Shows
dragocasterpodcast07 episodio DRAGOCASTER - telefonate inaspettate (by Andrea il Drago music Adriano Campanile)07 episodio Dragocaster - telefonate indesiderate(Podcast di Andrea il Drago musiche inedite Adriano Campanile)CLIP 07-01 da Trailer Tutta la vita davanti (2008) di Paolo Virzì CLIP 07-02 da Tre uomini e una gamba (1997) CLIP 07-03 da Terapia e pallottole (1999) - La telefonata di Sidone CLIP 07-04 da da E.T. l'extra-terrestre di Steven Spielberg (1982) - Telefono casa CLIP 07-05 da Gli anni ruggenti (1962) di Luigi Zampa - Nino Ma...2023-04-2009 min
Marketing Sales & Advertising - The Business FirmThe Sales Success Mentality - How to Win at Selling Through Better Thinking with Chris SpurveyBeing successful at sales is partly tactical, but largely mental. A sales person's attitude and mentality largely determines their approach to selling and much of their financial performance. In this episode Chris Spurvey teaches us how he has helped thousands of business people grow their business by adopting a specific sales system and the correct emotional approach to selling. Learn how the most powerful sales people in the world think about selling. This is a must listen to interview that can change the course of a business' commercial success. Hosted by Mr Steven Mario Cavallo C...2020-07-171h 24
Marketing Sales & Advertising - The Business FirmThe Sales Success Mentality - How to Win at Selling Through Better Thinking with Chris SpurveyBeing successful at sales is partly tactical, but largely mental. A sales person's attitude and mentality largely determines their approach to selling and much of their financial performance. In this episode Chris Spurvey teaches us how he has helped thousands of business people grow their business by adopting a specific sales system and the correct emotional approach to selling. Learn how the most powerful sales people in the world think about selling. This is a must listen to interview that can change the course of a business' commercial success. Hosted by Mr Steven Mario Cavallo C...2020-07-171h 24
Marketing Sales & Advertising - The Business FirmSales Funnel Optimisation using Artificial Intelligence with Anmol OberoiLearn how to increase your business' sales by maximising the conversion rate at every step of your sales funnel. Learn how an amazing new artificial intelligence bot can drastically improve lead generation in small to medium business in this fascinating interview with Anmol Oberoi of Emitrr, an IT studio in New York that has created an innovative marketing AI that can help turn your phone number into a lead generation machine. Hosted by Mr Steven Mario Cavallo, Founder of The Business Firm, a leading marketing agency. To see the technology visit: https://emitrr.com 2020-07-051h 00
Marketing Sales & Advertising - The Business FirmSales Funnel Optimisation using Artificial Intelligence with Anmol OberoiLearn how to increase your business' sales by maximising the conversion rate at every step of your sales funnel. Learn how an amazing new artificial intelligence bot can drastically improve lead generation in small to medium business in this fascinating interview with Anmol Oberoi of Emitrr, an IT studio in New York that has created an innovative marketing AI that can help turn your phone number into a lead generation machine. Hosted by Mr Steven Mario Cavallo, Founder of The Business Firm, a leading marketing agency. To see the technology visit: https://emitrr.com 2020-07-051h 00
Marketing Sales & Advertising - The Business FirmDigital Marketing: How to use FaceBook, Instagram, YouTube, Twitter & Social MediaDigital marketing is the new marketing for businesses. Kevin Urrutia from Voy Media shares with us the most effective and efficient use of social media marketing for businesses and non-profits. Every major social media platform is covered in this episode and the advertising opportunity for each, plus the audience experience of your ads is discussed in this interview with Founder of The Business Firm and host of the podcast, Mr Steven Mario Cavallo. This is a very comprehensive overview of using digital marketing to build your business, build your brand and build an audience and community. ...2020-06-301h 26
Marketing Sales & Advertising - The Business FirmDigital Marketing: How to use FaceBook, Instagram, YouTube, Twitter & Social MediaDigital marketing is the new marketing for businesses. Kevin Urrutia from Voy Media shares with us the most effective and efficient use of social media marketing for businesses and non-profits. Every major social media platform is covered in this episode and the advertising opportunity for each, plus the audience experience of your ads is discussed in this interview with Founder of The Business Firm and host of the podcast, Mr Steven Mario Cavallo. This is a very comprehensive overview of using digital marketing to build your business, build your brand and build an audience and community. ...2020-06-301h 26
Marketing Sales & Advertising - The Business FirmPersonal Productivity System: How to Achieve What You Actually Want & Be More ProductiveLearn the absolute most optimal way to be truly successful in your life, according to what YOU actually want...not what others want for you. Personal productivity is only truly achievable if you know the right system that by design MUST generate for you the life you want for yourself and your family. In this episode Mr Steven Mario Cavallo unveils the most effective and efficient system for being all you want to be...the Four Pillars of Productivity. This is a must-listen for anybody who wants the peace, the happiness and the sense of achievement that only comes...2020-05-311h 14
Marketing Sales & Advertising - The Business FirmPersonal Productivity System: How to Achieve What You Actually Want & Be More ProductiveLearn the absolute most optimal way to be truly successful in your life, according to what YOU actually want...not what others want for you. Personal productivity is only truly achievable if you know the right system that by design MUST generate for you the life you want for yourself and your family. In this episode Mr Steven Mario Cavallo unveils the most effective and efficient system for being all you want to be...the Four Pillars of Productivity. This is a must-listen for anybody who wants the peace, the happiness and the sense of achievement that only comes...2020-05-311h 14
Marketing Sales & Advertising - The Business FirmCorporate Wellness, Ergonomics & Productivity: Diana Bordean Interview on Workplace DesignLearn the optimal way to set up a business workplace to ensure your employees achieve greater productivity and they are most healthy. Corporate wellness expert, physiotherapist Diana Bordean of Younique Health and Wellbeing, shares everything you need to know about corporate health, about dealing with workplace stress, about the very best ergonomic work setups for desk workers, for those that work at a counter, for those that drive for a living, for those that work on their hands and knees and for those that do heavy lifting and manual labour. She gives business owners the best tips to increase...2020-05-311h 05
Marketing Sales & Advertising - The Business FirmCorporate Wellness, Ergonomics & Productivity: Diana Bordean Interview on Workplace DesignLearn the optimal way to set up a business workplace to ensure your employees achieve greater productivity and they are most healthy. Corporate wellness expert, physiotherapist Diana Bordean of Younique Health and Wellbeing, shares everything you need to know about corporate health, about dealing with workplace stress, about the very best ergonomic work setups for desk workers, for those that work at a counter, for those that drive for a living, for those that work on their hands and knees and for those that do heavy lifting and manual labour. She gives business owners the best tips to increase...2020-05-311h 05
Marketing Sales & Advertising - The Business FirmPodcasting Content Marketing: How to Use Podcasts to Grow with Ben KruegerLearn everything you need to know about how your business, non-profit or community can take advantage of podcasting. Podcasts are BIG and there are enormous rewards for organisations that understand the right way of using them. In this episode, host Steven Mario Cavallo interviews one of the top podcasting consultants in the world, Mr Ben Krueger of Cashflow Podcasting, a podcast production agency with enormous experience in helping people become successful through their podcast. All the things that you need to know about podcasting is revealed - including how to get a free copy of Ben's book. F...2020-04-021h 19
Marketing Sales & Advertising - The Business FirmPodcasting Content Marketing: How to Use Podcasts to Grow with Ben KruegerLearn everything you need to know about how your business, non-profit or community can take advantage of podcasting. Podcasts are BIG and there are enormous rewards for organisations that understand the right way of using them. In this episode, host Steven Mario Cavallo interviews one of the top podcasting consultants in the world, Mr Ben Krueger of Cashflow Podcasting, a podcast production agency with enormous experience in helping people become successful through their podcast. All the things that you need to know about podcasting is revealed - including how to get a free copy of Ben's book. F...2020-04-021h 19
Marketing Sales & Advertising - The Business FirmMarketing During Coronavirus Pandemic: How Business Can Survive COVID-19Learn the best way for businesses to survive during the COVID-19 Coronavirus pandemic. All the most important marketing and sales tactics are discussed to help business overcome economic recession and downturn during restricted trading and social distancing imposed by governments trying to contain the spread of the virus. 2020-04-0138 min
Marketing Sales & Advertising - The Business FirmEducation Marketing - How School Principals Can Grow Their SchoolLearn the best way to market a school. Education marketing is a complex matter and to achieve massive commercial success in school management requires a solid marketing strategy. In this interview, ultra-successful school Principal Mr John Foley of St Michael's College in Adelaide, South Australia shares the most important things a school needs to do to be successful...and he even reveals the single greatest things he learnt in creating a great school...a secret he has never told until this interview. Mr Steven Mario Cavallo of The Business Firm interviews John on education marketing and excellence i...2020-03-1154 min
Marketing Sales & Advertising - The Business FirmEducation Marketing - How School Principals Can Grow Their SchoolLearn the best way to market a school. Education marketing is a complex matter and to achieve massive commercial success in school management requires a solid marketing strategy. In this interview, ultra-successful school Principal Mr John Foley of St Michael's College in Adelaide, South Australia shares the most important things a school needs to do to be successful...and he even reveals the single greatest things he learnt in creating a great school...a secret he has never told until this interview. Mr Steven Mario Cavallo of The Business Firm interviews John on education marketing and excellence i...2020-03-1154 min
Marketing Sales & Advertising - The Business FirmHow to Market a School - Marketing in Primary & Secondary EducationLearn how the most successful schools undertake marketing. Learn the best way to market a primary school, middle school or high school. 2020-02-2929 min
Marketing Sales & Advertising - The Business FirmHow to Market a Business: The Compete Marketing System for Massive Sales GrowthLearn the most comprehensive, most effective marketing system for a business. Understand all 4 parts of a complete, turnkey marketing framework and how it generates sales for your business with lots of repeat buyers that refer you to even more buyers - all while ensuring you have the most competitive product or service offering in your market. This is a must-listen episode for any business owner or manager that wants commercial success in the most efficient possible manner, by using marketing science, properly. Host Steven Mario Cavallo explains the most integrated, empirically sound way to become the most d...2019-08-2047 min
Marketing Sales & Advertising - The Business FirmHow to Market a Business: The Compete Marketing System for Massive Sales GrowthLearn the most comprehensive, most effective marketing system for a business. Understand all 4 parts of a complete, turnkey marketing framework and how it generates sales for your business with lots of repeat buyers that refer you to even more buyers - all while ensuring you have the most competitive product or service offering in your market. This is a must-listen episode for any business owner or manager that wants commercial success in the most efficient possible manner, by using marketing science, properly. Host Steven Mario Cavallo explains the most integrated, empirically sound way to become the most d...2019-08-2047 min
Marketing Sales & Advertising - The Business FirmPersonal Branding: How to Turn an Individual into a Brand for Celebrities, Sportspeople, Speakers, Actors and Politicians. Interview with Sherrie Session from Forward Movement.Sherrie Session, professional basketballer and personal branding coach teaches us how to turn yourself into a successful brand and a formidable worldwide personality. She is the founder of Forward Movement, a powerful personal development programme that empowers people (in particular girls) to become high achievers and self believers, and to grow as competent, confident people that want to make a significant contribution to the world. In this interview with host Steven Mario Cavallo of The Business Firm, Sherrie graciously shares so much of her knowledge and passion in teaching people how to keep their inner fire burning, e...2019-06-051h 16
Marketing Sales & Advertising - The Business FirmPersonal Branding: How to Turn an Individual into a Brand for Celebrities, Sportspeople, Speakers, Actors and Politicians. Interview with Sherrie Session from Forward Movement.Sherrie Session, professional basketballer and personal branding coach teaches us how to turn yourself into a successful brand and a formidable worldwide personality. She is the founder of Forward Movement, a powerful personal development programme that empowers people (in particular girls) to become high achievers and self believers, and to grow as competent, confident people that want to make a significant contribution to the world. In this interview with host Steven Mario Cavallo of The Business Firm, Sherrie graciously shares so much of her knowledge and passion in teaching people how to keep their inner fire burning, e...2019-06-051h 16
Marketing Sales & Advertising - The Business FirmCome creare una cultura di business innovativa con dipendenti straordinari: con psicologo Gennaro Romagnoli. Italian Language VersionImpara il modo migliore per i datori di lavoro di reclutare e mantenere i dipendenti più creativi, innovativi e più impegnati. Scopri come attirare il personale che fornisce il massimo valore e la lealtà alla loro organizzazione. Gennaro romagnoli è uno psicologo leader in Europa per la gestione, la leadership, la cultura del lavoro e lo sviluppo personale. In questa intervista con il signor Steven Mario Cavallo da The Business Firm -una delle migliori consulenze di marketing del mondo con sede in Australia, Gennaro rivela i migliori strumenti e strategie di psicologia per 10x il tuo business e creare uno staf...2019-06-0249 min
Marketing Sales & Advertising - The Business FirmCome creare una cultura di business innovativa con dipendenti straordinari: con psicologo Gennaro Romagnoli. Italian Language VersionImpara il modo migliore per i datori di lavoro di reclutare e mantenere i dipendenti più creativi, innovativi e più impegnati. Scopri come attirare il personale che fornisce il massimo valore e la lealtà alla loro organizzazione. Gennaro romagnoli è uno psicologo leader in Europa per la gestione, la leadership, la cultura del lavoro e lo sviluppo personale. In questa intervista con il signor Steven Mario Cavallo da The Business Firm -una delle migliori consulenze di marketing del mondo con sede in Australia, Gennaro rivela i migliori strumenti e strategie di psicologia per 10x il tuo business e creare uno staf...2019-06-0249 min
Marketing Sales & Advertising - The Business FirmThe Psychology of Innovation and Leadership in the Workplace with Gennaro Romagnoli of Psinel - English VersionGennaro Romagnoli is the leading Management Leadership and Personal Development psychologist in Europe. He shares the best way for employers to properly recruit and retain the most creative, innovative and engaged employees that provide the greatest value and loyalty to their organisation. Gennaro reveals the best psychological tools and strategies that organisations should use to attract the most sought after people: those that already have a strong sense of self motivation; those that are in constant self improvement; and those that are conscientious, have a high level of self awareness and that live in a state of mindfulness. 2019-05-3149 min
Marketing Sales & Advertising - The Business FirmThe Psychology of Innovation and Leadership in the Workplace with Gennaro Romagnoli of Psinel - English VersionGennaro Romagnoli is the leading Management Leadership and Personal Development psychologist in Europe. He shares the best way for employers to properly recruit and retain the most creative, innovative and engaged employees that provide the greatest value and loyalty to their organisation. Gennaro reveals the best psychological tools and strategies that organisations should use to attract the most sought after people: those that already have a strong sense of self motivation; those that are in constant self improvement; and those that are conscientious, have a high level of self awareness and that live in a state of mindfulness. 2019-05-3149 min
Marketing Sales & Advertising - The Business FirmLeisure Recreation & Parks: Mark Band on the Business of Open Spaces & Urban WellbeingMark Band is the CEO of Parks and Leisure Australia, the leading industry body for people in the recreation, parks and leisure sector; whose work ensures that Australia remains the most liveable country in the world. In this interview, Mark discusses the managerial, marketing and social aspects of operating a business in the space. Mark talks about his work to: champion leisure benefits; promote recreation participation; build excellence in park management and environmental stewardship; develop sport; and drive economic prosperity. If you work in the sports, leisure, recreation or parks sector. then this is a must-listen-to episode for you. 2019-04-271h 00
Marketing Sales & Advertising - The Business FirmLeisure Recreation & Parks: Mark Band on the Business of Open Spaces & Urban WellbeingMark Band is the CEO of Parks and Leisure Australia, the leading industry body for people in the recreation, parks and leisure sector; whose work ensures that Australia remains the most liveable country in the world. In this interview, Mark discusses the managerial, marketing and social aspects of operating a business in the space. Mark talks about his work to: champion leisure benefits; promote recreation participation; build excellence in park management and environmental stewardship; develop sport; and drive economic prosperity. If you work in the sports, leisure, recreation or parks sector. then this is a must-listen-to episode for you. 2019-04-271h 00
Marketing Sales & Advertising - The Business FirmThe Art of Success with James Melouney: Entrepreneurship, Achievement, Resilience & BusinessJames Melouney is a best-selling author, motivational speaker and digital entrepreneur. In this interview, James reveals the secrets to business and personal success for people who want to achieve more. His book The Art of Success: What No One Ever Taught You, But You Still Need to Know is a best-seller with glowing reviews, quoted as "like having a coffee with the world's greatest business minds". James has intensively studied why some people live wildly successful lives, while others only scrape along. This episode is a badly needed shot in the arm for all people: both those i...2019-04-2644 min
Marketing Sales & Advertising - The Business FirmThe Art of Success with James Melouney: Entrepreneurship, Achievement, Resilience & BusinessJames Melouney is a best-selling author, motivational speaker and digital entrepreneur. In this interview, James reveals the secrets to business and personal success for people who want to achieve more. His book The Art of Success: What No One Ever Taught You, But You Still Need to Know is a best-seller with glowing reviews, quoted as "like having a coffee with the world's greatest business minds". James has intensively studied why some people live wildly successful lives, while others only scrape along. This episode is a badly needed shot in the arm for all people: both those i...2019-04-2644 min
Marketing Sales & Advertising - The Business FirmRetail Marketing: Market Positioning for Maximum Sales in RetailingLearn how to best position a retail business against your competitors to win marketshare and customers from competing business. Marketing positioning is largely what determines how buyers in your market will perceive your business in comparison to the other sellers. In this episode, host Steven Mario Cavallo discusses the how to best ensure your retail business' market positioning does not conflict with your intended image, so that buyers perceive your brand the way you want them to. This will help you out compete other businesses in your industry by ensuring your brand utilises world's best practise marketing...which is...2019-04-2229 min
Marketing Sales & Advertising - The Business FirmRetail Marketing: Market Positioning for Maximum Sales in RetailingLearn how to best position a retail business against your competitors to win marketshare and customers from competing business. Marketing positioning is largely what determines how buyers in your market will perceive your business in comparison to the other sellers. In this episode, host Steven Mario Cavallo discusses the how to best ensure your retail business' market positioning does not conflict with your intended image, so that buyers perceive your brand the way you want them to. This will help you out compete other businesses in your industry by ensuring your brand utilises world's best practise marketing...which is...2019-04-2229 min
Marketing Sales & Advertising - The Business FirmMarketing a Fundraiser: How to Market & Promote a Fundraising Event to Raise Funds for Non-ProfitEverything you need to know to properly market a fundraising event for a non-profit. Learn how to get the most number people to your fundraiser and how to get the media to promote your event for free. Find out how to get more money donated from the people at the event and also learn how to get those people to come to your next event as well as refer new people to your other fundraisers, become more connected with your cause and brand, as well as refer more people to your other fundraisers. Learn how to leverage social media...2019-02-271h 08
Marketing Sales & Advertising - The Business FirmMarketing Sales & Advertising Excellence Podcast: Personal Discussion from Steven Mario CavalloGreat news! We have freshened up this podcast by giving it a new name and new artwork. In this personal chat, host Steven Mario Cavallo from The Business Firm shares the fabulous upgrades we have made to this podcast, designed to provide even more value and advice on marketing, sales, advertising, content creation, business development and building a big brand. Find out what new things are coming in 2019 as we enter Season 2 of the podcast and the new opportunities for listeners around the world to collaborate with Steven Cavallo on projects that substantially 'move the needle' for businesses, industry...2019-02-0613 min
Marketing Sales & Advertising - The Business FirmMarketing Sales & Advertising Excellence Podcast: Personal Discussion from Steven Mario CavalloGreat news! We have freshened up this podcast by giving it a new name and new artwork. In this personal chat, host Steven Mario Cavallo from The Business Firm shares the fabulous upgrades we have made to this podcast, designed to provide even more value and advice on marketing, sales, advertising, content creation, business development and building a big brand. Find out what new things are coming in 2019 as we enter Season 2 of the podcast and the new opportunities for listeners around the world to collaborate with Steven Cavallo on projects that substantially 'move the needle' for businesses, industry...2019-02-0613 min
Marketing Sales & Advertising - The Business FirmMarketing Services Correctly. Successfully Market Service Business to Sell More ServicesSelling services is very different to selling products. Marketing services requires a different, more complex approach to be successful. The service sector is rapidly expanding and now represents the majority of GDP in modern economies like Australia, the U.K., North America, Europe and Japan. If you have a business or non-profit that provides services, then you MUST listen to this episode to fully understand the things that would cause buyers to either choose your business' service or your competitors' service, when evaluating which is the better purchase option. This episode provides a detailed overview of the c...2019-01-3141 min
Marketing Sales & Advertising - The Business FirmHow to Sell More Using Video in Content MarketingUsing video correctly can be very lucrative for your business in terms of increasing sales and growing your brand - IF it's done right! Also for non-profits, you can raise awareness, build a following and grow donations using vide - IF it's done right! In this episode, you will learn how to do video right, how to make the best ROI on your video production and what to do with your video once it is produced. This is essential listening for any business owner, CEO or Board member that wants to have maximum impact in the world a...2019-01-3125 min
Marketing Sales & Advertising - The Business FirmThe Very Best Marketing Strategy Possible for SuccessLearn the most comprehensive marketing strategy possible for businesses, non-profits and institutions. All the marketing mix tools you can use are presented here and the most efficient and effective way to use them to your commercial and market advantage. Build competitive advantage and market power by doing all the right things with your product, your pricing, distribution, promotion, your staff, your facilities and processes. If you want to get the highest possible return on investment ROI on your marketing dollars, this is the episode for you. We give you the best tips for the most holistic, comprehensive way to...2019-01-0131 min
Marketing Sales & Advertising - The Business FirmHow to Get Sponsorships Sponsors and Fundraising Funds for Charities, Events, Clubs & YouTube ChannelHow to get sponsors and sponsorships for non-profit organisations such as clubs, charities, schools and other philanthropic or political organisations - as well as for events, conferences and YouTube Channels. This is a comprehensive guide to the entire process of finding a sponsor, including selecting the businesses most likely to sponsor you, how to approach them and the way to frame your proposal in a manner that maximises the chances that you will receive financial support for your non-profit organisation. A must listen to for any person involved in NGO management, has a YouTube Channel or who works in...2018-11-0117 min
Marketing Sales & Advertising - The Business FirmLead Generation & Sales Conversion: Marketing Optimisation for Maximum Sales & ProfitHow to find new customers, to converting them into buyers, to delight them into referring your brand to their friends...and to get them to buy from you again and again. All aspects of lead generation, sales conversion, customer delivery and after sales up-selling are covered in this overview of the optimised marketing system. Host Steven Mario Cavallo discusses a simple, but effective approach to managing marketing and sales with an emphasis on new customer acquisition and building a large business through referrals and repeat purchases. Strategy and tactics are provided for business owners to use immediately i...2018-06-1334 min
Marketing Sales & Advertising - The Business FirmLead Generation & Sales Conversion: Marketing Optimisation for Maximum Sales & ProfitHow to find new customers, to converting them into buyers, to delight them into referring your brand to their friends...and to get them to buy from you again and again. All aspects of lead generation, sales conversion, customer delivery and after sales up-selling are covered in this overview of the optimised marketing system. Host Steven Mario Cavallo discusses a simple, but effective approach to managing marketing and sales with an emphasis on new customer acquisition and building a large business through referrals and repeat purchases. Strategy and tactics are provided for business owners to use immediately i...2018-06-1334 min
Marketing Sales & Advertising - The Business FirmEvan Carmichael - One Word: Resilience & Entrepreneurship for Incredible Business SuccessSocial media celebrity Evan Carmichael is interviewed by Mr Steven Mario Cavallo of The Business Firm. Evan shares his secrets to success and the essential personal characteristics of becoming successful and a business leader. Evan discusses how passion, hard work and values drive personal profit and social wealth and demonstrates that ultimately, being successful in life is up to you. This episode is a must-listen for any business owner or entrepreneur that wants real motivation and results. Evan tells us how to be resilient and develop the winning attitude you need in order to build a big business that...2018-06-0144 min
Marketing Sales & Advertising - The Business FirmEvan Carmichael - One Word: Resilience & Entrepreneurship for Incredible Business SuccessSocial media celebrity Evan Carmichael is interviewed by Mr Steven Mario Cavallo of The Business Firm. Evan shares his secrets to success and the essential personal characteristics of becoming successful and a business leader. Evan discusses how passion, hard work and values drive personal profit and social wealth and demonstrates that ultimately, being successful in life is up to you. This episode is a must-listen for any business owner or entrepreneur that wants real motivation and results. Evan tells us how to be resilient and develop the winning attitude you need in order to build a big business that...2018-06-0144 min
Marketing Sales & Advertising - The Business FirmBranding Magic - The Best Way to Build a Big Brand Quickly - Expert MarketingLearn the correct way to build your brand. Branding is a crucial part of your marketing strategy. Building a strong brand is essential to growing your business, increasing sales, improving profit margins and gaining a competitive advantage in your industry. In this episode, host Steven Mario Cavallo teaches the essential elements of how a brand works, how to grow it, how to gain marketshare from your competitors and the hallmarks of a good brand. Also covered is the importance of packaging, particularly in retail and in FMCG (supermarkets, repeat purchase sales, groceries etc.). This is a must-listen e...2018-04-3028 min
Marketing Sales & Advertising - The Business FirmBranding Magic - The Best Way to Build a Big Brand Quickly - Expert MarketingLearn the correct way to build your brand. Branding is a crucial part of your marketing strategy. Building a strong brand is essential to growing your business, increasing sales, improving profit margins and gaining a competitive advantage in your industry. In this episode, host Steven Mario Cavallo teaches the essential elements of how a brand works, how to grow it, how to gain marketshare from your competitors and the hallmarks of a good brand. Also covered is the importance of packaging, particularly in retail and in FMCG (supermarkets, repeat purchase sales, groceries etc.). This is a must-listen e...2018-04-3028 min
Marketing Sales & Advertising - The Business FirmHow to Build a Culture of Accountability Responsibility Commitment. Massive Workforce Productivity with Sam SilversteinLearn how to engage ALL your people to happily increase their productivity at the workplace, to make your business fly. Learn how to easily create the optimal organisational culture that attracts the very best and most talented people in your industry - and how to retain those great people so you don't lose them. Learn the key difference between responsibility and accountability. You need both, but each requires a different tactic from management. If you learn these two things, you will be astounded by the incredible increase in motivation and commitment from your staff; reflected immediately in a decrease...2018-04-151h 04
Marketing Sales & Advertising - The Business FirmHow to Build a Culture of Accountability Responsibility Commitment. Massive Workforce Productivity with Sam SilversteinLearn how to engage ALL your people to happily increase their productivity at the workplace, to make your business fly. Learn how to easily create the optimal organisational culture that attracts the very best and most talented people in your industry - and how to retain those great people so you don't lose them. Learn the key difference between responsibility and accountability. You need both, but each requires a different tactic from management. If you learn these two things, you will be astounded by the incredible increase in motivation and commitment from your staff; reflected immediately in a decrease...2018-04-151h 04
Marketing Sales & Advertising - The Business FirmFundraising - Raising Funds: Raise Money for Non-Profit NGO & CharityLearn the most effective fundraising strategy that exists to generate large donations and revenue. How to raise significant funds quickly with multiple revenue streams of income for non-profit organisations. Host Steven Mario Cavallo provides a thorough overview of what a diversified, multi-pronged fundraising approach is and how to set such a powerful revenue generation system up for your charity, cause, school, sporting club, social enterprise, political party of other non-profit organisation. You will learn that programmes that raise the most money the quickest and in the most synergistic way. Some areas covered include: sponsorships, bequests, regular giving, automated donations...2018-03-3138 min
Marketing Sales & Advertising - The Business FirmFundraising - Raising Funds: Raise Money for Non-Profit NGO & CharityLearn the most effective fundraising strategy that exists to generate large donations and revenue. How to raise significant funds quickly with multiple revenue streams of income for non-profit organisations. Host Steven Mario Cavallo provides a thorough overview of what a diversified, multi-pronged fundraising approach is and how to set such a powerful revenue generation system up for your charity, cause, school, sporting club, social enterprise, political party of other non-profit organisation. You will learn that programmes that raise the most money the quickest and in the most synergistic way. Some areas covered include: sponsorships, bequests, regular giving, automated donations...2018-03-3138 min
Marketing Sales & Advertising - The Business FirmLeadership of Millennials - Dov Baron on Using Transformative People in Your Business to Innovate & Dominate an IndustryA single, motivated staff member is an incredible asset to help turn your organisation into a success. An entire staff that is motivated will transform your business, not only into the industry leader, but the industry definer. Millennials already comprise half of the workforce in some countries and are your greatest opportunity (if you understand their motivators) or your greatest threat (if you ignore them). In this episode, host Steven Mario Cavallo talks to Dov Baron, a world expert in authentic leadership about what it takes to motivate ALL your staff and have them commit to the best possible...2018-03-211h 14
Marketing Sales & Advertising - The Business FirmLeadership of Millennials - Dov Baron on Using Transformative People in Your Business to Innovate & Dominate an IndustryA single, motivated staff member is an incredible asset to help turn your organisation into a success. An entire staff that is motivated will transform your business, not only into the industry leader, but the industry definer. Millennials already comprise half of the workforce in some countries and are your greatest opportunity (if you understand their motivators) or your greatest threat (if you ignore them). In this episode, host Steven Mario Cavallo talks to Dov Baron, a world expert in authentic leadership about what it takes to motivate ALL your staff and have them commit to the best possible...2018-03-211h 14
Marketing Sales & Advertising - The Business FirmWhat is Marketing, Advertising & Promotion - The Most Powerful Way to Market and Grow Sales & Build Your BrandGetting the highest possible ROI on your marketing expenditure is critical, especially in the internet marketing age where a business must differentiate itself from every other competitor with the standard WordPress, SquareSpace or Wix website. In this episode, you will learn how to employ every single part of the entire marketing mix to your advantage and in so doing, absolutely ruin your competition by doing all the things that they typically neglect. Host Steven Mario Cavallo, Founder of The Business Firm, an International marketing consultancy based in Australia, shares what very few business owners know...and in fact, what...2018-03-0106 min
Marketing Sales & Advertising - The Business FirmWhat is Marketing, Advertising & Promotion - The Most Powerful Way to Market and Grow Sales & Build Your BrandGetting the highest possible ROI on your marketing expenditure is critical, especially in the internet marketing age where a business must differentiate itself from every other competitor with the standard WordPress, SquareSpace or Wix website. In this episode, you will learn how to employ every single part of the entire marketing mix to your advantage and in so doing, absolutely ruin your competition by doing all the things that they typically neglect. Host Steven Mario Cavallo, Founder of The Business Firm, an International marketing consultancy based in Australia, shares what very few business owners know...and in fact, what...2018-03-0106 min
Marketing Sales & Advertising - The Business FirmHow to Sell More: Selling Effectively & Confidently - Best Professional Sales TechniqueLearn the ONLY effective method for selling products or services. Understand the psychology of buyer behaviour and what motivates a prospect to buy from you. In this episode, Mr Steven Mario Cavallo teaches you what determines whether somebody buys from you or not so you know in advance, what to tell that person in order that they choose you over your competitors. This tutorial is essential listening for any business owner, sales person, customer service representative or individual that wants to influence a sales outcome in their favour. This high level information is suitable both in B2B or...2018-02-2824 min
Marketing Sales & Advertising - The Business FirmHow to Sell More: Selling Effectively & Confidently - Best Professional Sales TechniqueLearn the ONLY effective method for selling products or services. Understand the psychology of buyer behaviour and what motivates a prospect to buy from you. In this episode, Mr Steven Mario Cavallo teaches you what determines whether somebody buys from you or not so you know in advance, what to tell that person in order that they choose you over your competitors. This tutorial is essential listening for any business owner, sales person, customer service representative or individual that wants to influence a sales outcome in their favour. This high level information is suitable both in B2B or...2018-02-2824 min
Marketing Sales & Advertising - The Business FirmUnderstanding Marketing, Sales and Advertising Law: Ethics, Compliance and Culture with Dr Patricia HarnedSteven Mario Cavallo discusses marketing laws and regulations: what you can and can't do when advertising and selling. He also interviews Dr Patricia Harned CEO of Ethics & Compliance Initiative on corporate ethics and how good regulatory governance and workplace culture leads to profit and success. This episode is for commercial businesses and non-profits wanting to generate leads to sell more or get donations, in a sustainable, PR friendly manner for longterm growth. A must-listen to episode for entrepreneurs, board members and managers and CEOs. You can also watch our superb marketing & fundraising videos at: https://ww...2017-10-311h 02
Marketing Sales & Advertising - The Business FirmUnderstanding Marketing, Sales and Advertising Law: Ethics, Compliance and Culture with Dr Patricia HarnedSteven Mario Cavallo discusses marketing laws and regulations: what you can and can't do when advertising and selling. He also interviews Dr Patricia Harned CEO of Ethics & Compliance Initiative on corporate ethics and how good regulatory governance and workplace culture leads to profit and success. This episode is for commercial businesses and non-profits wanting to generate leads to sell more or get donations, in a sustainable, PR friendly manner for longterm growth. A must-listen to episode for entrepreneurs, board members and managers and CEOs. You can also watch our superb marketing & fundraising videos at: https://ww...2017-10-311h 02
Marketing Sales & Advertising - The Business FirmProductivity, Discipline, Focus: Key to Achievement with John Lee Dumas: How To Sell Products and Services - How to Get Sponsorships SponsorsSteven Mario Cavallo interviews John Lee Dumas from Entrepreneur On Fire (EO Fire) on mastering productivity, discipline and focus...for incredible results. Also, learn the BEST way to sell products and services using the most effective and natural sales method that exists. Plus learn the correct way to attract sponsors to a non-profit, charity or sporting club. This episode is for people that want to achieve personal growth, build enormous sales to grow their business, and to win sponsorships for their cause or event. Show notes available from: www.thebusinessfirm.com.au YouTube Vi...2017-08-271h 12
Marketing Sales & Advertising - The Business FirmProductivity, Discipline, Focus: Key to Achievement with John Lee Dumas: How To Sell Products and Services - How to Get Sponsorships SponsorsSteven Mario Cavallo interviews John Lee Dumas from Entrepreneur On Fire (EO Fire) on mastering productivity, discipline and focus...for incredible results. Also, learn the BEST way to sell products and services using the most effective and natural sales method that exists. Plus learn the correct way to attract sponsors to a non-profit, charity or sporting club. This episode is for people that want to achieve personal growth, build enormous sales to grow their business, and to win sponsorships for their cause or event. Show notes available from: www.thebusinessfirm.com.au YouTube Vi...2017-08-271h 12
Marketing Sales & Advertising - The Business FirmHow to Attract Investors. Space Industry Interview with John Moody on Building a Rocket Launch Pad for Maximum Profit. Plus the Microeconomics of Marketing and Business SystemsSteven Mario Cavallo interviews Mr John Moody from the Moody Space Centre in Australia, who is establishing a rocket launch site in Queensland that can deliver small satellites into orbit for very little cost. Learn also the most effective way to ATTRACT INVESTORS into your business: who to see, where to find them and how to prepare your presentation in a way that maximises your chances of their investing in your enterprise. Plus learn the actual mechanics of how markets work: what causes demand, why buyers buy, why prices change, whether your business is better off increasing o...2017-07-221h 06
Marketing Sales & Advertising - The Business FirmHow to Attract Investors. Space Industry Interview with John Moody on Building a Rocket Launch Pad for Maximum Profit. Plus the Microeconomics of Marketing and Business SystemsSteven Mario Cavallo interviews Mr John Moody from the Moody Space Centre in Australia, who is establishing a rocket launch site in Queensland that can deliver small satellites into orbit for very little cost. Learn also the most effective way to ATTRACT INVESTORS into your business: who to see, where to find them and how to prepare your presentation in a way that maximises your chances of their investing in your enterprise. Plus learn the actual mechanics of how markets work: what causes demand, why buyers buy, why prices change, whether your business is better off increasing o...2017-07-221h 06
Marketing Sales & Advertising - The Business FirmEffective Communication, Persuasion & Presentation Skills with Sharon Kaibel and What Marketing Actually IsLearn how to have MAXIMUM IMPACT ON STAGE OR VIDEO. In this episode Steven Mario Cavallo interviews Sharon Kaibel, renowned communications and presentation coach to some of the most important people in the world. In this excellent interview, Sharon reveals the most effective ways to have your message land with the most powerful impact in people's minds so as to get the response you want from them. The video version of this interview is available for viewing on our YouTube Channel "The Business Firm Presidential Lounge". This episode is especially valuable for business owners and community leaders who direct...2017-05-311h 24
Marketing Sales & Advertising - The Business FirmEffective Communication, Persuasion & Presentation Skills with Sharon Kaibel and What Marketing Actually IsLearn how to have MAXIMUM IMPACT ON STAGE OR VIDEO. In this episode Steven Mario Cavallo interviews Sharon Kaibel, renowned communications and presentation coach to some of the most important people in the world. In this excellent interview, Sharon reveals the most effective ways to have your message land with the most powerful impact in people's minds so as to get the response you want from them. The video version of this interview is available for viewing on our YouTube Channel "The Business Firm Presidential Lounge". This episode is especially valuable for business owners and community leaders who direct...2017-05-311h 24
Marketing Sales & Advertising - The Business FirmHow to Use Audio for Selling Marketing a Business or Fundraising & Crowd Funding Campaign with Ben Krueger plus Managing Seasonal Tourism DemandIn this episode, Steven Mario Cavallo focuses on using audio in the best way possible for promotional, entertainment or educational purposes. I will discuss how to use different audio vehicles properly so that you can use audio to sell products and services; for marketing a business; for promoting ideas/opinions; for fundraising purposes and to support a crowd funding campaign. Audio is the most intimate way of engaging with an audience and it is able to do things that no other form of communication can. It has distinct advantages over other forms of media and c...2016-12-031h 43
Marketing Sales & Advertising - The Business FirmHow to Use Audio for Selling Marketing a Business or Fundraising & Crowd Funding Campaign with Ben Krueger plus Managing Seasonal Tourism DemandIn this episode, Steven Mario Cavallo focuses on using audio in the best way possible for promotional, entertainment or educational purposes. I will discuss how to use different audio vehicles properly so that you can use audio to sell products and services; for marketing a business; for promoting ideas/opinions; for fundraising purposes and to support a crowd funding campaign. Audio is the most intimate way of engaging with an audience and it is able to do things that no other form of communication can. It has distinct advantages over other forms of media and c...2016-12-031h 43
Marketing Sales & Advertising - The Business FirmCreativity & Innovation: How to Think Like Leonardo Da Vinci - Become a Genius with Michael Gelb plus Exporting to AustraliaIn this episode, Steven Mario Cavallo explores the power of creativity as the source that has propelled humanity from the cave…to the stars. It is the cradle of all invention; the wonderment that moves the child’s hand to paint the pictures in their imagination; and it is the mind force from which emerges the greatest innovations in our world. From the improvised lullaby sung by a new mother to her child, to the convenience of driving across the Sydney Harbour Bridge, to the architectural marvels of ancient Rome; and to the ingenuity of the iPhone you hold in y...2016-11-251h 33
Marketing Sales & Advertising - The Business FirmCreativity & Innovation: How to Think Like Leonardo Da Vinci - Become a Genius with Michael Gelb plus Exporting to AustraliaIn this episode, Steven Mario Cavallo explores the power of creativity as the source that has propelled humanity from the cave…to the stars. It is the cradle of all invention; the wonderment that moves the child’s hand to paint the pictures in their imagination; and it is the mind force from which emerges the greatest innovations in our world. From the improvised lullaby sung by a new mother to her child, to the convenience of driving across the Sydney Harbour Bridge, to the architectural marvels of ancient Rome; and to the ingenuity of the iPhone you hold in y...2016-11-251h 33
Marketing Sales & Advertising - The Business FirmWork & Personal Productivity: Achieve Bigger Results & Maximise Human Performance with Anthony Mennillo Personal Coach, Trainer & Sports ScientistIn this episode, Steven Mario Cavallo discusses the one most important thing that all business people, managers, athletes, Prime Ministers, mums, educators and students ask themselves, “how can I get more time to do the things I want to do?” How does one undertake the almost limitless number of fabulous opportunities that life presents, given the finite time and space we all live in? Clearly, when we choose there is an opportunity forgone, not just in the economic context, but in all the areas of our lives: our physical and mental health, our marriage, our friendships, our personal & spiritual deve...2016-11-121h 41
Marketing Sales & Advertising - The Business FirmWork & Personal Productivity: Achieve Bigger Results & Maximise Human Performance with Anthony Mennillo Personal Coach, Trainer & Sports ScientistIn this episode, Steven Mario Cavallo discusses the one most important thing that all business people, managers, athletes, Prime Ministers, mums, educators and students ask themselves, “how can I get more time to do the things I want to do?” How does one undertake the almost limitless number of fabulous opportunities that life presents, given the finite time and space we all live in? Clearly, when we choose there is an opportunity forgone, not just in the economic context, but in all the areas of our lives: our physical and mental health, our marriage, our friendships, our personal & spiritual deve...2016-11-121h 41
Marketing Sales & Advertising - The Business FirmHow to Sell More Using Linked In Professional Social Media NetworkingIn this episode, Steven Mario Cavallo discusses many aspects of how to grow your sales, how to do business development effectively and efficiently; and also brings you information about cultivating business using the LinkedIn platform – the world’s biggest professional network. Today we focus on the system that drives sales revenue, as this is usually the focus of most businesses’ efforts. Note however, that an increase in sales does not necessarily result in increases in profits, as large volumes often require low margins. Certain market conditions must already exist in order to make a meaningful number...2016-10-121h 32
Marketing Sales & Advertising - The Business FirmHow to Sell More Using Linked In Professional Social Media NetworkingIn this episode, Steven Mario Cavallo discusses many aspects of how to grow your sales, how to do business development effectively and efficiently; and also brings you information about cultivating business using the LinkedIn platform – the world’s biggest professional network. Today we focus on the system that drives sales revenue, as this is usually the focus of most businesses’ efforts. Note however, that an increase in sales does not necessarily result in increases in profits, as large volumes often require low margins. Certain market conditions must already exist in order to make a meaningful number...2016-10-121h 32
Marketing Sales & Advertising - The Business FirmLuxury Retail Marketing: How to Sell Expensive & Boutique Brands at High End RetailingIn this episode, Steven Mario Cavallo discusses luxury retailing, upmarket brands and selling high end goods and services. What are luxury goods or services? (to answer this question , we need to look at the definition of some terms used in economics) In economics, inferior goods are items that exhibit a negative elasticity of demand; that is, an increase in income will lead to a decrease in demand for that good, so consequently those buyers then shift to more desirable goods. Examples of inferior goods include: cabbage, cheap car brands like Hyundai, generic label FM...2016-10-122h 23
Marketing Sales & Advertising - The Business FirmLuxury Retail Marketing: How to Sell Expensive & Boutique Brands at High End RetailingIn this episode, Steven Mario Cavallo discusses luxury retailing, upmarket brands and selling high end goods and services. What are luxury goods or services? (to answer this question , we need to look at the definition of some terms used in economics) In economics, inferior goods are items that exhibit a negative elasticity of demand; that is, an increase in income will lead to a decrease in demand for that good, so consequently those buyers then shift to more desirable goods. Examples of inferior goods include: cabbage, cheap car brands like Hyundai, generic label FM...2016-10-122h 23
Marketing Sales & Advertising - The Business FirmHow to Innovate & Disrupt: Achieving a 10x Mindset for Enormous Competitive AdvantageIn this episode, Steven Mario Cavallo discusses business growth. Growth is a broad concept that encompasses many aspects. Growth can refer to an increase in revenue, an increase in distribution, and increase in market share, an increase in a brand’s salience and an increase in products or services. Each of these can increase or decrease independent of the other. Furthermore, profitability moves independent to each of these also. Growth Strategies If the company is new, then it has the advantage of being able to start with a clean slate. It is assumed it...2016-10-121h 21
Marketing Sales & Advertising - The Business FirmHow to Innovate & Disrupt: Achieving a 10x Mindset for Enormous Competitive AdvantageIn this episode, Steven Mario Cavallo discusses business growth. Growth is a broad concept that encompasses many aspects. Growth can refer to an increase in revenue, an increase in distribution, and increase in market share, an increase in a brand’s salience and an increase in products or services. Each of these can increase or decrease independent of the other. Furthermore, profitability moves independent to each of these also. Growth Strategies If the company is new, then it has the advantage of being able to start with a clean slate. It is assumed it...2016-10-121h 21