Shows
The Sisterhood....In SessionWith Katie Page.....Reflexologist, Mentor And Founder of Katie Page BusinessologyKatie Page is a Reflexologist, Mentor and Founder of Katie Page Businessology. She helps therapists take the footsteps to become confident, authentic and amazing business owners that confidently stride out and take steps into creating their own future.A little about Katie:She has been a Reflexologist since 2005. She trained with Martyn and Wendy Finke, at the Three Shires School of Reflexology in 2004. She is still a hands-on therapist, specialising in Reflexology. She understands your pain points and can empathise with you. She “gets” the frustrations we all experience when run...2025-05-0240 min
The Businessology ShowEmbracing Value and Reframing Success with Caroline JohnsonWelcome to the final episode of The Businessology Show! After an incredible 12-year journey, Jason brings this era to a close with guest, Caroline Johnson. Caroline, co-founder of The Business Model Company, navigates through the essential shifts agencies must make—from time-based to value-based pricing, and from service-centric to solution-oriented models. She emphasizes the need for agencies to reclaim their commercial confidence, innovate within uncontaminated spaces, and repurpose staff to drive meaningful change without substantial financial burdens. Join us as we explore the journey toward business transformation, the importance of leadership ambition, and the readiness required for agencies to evolve su...2025-01-1558 minThe Businessology ShowBuilding Trusted Relationships with Joan HerlongWelcome back to The Businessology Show! In today’s episode, Jason chats with Joan Herlong, CEO of Herlong Sotheby’s International Realty, about what it takes to run a successful real estate business. Joan dives into the importance of integrity, personalized service, and continuous learning in the ever-changing real estate market. She also shares insights from her book, As Is: An Insider's Guide to Real Estate, offering tips to elevate business practices! Don’t miss out!2024-12-161h 05The Businessology ShowBalancing Support and Self-Regulation with Jen DaryWelcome back to The Businessology Show! Leadership coach and entrepreneur Jen Dary joins Jason to dive into the unique challenges and needs of entrepreneurs with ADHD. Exploring how structure, delegation, and direct communication can make a significant difference, Jen shares her expertise in coaching professionals with ADHD, discussing the balance between self-regulation and external support, especially in remote work environments. Jen also highlights the importance of building trust within teams and strategically managing personal well-being to prevent burnout. This insightful conversation offers practical advice for creating more inclusive and supportive professional settings. Whether you're an entrepreneur, manager, or someone navigating...2024-11-1559 minThe Businessology ShowGrowth Through Leadership with Will StewartWelcome back to The Businessology Show! In today's episode, our special guest is Will Stewart, here to introduce us to the intricate world of film production. Will illustrates the role of a director and the necessity of meticulous planning in teaching creativity and the art of selling creative services. Join Jason and Will as they uncover the trials and triumphs of transitioning from a freelance venture to a thriving company, the significance of pre-production in big projects, and the strategic shift required of a CEO. Whether you're navigating the demands of creative work or scaling your business with systematic solutions...2024-10-1526 minThe Businessology ShowStrategies for Smooth Operations with Jen BlairWelcome back to another episode of The Businessology Show! Jason and Jen, COO and partner of video production company, 9/8 Central, dive into the art of seamless project management and the intricacies of video production. Jen shares her journey from chaos to structured success, leveraging lessons from past agencies to build efficient processes. They also uncovered how client comfort and transparency are paramount, and the steps they take to ensure every project runs smoothly, from initial planning to final handoff. Dive into this episode for more insights on mastering your business operations!2024-09-1628 minThe Businessology ShowBuilding Strategic Partnerships with Mary-Ann Pruitt | The Businessology Show #159Welcome back to The Businessology Show! In today's episode, Mary-Ann Pruitt joins us to discuss the world of media management within agencies. She shares her expertise on the intricacies of adjusted gross income (AGI) on a departmental level and the evolving demands of clients for sophisticated expertise in media. Jason and Mary-Ann illuminate the complexities of precision targeting in digital media, highlighting the generational differences in attitudes toward ad targeting. They explore the financial risks in media management and emphasize the importance of strategy and partnership in managing clients long-term. Join Jason in this episode of Buinessology as he unravels...2024-08-1543 minThe Businessology ShowFrom Dropout to Multi-Millionaire: Brian Will's Story To SuccessWelcome to another insightful episode of The Businessology Show! In today's episode, we are thrilled to feature Brian Williams, an esteemed author, and industry expert in sales and management consulting, who also happens to own multiple thriving businesses. Jason and Brian discuss how sales and negotiation are intertwined and that trust is key in overcoming the public's general mistrust of salespeople. Brian emphasizes the dangers of personal lifestyle expansion mirroring business growth and the value of maintaining a minimalist lifestyle during the early stages of building a business. This episode is a goldmine for anyone navigating the entrepreneurial landscape, offering...2024-07-1545 minThe Businessology ShowLesson 36: The Scoop on Scope CreepWelcome to another insightful Businessology lesson! Today, we're diving into the topic of scope creep – a common challenge that many businesses face. It’s important to set your team up to strike a balance between exceeding client expectations and safeguarding the financial health of the business. That's where clear communication and boundary-setting come into play. By educating your team members about the importance of sticking to the agreed-upon scope of work, you empower them to recognize when they're veering off course and take corrective action. Ultimately, hitting the "scope wall" isn't a sign of failure – it shows that your team is com...2024-06-2602 minThe Businessology ShowThe Complexities of Leading Multiple Entities with Parker CoxWelcome to another episode of The Businessology Show! Jason explores the entrepreneurial journey and best practices for scaling businesses with special guest, Parker Cox. Parker shares his insights and experiences from managing multiple ventures—including property management, digital marketing, and offshore recruiting. Tune in as they explore key topics such as the importance of accountability, creating stable cash flows in ""boring"" businesses, and the significance of robust operations and team structures. Parker sheds light on his hold company strategy, emphasizing his preference for strategic involvement over day-to-day operations, and discusses balancing professional goals with personal life. They’ll dip into effe...2024-06-1739 minThe Businessology ShowLesson 33: Finding Balance in Creativity & EfficiencyWelcome to another Businessology lesson, where we dive into the age-old conundrum of juggling creativity and efficiency within agencies and teams. It's a delicate dance, but fear not, we're here to guide you through. Now, we all know the battle between letting those creative juices flow and hitting those pesky deadlines. Your team might be itching for more time to finesse their work, but sometimes you've gotta remind them that perfection isn't always the goal – sometimes "good enough" is, well, good enough! Throughout our chat, we'll be uncovering the secrets to finding that sweet spot between creativity and efficiency. It's al...2024-06-0505 minThe Businessology ShowMastering Agency Growth with Karl SakasWelcome to The Businessology Show! In this episode, we dive deep into the intricacies of leadership and operational challenges that agency owners face, especially as we approach an economically uncertain 2024. Our guest, Karl Sakas an expert in agency consulting shares invaluable insights on distinguishing between being a manager and a leader, and how this understanding can dramatically reshape your approach to business growth and personal work-life balance. Jason and Karl discuss the strategic timing for hiring pivotal roles, the effectiveness of combining full-time employees with contractors, and the essential mindset shifts required for delegating effectively without abdicating responsibility. They'll touch...2024-05-1537 minThe Businessology ShowInspire Your Inner Creative with Jacqueline GreenWelcome back to The Businessology Show! Get ready for an exciting episode featuring Jackie Green, the dynamic CEO of Behind the Design. Jackie brings a wealth of experience from her corporate marketing, commercial design, and teaching background, making this discussion a must-watch for all creatives and entrepreneurs! Jackie shares invaluable insights on the importance of effective client communication during the often-disruptive home construction process. She also dives into educational resources available for designers, covering everything from branding and software mastery to free content that can give your business the competitive edge it needs. Settle in as Jason and Jackie also...2024-04-1536 minThe Businessology ShowContinuous Learning in the Digital Age with Mickey MellenWelcome to The Businessology Show! In today's episode, we dive into the intricate world of daily publishing with our guest, Mickey Mellen, who shares his insights on maintaining a steady stream of content and the absorbing method he’s adopted from none other than Charlie Munger himself. Join us as we explore the digital and tangible realms of reading, from flipping through the pages of ""Poor Charlie's Almanack"" to using cutting-edge tools like Kindle Scribe and Readwise. Amidst reflecting on the roles of luck and strategy in business success post-COVID-19, Jason and Mickey discuss economic influences like election cycles and ma...2024-03-1540 minThe Businessology ShowThe Business Skills Every Creative Needs to Thrive with Ilise BenunIn this episode of The Businessology Show, Jason dives into the symbiotic relationship between creativity and business savvy. Today's episode features Ilise Benun, a seasoned expert who has spent 35 years guiding solopreneurs and creative business owners on their journey to financial prosperity by merging artistic intuition with business acumen. Ilise dispels the myth that business and creativity are isolated realms, encouraging creative minds to manifest their talents in strategic networking, compelling content marketing, and targeted outreach. Jason and Ilise's conversation peels back the layers on client dynamics, revealing how to spot red flags, establish authority, and maintain professional boundaries. Together...2024-02-1538 minThe Businessology ShowLesson 26: Unlocking Mental Clarity and Personal GrowthIn this Businessology Lesson, learn more about the powerful tool of journaling as a means of managing the complexities of the entrepreneurial journey. Jason shares his personal experiences with the psychological challenges of entrepreneurship and the importance of clearing one's mind. He explores the concept of "layering" emotional problems and the impact of carrying a heavy mental load. Through the lens of professional firms and the intricacies of balancing work and personal life, Jason highlights the necessity of externalizing thoughts and tasks through journaling. Tune in to uncover the therapeutic and skill-building aspects of journaling and its profound impact on...2024-01-2404 minThe Businessology ShowRedefining Business Success with Sparktoro's CEO, Rand FishkinJason's got a treat for you today. He's hanging out with the one and only Rand Fishkin. You might know him as the big brain behind Sparktoro and the former CEO at Moz – basically, he’s the guy you want to chat with if you’re all about leveling up your audience research. In today’s chat, Jason and Rand are cutting right through the fluff. They're going to bust some age-old stereotypes on hiring, chat about why bigger isn't always better when it comes to your team, and get into the real talk about the entrepreneurial rollercoaster. Rand's got some kil...2024-01-1544 minThe Businessology ShowBalancing Strategy and Operations for Business Growth with Alyson CaffreyIn this episode of The Businessology Show, Jason and Alyson dive into the fascinating world of business operations and strategic thinking. Join them as they explore the parallels between developing land and roads and developing administrative functions within a business. Alyson Caffrey, a Systems and Process Creations expert, shares her insights on the importance of paving the road and finding the right person to navigate it successfully. Jason and Alyson discuss the balance between promoting from within and inviting external conversations to ensure operational efficiency and strategic growth. Get ready to uncover the secrets to increasing productivity, unlocking growth, and...2023-10-1649 minThe Businessology ShowUnleashing the Creative Potential of Your Niche with Karen ReyburnIn the newest episode of The Businessology show, Karen Reyburn delves into the accounting world and her journey into the marketing realm. An agency owner and author herself, Karen shares her unexpected path towards writing a book focused on the essential marketing elements accountants need to know before they can flourish. Karen and Jason explore how collaboration with accountants is crucial for effective marketing strategies, regardless of firm size. With insights from a successful coaching program called The Accelerator, they uncover the power of implementing foundational marketing principles in accounting firms. Karen and Jason discuss the importance of problem-solving, creativity...2023-09-1538 minThe Businessology ShowLesson 18: 25 Years Strong: Learning, Growth, and AdaptationWelcome back to another Businessology lesson! In this episode, Jason will dive into the thrilling new phase of growth he is experiencing with their firm. We all face new challenges and tasks we've never encountered before, and today we learn how Jason is tackling these hurdles head-on.2023-09-0604 minThe Businessology ShowLesson 16: Assess Your Team's Capacity: The Key to Balancing Revenue and PerformanceWelcome back to another Businessology lesson! In today's lesson, Jason will dive into the crucial topic of matching revenue with team capacity in creative agencies. We all know that the success of a business relies on finding the perfect balance between the two, but what happens when that balance is thrown off? And how do you fix it?2023-08-2307 minThe Businessology ShowBranding Strategy versus Business Plan with Fabian GeyrhalterOur guest is none other than Fabian Geyrhalter, a renowned brand strategist and creative director based in Los Angeles. With his wealth of experience in brand consulting and running his own consultancy, Fabian is a true expert in the field. On the newest episode of The Businessology Show, Fabian expresses his awe and appreciation for several mind-blowing product examples. He emphasizes that effective branding is not limited to expensive, high-end designers, but rather it's all about accurately portraying the brand's message to the target audience. Fabian brings to light the importance of brand strategy and its role in connecting with...2023-08-1539 minThe Businessology ShowLesson 14: How to Manage Growth with a Leadership TeamAre you running a growing agency and finding it challenging to effectively lead and communicate with your entire team? In this week's Businessology Lesson, we delve into the importance of assembling a leadership team and how it can leverage growth in your agency.2023-08-0205 minThe Businessology ShowLesson 13: How to Manage Growth with a Leadership TeamAre you running a growing agency and finding it challenging to effectively lead and communicate with your entire team? In this week's Businessology Lesson, we delve into the importance of assembling a leadership team and how it can leverage growth in your agency.2023-07-2608 minThe Businessology ShowHow to Have a Fun, Challenging, and Rewarding Career with Andrew DavisAndrew Davis isn't your average keynote speaker—he's fun. Yes, that's his priority. Andrew wants to engage and make a lasting impression on his audience. But, how did he get to where he is? There isn't a keynote speaking major at college—not that we're aware of—and he didn't just waltz into this type of career. Listen to the newest Businessology show to hear how Andrew made strategic pivots in his career that led to his successful speeches.2023-07-1742 minThe Businessology ShowLesson #10:How to Use Psychology to Pitch Prices to ClientsWhat if we told you there's psychology in pricing strategies? Yes, and there's a way businesses can practically use it too. Jason walks through the benefits of a tiered pricing strategy and how your business can utilize this method in another Businessology Lesson.2023-06-2809 minThe Businessology ShowFinding A Story To Tell with Carl SmithCarl Smith is the founder of Bureau of Digital, a community for like-minded digital agency leaders everywhere. But before he went and started his own community, Carl had extensive agency experience. And as a creative, Carl was innovative in the way he led. Carl is a pioneer in creative thinking and doing, so everyone be prepared to drink his "hippie juice" because it's too good. Listen to the intricacies of Carl's creative journey on the newest episode of The Businessology Show today!2023-06-1549 minThe Businessology ShowLesson #7: How to Communicate ClearlyWhat does it mean to provide clear communication? Jason answers all the questions you could have about clarity, including how to practically improve your communication style to reach clarity in 4 easy steps. Listen to this new Businessology Lesson to find out.2023-05-3108 minThe Businessology ShowBalancing Creative and Business with Brandie KnoxToday, she's the Principle and Creative Director of Knox Design Strategy. But growing up, Brandie Knox never imagined herself as a business owner. After graduating from a small school in North Carolina, she was itching to get out of dodge and move to a city. Like, literally, any city. Since she was going big, Brandie thought, "ah, heck with it," and planted herself in the middle of New York City. Learning the lay of the land from a large international law firm, Brandie slowly assembled a wide toolset and made another big leap into entrepreneurship at the peak of the 2008...2023-05-1548 minThe Businessology ShowLesson #4: The Hiring Process in 5 Easy StepsWouldn't it be nice to have a hiring process that leaves only the best candidate at the end? In a perfect world this would be a standard system, but until that happens, getting as close as possible is all you can hope for. In a new Businessology Lesson, Jason walks through the 5 key steps he uses when hiring. Find out how to narrow down the best fit for your business with these helpful tips.2023-05-0310 minThe Businessology ShowUsing Data to Tell a Kind Truth with Richard GroomRichard Groom, CEO and Principal of Sparks Research joins Jason on the newest episode of The Businessology Show to break down every aspect of research and data analytics. Think about those targeted messages you get on social media and Google—Sparks Research guided those media buying decisions using the most current data on audience targeting, including those mind-reading ads. Hear how a small business in Clemson, South Carolina is making a global impact with the use of data analytics today!2023-04-171h 02The Businessology ShowThe Businessology Show is ExpandingYou asked for more content. We listened. Every week, Jason will be answering frequently asked questions and addressing common concerns through short, in-depth podcast episodes we're calling, "Lessons." Don't miss the chance to absorb even more knowledge with our weekly Lessons, releasing every Wednesday starting April 5!2023-03-3001 minThe Businessology ShowHow to Successfully Experience Failure with Kade Wilcox2022 was a rough year for Kade Wilcox. The owner and CEO of a 50-person marketing agency had to cope with the consequences and fallout of losing that business. On this episode of The Businessology Show, Kade speaks honestly about the difficulties of failure, the lessons learned, and the signs that pointed to the fall of his once-successful agency. Listen as Kade shares how leaning on a trustworthy coach helped him push through failure and launch his new agency, Flatland.2023-03-151h 06The Businessology ShowThe Ultimate Entrepreneur with Jami MullikinJami Mullikin from Stellar Recruiting joins Jason on the newest episode of The Businessology Show. Jami is no newbie to the marketing, consulting, and ad agency scene—let's just say his resume speaks for itself. Jami and Jason talk about agency leader errors that consultants frequently fix and how Jami's vast agency experience led him to recruiting and consulting. You won't want to miss this interesting episode highlighting how agencies have changed over the past 40 years and what's to come in the future.2023-02-1557 minThe Businessology ShowThe Economic Influence on Entrepreneurial Livelihood with Adam DavidsonMarket share, mercantilism, and moral theology. Entrepreneurs, this all involves you. Put on your thinking cap and headphones, it's time to get into the nitty-gritty of macro and microeconomics. Adam Davidson, economic wizard, and author of the best-selling book, The Passion Economy, joins Jason on The Businessology Show to take us all the way back to 4,000 BC with some of the earliest economic theories and how they're directly affecting your services today.2023-01-171h 05The Businessology ShowThe Not-So-Hidden Truths of Leading an Agency Part 2 with David C. BakerLegendary leader, David C. Baker, joins The Businessology Show to once again share his invaluable agency insights with the world. This time, he reveals the three biggest developments agency leaders need to undergo in order to run a successful agency. Hint: Account Managers and Project Managers are on the hot seat now. Your agency will thank you later!David has plenty of more insights to apply to your agency here: https://www.davidcbaker.com/2022-10-1745 minThe Businessology ShowThe Not-So-Hidden Truths of Leading an Agency with David C. Baker"Authority figure. Thought leader. Revolutionary icon. We're just tossing out a few terms we would use to describe today's Businessology Show guest, David C. Baker. His work in the creative and digital space needs minimal introduction, and he's decided to spend an hour talking with Jason about the most challenging aspects of running an agency. ""But isn't every aspect challenging?"" Fair question, astute listener. You'll just have to tune in to discover whether you've got the secret sauce flowing their your agency's veins or not. Learn more about David and what he offers the agency world here: https...2022-09-1551 minThe Businessology ShowThe Scaling L and an Explanation of the Capactiy Exchange Bridge with Jason Blumer, Part 2Jason continues with an educational focus on this episode of The Businessology Show! He's working his way through the Prototype Components Model for Growth (covered in the last episode), this time diving into the Scaling L and the Capacity Exchange Bridge—two critical aspects of agency health. Get these right, and you'll set yourself up for long-term success. Grab a copy of Jason's slides here: http://www.businessology.biz/show/1292022-02-1548 minThe Businessology ShowUnderstanding the Prototype Components Model for Growth with Jason BlumerThis unique episode launches a new initiative. In 2022, the first episode of each quarter (starting with this one) won't feature a guest and will be education-focused. Jason will dissect a key element of your agency's sustainability, beginning with Jason's proprietary Prototype Components Model for Growth. Snag a copy of Jason's slide deck—the secret sauce for your agency's longevity—here: http://www.businessology.biz/show/1282022-01-1552 min
The Businessology ShowManaging Creative Contractors with Dan MallYou may remember Dan Mall as the co-founder of the Businessology Show, but these days he's at the helm of SuperFriendly Design, a one-of-a-kind creative model that is comprised solely of contractors. Now, most people may sweat at that idea, but Dan is here to break down how he implements healthy rhythms into this unique structure while maintaining an incredibly high level of work quality. It's truly a great listen for all business leaders!2021-11-1526 minThe Businessology ShowManaging Creative Contractors with Dan MallYou may remember Dan Mall as the co-founder of the Businessology Show, but these days he's at the helm of SuperFriendly, a one-of-a-kind creative model that is comprised solely of contractors. Now, most people may sweat at this Hollywood-inspired idea, but Dan is here to break down how he injects healthy rhythms into this unique structure while maintaining an incredibly high level of work quality. It's truly a great listen for all business leaders!2021-11-1326 minThe Businessology ShowNavigating the Complexities of Design Teams in Growing AgenciesJason joins Anthony Armendariz on the Businessology Show to catch up on what the leader of Funsize.co has been up to since they last talked. As usual, Funsize is innovating its models of service to make a name for itself all over the world. Serving brands like Volvo, Oracle, Honeywell, Capital One, and Adobe, Funsize has learned how to meet the needs of its clients’ in-house design teams, while also inventing their own team models internally. Listen to this fascinating journey to see what they’ve discovered.2021-08-1735 min
The Businessology ShowNavigating Agency Transitions with Andy BuddJason welcomes Andy Budd back to the Businessology Show for an insider look at what navigating inevitable transitions in agencies entails. They broadly discuss growth challenges and decision-making as leaders. While Andy also shares his personal decision to sell his company, ClearLeft, to his employees and how to think through these leadership moves.2021-05-1248 min
The Businessology ShowGeeking Out on the Profitability Flywheel with Marcel PetitpasJason and Marcel start off discussing how agencies have to navigate this uncertain time and how the ability to pivot and rethink in this new marketplace is vital. Marcel then shares his unique perspective on growth and what efficiently growing an agency means. He digs into the 4 Step Agency Profitability Flywheel they created to use when consulting clients.2020-09-1540 min
The Businessology ShowThe Psychology of Presentation Design with Charlie PoulsonJason Blumer was able to connect with Charlie Poulson of Americano Design and dig into the fascinating topic of the psychology and behind-the-scenes work that goes into presentation design. Charlie shares the story of moving from a design/branding role in his twenties to now thriving in the unique niche work of designing powerful presentations for clients.2020-08-1432 min
The Businessology ShowAutomation Engineering with James RoseJames Rose, CEO of Akura Technology and co-founder of Content Snare, sits down with Jame Blumer on this episode to discuss the nuance of Automation Engineering. He shares how the often difficult task of information exchange with clients has lead to building solutions, such as Content Snare. Jason and James further discuss how human nature plays a role in designing a product and a user interface for two very different groups of people - for the agencies themselves and then for the clients of those agencies.2020-07-1630 min
The Businessology ShowHolistic Branding with Methodical CoffeeJason sits down with Methodical Coffee owners and business partners, Marco Suarez, Will Shurtz and David Baker. They share how their complimentary skill sets led to the thriving partnership they have today and how Methodical Coffee has captured branding being a wholistic approach to business.2020-06-3039 min
The Businessology ShowThe Three Levers of E-Commerce with Chase ClymerJason speaks with Chase Clymer, founder of Electric Eye, and the host of the Honest Ecommerce podcast, on the process of building an ECommerce agency. Chase shares their journey of moving from a contractor-model company to a solid, committed team of Shopify experts. He describes a marketing strategy they've employed and the way they have built a content engine into their agency through a weekly podcast, Honest ECommerce, where they give advice to their core market.2020-06-1530 min
The Businessology ShowNarrowing Your Niche with Shannon LangrandJason had the privilege of speaking with Shannon Langrand of Langrand agency, based out of Houston, TX. They discussed the process of how Langrand took the risk to their narrow niche specifically in the healthcare industry. Shannon shares how they crafted their team around that expertise and the importance of building a team model that reflects the promises you make to your market.2020-05-2934 min
The Businessology ShowIntentional Business Development with Joe RinaldiJason Blumer chats with Joe Rinaldi, founder of That Was Clutch, on this episode of the Businessology Show. Joe brings to to the table a creative take on business development and avoiding the one-size-fits-all approach with his clients. He shares how beginning the process with general principles, but then allowing the nuance of each unique owner and client to shape his strategy has been key. They close the episode with discussing how agency math is often misguided and how future non-revenue generating projects are vital to sustainability.2020-05-1535 min
The Businessology ShowIntentional Business Development with Joe RinaldiJason Blumer chats with Joe Rinaldi, founder of That Was Clutch, on this episode of the Businessology Show. Joe brings to to the table a creative take on business development and avoiding the one-size-fits-all approach with his clients. He shares how beginning the process with general principles, but then allowing the nuance of each unique owner and client to shape his strategy has been key. They close the episode with discussing how agency math is often misguided and how future non-revenue generating projects are vital to sustainability.2020-05-1535 min
The Businessology ShowThe Sales Effect with Dan EnglanderJason Blumer welcomes Dan Englander of Sales Schema onto the Businessology Show. Dan shares his background and experiences as a salesman. Jason and Dan then discuss the difference between sales and marketing, which are most often thought of as being the same. Dan also provides some tips for lead generation in your market that you can implement no matter where you are in your agency journey.2020-04-3029 min
The Businessology ShowThe Sales Effect with Dan EnglanderJason Blumer welcomes Dan Englander of Sales Schema onto the Businessology Show. Dan shares his background and experiences as a salesman. Jason and Dan then discuss the difference between sales and marketing, which are most often thought of as being the same. Dan also provides some tips for lead generation in your market that you can implement no matter where you are in your agency journey.2020-04-3029 min
The Businessology ShowWhat is your job today? with Jen DaryOn this Businessology episode, Jason Blumer had the opportunity to talk with Jen Dary about what it looks like to coach clients through this economic disruption. Jen is the founder of Plucky, a leadership coaching and consulting firm based out of Berkley, CA. She shared with Jason her own personal transition and reframing her of goals through this season. As she has asked of herself and her clients “What is my COVID job right now?”, she has seen a new, more freeing frame of reference unfold.2020-04-1534 min
The Businessology ShowWhat is your job today? with Jen DaryOn this Businessology episode, Jason Blumer had the opportunity to talk with Jen Dary about what it looks like to coach clients through this economic disruption. Jen is the founder of Plucky, a leadership coaching and consulting firm based out of Berkley, CA. She shared with Jason her own personal transition and reframing her of goals through this season. As she has asked of herself and her clients “What is my COVID job right now?”, she has seen a new, more freeing frame of reference unfold.2020-04-1534 min
The Businessology ShowNavigating Solutions with Andrew VerboncouerJason Blumer chats with Andrew Verboncouer on this episode of Businessology. Andrew founded Headway with his brother and another partner, which creates solutions for their clients using design strategies and intuitive thinking. Andrew explains the benefits of working with clients side-by-side and challenges with determining the capacity of a team.2020-03-1531 min
The Businessology ShowNavigating Solutions with Andrew VerboncouerJason Blumer chats with Andrew Verboncouer on this episode of Businessology. Andrew founded Headway with his brother and another partner, which creates solutions for their clients using design strategies and intuitive thinking. Andrew explains the benefits of working with clients side-by-side and challenges with determining the capacity of a team.2020-03-1531 min
The Businessology ShowRiches are in the Niches with Meghan PhillipsMeghan Phillips of Honey joins Jason Blumer on this episode of the Businessology Show. Meghan and Jason talk about niching, designing internal processes and creating a tapestry with your team. Both Meghan and Jason are featured in Adam Davidson's new book, "The Passion Economy." Come see Adam, Meghan and Jason at SXSW in Austin, TX!2020-02-2036 min
The Businessology ShowRiches are in the Niches with Meghan PhillipsMeghan Phillips of Honey joins Jason Blumer on this episode of the Businessology Show. Meghan and Jason talk about niching, designing internal processes and creating a tapestry with your team. Both Meghan and Jason are featured in Adam Davidson's new book, "The Passion Economy." Come see Adam, Meghan and Jason at SXSW in Austin, TX!2020-02-2036 min
The Businessology ShowGetting Passionate with Adam DavidsonJason Blumer is honored to have Adam Davidson as a guest for this latest episode of the Businessology Show. Adam Davidson has just launched his book call the "The Passion Economy" and talks with Jason about why he wanted to write this book and what we can learn from evolving into a passion economy. We usually tend to only look at the negatives when it comes to news about economic change, but Adam wanted to highlight the people who are creating positive opportunities as we continue to transform our economy in the twenty-first century.2020-02-0529 min
The Businessology ShowGetting Passionate with Adam DavidsonJason Blumer is honored to have Adam Davidson as a guest for this latest episode of the Businessology Show. Adam Davidson has just launched his book call the "The Passion Economy" and talks with Jason about why he wanted to write this book and what we can learn from evolving into a passion economy. We usually tend to only look at the negatives when it comes to news about economic change, but Adam wanted to highlight the people who are creating positive opportunities as we continue to transform our economy in the twenty-first century.2020-02-0529 min
The Businessology ShowReunited with Dan MallOn this episode of the Businessology Show, Jason Blumer reconnects with co-creater, Dan Mall! Dan is also the founder and director of SuperFriendly, which is a teaching agency. Meaning they help in-house design teams create systems to make a better design product. Dan gives Jason details on how this type of agency runs and the benefits of being a teaching agency.2020-01-1544 min
The Businessology ShowReunited with Dan MallOn this episode of the Businessology Show, Jason Blumer reconnects with co-creater, Dan Mall! Dan is also the founder and director of SuperFriendly, which is a teaching agency. Meaning they help in-house design teams create systems to make a better design product. Dan gives Jason details on how this type of agency runs and the benefits of being a teaching agency.2020-01-1544 min
The Businessology ShowDigital Project Management with Ben AstonBen Aston joins Jason Blumer for this 95th episode of the Businessology Show. They discuss project management specifically for digital agencies and the benefits of having this position in the team. Providing structure for engagements, driving the timeline for projects and maintaining the overall view of the deliverable to the client are just some of the benefits Ben and Jason talk about.2019-12-1632 min
The Businessology ShowDigital Project Management with Ben AstonBen Aston joins Jason Blumer for this 95th episode of the Businessology Show. They discuss project management specifically for digital agencies and the benefits of having this position in the team. Providing structure for engagements, driving the timeline for projects and maintaining the overall view of the deliverable to the client are just some of the benefits Ben and Jason talk about.2019-12-1632 min
The Businessology ShowBefriend Your Fear with Ryan BermanJason Blumer talks with Ryan Berman about courage and what does that really mean. Ryan shares his experience with discovering courage and how you can tap into your own. Their discussion is deep, but will offer great tips for you to take your fear and dare we say befriend it. Plus Ryan shares his equation for what courage is made up of and why it takes all 3 factors to create courage.2019-11-1528 min
The Businessology ShowStraight Up with Emily CohenEmily Cohen is a brutally honest consultant and talks with Jason Blumer about her design consulting experience and her new book, "Brutally Honest, No-bullshit business strategies to evolve your creative business." Emily shares her opinions on when to hire a project manager and the importance of building relationships with your clients.2019-09-1537 min
The Businessology ShowChallenger Brands with Prentice HowePrentice Howe explains challenger brands and why he decided to focus on this specific market. Jason Blumer and Prentice then discuss the pros and cons with working in a narrow market and the type of impact it can make to a small environment. As well as discuss what it means to be a part of an internal team rather than a contracted agency working with an internal team.2019-08-2728 min
The Businessology ShowGetting Back to the Basics with Matt FaulkMatt Faulk takes us back to the basics of branding. Branding helps us connect with each other, which in turn creates the culture around us. Hear as Matt walks us through his journey to building a top branding agency. How qualities and values matter when you are building relationships with clients and the people around you.2019-07-1531 min
The Businessology ShowLegal Services for Creative Companies with Matchstick LegalIn this episode, Jason Blumer sits down with Josh Barrett and Gabe Levine to discuss how agencies and other creative business can "do business right" from the very start with foundational agreements. They cover several kinds of agreements in this show, including:-Partnerships and mergers-Employee agreements-Contractor agreementsThey also cover the kinds of agreements you need if you are in a growth mode vs. a stable mode and the importance of protecting intellectual property.2019-06-1530 min
The Businessology ShowAdjusting with the Market with Andy BuddAndy Budd brings years of knowledge and experience to his interview. Hear from Andy on the changing shape of the agency world and how it has evolved during his career. Andy will also share why the clients he serves and his greatest competition are one and the same. The market has shifted over the years and Andy describes why this has been great for how they like to work at Clearleft. Hear the value of "sticking it out" in the digital world and why some people choose to leave the profession.2019-05-1535 min
The Businessology ShowUsing Video to Tell Your Story with Todd HartleyTodd Hartley's interview will make you want to shoot a video (or ten) before you even finish this episode. Learn why Todd is so passionate about using video to help companies tell their stories.Also hear from Todd about the Netflix Economy and what that has to do with your sales, which platforms work best for showcasing your videos, his favorite equipment, and his recommendation for the FIRST thing you can do if you are new to video.2019-04-1130 min
The Businessology ShowBecoming An Expert with David C. BakerDavid C. Baker is the expert's expert. In this episode, he challenges our thinking about what it really takes to become great agency owners.David walks us through the relationships between pattern matching, intelligence, and positioning. He helps us think through the question of how much we should be getting paid as well as the problem of caring more about our value than our clients.David also has us consider how capacity and opportunity are related and why SOMETIMES, you might even need to decrease capacity.2019-03-1137 min
The Businessology ShowGrowing and Maintaining Culture with Anthony Armendariz of FunsizeAnthony Armendariz has grown his company from a freelance model to a team of over 20 people. In this episode he shares his thoughts on:-Maintaining culture through rapid growth-How your growth may need to become more intentional once you have a team-The importance of not burning any bridges with any clients or team members-How Funsize has been able to serve clients like Volvo, Facebook, Oracle, Groupon, etc.-How saying yes to one thing is saying no to something else2019-02-1332 min
The Businessology ShowLevering Podcasting to Build Trust, with guest Steve GordonListen to Steve Gordon of The Unstoppable CEO share how podcasting is unique in its ability to help your leads trust you.Steve also shares his own difficult early lessons that made him care so much about sales and marketing and why selling in a marketing-based business will be less effective using methods that are most often used with product-based businesses.Steve articulates the important role of trust for a client to receive the highest possible value. He also explains pre-selling and how NOT to be a commodity. Visit the links in our show...2019-01-1434 min
The Businessology ShowLevering Podcasting to Build Trust, with guest Steve GordonListen to Steve Gordon of The Unstoppable CEO share how podcasting is unique in its ability to help your leads trust you.Steve also shares his own difficult early lessons that made him care so much about sales and marketing and why selling in a marketing-based business will be less effective using methods that are most often used with product-based businesses.Steve articulates the important role of trust for a client to receive the highest possible value. He also explains pre-selling and how NOT to be a commodity. Visit the links in our show...2019-01-1434 min
The Businessology ShowBecoming Experts in a Niche with Jason Pontius and Tonya Moyle of White Whale Web ServicesJason Pontius and Tonya Moyle have YEARS of experience serving colleges and universities with web services, branding, strategy, consulting, and more.In this episode, hear how they started serving a niche, how they understand their value, the impact of travel on their team and revenue, what they provide as a deliverable, and their view of offering different strengths and gifts to the company. They will also share how they developed their own products for their specific niche and what that could mean for other developers. Tonya and Jason reflect on their slow and steady growth and...2018-12-1534 min
The Businessology ShowDigital Marketing with John SaundersJohn D. Saunders is passionate about digital marketing and helping businesses make the most of their online presence.Listen for ideas, tips, tricks, and loads of wisdom about:-SEO and how it's changed-Repurposing Content and catering to YOUR preferences and style-The value of long form content-The 80/20 rule for social media sharing-Taking a lead from awareness to a purchase-John's favorite tools that anyone can use in digital marketing2018-11-1526 minThe Businessology Show#31 Season Two FinaleDan and Jason are back for the Season 2 Finale of The Businessology Show. What a great season we’ve had! A huge thanks to our amazing listeners, our incredible guests and our awesome sponsors. Listen to the finale here and stay tuned for Season 3 in January.Thank you for being a part of this incredible season!2014-11-0759 min
The Businessology Show#31 Season Two FinaleDan and Jason are back for the Season 2 Finale of The Businessology Show. What a great season we’ve had! A huge thanks to our amazing listeners, our incredible guests and our awesome sponsors. Listen to the finale here and stay tuned for Season 3 in January.Thank you for being a part of this incredible season!2014-11-0759 minThe Businessology Show#29: With Rodney NorthernIn this episode, Rodney Northern joins Dan and Jason as their final guest for the Businessology Show’s onboarding story arch. Rodney has a unique onboarding perspective having spent 20 years on the client-side and now serving as the Director of Client Services for Sanders/Wingo on the agency-side. Working both sides of the fence has given Rodney a wealth of knowledge and experience in onboarding. What is the process of alignment and refinement for choosing the right clients? What are the most important factors in the onboarding process? What does it mean to go deep instead of wide? Hear the an...2014-09-0549 minThe Businessology Show#29: With Rodney NorthernIn this episode, Rodney Northern joins Dan and Jason as their final guest for the Businessology Show’s onboarding story arch. Rodney has a unique onboarding perspective having spent 20 years on the client-side and now serving as the Director of Client Services for Sanders/Wingo on the agency-side. Working both sides of the fence has given Rodney a wealth of knowledge and experience in onboarding. What is the process of alignment and refinement for choosing the right clients? What are the most important factors in the onboarding process? What does it mean to go deep instead of wide? Hear the an...2014-09-0549 minThe Businessology Show#028: Matthew SmithIn this episode, Matthew Smith joins Jason and Dan for Businessology’s second show on onboarding. From his experiences at companies like Relay Foods, to a brewery in Colorado, Matthew has gained a wealth of knowledge about onboarding for services and products. Why is onboarding intimately related to experience? How do you build a customer experience that instills both confidence and trust and what is the difference between the two? Listen to the episode for answers to these questions and more!2014-08-061h 04The Businessology Show#028: Matthew SmithIn this episode, Matthew Smith joins Jason and Dan for Businessology’s second show on onboarding. From his experiences at companies like Relay Foods, to a brewery in Colorado, Matthew has gained a wealth of knowledge about onboarding for services and products. Why is onboarding intimately related to experience? How do you build a customer experience that instills both confidence and trust and what is the difference between the two? Listen to the episode for answers to these questions and more!2014-08-061h 04The Businessology Show#027: Client OnboardingIn this episode, we define onboarding and talk about the impact it can have on bringing in new customers. Dan and Jason also give their own examples of onboarding and how it has helped their clients.So what exactly is onboarding and why is it crucial for design businesses? Dan and Jason kick off the first Businessology Show on onboarding with a discussion about this important strategic process and function. Hear their personal insights and experiences with onboarding at their own firms and how doing it correctly aligns you with the right clients, weeds out the wrong ones...2014-07-1858 minThe Businessology Show#027: Client OnboardingIn this episode, we define onboarding and talk about the impact it can have on bringing in new customers. Dan and Jason also give their own examples of onboarding and how it has helped their clients.So what exactly is onboarding and why is it crucial for design businesses? Dan and Jason kick off the first Businessology Show on onboarding with a discussion about this important strategic process and function. Hear their personal insights and experiences with onboarding at their own firms and how doing it correctly aligns you with the right clients, weeds out the wrong ones...2014-07-1858 minThe Businessology Show#024: Value Pricing With Ron BakerIn this episode of The Businessology Show, Dan and Jason speak with value pricing mastermind Ron Baker. Discover how Ron became a value pricing guru not from the economic side, but from the customer service and experience side. Learn the 8 steps to implementing value pricing, why we all need to get rid of time sheets (“the only place that time spent should matter, is in prison”) and how ultimately, value is a feeling not a number.Huge thanks to our sponsors this week, Harvest and ZenPayroll!2014-06-041h 01The Businessology Show#024: Value Pricing With Ron BakerIn this episode of The Businessology Show, Dan and Jason speak with value pricing mastermind Ron Baker. Discover how Ron became a value pricing guru not from the economic side, but from the customer service and experience side. Learn the 8 steps to implementing value pricing, why we all need to get rid of time sheets (“the only place that time spent should matter, is in prison”) and how ultimately, value is a feeling not a number.Huge thanks to our sponsors this week, Harvest and ZenPayroll!2014-06-041h 01The Businessology Show#022: Positioning Q&AThe Businessology Show has some of the smartest listeners around. Hear Dan and Jason answer their insightful questions about positioning, the difference between “customers” and “clients”, and how to come up with a great company name and logo (short answer – ask your wife).Big thanks to our sponsors this week, Harvest and ZenPayroll!2014-05-151h 06The Businessology Show#022: Positioning Q&AThe Businessology Show has some of the smartest listeners around. Hear Dan and Jason answer their insightful questions about positioning, the difference between “customers” and “clients”, and how to come up with a great company name and logo (short answer – ask your wife).Big thanks to our sponsors this week, Harvest and ZenPayroll!2014-05-151h 06The Businessology Show#019: Wil Reynolds InterviewIt’s time for Season 2! Dan Mall and Jason Blumer are back and will be kicking off with an interview with Wil Reynolds of SEER Interactive. Wil shares what he learned when he switched CEO roles with Rand Fishkin from Moz. Also hear how he deals with skeptics, the ONE thing SEER promises its clients, and so much more.Dan and Jason also share a few notes about what to expect in Season 2. Look for guests that can teach us about positioning, pricing, and onboarding this season. Also, get ready for our new site and branding so...2014-04-081h 04The Businessology Show#019: Wil Reynolds InterviewIt’s time for Season 2! Dan Mall and Jason Blumer are back and will be kicking off with an interview with Wil Reynolds of SEER Interactive. Wil shares what he learned when he switched CEO roles with Rand Fishkin from Moz. Also hear how he deals with skeptics, the ONE thing SEER promises its clients, and so much more.Dan and Jason also share a few notes about what to expect in Season 2. Look for guests that can teach us about positioning, pricing, and onboarding this season. Also, get ready for our new site and branding so...2014-04-081h 04The Businessology Show#18 - Season 1 FinaleDan and Jason talk through the purpose of Businessology, as they explored it in Episode 1. They take a journey through the episodes of the first Season, highlighting the big learning points and what their greatest takeaways were.They are excited to share some thoughts on next year’s live roadshow, and how you can have a say in what you see at the live roadshow.Big thanks to our sponsors this week: Free Agent and Harvest!2013-11-2157 minThe Businessology Show#18 - Season 1 FinaleDan and Jason talk through the purpose of Businessology, as they explored it in Episode 1. They take a journey through the episodes of the first Season, highlighting the big learning points and what their greatest takeaways were.They are excited to share some thoughts on next year’s live roadshow, and how you can have a say in what you see at the live roadshow.Big thanks to our sponsors this week: Free Agent and Harvest!2013-11-2157 minThe Businessology ShowBusinessology #016 - Listener Q&ADan is back! We catch up on latest happenings, talk about upcoming changes to the show, and answer listener questions like:* Can I donate time for a tax write-off?* I'm doing design work for a client that is asking for multiple revisions and it's costing me a fortune and making me lose enthusiasm for the project. How should I handle this?* How do I know which clients are right for me?* You're hired to do three design concepts for a client, and paid 50% up front. You do the three designs, but the client doesn't like...2013-10-181h 03The Businessology ShowBusinessology #016 - Listener Q&ADan is back! We catch up on latest happenings, talk about upcoming changes to the show, and answer listener questions like:* Can I donate time for a tax write-off?* I'm doing design work for a client that is asking for multiple revisions and it's costing me a fortune and making me lose enthusiasm for the project. How should I handle this?* How do I know which clients are right for me?* You're hired to do three design concepts for a client, and paid 50% up front. You do the three designs, but the client doesn't like...2013-10-181h 03The Businessology ShowKnowledge Management Project Mngmt-#009Ed Kless shares his theory of project management and explains why he distinguishes knowledge-based project management from other types. Other topics covered in this episode include the project management theory of duration and effort, managing capacity, and a favorite Businessology Show topic, value pricing. Also, how does scope seep lead to scope creep and what is the difference? Listen for these topics and more.2013-06-2458 minThe Businessology ShowKnowledge Management Project Mngmt-#009Ed Kless shares his theory of project management and explains why he distinguishes knowledge-based project management from other types. Other topics covered in this episode include the project management theory of duration and effort, managing capacity, and a favorite Businessology Show topic, value pricing. Also, how does scope seep lead to scope creep and what is the difference? Listen for these topics and more.2013-06-2458 minThe Businessology ShowWhat is Businessology?Dan and Jason spend time diving into the purpose behind the Businessology Show in this initial episode. Learn more about the hosts, the branding of the show, and what the future holds!2013-01-1858 minThe Businessology ShowWhat is Businessology?Dan and Jason spend time diving into the purpose behind the Businessology Show in this initial episode. Learn more about the hosts, the branding of the show, and what the future holds!2013-01-1858 min