Tavershima Ayede - Podcast Details

Shows

Sales For The Nigerian Business PersonUnderstanding the Business Side of FashionFashion Business and Marketing for Success Module Summary Are you passionate about fashion but need the business know-how to turn your dreams into reality? This course is designed to equip you with the essential tools and strategies to succeed in the competitive world of fashion. Key Takeaways: * Beyond the Runway: Discover the crucial business aspects of the fashion industry beyond design and creativity. * The Power of Marketing: Learn how to effectively reach your target audience and build a strong brand. Join Tavershima Ayede, a seasoned Business Growth Consultant and Podcaster, as he guides you through the intricacies of the fashion...2024-09-2607 min

Into The PodverseTavershima Ayede on Podcasting Perseverance and Business EducationIn this episode of "Into the Podverse," Tony Doe sits down with a pioneering Nigerian podcaster, Tavershima Ayede, who shares his journey of using podcasting as a tool for business inspiration and learning. Discover how the frustrations of long fuel queues during the Goodluck Jonathan era spurred him to start his show, driven by a mission to educate and promote business growth in Nigeria.Despite the challenges of podcasting in a relatively young market, Tavershima remains undeterred. He views himself as a pioneer and embraces the reality that gossip-based podcasts often overshadow business-focused ones. His steady emotions...2024-06-2411 min

Sales For The Nigerian Business PersonStop Guessing, Start Selling: Data-Driven Strategies for Sales GrowthBeyond Numbers: Uncover the Secrets to Sales Success with Data (Even Qualitative Data!) In this episode, we smash the myth that data in sales is all about cold, hard numbers! Host Tavershima Ayede dives deep into the world of data-driven sales, showing you how to harness the power of both quantitative and qualitative data to refine your strategy and skyrocket your sales. We'll explore: Why data is your secret weapon: Discover how data can help you identify your ideal customer profile (ICP), personalize your communication, and improve your sales and marketing processes. Data beyond the spreadsheet: We'll go beyond just...2024-05-0220 min

Sales For The Nigerian Business PersonThe Early-Stage Entrepreneur's Toolkit: Free & Affordable Sales & Business Development ToolsSales on a Budget: Free & Low-Cost Tools for Early-Stage Startups Ever dreamed of growing your business but worried about the cost? This episode is for you, especially if you're an early-stage startup, a tech entrepreneur, or an aspiring social media influencer! We dispel the myth that sales and business development require a ton of money. Host Travershima Ayede shows you how to leverage free and low-cost tools to get things moving. We explore different categories of free and affordable tools to help you: Tools of Record: Track your sales activities and progress (pen & paper, mobile phone, computer, etc.) Tools for...2024-04-3034 min

Sales For The Nigerian Business PersonSecret Weapon: WhatsApp Business Features You Didn't Know ExistedFrom Chats to Customers: Turning WhatsApp into Your Lead Generation Machine This episode dives deep into the untapped potential of WhatsApp for explosive lead generation. Host Tavershima Ayede shatters the myth of WhatsApp being just a platform for memes and gossip, revealing powerful business features you've been missing. Here's what you'll learn: How to leverage WhatsApp's massive user base to connect with potential customers who are already comfortable using the platform. Hidden business features like the product catalog with external links to capture leads and drive traffic to your website, online store, or other desired destinations. The art of the...2024-03-3014 min

Sales For The Nigerian Business PersonKicks & Conversions: Building a Sales Process for Your Nigerian Streetwear BrandEpisode Summary: The Nigerian Hustle: Turning Sneakerheads into Customers Forget the hard sell! This episode takes you on a journey with a fictional Nigerian entrepreneur launching an online streetwear and sneaker brand. Host Tavershima Ayede uses this case study to demonstrate how to build a winning sales process specifically tailored for the Nigerian market. We ditch the one-size-fits-all approach and instead focus on creating conversations. Learn how to identify your Ideal Customer Profile (ICP) - the perfect Nigerian sneakerhead for your brand. Here's what you'll discover: Why a sales process should be a conversation, not a forced close. How to u...2024-03-2833 min

Sales For The Nigerian Business PersonFrom Curious to Committed: Building Your Winning Sales ProcessCracking the Code: Your Step-by-Step Guide to Sales Success Forget chasing leads and forcing closes! This episode dives deep into the secrets of building a winning sales process. Host Tavershima Ayede breaks down the key stages, from generating qualified leads to closing deals with confidence. In this episode, you'll learn: What a true "lead" really is (and how to find them). Lead generation strategies that attract the right people. The art of qualification - separating curiosity from genuine interest. Powerful conversation tactics to guide prospects on a buying journey. The secret to closing deals with confidence (without being pushy). Ready...2024-03-2723 min

Sales For The Nigerian Business PersonTrust & Familiarity: The Secret Sauce of Nigerian SalesForget the one-size-fits-all sales pitch! This episode dives deep into the world of sales in Nigeria, exploring the nuanced relationship between universal sales principles and cultural context. Host Tavershima Ayede argues that while core principles like trust and familiarity remain crucial, their application requires a deep understanding of personal, social, and cultural contexts. The episode unpacks the importance of adapting traditional sales tactics. We explore familiar stages like prospecting, qualification, and closing, highlighting the need for cultural sensitivity at each step. Here's what you'll learn: * Why universal sales principles require cultural adaptation for success in Nigeria. * The importance of trust...2024-03-2526 min

Sales For The Nigerian Business PersonSelling Smart in a Tough Market: Nigeria's Business LandscapeNigeria's business landscape presents unique challenges for entrepreneurs and self-employed individuals. This episode dives deep into the current realities, including high cost-push inflation and rising energy costs. We explore the impact on living conditions and the increased burden on businesses due to generator fuel, rent, and other production factors. The episode doesn't shy away from the difficulties, but host Tavershima Ayede offers solutions and strategies. We discuss how increasing sales and adjusting pricing can help offset rising costs and ultimately improve quality of life. We delve into the question: Can you still sell more even in a harsh economic climate...2024-03-2409 min

Sales For The Nigerian Business PersonTurning Passion into Profit? Alexia's Journey from Law School to Successful Retail BrandPodcast shownotes - Links and other details for Alexia The older "Alexia" episode: The Business of Beauty - Building a Retail Brand with Alexia Horsfall - Business Feature Lagos https://anchor.fm/tavershima-ayede1/episodes/The-Business-of-Beauty---Building-a-Retail-Brand-with-Alexia-Horsfall---Business-Feature-Lagos-e2b0f3i Instagram: https://instagram.com/alexiahorsfallbeauty Website: alexiahorsfall.com 2023-11-0214 min

Sales For The Nigerian Business PersonWhat is the best way to use the phone for promoting your business? Phone etiquette 102What's the best way to use phones in business? Make sure you don't have too many numbers! - difficult to promote on marketing material Make sure all numbers are publicly available - if you don't put them on social media, billboards, website, etc, no one will know where they are and can't call in Send SMS/ voicemail/ Voice Notes/ email/ etc after missed calls - people need to know WHO called and WHY before they can decide if it's worth calling you back and taking further action. Case in point - scrap metal buyer LAG - multiple numbers (who's calling...2023-05-1218 min

Sales For The Nigerian Business PersonWho are you? And what is this podcast about?This is a response to a question that I got over the weekend about who I am, what I do, and the nature and the purpose of this podcast.2021-09-2009 min

Sales For The Nigerian Business PersonZig Ziglar’s POGOThe POGO framework is another conversation prompt that is built around questions. To be effective at this you should ask questions about the Person, their Organization, their Goals, and the Obstacles that they face. You’ll find that this is a simple and useful framework for carrying on with social conversations and in networking circles. The spirit behind it? By being interested in other people, we get to grow our influence and social capital.2021-09-1610 min

Sales For The Nigerian Business PersonThe 3 “why” conversation frameworkThe 3 “why” conversation framework is a handy tool for driving conversations when you are trying to get to the root, and the most important problem that your client is trying to solve in buying your product or service. It only when you have “hit the spot” that you’ll have a happy client at the end of it all.2021-09-1521 min

Sales For The Nigerian Business PersonThe “W” conversation frameworkThe “W” conversation framework is a simple conversation outline that’ll come in handy next time you are talking to a prospective client, or you’re at a networking session. For conversations with clients this will help you tease out what’s most important to them and the key things that you have to hit with your service delivery. At networking sessions this framework will help you sort through the dozens of people you’ll be meeting and quickly figure out who will be worth spending more time with outside of the networking session.2021-09-1411 min

Sales For The Nigerian Business PersonIn person selling?"In person selling", "relationship marketing" and "customer experiential marketing" are euphemisms that have been created to talk about the dirty word “sales”. Whether you like it or not, there are benefits to getting on the train!2021-09-1013 min

Sales For The Nigerian Business PersonA conversation outline will make sales and networking easierYes it is possible to “freestyle” with clients and when you’re mingling at events, but that is a more stressful approach because of the mental exertion required every time you’re in a new social context or conversation. Also there’s the problems of scaling your sales and marketing efforts when you “freestyle” because you can’t teach everyone to “do it” like you. So freestyle at your peril! Or templatize what you can and watch things grow.2021-09-0912 min

Sales For The Nigerian Business PersonCase studies in using the phone - from DM to WhatsAppThe phone is a useful tool because of the time saving it affords, the level of rapport it allows you to build, and the prompt feedback you can get while discussing business opportunities. This episode fleshes out examples using a phone conversation with the brain behind Love Weddings NG and Wedding Vendor 101. The conversation was around content collaborations for celebrating the International Podcast Day 2021.2021-09-0816 min

Sales For The Nigerian Business PersonThe phone is king!When it comes to ease of communication, the ability to build rapport, guaging nuance in conversation, and getting prompt feedback on all discussion points between you and the client, the telephone is king! Email and other text based media are mere vassal states!2021-09-0710 min

Sales For The Nigerian Business PersonFears you fall into when meeting people for the first timeTalking to strangers in a business context or a networking session can be scary because we’re worried about what to say, and we’re worried about being rejected or snubbed. The solution to the problem is to realize that it’s not all about you! Focus on the right kind of questions to ask to get the other person talking, and realize that even when you have been “rejected” it not personal. They are only saying NO to your value proposition.2021-09-0616 min

Sales For The Nigerian Business PersonHow do you record a podcast?Having been in the podcasting game for over a year now and close to 200 episodes, I get the question a lot from enthusiasts who think podcasting is fun and they’d like to get in on the action. The podcasting “how” isn’t as much important as the the “why” and “who”. Figure out who you’re talking to, what you have to say, why your point of view is unique, and the rest of the podcasting journey should be (relatively) easy!2021-09-0420 min

Sales For The Nigerian Business PersonIt’s not just hustle and muscle, rest and recuperation too!It’s not just hustle and muscle, rest and recuperation is part of the deal as well. For high performance disciplines like sports and the military, they know that it’s not just about time spent on the field, but time spent in rest and rejuvenation that makes the ultimate sportsman and the ultimate soldier. As salespeople and business owners we are in a high performance scenario... so the same principle applies to us as well.2021-09-0311 min

Sales For The Nigerian Business PersonOur clients get busy! They may have forgotten!Whenever we have agreed to key terms and important obligations between us and our clients, it pays to have it repeated multiple times over the course of the engagement. We cannot trust that if we say it once, then the client has heard and will remember. Every one leads busy lives... including our clients.2021-09-0210 min

Sales For The Nigerian Business PersonIt’s not the client’s fault!It’s not the client’s fault if they don’t have proper expectations about the delivery of your product or service. This is something you should have laid out in conversations multiple times. We can’t just put it in a contract or proviso document and hope that they’ll read it. We have to be proactive about this and take full responsibility for setting expectations upfront about what the experience of working with us will be, as well as the delivery times we hope to meet.2021-09-0107 min

Sales For The Nigerian Business PersonDon’t make excuses! Your clients have difficulties too!Sometimes you’re unavailable because of personal commitments or difficulties you can’t work your way around. It’s enough to simply say you can’t make “so and so time” because of prior commitments that you have. No need to go into details! Life gets difficult for everyone. Spare your clients the details.2021-08-3106 min

Sales For The Nigerian Business PersonBe humble! It’s Jeff Daniels, not Kiss Daniels!It’s okay to be a “know it all” so long as you are open to situations where you get to be the student and learn things. Humility and grace may be good personal qualities to have, but eventually they’ll parlay well into business and other high stakes situations.2021-08-2212 min

Sales For The Nigerian Business PersonDo what you say you will!It is a cardinal tennent of growing your business to be trustworthy and reliable. This is only possible when people feel that you will meet your commitments. Even when there are circumstances beyond your control that make meeting your promises difficult, you have to find professional ways to stay in touch, service the relationship and redress the situation.2021-08-1414 min

Sales For The Nigerian Business PersonName dropping? Not a bad idea if you do it right!Name dropping is a handy skill to establish your competence and credibility. However it can backfire if not done right and make you seem off putting, proud and haughty. Name drop with finesse using storytelling conversational techniques, and always ask questions to be sure who you’re talking to, so you know which names to drop. It’s not every high profile name that is going to impress everyone.2021-08-1311 min

Sales For The Nigerian Business PersonNobody has to know! Keep it professionalSometimes we have significant heath challenges on the job. We need to find professional ways of communicating this and rescheduling our commitments when we’re under the weather. This affects how our potential clients perceive us, and whether they’d be comfortable referring us in the future.2021-08-1308 min

Sales For The Nigerian Business PersonIt is okay to up-sell if the client needs it!Up selling doesn’t have to be unethical if we have our client’s satisfaction and their goals in mind. The trick is to be “other” focused, not tack on too many items, and to be sure that the up-sell is related to the chief item that they have come to you for.2021-08-1110 min

Sales For The Nigerian Business PersonCustomer success! The key to recurrent income!The key to having folks come back with friends, family and associates is to be sure that our services were “on point” in the first place and helped them achieve their goals and desired outcomes. This is not just good business practice for people in the start up and software space, but it is surprisingly employed by roadside mechanics as well!2021-08-1008 min

Sales For The Nigerian Business PersonQualify! Ask the right questions!Sometimes we’re quick to say YES or NO to an offer before we have all the details. The idea behind qualification is simply to ask all the relevant questions so we can assess if we can help the prospective client, and if this opportunity is worth our while or not.2021-08-1012 min

Sales For The Nigerian Business PersonWhat’s sales got to do with it?Success in the big brother show or any other endeavor isn’t guaranteed unless we put some sales and promotional muscle behind us. This is another example of why the gospel we preach on the podcast will be evergreen and ever relevant.2021-08-0709 min

Sales For The Nigerian Business PersonDon’t hide behind emails and SMSEmails and SMS are easier to start conversations with because they don’t come with a sense of personal rejection if you get ignored. Being rebutted over the phone has a certain sting to it! However we should opt for the phone when we can for more effective and personable communications. A simple outline should do the trick for those of you wondering “what do I say?”2021-08-0612 min

Sales For The Nigerian Business PersonSell well so that you can take time off!Having a healthy sales pipeline means that you can take time off for the holidays securely and guilt free because you have a certain level of predictability with your business and it’s cash flows. Learn to sell well so that you can pamper yourself and your family. If you don’t, you’ll be like the rest of us who have to take jobs even over the new year and holiday period!2021-08-0305 min

Sales For The Nigerian Business PersonAdopt the hustlers paradigmRegardless of our goals to have the perfect “lifestyle business” or build the dream behemoth of a business with all the systems, infrastructure and buildings ...it’ll have to be built on an alter of market “traction” which can only happen when sales and marketing efforts are a huge preoccupation of our time. No sales, no vitality, and no dreams!2021-07-3104 min

Sales For The Nigerian Business PersonWho is your ideal customer?This question should be the cornerstone of any sales or marketing drive. If you don’t know who you are aiming for, then you’ll go looking in the wrong places either physically or online. You’ll also be using the wrong kind of bait to lure them in, and you won’t have a good idea of who to invest time with!2021-07-2906 min

Sales For The Nigerian Business PersonKeep your charity alive and learn to sellEven though business people are supposed to be “money motivated”, you’ll find that many of us are interested in charitable causes and social impact schemes to make society better off. The transferrable skills we learn around sales, selling, and marketing can come in handy in making sure that we have thriving NGOs and that our social causes never run out of steam.2021-07-2610 min

Sales For The Nigerian Business PersonHustle and flowSales and marketing activity yields results. Work ethic is important in getting us the results that we seek. There’s no arbitrary debate about working hard vs. working smart because ideally you should do both!2021-07-2410 min

Sales For The Nigerian Business PersonMompreneurs and FempreneursLifestyle titles are useful for motivating us in the day to day grind of running a business. These terms might not be useful however if the come with connotations that limit our horizon and our picture and hopes for the future.2021-07-2209 min

Sales For The Nigerian Business PersonHow do you get money for the business?Money provides fuel for business systems, infrastructure and expansion. Your sources of capital can either be sales, bootstrapping, or borrowed money. Which ever option you go for, you’ll need an adequate questioning and conversation framework to achieve your goals.2021-07-2016 min

Sales For The Nigerian Business PersonSales is not a dirty four letter wordUntil you increase your sales, you cannot achieve your business or your personal goals. Dreams of business expansion and personal stuff such as holidays, school fees, entertainment, and housing are directly tied to the amount of sales that you bring in. Sales isn’t sleaze! It’s a necessary business function.2021-07-1905 min

Sales For The Nigerian Business PersonWhy are you fussed about your title?It’s not of primary importance if you are the Chief Executive Officer or the Customer Experience Officer. What matters especially in the early days is that nothing happens in the business unless a sale is made. Your primary responsibility is making sales, or hiring the person who can bring in the sales for you.2021-07-1507 min

Sales For The Nigerian Business PersonWho, what, why, how, and when?When socializing and networking, it helps to have useful questioning frameworks to get the conversation rolling. If you’re worried about what you should say, networking is going to be nerve wracking. If you have the right questions or primers, networking will be a breeze!2021-07-1209 min

Sales For The Nigerian Business PersonStop worrying about what to say!Worrying about what to say at social functions can be very crippling when you are trying to network. Instead of focusing on yourself, think about questions to ask that will help you sort out who is in the room? Who should spend more time with later? How you can add value to them? And who can be of value to you in the future? If you focus on questions, instead of what to say, networking can be less daunting.2021-07-0906 min

Sales For The Nigerian Business PersonThe dynamics in play at networkingNetworking shouldn’t seem so daunting. The reason why we should “paddy” up every now and then? No one is an island! We need shared information and experiences to make us better. We’re all connected a la “6 degrees of separation”. We have to know each other to add value to others... and “give and take” only occurs if you’re in the room in the first place!2021-07-0713 min

Sales For The Nigerian Business PersonWhen not to rely on writing only!It is a bad idea to rely on written communication exclusively when we’re dealing with complex topics, or when things have gone wrong with the client and we’re in “damage control” mode and trying to resolve the dispute. Using text only will get you into more hot water.2021-07-0512 min

Sales For The Nigerian Business PersonInsecurity? Infrastructure? You?The government of the day isn’t to blame for your current situation with your finances and prospects. Yes they are important when it comes to determining macro economic issues, but ultimately the reason why your business is suffering has to rest with you and not Buhari or Biden.2021-07-0214 min

Sales For The Nigerian Business PersonActive listening! Don’t be a wet sponge!Listening involves more than just sitting still and being quiet. Some active steps have to be employed like avoiding distractions, asking questions to check for understanding, and not interrupting the client when she’s talking.2021-06-3015 min

Sales For The Nigerian Business PersonWhy should you listen anyway?Listening is useful in biulding relationships, understanding others, and demonstrating empathy... Of course listening is also important because it will help us gather the information we need to close the deal and make some money! Don’t tell your clients I said that!!2021-06-2812 min

Sales For The Nigerian Business PersonMore things to look out for in communicationsTypographical errors, grammatical errors, brevity, having a clear purpose and providing information sources? Little things that make an impact with our clients especially when we’re going text based!2021-06-2508 min

Sales For The Nigerian Business PersonNon verbal communicationNon verbal aspects of communication including body language, tone, inflection, and gestures are more important in the communications process than you think! To be effective in engaging with our customers, we have to pay attention to these subtleties.2021-06-2315 min

Sales For The Nigerian Business PersonCustomer feedback! Did they get it?For communications with our clients and potential customers to be effective, we should focus on how useful our communications efforts were. Did it get the desired result? It is only feedback that will determine if the goal was met.2021-06-2110 min

Sales For The Nigerian Business PersonHow was your message received?This episode looks behind the process of decoding the message that you send to your potential customers. We look at the different listeners filters, biases, expectations, perspectives, and different cultural outlook that come with the process of trying to communicate with your clients.2021-06-1612 min

Sales For The Nigerian Business PersonDon’t worry about the results. Stick to the process.Don’t worry about the results. Stick to the process.2021-06-1420 min

Sales For The Nigerian Business PersonEncoding your message and the best channel to use!Encoding your message and the best channel to use!2021-06-1208 min

Sales For The Nigerian Business PersonCommunicating with high intentCommunicating with high intent 2021-06-1009 min

Sales For The Nigerian Business PersonCommon perspectives in communicationsCommon perspectives in communications 2021-06-0812 min

Sales For The Nigerian Business PersonFollow up after the event as well!Follow up after the event as well!2021-06-0325 min

Sales For The Nigerian Business PersonListen first! What do they need?Listen first! What do they need?2021-05-2820 min

Sales For The Nigerian Business PersonLateness and dressing again?Lateness and dressing again?2021-05-2714 min

Sales For The Nigerian Business PersonWhy bother with being professional?Why bother with being professional?2021-05-2616 min

Sales For The Nigerian Business PersonCase management methodologyCase management methodology 2021-05-2516 min

Sales For The Nigerian Business PersonCommunicate clearly to be professional!Communicate clearly to be professional!2021-05-2422 min

Sales For The Nigerian Business PersonQuestions will help bring about the solution!Questions will help bring about the solution!2021-05-2123 min

Sales For The Nigerian Business PersonProfessionalism - Dress and Punctuality!Professionalism - Dress and Punctuality!2021-05-1919 min

Sales For The Nigerian Business PersonProfessionalization of the Nigerian Wedding &Event IndustryProfessionalization of the Nigerian Wedding &Event Industry 2021-05-1523 min

Sales For The Nigerian Business PersonNo one wants to be sold but everyone has a need!No one wants to be sold but everyone has a need!2021-05-1111 min

Sales For The Nigerian Business PersonProfessionalismProfessionalism 2021-05-1014 min

Sales For The Nigerian Business PersonInnovation in product and service deliveryInnovation in product and service delivery 2021-05-0913 min

Sales For The Nigerian Business PersonMarketing and innovationMarketing and innovation 2021-05-0707 min

Sales For The Nigerian Business PersonWhat’s the purpose of a business anyway?There’s more to the money, social impact and the sense of personal growth and development that we get from running a business. There’s something more fundamental to the equation!2021-05-0612 min

Sales For The Nigerian Business PersonProfessionalism, business communications and networking IIThese three are important because they give us not just internal focus, but an outward focus as well in dealing with our publics, stakeholders and customers. They are the basis of effective client relations.2021-05-0407 min

Sales For The Nigerian Business PersonProfessionalism, business communications and networking?This trifecta is necessary for business growth!2021-05-0217 min

Sales For The Nigerian Business PersonHow should you use your contracts?Contracts are best used as a map to lay out agreed outcomes, timeframes and obligations. Contracts can only be “protection” in an environment that regards the legal system and it’s protections. Also contracts can only be sufficient protection when the naira amount in question is worth the hassle of fighting over in court.2021-05-0114 min

Sales For The Nigerian Business PersonTrust and rapport rather than litigation!Regardless of the documents you signed at the contracting stage, resolving disputes would be made a lot easier between you and your potential customers if you have established a high degree of trust, Rapport, and you figure out exactly what it was that they need.2021-04-3013 min

Sales For The Nigerian Business PersonQuestions will get you all the information that you need!Using questions when interacting with prospective customers will help you flesh out what they want, when they want it, the timelines you will be working with, what the general obligations are, and the level of cooperation you guys are expected to have to make everything pull through.2021-04-2808 min

Sales For The Nigerian Business PersonDress to impress! And to be rightly addressed!How you and your business premises come across are important to how professional and credible you appear. Start the consultation process of right by making sure you have the right look.2021-04-2611 min

Sales For The Nigerian Business PersonAre you sure you guys are on the same vibe?It’s important when first meeting with prospective customers to find out if they have a need that you can meet in the manner and style that you can deliver it. If you don’t do this, you might run into issues later on.2021-04-2510 min