Shows
The World's Best Email and Retention PodcastEp 46: The Only Browse Abandon Email You'll Ever NeedThink your browse abandonment email is doing the job? Think again.In this episode, Jordan breaks down the only browse abandon flow you’ll ever need—from trigger to send timing, segmentation, and dynamic content strategy—so you stop leaving easy revenue on the table.You’ll learn:How to time emails to hug buying intent without feeling pushyThe 5 dynamic merchandising types that actually drive clicks (and which to avoid)Why subject lines are the secret to higher on-page conversion, not just opens2025-08-1238 min
Ad-venturousEp 14: Your Future Self Will Thank You: Q4 Prep EditionQ4 might feel far away—but blink and it’s Black Friday. In this episode, Avery kicks off a special Q4 prep series focused on setting your brand up for sanity and scale. From stocking the pond with high-intent audiences to analyzing last year’s creative, locking in your marketing calendar, and prepping evergreen sale ads, this is everything you wish you’d done early… delivered right on time.Whether you’re a brand operator or creative lead, now’s the moment to plan ahead so you’re not scrambling come November. Future you will be very, ve...2025-08-0736 minThe World's Best Email and Retention PodcastEp 45: 7 Post-Click Metrics to Benchmark Your Funnel: Journey Metrics Crash CourseNeed to know—fast—whether your funnel’s working? In this episode, Jordan shares the exact system he used to audit 100+ ecommerce sites in just two days. It’s a crash course in post-click performance: the 7 key metrics that tell you if your site is converting, retaining revenue, and setting you up for repeat purchases.You’ll learn:How to measure funnel health in minutes, not hoursWhich metrics vary wildly by business model (and which don’t)How discount rate, return rate, and completion rate connectWhy Klaviyo’s attribution data tells only...2025-08-0550 minAd-venturousEp 13: Lipstick, Labubus, and Little Treats: From Economic Theory to Acquisition TacticsWhat do lipstick sales, luxury smoothies, and little online indulgences have to do with your acquisition strategy?In this episode, Avery breaks down the cultural and economic forces behind the “lipstick effect” and the rise of the “little treat economy”—and how these trends shape the way modern consumers buy. You’ll learn how to use these insights to identify your tier-one products, simplify the path to conversion, and build strategies that hold up no matter what the economy throws your way.If you’re thinking about how to optimize acqui...2025-07-3133 minThe World's Best Email and Retention PodcastEp 44: Stock the Pond, Fill the Funnel, Make Money: How retention keeps revenue flowingIn this follow-up to our ecosystems deep dive, Jordan breaks down how a strong retention system—email, SMS, and CRO—can keep revenue flowing even when acquisition slows.You’ll learn how to measure your persistent revenue ecosystem, track key funnel stages (from new address to repeat buyer), and spot the hidden ROI of brand equity. Plus: real data, cohort math, and a reminder that retention is a methodology, not a channel.Timestamps:00:00 Customer retention as a growth strategy02:00 What is the...2025-07-2925 min
DTC PodcastDTC Podcast | Ep 529: Chub Rub to 2M+ Units Sold – The Lean Growth Story of Thigh SocietySubscribe to DTC Newsletter – https://dtcnews.link/signup
In this episode of the DTC Podcast, we speak with Marnie Rabinovitch, founder of Thigh Society, the size-inclusive brand known for anti-chafe slip shorts. Marnie shares the origin story behind the product: a personal, frustrating experience with thigh chafe that sparked her to create something that simply didn’t exist—lightweight, breathable long-leg underwear that isn’t shapewear.
She bootstrapped the brand with $8K in savings, grew it slowly while working full-time, and only went all-in when the opportunity was undeniable. Thigh Society has since sold ove...2025-07-2840 minAd-venturousEp 12: Can You Start Predicting Relevance to Help Create Resonance? And Why Does Superman Wear Those Silly Shorts?What do Karl Marx, TikTok slang, and the 2025 Superman reboot have in common? In this episode, Aves dives into the idea of resonance—what it is, how to spark it, and why timing and culture matter more than ever for brands trying to stay relevant.We break down:The surprising origin story of Superman (hint: he started as a villain)What “reheating your nachos” has to do with brand buildingWhy Gen Z is obsessed with hopeful heroesAnd how to create resonance by actually understanding your customersIf your brand growth...2025-07-2433 min
DTC PodcastBonus: How 600+ DTC Brands Are Navigating Q4 Uncertainty and Margin Pressure – Insights with Keen's Justin JeffersonSubscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we dive into the results of a survey of over 600 DTC brand operators, conducted in partnership with Keen Decision Systems. With Q4 2025 shaped by shifting tariffs, tight margins, and uncertain demand, we speak with Justin Jefferson, VP of Strategy & Insights at Keen, to unpack how brands are (and aren’t) preparing for what’s ahead.You can access the full Q4 Planning & Profitability Report here: https://www.directtoconsumer.co/newsletter/inside-q4-what-dtc-operators-are-seeing-saying-and-planning2025-07-2332 min
DTC PodcastDTC Podcast | Bonus: How 600+ DTC Brands Are Navigating Q4 Uncertainty and Margin Pressure – Insights with Keen’s Justin JeffersonSubscribe to DTC Newsletter – https://dtcnews.link/signup
In this episode of the DTC Podcast, we dive into the results of a survey of over 600 DTC brand operators, conducted in partnership with Keen Decision Systems. With Q4 2025 shaped by shifting tariffs, tight margins, and uncertain demand, we speak with Justin Jefferson, VP of Strategy & Insights at Keen, to unpack how brands are (and aren’t) preparing for what’s ahead.
You can access the full Q4 Planning & Profitability Report here: https://www.directtoconsumer.co/newsletter/inside-q4-what-dtc-operators-are-seeing-saying-and-planning
If you’re interest...2025-07-2332 minThe World's Best Email and Retention PodcastEp 43: Emails Should Inspire, Not Blend In: Discussing Minimalism vs. Maximalism in Email DesignWhy do so many fashion brands use the exact same email template? In this episode, Jordan Gordon unpacks the rise of bland, minimalist design in email marketing AND makes the case for bold, expressive, brand-driven creative.From black-and-white hero shots to transparent CTAs, we break down why inbox sameness is suffocating creativity, and how maximalist design can reignite brand recall, retention, and revenue.If you want your emails to stand out, inspire, and convert, this one’s for you.Timestamps:00:00 Introduction to Pi...2025-07-2230 min
DTC PodcastDTC Podcast | Ep 527: How Sarah Hoffman Turned Maker Wine into a Canned Wine Brand You’ll See on United Flights and NBA StadiumsSubscribe to DTC Newsletter – https://dtcnews.link/signup
Welcome to the DTC Podcast with Sarah Hoffman of Maker Wine — a deep dive into how Maker is rewriting the rules for wine. We cover:
Addressing canned-wine stigma with quality-first sourcing
Virtual tastings as a viral DTC engine
Omni-channel scaling from club to airlines
Smart SEO and content strategy for brand discovery
Key Takeaways:
Premium sourcing & format matters – quality wine in cans changes perception
Storytelling + education – QR codes, tasting notes, videos build trust
Subscription evolution – customizable, exclusive...2025-07-2137 min
DTC PodcastDTC Podcast | Ep 526: Ad-Venturous Preview | AKNFSubscribe to DTC Newsletter – https://dtcnews.link/signup
Today’s AKNF DTC Podcast Episode features the first ever episode from our sister podcast Ad-Venturous with Avery Valerio.
Make sure to subscribe to Avery’s podcast here:
https://creators.spotify.com/pod/profile/ad-venturous/episodes/EP-1-A-Peanut-Butter-Sandwich-Could-Always-Lead-to-Disaster-e32himd
We see more ads in our day-to-day lives than ever before and yet most of them… kind of suck. What happened to the days of adventurous marketing? Alongside creative thinkers from a vast variety of professional backgrounds, we’re diving deep into our f...2025-07-1835 minAd-venturousEp 11: UGC vs. CGC vs. EGC: When to Use WhatWhat’s the difference between UGC, CGC, and EGC—and why does it matter?In this episode, we break down the “big three” of creator content:🧍♀️ User-Generated Content (UGC): Authentic, messy, and made by real customers.🎥 Creator-Generated Content (CGC): Polished, paid-for, and built with marketing goals in mind.💼 Employee-Generated Content (EGC): A rising star that’s human, honest, and powerful.Avery shares how each content type works, when to use them, and what kind of results to expect—plus real-world examples from brands like Coach....2025-07-1730 minThe World's Best Email and Retention PodcastEp 42: Optimizing for Profit, Not Just Conversion RateMost brands look at their global conversion rate and panic—but what if that number doesn’t actually mean what you think it does?In this episode, Jordan sits down with Evan O’Gorman, former head of CRO at Pilothouse, to talk about why conversion rate alone is a misleading success metric—and what to focus on instead if you want to drive real profit.They cover: ✅ How traffic source and intent shape your funnel ✅ Why retention plays a bigger role in CRO than you think...2025-07-1538 minAd-venturousEp 10: Are You a Little Lad Who Loves Berries and Cream? Because I AmWhat do Michelangelo, Charlie XCX, and a candy-loving Victorian man-child have in common? A bold artistic vision—and a lesson in trusting it.In this episode of Ad-Venturous, Aves dives deep into one of the weirdest and most iconic ads of all time: the Starburst “Berries and Cream” commercial. From the origins of Little Lad to their 2021 TikTok resurgence, we unpack how performance art, absurdity, and brand trust collided to create a cultural phenomenon.You’ll learn: 🎨 Why the best ads are built on big creative risks 📉 Why...2025-07-1031 minThe World's Best Email and Retention PodcastEp 41: List Growth, Fingerprints, Spam Flags, and What Actually WorksIn this episode, Jordan breaks down the world of offsite email capture tools: how they use fingerprinting to add contacts without a direct opt-in, why they can be a top source of spam complaints, and how brands are using them to unlock real revenue.You’ll learn:What these tools actually do behind the scenesWhy they can be risky—and how to avoid deliverability damageHow to set them up right (if you’re going to use them)What metrics matter when calculating true ROITimestamps:00:00 - Why retent...2025-07-0823 minAd-venturousEp 9: The Secret Political Strategist Messaging Tool Nobody Wants You to Know AboutWhat do Apple’s iconic “Get a Mac” ads and political campaigns have in common? A little-known framework that shapes how people think—and buy.In this episode, Avery breaks down the message box: a dead-simple, wildly effective strategy tool used by political pros (and now, smart marketers) to craft campaigns that stick.You’ll learn:What the four quadrants of a message box are—and how to fill them inWhy “us vs. them” thinking still works (when used strategically)How Apple made PCs look li...2025-07-0339 minThe World's Best Email and Retention PodcastEp 40: Scale the Ecosystem, Scale the BrandYour ecommerce brand isn’t just running campaigns—it’s running an ecosystem.In this episode, Jordan breaks down the three interconnected digital ecosystems every brand relies on:🧱 The Persistent Revenue Ecosystem💰 The Advertising Revenue Ecosystem📣 The Brand Awareness EcosystemLearn how they interact, how to measure them, and what happens when one breaks down. From campaign strategy and CRO to email flows and brand impressions, this is the foundational episode that ties it all together.If you’ve ever wondered...2025-07-0148 minAd-venturousEp 8: Has Anyone Seen My Copy of The Great Gatsby (And Other Gen Z Questions I Have as a Gen Z)?In this episode of Ad-venturous, we dive into the messy, malleable identity of Gen Z through the lens of F. Scott Fitzgerald’s The Great Gatsby. Aves breaks down what Gatsby, Nick, and the ever-watching eyes of Dr. T.J. Eckleburg can teach us about internet culture, trend-chasing, faux authenticity, and the paradox of being both observer and influencer in a generation obsessed with being seen. Spoiler alert: we’re all a little more Nick than Gatsby.Whether you're a Gatsby stan, a Gen Z ma...2025-06-2643 minThe World's Best Email and Retention PodcastEp 39: How to Keep CustomersMost brands lose customers by default. The real question is: how do you keep them?In this episode, Jordan reframes customer retention—not as a marketing tactic, but as a holistic experience. From bounce-back offers to lost game pieces (yes, really), we dig into the trifecta of true retention: your product, your support, and your follow-up.Learn why post-purchase CX is your most underrated revenue lever, how to create “I’ll buy again” moments, and why a Spotify playlist might do more than a discount ever could.2025-06-2425 minAd-venturousEp 7: Who Had a Bigger Switch Up? Jojo Siwa or Boomers?Boomers started out as free-loving, bead-wearing, anti-establishment rebels—and somehow became the poster generation for avocado toast hate and PDF confusion. What happened?In this episode of Ad-venturous, we’re digging into the boomer switch-up—how a generation that once championed love and disruption came to be seen as rigid, competitive, and a little bitter. We explore generational hedonism, the myth of “enough,” the hedonic treadmill, and how marketers can stop painting boomers as boring and start reaching them with humanity and humor.Also yes, we ki...2025-06-1928 minThe World's Best Email and Retention PodcastEp 38: Stop Double Tapping Unengaged Addresses (And How to Do It Right)If you’re still hitting “resend to non-openers,” this one’s for you.In this episode, Jordan delivers a no-holds-barred message of mercy to email marketers everywhere: Stop double tapping cold addresses. He breaks down exactly how this tactic tanks your sender reputation, why Gmail (and Yahoo) are punishing your list, and what to do instead.You’ll learn:Why 3.14% open rates are a red flag (not just a bad day)How Gmail samples your sends—and what happens when you failSmarter, higher-performing ways to doub...2025-06-1731 minAd-venturousEp 6: Did Gen X Pledge Allegiance to Functionality and Value?Gen X gets left out of the generational discourse far too often—but what if they’ve been the ones quietly holding everything together this whole time?In this episode, Aves dives into the lived experiences, cultural impact, and consumer behavior of Gen X. From latchkey kids and Riot Grrrls to menopause startups and R&D brilliance, we’re unpacking what makes this generation tick—and why brands need to stop ignoring them.If you think Gen X is too chill to market to, you’re probably just doing it wrong.2025-06-1226 minThe World's Best Email and Retention PodcastEp 37: They Subscribed. Now What? Welcome Emails Reviewed | TWBERPYour welcome email might be costing you customers. In this episode, Jordan breaks down real welcome flows—from brands like Whoop and BC Liquor—to show what works, what doesn’t, and why some emails miss the mark. Jordan covers design vs. marketing, how to write for low-intent subscribers, and why clarity always beats cleverness. Whether you're sending a sleek intro or dangling a discount, your welcome email needs to work harder. Let’s make it convert.Timestamps:00:00 Intro: Why First Impressions in Email...2025-06-1039 minAd-venturousEp 5: Have Millennials Been Cooler Than Everyone This Whole Time?Millennials have been mocked, memed, and misunderstood for years—but what if they were actually onto something all along? In this episode, Aves dives deep into the millennial psyche: their nostalgia, their resistance to cringe, their complex relationship with identity, and how all of it plays out in the world of marketing.From iPod ads and participation ribbons to avocado toast and Disney adults, we explore what actually motivates millennial buyers—and how brands can authentically connect with them. Whether you're a marketer trying to r...2025-06-0530 minThe World's Best Email and Retention PodcastEp 36: Retention Programs for Different Cohort Profiles | TWBERPNot all customers are created equal—and your retention strategy shouldn't be either.In this episode, we break down how to build retention programs tailored to different buyer cohorts: one-and-done shoppers, repeat buyers, and product subscribers. You'll learn how to guide each group through targeted flows that increase LTV, boost replenishment rates, and move buyers toward high-value behaviors—without relying on a default subscribe-and-save.We cover: – The "one-two punch" replenishment strategy – Why subscription shouldn't be your first move – Using coho...2025-06-0337 minAd-venturousEp 4: The Derek Zoolander Center for Kids Who Can't Write Copy GoodAnd Wanna Learn to Do Other Stuff Good Too...Writing great copy isn’t about sounding clever—it’s about making real human connections. In this episode, we dive into what makes copy actually good (hint: it’s not AI alone), why authenticity still matters, and how small details can scale your brand voice across platforms. From luxury coffee to political speeches to a legendary Chivas Regal ad, we explore the emotional backbone of great marketing. Plus, a reminder that Father’s Day is the perfec...2025-05-2942 minThe World's Best Email and Retention PodcastEp 35: From Mad Men to Modern Media: Which Ad Beliefs Still Hold Up? | TWBERPAre the boldest beliefs in advertising still true?In this episode, we put iconic marketing quotes to the test—from Mad Men-era mantras to algorithm-era hot takes. Guest Avery Valerio (former political strategist and creative lead) joins Jordan Gordon to play a rapid-fire round of true or false on everything from propaganda to personalization.We dig into:Whether ads shape culture—or just reflect itHow much your family really influences your buyingWhy modern marketing feels less human than it used to2025-05-271h 01Ad-venturousEp 3: Chupa Chups + Salvador Dalí + Your Brand = ???What do lollipops, Salvador Dali, and your brand have in common?More than you think.In this episode, we unwrap the surprisingly powerful branding lessons behind Chupa Chups—the iconic lollipop brand with a surrealist twist. From a Dali-designed logo to a sugar-free product that still flies off shelves, you'll learn how to blend design, desire, and strategy to create brand stickiness (pun intended).Whether you're running ads, optimizing landing pages, or building your next big campaign—this sweet story might just reshape your approach.0:00 – Introduction2:00 – The Importan...2025-05-2230 minThe World's Best Email and Retention PodcastEp 34: Come for the Cookware, Stay for the Content: Inside Hestan’s Retention Strategy | TWBERPHow does a luxury cookware brand earn a 40% repeat customer rate? In this episode, Christina Chonody, Senior Director of Marketing at Hestan, breaks down how her team uses email, content, and culinary storytelling to build long-term customer relationships. From Michelin-starred chef partnerships to a content strategy that goes beyond the pan, Christina shares how Hestan balances performance and brand — and why “just sending emails” is never the strategy.Whether you’re selling $20 spatulas or $2,000 sets, this is a masterclass in retention-led growth.0:00 Introduction: Hestan's Repeat Rate Hits 40%2:58 Christin...2025-05-2037 minAd-venturousEp 2: FIIIIIIIIIIIIREEEEEEEE (sale) tips and tricks for causing a sceneOn this episode of Adventurous, Aves breaks down how DTC brands should be using Memorial Day not just as a sales event—but as a mission-critical test for Q4. From offer structure to creative strategy, this episode is a goldmine for marketers who want more than just “cheap clicks.”Key topics covered:Strategic use of Memorial Day for Q4 promo testingOffer structures that align with business goals (tiered, sitewide, GWP)Why early access paid-only promos workCreating branded sale content with angles, colors, and formats that cut throughText-only ads, lifest...2025-05-1527 minThe World's Best Email and Retention PodcastEp 33: Clicks, Opens, Purchases, and Bot Traffic: What Email Platforms Aren’t Telling You | TWBERPIn this episode, Jordan Gordon sits down to untangle one of the most misunderstood aspects of email marketing: what counts as a click, an open, and an order—and why none of your platforms agree.Jordan brings a tactical teardown of the technical side of email engagement and attribution. If you’ve ever wondered why Klaviyo, Shopify, and GA4 show different numbers—or how much of your reported open rate is real—this episode is essential listening.You’ll Learn:The technical difference between a click, session, and visit—and why each system treats them differentlyHow bot clicks and Apple privac...2025-05-1353 minAd-venturousEP 1: A Peanut Butter Sandwich Could Always Lead to Disaster...On the debut episode of Ad-venturous, DTC’s new podcast, Avery Valerio from Pilothouse takes us deep into the making of one of the greatest ad campaigns of all time—Got Milk?. From Aaron Burr to Beyoncé, the campaign is more than just milk mustaches; it’s a masterclass in understanding human behavior and turning bland products into culture.In this episode, you’ll learn:Why the absence of a product might be the most powerful narrativeHow to build a repeatable creative process in a high-volume media environme...2025-05-0834 minThe World's Best Email and Retention PodcastEp 32: Mail App Wars: Apple vs. Gmail + Jordan Makes a Big Life Change | TWBERPIn this episode, Jordan breaks down why he’s switching from Gmail to Apple Mail for his personal email—and why this matters deeply for anyone running a DTC email program.Using Frye Company as the benchmark, he explores how your brand’s emails appear in different environments and reveals the hidden pitfalls of Gmail dark mode, annotations, and clipping that can undercut your entire retention strategy.Key Takeaways:Why Gmail dark mode breaks your design—and how to fix it.Apple Mail’s clean design boo...2025-05-0632 min
DTC PodcastBonus: Preparing Your DTC Brand for Acquisition: Lessons on the PE Path from Because VenturesSubscribe to DTC Newsletter - https://dtcnews.link/signupIn today’s DTC Podcast, we sit down with Jeremy Horowitz, founder of Because Ventures, a private equity firm laser-focused on acquiring and scaling DTC brands doing $10M–$100M in revenue. Jeremy shares why VC funding often damages DTC brands and how PE can provide a more sustainable growth path for founders.https://because.ventureshttps://www.linkedin.com/in/jeremyhorowitz1/https://letsbuyabiz.xyz/subscribeKey Topics Covered:Why vent...2025-04-3034 minThe World's Best Email and Retention PodcastEp 31: Behind Frye’s Emails: Design and Strategy | TWBERPIn this episode, we take a close look at the email marketing content of one of the biggest names in fashion: Frye. We dissect their approach to email design, messaging, and strategy to uncover what makes their emails so effective.From visually stunning designs to clear, concise calls-to-action, Frye’s emails offer plenty of inspiration for anyone looking to improve their email marketing game. Join Jordan as he breaks down the key elements of their campaigns and explores how their email content could serve as a model for ecommerce brands....2025-04-2928 min
DTC PodcastBonus: How Klaviyo’s CPO Thinks DTC Brands Should Build Customer Relationships in 2025Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Adil Wali, CPO at Klaviyo, to break down the future of consumer marketing and why Klaviyo is launching a new category: B2C CRM. Adil, a former ecommerce entrepreneur, shares his unique perspective on how brands can shift from chasing transactions to nurturing high-LTV customer relationships using first-party data, smarter segmentation, and product-led retention tools.We cover the key insights from Klaviyo’s new “Future of Consumer Marketing” report, talk a...2025-04-2328 minThe World's Best Email and Retention PodcastEp 30: Opens, Clicks & Privacy Myths: GlockApps CEO on the Truth About Email Metrics | TWBERPAre your email metrics telling the whole story? In this episode of TWBERP, we sit down with Alex Arnaut, CEO of GlockApps, to unpack the hidden truths behind open rates, clicks, and deliverability. From spam folder traps to reputation pitfalls, this conversation will change the way you think about email performance — and show you what really matters.0:00 – Introduction2:00 – Open Rates Are Unreliable4:30 – Why Apple’s Mail Privacy Protection Makes Open Rates Misleading7:00 – The Myth of “Machine Opens” and Their Impact...2025-04-2257 minThe World's Best Email and Retention PodcastEP 29: PART 2: How Pilothouse Connects Meta & Email for Spend Efficiency & Scalable Growth | TBWERPIn this episode, Jordan sits down with Abby Kohler, account strategist at Pilothouse, to dive deep into how brands should be thinking about media buying and retention in 2025.With economic volatility, tariffs, and rising acquisition costs, Abby shares why it's critical to build robust post-click systems—flows, segmentation, messaging—before scaling spend. She details Pilothouse's internal cross-channel playbooks: how email campaigns turn into presell pages, how Meta ads fuel Klaviyo segmentation, and how feedback loops across retention and paid media create compounding ROAS benefits.Key Highlights:Persona-led crea...2025-04-1658 minThe World's Best Email and Retention PodcastEp 28: 50% Off Flow Builds & More - PART 1: Use Automation and Coordinated Management to Improve Spend Efficiency | TWBERPHey listeners! The episode Jordan references with Abby from Pilothouse will be coming tomorrow, so keep your eyes peeled.In this episode, Jordan Gordon announces an exclusive 50% off flow build promo, “Go With The Flow.” He also explains the economic rationale for why now is the best time to invest in your retention systems.Jordan unpacks:Why economic uncertainty demands a shift to more efficient revenue generationHow Pilothouse clients with email + retention saw 60% of their growth driven by repeat customersFive flexible, valu...2025-04-1536 minThe World's Best Email and Retention PodcastEp 27: Boost Revenue Now: Practical Email Wins for DTC Brands | TWBERPIn this episode of TWBERP, Jordan Gordon of Pilothouse breaks down the right and wrong ways to drive immediate revenue through email. If your brand is under pressure to grow—or simply survive—the temptation is to ramp up email sends or discount your way to short-term wins.But that strategy kills long-term brand equity and inbox placement.Jordan explains how brands can actually get more revenue from their email program, starting today, without harming their digital ecosystem.Key Takeaways:Why inbox plac...2025-04-0850 min
DTC PodcastEp 497: Aviron’s $25M Journey: Gamified Fitness & DTC PivotSubscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Andy Hoang, the founder of Aviron, a connected fitness company merging casual gaming with home exercise equipment. From bootstrapping with home equity lines to pivoting from B2B to DTC during COVID, Andy’s journey is a case study in high-consideration product growth, investor navigation, and multi-channel marketing.Key Highlights:Why hardware/software hybrid brands require longer go-to-market timelinesThe real story behind getting into Y...2025-04-0733 min
DTC PodcastBonus: Kevin O'Leary on TV Ads, Wine, Watches & Building “Wonderful” DTC BrandsSubscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Kevin O'Leary, also known as "Mr. Wonderful" from Shark Tank, to discuss his latest venture, WonderAds. Partnering with Tatari, WonderAds is set to revolutionize TV advertising by making it accessible and measurable for small to medium-sized businesses. O'Leary brings his decades of entrepreneurial experience to the conversation and shares actionable insights that any founder can apply today.Work with WonderAds.com by Tatari.tv...2025-04-0223 minThe World's Best Email and Retention PodcastEp 27: April Fools? No. April Flows! 50% Off April Flow Builds | TWBERPOn this special episode of the World’s Best Email & Retention Podcast, Pilothouse’s Jordan Gordon reveals a new promotion offering 50% off flow builds, and breaks down the why behind it.We’re in a shifting economic climate: interest rates are high, capital is tight, and growth-at-any-cost is over. The winning DTC brands in 2025 will focus on profitability, retention, and cost efficiency—and that starts with smart email infrastructure.Key Takeaways:50% off Pilothouse’s premium flow builds (20–30 emails) for clients signing up for channel management.Full explana...2025-04-0157 minThe World's Best Email and Retention PodcastEp 26: Building the Continuation Flow: A Lifecycle Email Strategy for Large Catalog DTC Brands | TWBERPJordan Gordon, Head of Retention at Pilothouse, breaks down a complete reframe of how brands should approach lifecycle email. Instead of using campaigns to broadly cast offers and triggers to react to clicks, Jordan makes the case for generating intent dynamically within the inbox.Jordan reveals how brands can adopt a “continuation flow” that keeps customer discovery active for a full year—without needing constant manual input.Key Takeaways:The difference between static vs. dynamic emails—and why you’re likely under-leveraging dynamic content.How to flip th...2025-03-2524 minThe World's Best Email and Retention PodcastEp 25: So You’ve Got a Brand – Now What? The Role of Email in Branding & Retention | TWBERPEmail isn’t just for conversions. If you’re only thinking about email in terms of discounts and cart abandonment flows, you’re missing out on one of its biggest strengths: brand reinforcement.In this episode of The World's Best Email & Retention Podcast, Jordan Gordon breaks down how brands can move beyond conversion-obsessed email marketing and use it as a long-term branding tool.Key Takeaways:✅ Why most brands misunderstand email branding – It’s not about sales, it’s about reinforcement.✅ The engagement window is shrinking – Why relying on 180-day segments is h...2025-03-1829 minThe World's Best Email and Retention PodcastEp 24: Solving the Attribution Puzzle: AI, Pixels & Email Retention with Triple Whale | TWBERPHello and welcome to the World’s Best Email and Retention Podcast! Today, we’re diving into AI-driven attribution and retention strategies with Malav Pandya, Solutions Engineer at Triple Whale.Triple Whale has been at the forefront of solving post-iOS 14.5 attribution issues, using AI and proprietary pixel tracking to improve ad performance, email retention, and multi-touch attribution.Here’s what you’ll learn today:How Triple Whale’s Sonar extends email tracking to increase retention revenue by 22%How AI-powered media buying is saving marketers 5-10 hours per...2025-03-1125 minThe World's Best Email and Retention PodcastEp 23: Retention Starts with Product: CEO Matt Bertulli on Scaling Lomi & Pela Case | TWBERPRetention isn’t just an email strategy—it starts with product design and habit formation.In this episode, we sit down with Matt Bertulli, CEO of Lomi and Pela Case, to break down how two vastly different DTC brands—one selling composting machines with a built-in subscription model and the other selling phone cases with trend-driven drops—approach LTV, retention, and scaling profitably.🎙️ Key Takeaways:Why retention is a product problem first, not a marketing fixHow Lomi built a hardware-based subscription business that thrives on habitual u...2025-03-0440 minThe World's Best Email and Retention PodcastEp 22: The Psychology of Persuasion: Cognitive Biases Every Marketer Must Know | TWBERPHow do customers really make decisions? The answer lies in cognitive biases—the psychological shortcuts that shape buying behavior.In this episode, Jordan breaks down the most powerful cognitive biases and how marketers can use them to improve email conversions, retention, and overall sales.🔹 Anchoring Bias – Why MSRP pricing and discounts work🔹 Framing Bias – How storytelling shapes brand perception🔹 Loss Aversion – Why “limited-time offers” drive action🔹 Social Proof – The psychology behind product trust🔹 Goal Gradient Effect – How loyalty programs keep customers engagedDiscov...2025-02-2526 min
DTC PodcastEp 485: How Soberish Built a $1M+ DTC Brand Without AdsSubscribe to DTC Newsletter - https://dtcnews.link/signupKim Gamez, founder of Soberish, scaled her business to over $1M in sales in under a year—all without spending a dollar on paid ads.In this episode of the DTC Podcast, Kim shares how she:✅ Engineered viral content on TikTok, Instagram, and Facebook to drive millions of views and thousands of purchases.✅ Turned organic engagement into a scalable eCommerce business, transitioning from influencer to marketplace owner.✅ Navigated the challenges of selling federally legal hemp-der...2025-02-2430 minThe World's Best Email and Retention PodcastEp 21: What’s Next for Email & Retention? Eli Weiss on AI, Automations & Strategy | TWBERPToday, we’re diving into the future of email and retention marketing with Eli Weiss, VP of Retention Advocacy at Yotpo. Eli has built retention strategies at Olipop and Jones Road Beauty before joining Yotpo to help shape its retention and engagement tools.In this episode, we talk about:📩 Why AI will take over email segmentation and campaign timing⚡ The biggest missed opportunity in retention (hint: it’s not what you think)📊 How to future-proof your email strategy in a world of tougher inbox filteringIf you care abo...2025-02-1843 minThe World's Best Email and Retention PodcastEp 20: Insider Tips with Eleah Portillo: Segmentation, Product Subscribe, Data, and More! | TWBERPIn this episode of the World’s Best Email and Retention Podcast, we’re joined by Eleah Portillo, VP of Marketing at For Wellness, who brings a wealth of knowledge on driving efficiency and effectiveness in digital marketing.Explore detailed strategies on customer segmentation that help personalize marketing efforts and enhance engagement. Eleah also delves into the nuances of subscription models, demonstrating how to improve retention and lifetime value through data-driven adjustments to subscription logistics and marketing tactics.Plus, gain insights on harnessing customer data to tailor marketing campaigns and predict future trends. This episode is p...2025-02-1148 minThe World's Best Email and Retention PodcastEp 19: Email Program In The Trash Bin? 10 Steps to Revive It | TWBERPIs your email program struggling with low engagement, poor deliverability, or spam issues? In this episode, we walk through a 10-step checklist to rescue your emails from the trash bin and bring them back to life. From optimizing subject lines to fixing segmentation and improving design, these proven tactics will help you boost open rates, click-throughs, and overall performance. Whether you're in damage control mode or just need a refresh, this episode is your ultimate email revival guide.0:00 Introduction – Setting the stage for reviving your email program.2:00 Th...2025-02-0426 minThe World's Best Email and Retention PodcastEp 18: Spam Traps, Bounces, and Inboxing in 2025 with ZeroBounce's Austin Helm | TWBERPEmail marketing is evolving fast, and 2025 is shaping up to be the most challenging year yet for inboxing. In this episode, Jordan Gordon is joined by Austin Helm, Sales Manager at ZeroBounce, to dive deep into the nitty-gritty of email validation, spam traps, bounces, and strategies for boosting your email deliverability. Learn how to protect your sender reputation, warm up domains properly, and keep your campaigns out of the spam folder. Plus, Austin shares a special offer for listeners to try ZeroBounce with 5,000 free email validations. If email is...2025-01-2854 min
DTC PodcastEp 477: Shopify Optimization Strategies Every DTC Founder Should Know – With Kurt ElsterSubscribe to DTC Newsletter - https://dtcnews.link/signup
In this episode of the DTC Podcast, we welcome Kurt Elster, Shopify expert and founder of EtherCycle, a consultancy specializing in optimizing Shopify stores for eCommerce brands.
https://ethercycle.com
https://www.instagram.com/kgelster/?hl=en
https://www.linkedin.com/in/kurtelster/
Kurt dives into tactical advice for DTC founders, focusing on Shopify's most underutilized features and strategies that drive conversions. Whether it's improving your store's navigation, creating high-converting landing...2025-01-2742 minThe World's Best Email and Retention PodcastEp 17: Scaling DTC Brands with Social Commerce and Email Retention | TWBERPIn this episode, host Jordan Gordon sits down with Jocelyn Kell, Pod Lead at Pilothouse, to explore the booming world of social commerce and its connection to email retention.
Discover how 20% of e-commerce is now happening through social platforms like Facebook, Instagram, and TikTok, and why integrating email capture into your social commerce strategy is crucial for success. Jocelyn shares expert insights on setting up Meta Shops, leveraging email integrations like Klaviyo, and crafting retention strategies that drive growth for DTC brands.
Whether you’re new to social commerce or...2025-01-2114 minThe World's Best Email and Retention PodcastEp 16: Beyond the Benjamins: Tracking the Lifecycles that Drive Business Success | TWBERPIn this episode, host Jordan Gordon challenges the conventional focus on revenue alone and reveals how understanding various lifecycles—promotional, customer, and category—can offer deeper insights into your business's health and trajectory.
Discover how massive companies utilize these metrics to make strategic decisions that go beyond mere numbers. Whether you aim to refine your marketing strategy or enhance customer retention, this episode provides valuable lessons on nurturing your base and optimizing your business model for long-term success. Tune in to transform how you view and utilize business metrics to foster sustainable growth.
2025-01-1421 minThe World's Best Email and Retention PodcastEp 15: Building An Audience in 2025 | TWBERPIn 2025, building and maintaining an engaged audience has never been more critical—or more challenging. In this episode of the World’s Best Email and Retention Podcast, Jordan Gordon dives into the changing landscape of email marketing and retention strategies. Learn why reactivation campaigns are obsolete, how tighter segmentation is driving better results, and why retention is now a cornerstone of revenue growth. Packed with actionable insights, this episode will help you create high-quality content, leverage your digital ecosystem, and maximize the potential of your audience for the biggest Q4 yet.
Tune in to disc...2025-01-0722 minThe World's Best Email and Retention PodcastEp 14: The 5 Fundamental Forces of Email and Retention | TWBERPIn this episode, we dive into the five fundamental forces of email retention marketing and how they can transform your business.
Learn how to optimize your buyer ROI, balance retention and acquisition efforts, and use tools like GA4 to track revenue effectively. From driving second purchases to building the largest buyer list possible, we break down actionable strategies that improve cost efficiency and create a virtuous cycle for your entire marketing funnel. Whether you're a seasoned marketer or an entrepreneur looking to scale, this episode is packed with insights to help you make email...2024-12-3139 min
DTC PodcastEp 468: How DTC Brands Are Scaling with Applovin: A Guide to Mobile Ads Success | AKNFSubscribe to DTC Newsletter - https://dtcnews.link/signup
In this episode of the DTC Podcast, we dive into Applovin, the emerging mobile ad network reshaping how DTC brands scale. Join Taylor Cain and Aves from Pilothouse Marketing as they share their hands-on experience with Applovin, exploring its algorithm-driven audience targeting and creative-first approach.
Key Takeaways:
What is Applovin? Learn how this platform enables 9x16 video ads in mobile apps and why it’s creating buzz in the e-commerce space.
Creative Strategy Tips: Discover why hu...2024-12-2727 minThe World's Best Email and Retention PodcastLive From Jordan's Inbox: Strong Strategies, 404s, and Missed Opportunities | TWBERP 13Email marketing expert exclaims: "The subject line's gonna slay."
Join Jordan Gordon as he dives into the cool, often quirky world of email marketing for DTC brands. This episode is all about turning your email inbox into a powerhouse for keeping customers coming back and making new ones stick around. We're tearing apart some top-notch email strategies—from Gucci's slick GIFs to Free People's eye-catching layouts. Whether you're tweaking your tactics or just curious about what makes for killer email campaigns, Jordan's insights got you covered. Hit play to discover how you can make your emails pop an...2024-12-2425 minThe World's Best Email and Retention PodcastEp 12: Top 6 Email Segmentation Blunders | TWBERPDive into this must-listen episode of TWBERP as host Jordan Gordon unveils the top six segmentation mistakes that email marketers are making in 2024. From overlooked opportunities to critical missteps that could land your emails in the spam folder, Jordan offers invaluable insights derived from cutting-edge research and real-world audits. Whether you're a seasoned marketer or a multitasking entrepreneur, you'll learn actionable strategies to refine your segmentation, enhance engagement, and ultimately drive more revenue through effective email marketing. Tune in to transform your email campaigns and ensure you're not just another spammer in the digital noise.
2024-12-1720 min
The World's Best Email and Retention PodcastEp 11: The Financial Case for Email | TWBERPDiscover why email marketing is the ultimate tool for driving low-cost revenue and boosting profitability. Host Jordan Gordon explores the financial case for email, sharing actionable insights on how blending email with ads can unlock higher ROI and help your business thrive—even in tough markets. Whether you're scaling or just starting, this episode is packed with data-driven strategies to optimize your digital ecosystem.
https://docs.google.com/spreadsheets/d/1DIBg1I3bFfZVNyB4WdOh9WQ8XMNSmeNtp-h4bT0tzLM/edit?gid=1060007478#gid=1060007478
[00:00] Introduction: Why email is critical for profitability
...2024-12-1020 min
The World's Best Email and Retention PodcastEp 10: Fixing Funnel Disconnects: Why Cohesive Messaging Matters | TWBERPIn this episode of The World's Best Email and Retention Podcast, host Jordan Gordon dives into the challenges of aligning your retention and acquisition strategies. Learn why cohesive messaging is critical for optimizing your customer journey, from the first ad click to post-purchase engagement. Discover practical insights on avoiding funnel disconnects, synchronizing email and ad campaigns, and leveraging data to justify your efforts. Whether you're scaling your DTC brand or refining your digital strategy, this episode will help you eliminate friction and unlock sustainable growth.
00:00 - Intro: The glowing inbox and the power of...2024-12-0326 min
The World's Best Email and Retention PodcastEp 9: The Only Site Abandon Flow You'll Ever Need | TWBERPListen as Jordan Gordon breaks down how to create an effective site abandon email flow that moves customers further down your funnel.
Learn the importance of dynamic product grids, strategic email timing, and how to structure incentives for maximum impact. Packed with actionable insights, this guide will help you refine your email strategy and improve retention performance.
[00:00:00] Intro: Setting the stage for actionable email insights.
[00:01:00] Overview: Why site abandon flows are critical to retention strategy.
[00:02:30] Key Concept: The role of shoppable landing pages in email...2024-11-2632 min
The World's Best Email and Retention PodcastEp 8: Email Fight Companion - Battle Of The Brands (Fashion) | TWBERPGet ready for a ringside seat at the ultimate email showdown! In this episode of The World's Best Email and Retention Podcast, host Jordan Gordon is joined by Dougie and Grayson for the Email Fight Companion - Battle of the Brands (Fashion). We pit top fashion brands like Anthropologie, Toms, Gucci, Ralph Lauren, Arc'teryx, Duer, and more against each other in a head-to-head email marketing smackdown.
Discover which brands deliver knockout strategies in design, retention, and engagement—and which ones fall flat. From Anthropologie’s stunning visuals to Gucci’s innovative templates, we’re dissecti...2024-11-1959 min
DTC PodcastEp 456: How Pilothouse Boosts Revenue Through Email Retention: Jordan Gordon’s Top Insights from The World's Best Email and Retention Podcast | AKNFSubscribe to DTC Newsletter - https://dtcnews.link/signup
In this AKNF edition of the DTC Podcast, we’re joined by Pilothouse’s Jordan Gordon, Director of Retention and Email Marketing. Hot on the heels of launching his own show under the DTC Podcast Network, Jordan shares powerful insights from TWBERP (The World’s Best Email & Retention Podcast). Learn how to turn email into a sustainable revenue machine by optimizing key steps like deliverability, segmentation, and monthly messaging.
SUBSCRIBE TO TWBERP➝ https://open.spotify.com/episode/7Mof4UScME42Xga3Rq6x0M2024-11-1527 min
The World's Best Email and Retention PodcastEp 7: Email Like a Top Brand: Fresh, Flawless, Simple | TWBERPWant to elevate your email game?
In this episode, we dive into what it takes to ‘Email Like a Top Brand’ by breaking down the key principles of freshness, flawlessness, and simplicity.
From the mindset of excellence that top brands embody to the strategies they use for eye-catching designs, seamless automations, and high-value interactions, you’ll discover how to make your email program a retention powerhouse.
Whether you're a solo entrepreneur or brand-side manager, you’ll get actionable insights to keep your audience engaged, loyal, and ready to buy. Tune in to learn how to b...2024-11-1232 minThe World's Best Email and Retention PodcastBONUS EPISODE: US Election Results: What They Mean for DTC Growth and Margins | TWBERPIn this episode, we dive into the U.S. election results and explore their potential impact on the DTC landscape. Join host Jordan Gordon as he breaks down 16 key market indicators and what these shifts could mean for your DTC business.
From understanding how real median wage growth may benefit DTC buyers to exploring strategies to protect your margins amid anticipated tariffs, we’ll uncover actionable insights to help you adapt and thrive.
Plus, learn how consumer psychology post-election could influence spending patterns—and how to position your brand to make the most of it. Whet...2024-11-0726 min
The World's Best Email and Retention PodcastEp 6: The Inbox Has Changed: 2024 BFCM Game Plan + Safety Strategies | TWBERPIn this episode of the World’s Best Email and Retention Podcast, we dive into how the inbox landscape has evolved—and what that means for your 2024 Black Friday Cyber Monday strategy. Join host Jordan Gordon as he shares insights into navigating this “new inboxing regime” with tips on frequency, segmentation, and deliverability that will help you stand out in a crowded inbox. From monitoring critical metrics to managing email cadences, we’ll cover the essentials you need to keep your emails hitting the mark during the holiday rush. Whether you're a seasoned marketer or gearing up for your first BFCM...2024-11-0531 min
The World's Best Email and Retention PodcastEp 5: Creating Desire Through Design: Filson’s Approach to Email Aesthetics | TWBERPIn this episode, we dive into the art of creating email experiences that do more than just sell—they inspire.
Join host Jordan Gordon as he explores how heritage brand Filson turns each email into a visual journey, using lifestyle photography, strategic design, and storytelling to craft an aspirational experience for their subscribers.
We cover how Filson strikes the perfect balance between content-driven and conversion-focused emails, how they maximize engagement through VIP sign-ups and theme features, and why their approach to seasonal drops keeps customers coming back.
Wh...2024-10-2930 min
DTC PodcastEp 451: Building a DTC Bone Broth Empire – Brodo's Marco Canora on Scaling Quality and TraditionSubscribe to DTC Newsletter - https://dtcnews.link/signup
In this episode of the DTC Podcast, we sit down with Marco Canora, founder of Brodo, a leading bone broth brand. Marco shares the journey of how he took his passion for cooking and transformed a small window serving broth in New York City into a thriving direct-to-consumer bone broth business. As a celebrated chef with over 30 years of culinary experience, Marco explains how he combined his expertise in nutrition with traditional broth-making methods to build Brodo.
Throughout the episode, we explore how...2024-10-2835 min
The World's Best Email and Retention PodcastEp 4: Retargeting Done Right – Boost Revenue with Post-Purchase | TWBERPIn this episode of the World's Best Email and Retention Podcast, we dive into the art of retargeting done right. Discover how to boost your revenue by optimizing post-purchase email flows and turning one-time buyers into loyal repeat customers. From multi-channel strategies to specific email offers, we’ll show you how to craft highly targeted messages that drive sales. Plus, learn how to leverage cross-sell opportunities and personalized offers to keep your customers coming back. Tune in and unlock the full potential of your post-purchase emails to fuel long-term growth!
[00:00:00] Introduction to Retargeting and Re...2024-10-2228 min
DTC PodcastEp 448: The World's Best Email and Retention Podcast – BFCM Email Strategies (DTC Podcast Network Preview)Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to DTC Podcast. Today we're previewing the newest podcast on the DTC Podcast Network, Pilothouse's Jordon Gordon hosting the WORLD'S BEST EMAIL AND RETENTION PODCAST!
Subscribe to TWBERP here: https://podcasters.spotify.com/pod/show/twberp/episodes/Ep-2-BFCM-Email-Strategies--What-Works-and-What-Doesnt--TWBERP-e2pheu2
Get ready for Black Friday and Cyber Monday with Pilothouse's Jordan Gordon as he dives into the email and SMS strategies that drive serious sales during the busiest time of the year. 2024-10-1828 min
The World's Best Email and Retention PodcastEp 3: BFCM Email Strategies – What Works (and What Doesn’t) | TWBERPGet ready for Black Friday and Cyber Monday with Pilothouse's Jordan Gordon as he dives into the email and SMS strategies that drive serious sales during the busiest time of the year.
In this episode, we explore why consistency is your best friend when crafting Black Friday emails, and why saying “40% off” for the sixth time isn’t just okay—it’s essential.
Discover:
How to segment your audience for maximum impact
The surprising truth about customer purchase behavior during BFCM
Why SMS is a game...2024-10-1526 min
The World's Best Email and Retention PodcastEp 2: Mastering Email Metrics – How to Measure Your Program’s Success | TWBERPSubscribe to DTC Newsletter - https://dtcnews.link/signup
"The purpose of the pod is to raise the bar on email throughout the industry."
Welcome to The World's Best Email & Retention Podcast, hosted by Pilothouse's Jordan Gordon on the DTC Podcast Network.
In this inaugural episode, we explore the fundamental metrics every email marketer needs to know. Jordan breaks down how to measure email program success by analyzing key metrics like open rates, click-through rates, and revenue attribution. Whether you're a beginner or a...2024-10-0836 minThe World's Best Email and Retention PodcastEp 1: The Four Pillars of Effective Email Retention | TWBERPWelcome to TWBERP!
In this episode of The World’s Best Email and Retention Podcast, we dive deep into the four essential pillars every email marketer needs to master for effective retention.
Whether you’re just starting or optimizing your existing program, these strategies will help you drive higher engagement, boost repeat purchases, and maximize your subscribers' lifetime value.
Tune in for actionable tips to elevate your email retention game.
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtub...2024-10-0130 min
DTC PodcastDTC Archive: Don't Dare call it CONTENT. The Art of Brand Storytelling with Niclas Bornling from Craft SportswearSubscribe to DTC Newsletter - https://dtcnews.link/signup
Today we're digging into the DTC vault to one of this year's most listened to episodes with Niclas Bornling on the power of story telling in footwear.
Hello and welcome to the DTC Podcast, I’m Eric Dyck. Today, we’re excited to have an incredible guest, Niclas, who has masterfully woven the art of storytelling into the fabric of branding, transforming iconic brands like Salomon, New Era, Keen, Houdini and currently Craft Sportwear, a trail running brand cashing in on the n...2024-09-2349 min
DTC PodcastEp 436: The Role of Brand in Scaling a Premium DTC Pet Food Company: Insights from OllieSubscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we're thrilled to have Nicole Sumner, Brand Director at Ollie, joining us. Founded in 2016, Ollie is a leading player in the premium pet food industry, specializing in fresh, high-quality meals for dogs. In this episode, Nicole dives into Ollie’s growth journey, particularly how the company navigated the challenges of balancing customer acquisition with a strong brand identity.
Nicole shares her insights on how brand and performance marketing can no longer operate in...2024-09-0233 min
DTC PodcastEp 433: DTC Debates – All In On Amazon vs. Diversified DTC | AKNFSubscribe to DTC Newsletter - https://dtcnews.link/signup
In this episode of the All Killer, No Filler DTC Podcast, we dive into a lively debate between two Amazon experts, Clifford and Rob, who discuss the merits and drawbacks of focusing your brand's sales efforts on Amazon versus a DTC website. Clifford argues for the power of Amazon’s massive organic reach and built-in marketing services, while Rob makes the case for the control and customer data you retain with a DTC site.
Key Insights:
Amazon’s Orga...2024-08-2321 min
DTC PodcastEp 404: The Marketing Millennials on Cracking the DTC Success Formula in 2024Subscribe to DTC Newsletter - https://dtcnews.link/signup
Today's DTC Podcast features Daniel and Ari Murray, the husband and wife team behind The LinkedIn sensation The Marketing Millennials. Ari is Chief Growth Officer at Sharma brands so she's helped driven successful marketing for some of the world's fastest growing brands.
This podcast is an overview of the biggest common success factors that brands who are still crushing in 2024 share in common.
Listen and you'll hear:
In-depth Insights on...2024-05-1351 min
DTC PodcastBonus: What Leading DTC Subscription Brands All Have in Common w/ Anatta + RechargeSubscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re going to the heart of recurring revenue with a deep dive into the successful subscription program landscape with Nirav Sheth, from Anatta and Lindy Crea, from Recharge
anatta.io/subscription-benchmark-report
rechargepayments.com
Nirav is the visionary CEO and Founder of Anatta, a strategic partner renowned for transforming mid-market and enterprise DTC brands like Dollar Shave Club and Athletic Greens into industry leaders through its...2023-11-1528 min
DTC PodcastEp 349: Balancing Wellness & Nightlife: Nishal Kumar of 'No Days Wasted' on DTC Strategy and Building Brand CommunitiesSubscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today, we're joined by Nishal Kumar, the mind behind "No Days Wasted" - a brand focused on wellness products that help you make the most of your day after a night out. Together, we unpack the intricacies of DTC marketing, sharing invaluable insights and experiences from the field.
Here's a glimpse of what's in store:
Ground Game Essentials: The importance of grassroots initiatives and why personal touchpoints in marketing remain relevant.2023-10-3038 min
DTC PodcastEp 343: Pillows, Sleep, and the Journey of a DTC Founder - Larissa Hildebrandt and Henrie.comTo Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC podcast. Joining us today is Larissa, the founder of a unique pillow brand that is revolutionizing the way we sleep: Henrie.com - Larissa shares her inspiring journey as a solo founder, her passion for sleep and self-care, and the challenges she faced in creating a premium product. Get ready to learn about the power of organic growth, the importance of understanding your target audience, and the future of retail for DTC brands.
Key Points for Podcast
- Larissa's obsession with sleep and...2023-10-1034 min
DTC PodcastBonus: Exploring the Power of AI in Marketing Operations | DTC PodcastTo Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to DTC Podcast, I'm Eric Dyck. Today we're doing down the AI rabbit hole with Tresl.co's founder and CEO John Chao. Since ChatGPT came out, he's been hyper focused on integrating NLP functionality into every aspect of his business. He sees AI and ChatGPT specifically as a pivotal turning point in commerce where brands who learn to embrace and maximize it's potential will out evolve those who don't, and he's joining the DTC Podcast to teach us how.
2023-06-2833 min
DTC PodcastEp 312: Restful Living with Wilet: A Rebranding Journey | DTC Podcast Interview - Vivian McCormickTo Subscribe to DTC Newsletter - https://dtcnews.link/signup
DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more.
Hello and welcome to DTC Podcast, I'm Eric Dyck, and today we're joined by Vivian McCormick, Co-Founder of Wilet.
We discuss:
How to turn an unwelcome rebrand into an opportunity to address a broader audience
The Power of Showrooms and Pop up stores to enhance a DTC brand's Customer Journey
Amplifying brand...2023-06-1241 min
DTC PodcastEp 310: The Future of Direct Mail and Marketing | DTC Podcast Interview with Drew SanockiTo Subscribe to DTC Newsletter - https://dtcnews.link/signup
DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more.
Hello and welcome to the DTC Podcast, I'm Eric Dyck. Today, we're privileged to have a chat with an eCommerce legend, Drew Sanocki. Introduced to me by Ezra Firestone as one of his main e-commerce mentors, Drew's forged his path in the early days of ecommerce as something of a turnaround specialist, sent into legacy brands to help them transition into ecommerce, with...2023-06-0535 min
DTC PodcastEp 309: Maximizing Amazon Advertising Performance: Budgets vs. Bids | DTC Podcast AKNFTo Subscribe to DTC Newsletter - https://dtcnews.link/signup
DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more.
It's All Killer No Filler and today we're diving deep on Amazon Ads Budgets.
Join Clifford and Rob from the Amazon team as we discuss why:
Bids are the actual tool to control your ACOS
Moving a bid up or down is the lever to control whom your ads are being...2023-06-0222 min
DTC PodcastEp 308: Manifesting Your Dreams with Samantha from Maniscripting | DTC PodcastTo Subscribe to DTC Newsletter - https://dtcnews.link/signup
DTC Podcast listeners get an exclusive 20% discount at Tidio. Visit tidio.com/dtc to learn more.
Welcome to another exciting episode of the DTC Podcast, the go-to place for all things related to direct-to-consumer businesses. In this episode, we're joined by Samantha Kozuch, the founder of Maniscripting, a revolutionary journal company that was birthed during the uncertainty of the COVID-19 pandemic.
Samantha takes us through her entrepreneurial journey, starting as a fitness professional and...2023-05-2935 min
DTC PodcastEp 262: Hero Cosmetics - Ju Rhyu: Reversing the DTC Playbook and the $630MM Hero CPG NeedsSubscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re questing with Hero cosmetics’ founder and CEO Ju Rhyu, who recently sold her business for $630MM after bootstrapping it from zero after just 5 years.
A wise singer once said “I need a hero,” and I think they were talking about Ju.
In light of mounting retail and DTC ecosystem challenges combined with the worst economy modern marketers have ever seen, Ju’s exit represents a massive win for the health a...2022-12-1239 min
DTC PodcastEp 220: How General Mills is Going Direct To Consumer with Carter Jensen, Global Lead for DTCSubscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to DTC Podcast, I’m Eric Dyck. Today we’re taking a trip down the cereal aisle with General Mills Global Lead for DTC, Carter Jensen.
Two years ago, Carter joined the 18 Billion dollar, hundred-year-old company with the task of building out the direct-to-consumer business framework for General Mills.
This podcast is a rundown of the biggest challenges wins, and insights along the way.
You’ll hear about Ratio, Gen Mills keto brand group, and their hybrid...2022-07-1837 min
DTC PodcastEp 213: AKNF - Today's All Killer No Filler DTC Podcast is all about Google and Meta's paths to Privacy Centric Tracking.Subscribe to DTC Newsletter - https://dtcnews.link/signup
Today's All Killer No Filler DTC Podcast is all about Google and Meta's paths to Privacy Centric Tracking.
Work with Pilothouse ➝ https://pilothouse.co
We were recently sent Google's documentation on their timeline to go cookie-free, as well as all the steps they're taking to build a suite of tracking tools that leverage first party data and deep AI machine learning to model consumer behavior.
This podcast features Saul from Pilothouse Google as well as Taylor from Pilothouse's Meta Ad...2022-06-2426 min
DTC PodcastEp 204: $100 Million+ in Vancouver-Based DTC Sales: Duer, Tru Earth, Blume, Monos and Black Crow AI [Live Panel]Subscribe to DTC Newsletter - https://dtcnews.link/signup
Welcome to a VERY special edition of the DTC Podcast, I’m Eric Dyck
Today you’re invited to listen in on the panel we hosted last week in Vancouver, BC, where we packed in 150 of the west coast’s top DTC entrepreneurs and marketers for a live podcast and some facetime with with their local peers.
We wanted to know if the world was ready for Real Live Events, and our hypothesis was glowingly confirmed with what turned out to be a r...2022-05-2333 min
DTC PodcastDTC 165: Muddy Bites CEO Jarod Steffes on Growing 1000% YOY By Delivering Delight and Mastering MemesSubscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast, I’m Eric Dyck. If you haven’t already, make sure you go to directtoconsumer.co right now and subscribe to our free, twice-weekly newsletter.
Today’s podcast is a doozy, as we chart the 1000% year-over-year growth of the category-defining, snacking sensation, Muddy Bites with founder and CEO Jarod Steffes.
https://muddybites.com
For years, ice cream manufacturers have put delicious chocolate at the bottom of their su...2022-01-0448 min
DTC PodcastEp 156: NFT for DTC? How Web3 and Metaverse are the Next 100x with The Lazy Marketer, Chris RempelSubscribe to DTC Newsletter - https://dtcnews.link/signup
And now for something a little different. Hello and welcome to the DTC Podcast. Today we're talking about how "the next internet" or Web3 will change the landscape for DTC Brands in the next 5-10 years.
This wide-ranging conversation covers the core of crypto,
Centralization vs Decentralization, and how Web3 gives consumers, brands, and advertisers more skin in the game. We chat about the best current brand implementations within the metaverse, as well as what you should be th...2021-11-2750 min
DTC PodcastEp 142: Why YouTube is the Secret Behind This DTC Bidet Brand's Success with Omigo's Thomas LotrecchianoSubscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC podcast: today we’re in the tank with Thomas Lottrechiano, co-founder of Omigo “the toilet from the future.”
Thomas is the younger half of a father-son duo who is building an empire around bidets and the notion that you should wash, not wipe.
Thomas heads up growth for the fast-growing Omigo, so in this interview, I picked his brain on:
The most effective way to educate your audience on new concepts
The valu...2021-10-0540 min
DTC PodcastBonus: Podcast Advertising with Podcorn's Todd GalletSubscribe to DTC Newsletter - https://dtcnews.link/signup
This week's Bonus DTC Podcast dives into the world of podcast advertising with Podcorn's Head of Partnerships Todd Gallet.
In the early days of podcast monetization, networks scrambled to sign the world's biggest podcast hosts, reaching millions of people per episode. Podcorn took the opposite approach and has instead aggregated hundreds of thousands of smaller niched-down podcasts, allowing advertisers to test at any scale, and scale to any height once you find content, offers, and podcasts that profit.
This podcasts covers:
...2021-09-2929 minDTC PodcastDTC Archive: Conversion Rate Optimization with Snow At-Home Teeth Whitening & Smoothie BoxSubscribe to DTC Newsletter - https://dtcnews.link/signup
This week we’re throwing it back to one of the first episodes of the DTC podcast with one of the biggest DTC brands, Snow Teeth Whitening and Smoothie delivery service Smoothie Box. We dive deep into how both brands are killing it on conversion rate.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on In...2021-09-251h 28
DTC PodcastEp 94: DTC Brand Stories: How immi is disrupting the instant ramen industrySubscribe to DTC Newsletter - https://dtcnews.link/signup
Today we’re introducing the newest addition to the DTC Podcast family - DTC Brand Stories.
Our first guest is Kevin Lee (K-Lee), co-founder of immi, the world's first low carb, high protein instant ramen. 🍜
🎧 Listen to the episode for:
Immi's origin story & product discovery journey
Immi’s growing pains
What they’ve learned since going to market
The benefits of building in public and
Their vision for the Immi community moving forward
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Adverti...2021-04-2346 min
DTC PodcastEp 27: DTC's Most Intimate Connection - JustWears, Alex WalshSubscribe to DTC Newsletter - https://dtcnews.link/signup
🛑 This Just Wears DTC podcast is rated NSFW for irreverent underwear related copy like "palace for your fallus", and "Let your gonads be nomads" 🛑
The DTC movement sometimes feels like a religion, or even a cult (a really awesome one)
But that's only because a lot of very vibrant and intelligent people, engaged in meaningful work with disruptive startups and multinational CPG companies, all recognize a core aspect about how commerce is evolving.
At its core, DTC is about connection and about how, by...2020-08-0658 min