Shows
Traffic to LeadsKevin Barnicle: From Legal Tech Startup to Freedom and Creative PursuitsAbout Kevin Barnicle: Kevin Barnicle is an accomplished Entrepreneur and Author who is passionate about empowering others to succeed in the business world. Drawing from his experience as the Founder and CEO of the thriving legal technology firm Controle, Kevin has become a trusted mentor and guide for aspiring business owners. With a remarkable journey of starting a company without prior industry experience and growing it into one of the fastest-growing companies in the U.S., Kevin offers invaluable insights into building and scaling businesses. His books focus on practical strategies, real-life lessons, and actionable advice for anyone looking...
2025-08-1924 min
Traffic to LeadsK'Lee Terrazas: Scaling Law Firm Leads with Better Systems and Smarter AdsAbout K'Lee Terrazas: K'Lee Terrazas is the founder of Legal Lead Sharks, where she partners with law firms to drive client acquisition and build the systems that support sustainable growth. With 15+ years in sales and marketing, she leads a team that specializes in Google Ads—but focuses just as much on what happens after the lead, helping law firm owners go from click to signed case with precision. She also co-founded Intake EQ, a modern intake solution using AI Voice Agents that sound freakishly human, designed to solve the persistent bottlenecks in lead follow-up and conversion. Alongside her husband Ja...
2025-08-1222 min
Traffic to LeadsJeremy E. Poock, Esq.: What Makes a Small Law Firm Valuable to Buyers TodayAbout Jeremy Poock: Jeremy E. Poock, Esq., is the founder of Senior Attorney Match, Inc., which designs and brokers law firm sales and mergers. Recognizing a market need for Senior Attorneys to monetize the value of their well-established law practices and the constant need for growing law firms to generate new clients and referral sources, Jeremy founded Senior Attorney Match in 2013 to address both of those needs. Prior to founding Senior Attorney Match, Jeremy practiced business law in Massachusetts with a focus on representing buyers and sellers in the s...
2025-08-0524 min
Traffic to LeadsMike Morse: Why Knowing Your Numbers Changes EverythingAbout Mike Morse: Mike Morse is the founder of the Mike Morse Law Firm, Michigan’s largest personal injury practice, which has recovered over $2 billion for clients. As CEO of Fireproof Performance, he helps law firm owners across the country build wildly profitable, system-driven businesses through coaching, consulting, and keynote speaking. He is the best-selling author of Fireproof and a nationally recognized expert in scaling legal teams, streamlining operations, and empowering leaders to delegate and elevate. A former adjunct professor of Law Practice Management, Mike combines decades of hands-on legal experience with business acumen to guide firms toward predictable, sus...
2025-07-3026 min
Traffic to LeadsBob Flavin: When Attribution Clicks and Intake Connects, Everything ChangesAbout Bob Flavin: Bob Flavin is the Executive Vice President at LaFleur Marketing, where he leads digital strategy, business development, and operational excellence across a portfolio of clients in highly regulated industries. With a background that spans hospitality, B2B franchising, and legal marketing, Bob is known for driving measurable results through data-driven campaigns and smart automation. He also oversees Clearboard Analytics, LaFleur’s proprietary AI-powered platform, helping clients connect their marketing and case data in real time. Passionate about EOS implementation and operational clarity, Bob thrives on building teams, solving complex challenges, and pushing brands beyond traditional boundaries....
2025-07-2921 min
Traffic to LeadsKevin Daisey: Growing Law Firms with Systems, Niches, and Intentional MarketingAbout Kevin Daisey: Kevin Daisey is the co-founder and Chief Marketing Officer of Array Digital, where he helps law firms grow their caseload and revenue through proven SEO and digital marketing strategies. With over two decades of experience in web design and digital advertising, Kevin is a recognized leader in the legal marketing space and was named one of Inside Business’s Top 40 Under 40. He is also the host of The Managing Partners Podcast and founder of The Managing Partners Mastermind, where he shares insights from top attorneys and fosters a private community of law firm owners focused on st...
2025-07-2227 min
Maximum LawyerWhy Your Law Firm's Chatbot Might Be Costing You Clients: The Case for Human ResponsesWatch the YouTube version of this episode HEREAre you a law firm owner looking for advice on how to make your firm more lucrative? In this episode of the Maximum Lawyer Podcast, Tyson interviews Ted DeBettencourt, a JD/MBA and a business owner. Ted shares his journey from Martha’s Vineyard to legal tech entrepreneurship, discussing the island’s unique culture and his transition from law to business. To run a successful law firm, it is important that certain processes are in place and run efficiently to turn a profit. An important thing to im...
2025-07-1536 min
Traffic to LeadsJason Ciment: Building Client Loyalty with Human Connection and Smart MarketingAbout Jason Ciment: Jason Harris Ciment is the CEO of Get Visible, a digital marketing agency helping brands become impossible to ignore through SEO, PPC, WordPress development, AI, and social media strategy. A former CPA and attorney, Jason has been positioning businesses for online dominance since 2005, working with clients like Arbonne, Westfield, and Jacoby & Myers. He’s the author of I Need More Clients and I Need More Patients, providing growth strategies for both professionals and practices. A sought-after speaker and strategist, Jason’s known for blending creative thinking with data-driven execution to generate traffic, leads, and revenue.
2025-07-1520 minMaximum LawyerWhy Your Law Firm's Chatbot Might Be Costing You Clients: The Case for Human ResponsesWatch the YouTube version of this episode HEREAre you a law firm owner looking for advice on how to make your firm more lucrative? In this episode of the Maximum Lawyer Podcast, Tyson interviews Ted DeBettencourt, a JD/MBA and a business owner. Ted shares his journey from Martha’s Vineyard to legal tech entrepreneurship, discussing the island’s unique culture and his transition from law to business. To run a successful law firm, it is important that certain processes are in place and run efficiently to turn a profit. An important thing to im...
2025-07-1536 min
Traffic to LeadsLouis Goodman: Inside the World of Criminal Defense and Foil SurfingAbout Louis Goodman: Louis Goodman is a criminal defense attorney with over four decades of experience in the legal field. A former Alameda County Deputy District Attorney and longtime Judge Pro Tem, he offers a comprehensive perspective shaped by years on both sides of the courtroom. He has tried more than 50 jury cases and is recognized for his ability to translate complex legal concepts into clear, accessible language. His practice focuses on litigation, constitutional law, and the protection of individual rights within the criminal justice system.In this episode, Ted and Louis Goodman discuss:
2025-07-0823 min
Traffic to LeadsKate Schenkel: Turning Clicks Into Cases With Smart Keywords and Smarter IntakeAbout Kate Schenkel: Kate Schenkel is a Paid Search master, Google and Meta expert, speaker, and mentor to young legal marketers. Since 2016, Kate has been pushing paid search in the legal industry to the absolute limit. She’s been trusted with 8-figure marketing budgets and delivered. No one on earth knows how to better maximize ROI while keeping low costs per case for law firms. As a founding partner, Kate builds, manages, and optimizes all the paid search campaigns for Very Decent Marketer. Outside of her professional life, Kate enjoys hiking with her dogs, catching a Broadway show, and ki...
2025-07-0122 min
Traffic to LeadsRob Levine: Turning Setbacks Into Legal Industry SuccessAbout Rob Levine: Rob Levine is a nationally recognized attorney and founder of Rob Levine Law, where he focuses on personal injury, Social Security disability, and veterans’ disability cases. Recognized as The Heavy Hitter®, he has built a trusted legal brand serving clients throughout Rhode Island, Massachusetts, Connecticut, and beyond. Through Rob Levine Legal Solutions, he helps other law firms strengthen their operations with consulting, staffing, and technology services. A former police officer and Army veteran, Rob combines business leadership with a passion for giving back through charitable work and unique community projects like Drive Your Art....
2025-06-2433 min
Traffic to LeadsJon Gillham: Inside the Tech That Detects AI Before You Hit PublishAbout Jon Gillham: Jonathan Gillham is the Founder and CEO of Originality.AI, a cutting-edge AI detection and plagiarism checking platform built for serious web publishers. With over a decade of experience in SEO and content marketing, he previously founded and sold two content marketing agencies and co-founded MotionInvest.com, a leading marketplace for buying and selling content websites. Having adopted generative AI early in his agency work, Jonathan recognized both the potential and risks of AI-generated content long before ChatGPT’s rise. His mission with Originality.AI is to give publishers the tools and transparency they need to de...
2025-06-1718 min
Lawyer Boss LifeChat as a Lead Source with Ted DeBettencourt
In this episode, Alay and Ted discuss:
AI vs. human-driven chat
How customer experience still requires a human touch.
Increasing the close rate between leads and intake.
Key Takeaways:
A good human chat service can make your digital marketing and law service stand out from the pack.
People still want an empathetic person to relate to what they’re going through, rather than just AI.
In the legal field, people want to know that they’re in the right place, with the right firm for their situation.
Phone leads should be your primary source, but chat l...
2025-06-1216 min
Traffic to LeadsPatrice Gimenez: Making Legal Software Work Better for People Who Actually Use ItAbout Patrice Gimenez: Patrice Gimenez is a seasoned leader with over four decades of experience at the intersection of legal operations and technology. As CEO and Founder of LegalPat LLC, she specializes in guiding law firms through software transitions with a focus on workflow efficiency, user adoption, and long-term success. Her approach is rooted in empathy, technical insight, and a deep commitment to client outcomes—principles she championed during her time as Chief Customer Advocate at Assembly Software LLC. Patrice is known for building lasting relationships and delivering practical, people-first solutions that drive real operational improvement. A lifelong learner an...
2025-06-1020 min
Traffic to LeadsStuart Foster: Transforming Law Firm Lead Generation with Experience-Driven LeadershipAbout Stuart Foster: Stuart Foster is the Co-Founder and Managing Partner of both S3 Growth Partners and Law Firm Fractional CMOs, where he leads marketing transformation initiatives for law firms and professional service businesses. With decades of experience driving growth for iconic global brands across hospitality, consumer goods, and legal services, he brings a uniquely strategic and outcomes-driven approach to every engagement. Stuart specializes in building sustainable marketing ecosystems, aligning business strategy with marketing execution, and embedding experienced fractional CMOs to accelerate scalable growth. Through Law Firm Fractional CMOs, he delivers measurable impact for firms in areas like personal...
2025-06-0319 min
Traffic to LeadsNathan Gotch: Building SEO Success through Focus and RelevanceAbout Nathan Gotch: Nathan Gotch is an SEO expert with over a decade of experience and a proven track record leading hundreds of successful campaigns. He is the founder of Gotch SEO Academy, widely recognized as the leading training platform for SEO agencies, and Rankability, a content optimization tool designed specifically for agencies. Nathan is also the author of The SEO Entrepreneur, and his work is frequently featured on industry-leading platforms like Semrush, Ahrefs, and Search Engine Journal. Through his training programs, Nathan has helped countless SEO professionals systematize and scale their efforts with real-world results. His mission is...
2025-05-2721 min
Digital Dominance: Proven Marketing Strategies to Grow Your Service BusinessHow to use human-powered website chat for 50% more conversions ...with Ted DeBettencourtSummaryIn this episode of Digital Dominance, Jeffro interviews Ted DeBettencourt, founder of Juvo Leads, about effective strategies for converting website visitors into paying clients. They discuss the importance of website chat, lead follow-up, optimizing local service ads, and the future of chat technology. Ted emphasizes the need for quick responses to leads and the value of human interaction in chat services. He also shares insights on maximizing lead generation through simple website optimizations and the significance of maintaining communication with potential clients.TakeawaysHaving a chat on...
2025-05-2219 min
Traffic to LeadsIan Mason: What Makes or Breaks Law Firm Lead ConversionAbout Ian Mason: Ian Mason is a seasoned digital marketing strategist with over 12 years of experience helping law firms and service-based businesses grow through targeted SEO, Local Services Ads, and high-converting paid media campaigns. Known for transforming Google Business Profile visibility from 2% to 95% and driving over 2,000-position gains in search rankings, Ian delivers measurable, revenue-focused results. His work spans national and local firms across practice areas, blending technical expertise with client-first strategy to turn marketing spend into consistent lead flow. Ian has held senior roles at Glimmer Marketing, ZillaMetrics, and Law Firm Marketing Pros, and continues to build scalable...
2025-05-2017 min
Internet Marketing Secrets (From The Best SEO Podcast)Converting Questions to Leads: The Power of Human Chat with Ted DeBettencourtTed Ted DeBettencourt from Juvo Leads shares how human-powered chat services capture significantly more leads than AI alternatives for businesses with high-value customers. Data shows that human operators outperform chatbots by at least 200% in converting website visitors to qualified leads, particularly for law firms, elective medicine, home services, and retirement communities.• Human-powered chat services capture 50-60% more leads compared to websites without chat functionality• Businesses should consider chat services when they have 1,000+ monthly visitors, $2,000 in monthly ad spend, or $1,000+ customer lifetime value• The "12-second rule" reveals that 40% of potential leads are lost when chat responses take l...
2025-05-1939 min
Traffic to LeadsBrooke Lively: The Real Reason Most Law Firms Fail to Grow and What to Do About ItAbout Brooke Lively: Brooke Lively is a CFO, speaker, and profitability strategist who helps fast-growing service-based businesses gain clarity and control over their financial future. She is the founder of Cathedral Capital, a team of outsourced CFOs and profitability experts who specialize in turning complex financials into actionable strategies for sustainable, predictable growth. With an MBA in Investments and Corporate Finance and a track record of helping clients achieve dramatic revenue and profit increases, Brooke brings sharp insight, candor, and a touch of humor to everything she does. She is also the author of the 6 Key Numbers book series...
2025-05-1318 min
Traffic to LeadsRichart Ruddie: Every Business Is Now at Risk of a Data Privacy LawsuitAbout Richart Ruddie: Richart Ruddie is a serial founder and entrepreneur. After selling the largest online reputation management and branding agency, he started Captain Compliance, a leading data privacy and compliance software suite of tools.In this episode, Ted and Richart Ruddie discuss:Navigating increasing regulations around online data privacy and complianceUnderstanding legal vulnerabilities tied to digital marketing technologiesAdopting proactive measures to reduce exposure to data-related lawsuitsLeveraging software to automate and adapt privacy management across jurisdictionsKey Takeaways:Businesses can unknowingly violate old or obscure laws like the...
2025-05-0620 min
Traffic to LeadsSasha Berson: Why the Best Lawyers Don't Win—The Best Marketers DoAbout Sasha Berson: Sasha Berson is the Chief Growth Officer at Grow Law Firm, where his team is working toward helping over 2,000 law firms double their revenue through data-driven marketing strategies.In this episode, Ted and Sasha Berson discuss:Marketing strategies for law firms in competitive marketsEvolving search behaviors and the impact of generative AIROI expectations from legal marketing investmentsGeographic and economic factors in legal business growthKey Takeaways:Law firms that commit to expert-led SEO strategies—especially in moderately competitive markets—can potentially achieve exceptionally high ROI with...
2025-04-2920 min
Traffic to LeadsRay Lakhani: How Authentic Content Converts in Law MarketingAbout Ray Lakhani: Ray Lakhani is the co-founder and CEO of Lawthentic Media, a specialized social media agency focused on helping law firms and attorneys create a strong online presence. After starting his entrepreneurial journey in 2020 with a different company, Ray shifted his focus to the legal industry in 2022, realizing the potential for targeted, high-quality content in this niche. Lawthentic Media merges creative storytelling with strategic social media management, providing attorneys with the tools they need to grow their brands, attract clients, and engage with their communities.In this episode, Ted and Ray Lakhani...
2025-04-2225 min
Traffic to LeadsBill Rice: A Deep Dive into Industry-Specific Marketing StrategiesAbout Bill Rice: Bill Rice is a seasoned entrepreneur and marketing expert with over 20 years of experience in lead generation, digital marketing, and business growth. His journey began in counterespionage as an Air Force Officer before transitioning into the business world, where he has successfully built and sold multiple companies.As the founder of Kaleidico and Bill Rice Strategy Group, he specializes in helping fintech companies develop effective lead generation strategies and optimize their sales operations. His expertise spans from the early days of digital marketing (pre-Google and Facebook) to modern AI-driven marketing solutions.
2025-04-1520 min
Traffic to LeadsAndrew Stickel: Building Holistic Business Success Through Innovative StrategiesAbout Andrew Stickel: Andrew Stickel is a marketing strategist, author, and the Owner and Chief Marketing Officer of SMB Team and Co-Founder of Social Firestarter, LLC, specializing in helping lawyers grow their firms through innovative digital marketing strategies. With over a decade of experience, he has worked with hundreds of law firms, generating thousands of leads and millions in revenue. He is also the co-host of The Law Firm Growth Acceleration Podcast alongside Bill Hauser, where they share expert strategies to help lawyers build highly profitable, self-sustaining practices. A firm believer in radical responsibility, Andrew teaches lawyers how to...
2025-04-0824 min
Traffic to LeadsJon Sneider: Hacking Advertising and the Future of Smarter MarketingAbout Jon Sneider: Jon Sneider is the founder and president of Wild Gravity, a multi-award-winning creative production agency disrupting the advertising industry. A veteran marketing executive, Sneider has led global campaigns for brands like L.L.Bean, Windows, and Redfin, where he experienced firsthand the inefficiencies of traditional agencies. Determined to create a faster, more cost-effective approach, he built Wild Gravity to streamline creative services, production, post-production, and CGI under one roof. His upcoming book, Hacking Advertising, provides a blueprint for brands to bypass the outdated agency model and produce world-class ads without unnecessary costs and delays. Today, Sneider...
2025-04-0118 min
Traffic to LeadsJeremy Corray: How Lawyers Are Revolutionizing Branding to Win ClientsAbout Jeremy Corray: Jeremy is an Emmy and Golden Gavel-winning producer who has been creating commercials and digital video content strategies for over 20 years for Fortune 500 companies and law firms across the country. As a digital content creator, he has extensive experience in producing branded entertainment, digital distribution, community management, and consumer licensing. Currently serving as Executive Vice President at Coolfire Studios, he leads campaigns that drive targeted audiences to interact with branded content in meaningful ways—boosting traffic and accelerating conversions.In this episode, Ted and Jeremy Corray discuss:Content marketing as a...
2025-03-2524 min
Traffic to LeadsCarl Downey: A Fractional CMO’s Guide to Law Firm MarketingAbout Carl Downey: Carl Downey is a Fractional Chief Marketing Officer (CMO) and founder of Complete Law Marketing (CLM), specializing in legal marketing. With over 20 years of experience, he helps law firms optimize marketing strategies, improve lead generation, and drive revenue growth. His expertise spans digital and traditional advertising, including SEO, PPC, social media, TV, radio, and billboards. By partnering with CLM, firms gain a seasoned strategist who ensures marketing investments are effective and measurable, allowing lawyers to focus on their practice while he handles the complexities of advertising and agency management.In this...
2025-03-1822 min
SharkPreneurHow Juvo Leads Increases Lead Conversion by 40% Without AI BotsFrom a one-man operation answering chats for Boston law firms to leading a team of nearly 100 agents managing 1,100 websites nationwide, Ted DeBettencourt turned frustration with existing chat services into Juvo Leads—a game-changing, human-powered solution that increases lead conversion by 40%.In this episode of Sharkpreneur, Seth Greene speaks with Ted DeBettencourt, co-founder of Juvo Leads. Ted co-founded Juvo Leads to fill the gap left by ineffective AI chat services, growing it from a solo effort into a 1,100-site operation that boosts lead conversion by 40% through real human engagement.Key Ta...
2025-03-1216 min
Traffic to LeadsAndrew Orlander: How Law Firms Can Use AI and Attribution to Improve PPC PerformanceAbout Andrew Orlander: Andrew Orlander is one of the founding partners at Razor Rank, a full service digital marketing agency. He is a frequent speaker at MTMP and PILMMA conferences. He has extensive knowledge in technical SEO and Google Ads advertising for law firms.In this episode, Ted and Andrew Orlander discuss:The importance of attribution in digital marketingOptimizing Google Ads for law firmsThe role of AI in PPC performanceChallenges in legal marketing data integrationKey Takeaways:Most law firms unknowingly waste a significant portion of their Google...
2025-03-1120 min
Profit with Law: Profitable Law Firm GrowthThe Secret to Increasing Law Firm Leads by 50% through Chat Strategies with Ted DeBettencourt - 471Send us a textShownotes can be found at https://www.profitwithlaw.com/471.Are you missing out on potential clients because you don't have an optimized website chat?Join Moshe Amsel and Ted DeBettencourt, founder of Juvo Leads, as they dive into the importance of having a live chat on your law firm's website. They discuss how human-powered chat can increase your leads by 50%, enhance client interaction, and significantly impact your first impression on potential clients. Ted shares his journey of...
2025-03-0630 min
Traffic to LeadsShamil Shamilov: No Contracts, No Excuses: A Results-First Approach to Digital MarketingAbout Shamil Shamilov: Shamil Shamilov is the founder of dNovo Group, a digital marketing agency specializing in online marketing solutions for law firms, medical clinics, home improvement companies, and other service businesses in North America. With 13 years of digital marketing under his belt, Shamil understands that every industry and business requires an individual approach. As such, he works closely with his clients to understand the intricacies of their businesses and provide them with a personalized digital marketing strategy that includes SEO, PPC, web design, content, and much more.In this episode, Ted and Shamil...
2025-03-0424 min
Traffic to LeadsCharley Mann: The Business They Don’t Teach in Law SchoolAbout Charley Mann: Charley Mann is the host of "They Don't Teach This in Law School" and founder of Law Firm Alchemy, providing resources and coaching for law firm growth. Charley has extensive experience in the legal industry, guiding law firm owners to optimize their practices and achieve success. He emphasizes networking, providing value, and maintaining strong client relationships, focusing on both business operations and personal growth. Known for his approachable demeanor and deep industry knowledge, Charley values integrity, transparency, and genuine connections.In this episode, Ted and Charley Mann discuss:How law...
2025-02-1819 min
Wealthy Woman Lawyer Podcast, Helping you create a profitable, sustainable law firm you loveEpisode 287 Enhancing Law Firm Lead Generation with Ted DeBettencourtIn today’s episode of the Wealthy Woman Lawyer® podcast, I chat with Ted DeBettencourt, co-founder of Juvo Leads, a company revolutionizing lead generation for law firms through real-time, human-powered chat services. Ted is a third-generation Martha’s Vineyard native with over 12 years of experience in legal marketing. After earning his JD/MBA from Case Western Reserve, he ran a legal marketing agency in Boston before launching Juvo Leads in 2015. Since then, Juvo Leads has grown from a one-person operation to a team of nearly 100 chat agents servicing over 1,100 law firms nationwide. Listen in as Ted and I...
2025-02-1325 min
Traffic to LeadsChad Kerby: How to Speak, Influence, and Get What You WantAbout Chad Kerby: Chad Kerby is the author of Speak and Get What You Want and host of the podcast by the same name. A seasoned speaker and communication expert, Chad has traveled the globe inspiring business leaders and entrepreneurs to harness the power of effective communication to drive action and achieve their goals. With a career that’s taken him to stages alongside world-renowned figures like former presidents, Dave Ramsey, Ryan Deiss, Simon Sinek, and more, Chad is passionate about teaching others how to communicate with clarity, influence, and purpose. When he’s not speaking or coaching, Chad is d...
2025-02-1118 min
Traffic to LeadsRJon Robins: Aligning Values, Growth, and Freedom in Law FirmsAbout RJon Robins: RJon Robins is a trailblazing entrepreneur, attorney, and bestselling author who has transformed the lives of thousands of business owners by helping them break the seven-figure barrier. He is the founder of How to Manage a Small Law Firm, a company that has propelled over 600 law firms to achieve remarkable operational and financial success. RJon’s journey from financial hardship to building multiple eight-figure businesses exemplifies his commitment to sustainable growth and empowering others. Known for his unique approach to business and his ability to turn adversity into strength, RJon’s work continues to inspire entrepreneurs to e...
2025-02-0433 min
Traffic to LeadsWes Lungwitz: The SEO and CRM Integration Blueprint for Law Firm SuccessAbout Wes Lungwitz: Wes Lungwitz is the Managing Partner and Co-Founder at Civille, a digital tech company for law firms. He has worked in the digital space for over a decade, specializing in SEO and content marketing.In this episode, Ted and Wes Lungwitz discuss:The role of ultra-fast, mobile-first websites in driving lead conversionsLeveraging SEO, content marketing, and local search tools to increase visibilityThe transformative impact of CRM integration on lead managementAdapting to AI and evolving trends in digital advertising for law firmsKey Takeaways:Proprietary website...
2025-01-2820 min
Traffic to LeadsAlex Melen: Navigating Consumer Behavior Shifts in 2025About Alex Melen: Alex Melen is an award-winning entrepreneur, keynote speaker, best-selling author, and early digital pioneer. He is the co-founder of SmartSites, a digital marketing agency that has grown from a handful of digital visionaries to a team of over four hundred full-time employees, spanning six offices worldwide.SmartSites has been featured in AdWeek and the Inc. 5000 for numerous consecutive years as one of the fastest-growing digital agencies. SmartSites continues to be America’s top-rated digital marketing agency with a data-driven and customer-centric approach applicable to every industry.Al...
2025-01-2129 min
Traffic to LeadsHarlan Schillinger: Legal Marketing Secrets: TV, Technology, and the Human TouchAbout Harlan Schillinger: Harlan Schillinger, widely regarded as the Grandfather of Legal Advertising, has over 46 years of experience in legal marketing, intake, and conversion. He was the first to produce and market television advertising for the legal community, with commercials airing nationwide starting in 1978. Harlan has consulted with more than 140 law firms across 98 markets in North America, emphasizing accountability and high-value case acquisition. He is a co-founder of Lead Docket, software designed to enhance intake and conversion, boosting law firms' profitability without additional advertising spend. Passionate about community and philanthropy, Harlan co-chairs fundraising efforts with Hamsters USA®, raising over $4.2 m...
2025-01-1435 min
Traffic to LeadsSam Bretzmann: AI's Growing Influence on SEO and What It Means for YouAbout Sam Bretzmann: Sam Bretzmann is an SEO consultant with six years of experience running BretzMedia, specializing in helping attorneys and law firms grow leads and traffic. Combining his background in technology and non-profit work, Sam uses AI, voice search, proprietary link-building strategies, and high-quality content to achieve results like a 144% traffic increase in three months. Beyond SEO, he has co-founded a non-profit supporting street children in Nairobi, traveled to over 27 countries, and hiked Kilimanjaro, embodying a passion for both digital and real-world impact.In this episode, Ted and Sam Bretzmann discuss:Importance...
2024-12-3120 min
Traffic to LeadsJaime Ellithorpe: Redefining Professional Networking with Purpose and PrecisionAbout Jaime Ellithorpe: Jaime Ellithorpe is a business growth consultant, international best-selling author, speaker, and the founder of 540 Strategies, a marketing consulting firm that equips entrepreneurs and business professionals with marketing strategies, lead gen and appointment-setting systems, and self-empowerment tools to make growing a business effortless.In this episode, Ted and Jaime Ellithorpe discuss:Using LinkedIn as a tool for lead generationDeveloping relationship-focused marketing strategiesSupporting small businesses and service-based entrepreneursIntegrating AI with human-centered networking effortsKey Takeaways:A relationship-first approach on LinkedIn, avoiding quick pitches, allows businesses to...
2024-12-2412 min
GLF PodcastGet More Qualified Leads for Just $35/Lead – Ted DeBettencourt’s Juvo Chat SecretSend us a textJoin Sasha Berson as he speaks with Ted DeBettencourt, Co-Founder of Juvo Leads Chat👉 Sasha and Ted explore: — The impact of automation on content creation and distribution.— Ted's approach to using data-driven insights for marketing decisions.— The future of personalized customer experiences in digital marketing.— Why businesses need to adapt quickly to stay competitive in the AI-driven world.— The role of Juvo Chat in revolutionizing customer support and engagement.— How Juvo Leads Chat uses AI to streamline communication and enhance user experience.👉 Main Tak...
2024-12-1923 min
Traffic to LeadsKyle Hebenstreit: Building a Legal Brand in the Age of Platform ProliferationAbout Kyle Hebenstreit: Kyle Hebenstreit serves as the CEO of PMP Marketing Group (Practice Made Perfect), a full-service legal marketing agency dedicated to helping law firms grow and attract more clients through innovative website and advertising strategies. Prior to joining PMP, Kyle was part of Deloitte Consulting’s Strategy & Analytics practice, where he collaborated with established companies to drive operational transformation and capitalize on digital growth opportunities. Before Deloitte, Kyle worked in the media and entertainment industry at Skydance Media, where he supported creative development for the feature film department and ultimately became Chief of Staff to the CEO. Du...
2024-12-1721 min
Traffic to LeadsJason Barnard: How to Control Your Personal Branding and Online NarrativeAbout Jason Barnard: Jason Barnard is an entrepreneur, author, keynote speaker, and CEO of Kalicube, a groundbreaking digital marketing agency based in France. Specializing in Online Brand Management, he excels in reshaping and influencing how Google and AI perceive individuals and companies. With over a decade of experience, Jason has been successfully manipulating Google’s focus since its inception, helping leaders move from being just one of many to The One. His approach isn’t simply optimization, but a strategic manipulation of digital perceptions that empowers clients to take control of their virtual personal brand in a world increasingly shap...
2024-12-1021 min
Traffic to LeadsDavid Arato: Elevating Legal Content for Maximum ImpactAbout David Arato: David Arato is the founder of Lexicon Legal Content, a firm specializing in SEO-driven, consumer-focused content for law firms and marketing agencies across North America. With over a decade of experience, he combines legal expertise and marketing acumen to help firms improve their online visibility and attract clients. Before founding Lexicon, David was a professional cellist and instructor, showcasing a unique journey from music to law and digital marketing.In this episode, Ted and David Arato discuss:The importance of high-quality legal contentChallenges and solutions in law firm content marketingLeveraging...
2024-12-0320 min
Traffic to LeadsMary Blackiston: Empathy-Driven Marketing and Research-Driven MessagingAbout Mary Blackiston: Mary Blackiston of Nomad Copywriting is a Conversion Copywriter and Google Ads Conversion Specialist dedicated to helping businesses, particularly law firms, attract more qualified leads and clients. With expertise in empathy-driven messaging and tailored ad strategies, she ensures high-quality traffic and compelling calls to action. Mary’s work has transformed her clients' businesses, delivering exceptional results such as dramatically increasing signed cases. A seasoned professional with a background spanning marketing, content creation, and international communications, she brings a wealth of experience to every project.In this episode, Ted and Mary Blackiston di...
2024-11-2617 min
Traffic to LeadsMelissa Rogozinski: Marketing Integration, Sales Alignment, and Tech-Driven StrategiesAbout Melissa Rogozinski: Melissa "Rogo" Rogozinski is celebrating 30 years as an award-winning and well-respected legal industry and technology professional. Her roles include litigation paralegal, sales executive, speaker, and serial entrepreneur providing CLES, marketing, and sales consulting services. She is a regular contributor to Legaltech News, Law Journal Newsletters, and Legal Business World. At RPC Strategies, she leads a "Dream Team" of consultants who specialize in legal marketing and sales strategies for investors and legal tech vendors.In this episode, Ted and Melissa Rogozinski discuss:Integration challenges within marketing and sales systemsThe role of ma...
2024-11-1921 min
Traffic to LeadsCassidy Lewis: Using Local Data, AI, and Segmented Messaging to Fuel GrowthAbout Cassidy Lewis: Cassidy Lewis joined Cooper Hurley Injury Lawyers as Chief Marketing Officer in 2017, bringing expertise in campaign management, PR, and digital advertising. With a business administration degree from Elizabeth City State University, Cassidy is currently advancing her studies with a master’s in marketing and executive leadership. Known for her client-centered approach, she describes Cooper Hurley as a place where a family-like office culture extends to every client. A committed environmentalist and human rights advocate, Cassidy serves on the executive board of the Urban League of Hampton Roads Young Professionals.In this ep...
2024-11-1221 min
Traffic to LeadsStephanie Cowan: Scaling Law Firms with Technology, Accountability, and Strategic StaffingAbout Stephanie Cowan: Stephanie Cowan, a dynamic leader in legal operations and technology, currently serves as Chief Operating Officer for Legal Ascend and Innovate Legal Tech, both under the umbrella of Rob Levine Legal Solutions. With over 15 years of experience in legal project management and technology, she has a proven track record of driving innovation and efficiency within the legal field. Previously, Stephanie held various roles, including Director of Technology at Brain Trust Legal and Project Manager at Vineskills. Her extensive background combines strategic innovation with operational excellence, empowering law firms to achieve sustainable growth.
2024-11-0519 min
Traffic to LeadsNicki Sciberras: How to Succeed with SEO, AI, and Facebook AdsAbout Nicki Sciberras: Nicki Sciberras is a Meta Ads and SEO strategist, coach, and founder of The Digital Exchange. As a former corporate marketing manager turned online marketing expert, she has helped hundreds of businesses scale profitably using Facebook, Google Ads, and SEO. Passionate about helping entrepreneurs design a lifestyle they love, Nicki is dedicated to empowering business owners to reach their revenue goals while gaining time and location freedom. In this episode, Ted and Nicki Sciberras discuss:Differences in marketing strategies between various global marketsThe foundational importance of SEO in digital marketingThe i...
2024-10-2920 min
Traffic to LeadsDaya Naef: Aligning Leadership and Growing ProfitabilityAbout Daya Naef: Daya Naef is the CEO of The Success Partner, a seasoned entrepreneur, business coach, and consultant. With over 20 years of experience and five companies to her name, she specializes in helping individuals and business leaders unlock their full potential and achieve their goals. Daya has a proven track record of guiding clients through challenges and empowering them to thrive in their personal and professional pursuits.In this episode, Ted and Daya Naef discuss:Strategies for growing law firmsCustomizing services for law firmsChallenges of remote work for law firmsLeadership and strategic...
2024-10-2218 min
Traffic to LeadsCody Roberts: How the Power of Demonstratives Helps Lawyers Win BigAbout Cody Roberts: Cody Roberts is the President and Founder of Fox-AE (Fox Animated Engineering), a firm specializing in creating forensic animations and media content for legal proceedings. With a background in civil engineering from the University of Missouri and extensive experience in traffic crash reconstruction, Cody has contributed to numerous high-profile legal cases as an expert in 3D modeling and animation. His work helps attorneys, judges, and juries visualize complex arguments through clear, persuasive graphics. Cody holds a U.S. patent for innovative VR technology and is a licensed professional engineer with a diverse portfolio of engineering and...
2024-10-0823 min
Traffic to LeadsAdam Draper: Mastering SEO, Client Retention, and AI for Legal Marketing SuccessAbout Adam Draper: Adam Draper is the CEO of Gladiator Law Marketing, a digital marketing agency specializing in helping law firms enhance their online presence and client acquisition. Prior to entering the marketing world, Adam served as a Navigator in the U.S. Air Force, flying MC-130 and AC-130 aircraft, followed by a stint in pharmaceutical sales with GlaxoSmithKline. His entrepreneurial journey began when he teamed up with his sister, Lisa Vaughn, to build a family-run marketing agency that prioritizes both client success and team culture.In this episode, Ted and Adam Draper discuss:
2024-10-0129 min
The Nice Guys on BusinessTed DeBettencourt: Traffic To Leads!Ted DeBettencourt is the owner and co-founder of Juvo Leads. The highest converting human powered chat company in the world. Fun fact - Ted hails from the Island of Martha's Vineyard but now resides in North Carolina where he and his wife raise their 4 girls (6, 3, 2, and 3 months old).Connect with Ted DeBettencourt:Website: https://juvoleads.com/ LinkedIn: https://www.linkedin.com/in/theodoremdebettencourt/ TurnKey Podcast Productions Important Links:Guest to Gold Video Series: www.TurnkeyPodcast.com/gold The Ultimate Podcast Launch Formula-
2024-09-3035 min
Traffic to LeadsRanda Prendergast: Supercharging Your Law Firm through Intake, Referrals, and AutomationAbout Randa Prendergast: Randa Prendergast, known as the Attorney Whisperer®️, has over 15 years of experience helping law firms streamline operations, improve workflows, and manage legal matters. As the Managing Member of Mrs. June Legal, LLC, she specializes in paralegal support, intake processes, and task list development for boutique firms and solo practitioners. With a background in office and project management, she focuses on optimizing time and efficiency, allowing attorneys to focus on growth. Randa is also a dedicated volunteer and former board member of She Dreams Again.In this episode, Ted and Randa Prendergast dis...
2024-09-2419 min
Traffic to LeadsAustin Irabor: Innovative Marketing Strategies to Lower Costs for LawyersAbout Austin Irabor: Austin Irabor is the founder and CEO of NETFLY, a leading SoCal-based marketing agency that specializes in law firm growth. Known for developing the Law Firm Acceleration™ model, Austin has transformed the legal marketing landscape by implementing innovative strategies that drive rapid, predictable growth for personal injury and other law firms. With a background in digital consulting for political campaigns and startups, Austin's unique approach blends cutting-edge technology with deep industry insights to deliver exceptional results.In this episode, Ted and Austin Irabor discuss:Transitioning to a legal-focused ad platformInnovations in...
2024-09-1720 min
Traffic to LeadsDavid Thomas: Effective Marketing Approaches for Motorcycle Accident CasesAbout David Thomas: Dave L. Thomas is a seasoned executive in Business Development, Marketing, and Talent Acquisition, currently serving as Senior Vice President of Growth & Business Development for Law Tigers. With over 25 years of experience, he oversees nationwide business development and new market expansion, building strong relationships with key stakeholders. Dave leverages his expertise in relational marketing and community engagement to enhance firms'/companies' bottom lines, consistently delivering top-notch results and earning acclaim for his innovative strategies.In this episode, Ted and David Thomas discuss:Marketing for motorcycle accident casesCombining grassroots efforts with...
2024-09-1021 min
Traffic to LeadsChris Dreyer: Scaling a Marketing Agency, SEO Strategies, and the Future of LSAsAbout Chris Dreyer: Chris Dreyer, CEO and Founder of Rankings.io, an SEO agency for elite law firms and personal injury lawyers, has led his company to the Inc. 5000 list for seven consecutive years. He's the best-selling author of Niching Up: The Narrower the Market, the Bigger the Prize, a real estate investor, and host of the Personal Injury Mastermind podcast. Chris's unconventional career path spans from a history education degree and working as a detention room supervisor to managing over 100 affiliate sites and succeeding in online poker before focusing on legal SEO.In...
2024-09-0524 min
LAWsome by ConsultwebsLeveraging Advanced Lead Tracking and Conversion Strategies for Legal Practices with Ted DeBettencourtIn our latest episode, LAWsome host Tanner Jones sits down with the Co-Founder of Juvo Leads, Ted DeBettencourt. Ted's background in marketing and product development has led him to creating innovative solutions for lead conversion and tracking. Tanner and Ted discuss conversion elements, tracking methodologies, demographic trends for communication, and the debate between automation and human interaction. Ted dishes out advice on the importance of speedy responses for chat inquiries, phone calls, and form submissions your law firm receives. He also touches on which questions are the right questions to ask potential clients, and highlights tha...
2024-09-0527 min
Traffic to LeadsBobby Steinbach: Navigating the New Landscape of SEO and Content CreationAbout Bobby Steinbach: Bobby Steinbach is a Founding Partner at MeanPug Digital, where he leads the growth of law firms through strategic branding, digital advertising, and SEO. With over a decade of experience in digital strategy and software development, he has held leadership roles at notable companies like Morgan & Morgan and Rukkus. His work focuses on achieving long-term success for clients through tailored, multi-channel growth strategies.In this episode, Ted and Bobby Steinbach discuss:Starting a marketing agency with a diverse skill setChallenges in legal marketing and the importance of processIterative testing and...
2024-09-0322 min
Legal Marketing Happy HourEpisode 11: The Power of Digital MarketingJim sits down with Ted Debettencourt, founder of Juvo Leads, to discuss the power of digital marketing for law firms. Ted shares his expertise on generating high-quality leads, providing actionable tips, and real-world examples of successful campaigns. With this episode of Legal Marketing Happy Hour, you will gain valuable insights into enhancing an online presence, attracting new clients, and driving law firm growth through effective digital marketing strategies. For more information, reach out to us at info@abovethebarmarketing.com
2024-08-2135 min
Traffic to LeadsJessica Embree: The Enduring Power of Print in a Digital WorldAbout Jessica Embree: Jessica Embree is the Creative Director at Tulip Media Group, where she has led brand identity development and marketing strategy for over eight years. A Google Ad Certified expert, Jessica spearheads all of Tulip Media’s print and digital marketing programs. She is also the co-author of the Amazon bestseller Sales / Double Zero Salespeople: Optimize Your Sales and Marketing Into One Business Development Strategy That Works!In this episode, Ted and Jessica Embree discuss:How print media has evolved in the digital ageStrategies for integrating print and digital marketingWhy targeting sp...
2024-08-2020 min
Traffic to LeadsGyi Tsakalakis: The Lawyer's Guide to Profitable Conversions and Mastering the Digital SpaceAbout Gyi Tsakalakis: Gyi Tsakalakis believes law firm SEO agencies should be transparent and accountable. As a non-practicing lawyer, he understands the unique challenges of legal marketing, which led him to find AttorneySync to create the most trusted team in digital legal marketing. He also invests in and advises legal technology companies, serving as Co-Chair of the American Bar Association's Techshow and frequently writing and speaking at the intersection of legal marketing and technology. Gyi’s blend of legal and digital marketing expertise, combined with his dedication to client success, makes him a sought-after consultant and industry thought leader....
2024-08-1327 min
Traffic to LeadsJarod Spiewak: Revolutionizing Lead Quality from Ad Spend to RevenueAbout Jarod Spiewak: Jarod Spiewak is an international speaker and the founder of Comet Fuel, a company dedicated to helping service and SaaS businesses scale to $5M-$10M by turning Clicks To Cash™. After a year in corporate America and two years with a digital marketing agency, Jarod launched Comet Fuel in 2018. Under his leadership, Comet Fuel has turned over $40M in ad spending into more than $250M in revenue for their clients. Jarod is committed to making his clients more money, focusing on driving qualified traffic, converting leads, and optimizing every step of the process to ensure maximum re...
2024-08-0619 min
Traffic to LeadsDarbi Bodie: Navigating Legal Lead GenerationAbout Darbi Bodie: Darbi Bodie has been with Legal Brand Marketing since 2007, currently serving as the Managing Director. In this role, she oversees operations with a focus on growth and innovation, instrumental in developing and expanding the company's legal brands for lead generation services. Darbi has also applied her design expertise to numerous websites and publications for LBM's clients. She holds a degree in Finance from California State University Northridge and spent a year studying Interior Architecture at Woodbury University.In this episode, Ted and Darbi Bodie discuss:Effective lead generation strategiesSEO challenges...
2024-07-3022 min
Traffic to LeadsDoug Bradley: Mastering Web Visibility in Legal PracticeAbout Doug Bradley: Doug is the founder of Everest Legal Marketing, specializing in SEO, website design, and content marketing for law firms. After studying at the University of La Verne, he gained experience in advertising and SEO, including a role at Lawyers.com. Following a company layoff, he established his own firm, which has since grown under his leadership. Everest Legal Marketing focuses on building trustworthy client relationships while maintaining high standards in delivering marketing solutions.In this episode, Ted and Doug Bradley discuss:The influence of AI on digital contentThe role of...
2024-07-2324 min
Traffic to LeadsJohn Scott and Kip Bilderback: Mastering Finances, Documentations, and ProcessesIn this episode, we have John Scott from Anders CPA + Advisors, a financial expert with extensive experience in supporting the growth of legal businesses, and Kip Bilderback from Bilderback Business Advisors, an attorney turned business consultant who helps legal professionals scale and develop their practices.About John Scott: John is a Partner in Tax at Anders CPAs + Advisors and an author of multiple publications. He leads the firm’s legal industry efforts for the Virtual CFO team, offering financial insight and critical thinking to address complex issues facing law firms. John has extensive experience in...
2024-07-1629 min
Traffic to LeadsTyler and April Roberts: Scaling Your Law Practice and a Story of Entrepreneurial PartnershipTyler and April Roberts are the dynamic duo behind NOMOS Marketing, a specialized agency dedicated to helping lawyers enhance their online presence and client engagement. Combining Tyler's legal expertise and April's marketing acumen, they provide a unique and effective approach to legal marketing.About Tyler Roberts: Tyler discovered his passion for entrepreneurship and legal technology while working at early-stage startups and as an editor for law-related magazines. His transition from law to marketing was driven by a desire to make the law more accessible and human. As a content creator at heart, Tyler thrives...
2024-07-0927 min
Traffic to LeadsTravis Hoechlin: Rising Up to the Legal Marketing ChallengeAbout Travis Hoechlin: Travis Hoechlin is the CEO of RizeUp Media, a company specializing in legal marketing, with over 15 years of experience in the industry. He is dedicated to helping law firms enhance their online presence and attract more clients through customized strategies. Under his leadership, RizeUp Media provides services such as website design, SEO, pay-per-click advertising, and social media marketing, ensuring a consistent flow of qualified leads. Travis's expertise has benefited hundreds of law firms, allowing lawyers to focus on practicing law while RizeUp Media handles their marketing needs.In this episode, Ted...
2024-07-0222 min
Traffic to LeadsRon Latz: Effective Legal Marketing from Goals to KPIsAbout Ron Latz: Ron Latz is a seasoned legal marketing consultant and the founder of LegalFenix, a company dedicated to providing industry-leading marketing consulting and fractional CMO services to lawyers and law firms. With a deep understanding of the unique challenges firms face with their legal marketing, Ron has helped numerous law firms enhance their market presence, attract more clients, and transform their marketing results. His strategic approach and industry expertise make him a sought-after consultant in the legal space.In this episode, Ted and Ron Latz discuss:Safeguarding marketing investments in legal...
2024-06-2523 min
Traffic to LeadsGreg Brooks: Leveraging AI in SEO and the Future of Content CreationAbout Greg Brooks: Greg Brooks is the CMO and partner at SearchTides, a company focused on helping SEO and digital teams grow their rankings and revenue using proprietary, data-driven models. With over a decade of experience in client services, Greg and SearchTides work with mid-market and enterprise-level companies to execute search campaigns and stay ahead of algorithm changes. An experienced entrepreneur and business systems consultant, Greg has managed million-dollar ad budgets and developed successful multi-channel marketing strategies for both SMBs and Fortune 500 companies. He is also the author of "Facebook Marketing: A Step-by-Step Guide to Guaranteed Results," a highly-rated...
2024-06-1824 min
Traffic to LeadsJason Hennessey: Unlocking the Secrets of Law Firm MarketingAbout Jason Hennessey: Jason Hennessey is an entrepreneur, internationally-recognized SEO expert, author, speaker, podcast host, and business coach. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing. His journey from founding and selling multiple businesses to spearheading Hennessey Digital's growth into a $10MM+ enterprise reflects his prowess in the digital realm. As a thought leader, columnist, and host, Jason continues to redefine the landscape of SEO and empower businesses worldwide with his insights and expertise.In this episode, Ted and Jason Hennessey discuss:...
2024-06-0420 min
Maximum LawyerThe Power of Human Interaction with Ted DeBettencourtWatch the YouTube version of this episode HEREAre you an attorney who is looking to generate more leads for your firm? In this engaging episode of the Maximum Lawyer Podcast, hosts Jim and Tyson sit down with Ted DeBettencourt from Juvo Leads. They delve into the nuances of chat services for law firms.Law firms can benefit from having effective chat services. Many people will use chat services when they want to get quick answers. A successful chat service will turn general inquiries into physical clients walking through the door. A lot...
2024-05-2126 min
Traffic to LeadsCasey Meraz: Effective Legal Marketing for Generating Leads and Signing CasesAbout Casey Meraz: Casey Meraz, with over 15+ years of legal marketing experience, is the CEO of Juris Digital, a company dedicated to enhancing law firms' client acquisition strategies efficiently. Renowned for his proficiency in SEO, PPC, and lead generation, Casey has pioneered a proven system empowering attorneys to dominate their practice areas ethically. As CEO of Juris Digital, Casey's transparent, results-driven approach has garnered acclaim, with his visionary leadership propelling the company to the forefront of the industry. Additionally, as the host of the Lawyer Mastermind Podcast, Casey is dedicated to empowering law firm owners to achieve their goals...
2024-05-2123 minMaximum LawyerThe Power of Human Interaction with Ted DeBettencourtWatch the YouTube version of this episode HEREAre you an attorney who is looking to generate more leads for your firm? In this engaging episode of the Maximum Lawyer Podcast, hosts Jim and Tyson sit down with Ted DeBettencourt from Juvo Leads. They delve into the nuances of chat services for law firms.Law firms can benefit from having effective chat services. Many people will use chat services when they want to get quick answers. A successful chat service will turn general inquiries into physical clients walking through the door. A lot...
2024-05-2126 min
Traffic to LeadsJanet Falk: PR and Strategic Communications in Legal PracticeAbout Janet Falk: Janet Falk brings over three decades of seasoned expertise in communications, serving as Chief Strategist at Falk Communications and Research. Specializing in Media Relations and Marketing Communications, she empowers attorneys at small law firms to attract new clients, maintain client relationships, and strategically pressure opposing counsel through impactful news stories. With a background spanning in-house roles, consulting, and agency work, Janet's track record includes securing front-page features and interviews in top-tier publications, and driving substantial business growth for her clients.In this episode, Ted and Janet Falk discuss:Building credibility...
2024-05-1427 min
Traffic to LeadsBo Royal: Navigating the PPC LandscapeAbout Bo Royal: Bo Royal, a former Fortune 500 advertising agency executive with a background in scaling online advertising revenues for renowned brands like Calvin Klein, now co-owns and operates Pareto Legal and Pareto PPC. With over a decade of experience, Bo's journey from leading teams at eBay's marketing solutions division to spearheading the growth of a Philadelphia-based injury law firm has equipped him with the expertise to help small and medium-sized law firms multiply their revenue. Leveraging insights gained from managing $250 million in annual advertising budgets, Bo and his co-founder, Jake Barufkin, specialize in scaling digital ad revenue and...
2024-04-1622 min
Traffic to LeadsMickie Kennedy: Converting News into Leads with Effective Press ReleasesAbout Mickie Kennedy: Mickie Kennedy is the Founder and CEO of eReleases, a public relations company. With over 25 years of experience in helping small businesses, startups, and authors tell their stories to the world, he has distributed over 100,000 press releases for 20,000+ customers, generating in excess of $143 million in earned media and working with notable companies like Manscaped and Squatty Potty from Shark Tank. Mickie holds an MFA in Creative Writing with an emphasis in Poetry and is a two-time Amazon best-selling author in Public Relations and Marketing.In this episode, Ted and Mickie Kennedy...
2024-04-0221 min
Traffic to LeadsLindsey Busfield: Navigating the SEO Landscape for Law FirmsAbout Lindsey Busfield: Lindsey Busfield is a seasoned PMP Certified project manager, renowned legal SEO expert, and host of the Personal Injury Marketing Minute podcast. Serving as Vice President and Director of Operations of Optimize My Firm, Lindsey brings a wealth of expertise in legal marketing, meticulously crafting strategies to capitalize on current SEO trends. With a focus on enhancing client portfolios and optimizing content management, backlinking, and reporting initiatives, she ensures law firms in competitive markets stand out on Google search results, ultimately driving increased business opportunities.In this episode, Ted and Lindsey...
2024-03-2621 min
Traffic to LeadsLuis Scott: Mastering Law Firm Growth and Strategies for Consistent SuccessAbout Luis Scott: Luis Scott is a highly respected attorney, author, and dynamic entrepreneur with over two decades of experience in the legal and business realms. Formerly the COO and Managing Partner of a multi 8 Figure Firm, he founded 8 Figure Firm Consulting to empower businesses for unprecedented success, demonstrating an entrepreneurial spirit throughout his career. Acclaimed as a legal luminary, Luis is renowned for guiding thousands of families through worker’s compensation legal complexities with unwavering dedication. Managing over 150 employees and contractors, he has positioned his firm as one of Georgia's fastest-growing businesses, prioritizing client well-being and community impact. Re...
2024-03-1920 min
Traffic to LeadsEly Cohn: Shifting Lawyers from Grunt Work to Higher Value AnalysisAbout Ely Cohn: Ely Cohn, a seasoned professional with 14 years of experience in Enterprise SaaS, is currently the Chief Commercial Officer at SmartDepo. Holding both a B.A. and M.B.A. from the University of Texas at Austin, Ely has dedicated his career to supporting the growth of young companies. At SmartDepo, a cutting-edge legal tech firm, Ely leads commercial efforts for their state-of-the-art deposition summary platform, which utilizes AI and proprietary technology to deliver accurate and rapid summaries for law firms nationwide.In this episode, Ted and Ely Cohn discuss:Revolutionizing...
2024-01-1619 min
Traffic to LeadsRyan Klein: Elevating Your Legal MarketingAbout Ryan Klein: With a proven track record in crafting and executing strategic digital marketing initiatives, Ryan Klein is a dedicated professional committed to driving measurable results for his clients in the ever-evolving landscape of the digital revolution. In 2014, he founded Market My Market, a company with a mission to enhance the digital marketing efforts of law firms. Recognized as a thought leader in go-to-market methodologies, Ryan has successfully transformed marketing organizations, focusing on metrics-driven profit centers. Beyond his career achievements, Ryan fosters a collaborative culture at Market My Market, where success is intertwined with client success.
2023-12-1925 min
Traffic to LeadsNalini Prasad: Digital Marketing for Law Firm GrowthAbout Nalini Prasad: Nalini Prasad is Chief Strategy Officer at BluShark Digital, implementing cutting-edge strategies across the four fundamentals of digital marketing – sophisticated content creation, innovative link-building, savvy technical optimization, and dynamic local SEO. Passionate about aiding attorneys in firm growth, Nalini speaks at around 30 legal events yearly, focusing on merging trending SEO strategies with firm operations. Having moved from Florida to DC 17 years ago, Nalini balances her professional life by enjoying time with her kids, attending sporting events, road-tripping, listening to country music, savoring scotch, and engaging in various bets when not immersed in the digital realm....
2023-12-0529 min
Traffic to LeadsMatt McClellan: Solving Law Firms' Communication WoesAbout Matt McClellan: Matt McClellan, COO and Co-Founder of Hona, is a seasoned leader in business operations dedicated to revolutionizing how law firms engage with clients. Drawing on his extensive experience in hiring and training, Matt is focused on elevating the client experience from intake to case closure, ultimately enhancing law firms' efficiency and productivity. With a background in diverse industries and a passion for legal tech, Matt and his team at Hona are committed to shaping the future of client interactions for the legal professionals they serve.In this episode, Ted and Matt...
2023-11-1518 min
Experts SpeakBuild Trust by Chatting with a Human with Ted DeBettencourtTed DeBettencourt likes to chat. In fact, he and his team of humans will chat with your website visitors, pre-qualify them, and deliver them to you 24/7. This is a welcome twist to the chatbot world. You're going to enjoy this robust chat Ted and I had. Learn more about Ted at his website.
2023-11-0619 min
Traffic to LeadsConrad Saam: Safeguarding Law Firms in a Big Data WorldAbout Conrad Saam: After leading marketing efforts for Avvo, Conrad Saam founded Mockingbird, an online marketing agency focused exclusively on legal. Called the “Gary V of Legal”, Conrad is the author of Own the Map published by the American Bar Association and The FindLaw Jailbreak Guide, co-host of Lunch Hour Legal Marketing with Gyi Tsakalakis, a Google Small Business Advisor, and held positions for various ABA’s Practice Management marketing committees. A semi-professional bridge arsonist, Conrad enjoys publishing Cease and Desist letters from unscrupulous legal marketing vendors. He once bought the keyword, “mesothelioma lawyer” for $4.76. Conrad is the proud owner of Z...
2023-10-2533 min
Traffic to LeadsDan Brian: A Scrappy Approach to AI and Automation in Legal MarketingAbout Dan Brian: Dan Brian is the Marketing Director at Riddle & Brantley, a mid-size personal injury firm in North Carolina. With over 20 years of experience in digital marketing and a background in startups and agencies, Dan is passionate about implementing innovative and automated strategies for lead generation, demonstrated through his role as the founder of Marketing for Justice, a project he initiated while serving as Director of Digital Marketing for the firm.In this episode, Ted and Dan Brian discuss:The seamless integration of AI and automationRevolutionizing visual content through AI-powered toolsStrategies for...
2023-10-1924 min
Traffic to LeadsMichael DeLon: How Writing a Book Boosts Credibility and Client AcquisitionAbout Michael DeLon: Michael DeLon serves business experts and thought leaders to create a book without writing a word. As a #1 Amazon Best-Selling Author and America’s Foremost Authority on Credibility Marketing, he teaches how to establish and market your credibility to gain more clients. Business owners seek out Michael to clarify their message, make them a bestselling author, and set up their profitable podcast. They use his Credibility Marketing strategies to gain clients, get referrals, and grow their revenue. Since 2013, he has worked with business owners across the United States and internationally to establish and market their credibility....
2023-10-0425 min
Traffic to LeadsMaria Monroy: Unlocking SEO Success for Law FirmsAbout Maria Monroy: Maria Monroy is the Co-founder and President of LawRank, a leading SEO company for law firms. Since 2014, Maria has been a passionate advocate for and ally to LawRank’s attorney clients, helping them grow their brands, reach new clients, and ultimately achieve SEO success. She’s known and respected in the legal SEO industry for her expertise in digital marketing, as well as her ability to break down complicated concepts and terms and explain them in truly accessible ways.In this episode, Ted and Maria Monroy discuss:Maria's 10-year evolution from...
2023-09-2722 min
The Renegade Lawyer PodcastHarnessing the Power of Effective CommunicationI'm delighted to share my intriguing conversation with Ted Debettencourt, founder of Juvo Leads, on today's Renegade Lawyer podcast. A man of impressive cross-disciplinary skills, Ted has redirected his law degree and MBA towards business and marketing in a unique fashion. He shares how Juvo Leads harnesses individual-focused chat responses over robotic help, maximizing lead generation with considerable results. His insights into effective client communication and shrewd usage of marketing data are not to be missed. Tune in!Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005...
2023-09-2236 min