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2023-08-0300 min
The Daily Brief Podcast | PromaxHow Bien Turned Up the Volume on Quadriphonic12 years ago, David Jeffers suffered a spinal cord injury that left him paralyzed from the chest down. But through his recovery process, the mechanical engineer launched a new career based on one of his oldest passions: music and sound. And his old friend, Ricardo Roberts, executive producer at Los Angeles-based inclusive motion-graphics studio Bien, has been there to provide assistance and encouragement all along the way.Together, Quadriphonic and Bien have produced an award-winning spot for the Paralympics and created a unique brand campaign for Quadriphonic. Now Bien is producing a short documentary about Jeffers’ li...
2023-04-1134 minThe Daily Brief Podcast | PromaxRick Lewchuk Leaves Lasting Legacy at CNNLate last year, Rick Lewchuck, former senior vice president of creative marketing and brand standards at CNN Worldwide and former Promax board member, departed his post amid deep cost-cutting at CNN owner Warner Bros. Discovery. Lewchuck had been at CNN for a decade, following a 32-year career at Canada’s CTV. While at CNN, Lewchuk and his team were named Promax’s Global Marketing Team of the Year seven times, and they won the Emmy for outstanding promotional announcement in 2015, 2016, 2018 and 2020. Over the course of Lewchuk’s five-decade career, he and his teams have won more th...
2023-01-0348 minThe Daily Brief Podcast | PromaxFor Fubo’s Pamela Duckworth, Athletes Are Premium Content CreatorsAs head of Fubo Sports Network and original programming, Pamela Duckworth brings 30 years of production, marketing and branding experience together to oversee Fubo Sports Network as well as Fubo Movie Network, Fubo Latino Network and soon, Ryan Reynolds’ Maximum Effort Network. On Tuesday, Fubo announced that it was launching Fubo Sports Network on Amazon's Freevee, making that network available on more than 155 million devices across multiple streaming platforms.While providing sports programming to fans without necessarily having the ability to carry those games is a challenge, Fubo Sports Network has made the most of the...
2022-11-2935 minThe Daily Brief Podcast | PromaxDefinition 6, Offbeat Introduce Virtual Influencer ZeroFrom NFTs to virtual influencers, augmented reality and crypto, the metaverse may feel like the Wild West, but for brands who embrace data-driven planning and are willing to iterate and evolve, it’s the biggest opportunity out there. And it’s coming fast, so it’s something all brands will want to take into consideration as they plan for the future.In this episode of The Daily Brief Podcast, Jason Rockman, president of customer experience agency Definition 6, and Shep Ogden, co-founder and CEO of Offbeat Media Group, introduce us to virtual influencer Zero and give u...
2022-10-1853 minThe Daily Brief Podcast | PromaxSpillt Embraces the Mess to Find the CreativeEarlier this year, two veteran creative directors – Ryan Summers and Brian Eloe – joined Denver-based creative agency Spillt, working with Owner and Executive Creative Director Ed Rhine. Summers comes from a motion-graphics background, while Eloe’s work has mostly been in live action, but together, the team takes on all sorts of projects as they look to expand Spillt’s clientele and expertise."The most unorthodox way is often the best way to find a solution," Eloe says.Rhine, Summers and Eloe join this episode of The Daily Brief Podcast to discuss how they col...
2022-10-0657 minThe Daily Brief Podcast | PromaxLevel Up Your Leadership With Promax NextToday’s episode is a replay of an interview from August 2020 with leadership consultant Esther Weinberg, developer of a program called The Ready Zone. Weinberg has more than two decades of experience working with executives to help them evolve their careers – particularly in the entertainment space.Esther, in collaboration with Promax, is getting ready to launch the next cohort of program Promax Next, which has been custom built to help entertainment marketers with an interest in leadership progress both themselves and their teams. Listen in to hear Esther describe how T...
2022-03-1042 minThe Daily Brief Podcast | PromaxHuman Design Does Well by Doing GoodBoulder, Colo.-based agency Human Design lives by the motto “do well by doing good,” and it carries that over to its clients – whether that’s helping SmartWool return to its roots of keeping people warm while they play outside or Land O’ Lakes get the message out that the company is much more than just butter. In today’s episode, Human Design founder John Weiss and partner Dan Clarke join to discuss the agency’s unique approach to branding, communications and design as well as its new documentary division and how it’s looking ahead to...
2022-03-0839 minThe Daily Brief Podcast | PromaxVivid Zero Collaborates With BNC to Create Sleek New IdentityWhen Black News Channel, now BNC, came to SmithGeiger Group and its in-house creative agency, Vivid Zero, to conduct a top-to-bottom rebrand, much like Dorothy and her ruby slippers everything they needed was there from the start. It just took many hours of meetings and many people staring at design and copy and sketches for the synchronicities to make themselves known. In the end, BNC emerged with a sleek, futuristic new logo and gleaming 3D motion graphics to match, a clever tagline, and a new sonic brand from music production company Dynamite Laser Beam. ...
2022-02-0842 minThe Daily Brief Podcast | PromaxHow NFTs Are Changing Artists’ LivesFor this year’s holiday gift, Troika Media Group sent out a different kind of offering: A non-fungible token, or NFT, created by Venice, Calif.-based artist Claire Salvo. Recipients could quickly and easily sign up for their own crypto wallet on Troika’s marketplace, Redeeem, and then download Salvo’s unique NFT, which is a realistic drawing in pencil of a disco ball in recline. Those who wanted to sell their NFT could donate a percentage of the proceeds to First Descents, a charity selected by Salvo.In this ep...
2022-02-0239 minThe Daily Brief Podcast | PromaxTrollbäck Sticks With What Works For ABC RebrandTrollbäck + Company's Elliott Chaffer and Bo Bishop join to discuss ABC's recent rebrand -- why the team made the choices they did, how they evolved the logo to make it function better across today’s many platforms and how and why they tweaked the palette. They also talk about their work with Brooklyn, N.Y.-based music production company YouTooCanWoo to devise a new mnemonic for the entertainment brand.
2022-01-0643 minThe Daily Brief Podcast | PromaxMamie Coleman Keeps Fox Entertainment Music HummingFox Entertainment Music’s new executive vice president, Mamie Coleman, joins the conversation to discuss all things music at Fox-owned FEM, Tubi and Bento Box and how the team uses music to tell stories and drive revenue across all of Fox’s platforms. Part of Coleman’s oversight is turning Fox’s original music into revenue creation. Now that Fox has spun off many of its major assets to Disney, Fox has gone back to its scrappy entrepreneurial roots, acquiring Bento Box, Tubi and TMZ and launching a new non-fungible token business with Blockchain Creative...
2021-11-0220 minThe Daily Brief Podcast | PromaxKnown Preps Inspiration4 for Lift OffOn September 15, Inspiration4, the first all-civilian mission to space, will blast off in a SpaceX Dragon capsule to spend three days orbiting around the Earth. Creative agency Known worked with mission commander Jared Isaacman and his company, Shift4 Payments, to brand the mission, produce a docuseries for Netflix and lead the marketing. Known Co-Founders Mark Feldstein and Brad Roth discuss the sprawling project from conception to literal launch in this episode. "Countdown: Inspiration4 Mission to Space" premieres on Netflix Sept. 6.
2021-08-3141 minThe Daily Brief Podcast | PromaxStimulated-Inc.'s Robb Wagner is Redefining Live TV ExperiencesSince 2005, Robb Wagner, through his creative studio, Stimulated-Inc., has produced high-level creative solutions for global brands such as Disney, ViacomCBS and YouTube, among many others.These solutions include raising the giant head of Peter Dinklage up through a virtual lake for the Spike Scream Awards and creating live music videos in real time for such artists as Eminem, Lady Gaga and Arcade Fire with Spike Jonze for the YouTube Music Awards using Live Cinema technology. Stimulated-Inc. also has worked with Carnival Cruise Lines to create immersive multiple media entertainment live on stage and with the...
2021-08-1006 minThe Daily Brief Podcast | PromaxAlibi Music's Jonathan Parks on Pairing Music With PromoWhen the pandemic hit, Alibi Music was already set up for success. The music production company operates out of different offices across the country and makes its music available for clients via its website, which recently incorporated a powerful search engine into its interface.But the company has not only been able to survive over the past 18 months, it’s also been able to expand, partnering with companies such as Allstar Games to allow creators on the Allstar platform -- many of whom stream their live video game play on Twitch -- to pair the...
2021-08-0324 minThe Daily Brief Podcast | PromaxHow Robert Poulton Teamed With Shepard Fairey on The Love ProjectCreating art that sparks conversations is the driving force behind The Love Project, a non-profit launched by CNBC Marketing VP and Promax Thriver Robert Poulton.In the heated summer of 2020, Poulton took his art to a new level, drawing pictures as a kind of personal therapy fueled by the deaths of Ahmaud Arbery and George Floyd as well as by the Black Lives Matter movement.Having received a positive reaction to these works, Poulton decided to create prints from some of his drawings, and to donate them to friends and colleagues...
2021-07-2738 minThe Daily Brief Podcast | PromaxThe Evolution of Troika Media GroupIn the past few years, Los Angeles-based brand performance company Troika Media Group has made some big moves.In 2018, it acquired Mission to add to its international public relations and experiential marketing capabilities. In April, it went public. And in May, it acquired fintech platform Redeeem, which will help the company enter the burgeoning blockchain and NFT space.Tune in to hear Promax Editorial Director Paige Albiniak chat with Troika Media Group President Dan Pappalardo and Head of New Business Kevin Aratari about why Troika made these moves, what they mean...
2021-07-2048 minThe Daily Brief Podcast | PromaxWhy Entertainment Marketers Should Care About NFTsFrom crypto to blockchain to minting, Create's Jonathan Gitlin offers a 101 explanation of everything NFT.
2021-07-1435 min
The Daily Brief Podcast | PromaxWhy Man Made Music Evolved to Made Music StudioAbout a month ago, music production company Man Made Music announced it was changing its name to Made Music Studio. As part of that move, it released its anti-racism manifesto and launched a partnership with global community disrupter Decolonize Design. The change at Made Music isn’t a facelift, but a wholesale shift within the organization to think, act, hire and create differently.Lauren McGuire, president of Made Music Studio, and Aida Mariam Davis, founder of Decolonize Design, join the podcast to discuss the hows and whys of this shift -- what it means to have an anti-racist ag...
2021-06-0846 minThe Daily Brief Podcast | PromaxWhy Performance Marketing is Critical to Your SuccessCustomer experience agency Definition 6 joins the podcast to discuss why all entertainment services need to dive deeply into the world of data-driven performance marketing.
2021-05-2545 minThe Daily Brief Podcast | PromaxGaren Van De Beek, Lori Shefa Open Door to RM 15Garen Van de Beek and Lori Shefa worked together for 23 years marketing and promoting hit shows at CBS. When both were leaving the company last spring, they decided they would prefer not to leave each other. So they launched new agency RM 15 (pronounced “room 15”) after the basement office they shared for years at CBS TV City in Los Angeles. Van de Beek and Shefa have a lot to say about the business of marketing network TV and about the changes that have arrived due to digital and streaming.In this fun and wide-ranging conversation, they also reve...
2020-10-1648 minThe Daily Brief Podcast | PromaxHow Cultique Will Work at the Speed of CultureLinda Ong and Sarah Unger have joined forces to launch Cultique, which will craft custom cultural insights for forward-looking businesses. In this episode, Ong and Unger discuss their vision for the venture, which becomes its own boutique brand under the Civic umbrella.
2020-10-0824 minThe Daily Brief Podcast | PromaxWhy mOcean Launched O2Allan Gungormez, SVP, strategy, mOcean joins to discuss why the Los Angeles-based creative agency (and three-time Promax Agency of the Year) decided it was necessary to expand its offerings into social and digital strategy.
2020-10-0133 minThe Daily Brief Podcast | PromaxMichael Vamosy's Vision for New Agency FathomMichael Vamosy has been on all sides of entertainment marketing, having led teams on the network side at Fox, FX and Starz and on the agency side at Stun. Now he’s launching his own agency, Fathom, in partnership with SmithGeiger. In this conversation, Vamosy chats about his vision for his new agency, what makes it a little different and how he came to this point of view.
2020-09-1548 minThe Daily Brief Podcast | PromaxEsther Weinberg on the New LeadershipLeadership expert Esther Weinberg joins to discuss Promax's new leadership program, Promax Next, that she specifically developed to help high-potential managers move to the next level in their careers and to help their teams and organizations do as well.
2020-08-2542 minThe Daily Brief Podcast | PromaxLoyalkaspar's Beat Baudenbacher on the Power of SymbolsIt’s arguably been a summer of symbols, starting with the death of George Floyd on Memorial Day, rejuvenating the #BlackLivesMatter movement; to watching the simple face mask become the symbol of a nation divided; to seeing iconic but problematic brands, such as Aunt Jemimah, Uncle Ben, the Washington Redskins and several more get pulled from their previously public-facing positions. What it all proves is that symbols have power and that people need to think about the nuances of what those symbols mean before just blithely accepting them. In a conversation recorded just after July 4, Loyalkaspar Chief Creative Officer Be...
2020-08-2046 minThe Daily Brief Podcast | PromaxPromax Goes VirtualPromax President and CEO joins RevThink's Joel Pilger on the RevThinking podcast to discuss how Promax moved its annual conference online and what that change means for the future of the organization.
2020-07-0240 minThe Daily Brief Podcast | PromaxHow Brands Can Authenticate Their ActivismCivic Entertainment Group's Linda Ong and Pop'N Creative's Lori Hall join to discuss what brands must do to commit to diversity and inclusion while combating systemic racism.
2020-06-301h 02The Daily Brief Podcast | PromaxGetting Comfortable With Being UncomfortableCivic Entertainment Group Chief Culture Officer Linda Ong returns to discuss the essay she wrote for Medium, titled: "America's Eat the Rich Moment: Getting Comfortable with Being Uncomfortable." In this episode, she deciphers the moment and offers a roadmap on how we can all -- as brands, consumers and human beings -- become allies in the fight for equality.
2020-06-1835 minThe Daily Brief Podcast | PromaxCelebrating Pride, Diversity and Inclusion With And/OrWhen Kelli Miller and Kendra Eash started Brooklyn-based creative agency And/Or in 2014, they wanted to create a studio where they could practice the kind of creative they craved. And they’ve done that, with packages for FX’s Cake, Quibi’s The Rachel Hollis Show and many more. But as a queer couple as well as business partners, they’ve also doubled down on their commitment to diversity, inclusion and representation, all of which is in the cultural spotlight as protests against police brutality rage on across the country and people celebrate Pride, even if only virtuall...
2020-06-1655 minThe Daily Brief Podcast | PromaxSocial Media Was Key to ATK PLN's 'Scoob' CampaignWhen five years of preparation and planning went out the window when the pandemic hit, Los Angeles, Dallas and Montreal-based creative studio ATK PLN didn’t panic, they pivoted.With their movie, Scoob!, produced by sister company Reel FX Animation Studios for Warner Bros., now moving to premium video on demand (PVOD) instead of theatrical release, the studio had to think fast to devise new ways of getting the word out. Social media had always been a big part of the plan, and those assets rolled out as intended. A TikTok vid...
2020-06-1140 minThe Daily Brief Podcast | PromaxHow Fuse Taps Into Gen Z, Millennials' Need for EmpowermentBrands that empower their consumers can find it has a positive impact on their business, Fuse Media found in its latest demographic study.In this episode, Fuse Media Head of Marketing Mark McIntire takes on empowerment and brand purpose, topics that are particularly relevant right now. He also discusses why Fuse’s Future History Month and Be Change campaigns have been effective, how Fuse managed to change out its messaging so quickly and what’s on the horizon for the youth-focused brand.
2020-06-0236 minThe Daily Brief Podcast | PromaxBigstar Ponders Post-Pandemic FutureJosh Norton and Carson Hood, executive creative director and executive producer at New York City-based creative agency Bigstar, discuss what work in entertainment marketing might look like once the pandemic finally passes. Among the topics we discuss: resiliency, flexibility, creativity and innovation, with a dip into silver linings at the end.
2020-05-2647 minThe Daily Brief Podcast | PromaxLess Money, More Time Means Viewers Are Seeking Free TV OptionsAs TV viewers increasingly find themselves out of work, they are looking to pay less for their TV options, said Ben Carlson, senior vice president, general manager of streaming and platforms, MarketCast, in this episode drawn from a recent virtual session.“Previously, people were time-starved and had money to add subscriptions, but what we’re seeing is our time go up while our money goes down. That has recalibrated our notion of value,” said Carlson.While that’s a key takeaway from Carlson’s presentation, it’s far from the only one. Listen in to hear Carlson’s in...
2020-05-1241 minThe Daily Brief Podcast | PromaxPodcast: How TV Production Can Change for the BetterFilm and TV production has been conducted in a certain way with certain structures in place since production began more than 100 years ago.Now with the global pandemic forcing us to question everything we’ve known and done, Becky Morrison, founder of Brooklyn-based boutique production company The Light, is questioning what could change for the better when it comes to production.For example, do there need to be so many people on set at any given time? Should all below-the-line roles be so clear cut and specific? Should all creative ideas come from the top down? (Sh...
2020-05-0541 minThe Daily Brief Podcast | PromaxViacomCBS Decodes Gen ZIn this episode, drawn from Promax's latest Virtual Session, Lydia Daly, senior vice president, and Mary Kate Cullen, senior director, at Viacom CBS creative strategy and cultural intelligence present a session called #AllTheFeels, which offers some different lenses through which marketers can view and approach the very emotional generation known as Gen Z. One caveat, not everything in this presentation is necessarily appropriate for the younger side of Gen Z, and aside from the talk of TikTok, they probably won’t be interested anyway. If you would like to watch this presentation -- as opposed to listen to it...
2020-04-2947 minThe Daily Brief Podcast | PromaxHow TV Station Marketers Upped Their Games During the PandemicTegna’s Meredith Conte summed it up: “A crisis is what local news is made for, and the way our teams have quickly rallied has been nothing short of miraculous and impressive." Fox's John Kukla and Sinclair's Dan Zimmerman joined Conte to discuss the many ways TV stations have had to be agile, yet effective, during the pandemic, in a session presented by Stephen Arnold Music.
2020-04-2331 minThe Daily Brief Podcast | PromaxHow Agencies Have Pivoted During the PandemicJust like all small businesses in this challenging time, creative agencies have quickly had to rejigger their businesses, sending everyone home to work and checking in with all their clients over video calls. In this session, drawn from Promax’s new series of virtual sessions, Promax President and CEO Steve Kazanjian conducts a Q&A with three agency business development executives: Danixa Diaz, executive producer at iArtists; David Edelstein, executive director at Trollbäck+Company; and Tony Kadillak, executive director at Thornberg and Forester.
2020-04-1642 minThe Daily Brief Podcast | PromaxCecilia Gorman on Staying Productive While Staying HomeWe’re a few weeks into quarantine and the words “new normal” are taking on a new meaning. In today’s episode, which was originally recorded on Thursday, April 2, leadership expert Cecilia Gorman of Creative + Talent + Partners joins Promax’s new series of Virtual Sessions to help provide us with a mental reset. Cecilia talks about three major topics: working from home essentials -- and this is more than just whether you have a working laptop and good wifi; ways to keep you and your team sane, focused and productive; and how we can adjust our leadership during this time...
2020-04-1355 minThe Daily Brief Podcast | PromaxFox's Scott Edwards Offers 8 Tips to Keep Remote Teams ConnectedSure, everyone can retreat to their homes with a computer and do work. But that’s just one piece of the working-from-home puzzle, especially when in the course of just days, entire teams suddenly found themselves working fully remotely. And in the case of television marketers tasked with keeping creative front and center in this challenging time, the pace has only become more urgent.In this episode—drawn from Promax’s new series of Virtual Sessions—Scott Edwards, executive vice president, Fox Creative Advertising, offers eight tips on how to keep teams connected while they work apart.
2020-04-0931 minThe Daily Brief Podcast | PromaxHow to Market Sports When There Are No Sports to MarketThe coronavirus pandemic has prompted an indefinite hiatus for live sports, forcing sports marketers to get creative with their strategies with no new content to market.It’s a challenge they’re slowly adapting to and, in fact, may have a long-term effect on how sports are marketed in the future. In this session, Carrie Brzezinski-Hsu, vice president, ESPN multimedia sponsorship integration & ESPN CreativeWorks; Bill Battin, Fox Sports senior vice president, on-air promotions and Bill Bergofin, Telemundo senior vice president, sports brand and content development, discuss how they are adapting to this new reality and how sports marketing migh...
2020-04-0823 minThe Daily Brief Podcast | PromaxHow to Lead Teams Remotely with Cecilia GormanFor team leaders and managers, the transition to working from home is about more than just shifting your workplace, it’s also about shifting your mindset. And since none of us have dealt with a global pandemic that required nationwide self-quarantining, everyone is figuring out how best to do it as we go along.That holds true for leadership expert Cecilia Gorman of Creative + Talent + Partners as well as for any of us. The difference is that Cecilia has years of expertise in leading and managing teams, and her advice may prove helpful for you as you navigate th...
2020-03-3023 minThe Daily Brief Podcast | PromaxPodcast: Linda Ong on How Coronavirus Will Shape CultureCivic Entertainment Chief Culture Officer Linda Ong is back to tell us about five consumer trends she sees emerging once coronavirus is finally behind us. Tune in to hear about The Accelerant Effect, The New Normal, The New Homesteader, Revenge Behavior and the Rise of WFH Wear. Ong will get you dreaming about what life will be like once things finally return to "normal."
2020-03-2427 minThe Daily Brief Podcast | PromaxWhy Stun Became KnownAfter more than two decades as a creative marketing studio, Stun in February announced that together with brand strategist Blackbird it had been acquired by Schireson Associates to form a new marketing firm: Known. In this episode, Known Studio Presidents Mark Feldstein and Brad Roth join to talk about the merger and how seamlessly it folds data, analytics and science into the process of brand strategy and creative marketing. Known Partner Jacob Harris fills in the blanks on how brands will benefit from this data-driven approach.Editor’s note: This conversation was recorded on...
2020-03-1842 minThe Daily Brief Podcast | PromaxLoyalkaspar’s Corgiful Campaign for CNN’s ‘The Windsors’When it came time to promote CNN's timely docuseries The Windsors, New York-based creative agency Loyalkaspar turned to one of the Queen's favorite things: corgis! In an adorable spot, a team of five friendly pups leads the way from a private jet down the red carpet, presumably making way for the Queen.In this episode, Loyalkaspar Creative Director Chris Harmon talks about wrangling pups, scouting locations and finding appropriate props to create a campaign worthy of the royal family.
2020-03-1132 minThe Daily Brief Podcast | PromaxThe Many Hats Worn by DixonBaxi's AporvaBaxiTo provide clients with your best help and advice, sometimes you have to move outside of your comfort zone and act as a counselor, consultant, soothsayer and trusted friend. In this episode, DixonBaxi Co-Founder and Executive Creative Director Aporva Baxi chats about all the ways he talks brand with clients in today's new world of always-on entertainment.
2020-02-2635 minThe Daily Brief Podcast | PromaxNathaniel Howe Studios' Simple Yet Complex Rebrand of PBSThere’s a lot more that goes into a rebrand than just redesigning the logo. In fact, that’s just the starting point.That’s the topic of conversation between Nathaniel Howe, founder and creative director at Nathaniel Howe Studios, and Promax Editorial Director Paige Albiniak (and occasionally her dog, sorry about that) in this episode.Howe discusses how he’s much more than a designer, he’s an ambassador, a diplomat, a salesman and a counselor as he worked with PBS and its 350 member stations on implementing a broad brand refresh ahead of the public broadcaste...
2020-02-1941 minThe Daily Brief Podcast | PromaxHow Agencies Can Stand Out in TV's New MarketplacePromax’s first-ever State of Our Marketplace event, held in late January at mOcean’s offices in Los Angeles, brought together a panel of top TV marketers to offer insights into how creative agencies can thrive in the new world of television. Lee Hunt, industry expert and partner in new venture CMO Marketplace, is joined here by Mike Benson, president and CMO, CBS Corp.; Scott Edwards, EVP, head of creative advertising, Fox Entertainment; Stephen Melnick, head of marketing, Disney TV Studios; Tricia Melton, SVP, marketing, creative and brand, Freeform; and John Rood, SVP, marketing, Disney Channels Worldwide.L...
2020-02-121h 05The Daily Brief Podcast | PromaxThe Streaming Wars Come to TCA2020 should mark a pivotal time in the ongoing transformation of television. Streaming services Disney+ and Apple TV+ launched in late 2019 to join such existing services as Netflix, Amazon Prime Video and Hulu. Still to come this year are HBO Max, Quibi and Peacock. Once all of these services enter the fray, it remains to be seen how each of them will fare and how their arrival will effect the state of traditional linear TV.Promax Digital Editor Kaila-Marie Hardaway joins Promax Editorial Director Paige Albiniak to discuss everything that took place at the Winter 2020 meeting of the Television Cr...
2020-02-0541 minThe Daily Brief Podcast | PromaxWhich Spots Were Super Bowl LIV's Most SuperPromax Digital Producer Kaila-Marie Hardaway joins Editorial Director Paige Albiniak to discuss all things Super Bowl LIV. They focus mostly on the commercials -- from Ellen and Portia for Amazon Alexa to Lil Nas X and Sam Elliott for Cool Ranch Doritos to Post Malone for Bud Light Seltzer and everything in between -- but also the performances -- are Shakira and JLo too sexy for primetime half time? They also chat about the actual football game played by the San Francisco 49ers and the ultimately victorious Kansas City Chiefs.
2020-02-0426 minThe Daily Brief Podcast | PromaxLinda Ong Demystifies the Trends Shaping the Culture in 2020From #MeToo to messy women and from Gen Z to VSCO girls, Civic Entertainment Chief Culture Officer Linda Ong uses her special magic to unravel everything that’s shaping the culture this year and next.
2019-12-1948 minThe Daily Brief Podcast | PromaxWhere FuboTV Fits in the New OTT WorldFuboTV Co-Founder and CMO Alberto Horihuela joins to discuss the launch, evolution and marketing of virtual MVPD FuboTV, which focuses on sports, news and live programming. Horiheula dives deep into the practice of acquisition marketing, and discusses other tactics and strategies the company has used to build its subscriber base.
2019-12-1123 minThe Daily Brief Podcast | Promax10 Steps to Brand BraveryWhat does it mean to be brave with your brand? What we know is that sometimes the internet giveth, like Baby Yoda going hyper-viral, while other times, it taketh away, like Peloton’s seemingly innocent advertisement featuring a woman receiving one of their bikes as a holiday gift, and then being very surprised themselves when the ad sparked lots of controversy. Being brave with your brand is necessary if you want to break out, but you also need to do it smartly to avoid pitfalls. In this session from Promax Europe in Amsterdam, Contagious’ Head of Trends Katrina Dodd...
2019-12-0633 minThe Daily Brief Podcast | PromaxBecoming Conscious of Unconscious BiasWhat are unconscious biases and how are they making their way into your work? Well, here’s a definition for you:“Unconscious biases are social stereotypes about certain groups of people that individuals form outside of their own conscious awareness. Everyone holds unconscious beliefs about various social and identity groups, and these biases stem from one’s tendency to organize social worlds by categorizing.”In this episode, Dixon's Diana Dixon, TV One's Lori Hall and ITVS' Lisa Tawil explain what unconscious bias is with a little help from 'Conan''s Andy Richter. They then discuss how you can iden...
2019-11-2000 minThe Daily Brief Podcast | PromaxWhat We Learned From 'My Dad Wrote A Porno'Imagine discovering an erotic manuscript written by your father, and instead of dying of shame, you share it with your friends, die laughing and turn it into a podcast. That was just the start of the journey shared by James Cooper, Jamie Morton and Alice Levine of the smash hit global podcast, "My Dad Wrote a Porno."Since the show has started, it’s gotten endorsements from some A-list celebrities—such as Elijah Wood, Emma Thompson and Daisy Ridley—and some of those celebs have even come on to chat about it.While the show feels like a...
2019-11-1325 minThe Daily Brief Podcast | PromaxWhy Black Spot Launched ThresherHere's what New York City-based creative agency Black Spot learned while it was working with Syfy and Syfy Wire to produce lots of content during both San Diego and New York Comic-Con: no amount of content is ever enough for hungry fans, thus no amount is enough for hungry clients.So Black Spot came up with a new division, Thresher, to handle that sort of always-on workload.In today's episode, Black Spot and Thresher's Ian Collier and Taylor Ervin discuss the hows and whys of that launch and why they feel it was necessary in today's...
2019-11-0628 minThe Daily Brief Podcast | PromaxThe Future of TV BrandingWe all know that TV is changing quickly. But that doesn’t mean that everything you’ve done to brand and market your show, your channel, your network and now, your streaming service, has to be discarded.Instead, says Red Bee Creative’s Charlie Mawer, take the best of all of it and turn it into an entirely new approach for the complex world of TV in 2020 and beyond.Listen in to this session taken from our June Conference in Los Angeles to hear what Mawer has to say.
2019-10-2956 minThe Daily Brief Podcast | PromaxThe Savagery of Pop CulturePop culture is a language that unites us across country, class and race. As Alain Sylvain, CEO of Sylvain Labs told Promax Europe 2019 in Amsterdam: “Pop culture can be a language and you need to participate in it if you want to be part of the whole ... if you want to be part of the collective tribe.”In this episode, Sylvain connects the dots on how pop culture directly impacts brands -- and vice versa -- and reveals how you as a marketer can take advantage of that impact.
2019-10-2227 minThe Daily Brief Podcast | PromaxKiller CampaignsMost people don’t think much about a show’s marketing, but because you listen to this podcast, you probably do. And what you know is that the marketing doesn’t stop just because a show is not on the air, and it doesn’t stop just because a show has established itself. In today’s TV world, marketing is an ongoing, multiplatform process.In this episode, taken from Promax’s 2019 June Conference in Los Angeles, top TV marketers talk about how they and their teams have helped create cultural icons.Listen in to hear Hulu’s Ryan Crosby...
2019-10-1635 minThe Daily Brief Podcast | PromaxHow Jonny Lopez Went From Promo Pathway to WB to 'Titans'Los Angeles native Jonny Lopez was the valedictorian of Promax’s second Promo Pathway cohort in 2014. Right after he gave his valedictory speech, a representative of Warner Bros. approached him and invited him to come to the studio for an interview. He was working at the studio the very next week.Now, he’s pushed himself to produce more creative work for Warner Bros.' streaming service, DC Universe, on such shows as 'Titans' and 'Swamp Thing.' Hear what the 'Titans' spot has meant for Lopez as he progresses in his career in today's episode.
2019-10-1056 minThe Daily Brief Podcast | PromaxThink Like an ArtistBBC Arts Editor Will Gompertz believes that while creatives are often stereotyped as head-in-the-clouds types, they actually tend to be practical, business-savvy, fun-loving and fulfilled.Gompertz should know. He’s written Think Like An Artist and Lead A More Creative, Productive Life, a guidebook for turning your passions into a bankable career. “We have this amazing capacity that no machine will ever have,” he says. “We have the ability to have an idea and realize it.”Hear what else Gompertz has to say about merging your creativity with your productivity in this episode, drawn from Proma...
2019-09-3024 minThe Daily Brief Podcast | PromaxSix Essential Tips to Hiring the Very BestNothing is more important to your success than your team. So, how do you find the right people to get the job done, especially in this super-tight job market? How do you find team players capable of working effectively with others to produce outstanding results? And how do you attract these people and retain them?Dr. Alan Schnur, founder and president of San Francisco-based The Schnur Group, has created an effective process to help you find and hire the very best people. He shares what you should and should not focus on as you conduct your hiring search...
2019-09-2540 minThe Daily Brief Podcast | PromaxWhat TV Marketers Can Learn From Video GamesLos Angeles-based creative agency gnet—Promax Games’ two-time agency of the year—turns the launch of videogame trailers into events, using its marketing expertise, in-game knowledge and a few tricks of the trade to really reach and engage with fans. Over the past three years or so, gnet has been putting that hard-earned knowledge to use on TV campaigns, working for the likes of Netflix, E! and more.Gnet’s Director of Brand Management Niko DeMordaunt chats about how the agency creates these cinematic campaigns for its videogame clients, how it engages with fans across time and platforms, how comm...
2019-09-1142 minThe Daily Brief Podcast | PromaxHow Disney Channels Worldwide Works to Keep Kids Constantly EngagedKids are on the forefront of everything that’s coming next in the world of entertainment. While you may remember rising early on Saturday morning to watch cartoons, kids today can watch whatever they want, whenever they want from the comfort of their beds. They have access to shows being produced today, but also to shows you may have enjoyed when you were a kid. All of that access represents the proverbial opportunity and challenge for entertainment marketers looking to engage kids. In this episode, recorded at the Promax June Conference 2019 in Los Angeles, Jennifer Rogers-Doyle, senior vice pr...
2019-09-0429 minThe Daily Brief Podcast | PromaxHow The Viacom Agency Provides Creative to All of Latin AmericaSean Saylor, SVP and head of creative of The Viacom Agency, oversees a flow of creative work that stretches from Mexico through the southern tip of Argentina; covers networks and platforms such as MTV Latin America, Nickelodeon Latin America, Comedy Central Latin America, and Paramount Channel; and coming soon streaming services Paramount Plus and Pluto TV. As chair of the 2019 Promax Latino Awards, Saylor sees how evaluating excellence creates opportunities for his teams to have creative conversations to better understand why and how they do what they do. The challenge with serving all of these countries and platforms...
2019-08-2837 minThe Daily Brief Podcast | PromaxHow The-Artery Made Magic for MercedesProducing spots has become both so much easier and so much more complicated than it has ever been. In this episode, The-Artery Founder and Executive Creative Director Vico Sharabani talks about using virtual reality to produce a shimmering commercial for Mercedes, and considers what's next on the cutting edge of video production.
2019-08-2231 minThe Daily Brief Podcast | PromaxBreak it to Build ItSometimes you need to break it to build it. That’s the lesson shared by Sony’s Kasumi Mihori and Glenn Bartlett at this session that took place at the Promax Conference in Los Angeles in June.Bartlett is vice president, creative for Sony Pictures Entertainment’s global creative center, while Mihori is senior vice president, brand creative at Sony Pictures Television. Together, they talk about the hybrid global agency model they have created at Sony, which, according to Mihori, is “the only major independent studio left that operates at scale.”
2019-08-1528 minThe Daily Brief Podcast | PromaxHow Imaginary Forces' Grant Lau Created Main Titles for Starz' 'The Rook'In this episode, we chat with Imaginary Forces' Creative Director Grant Lau about how he got started creating opening titles and how he ended up as part of the dream team at Imaginary Forces. Lau shares his creative process for his most recent work, Starz's 'The Rook' -- a kaleidoscope of Easter-egg-stuffed imagery. Tune in to hear what Lau has to say about working in one of the most creative and challenging areas of entertainment marketing.
2019-08-0532 minThe Daily Brief Podcast | PromaxSink or Stream with NowThis' Joe OrtizWhen Joe Ortiz jumped from MTV to Now This, from the world of Snookie to the world of AOC, from the world of Gym-Tan-Laundry to the world of the Green New Deal, what people really wanted to know was “how hard was it to go from television to that of streaming creative? What’s it like?”He answers those questions and many more in today’s episode, recorded at Promax’s annual June Conference in Los Angeles.
2019-07-3133 minThe Daily Brief Podcast | PromaxWhat Happened When A CNN Producer Embedded With StunIn this session, CNN's internal creative team and creative agency Stun share what they learned when CNN producer Jeff Mielcarz embedded with the Los Angeles-based agency to create CNN's campaign for original series 'The Movies.' Tune in to find out what they learned from this unusual approach.
2019-07-1133 minThe Daily Brief Podcast | PromaxHow Loyalkaspar Designed Promax's 2019 Conference Open and RebrandLoyalkaspar chief creative officer and partner Beat Baudenbacher, executive creative director Anna Minkkinen, and technical director and producer Chris Webb discuss how they collaborated to create this year’s conference open and how many of those elements were then folded into Promax's overall global rebrand.
2019-07-0339 minThe Daily Brief Podcast | PromaxJoe Earley Rises at Disney+Listen in as Joe Earley, executive vice president of marketing and operations at Disney+, gives us a little peek behind the scenes as the subscription streaming service gets up and running ahead of its November 12 launch.
2019-06-2832 minThe Daily Brief Podcast | PromaxHow Man Made Music Re-Scored NPR's 'Morning Edition'It's a theme song you've probably heard for your entire life, waking you up, accompanying your morning coffee. But on the 40th anniversary of NPR's 'Morning Edition,' the nation's public radio service felt it was time for a change. To accomplish this, NPR sought out Man Made Music and collaborated with the music production house to compose a new sound to take the program into the future. Amy Crawford -- vice president, supervising producer and talented musician in her own right -- walks us through everything it took for Man Made Music to design Morning Edition's new...
2019-05-3035 minThe Daily Brief Podcast | PromaxHow Director Ira Rosensweig Found His Niche in ComedyLike so many smart young people, Ira Rosensweig grew up thinking he would be a doctor. But around his sophomore year in college, he discovered a passion for film. He followed that passion to Los Angeles, where he set up his own company, Wavemaker Creative, and started cultivating a client list. This year, Rosensweig is up for eight Promax awards for his work on "It Takes Two" for Paramount Network's "Lip Sync Battle" and he also created several spots as part of Nike and Footlocker's "Discover Your Air Network." Listen in on our conversation with this...
2019-05-2235 minThe Daily Brief Podcast | PromaxHow Women Are Making Their Way in the Video Gaming IndustryAt Promax Games in San Francisco, a panel of game-changing women including IGN's Tina Amini, 2K's Kelly Miller, Xbox's Staci King and Google's Erica Larson discussed how they have successfully navigated the very male-dominated video gaming industry while staying on the cutting edge of innovation and tech. It hasn't always been easy but by supporting their teams and each other, relying on mentors and leading by example, these women are forging the way for a new generation.
2019-05-0833 minThe Daily Brief Podcast | PromaxDaily Mail's Hayley Cochrane on the Art of Science and LoyaltyIn today's podcast, we return to Promax Europe in Amsterdam to hear Hayley Cochrane discuss how Mail Metro Media combines analytics, content, and customer experience to create a loyal monthly fanbase. Tune in to find how you too can create a loyal fan base by applying these new methods to your existing tools.
2019-05-0122 minThe Daily Brief Podcast | PromaxGabriella Mirabelli on the Young and the BrandlessIn this episode, Promax Europe speaker Gabriella Mirabelli speaks to how Gen Z and millennial audiences find their content and whether they know the brands associated with that content, as well as trends in the digital space that will enhance engagement and discoverability.
2019-04-2528 minThe Daily Brief Podcast | PromaxTrueheart's Amy Malin Says You Can Use Your Gaming Powers for GoodLos Angeles-based creative agency Trueheart specializes in “connecting celebrities with great causes, helping them raise millions of dollars and then creating global media campaigns that shine a spotlight on the incredible work that these deserving non-profits are doing,” says Amy Malin, who co-founded the agency with her husband, Scott.At PromaxGames in San Francisco on April 17, Malin will lay out ways gamers -- from players to live-streamers to companies -- can dedicated some of that time, effort and money to good causes.
2019-04-0853 minThe Daily Brief Podcast | PromaxSusie Dent's Ten Commandments For Making Words WorkSusie Dent is an etymologist, lexicographer and lover of words.“As somebody who’s dedicated her life to helping people and [herself] understand the mysteries of the English language, I heartily endorse life-long curiosity. But, the digital world has caused an evolution in the use of language that’s really unprecedented in its speed and its depth. So I think all of us and everyone in this room needs to embrace an alternative thought: never stop unlearning.”With that thought, Dent kicked off her talk at Promax Europe 2019 in Amsterdam, offering 10 commandments—with examples—for writing messages tha...
2019-04-0430 minThe Daily Brief Podcast | PromaxData's Important But So Is Going With Your GutIn the second installment of Promax's Game Changers event series, we hosted a panel of trailblazing women, including Disney/ABC's Vicky Free, FX's Stephanie Gibbons and Hasbro's Jenny Whitlock. All three shared their unique and powerful experiences as leading women in the entertainment marketing industry in this fun panel recorded at the Promax offices in Los Angeles on Tuesday, Feb. 26, 2019.
2019-03-111h 03The Daily Brief Podcast | PromaxDenise Huth Teaches Master Class on 'The Walking Dead'Denise Huth is a day-to-day executive producer on global hit 'The Walking Dead.' At Promax Europe in Amsterdam March 26, she will teach a master class on the zombie drama. Here, she provides a sneak peek of that session and brings listeners deep into the world of the zombie drama.
2019-03-0513 minThe Daily Brief Podcast | PromaxBrian Briskman: The Power of BrandingBranded content guru Brian Briskman, president and creative director at Studio City, Calif.-based B2+ Custom Content, discusses the power of social-first campaigns, the importance of defining your message in a sea of content, and how all of this works together to create an effective brand.
2019-03-0153 minThe Daily Brief Podcast | PromaxTroika on Branding in the Age of OTTIn today's episode, Promax Editorial Director Paige Albiniak speaks with Founder and CEO Dan Pappalardo and Head of Business Development Kevin Aratari of creative agency Troika/Mission Group about a few topics near and dear to their hearts -- how branding is changing in the new world of OTT, how the agency has worked with partners on various rebrands and image campaigns and how brand identities are evolving along with their platforms. Aratari also gave a preview of his upcoming session at Promax Europe 2019 in Amsterdam.
2019-02-2310 min
The Daily Brief Podcast | PromaxHow Women are Changing the Entertainment Marketing GameIn November, Promax hosted a panel of "Game Changers," women who are taking on all the challenges of the ever-changing world of entertainment and finding new ways around them. Listen in on Gimlet Media's Jennifer Wall, Refinery 29's Amy Emmerich, and Nickeolodeon's Kim Rosenblum as they talk with CSM North America's Dan Mannix in New York City.
2019-02-1951 minThe Daily Brief Podcast | PromaxSo You're Looking for a Job? Cecilia Gorman is Here to HelpCareer transitions are never easy, but Promax is launching a new Transition Assistance Program (or TAP for short) to help members take their careers to the next level.During the first session, on Feb. 22, 2019, executive career coach Cecilia Gorman will lead a session intended to put people on the path to their next great thing.In today's episode, Gorman gives Promax Editorial Director Paige Albiniak a preview of what to expect, dropping a lot of helpful gems along the way.
2019-02-1340 min
The Daily Brief Podcast | PromaxCareer Stories: Kathleen MarinaccioKathleen Marinaccio is vice president, design services and presentation strategies at Warner Bros. Global Insights and Analytics. But as you'll hear in this episode, she's a whole lot more than her job title. She chats with Promax Editorial Director Paige Albiniak on how she's gotten to where she is, what she's learned that can help you progress in your own creative career and offers some very valuable advice.
2019-02-0657 minThe Daily Brief Podcast | PromaxCareer Stories: Sabrina MalikSabrina Malik, VP, strategy and marketing at A+E Networks, shares her career story with Promax Editorial Director Paige Albiniak. Malik, who grew up in England and now works in New York, shares her thoughts on Thrive, Promax's executive development program, and offers her hard-earned advice to up and coming talent.Career Stories are brought to you by Promax's People and Career Council, which seeks to foster a community of diverse talent while celebrating unique perspectives within the entertainment marketing industry.
2019-01-1447 min
The Daily Brief Podcast | PromaxEpisode 122: Career Stories with Robert Gottlieb, EVP, Fox SportsRobert Gottlieb shares his career journey from his early love of film to working on sets as a background extra to writing screenplays in his spare time to, finally, climbing the ranks at Fox Sports.
2018-11-2043 minThe Daily Brief Podcast | PromaxEpisode 121: Career Stories: BET CMO Jeanine LiburdJeanine Liburd, Chief Marketing & Communications Officer for BET Networks,talks about how she worked her way from local politics to media and entertainment, what she learned along the way and what challenges she faces now.This episode is the first in a series of Career Stories, sponsored by Promax's People and Culture Council, dedicated to fostering a community of diverse talent, celebrating unique perspectives and developing a greater sense of community and belonging.
2018-10-2247 minThe Daily Brief Podcast | PromaxEpisode 120: Make Your Content Find the ConsumerWhat are you currently doing to keep existing viewers watching your content and to attract new viewers to discover your content? Today’s guest argues that it’s not about the consumer finding the content, but more about the content finding the consumer. Today, we’re going back to New York to the PromaxBDA conference 2018 for a session titled “Make Your Content Find the Consumer.” presented by Chris Ambrozic, Head of Personalized Content Discovery at TiVo. Chris asks us all “How do we go beyond the set-top box and crack the code of viewer engagement on all screens? With higher viewership—a...
2018-07-1929 minThe Daily Brief Podcast | PromaxEpisode 119: Branding Without the BullGet comfortable with constant change. It's a good thing.Audiences are getting harder and harder to pin down. Brands are looking more and more alike. Jonathan Davis, VP, Brand Creative, A&E Sabrina Malik, VP, Consumer Marketing & Strategy, A&E walk you through various creative examples as they take a hard look at what it takes to innovate, reduce spend, and work with artists in order to breakthrough in this tough environment.
2018-07-1732 minThe Daily Brief Podcast | PromaxEP118: Augmented Reality in FocusWelcome to the era of branded AR in which consumers can now create their own content. Moderators Brien Holman and Loren Judah from We Are Royale, the award-winning creative and digital agency, and a panel of AR/VR innovators will show you how to engage consumers with new, customizable interactive entertainment. Find out how to market these amazing experiences.
2018-07-1228 minThe Daily Brief Podcast | PromaxEP117: How TMZ Uses Its Huge Footprint to Promote All Its ProjectsHarvey Levin, founder of TMZ and host of OBJECTified, joins to talk about the premiere of the second season of OBJECTified that has so far included NBA legend Earvin "Magic" Johnson and Dr. Phil. Plus, he shares the secret sauce behind what made the TMZ brand into a phenomenon that has spawned TV shows, bus tours and more.
2018-07-1031 minThe Daily Brief Podcast | PromaxEP116: Ten Connections with Andrew FinlaysonYou want your video content to win. How can you create a targeted plan to engage viewers while they're at home and on the go? Andrew Finlayson of SmithGeiger Research has the answers and he's telling. Learn the ten strategies leading media companies are using right now to effectively connect viewers with content.
2018-07-0332 minThe Daily Brief Podcast | PromaxEP115: The State of Broadcast JournalismHistory was made at Station Summit when three of the most influential people -- David Muir of ABC World News Tonight, Jeff Glor from the CBS Evening News and Lester Holt of NBC Nightly News -- came together for a not-to-be-missed panel discussion moderated by Frank Biancuzzo, executive vice president and group head, Hearst Television. With the unprecedented changes happening in our world right now, there's never been a more vital time for us to hear their perspectives on the events shaping America today—and to find out what it means to be a trusted source in this mi...
2018-06-2850 minThe Daily Brief Podcast | PromaxEP114: So You Got Laid OffIt happens to most of us: You are trucking along, doing your job and all of a sudden ... you don't have one anymore. At first, you feel shocked and terrified, and then you just feel sad. But this session, titled “The First 90 Days: Personal and Professional Recovery and Reinvention," is here to reassure you that there are steps you can take to get you to the next point in your career journey. Heather Jagels, principal and owner, Mountain Zen Creative, leads a panel on the 12 steps to recovery after a career transition. Jagels talks with Astra Dorf, director, bu...
2018-06-2630 minThe Daily Brief Podcast | PromaxEP113: Steve Kazanjian, Rick Swanson Preview Station Summit 2018Steve Kazanjian and Rick Swanson talk Station Summit 2018 and detail the schedule that includes once-in-a-lifetime panels, speaker sessions, workshops and, of course, a party. This year's panelists and speakers include NBC's Lester Holt, ABC's David Muir and CBS's Jeff Glor, among an exciting list.
2018-06-2106 minThe Daily Brief Podcast | PromaxEP112: Adam Espinoza, Friends of MineAdam Espinoza of creative agency Friends of Mine talks the strategy and creation of this year's PromaxBDA Awards open. He gives us a behind-the-scenes look into music selection, graphics creation, live-action production and all the elements it took to create the beautiful two-minute-and 30-second piece.
2018-06-2030 minThe Daily Brief Podcast | PromaxEP111: Google Chief Search Evangelist Nicolas Darveau-GarneauIn today’s episode, we return to PromaxBDA Games in San Francisco to hear Nicolas Darveau-Garneau, Google chief search evangelist, consider the future of marketing in the age of assistance.In today's ever-evolving marketing landscape, connected consumers demand more personal, relevant and useful engagement with brands. This gives way to what Google calls “the age of assistance.” It signifies an intelligent genre of customer engagement where brands must shift from marketing-centric, omnichannel campaigns to customer-centric, cross-channel engagement that’s assistive, useful and additive in nature.How to make it work for you might not be o...
2018-06-1531 minThe Daily Brief Podcast | PromaxEP110: Dr. Simon Moore, PromaxBDA EuropeIn today’s episode, we listen in on Dr. Simon Moore, a chartered business and consumer psychologist and managing partner with the insight and behaviour change consultancy, Innovationbubble.Moore shares case studies in cognitive psychology, neuropsychology, and behavioral science, to demonstrate how we all live much more in the non-conscious world than in the conscious one. This session will challenge your assumptions, inspire you to consider new solutions, and help you understand alternative methods.
2018-06-1333 min