Teresa Heath-Wareing - Podcast Details

Shows

Your Dream BusinessBehind the Scenes How I Achieved My Highest-Ever RevenueIn this episode of the Your Dream Business Podcast, I’m sharing how I hit my biggest revenue month ever in May! I talk about the strategies that made it happen—like using a high-conversion launch, really narrowing down my niche, and focusing all my efforts on one top-tier product. I also dive into the value of low-cost workshops, changing up how often I launch, and seeing every move as a test to get better results. This behind-the-scenes peek gives you practical tips and mindset shifts to boost your own business game. KEY TAKEAWAYS COVERED IN THE PODCAST Focus...2025-08-0427 min

Your Dream BusinessWhy Some Launches Fail and How to Fix ItIn this episode of the Your Dream Business Podcast, I dive into why some business launches don’t go as planned. I talk about what it means to go all-in during a launch, stressing how important it is to fully commit to every part of the process. I share my own experiences, talking about the importance of taking action, being bold, and learning from each launch. This episode is packed with motivation and practical tips for course creators, membership site owners, and coaches who want to level up their launch game. With a mix of personal stories and useful advice, I...2025-07-2119 min

Your Dream BusinessEmail Marketing That Actually Works with Jay SchwedelsonIn this episode of Your Dream Business Podcast, Teresa Heath-Wareing sits down with email marketing expert Jay Schwedelson for a deep dive into the tactics and tools that can supercharge your email marketing strategy. From writing irresistible subject lines to knowing the best times to hit send, Jay shares actionable tips that can immediately boost your open and click-through rates. They also explore how AI is transforming email campaigns—from smarter automations to more effective personalization. Plus, you’ll learn why weekends might just be your secret email weapon. Jay also gives an inside look at his innovative Guru Conference and...2025-07-1456 min

Your Dream BusinessWhen (and When Not) to Launch Your Offer: Ask These 3 Questions FirstIn this episode of Your Dream Business Podcast, host Teresa Heath-Wareing explores one of the most common (and often overlooked) questions in entrepreneurship: When is the right time to launch? Teresa dives into the strategy behind launch timing and walks you through three essential questions to ask before putting your product or service out into the world. From understanding your audience’s seasonal behavior to factoring in your own personal schedule, she shares practical advice and personal stories to help you launch with confidence and clarity. You’ll also discover why September and January are two of the best times of y...2025-07-0721 min

Your Dream BusinessWhat Makes a Launch Wildly Successful? Here’s the TruthIn this episode of the Your Dream Business Podcast, I share the three powerful secrets behind successful multi-million pound launches—especially for course creators, membership owners, and coaches. Drawing from my own experience and client results. I break down the essential elements that turn a good launch into a great one. From creating high-value pre-launch content to designing engaging experiences and building an irresistible offer ecosystem, this episode gives you a blueprint to elevate your next launch. Also, I highlight the importance of continuous audience growth and staying agile in a fast-changing digital world. If you're planning a launch—or want...2025-06-2321 min

Your Dream BusinessHow to Build an Offer Ecosystem: Boost Your Sales with Smarter OffersIn this episode of the Your Dream Business Podcast, I talked about the idea of an “offer ecosystem” and how things like downsells, order bumps, and upsells can help you make more money from each customer. I shared what I’ve learned from my own experience and from the Kajabi conference, giving real tips on how to add these to your main products. I also explained what bonuses, upsells, downsells, and cross-sells are, why they matter, and how you can use them in a simple, practical way to boost your offers and get better results. KEY TAKEAWAYS COVERED IN THE...2025-05-1220 min

Your Dream BusinessCelebrating 400: Behind the scenes chat, sharing my lessons wins and challengesFor the 400th episode of the Your Dream Business Podcast, we did something a bit different—my good friend Biz Paul flipped the script and interviewed me! We talked all about what it’s really been like to keep this podcast going for 400 episodes, the ups and downs of running a business, and how getting sober has completely changed both my personal and professional life. It was an open and honest chat where I shared how my business has evolved, why showing up consistently matters, and how I’ve found happiness in unexpected places—like gardening! This episode gives you a real b...2025-04-2854 min

Your Dream Business8 Essentials for High-Converting Landing Page for your Lead MagnetIn this episode of the Your Dream Business Podcast, I explore the science behind building landing pages that truly convert. I cover eight key components, including compelling headlines, strong calls-to-action, the value of social proof, and clear personal intros. Designed for course creators, membership site owners, and coaches, this episode offers practical tips to boost the performance of lead magnet pages. I also highlight timeless marketing principles that continue to deliver results. Tune in for practical advice and proven strategies to create landing pages that work. KEY TAKEAWAYS COVERED IN THE PODCAST Master the Essentials – E...2025-04-1425 min

Your Dream BusinessBreaking the Mold: Alternative Strategies for Product LaunchesIn this episode I interviewed Nicki Krawczyk, CEO and founder of Nicki Kay Media. We discuss alternative launch strategies beyond live launches and evergreen methods. Nicki introduces her 'Circuit Sales System' which offers a hybrid, automated approach that nurtures and sells to potential clients simultaneously, for maximum effectiveness. We dive deep into how this system works, including the importance of the initial activation energy, breaking the cycle of prevalent bad advice, and constantly refining the sales process. Nicki also discusses the use of ads, appropriate price points, and the technology needed to implement such a system. 2024-11-1843 min

Your Dream BusinessThe Hidden Persuaders: Unlocking the Secrets of Sales Psychology with Behavioral EconomicsIn this episode I interview behavioral economist Melina Palmer. We chat about how behavioral economics can enhance sales strategies using techniques like price anchoring and framing. The episode also tackles ethical considerations and the psychological principles behind decision-making. Melina shares actionable insights to help course creators, membership owners, and coaches improve their business communication and ultimately boost sales. KEY TAKEAWAYS COVERED IN THE PODCAST If you enjoyed this episode then please feel free to go and share it on your social media or...2024-10-0756 min

Your Dream BusinessEmbracing Rejection: Building Resilience and Visibility with Alice DraperIn this episode, I delve into the often-dreaded topic of rejection, particularly as it affects women entrepreneurs. I interviewed Alice Draper, founder and chief strategist at Hustle Writers, who shared valuable insights into why rejection feels so daunting and how women are often socially conditioned to avoid it. We discussed strategies for building resilience to rejection and provided practical tips for crafting effective pitches to increase visibility. We also shared personal stories of rejection to emphasize that it's a common experience, even for seasoned professionals. Join the conversation to learn how...2024-09-3044 min

Your Dream BusinessHas the online course bubble burst? How to adapt to the future of selling knowledge based content.Is there still money to be made from selling online courses? A while ago, online business expert Pat Flynn argued that online courses are in decline due to oversaturation, low completion rates, and the availability of free information online. He’s not wrong but in this episode of the podcast I offer my own insights on the future of online courses and strategies for course creators, membership owners, and coaches to adapt to the many changes that are happening in the online business space. KEY TAKEAWAYS COVERED IN THE PODCAST 2024-09-1624 min

Your Dream BusinessEmail Over Everything: Why Your Inbox Matters More Than Your FeedIn this episode I discuss the critical importance of prioritising email communication over social media for business owners. It addresses common reasons why business owners neglect emailing their lists and provides actionable strategies to overcome these barriers. I also outline the benefits of a consistent email strategy and offer tips on how to create engaging content for emails. The episode also includes steps to get started with regular emailing and emphasizes the long-term value of maintaining an email list for business success. KEY TAKEAWAYS COVERED IN THE PODCAST Overcoming excuses: Addressing common reasons for n...2024-08-0521 min

Your Dream BusinessAwakened Living: A Story of Healing, Self-Discovery, and Pivoting in BusinessToday’s episode of the podcast is an interview with Roseanna Croft, where she talks openly about her forced spiritual awakening, by way of cancer diagnosis, and her journey through to remission. Roseanna is a Jungian Life Coach and meditation master who helps women create a life they truly love living, in alignment with their truth. Her passion for spirituality and self-discovery helped her completely turn her life around and she now helps many others do the same. Roseanna is also an author, speaker and YouTuber on the topics of spiritual growth and personal development. KEY TAKEAWAYS COVERED IN...2024-01-2245 min

Your Dream BusinessYour Best Year Yet: Goal Setting for 2024 + Free Workbook for Your SuccessToday’s episode of the podcast is all about making sure you are in a position to set your goals for 2024; so if you haven't set yours yet, or you need to add detail to the ones you have, then this is the episode for you! I delve into how you can ensure that the goals you set are based on what YOU want, what YOUR business is, and what season of life YOU are in. And the best bit? This episode comes with a free goal setting workbook, that you can fill in whilst you listen or at...2024-01-1524 min

Your Dream BusinessMerry ChristmasToday’s episode of the podcast is a short and sweet Christmas message from me to you! Have a really beautiful Christmas and I hope you have a very happy new year ❤️ LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Instagram, LinkedIn or Facebook Transcript You are listening to the Your Dream Business podcast, and I am your host, Teresa Heath Wareing, as always. Now, at the point of recording this, or sorry, the point that this will come out will be Christmas day. So I didn't want to spend your valuable t...2023-12-2503 min

Your Dream BusinessScaling Your Business: Why Facebook Ads Are A Non NegotiableToday’s episode of the podcast is an interview with Michelle McCance, where we take a deep dive into why and how you should be using Facebook Ads to grow your business, after you've achieved organic social media success. Michelle is passionate about making advertising accessible to ALL businesses, no matter their budget or tech ability and she is keen to share her knowledge with as many business owners as she can. So tune into this episode and happy advertising! KEY TAKEAWAYS COVERED IN THE PODCAST What you need to get right before you run Facebook Ads...2023-11-0650 min

Your Dream BusinessBeyond the Hype: What You Really Need To Know About Using AI and ChatGPT in Your BusinessToday’s episode of the podcast is an interview with Suzanne Frear, where we take a deep dive into the pros and cons of using Generative AI, such as ChatGPT, to create content for your business. Suzanne is a Creative Copywriter working with passionate small businesses. She helps makers, bakers and motivators shine on the internet and connect with their audience. KEY TAKEAWAYS COVERED IN THE PODCAST The privacy concerns you need to consider when using AI generated content The impact AI generated content has on your SEO The limitations and potential for deception and bias, when using AI generated co...2023-10-3051 min

Your Dream BusinessFalling Out Of Love With Your Business: How To Decide When To Pivot And When To PersevereToday’s episode of the podcast is all about what do you do if you are not happy in your business, or if you think you might need to pivot. KEY TAKEAWAYS COVERED IN THE PODCAST What to do when you feel out of alignment in your business The questions to ask yourself, to move towards a solution Practical ways to explore all the available options If you found this useful, then one of your friends might too - so please go and send it to them or share it on your socials, I would greatly appreciate it...2023-10-2317 min

Your Dream BusinessClosing the Deal: How to Follow Up Proposals and Avoid Getting GhostedIn today’s episode of the podcast I am talking you through how to follow up with proposals and how to avoid being ghosted, and get an answer, so that you can save time and move forward. KEY TAKEAWAYS COVERED IN THE PODCAST What you need to qualify, before sending the proposal My step by step process for sending out a proposal The importance of setting boundaries and managing expectations Did you take something from this episode that you're going to put into practice? Please do connect with me over on my socials and let me k...2023-10-0914 min

Your Dream BusinessCreating Successful Content: Why Blindly Following Experts Advice Won't WorkToday’s episode of the podcast is all about the importance of creating content as an online business, but why it is important that only you get to decide what type of content that is. In this episode I delve into the key things you need to be thinking about when choosing what content works best for you and your business, and why blindly following the advice of big name experts won't work. If you have not consistently produced content yet in your business, I want you to take some action from this episode. I want you to th...2023-10-0211 min

Your Dream BusinessFrom Chaos to Control: Navigating Boundaries as a Business OwnerToday’s episode of the podcast is all about how to set clear boundaries in your business, to help you find balance and supercharge your success. This is a huge subject, and so this episode is only an introduction, but in it I cover the things that put you off making boundaries, what you worry about when you do make them, and then how to actually make boundaries and enforce them. KEY TAKEAWAYS COVERED IN THE PODCAST Questions to ask yourself to find out what boundaries you need How to have a flexible approach to boundaries and...2023-09-2523 min

Your Dream BusinessHow To Be Successful: The Essential Qualities Every Business Owner NeedsToday’s episode of the podcast is all about the key qualities that every business owner needs to have, to succeed. In this episode I dive into the things that you need to do to succeed and the common problems that stop this from happening. KEY TAKEAWAYS COVERED IN THE PODCAST The number one thing to avoid doing if you want to be successful The 3 essential qualities you need to be a successful business owner The key difference between a business owner who fails and one who succeeds Know another business owner that needs to hea...2023-09-1819 min

Your Dream BusinessBehind The Scenes: Looking Into The Systems Behind My Business SuccessToday’s episode of the podcast is all about the systems that I use in my business, that help to make my life easier and enable my business success. In this episode I go through the main platforms that I use, how I use them and how they help me in my business. KEY TAKEAWAYS COVERED IN THE PODCAST Why it is important to have good systems in place The platform that I couldn't run my business without The things you need to consider if you're taking payments Like this episode or have a business fri...2023-09-1122 min

Your Dream BusinessSabotaging Success: Understanding Self-Sabotage And How To Break The CycleFed up of self sabotaging your own success, and need practical ways to break the cycle? In this episode I help you understand how you self sabotage, and what you can do to prevent it from happening in the future. KEY TAKEAWAYS COVERED IN THE PODCAST The cycle of self sabotage Signs of self sabotage How to stop self sabotage Is this something you struggle with? Please do get in touch and let me know, I'd love to hear from you. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Find out more about my 1...2023-09-0415 min

Your Dream BusinessReplay: Learn how to start and grow your perfect email list!Today’s episode of the podcast is a replay of a previous episode, talking all about the importance of building your own email list. In this episode I answer the most frequently asked questions that I always get asked about how to build an email list and my top tips for getting it right! KEY TAKEAWAYS COVERED IN THE PODCAST what to email your list the best day and time to send an email how to stop your emails going to spam how to stay consistent the platform I’d suggest if you’re just starting out th...2023-08-2822 min

Your Dream BusinessReplay: Back to basics with your social mediaToday’s episode of the podcast is a replay of a previous episode, talking all about the basics that we should all be getting right with our social media. There is no judgement or shame in this episode, I know that we all get wrapped up in the day to day of our business, and we get pulled into different directions that need our attention. But sometimes you need a reminder to get something done, and this is yours for social media. KEY TAKEAWAYS COVERED IN THE PODCAST What consistency should look like in an ideal wor...2023-08-2120 min

Your Dream BusinessReplay: How to find your perfect customerFollowing on from last week's episode, the next few week's episodes are going to be replays of past episodes. Each of these will dive deeper into each of the 3 main areas that you need to focus on in business, right from day one. Starting with today’s episode, which is all about how you can come up with your perfect customer! In this episode I talk all about why we can't just look at the demographics and how we can now go much deeper than that. KEY TAKEAWAYS COVERED IN THE PODCAST The problem with only look...2023-08-1421 min

Your Dream BusinessUnleash your financial power with Kendall SummerHawk's Sacred Money Archetypes®For one week only, interviews are back on the podcast, and in today's episode, you will hear me talking to the amazing Kendall SummerHawk. Kendall created the Sacred Money Archetypes® Certified Coach training to support her mission to put the power of making money into every woman entrepreneur’s hands. In this episode we delve deep into what the Sacred Money Archetypes® are, and how they work... trust me when I say it's a must listen! KEY TAKEAWAYS COVERED IN THE PODCAST How to apply your values to your money Why your money mindset is something you a...2023-07-3145 min

Your Dream BusinessBreaking free from the Sunk Cost Fallacy and what to do insteadToday’s episode of the podcast is all about the Sunk Cost Fallacy and the impact it has on our decision-making as business owners. In this episode I share what the Sunk Cost Fallacy is and why we need to break free from it, to prioritise our time and future success. If you know someone who needs to hear this episode, I would love for you to share it with them! KEY TAKEAWAYS COVERED IN THE PODCAST Why you should never ignore your gut What to do when we fall foul of the Sunk Cost Fallacy Dif...2023-07-2416 min

Your Dream BusinessThreads! Should you be using it for your business or is it just shiny object syndrome?Today’s episode of the podcast is all about the new social media platform that everyone is talking about - Threads! In this episode I share how to know whether to do something new, how to know when something has worked or not worked, and how to stay in your lane and keep your head down and get on with the things that you need to be getting on with. Are you on Threads yet? How are you finding it if you are? Drop me a DM on my socials and let me know, I'd love to hear fr...2023-07-1716 min

Your Dream BusinessPermission to create your dream business, on your termsToday’s episode of the podcast is all about the importance of aligning your business decisions with what feels right for you, rather than conforming to industry norms or seeking validation from others. In this episode I share my recent experience of how and why I have made decisions in my business, that goes against the advice of the online business industry. KEY TAKEAWAYS COVERED IN THE PODCAST Why you need to trust your gut instincts and not be swayed by the opinions of others How the Dream Business Club has changed over time and who it...2023-07-1014 min

Your Dream BusinessHow to show up in your business when life is hardToday’s episode of the podcast is all about the challenges of balancing personal life and business when things are not going as planned. In this episode I discuss how as business owners our personal and business lives can be very much intertwined, and I share my top tips around what to do when managing both feels incredibly difficult. I'd love to know if this episode helped, and whether you had any lightbulb moments whilst listening to it? Please feel free to drop me a DM on my social media and let me know! KEY TAKEAWAYS COVERED IN...2023-07-0322 min

Your Dream BusinessInsights From America: My Top 5 Takeaways for Online BusinessesToday’s episode marks 300 episodes of the podcast, which feels amazing... it's not quite the special one I had planned (that's coming soon!), but it is still a must listen, especially if you're an online business. In it I am giving you the inside info and sharing my key takeaways and themes from my trip to America, where I spoke at a seven figure mastermind for women owned businesses in Nashville, and attended the Kajabi Conference in Austin, which was filled with amazing speakers. If any of these takeaways give you a particular lightbulb moment, please share on yo...2023-06-2625 min

Your Dream BusinessHow to simplify and streamline your business for successToday’s episode of the podcast is all about how to create a more simple business and life for yourself. In this episode I talk about why making your business a success isn't always about adding things and growing, and why actually sometimes it's about taking those things away and streamlining instead. KEY TAKEAWAYS COVERED IN THE PODCAST How to streamline your business Some ways I have simplified my business this year The key question you need to ask yourself when you're overwhelmed If you're listening to this and know someone who is overwhelmed, please feel...2023-06-1921 min

Your Dream BusinessUnderstanding why you act and react in the way that you doToday’s episode of the podcast is all about the Ennegram Personality Test. In this episode I share what an Ennegram is and how it works, as well as how it's helped me not only in my personal life, but in my business life too. KEY TAKEAWAYS COVERED IN THE PODCAST The nine Enneagrams and what each of them mean The different subtypes of the Enneagram The benefits of identifying your Enneagram type If you take the test to find out what Ennegram you are, I'd love to know. Feel free to connect with me over...2023-06-1224 min

Your Dream BusinessThe truth about running your own event as a business ownerToday’s episode of the podcast is all about the reality of what running an event looks like. In this episode I share my thoughts on the pros and cons of running an event, and the key things you need to know about the costs and logistics involved, that you need to consider if you want to run one. KEY TAKEAWAYS COVERED IN THE PODCAST The pros and cons of having speakers Knowing how to choose the right price The pros and cons of getting sponsorship I'd be fascinated to hear your take on events - d...2023-06-0527 min

Your Dream BusinessThe lessons I've learned from running a successful podcastAs I fast approach my 300th episode, I wanted to share my reflections, insights and top tips on podcasting. In this episode I share the do's and don'ts of podcasting and the things I would do differently, with the gift of hindsight. I'd love to know if you're thinking of launching a podcast, feel free to connect with me on socials and let me know! KEY TAKEAWAYS COVERED IN THE PODCAST Whether to choose to do solo episodes or have podcast guests The pros and cons of having seasons of your podcast The rules you should c...2023-05-2925 min

Your Dream BusinessPractical ways to generate money, when business is toughToday’s episode of the podcast is all about how to find clients, make sales and generate money, when your business is struggling. In this episode I share practical tips for action you can take right now, to stop you spiralling into panic and to help you find solutions. I recommend saving this episode somewhere that you can easily come back to it if you need it. And of course, I would love if you could share on your socials and let me know where you're listening! KEY TAKEAWAYS COVERED IN THE PODCAST What ac...2023-05-2223 min

Your Dream BusinessBack to basics with your social mediaToday’s episode of the podcast is a gentle reminder of the basics that we should all be getting right with our social media. There is no judgement or shame in this episode, I know that we all get wrapped up in the day to day of our business, and we get like pulled into different directions that need our attention. But sometimes you need a reminder to get something done, and this is yours for social media. Once you've given it a listen, please share it with every business that you know - because what I talk ab...2023-05-1520 min

Your Dream BusinessHow to become more visible and grow your audienceToday’s episode of the podcast is all about visibility - a must listen for every business owner out there! Being seen is one of the most important things that you can do for your business, because if someone doesn't know you exist, they're going to have a real job actually buying from you. KEY TAKEAWAYS COVERED IN THE PODCAST How to authentically use other people's audiences Where to find other people's audiences How to find where your audience is How to add value to someones else's audience How to ask to be a guest on som...2023-05-0827 min

Your Dream BusinessThe vicious cycle of procrastination and how to tackle itToday’s episode of the podcast is all about procrastination - and if you’re thinking you’ve heard this 101 times before and don’t need to listen, please do, because you’re in for a treat! In this episode I look at procrastination from a different perspective than the way we usually hear it spoken about, and share my real life and practical tips for how to tackle it. If you struggle with procrastination you will learn a lot from this episode, so I can’t wait to hear what your biggest takeaway is, please do connect with me on social me...2023-05-0128 min

Your Dream BusinessHow to mindset tools and strategies into practice in real lifeToday’s episode of the podcast is all about how to put the mindset tools, tactics and strategies that you hear me talk about all the time into practice! In this episode I share a vulnerable and recent real life story where I took everything I teach about mindset and put it into practice to actually make a difference to something I experienced, at the moment it happened. So get ready to learn, and if you think there is someone out there that could benefit from this episode, then please go ahead and share it with them. I would really lo...2023-04-2427 min

Your Dream BusinessWhy I used to think coaches were full of sh*t!Today’s episode of the podcast is all about why I used to think coaches were full of a lot of rubbish, and what made me change my mind! In this episode I talk all about what a coach really is, what you can expect to get from working with one and why every business owner would benefit from having a coach in some capacity. I’d really love to know where you’re listening to this episode, and what you do whilst you tune in - is it whilst you’re on a walk, whilst you get ready in the morn...2023-04-1724 min

Your Dream BusinessHow to find your perfect customerToday’s episode of the podcast is all about how you can come up with your perfect customer. In this episode I talk all about why we can't just look at the demographics and how we can now go much deeper than that. I’d really love to know where you’re listening to this episode, and what you do whilst you tune in - is it whilst you’re on a walk, whilst you get ready in the morning, as you work or somewhere else? Take a photo or a screenshot and tag me in your Instagram stories to let me kn...2023-04-1021 min

Your Dream BusinessThe power of journaling in businessToday’s episode of the podcast is all about what journaling is, how to do it, and what it can do for you and your business. In this episode I take you through an overview of one of the Mindset Live sessions that I have recently delivered in my membership and give you practical things to go away and try yourself! As always, I’d love to know if any of this resonated with you and whether you journal or might now give it a go. Please feel free to connect with me on my socials and let...2023-04-0321 min

Your Dream BusinessHow to remove fear from your decision makingToday’s episode of the podcast is all about overcoming fear, and I am chatting all about what to do when you are scared to do something and how to step over that, and also why you shouldn't make decisions from fear. As always, I’d love to know if any of this resonated with you and whether you had any lightbulb moments. Please feel free to connect with me on my socials and let me know. KEY TAKEAWAYS COVERED IN THE PODCAST How feeling fear can be helpful What The Chimp Paradox is and how to deal with...2023-03-2723 min

Your Dream BusinessHow to grow your audience using a lead magnetToday’s episode of the podcast is all about how to grow an audience, using a lead magnet. Lead magnets are one of the key ways in which you can get people onto your email list, and so they’re a really valuable tool for your business. As always, I’d love to connect with you on my socials and hear what you thought of this episode! KEY TAKEAWAYS COVERED IN THE PODCAST How to get people on to your email list Types of lead magnets you can offer Whether PDF lead magnets still work How to know what for...2023-03-2023 min

Your Dream BusinessHow to maximise and repurpose the content you create for your businessToday’s episode of the podcast is all about how to create content, and what you need to do to repurpose those ideas and really make the most of them. Over the years I have done a fair few episodes around the theme of content, and they've always gone down really well. So, I hope you enjoy it and as always, feel free to connect with me on my socials, and let me know what you think! KEY TAKEAWAYS COVERED IN THE PODCAST The difference between long and short term content How to maximise and repurpose your content Find...2023-03-1319 min

Your Dream BusinessHow to create a business that you love and works for youToday’s episode of the podcast is all about your season of life and knowing how to create a business that you love and not what someone else is trying to tell you to love. I’d love to know what season of life you are in right now and how that impacts your business, and whether any of this episode resonated with you - please feel free to connect with me on my social media and let me know! KEY TAKEAWAYS COVERED IN THE PODCAST how important it is, from a mindset, business and happiness perspective that you u...2023-02-2720 min

Your Dream BusinessHow to know when to scale your team beyond a VAToday’s episode of the podcast is all about how to know when to grow your business to more than one team member, and what kind of roles you might want to consider having. I’d love to know where you are at in your business right now - whether it’s just you, you have a VA or a whole team of people - please feel free to connect with me on my social media! KEY TAKEAWAYS COVERED IN THE PODCAST ● The common mistake people make when taking on a VA ● How to know when to scale your team...2023-02-2019 min

Your Dream BusinessHow to cut through the noise of ‘experts’ telling you what to doToday’s episode of the podcast is all about how to cut through the noise of ‘experts’ telling you what to do, and how to choose whether someone is worth spending your money with. As always, I’d love to hear your thoughts and experiences, so please feel free to connect with me on my social media! KEY TAKEAWAYS COVERED IN THE PODCAST ● The different types of experts you can get help from ● The questions to ask yourself before spending money with an ‘expert’ ● The importance of a good coach THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE 2023-02-1320 min

Your Dream BusinessCan you really have it all?Today’s episode of the podcast is all about whether you can really have it all! For those of you who have been listening for a while, you’ll know that I’m fed up with the lies being spun by the online world to get you to spend money with them; and it’s got me thinking about whether you really can have it all. Tune in now to hear me share my thoughts on whether having it all is a marketing lie, an unrealistic goal, or something that we should all aspire to achieve. As always, I’d love to kn...2023-02-0619 min

Your Dream BusinessHow to create personal affirmations that really workToday’s episode of the podcast is all about affirmations and how to create your own personal ones. I recently ran this as an exercise in the Dream Business Club, through the Mindset Lives we run every month, and my members found it so valuable, which is why I wanted to share it with you today. I would love to know what affirmations you have and where you put them, or whether after this episode you’re going to have a go at creating some! Please feel free to share with me, by connecting over on my social media, linked belo...2023-01-3018 min

Your Dream BusinessGetting vulnerable with my members - A sneak peek inside my membership coaching calls!In today’s episode of the podcast I am giving you a sneak peek into some of the coaching calls I do every month in my Dream Business Club. This is my member’s chance to get tailored advice and support from me about their business and anything they are struggling with. KEY TAKEAWAYS COVERED IN THE PODCAST The to-do list of a business owner is never done! So we have to make sure we schedule in times for ourselves. If you are service-based – make sure you pre-qualify your leads and let them know what your prices s...2022-05-2341 min

Your Dream BusinessHow to discover the perfect email system for you and your businessIn today’s episode of the podcast, I talk you through some of the different email systems out there. I tell you all about the ones I have had experience with and some pros and cons of each. KEY TAKEAWAYS COVERED IN THE PODCAST There are so many email systems out there – it can be hard to find one that suits you!Email systems allow you to send a large number of emails to your target customers.You shouldn’t be sending marketing campaigns via email from your own email address – there should be an ‘unsubs...2021-06-2824 min

Your Dream Business(Small Business Superstar) Taking your business online!This week’s Small Business Superstar is Caroline from Hunkington House Kitchen.A little bit about Caroline’s amazing business…Hunkington House Kitchen is based in Shrewsbury offering wedding cakes/sweet treats, and more recently online classes via Zoom for keen bakers. Caroline had to adapt her business after the pandemic affected her wedding cake business and has now started to offer online classes to those who want to bake!What one marketing thing made a difference to their business? Get online! Caroline has expanded her offering by giving her audience a chance to bake along with he...2020-12-1021 min

Your Dream BusinessFrom farmer’s market to an 8 figure online business with Jamie CrossIn this week’s podcast, I have the lovely Jamie Cross who is a wife, mother of four small boys as well as one on the way, and an 8 figure entrepreneur who runs an organic skincare company – MIG Living and an international movement – the HER effect. We talk all about how Jamie grew her business from the bottom to the top and the story of how Jamie’s business plan came to her.KEY TAKEAWAYS COVERED IN THE PODCASTA successful business is built on solving problems for people.It takes a long time to get your product/service right, i...2020-10-0555 min

Your Dream BusinessA Very Special Interview With Teresa And PaulWelcome to episode 100 of the podcast, time has gone so fast! I wanted to make sure this episode was special, so for this episode only I have got someone else taking over. The reason being, they are going to be interviewing me and my wonderful husband. So, for this week only, I would like to hand you over to Biz Paul.KEY TAKEAWAYS COVERED IN THE PODCASTWhen I first started my podcast there was growth but it wasn’t until month nine that my stats experienced that ‘hockey stick’ growth. It’s taken time and money, but it’s worth it...2020-01-201h 02

Your Dream BusinessThe Ultimate Blog Post Checklist For BusinessesToday’s episode is another solo episode where I’m going to teach all about writing a blog for your business. Whether you already have a business blog or you haven’t yet set yours up, blogging is a great way to publish informative and relatable content for your audience. Today, I am going to take you through a blogging checklist, which consists of all of the things you need to think about when creating your own blog posts for your business.KEY TAKEAWAYS COVERED IN THE PODCASTBlogs are incredibly to set up and if you want to post r...2019-11-1830 min

Your Dream BusinessCommon Mistakes Business Owners Make And How You Can Avoid ThemIn this week’s solo episode, I’m talking about the mistakes people might make when it comes to running their own their business. I want to use my experience and knowledge in the industry to help you see where you might be going wrong. Although you may not be making any of these mistakes, hopefully this episode will give you a chance to look at the way in which you run your business.KEY TAKEAWAYS COVERED IN THE PODCASTWhen it comes to branding it is 100% worth investing in a graphic designer. Although you can create graphics, logos and...2019-11-0427 min

Your Dream BusinessHow To Achieve More By Doing Less with Michael HyattOn this week’s podcast I am interviewing the amazing Michael Hyatt. As a New York Bestselling author, we are talking all about his book ‘Free to Focus’. We’re going to be talking all about how we can become more productive without having to increase the time that we have. The episode is going to be sharing a mix of simple mindset practices and various different hacks to help you become more productive, because who doesn’t need to know how to do that? Filled with lots of incredible information, you’re going to want to grab a notebook for...2019-10-141h 07

Your Dream BusinessWhy Creative Instagram Stories Are The Next Big Thing In Social Media with Dillon OsborneKEY TAKEAWAYS COVERED IN THE PODCASTOne of the best things you can when it comes to Instagram Stories is to learn how to manage the 15 seconds you are given. To do that, you need to know how to edit your videos in a way that maximises the time you have.Use techniques you have seen on TV and in movies to inspire you to be creative.If you’re using video, you don’t need to tell people what you’re doing as people can see that. Think of more creative ways to share your story.When it comes to video...2019-07-1455 min

Your Dream BusinessHow To Grow An Engaged Following On Social MediaKEY TAKEAWAYS COVERED IN THE PODCASTBuying followers doesn’t benefit anyone, as they’re not going to be the type of people you want to follow you. They won’t engage and they definitely won’t be your target audience.Having 500 followers that love your content is much more valuable than having 5,000 followers that do not engage. A slow, organic growth is what you should be aiming for.Follow-unfollow tactics are not the best approach when it comes to gaining followers.Tell people you are on each platform, directing them to come and follow you. Put it in your newsletter, put it i...2019-07-0739 min

Your Dream BusinessHow Your Morning Routine Can Ensure You Have A Great Day, Every Single DayKEY TAKEAWAYS COVERED IN THE PODCASTListen to your body and take it easy when it’s telling you need a break. Set your alarm as early as you can. Use Mel Robins five-second rule and as soon as you get down to zero on your five-second countdown, get out of bed. If you struggle, put your phone in a different part of your room so you have to get up to turn your alarm off.Once you’re awake, leave your bedroom as soon as you possibly can. Whether this is heading to the bathroom to splash water on your face...2019-04-2231 min

Your Dream BusinessHaving A Sales Mindset And 5 Tried And Tested Tips To Help You SellKey Takeaways Covered In The PodcastOne of the hardest things to do as a business or entrepreneur is putting a value on yourself and believing that you are worth the value you have set. Consider how much time and money you have spent improving your knowledge and investing in your business. You’re doing everything you can to be bigger and better for your clients, so you should be charging for your advice. Next time you are about to sell something to someone, consider how you’re serving them. Your product or service is goin...2019-03-1735 min

Your Dream BusinessUsing Surveys To Understand Your Database With Rob and KennedyKEY TAKEAWAYS COVERED IN THE PODCASTYou should never log into your marketing platform, type an email up and hit send to your entire list. The more research you on your audience do the better.You need to speak to your customers in completely different ways, based on the data points you can collect on them. This means you’re only sending them information they’re interested in.Using surveys to find out exactly what your audience want is a great way to be sure you’re offering them exactly what they need. Based on the responses they give you, you can se...2019-02-251h 03

Your Dream BusinessA 7 Step Process To Launching A Product Or Selling A Service OnlineKEY TAKEAWAYS COVERED IN THE PODCASTBefore you get started you need to work out who your ideal audience is.Consider everything they like, where they’re from, how old they are and what they’re doing for a living. The more detailed, the better.Your potential audience may have never heard of you before, so the first thing you need to send them a video ad. This could be as long as you like, as long as it’s over a minute. What you’re looking for is people that stay and watch the video. Once you have done this, you can...2019-02-1837 min

Your Dream BusinessThe Secrets to YouTube Success With Sean and BenjiKEY TAKEAWAYS COVERED IN THE PODCASTYouTube is an incredible ROI on your time and investment, however, when it comes to video it’s much more of a long-game than going live on Facebook and Instagram. When you do manage breakthrough though, the results are incredible.Try not to worry about equipment to begin with, the value you give is more important than spending thousands on expensive tool as you’re setting up.If you want to have incredible guests on your show, get started right now. Relationships are built over years so there is no time like the present.A grea...2019-01-211h 00

Your Dream BusinessUsing Free and Paid Facebook Memberships To Grow Your Business with Bella VastaKEY TAKEAWAYS COVERED IN THE PODCASTIf your business depends on you being IN your business for it to run, you may want to consider the way in which your business runs. You must be able to take time off, whether it’s for a vacation or to spend time with a loved one, your business needs to be able to run without you.Facebook groups can be used as a sales funnel as often you’ll be able to buy a product that has a free membership to a broad group as a part of its benefits. From there, people may...2018-12-2459 min

Your Dream BusinessWhy Every Business Owner and Entrepreneur Should Attend Networking Events with Biz PaulKEY TAKEAWAYS COVERED IN THE PODCASTMarketing is changing all the time so it’s important to keep up. Attending industry events and networking opportunities is a great way to ensure you’re always up to date.It’s so important to be continuously learning. Whether it’s an online course, attending events or by following people who you feel you can learn from every day.People attend events for several different reasons. Whether it’s to learn something new, to make new connects or to network – there’s always someone who you’ll have something in common with.If you attend an event...2018-12-1747 min

Your Dream BusinessReviewing 2018 and Setting Incredible 2019 Goals You Will Actually AchieveKEY TAKEAWAYS COVERED IN THE PODCASTThink about everything that went well in the year, and how they made you feel. If you need to, scroll back through emails and social media and make a note of everything good that happened. At the same time, make a note of the things that didn’t go so well.It’s also important to make a note of the things I loved in the previous year. These may be completely different to the things that went well, but it will give you a chance to see what you want to do more of in t...2018-12-1030 min

Your Dream BusinessGrowing A Loyal Instagram Following with Tyler J McCallKEY TAKEAWAYS COVERED IN THE PODCASTIt's okay to be the person that has all the ideas, but who struggles to put them into fruition. It’s okay to be good at carrying out ideas, but awful at coming up with them. It’s okay to stop doing things you don’t want to do.Instagram is the most engaging social media platform as the app makes it easy for people to interact and engage with you easily. The swipe up feature on Instagram stories isn’t as people think it is it is not a traffic driving platform. This means it’s bet...2018-11-1950 min

Your Dream BusinessHow to Stand Out in a World Of Social Media Noise with Brian FanzoKEY TAKEAWAYS COVERED IN THE PODCASTSmall businesses are where the passion is, and that’s who people want to spend their money with. It’s no longer big companies and high budgets, so everyone has an equal chance.Tell your personal story with social media and people will want to buy from you.People that are listening to speakers want to be a part of the conversation. They don’t want to be talked at, but instead brought along on the journey with you.It’s not about knowing your audience and knowing your subject matter, its about conveying things in way t...2018-11-051h 02

Your Dream BusinessConnecting with your Audience through Live Streaming with Chris StrubKEY TAKEAWAYS COVERED IN THE PODCASTSocial media allows you to research and build relationships before you meet people, so if you do encounter someone for the first time you already have a bit of a background relationship to build on.Don’t focus on how well you can do your job, instead think about your goal and how you want people feel about you when you’re not in a room.What matters the most is the value and excitement that we bring to the people you are connected with.Livestreaming gives you the best opportunity to be yourself and enga...2018-10-2159 min

Your Dream Business3 Mistakes I Made When Starting My BusinessKEY TAKEAWAYS COVERED IN THE PODCASTEveryone has a story. Everyone has to start somewhere. It’s important to remember that the greats in the world weren’t always that way. It’s all about growth!Sometimes, when disaster or loss happens, we have to shift our focus onto what makes us happy and fulfilled.Loss can also cause us to create our own path. My divorce led me to quit my current job out of dissatisfaction and start my own business which led me to where I am today.Be careful when choosing your business name. Using your own name could...2018-10-1529 min

Your Dream BusinessOnline Course Tips and Tricks with Rob from ThinkificKEY TAKEAWAYS COVERED IN THE PODCASTA lot of brands are educating their prospects to share their authority and knowledge prior to asking them to purchase or sign-up for something. Online courses help you offer more content than you can via any other medium. You can use videos, audio, quizzes and more.Anyone in any industry can create and use an online course! Hula hoopers make online courses. Those who are experts in Excel use online courses. They truly are for anyone!Your social media strategy will differ depending on the platform you use. Instagram might be a bit more laid...2018-10-0850 min

Your Dream BusinessEmail Marketing 101: Tips and TricksKEY TAKEAWAYS COVERED IN THE PODCASTEmail marketing should still be a priority. Although we can market on social media, we’re posting on borrowed ground that doesn’t belong to us. If the platform disappeared tomorrow, you’d lose your following.Once an email is on your email list, it belongs to you.If you send an email to your list, you can expect an open rate of 30-50% depending on your list. On Messenger, the open rate is between 70-80%. However, the reason that rate is so high is that people aren’t used to it yet. This is why ther...2018-10-0123 min

Your Dream BusinessCreating a Successful Online Course or Business with Amy PorterfieldKEY TAKEAWAYS COVERED IN THE PODCASTStarting an online business or creating a course must be done in baby steps. Don’t just take a jump.Make short-term goals. In this business, you must be able to pivot and make changes on the fly to keep your business relevant. Start with six-month goals and work up from there as you get more comfortable.Creating a course is stressful for a short amount of time, but there is a light at the end of the tunnel. Find the light and stay motivated. Keep a project plan with a tool like Asana so yo...2018-09-1040 min

Your Dream BusinessAchieve YouTube Success With Pat FlynnKEY TAKEAWAYS COVERED IN THE PODCASTPractice a “serve first” mentality. Serve first and you will be rewarded. Aim to help people. This should be first and foremost in your mind always.Pick the platform you’re most comfortable with FIRST. Work your way up and don’t start with everything all at once.If you’re going to post videos on YouTube, start by answering your audience’s questions. They are looking for answers!To make video and YouTube work for you, you must be consistent.YouTube’s algorithm makes consistency critical to your success. Over time, the platform will tell you what...2018-09-0257 min

Your Dream BusinessThe Key Secrets to Building a Landing Page That ConvertsKEY TAKEAWAYS COVERED IN THE PODCASTMake sure you think about how your advertisement works with the landing page. You’ll want to keep them consistent with one another. Only use one CTA or call to action on your landing page. Make sure it’s clear and tells your audience what to do. Place it high on your page, in case they want to make a move straight away. Make the CTA button standout!Try your best to include an image of your offering. This will help your audience visualize what they will receive. Also, include an image of yourself to help...2018-08-2724 min

Your Dream BusinessWhy and How to Repurpose Your Content to Maximize Its PotentialKEY TAKEAWAYS COVERED IN THE PODCASTRepurposing content is taking a piece of content you already have written or recorded and reinvigorating it. It means packing it up in a different way to remind your audience that it’s there.Finding content ideas is hard! Your audience probably hasn’t made the most of the content you already have. There is still opportunity for your content and more room for others to take advantage of it.Evergreen content can be repurposed. This type of content is content that is relevant now and in the future. Blog posts, videos, webinars and even your...2018-08-1217 min

Your Dream Business5 Questions to Ask Before You Hire a Social Media ConsultantKEY TAKEAWAYS COVERED IN THE PODCASTCheck to make sure the consultant that you hire is active on their own social media. Huge amounts of followers don’t always mean success. Focus on how engaging they are with their own audience.Social media is a fast-moving industry. Ask your potential consultant how many conferences they have attended or what they read for updates. You will want someone who remains up to date on all industry news!Although there isn’t a qualification for just social media, you will want someone knowledgeable. Ask what qualifications they have that are suited for the indu...2018-08-0516 min

Your Dream BusinessBack to the Basics: Overviews and Updates of 5 Social Media PlatformsKEY TAKEAWAYS COVERED IN THE PODCASTYour organic reach on Facebook is decreasing rapidly. If you post regularly, your audience won’t see your posts. Facebook prioritizes content from friends and family over pages. You should be using Facebook Ads to combat this new algorithm.Instagram is the second largest platform behind Facebook with 1 billion monthly active users. You can create content for Instagram daily without having something that photographs well each time.Twitter is the best platform available for communicating and engaging with your audience. It is great for building community, but it does take a lot of work due to...2018-07-1533 min

Your Dream Business4 Social Media Mistakes That Businesses Should Stop Making NOWKEY TAKEAWAYS COVERED IN THE PODCASTNo one ever minds a comment on their post, after all, that’s the whole point of sharing on social media. However, make those comments conversational instead of spam. Don’t sell your services or products where it doesn’t make sense.When commenting on social media, always try to remain relevant to the picture or post. Don’t just leave a thumbs-up or a heart. Instead, say something about the post that you enjoyed. This way, you don’t sound like a spam account.Social media is about building relationships and getting to know your custo...2018-07-0816 min

Your Dream BusinessHow to Create Your Own Podcast From Start to FinishKEY TAKEAWAYS COVERED IN THE PODCASTYour “why” and “who” are fundamental to your podcast. Know these before you go any further.You need a name for your podcast. Consider your audience and your content above all. Your audience should be able to tell what your podcast is about by looking at your name.You should have an intro and an outro for your podcast. You can use services such as Fiverr to find someone who can record one for you!Plan your content ahead of time, so you know exactly what you’re going to talk about. This will help you stay o...2018-07-0227 min

Your Dream Business4-Stage Webinar Process to Go From Email Address to Paying CustomerKEY TAKEAWAYS COVERED IN THE PODCASTOnce a year, you should requalify the subscribers on your list. You can do this through offering a lead magnet such as an eBook, checklist, guide, etc. This will help you sift through your email list to find your true audience—those who want to be there.Ask your email list members questions about what they are struggling with and how you can help! The key is learning to understand your audience. You can then address these concerns—using their ownwords—directly in your marketing efforts, including your webinar!Remember to market to your email list e...2018-06-2527 min

Your Dream BusinessThe Business of Social Media Management: 5 Common Misconceptions and TipsKEY TAKEAWAYS COVERED IN THE PODCASTA physical office isn’t required to be in this business. People will take you seriously even though you work from home.You don’t have to do business all by yourself. This includes social media management, content creation, blog writing and more. It isn’t deceiving to outsource work when you’re running a business if the project is completed and the quality is there.Spending money on tools and systems for your business is smart. Don’t make the mistake of letting them pass by. Invest in what will make your life easier.You must f...2018-06-1127 min

Your Dream Business5 Reasons to Use Twitter to Market Your BusinessKEY TAKEAWAYS COVERED IN THE PODCASTTwitter is still growing and has a considerable number of followers. It has 300 million active monthly users worldwide.Twitter offers a variety of media for your content. You can write posts, put up images, use GIFs and videos. You can also stream live using Twitter.Bots and spammers are no longer able to contribute using Twitter due to new rules on the platform. This creates a better stage for your content.Hashtags are used on Twitter to organize conversations. Trending hashtags can be followed by viewers.Following, retweeting and commenting on your follower’s updates cr...2018-06-0416 min

Your Dream BusinessHow to Use Social Media Competitions to Grow Your Audience and Increase EngagementKEY TAKEAWAYS COVERED IN THE PODCAST"Like and share" competitions are against Facebook Terms and Conditions! You cannot ask users to share your content during your competition. However, you can ask them to like your content."Tag a friend" competitions are popular and currently legal according to social media Terms and Conditions. These competitions give you double the exposure!The effort each user must put forth needs to be worth the prize they will receive.Put your followers first. Give them what they want, not what you want to give away.You MUST have terms and conditions with your competitions...2018-05-1418 min

Your Dream BusinessWhat the GDPR Will Mean for Your Business & ListKEY TAKEAWAYS COVERED IN THE PODCASTGDPR is new legislation for businesses from the EU that gives specifics on the collection and storing of customer data.The deadline for GDPR compliance is May 25th , 2018.Customers must agree to receive marketing communication from you. This means that customers will need to sign-up again to be on your email list.You shouldn’t use personal email for your email list. Instead, you can use a bulk email product such as Mailchimp.Use a subject line that captures their attention. Don’t be afraid to be different! It is important that they open it.Use...2018-05-0614 min

Your Dream Business5 Things to Think About When Writing Compelling CopyKEY TAKEAWAYS COVERED IN THE PODCASTAll copy is sales copy. This includes your social media, website, blog content and everything else. It is all used to connect with your audience and convince them to do something.You should create copy that your audience wants to read. It should compel them to want to learn more and engage with you. Listen to what your audience wants to hear and the words that they use. Use those words in your copy.Use emotion in your copy that makes it easier for customers to connect with you on a deeper level.Your copy...2018-04-2915 min

Your Dream BusinessInstaStories: How to Use Instagram Stories to Elevate Your BusinessKEY TAKEAWAYS COVERED IN THE PODCASTInstagram is the second largest social media platform, coming in just behind Facebook.InstaStories only last for 24 hours.Instagram Stories allow you to bring authenticity and vulnerability to your digital footprint.Business is all about the human to human (H2H) relationship.Use InstaStories to broaden the topics you share with your audience.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Doing business is really all about the human-to- human (H2H) relationship. People are seeking real connections with those they may choose to do business with. Through using Stories in Instagram, yo...2018-04-1616 min

Your Dream BusinessHow to Handle Negativity OnlineKEY TAKEAWAYS COVERED IN THE PODCASTNegative feedback occurs when people who have used your product or service and commented about their unhappiness on your social profiles or accounts.Spamming and trolling occur when someone decides to target you and your profile with abusive, inappropriate comments.How you respond to negative feedback is not the same way you respond to trolls or spammers. These require different approaches.Negative feedback requires a response. Reply as quickly as possible and attempt to move the conversation offline.There are limited situations in which you should ever hide or delete negative comments or posts. Learn...2018-04-0912 min

Your Dream Business5 Tried & Tested Strategies to Build Your Email ListKEY TAKEAWAYS COVERED IN THE PODCASTWhen people are on your email list, you can market to them directly.Social media channels are not owned media. These social channels could disappear any day. If that happened, how would you stay in touch with your followers?As important as it is to build an audience on social media, it is vital that you get your followers onto your list.A great lead magnet helps you address your audience’s biggest problems.Content upgrades allow you to pull your podcast listeners and blog post readers in further by providing them with.There are co...2018-04-0115 min

Your Dream BusinessThe Differences Between Creating a Facebook Ad versus Boosting a PostKEY TAKEAWAYS COVERED IN THE PODCAST Facebook is a “pay to play” platform now. If you want people to see your posts, you need to pay for it.With an ad, you can set an objective. This tells Facebook what you want to achieve, and it picks the audience that has the propensity for doing the thing that matches your objective.Facebook is an amazing aggregator of data about people, which allows you to hyper-target your ads.An ad offers many more call-to- action button options.Boosting a post doesn’t allow you to split-test, which is unfortunate.Split-t...2018-03-2615 min

Your Dream BusinessThe 4 Stages of Creating Engaging Social Media ContentKEY TAKEAWAYS COVERED IN THE PODCAST “An hour of planning can save 10 hours of doing.” — Dale CarnegieOne of the key aspects of social media is consistency. You need to show up every day.You need variety in your posts to keep your followers engaged.The assets you use with your social posts are just as important as the content itself.You need to be present on your social channels! You can’t just post and ignore.The better you can get to know your audience, the better you can create content that will interest them.The more you post cont...2018-03-1923 min

Your Dream BusinessGoing Back to Basics to Catapult Your Social Media PagesKEY TAKEAWAYS COVERED IN THE PODCASTHow often do you go back to reviewing your social profiles to ensure they’re filled in correctly?Your profile is your chance to make a great impression on your target audience. You’re brilliant—show it!By completely filling out your business’s page information, you will get more eyes on your business and gain greater engagement.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It’s easy to get caught up in the day-to-day upkeep of your social media marketing efforts. But sometimes you need to step back and make a broader re...2018-02-0511 min

Your Dream BusinessHow Lead Magnets Help You Build Your List & Stay Connected With Your FollowersKEY TAKEAWAYS COVERED IN THE PODCAST Social media marketing is an incredibly effective means of remaining constantly in touch with your audience.You need a means of staying in touch with your social media audience should social media disappear tomorrow.Lead magnets are an effective means of gathering more data about your audience, allowing you to remain in contact with that audience outside of social platforms.Landing pages are the best tool to use when distributing your lead magnets THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… All your social media effor...2018-02-0509 min

Your Dream BusinessHow to Use and Leverage Live Video for Your BusinessKEY TAKEAWAYS COVERED IN THE PODCASTVideo is a great way to put across who you are and what you do in a short space of time in a way people can easily understand.Live video cuts out all the middlemen! There’s no need for recording studios, video editors and others. (This also cuts out a lot of expenses tied to professionally made videos).Live video allows you to truly be authentic and make stronger connections with your audience.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Social media has changed drastically over the years. What was once...2018-02-0413 min