Shows
Real Time with WLPEpisode 45 - Generational Shifts: What Gen Z Wants from Pharma EmployersReal Time with WLP podcast explores how Gen Z is reshaping the future of work, health, and leadership. Through an engaging and insightful conversation with Dr. Tessa Misiaszek of Korn Ferry, Joanna and Madeleine unpack what Gen Z wants in the workplace, how they’re navigating the healthcare system, and why their values, energy, and expectations are challenging organizations to evolve. With perspectives from both Gen X and Gen Z, this cross-generational dialogue is designed to inform and inspire leaders in pharma while giving Gen Z a seat at the table.Tessa Misiaszek, PhD, MPH...2025-06-2722 min
The Happy at Work PodcastDecency, Curiosity, and DEIB with Dr. Enya DoyleSend us a textIn this episode, host Tessa Misiaszek talks with Dr. Enya Doyle, an inclusion and anti-harassment consultant based in London, about her approach to DEI consulting work. Dr. Doyle holds a PhD in gender diversity from her research on barriers facing women in music. She discusses the importance of curiosity and decency in creating inclusive workplaces. They explore timely topics like addressing unconscious bias, overcoming systemic gender barriers, and the crucial role of allies in promoting change. Dr. Doyle shares practical advice addressing measuring DEI impact, overcoming complacency, an...2024-03-2026 min
The Happy at Work PodcastBranding That Means Business: Tessa Misiaszek and Matt Johnson, Co-AuthorsWe flipped the tables on Tessa in this one!
This special episode features our very own Tessa Misiaszek PhD, and her co-author Matt Johnson PhD, where they discuss insights and lessons in their book: Branding That Means Business.
Matt Johnson PhD is a researcher, writer, professor and speaker focused on the intersection of psychology, neuroscience, and marketing. He writes a very popular blog called Neuroscience Of and a column on Psychology Today called Mind, Brain, and Value.
Tessa Misiaszek PhD is a leader, researcher, author, and keynote speaker, and is currently the Head of...2023-06-2830 minThe Happy at Work PodcastBranding That Means Business: Tessa Misiaszek and Matt Johnson, Co-AuthorsSend us a textWe flipped the tables on Tessa in this one!This special episode features our very own Tessa Misiaszek PhD, and her co-author Matt Johnson PhD, where they discuss insights and lessons in their book: Branding That Means Business. Matt Johnson PhD is a researcher, writer, professor and speaker focused on the intersection of psychology, neuroscience, and marketing. He writes a very popular blog called Neuroscience Of and a column on Psychology Today called Mind, Brain, and Value. Tessa Misiaszek PhD is a leader, researcher, author, and keynote sp...2023-06-2830 min
Dan Hill's EQ SpotlightM. Johnson and T. Misiaszek, "Branding That Means Business: How to Build Enduring Bonds Between Brands, Consumers & Markets" (PublicAffairs, 2022)Today I talked to Matt Johnson about his book (co-authored with Tessa Misiaszek) Branding That Means Business: How to Build Enduring Bonds Between Brands, Consumers & Markets (PublicAffairs, 2022)Too often companies look down the road, trying to future-proof their business when it fact they should be clueing-in on the fundamentals of human nature to stay aligned with the eternal verities of their consumers. So argues Matt Johnson, pointing out for instance our desire to belong (leveraged by Airbnb) or longing for happiness (leveraged by Disney, among others). This episode covers a lot of ground. It races from companies tr...2023-04-2029 min
New Books in PsychologyM. Johnson and T. Misiaszek, "Branding That Means Business: How to Build Enduring Bonds Between Brands, Consumers & Markets" (PublicAffairs, 2022)Today I talked to Matt Johnson about his book (co-authored with Tessa Misiaszek) Branding That Means Business: How to Build Enduring Bonds Between Brands, Consumers & Markets (PublicAffairs, 2022)Too often companies look down the road, trying to future-proof their business when it fact they should be clueing-in on the fundamentals of human nature to stay aligned with the eternal verities of their consumers. So argues Matt Johnson, pointing out for instance our desire to belong (leveraged by Airbnb) or longing for happiness (leveraged by Disney, among others). This episode covers a lot of ground. It races from companies tr...2023-04-2029 min
New Books in Business, Management, and MarketingM. Johnson and T. Misiaszek, "Branding That Means Business: How to Build Enduring Bonds Between Brands, Consumers & Markets" (PublicAffairs, 2022)Today I talked to Matt Johnson about his book (co-authored with Tessa Misiaszek) Branding That Means Business: How to Build Enduring Bonds Between Brands, Consumers & Markets (PublicAffairs, 2022)Too often companies look down the road, trying to future-proof their business when it fact they should be clueing-in on the fundamentals of human nature to stay aligned with the eternal verities of their consumers. So argues Matt Johnson, pointing out for instance our desire to belong (leveraged by Airbnb) or longing for happiness (leveraged by Disney, among others). This episode covers a lot of ground. It races from companies tr...2023-04-2027 min
Behavioral Grooves PodcastWhy Human Connection Is The Key To Effective Branding | Matt Johnson
“Brands really matter, when and only when they matter to consumers. And this is fundamentally a question of human connection.” ~ Matt Johnson
To get under the skin of how branding works, what makes it effective and how to build a successful brand, we talk with Matt Johnson PhD, who is an expert on the human side of business. Matt is a speaker, researcher, and writer specializing in the application of psychology and neuroscience to marketing. We discuss everything from the difference of brand strategy, brand personality and brand meaning, all the way to how brands can get invo...2023-01-301h 06
The 1% Podcast hosted by Shay DaltonBuilding Influential Brands That Connect with Tessa MisiaszekTessa Misiaszek is a speaker, writer, and professor who, throughout her professional and academic experience, has examined the intersection between marketing strategy and workplace culture. Misiaszek completed her PhD at Simmons University in Boston and taught in the Simmons School of Management and Hult International Business School for several years. She also holds a master’s degree in public health and a BSc in resource economics from the University of Massachusetts Amherst. She spent nearly two decades developing human capital strategies to improve health care, with an emphasis on provider–patient communication. Today...2022-12-071h 06