Shows
Production Value Matters: The Business Event PodcastToxic Uncertainty: Inside the Event Industry’s Confidence CrisisIn this episode of Production Value Matters, host Matthew Byrne is joined by Candace Davis and Nick Borelli for a panel discussion that gets to the root of what’s really threatening the events industry in 2025: not just economics, but toxic uncertainty. Together, they explore how fear—not just cost—is driving cautious decisions, cancelled plans, and communication breakdowns across associations, agencies, and global brands. This is a must-listen for event professionals navigating change and trying to stay creative when confidence is collapsing. In this episode, you will learn: Why atten...2025-06-1052 min
Production Value Matters: The Business Event PodcastNot All Leads Are Equal: The KPI You’re Missing with Francois Fournier from DTNWhat if your best event ROI isn’t in the lead list, but in a breakfast conversation?Event leaders today face an overwhelming challenge: prove event value, defend the budget, and deliver real business impact, all while expectations rise and resources shrink. If you’re still measuring success by foot traffic or lead scans, this episode will change the way you think.In this episode of Production Value Matters, host Matthew Byrne chats with Francois Fournier, Head of Global Events at DTN, about how to move beyond vanity metrics and truly prove event ROI...2025-05-2731 minProduction Value Matters: The Business Event PodcastNot All Leads Are Equal: The KPI You’re Missing with Francois Fournier from DTNWhat if your best event ROI isn’t in the lead list, but in a breakfast conversation?Event leaders today face an overwhelming challenge: prove event value, defend the budget, and deliver real business impact, all while expectations rise and resources shrink. If you’re still measuring success by foot traffic or lead scans, this episode will change the way you think.In this episode of Production Value Matters, host Matthew Byrne chats with Francois Fournier, Head of Global Events at DTN, about how to move beyond vanity metrics and truly prove event ROI...2025-05-2731 min
Event Marketing: RedefinedEP 141 | EXHIBITORLIVE 2025: Real Voices, Trends & Takeaways from the Show FloorEXHIBITORLIVE 2025 brought together some of the smartest minds in event marketing—and we captured their thoughts straight from the show floor.Matt wasn’t there, but Coty Adams (Director of Marketing) and Mollie Stahl (Senior Account Executive) at Rockway Exhibits + Events were. And in this special compilation, you’ll hear direct insights from event pros on what’s shaping the industry now: AI, sustainability, CTSM education, workforce development, event design trends, and why this community still matters more than ever.✅ Real perspectives from first-timers and 25-year veterans✅ What’s changing in booth design, material usage...2025-05-1415 min
Event Marketing: RedefinedEP 124 | 10 Powerful Insights for Young Event Professionals: Advice from Industry Leaders2025 is here, and you’ve got big goals. January is the perfect time to reflect, reset, and start fresh—and what better way to kick off the year than with advice from those who’ve walked in your shoes?This special episode is a compilation of some of the most thoughtful answers we’ve received to the question: “What advice would you give your younger self or a young event marketer?”Here’s a glimpse of what you’ll hear:• Carrie Davenport: Why asking questions is your ultimate career hack.• Gar...2025-01-1514 min
Event Marketing: RedefinedEp 102 | How to Maximize ROI in Event Marketing With François FournierWith the return of in-person events, companies are under intense scrutiny to prove that every dollar spent is driving tangible results. But, calculating and maximizing ROI isn't just about tallying up sales numbers—it's about understanding the deeper impact of every conversation and interaction that happens at your events.So we’ve brought in François Fournier, Director of Global Events at DTN and a seasoned event marketing strategist with over 20 years of experience. François, who oversees around 75 trade shows and conferences annually, shares his insights and unique methodology, including the concept of the "Cost o...2024-08-1442 min
Event Marketing: RedefinedEp 79 | Successful Sponsorship and Standout Strategies for Small Booths at EventsEvent spaces and budgets greatly differ, and achieving a significant impact is a universal challenge for marketers and organizers, requiring creativity and strategic insight, especially in the face of limited resources or small booths. But traditional methods of sponsorships and booth design often don't deliver, leaving many questioning how to distinguish themselves in a competitive event landscape without overspending.That's why this week’s episode of “Event Marketing: Redefined” features a conversation with Kodi Morton, a seasoned marketing and events specialist at Bruker Scientific with over 16 years at Bruker Corporation. Kodi shares valuable insigh...2024-03-0647 min
The EXHIBITOR Now PodcastDavid Dubois and Monica Myhill from EXHIBITOR Group with EXHIBITOR Live highlightsMark talks with David Dubois and Monica Myhill regarding EXHIBITOR Live in just a few weeks, the CTSM Program with the new direction it will be taking, and more. Mark and Mike chat about Legislative Action Day 2024, the Fed and it's decision to not cut interest rates and will Apple's latest invention have a negative or positive effect on trade shows and live events?2024-02-0242 min
Event Marketing: RedefinedElevating Experiences and Maximizing ROI with Jaclyn Gilio Live On The Show Floor At ExhibitorLIVEJoin us for an insightful conversation with Jaclyn Gilio, a Marketing Events Specialist from VertexOne, as we explore the world of event marketing redefined. We dive into Jaclyn's journey as a CTSM candidate, her quest to find a new exhibit house for VertexOne, and her pursuit of innovative ways to showcase and amplify their software. Discover the importance of creative engagement, driving qualified leads, and the exciting trend of immersive booth experiences. Learn how return on experience (ROX) takes center stage in Jaclyn's strategy, making events memorable and impactful for attendees. Gain valuable tips on netw...2023-08-0618 min
Event Marketing: RedefinedCTSM Program Takeaways w/ Marsha Bivins Live From The Trade Show Floor At ExhibitorLIVEOne of the biggest reasons we heard event marketers were coming to ExhibitorLIVE is the CTSM program they offer to level up your career.Marsha Bivins was one of those vent marketers, and she joined us to share a bunch of really practical takeaways from what she’s learning, and what she’s planning to implement.Connect with show host Matt: On LinkedInConnect with Marsha: On LinkedIn2023-07-0714 min
Event Marketing: RedefinedThe Language of Event Marketers | Live On The Show Floor From ExhibitorLIVE w/ Kodi MortonKodi Morton came to ExhibitorLIVE to learn from their CTSM program and find community with her people, event marketers.Lucky for us, we found HER!This was a great conversation with a real event pro on the show floor talking about the formation of an event marketer, the trends on the show floor, and the "path to promotion town".We need more of these conversations!For the best trade show booth strategy in the business- intentional design, great customer service, and no more sleepless nights- go to Rockway Exhibits + Events2023-06-1115 min
The EXHIBITOR Now PodcastHillary Martin CTSM, EXHIBITORLIVE Dates, and Association UpdatesMark and Mike chat with Hillary for our last CTSM interview from EXHIBITORLIVE 2023, 2024 dates are set for Nashville, and Mark and Mike chat about upcoming industry-related news and events.2023-06-1028 min
The EXHIBITOR Now PodcastCTSM Corbin Butcher, Legislative Action Day Wrap Up, New Association Show!ECA's Tommy Goodwin and Mike wrap up a long hot humid day in DC for Legislative Action Day. CTSM member Corbin Butcher chats with Mark and Mike at EXHIBITORLIVE about the program and its effect all the way over in Czechoslovakia! Mark, Tommy, and Mike wrap up with what's next – including a new forthcoming biweekly podcast that will center on Advocacy and Associations in the Trade Show and Live Event industries.2023-06-0231 min