Shows
How To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing#27 What I wish I knew before starting my 3 businesses... (Lessons from 25+ years of entrepreneurship)Before the age of 40 I’d already lost everything.TWICE.First time was when my property business went t*ts up due to the 2008 financial crisis…Second time when Jeff Bezos screwed my publishing company over…But like a phoenix rising from the ashes (or a cockroach that refuses to die, but that sounds less cool), I was somehow able to bounce back each time.The lessons I’ve learned ultimately helped me build my dream agency today.But if I were to go back in time, these ar...
2025-10-1726 minHow To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing#26 How a Singaporean Tuition Center Got 2.5X ROAS (and Why Most Education Businesses Are Doing It Wrong)Here's a question: What if I told you that a tuition center in Singapore made nearly five grand in sales from ONE webinar campaign?With 24 enrollments?And a 2.5X return on ad spend?You'd probably want to know how they pulled it off, right?But here's the thing. It wasn't because they had some massive ad budget. Or some magical funnel template. Or even some guru-blessed Facebook targeting hack.It worked because they understood something most education businesses completely miss.See, when you're selling to stressed-out Singaporean...
2025-10-1007 minHow To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing#25 6 marketing beliefs you should avoid like the plague… (unless you love losing money)Before you partner up with any marketing agency, make sure you know what they stand for and what they stand against. Why?‘Cos if your values and beliefs don’t align, chances are you’re gonna end up WASTING your time, money, and energy.After nearly 30 years in the industry I know what it’s like to both run a business and to get burned by crappy partners or agencies – so these are the philosophies I’ve developed over the years that focus on EVERYONE winning.You'll discover:Why ‘fixed fees’ are a recipe for dis...
2025-10-0217 minHow To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing#24 How One Tiny Landing Page Tweak Nearly Tripled Our Client's Webinar LeadsEver wonder why some webinars pull in hundreds of leads while others barely scrape together a dozen sign-ups?Here's the thing most marketers get dead wrong.They spend weeks perfecting their ad copy. They obsess over targeting. They A/B test every emoji and exclamation point.But then they send all that traffic to a landing page that completely ignores what made people click in the first place.It's like inviting someone to a barbecue and serving them sushi when they show up.In this episode, I'm breaking down...
2025-09-2605 minHow To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing#23 How a Random Cat Saved Our Dying Facebook CampaignEver had an ad campaign that was bleeding money faster than a punctured water balloon?We've all been there. You throw everything at it. New headlines, different images, fresh targeting. And still... crickets.But sometimes the solution comes from the most unexpected places. Like a talking cat with a cigarette. (Okay, maybe not the cigarette part.)This episode is about one simple psychological trick that turned our worst-performing campaign into a money-printing machine. And it all started when our ads manager had what she calls "a moment of beautiful insanity."Here's...
2025-09-1904 minHow To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing#22 3 Things You Need to Write a Good Email Newsletter (That Actually Makes Money)"If someone says email is dead, what they really mean is my emails suck."Harsh? Maybe. True? Absolutely.With nearly 5 billion email users on the planet, the problem isn't that email doesn't work. It's that most people are doing it completely wrong.While everyone's chasing the latest social media algorithm or crying about Zuckerberg changing the rules again, smart marketers are quietly building email lists that return $36 to $42 for every dollar spent.But here's the catch: You can't just slap some words together, ask people to buy your stuff, and expect...
2025-08-2909 minHow To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing#21 How ONE email got us 200+ sign-ups and $5K in sales…It still amazes me that SO many people DON’T use emails for their marketing…Or they think that it’s ‘dead’ in 2025.Well, maybe this case study can finally convince you that emails are still by and far one of the most powerful marketing tools you have today!Check it out on today’s podcast.This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches...
2025-08-2105 minHow To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing#20 How We Got CPL Down to $0.97 With This One Targeting TweakWe were working with a tuition center who was struggling with their ad costs. Nothing crazy wrong with their campaigns, but the numbers just weren't where we wanted them to be.Then we had ONE conversation that changed everything.One small shift in how we thought about their target audience. And boom – cost per lead dropped from decent to absolutely ridiculous. We're talking 97 cents per lead, ridiculous.The crazy part? We could have tried this approach months ago. It was hiding in plain sight the whole time.If you're running ads fo...
2025-08-1304 minHow To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing#19 How to Fix a Broken Webinar (Case Study For Real Estate/Property Investment Niche)Imagine pitching a great business idea to a room filled with 100 people...…and only SIX of them end up booking a call with you.Ouch…That's exactly what happened to one of our property investment clients. Great content, engaged audience, but his webinar’s conversion rate, sadly, was less than ideal.So we rolled up our sleeves and helped him restructure his entire webinar approach.The results?From 6%, his closing rate jumped to a whopping 28%. Ooohlala. 🤌Here’s how we did it.In this episod...
2025-07-2811 min
How To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing#19 How to Fix a Broken Webinar (Case Study For Real Estate/Property Investment Niche)Imagine pitching a great business idea to a room filled with 100 people...…and only SIX of them end up booking a call with you.Ouch…That's exactly what happened to one of our property investment clients. Great content, engaged audience, but his webinar’s conversion rate, sadly, was less than ideal.So we rolled up our sleeves and helped him restructure his entire webinar approach.The results?From 6%, his closing rate jumped to a whopping 28%. Ooohlala. 🤌Here’s how we did it.In this episod...
2025-07-2811 minHow To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing#18 How One Simple Audience Tweak Boosted Our Webinar Conversions (Case Study)What if there was only ONE thing preventing your webinar from being profitable?And what if fixing that one thing could cut your lead costs by 40% AND boost your sales at the same time?That’s kinda what happened with one of our clients, a public speaking coach.His first webinar tried tapping into the sexy “professional speaker” market…But we realized the second time around, that he could potentially land even bigger fish by making this ONE simple tweak.In this episode, you’ll learn:The 250X market opp...
2025-07-2110 minHow To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing#18 How One Simple Audience Tweak Boosted Our Webinar ConversionsWhat if there was only ONE thing preventing your webinar from being profitable?And what if fixing that one thing could cut your lead costs by 40% AND boost your sales at the same time?That’s kinda what happened with one of our clients, a public speaking coach.His first webinar tried tapping into the sexy “professional speaker” market…But we realized the second time around, that he could potentially land even bigger fish by making this ONE simple tweak.In this episode, you’ll learn:The 250X market opp...
2025-07-2110 minHow To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing#18 How One Simple Audience Tweak Boosted Our Webinar Conversions (Case Study)What if there was only ONE thing preventing your webinar from being profitable?And what if fixing that one thing could cut your lead costs by 40% AND boost your sales at the same time?That’s kinda what happened with one of our clients, a public speaking coach.His first webinar tried tapping into the sexy “professional speaker” market…But we realized the second time around, that he could potentially land even bigger fish by making this ONE simple tweak.In this episode, you’ll learn:The 250X market opp...
2025-07-2113 minHow To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing#17 SaaS Webinar Case Study: How We Cut Lead Costs in Half (Plus the Ugly Truth)Ever thought about crushing your SaaS sales with Webinars?Then you definitely want to check out this case study – featuring a company that’s been making a lot of noise in the e-comms industry.Fair bit of warning though…It’s got the good, the bad, and the ugly… 🫣Yet we still managed to generate over 3K leads & cut their cost per lead in HALF – which was fantastic all things considered!So if you want to learn how webinars could help your SaaS business AND avoid mistakes so you can crush those...
2025-07-1013 minHow To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing#17 SaaS Webinar Case Study: How We Cut Lead Costs in Half (Plus the Ugly Truth)Ever thought about crushing your SaaS sales with Webinars?Then you definitely want to check out this case study – featuring a company that’s been making a lot of noise in the e-comms industry.Fair bit of warning though…It’s got the good, the bad, and the ugly… 🫣Yet we still managed to generate over 3K leads & cut their cost per lead in HALF – which was fantastic all things considered!So if you want to learn how webinars could help your SaaS business AND avoid mistakes so you can crush those...
2025-07-1013 min
Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#73 4 Smart Ways to Pre-Qualify Leads Using AI Chatbots (Without Turning People Off)98% of people visiting your website right now aren't even real prospects.Ouch. That hurts to hear, doesn't it?Yet most of us treat every single visitor like they're our next big client. We jump on calls. Send proposals. Waste HOURS on people who were never gonna buy.It's like trying to sell steaks to vegetarians. Sure, you might get lucky once in a while, but mostly you're just wasting everyone's time.The good news? AI chatbots can now figure out which leads are actually worth your time……and potentially save...
2025-07-0407 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#72 How to Write AI Copy That SELLS (2025 Guide)Everyone's using ChatGPT to write their marketing copy these days.Your competitor down the street is doing it. That guy who sells protein shakes on Instagram is doing it. Heck, even your grandma probably asked ChatGPT to write her Facebook post.But here's the thing...Most AI-generated copies are absolute garbage.And if you're just throwing basic prompts at ChatGPT and hitting publish, you're probably making your business sound like every other lazy marketer out there.In this episode, you'll discover:Why AI copywriting isn't optional anymore for...
2025-06-0508 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#71 AI Chatbots: How to Book High-Ticket Clients While You're Drooling on Your PillowRemember when your website was about as useful as a screen door on a submarine?Well, turns out you can teach that old dog some new tricks. And by tricks, I mean turning it into a lead-catching ninja that books appointments while you're busy counting sheep.It's 2 AM. You're deep in dreamland. Meanwhile, your competitor just snagged another client because they answered in 5 seconds flat.Ouch.But what if your website could do the talking for you? Not with those creepy "HI HOW CAN I HELP YOU TODAY?!" popups that make...
2025-05-2205 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#70 5 Mistakes Businesses Make When Implementing AI in Their Sales FunnelsEvery business owner I’ve spoken to LOVES the idea of using AI in their sales funnel.Especially if they get to automate some of the time-consuming stuff……like cold calls, marketing, or lead gen.But here’s the thing:Use AI tools recklessly, and you might end up HURTING your business instead.In this episode, you’ll learn:Why your AI copywriter could get your ad account BANNEDThe reason AI chatbots might be turning customers away from your businessWhere to maintain the ‘human element’, and where to go full-AI…and...
2025-05-0904 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#69 AI-Powered Funnels: The Smartest Way to Scale Your Business Without BurnoutEvery business owner wishes they could clone themselves.There’s just too much for a team, let alone a single person, to handle when it comes to sales and marketing alone: ads, funnels, landing pages, sales calls, etc…But here’s the good news:We can’t clone ourselves yet, but we CAN get pretty damn close with AI.In this episode, I break down how AI is transforming marketing funnels from time-sucking monsters into well-oiled efficiency machines.You’ll learn:How AI can give you valuable insights (that would...
2025-04-2405 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#68 How to Attract Whale Clients with AI LeadsEver feel like you're throwing a tiny fishing net into an ocean of minnows when you really need to catch a whale?In this episode, I dive into how AI-powered lead generation systems can help you land those massive dream clients that transform your business – without you having to spend countless hours manually qualifying leads or hiring an army of sales reps.You'll discover:How to clearly define your "whale client" profile so your AI can hunt them downHow AI can book qualified leads directly into your calendar (while they're still hot!)The secret to...
2025-04-1105 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#67 How to Use AI in Marketing: Create Your Perfect Customer Avatar (That Actually Buys!)What if AI could tell you exactly who your ideal customers are……and HOW to make them buy your product?Back then, market research used to take months (and thousands of dollars!) – but AI now makes that possible to do in literal minutes – which is bonkers.In this episode, we show you how to leverage this for your business.Here's what you'll discover:How AI can uncover customer insights that humans would NEVER catchThe exact process to create a customer avatar that converts like crazyAI tools and prompts that do the heav...
2025-04-0207 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#66 AI Lead Generation in 2025: 3 Strategies That Actually Generate Sales (Not Just Leads)Every day, potential customers are slipping through your fingers.That lead who filled out your contact form at 2 AM?Oops! Someone else responded first, and now they've lost interest in you.That prospect who called during your team lunch?Went straight to voicemail and never called back.You’ve got thousands of “dead leads” who aren’t really dead… they’re just being ignored.And it's not even your fault!Until recently, there simply wasn't technology capable of catching every opportunity, responding instantly, or scaling personal out...
2025-03-2108 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#65 How to Promote Webinars with AI: 3 Strategies to CRUSH Your CompetitionBarely 2 years ago, AI could barely string together a coherent sentence…Or generate a video of “Will Smith eating spaghetti” that DOESN’T look like eldritch horror…Now?Now your biggest competitor is using AI to make them money while they sleep.And I am going to tell you how they do it.Listen to today’s episode to learn:How to use AI to resurrect your cold leads from the dead!The AI engagement technique that dramatically boosts webinar show up ratesOur post-webinar AI system that captures sales you’d...
2025-03-1407 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#63 Email Marketing for Webinars: 5 Must-Send Emails To Boost Your Sales!Most coaches fill their webinars with lead ads, but…… they don’t interact with their leads before the webinar starts…… and completely forget about that list once the webinar’s done.And that grinds my gears – ‘cos they’re sitting on a literal GOLDMINE!In fact, with just a few strategically-timed emails to your mailing list, you could maximise your profits before, during, and after your webinar.In this episode, we’ll reveal the 5 different types of emails you MUST send to your list to get better engagement, ensure higher attendance ra...
2025-02-2707 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#62 Why Russell Brunson Did 70+ Webinars Before Automating (& Other Webinar Marketing Best Practices You Can Steal!)Everyone wants a webinar that runs on autopilot and prints money while they sip margaritas on the beach.But even Russell Brunson—the guy who turned ClickFunnels into a $100M+ business—didn’t automate his webinar until he’d done over 70 live sessions…Through it all, he kept tweaking and refining his pitch… And that's how Russell perfected his webinars and generates MILLIONS with them each year.That’s what it means to be the best in the biz.But what if you could steal his best practices and get a headstart...
2025-02-2111 min
How To Scale Webinars: For Online Coaches in High Ticket Sales & Digital Marketing#19 3 Strategies to Make Unprofitable Webinars Profitable Again!Most coaches have a ‘hit-or-miss’ philosophy where they aim to strike gold at the webinar event.If that’s your approach then there’s good news… there’s an easy way to boost your sales numbers. And that’s by a simple paradigm shift to make your webinars profitable again!You’ll learn:How to get high ROAS by improving your funnel with our ‘long tail’ Webinar approachHow to get sales from the 70% of prospects who DON’T attend your webinarHow adding low-ticket offers can turn your webinars profitable again. A simple but overlooked tactic to...
2025-02-1407 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#61 5 Proven Ways to Advertise Webinars (2.8X Case Study!)Our new client was stuck.His webinar was attracting the wrong crowd – people who either weren’t interested or were too broke to afford his offer.Sales were tanking… and he was getting pretty desperate for higher-quality leads.So we stepped in, rolled up our sleeves, and got to work.We tweaked the advertising for his webinars to hone in on his warmest prospects.The result?2.8X ROAS (return on ad spend) on his very FIRST webinar with us. 🔥We packed his webinar with hundreds of high-i...
2025-02-1408 minHow To Scale Webinars: For Online Coaches in High Ticket Sales & Digital Marketing#18 4 Webinar Best Practices in 2024 for High-Ticket CoachesHow do you make your webinar stand out in a marketplace that has thousands of webinars?It’s not easy in 2024…Ads just keep getting more and more expensive these days.While competitors are upping their game with mass-produced AI-generated content or pumping thousands of dollars into their marketing campaigns.But here’s the good news…It’s not impossible. And it doesn’t have to cost you your life savings.These 4 best practices will help your webinar kick butt no matter what.In this episode, you...
2025-02-1208 minHow To Scale Webinars: For Online Coaches in High Ticket Sales & Digital Marketing#17 Case Study: How to Get Consistently Good Returns on Your WebinarsAnyone can get fantastic results from their Webinars maybe once or twice and be a ‘one-hit’ wonder. But to have your webinars consistently be profitable? Now that’s a different story.That’s why this case study is important…It shows how we managed to get 3X or more ROAS – consistently – for one of our clients’ webinars.So if you want to learn the following:How changing the core message can skyrocket your ad’s effectivenessWhy you need to create and test several different ads to boost ROASWhat to do when you have...
2025-02-1010 min
10-Minute Scaling Secrets: For Online Coaches in High Ticket Sales & Digital Marketing#16 Case Study: How We Got 350 Seminar Participants With Just $500 Ad Spend!Ever had to promote a live event on short notice and a shoestring budget?Chances are, it’s gonna suck.Good news is that it’s possible to turn things around with laser-focused marketing.With just a few key strategies, we sold out an ENTIRE venue with paid participants – and spent just $500 for ads. This podcast episode explains how we pulled it off.You’ll discover:The one ‘attraction’ that can make participants beg you to take their moneyHow we used local buzz to turn our client’s event into a must-attendWha...
2025-02-0708 minHow To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing#16 7 Digital Marketing Strategies to Grow Your Business FasterHaving sleepless nights just thinking of ways to effectively grow your business?In this episode, we’re giving you the quick and dirty guide to do just that: 7 digital marketing strategies to outsmart your competitors and skyrocket your sales.You’ll learn:How to ATTRACT people with a lead magnetWhy VSLs can help you build trust and authorityHow to engage with your email subscribers (and get them to remember you!)…and other practical ways to build your brand… while filling your bank accountsThis podcast is hosted by Terence Tam, author of Lead Sur...
2025-02-0716 minHow To Scale Webinars: For Online Coaches in High Ticket Sales & Digital Marketing#16 How to Build a High-Ticket Challenge Funnel that ConvertsPeople are wired to win.That’s why the Challenge Funnel is so powerful…It taps into a primal desire to prove ourselves.By giving participants small wins each day, you make them believe that they can achieve great things with your solution. More importantly, you’re overcoming one of the biggest objections of buying - the lack of trust in their own ability.That’s why challenges are so effective for selling high ticket offers. This episode, I’ll show you how to build the perfect Challenge Fun...
2025-02-0710 min
Bro Science Scaling For High Ticket Coaches: Beat Your Competitor’s Ads & Raise Profits Without 60-Hour Workweeks#16 Case Study: How We Got 350 Seminar Participants With Just $500 Ad Spend!Ever had to promote a live event on short notice and a shoestring budget?Chances are, it’s gonna suck.Good news is that it’s possible to turn things around with laser-focused marketing.With just a few key strategies, we sold out an ENTIRE venue with paid participants – and spent just $500 for ads. This podcast episode explains how we pulled it off.You’ll discover:The one ‘attraction’ that can make participants beg you to take their moneyHow we used local buzz to turn our client’s event into a must-attendWha...
2025-02-0708 min
How To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing#16 7 Digital Marketing Strategies to Grow Your Business FasterHaving sleepless nights just thinking of ways to effectively grow your business?In this episode, we’re giving you the quick and dirty guide to do just that: 7 digital marketing strategies to outsmart your competitors and skyrocket your sales.You’ll learn:How to ATTRACT people with a lead magnetWhy VSLs can help you build trust and authorityHow to engage with your email subscribers (and get them to remember you!)…and other practical ways to build your brand… while filling your bank accountsThis podcast is hosted by Terence Tam, author of Lead...
2025-02-0716 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#60 How to Market Your Webinar in 2025If someone told you webinars are ‘dead’…Go ahead and slap them with a baguette ‘cos webinars are still making people MILLIONS!The problem is that most people aren’t marketing their webinars properly.No matter how awesome your offer or how slick your slides look, your webinars aren’t gonna get any eyeballs – let alone sales – if no one knows about them.In this episode you’ll learn 3 proven ways to market your webinar and turn it into a high-converting sales funnel in 2025:How to leverage your list to pack your webinar...
2025-02-0709 min10-Minute Scaling Secrets: For Online Coaches in High Ticket Sales & Digital Marketing#15 How to Overcome Setbacks as a MarketerSo they say 9 out of 10 marketing campaigns fail. And 95% of businesses fail in the first 10 years. One thing I’ve learnt being in business for over 20 years is that…… Setbacks are a normal part of it.The difference is whether it breaks you… or makes you.In this episode, you’ll learn about:How legends from the 80s used to do things (and why modern marketers are lucky!)What I do when I have a failed campaign My big 4 setbacks in my business journey… and how I overcame themIf...
2025-02-0512 minHow To Scale Webinars: For Online Coaches in High Ticket Sales & Digital Marketing#15 How to get 50% more profits on Your Existing Webinar Funnel… on STEROIDS!What if you could turbocharge your Webinar funnel and get 50% or MORE ROI on your existing Webinar funnel?All without spending additional money on ads?Introducing the Webinar Funnel on Steroids - The Radical Webinar Funnel. A powerful high-ticket sales funnel that turns ordinary Webinar funnels into bankable dollars. In today’s episode, you’ll learn:How to improve the quality of your leads. The one video that your funnel needs to build trust. How to get sales from people who don’t show up for your Webinar. Our comprehensive strategy to ma...
2025-02-0513 minBro Science Scaling For High Ticket Coaches: Beat Your Competitor’s Ads & Raise Profits Without 60-Hour Workweeks#15 How to Overcome Setbacks as a MarketerSo they say 9 out of 10 marketing campaigns fail. And 95% of businesses fail in the first 10 years. One thing I’ve learnt being in business for over 20 years is that…… Setbacks are a normal part of it.The difference is whether it breaks you… or makes you.In this episode, you’ll learn about:How legends from the 80s used to do things (and why modern marketers are lucky!)What I do when I have a failed campaign My big 4 setbacks in my business journey… and how I overcame themIf...
2025-02-0512 minHow To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing#15 Case Study: How We Got 350 Seminar Participants With Just $500 Ad Spend!Ever had to promote a live event on short notice and a shoestring budget?Chances are, it’s gonna suck.Good news is that it’s possible to turn things around with laser-focused marketing.With just a few key strategies, we sold out an ENTIRE venue with paid participants – and spent just $500 for ads. This podcast episode explains how we pulled it off.You’ll discover:The one ‘attraction’ that can make participants beg you to take their moneyHow we used local buzz to turn our client’s event into a must-attendWha...
2025-02-0508 min
How To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing#15 Case Study: How We Got 350 Seminar Participants With Just $500 Ad Spend!Ever had to promote a live event on short notice and a shoestring budget?Chances are, it’s gonna suck.Good news is that it’s possible to turn things around with laser-focused marketing.With just a few key strategies, we sold out an ENTIRE venue with paid participants – and spent just $500 for ads. This podcast episode explains how we pulled it off.You’ll discover:The one ‘attraction’ that can make participants beg you to take their moneyHow we used local buzz to turn our client’s event into a must-attendWha...
2025-02-0508 min10-Minute Scaling Secrets: For Online Coaches in High Ticket Sales & Digital Marketing#14 Case Study: How to Get Consistently Good Returns on Your WebinarsAnyone can get fantastic results from their Webinars maybe once or twice and be a ‘one-hit’ wonder. But to have your webinars consistently be profitable? Now that’s a different story.That’s why this case study is important…It shows how we managed to get 3X or more ROAS – consistently – for one of our clients’ webinars.So if you want to learn the following:How changing the core message can skyrocket your ad’s effectivenessWhy you need to create and test several different ads to boost ROASWhat to do when you have...
2025-02-0310 minHow To Scale Webinars: For Online Coaches in High Ticket Sales & Digital Marketing#14 30 Slides to CRUSH those High Ticket Sales with your WebinarAre you tired of spending hours creating slide presentations for your Webinars, only to find they don’t actually get people to buy your high ticket offers?Look no further!We designed this template to help you save time and convert high-ticket clients.Here’s what you’ll learn:How to make your presentation VALUABLE to your clientsWhy QUALIFYING your audience saves your time (and money)How to add a story that RESONATES with the audience…and various ways to craft a high-converting webinar presentationDownload the template here: Webinar presenta...
2025-02-0318 minBro Science Scaling For High Ticket Coaches: Beat Your Competitor’s Ads & Raise Profits Without 60-Hour Workweeks#14 Case Study: How to Get Consistently Good Returns on Your WebinarsAnyone can get fantastic results from their Webinars maybe once or twice and be a ‘one-hit’ wonder. But to have your webinars consistently be profitable? Now that’s a different story.That’s why this case study is important…It shows how we managed to get 3X or more ROAS – consistently – for one of our clients’ webinars.So if you want to learn the following:How changing the core message can skyrocket your ad’s effectivenessWhy you need to create and test several different ads to boost ROASWhat to do when you have...
2025-02-0310 minHow To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing#14 How to Overcome Setbacks as a MarketerSo they say 9 out of 10 marketing campaigns fail. And 95% of businesses fail in the first 10 years. One thing I’ve learnt being in business for over 20 years is that…… Setbacks are a normal part of it.The difference is whether it breaks you… or makes you.In this episode, you’ll learn about:How legends from the 80s used to do things (and why modern marketers are lucky!)What I do when I have a failed campaign My big 4 setbacks in my business journey… and how I overcame themIf...
2025-02-0312 min
How To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing#14 How to Overcome Setbacks as a MarketerSo they say 9 out of 10 marketing campaigns fail. And 95% of businesses fail in the first 10 years. One thing I’ve learnt being in business for over 20 years is that…… Setbacks are a normal part of it.The difference is whether it breaks you… or makes you.In this episode, you’ll learn about:How legends from the 80s used to do things (and why modern marketers are lucky!)What I do when I have a failed campaign My big 4 setbacks in my business journey… and how I overcame them
2025-02-0312 min10-Minute Scaling Secrets: For Online Coaches in High Ticket Sales & Digital Marketing#13 How to Build a High-Ticket Challenge Funnel that ConvertsPeople are wired to win.That’s why the Challenge Funnel is so powerful…It taps into a primal desire to prove ourselves.By giving participants small wins each day, you make them believe that they can achieve great things with your solution. More importantly, you’re overcoming one of the biggest objections of buying - the lack of trust in their own ability.That’s why challenges are so effective for selling high ticket offers. This episode, I’ll show you how to build the perfect Challenge Fun...
2025-01-3110 minBro Science Scaling For High Ticket Coaches: Beat Your Competitor’s Ads & Raise Profits Without 60-Hour Workweeks#3 1 How to Build a High-Ticket Challenge Funnel that ConvertsPeople are wired to win.That’s why the Challenge Funnel is so powerful…It taps into a primal desire to prove ourselves.By giving participants small wins each day, you make them believe that they can achieve great things with your solution. More importantly, you’re overcoming one of the biggest objections of buying - the lack of trust in their own ability.That’s why challenges are so effective for selling high ticket offers. This episode, I’ll show you how to build the perfect Challenge Fun...
2025-01-3110 minHow To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing#13 Case Study: How to Get Consistently Good Returns on Your WebinarsAnyone can get fantastic results from their Webinars maybe once or twice and be a ‘one-hit’ wonder. But to have your webinars consistently be profitable? Now that’s a different story.That’s why this case study is important…It shows how we managed to get 3X or more ROAS – consistently – for one of our clients’ webinars.So if you want to learn the following:How changing the core message can skyrocket your ad’s effectivenessWhy you need to create and test several different ads to boost ROASWhat to do when you have...
2025-01-3110 min
How To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing#13 Case Study: How to Get Consistently Good Returns on Your WebinarsAnyone can get fantastic results from their Webinars maybe once or twice and be a ‘one-hit’ wonder. But to have your webinars consistently be profitable? Now that’s a different story.That’s why this case study is important…It shows how we managed to get 3X or more ROAS – consistently – for one of our clients’ webinars.So if you want to learn the following:How changing the core message can skyrocket your ad’s effectivenessWhy you need to create and test several different ads to boost ROASWhat to do when you have...
2025-01-3110 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#59 Create Your Webinar Marketing FlywheelBurnt out from grinding for every client and doing 1-on-1 sales calls?That’s why most coaching businesses plateau at 6 figures – they can’t scale without going insane.But the biggest names in the business do it differently - from Marie Forleo to Tony Robbins. They have discovered a ‘flywheel’ that cranks out predictable, scalable results – EVERY time.In this episode, we’ll reveal why Webinar Marketing is the go-to flywheel for high-ticket coaches and experts who are serious about growing their businesses.Here’s what you’ll learn:The “sell one-to-ma...
2025-01-3108 minBro Science Scaling For High Ticket Coaches: Beat Your Competitor’s Ads & Raise Profits Without 60-Hour Workweeks#12 How to Construct a VSL Funnel for High Ticket OffersVSL (Video Sales Letter) funnels have been used to sell high ticket offers for experts and coaches for a long time. I remember running a VSL funnel for my publishing business back in 2009And it worked tremendously to help me build a high 6-Figure business. If you are a coach or expert and want to get your own VSL funnel build. Then you don’t want to miss this podcast because we’re covering: How to VSLs build trust and authority which is the #1 ingredient for high ticket salesWhy building empathy...
2025-01-2913 min10-Minute Scaling Secrets: For Online Coaches in High Ticket Sales & Digital Marketing#12 How to Construct a VSL Funnel for High Ticket OffersVSL (Video Sales Letter) funnels have been used to sell high ticket offers for experts and coaches for a long time. I remember running a VSL funnel for my publishing business back in 2009And it worked tremendously to help me build a high 6-Figure business. If you are a coach or expert and want to get your own VSL funnel build. Then you don’t want to miss this podcast because we’re covering: How to VSLs build trust and authority which is the #1 ingredient for high ticket salesWhy building empathy...
2025-01-2913 minHow To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing#12 How to Build a High-Ticket Challenge Funnel that ConvertsPeople are wired to win.That’s why the Challenge Funnel is so powerful…It taps into a primal desire to prove ourselves.By giving participants small wins each day, you make them believe that they can achieve great things with your solution. More importantly, you’re overcoming one of the biggest objections of buying - the lack of trust in their own ability.That’s why challenges are so effective for selling high ticket offers. This episode, I’ll show you how to build the perfect Challenge Fun...
2025-01-2910 min
How To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing#12 How to Build a High-Ticket Challenge Funnel that ConvertsPeople are wired to win.That’s why the Challenge Funnel is so powerful…It taps into a primal desire to prove ourselves.By giving participants small wins each day, you make them believe that they can achieve great things with your solution. More importantly, you’re overcoming one of the biggest objections of buying - the lack of trust in their own ability.That’s why challenges are so effective for selling high ticket offers. This episode, I’ll show you how to build the perfect Challenge Fun...
2025-01-2910 minBro Science Scaling For High Ticket Coaches: Beat Your Competitor’s Ads & Raise Profits Without 60-Hour Workweeks#11 Digital Marketing Strategies to Grow Your Business FasterHaving sleepless nights just thinking of ways to effectively grow your business?In this episode, we’re giving you the quick and dirty guide to do just that: 7 digital marketing strategies to outsmart your competitors and skyrocket your sales.You’ll learn:How to ATTRACT people with a lead magnetWhy VSLs can help you build trust and authorityHow to engage with your email subscribers (and get them to remember you!)…and other practical ways to build your brand… while filling your bank accountsThis podcast is hosted by Terence Tam, author of Lead Sur...
2025-01-2716 minHow To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing#11 How to Construct a VSL Funnel for High Ticket OffersVSL (Video Sales Letter) funnels have been used to sell high ticket offers for experts and coaches for a long time. I remember running a VSL funnel for my publishing business back in 2009And it worked tremendously to help me build a high 6-Figure business. If you are a coach or expert and want to get your own VSL funnel build. Then you don’t want to miss this podcast because we’re covering: How to VSLs build trust and authority which is the #1 ingredient for high ticket salesWhy building empathy...
2025-01-2713 min10-Minute Scaling Secrets: For Online Coaches in High Ticket Sales & Digital Marketing#11 7 Digital Marketing Strategies to Grow Your Business FasterHaving sleepless nights just thinking of ways to effectively grow your business?In this episode, we’re giving you the quick and dirty guide to do just that: 7 digital marketing strategies to outsmart your competitors and skyrocket your sales.You’ll learn:How to ATTRACT people with a lead magnetWhy VSLs can help you build trust and authorityHow to engage with your email subscribers (and get them to remember you!)…and other practical ways to build your brand… while filling your bank accountsThis podcast is hosted by Terence Tam, author of Lead Sur...
2025-01-2716 min
How To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing#11 How to Construct a VSL Funnel for High Ticket OffersVSL (Video Sales Letter) funnels have been used to sell high ticket offers for experts and coaches for a long time. I remember running a VSL funnel for my publishing business back in 2009And it worked tremendously to help me build a high 6-Figure business. If you are a coach or expert and want to get your own VSL funnel build. Then you don’t want to miss this podcast because we’re covering: How to VSLs build trust and authority which is the #1 ingredient for high ticket salesWhy building empathy...
2025-01-2713 minBro Science Scaling For High Ticket Coaches: Beat Your Competitor’s Ads & Raise Profits Without 60-Hour Workweeks#10 Why Cheap Cost Per Lead Could be Killing Your BusinessFrustrated by the low sales from your marketing, even though your ads ‘seem’ to be doing well?Truth is, most people make the mistake of believing that low cost per lead (CPL) is everything . But this is a mistake that could cost you a LOT of money.In this episode, we’ll talk about the things you ACTUALLY want to look at so that your ad gets you greater returns:Why cheaper cost per lead isn’t necessarily better (and can actually burn your time and money)How to zero in on people who actually...
2025-01-2410 minHow To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing#10 Why Cheap Cost Per Lead Could be Killing Your BusinessFrustrated by the low sales from your marketing, even though your ads ‘seem’ to be doing well?Truth is, most people make the mistake of believing that low cost per lead (CPL) is everything . But this is a mistake that could cost you a LOT of money.In this episode, we’ll talk about the things you ACTUALLY want to look at so that your ad gets you greater returns:Why cheaper cost per lead isn’t necessarily better (and can actually burn your time and money)How to zero in on people who actually...
2025-01-2410 min10-Minute Scaling Secrets: For Online Coaches in High Ticket Sales & Digital Marketing#10 Why Cheap Cost Per Lead Could be Killing Your BusinessFrustrated by the low sales from your marketing, even though your ads ‘seem’ to be doing well?Truth is, most people make the mistake of believing that low cost per lead (CPL) is everything . But this is a mistake that could cost you a LOT of money.In this episode, we’ll talk about the things you ACTUALLY want to look at so that your ad gets you greater returns:Why cheaper cost per lead isn’t necessarily better (and can actually burn your time and money)How to zero in on people who actually...
2025-01-2410 min
How To Print Money: For Online Coaches in High Ticket Sales & Digital Marketing#10 Why Cheap Cost Per Lead Could be Killing Your BusinessFrustrated by the low sales from your marketing, even though your ads ‘seem’ to be doing well?Truth is, most people make the mistake of believing that low cost per lead (CPL) is everything . But this is a mistake that could cost you a LOT of money.In this episode, we’ll talk about the things you ACTUALLY want to look at so that your ad gets you greater returns:Why cheaper cost per lead isn’t necessarily better (and can actually burn your time and money)How to zero in on people who actually...
2025-01-2410 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#58 5 Deadly Mistakes to Avoid When Choosing a Webinar Marketing AgencyYou wouldn’t trust sushi from a gas station, so why trust a bargain-bin webinar agency with your business?In this episode, we’ll talk about the five most costly mistakes that high-ticket coaches and experts make when hiring an agency to market their webinars.Here’s what you’ll learn:Why “cheap” agencies always ends up costing you moreThe tell-tale signs that your agency knows what they they’re doingThe dangerous obsession some agencies have with useless metricsThe #1 strategy most agencies overlook… and it’s costing you 80% of your salesHow to sniff out a shady agency bef...
2025-01-2408 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#57 Can Your Coaching Business Survive A Ruthlessly Changing Market?One thing coaches and experts need to know……is that the coaching industry, like any market, is volatile.Case in point: COVID.When COVID hit, seminars went from being everywhere to zero. Our business also went from booming to NOTHING. We really thought we were screwed when clients started dropping off like flies getting sprayed by Ridsect. Trends can make or break your business. Nowadays it’s AI and automation.So the question is, how can your coaching business ride a trend, instead of being decimated...
2025-01-1708 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#56 How We Became Obsessed With Bums as a Marketing AgencyWhen this university lecturer ditched his books for ‘bums’…… he started helping high-ticket coaches make MILLIONS each year.Now, for the record: our founder Terence Tam isn’t some weird pervert obsessed with bums. He’s just born with a love for marketing and an entrepreneurial itch that couldn’t be scratched in academia.So when he combined the two and discovered that there was a HUGE market in putting bums on seats i.e. filling up webinars, seminars, & challenges?Voila – Radical Marketing was born!Since then the business has snowballed a...
2025-01-0915 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#55 How Nate Wilde Helps Coaches Close 40-65% at Their High-Ticket EventsEver wonder how top-tier coaches and consultants close massive deals with ease? The secret isn’t just in the pitch – it’s in crafting unforgettable events that do the selling for you.In this episode, Terence sits down with Nate Wilde, founder of Odigos Events, to uncover how intentional event design can skyrocket your high-ticket sales. Nate shares how his team creates seamless, high-converting experiences that leave attendees eager to buy – and explains the biggest mistakes most event hosts make.In this episode, you’ll learn:The 3 BIGGEST mistakes coaches do at their eventsHow one simple...
2025-01-0234 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#54 Demystifying Marketing Funnels: Biggest Misconceptions, Essential Elements & More!After 20 years in marketing you start noticing all the stuff that businesses do……that makes them lose money (or at least leave it on the table!)Chief offender of them all?Not having a fully-optimized marketing funnel.Jenn Mancusi interviewed me for her podcast ‘Marketing, Demystified’ recently where I talked about some of these things – here’s a few excerpts you might find super helpful!In this episode you’ll learn:Some of the BIGGEST misconceptions people have about marketingWhy your digital marketing strategy needs to be more holisticWhat e...
2024-12-2612 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#53 Use THIS Secret Copywriting Technique to Get More ConversionsIf you can tell a good story, you can write copy that sells.Now, that’s not a secret. But……it’s just HALF the truth.The other half is getting your story to resonate with your audience’s desires and make your copy impossible to ignore – and there’s a secret copywriting technique you can apply to do that.In this episode you’ll learn:A secret technique passed down by the legend himself – Eugene Schwartz!Why some people buy things that don’t make sense (and how to take advantage of it...
2024-12-1909 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#52 Why Leading with Heart is the Future of Businesses: An Interview with Antoni LacinaiWhat if the secret to higher profits and happier teams was as simple as ‘caring more’?Antoni Lacinai, a communication and engagement expert, believes that the future belongs to businesses that value teaching, nurturing, and training their staff.He also thinks that if you’re a coach, expert, or speaker… be prepared – ‘cos there’s gonna be a HUGE shift in demand for trainers across all industries!In this interview with Antoni you’ll learn:Why his book only made him famous YEARS after he wrote itWho your ‘best salespeople’ are (and how to get ‘em!)His...
2024-12-1140 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#51 How to Stop Attracting Broke People to Your WebinarsLet’s be honest: you’re not doing webinars for free.Sure, it could be ‘free of charge’... but the ultimate goal is to get SALES.Sadly that’s impossible if you’re attracting the wrong kind of audience.(Especially if they’re just in it for the freebies!)In this episode, we discuss the 3 things we did for one of our clients’ webinars so that all their hard work (and ad dollars!) actually pay off.You’ll learn:How to attract the RIGHT kind of people to your webinarsThe o...
2024-12-0405 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#50 Is Feng Shui the Secret Formula for Business Growth? Kevin Foong Answers!When someone tells you, “Your Feng Shui is sabotaging your business”...You’d maybe laugh.But here’s the thing…Spend 30 minutes with award-winning Feng Shui master Kevin Foong……and he’ll pinpoint the exact problems you face (and how to fix them!) just by looking at where you live.More importantly?It works for his clients – which include banks and Fortune 500 companies.Today’s episode is gonna be eye-opening, so if you’re ready to learn:The science behind Feng Shui and how it impacts business pe...
2024-11-2942 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#49 Fastest Way to Generate Cheap Leads for High-Ticket OffersWhat if there was a quick and cheap way you could get leads for your high-ticket offer?Yes, we’re talking 25 calls booked in just two weeks for a $5,000 offer… at less than $40 per lead. In this episode, Terence Tam will show you his fast system to generate a ton of appointments- quick.You don’t need a complicated funnel - just an ad account. In a few short hours, you could have people scheduling appointments for your high ticket offer. Here’s what you’ll learn:How to set up ads t...
2024-11-2208 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#48 Doctor of Ads Explains Why Your Meta Ads Are Failing (and What To Do About It!)Watching your Facebook ads slowly die without knowing why is pretty grim for any business owner.That’s why it pays to get a ‘Doctor of Ads’ to do a ‘check up’: Dr. Theresa Pantanella, an occupational therapist turned direct response marketer is such a doctor! Her ‘patients’ these days are Meta ads – and most are in critical condition.Her diagnosis? It all boils down to a couple of rookie mistakes that many businesses and marketers make.In this interview with Theresa, you’ll learn about:The “message disconnect” mistake that kills your leads o...
2024-11-1432 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#47 Why the Obsession with Immediate Webinar ROI Could Be Destroying Your BusinessIf you do this, you’re bleeding your business dry!Too many coaches obsess over the instant sales they make from their webinars. But the truth is that on average, over 70% of people DON’T buy immediately.So if instant ROI is your metric for success… you could be COMPLETELY missing the boat.In this episode I reveal 6 ways you can get more sales from the 70% who didn’t convert.You’ll learn:Why the “one-night-stand” webinar approach kills long-term salesWhy improving your SEO helps your coaching business look more legitHow to di...
2024-11-0612 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#46 Jasper Steinhausen’s Method of Getting Higher Profits by Saving the WorldSometimes being ‘ahead of the curve’ means getting stared at like you’re a loony.Jasper learned this the hard way. He pitched the idea that implementing sustainability can not only cut costs, but actually make your business more PROFITABLE.In other words, “going green could MAKE you more green!”Initially it didn’t go so well.He was like Corpnicus trying to convince people the Earth revolved around the sun. Thankfully Jasper didn’t get put in jail. 10 years later…He’s now working with top companies t...
2024-10-3035 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#45 Case Study: How We Got 350 Seminar Participants With Just $500 Ad Spend!Ever had to promote a live event on short notice and a shoestring budget?Chances are, it’s gonna suck.Good news is that it’s possible to turn things around with laser-focused marketing.With just a few key strategies, we sold out an ENTIRE venue with paid participants – and spent just $500 for ads. This podcast episode explains how we pulled it off.You’ll discover:The one ‘attraction’ that can make participants beg you to take their moneyHow we used local buzz to turn our client’s event into a must-attendWha...
2024-10-2207 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#44 3 Strategies to Make Unprofitable Webinars Profitable Again!Most coaches have a ‘hit-or-miss’ philosophy where they aim to strike gold at the webinar event.If that’s your approach then there’s good news… there’s an easy way to boost your sales numbers. And that’s by a simple paradigm shift to make your webinars profitable again!You’ll learn:How to get high ROAS by improving your funnel with our ‘long tail’ Webinar approachHow to get sales from the 70% of prospects who DON’T attend your webinarHow adding low-ticket offers can turn your webinars profitable again. A simple but overlooked tactic to...
2024-10-1507 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#43 How Vince Tan became One of the GREATEST Coaches in AsiaWith one perfectly refined pitch, Vince Tan set the coaching world on fire.You wouldn’t know it from how he carries himself – just a humble guy in t-shirt and jeans.Until he goes on stage in front of thousands… and ends event after event as TOP closer.In this interview, you’ll learn some valuable business lessons from one of the best Webinar closers in Asia.You’ll discover:The No.1 thing ALL coaches, gurus or trainers need to succeedHow being an introvert didn’t stop Vince from becoming a top coachH...
2024-10-0541 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#42 4 Webinar Best Practices in 2024 for High-Ticket CoachesHow do you make your webinar stand out in a marketplace that has thousands of webinars?It’s not easy in 2024…Ads just keep getting more and more expensive these days.While competitors are upping their game with mass-produced AI-generated content or pumping thousands of dollars into their marketing campaigns.But here’s the good news…It’s not impossible. And it doesn’t have to cost you your life savings.These 4 best practices will help your webinar kick butt no matter what.In this episode, you...
2024-10-0107 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#41 How to Make Your Ad NOT Look Like an Ad: The Advertorial FunnelHow do you stand out from the crowd when everyone’s running the same ads?Just make ads that don’t look like ads!To do that, you just need to go back to basics and use one of the oldest tricks in every marketer’s playbook: advertorials.In this episode, you’ll learn:Why this old-school strategy is making a comeback in the digital age (and why it kicks ass)How advertorials could give you cheaper leads compared to regular adsHow to build up your trust and credibility with advertorialsWhy this funnel i...
2024-09-2508 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#40 The 40-40-20 Marketing Rule that’s helping us CRUSH the CompetitionIf you’re looking for a secret formula for making killer ads that bring in the right type of people at the right price……Then the 40-40-20 rule in marketing is a rule that you shouldn’t ignore . See, it doesn’t matter how much money and energy you pump into your marketing campaign if you’re targeting the wrong areas to improve.That’s why in this episode you’ll learn about:What the 40-40-20 Rule of marketing is… and why it’s critical for your business success. Why marketers could be spe...
2024-09-1813 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#39 How to Overcome Setbacks as a MarketerSo they say 9 out of 10 marketing campaigns fail. And 95% of businesses fail in the first 10 years. One thing I’ve learnt being in business for over 20 years is that…… Setbacks are a normal part of it.The difference is whether it breaks you… or makes you.In this episode, you’ll learn about:How legends from the 80s used to do things (and why modern marketers are lucky!)What I do when I have a failed campaign My big 4 setbacks in my business journey… and how I overcame themIf...
2024-09-1012 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#38 Case Study: How to Get Consistently Good Returns on Your WebinarsAnyone can get fantastic results from their Webinars maybe once or twice and be a ‘one-hit’ wonder. But to have your webinars consistently be profitable? Now that’s a different story.That’s why this case study is important…It shows how we managed to get 3X or more ROAS – consistently – for one of our clients’ webinars.So if you want to learn the following:How changing the core message can skyrocket your ad’s effectivenessWhy you need to create and test several different ads to boost ROASWhat to do when you have...
2024-09-0210 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#37 Quiz Funnels: The Marketing Hack You’re Not Using (But Should Be)Quiz funnels are a great way to save everyone’s time.If you do it right…Your prospects can get personalised offers that actually speak to their desires…And you’ll have a deeper insight on who to target with your highest ticket offers (and what to say to them)The best part? You’re keeping people engaged throughout the experience… and getting valuable marketing data you can use to scale your business through the roof.Win-win!In this episode, you’ll learn all about this powerful sales funnel including:How to keep...
2024-08-2708 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#36 7 Steps to Build a High Ticket Coaching BusinessThere’s so many great coaches who fail to market themselves.Chances are, you already have what it takes to be an expert in your field…But if you don’t have all the ingredients of a successful coaching business, then things can quickly fall apart.So here’s how you fix that.In this episode, I’ll walk you through 7 steps that will teach you:How to define your audience with AI tools like ChatGPTWhy it’s better to be polarising than to be like every other cookie-cutter coachHow to build a s...
2024-08-2013 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#35 How to Build a High-Ticket Challenge Funnel that ConvertsPeople are wired to win.That’s why the Challenge Funnel is so powerful…It taps into a primal desire to prove ourselves.By giving participants small wins each day, you make them believe that they can achieve great things with your solution. More importantly, you’re overcoming one of the biggest objections of buying - the lack of trust in their own ability.That’s why challenges are so effective for selling high ticket offers. This episode, I’ll show you how to build the perfect Challenge Fun...
2024-08-1310 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#34 How your Voice can make you a Magnet for Success: An Interview with SaraSai WoodsOne of the biggest obstacles in entrepreneurship is often yourself.Specifically, your inner voice.It’s the one that goes…“You’re gonna screw this up.”“You’re worthless.”“You will never amount to anything.”Now, what if you’re able to conquer that inner voice and gain the confidence you need to finally start that big project, found that company, sell that product, and close that deal with that client?You’d be a force to reckon with.In this interview, spiritual coach and vocal expert S...
2024-08-0737 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#33 Get Cheaper Leads with the ‘On-Platform’ FunnelNeed to set up a sales funnel ASAP, but got no time?Then the ‘On-Platform Funnel’ is for you!All you need is a working ad, a social media platform to run ads on, and a process for buttering up your leads and reaching out to them with an offer.Listen to today’s podcast to learn all about a funnel that’s:Quick and simple to set up – no Web pages needed!Gets you cheap leads (because of the way on-platform ads work…)Gives decent returns once you follow up on each lead
2024-08-0107 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#32 Dorothy Andreas: How to Overcome Tragedy and Grow Rich by Serving OthersThere were plenty of times where Dorothy could’ve given up being an entrepreneur.Like when she tragically lost her first business and her friend to a fire…Or when she nearly lost everything to disaster and was only left with the clothes on her back…… and even during the dozens of times she and others doubted her capabilities.Yet here we are today, in the presence of one of the most successful entrepreneurs in the U.S. beauty industry, with over 40 years of experience. In this interview with Dorothy A...
2024-07-2350 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#31 How to Construct a VSL Funnel for High Ticket OffersVSL (Video Sales Letter) funnels have been used to sell high ticket offers for experts and coaches for a long time. I remember running a VSL funnel for my publishing business back in 2009And it worked tremendously to help me build a high 6-Figure business. If you are a coach or expert and want to get your own VSL funnel build. Then you don’t want to miss this podcast because we’re covering: How to VSLs build trust and authority which is the #1 ingredient for high ticket salesWhy building empathy...
2024-07-1813 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#30 40 Years of Marketing Gold: The Legendary Brian Kurtz Reveals All!Imagine being so allergic to selling that people dub you the ‘Director of Sales Prevention’.But for Brian Kurtz, an OG marketer who’s worked with legends like Gene Schwartz, Dan Kennedy, Gary Bencivenga…… It’s actually one of the many secrets behind his WILDLY successful direct marketing career.He’s finally on the show, so today you’ll learn:The HUGE mistake many marketers make with their copyHow to find a mentor (and make them want to guide you)Why selling shouldn’t be your priority if you want your business to lastHow marketi...
2024-07-151h 01Founders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#29 How to get 50% more profits on Your Existing Webinar Funnel… on STEROIDS!What if you could turbocharge your Webinar funnel and get 50% or MORE ROI on your existing Webinar funnel?All without spending additional money on ads?Introducing the Webinar Funnel on Steroids - The Radical Webinar Funnel. A powerful high-ticket sales funnel that turns ordinary Webinar funnels into bankable dollars. In today’s episode, you’ll learn:How to improve the quality of your leads. The one video that your funnel needs to build trust. How to get sales from people who don’t show up for your Webinar. Our comprehensive strategy to ma...
2024-07-0412 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#28 How Roy Phay Manifested His Successful 7-Figure Spiritual Coaching Business!Roy was at his wit’s end after losing his business, going into debt, and falling into depression.Then he discovered something rich people use to get RICHER…Soon, he started teaching it to others too.Now, he’s got MILLIONAIRES asking for HIS advice on how to make important million-dollar decisions for their businesses.Today’s episode is all about Roy’s amazing comeback story - and how his spiritual coaching business went from zero to 7 FIGURES in record time.You’ll discover:Why great MESSAGING gets you clients...
2024-06-2646 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#27 How To Get More High Ticket Sales With A Boomerang FunnelMost of the time, people don’t buy your high ticket offers because:They haven’t spent enough time with you to know, like, or trust youThey aren’t entirely convinced that your solution is for themThe good news is I found a way to turn things around and convert cold prospects into high ticket clients… WITHOUT needing a MASSIVE marketing budget.(While helping you identify those who are ready to buy)I call it the ‘Boomerang Funnel’.To date, we’ve already helped 5 of our clients scale their businesses to...
2024-06-2110 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#26 30 Slides to CRUSH those High Ticket Sales with your WebinarAre you tired of spending hours creating slide presentations for your Webinars, only to find they don’t actually get people to buy your high ticket offers?Look no further!We designed this template to help you save time and convert high-ticket clients.Here’s what you’ll learn:How to make your presentation VALUABLE to your clientsWhy QUALIFYING your audience saves your time (and money)How to add a story that RESONATES with the audience…and various ways to craft a high-converting webinar presentationDownload the template here: Webinar presenta...
2024-06-1018 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#25 7 Digital Marketing Strategies to Grow Your Business FasterHaving sleepless nights just thinking of ways to effectively grow your business?In this episode, we’re giving you the quick and dirty guide to do just that: 7 digital marketing strategies to outsmart your competitors and skyrocket your sales.You’ll learn:How to ATTRACT people with a lead magnetWhy VSLs can help you build trust and authorityHow to engage with your email subscribers (and get them to remember you!)…and other practical ways to build your brand… while filling your bank accountsThis podcast is hosted by Terence Tam, author of Lead Sur...
2024-05-2816 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#24 Why Cheap Cost Per Lead Could be Killing Your BusinessFrustrated by the low sales from your marketing, even though your ads ‘seem’ to be doing well?Truth is, most people make the mistake of believing that low cost per lead (CPL) is everything . But this is a mistake that could cost you a LOT of money.In this episode, we’ll talk about the things you ACTUALLY want to look at so that your ad gets you greater returns:Why cheaper cost per lead isn’t necessarily better (and can actually burn your time and money)How to zero in on people who actually...
2024-05-2310 minFounders Go Naked: Digital Marketing and Branding For 6 & 7 Figure Coaches in High Ticket Sales#13 Terence Tan: How Helping Others Fueled His Business Growth, Improved Marketing & Drove High Ticket Offers with WebinarsCould a simple change in mindset change your business trajectory? Ask Terence Tan.He is a digital entrepreneur, investor, and coach who shared the stage with the likes of Mary Buffett, Blair Singer, and Jay Abraham.In this interview he taught me that making money or being successful…… Happens when you start focusing on one other thing. And when someone like Terence Tan, with almost 20 years of experience in the coaching business says something…… It’s a good idea to listen up. Here’s what we discussed in...
2024-03-1847 min