Tavershima Ayede - Podcast Details

Shows

Sales For The Nigerian Business PersonUnderstanding the Business Side of FashionFashion Business and Marketing for Success Module Summary Are you passionate about fashion but need the business know-how to turn your dreams into reality? This course is designed to equip you with the essential tools and strategies to succeed in the competitive world of fashion. Key Takeaways: * Beyond the Runway: Discover the crucial business aspects of the fashion industry beyond design and creativity. * The Power of Marketing: Learn how to effectively reach your target audience and build a strong brand. Join Tavershima Ayede, a seasoned Business Growth Consultant and Podcaster, as he guides you through the intricacies of the fashion...2024-09-2607 min

Into The Podverse: Innovation, Challenges & OpportunitiesTavershima Ayede on Podcasting Perseverance and Business EducationIn this episode of "Into the Podverse," Tony Doe sits down with a pioneering Nigerian podcaster, Tavershima Ayede, who shares his journey of using podcasting as a tool for business inspiration and learning. Discover how the frustrations of long fuel queues during the Goodluck Jonathan era spurred him to start his show, driven by a mission to educate and promote business growth in Nigeria.Despite the challenges of podcasting in a relatively young market, Tavershima remains undeterred. He views himself as a pioneer and embraces the reality that gossip-based podcasts often overshadow business-focused ones. His steady emotions...2024-06-2411 min

Sales For The Nigerian Business PersonStop Guessing, Start Selling: Data-Driven Strategies for Sales GrowthBeyond Numbers: Uncover the Secrets to Sales Success with Data (Even Qualitative Data!) In this episode, we smash the myth that data in sales is all about cold, hard numbers! Host Tavershima Ayede dives deep into the world of data-driven sales, showing you how to harness the power of both quantitative and qualitative data to refine your strategy and skyrocket your sales. We'll explore: Why data is your secret weapon: Discover how data can help you identify your ideal customer profile (ICP), personalize your communication, and improve your sales and marketing processes. Data beyond the spreadsheet: We'll go beyond just...2024-05-0220 min

Sales For The Nigerian Business PersonThe Early-Stage Entrepreneur's Toolkit: Free & Affordable Sales & Business Development ToolsSales on a Budget: Free & Low-Cost Tools for Early-Stage Startups Ever dreamed of growing your business but worried about the cost? This episode is for you, especially if you're an early-stage startup, a tech entrepreneur, or an aspiring social media influencer! We dispel the myth that sales and business development require a ton of money. Host Travershima Ayede shows you how to leverage free and low-cost tools to get things moving. We explore different categories of free and affordable tools to help you: Tools of Record: Track your sales activities and progress (pen & paper, mobile phone, computer, etc.) Tools for...2024-04-3034 min

Sales For The Nigerian Business PersonSecret Weapon: WhatsApp Business Features You Didn't Know ExistedFrom Chats to Customers: Turning WhatsApp into Your Lead Generation Machine This episode dives deep into the untapped potential of WhatsApp for explosive lead generation. Host Tavershima Ayede shatters the myth of WhatsApp being just a platform for memes and gossip, revealing powerful business features you've been missing. Here's what you'll learn: How to leverage WhatsApp's massive user base to connect with potential customers who are already comfortable using the platform. Hidden business features like the product catalog with external links to capture leads and drive traffic to your website, online store, or other desired destinations. The art of the...2024-03-3014 min

Sales For The Nigerian Business PersonKicks & Conversions: Building a Sales Process for Your Nigerian Streetwear BrandEpisode Summary: The Nigerian Hustle: Turning Sneakerheads into Customers Forget the hard sell! This episode takes you on a journey with a fictional Nigerian entrepreneur launching an online streetwear and sneaker brand. Host Tavershima Ayede uses this case study to demonstrate how to build a winning sales process specifically tailored for the Nigerian market. We ditch the one-size-fits-all approach and instead focus on creating conversations. Learn how to identify your Ideal Customer Profile (ICP) - the perfect Nigerian sneakerhead for your brand. Here's what you'll discover: Why a sales process should be a conversation, not a forced close. How to u...2024-03-2833 min

Sales For The Nigerian Business PersonFrom Curious to Committed: Building Your Winning Sales ProcessCracking the Code: Your Step-by-Step Guide to Sales Success Forget chasing leads and forcing closes! This episode dives deep into the secrets of building a winning sales process. Host Tavershima Ayede breaks down the key stages, from generating qualified leads to closing deals with confidence. In this episode, you'll learn: What a true "lead" really is (and how to find them). Lead generation strategies that attract the right people. The art of qualification - separating curiosity from genuine interest. Powerful conversation tactics to guide prospects on a buying journey. The secret to closing deals with confidence (without being pushy). Ready...2024-03-2723 min

Sales For The Nigerian Business PersonTrust & Familiarity: The Secret Sauce of Nigerian SalesForget the one-size-fits-all sales pitch! This episode dives deep into the world of sales in Nigeria, exploring the nuanced relationship between universal sales principles and cultural context. Host Tavershima Ayede argues that while core principles like trust and familiarity remain crucial, their application requires a deep understanding of personal, social, and cultural contexts. The episode unpacks the importance of adapting traditional sales tactics. We explore familiar stages like prospecting, qualification, and closing, highlighting the need for cultural sensitivity at each step. Here's what you'll learn: * Why universal sales principles require cultural adaptation for success in Nigeria. * The importance of trust...2024-03-2526 min

Sales For The Nigerian Business PersonSelling Smart in a Tough Market: Nigeria's Business LandscapeNigeria's business landscape presents unique challenges for entrepreneurs and self-employed individuals. This episode dives deep into the current realities, including high cost-push inflation and rising energy costs. We explore the impact on living conditions and the increased burden on businesses due to generator fuel, rent, and other production factors. The episode doesn't shy away from the difficulties, but host Tavershima Ayede offers solutions and strategies. We discuss how increasing sales and adjusting pricing can help offset rising costs and ultimately improve quality of life. We delve into the question: Can you still sell more even in a harsh economic climate...2024-03-2409 min

Sales For The Nigerian Business PersonTurning Passion into Profit? Alexia's Journey from Law School to Successful Retail BrandPodcast shownotes - Links and other details for Alexia The older "Alexia" episode: The Business of Beauty - Building a Retail Brand with Alexia Horsfall - Business Feature Lagos https://anchor.fm/tavershima-ayede1/episodes/The-Business-of-Beauty---Building-a-Retail-Brand-with-Alexia-Horsfall---Business-Feature-Lagos-e2b0f3i Instagram: https://instagram.com/alexiahorsfallbeauty Website: alexiahorsfall.com 2023-11-0214 min

Sales For The Nigerian Business PersonWhat is the best way to use the phone for promoting your business? Phone etiquette 102What's the best way to use phones in business? Make sure you don't have too many numbers! - difficult to promote on marketing material Make sure all numbers are publicly available - if you don't put them on social media, billboards, website, etc, no one will know where they are and can't call in Send SMS/ voicemail/ Voice Notes/ email/ etc after missed calls - people need to know WHO called and WHY before they can decide if it's worth calling you back and taking further action. Case in point - scrap metal buyer LAG - multiple numbers (who's calling...2023-05-1218 min

Sales For The Nigerian Business PersonMarket validationThis is the idea that there has to be a receptive market for your product or your service. For those of you who are seeking an entrepreneurial life of freedom, this is another thing to contend with before you are truly free!2021-11-0510 min

Sales For The Nigerian Business PersonBe your own boss?It’s tempting to think becoming your own boss means total autonomy and total freedom to live by your own rules! Unfortunately total autonomy also means extreme responsibility for yourself in personal, financial, and business matters. Becoming your own boss is not as liberating as most people make it out to be. Take the plunge! But have realistic expectations about that he cost of “total” freedom.2021-11-0406 min

Sales For The Nigerian Business PersonAgain on cryptocurrency and forexThese can be viable forms of getting income that WAY outperforms your regular trade. However only engage in these with money you can afford to loose and be sure you’re education enough on the fundamentals before taking the leap.2021-11-0308 min

Sales For The Nigerian Business PersonCan a massage therapist learn anything from this podcast?Yes I talk primarily to wedding industry professionals, but anyone can and should listen to this podcast because the business and sales principles we discuss here are universal. The concrete application of the principles might differ depending on what business you are in, but you’ll be better of learning alongside this business community.2021-11-0210 min

Sales For The Nigerian Business PersonRisk management for wedding professionals?Apparently risk management isn’t just something for Other sectors of the economy. Small business owners and wedding industry professionals can profit from asking the question ”what could go wrong” or “what is the worst possible scenario and how can we plan for that?”2021-10-2911 min

Sales For The Nigerian Business PersonPick up the phone and make the call part 2...the final comments on the topic since the first recording was interrupted by a phone call.2021-10-2912 min

Sales For The Nigerian Business PersonPick up the phone and make the callCalling up a referral doesn’t have to be hard. You already have some commonality with your mutual friend. Take up the conversation from there.2021-10-2909 min

Sales For The Nigerian Business PersonYOU are the professional. Take the initiative!Taking the initiative is essential not just when you’re dealing with customers and prospective clients, but also when we’re dealing with fulfillment partners and other vendors we have to work with to make sure we have a happy client. If we don’t maintain the initiative when dealing with our fulfillment parters, the customer experience and other deliverables might suffer in the process.2021-10-2806 min

Sales For The Nigerian Business PersonAlways include a next step!With a clear course of direction for our clients to take, it’ll be a lot easier to move the sales process along.2021-10-2710 min

Sales For The Nigerian Business PersonSo you didn’t close the deal? Make the call!Calling to debrief after you lose the deal is a worthy thing to do. You could learn about why you lost the deal in the first place (besides price) and learn about ways that you can improve your product or service delivery in the future. So yes you may have lost the deal, but make the call nevertheless.2021-10-2610 min

Sales For The Nigerian Business PersonThe meeting of mindsThe meeting of minds is a necessary prerequisite for getting into a business relationship. You shouldn’t get into one unless you’ve asked the questions to figure out if you’re in agreement when it comes to personality, goals, personal and corporate style and culture, budget and money and the overall vision for the project or the problem that is to be solved. This is another reason why it’s important in the sales process to ask the right questions.2021-10-2609 min

Sales For The Nigerian Business PersonLow hanging fruitUnless you’re skilled at handling sales conversations, you’ll find yourself only dealing with low hanging fruit every time someone hits you up on the phone or via DM. This is a case study using online retail to show how we increase our chances for closing the sale from radon contacts online.2021-10-2515 min

Sales For The Nigerian Business PersonImprove your business by asking the right questionsThe benefits of asking a lot of questions of your customers and prospective clients is that you get all the intel and insights that you need to improve your business delivery and the very nature of your product or service. So remember to ask questions!... the focus should be on the right kind of questions to ask!2021-10-2514 min

Sales For The Nigerian Business PersonRatings, reviews, and time keeping RANT!Ratings and reviews are essential to getting residual income from repeat business and referrals. However when is the right time to ask for a review or testimonial? You should only do this AFTER the underlying customer service issues have been resolved and you’re sure that everyone is happy. Asking people to give you a review and rating while you’re still in the middle of a tussle is a recipe for disaster.2021-10-2317 min

Sales For The Nigerian Business PersonWootlab!Wootlab is a an abuja based software development firm. This episode is not a promo for the company, but it’s a real life example of how follow up is important and why we ought to keep in touch and build relationships with our past clients.2021-10-2212 min

Sales For The Nigerian Business PersonSales is asking questions and not talking!The good news about being successful in selling is that it doesn’t depend on how good you talk, or how well you can toast. Being good here requires you to ask the right questions of your prospective clients. If you have the sheer talent or the bubbly personality, it won’t hurt! But anyone can be good at sales because it’s all about learnable skills. Being good at asking the right questions begins with learning the right frameworks for you and your particular context.2021-10-2107 min

Sales For The Nigerian Business PersonThe breakup message. Either way it’s good!Whether the break up tactic gets the conversation going or not, it all good! This is because a “yes” answer is fine because it means you could be working together. A “no” response on the other hand means you now have more time to look for other people better suited to working with you. Of course all this only makes sense if you adopt an “active” philosophy to growing your sales rather than a “passive” one.2021-10-2013 min

Sales For The Nigerian Business PersonThe decision making processYou should ask questions about the client’s decision making process because it’s not always the case that the person you’re speaking to now will be important in making the buying decision tomorrow. Find out who should be a part of the decision making process today and make sure they are involved in the conversation. This will make “sealing the deal” in the future a lot easier.2021-10-1917 min

Sales For The Nigerian Business PersonThe break up message!This is a tactic used in the past by business people to “guilt” their clients into resuming a conversation when it looks like the latter has gone “ghost”. The break up message can be a useful tool to gauge whether they were genuinely interested in the first place, or if circumstances have changed on their end so that procuring your goods or services is no longer a priority.2021-10-1811 min

Sales For The Nigerian Business PersonWho are you and what do you have in mind?These are the kinds of conversations we should be having with prospective clients when people DM us on Instagram, or call us from Google. Questions that help you figure out your clients will help you determine whether they will be worth taking the money at all, and it’ll also help you figure out the details that will go into delivering a reliable quote.2021-10-1615 min

Sales For The Nigerian Business PersonPassion isn’t business!Being talented and passionate about our business is no guarantee that we are going to be successful. These were some of the things that were discussed at a photography business Roundtable that I attended recently. Apart from this, there were also discussions on the importance of workplace culture and business culture. Discussions on the importance of building customer loyalty and goodwill for the business, as well as some of the possible opportunities that are available for creative in the Tony ELUMELU foundation.2021-10-1520 min

Sales For The Nigerian Business PersonFollow up calls! A simple primer“Following up” with a customer or client is something that should be done consistently if we hope to establish a relationship with clients and secure repeat purchases and referrals. It doesn’t have to be technical! Any system that you can use to keep track of past conversations and future things to look to will be fine. Also make it a habit to record personal details like names, dates, and relationships so you don’t slip up in conversations when you run into them in person.2021-10-1421 min

Sales For The Nigerian Business PersonKeep in touch! Their needs and circumstances change over timeAnother type of conversation you should be having with previous customers and clients is, where you try to gauge where they’re at in their personal and professional development. These changing circumstances often reflect new avenues that we can use to bring value into their lives. However don’t be robotic about this and realize that VALUE is the name of the game here.2021-10-1311 min

Sales For The Nigerian Business PersonCustomer success? Talk to your clients!Customer success conversations are chit chats where we figure out if the client had a fun time of working with us and if we were able to help them achieve their goals. This is absolutely essential to making sure they come back for repeat business, and they bring their friends, families and associates in turn.2021-10-1214 min

Sales For The Nigerian Business PersonEtiquette with EtiIssues of personal and professional etiquette are important because of how they tie in with building our businesses as service based professionals. This episode is a preview of some of the trainings coming down the pipe with “Etiquette with Eti” on all matters including corporate image branding, sales and communications.2021-10-1109 min

Sales For The Nigerian Business PersonSo they’re excited to meet with you? Find out why!So they’re excited to meet with you? Find out why! This is important so you can gauge the expectations that the client is coming into the meeting with. Without this knowledge you won’t know if you have the right agenda for the meeting, or if you guys are suited to work together.2021-10-0812 min

Sales For The Nigerian Business PersonWhy should you keep in touch with your former clients?Why should you keep in touch with your former clients? Because life and business is an adventure. It’s good to have future playmates for the games that may arise.2021-10-0707 min

Sales For The Nigerian Business PersonSo you are demotivated! Now what?Sometimes the reason why we are demotivated in running our businesses is because we don’t have enough revenue generating activities on the books. These activities keep the deposits coming in, keeps the account balance growing, and keeps the morale high. If you suspect that your demotivation might be sign of depression however, mental health professionals are readily available for professional help.2021-10-0613 min

Sales For The Nigerian Business PersonDealing with benefactorsIt seems strange but there are people who help others not because of what they hope to get in return, but they do so out of “the milk of human kindness” and other fuzzy motives that we can’t put a finger on. This episode explores ideas about how to maintain the relationship without things getting “tacky” and awkward.2021-10-0544 min

Sales For The Nigerian Business PersonShould we keep calling ourselves vendors?The fear that calling yourself a vendor leads to commoditization is a valid one. Vendors are often undifferentiated and any one will be as good as the other. However the key to being differentiated might not be what we call ourselves, but how we conduct our businesses and build relationships with our clients.2021-10-0413 min

Sales For The Nigerian Business PersonThey way we work is changingThey way we work is changing and we often find that we’re now working in isolated cramped conditions that throw our bodies and spinal alignment out of wack. Being mindful of this is the first step to working better. So also is proper Rest and exercise. Good news for some of us especially since occupational therapy is becoming a thing in most parts of the world now. Work better and healthier because we can’t make a sale if we’re frail.2021-10-0215 min

Sales For The Nigerian Business PersonThe cleavage and side boob case study! Use the phone!Using the phone to seal the deal or diagnose with a customer is the most efficient way to go! Much better than using text or email. If this scenario doesn’t convince you, then I guess nothing will.2021-10-0113 min

Sales For The Nigerian Business PersonThere’s got to be more to life?There has to be more to life than buying and selling of goods and commodities. However since money is a medium of exchange and a key determinant to the kinds of adventures and experiences you can enjoy, it actually is fundamental to you living the kind of life you desire. Chasing money doesn’t mean downplaying all that’s important to the human experience. Money buys stuff and gives you opportunities. That’s all! Other conversations on quality of life and happiness in life are merely tangential to it and not directly related to the pursuit of money.2021-09-2910 min

Sales For The Nigerian Business PersonThere’s no such thing as a difficult client!There’s no such thing as a difficult client! There are only failed expectations that weren’t met or properly understood. We have to take the initiative as professionals in the first place to be sure we properly understand the goals our clients are aiming for and so reduce the incidents of dealing with “difficult clients”.2021-09-2815 min

Sales For The Nigerian Business PersonShould you start your own podcast?Podcasting can be a fun venture but is of very little use to anyone if you’re not going to do this consistently over the long haul. A content calendar is key to keeping things moving, and be sure to consider what the goals and business returns are if any!2021-09-2813 min

Sales For The Nigerian Business PersonWho are you talking to?It’s important to determine as quickly as possible whether you are talking to a client, customer, or prospect. This has implications for how you drive the rest of the conversation. Figuring out the clients and customers is easy! Prospects on the other hand pose more difficulty. It all boils down to the nature of the questions you ask.2021-09-2516 min

Sales For The Nigerian Business PersonDo customers really know what they want?Yes our clients know what they want but mostly on a superficial level. We have to take the initiative to ask questions that get to the subconscious of the problems they’re trying to solve and the grand visions they’re aiming to. Stop being exasperated every time you’re faced with a “confused” client. Take the initiative and ask the right questions to be sure you understand where they’re coming from and where they’d like to get to.2021-09-2418 min

Sales For The Nigerian Business PersonWhy do customers tell lies?Clients seem to lie at times because we’re involved in commercial relationships where they have a lot at stake. The solution isn’t to bemoan that fact or call them out for lying. Rather we should look for ways to build trust so that they can let their guard down. We should also look for ways to make the prospect of dealing with us a “risk free proposition”.2021-09-2320 min

Sales For The Nigerian Business PersonYou should be doing this with everyone!Whether you are dealing with total strangers or with people that you know intimately well, you should always be asking questions to be sure that you understand the problem that they have or the creative vision that they are trying to achieve. If you don’t understand the total parameters of what you are working with, you might come off looking totally unprofessional if things don’t go according to plan at the end of the day. Always stick to your process whether you are dealing with friends, family, or total strangers off the street.2021-09-2210 min

Sales For The Nigerian Business PersonAre clients selfish?It’s easy to feel betrayed and overwhelmed in personal service industries when it seems like you went over and beyond for a client and the whole thing backfired. The solution isn’t to blame the client for being selfish but to realize that you had a hand in setting up the whole experience! If you had done a better job of setting expectations, then the whole affair could have gone differently. Ask questions in the beginning to be sure that you understand the client and the vision they’re running after. Also have the money conversations to be sure that i...2021-09-2217 min

Sales For The Nigerian Business PersonFostering trust using conversationsConversation outlines can also be used to foster trust. One of such ideas is expressed by Tom Hopkins in his selling approach. The idea behind this is to establish rapport by showing commonality in your conversations. You should also try to show some credibility and competency to show yourself as the trustworthy alternative.2021-09-2119 min

Sales For The Nigerian Business PersonWho are you? And what is this podcast about?This is a response to a question that I got over the weekend about who I am, what I do, and the nature and the purpose of this podcast.2021-09-2009 min

Sales For The Nigerian Business PersonTalking to clients? Simple conversation prompts!Talking to clients can be unnerving for both you and them. You can make this problem easier by having a simple conversation outline to direct the conversation. This will help both of you arrive at a clear agenda and what the next step should be. This can be as simple as having an appropriate greeting, and then moving straight to the intent behind your call. After that you should ask some questions to be sure that your assumptions are correct. It is only after you do this that you can make a proposal or a suggestion about what the next...2021-09-2027 min

Sales For The Nigerian Business PersonZig Ziglar’s POGOThe POGO framework is another conversation prompt that is built around questions. To be effective at this you should ask questions about the Person, their Organization, their Goals, and the Obstacles that they face. You’ll find that this is a simple and useful framework for carrying on with social conversations and in networking circles. The spirit behind it? By being interested in other people, we get to grow our influence and social capital.2021-09-1610 min

Sales For The Nigerian Business PersonThe 3 “why” conversation frameworkThe 3 “why” conversation framework is a handy tool for driving conversations when you are trying to get to the root, and the most important problem that your client is trying to solve in buying your product or service. It only when you have “hit the spot” that you’ll have a happy client at the end of it all.2021-09-1521 min

Sales For The Nigerian Business PersonThe “W” conversation frameworkThe “W” conversation framework is a simple conversation outline that’ll come in handy next time you are talking to a prospective client, or you’re at a networking session. For conversations with clients this will help you tease out what’s most important to them and the key things that you have to hit with your service delivery. At networking sessions this framework will help you sort through the dozens of people you’ll be meeting and quickly figure out who will be worth spending more time with outside of the networking session.2021-09-1411 min

Sales For The Nigerian Business PersonIn person selling?"In person selling", "relationship marketing" and "customer experiential marketing" are euphemisms that have been created to talk about the dirty word “sales”. Whether you like it or not, there are benefits to getting on the train!2021-09-1013 min

Sales For The Nigerian Business PersonA conversation outline will make sales and networking easierYes it is possible to “freestyle” with clients and when you’re mingling at events, but that is a more stressful approach because of the mental exertion required every time you’re in a new social context or conversation. Also there’s the problems of scaling your sales and marketing efforts when you “freestyle” because you can’t teach everyone to “do it” like you. So freestyle at your peril! Or templatize what you can and watch things grow.2021-09-0912 min

Sales For The Nigerian Business PersonCase studies in using the phone - from DM to WhatsAppThe phone is a useful tool because of the time saving it affords, the level of rapport it allows you to build, and the prompt feedback you can get while discussing business opportunities. This episode fleshes out examples using a phone conversation with the brain behind Love Weddings NG and Wedding Vendor 101. The conversation was around content collaborations for celebrating the International Podcast Day 2021.2021-09-0816 min

Sales For The Nigerian Business PersonThe phone is king!When it comes to ease of communication, the ability to build rapport, guaging nuance in conversation, and getting prompt feedback on all discussion points between you and the client, the telephone is king! Email and other text based media are mere vassal states!2021-09-0710 min

Sales For The Nigerian Business PersonFears you fall into when meeting people for the first timeTalking to strangers in a business context or a networking session can be scary because we’re worried about what to say, and we’re worried about being rejected or snubbed. The solution to the problem is to realize that it’s not all about you! Focus on the right kind of questions to ask to get the other person talking, and realize that even when you have been “rejected” it not personal. They are only saying NO to your value proposition.2021-09-0616 min

Sales For The Nigerian Business PersonHow do you record a podcast?Having been in the podcasting game for over a year now and close to 200 episodes, I get the question a lot from enthusiasts who think podcasting is fun and they’d like to get in on the action. The podcasting “how” isn’t as much important as the the “why” and “who”. Figure out who you’re talking to, what you have to say, why your point of view is unique, and the rest of the podcasting journey should be (relatively) easy!2021-09-0420 min

Sales For The Nigerian Business PersonIt’s not just hustle and muscle, rest and recuperation too!It’s not just hustle and muscle, rest and recuperation is part of the deal as well. For high performance disciplines like sports and the military, they know that it’s not just about time spent on the field, but time spent in rest and rejuvenation that makes the ultimate sportsman and the ultimate soldier. As salespeople and business owners we are in a high performance scenario... so the same principle applies to us as well.2021-09-0311 min

Sales For The Nigerian Business PersonOur clients get busy! They may have forgotten!Whenever we have agreed to key terms and important obligations between us and our clients, it pays to have it repeated multiple times over the course of the engagement. We cannot trust that if we say it once, then the client has heard and will remember. Every one leads busy lives... including our clients.2021-09-0210 min

Sales For The Nigerian Business PersonIt’s not the client’s fault!It’s not the client’s fault if they don’t have proper expectations about the delivery of your product or service. This is something you should have laid out in conversations multiple times. We can’t just put it in a contract or proviso document and hope that they’ll read it. We have to be proactive about this and take full responsibility for setting expectations upfront about what the experience of working with us will be, as well as the delivery times we hope to meet.2021-09-0107 min

Sales For The Nigerian Business PersonDon’t make excuses! Your clients have difficulties too!Sometimes you’re unavailable because of personal commitments or difficulties you can’t work your way around. It’s enough to simply say you can’t make “so and so time” because of prior commitments that you have. No need to go into details! Life gets difficult for everyone. Spare your clients the details.2021-08-3106 min

Sales For The Nigerian Business PersonBe humble! It’s Jeff Daniels, not Kiss Daniels!It’s okay to be a “know it all” so long as you are open to situations where you get to be the student and learn things. Humility and grace may be good personal qualities to have, but eventually they’ll parlay well into business and other high stakes situations.2021-08-2212 min

Sales For The Nigerian Business PersonDo what you say you will!It is a cardinal tennent of growing your business to be trustworthy and reliable. This is only possible when people feel that you will meet your commitments. Even when there are circumstances beyond your control that make meeting your promises difficult, you have to find professional ways to stay in touch, service the relationship and redress the situation.2021-08-1414 min

Sales For The Nigerian Business PersonName dropping? Not a bad idea if you do it right!Name dropping is a handy skill to establish your competence and credibility. However it can backfire if not done right and make you seem off putting, proud and haughty. Name drop with finesse using storytelling conversational techniques, and always ask questions to be sure who you’re talking to, so you know which names to drop. It’s not every high profile name that is going to impress everyone.2021-08-1311 min

Sales For The Nigerian Business PersonNobody has to know! Keep it professionalSometimes we have significant heath challenges on the job. We need to find professional ways of communicating this and rescheduling our commitments when we’re under the weather. This affects how our potential clients perceive us, and whether they’d be comfortable referring us in the future.2021-08-1308 min

Sales For The Nigerian Business PersonIt is okay to up-sell if the client needs it!Up selling doesn’t have to be unethical if we have our client’s satisfaction and their goals in mind. The trick is to be “other” focused, not tack on too many items, and to be sure that the up-sell is related to the chief item that they have come to you for.2021-08-1110 min

Sales For The Nigerian Business PersonCustomer success! The key to recurrent income!The key to having folks come back with friends, family and associates is to be sure that our services were “on point” in the first place and helped them achieve their goals and desired outcomes. This is not just good business practice for people in the start up and software space, but it is surprisingly employed by roadside mechanics as well!2021-08-1008 min

Sales For The Nigerian Business PersonQualify! Ask the right questions!Sometimes we’re quick to say YES or NO to an offer before we have all the details. The idea behind qualification is simply to ask all the relevant questions so we can assess if we can help the prospective client, and if this opportunity is worth our while or not.2021-08-1012 min

Sales For The Nigerian Business PersonWhat’s sales got to do with it?Success in the big brother show or any other endeavor isn’t guaranteed unless we put some sales and promotional muscle behind us. This is another example of why the gospel we preach on the podcast will be evergreen and ever relevant.2021-08-0709 min

Sales For The Nigerian Business PersonDon’t hide behind emails and SMSEmails and SMS are easier to start conversations with because they don’t come with a sense of personal rejection if you get ignored. Being rebutted over the phone has a certain sting to it! However we should opt for the phone when we can for more effective and personable communications. A simple outline should do the trick for those of you wondering “what do I say?”2021-08-0612 min

Sales For The Nigerian Business PersonSell well so that you can take time off!Having a healthy sales pipeline means that you can take time off for the holidays securely and guilt free because you have a certain level of predictability with your business and it’s cash flows. Learn to sell well so that you can pamper yourself and your family. If you don’t, you’ll be like the rest of us who have to take jobs even over the new year and holiday period!2021-08-0305 min

Sales For The Nigerian Business PersonAdopt the hustlers paradigmRegardless of our goals to have the perfect “lifestyle business” or build the dream behemoth of a business with all the systems, infrastructure and buildings ...it’ll have to be built on an alter of market “traction” which can only happen when sales and marketing efforts are a huge preoccupation of our time. No sales, no vitality, and no dreams!2021-07-3104 min

Sales For The Nigerian Business PersonWho is your ideal customer?This question should be the cornerstone of any sales or marketing drive. If you don’t know who you are aiming for, then you’ll go looking in the wrong places either physically or online. You’ll also be using the wrong kind of bait to lure them in, and you won’t have a good idea of who to invest time with!2021-07-2906 min