Shows
Winfluence - The Influence Marketing PodcastThe Man Using the Creator Economy to Give Underserved Youth a Path to SuccessI want to be painfully honest with you today, gang. What we do in the influence marketing space, or the marketing space overall, often seems to me to be superfluous. Will the world survive if marketing died? Sure it would. Heck, some people would even say it might be a better place. Sometimes, I’m not sure those voices are wrong.Don’t get me wrong! I love what we do. And I do think that connecting brands to the audiences that can benefit from knowing them has meaning. While that might be a stretch for s...2023-01-0945 min
The Marketing Disenchanted PodcastWhy NO ONE is safe from AI with Christopher S. PennChristopher S. Penn bridges the gap between marketing and technology. What he shares on social media and writes about on his blog helps you understand marketing and technology better. He’s a better coder than most marketers, and a better marketer than most coders. By having one foot in both worlds, he finds solutions that work in one place and brings them to the other – including you. He speaks publicly about digital marketing, marketing technology, and machine learning/artificial intelligence. He’s the co-founder of Brain+Trust Insights, a data analytics company focused on helping you make more m...2018-04-0355 min
The Marketing Disenchanted PodcastBeing Radically Ambitious with Brett BurkyBrett Burky drives ROI and growth for paperstac.com using cutting-edge growth marketing and growth hacking tactics. He manages and handles traffic generation and customer retention through paid media, social media, SEO, marketing automation, CRM systems to conferences to cold emails and cold calls. Basically if there is a traction channel, you can bet he’s testing it out. Follow Brett on Twitter at @BrettBurky. He can also be found on LinkedIn and at RadicallyAmbitious.com. You’ll Learn: How Brett transitioned from being a professional musician to affiliate marketing and S...2018-01-101h 04
The Marketing Disenchanted PodcastWhy Digital Discernment is a Life SkillIt’s been one whole year since this podcast launched on 03-JAN-3017. It would be dishonest of me to say I’m not pleasantly shocked we made it this far. A big THANK YOU to all my guests and supporters for helping me make it this far. During a given season I ask all my guests the same questions. And while that might sound boring, when you ask everyone the same questions it allows you to chart the answers and apply statistical analysis methodologies. One of the more sensitive questions I ask it about #FakeNews and F...2018-01-0224 min
The Marketing Disenchanted PodcastThe Double Thank You MomentEd Kless believes that entrepreneurs continue the work of creation. His goal is to grow his intellectual capital. Viewing himself not as an employee, but rather an IC (knowledge) investor. He has knowledge and loves to expand it, seeking to work at a place where his knowledge investment will pay the highest return. Follow Ed on Twitter at @EdKless. He can also be found on LinkedIn and EdKless.com. You’ll Learn: Why entrepreneurs continue the work of creation. Why Ed believes liberal-arts training is beneficial to businessmen & marketers. How #FakeNews can be...2017-12-1959 min
The Marketing Disenchanted PodcastConversational AI with CRM Legend Brent LearyBrent Leary is Co-founder and Partner of CRM Essentials LLC, a CRM consulting/advisory firm focused on small and mid-size enterprises. He has over 15 years of IT and management consulting experience working on projects for Microsoft, Research In Motion, BellSouth, Compaq and the state of Georgia’s Department of Economic Development. Mr. Leary received CRM Magazine’s 2004 Most Influential Leader Award along with his business partner Michael Thomas. He serves on the national board of the Customer Relationship Management Association as Vice President of Technology, and as CRM subject matter expert for the Small Business Technology Task Forc...2017-12-121h 07
The Marketing Disenchanted PodcastColderICE eCommerce with John LawsonJohn Lawson is the “go to” authority when it comes to online selling success in the Digital Age. Not only is he the brains behind the bestselling digital marketing book on Amazon, “Kickass Social Commerce for Epreneurs,” but he is also a multiple award winning social commerce strategist, űber successful digital entrepreneur and a sought after speaker who has traveled to 5 continents, touring more than two dozen countries and addressing tens of thousands of business leaders and entrepreneurs. Follow John on Twitter at @ColderICE. He can also be found on LinkedIn and JohnLawson.com. You’ll L...2017-12-0529 min
The Marketing Disenchanted PodcastThe Value of The Thirst For Knowledge with Ron GrantRon Grant is an accomplished, focused professional with a diverse set of skills and experience in the fields of for-profit and non-profit public relations, brand communication and journalism. He has a formidable track record of strengthening a company’s overall brand messaging through skillful business communication, resourceful use of social media, and focused customer service. His specialties include composing press and news releases, web journalism, blogging, Internet marketing and PR, customer service, branding consulting, promotions, media public affairs, campaign creation and management, and special event coordination. Follow Ron on Twitter at @rontheeron. He can also be...2017-11-2850 min
The Marketing Disenchanted PodcastThe Gospel of Gary Vaynerchuk Pt. 2In part one I explored what I call “The Gospel of Gary Vee”, and gave my perspective on the views of both held by Alexis P. Morgan and Douglas Karr. In this episode I’m going to make the point that Gary’s message is often weaponized and used in an offensive manner in the same way the Christian gospel was used as a weapon during the bloody historical period known as The Crusades. I also highlight a viral, $100 To The Winner Of The Race, and provide perspective as to why Gary receives such a strong reaction from ind...2017-11-2132 min
The Marketing Disenchanted PodcastPlaying the Branding Game with Rob CrewsRob Crews is a data-driven marketing executive who builds brands, teams and profitability. In his most recent roles at Ovation and Church's Chicken, Rob is hired by PE firms to serve on senior management team and lead turnaround, rebranding, develop strategies and execute plans to reverse severe sales declines. In both instances he dramatically impacted sales trends and at Ovation Brands, the existing owners were able to monetize and exit the business. Follow Rob on Twitter at @robcrews. He can also be found on LinkedIn. You’ll Learn: How the study of econ...2017-11-1450 min
The Marketing Disenchanted PodcastHacking Social Impact with Joey WomackJoey Womack is rebel with a cause. Analytics junkie. Optimist. Cynic. Serial envelope pusher. Cult creator. Superhero. Pick one, and that's Joey. His life's purpose is to equalize socio-economic disparities in communities around the world; with a goal to help 1 billion people by the year 2039. Joey was bitten by the entrepreneurial bug in 2002 when he launched digitalguestlist.com as a graduate student at Florida A&M University. The site grew to 80,000 subscribers/users, and advertised thousands of events for Fortune 500 companies, agencies, and high-profile promoters during special events weekends like NBA All-Star Weekend, Super Bowl, and Essence...2017-11-0744 min
The Marketing Disenchanted PodcastKilling Marketing with Joe PulizziJoe Pulizzi is an entrepreneur, speaker, author, and podcaster. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014 and 2015. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world (held every September in Cleveland, Ohio), as well as the leading content marketing magazine, Chief Content Officer. Joe has spoken at more than 400 locations in 16 countries advancing the practice of content marketing. He’s delivered keyn...2017-10-3152 min
The Marketing Disenchanted PodcastOwn Or Be Owned with Andre C. HatchettAndre C. Hatchett is a nationally acclaimed entrepreneur and philanthropist. As the current owner of TheBlackRealEstateSchool.com, AndresNotarySchool.com and Priority Notary, Inc., Andre is a man who wears many successful hats! He is also the founder of the Own or Be Owned movement, which includes the thought-provoking and insightful book, Own or Be Owned – The Black Man’s Guide To Wealth Creation in America. In addition, Andre owns a clothing line: ClothingBuyBlack.com. A brilliant entrepreneur, Andre is often called upon to share his knowledge with others. He can be seen in the up and coming docu...2017-10-2437 min
The Marketing Disenchanted PodcastThe Gospel of Gary Vaynerchuk Pt. 1This past September 11th an absolutely blistering Medium article about Gary Vee cropped up on my LinkedIn. In it the author makes an argument that unabashed capitalist such as Gary are tantamount to terrorists. Now if you listen to this show (or read the description) it should come as a surprise to no one I have my professional issues with Gary’s stance on formal education. That being said, even this was a bit much for me. I was so taken aback I asked if this article was fair to Gary in Carlos Gil’s priv...2017-10-1733 min
The Marketing Disenchanted PodcastThe Power of UnBranding with Alison StrattenAlsion Stratten is a writer and co-creator of content for UnMarketing. She’s also the co-author of UnSelling, The Book of Business Awesome/UnAwesome, QR Codes Kill Kittens and UnMarketing. The new book, UnBranding, is out now! Go get it. Alsion co-hosts the UnPodcast (one of my favs). UnMarketing is currently producing their first documentary about public speaking. Follow Alison on Twitter at @UnAlsion. She can also be found on LinkedIn and www.unmarketing.com. You’ll Learn: How Alison’s entrepreneurial journey to create something she couldn’t find in the ma...2017-10-1049 min
The Marketing Disenchanted PodcastWhy Success Starts with a Vision with Isiah FowlerIsiah Fowler is the owner of Starts With A Vision. As a company they directly work with small businesses and established Entrepreneurs (Coaches, Consultants, Solo-preneurs, etc.) in helping them craft captivating content to attract their desired clients and customers through podcasting. In the Beginning of 2016, Isiah started a podcast titled The Starts With A Vision Podcast. He was able to leverage that and make an extra 5-figures per month and get speaking engagements booked with private Universities like Oglethorpe University. Podcasting has changed his life and Isiah want to help other businesses grow through the...2017-10-0339 min
The Marketing Disenchanted PodcastBecoming the Modern Créatif with Mia MartinMia Martin is a champion of Digital Marketing Services and Corporate Training. With over 15 years of sales and marketing training experience, Mia brings a creative mind and organized thought process to the training and development of corporate organizations and mid-size businesses. Mia is a proud member of the Harvard Business Review Advisory Council, Digital Marketing Consultant & Master Speaker for the Women's Entrepreneurial Opportunity Project and Regional Officer-Logistics for the Network of Executive Women-Atlanta. Mia champions the marketing of businesses throughout the U.S. and has provided Digital Marketing Training for Corporate Supplier Mentoring programs including...2017-09-2626 min
The Marketing Disenchanted PodcastTMDP 051: How Category Kings Play Bigger & Eliminate Competition with Christopher LochheadChristopher Lochhead is the host of “The Podcast Silicon Valley Needs” — Legends & Losers, and the co-author of Harper Collins’ “instant classic,” Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets. Christopher is a former three-time, Silicon Valley public company CMO and entrepreneur. The Marketing Journal calls him one of “The Best Minds in Marketing,” Fast Company Magazine calls him a “Human Exclamation Point,” The Economist calls him “off -putting to some,” and Newsweek calls him, “The Howard Stern of Entrepreneurialism.” At 18 he got thrown out of school, and with no other options he started a company. After 30 years in bu...2017-09-191h 02
The Marketing Disenchanted PodcastTMDP 050: Avinash on #AI, Cars & Camels – Oh my!O-M-G!!! Fifty episodes in the can. I can’t believe it. Thank you so much to all of the guest who have been so gracious with their time and pure awesomeness. I started this podcasting journey on a firm foundation thanks to your collective generosity. For that I am truly thankful. In this episode I muse about some of the great points Avinash Kaushik makes in a recent post about artificial intelligence (AI) and the implication for marketers. The analyst role as we know it may soon be going the way of the dinosaur as we move fr...2017-09-1227 min
The Marketing Disenchanted PodcastTMDP 049: Combating the Marketer’s Fallacy with Jay Baer & Adam BrownJay Baer and Adam Brown co-host the long running and award winning Social Pros podcast, which is produced by Convince and Convert Media. Adam Brown is Executive Strategist for Salesforce ExactTarget Marketing Cloud. He and his team deliver integrated social marketing strategy to customers and work with product teams to develop marketing products and solutions. Jay Baer, CSP has spent 23 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 32 of the FORTUNE 500. His current firm – Convince & Convert – provides digital marketing advice and online customer service advice and counsel to s...2017-09-051h 00
The Marketing Disenchanted PodcastTMDP 048: How #AI Answers Unasked Questions with Duane ForresterDuane Forrester has 20+ years of direct search and digital marketing experience, including content development, planning ad campaigns, managing ad buys, running e-mail and social media programs and more; as well as extensive content planning and creation experience. He’s authored two business books about digital marketing and conversion optimization, published by McGraw-Hill. During his career, he’s gained experience in domain development, business development, audience development and public relations. Both personally and professionally, he’s worked closely with early stage startups, spent a great deal of time understanding the growing trends of wearables, personas and psychographics, spent time e...2017-08-291h 09
The Marketing Disenchanted PodcastTMDP 047: The Seduction of Automation with Billy MitchellBilly Mitchell helps lead the MLT team as a Senior Creative Director and founding partner. In addition to serving national clients for more than two decades as a B2B marketing specialist, Billy writes and speaks on the topic of marketing automation, concept development, integrated marketing campaigns, customer relationship management, inbound and outbound marketing strategies and social media as it relates to B2B marketing. Billy is an active member of the Atlanta BMA, AMA and DMA organizations and was selected as one of two finalists for the AMA’s Atlanta Marketer of the Year Award. In add...2017-08-2245 min
The Marketing Disenchanted PodcastTMDP 046: How To Get Unstuck with Barry MoltzBarry Moltz gets business owners growing again by unlocking their long forgotten potential. With decades of entrepreneurial experience in his own business ventures as well as consulting countless other entrepreneurs, Barry has discovered the formula to get stuck business owners unstuck and marching forward. Barry applies simple, strategic steps to facilitate change. Barry is a nationally recognized speaker on small business who has given hundreds of presentations to audiences ranging in size from 20 to 20,000. As a member of the Entrepreneurship Hall of Fame, he has also taught entrepreneurship as an adjunct professor at the Illinois Institute of...2017-08-1527 min
The Marketing Disenchanted PodcastTMDP 045: My 1st Hack-a-thon at #Hacktheviolence College Innovation LabOver the past month I had the privilege to participate in Goodie Nation’s #Hacktheviolence College Innovation Lab hack-a-thon. This was my very 1st time participating in the whirlwind of productivity that is a hack-a-thon. It’s EXHAUSTING, but so rewarding. I had the opportunity to contribute to the Civility app by Roverlent, which is like Glassdoor or Rate My Professor but for police officers. It’s designed to take the intimidation out of reporting excessive force as well as reward good cops for positive interaction. I also contrast the diversity shown in Twitter images from h...2017-08-0826 min
The Marketing Disenchanted PodcastTMDP 044: Leading In The Trenches with Gene HammettGene Hammett turns everyday entrepreneurs into FORCES of nature in their market. He sorts through the complexities of business strategies to help you “be THE choice, not just a choice.” Gene has been a business leader for 20+ years. He started and ran multiple million-dollar companies. He succeeded, failed, reinvented himself, and succeeded again. On his podcast, Leaders in the Trenches, Gene has interviewed hundreds of world thought leaders and best-selling New York Times authors. Gene has been featured in Forbes, Success Magazine, Business Insider, and INC Magazine. Gene is also a regular contributor to Entrepreneur Maga...2017-08-0146 min
The Marketing Disenchanted PodcastTMDP 043: Mastering Proprietary Audience Development with Jeffrey K RohrsJeffrey K Rohrs is a creative, strategic, and experienced marketing leader with a passion for collaboration, innovation, and building dynamic brands in today's fragmented media landscape. Author, speaker, recovering attorney, bacon-lover, and Clevelander-at-heart who serves as Chief Marketing Officer for digital knowledge management platform Yext in New York City. His first book, AUDIENCE: MARKETING IN THE AGE OF SUBSCRIBERS, FANS & FOLLOWERS, establishes "proprietary audience development" and the flip side of content marketing and a modern marketing imperative. The Social Content Marketing Blog named AUDIENCE the #1 social media marketing book for Academia stating that, "[it] should be seriously cons...2017-07-251h 01
Business of Story#102: Using the Story Cycle to Tell Your Story on PurposeMy mission for Business of Story is to help you become a better storyteller. When you have this powerful skill, you will achieve greatness. But most of our guests are already brand storytelling experts, with years of experience. Today, we will be showing you the process in action. Our guest is Temitayo Osinubi, author of Beyond Buzzwords, and host of the Marketing Disenchanted podcast, and he is calling in to discuss his brand story on air. In his experience, the world is full of ignorant and often malicious marketing ‘gurus,’ taking advantage of naive young entrepreneurs. That is w...2017-07-231h 01
The Marketing Disenchanted PodcastTMDP 042: Never Marry One Social Media Platform with Carlos GilCarlos Gil has 8+ years of professional experience in B2B and B2C social media marketing as a Start-up Founder, Brand Marketing Executive, and Public Speaker. Previously, he served as Senior Social Marketing Manager for LinkedIn. His proven track record includes leading consumer-facing digital and social media programs as Social Media Manager for Winn-Dixie, where he developed strategy and led the launch of all Winn-Dixie’s social channels, social listening, and blogger influencer program. In addition, Carlos served as the Head of Digital Marketing for Save-A-Lot food stories. A true digital native, Carlos maintains an active presence on...2017-07-1851 min
The Marketing Disenchanted PodcastTMDP 041: Being Open, Random & Supportive with Jeremy CornerJeremy is a greetings and gift industry influencer with a passion for connecting people using beautiful cards, stationery and digital tools like social media. He is a Sage Business Expert and Sage blogger. Jeremy is the co-owner of Blue Eyed Sun and Ivy Ellen, a speaker, thought leader and contributor. Blue Eyed Sun publishes gorgeous handmade greeting cards for design-led gift shops and top retailers like Harrods, John Lewis, Cards Galore, Fenwick, House of Fraser and Paperchase. Jeremy and business partner, Jo, have grown the business from a small bedsit in Brighton into one of...2017-07-111h 08
The Marketing Disenchanted PodcastTMDP 040: Digital Marketing Is Not A MonolithIn this episode I share the clarity of purpose I gained going on Park Howell’s Business of Story podcast. Park helped me tap into my why and get to the brand statement: “Temi is the #1 resource to teach you the reality of digital marketing to propel your career.” I share the strange but true story of how an unwitting black hat was spread bad information to REIAs. I also share how my why closely aligns with wisdom shared by guest Jay Acunzo. You’ll Learn: You’ll learn Temi’s “why” that...2017-07-0430 min
The Marketing Disenchanted PodcastTMDP 039: The True Value of Following a Plan with Coach NiquenyaNiquenya Collins, or “Coach Niquenya” as she is best known, is the President and CEO of Building Bridges Consulting, a small business consulting, executive coaching, and corporate training firm specializing in transforming dreamers into successful entrepreneurs. She has over 20 years' experience partnering with small business owners and aspiring entrepreneurs to bridge the gap between where they are now and where they need to be to build successful, sustainable, and profitable organizations. She deliberately seeks out entrepreneurs with bigger-than-life visions who want to stop wasting time, monetize their talents, and finally generate the revenue their business concepts truly deser...2017-06-2757 min
The Marketing Disenchanted PodcastTMDP 038: How the Veracity of Content Combats #FakeNews & Janky Journalism with Zak WilliamsZak Williams is passionate about the intersection of media and technology. He’s spent the past 14 years focused on driving innovation and growing awareness for at early-stage startups and legendary companies that are literally and figuratively going to the moon. Zak is experienced a BOMP (business, operations, marketing, partnerships) professional with a leaning towards developing and partnering around innovative experiences. Skilled in integrated marketing, cross-functional collaboration, strategic insight, business development, new product development, and business operations. In his free time, he invest in and advises startups, works to support the Bay Area art and film co...2017-06-2048 min
The Marketing Disenchanted PodcastTMDP 037: Branding that Impacts the Bottom Line with Natasha DavisNatasha Davis is the owner of Impact Branding Consulting, a brand development & PR management-consulting firm equipped with consultants, marketing specialists, executive coaches, project managers, technology experts and professional development specialist. Their niche’ is helping healthcare reach higher heights. They help companies to establish, grow and re-launch operations with excellence through the use of Strategy and Implementation. Their goal is to take business owners and companies down the path of the least resistant. Follow Natasha on Twitter at @NatashaIBCEO. She can also be found on LinkedIn and ImpactBrandingConsulting.com. You’ll Learn: H...2017-06-1344 min
The Marketing Disenchanted PodcastTMDP 036: Sitting At The Feet of Masters with Drew McLellanDrew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R and still actively runs the agency. He also owns and runs Agency Management Institute (AMI), which serves 250+ agencies small to mid sized agencies (advertising, digital, marketing, media and PR) every year, so they can increase their AGI, attract better clients and employees, mitigate the risks of being self employed in a such volatile business and best of all — let the agency owner actually enjoy the perks of agency ownership. Drew often ap...2017-06-0641 min
The Marketing Disenchanted PodcastTMDP 035: AI Is Where Social Media Was 10 Years AgoSummary As professional marketers we’ve been trained to put the right message in front of the right person at the right time. In the world of big data that we currently live in where 90% of the world’s data has been created in the last year, Artificial Intelligence or AI is how you actually make that happen. In this solo-cast I go over my experience attending Sage Summit during Atlanta tech week as well as voice search’s role in the AI revolution as I attended Yext on Tour. You’ll Learn...2017-05-3016 min
Social Pros PodcastPros and Cons of a Degree in Internet MarketingTemitayo Osinubi, Content Strategist at Digital Marketing Advisers, joins the Social Pros Podcast to discuss how a formal degree in internet marketing can give you perspective and an edge in this super-competitive field. Special thanks to our sponsors: Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (Jay Today TV: jaytoday.tv) Yext (How to Win Digital and Real World Traffic With Local Reviews: http://offers.yext.com/reviews) In This Episode How form...2017-05-3051 min
Social Pros PodcastPros and Cons of a Degree in Internet MarketingTemitayo Osinubi, Content Strategist at Digital Marketing Advisers, joins the Social Pros Podcast to discuss how a formal degree in internet marketing can give you perspective and an edge in this super-competitive field. Special thanks to our sponsors: Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (Jay Today TV: jaytoday.tv) Yext (How to Win Digital and Real World Traffic With Local Reviews: http://offers.yext.com/reviews) In This Episode How form...2017-05-3051 min
The Marketing Disenchanted PodcastTMDP 034: Budgets, Bruises & Mogulvation with LaNée JavetLaNée Javet is CEO of The Legacy Jeté Brand Companies and Founder of CulSire.com, the premier lifestyle, education, entertainment, and empowerment destination for people of color around the world. She facilitates the operation of various projects, websites, social media campaigns, and events of her own, and she also provides consulting services to others. She successfully raised $10,000 in crowdfunding in her first attempt and her very first website project (CulSire.com) reached 3 Million page views (from over 1 million visitors) in less than 7 months from its launch on March 15, 2014. LaNée is a self-proclaimed Mogul Business Architect (MBA...2017-05-2335 min
The Marketing Disenchanted PodcastTMDP 033: The Neuroscience of Brand Seduction with Daryl WeberDaryl Weber is the author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands, which explores the unconscious side of brands in a way that’s inspiring for creative marketers. He’s a branding consultant whose work has influenced many of the best brands in the world, including Coca-Cola, Nike, Johnnie Walker, Gatorade, Old Spice, and many more. Follow Daryl on Twitter at @BrandedCortex. He can also be found on LinkedIn and http://www.daryl-weber.com/. You’ll Learn: How Daryl’s fascination for the human condition led him to question...2017-05-1643 min
The Marketing Disenchanted PodcastTMDP 032: The Entrepreneurial Way with Atlanta Startup Legend Jacqui ChewJacqui Chew is a TEDx licensee and startup catalyst at ATDC, Georgia's startup incubator. As CEO at iFusion, a go-to-market consultancy that helps high-growth potential technology companies accelerate growth, Jacqui is a seasoned digital strategist with hands-on experience in Lean marketing and product launches. Well-versed in SaaS, media and IoT business models, Jacqui has a successful track record developing 2D/3D marketing plans to support product and company launches, brand identity development, community building through social channels and b2b lead nurturing programs. Follow Jacqui on Twitter at @jacquichew. She can also be found on...2017-05-0938 min
The Marketing Disenchanted PodcastTMDP 031: A.I., Structured Data and Brand Knowledge with Rev CiancioDavid “Rev” Ciancio is a Senior Marketing, Branding and Digital Strategist with 20 years of experience in digital marketing and business development, specializing in hospitality marketing, content and local SEO. He has led many clients to new levels of local, national and international success in the hospitality, financial service and entertainment sectors, and recently joined Yext as their Director of Partner Marketing. Rev is an “expert burger taster” and pens burgerconquest.com one of the world’s top 3 Burger blogs where he provides marketing insight and tips. Follow Rev on Twitter at @RevCiancio. He can also be found o...2017-05-0229 min
The Marketing Disenchanted PodcastTMDP 030: The Haves And Have Nots in Digital Marketing with Temitayo OsinubiSomething insidious is taking place in professional digital marketing that needs to be addressed. For a long time big business wasn’t serious about digital marketing but now they are. As they dump their elephant dollars into the digital marketing echo system they’re driving up the cost-per-click (CPC) and making pay-per-click advertising (PPC) less viable for small business. But it’s not just corporate dollars but also corporate culture that is taking over. This is great from a professionalism standpoint, but not so great from a diversity standpoint. The corporate norms of a lack of ethnic divers...2017-04-2517 min
The Marketing Disenchanted PodcastTMDP 029: Addressing The Diversity Elephant in The Room with Boom-lennial Carla JonesCarla Jones is a business development consultant and digital marketing director at Salon Solutions Group. She provides customized business and digital marketing growth strategies for the entrepreneur, small and medium sized start-up and existing businesses. Her focus is: Organization and Operations growth, web analytics, and Social Media Marketing & Management. Follow Carla on Twitter at @iamcarlajones. She can also be found on LinkedIn and SalonSolutionsGroup.com. You’ll Learn: How landed a six month, $12,000 digital marketing contract very first time out. How Carla went from being a dinosaur in the tech space to a “...2017-04-1840 min
The Marketing Disenchanted PodcastTMDP 028: Translating the Fly Urban Female TaShan Parks TwymanTaShan Parks Twyman shows professionals and small business owners how to reach their highest potential and profits by leveraging the right tools, tech and techniques to stand out in the marketplace, get more clients, and grow their business, both on and offline. Follow TaShan on Twitter at @tptwyman. She can also be found on Linkedin. You’ll Learn: How overcoming a head-on car collision transitioned TaShan into digital marketing and working from anywhere. Why TaShan stopped live streaming for a year after building a huge following and what finally brought her back. How...2017-04-1133 min
The Marketing Disenchanted PodcastTMDP 027: Unleash the Riot Starter Within with Dr. Taunya LoweDr. Taunya Lowe is an innovative, insightful, change agent who understands the concept of adding value to others. As a trainer and presenter, she is witty and engaging while offering practical solutions. Author of Wanna Start a Riot? Change. Affirmations, Confirmations, and Prayers, national and international trainer, consultant and coach, Dr. Lowe has an impressive human services background that spans many disciplines including: Nonprofit Organizations Academia, Government Corporate, Consulting Strategic Planning Leadership and Professional Development Follow Dr. Lowe on Twitter at @DrTaunyaALowe. She can also be found on LinkedIn and DrTaunyaALowe.com. 2017-04-0431 min
The Marketing Disenchanted PodcastTMDP 026: Overcoming & Endurance with Elite Entrepreneur Tony DursoTony Durso is the self-styled “Dream Business Maker” and hosts the popular show, Revenue Chat Radio, which achieved over 700,000 downloads in its first 1 ½ years. He interviews CEOs, bestselling authors and experts in sales, marketing and leadership who provide actionable advice and insights. Tony’s latest and 4th book, Elite Entrepreneurs topped the Amazon Bestseller List at #2 on its first day debut. Follow Tony on Twitter at @tonydurso. He can also be found on LinkedIn and TonyDurso.com. You’ll Learn: How Tony transitioned from a C-Level executive with a mid six-figure i...2017-03-2830 min
The Marketing Disenchanted PodcastTMDP 025: Why Influencer Marketing Isn’t Just A Media Buy with Scott MontyScott Monty was ranked by The Economist as #1 atop the list 25 Social Business Leaders and by Forbes as one of the top 10 influencers in social media. Alan Mulally, the CEO of Ford Motor Company, called him "a visionary." For six years Scott was global head of social media at Ford Motor Company, where he advised on digital activities across the company, from crisis communications to influencer relations, marketing, customer service, internal communications and more. Prior to Ford, he had a decade and a half of marketing and communications experience within brands and agencies. Scott spends h...2017-03-2136 min
The Marketing Disenchanted PodcastTMDP 024: Doing The Unthinkable with Jay AcunzoJay Acunzo is an award-winning podcaster and dynamic keynote speaker. Before creating Unthinkable, Jay was a digital media strategist at Google and head of content at HubSpot. He’s built content marketing strategies from scratch for startups and produced attention-grabbing documentaries for brands. His work has been cited in places ranging from Harvard Business School to the Washington Post. Today, Jay hosts shows and works with teams who aspire to be the exceptions to all the noise in their niche. Follow Jay on Twitter at @JayAcunzo. He can also be found on LinkedIn and at unt...2017-03-2035 min
The Marketing Disenchanted PodcastTMDP 023: Empowering the EntrepreNewHER with Shan ThomasShan Thomas is an EntrepreNewHER, creative marketing specialist, social media trainer and speaker. Her strengths lie in her ability to conceive and implement the strategic marketing plans, identify new market opportunities, initiate product and service introductions, and negotiate strategic collaborations to drive market expansion and revenue growth. Follow Shan on Twitter at @shanthomasbiz. She can also be found on LinkedIn and ShanThomas.biz. You’ll Learn: Why Shan Walked away from a six-figure corporate salary to become an EntrepreNewHER. How Shan made her transition from a corporate exec that relied on assistants to...2017-03-1729 min
The Marketing Disenchanted PodcastTMDP 022: Change, Collaboration & Community with Brian FanzoBrian Fanzo talks fast and tweets faster. A proud, pager-wearing millennial, he is a keynote speaker and founder/CEO of iSocialFanz LLC, a social strategy consulting agency. Brian also co-hosts SMACtalk Podcast & FOMOFanz Podcast. Brian’s #ThinkLikeAFan philosophy has powered first-of-their-kind storytelling campaigns for many Fortune 50 enterprise companies leveraging Periscope, Snapchat, and Facebook Live under the username @iSocialFanz. He was awarded the Top 25 Social Business Leaders of 2014 by The Economist Intelligence Unit and was nominated for the first ever #ShortyAwards Periscoper Of The Year 2016. In 2016, Brian keynoted in 11 countries at more than 40 events highlighting his passion for ch...2017-03-1645 min
The Marketing Disenchanted PodcastTMDP 021: Crafting Stories that Sell with Park HowellPark Howell, founder of the Business of Story platform, is a trusted brand story strategist, sought-after speaker on story marketing, and is the professor of storytelling in the Executive Masters of Sustainability Leadership at Arizona State University. He has helped international brands, including Coca Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and United States Air Force craft and tell compelling stories that sell. Follow Park on Twitter at @ParkHowell and The Business of Story at @businessofstory. He can also be found on LinkedIn and at BusinessOfStory.com. See Park Speak at Social Media M...2017-03-1540 min
The Marketing Disenchanted PodcastTMDP 020: The Essence of Dynamic Communication with Jill SchiefelbeinJill Schiefelbein is an award-winning entrepreneur, author, and recovering academic. She taught business communication at Arizona State University for 11 years before venturing into entrepreneurship. Jill’s business, The Dynamic Communicator®, helps organizations increase sales and create consumer advocates. Jill runs the Dynamic Accelerator program, helping solo- and micro-entrepreneurs accelerate business growth. Her next book, Dynamic Communication: 27 Strategies to Grow, Lead, and Manage Your Business is in stores TODAY so go grab it! Follow Jill on Twitter at @dynamicjill. She can also be found on LinkedIn and at TheDynamicCommunicator.com. You’ll Learn: How Ji...2017-03-1436 min
The Marketing Disenchanted PodcastTMDP 019: It’s About the Human, Not the Device with Tim HaydenTim Hayden boasts more than 20 years of marketing and business leadership experience. He's been a founder of new ventures (NION Interactive, GamePlan, 44Doors) and a catalyst for innovative change within some of the world's largest brands (Dell, Bacardi, AMD, ExxonMobil, Hilton Worldwide, Kraft Foods, Edelman, and others). Part social anthropologist, part strategic marketing executive, Tim studies communications behavior and how new media and mobility are reshaping all of business. From operations to marketing and customer service, he assembles technology, adoption and communications initiatives that lead to efficiency and profitability. Follow Tim on Twitter at @TheTimHayden. Y...2017-03-0725 min
The Marketing Disenchanted PodcastTMDP 018: Being a Responsible Digital Citizen with Greg VerdinoGreg Verdino is the author of 'microMARKETING: Get Big Results by Thinking and Acting Small' (McGraw-Hill, 2010), and co-authored a chapter in 'Reinventing Interactive and Direct Marketing' (ed. Stan Rapp, McGraw-Hill, 2009). Over the years he’s appeared in a wide range of media including Advertising Age, Bloomberg Business, CNN, Fox Business, Investor’s Business Daily, the New York Times, Newsday, and the Wall Street Journal. He’s written for the American Marketing Association, MediaPost, OMMA magazine, and his own blogs. Greg is also the managing partner at VERDINO & CO | A Content Consultancy. They help organizations craft smart content strate...2017-02-2843 min
The Marketing Disenchanted PodcastTMDP 017: The Classics of Building Relationships Will Always be There with Lorrie Thomas RossLorrie Thomas Ross is a web marketing expert and lifestyle business owner who helps passionate professionals brand build and boost business. Her web and social media marketing agency, Web Marketing Therapy® supports entrepreneurs and small businesses with digital marketing advisory, training and marketing management. She is the author of The Mc-Graw Hill 36-Hour Course to Online Marketing and several Lynda.com courses. Her custom speeches and workshops for entrepreneurs, small business owners, corporations and women in business groups inspire, enlighten and ignite action. Follow Lorrie on Twitter at @WebTherapist. You can also follow her digital agency at @W...2017-02-2138 min
The Marketing Disenchanted PodcastTMDP 016: Always Solve for Why with Jason Warner, MBAJason Warner, MBA is a successful leader of marketing, sales and communications campaigns for global and national brands, government agencies, non-profit organizations and personalities. He has demonstrated leadership with people and brand development, specialty in crisis, issues and reputation management. Jason currently serves as Chief Vision Owner at The Own The Vision Foundation which serves as a catalyst to develop Black communities across America to live out the true definition of the word community; where Black people come together with common interests and have joint ownership or participation. Follow Jason on Twitter at @JasonLWarner. He c...2017-02-1442 min
The Marketing Disenchanted PodcastTMDP 015: The Internet of Things vs The Internet of YouThe Internet of Things or IOT is so exciting! It seems what was previously deemed sci-fi is becoming more of a reality every day. However it’s not all sunshine and roses. There are very real privacy concerns that can turn the Internet of Things into the Internet of Threats! In this episode I separate AI and the IOT from sci-fi, and explore the implications for marketers. Temi is the co-author of Beyond Buzzwords: Social Media, Mobile & Other Marketing Buzzwords Ain’t the Half of It!; and partner at Digital Marketing Advisers, a digital agency based in Atla...2017-02-0722 min
The Marketing Disenchanted PodcastTMDP 014: Why You Must Escape the Facebook Echo Chamber with Kerry O’Shea GorgoneKerry O’Shea Gorgone is a lawyer, professional interviewer, writer, educator, speaker, and host of the Marketing Smarts podcast. As Director of Product Strategy, Training, at MarketingProfs she oversees the sale and distribution of MarketingProfs’ premium training products to individual marketers and corporations. She’s also a contributing writer for Spin Sucks, Huffington Post, {grow} blog, Social Media Explorer, Entrepreneur.com, and more. Follow Kerry on Twitter at @KerryGorgone. She can also be found on LinkedIn, as well as MarketingProfs.com and KerryGorgone.com. You’ll Learn: Why Kerry left a career in law to...2017-01-3132 min
The Marketing Disenchanted PodcastTMDP 013: From Business Classics to Contemporary Thought Leadership with Dorie ClarkDorie Clark is a professional speaker, college professor and strategy consultant who have worked with clients including Google, Microsoft, Morgan Stanley, DHL, Fidelity, Yale University, and the World Bank. She is a regular contributor to Forbes and the Harvard Business Review, and the author of "Stand Out" (Portfolio/Penguin, 2015) and "Reinventing You" (Harvard Business Review Press, 2013), which was named the #1 Leadership Book of 2015 by Inc. magazine. Follow Dorie on Twitter at @dorieclark. She can also be found on LinkedIn, as well as DorieClark.com. You’ll Learn: How Dorie went from running a no...2017-01-2432 min
The Marketing Disenchanted PodcastTMDP 012: Why the State of Marketing Education is Pathetic with Mark SchaeferMark Schaefer is the author of five books and counting, including the Tao of Twitter (2011), Born to Blog (2013), and The Content Code (2015). He is a globally recognized blogger, educator, speaker, business consultant, and author. His well-known blog, www.businessesGROW.com, is one of the most acclaimed marketing blogs of the world. He can be found on Twitter at @markwschaefer. He can also be found on LinkedIn, as well as www.businessesGROW.com. You’ll Learn: The catastrophic life event that grounded Mark and keeps him centered. Why the state of marketing education is...2017-01-1733 min
The Marketing Disenchanted PodcastTMDP 011: How to Master Return on Relationships with Ted RubinTed Rubin is a leading Social Marketing Strategist, Brand Evangelist, CMO and Keynote Speaker. In March 2009 he started using and evangelizing the term ROR (hashtag #RonR), Return on Relationship™. His book, Return on Relationship, was released 1/29/13. Follow Ted on Twitter @TedRubin. He can also be found on LinkedIn, as well as http://tedrubin.com/. You’ll Learn: How Ted learned with Seth Godin in the early days of Permission Marketing. The value of tenacity & how it’s helped Ted in his career. How Ted takes poor jobs and turns them into success. Why loo...2017-01-1036 min
The Marketing Disenchanted PodcastTMDP 010: 3 Epiphanies You Can’t Get From Gary Vee – a solo-cast with Temitayo A OsinubiIn this no-holds-bar episode I respectfully challenge Gary Varynerchuk on some advice he gave to a 17 year old girl named Kiara. No disrespect to Gary Vee, but I refer to people who give advice about processes they’ve never been through as male gynecologists. They may be very well studied and mean well, but at the end of the day they themselves have never experienced what they’re talking about. Temi is the co-author of Beyond Buzzwords: Social Media, Mobile & Other Marketing Buzzwords Ain’t the Half of It!; and partner at Digital Marketing Advisers, a digital agency...2017-01-0328 min
The Marketing Disenchanted PodcastTMDP 009: Don’t Be Transparent, Be Translucent with Douglas KarrDouglas Karr is recognized by LinkedIn as a top marketer in its Sophisticated Marketing Guide. His blog is known internationally as a resource for marketing-related technology research and discovery. Follow Douglas on Twitter at @douglaskarr. He can also be found on LinkedIn and http://douglaskarr.com/. You’ll Learn: How Douglas’ career in the Navy helped prepare him for digital marketing. Why you should avoid clients that have an adversarial outlook towards vendors. How Douglas would have been more successful if he turned down money. Why you should choose mentors that will figur...2017-01-0234 min
The Marketing Disenchanted PodcastTMDP 008: How the Client-Agency Relationship Needs to Evolve with Jason FallsJason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. An innovator in conversation research, Falls leads the Conversation Research Institute, a think-tank and consultancy focused on mining online conversations for consumer insight and market research. Follow Jason on Twitter at @JasonFalls. He can also be found on LinkedIn and https://jasonfalls.com/. You’ll Learn: How Jason was empowered to explore digital marketing in the early days. It doesn’t matter how flashy the technology is, you’ll always have to convince clients...2017-01-0128 min
The Marketing Disenchanted PodcastTMDP 007: Pro Networking and Influencer Marketing with Rob ZaleskiRob Zaleski is a professional blogger with a passion for social media and digital relationships. In his previous position with MarketingProfs he reported directly to Ann Handley (which I would kill for) and acted as the social hub for all departments at MarketingProfs (except the main Twitter handle, belongs squarely to Ann Handley) and worked to constantly feed the ever-hungry funnel. Follow Rob on Twitter at @robzie_. He can also be found on LinkedIn, as well as https://robzie.com/lets-work-together/. You’ll Learn: How Robs used social media and good ole’ netwo...2016-12-3138 min
The Marketing Disenchanted PodcastTMDP 006: Someone Needs Your Story with Phil GerbyshakPhil Gerbyshak works with sales professionals and business owners to integrate social selling and social media into their business. Phil is the author of 10 Ways To Make It Great, as well as a Social Selling Speaker and LinkedIn Trainer for the Make It Great Institute. Phil hosts a podcast, Conversations with Phil. Follow Phil on Twitter at @PhilGerb. You can also find him on LinkedIn. You’ll Learn: The stuff you’ve learned on your journey is there to connect you to other people. You already know what you need to know; rejec...2016-12-3032 min
The Marketing Disenchanted PodcastTMDP 005: How NOT to email Jay Baer – a solo-cast with Temitayo A OsinubiIn this tell-all episode I cover the difference between free and at not cost, and how to work for free without going into the red. It’s important to understand the distinction between the two as it informs much of the show. I also share a super embarrassing story of an ill-fated email I sent to Jay Baer as I was figuring all of this out. Temi is the co-author of Beyond Buzzwords: Social Media, Mobile & Other Marketing Buzzwords Ain’t the Half of It!; and partner at Digital Marketing Advisers, a digital agency based in Atlanta, GA...2016-12-2932 min
The Marketing Disenchanted PodcastTMDP 004: Be different, take chances, get messy with Michelle A BassettMichelle A Bassett is the co-author of Beyond Buzzwords: Social Media, Mobile & Other Marketing Buzzwords Ain’t the Half of It!; and Managing Partner at Digital Marketing Advisers, a digital agency based in Atlanta, GA. Follow Michelle on Twitter at @CEOMichelleB. You can also find Michelle on LinkedIn, as well as http://michelleabassett.com/blog/. “I absolutely love solving some of the complex performance puzzles that come along with building and executing full-scale digital marketing campaigns.” You’ll Learn: Why Michelle’s professional disenchantment is continuing Why giving it all away for free isn’t necessaril...2016-12-2825 min
The Marketing Disenchanted PodcastTMDP 003: Why People Who Pay, Pay Attention with Christopher GaudreauChristopher Gaudreau is a formally educated Digital Marketer specializing in sales funnels. Join Chris’ closed Facebook group Funnel Architects. Follow Chris on Twitter at @SalesFunnelGuy. You can also find him on LinkedIn. For more awesomeness from Chris please visit ChristopherGaudreau.com. You’ll Learn: How a degree cleared the mental fog around whether he really knew what he was doing. How college upped his professionalism game with meeting deadlines. The true rigors of attending an accelerated degree program online The benefits of using cloud based programs like Google Docs instead of Google Docs...2016-12-2743 min
The Marketing Disenchanted PodcastTMDP 002: Follow People, Not Positions with James LoomsteinJames Loomstein: With more than 15 years experience in strategic planning, digital marketing and consumer insights, James Loomstein is all about staying a step ahead of the digital marketing status quo. James is the managing partner at agency Rogue Marketing and adjunct professor at Southern Methodist University Cox School of Business. Follow Rogue Marketing on Twitter at @RogueThink and follow James at @jloomstein. You can also find him on LinkedIn. You’ll Learn: The lonely realities of running your own agency vs working for a brand or agency and why it might behoove you t...2016-12-1142 min
The Marketing Disenchanted PodcastTMDP 001: Just Google It?!In the last three months of the 2016 Presidential election fake news outperformed real news on Facebook. Without getting political, the point I’d like to pull out is that most people can’t call B.S. online when they see it. They lack what I call digital discernment, which is a skill they must be learned. This is in strake contrast to the “un-College” movement that touts self-study via search engines over higher education. Just Google-ing it can work, assuming you know how to make heads or tails out of the results; which as we’ve seen above most...2016-12-1132 min
The Marketing Disenchanted PodcastTMDP 000: Who is Temi & Why Listen?In this our very first episode together it’s all about getting to know each other rather, you getting to know me. Temi is the co-author of Beyond Buzzwords: Social Media, Mobile & Other Marketing Buzzwords Ain’t the Half of It!; and partner at Digital Marketing Advisers, a digital agency based in Atlanta, GA. Follow Michelle on Twitter at @tembo8482. You can also find Temi on LinkedIn, as well as http://ConsultTemi.com. You’ll Learn: Who is Temi, what makes him tick and why you should listen to him. How name discrimi...2016-12-1117 min
Mental DialogueSpecial Edition Money & Power MD: Internet Marketing & Teaching Kids InvestingInternet marketing gurus and authors of BEYOND BUZZWORDS, MICHELLE BASSETT & TEMITAYO OSINUBI visit MD to change the way businesses look at internet marketing. According to their book, "U.S. total ad spending is estimated at $187 billion with digital accounting for just under 30% at $52.8 billion." BASSETT & OSINUBI suggest by some estimates digital ad spending will catch TV ad spending by 2018. IS YOUR BUSINESS positioned and ready to take advantage of the next boom in marketing? For the type of business you have which social media outlets should you be using to market? In the 2nd hour (11:00am EST), business finance coach, EVAN...2016-03-192h 00