Shows
Human in the LoopInside Fire TV & Alexa Advertising: Full-Funnel Strategies with Amazon’s Charlotte MayesPodcast Summary:In this episode, Teikametrics CEO Alasdair McLean-Foreman sits down with Charlotte Maines, Director of Fire TV Business and Devices Advertising at Amazon, to explore how Fire TV, Alexa, and other Amazon devices are transforming the advertising landscape. From full-funnel strategies and AI-powered personalization to GenAI-powered creative production and campaign accessibility for e-commerce brands, this conversation is packed with actionable insights for any brand advertising on Amazon.Timestamped Episode Outline:00:00🔹 Introduction: Charlotte Mayes’ role at Amazon and her history with Fire TV00:40 🔹 Fire TV’...2025-06-2425 minHuman in the LoopAMC Demystified: Smarter Ad Strategies for SellersIn this episode of Human in the Loop, host Cameron Yoder welcomes Jeff Cohen to break down Amazon Marketing Cloud (AMC)—Amazon’s powerful, privacy-safe analytics tool. Jeff explains why AMC is crucial for understanding customer journeys, optimizing ad spend, and increasing conversions by leveraging full-funnel insights.Listeners will walk away with a clear understanding of how AMC works, why it’s a must-have for advertisers, and how brands are already leveraging it to maximize their Amazon advertising ROI.The episode also covers real-world case studies, including how Funko and Connolly (a French skincare brand)optimized their budge...2025-05-0521 minHuman in the LoopAdapting to Tariffs: Strategies to Stay ProfitablePodcast SummaryIn this episode of Human in the Loop, we tackle a major challenge ecommerce sellers are facing right now: rising tariffs. With new import duties hitting products sourced from China and beyond, sellers are being forced to rethink everything—pricing, advertising, and inventory strategy.Cameron breaks down how these tariffs are impacting profitability, and what actions sellers can take right now to protect their margins. From adjusting ACOS targets and reallocating ad spend, to strategic pausing and shifting product focus, this episode is a tactical guide to staying profitable in a high-cost environment....2025-04-2417 minHuman in the LoopInside TikTok Shop with Adolfo FernándezIn this episode of Human in the Loop, host Cameron Yoder sits down with Adolfo Fernandez, Head of Product Strategy & Operations for TikTok’s eCommerce division, recorded live at ShopTalk. Together, they dive into the rise of TikTok Shop, how creativity and automation are powering eCommerce success, and what brands need to know to win in 2025.Adolfo shares insights on what makes TikTok content convert, how AI is shaping advertising with tools like GMV Max, and why authenticity will always be the cornerstone of TikTok’s commerce experience.Timestamps:0:00 – Introduction to Adolfo an...2025-04-1609 minHuman in the LoopThe TikTok Content Playbook: How to Build, Engage & Sell on TikTokKate successfully built a brand from scratch using TikTok, leveraging organic virality, strategic content, and a customer-first approach. This episode dives into her journey, from launching a unique product (a diaper-shaped heating pad) to overcoming Kickstarter hurdles, and ultimately using TikTok and Instagram to build a thriving ecommerce brand. Kate shares her content strategy, the difference between TikTok and Instagram, and how she balances quality vs. quantity in content creation.⏳ Key Timestamps• 00:00 – Introduction: Kate’s success story with TikTok• 00:44 – The unique product idea & inspiration• 01:32 – How a viral TikTok post ch...2025-04-0221 minHuman in the LoopLessons From the Front Lines: Launching Brands on AmazonIn this episode of Human in the Loop, Cameron Yoder sits down with Stephen Geary, CEO and Co-Founder of Accelerazon, an Amazon-specific marketing agency. Together, they tackle one of the biggest challenges in eCommerce today: launching and scaling a new brand on Amazon in 2025.With Amazon’s massive marketplace becoming increasingly competitive, many brands struggle to gain traction against well-established players. Stephen breaks down the key barriers new brands face, how Amazon’s algorithm is shifting, and the strategic steps sellers can take to boost visibility, drive traffic, and ultimately win on Amazon.2025-03-1920 minHuman in the LoopRufus AI: The Game-Changer Every Amazon Seller Needs to Understand🎙 Episode SummaryIn this episode of Human in the Loop, host Cameron Yoder welcomes Kiri Masters, an expert in retail media and ecommerce, to discuss the evolving role of AI in online shopping. The conversation dives deep into Rufus AI, Amazon’s AI-powered shopping assistant, and its implications for ecommerce sellers. They explore how AI is reshaping product discovery, search relevance, and advertising on Amazon, while also touching on broader AI trends that could redefine the way consumers shop in the near future.⏳ Key Timestamps1:00 – Kiri’s background in...2025-03-0520 minHuman in the LoopEnchanted Scrunch: It's So Easy, a Kid Could Do ItEnchanted Scrunch represents an entirely new way of doing business today. Dasha’s (the founder's) ability to create an instant connection with her audience through content is an inspiration to re-think the way many approach selling a product online, while building a community at the same time. Branding is changing. The way people shop online is changing. Dasha is an incredible example of how to do things differently, and how to create a true connection with your audience.The goal in this episode is to walk you through Dasha's story behind Enchanted Scrunch, to s...2025-02-1929 minHuman in the LoopHow to Transform Your Amazon Listings With(out) AIIn the latest episode of Human in the Loop, Cam and Emma delve into the fusion of artificial intelligence and technology to enhance product listings.
They dissect the hurdles sellers confront in crafting impactful listings amidst fierce competition. Their dialogue underscores AI's pivotal role in researching, preparing, and brainstorming for listing optimization while stressing the necessity of verifying AI-generated content.
Additionally, they explore the integration of AI tools like ChatGPT into the listing creation process, advocating for deeper AI copywriting and personalized messaging. They also touch upon leveraging reviews within ChatGPT and the strategic incorporation of...2025-02-0546 min
The Checkout Point by Blikket.co - Weekly eCommerce Insights DigestWeek 4 - eCommerce Shakes & Security Breaks: Amazon Layoffs, GoDaddy Breach, and Social Media ShiftsSend us a textStep into the fast-paced world of eCommerce with "The Checkout Point," where insights meet innovation. In this week’s episode, host Max takes you on a riveting 20-minute journey through the latest developments that are shaking up the industry. From seismic organizational shifts to groundbreaking strategies, get ready to dive deep into the news that matters. 🚀Uncover the drama behind Amazon’s recent layoffs—what's fueling these strategic moves, and how will this ripple through the eCommerce landscape? Learn why staying informed is critical as we discuss the repercussions and opportunities of these...2025-01-2021 minHuman in the LoopUnlocking Profit Potential: A Fireside Chat with VeeqoSummary of the Podcast Episode
The podcast episode is a discussion between Cameron Yoder and Michelle Lough, head of product at Veeqo, during the Amazon Accelerate event. The conversation focuses on the challenges sellers face in managing their sales, inventory, and profitability across multiple channels, and how Veeqo's Profit Analyzer helps solve these problems. They dive into the specifics of Veeqo's product suite, which includes shipping software, inventory management tools, and advanced profitability insights. The conversation highlights the importance of real-time data for decision-making, the pain points sellers experience with manual data aggregation, and...2024-12-1921 minHuman in the LoopAmazon's Generative AI Revolution: Empowering Sellers Through Video and ImagesPodcast Summary
In this episode of Human in the Loop, Cameron Yoder sits down with Dan Whaley, Senior Manager of Generative AI Video at Amazon Ads, to explore how generative AI is transforming creative production, particularly in video and image generation. They discuss the challenges sellers face in producing engaging content and how AI tools, like Amazon’s Image Generator and Video Builder, are revolutionizing the way businesses create and optimize their advertising campaigns. With insights into the future of generative AI, this episode highlights how AI empowers sellers to save time, scale campaigns, and...2024-12-1713 minHuman in the LoopTransforming Seller Support with AI: A Conversation with Amazon’s Aishwarya MuraliPodcast Summary
In this episode of Human in the Loop, host Cameron Yoder dives into a conversation with Aishwarya Murali, Senior Manager of Product Management at Amazon, about innovations in AI-powered seller support. Aishwarya shares insights on integrating AI to enhance the seller experience, the journey from idea to implementation, and the transformative impact of generative AI on customer service. The discussion also covers Amazon’s commitment to responsible AI development, data accuracy, and the vision for the future of seller support.
Key Timestamps
• [00:00:34] - Introduction of Aishwa...2024-12-1221 minHuman in the LoopDecoding Buyer Intent: A Data-Driven Approach to Global Marketplace Success Episode Summary:
In this episode of Human in the Loop, Cameron interviews Nataliia, CEO of Netpeak, a global digital marketing agency. The discussion explores strategies for understanding buyer intent across platforms, the importance of data-driven decisions, and leveraging AI in digital marketing. Nataliia offers insights into platform-specific marketing tactics, emerging marketplaces, and future trends for eCommerce and digital marketing.
2. Main Timestamps:
00:05:12 – Introduction of Nataliia and Netpeak
00:06:31 – Importance of understanding buyer intent across platforms
00:07:27 – Discussion on platform-specific behaviors (Meta, Google, Amazon, Walmart, Etsy)
00:17:00 – Significance of data-driv...2024-12-0443 minHuman in the LoopLessons Learned from a Top Amazon Agency: Michael Maher’s Blueprint for SuccessPodcast Summary
In this episode of Human in the Loop, Cameron Yoder hosts Michael Maher, Chief Idea Officer of Cartology, a brand domination agency specializing in helping sellers thrive on Amazon. They discuss the challenges e-commerce sellers face today, including the complexities of Amazon, the abundance of data, and the importance of focusing on the right metrics. Michael shares his journey from selling on marketplaces like eBay and Sears to building a successful agency and dives into the strategies that sellers can use to succeed in today’s competitive landscape.
Timestamps of Key...2024-12-0245 minHuman in the LoopThe Maitrix Unveiled: Mastering the 8 P’s of AI for eCommerce SuccessOverview / Summary
In this episode of Human in the Loop, Cameron Yoder speaks with Chris Perry and Oskar from FirstMovr, delving into artificial intelligence (AI) and its growing impact on the consumer packaged goods (CPG) and eCommerce industries. The conversation revolves around the integration of AI, focusing on the “8 P’s” of AI in go-to-market strategies. They explore the evolution of AI, from machine learning to generative AI, and discuss its practical applications and limitations in eCommerce. The episode emphasizes AI’s role in shaping future commerce, offering sellers actionable insights on how to adapt and leverage AI effec...2024-11-2050 minHuman in the LoopFireside Chat with Amazon: AI-Powered A+ ContentSummary of the Podcast Episode:
The episode focuses on the integration of A+ content and generative AI within Amazon’s brand content management system. The conversation, led by Cameron and guest Lauren Currie from Amazon, explores how these advancements can streamline the content creation process for sellers on Amazon. Topics include new features in A+ content, the importance of shoppable content, the role of generative AI in easing content creation, and best practices for using both A+ and AI tools. The episode emphasizes how these tools improve customer experience, boost brand engagement, and drive higher conversion rates....2024-11-0618 minHuman in the LoopAmazon Q3 Earnings Call RecapJoin Ben Rey and Cameron Yoder as they dive deep into a summary of the Amazon Q3 Earnings Call Recap!2024-10-3123 minHuman in the LoopUnlocking Walmart Connect: A New Era of Retail AdvertisingIn this episode of Human in the Loop, Cameron Yoder talks with Shefali, Director of Product Marketing at Walmart Connect, about the growing role of Walmart Connect in retail media advertising. They discuss the unique advantages of Walmart’s omnichannel approach, leveraging first-party data, and recent enhancements to Walmart Connect’s advertising tools, such as dynamic bidding. Shefali shares key insights on how advertisers can optimize campaigns, improve retail readiness, and effectively use Walmart’s platform to drive business results.
Outline with Time Stamps
• [00:00 - 00:03]: Introduction to the episode and gues...2024-10-3013 minHuman in the LoopQ3 Data Deep Dive: Amazon vs. Walmart - Key Insights as We Head into Q4Summary of the Episode:
In this data-driven episode of Human in the Loop, host Cameron Yoder and Teikametrics expert Laura Pattison dissect Q3 performance data for Amazon and Walmart. With a focus on key metrics like CPC, conversion rates, and advertising efficiency, they discuss how brands can navigate rising costs and evolving shopper behaviors. As Q4 and the holiday shopping season loom, the insights shared offer valuable takeaways to help brands plan smarter ad strategies and make data-driven decisions for the critical months ahead.
00:00 - 00:10 | Introduction
00:10 - 01:12 | Overview of Q3...2024-10-2925 minHuman in the LoopBenchmark Blitz: Prime Day | Big Deal Days RecapEpisode Overview:
In this episode of Human in the Loop, Cameron Yoder interviews Laura about Amazon’s “Prime Big Deal Days,” exploring the event’s overall performance compared to previous years. The conversation dives into consumer behavior, advertising trends, and external events like Hurricane Milton and the upcoming election that affected shopper activity. The episode offers detailed insights into advertising metrics such as traffic, cost per click (CPC), and conversion rates, and provides strategic recommendations for future sales events, especially during Cyber Weekend and Q4.
Episode Outline with Timestamps:
0:08 - 0:45: Introduc...2024-10-2318 minHuman in the LoopUnlock the Power of User Generated Content on Amazon & BeyondEpisode Summary:
In this episode of Human in the Loop, Justin Willhite, a seasoned video producer and influencer, dives deep into the world of User Generated Content (UGC) on Amazon.
Drawing from his years of experience, Justin explains how UGC, particularly video content, is becoming an essential tool for brands to build credibility and drive conversions.
He discusses Amazon’s increasing focus on video through its Inspire feed and Creator Connections, and highlights the importance of peer validation through influencer videos. Justin also provides practical advice for brands on whether to create UGC th...2024-10-0238 minHuman in the LoopAmazon Accelerate Predictions: AMC, Generative AI, Sponsored TV & More🚨 Predictions for Amazon Accelerate 🚨
Amazon Accelerate is here, and that means the latest and greatest announcements and innovations for sellers on Amazon..
What do our experts expect to see this year in Seattle?
Spoiler alert: Potentially lot of AMC and AI involvement this year.2024-09-1703 minHuman in the LoopBuilding Your Moat: How to Make Your Brand Irreplaceable with Steve RolleEpisode Summary
In this episode, Steve Rolle shares his e-commerce journey and delves into the concept of "the moat." The moat represents creating a robust defense around a brand, making it irreplaceable in the marketplace. Steve emphasizes the necessity of a great product, effective marketing, and protection strategies to establish a moat. He underscores the importance of dominating top search positions on platforms like Amazon to drive sales.
Steve and Cameron Yoder discuss how a true moat comprises well-reviewed quality products at various price points, forming a coalition of competitors. They explore strategies to create...2024-09-111h 05
A Beginner's Guide to AIThe AI Advantage: How Small Businesses Can Compete Like GiantsIn this episode of "A Beginner's Guide to AI," we explore how artificial intelligence isn't just for tech giants but is a game-changer for small and medium enterprises (SMEs). Discover how AI can automate routine tasks, predict customer behavior, and create personalized marketing campaigns, making these powerful tools accessible and affordable for businesses of all sizes. We dive deep into real-world applications, with a case study on how Teikametrics helps SMEs optimize their operations and advertising strategies, leading to significant growth and success.
Tune in to get my thoughts, don't forget to subscribe to our Newsletter!
Want to get in contact? Write me an email: podcast@argo.berlin
This podcast was generated with the help of ChatGPT, Mistral, and Claude 3. We do 2024-08-3117 min
Coach2Scale: How Modern Leaders Build A Coaching CultureAI - Your Replacement or Your Edge? - Ben Rey - Coach2Scale - Episode # 054In this episode of Coach2Scale, Matt welcomes Ben Ray, the Chief Revenue Officer at TeikaMetrics. Ben explores and debunks the myth that only one personality type is successful in sales, emphasizing the value of diverse skill sets and approaches. The conversation moves to changes in the sales profession post-pandemic, touching on the hybrid and remote work models, and their implications for team dynamics and client interactions. Ben shares his beliefs on personalized training, leveraging tools like DISC and Real Colors for effective team development. Takeaways: Personalize Your Approach: Leaders sho...2024-08-2748 minHuman in the LoopWalmart Q2 Earnings Call Recap: Ad Growth, Food Prices, & Global ExpansionSummary
In this episode of Human in the Loop, we dive into Walmart's latest earnings call and explore the key highlights from their major annual event, Let's Grow 2024. Laura Pattison, Senior Director of Strategy and Insights at Teikametrics, and Ben Ray, Chief Revenue Officer, provide expert analysis on Walmart's growth strategies and Q2 Earnings Call, focusing on international expansion, Walmart Connect's advertising success, the impact of grocery price trends on consumer behavior, and much more.
Key Takeaways:
International Growth: Walmart's international markets, particularly in China and India, are driving significant revenue growth, with international sa...2024-08-2711 minHuman in the LoopBrand Building on Amazon: The Importance of MeasurabilityIn this episode, we dive into brand building on Amazon with guest Nikhita from Amazon. Nikhita explains the crucial differences between a brand and a seller, emphasizing the importance of brand recognition for accessing programs that enhance customer education and brand awareness.
We also introduce the Build Your Brand page, a comprehensive resource within Seller Central offering tailored recommendations and programs for various brand-building goals. Key metrics discussed include branded search ratio, repeat customer rate, conversion rate, and star rating. Looking ahead, Amazon plans to introduce additional metrics and personalization features to help brands focus on specific...2024-08-2128 min
Unpacking the Digital ShelfTikTok Seems to Have Cracked the Code on Social Shopping, with Ben Rey, Chief Revenue Officer at TeikametricsDid you know that of the users who have engaged with TikTok Shop, 71.2% of them have bought a product? Smells like social shopping to me! Their advancements, from getting in the fulfillment game to an affiliate program, are driving some really impressive results with Gen Z, with acquisition costs still lower than other channels. Are you playing? Should you be? What’s working? What’s not? Here we are with Ben Rey, Chief Revenue Officer at Teikametrics, to get all the answers for you to refresh or create your TikTok Shop strategy.2024-08-1237 minHuman in the LoopAI and Omnichannel Excellence: A Blueprint for Success with Lauren Livak GilbertSummary
In this episode, host Cameron Yoder sits down with Lauren Livak Gilbert to delve into the intersection of omnichannel strategies and artificial intelligence (AI) in the e-commerce landscape. They cover the current selling environment, the hurdles brands encounter, and the crucial need to excel at foundational practices. The discussion highlights the benefits of diversifying across various marketplaces and the pivotal role data plays in shaping strategy.
On the topic of AI, they examine its impact on scalability, efficiency, and the evolving consumer shopping experience. Emphasizing the importance of clear goals and value when integrating...2024-08-0742 minHuman in the LoopAmazon Q2 Earnings Call Recap: Growth in Amazon's Ads & AI BusinessAmazon's recent earnings call revealed a revenue increase year-over-year, but a miss in terms of expected growth, leading to a slide in Amazon shares.
The enormity and success of Amazon's diverse portfolio, including AWS and content on Prime Video like The Boys, is still impressive.
This conversation recaps the primary takeaways from Amazon's Q2 earnings call, including a specific focus for advertisers and ecommerce sellers alike.
We discuss everything from Amazon's growth in the ads business compared to Meta and Google, to AWS and AI investment, Rufus (an AI-powered product recommendation engine within...2024-08-0220 minHuman in the LoopBenchmark Blitz: Prime Day 2024 Summary & TeikawaysJoin us in this lightning-fast episode of Benchmark Blitz as we dive into the metrics and trends that shaped Prime Day 2024. Host Cameron Yoder and data expert Laura Pattison break down the most crucial data points from this year's Prime Day, offering insights into traffic, costs, conversions, ad sales and more.
📈 Highlights:
Discover the significant year-over-year traffic increase, particularly in the 10 days leading up to Prime Day.
Learn about changes in ad spend and how it influenced overall cost and click-through rates.
Understand the nuanced changes in conversion rates and average order value (AOV).
Get insights into...2024-07-2424 minHuman in the LoopBenchmark Blitz: Key Insights from H1 on Amazon & WalmartIn the latest episode of Human in the Loop, our very own Laura Pattison explores key data and insights from H1.
Laura will help unpack exactly what's happening across Amazon and Walmart - how they compare against each other, and what's happening individually in each marketplace as well.
We've summarized key data points, below, but highly encourage listening to the full episode to understand what's happening in the market.
🔍 Efficiency Comparison:
Walmart's efficiency declined by 11% year over year in H1 2024, while Amazon saw a sm...2024-07-1024 minHuman in the LoopThe Battle of Giants: Walmart's Strategy Against Amazon's DominancePodcast Description:
Join Cameron Yoder on this insightful episode of Human in the Loop, where he dives deep into the dynamic competition between Walmart and Amazon with special guest Ryan King, CEO of BlueRyse. They explore Walmart's evolving marketplace strategies, its unique strengths, and how it’s setting itself apart from Amazon. Discover the technological advancements Walmart is implementing, the role of its physical stores, and its future in the omnichannel retail landscape. Whether you're an experienced seller or new to the e-commerce game, this episode offers valuable insights and fresh perspectives on the Walmart vs. Amazon deb...2024-06-2643 minHuman in the LoopLala Hijabs: Tie-Dye, TikTok, and the Future of Content in CommerceSummary
In this episode, the founders of Lala Hijabs, Sanaa and Will, discuss the intersection of technology, content, and e-commerce.
They share how their brand started out of necessity during the COVID-19 pandemic and quickly gained attention through TikTok, and how they set themselves apart in a hyper-competitive market.
The founders emphasize the importance of their partnership and how their different strengths contribute to the success of the brand, and highlight the impact of their content in educating and connecting with their audience.
Lala Hijabs has experienced rapid growth and expansion...2024-06-1234 minHuman in the LoopSimplicity in a Complex World: The State of Ecommerce with John MerrisIn this episode, we dive deep into the world of e-commerce and traditional retail with John Merris, former CEO of Solo Stove and Solo Brands. John shares his extensive experience and insights on the current state of the industry, emphasizing the importance of simplicity amidst increasing complexity.
From multichannel strategies to leveraging technology and authentic content, John provides valuable advice for navigating the ecommerce landscape in 2024 and beyond.
Tune in to learn how to maintain simplicity and achieve growth in today's competitive market.
Key Takeaways:
Simplicity is Key: Despite...2024-05-2929 minHuman in the LoopThe Rise and Fall of Thrasio: From Unicorn to BankruptcySummary
In this episode, Cameron Yoder and John Derkits discuss the bankruptcy of Thrasio, a prominent Amazon aggregator. They provide an overview of Thrasio's rise to unicorn status and the factors that contributed to its downfall, including the impact of the COVID-19 pandemic, operational and strategic missteps, and financial strain. They also analyze the implications of Thrasio's bankruptcy for the e-commerce industry as a whole and the evolving aggregator model.
Takeaways
Thrasio's bankruptcy is a result of a combination of factors, including the impact of the COVID-19 pandemic, operational and strategic...2024-05-1544 minHuman in the LoopPrime Day Prep: Expert Q&A for Amazon's Prime Day 2024Amazon's biggest sales day of the year is coming soon... are you ready?
This special edition episode of Human in the Loop brings together some of today's top experts to talk through the strategies they plan to implement this year.
Outline:
In this episode we plan to cover topics and questions like:
How important is it for sellers to plan their advertising campaigns well in advance of Prime Day, and what are some best practices for doing so?
Can you provide insights into the types of products or categories that tend to...2024-04-3033 minHuman in the LoopEverything, Everywhere: How Amazon AI is Changing EcommerceThe way people shop online has drastically changed over the years. Content has become an essential aspect of a brand’s ability to capture the attention of its audience and turn them into loyal paying customers.
This episode explores how Amazon is capitalizing on this revolution of content, attention, and buyer behavior.
We’ll dive into Amazon’s ability to meet sellers and buyers at any point in their journey of either buying or selling products, and Amazon’s “everyone all at once” presence
Whether you’re a seasoned Amazon seller or just getting started...2024-04-1045 minHuman in the LoopMachines Can Run Ads Better Than YouOutline:
AI has been a hot topics for a long time now… but what aspects of artificial intelligence are actually useful?
When it comes down to it… What can AI do that we can’t?
What should AI do, that we can’t?
This episode explores just how much AI can (And should) do in the ever-changing, ever-growing world of ecommerce and beyond.
Laura Pattison, an expert in leveraging artificial intelligence to run ads on Amazon, Walmart and beyond, walks us through this concept in detail.
By the end of...2024-03-2740 minHuman in the LoopSud Scrub Sensation: TikTok's Shower Power Product Goes ViralA large majority of the sellers listening to this podcast are already selling on Amazon and/or Walmart… but what about TikTok?
What does it look like to sell and grow your brand on TikTok today?
What about starting your brand on TikTok, going viral, and then expanding into Amazon and Walmart second?
In this conversation, the founders of Sud Scrub, Steven and Ray, discuss the beginning of the Sud Scrub brand, how they leveraged TikTok to go viral and skyrocket sales, and how it all lead to the incredible growth of a sh...2024-03-1354 minHuman in the LoopBenchmark Blitz: Today's Biggest Trends on Amazon and WalmartThe first of our first recurring series, Benchmark Blitz explores the most essential trends and changes happening on two of the world’s largest marketplaces - Amazon and Walmart.
Episodes from this series will help you understand how Amazon and Walmart are changing; How seller strategy is shifting, how buyer behavior is changing, how the economy is altering both marketplaces, and ultimately what trends you need to be aware of as an advertiser and seller.
This is our most data-focused episode and largely speaks to current sellers on either marketplace.
Ch...2024-02-2851 minHuman in the LoopFrom Amazon Seller to Software CEOSummary
This conversation explores the journey of Alasdair McLean Foreman, one of the first third-party sellers on Amazon that became the founder and CEO of a successful, thriving software company, Teikametrics.
The discussion highlights the challenges faced by sellers and the evolution of the e-commerce landscape. Alasdair also explains the role of AI in solving these challenges and the future of AI in e-commerce, business, and daily life.
In this conversation, Alasdair and Cameron explore what the transition and journey of a seller to successful owner and operator of a thriving software company...2024-02-1451 minHuman in the LoopHuman in the Loop Trailer: The Intersection of Human and MachineWe are at a turning point.
A point of no return.
A point where the challenges of today evolve faster than are humanly possible to keep pace with.
A Human in the Loop is the combination of human and machine to achieve a result far greater than either could achieve on their own.
To be a Human in the Loop is to leverage technology - the machine - to far surpass the complex challenges in the world of ecommerce today.
This new show dives into the dynamic intersection of hum...2024-02-0801 min
The Global Spin PodcastEpisode 16: Humans Cant Run Ads Like Machines | Ben Rey of TeikametricsEpisode 16: Ryan Cramer, Head of Marketing and Growth at Frisbi, sits down one on one with CRO of Teikametrics, Ben Rey to discuss all the complexities and insights AI can bring to your growing brand.
To learn more about Teikametrics, visit their website: https://www.teikametrics.com/
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#Frisbi #GlobalSpinPodcast #Amazon #Ecommerce #OnlineSelling #AmazonSelling #podcast2023-12-0456 min
Riverbend ConsultingGrowth in eCommerce with Lesley Hensell and Cameron YoderJoin Lesley Hensel and Cameron Yoder, of Teikametrics, as they chat about the role influencers can play in promoting an eCommerce brand and reminisce about the huge amount of growth that the eCommerce sphere has seen in recent years. You won’t want to miss it, so be sure to join us for this episode of Amazon Seller Happy Hour!#ecommerce #ecom #amazonseller #growth #riverbendconsulting #teikametrics #advertising #ecomadvice2022-09-1248 min
eCommerce Made Simple with Jérôme de GuignéEpisode 38 - Diversifying Amazon Advertising for SuccessWelcome to eCommerce Made Simple, with Jérôme de Guigné.
Diversifying Amazon Advertising for Success
With Liz Downing, Marketing Manager at Teikametrics
To be successful on Amazon, understanding the different advertising types and when best to use them is crucial.
Join us as we talk to Liz Downing from Teikametrics about how to diversify your ad types according to your brand’s goals and budget - and why you should! We’ll cover the different advertising options, how to use them at different levels of your marketing funnel and the winning...2022-05-3156 min
DealMakers: Entrepreneur | Startups | Venture CapitalAlasdair McLean-Foreman On Going From Cleaning Bathrooms To Raising $65 Million For His AI-Driven StartupAlasdair McLean-Foreman came to America with virtually nothing and has already started and sold two startups. He is now on his third. Alasdair's venture, Teikametrics has raised funding from top-tier investors like Granite Point Capital, Jump Capital, Centana Growth Partners, and Lydia Jett.
2022-03-1735 min
Crossover Commerce2022 Amazon & eCommerce Conferences⎜ Teikametrics ⎜ EP 194Ryan Cramer of Crossover Commerce talks with Liz Downing of Teikametrics one-on-one as they discuss the 2022 Amazon & eCommerce Conferences that will elevate your business to a new level.---Crossover Commerce is presented by PingPong Payments. PingPong transfers more than 150 million dollars a day for eCommerce sellers just like you. Helping over 1 million customers now, PingPong has processed over 90 BILLION dollars in cross-border payments. Save with a PingPong account today! ---Stay connected with Crossover Commerce and PingPong Payments:✅ Crossover Commerce @ https://www.facebook.com/CrossoverCommerce✅ YouTube @ http...2022-02-0756 min
The Buy SideTeikametrics’ Senior Director of Finance and Revenue Operations Chloe Poon - Part 3: How to track company efficiency and the future of SaaS financeIn our third and final episode with Chloe Poon, Finance and RevOps leader at Teikametrics, we continue our conversation around the impact Covid has had on existing and new software tools, how she and her team track company efficiency, and last, but not least, her theories on where the Saas finance world is headed in the next several years.2021-10-2608 min
Female NarrativeOnly limited by ambition: Marian SpurrierMs Marian Spurrier, a revolutionary woman in human resources, joins us for another episode of Female Narrative. She started her career studying International Relations & Diplomacy and French at Hobart and William Smith Colleges and became an Experienced Executive Leader & Advisor. Having worked at ‘Eileen Fisher, INC.’, Getty Images, and founding MPowered Leadership. Currently, she is the Chief People Officer at Teikametrics - a leading Marketplace Optimization Platform for sellers.We hope you tune into this inspiring story of finding an unexpected career path that allows one to truly make a difference.2021-10-2255 minThe Buy SideTeikametrics’ Senior Director of Finance and Revenue Operations Chloe Poon - Part 2: Introducing SaaS buying processes through change managementIn our second conversation with Chloe Poon, Finance and RevOps leader at Teikametrics, a leading Retail Optimization Platform, we cover how to introduce new finance and SaaS buying processes to your team through change management, along with Chloe’s approach to long and short-term planning post-COVID 19.2021-10-1909 minThe Buy SideTeikametrics’ Senior Director of Finance and Revenue Operations Chloe Poon - Part 1: Increasing the efficiency of a fast-growing teamIn our first conversation with Chloe Poon, Senior Director of Finance and RevOps at Teikametrics, a leading Retail Optimization Platform, she talks about how her experience in operations armed her for a smooth transition to Finance, how she thinks about increasing the efficiency of a fast-growing team, and how her team goes beyond the transactional activities of a traditional Finance team.2021-10-1208 min
Seller Performance SolutionsAdvertising Best Practices for Growing BrandsAndrew Waber of Teikametrics joins us to discuss the best practices for advertising your growing brand. We discuss the importance behind key word use and having a solid campaign structure ready to go so your listings can soar.2021-08-2617 min
Crossover CommerceMaximizing your Brand Potential ⎜ Teikametrics ⎜ EP 77Ryan Cramer of Crossover Commerce talks with Liz Downing of Teikametrics, about the various ways that online sellers can maximize their brand potential.---Crossover Commerce is Presented by PingPong Payments. PingPong transfers more than 150 million dollars a day for eCommerce sellers just like you. Helping over 1 million customers now, PingPong has processed over 90 BILLION dollars in cross-border payments. Save with a PingPong account today! ---Stay connected with Crossover Commerce and PingPong Payments:✅ Crossover Commerce @ https://www.facebook.com/CrossoverCommerce✅ YouTube @ https://www.youtube.com/c/Ping...2021-08-021h 06
AugmentTeikametrics and Shopmonkey raises fundsTeikametrics, a Sas platform for Amazon and Walmart sellers, has raised $ 40 million in Series B funding from Intel Capital, to drive the expansion of its AI-powered Sas platform, to support its mission of bringing, cutting-edge decision-making capabilities, to every online seller in the world.Shopmonkey has raised $75 million in a Series C investment led by Bessemer Venture Partners and Index Ventures. The funds will continue to expand and grow, while also delivering top-notch service, to the auto repair industry with additional finances.2021-07-1801 min
The Open Bedroom Podcast#32: How to Get Ready for Amazon Prime Days [June 21 - 22, 2021]Amazon just announced Prime Days are back for 2021, and the timeframe is June 21 - 22, 2021.
In 2020 small businesses made over $3.5 billion on Prime Days - and this means that if you're not playing in this massive event, you're missing out.
Here are 5 ways to get ready for Prime Days 2020:
Get your listings spruced up NOW
Start advertising now to get customer tracking data (for retargeting later!)
Offer Prime Day Deals this year
Warm up your audience off Amazon before Prime Days
Retarget on AMZ after the big event
Links Referenced in this Podcast:2021-06-1515 min
Food Business Marketing | Brand Strategy Tips to Build Real Food BrandsAmazon Tips for Food Businesses Part 2: Optimizing Your Amazon Advertising with Shannon RoddyIn Part 1 of this two-part series on Amazon you learned how SEO and search terms work on Amazon, and in Part 2 we’re continuing the conversation about using that information to create advertising campaigns on Amazon that convert and how to get the data that will help you optimize over time. For part two of our Amazon Series on the Real Food Brands Marketing Podcast, host and Food & Bev Brand Strategist Katie Mleziva is back with Shannon Roddy, Amazon Expert, founder of Marketplace Seller Courses, and creator of the Amazon Brand Success Academy. In this episode, we’ll g...2021-04-1430 min
The DealNews Seller's GuideThe 6 Best Inventory Management Software Options for Amazon SellersIf your SKU numbers have begun to outpace your typing fingers, there is some useful software on the market that might help you organize your business so it can grow. We go over our six favorite options for Amazon inventory management software.
If you're asking yourself whether inventory management software for Amazon sellers will help your business, you might already have your answer. After all, if you're able to easily track and reorder your Amazon inventory already, you probably don't need to change a thing. An Excel spreadsheet can go a long way!
It's also po...2021-02-0506 min
It's Always Day OneJason MageeJason is director of sales at Teikametrics. We talk about product market fit, which channel to launch on first, and the 3 buckets of advertising. In this episode we discuss:How to build a community and whyBuilding out better experiencesHow can amazon and your website work togetherBuilding incremental salesAnkle biter brands, why is scrappiness dangerous You can find Jason on LinkedIn here. Other resources:Get started with TeikametricsLaunchPod Academy 14-day trialAmazon adverti...2020-12-1430 min
Startup HustleScaling Your eCommerce BusinessIn this episode of Startup Hustle, Andrew Morgans and Jason Magee, Senior Director of Sales at Teikametrics, discuss scaling your ecommerce business.
Find Startup Hustle Everywhere:https://linktr.ee/startuphustle
This episode is sponsored by Full Scalehttps://fullscale.io/
Learn more about Teikametricshttps://www.teikametrics.com/
Learn more about Marknologyhttps://www.marknology.com/See omnystudio.com/listener for privacy information.2020-12-0852 min
Giant Robots Smashing Into Other Giant RobotsValues - TeikametricsChad and Lindsey talk with Alasdair McLean-Foreman, CEO & Founder of Teikametrics, discussing the intermingling importance of mission, vision, and values.
Please take a minute to help guide our next season with your thoughtful feedback on our Giant Robots listener survey.
Thanks!
Teikametrics
Blitzscaling- Reid Hoffman
Jeff Weiner - CS183 at Stanford
Dunbar's number
Previous Netflix Culture Deck
Alasdair on LinkedIn
Become a Sponsor of Giant Robots!Special Guest: Teikametrics.Support Giant Robots Smashing Into Other Giant Robots2020-11-3040 min
Podcast Archives - QA Selling Online PodcastAlasdair McLean-Foreman Founder and CEO of Teikametrics AI Company For SellersAlasdair McLean-Foreman founder and CEO of Teikametrics AI company optimizing 4% of Amazon's total sales for over 6000 brands
Harvard graduate, that built his first million-dollar business from the dorm room the eCommerce sports brand HDO Sport, that became HDO Group.
Questions for Alasdair McLean-Foreman
How did you get started with HDO?When you merged HDO Sport with Clever, you grew sales from 1.5 M to $5 mil in less than 2 years, can you explain the strategyThen we get to 2006 and you launch yet another fitness-related company "Traineo" can you talk about it?5 years ago you launched Teikametricks.Why the name Teika Metrics?What i...2020-11-0344 min
QA Selling Online at AmazonAlasdair McLean-Foreman Founder and CEO of Teikametrics AI Company For SellersAlasdair McLean-Foreman founder and CEO of Teikametrics AI company optimizing 4% of Amazon's total sales for over 6000 brands
Harvard graduate, that built his first million-dollar business from the dorm room the eCommerce sports brand HDO Sport, that became HDO Group.
Questions for Alasdair McLean-Foreman
How did you get started with HDO?When you merged HDO Sport with Clever, you grew sales from 1.5 M to $5 mil in less than 2 years, can you explain the strategyThen we get to 2006 and you launch yet another fitness-related company "Traineo" can you talk about it?5 years ago you launched Teikametricks.Why the name Teika Metrics?What i...2020-11-0344 minGiant Robots Smashing Into Other Giant RobotsMarketing - TeikametricsChad and Lindsey talk with Alasdair McLean-Foreman, CEO & Founder of Teikametrics, discussing the day-one origins of marketing there, building your reputation through content marketing, and the efficacy of various content channels.
This episode is brought to you by Teamistry.
Discover stories of teams who work together in new and unexpected ways to achieve remarkable things, on the Teamistry podcast
Teikametrics
Stats & Trends From Prime Day 2020 Webinar
"How to Make Podcasting Work for You"- Lindsey @ Startup Boston
Flywheel 2.0- Early Access List
Teikametrics Acquires Adjusti.co
Nikola admits prototype was rolling downhill in promotional...2020-10-2646 minGiant Robots Smashing Into Other Giant RobotsData - TeikametricsChad and Lindsey talk with Alasdair McLean-Foreman, CEO & Founder of Teikametrics, discussing trust within the use of data, planning the future with indexed data, a data-science related acquisition, and navigating the world of buzzwords around machine learning.
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Teikametrics
Amazon Marketplace Bribery Scheme
Alasdair on LinkedIn
Become a Sponsor of Giant Robots!Special Guest: Teikametrics.Sponsored...2020-10-0548 minGiant Robots Smashing Into Other Giant RobotsFundraising - TeikametricsChad and Lindsey talk with Alasdair McLean-Foreman, CEO & Founder of Teikametrics, discussing early days of community building online, geography in relation to investors, his history with VC, the importance of relationship building, when & how much money to raise, time investment of a CEO for fundraising, and sharing financials with the team.
This episode is brought to you by:
ScoutAPM: Give Scout a try for free today and Scout will donate $5 to the open source project of your choice when you deploy!
FusionAuth - Use it for free today and get a free t-shirt, or upgrade to...2020-08-1742 minGiant Robots Smashing Into Other Giant RobotsWork-Life Flow - TeikametricsChad and Lindsey catch up with Alasdair McLean-Foreman, CEO & Founder of Teikametrics, as they head into the second half of the year discussing finding balance (especially when you love your work), examining 'what's our role' to make an impact in responding to national and global events, the importance of exercise in his life, and staying engaged with the product even as one's focus shifts more broadly in the company.
This episode is brought to you by ScoutAPM.
Give Scout a try for free today and Scout will donate $5 to the open source project of your choice...2020-07-2038 min
Bricks & ClicksLowering Your Advertising Cost: Bricks and ClicksLowering your Amazon ACoS means more money (and profit) in your pocket.Today I'm covering the 3 ways to lower your ACoS on Amazon through:1. Keywords2. Manual Ads3. OptimizationReferences:Jen's Free Retail Success Group on Facebook > https://www.facebook.com/groups/retailsuccessmastermind/MerchantWords > This affiliate link gives you MerchantWords for $99/yr. Regular cost is $30/mo! **Used for shopper search data on Amazon www.merchantwords.com/jruscinJungle Scout gives you sales by item/keyword on Amazon > https://www.junglescout.com/products/extension/ $40/mo...2020-07-0919 min
The Open Bedroom Podcast#10: Lowering Your Advertising Cost: Bricks and ClicksLowering your Amazon ACoS means more money (and profit) in your pocket.Today I'm covering the 3 ways to lower your ACoS on Amazon through:1. Keywords2. Manual Ads3. OptimizationReferences:Jen's Free Retail Success Group on Facebook > https://www.facebook.com/groups/retailsuccessmastermind/MerchantWords > This affiliate link gives you MerchantWords for $99/yr. Regular cost is $30/mo! **Used for shopper search data on Amazon www.merchantwords.com/jruscinJungle Scout gives you sales by item/keyword on Amazon > https://www.junglescout.com/products/extension/ $40/mo...2020-07-0919 minGiant Robots Smashing Into Other Giant RobotsSales - TeikametricsChad and Lindsey talk with Alasdair McLean-Foreman, CEO & Founder of Teikametrics, about product-led direct-to-consumer as the future of sales, capturing multiple market segments, and sales structure within Teikametrics.
Teikametrics
Facebook Shops
Alasdair on LinkedIn
Become a Sponsor of Giant Robots!Special Guest: Teikametrics.Support Giant Robots Smashing Into Other Giant Robots2020-06-2247 minGiant Robots Smashing Into Other Giant RobotsCommunication & Collaboration - TeikametricsChad and Lindsey talk with Alasdair McLean-Foreman, CEO & Founder of Teikametrics, about Teikametrics' guiding principles, Zoom fatigue, rethinking stances on remote work, the value of a peer group, and how retail is adapting during Covid-19.
Teikametrics
Coinbase planning and response to COVID-2019
Amazon '6 Pager' Methodology
Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell- Eric Schmidt
Good to Great- Jim Collins
Alasdair on LinkedIn
Become a Sponsor of Giant Robots!Special Guest: Teikametrics.Support Giant Robots Smashing Into Other Giant Robots2020-05-1847 minGiant Robots Smashing Into Other Giant RobotsProduct Roadmap - TeikametricsChad and Lindsey talk with Alasdair McLean-Foreman, CEO & Founder of Teikametrics, about the history of the platform, staying focused on the needs of your customers, shifting product requirements to meet your ideal buyer-personas, and their newly-minted formal product roadmap.
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Aatish Salvi on Giant Robots
The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company- Robert Iger
The Everything Store- Brad Stone
Retail optimization startup Teikametrics raises $15M as it expands beyond...2020-04-2050 min
Giant Robots Smashing Into Other Giant RobotsGiant Robots v1Chad and Lindsey announce Giant Robots' latest evolution as a long-form startup series, following three startups over the course of a year. Throughout the season we will celebrate the wins, learn from the setbacks, explore how they approach high-concept issues, and truly capture the arc of a year in the life of their startup!
Enroll in our free online-workshop on going remote Being Human in the Absence of Humans: A Live Q&A for Product Teams
Michael Sheeley on Giant Robots
Nurse-1-1
Courtney & Tye Caldwell on Giant Robots
ShearShare
Aatish Salvi on Giant Robots
Teikametrics
2020-03-3018 min
The VentureFizz PodcastEpisode 153: Alasdair McLean-Foreman - CEO, TeikametricsThe 800 meter race is said to be one of the hardest events for a runner. You need to have the long distance endurance combined with all-out effort as a sprinter. This is a perfect analogy for being an entrepreneur where you have to move fast, but you need to also think about the long haul for building a long-standing company for the future.
Thus, it’s fitting that Alasdair is a runner who specialized in the 800. He grew up in England before coming to America to attend Harvard, where he was the captain of the Track and Field Team. To he...2019-12-1643 min
Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail SuccessScaling Successfully On Amazon with Jason MageeHow do you increase your sales? Have you ever thought that your brand can be at par with big players in the business? There is no difference between small brands or large brands. The key is to understand the actual metrics of your business. The goal is to be profitable. What’s your gross profit as a company? How do you make sure that the product market fit is right? Jason Magee, Director of Seller Partnerships at Teikametrics, is obsessed with helping entrepreneurs scale successfully on Amazon. Jason talks about building an ecosystem of best-in-class partners to help people as...2019-01-2349 minGiant Robots Smashing Into Other Giant Robots301: Projection & Prediction (Aatish Salvi)Aatish Salvi, CTO of Teikametrics, discusses building a service for 3rd party Amazon sellers using data science, being wary of pre-mature optimization, integrating data engineering research into the team, and working with Amazon as both a partner and a competitor.
Teikametrics
Aatish on LinkedIn
See open positions at thoughtbot!
Become a Sponsor of Giant Robots!Special Guest: Teikametrics.Support Giant Robots Smashing Into Other Giant Robots2018-12-1039 min