Shows
Revenue RehabFrom Doubt to Confidence: Mastering the C-Suite JourneyThis week on Revenue Rehab, host Brandi Starr takes the mic for an insightful solo episode in celebration of episode 149. Join Brandi as she reflects on the journey of Revenue Rehab and the evolution it sets to embark upon with its upcoming format relaunch. Brandi opens up about the podcast's inception, conceived during the pandemic as a dynamic alternative to traditional book launch events for "CMO to CRO: The Revenue Takeover by the Next Generation Executive," and evolved into a vital platform where marketing leaders find their voice and share collective challenges. In this intimate episode, Brandi...2025-02-2823 min
Revenue RehabMastering Conversion Rate Optimization: Closing the Gaps in Your Funnel This week, our host Brandi Starr takes the solo spotlight in the latest installment of Revenue Rehab, diving deep into "Quick Wins & Optimization" for your email nurtures. Join Brandi Starr, the insightful COO of Tegrita, as she navigates the pivotal "middle of the funnel," often referred to as the "messy middle." Leveraging her recent insights from the Winning by Design Revenue Architecture course, Brandi shares invaluable strategies for enhancing conversion rates and aligning your funnel goals with actionable tactics. Discover how small, incremental improvements can lead to significant gains in targeting and personalization, and why...2024-10-2332 min
Go-to-Market Playmakers13. Automating B2B Tech Marketing with Brandi Starr (Tegrita)The theme of our 13th podcast episode is Automating B2B Tech Marketing.
Joining our host Jeremy Balius to discuss all things content market automation is Brandi Starr from Tegrita.
Summary
Brandi Starr, COO of Tegrita, shares her journey in B2B marketing and the power of marketing automation.
She emphasizes the importance of personalization and the need to move away from one-size-fits-all campaigns.
Brandi discusses the common challenges organizations face with marketing automation, such as resource constraints, funnel problems, and data flow issues. She highlights the need for a...2024-10-0146 min
The Ripple: A Podcast from Wednesday WomenHow May It Help to Ruffle a Few Feathers? with Brandi Starr (Tegrita)Stop people pleasing and playing it small with inspiration from Brandi Starr, COO at Tegrita. She shares how a mixup on her very first day in a leadership position set the tone for the rest of her career.Questions for reflection: Where would it be helpful for you to get comfortable with ruffling a few feathers? How can you use empathy to diffuse tension? Find Brandi on LinkedIn: https://www.linkedin.com/in/brandistarr/ Learn more about Tegrita: https://tegrita.com Listen to Brandi's podcast, Revenue Rehab: https://www.revenuerehab.liv...2024-08-0720 min
Revenue RehabThe Case for Email: Why Executive Attention is Crucial This week our host Brandi Starr is flying solo for National Email Week. It’s all about understanding the unparalleled potential of email in B2B marketing. Brandi Starr, a visionary in B2B marketing and Chief Operating Officer at Tegrita, dives deep into why executive attention towards email strategy is crucial. Email is often underrated in B2B due to its low cost and perceived difficulty in measurement. In this insightful solo episode, Brandi unveils how email, when done right, can significantly impact lead generation, opportunity creation, customer retention, and more. She'll share data-driven cas...2024-06-1239 min
Revenue RehabTegrita at Ten: Innovations & Universal LessonsThis week our host Brandi Starr is joined by the rest of the Tegrita Executive team; Mike Geller, Rolly Keenan, and Max Stoddard. Mike Geller is the cofounder of Tegrita and is the firm’s principal technologist. Mike graduated from the famed Toronto Metropolitan University and wasted no time in building a 20-year career covering all angles of marketing technology consultancy. Mike’s a self-proclaimed coffee snob, an author, a Trekkie, a husband, and a proud dad to two children. Rolly Keenan is the Chief Revenue Officer at Tegrita and resides in Colorado. He is a born le...2024-01-241h 04
Revenue RehabThe Attribution Debate: What Level is Worth ItThis week our host Brandi Starr is joined by Drew Smith, CEO/Founder for Attributa. As the CEO/Founder for Attributa, Drew is passionate about helping B2B organizations solve complex marketing attribution challenges. With a broad range of marketing experience, including event management, partner marketing, web marketing, email marketing and most recently marketing/revenue operations, Drew understands the complex challenges that CMOs face when trying to tie disparate channels into a cohesive attribution story. On the couch in this week’s episode of Revenue Rehab, Brandi and Drew will tackle The Attribution Debate: What Lev...2023-12-0643 min
Revenue RehabAvoid the Hype: Making Smart Choices in Marketing TechThis week our host Brandi Starr is joined by Brian Cooper, Marketing professional and Author. Brian was most recently the Vice President of the Digital, Data, and Demand team at Juniper Networks. He has also served on the board of directors for the Advertising Research Foundation and the Marketing Science Institute. He is a frequent publisher, including an article titled “Don’t Buy the Wrong Marketing Tech” in the Harvard Business Review and a book titled “Custom Surveys Within your Budget.” Prior to Juniper, Brian served on the senior leadership team at RealityMine where he buil...2023-11-2931 min
Revenue RehabFrom Corporate to Creative: Navigating the Entrepreneurial JourneyThis week our host Brandi Starr is joined by Deevo Tindall, CEO of Fusion Creative. Deevo is an extraordinary Entrepreneur, Holistic Branding Strategist, and Content Creator who redefines brand narratives with innovation and authenticity. After a thriving corporate career spanning over 15 years, Deevo embarked on an audacious journey to rewrite the rules of branding through his own entrepreneurial venture. With an approach to branding that transcends superficial elements, Deevo understands that it's about crafting an immersive experience that resonates deeply with audiences. As the CEO of Fusion Creative, he orchestrates a symphony of touchpoints, ensuring...2023-11-2238 min
Revenue RehabFrom Doubt to Dollars: How Email Marketing Drove Unprecedented GrowthThis week our host Brandi Starr is joined by Denmark Francisco, CMO of BlackBox Consulting & Advisory. A seasoned marketing executive with 15 years of expertise driving revenue growth and achieving outstanding results for start-up ventures, Denmark’s career highlights include assisting four start-up’s in achieving successful acquisitions, contributing to a total value of $860 million. Denmark has achieved significant achievements as a CMO, such as catapulting KnowBe4's annual recurring revenue (ARR) from $62 million to $117 million within a single year. He also played a pivotal role in scaling Jive Communications from $15 million to $30 million ARR, leading to i...2023-11-1538 min
Revenue RehabThe Tipping Point: Signs You're Ready to Outsource Marketing EffortsThis week our host Brandi Starr is joined by Erik Huberman, CEO & Founder of Hawke Media and the Co-Founder of Hawke Ventures. CEO & Founder Erik Huberman launched Hawke Media in 2014, growing the company value to over $150M and working with 3,000+ brands worldwide. Hawke Media is the fastest-growing marketing consultancy agency in the United States, working with brands like Red Bull, Verizon, and Eddie Bauer. Erik has expanded his business portfolio with Hawke Ventures, which raised $25M in its second fund, and HawkeAI, which has helped over 5,000 companies benchmark analytics and improve results. Prior to...2023-11-0832 min
Revenue RehabEvents Reimagined: How AI is Shaping the New Normal in ExperiencesThis week our host Brandi Starr is joined by Eileen Page, Senior Vice President of Digital Solutions and Innovation at InVision Communications (IVC). Eileen spearheads IVC’s digital and technology innovation team, ensuring digital activations and experiences are executed to the highest standards. With 20+ years of expertise crafting break-through digital solutions for Fortune 1000 brands, she fuses strategy, creativity, and technical insight to create proprietary technology (apps, custom CMS) installations, virtual experiences, and digital campaigns for brands like DuPont, Siemens, Amway, Dell Technologies, and Oracle. On the couch in this weeks’ episode of Revenue Rehab, Brandi and...2023-11-0131 min
Revenue RehabEmail Fight Management: The Secret Engine Behind Email-Driven GrowthThis week our host Brandi Starr is joined by Rolly Keenan, Chief Revenue Officer and Mike Doane, Sr. Client Engagement Manager at Tegrita. Rolly Keenan is a CRO who resides in Colorado. He is a born leader and the key growth specialist at Tegrita as our CRO. Rolly brings 25 years of diverse experiences at the likes of LinkedIn, Oracle, Gallup, and the US Olympic Volleyball Teams. Graduating with his MBA in Marketing from Northwestern University’s Kellogg School of Management. Rolly has had some unique experiences in his career including making over 500,000 cold calls and he has ev...2023-10-2543 min
Revenue RehabCMO vs. CXO: Who Owns the Customer JourneyThis week our host Brandi Starr is joined by Brian Powers. Brian has a background managing customer operations and product management. Most recently, he was Chief Experience Officer (CXO) for a financial services firm. He's worked closely with Marketing to improve revenue, retention, and overall customer satisfaction. On the couch in this weeks’ episode of Revenue Rehab, Brandi and Brian will tackle CMO vs. CXO: Who Owns the Customer Journey. Links: Get in touch with Brian Powers on: LinkedIn Instagram Facebook Related Revenue Rehab Episodes Episode 19 - Voice of...2023-10-1832 min
Revenue RehabReading the Room: Mastering Body Language and Non-Verbal CommunicationThis week our host Brandi Starr is joined by Mark Raffan, CEO of Negotiations Ninja. Mark is an award-winning negotiation trainer, speaker, podcast host, well-known negotiation expert, and entrepreneur. He has coached executives and teams in some of the largest companies on the planet and has been featured in Entrepreneur, Forbes, Thrive Global, Supply and Demand Chain Executive Magazine (as a 2021 ‘Pro-to-Know’). Additionally, Mark has appeared on dozens of podcasts, including Make it Happen Mondays, The Brutal Truth About Sales, and The Insider’s Guide to Finance. On the couch in this weeks’ episode...2023-10-1136 min
Revenue RehabThe Heart of Marketing: Staying True to Brand Authenticity & PurposeThis week our host Brandi Starr is joined by Robin Bowling, VP of Marketing at Sentrics. Robin Bowling is a dynamic force in the marketing and leadership realm. Based just outside of Atlanta with her supportive husband, Gabriel, and their lively trio of dogs, Riley, Lola, and Batman, Robin has shaped an impressive 25-year trajectory in marketing. While she's got a natural talent for sales, her heart truly beats for genuine connections and innovative leadership approaches. On the couch in this weeks’ episode of Revenue Rehab, Brandi and Robin tackle The Heart of Marketing: Staying Tr...2023-10-0433 min
Revenue RehabEmotions in Motion: Marketing Strategies that Reach the Heart This week our host Brandi Starr is joined by Ellza Malok, CEO of Blue Monarch Group. Ellza is an award-winning CMO, who drives businesses into the future. With a data-driven and strategic mindset, she has led global marketing teams, spearheaded brand transformations, and achieved remarkable results. Her expertise lies in developing innovative strategies, leveraging data science, and captivating audiences through compelling storytelling. In addition to her role as CEO, Ellza is also the founder of Blue Monarch Group; a psychology-based marketing firm that helps brands change hearts and minds through their pr...2023-09-2734 min
Revenue RehabChanneling Success: Navigating the Creation of a Powerful Reseller Channel This week our host Brandi Starr is joined by Jim Berkman, Fractional CMO at GROW Powered/ New Zealand Trade and Enterprise. Jim is a seasoned marketing and growth leader with several decades of experience in the B2B start-up technology space. He has helped dozens of companies cross the chasm, scale, and achieve market leadership with successful exits. As a fractional CMO and board advisor, he has leveraged his expertise in strategy, product marketing, digital marketing, and competitive differentiation to help B2B start-ups grow and innovate. Passionate about empowering start-ups t...2023-09-2043 min
Revenue RehabFrom Chaos to Clarity: How to Get Your Marketing Data in Order This week our host Brandi Starr is joined by Steve LaChance, Founder, Speaker, and Author at discernr. Steve LaChance is an (inter)nationally recognized speaker, 4x entrepreneur, and author of the book Marketing for Product-Led Growth: Become a Company Leader through Credibility and Empathy. He teaches growth leaders to accelerate success by engaging their entire organization and customer base. On the couch in this weeks’ episode Brandi and Steve will tackle From Chaos to Clarity: How to Get Your Marketing Data in Order. Links: Get i...2023-09-1350 min
Revenue RehabThe Heart of Success: A Leader's Guide to Highly Engaged Teams This week our host Brandi Starr is joined by Stosh D. Walsh, Founder and Managing Principal at Constant Organizational Development. Stosh D. Walsh serves leaders and their organizations as a consultant, coach, facilitator, speaker, and writer. His direct, insightful, and encouraging style invites individuals and organizations to live with greater courage and create the best world they can envision. He began his career in traditional education settings, honing his leadership as a classroom teacher for middle school through college, and as a university residence life director and athletics coach. Aft...2023-09-0634 min
Revenue RehabDeciphering Customer Desires: From Insights to Brand Promise Delivery This week our host Brandi Starr is joined by Jim Combs, Vice President of Experience Strategy & Research at Human Spark. As VP of Experience Strategy & Research at Human Spark, Jim leads development and integration of digital and traditional brands, products, services, and marketing for global Fortune 1000 companies. Jim is one of those rare individuals who lives and breathes at the experience design intersection of creative, business, and technology. He has over 25 years of experience leading successful teams and global, strategic-level initiatives for clients including Philips Healthcare, 3M, Cox Communications, AT&T, UPS...2023-08-3036 min
Revenue RehabRevenue Takeover on Revenue Rehab: Author Discussion This week our host Brandi Starr is joined by special guests, Mike Geller, President, Co-Founder and Chief Technology Officer at Tegrita and Rolly Keenan, Chief Revenue Officer at Tegrita. Mike Geller, Rolly Keenan and Brandi Starr are co-authors of the book CMO to CRO: The Revenue Takeover by the Next Generation Executive. Mike Geller is the cofounder of Tegrita and is the firm’s principal technologist. Mike graduated from the famed Ryerson University, Toronto and wasted no time in building a 15-year career covering all angles of marketing technology consultancy. Mike’s a se...2023-08-2348 min
Revenue RehabMy Journey with Alex Levin: From Product Manager to CEO This week our host Brandi Starr is joined by Alex Levin, Co-Founder and CEO at Regal.io. Along with his roles as is Co-Founder and CEO of Regal (formerly Regal Voice), he also leads the GTM (Go-To-Market) teams. Prior to Regal.io, Alex was a product manager at Personal and Thomson Reuters, and then joined Handy (acquired by ANGI in 2018) as an early employee. At Handy and then ANGI Alex led growth and marketing. Alex grew up in New York and graduated with a Bachelor of Arts fro...2023-08-1634 min
Revenue RehabPersona Puzzles: Overcoming Challenges in Crafting Effective Buyer Personas This week our host Brandi Starr is joined by Jim Kraus, President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights. BPI’s buyer persona research and workshop methodologies have become the gold standard for thousands of marketers in hundreds of companies worldwide that rely on these studies to reveal everything a prospective buyer needs to know and experience to have confidence in their solution. Marketers use these insights to develop strategies and messaging that drive more leads, improve conversion rates, and helps sales hit their numbers. In addition to...2023-08-0931 min
Revenue RehabContent ROI: How B2B Teams Measure & Optimize for Success This week our host Brandi Starr is joined by Steffen Hedebrandt, Chief Marketing Officer & Co-Founder at Dreamdata. Dreamdata is a Revenue Attribution Platform that collects, joins, and cleans all data to give an insightful value to your business. Steffen is a subject matter expert in connecting marketing activities with revenue. He has an exceptional growth mindset, is data-driven by heart and loves all parts of scaling the commercial side of a business. A notorious growth hacker with a successful track record of scaling businesses and building teams at...2023-08-0234 min
Voicemails with RachelHow Do You Define and Effectively Communicate Your Thought Leadership? [with Tegrita’s Brandi Starr]Brandi Starr is COO of Tegrita, who hosts the Revenue Rehab podcast. She met up with Rachel at a recent event, and left her a voicemail—how do you define your thought leadership strategy? And how do I bring my own thought leadership to the table when I’m the interviewer on my show to help my expertise shine? Rachel has 5 steps to help hone in on your thought leadership strategy, and some solid tips for bringing that into your podcast. It starts with asking really good questions. Listen to Revenue Rehab: https://www.revenuerehab.live...2023-07-2707 min
Revenue RehabThe Ecosystem of Content: A Harmony of Strategy, Vision, and Brand Integrity This week our host Brandi Starr is joined by Lindsey Hawkins, Founder, and President of Be More Nimble consulting. Lindsey is a dynamic professional who combines her artistic background, problem-solving abilities, and leadership acumen to create impactful results in the business world. Throughout her career, Lindsey has had the opportunity to work with some of the largest brands in the world, showcasing her expertise in the fields of art, design, and communications. Her involvement in the operations of creative content and digital transformations, from large IT training programs to Fortune 500 content ecosystems, demonstrates her versatility a...2023-07-2636 min
Revenue RehabThe Power of Podcasting: Cultivating Brand Love through Authentic Stories This week our host Brandi Starr is joined by Rachel Downey, Founder & CEO at Share Your Genius. Rachel is the founder and CEO of Share Your Genius, an award-winning podcast production company. With an innate ability to connect with humans first on all levels, plus her years of work in B2B marketing, live performance, and large-scale events, she and her team of strategic producers create brand shows that drive real engagement and impact. On the couch Brandi and Rachel will tackle The Power of Podcasting: Cultivating Brand Love through Authentic St...2023-07-1938 min
Revenue RehabFilling the Void: Strategies to Overcome the Executive Competency Gap This week our host Brandi Starr is joined by Abi Williams, Chief Revenue Officer at Lead Not Lag. Abi has spent 20+ years in Venture Capital and PE-backed companies of varying sizes in the SaaS, B2B space such as Oracle, META, LinkedIn, Pluralsight, Udemy, and Oliva as a revenue leader. She has also excelled in driving sustainable profitability for businesses, improving bottom and top-line revenue performance for scaleups. Abi’s expertise is focused on three areas. One is Fractional CRO; helping CEOs fill in strategic and tactical GTM voids such as mappi...2023-07-1236 min
Revenue RehabChampion Tracking: Unearthing Hidden Pipelines in B2B Marketing This week our host Brandi Starr is joined by Braxton Carr, Revenue Enablement Director at UserGems. Braxton Carr is passionate about building enablement programs that feature coaching at the center and reflect the skills and growth opportunities of reps on the team. Before leading Enablement departments, Braxton cut his teeth as a mid-market and enterprise AE, selling in the MarTech space. When not in the office, you can find Braxton downhill skiing in the winters and scuba diving in the summers. On the couch Brandi and Braxton wi...2023-06-2832 min
Revenue RehabSustaining Success: The Integral Role of Customer Success in Revenue Teams This week our host Brandi Starr is joined by Georgie Papacostas, VP of Customer Success at Sales Assembly. Georgie is a third-culture kid born in the US to Greek immigrants who grew up in the Middle East. She began her career in the public sector at the Embassy of Cyprus, conducted health care research as an analyst at the Advisory Board Company in Washington, DC., and taught English in Spain and Ethiopia. Leaping into SaaS and Customer Success in 2015, her first Customer Success role was at HubSpot’s Dublin, Ireland office, wher...2023-06-2135 min
Revenue RehabAI Powered Content Creation: Key Considerations When Getting Started with AI This week our host Brandi Starr is joined by Ryan Johnston. Ryan is a marketing executive with deep expertise in demand generation. From highly verticalized and ABM motions in the enterprise to PLG motions at start-ups, he has seen it all and built go-to-market strategies at multiple B2B tech companies along the way. In his most recent role, he caught the AI wave early as VP, Marketing at Writer. On the couch, Brandi and Ryan will take on AI Powered Content Creation: Key Considerations When Getting Started with AI. 2023-06-1434 min
Revenue RehabOutsource to Outperform: Unlocking Growth by Embracing External Expertise This week our host Brandi Starr is joined by Taft Love, founder of Iceberg RevOps. Iceberg RevOps is a service that helps sales and marketing teams with their operation needs. Taft is also the head of sales for DocSend, a Dropbox company. When he's not focused on sales or revenue operations, Taft is usually spending time with his wife and son or volunteering as a medical transport pilot. On the couch, Brandi and Taft will tackle Outsource to Outperform: Unlocking Growth by Embracing Exte...2023-06-0736 min
Revenue RehabMarketing for Every Stage: Strategies for Pre-Launch, High Growth, and Mature Companies This week our host Brandi Starr is joined by Kaycee Kalpin, Chief Marketing Officer at Premier, Inc Kaycee is a graduate of Florida State University, with a bachelor’s degree in political science, and holds a Master of Business Administration (MBA) from American University. In her role as Chief Marketing Officer for Premier, Kalpin is responsible for creating a bold brand and delivering memorable customer experiences that lead to growth for the company. She joined the company in 2013 and during her tenure, she has built an innovative, agile, and strategic marketing team...2023-05-3140 min
Revenue RehabExecutive Burnout Roundtable: Recognizing, Recovering, and Re-entering This week our host Brandi Starr is joined by Neelu Kaur, Karen Mangia and Hannah Holden for a roundtable discussion on executive burnout. Neelu Kaur is the Author, Facilitator and Executive Coach at Neelu Kaur Leadership + Wellness. Neelu holds a BS from NYU’s Stern School of Business, an MA in Social & Organizational Psychology from Columbia University and is a certified NLP Master Practitioner and Coach from the NLP Center of New York. She has 15 years of experience specializing in Adult Learning & Leadership Development in Financial Services, Consulting, and the Tech Industry. She focuses on leadership, mindfulness, and...2023-05-2449 min
Revenue RehabExecutive Burnout: Turning the Tide for a Healthier Leadership Journey This week our host Brandi Starr is joined by Lisa Kelly, President and Founder at Workplace Wellness Centre of Excellence and Ruvi Makuni, Global Workplace Wellness Specialist and Certified Stress Master Coach at Fit.Active.Toned. As the President and Founder of Kelly Wellness Consulting Inc. and the Workplace Wellness Centre of Excellence, Lisa has been cultivating healthy changes in workplaces and individuals across the globe for over 25 years. Through her WWCOE certification and training programs, consulting, and corporate solutions, Lisa’s mission is to create an innovative and collaborative landscape for Workplace Wellness that fost...2023-05-1743 min
Revenue RehabInbox Enlightenment: Transforming Old Advice into New Revenue This week our host, Brandi Starr, is joined by Jeffery Hassemer, Chief Marketing Officer at Adaptigent. Jeff has over 20 years of experience helping organizations elevate their market position and reinvigorate their product development. He is a forward-thinking marketing executive and strategist who currently leads the marketing and product management teams at Adaptigent, a software company, where he helps companies bring their core systems to life through application integration. Jeff holds a Bachelor of Arts in Economics and Business Management from Ripon College. He has also earned certification in Successful Product Management and...2023-05-1034 min
Revenue RehabFrom Transactions to Trust: The Role of Relationship Sales This week our host, Brandi Starr, is joined by Matt Green, CRO at Sales Assembly. Matt has led sales and operations for multiple hyper-growth, venture backed tech companies. In these roles, he oversaw personnel management, strategic planning, and sales leadership in multiple markets across the U.S. Earlier in his career, Matt served in leadership roles in both Fortune level and boutique investment banks where he led business development teams and served as Interim Head of Sales for multiple portfolio companies. Matt now helps run the first and...2023-05-0342 min
Revenue RehabThe Art of the Scrappy ABM: How to Achieve Big Results Without Big Ad Spend This week our host, Brandi Starr, is joined by Mason Cosby, Director of Demand Generation at Sales Assembly. Mason specializes in building Scrappy ABM programs on low budgets that drive high impact. Serving as the Marketing Lead at numerous boutique size, bootstrapped businesses, Mason has sourced over $2.5M in the past 2 years, driving an 8X ROI. Mason Cosby creates no-nonsense practical marketing execution that drives revenue on which he posts daily content on LinkedIn. In this week’s episode of Revenue Rehab, on the couch Brandi and Mason...2023-04-2639 min
Revenue RehabThe Ever-Evolving Role of RevOps: Challenges and Opportunities This week our host, Brandi Starr, is joined by Brad Rosen, President at Sales Assembly. Brad is a proven GTM (Sales, CS, Strategic Partnerships) and Operations leader. He has extensive experience in growing B2B GTM teams - including being employee #3 at G2 - and a passion for Revenue Operations. He is a firm believer that a well built out RevOps organization can be a true differentiator to driving efficient and effective growth. In this week’s episode of Revenue Rehab, on the couch Brandi and Brad delve into: The Ever-Evolving Role...2023-04-1930 min
Greg Ballard Adaptive Executive Podcast32 - Using Language of Service with Tegrita's Rolly KeenanYour host, Greg Ballard, talks with the CRO of Tegrita, Rolly Keenan. Tegrita is a marketing automation and strategy consultancy that focuses on providing scalable, flexible, and manageable marketing. They work with your team to increase your success with fewer resources. Their team of consultants stays on top of pivotal changes in the martech landscape.To learn more about Rolly's work, click HERE.PODCAST INFO Leave us a 5-Star Review on Podchaser (If we are not 5 stars yet, email us and let us know where we need to improve.)Think you'd...2023-04-1230 min
Revenue RehabAI and Marketing: A Love Story in the Making This week our host, Brandi Starr, is joined by Nicole Leffer, CMO AI Advisor at A. Catalyst, LLC. A CMO AI Advisor and marketing strategist, Nicole is known for harnessing the power of AI to revolutionize marketing success. Nicole is a pioneer in AI-driven marketing, with over a year and a half of hands-on experience deploying AI across content, performance, demand generation, social media, product marketing, and more. Her passion for empowering marketing teams with cutting-edge AI skills and strategies has established her as a trusted collaborator for tech CEOs, CMOs, VP...2023-04-1243 min
Revenue RehabThe Flaws of Marketing Attribution: Exploring the Limitations of Software-Based Solutions This week our host, Brandi Starr, is joined by Andrew Bolis, Fractional CMO & B2B Growth Advisor. Andrew has 15 years of marketing experience. He has built and led global marketing teams of up to 20 people across both North America & Europe. He has successfully driven revenue growth from Series A to Series E stages at start-ups. Most recently, he was a full-time CMO at a Series B tech company. Currently, Andrew is a Fractional CMO working with a several B2B start-ups in a part-time capacity to help them drive growth. ...2023-04-0527 min
Revenue RehabTikTok for B2B: Advice for CMOs Considering Experimenting This week our host, Brandi Starr, is joined by Lacey Miller, an accomplished marketing professional with over 10 years of experience in the start-up industry. With a passion for data-driven marketing and social media analytics, Lacey has established herself as a foundational marketer who has helped numerous start-ups achieve their growth goals. Throughout her career, Lacey has worked with start-ups of varying sizes and industries and has a proven track record of delivering successful marketing strategies that have driven growth and revenue. She has a deep understanding of consumer behavior and a ke...2023-03-2934 min
Revenue RehabRevOps as a Growth Driver: Why CMOs Need to Invest This week our host, Brandi Starr, is joined by Rosalyn Santa Elena, Founder & Chief Revenue Operations Officer at The RevOps Collective. Rosalyn has over 20 years of experience leading GTM & Revenue Operations at several enterprise companies and high growth start-ups. As the Founder and Chief Revenue Operations Officer of The RevOps Collective, Rosalyn is on a mission to Elevate, Empower, and Enable Revenue Operations to be the strategic differentiator of every organization to optimize the end-to-end customer journey and power The Revenue Engine. Rosalyn is also an advisor for several high-growth start-ups, an...2023-03-2232 min
Revenue RehabPersonal Brand Building on LinkedIn: Option or Requirement + Tips for How This week our host, Brandi Starr, is joined by Christopher Roche, CEO at Catalyst Consulting. Chris Roche is the Founder and CEO of Catalyst Consulting, a full-service revenue and pipeline growth focused marketing agency. Catalyst specializes in partnering with B2B SAAS companies on both strategy and execution of demand generation. In this week’s episode of Revenue Rehab, Brandi and Chris discuss the pros, cons, and everything in-between when it comes to Personal Brand Building on LinkedIn: Option or Requirement + Tips for How. Links: Get in...2023-03-1533 min
Revenue RehabBuilding Trust: 3 Ways to Gain More Credibility With the C-suite This week our host Brandi Starr is joined by Stacey Danheiser, the Founder and CMO at Shake Marketing Group. Stacey Danheiser is a seasoned marketing executive specializing in building go-to-market strategies and high-performing marketing teams for scaling b2b organizations. Helping to transform over two dozen B2B enterprises from product pushers to customer-value led organizations, Stacey’s approach to grow revenue and profits through targeted, cohesive marketing and sales has led her clients to achieve 118% year over year revenue growth, Inc 5000 listings, over $200 million in closed sales, 90% marketing team retention, customer ‘sweet spot’ growth of 207% year over y...2023-03-0841 min
Revenue RehabSales Management Misconceptions: Why the Most Popular Techniques Don't Work This week our host Brandi Starr is joined by Rene Zamora, Part-Time Sales Management Consultant at Sales Manager Now. Rene is one of the original Fractional Sales Managers, founding Sales Manager Now in 2006 after a 25-year corporate career in sales and sales management. In 2018 he authored Part-Time Sales Management, a guide written for small business owners who manage their sales teams. He has consultants working for him, his business is growing, and he loves to give and share. In this week’s episode of Revenue Rehab, on the couch Brandi and Rene dig into Sales Ma...2023-03-0136 min
Revenue RehabThe #1 Reason CMOs Get Fired: Lack of Alignment With Their CEO This week our host Brandi Starr is joined by Kip Knight, author, coach, and Operating Partner at CMO Coaches, a national coaching network for marketing leaders. Kip is also an Operating Partner at Thomvest, a $500 million VC fund based in the Bay Area Kip, a Board member at Netbase Quid, a leading consumer analytics company, and a Senior Advisor with Drake Star Partners, an investment bank specializing in the technology and communication sectors. Kip has worked in over 60 countries, starting his career at P&G in brand management. He has held numerous senior executive roles...2023-02-2234 min
Agile Marketing Interviews | Agile Marketing Blog - Home of Marketing Agility PodcastAgile Marketing in an Agency Environment with Brandi Starr of Tegrita
Joining us is Brandi Starr. She is the COO of Tegrita, a full-service marketing technology consulting firm, host of the Revenue Rehab Podcast and someone who is passionate about helping people and teams succeed. She shares how they are leveraging Agile in their work and with clients.
Transcript
Jim Ewel
Brandy, can you share with us what motivated you to adopt?
Brandi Starr
Our marketing team was fairly new and we were getting things done but it felt like everything was taking forever. We tended not really h...2023-02-2120 min
Revenue RehabBrand Positioning: Achieving Growth, Even with Non-Mission Critical Offerings This week our host Brandi Starr is joined by Brendan Dell, Messaging Expert & Tech Executive at Brendan Dell. A positioning and messaging expert to top technology brands, Brendan’s clients include Expedia, ADP, HP, YC and 99 Start Ups portfolio companies, and many others. His book the 12 Immutable Laws of High-Impact Messaging shares rules for standing out in crowded markets. Brendan’s new course, $1B Pitch, examines the 8 elements of $1B pitches. His podcast Billion Dollar Tech reaches founders, executives, Venture Capitalists and Private Equity investors globally. In this week’s episode of Revenue Rehab...2023-02-1527 min
Revenue RehabIn-House vs Outsourced: The DebateThis week our host Brandi Starr is joined by B2B marketing leader, Adi B. Reske. Adi has many years of experience as a B2B marketing leader, she is an entrepreneur with a love of coffee and traveling and is an aspiring birthday cake baker living in Boston, MA. In this week’s episode of Revenue Rehab, join Brandi and Adi on the couch as they discuss a hot topic in marketing; In-House vs Outsourced: The Debate. Links: Get in touch with Adi B. Reske on: LinkedIn Subscribe, li...2023-02-0831 min
Revenue RehabThe Modern Marketing Playbook: Advice for Early-Stage Tech Start-upsThis week our host, Brandi Starr, is joined by Joseph Reynoso, founder and CEO at Tierra Nueva Interactive. Joe is a sustainable growth advisor with 12 years of integrated experience designing, activating, measuring, and optimizing go-to-market strategies for early & mid-stage tech companies. A B2B Demand Generation Strategy firm, Tierra Nueva Interactive is focused on helping SAAS founders and their teams reduce waste, increase pipe, and accelerate sales velocity in more customer-centric way. In this week’s episode of Revenue Rehab, and likely of particular interest to early-stage SaaS tech heads of marketing, listen as Brandi an...2023-02-0132 min
Revenue RehabAd Privacy Legislation: What It Means, What It Doesn't, & Why There's No Need to PanicThis week our host, Brandi Starr, is joined by Gary Kibel, a partner at law firm Davis+Gilbert LLP in New York City, in the Digital Media, Technology & Privacy Practice Group. Gary is a Certified Information Privacy Professional (CIPP) and a member of the Publications Advisory Board of the International Association of Privacy Professionals (IAPP). He advises ad tech companies, advertising agencies, publishers, brands, and other commercial entities regarding transactions for interactive media, behavioural advertising, social media, programmatic media buying, affiliate marketing, data collection and usage, and other emerging products and services regarding a wide range of...2023-01-2534 min
Revenue RehabMy Journey with David Meyer: Starting From 6 People in a LivingroomThis week our host Brandi Starr is joined by David Meyer, Managing Director SD Services / Chief Revenue Officer at Clarify. As a co-founder of Clarify, David has been intimately involved in every aspect of growing the business from 6 people in a living room to the 180 people they are today. Clarify services global and scale-up technology companies to help create sustainable revenue growth through the provision of Sales, Marketing and Talent consulting and services. David’s experience in selling and leading sales teams working with high value technology ($100,000s to $10s of millions) into En...2023-01-1831 min
Revenue RehabKickstarting Lead Flow: Strategies and Tactics to Becoming a Content MachineThis week our host, Brandi Starr, is joined by Carly J. Cais, Founder & CEO at RevvSpark. Carly is an expert in streamlining B2B technology companies to ignite rapid growth. One of her most effective strategies in achieving this is her 5-step process which focuses on Sales, Positioning, Acquisition & Assessment, Responsibility, and Kickstarting Lead Flow. She helps SaaS companies gain market traction, build inbound, increase closing, fill the pipeline, and scale, specializing in companies in the Startup to Scaleup phase (Seed - Series B), below $25M in revenue. As a speaker, Carly has...2023-01-1131 min
Revenue RehabInfluencer Marketing: Leveraging Leaders & Advocates to Drive DemandThis week our host, Brandi Starr, is joined by Dan Dillon, Chief Marketing Officer at Reveal Mobile. Dan is responsible for all aspects of Reveal Mobile's marketing strategy, execution and measurement centered on generating qualified demand, sales pipeline and MRR. He has nearly 20 years of software marketing experience with expertise in marketing and sales alignment, revenue marketing, positioning, and messaging, influencer marketing, content marketing, and PR. In this week’s episode of Revenue Rehab, Brandi and Dan Dillon dive into the hot topic of Influencer Marketing, with an important distinction: B2B Influencers. Join us for...2023-01-0429 min
Revenue RehabMarketing & Sales Divide: Perspective from Both SidesThis week our host Brandi Starr is joined by Amelia Taylor, Strategic Sales & Lead Evangelist at regie.ai and Tara Pawlak, Head of Marketing at GetAccept. Amelia is known as a daily challenger of the status quo, a devoted mother of 2, a former D1 athlete, and highly skilled in the art of sales communication. She specializes in content creation for modern GTM teams, meeting buyers where they ""live"", GTM strategies, strategic sales techniques, social revenue generation, brand building, and SDR coaching backed by EQ + IQ. Tara is a B2B Marketing leader who has a p...2022-12-1442 min
Revenue RehabMy Journey Mike Simmons: An Uncommon Career Path to GTM LeadershipThis week our host Brandi Starr is joined by Mike Simmons, Fractional (CRO) Sales & Success Leader at Catalyst Sale. Mike has worked in high growth tech companies over the past 22+ years as an individual contributor and leader. With pivotal roles at UPS, SmartForce (acquired by SkillSoft), O’Reilly Media, and with clients such as Intel, Microsoft, MIT, the Walt Disney Company, Full Sail University, and a number of early-stage start-ups. A coach, an enabler, and a leader who knows that legacy is built through developing better leaders, Mike’s work is built on a combination of p...2022-12-0742 min
Revenue RehabGated vs Non-Gated Content: Taking Sides on the IssueThis week our host Brandi Starr is joined by Wendy White and Jaime Romero in a conversation centered around Gated vs Non-Gated Content: Taking Sides on the Issue. Wendy is the CMO at Daxko and Jaime is the Vice President of Corporate Marketing at Fortinet. With an agile mindset of a start-up CMO combined with the broad operational, financial depth of a F100 executive, and as a high-tech marketing expert, Wendy White’s business acumen combined with her technical expertise is a 1 - 2 punch. She drives tangible business, revenue, and brand results, transforming and revitalizing teams, building ma...2022-11-3041 min
Revenue RehabMy Journey with Tyler Shields: Analyst, Investor, CMOThis week our host Brandi Starr is joined by Tyler Shields, CMO at JupiterOne. Tyler advises, guides, and operates high tech start-ups primarily in the B2B cyber security space. As a former market analyst, engineer, product manager, marketing leader, and partnership manager, Tyler builds and grows businesses – in all aspects. He is a board advisor or board member at multiple firms and an investment advisor for multiple venture capital and debt firms and his experience includes starting, leading, and growing companies including JupiterOne, CA Technologies, Sonatype, Signal Sciences, Veracode, Symantec, LURHQ, Secureworks, and @Stake. As...2022-11-2334 min
Revenue RehabCompetitive Intel vs. Competitor Obsession: Striking the Right BalanceThis week our host Brandi Starr is joined by Tiziana Barrow, Founder and CEO at Tilagia and Gerardo Dada, CMO at Catchpoint. On the couch Brandi, Tiziana and Gerardo will tackle Competitive Intel vs. Competitor Obsession. Tiziana Barrow has spent the last 20+ years of her career in the B2B high tech Industry in key positions, including VP of Marketing, Principal Marketing Consultant, Director of Competitive & Market Intelligence, and Analyst Relations. Passionate about building strategies, innovative campaigns, and the teams that thrive to deliver, Tiziana is very much a change agent marketer who finds satisfaction in...2022-11-1635 min
Revenue RehabCollaborative Not Cookie Cutter: A New Approach to Event SponsorshipThis week our host Brandi Starr is joined by Phil Stanley, Senior Strategist at InVision Communications. Phil lives in the Boston area with his wife and has a son, 28 years old, and a daughter who is 25 years old. Phil is focused on the B2B space and is adept at listening and consulting with his clients to understand their aspirations, goals, and objectives to create unique experiences. Phil is responsible for translating market conditions into insights, recommendations, and positive outcomes for clients. He has worked with brands such as Splunk, ServiceNow, Intel, Nvidia, Microsoft and IBM. ...2022-11-0935 min
Revenue RehabCMO Exit: Securing a Coveted Board SeatThis week our host Brandi Starr is joined by Coco Brown and Sabrina Hannam. Coco is the Founder & CEO at Athena Alliance and Sabrina is the CEO & Board Chair at Boardswell. On the couch Brandi, Coco and Sabrina will tackle CMO Exit: Securing a Coveted Board Seat. Athena Alliance has helped thousands of leaders grow and advance in their executive careers and has brought over 400 women to corporate boards from growth stage private companies to name brand public companies. And as the founder and CEO, Coco has personally worked with hundreds of top leaders, CEOs, and boards t...2022-11-0242 min
Revenue RehabAligning with Sales: Listening, Saying No, and Creating a Positive Feedback LoopThis week our host, Brandi Starr, is joined by John Brezinsky, VP of Global Product Marketing for Searchmetrics. A technology company, Searchmetrics helps enterprises increase revenue by leveraging insights from search data. John has also worked for some of the largest companies in the world, like Pearson, as well as feisty start-ups like FiscalNote. In that time, he has built product marketing teams and launched successful campaigns that drive business. John’s passions include messaging, competitive positioning, and saltwater aquariums.In this week’s episode, Brandi and John tackle the relationship between Marketing and Sales teams. In thei...2022-10-2633 min
Revenue RehabWeb3: What it Means for B2B MarketersThis week our host Brandi Starr is joined by Hana Jacover, the Chief Hype Officer & Coach at Hype House Consulting. After 10+ successful years of building and executing marketing and marketing operations strategies for B2B Tech companies, Hana started seeing a critical pattern. Not around campaign performance or KPIs, the latest marketing jargon, tools, and technology...but around the people. This most essential pillar seemed to be experiencing burnout, imposter syndrome, hyper-productivity without desired results, lack of management training, and more. And the most impacted? The high performers who are giving their all and likely stepping into...2022-10-1941 min
Revenue RehabEvent Sponsorships: Value or WasteThis week our host Brandi Starr is joined by Elizabeth Irvine, the VP of Marketing for MarketMuse, where she drives the content, demand generation and sales enablement initiatives for the organization. Elizabeth spent over eight years at TechTarget, five of which were in London where she built the site marketing department for the new European branch spanning four international markets and languages. She spent a year at Gartner, building an audience for their marketing-focused product as well as a year at an early-stage start-up, Code Ocean. Elizabeth joined MarketMuse in 2018 as the first full-time marketer...2022-10-1234 min
Revenue RehabManaging Through Rough Times: How to Lead with Vulnerability and AuthenticityThis week our host Brandi Starr is joined by Max Stoddard, Chief of Staff at Tegrita. Max is passionate about enabling growth and success and loves seeing anything run more smoothly and people achieve more because of her contribution. Throughout much of her career, at both start-ups and within established companies, Max has successfully flipped existing, outdated processes on their heads to streamline and add sanity to obsolete approaches. Max has mentored many colleagues and helped others build their careers. In this week’s episode, on the couch, Brandi and fellow ‘Tegritan’ Max tackle Managing Through...2022-10-0537 min
Revenue RehabGrowth & Scaling: Achieving a Successful Exit as CMOThis week our host Brandi Starr is joined by Meagen Eisenberg, CMO of TripActions. Meagen has spent over 20 years in high-tech, previously at MongoDB (Nasdaq: MDB) and on the board of G2, Terminus and Reactful. Before MongoDB, Meagen was VP of Demand Generation at DocuSign (Nasdaq: DOCU). Named Top 25 for B2B Marketing Influencers, Meagen has advised over 30 tech companies such as Loom, Branch.io, CoreOS, and Productboard, 7 of which were acquired in the past few years. Meagen has an MBA from Yale SOM, and a B.S. degree in MIS and a minor in...2022-09-2825 min
Revenue RehabGrowth is a Holistic Objective: Measuring Success Across the Revenue CycleThis week our host Brandi Starr is joined by Duane Dufault, Head of Revenue at SellingSaas & 1build. Duane is a college dropout, construction worker who made a complete shift in his life over a decade ago so he could be home for his kids. He’s sold just about everything from newspapers, toilets and flooring, printers door to door, to SMB Saas and mid-market, all the way up to fortune 100 Enterprise Software. You name it, Duane has sold it, sold into, or helped someone else sell it.In this weeks’ episode, Growth is a Holistic Obje...2022-09-2137 min
Revenue RehabSecret Sauce of Data: Leveraging Product Data for SaaS Marketing LeadersIn this episode of Revenue Rehab, Brandi Starr is joined by Mona Akmal. Mona is the CEO and co-founder at Falkon, a go to market intelligence platform with a mission to replicate successful deals for sales and marketing teams. As a product and engineering veteran with over 10 years of managing product teams at companies such as Microsoft, Zulily, Code.org and Amparity, Mona loves building solutions to technically difficult problems. She has helped build many products, businesses and teams from zero to scale, including taking doc in the cloud OneDrive and Office from 1 million to 1 billion, and from zero to 11 million in ARR at Amparit...2022-09-1430 min
Revenue RehabConsidering Being a Fractional CMO? Tips to Get You StartedIn this episode of Revenue Rehab, Brandi Starr is joined by Angus Robertson. Angus is a fractional CMO with Chief Outsiders and co-chair of the Comp TIA business applications and advisory council. Chief Outsiders consists of more than 100 fractional CMOs, who help companies grow through best-in class marketing strategy and execution. Previously, Angus was CRO at a business continuity firm Axcient where he managed sales, marketing and partner success. Angus was also EVP of Marketing at Conversant acquired by OneTrust, CMO at insightsoftware and VP of Product Marketing at public telecoms company Spirent. On the couch, Angus and Brandi will...2022-09-0731 min
Revenue RehabUn-Siloed: Leading a Single Revenue TeamThis week our host Brandi Starr is joined Helen Baptist, a COO and member of the executive team at PathFactory. Responsible for all revenue and customer satisfaction, Helen also leads sales, marketing, partnerships, and customer experience and is the executive sponsor of the DE&I committee. Helen started her career as a secretary and has held numerous GTM team positions, including marketing, customer success, and business development, allowing her to bring an end-to-end view of the customer journey to playbooks she has developed and deployed.In this weeks’ episode, Un-Siloed - Leading a Single Revenue Team, Helen and...2022-08-3136 min
Revenue RehabJourney + Process: Unlocking the Values of Existing CustomersThis week our host Brandi Starr is joined by Ed Frame founder of Exemplify based in Melbourne, Australia. Ed designed Exemplify to help businesses work with customers that truly appreciate them, with a focus on getting qualified leads that turn into long-term, satisfied customers. Ed has established a “Customer Longevity Framework”; turning buyers into repeat customers, brand advocates and referral partners without increasing your ad spend. Working with his clients to improve customer experience, Ed uses the power of Hubspot CRM and Email Automation, implementing these through workshops and strategic customer mapping sessions. in this week...2022-08-2438 min
Revenue RehabMeaningful Pipeline: More Spend is NOT the AnswerThis week our host Brandi Starr is joined by Shift Paradigm VP & Sr Principal advisor Jen Anderson-Alonzi where they discuss Pipeline Strategies for CMOs. Jen Anderson-Alonzi is a CMO and GM with nearly 20 years of experience in transformation, turnaround, and scaling businesses. Jen has built out more than half a dozen revenue organizations, turned around a failing enterprise, launched new products and divisions, and scaled fledgling start-ups. She's currently an executive with Shift Paradigm, a marketing strategy and technology consulting firm that helps organizations solve the invisible problems that hurt performance, aligning them from top-to-bottom around growth....2022-08-1742 min
Revenue RehabCMO Exit Strategies: Fractional CMOThis week we are joined by Alon Waks and Will Scott. Alon Waks is a 4-time CMO/marketing leader and seasoned enterprise software executive, having helped B2B and SaaS companies scale and expand their GTM over 20 years. Alon focuses on inbound, outbound and ABM, with compelling B2B2C content and results-based marketing programs. Will is a Fractional CMO, with 25 years international experience leading B2B Technology Marketing and Product Management teams. He is also a partner in the B2B Product Marketing agency, Aventi Group, and is also a Program Leader at Kellogg...2022-08-1035 min
Revenue RehabVoice of the Customer: Understand Your Customers' Needs and FeelingsThis week our host Brandi Starr is joined by Vice President of Marketing at Ekos, Christina Kyriazi. In this episode, Brandi and Christina are tackling the impact and importance of understanding your customers’ needs. A self-proclaimed data nerd turned marketer; Christina Kyriazi has a deep passion for data driven marketing that puts the customer at the forefront of every decision. Through her obsession of analyzing results to get to the heart of customer needs, Christina strives to passionately amplify the voice of customers at every business meeting, effectively staying on top of ever shifting and evolving marketplaces and...2022-08-0327 min
Revenue RehabCMO In Residence: Leading at a Venture Capital FirmThis week our host Brandi Starr is joined by CMO in Residence Eric Eden to discuss Leading at a Venture Capital Firm. As the Chief Marketing Officer at InGO, with 20 plus years of experience in technology marketing for internet services and SaaS solutions, Eric Eden joins Brandi in discussing the ins and outs of the role of a CMO at a Venture Capital Firm. Sharing his expertise stemming from real life experience building successful marketing teams, implementing marketing technology solutions effectively, driving demand in B2B marketing and increasing shareholder value with best-in-class marketing initiatives...2022-07-2730 min
Revenue RehabClean Up on Aisle 11: Turnaround Strategies When You've Inherited a Dysfunctional TeamThis week our host Brandi Starr is joined by Patrick Ward to discuss Turnaround Strategies When You've Inherited a Dysfunctional Team. Our guest, Patrick Ward is the VP of Marketing for Rootstrap, a custom software development consultancy that digitally transforms companies like MasterClass & Google, along with A-List Celebrities like Tony Robbins & Snoop Dogg. "In my current role,” says Patrick, “I inherited a ‘growth-hacking’ oriented team that failed to drive any meaningful revenue for the business - in 2 years I built a predictable pipeline from scratch (0-$36M), a team that delivers results the same as one 3X th...2022-07-2041 min
Revenue RehabBuilding a Diverse Team: Challenges in Recruiting Diverse TalentIn this episode of Revenue Rehab, Brandi Starr is joined by marketing strategist Carol Grant, who has over 20 years’ marketing experience across multiple areas including product marketing, digital, retail, enterprise, and SaaS. As the CMO at Syndio, a SaaS company focused on helping large enterprises achieve workplace equity, Carol is uniquely positioned to join Brandi in discussing strategies on how to build a diverse team. This week Brandi and Carol walk us through how to begin, where to focus and what strategizing looks like when it comes to diversifying your teams. So, grab a p...2022-07-1344 min
Revenue RehabService-Market Fit: Mastering Market Fit Isn't Just for Product OrgsThis week Brandi Starr is joined by Emily Maxie, CMO at Very, to discuss Service-Market Fit. Emily is a builder who loves solving problems that no one has ever solved before. Emily has led product-market fit strategy at two high-growth tech start-ups, resulting in five-year revenue growth of 1200% at Very, an Internet of Things consulting company, and successful Series A and B rounds for a total of $31.6M in funding at Skuid, a SaaS platform for customizing Salesforce applications. From the nitty gritty of product-market fit vs. service-market fit, to figuring out your total addressable...2022-06-2935 min
Revenue RehabFinding Your Circle: The Importance of Community for Personal GrowthThis week our host Brandi Starr is joined by not one but two experts to discuss Finding Your Circle - The Importance of Community for Personal Growth. Who better to discuss this topic than Matt Heinz of CMO Coffee Talk and Mike Rizzo, the Community-led Founder of MO Pros? Matt Heinz has 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries, and company sizes. Hi career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer...2022-06-2242 min
Revenue RehabDemand Generation: What's Working, What's Not and the Role Messaging PlaysIn the episode “Demand Generation: What's Working, What's Not and the Role Messaging Plays”, Brandi Starr is joined by Jamie Walker, SVP of Global Marketing at Keyfactor. Jamie is responsible for leading a high-performance marketing team that drives brand, demand and experience. Prior to Keyfactor, Jamie held various marketing roles at high-growth start-ups leading all aspects of demand marketing, including client up-sell, digital, testing optimization, account-based marketing, field marketing and channel marketing. In this episode, Brandi and Jamie discuss focusing beyond the numbers, Brand vs. Demand Generation and how to get the most out of your campaigns. 2022-06-1537 min
Revenue RehabCustomer Advocacy: The Key to Winning at NetNew and RetentionIn the episode, ‘’Customer Advocacy: The Key to Winning at NetNew and Retention’’, Brandi Starr was joined by Adrian Chang, Senior Director, Field & Customer Marketing at Mindtickle. Adrian’s experience as an award-winning executive comes with more than 17 years of hands-on experience. His accolades to date include orchestrating marketing programs and customer success initiatives for generating win-win outcomes for B2B and B2C environments. In this episode, Adrian discusses the importance of customer advocacy; the necessity of putting the customer first, and allowing the end customer and their experience to guide marketing - particularly within B2B environm...2022-06-0839 min
Revenue RehabPerfecting the Customer Experience: Addressing the Changing Buyer JourneyIn this episode of Revenue Rehab, Brandi Starr is joined by Yushau Sodiq Vice President of Verint. Yushau is a marketing executive with over 20 years of experience in all things marketing, including digital, product, and operations, his career spans Fortune 500, consulting, and start-ups working with some of the world's largest brands, like Behr Paint, Dell, and Coca-Cola. He’s also co-host of the popular Podcast 'F the Joneses', with his Physician and Life Coaching wife, Dr. Diana. In this episode, Yushau shares some key insights into how and why we should shift from the linear imagery of th...2022-06-0139 min
Revenue RehabCelebrate Your Small Wins: Leading to Create a Collaborative CultureThis week our host Brandi Starr is joined by Avnita Gulati to discuss The importance of Celebrating Small Wins and how it leads to Creating a Collaborative Culture. Avnita is the Sr. Director, Global Marketing Ops and Strategy at Visa, Inc. Avnita is a forward thinker that has transformed the marketing organization to scale by developing frameworks for cross-functional alignment, campaign management, content strategy and MarTech investment. Brandi and Avnita discuss the connection between work culture, celebrating wins and team dynamics. And the diagnosis is positive and optimistic! By the end of this...2022-05-2530 min
Revenue RehabConscious Uncoupling for CMOs: Moving Sideways to Move UpIn this episode of the Revenue Rehab, Brandi Starr is joined by Adam New-Waterson. Adam is the Startup Executive at HYE Partners. On the couch Brandi and Adam will tackle Conscious Uncoupling and the need to Move Sideways to Move Up and why it’s something CMOs and Marketing Executives should be doing. On the bleeding edge of technology, Adam New-Waterson has pioneered advancements in marketing automation, sales development, account-based marketing, and product-led growth for 15 years. He’s implemented his own advice and transitioned to Head of Product and Interim CTO for sales and marketing solution Stack Moxie.2022-05-1836 min
Revenue RehabThe People Part of Leading Marketing: Employee Development and Organizational CompetencyIn the episode, ‘’The People Part of Leading Marketing: Employee Development and Organizational Competency’’, Brandi Starr was joined by Maija Hurst, a marketing strategist who has worked for big-name brands such as REI and LG to leverage data driven insights to evangelize purposeful marketing content. In this episode, Maija discusses the importance of nurturing employees, offering advice such as including your fresh-out-of-college intern leadership meetings. Why? Because, the more you invest in your employees, the more likely it is they’ll stick around, grow, and make great strides for themselves, their team, and their organization - providing a win-win for everyone i...2022-05-1135 min
Revenue RehabYour Company Rep Matters: How GenZ is Flexing Their Purchasing PowerIn the episode “Your Company Rep Matters: How GenZ is Flexing Their Purchasing Power”, host Brandi Starr is joined by Ali Jawin, VP of Global Marketing and Lexi Taylor, Director of Content Marketing at The RepTrak Company. Ali and Lexi discuss tackling corporate reputation with data backed examples and trends. What is reputation really? From Sustainability to Diversity, Equity, and Inclusion, listen to dig right into how consumer perception necessitates that companies prioritize stepping up, not just to execute promises made but also communicate when they have followed through. Does social media matter to your reputation? We discuss company condu...2022-05-0434 min
Revenue RehabPrivate Equity Pitfalls: PE Dynamics & How They Can Get in the WayIn the episode “Private Equity Pitfalls: PE Dynamics & How They Can Get in the Way”, Brandi Starr was joined by Jenn Steele, the VP of Marketing at Reprise, a demo creation platform that helps companies sell their product with their product. An enthusiastic advocate for Product-Led Growth (PLG), she is excited to get the word out about how Reprise helps companies increase their conversion rate by 60%. In this episode, Brandi and Jenn discuss how the dynamics of private equity can present as obstacles for a CMO. Since the structure of PE firms is largely dictated by the boar...2022-04-2728 min
Revenue RehabMaking of a Brand: Brand is Everything, Everything is BrandIn the episode “Making of a Brand: Brand is Everything, Everything is Brand”, Brandi Starr was joined by Russ Somers, CMO of Lytho. Russ has led marketing for B2B companies including TrustRadius, TrendKite (acquired by Cision), and Invodo (acquired by Industrial Color Labs). Russ is focused on helping power the creative and marketing teams that power major brands, and on having an awesome time while doing so. In this episode, Russ shares his insight on the journey of rebranding. Having taken Lytho through a renaming and rebranding the entire company (which included a merging of two companies) in a shor...2022-04-2033 min
Revenue RehabEveryone Has an Opinion: Building Influence Across the OrganizationIn episode four of the Revenue Rehab podcast, ‘’Everyone Has An Opinion: Building Influence Across the Organization’’, Brandi Starr was joined by Christina Del Villar, A Silicon Valley Marketing Executive Consultant, and author who helps companies transform, grow and scale, by leveraging technology. In this episode, Christina discusses how marketing professionals need to be recognized as the company revenue generators that they are. The main revenue generators have traditionally been associated with sales, but as Christina points out, without marketing, companies have no leads. Emphasizing the importance of feeling empowered to help generate revenue, Christina believes that every person in the c...2022-04-1332 min
Revenue RehabOut With The Old...Or Not: Change ManagementIn episode three of the Revenue Rehab podcast, ‘’Out With The Old...Or Not: Change Management’’, Brandi Starr was joined by Tiffany Chisholm Okirika, award winning marketing technology leader, and founder and CEO of Skyspace Global, a marketing technology firm. In this episode, Tiffany brings a unique perspective of how to avoid resistance to change within an organization. Tiffany discusses how a lack of communication with the people who are involved with change is often the root cause of resistance. Tiffany and Brandi also discuss the reluctance to change to new technologies, particularly pertaining to people who are experts in a certai...2022-04-0617 min
Revenue RehabLadylike in the Conference Room: F%$# That, Bring Your Authentic SelfIn episode two of the Revenue Rehab podcast, Ladylike in the Conference Room, Brandi Starr was joined by Andrea Lechner-Becker to discuss authenticity in the workplace, and how women in particular, can face more difficult barriers when it comes to bringing their true selves to work. Full of no nonsense advice, self-deprecating humor, and raw honesty, this podcast episode is guaranteed to open your mind to the reality of working as a woman within the corporate environment. Andrea discusses the experience of being the only female executive amongst all-male teams, and how being acutely self-aware helped her to overcome...2022-03-3031 min
Revenue RehabThe Anti-Bias CMO: How pro-growth CMOs can help eliminate unconscious bias in marketingIn episode one of the Revenue Rehab podcast, The Anti-Bias CMO, Brandi Starr was joined by MK Getler to discuss the biases that exist in everyday life, and how these biases also permeate marketing in today’s world. MK and Brandi discussed humans’ tendencies to put everything in boxes - to categorize gender, nationality, and ethnicity - and how we can overcome this, particularly when it comes to marketing. MK recommended a remedy to bias in the workplace: an anti-bias committee, consisting of people with varying backgrounds and life experience, who can help reduce bias in marketing collateral, as well as e...2022-03-2333 min
Revenue RehabIT, the Ally Revenue Teams NeedNot Including IT in Revenue Discussion Can Stifle Growth To marketing leaders IT is more often viewed as a roadblock than an ally. IT is typically thought of as a back-office function focused on governance, security, infrastructure, etc. Rarely is IT brought into strategic discussions on revenue. This week’s guest Monique Weeks, Vice President of Information Technology at PT Solutions Physical Therapy, comes to the couch to challenge the norm. “Customer experience is what drives revenue, the way that people interact with your brand at every touch point is why they choose to buy, why they choose to stay...2022-02-2423 min
The Revenue EngineFrom CMO to CRO. The Revenue Takeover with Brandi Starr, COO at TegritaThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Is the Chief Marketing Officer best positioned to be the next Chief Revenue Officer? Who is best suited to bring the entire end-to-end revenue process together? In this episode of The Revenue Engine Podcast, Rosalyn discusses this sometimes controversial topic with Brandi Starr, a long-time marketing executive, business owner, and best-selling co-author of CMO to CRO, The Revenue Takeover by The Next Generation Executive. They also discuss the evolution of the role that Marketing pl...2021-10-3032 min
CMO Conversations with Tricia GellmanMeasuring What Matters (With Tegrita’s Brandi Starr)“If someone sneezed, they were a lead.”
….Can you believe that’s the way marketers used to measure things? Neither can Brandi Starr. She’s the COO of Tegrita and is on a mission to change the way marketers align and action around measurement. On this episode of CMO Conversations, Tricia and Brandi talk about why measuring ROI to lead isn’t measuring ROI at all and how marketers can use metrics to bring the whole revenue team together. Because as we all know – what gets measured is what gets done.
Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. Y...2020-09-1043 min
CMO Conversations with Tricia GellmanMeasuring What Matters (With Tegrita’s Brandi Starr)“If someone sneezed, they were a lead.”
….Can you believe that’s the way marketers used to measure things? Neither can Brandi Starr. She’s the COO of Tegrita and is on a mission to change the way marketers align and action around measurement. On this episode of CMO Conversations, Tricia and Brandi talk about why measuring ROI to lead isn’t measuring ROI at all and how marketers can use metrics to bring the whole revenue team together. Because as we all know – what gets measured is what gets done.
Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. Y...2020-09-1043 min
StrategyCastEpisode 181: Marketing to Motivate, with Brandi Starr of Tegrita Consulting Group“When you focus on what the person WANTS, you can technically sell something without ever talking about the features and benefits.” Brandi Starr is the COO and managing consultant of the Tegrita Consulting Group, an Atlanta-based company focused on providing a Return on Marketing Investment (ROMI) and securing their clients’ success. Brandi is a true Modern Marketing Maven. She believes marketing magic happens at the intersection of strategy, creativity, and technology. Brandi's 15-year career has spanned a variety of industries and marketing disciplines. Her expertise includes demand generation and nurture strategy, business process transformation, controlling email frequency, and cu...2018-07-0535 min