Shows
CMO SchoolHow to Price Yourself as a Fractional CMO: Real Rates + The Biggest Mistakes I SeeIf you’re a Fractional CMO and you’ve ever wondered, “What should I be charging?”, this episode is for you.So many experienced marketers undercharge in this role, and it’s one of the biggest reasons Fractional CMOs feel overworked, underpaid, and burned out.In this episode, I break down:The core mindset shift around pricing that changes how clients perceive your valueThe real pricing ranges Fractional CMOs are charging — and when each range actually makes senseThe two most common pricing models and which one I recommendThe six biggest pricing mistakes that keep smart, exper...
2026-01-1312 minCMO SchoolThe AI Playbook Every Fractional CMO Needs to Get Hours Back and Stay Ahead with Callan FaulknerIf you’re leading marketing in 2025, you can’t afford not to understand AI.In this episode, I’m joined by Callan Faulkner, AI coach and founder of The Uncommon Business, who built a $4M company in 18 months with four AI-trained employees while working less than 40 hours a week. And here’s what matters: Callan isn’t teaching the surface-level “prompt for a caption” stuff you’ve already seen everywhere. She’s teaching what it actually looks like to become an AI Architect — building systems that give you back your time, protect your creative edge, and raise the quality of your...
2026-01-0959 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: 5 F’in’ Fails When Your Machine is BrokenThis week, with our host Ian Truscott, Managing Partner at Velocity B, Jeff Clark, our resident strategist and former Forrester Research Director, shares his experience of what happens when one of our 5 Fundamentals, The Machine, is broken.
The fails that Jeff identifies:
Poor Reputation with internal customers
Campaigns miss their mark
Poor sales productivity
Customer lose trust
Marketing loses business credibility
As always, we welcome your feedback. If you have a hot topic you'd like us to discuss, please get in touch using the links...
2026-01-0732 minCMO SchoolHow to EASILY Hit 6 Figures as a Fractional CMO With 1-2 ClientsIf six figures as a Fractional CMO feels out of reach — like something only “top-tier marketers” or “big-name consultants” can do — this episode is going to shift that belief fast. Hitting six figures isn’t a stretch goal in this role. It’s actually the simplest part of the business when you structure it the right way.In this episode, I break down:• The biggest mindset blocks keeping marketers underpaid• Why high-ticket clients are more common than you think• How scope (not skill) is the reason your pricing feels “too high”• Three simple paths...
2025-12-1616 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: 2025 WrappedThis week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, celebrate Jeff’s last episode of the year, before he takes off for the holidays, and discuss five things that stood out for them from their conversations on the show in 2025.
The five things they selected:
#1 - The buyer's AI assistant
#2 - Brand is back
#3 - Unifying marketing and sales as a revenue department
#4 - The rise of fractional
#5 - CMOs need to be the C-suite’s market analyst
2025-12-1038 minCMO SchoolFractional CMO School: Inside the Top Training Program for Fractional CMOs + Marketing LeadersIf you’ve been curious about what actually happens inside Fractional CMO School — the structure, the support, the strategy, and how marketers and fractional CMOs are scaling to six figures and beyond — this video gives you the full inside tour.I’m sharing the real story behind the program, why I created it, what makes it different, and what students are experiencing once they get inside. If you’ve wondered whether becoming a Fractional CMO is right for you — or you want a clearer, more sustainable way to lead as a marketer — this will give you a clear picture...
2025-12-0946 minCMO SchoolThe Fractional CMO Trap: When You’ve Built Yourself a JobIf your Fractional CMO business doesn’t feel like the freedom you wanted, this episode is for you.So many experienced marketers end up stuck in what I call the Fractional CMO Trap: the place where you’ve technically built a business, but it still feels like a job.In this episode, I’m breaking down:What the Fractional CMO Trap isThe two doors that usually lead you into it — and how to back yourself out of each oneHow to redesign your business to gives you the freedom (and income) you set to to createA...
2025-11-2522 minCMO SchoolNext-Level AI: How to Use AI as a Fractional CMOAI is moving so fast it’s hard to keep up. Some days it’s magic, other days it’s chaos. ChatGPT forgets what you told it three prompts ago. It starts using formatting you hate. It spits out content that feels flat or off-brand. Or worse — it makes stuff up and says it with confidence.This episode is about going beyond “just using AI” — and learning how to make it a tool that makes you sharper, faster, and more strategic… while delivering work that genuinely moves the needle for your clients.Jim Carter III is the AI strate...
2025-11-181h 15
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: The ART of the Revenue DepartmentThis week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott, Managing Partner at Velocity B, discuss creating a joined up sales and marketing team - The Revenue Department - and if we can use the ART (Awareness, Revenue and Trust) framework and their 5 F’in’ Marketing Fundamentals to guide that process.
As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.
Enjoy!
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The Links
The people:
...
2025-11-1231 minCMO SchoolDo I Have the Right Background to Be a Fractional CMO?If you’ve ever wondered if you’ve got the right experience to be a Fractional CMO, this episode’s for you.I’m breaking down why there’s no “perfect” background for this kind of work — and why that’s actually the best news. Whether you’ve been in one industry or role your whole career, or jumped around, , you’ve built skill sets that uniquely prepare you for this role.In this episode, I share what kind of experience you really need in this role, how to position your background as your superpower, and how to start leadi...
2025-11-1225 min
The Rockstar CMO F'in' Marketing PodcastCathy on Content: The CMO Identity CrisisThis week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio and shares her perspective on the changing role of the CMO with our host Ian Truscott, Managing Partner at Velocity B.
Highlights from this week:
Cathy shares her experiences from various conferences, highlighting the inspiration gained from Adobe Max and emphasizing that creativity cannot be derived solely from tools like AI or Canva.
They discuss Cathy’s view on the identity crisis of the CMO role, the challenges they face in balancing short-term metrics with long-term br...
2025-11-0535 minCMO SchoolFinding Your Ideal Fractional CMO Clients (And Red Flags to Avoid)Not every client is a fit for a Fractional CMO — and the wrong ones can derail your business, your confidence, and your sanity.When you’re building your Fractional CMO business, it’s easy to say yes to anyone who wants to hire you. But fit matters more than opportunity. The right clients make your work easier, your results stronger, and your business more sustainable.In this episode, I’m breaking down:How to identify your ideal clients as a Fractional CMOThe red flags that signal a partnership won’t workThe hard lessons I learned fr...
2025-11-0418 minCMO SchoolWhy You Need a Niche as a Fractional CMO (Even If You Don’t Want One)When I first started as a Fractional CMO, I did not want to niche. I was scared it would limit my opportunities, make me miss out on clients, or box me into something I’d get bored of. But the truth is — niching was such a catalyst to my growth. In this episode, I’m sharing:What happened when I tried to serve everyoneHow I tested different niches behind the scenes Why I eventually chose a niche and how it was the catalyst to growth (AND time freedom) If you’re still figuring out your niche...
2025-10-2813 minCMO SchoolHow I Got Started As A Fractional CMO (and Why I Built Fractional CMO School)I get asked all the time how I got started as a Fractional CMO — what background you need, what steps to take, and what I’ve learned along the way.So today, I’m breaking it all down for you. In this episode I’ll be sharing:My career background and how it set me up to become a Fractional CMOThe misconception I had around my own experience and readiness for this role The early months of trial and error — what I tried, what worked, and what didn’tThe biggest lessons I learned in that first yearAnd ultim...
2025-10-1419 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: A B2B Buyer's Journey Through the 5 F’in’ FundamentalsThis week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott discuss their 5 F’in’ B2B marketing fundamentals, this time through the lens of implementing a B2B buyer's journey, demonstrating how to put these fundamentals into practice.
Their 5 F’in’ Marketing Fundamentals are the Masterplan, Knowledge, Story, Campaign, and Machine, and they step through each one to explain how it helps you engage the buyer throughout the buyer's journey.
As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please ge...
2025-10-0841 minCMO SchoolHow to Land Clients as a New Fractional CMO: A Behind-the-Scenes Coaching CallStruggling to land your first clients as a Fractional CMO? You’re not alone - and this episode will show you exactly how to fix it.I’m coaching listener Deanna Keffer live on the podcast. After 20 years in corporate marketing, she made the leap into the Fractional CMO world and immediately ran into the same roadblock so many new Fractionals face: how do I actually get clients?Inside this episode you’ll learn:Why applying for jobs won’t get you Fractional CMO clients (and what to do instead)How to position yourself so people...
2025-09-2337 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: AI and our 5 F’in’ FundamentalsThis week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott review their 5 f’in’ B2B marketing fundamentals and how AI can help with each of them.
As a reminder, our 5 F’in’ Marketing Fundamentals are:
The Masterplan
The Knowledge
The Story
The Campaign
The Machine
As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below.
Enjoy!
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The Links...
2025-09-1744 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: Seeking the Hidden BuyerThis week, Jeff Clark, former Forrester Research Director, is back, and he and our host Ian Truscott, discuss some new research into the hidden B2B buyer from Edelman, and, adhering to the Rockstar CMO editorial policy, they share 5 f’in’ things to help reach them through your thought leadership.
The five f’in’ things this week:
The "safest choice" isn't always the winning one
Develop the extended personas
Define tactics that attract the hidden buyer
Why thought leadership works when other tactics don't
Setting up your CRM to i...
2025-09-1035 minCMO SchoolRadical Responsibility: The Mindset Every Fractional CMO NeedsBeing a Fractional CMO isn’t just about building campaigns or hitting KPIs - it’s about leadership.And leadership means you own it all: the wins, the flops, and even the moments that technically weren’t your fault.In this episode we’re digging into:What radical responsibility actually looks like in a leadership roleHow to handle the pressure of total accountability (without burning out)Why it’s just as important to own the wins as it is the lossesPractical strategies for leading through mistakes, pivots, and high-pressure momentsIf you’re ready to...
2025-09-0914 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Solo: Peering Into the Dark FunnelThis week, with Jeff back on holiday and emboldened by some good feedback from his last solo outing, our host Ian Truscott goes it alone and peers into the so-called dark funnel where 95% of potential buyers are hanging out with a few ideas we need to implement as B2B marketers to reach them.
Ian covers:
The dark funnel and changing buyer behavior
The decline of traditional influencers
The power of useful data and research
Content that builds trust
The role of real people and internal thought...
2025-08-2013 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio - The Gartner CMO Quarterly ReportThis week, our usual co-host, Jeff Clark, is back from vacation, and he and Ian Truscott dive into the latest Gartner CMO quarterly report, which is available to non-clients in exchange for an email address.
As is the editorial policy of the show, they pull 5 f’in’ things from the report that caught their eye:
Investing in Customer Understanding
Budgeting Challenges for CMOs
Maximizing ROI through Technology and Process
CMOs and Growth Strategy
Advanced Budgeting Techniques
As always, we welcome your feedback. If you have a sug...
2025-08-1335 minCMO SchoolFrom Nervous to Fully Booked: Abby’s First Year as a Fractional CMOWhen Abby left her agency leadership role, she was excited but nervous about stepping into the Fractional CMO world. “I’d done all the things in marketing,” she says, “but I’d never combined them with going out and selling myself.”Fractional CMO School gave her the framework, tools, and confidence to launch fast, and within her first year, she was fully booked, landing every client through referrals or her website without a single cold pitch or social post.“I truly mean it when I say I wouldn’t be here today if it wasn’t for you and this...
2025-08-1217 min
The Rockstar CMO F'in' Marketing PodcastA Rockstar CMO Solo Special: Creating a Real First 90 day PlanThis week, with Jeff still on his long holiday to the Nordics, Ian goes solo and shares a recent experience of being asked to create a 90-day plan as part of a CMO selection process.
Using the framework he and Jeff created - The 5 F’in’ Marketing Fundamentals - Ian shares how he then built the plan, the structure of the deck, and some tips on what to include.
Enjoy!
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The Links
The people:
Ian Truscott on LinkedIn and Bluesky
Mentioned this week:
Rockstar...
2025-07-3121 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: Budget Research HitsThis week, our host, Ian Truscott, and Principal Analyst at Cleantech Insiders, Jeff Clark, return to the topic of budget benchmarking, sharing six hits from six industry reports.
Yes, SIX, completely ignoring the editorial policy of 5 f’in’ things.
The six highlights they discuss:
Marketing budgets are in decline (or are they?)
Comparing apples with apples
Expectations management
Martech is down, paid media up
Data & analytics is marketing’s biggest challenge
The mandatory mention of AI
As always, we welcome your feedback...
2025-07-1637 minCMO SchoolHow to Generate Leads as a Fractional CMO with Suzy CrawfordStruggling to generate consistent leads as a Fractional CMO? You’re not alone, and this episode is packed with practical strategies that actually work.Susie Crawford, former Google marketing exec and founder of a multi seven-figure paid ads agency, shares how she built a scalable lead gen system that brings in high-ticket clients without burning out.We cover:How to combine paid traffic and organic content in a way that feels doableWhat to prioritize when you don’t have a full-time marketing teamThe role of personal brand in attracting the right clientsHow to manage impo...
2025-07-0840 minCMO SchoolInside Lori Harder’s Marketing Strategy: Why She Hired a Fractional CMOWhat does it actually look like to support a high-level founder as a Fractional CMO or strategic marketing partner?In this episode, I’m joined by my client Lori Harder, founder of Glōci, host of the podcast Earn Your Happy, and founder of multiple 7-figure brands - for a candid conversation about what high-growth founders need from their marketing leadership.We’re breaking down what made Lori decide to bring in strategic marketing support, how to build trust (and what breaks it), and what marketers need to understand if they want to work with found...
2025-07-0239 min
The Rockstar CMO F'in' Marketing PodcastRockstar CMO Studio: Budget BenchmarkingThis week, our host, Ian Truscott, and Principal Analyst at Cleantech Insiders, Jeff Clark, dive into budget benchmarks as Ian picks Jeff's brain about his experience doing this for enterprise clients at Forrester.
They discuss Jeff’s 5 tips:
Why is benchmarking important?
Don’t confuse a peer set with your competitive landscape
Comparing apples with apples - STARS model
Understand what the benchmark considers to be marketing budget
Determine the timeframe to align with benchmarks and goals
As always, we welcome your feedback. If you have...
2025-06-2535 minCMO SchoolHow to Know If You’re Ready to Be a Fractional CMO (Even If You Don’t Feel Like You Are)You don’t need to know everything to be ready for the Fractional CMO role, but you do need to shift how you see yourself and show up.In this episode, we’re unpacking the real reason so many experienced marketers hesitate to claim the title of Fractional CMO — and it’s not a lack of skills. It’s the belief that they have to be someone else first: more data-driven, more strategic, more “official.”Here’s what we get into:What being “ready” actually looks likeHow to lead confidently, regardless of your background or experience levelT...
2025-06-2415 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: Being the Voice of the MarketThis week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark discuss a new role for the CMO, being the voice of the market, not just of marketing.
In this episode, they discuss:
CMOs should shift from being just marketers to market analysts.
Understanding internal stakeholders' needs
Build credibility by creating relevant internal content
Leveraging external networks enhances the CMO's credibility.
How this all helps the CMO to be a strategic partner
As always, we welcome your feedback. I...
2025-05-2838 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: The Post Sale CMOThis week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark discuss the role of the CMO and marketing post-sale, in reducing churn, increasing customer lifetime value, and loyalty in a B2B SaaS environment where there is reduced friction to switch.
In this episode, they discuss:
Customer loyalty in the experience economy
Five CMO considerations for customer loyalty
Managing the brand gap
Nurturing customer relationships
Formalizing customer advocacy programs
As always, we welcome your feedback. If you h...
2025-05-2134 min
The Rockstar CMO F'in' Marketing PodcastRockstar CMO Studio: The Soft Stuff is the Hard StuffThis week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark revisit a topic they discussed 3 years ago in episode 118 - the hard stuff of getting the soft stuff right when implementing marketing technology.
They cover five things to consider:
#1 Identify business needs
#2 Develop new processes.
#3 Develop new skills
#4 Manage change
#5 Measure success.
As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in to...
2025-05-1438 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: First 90 Days in The MachineThis week, Ian and Jeff finalize their discussion about a CMO’s first 90 days, coming to the last of the 5 F’in’ Marketing Fundamentals - The Campaign.
The Machine, roughly equates to Marketing Operations a role that Jeff knows well, having created several marketing operations teams before going on to advise enterprises through his work at Sirius Decisions and Forrester.
In this episode, Ian and Jeff step through the five cylinders of the machine and what the new CMO needs to pay attention to in those first few months:
Data
Technology
...
2025-05-0135 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: First 90 Days of the CampaignThis week, Ian and Jeff continue to discuss the CMO’s first 90 days, focusing on the fourth of their 5 F’in’ Marketing Fundamentals - The Campaign.The first three fundamentals are primary inputs to when and how you communicate to your customers and prospects, and this fundamental is where the rubber hits the road as you use that insight and content to engage with relevant, customer-centric campaigns. Clearly, in the first 90 days, this is primarily about listening and understanding what is working, and Ian and Jeff outline five steps to this process:
Focus on a custom...
2025-04-2333 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: First 90 Days of the StoryThis week, Ian and Jeff continue to discuss the CMO’s first 90 days, focusing on the third of their 5 F’in’ Marketing Fundamentals - The Story, which is developing a content marketing strategy. The five steps they discuss this week
Know why you are creating a content strategy
Doing the knowledge
Being useful
Understanding why you
Launch it like a product
As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below. Enjoy!
2025-04-1630 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: Going Nuts for a MasterplanThis week, Ian and Jeff continue to discuss a CMO’s first 90 days, focusing on the third of their 5 F’in’ Marketing Fundamentals - The Masterplan, plus a bonus conversation about nuts. Some talking points from this week:
Aligning marketing with business objectives and defining measurable goals and OKRs
Assessing dependencies and evaluating the tech stack
Balancing short-term wins with long-term strategy
Adapting your master plan
As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using th...
2025-04-0934 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: First 90 Days of KnowledgeThis week, Jeff Clark is back to kick off a new series about a CMO’s first 90 days, and this week, he and our host, Ian Truscott, focus on the first of their 5 F’in’ marketing fundamentals - The Knowledge - and the first steps of figuring out the current situation.In this discussion, they cover:
Recap on the 5 B2B F’in’ Marketing Fundamentals
The STARS model and market and category analysis
Customer insights and understanding the ideal customer profile
Effective communication
Assessing success and identifying areas for improvement
Collaboration with sales and other de...
2025-03-2638 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: Awareness SNAFUsThis week, former Forrester Research Director Jeff Clark and Ian Truscott, a CMO and not a rockstar, dive into their AMPED B2B buyers' journey to explore 5 SNAFUs a buyer might discover when they are in that phase and what we as marketers can do about it. The 5 SNAFUs they discuss:#1 Lack of understanding the problem or potential solution #2 Does any other business have this problem? #3 Who else (internally) feels this pain? #4 Unable to invest the time #5 Can I get executive buy-i...
2025-03-0636 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: Thomas Peham, GEO and OtterlyThis week, experienced B2B CMO Thomas Peham is back for a chat with Ian about how generative AI affects search and a new project he is working on - Otterly.ai - and how he is finding life as a founder and start-up marketer. They discuss:
The rise of generative AI is reshaping marketing strategies
SEO is evolving with the introduction of AI search engines
Marketers must adapt to the declining organic traffic due to AI
Content management systems need to evolve to meet new demands
Creative marketing strategies can help startups s...
2025-02-2738 minCMO SchoolFractional CMO: The First 90 DaysWhat actually happens in the first 90 days when a Fractional CMO steps into a business? Where should the focus be? How do you know if it’s working? In this episode, I’m pulling back the curtain on my exact process—from the deep-dive audit that reveals hidden opportunities to the quick wins that drive immediate results, to building a marketing strategy that sets the foundation for long-term growth. Whether you're hiring a Fractional CMO or stepping into the role yourself, this episode breaks down what to expect, what matters most in those first 90 days, and how to ensure you’re...
2025-02-2117 minCMO SchoolWhat is a Fractional CMO, anyways?The term Fractional CMO is everywhere right now, but let’s be real—most people have no idea what it actually means. If you’ve been wondering, Is this just a fancy name for a marketing consultant? Do they run my ads? Why would I hire one instead of a full-time CMO?—this episode is for you.I’m breaking down exactly what a Fractional CMO does, what they don’t do, and why so many businesses hire one for the wrong reasons. We’ll talk about when you actually need a Fractional CMO, how they fit into your busi...
2025-02-2113 minCMO SchoolWelcome to CMO School for Marketers and Fractional CMOsWelcome to CMO School, the go-to podcast for marketers who are ready to level up. I’m Jess Shirra, a Fractional CMO, marketing strategist, and founder of Fractional CMO School. After 15+ years leading marketing for brands like Lululemon, Pottery Barn, Strava, Jenna Kutcher, and Lori Harder, I’m here to pull back the curtain on what it really takes to drive growth, lead strategy, and step into your next chapter.Expect expert insights, real talk about what works (and what doesn’t), and actionable strategies to help you think like a CMO—whether you’re climbing the ladder or...
2025-02-2101 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: Brand Awareness, Perceptions and PreferenceThis week, Jeff Clark, former Forrester Research Director and CMO, not a Rockstar, Ian Truscott discuss some practical advice on how to measure brand, and in this week’s chat, they cover:
The Value of Brand in B2B Measurement
Understanding Brand Awareness
Perception: What Do Customers Think?
Preference: Measuring Customer Loyalty
Operationalizing Brand Metrics
The Cumulative Effect of Marketing Strategies
As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below. E...
2025-02-1933 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: Making the Dream Work with CathyThis week, Cathy McKnight, Chief Problem Solver at Seventh Bear joins Ian in the Rockstar CMO studio to chat about teamwork. They cover:
The Importance of teamwork in marketing
Understanding team dynamics and collaboration
The concept of “the collaboration edge”
Measuring success and shared purpose
The dreaded “breaking the silos”
Understanding organizational goals and OKRs
Diagnosing and addressing organizational challenges
The 3 C’s - Clarity, Connection, and Cadence
As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the...
2025-02-0535 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: 5 SNAFUs on the MuseThis week, Jeff Clark and Ian Truscott dig into the Muse stage of the Rockstar CMO buyer's journey, called AMPED (Awareness, Muse, Purchase, Engage and Develop), and leverage Jeff’s expertise in advising B2B buyers to explore five challenges they face at this early inspiration stage of the buyer’s journey and how vendor marketers can help. They list five potential SNAFUs:#1 – Unable to collaborate with key internal decision-makers #2 - Overcoming FOFU (Fear of F’in’ Up)#3 – Not knowing the full requirements of a solution ...
2025-01-2939 min
The Rockstar CMO F'in' Marketing PodcastRockstar CMO Solo: Tune in to the Business and it’s ICPDue to a loss of internet for his virtual bar buddy Robert, instead of his scheduled visit to the Rose and Rockstar, Ian goes solo and shares some thoughts planned for his book about tuning into the business when you first get a marketing leadership gig, discovering the market and the ideal customer profile for your B2B product or service. In this solo performance, he shares:
The Five B2B Marketing Fundamentals
Understanding Business Objectives
Evaluating Company Status with the STARS Model
Market Understanding and Customer Profiles
Market Dynamics a...
2025-01-2538 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: Does The World Need Another F’in’ Buyers Journey?This week, Jeff Clark and Ian Truscott get amped about buyers journey models, unveiling the Rockstar CMO buyers journey, called AMPED, riffing off the greatest hits of their favorite models from AIDA, Gartner, Forrester, and Pedowitz Group. The model they discuss:
Awareness - The buyer becomes aware they have a problem that can be solved
Muse - The buyer is looking for inspiration and finding the solution
Purchase - The buyer is now evaluating the solutions and making a decision
Engage - The buyer is now a customer, and we nee...
2025-01-2237 min
The Rockstar CMO F'in' Marketing PodcastThe Rockstar CMO Studio: 5 Content Marketing Predictions with Cathy McKnightIt’s a New Year and a change on the podcast as we split the show into two parts: The Studio, which will drop on Wednesdays, and The Bar (The Rockstar & Rose), which will drop on Saturdays. This week in The Rockstar CMO Studio, Cathy McKnight joins Ian to share her opinions on five content marketing predictions for 2025 that they plucked from a splendid collection of over 40 predictions and trends assembled by the Content Marketing Institute.Some get a “hell yeah”, while others, maybe not so much. ...
2025-01-0842 min
The Rockstar CMO F'in' Marketing PodcastThe 5 Reasons a CMO Gets Fired EpisodeIt's a shorter show this week, as it’s just Jeff and Ian, as Robert was on a plane and not in the bar. Jeff picks a hot topic as he drops the mic on his contributions to the podcast this year before he goes off on his holiday break: 5 reasons why CMOs get fired. Jeff crosses the aisle from Forrester to Gartner as he is inspired by a LinkedIn post by Chris Ross, Vice President and Analyst at Gartner for CMOs / Marketing, who shares some recent Gartner research of C suite executives into “Which...
2024-12-0735 min
The Rockstar CMO F'in' Marketing PodcastThe Death of the CMO and Directing Operations with a Cocktail EpisodeThis week in the marketing studio, Jeff Clark, our resident strategy advisor, and our host Ian Truscott chat about some recent articles on and research into the apparent death of the CMO and, if the CMO is not dying, then the much-discussed shorter tenure of marketing leaders compared to their peers. Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, who, over a fabulous cocktail, shares a thought about content operations and how we should take a leaf out of Hollywood’s book and hire a d...
2024-04-0650 min
The Rockstar CMO F'in' Marketing PodcastThe 5 F'in' Content Marketing Fundamentals, Part 2 of the State of CMO and What's Not in the Bar EpisodeThis week Jeff Clark Rockstar CMO Strategy Advisor and former Forrester Research Director turns the tables on host Ian Truscott to discuss the 5 F'in' fundamentals of content marketing, as he asks the questions.Sarah Kimmel, VP of Research at Simpler Media Group, returns to continue to dive into a new report from CMSWire, The State of the CMO – Insights from the 2023 Annual Chief Marketing Officer Survey, based on a survey of more than 700 current marketing leaders and nearly 300 aspiring marketing leaders across a broad sample of industries and company sizes.Sarah leads the CMSWire INSIGHTS and Rew...
2023-05-271h 08
The Rockstar CMO F'in' Marketing PodcastThe Dip Into The Pool, State of the CMO with Sara Kimmel and Brand Value in the Bar EpisodeThis week our host Ian Truscott and Jeff Clark Rockstar CMO Strategy Advisor and former Forrester Research Director are by the Rockstar CMO Swimming Pool, to discuss five candidates for our portal to marketing hell, nominated by our podcast guests. Find out which one Jeff fishes out to dry off in the sun and which ones he decides are doomed. The nominations that get Jeff's attention comes from Tim Hines (episode 108), Lori Jones (episode 114), Tim Parkin (episode 117), Kurt Genden (episode 123) and Katelyn Sorensen (episode 126).Ian then goes backstage with Sarah Kimmel, VP of Research at Sim...
2023-05-201h 07
The CMO Show with Kate GunningExploring the Challenges of a Modern Day CMO, with Michael Robin the CEO of Team CMOMichael Robin of Team CMO joins Kate in a conversation about the traits needed to become a War and Peace-Time CMO. Join them as they break down the complex roles of Chief Marketing Officers and discuss unique challenges in different world settings. Michael and Kate offer in-depth insight into successful strategies used by CMOs in a variety of settings from well-established companies to up-and-coming regional businesses. They also discuss the caveats of a growth CMO and a CMO designed to keep an organization stable.
Tune in to hear the latest industry trends, tips and tricks to maximize...
2023-01-3138 min
The Rockstar CMO F'in' Marketing PodcastThe Resisting Product Campaign Temptation, Backstage with Leslie Semegran, CMO, VEG and a 150th Episode Cocktail EpisodeThis week we are back in the Marketing Studio with Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, to discuss the temptation of product-based campaigns in B2B, how we should pivot to being customer focused and the implications on organization, goals and budget in doing that.Ian then goes backstage with Leslie Semegran, CMO of the Veterneriary Emergency Group. Leslie joined VEG in 2019 after working in B2C and B2B Marketing for Care.com, Ladders and TheStreet.com. Leslie loves building the VEG brand, driving growth and telling the...
2023-01-211h 07
The CMO Show with Kate GunningCMO Show with Kate Gunning: TrailerThe CMO Show with Kate Gunning is a go-to resource for CMOs by CMOs, highlighting who we are and what it takes to be great at the job.
Hosted by CMO Kate Gunning, The CMO Show dives deep into the real issues that keep us up at night. Hearing how successful CMOs have tackled and overcome their biggest challenges is not only cathartic, it provides actionable insights into what has worked for others and why. These conversations are for anyone who is a CMO, anyone who has been a CMO, anyone who aspires to be a CMO...
2023-01-2001 min
The Rockstar CMO F'in' Marketing PodcastThe Anthropology in the Studio, Backstage with Grant Johnson, CMO Emburse and We Need A Showrunner in the Bar EpisodeThis week in the Rockstar CMO Marketing Studio, Jeff Clark, our resident strategic advisor and former Research Director at SiriusDecisions/Forrester is inspired by a webinar by Lux Research, "The Hidden Meanings Shaping Consumer Interest in Sustainability", with anthropologist Ujwal Arkalgud and talks about anthropology and feelings in marketing.Ian Truscott goes backstage with a previous guest and his former boss Grant Johnson, who is a serial CMO, currently the CMO of Emburse, he’s held the top marketing job in a string of B2B companies, including Kofax, Pegasystems, SDL and Cylance. You can learn more ab...
2022-10-081h 06
The Rockstar CMO F'in' Marketing PodcastThe Revenue Operations, Galina Sobolev CMO of StyleScan and a Cocktail from Cleveland EpisodeThis week in the Rockstar CMO Marketing Studio, Jeff Clark and Ian Truscott discuss Revenue Operations, resurrect our previous regular feature, and decide if it's a one-hit wonder or Wonderwall.Ian Truscott then goes backstage with Galina Sobolev the CMO of StyleScan and Founder/Creative Director at Single Los Angeles. As you’ll hear, Galina grew up in Ukraine, she learned to sew and crochet from her grandmother, developed a deep love of fashion, and studied at the Fashion Institute of Technology in New York City. She then pursued a career in high-end fashion, creating her own label...
2022-09-171h 06
The Rockstar CMO F'in' Marketing PodcastThe Come Together with Agencies, Andrew Davies, CMO at Paddle and Marketing Like we Are Playing Golf with a Cocktail EpisodeThis week in the Rockstar CMO Marketing Studio, Jeff Clark, former Research Director at SiriusDecisions/Forrester gives his advice on how to work with agencies.Ian Truscott goes backstage with Andrew Davies, who is the Chief Marketing Officer at Paddle a complete payments infrastructure for high-growth software companies, currently serving over 3000 customers. Previously Andrew was VP of Corporate Marketing at Optimizely (formerly Episerver), where he led global strategy for Demand Gen, Brand, Digital, ABM, and Content after they acquired Idio, the business he co-founded. Aside from being a co-founder, as Idio's CMO, Andrew helped build the company f...
2022-09-101h 11
The CMO Suite Hosted By Sean HalterPatrick Harrison, CMO at Visit Tampa Bay joins this episode of CMO SuiteJoin Sean Halter, CEO of Connectivity Holdings, as he interviews Visit Tampa Bay's CMO, Patrick Harrison, on this episode of The CMO Suite.
2022-07-2529 minThe CMO Suite Hosted By Sean HalterAleksandra Korczynska, CMO of GetResponse joins this episode of CMO SuiteJoin Sean Halter, CEO of Connectivity Holdings, as he interviews GetResponse's CMO, Aleksandra Korczynska, on this episode of The CMO Suite.
2022-07-1129 minThe CMO Suite Hosted By Sean HalterJo Ann Herold, CMO of The Honey Baked Ham Company joins this episode of CMO SuiteJoin Sean Halter, CEO of Connectivity Holdings, as he interviews The Honey Baked Ham Company's CMO, Jo Ann Herold, on this episode of The CMO Suite.
2022-07-0423 min
The Rockstar CMO F'in' Marketing PodcastThe Jeff Just Says No, Rebecca on the CMO and Corporate Strategy and Purpose vs Growth with Robert over a Cocktail EpisodeThis week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss the difficult skill of knowing when to say no as a marketer.Ian's guest is Rebecca Biestman, the Chief Marketing Officer at Reputation. Rebecca has had a fabulous marketing career, holding B2B marketing leadership positions at Dialpad and RMS, prior to Reputation. Before moving to B2B tech, Rebecca specialized in B2C marketing for CPG and retail, working for Earth Essentials and Gap. This is her third time on the show, we explored Rebecca’s impressive career...
2022-07-021h 03The CMO Suite Hosted By Sean HalterJamie Gutfreund, CMO at Whalar joins this episode of CMO SuiteJoin Sean Halter, CEO of Connectivity Holdings, as he interviews Whalar's CMO, Jamie Gutfreund, on this episode of The CMO Suite.
2022-06-1329 minThe CMO Suite Hosted By Sean HalterMatt Gehring, CMO at Dutch joins this episode of CMO SuiteJoin Sean Halter, CEO of Connectivity Holdings, as he interviews Dutch's CMO, Matt Gehring, on this episode of The CMO Suite.
2022-05-3024 minThe CMO Suite Hosted By Sean HalterKelly Allen, CMO, Empath Health joins this episode of CMO SuiteJoin Sean Halter, CEO of Connectivity Holdings, as he interviews Empath Health's CMO, Kelly Allen, on this episode of The CMO Suite.
2021-12-2826 min
The Rockstar CMO F'in' Marketing PodcastThe Virtual Rockstar CMO Bar Lock-In - A Holiday Special with Robert Rose Episode'Tis the night before Christmas, and like many good things, this episode starts and ends in the bar - The Rockstar CMO Virtual Bar.This podcast started as a lockdown project, and over the last 85 or so episodes, Robert Rose has joined Ian Truscott in the Rockstar CMO Virtual Bar to help us escape. While sharing a cocktail each week, he's transported us to somewhere exotic (and Wales) for a marketing thought. But, who is this guy that has inspired us to drink quite so much gin? Robert Rose is a sought-after consultant, best-selling author, k...
2021-12-241h 00
The Rockstar CMO F'in' Marketing PodcastThe Virtual Rockstar CMO Bar Lock-In - A Holiday Special with Robert Rose EpisodeIt's the night before Christmas, and like many good things, this episode starts and ends in the bar - The Rockstar CMO Virtual Bar.This podcast started as a lockdown project, and over the last 85 or so episodes, Robert Rose has joined Ian Truscott in the Rockstar CMO Virtual Bar to help us escape. While sharing a cocktail each week, he's transported us to somewhere exotic (and Wales) for a marketing thought. But, who is this guy that has inspired us to drink quite so much gin? Robert Rose is a...
2021-12-2459 minThe CMO Suite Hosted By Sean HalterChris Brandt, CMO at Chiptole joins this episode of CMO SuiteJoin Sean Halter, CEO of Connectivity Holdings, as he interviews Chipotle's CMO, Chris Brandt, on this episode of The CMO Suite.
2021-11-3026 minThe CMO Suite Hosted By Sean HalterParamita Bhattacharya, CMO at Blurb joins this episode of CMO SuiteJoin Sean Halter, CEO of Connectivity Holdings, as he interviews Blurb's CMO, Paramita Bhattacharya, on this episode of The CMO Suite.
2021-11-1633 minThe CMO Suite Hosted By Sean HalterJessica Jensen, CMO at Indeed joins this episode of CMO SuiteJoin Sean Halter, CEO of Connectivity Holdings, as he interviews Indeed's CMO, Jessica Jensen, on this episode of The CMO Suite.
2021-11-0433 minThe CMO Suite Hosted By Sean HalterChris Koehler, CMO at Box joins this episode of CMO SuiteJoin Sean Halter, CEO of Connectivity Holdings, as he interviews Box's CMO, Chris Koehler, on this episode of The CMO Suite.
2021-10-2630 min
The Rockstar CMO F'in' Marketing PodcastThe Backstage Advice for a New Gig, Christopher Willis, CMO Acrolinx and a Cocktail for Change EpisodeThis week Ian Truscott dips into the Rockstar CMO archives and shares some backstage advice from eight Rockstar CMO’s about starting a new CMO role. And, the underlying message is; it’s about people. Our guest this week is Christopher P. Willis, Acrolinx’s Chief Marketing Officer. Chris has over 20 years of experience growing companies in the technology sector and held leadership roles in marketing, creative, technical, and business development at companies including Perfecto, Pyxis Mobile, KPMG-CT, ModelGolf, and Cambridge Technology Group. Chris is a recognized thought leader in the areas of AI, DEI, and Cont...
2021-10-231h 03
The Rockstar CMO F'in' Marketing PodcastThe Jeff is Corporately Responsible and a Trip to Amsterdam to Discuss CMO and Tech EpisodeAfter suggesting in last week’s show that we might take a week off, but we’ve changed our minds! In this slightly shorter episode Ian Truscott catches up with Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester to discuss Corporate Social Responsibility and how to avoid appearing to be greenwashing and trying to look cool with the millennials - spoiler alert - you just got to do the work. Ian has been to Amsterdam, and he shares what he learned at The Next Web Conference, a huge European marketing and techn...
2021-10-0240 min
The Rockstar CMO F'in' Marketing PodcastThe CMP, Aprimo CMO, Will The Twenties Roar Cocktail EpisodeThis week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director about content marketing platforms and ask if they are a one-hit-wonder or Wonderwall.Sticking with the theme of marketing technology and managing content, this week's guest is Ed Breault, the CMO of Aprimo, a SaaS Digital Asset Management and Work Management solution. A vendor that Forrester considers to be the leader in the Marketing Resource Management category. Ed is an accomplished marketing and software executive with over 15 years of business transformation and marketing experience, much of it working through the r...
2021-03-201h 00
The Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #35: The Jam Tomorrow, Christian Beer, Robert Rose, and a Cocktail EpisodeIn this week's episode, Ian Truscott, Editor of Rockstar CMO, dives into a rabbit hole he finds in the virtual pages of Rockstar CMO, chats to the CEO of Dynamicweb Christian Beer, and again joins Robert Rose in the virtual Rockstar CMO bar. --Ian's flick through the virtual pages of the latest Rockstar CMO issue has him landing down the rabbit hole of Alice in Wonderland as Keith Smith, Managing Director of The Advertist, quotes Lewis Carrol as he explores the topic of this month’s issue.If you’re a regular list...
2020-11-0743 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #34: The Quibi, Kathryn Strachan, Robert Rose, and a Cocktail EpisodeIn this week's episode, Ian Truscott, Editor of Rockstar CMO, talks about Quibi, chats with Kathryn Strachan, the Managing Director of Copy House Ltd, and joins content marketing guru Robert Rose for a cocktail and a chat in the virtual Rockstar CMO bar.---In keeping with this month's theme on Rockstarcmo.com, building brands on rented land, Ian Truscott, Editor of Rockstar CMO, opens this episode talking about Quibi, the failed short-form mobile video platform. Talking about what we can learn from it as content marketers as it was built on rented content.
2020-10-3143 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #33: The Sabrina "The Wordpress Witch" Chevannes, Robert Rose, and a Cocktail EpisodeIn this week's episode, Ian Truscott, Editor of Rockstar CMO, shares what's new in the publication, chats with Sabrina Chevannes, Founder & MD of Complex Creative, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.---Ian opens the virtual pages of the latest issue of Rockstar CMO and points us at The Life for Rent Issue as our house band of marketing writers and Rockstar CMOs discuss building their brands on the rented land of big tech social media channels or building an...
2020-10-2452 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #32: The Blogs, Grant Johnson, Robert Rose, and a Cocktail EpisodeIn this week's episode, Ian Truscott, Editor of Rockstar CMO, shares a thought, chats with Grant Johnson, CMO of Emburse, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.---After opening his RSS reader for the first time in a couple of years and realizing how many of his former favorite blogs have gone quiet or cease to be, Ian gives a hat tip to all those bloggers that keep showing up. This week's interview mainstage is Grant Johnson, CMO...
2020-10-1756 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #31: The Top Ten, Rachel Eisenhauer, Robert Rose, and a Cocktail EpisodeIn this week's episode, Ian Truscott, Editor of Rockstar CMO, shares their top ten articles, interviews Rachel Eisenhauer, VP of marketing at SundaySky, and retires for the weekend with a cocktail with Robert Rose.---This week Ian Truscott encourages you to explore the Top Ten articles on Rockstar CMO over the last 90 days, including articles from Jane Scandurra, Ted Rubin, and Jasmine Martirossian. And backstage interviews with Eric Jan van Putten, VP Marketing at Dynamicweb, Sally Yates, CMO of Xceptor, and founder and CEO of Lately, Kate Bradley Chernis.On the mainstage...
2020-10-1055 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #29: Purple Goldfish, Johnny Pawlik, Robert Rose, and a Cocktail EpisodeIn this episode, Ian Truscott, Editor of Rockstar CMO, talks about a purple goldfish, chats to John Pawlik, an interesting bloke and retires for weekend with a cocktail with Robert Rose.--- This week we talk goldfish, inspired the Marketing Book Podcast, by Douglass Burdett and his conversation with Stan Phelps author of Purple Goldfish 2.0, not the usual old goldfish rubbish about attention span, but the 5 things that make a big goldfish and how we can apply that to business. This week;s interview is with Johnny Pawlik, CEO of Mantra Media Ltd w...
2020-09-2652 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #28 The Sample, Paige O'Neill, Robert Rose, and a Cocktail EpisodeIn this episode, Ian Truscott, Editor of Rockstar CMO, plays a sample, chats to Paige O'Neill, the CMO of Sitecore, and retires for the evening with a cocktail with Robert Rose.--- This week's dip into the virtual pages of Rockstar CMO features The Sample, a regular series where we spin the dial on the interwebs and sample what we hear based on the theme for this month's issue. The theme this month was the blurry lines between work, home, and social media, and for The Sample, we found some gems on this to...
2020-09-1944 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #27 The Green Room, Emil Kristensen, Robert Rose, and a Cocktail EpisodeIn this episode, Ian Truscott, Editor of Rockstar CMO, takes us into the Green Room, a regular series on Rockstar CMO, chats to Danish entrepreneur, podcaster, and founder of Sleeknote Emil Kristensen, and retires for the evening with a chat and a cocktail with Robert Rose. --This week's dip into the virtual pages of Rockstar CMO features The Green Room. A regular series on Rockstar CMO where we return to some of the CMO's we've interviewed in the Backstage Q&A Series and ask them for their opinion and advice on the topic for...
2020-09-1245 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #26 The Blur, Ian Lowe, Robert Rose, and a CocktailIn this episode, Ian Truscott, Editor of Rockstar CMO, discusses the latest issue of the publication, chats to Ian Lowe, VP Marketing at Crownpeak, and joins Robert Rose in the virtual bar for a cocktail. This week saw the launch of the September issue of Rockstar CMO and Ian suggests we take a look at that. 2020 has been a bit of a blur, many people talk about how lockdown has changed their routine to the point they are unsure what day, week, or even month it is, and our work and home lives have become...
2020-09-0553 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #25 Focus on the ordinary, the extraordinary Tom Wentworth and a Simple CocktailIn this episode, Ian Truscott, Founding Editor of Rockstar CMO, dips into the publications virtual pages and suggests something to take a look at, he chats to the CMO of Recorded Future Tom Wentworth and then retires to the virtual Rockstar CMO bar with Robert Rose for a cocktail. --The story plucked out of the pages of Rockstar CMO this week is by Robert Rose The Ordinary Seat at the Extraordinary Table where Robert encourages us to pay less attention to the hustle of creating new and different and get mindful about the ordinary...
2020-08-2951 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #24 Personal Brand, The Punk is Back and a CocktailIn this episode, Ian Truscott, Founding Editor of Rockstar CMO, dips into its virtual pages and suggests something to read, he chats to the MD of Corporate Punk Phil Lewis in the second part of his interview, and then retires to the virtual Rockstar CMO bar with Robert Rose for a cocktail. --Recently Mark Schaefer shared an article "How I was saved by my personal brand" that talks about his recent experience contracting coronavirus and his business bouncing back when he recovered, that he believes is due to his personal brand.Which i...
2020-08-2249 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #23 Corporate Punk, Actual Punk and a CocktailIn this episode, Ian Truscott, Founding Editor of Rockstar CMO, plucks something from our publication he suggests we take a look at, he chats the MD of Corporate Punk Phil Lewis. He then retires to the virtual Rockstar CMO bar with Robert Rose for a cocktail. The article that Ian suggests we take a look at is by Keith Smith, The Advertist, and host of The Fuel Podcast. The article is called "There ain't half some clever bastards" inspired by Ian Dury (the actual punk), and Keith writes about marketing qualifications, takes a cheeky swipe at Mark...
2020-08-1456 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #22 Dr. Christine Bailey, Cigarettes and a CocktailThis episode, hosted by Ian Truscott, Founding Editor of Rockstar CMO, features a backstage CMO story about selling cigarettes, an interview with Dr. Christine Bailey, CMO of Valitor, and finishes with a cocktail in the company of content marketing guru Robert Rose.Ian dips into the virtual pages of Rockstar CMO to suggest something you might like and this week he plucks out the backstage interview with Oliver Pilgerstorfer, CMO of IFS. How he figured out the 4P's of marketing in the school playground, it's a great story. The interview segment is with Dr. Christine...
2020-08-0744 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #21 Lauren Bowden, Green Room and a CocktailThis is our 21st episode, hosted by Ian Truscott, Founding Editor of Rockstar CMO and we come of age with an interview with one of our Rockstar CMO house band, making her podcasting debut, Lauren Bowden. We make a visit to The Green Room and start the weekend with a cocktail in the virtual Rockstar CMO bar.Our visit to the Green Room has Ian recommending the most recent addition to this regular series, where we get the opinion of 6 CMOs on the value of a marketing education and what role it plays in their hiring process.
2020-08-0144 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #20 Caroline Kay, Miseducation and a CocktailThis week Ian Truscott, Founding Editor of Rockstar CMO talks about the latest issue of Rockstar CMO, chats to a business development expert and coach Caroline Kay, and retires to the virtual Rockstar CMO bar with a cocktail with Robert Rose. In the latest monthly drop of Rockstar CMO, The Miseducation of Lauryn Hill Issue, the theme was "Do good marketers need a marketing education?" and Ian riffs a little on this, before pointing us at the expert opinion that comes from our house band of CMOs and marketing writers. This week's guest is Caroline...
2020-07-2557 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #19 Emily Binder, The Choice Factory and a CocktailThis week Ian Truscott, Founding Editor of Rockstar CMO suggests an article to take a look at in the virtual pages of Rockstar CMO, brings us an interview with a rockstar marketing expert, and retires to the virtual Rockstar CMO bar with a cocktail.The article Ian suggests you take a look at is an interview with Richards Shotton, author of The Choice Factory, in the Tales from The Tour Bus series. Aside from sharing some comments about the article, Ian talks about Richard's book The Choice Factory, one of his favorite marketing books from last year.
2020-07-1845 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #18 - Jasmine Martirossian, FOMO, FOGO and a cocktailIn this episode, Ian Truscott, Founding Editor of Rockstar CMO, takes a flick through the virtual pages of Rockstar CMO, suggesting an article to take a look at. He chats to Jasmine Martirossian, VP, Marketing at TÜV SÜD Americas and then retires to the virtual Rockstar CMO bar to meet Robert Rose, author, speaker, and Chief Trouble Maker at The Content Advisory. This week as we move tentatively out of lockdown, at least in the UK, Ian is drawn back to Jane Scandurra's article, "Managing the shift from FOMO (Fear of Missing Out) to FOGO (Fe...
2020-07-1139 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #17 CMO Sally Yates, Anonamau5 and a CocktailIn this episode, Ian Truscott, Founding Editor of Rockstar CMO, chats to Sally Yates, CMO Xceptor, joins Robert Rose for a cocktail and suggests something we should take a look at from the pages of rockstarcmo.comThis week Ian suggests taking a look at articles on Rockstar CMO by our anonymous agency insider Adnonamau5, specifically his most recent article about the dependency some executive teams have on expensive external consultants. The interview this week is with Sally Yates, CMO Xceptor, they ride a number of B2B marketing hobby horses, from analyst relations, being d...
2020-07-0447 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #15 - Meet Jane Scandurra and write for us with a cocktailIn this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests something to take a look at from the pages of Rockstar CMO. He chats to Jane Scandurra, a senior marketing professional with more than three decades of experience working in technology, internet/online services, life sciences, and advertising and again joins Robert Rose for a cocktail.This week Ian recommends you take a look at the Rockstar CMO Write For Us page and pitch an article idea, or recommend a Rockstar CMO you know, or a marketer or agency we need to get on The Tour...
2020-06-2034 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #14 - Meet Wendy Bryant-Beswick, visit the Green Room and have a cocktailIn this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests something to take a look at from the latest issue of Rockstar CMO, he chats to Wendy Bryant Beswick, CMO of Service Credit Union and again joins Robert Rose for a cocktail.From the latest issue of Rockstar CMO, Ian suggests a look at The Green Room feature where this month 5 of our Rockstar CMO's talk the Crisis Keepers, those things they've learned from the crisis around the pandemic that they will take forward after this crisis subsides. Summed up nicely by a reference to a...
2020-06-1232 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #13 It matters, David Howland and a CocktailIn this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests something to take a look at from our publication, he chats to marketing leader David Howland and again joins Robert Rose for a cocktail.In light of the current events in the US, if you are looking to do more than just publish a social post with a black background Ian suggests you check out a previous issue of Rockstar CMO: The People Are People Issue. This issue is named after the Depeche Mode song "People Are People" and is focused on diversity. It contains some...
2020-06-0542 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #12 - Meet Detroit Andy, get to Basecamp and have a cocktailIn this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests one thing we should take a look at from the latest issue. He chats to the new Head of Marketing at Basecamp Andy Didorosi. And, takes a trip to the bar with The Chief Troublemaker at The Content Advisory, Robert Rose.The article featured this week is by Ted Rubin, which encourages us to use the current crisis to hit the reset button and shares some great examples where retail can use this to improve the relationship with their customer.We hear how Basecamp...
2020-05-2930 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #11: Backstage, John Andrews, CEO, Photofy and a CocktailIn this episode, Ian Truscott, Founding Editor of Rockstar CMO, talks about a regular feature on Rockstar CMO, the Backstage Q&A, which is pretty much why we do what we do, to share marketing street knowledge from those doing it. We've learned an awful lot about the backstory of a successful CMO, from karaoke, climbing Kilimanjaro, selling cigarettes in the playground to a former life as an opera singer.The interview this week is with John Andrews, CEO of Photofy, a mobile content creation platform used by individuals, enterprises, and small businesses to scale their influencer...
2020-05-2347 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #10 - A backstage return for Miss Destructo and a cocktailIn this week's episode, Ian Truscott, Founding Editor of Rockstar CMO dips into the latest issue, suggests article you might want to take a look at, he finally gets to chat with Amber "Miss Destructo" Osborne and joins Robert Rose in the virtual bar and asks him what he's drinking. The article we feature this week is Getting a buzz from virtual events from Dennis Shiao, who attended a virtual event about events and shares some of that experience. Forbes ranked Amber Osbourne as the second most influential CMO on Twitter, and we learn her st...
2020-05-1539 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #9 - Ahmed Hasan and Cocktails with Robert RoseIn this week's episode, Ian Truscott, Founding Editor of RockstarCMO.com dips into the latest issue of Rockstar CMO, he chats to Ahmed Hasan who regular listeners will remember from our earlier episode and led the digital strategy at Spark44 and their client Jaguar Land Rover and we have a new segment as we ask what Robert Rose is drinking. The article highlighted from Rockstar CMO is by Jane Scandurra, where she suggests that we as marketers will need to be sensitive to a consumer that is moving from FOMO (fear of missing out) to FOGO (fear o...
2020-05-0938 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #8 - Backstage with Jenni YoungIn this episode, Ian Truscott, Founding Editor of RockstarCMO.com chats to Jenni Young, CMO of Tappit, a contactless payment platform. Jenni shares her journey from auditor to Fintech marketing leader, via the PR world of Ab Fab (Absolutely Fabulous - and, if you are familiar with this UK sitcom, no Jenni would not be drawn on whether she was Patsy or Eddy!).Ian digs a little deeper into the Backstage Q&A conversation they had in one of the early issues of Rockstar CMO. We learn why her motto when taking up a new m...
2020-05-0227 minThe Rockstar CMO F'in' Marketing PodcastRockstar CMO FM #6 - Keith Smith, The AdvertistIn this episode, Ian Truscott, Founding Editor of Rockstar CMO catches up with Keith Smith, Managing Director of The Advertist the only independent UK B2B business development platform.Aside from helping agencies with business development with The Advertist platform Keith represents sales and business development in the Rockstar CMO house band with his regular entertaining articles and has recently started The Fuel Podcast, focused on business development. Keith shares with us his advice on sales and marketing in the current climate, the good and bad he's seeing, the reason to start a podcast, the l...
2020-04-1853 min