Shows
In the Box with Modern Dealership MagazineMike Dullea | CEO AutoAlert | Customer Experience Management & Dealership Consumer Touch Points | NADA Show 2020Mike Dullea is an American entrepreneur, marketer, and innovator who is the CEO of AutoAlert and serves on its Board of Directors. Dullea is widely recognized as a charismatic pioneer of SaaS software programs within the automotive industry and for his influential career in the consumer automotive retail industry, changing the way people shop for and purchase vehicles in North America. Under Dullea’s leadership, AutoAlert scored a huge partnership with the iconic Ford Motor Company in 2018 through the introduction of an innovative way for dealerships to sell more cars and retain more customers in every kind of market, for...2020-03-0325 min
FuzeCast Podcast72% of Marketers Say Social Media Helps Them Build Loyal FansSmart businesses everywhere are using social media to help them build and improve their fan bases in order to increase brand awareness and boost sales. So what makes them so smart? They know social media is where it’s at for companies that want to quickly reach the most people and earn word-of-mouth marketing. A heavy majority of marketers—72% in fact—say social media helps them develop loyal fans and keep their businesses top of mind in the marketplace. So when it comes to earning the trust of potential shoppers, one of your goals should be to gain online visibility...2015-08-2802 minFuzeCast Podcast73% of Americans Have a Social Media Profile-99 Series with Joey LittleIn little less than a decade, social media has exploded from being a part-time diversion for students to a staple in everyday consumer life. Today, 73% of the U.S. population has a social media profile—a 6% increase from last year. This is a significant statistic that represents the sway social media has within the U.S. marketplace.
As your dealership processes the dramatic impact social media has on the consumers and the way they now shop and research goods and services, it’s important to focus on a game plan that will place you in a positi...2015-08-2202 minFuzeCast Podcast74% of Consumers Rely on Social Networks When ShoppingForget the Billboards: 74% of Consumers Rely on Social Networks to Guide Purchasing Decisions
Social media holds a powerhouse of capabilities for your dealership. And don’t let the name fool you; it’s not just for socializing. It’s being utilized for everything from shopping to research to networking and pretty much anything else your mind can conjure up. Social media’s importance to consumers is becoming more and more apparent as higher numbers of individuals lean on various networks like Facebook, Twitter, Pinterest, Google+, and others to guide their purchasing decisions. In fact, a whopping 74% of consumers...2015-08-1403 minFuzeCast PodcastHost Joey Little with Susan Givens, Publisher with AutoSuccess MagazineFrom Susan Givens, Publisher of AutoSuccess Magazine
Selling a car is great, but should it be the ultimate goal of your dealership? While selling a vehicle may be the measure of achievement on the surface, the most successful dealerships know that selling a car is only the first step on the road to lasting success.
In the pages of AutoSuccess, many of our articles deal with the subject of customer loyalty and retention, and how important — and beneficial — it is to the health of your dealership. We're currently running a series in our Dealer's Panel on t...2015-08-1329 minFuzeCast Podcast75% of the World's Leaders are On TwitterTweet Your Leaders...75% of the World's Leadership is on Twitter
Many people still remember writing letters to their congressmen or senators whenever they had an issue, a complaint, or feedback. It took paper, pens, envelopes, and stamps—as well as quite a bit of determination in order to get the attention of someone in a leadership position. Now, however, things are quite a bit different. In fact, the power of Twitter has taken hold of nearly everyone, so much so that in 2013 individuals could tweet at 75% of the world’s leaders on Twitter. Increasingly popular among world lead...2015-08-0703 minFuzeCast PodcastSubi Ghosh, Dealer Authority's EVP of Marketing with host Joey LittleSubi Ghosh, Executive Vice President of Dealer Authority Joins Host Joey Little
When it comes to giving dealers what they need from a marketing perspective, it’s important to have a strategy that utilizes hands-on dealership experience. That’s one of the things that helps Dealer Authority to separate itself from the competition. We take “car people” and train them about marketing versus taking marketing people and trying to teach them about automotive.
With Subi Ghosh as our Vice President of Marketing, we get the best of both worlds. She is an avid student of the digi...2015-08-0633 minFuzeCast Podcast76% of Women are Active Social Media UsersIt's probably not a surprise to anyone to learn the way men and women use social media varies quite a bit. While men frequently turn to social media for business reasons, women often feel more comfortable revealing information about their personal lives online, leading to more expressive posts and interactions. For businesses and dealerships who reach these consumers, this means women are open to sharing their experiences and recommendations with their online social circles. According to brandwatch, 76% of women are online, which gives you a large audience when it comes to networking and getting your brand story shared.
...2015-08-0305 minFuzeCast PodcastJoey Little and Jennifer Briggs One-on-One at Feldman AutomotiveJennifer Briggs is a self-described numbers wonk. A certified business intelligence report designer, Briggs has used statistics to build the Internet presence of Feldman Automotive, an eight-store group in suburban Detroit.
Her goal is to create a mini version of AutoNation's new digital strategy, which relies on strong websites and Google placement to reduce reliance on third-party shopping sites for prospects. "I want to go from 10 websites to three mega-websites, she said.
Briggs is well on the way to attaining her goals. Since joining Feldman two years ago, Briggs has advanced a strategy that had f...2015-07-3029 minFuzeCast PodcastMeet FuzeCastThis is a short intro/explainer video we created to share all FuzeCast can do for your dealership. We'd love to get your feedback! #StrongerTogether2015-07-2802 minFuzeCast PodcastMotoFuze Strategy Team with Data Scientist, Paul ChuaMotoFuze Strategy Team welcomes team member and Data Scientist, Paul Chua to the podcast for a discussion on data driven social strategy and defining true engagement. Paul is a strategic member of the MotoFuze Development Team. Most of us don't exactly understand what he does, but we know it's smart and important. 2015-07-2327 minFuzeCast PodcastMotoFuze Strategy Team Roundtable-Evolution of CommunicationThe way businesses communicate with one another has evolved drastically over the years and at the speed of light over the last decade. Join MotoFuze VP of Social Strategy Joey Little, Content and Marketing Director, Kristin Huntley and Director of Product, Cody Garnett for this roundtable discussion highlighting the importance of having a #strongertogether strategy for communication at your dealership that's designed to deliver a positive customer experience from the first interaction with your brand.
Please give us your feedback! We'd love to hear from you. Connect with Joey on Twitter @sociallittleman and Kristin @seekristintweet!2015-07-1421 minFuzeCast PodcastCharlene Li, author of Engaged Leadership: A Strategy for Digital TransformationTo be a true digital leader requires a metamorphosis: you must connect directly by listening, sharing, and engaging using digital technologies. This metamorphosis is not easy, comfortable, or painless—if your palms aren’t sweaty or your stomach isn’t churning, then you probably aren’t really practicing digital leadership.
Charlene is the Founder and CEO of Altimeter Group and the author of the New York Times bestseller, Open Leadership. She is also the coauthor of the critically acclaimed, bestselling book Groundswell, which was named one of the best business books in 2008. Her next book “The Engaged Leader” wil...2015-07-0718 min
AutoSuccess: The PodcastAutoSuccess 398 - Joey LittleMotofuze's Joey Little talks about how dealerships can provide top-of-the-line customer experiences.2015-06-2618 min
AutoSuccess: The PodcastAutoSuccess 398 - Joey LittleMotofuze's Joey Little talks about how dealerships can provide top-of-the-line customer experiences.2015-06-2618 minFuzeCast PodcastTracy Myers with our host Joey Little, talking Social Selling Strategy for Automotive DealershipsTracy Myers is a 7X Best-Selling Author, 2X Emmy Winning Movie Producer, 7X Telly Award Winner, Speaker, Wrestling Promotor, Entrepreneur & Automotive Industry Leader.
To learn more about Tracy Myers visit his website: http://www.tracymyers.com/
For information about the Unfair Advantage Mastermind Group visit: http://unfairadvantagemastermind.com/2015-06-1935 minFuzeCast PodcastSocial Strategy Roundtable with Team MotoFuze - hosted by Joey LittleSites we referenced today:
strikingly.com [website builder]
visualize.me [infographic from your LinkedIn profile]
Want more? http://motofuze.com/blog
Follow Joey Little on Twitter @sociallittleman
Follow Julian Johnston on Twitter @julianjohnston
Follow Kristin Huntley on Twitter @seekristintweet2015-06-1824 minFuzeCast PodcastLaura Madison of Alan Ram Training with Joey Little on Personal BrandingFollow Laura on Twitter @lauradrives. To learn more about Alan Ram Training visit: http://proactivetrainingsolutions.com/
Follow Joey on Twitter @sociallittleman or find him on the Motofuze blog at: http://motofuze.com/blog/2015-06-1629 minFuzeCast Podcast79% of Salespeople Who Use Social Media Outsell Their PeersWelcome to our series highlighting the 99 things you need to know about social media, social networking, social broadcasting, etc. Hosted by Motofuze VP of Social Strategy Joey Little @SocialLittleMan2015-06-1503 minFuzeCast Podcast80% of your posts to Facebook need to be content marketing.Welcome to the http://MotoFuze.com web series highlighting the 99 things you need to know about social media, social networking, social broadcasting, etc. Hosted by VP of Social Strategy Joey Little.
According to LinkedIn 80% of your page's posts to Facebook need to be content marketing; posts that provide information on your goods, services, culture, successes.
Read more: Go Where the Customers Are - 80% of your posts to Facebook need to be content marketing.2015-05-2702 minFuzeCast Podcast81% of small & medium sized businesses use social media.Welcome to the http://MotoFuze.com web series highlighting the 99 things you need to know about social media, social networking, social broadcasting, etc. Hosted by VP of Social Strategy Joey Little This video focuses on the fact that according to LinkedIn 81% of small and medium sized businesses use social media in their marketing plan.
Read more: Go Where the Customers Are - 81% of small & medium sized businesses use social media.2015-05-2702 minFuzeCast Podcast82% of consumers use Facebook for customer service.Welcome to the http://MotoFuze.com web series highlighting the 99 things you need to know about social media, social networking, social broadcasting, etc. Hosted by VP of Social Strategy Joey Little
82% of consumers use Facebook for customer service...Read more: Go Where the Customers Are - 82% of consumers use Facebook for customer service.
2015-05-2703 minFuzeCast PodcastFacebook advertising spend increased 83% from 2013 to 2014.From Q1 2013 to Q1 2014, marketers have observed an 83% increase inadvertising spend on Facebook—a number that is telling for various reasons. With over 750 million users, Facebook is recognized as the world’s most popular network and a place people go to connect, keep in touch, and inspire various circles of friends and acquaintances. More and more, however, savvy marketers and businesspeople are discovering the sheer marketing power that exists on the social networking site, offering up goods and services to anyone who is within their online reach...2015-05-2702 minFuzeCast Podcast84% do not make any attempt to measure social ROI.Welcome to the http://MotoFuze.com web series highlighting the 99 things you need to know about social media, social networking, social broadcasting, etc. Hosted by VP of Social Strategy Joey Little
84% businesses do not make any attempt to measure social ROI. Read more: Go Where the Customers Are - 84% do not make any attempt to measure social ROI.
2015-05-2704 minFuzeCast Podcast85% of adults visit YouTube at least once a month.Welcome to the http://MotoFuze.com web series highlighting the 99 things you need to know about social media, social networking, social broadcasting, etc. Hosted by VP of Social Strategy Joey Little
85% of adults visit YouTube once a month.Read more: Go Where the Customers Are - 85% of adults visit YouTube at least once a month.
2015-05-2702 minFuzeCast Podcast86% would pay more to a business with positive reviews.Where do you turn when you’re looking for solid reviews about products and service? Who do you trust to give you the advice you need before you buy? Would you rather just guess about a provider, or would you feel safer going with someone who has a proven record of providing top-notch service? There are a lot of questions that can go into a purchase, especially if it’s a sizeable one that requires a lot of thought and research.
Read more: Go Where the Customers Are - 86% would pay more to a business with pos...2015-05-2703 minFuzeCast Podcast87% of Facebook interaction is with an image.You know all those cute pet photos? Or the Ugly Christmas Sweater party pics? Or even the ridiculous disgruntled cat with the quote of the day? Yeah, all of those are getting crazy action on Facebook. Why?
Read more: Go Where the Customers Are - 87% of Facebook interaction is with an image.2015-05-2702 minFuzeCast Podcast88% of businesses have no idea what they're doing.The bad news I’m about to tell you is going to HELP you in the long run. If your company is using social media to propel your business to the next level, there’s an 88% chance that the people behind that push have no idea what they are doing. That’s a tough thing to hear for a couple of reasons. First, it’s a fairly large percentage. Secondly, paying social media gurus can be expensive, so you expect them to know what they are doing.
Read more: Go Where the Customers Are - 88% of businesses have no idea...2015-05-2703 minFuzeCast Podcast89% of Journalists are using social media for research.Although the power of social media isn’t surprising to most of us, this particular statistic MAY come as a surprise. When we think of journalism and the reach it has in today’s society, many of us may tend to think of the traditional face of journalism. We may think of reporters hitting the streets and pounding the pavement to follow up on leads, but in today’s journalistic world, things couldn’t be farther from that image. In a survey conducted by CISION in 2010, a poll found that 89% of journalists use social media to conduct their research...
Read...2015-05-2702 minFuzeCast Podcast90% of Users on social sites are lurkersIt sounds a little creepy, and it sounds even creepier when you think that the term encompasses a full 90% of social media users.So what is a lurker? Are you a lurker? Are you being lurked at? (Do these questions make you feel like you should quickly run and join the nearest Witness Protection Program?)
Read more: Go Where the Customers Are - 90% of Users on social sites are lurkers.2015-05-2703 minFuzeCast Podcast91% have visited a store because of an online experienceIf you are trying to get shoppers to visit your brick & mortar store, then this is the post for you. Why? Because the focus for the next several paragraphs is going to revolve around online marketing—and if you don’t know how those two are linked, this is REALLY the post for you.
Read more: Go Where the Customers Are - 91% have visited a store because of an online experience.2015-05-2702 minFuzeCast Podcast92% trust peers over advertisingIt makes sense when you really think about it. If you are looking for someone to take care of your kids or your beloved family pet…or if you are searching for a computer tech to delve into your most protected systems to fix a few glitches…or even if you are looking for the perfect artist to airbrush a picture of Elvis onto your bathroom wall, are you going to turn to ads that pop up in places like search engines, mobile devices or even the ads in the ancient magazines at your doctor’s office?
Read mo...2015-05-2702 minFuzeCast Podcast93% of your content needs to be visualWhat does this mean? You need to give your followers something to look at.Your post could be getting a LOT more traction if it only had some visual stimulation.
As humans, we crave visual stimulation in our daily activities. It energizes us, gives us something to think about and engages us in what’s going on. An online page filled with endless words can lose our attention faster than a copy of War and Peace in an overly warm room. If you want to be engaging and grab the attention of followers, if you want to grow yo...2015-05-2702 minFuzeCast Podcast94% of Recruiters use Social MediaRecruiters know that just about everyone has some sort of social media presence, and when the time comes to make the decision about the right person for the job, you can be sure they will turn to sites like LinkedIn, Facebook, Twitter and many more to do their research. In fact, 94% of recruiters use social media to research potential employees. Read more: Go Where the Customers Are - 94% of Recruiters use Social Media.
2015-05-2702 minFuzeCast Podcast95% of Pinterest users buy onlinePinterest has influence with a staggering number of people—and smart brand marketers are wise when it comes to working this popular content collecting site into their marketing plans. As the social media movement continues to thrive, Pinterest is right in the middle of the scene. A very interesting fact for business professionals is that 95% of Pinterest users end up buying online. Read more: Go Where the Customers Are - 95% of Pinterest users buy online.2015-05-2702 minFuzeCast Podcast96% of Brands are on TwitterWelcome to the MotoFuze.com web series highlighting the 99 things you need to know about social media, social networking, social broadcasting, etc. Hosted by VP of Social Strategy Joey Little. 96% of all worldwide brands use Twitter...Read more: Go Where the Customers Are - 96% of Brands are on Twitter.2015-05-2702 minFuzeCast Podcast97% of all consumers search businesses.Welcome to the MotoFuze.com web series highlighting the 99 things you need to know about social media, social networking, social broadcasting, etc. Hosted by VP of Social Strategy Joey Little.
97% of all consumers search for local businesses online.
Read more: Go Where the Customers Are - 97% of all consumers search businesses.2015-05-2702 minFuzeCast Podcast98% of 18-24 year olds are on social sites.It seems like a pretty simple plan, right? In order to sell the products, services and brands that are attractive to shoppers today, it’s important to get in front of consumers where they spend the majority of their time. In 2010, 98% of 18-24-year-olds were actively on a social media site, and with the trends and capabilities that continue to advance, that number has surely increased—growing closer to 100%. With numbers that significant, smart marketers are making the decision to go where the customers are, and they are finding that buying power is revealing itself in social media.
R...2015-05-2702 minFuzeCast Podcast99% of Social Media Postings Get No Public EngagementIt’s no secret that some of our favorite (and not so favorite) celebrities get retweets by the thousands, and let’s not even mention their presence on Facebook, Google+, YouTube, Instagram and all the rest. The list goes on, and the media presence of the people using these sites just keeps exploding.
But here’s thing–those people account for a very small piece of the population. So what are the regular, everyday people supposed to do when they just want to get their names out there? The reality is that 99% of all organic social media posts will g...2015-05-2703 minFuzeCast PodcastMeet Average JoeMeet Average Joe Your Customer | Automotive Dealership | Consumer Data Social Media via MotoFuze
Learn how to cultivate a social culture at your dealership HERE and download a social media toolkit designed with automotive dealerships in mind.2015-04-2901 min