Shows
Talking ShizzleMastering Restaurant Marketing: Insights from Chipotle and Raising Cane'sSend us a textAbout the Guest(s):Adam Reed is the Vice President of Marketing at Dilla's Quesadillas, a creative force within the fast-casual dining industry. With an impressive career spanning roles at major food chains, Adam begun his professional journey in marketing at Chipotle before spearheading marketing efforts at Raising Cane's. Over his tenure, Adam has successfully navigated businesses through expansive growth, pivoted strategic marketing initiatives, and consistently driven brand innovation. His expertise in restaurant marketing is recognized industry-wide, making him a sought-after leader and advisor in the field.2025-05-0735 min
Talking ShizzleDisrupting Search: Free Spoke Challenges Google with Privacy FocusSend us a textAbout the Guest(s):Kristin Jackson is the CEO and co-founder of Free Spoke, a pioneering search engine that is dedicated to user privacy and presenting balanced viewpoints. With a robust professional history in technology and entrepreneurship, Kristin has collaborated with her co-founder Todd Ricketts to establish a platform that offers unique search solutions. Her work focuses on challenging the conventional models of internet search by fostering transparency and integrity in the digital age.Episode Summary:In this fabulous episode of...2025-04-3030 min
Talking ShizzleOptimizing LinkedIn Profiles for Maximum Impact and ConversionSend us a textAbout the Guest(s):Kanika Sharma is a conversion copywriter specializing in LinkedIn ghostwriting. With more than five years of experience in the sphere of product and growth marketing for early-stage startups, she has honed her skills in crafting compelling web copy, ads, and video scripts. Kanika's journey into LinkedIn optimization began as she discovered the potential of turning profiles into conversion-focused landing pages. Her work aims to transform these digital footprints into effective business assets, helping professionals and entrepreneurs convert profile views into meaningful connections and clients.2025-04-2355 min
Talking ShizzleUnlocking the Power of Subscriptions for Business and Charity SuccessSend us a textAbout the Guest(s):Dave Raley is the founder of Imago Consulting, a firm specializing in advising businesses and nonprofits on sustainable giving and subscription economies. With an extensive 18-year background in advertising and marketing agency spaces, Dave has transitioned into a consultant role, focusing on helping organizations harness the power of sustainable revenue streams. He is also an upcoming author of the book "The Rise of Sustainable Giving," which offers insights into leveraging the subscription model for continual growth in the nonprofit sector....2025-04-1646 min
Talking ShizzleMastering Lifecycle Marketing: Personalization, Momentum, and Customer LoyaltySend us a textAbout the Guest(s):Lisa Wendland is the Director of Lifecycle Marketing at Blue Wheel Media, boasting over 15 years of experience in digital marketing. Her background spans various sectors including e-commerce, non-profits, and higher education. With a unique blend of skills gathered from ten years in the agency field and five years on the brand side, Lisa brings a comprehensive perspective to life cycle marketing. She's also a professor, contributing her expertise to university-level curriculums.Episode Summary:In this...2025-04-0234 min
Talking ShizzleBuilding Trust and Brand Harmony in B2BSend us a textBill Kenney is the CEO of Focus Lab, a branding agency specializing in helping businesses, particularly in the B2B tech industry, develop compelling and cohesive brand identities. With 15 years of experience under his belt, Bill has led Focus Lab from its inception to a well-regarded firm known for working with diverse clients, from small startups to major tech brands. He is also the author of "Conquer Your Rebrand," a book that delves into the branding process to guide businesses through effective rebranding strategies.Episode Summary:2025-03-1935 min
Talking ShizzleMastering LinkedIn Ads: Targeting, Budgeting, and Effective StrategiesSend us a textAbout the Guest(s):Moby Hayat is a renowned digital ad specialist with a focus on helping companies optimize their performance in digital advertising platforms, particularly LinkedIn. With a rich experience in the realm of B2B marketing, Moby excels in enhancing ad conversion, strategizing targeted ads, and leveraging first-party data to improve advertising outcomes. Moby's expertise has been acknowledged by his vast network where he frequently shares insights on digital marketing and advertising trends.Episode Summary:In this episode of the Talking...2025-03-1139 min
Talking ShizzleUnlocking Entrepreneurial Success: Time, Story, and Goal IntegrationSend us a textAbout the Guest(s):Paul KuthePaul Kuthe is a dynamic business coach with a decade of experience in helping entrepreneurs and leaders achieve transformative growth. With a background as a professional kayaker, Paul brings unique insights into human performance and psychology, blending this with business acumen to guide clients towards success. He is the founder of Tributary Coaching, a firm dedicated to integrating storytelling with business strategies to foster impactful change in organizations. Paul is also a StoryBrand certified guide, leveraging narratives to redefine business...2025-02-2531 min
Just Minding My BusinessBuild a REMARKABLE Brand To BOOST Your Business GrowthLearn how to build a remarkable brand to boost your business growth in this collaboration. Discover the key strategies to make your brand stand out and attract more customers!TAYLOR SHANKLIN is the CEO and founder of Barlele, a brand strategy and growth firm, as well as its sister brand, Creative Shizzle—a subscription based creative agency specializing in content and design on-demand. With over 20 years of experience in marketing, multimedia, and brand growth, Taylor has a knack for making brands unforgettable by doing things differently. In 2020, Taylor launched Barlele, and its success quickly led to the creation of...2025-02-1433 min
Talking ShizzleUnlocking Personal Branding Through Live Streaming and AuthenticitySend us a textAbout the Guest(s):Jessie Liszak is a personal branding expert and the founder of Reveting, a company specializing in helping individuals and executives build their personal brands through live streaming. With a background as a Chief Marketing Officer at a data company, Jessie has harnessed her extensive marketing experience to transition into personal branding, leveraging platforms like LinkedIn and using tools such as Streamyard. Known for her work in helping brands connect with audiences through authentic and engaging content, Jessie continues to lead conversations around the significance of...2025-02-1129 min
Talking ShizzleHarnessing Social Media for Impactful Storytelling in CrisisSend us a textAbout the Guest(s):Amit Meredith is the Head of Marketing at GoFundMe and Classy, a GoFundMe company. With experience in leading marketing strategies for impactful platforms, Amit specializes in utilizing social media and digital storytelling to amplify causes and campaigns globally. Amit focuses on leveraging innovative tools and community engagement to empower individuals and businesses during crisis situations and beyond.Episode Summary:In this episode of Talking Shizzle - Taylor Wilson has a deep conversation with Amit Meredith, the Head of Marketing...2025-01-2822 min
Talking ShizzleMastering Go-to-Market Strategies for Business Growth SuccessSend us a textAbout the Guest(s):Jeanette Russell is a seasoned professional in the nonprofit tech space with over 17 years of experience. Her career started as a grassroots organizer on public land issues, transitioning into nonprofit tech when she joined Democracy in Action in 2007. Jeanette has held various roles in significant organizations, including Blackbaud and Neon One, focusing primarily on product marketing and go-to-market strategies. Her passion lies in providing the best solutions through well-structured GTM processes for companies aiming at social impact.Episode Summary:...2025-01-1430 min
Talking ShizzleUnlocking AI's Power: Transform Your Marketing GameSend us a textAbout the Guest(s):Josh Hirsch is renowned in the marketing world as "The AI Dude," specializing in leveraging artificial intelligence for enhanced digital communication and marketing strategies. With a rich history of pioneering new technologies, Josh is recognized for his innovative approaches to AI, having started his journey into generative AI art several years ago. He has been a beta user of ChatGPT since its inception and is a sought-after speaker on how AI can revolutionize social media and marketing communications. Through his podcast and various platforms, Josh...2025-01-0726 min
Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.The Art of Brand Building with Taylor Shanklin WilsonTaylor Shanklin Wilson on Modern Brand Building Join John Golden as he interviews Taylor Shanklin Wilson, founder of Creative Sizzle, about creating impactful and adaptable brands. Taylor discusses how storytelling, consistency, and evolving with market demands are essential for brand success. She offers tips on leveraging human connection in a digital world and shares examples of brands that have successfully redefined themselves. Perfect for anyone looking to elevate their brand strategy.2024-12-2022 min
Talking ShizzleMastering ABM and Experiential MarketingSend us a textSamuel Hall is the dynamic co-founder of Mixed Reality and the driving force behind ABM Answered, where he intersects experiential marketing strategies with account-based marketing (ABM). His innovative journey into B2B marketing began with the creation of mind control beer-pouring robots alongside co-founder Eddie, marking a creative leap into the tech and marketing industries. Samuel’s diverse endeavors span video game development and experiential marketing, having worked with industry giants like Meta and Automation Anywhere to generate significant pipeline growth.Episode Summary:In this ep...2024-12-1732 min
Talking ShizzleUnlocking Donor Potential: What Makes Them Tick, Click, and GiveSend us a textAbout the Guest:Moshe Hecht is a seasoned entrepreneur and philanthropic innovator, serving as the CEO and founder of Hatch. With a profound history of over a decade in servicing nonprofits, Moshe co-founded Charidy.com, a leading crowdfunding platform for nonprofits, which successfully raised over $3 billion for more than 8,000 organizations worldwide. At Hatch, Moshe focuses on leveraging data intelligence to enhance donor relations for mid-sized nonprofits by providing a comprehensive view through complete human profiles, powered by innovative technology solutions.Episode Summary:2024-12-1023 min
Talking ShizzleBuilding Compassionate Teams and Impactful MarketingSend us a textAbout the Guest(s):Peter Genuardi is a seasoned entrepreneur and leader in the tech space, renowned for his contributions to social good initiatives and direct-response fundraising. As the founder of See the Stars, Peter brings advanced technology solutions to organizations aiming to drive social impact and compassionate service delivery. His previous roles at Convio and Strengthen Members underscored his commitment to melding technology with nonprofit objectives to enhance fundraising and advocacy efforts. Peter's efforts are now channeled into creating innovative lead generation strategies that focus on...2024-12-0324 min
Talking ShizzleUnlocking Content Longevity: Distribute and Repurpose Like a ProSend us a textAbout the Guest(s):Ross Simmonds is a renowned content marketing expert, entrepreneur, and the founder of Foundation Marketing, a content marketing agency specializing in B2B brands. Ross has a rich history in digital marketing, beginning with his first blog in high school and evolving into innovative content strategies for top-tier clients. Apart from his professional endeavors, he is also a devoted dad (Woot Woot -- Go Dad!) and a passionate enthusiast of board games. He has notably transformed early entrepreneurial ventures into a successful marketing career, marked by his...2024-11-2632 min
Talking ShizzleBuilding a Marketing Machine: AI's Role and Realistic ExpectationsSend us a textAbout the Guest(s):Adam Kerpelman is the founder of Marketing Machine and an educator in the fields of entrepreneurship and generative AI at the University of Virginia. He is dedicated to improving marketing practices through his educational content and a popular newsletter that compiles insights from a variety of sources.Mark Richardson serves as the VP of Demand Generation at Marketing Machine. With a history of significantly contributing to newsletter growth and a recent appointment to the board of a custom collectible card company...2024-11-1957 min
Talking ShizzleBuilding Consistency: The Key to Podcast LongevitySend us a textAbout the Guest(s):Julia Campbell: Julia Campbell is a renowned expert in nonprofit digital marketing. With a background in magazine journalism from Boston University, Julia has carved a niche in helping nonprofits navigate the digital landscape. She is the author of two books, a sought-after speaker, and a podcaster. Julia’s passion for storytelling, coupled with her extensive experience in the nonprofit sector, has made her a trusted voice in digital marketing strategies for social good.Episode Summary:In this enlightening episode of Talking Sh...2024-11-1224 min
Responsive Lab PodcastEpisode 4: Scaling Your Nonprofit with Taylor ShanklinIn this episode of The Responsive Lab, Carly Berna and Stephen Boudreau team up with nonprofit expert Taylor Shanklin for a lively deep dive into the art of scaling a nonprofit organization.
Together, they unpack what growth truly means, explore how it differs for smaller organizations versus larger ones, and tackle the common hurdles that can keep nonprofits from reaching their full potential.
Taylor shares real-world examples of what growth can—and should—look like, along with practical advice for nonprofits on scaling in a healthy, efficient way to seize every opportunity.
Other topics in this episode include:
-Taylor’s person...2024-10-2238 min
Good News for EveryoneWho Are You Following?
Who are you following?
And, the second question, where are you going? Because you are going wherever the person you are following is going.
We are living in a time when millions of people are following celebrities on social media. There are those who have a great influence on others through their Instagram, TikTok, FaceBook, Twitter (X), or YouTube accounts.
It’s a good time to ask: who are you following? Who has the greatest influence on your life? Is is a popular singer, actor, or politician? Is it a fellow stu...2024-05-2800 min
The Impact Roadmap: Events, Leadership, NonprofitsTaylor Shanklin: The Impact of In-Person EventsMeet Taylor Shanklin. Her friends call her T-Shank. She’s a dreamer, writer, adventurer, fast decision-maker, creative, mom, and founder of a branding agency. She brings awareness on how to work through life’s challenges through her lived experiences with chronic autoimmune disease.
Her life mantra is Minimize to Maximize and her superpower is listening to others, understanding what they do best, and helping them focus energy in the right places for growth. Joey and T-Shak chatted about the impact of in-person events and how to capitalize on them.
TIMESTAMPS:
0:00 - Impact of Even...2024-01-1948 min
Real Talk for the Non-Profit Event ProBranding and Marketing Strategies to Attract Your Audience, Keep Their Attention and Have Fun Doing It!In this episode, your host Amy Milne gets real with Taylor Shanklin, Graphic Design On-Demand Founder & CEO of Barlele and Creative Shizzle. She is an expert in marketing & growth strategy servicing both the corporate and non-profit sectors for over 15 years. Taylor kicks things off by giving us a branding vs. marketing 101 which is the lesson we didn't know we needed (or maybe we did know but were too afraid to ask!). She shares her go-to marketing tactics and a hot tip about engaging on other people's social media accounts to build relationships. In one of our favourite moments, Taylor...2023-11-0231 min
Raise NationLive from Raise 2023 featuring guest host Taylor ShanklinTaylor chats with Mike Wilkinson, LaShonda Williams, and Emily NewberrySHOW NOTES:Taylor Shanklin, CEO, Barlele and Creative Shizzle, chats with Mike Wilkinson, Deputy Director of Events, Human Rights Campaign, LaShonda Williams, MPA, CFRE. Fundraising Academy Trainer, National University, and Emily Newberry, Vice President, National Accounts, OneCause, live from the Raise Broadcast Studio at the Country Music Hall of Fame.2023-09-2846 min
The Nonprofit Show'RAISE' One Cause Conference Day Two!We're at day two of the 'Raise' One Cause Conference in Nashville, where over 600 nonprofit professionals have gathered to discuss nonprofit strategies and fundraising. Host Jarrett Ransom welcomes special guest Shawn Olds, co-founder and Co-CEO of Boodle.AI, who discusses how they leverage artificial intelligence and generative AI to help nonprofits engage donors more effectively and efficiently. Shawn emphasizes the importance of not getting myopically focused on one AI tool and encourages nonprofits to experiment with different technologies to find what works best for their specific needs. Next, we hear from Kevin Spikerman of Charity Buzz, an impact marketplace...2023-09-1229 min
Business as UNusualCreative Shizzle with Taylor ShanklinBusiness As Unusual, is a series produced by BiCurean Consulting. We present Entrepreneurs, Innovators, CEOs, & Founders who are innovating the way we do business. This episode we are chatting with Taylor Shanklin, CEO of Barlele.Taylor is an Accomplished and energetic marketing leader with a solid history of achievement in leading teams, corporate marketing, product marketing and growth strategy. She leads with agile marketing processes, and a scrappy roll-up-your-sleeves attitude. Through her work and team at Barlele, she helps passionate entrepreneurs, growing companies and social do-gooders cut through the noise and drive impact with a memorable b...2023-09-0527 min
Talking ShizzleGrant Writing and Philanthropy: Systemic Issues and InefficienciesSend us a text🔥 Get ready for some serious sizzle on Talking Shizzle with Taylor Shanklin and Will Novelli from Creative Shizzle! 🔥In this episode, we're diving deep into the world of grant writing with the incredible Patrice Schumate, founder of A Village for Good. Patrice is on a mission to revolutionize the grant field and provide affordable solutions and unwavering support to small and grassroots nonprofits.💡 Join us as Patrice spills the tea on the grant writing process and how she's shaking things up. She's had enough of the inefficiencies, the lack of standardization, and those...2023-07-2033 min
Talking ShizzleChad Barger: The Martha Stewart of FundraisingSend us a text🎙️ In today's episode of Talking Shizzle, Taylor and Will from Creative Shizzle sit down with Chad Barger, a lifelong fundraiser with a passion for helping others raise funds for their passions. 🏫 Chad's fundraising journey started in college with a call center job and AmeriCorps, which led him to start his own fundraising consulting firm, Productive Fundraising. As a speaker, trainer, and coach, Chad has helped countless individuals and organizations reach their fundraising goals.🎭 Chad's favorite job was his last position as executive director of a United Arts Fund, which raised money for 30 diff...2023-06-2223 min
Nonprofit Nation with Julia CampbellHow to Build A Strong Brand with Taylor ShanklinAre you looking to engage your donors more effectively and create deeper relationships with them? You’re in luck. This episode is sponsored by my friends at Instil, a holistic donor relationship management platform on a mission to revolutionize nonprofit technology. We are hosting a free webinar to show you how to manage donor communications in the digital age, using technology and social media. Our goal is to build long-term donor loyalty in a short-term world. Learn more at www.jcsocialmarketing.com/instilTaylor Shanklin is a TE...2023-06-2137 min
Talking ShizzleTeaching About Diversity and Inclusion for Your Nonprofit Board with Christal Cherry and Renee Rubin RossSend us a text🎙️ In today's episode of Talking Shizzle, Taylor and Will from Creative Shizzle sit down to talk about racial equity and board development with ✨ Renee Rubin Ross ✨ and 💥 Christal Cherry 💥, two passionate professionals in the nonprofit sector.🙌 Christal and Renee are two experts who lead workshops with boards to help them understand the importance of antiracism. Through interviews and assessments, they build trust with board members and provide them with an understanding of their own biases and how they can use their mission to promote antiracism. They often provide sessions on bias and how to shift c...2023-05-0328 min
Talking ShizzleGenerating Sustainable Donor Relationships through Social Media Advertising with Dana SnyderSend us a textIn this episode of 🎙️Talking Shizzle🎙️, our host Taylor Shanklin catches up with her good friend and founder of Positive Equation, Dana Snyder! They chat about all the exciting things going on in their lives, including Dana's new bundle of joy 👶, Kennedy (Congratulations, she's beautiful 🎀), and Taylor's business anniversary 🎂🎉.Dana shares her journey of growing with the digital era, from the days of the Facebook email address to now helping nonprofits build their donor base through monthly giving programs. 🌟 Taylor also reflects on her business journey, from starting as a social media agency to pivoting...2023-04-1934 min
Talking ShizzleDiscover How Social Media Is Advancing With Julia Campbell, Nonprofit Nation Podcast HostSend us a textIn this episode of Talking Shizzle 🎙️, Taylor and Will talk the bizzle of social media with Julia Campbell of the Nonprofit Nation Podcast. Julia is an experienced consultant who runs her own business helping nonprofit organizations with digital marketing, social media, ✍️ storytelling, fundraising ➕ much more. She has been a development director and marketing director for almost a decade before going out on her own, and knows what it is like to wear many hats 🎩 and do a lot of shizzle. We also talk about her experience with helping nonprofits navigate the digital world, her background...2023-03-2938 min
Talking ShizzleExpert on Collaborative Leadership Kishshana Palmer Helps Everyday Leaders Build RelationshipsSend us a textIn this episode of Talking Shizzle, Taylor and Will sit down and chat with a good friend of ours, Kishshana Palmer who is an international speaker, trainer, and coach with a 20+ year background in fundraising, marketing, and talent management who helps leaders create high performing teams⚡.Kishshana is the CEO of Kishshana & Co., an organizational development firm focused on helping everyday leaders live well and lead well. Her firm's work centers on equity and social justice and practical solutions for today’s organizations. She is the founder of The Rooted Collaborative -- a glob...2023-03-2233 min
Talking ShizzleNonprofit Veteran Mazarine Treyz Discusses Women Overcoming Fear Of Asking In The WorkplaceSend us a textTune in to today's episode of Talking Shizzle, which is 🔥HOT🔥 off the podcast press. We sit down and talk some shizzle with Mazarine Treyz, who is an entrepreneur and good friend of ours here at Creative Shizzle. Mazarine has been in business for 14 years and has done a variety of things such as fundraising, consulting, keynote speeches, and conferences, such as the Nonprofit Consulting Conference, and she helps leaders and teams step into their highest potential.During our discussion we uncover Mazarine's secret of how to take your failures and make l...2023-03-1530 min
Talking ShizzleLeveraging AI To Transform Fundraising: The Potential For Nonprofits with Nejeed KassamSend us a textIn today's episode of Talking Shizzle🎙️, host Taylor Shanklin, the founder of Barlele and Creative Shizzle, sits down with fellow founder Nejeed Kassam of Keela and they really bring the sizzle🔥. Nejeed is a new father - Go Dad! 🙏Congrats! And is leading a growing and exciting company! Nejeed, Taylor, and Will discuss Keela, their current offerings, what they have been doing over the last year or so, why they are investing in technology such as predictive analytics & AI automation, and how they want to positively impact the world for good with this technology...2023-03-0829 min
Talking ShizzleBringing People Together Pre, During, and Post Pandemic with Samantha SwaimSend us a textIn this episode of Talking Shizzle, we sit down with Samantha Swaim who is the CEO and founder of an event fundraising company, Swaim Strategies. Sam has been in the nonprofit space for a while and is located in Portland, Oregon. For today's shizzle 🔥, the group talks about hybrid work environments, remote work life, and even more specifically, hybrid events. And yes, possibly even an $8 frozen yogurt cone 🍦that was purchased in New York City, beware of the expensive ice cream folks! Sam talks about how her company is focused on helping nonprofits raise...2023-03-0132 min
Talking ShizzleExploring The Benefits Of Crypto-Philanthropy With Josh Hirsch Of The Giving BlockSend us a textToday's Shizzle 🔥 is all about Josh Hirsch, and he is a great friend of The Talking Shizzle Team. We start by discussing Josh's current work in cryptocurrency, philanthropy, and his work with The Giving Block. Josh explains that cryptocurrency is becoming increasingly popular, yet many still do not understand it. And while we totally agree; cryptocurrency isn't very new, but new in some ways you can put it to use for good. During the talk, we aim to identify some of these areas of the crypto landscape by asking Josh to "explain cryptocurrency lik...2023-02-2239 min
Talking ShizzleTaking a Snapshot of 2022, to Inform your 2023 with Steve Lausch and Sarah SebastianSend us a textIn today's episode of Talking Shizzle🎙️, host Taylor Shanklin and trusty side kick WillBill sit down with Steve Lausch and Sarah Sebastian from the organization OneCause. The conversation is electric⚡! The Creative Shizzle Team hits a home run ⚾ here with this snapshot of information from 2022, which can heavily lead into your 2023 planning and strategy. Introductions first though-Steve Lausch is the Director of Product Marketing, serving as a nexus for senior Product, Marketing, and Sales leadership. In addition to his 6 years of fundraising tech experience, Steve has served in various marketing capacitie...2023-02-1539 min
Talking ShizzleConnecting the Irrational and Rational with Progressive Design with Bryan ZmijewskiSend us a textIn this episode of Talking Shizzle🎙️ , Taylor Shanklin chats with Bryan Zmijewski, the founder and CEO of Zurb. It's truly a fascinating discussion! We are talking about progressive design, which could help to make people's dreams come true and make the world a better place.A little background first, Bryan is a design transformation leader committed to exploring the behaviors and routines of exceptional creative leaders. He has served as a trusted advisor to numerous leaders, including CEOs who seek the value of being a design driven organization. His work as a coa...2023-02-0837 min
Positive Impact Philanthropy PodcastAn Interview with Taylor Shanklin, CEO and Founder of BarleleJoin Lori and her guest, Taylor Shanklin, as they discuss how branding is crucial to the success of any philanthropic endeavor. Taylor is the CEO and founder of Barlele, which specializes in branding and marketing strategy. She discusses understanding your audience and leading with kindness. Stay tuned! Here are the things to expect in this episode: Taylor's path to realizing her passion for branding The impact of branding on nonprofit organizations Understanding your audience’s perspective and aspirations Leading with kindness And much more! About Taylor Shanklin: An ac...2023-02-0224 min
Talking ShizzleHow To Rise Above The Noise with David BrierSend us a textGet ready and make sure you’re sitting down folks; because today’s Shizzle is all about David Brier. Talking Shizzle’s host Taylor Shanklin asks the questions that are worthy of your listen. For instance; David has amazing fire-breathing skills 🔥 Who would have known?! So make sure you are wearing your flame retardant clothing for this fire starter! 😂David Brier is an entrepreneur who learned everything he knows about entrepreneurship after graduating from college. He believes that the school system could teach more appropriate lessons ensuring successful entrepreneurs, which is one of the r...2023-02-0141 min
Woman Owned AgencyTaylor Shanklin: Leading with Kindness and ConvictionTaylor is a TEDx speaker, podcast host + producer, and marketing innovator in the social impact sector. She speaks regularly at global conferences such as AFP ICON and The Nonprofit Technology Conference, and she has helped hundreds of organizations tell their brand story in digital channels.Taylor is the founder and CEO of Barlele, a brand and growth strategy firm that helps businesses and organizations grow through clear storytelling and strategic growth coaching. She also owns Creative Shizzle as an extension of Barlele services.Mentioned in this episode:Barlele (https://www.barlele.com/)2023-01-3144 min
Talking ShizzleEntrepreneurial Journeys & New Frontiers in Medicine with Greg ShankenSend us a textRing the gong! We are kicking off 2023 in style. Season Two of Talking Shizzle🎙️is launching 🚀 This season we've got everything you want to hear about in your entrepreneurial journey PLUS more. Let's start it up!In today's episode, host Taylor Shanklin sits down with Greg M. Shanken who is an entrepreneur from Boulder, Colorado. He started his entrepreneurial journey when he was five years old, and he has since then built a successful career in marketing and business. In this talk, he shares his story and some advice for other entrepre...2023-01-2535 min
Woman Owned AgencyBarbara O'Reilly: Fundraising or budgeting, which comes first?Barbara O’Reilly is the founder and principal at Windmill Hill Consulting. Whether it was leading record-setting reunion classes, securing tens of millions of dollars from global corporations following some of the most devastating natural disasters around the world, or overseeing a team that grew donor engagement of major individual donors committed to historic preservation, Barbara O’Reilly, CFRE understands that fundraising is much more than just raising money. It’s about enabling donors to realize their philanthropic dreams for issues that are most important to them and to be part of the change they want to see in...2023-01-1930 min
Missions to MovementsBranding vs Marketing - Where Should You Start with Taylor ShanklinTaylor Shanklin is THE perfect person to talk to about creative trends, branding, and marketing. As the CEO & Founder of Barlele, a brand strategy and content marketing agency, she helps mission-minded companies and nonprofits create the most interesting and powerful brands possible.Today, Taylor inspires us to audit our branding and marketing efforts from the ground up. What do you want your vibe to be? What actually matters to your audience? Is your content speaking to their aspirations and motivations? Branding and marketing are not the same thing - and they need to be thought about separately...2023-01-1837 min
Nonprofit Hub RadioTaylor Shanklin - Things to Know About Your Nonprofit Brand PromiseSend us a textDelaney Mullennix, host of the Nonprofit Hub Radio Podcast, interviews Taylor Shanklin of branding firm Barlele about Nonprofit Brand Promise.Does your nonprofit brand include the essential elements it needs to differentiate you from everyone else? Your nonprofit brand has an essence, "the intrinsic nature or indispensable quality". The brand you choose for your nonprofit promises different things to different groups of people; your staff, your donors, your board, and your community. Support the showGet free nonprofit professional development resources, connections to cause work peers, and m...2023-01-0727 min
Talking ShizzleCourage & Confidence with Ashley BelangerSend us a textIn this episode of Talking Shizzle, host Taylor Shanklin chats with Ashley Belanger about her love of ice cream and her amazing spoon earrings. Ashley is a big fan of ice cream and says that she always has a spoon handy in case someone offers her some. The spoon earrings are 100% functional and Ashley says they're a great way to be prepared for any situation. But for real; today's shizzle is about Ashley Belanger, and we discusses her work as a small business owner and consultant in the communications and fundraising f...2022-12-1429 min
Talking ShizzleLimiting Beliefs & Overcoming Toxic Culture with Katie AppoldSend us a textAs we get closer to the holiday season, we wanted to have a professional on who really knows her stuff. Katie Appold is a nonprofit professional who started her career working in a nonprofit organization, and has strived to accomplish many great things during her career. She is currently an Executive Director at AIRS, Nonprofit Consultant, and Professor.During the conversation, Katie discusses the concept of limiting beliefs. She explains that a limiting belief is a belief that holds you back from achieving your goals or reaching your full...2022-12-0724 min
Good Marketing UnpluggedHow Playing the Long Game in Marketing Leads to Consistent Growth — Taylor ShanklinAll of us are tempted by a good get-rich-quick scheme. But marketing, just like almost everything else in life, is really about doing the hard work of showing up consistently and authentically. Taylor is convinced that the fundamentals of marketing are the same as when the game was invented; “What hasn’t changed is trying to understand and identify your audience and answer why you matter to them, speaking to them in a way that moves the needle for them.” At the end of the day, marketing is about caring enough to play the long game a...2022-12-0139 min
Talking ShizzleGreater Good Shines a Light on How to Prioritize Consultants' Happiness with Emily GoodsteinSend us a textAvid breakfast for dinner lover, Emily Goldstein CEO of Greater Good Strategy is on today to hop into the kitchen with us and talk some shizzle! Who doesn't love breakfast for dinner every once in awhile, am I right?! Host Taylor Shanklin talks with Emily about her organization, which is a digital marketing agency that helps nonprofits raise money and market themselves online. Emily also shares her love of many amazing & authentic things like baking, being a parent, and oversharing on the internet. The two discuss the importance of personal branding and how...2022-11-3029 min
Talking ShizzleGet Noticed and Get Hired with Creative Recruiter Paula KochanSend us a textHowdy! Thanks for joining us everyone; today's conversation is very VERY current. We sit down and talk some shizzle with Paula Kochan, who is a former college admissions adviser, and has been working as a Creative Talent Recruiter from home for the last several years now. We talk about how Paula's experience in the admissions world has prepared her for the world of recruiting.Learn more about the job landscape that is currently going on, rounding out the 2022 season. We chop it up and talk about how the pandemic has affected...2022-11-2324 min
Talking ShizzleHow to Coach & Sell in a Numbers-driven World with Edgar CarrascoSend us a textFor today's shizzle, we get the supreme sizzle with Edgar Carrasco of Regpacks, who talks about his experience in sales and how he has learned to focus on the numbers in order to grow an organization. Taylor and Edgar also talk about sales coaching and its importance and impact on new members of a team & how he helps his team embrace goal setting.Edgar is the Director of Business Development at RegPacks, and he has some tips for sales coaching and management. He shares that one of the most important things...2022-11-1626 min
Talking ShizzleDon't Fear The Data, with the Experts from The Data Driven MarketerSend us a textFor today's episode, we shoot the shizzle with Adam Kerpelman and Mark Richardson of The Data Driven Marketer Podcast. Usually they record in their "data basement", but today host Taylor Shanklin invites them on to enlighten-izzle us on about their work in marketing. They discuss their experience in the industry, their methods for success, and their advice for other entrepreneurs.The Data Team discuss their backgrounds in video production and content creation, and how they got into the world of marketing and data. They discuss their current project, which is a...2022-11-0927 min
Talking ShizzleTrusting Your Own Voice with Sylvie LégèreSend us a textToday we talk some shizzle and learn the bizzle, while host Taylor Shanklin interviews Sylvie Légère, to uncover some entrepreneurial golden treasures. Sylvie Légère is a social entrepreneur, impact investor, philanthropist and author of acclaimed book Trust Your Voice: A Roadmap to Focus and Influence. She has been featured in The Wall Street Journal, Smart Women Smart Money magazine, and Make It Better magazine. Taylor & Sylvie talk about her current work with the Policy Circle, an organization that encourages women to engage in their communities and take ownership of solut...2022-11-0229 min
Talking ShizzleThe Generosity Crisis and How to Fix It with Nathan ChappellSend us a textIn today's pan sizzle-worthy convo, Nathan, Taylor and Will sit down to discuss the topic of the generosity crisis & the generosity cure. Nathan shares his background-dizzle and how he got involved in the nonprofit sector - and his passion for helping others. We discuss the importance of generosity and how it can help solve the crisis-Nathan Chappell is an entrepreneur who has been focused on AI and machine learning since 2017. His passion for these technologies began when he saw the potential impact they could have on the nonprofit sector. In...2022-10-2627 min
Talking ShizzleWhat is Marketing, Really? with Matt HugSend us a textIn this conversation, Matt Hug discusses his background in marketing and fundraising for nonprofits. He talks about how he started his own business, and how he discovered his talent for writing and teaching. He also discusses some of the common marketing myths that he has written about.Matt started nonprofit.courses as a way to curate helpful content for people working in the nonprofit sector. The site now has over 7,000 videos and 200 content experts, and Matt continues to add new content on a regular basis. One of the things that makes...2022-10-1928 min
The Data-Driven MarketerScaling a Brand Agency with Radical Candor Ft. Taylor Shanklin & Will NovelliTaylor Shanklin is the CEO and “Chief Sizzle Officer” at Barlele + Creative Shizzle, while Will Novelli is the Digital Project and Podcast Manager. At Barlele, (Barlele (bar·lay·lay) means: Only Soaring. ) Taylor, Will, and the team help passionate entrepreneurs, growing companies and social do-gooders cut through the noise and drive impact with a memorable brand. Through effective storytelling, done-for-you content marketing and strategic growth coaching, you will take off and soar.
Creative Shizzle is a design company under Barlele. they offer topnotch designs made through Canva that help you reach your marketing goals. You won't have to wor...2022-10-1831 min
Talking ShizzleFinding the pain point for your audience, while never losing sight of your mission with Nic EspositoSend us a textIn today's episode, we really bet the farm on talking some shizzle and learning some shizzle, while talking to our dear friend Nic Esposito. Nic is on the leadership team of Circular Economy Philadelphia, an accomplished manager, civic leader, public speaker, published writer, entrepreneur and waste management professional with a deep understanding of the circular economy. The goal of circular economy is to no longer rely on incinerators or landfills to manage our waste. This is done by recycling, reusing, and reducing waste. Zero waste is a goal to strive for in order...2022-10-1227 min
Talking ShizzleGoogle Ads 101 for Nonprofits and Small Businesses with Chris BarlowSend us a textChris likes multiplication - no, not arithmetic - but seeing good things multiply in the world. As Founder and Customer Happiness Director of Beeline, every day he is grateful to help nonprofits use digital marketing to multiply the reach of their mission and the growth of their donors. Most of all, he's grateful to be the dad to seven kids, and to try to teach them how to live in a way that multiplies good in others. Chris is a Fort Collins, Colorado Native, leading a career in marketing & sales. Listen i...2022-09-3022 min
Talking ShizzleShifting From Agency to Software, Female Entrepreneurship and Empowement with Sheri Chaney JonesSend us a textToday we talk some shizzle with Sheri Chaney Jones, who is a powerful leader amongst women in the entrepreneurial world. Measurement, Leadership, and Female Empowerment, are just some of the areas where Sheri accels, and we are going to chop it up with her and get the sizzle! Sheri is a cereal social good entrepreneur and loves working in the social good space, empowering women & women leaders. Sheri has a huge passion for using data to solve problems, she deploys these skills in many ways, including being a mom of four k...2022-09-2829 min
Talking ShizzleFinding Oneself and The Burnout with Noah BarnettSend us a textListen here folks, we are super excited for this conversation⚡️and how it will impact your day. We hope to bring you some laughs, but also Noah delivers an excellent approach to life, and way more! Noah Barnett brings 10+ years of experience crafting marketing and integrated growth strategies, and has counseled and led B2B, B2C, and nonprofit organizations across industries. Noah was most recently the Chief Marketing Officer (CMO) at Virtuous and ran growth / marketing at CauseVox and World Help. Noah is a smart entrepreneur in a crazy growing world...2022-09-2130 min
Talking ShizzleSerial Startup & Finding More Audience for Nonprofits with Shawn Olds of BoodleAISend us a textShawn is the Chief Executive Officer of BoodleAI a SaaS platform powered by machine learning that helps nonprofits with donor acquisition. BoodleAI uses Artificial Intelligence and Machine Learning to help people discover contacts in their network that match particular personas and then deepen the connection with those contacts through messages that resonate. In today's episode with Shawn, we unlock some very large secrets, that will have you spellbound! Learn about:Shawn's past and his connection to social good nonprofits revolving around education. Apparently Sean could not fall out of planes properly...2022-09-1430 min
Talking ShizzleDemystifying Social Media with Becky EscherSend us a textIn this episode of Talking Shizzle, we sat down with Barlele's social media strategist extraordinaire, Becky Escher, to drop some truth bombs about social media and demystify common questions surrounding the wild wild west that is social media. Becky Escher is a Texas-based graphic designer and social media consultant dedicated to helping small businesses, non-profits, and event planners create meaningful connections with their audiences. She is a millennial, who can really tell you all about social media truth bombs, posting cadence, and best of all making YOU look good...2022-08-2531 min
Talking ShizzleGoing Niche When Choosing Your Business with Rafi NorbergSend us a textWelcome to our new show, Talking Shizzle! In our very first episode of the Talking Shizzle podcast, we sat down with the President and Founder of Nexus Marketing, Rafi Norberg to talk about going NICHE with your business and choosing a niche target market.Here's the shizzle highlight reel from what Rafi and Taylor talked about on this episode:The Idea of Going Niche in Your BusinessRafi's love of Beef Jerky....mmmmmmHow to sunset products and focus on what you are best atUtilizing organic SEO to understand your target market...2022-08-1829 minRaise NationPerspectives Overlooked and the 3 Secrets to Bona Fide Success With Taylor ShanklinCelebrate people first. Avoid paralysis in the analysis. Craft bIts and pieces in swipe files. Brand and growth strategist, Taylor Shanklin, CEO at Barlele, speaks candidly about the essential priorities for every nonprofit leader.2022-07-2840 min
Trust Your VoiceMinimizing to Maximize Your Success with Taylor ShanklinIn this episode of the Trust Your Voice podcast, host Sylvie Légère sat down with Taylor Shanklin to talk about the method - minimize to maximize.
In this conversation, Sylvie and Taylor get into and discuss:
Event that impacts health
Branding and Definition of Success
Three steps to Minimize to Maximize
How to devote your time. Do it, Delegate It, Drop it.
Show up as your authentic self every day.
Recognize and Accept that change does not happen overnight. Trust the process.
We hope you enjoy the episode! Tell us what you think by...2022-06-0229 min
Leading with Power & PurposeEp. 012 How To Live and Work Happier in Your Purpose w/ Taylor ShanklinDo you feel that what you’re doing isn’t bringing out the best in you? To be successful in your job or business, you have to assess what you need in your life now and prioritize it. Finding your purpose will help you understand what and what not to do in your career or entrepreneurial journey and show up as your authentic self.In this week’s episode, we’ll hear how Taylor Shanklin pivoted from a corporate executive to an entrepreneur when she wasn’t fully ready. She’s a TEDx speaker, podcast host, a marketing in...2022-03-2342 min
The Palmer Files PodcastSoaring with Taylor ShanklinEpisode 66 features Taylor Shanklin, who is not only a motivational speaker and TED Talk veteran but also CEO and founder of Barlele, which also happens to make Taylor my current boss. We talk about why I was hired, Taylor’s professional journey to founding her own agency, plus discuss creativity, confidence, truth, and much much more. Throughout the conversation, we discuss: The hiring process Networking Marketing Philosophy Hobbies Corporate Culture Corporate hustle Startup Culture Chasing dreams "New Media" Flash Being Geeky Creative Technical Intuition Saying No Building a team Balance Helping others And much more Me...2022-03-081h 16
Love You Even More with Jackie BrubakerNavigating Autoimmune DiseaseTaylor Shanklin joins me again on the podcast, this time to talk about her journey with autoimmune disease. Taylor went most of her life never having any symptoms until a virus awoken "the beast within" as she calls it. We talk about how she's keeping up with new treatments, including her diet and how important anti-inflammatory foods are and fasting as a way to keep her flare ups at bay. This is an episode for anyone who is experiencing inflammation or might be wondering what to do if they suspect they may have autoimmune disease. Buy That G...2021-10-2051 min