Shows
The Doctor of Digital™ GMick Smith, PhDWhich Coaching is Best for Me? Al Wynant Interview Episode #CCLXXIV The Doctor of Digital™ GMick Smith, PhDAl Wynant (He/Him) Social Entrepreneur, Co-Founder and CEO at Ingomu. Co-Chair of Denver StartOut, and Host of Life, Work, Soul, and Wellness with Ingomu.At Ingomu (in-go-moo) our mission is to uplift humankind by making a positive difference in the lives of many. We do this by placing personal development, career advancement, and health and wellness coaches at the fingertips of our subscribers via live group virtual sessions, continued discussions and small group coaching using the Ingomu app. We believe in a holistic approach to coaching. Rarely can one coach address all aspects of a problem...
2022-09-1616 minThe Doctor of Digital™ GMick Smith, PhDWhy Is Human Resource Management Important? Austin Kerr Interview Episode #CCLXXIII The Doctor of Digital™ GMick Smith, PhDAustin Kerr (He/Him) Philanthropist || Entrepreneur || CEO & Owner at Humanagement“I’m Austin, Founder of Humanagement. I’ve taken 15 years of experience managing small and large teams and built an ultimate platform to simplify and improve employee management for every business.”“I found that there are great solutions cohesive solutions for project managers, sales/marketing teams, and accounts, but I found there was no software built specifically to help CEO’s and managers of business. So, I combined the best parts of HR software, LMS’s, Knowledge Bases, and Business Metrics. To give business owners a cohesive sol...
2022-08-3118 minThe Doctor of Digital™ GMick Smith, PhDWhat Are the Updates? Burning America: In the Best Interest of the Children? Episode #CCLXXII The Doctor of Digital™ GMick Smith, PhDMick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent:https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Talent:https://www.spreaker.com/user/7768747/track-2-narrativesDo you want a free competitive analysis? Let me know at:https://marketing.wsiworld.com/free-competitive-analysis?utm_campaign=Mick_Smith_Podcast&utm_source=SpreakerWebsite:https://www.wsiworld.com/mick-smithLinkedIn:https://www.linkedin.com/in/gmicksmith/Twitter:gmicksmithFacebook business page:https://www.facebook.com/thedoctorofdigital/
2022-08-2907 minThe Doctor of Digital™ GMick Smith, PhDWhat Are Backlinks & Why Are They Important? Part 2 Jeremy Poland Interview Episode #CCLXIX The Doctor of Digital™ GMick Smith, PhDJeremy Poland Founder @ DIY SEOExperienced digital marketing specialist with a demonstrated history of working in SEO, WordPress and social media. Skilled in energy, health care, home services, nonprofit organizations, professional services and content marketing.Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent:https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Talent:https://www.spreaker.com/user/7768747/track-2-narrativesDo you want a free competitive analysis? Let me know at:https://marketing.wsiworld.com/free-competitive-analysis?utm_campaign=Mick_Smith...
2022-08-0805 minThe Doctor of Digital™ GMick Smith, PhDWhat Are Backlinks & Why Are They Important? Part 1 Jeremy Poland Interview Episode #CCLXVIII The Doctor of Digital™ GMick Smith, PhDJeremy Poland Founder @ DIY SEOExperienced digital marketing specialist with a demonstrated history of working in SEO, WordPress and social media. Skilled in energy, health care, home services, nonprofit organizations, professional services and content marketing.Mick Smith, Consultant M: (619) 227.3118 E: mick.smith@wsiworld.com Commercials Voice Talent:https://www.spreaker.com/user/7768747/track-1-commercials Narratives Voice Talent:https://www.spreaker.com/user/7768747/track-2-narrativesDo you want a free competitive analysis? Let me know at:https://marketing.wsiworld.com/free-competitive-analysis?utm_campaign=Mick_Smith...
2022-08-0810 min
The Doctor of Digital™ GMick Smith, PhDChapter 21 Happy Father-Daughter Day Burning Serial - The Doctor of Digital™ GMick Smith, PhDGrandma left and mom clutched her breast when she got back home hyperventilating, I got her a glass of water but she filled in the gaps to what I could see down the street.I called Deborah to do something.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon Associate ID is...
2021-07-2405 min
The Doctor of Digital™ GMick Smith, PhDDo I Trust this Website? 5-Minute Lunch Lesson Digital Brownbag LXIII - The Doctor of Digital™ GMick Smith, PhDAfter a website visitor has determined that they are in the right place, the next question they’ll ask themselves is: do I trust this website? That’s why trust elements such as content and images can have a real impact. Your visitors want to know they’ve not only landed in the right place, but they are somewhere they can feel comfortable sharing their contact details.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Po...
2021-07-2404 min
The Doctor of Digital™ GMick Smith, PhDChapter 20 Due Process Burning Serial - The Doctor of Digital™ GMick Smith, PhD“A. I can’t imagine why you want to drag it out at $400 an hour, either.”The Officer ruled: “the child is here so I’m taking the violin so it stays here with the babysitter. Indeed, Mrs. Theus, wouldn’t it be a fine thing for your husband to find you here visiting, only to land up in the Pennsylvania jail? I would suggest that you leave immediately or that’s exactly what will happen,” the Officer threatened. Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6...
2021-07-2305 min
The Doctor of Digital™ GMick Smith, PhDWhat Is the Right Information at the Right Time for Website Visitors? 5-Minute Brownbag LXXII - The Doctor of Digital™ GMick Smith, PhDThe right information at the right time: the heart of optimizing your site for conversions lies in providing the correct information at the right time. Plenty of businesses make the mistake of asking for too much, too soon. A strategically designed flow builds upon each piece of content to support the next thing a customer will experience. Take charge of your visitors’ experience by offering the following information throughout the flow: value proposition, how it works, social proof, minimal friction, and clear calls to action.Time to answer a quick 4-question survey? Click to answer; thank you!ht...
2021-07-2305 min
The Doctor of Digital™ GMick Smith, PhDChapter 19 Deposition Blues Burning Serial - The Doctor of Digital™ GMick Smith, PhDWaiting for the transcript, I tried Dr. Heschel’s exercise on assertiveness when she asked me to recite the interaction at Kaitrin’s Reconciliation ceremony, in preparation for her First Holy Communion.“A. I can’t imagine why this marriage didn’t work, can you?”Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon A...
2021-07-2115 min
The Doctor of Digital™ GMick Smith, PhDWhat User Flow Principles Optimize Your Website for Conversions? 5-Minute Lesson LXXI - The Doctor of Digital™ GMick Smith, PhDHere are the user flow principles I recommend following when optimizing your website for conversions. You don’t want to give your visitors too many choices, too soon. You only give your visitors a limited amount of options so you can control their experience on the website. Another note on keeping it simple: it’s wise to minimize distractions to your users by omitting gratuitous images and unnecessary information. Concentrate on just the information they need to decide to do what you want. Make it easy for the user to scan and consume your content in small chunks.Time...
2021-07-2105 min
The Doctor of Digital™ GMick Smith, PhDChapter 18 Surviving Therapy Burning Serial - The Doctor of Digital™ GMick Smith, PhD“I mean to get her deposed and on record, formally.”“Fine, yes, the transcript is on its way. I found out more than I suspected.”Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon Associate ID is thedoctorofdi-20
2021-07-2018 min
The Doctor of Digital™ GMick Smith, PhDHow Do I Convert Website Visitors Into Leads? 5-Minute Lunch Lesson Digital Brownbag LXX - The Doctor of Digital™ GMick Smith, PhDWeb design by trial and error is not a strategy. Building a performance-based website is not just about design; it’s about architecture. You wouldn’t build a house without a blueprint, so why would you develop your site without one? An architect designs a custom home around the homeowner’s lifestyle. A good web designer creates a website around the user’s experience: the buyers journey. The layout of a site can make or break a customer’s experience. Design it well, and you’ll see a direct impact on your leads and ultimately your sales. In this episode, I’ll walk yo...
2021-07-2005 min
The Doctor of Digital™ GMick Smith, PhDChapter 17 In the Best Interests of the Children Burning Serial - The Doctor of Digital™ GMick Smith, PhD“A pediatrician and a Court-appointed shrink say a child can be left alone.”“You mean a deposition?”Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon Associate ID is thedoctorofdi-20
2021-07-1917 min
The Doctor of Digital™ GMick Smith, PhDWhat is the 90-Day Website Accessibility Checklist? Episode #149 - The Doctor of Digital™ GMick Smith, PhDThe 90 day website accessibility checklist includes start documenting research and conversations, get your website tested, enlist the help of a digital marketing professional, put a website accessibility plan together and start implementing, and maintain and review beyond the 90 days.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon Associate ID is thedoctorofdi-20
2021-07-1907 min
The Doctor of Digital™ GMick Smith, PhDWhat Are 5 Reasons Why Web Accessibility is Good for Your Business & Customers Episode #148 - The Doctor of Digital™ GMick Smith, PhDWhat is website accessibility? Why is website accessibility important? Elements impacting website accessibility. Benefits of having an accessible website. Recommendations and next steps. Document research and conversations. Get your website tested. Enlist the help of a digital marketing professional. Put a website accessibility plan together. Maintain and review periodically.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank...
2021-07-1907 min
The Doctor of Digital™ GMick Smith, PhDWhat is the Future of Paid Search & Digital Marketing? Episode #147 - The Doctor of Digital™ GMick Smith, PhD#paidsearch #digitalmarketing #locationtargeting #digitalmarketingblueprint #cookies #microsoftads #microsoftaudiencenetwork #googleio #pageexperienceupdate #googlelens #googlephotos #shopify #woocommerce #godaddy #square #knowledgegraph #shoppinggraph #merchantcenter #googlemaps #bert #mum #lamda #googleresponsivesearchads #rsas #personalization #coreupdates #eat #eventads #boostedposts #linkedin Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon Associate ID is thedoctorofdi-20
2021-07-1909 min
The Doctor of Digital™ GMick Smith, PhDChapter 16 Do No Harm Burning Serial - The Doctor of Digital™ GMick Smith, PhDI was jolted out of my complacency by reality. I got a surprise call but at least I got a call. “Perhaps a trial but Protective Services should step in immediately. Are they involved?”Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon Associate ID is thedoctorofdi-20
2021-07-1713 min
The Doctor of Digital™ GMick Smith, PhDWhat is a Model of Content Planning? 5-Minute Lunch Lesson Digital Brownbag LXIX - The Doctor of Digital™ GMick Smith, PhDOnce you’re done with contact mapping with existing contact you will be able to start planning new content. You may use a spreadsheet to organize, direct, and prioritize your content production according to your goals. You can use Google Sheets, Airtable, Trello, or another service for your editorial calendar planning. It’s essential to choose a tool that keeps everything in one place, allows for collaboration, and manages version control.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit...
2021-07-1705 min
The Doctor of Digital™ GMick Smith, PhDWhat Are 3 Steps to Creating a Content Plan? 5-Minute Lunch Lesson Digital Brownbag LXVIII - The Doctor of Digital™ GMick Smith, PhDHere are three steps you can use to ensure your content plan aligns with your inbound marketing objectives: set marketing goals, map the available contact to your goals, and identify the buyer’s journey for your buyer personas. Put these three steps down in a single document and build out the details from there. There is a bit more about each step to help guide you.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Po...
2021-07-1604 min
The Doctor of Digital™ GMick Smith, PhDChapter 15 Happy Birthday to You Burning Serial - The Doctor of Digital™ GMick Smith, PhDI strongly urge Mr. Theus to approach therapy differently than he has in the past.“Fact. Children are 88% more likely to be seriously injured from child abuse or neglect by their mothers than by their fathers.” US Department of Health and Human ServicesTime to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon Asso...
2021-07-1605 min
The Doctor of Digital™ GMick Smith, PhDWhat is the Marketing Funnel? 5-Minute Lunch Lesson Digital Brownbag LXVII - The Doctor of Digital™ GMick Smith, PhDThe steps of your buyer’s journey correspond to the stages of your marketing funnel. The marketing funnel describes a customer in relation to your brand. When they’re brand new or entering the awareness phase, they may only be a site visitor with no intention to purchase. However, they move down the marketing funnel a bit when there’s a notion that they fit your target market. It’s important to note that a lead is just a lead, you just can’t know, if they fit your typical customer persona description.Time to answer a quick 4-qu...
2021-07-1505 min
The Doctor of Digital™ GMick Smith, PhDWhat Final Components for Inbound Marketing & Content Marketing Are Needed? Lunch Lesson LXVI - The Doctor of Digital™ GMick Smith, PhDThe fourth component of an inbound marketing strategy is content. The fifth and final major component of an inbound marketing strategy is goal-setting. Contact Marketing is a strategy focused on producing and distributing relevant and valuable content to attract and engage a particular audience.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon Associate...
2021-07-1404 min
The Doctor of Digital™ GMick Smith, PhDWhat Are the Main Components of an Inbound Marketing Strategy? 5-Minute Lunch Digital Brownbag LXV - The Doctor of Digital™ GMick Smith, PhDInbound marketing is exactly what it sounds like: marketing that draws customers to you, rather than actively reaching out to them. Though there are hundreds of ways to “do” inbound marketing, inbound marketing is not about forcing a sale on your potential client. If anything, inbound marketing is about pre-selling your leads and warming them up to you long before they speak to your sales team.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podc...
2021-07-1305 min
The Doctor of Digital™ GMick Smith, PhDSummer of Love (Or, When the Revolution Could Not Be Televised) TuneSmith Series T - The Doctor of Digital™ GMick Smith, PhDThe civil rights era might be American culture’s most relentlessly mythologized decade, and nowhere has that been marketed more successfully when mythmaking our collective memory of music festivals. Woodstock has become a shorthand for the counterculture’s zenith, Altamont for its nadir, while Monterey—which featured superstars—was arguably more important than either of the two. Now we have the 1969 Harlem Cultural Festival documented in this new film. Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like...
2021-07-0905 min
The Doctor of Digital™ GMick Smith, PhDWhat Are the Inbound Marketing Stages? 5-Minute Lunch Lesson Digital Brownbag LXIV - The Doctor of Digital™ GMick Smith, PhDLet’s walk through each of the three main phases of a modern inbound marketing methodology: attract, engage, and delight. Attract: you can’t build a relationship with potential customers if you don’t know who you want to attract. Engage: after you start to attract your audience, it’s time to engage them. Delight: after you’ve built trust with your target customers through engagement, the third and final phase of inbound marketing is delight.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMF...
2021-07-0804 min
The Doctor of Digital™ GMick Smith, PhDWhat is From Funnel to Flywheel with Inbound Marketing? 5-Minute Lunch Lesson Digital Brownbag LXII- The Doctor of Digital™ GMick Smith, PhDThe most current model of inbound marketing methodology is a cycle called Flywheel. In this model, consistent personal relationships will be strong drivers of your business growth as you provide more opportunities to sell and better serve customers and prospects.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon Associate ID is thedoctorofdi-20
2021-07-0705 min
The Doctor of Digital™ GMick Smith, PhDChapter 14 Deborah’s “Boy” Burning Serial - The Doctor of Digital™ GMick Smith, PhD“You have your wife to thank for that.”“He had no insight into himself, he was often oblivious of the impact of his behavior, and did not take feedback very well; he was very intense.”Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon Associate ID is thedoctorofdi-20
2021-06-3030 min
The Doctor of Digital™ GMick Smith, PhDHow Do I Implement Inbound Marketing Best Practices? 5-Minute Lunch Lesson Digital Brownbag LXII I- The Doctor of Digital™ GMick Smith, PhDWhat determines success in inbound marketing? It all starts with, you guessed it, the best strategy driving it. Your role as an inbound marketer is to guide your customers down a path that gives them the information and resources they need and want throughout their buyer’s journey. Your company should be an authority in your industry and all the topics surrounding your products and services you offer. This knowledge will help you build trust with your buyer personas, along with long-term growth for your company.
2021-06-3004 min
The Doctor of Digital™ GMick Smith, PhD“If I Had a Hammer” (Pete Seeger) by Peter, Paul, and Mary, 1963, The TuneSmith Series S - The Doctor of Digital™ GMick Smith, PhDPete Seeger was an American folk singer and social activist. A fixture on nationwide radio in the 1940s, he also had a string of hit records during the early 1950s as a member of the Weavers, most notably the recording of Lead Belly’s “Good Night Irene.” Peter, Paul, and Mary was an American folk group formed in New York City in 1961, during the American folk music revival phenomenon. The trio was composed of tenor Peter Yarrow, baritone Noel Paul Stookey, and alto Mary Travers.Time to answer a quick 4-question survey? Click to answer; thank you!https...
2021-06-2705 min
The Doctor of Digital™ GMick Smith, PhDChapter 13 Banking Blues Burning Serial - The Doctor of Digital™ GMick Smith, PhD“Fax that to me,” Deborah said, “I won’t be able to get Kaitrin out of public school this week, but as long as you allow Anne to renege on her promise to pay for Kaitrin’s education, you can send Kaitrin to Holy Spirit next week. Usually a Master will not allow one parent, with only co-legal custody to determine where a child will go to school.”“So the way this bankruptcy business goes down is that my own flesh and blood sue me?”Time to answer a quick 4-question survey? Click to answer; thank you!https...
2021-06-2711 min
The Doctor of Digital™ GMick Smith, PhDChapter 12 Ring, Ring, Goes the Bell Burning Serial - The Doctor of Digital™ GMick Smith, PhDOnce the bus slowed down, with me behind them, Anne saw me, motioned to Silena by using a circular ‘roll it’ motion on the side of her head, and I saw that Silena had a video camera. I saw the red blinking light winking at me. I breathed deeply.“That’s false. I have a receipt for Kaitrin’s uniforms dated September 16, 1998, a date which verifies that I paid all of the uniform expense, before Anne left the home,” I added, “so Kaitrin has to leave her school because Anne and Selena say so?”Time to answer a quick 4...
2021-06-2704 min
The Doctor of Digital™ GMick Smith, PhDHow Do I Target Based Where Prospects Surfed? LXI The 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital™ GMick Smith, PhDWhat if I told you that where an Internet user searches provides useful information about almost all the information I talked about in the last several episodes? Well, it’s true. Your prospects’ search behavior can tell you a lot about who they are, what they do, and where they’re from.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review.
2021-06-2705 min
The Doctor of Digital™ GMick Smith, PhDHow Do I Target What Prospects Are Saying & Seeing? LX 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital™ GMick Smith, PhDAn underappreciated method of reaching prospects is targeting them based on what they are saying. And where can you find out what your potential customers are saying? Social Media, of course! In today’s world, one in which people aren’t shy to make a personal opinions, thoughts, needs, and desires public, it’s incredibly easy to figure out what your target audience thinks about a wide variety of topics: including what they think about the products or services in your industry.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/fo...
2021-06-2604 min
The Doctor of Digital™ GMick Smith, PhDHow Do I Target What Prospects Do? LVIX 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital™ GMick Smith, PhDLet’s face it: our jobs, what we do, are part of who we are. Our jobs determine who we spend our time with, what products or services we are familiar with, and even our daily surroundings. It’s no surprise, then, what we do defines what we’re interested in buying, too.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review...
2021-06-2605 min
The Doctor of Digital™ GMick Smith, PhDWhat Tools Target on Social Media? The 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital™ GMick Smith, PhDGenerating demand for your products or services using social media tools such as Facebook and Instagram.
2021-06-2304 min
The Doctor of Digital™ GMick Smith, PhDChapter 11 The American Health Care System Burning Serial - The Doctor of Digital™ GMick Smith, PhD“Because,” she smiled, “and I will deny a word of this if you repeat it publicly. In the last campaign I threw a party for the Judge and I donated a large amount to his last election.”Anne had her hands on her hips, looking very much like a movie director, Silena stood off to the side, while Silena’s kid and Kaitrin came off the bus together. Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you lik...
2021-06-2307 min
The Doctor of Digital™ GMick Smith, PhDChapter 10 Deborah Silver-Levine, Esq., Feminist Bulldog Burning Serial - The Doctor of Digital™ GMick Smith, PhDI replied. “How can you be so sure?” I asked. Deborah was already springing for the door to dismiss me, walking down the hall and excusing me to visit the ladies room.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon Associate ID is thedoctorofdi-20
2021-06-2303 min
The Doctor of Digital™ GMick Smith, PhDChapter 9 Dr. Bob E. Maple, The Poster Boy of OystersThe commotion caused people to pop out of offices; I walked downstairs to see myself.“Perhaps it would be better for you to represent yourself. . . . Please advise as I am scheduling next week’s tasks.”
2021-06-2018 min
The Doctor of Digital™ GMick Smith, PhDKnow ‘Em? Target Your Prospects Episode #149 - The Doctor of Digital™ GMick Smith, PhDGenerating demand for your products or services and how to target your prospects based on what you know about them. Once you’ve gathered information about your prospects, the next step is determining which digital marketing strategies are best suited to turn those prospects into customers.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Am...
2021-06-1705 min
The Doctor of Digital™ GMick Smith, PhDHow Do I Target My Prospects? Episode #148 - The Doctor of Digital™ GMick Smith, PhDGenerating demand for your products and services by targeting your prospects using what you know about them. Think about targeting your prospects by using what you know about them in terms of buying presents for your family members. That weird uncle you see once a year is pretty difficult to shop for because, well, you don’t really know him. But what about that family member who you’re really close with? You know they’ll find the perfect present every time because you know and understand them.Time to answer a quick 4-question survey? Click to answer; thank...
2021-06-1605 min
The Doctor of Digital™ GMick Smith, PhDChapter 8 Bankruptcy Blues Burning Serial - The Doctor of Digital™ GMick Smith, PhD“For the time being, it looks that way. If you have an official order, stamped by a Judge, we will honor it.”What the?Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon Associate ID is thedoctorofdi-20
2021-06-1310 min
The Doctor of Digital™ GMick Smith, PhDChapter 7 Can Lightening Strike Twice in the Same Spot? Burning Serial - The Doctor of Digital™ GMick Smith, PhD“I dislike involvement in my client’s relationship with Mrs. Theus, however, the extraordinary measures she takes and her outrageous behavior warrants this attention.” “I can reach him this late? I tried to reach him. They are clever eh? Silena and Anne win on a technicality.” Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!A...
2021-06-1313 min
The Doctor of Digital™ GMick Smith, PhDHow Do I Grow My Business with Online Reputation Management? Episode #146 - The Doctor of DigitalTMWhy is online reputation so important? What tools can you use to monitor what’s said about your brand online? How do you respond to negative and positive reviews to help strengthen your reputation? What tactics can you use prepare for negative reviews and generate more positive online reviews for your business? In summary: monitor your reputation (social listening review tracking and Google); track volume, sentiment (score), sources, cloud terms, and influencers; reputation management helps boost your sales; leverage the power of technology, I provide a list of useful tools; to manage your reputation in Google you need a good SE...
2021-06-1313 min
The Doctor of Digital™ GMick Smith, PhDHow Do I Grow My Business with Online Reputation Management? Episode #146 - The Doctor of DigitalTMWhy is online reputation so important? What tools can you use to monitor what’s said about your brand online? How do you respond to negative and positive reviews to help strengthen your reputation? What tactics can you use prepare for negative reviews and generate more positive online reviews for your business? In summary: monitor your reputation (social listening review tracking and Google); track volume, sentiment (score), sources, cloud terms, and influencers; reputation management helps boost your sales; leverage the power of technology, I provide a list of useful tools; to manage your reputation in Google you need a good SE...
2021-06-1313 min
The Doctor of Digital™ GMick Smith, PhDHow Do Customers Find You? Episode #145 - The Doctor of Digital™ GMick Smith, PhDDefine local search and benefits; review four main types of search results; seven action items you can implement in your business. in summary: need a mobile friendly site; add address to Web Site; create GMB listing; create new content with location; update business citations; optimize for voice searches; and get Google guaranteed.
2021-06-1311 min
The Doctor of Digital™ GMick Smith, PhDChapter 6 The Big Afghan Burning Series - The Doctor of Digital™ GMick Smith, PhDThe Judge said, “Mr. Schlechter, since I’ve got your client’s IRS returns here, and Mrs. Theus will supply her records at a later date, I will render a decision based on the evidence presented today. “We again request that you kindly direct Mrs. Theus to act in a civilized and cordial fashion; to do otherwise in violation not only of the spirit, but the letter of the Custody Order.”Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit
2021-06-1311 min
The Doctor of Digital™ GMick Smith, PhD“I Second That Emotion,” The Miracles The TuneSmith Series RLive 5 June 2021 Pala Casino, CA
2021-06-1000 min
The Doctor of Digital™ GMick Smith, PhDHey! Baby What Channels? LIV 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital™ GMick Smith, PhDOnce you have identified the components of your message, it’s time to decide which online channels you want to use to tell your story. Since each channel requires a different format, your creative team should be briefed on how to present the story best for that channel. Building your digital strategy requires answering important questions. Throughout several episodes I have drafted a checklist with a set of items that will help you develop your strategy or validate the one you already have. Here’s the episode with a full list of questions for your reference.Time to answ...
2021-06-0804 min
The Doctor of Digital™ GMick Smith, PhDChapter 5 The Eunuch Burning Serial - The Doctor of Digital™ GMick Smith, PhDI felt Anne slowly backing away.“Will counsel please rise,” the Judge said. Robert motioned for me to stand as were Bill and Anne. Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon Associate ID is thedoctorofdi-20
2021-06-0713 min
The Doctor of Digital™ GMick Smith, PhDLive Miracles! - The Doctor of Digital™ GMick Smith, PhDI interviewed the Miracles live before their concert fifth of June 2021!
2021-06-0614 min
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2021-06-0500 min
The Doctor of Digital™ GMick Smith, PhDChapter 4 The Law is a Process Burning Serial - The Doctor of Digital™“i love you too, my Star & Angel, time to go now. We’ll stay in touch.” “I’m so fucking angry I could scratch your eyes out!”Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon Associate ID is thedoctorofdi-20
2021-06-0313 min
The Doctor of Digital™ GMick Smith, PhDAre You a Tool (Or, Do You Know How to Use Them)? B2B LIII 5-Minute Lunch Lesson The Digital Brown - The Doctor of Digital™ GMick Smith, PhDThe company is a manufacturer of handtools and equipment. Let’s call them TFY (Tools For You). They’re targeting two primary buyer personas: number one, the consumer, who will ultimately be using the tools; and number two, the retail stores where their tools are sold (their distribution channel). According to our checklist questions, you should have different themes of messaging, that will look something like I describe: TFY’s message to the distributor (B2B).Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07H...
2021-05-3105 min
The Doctor of Digital™ GMick Smith, PhDChapter 3 Home, Sweet, Home Burning Serial - The Doctor of Digital™ GMick Smith, PhD“One time I made the mistake of estimating their value from collector magazines. I told Anne that my childhood baseball card was collection 10 to 12 Gs, maybe 15.”I slipped a kids pamphlet entitled, You Can Say No, in her backpack.Welcome to the latest feature on The Doctor of Digital Podcast! This serial will be released chapter by chapter as an unfolding drama. Sign up now for the forthcoming novel release. In the meantime, subscribe, like, & review the Podcast and you won’t miss one exciting episode! Time to answer a quick 4-question survey? Click to ans...
2021-05-3006 min
The Doctor of Digital™ GMick Smith, PhDChapter 2 Father’s Rights Burning Serial - The Doctor of Digital™ GMick Smith, PhD“I’ll bring her when I’m good and ready. I’m her mother and I will decide.” “Cards?”Welcome to the latest feature on The Doctor of Digital Podcast! The Burning Serial will be released chapter by chapter as an unfolding drama. Sign up now for the forthcoming novel release. In the meantime, subscribe, like, & review the Podcast and you won’t miss one exciting episode! Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like...
2021-05-3011 min
The Doctor of Digital™ GMick Smith, PhDChapter 1 Don’t Leave Home Without It Burning SerialNo parent prepares for a child taken.“Look Anne I’ve done all that you asked. Now what? Will you bring Kaitrin back home?”Welcome to the latest feature on The Doctor of Digital Podcast! The Burning Serial will be released chapter by chapter as an unfolding drama. Sign up now for the forthcoming novel release. In the meantime, subscribe, like, & review the Podcast and you won’t miss one exciting episode! Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIO...
2021-05-3033 min
The Doctor of Digital™ GMick Smith, PhDBurning: A Novel by G. Mick Smith Table of ContentsWelcome to the latest feature on The Doctor of Digital Podcast! The Burning Serial will be released chapter by chapter as an unfolding drama. Sign up now for the forthcoming novel release. In the meantime, subscribe, like, & review the Podcast and you won’t miss one exciting episode! Time to answer a quick 4-question survey? Click to answer; thank you! https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!
2021-05-3003 min
The Doctor of Digital™ GMick Smith, PhDAre You a Tool (Or, Do You Know How to Use Them)? 5-Minute Lunch Lesson The Digital Brownbag LII - The Doctor of Digital™ GMick Smith, PhDLet’s consider an example, imagine a company with two different messages to communicate in their digital strategy. The company is a manufacturer of hand tools and equipment. Let’s call them TFY (Tools For You). They are targeting two primary buyer personas: one, the consumer, who will ultimately be using the tools; two, the retail stores where their tools are sold (their distribution channel). Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast plea...
2021-05-2505 min
The Doctor of Digital™ GMick Smith, PhDHow Did Motown Become Political? “What’s Going On,” Marvin Gaye, The TuneSmith Series Q - The Doctor of Digital™ GMick Smith, PhDOn the 50th anniversary of the release the song caused friction within the Motown label because of its political context. Berry Gordy didn’t like the song at all and thought that Marvin was committing career suicide. Behind his back the song was released and it went on to sell worldwide two million copies.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a...
2021-05-2505 min
The Doctor of Digital™ GMick Smith, PhDHow to Market a Hammond Organ, “Like A Rolling Stone,” Al Kooper The TuneSmith Series P - The Doctor of Digital™ GMick Smith, PhDThe song was so far ahead of its time that it is difficult to think about it in context. Every other song from this era is a beloved artifact, forgotten more typically. This song still sits more comfortably on any rock, Americano, or roots music playlist, and sound fresher and more relevant than nearly anything else that might come before or after.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three...
2021-05-2505 min
The Doctor of Digital™ GMick Smith, PhDAre You Blue or Red? 5-Minute Lunch Lesson The Digital Brownbag LI - The Doctor of Digital™ GMick Smith, PhDOnce you know whether you are competing in a red ocean or a blue ocean we can define more questions based on our digital strategy checklist. Are we competing in a very well-known arena where sales will come from grabbing a piece of an existing pie? Or, are we offering something that has a little competition and requires a new market?Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple...
2021-05-2405 min
The Doctor of Digital™ GMick Smith, PhDIs It a Bust or a Boombox? The TuneSmith Series O - The Doctor of Digital™ GMick Smith, PhDFacebook users can stream from Spotify through the Facebook app on iOS or Android. This feature will be available to both free Spotify users and premium subscribers.This is Project Boombox.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon Associate ID is thedoctorofdi-20Kindly consider purchasing the intro song, “The Gu...
2021-05-2004 min
The Doctor of Digital™ GMick Smith, PhDAre You Competing in a Red Ocean or a Blue Ocean? 5-Minute Lunch Lesson The Digital Brownbag L - The Doctor of Digital™ GMick Smith, PhDThere are two sorts of oceans: red oceans and blue oceans. In the red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known; here, companies try to outperform their rivals to grab a greater share of existing demand, and as the market space gets crowded, opportunities for profits and growth are reduced. Products become commodities, and cutthroat competition turns the red ocean bloody. Blue oceans, in contrast, are defined by untapped market space, demand creation, and the opportunity for highly profitable growth. Although some blue oceans are created well beyond existing industry boundaries...
2021-05-1904 min
The Doctor of Digital™ GMick Smith, PhDWhat the Ska? “Israelites,” Desmond Dekkar 5-Minute Lunch Lesson The Digital Brownbag N - The Doctor of Digital™ GMick Smith, PhDLike a cultural barometer, the rise of ska indicates when and where social, political, and economic institutions disappoint their people and push them to reinvent the process for making meaning out of life. When people or groups embark on this process, it becomes even more necessary to embrace expressive, liberating forms of art for help during the struggle. In its history as a music of freedom, ska has itself flowed freely to wherever people are celebrating the rhythms and sounds of hope.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google...
2021-05-1805 min
The Doctor of Digital™ GMick Smith, PhDHow Do You Reach Your Ideal Customers? 5-Minute Lunch Lesson The Digital Brownbag XLIX - The Doctor of Digital™ GMick Smith, PhDSo you’ve defined your ideal customers now, how do you reach them? To reach your target audience in today’s business world, you must have a solid digital strategy in place. You’ll notice I called this a digital strategy rather than a digital marketing strategy, since I believe this goes way beyond marketing. Your digital strategy should flow out from your broader business goals and objectives. It should involve more people than just your marketing team, in fact, it should include all C-level strategists.
2021-05-1704 min
The Doctor of Digital™ GMick Smith, PhDEpisode 108 - The Doctor of Digital™ GMick Smith, PhDA new episode
2021-05-1113 min
The Doctor of Digital™ GMick Smith, PhDWhy Did the Teenagers Rock ‘n’ Roll During the Pandemic of 1957? The TuneSmith Series M - The Doctor of Digital™ GMick Smith, PhDA striking contrast between 1957 and the present is that Americans today appear to have a much lower tolerance for risk than their grandparents and great grandparents. As one contemporary recalled, “For those who grew up in the 1930s and 1940s, there was nothing unusual about finding yourself threatened by contagious disease. Mumps, measles, chickenpox, and German measles swept through our entire schools and towns. . . . We took the Asian flu in stride. We said our prayers and took our chances.“ Perhaps a society with a stronger fabric of family life, community life, and church life was better equipped to withstand the angu...
2021-05-1105 min
The Doctor of Digital™ GMick Smith, PhDNow We Have Developed a Persona—What’s Next? 5-Minute Lunch Lesson The Digital Brownbag XLVII - The Doctor of Digital™ GMick Smith, PhDNow that you know the buyer persona identity for your contacts how do you serve them personalized content? First, try personalizing your landing pages, so they speak specifically to your buyer persona. Many landing page editing programs have dynamic content capabilities that enable you to connect your landing page contact directly to your CRM. You can customize the landing page copy dynamically, so it displays different content depending on the persona.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/edit
2021-05-1005 min
The Doctor of Digital™ GMick Smith, PhDHow Do I Get Found On the Ground? 5-Minute Lunch Lesson The Digital Brownbag XLVI - The Doctor of Digital™ GMick Smith, PhDLocal SEO is all about increasing search visibility for businesses that serve their customers in a focused local geographic area. Any company that is local and serves loyal customers can benefit from local SEO. Local brick and mortar stores like restaurants, bars, laundromats, healthcare practitioners, law offices, and retail stores are all businesses that should be losing local SEO.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for...
2021-05-1005 min
The Doctor of Digital™ GMick Smith, PhDWhat is an Empathy Map? 5-Minute Lunch Lesson The Digital Brownbag XLV - The Doctor of Digital™ GMick Smith, PhDWho is this? Pain points; gain points; what do they want to know? What do they not want to know? Why do they buy from us? Where do they find us?Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon Associate ID is thedoctorofdi-20Consider purchasing the intro song, “Rain,” Ian Hunter.
2021-05-0605 min
The Doctor of Digital™ GMick Smith, PhDWhy Do We Need Buyer Personas? 5-Minute Lunch Lesson The Digital Brownbag XLIV - The Doctor of Digital™ GMick Smith, PhDWin more business and increase your revenue; understand your unique selling points; avoid boilerplate marketing; crafting the perfect message to woo your prospect; and, the missing link in your content strategy.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon Associate ID is thedoctorofdi-20Intro music: “F.B.I,” The Ian Hunter Band
2021-05-0405 min
The Doctor of Digital™ GMick Smith, PhDWho Is the Dandy Who Fell to Earth? “Dandy,” Ian Hunter The TuneSmith Series L - The Doctor of Digital™ GMick Smith, PhDTony Defries, considering that to be a star, you had to act like a star, and with a nod towards Colonel Tom Parker and Elvis Presley, David Bowie was marketed creating an image of stardom and success. As Mott The Hoople and Bowie met, David had just completed recording sessions for the album that would bring worldwide acclaim, The Rise and Fall of Ziggy Stardust and the Spiders from Mars. He had finally focused his storytelling with a staggering record centered on an alien who adopted human form, the concept allowing David to make theatricality with a space fixation and...
2021-05-0205 min
The Doctor of Digital™ GMick Smith, PhDAre You Ready For the Google Update? 5-Minute Lunch Lesson The Digital Brownbag XLIII - The Doctor of Digital™ GMick Smith, PhDStep one page experience, step two fix errors in search console, step three don’t forget to run a site audit, and finally, conclusion don’t wait for Google to roll out the update to see what happens to your website. Unlike most updates, Google is giving you a chance to fix your issues before they roll out the algorithm. So, do yourself a favor and fix them. This way you won’t have to worry about your traffic declining.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfd...
2021-04-2905 min
The Doctor of Digital™ GMick Smith, PhDMark Jamieson Interview Episode #143 - The Doctor of Digital™ GMick Smith, PhDRethinking the role of SEO and Social Media in your search strategy: with Google’s constant algorithm updates, Mark covers how audio and search is essential for everyone. Explore the new strategies for capitalizing on voice search, Web Site FAQs, online directories, influencing marketing strategies and more. Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!
2021-04-2213 min
The Doctor of Digital™ GMick Smith, PhDIs this the Age of Aquarius? The TuneSmith Series K - The Doctor of Digital™ GMick Smith, PhDThe genius marketing of Woodstock 1969 by any marketer will tell you to set goals, and the four entrepreneurs behind Woodstock ‘69 were optimistic with theirs. John Roberts, Joel Rosenman, Artie Kornfeld, and Michael Lang created Woodstock Ventures with success in mind. They were all 27 or under, with just two being involved in the music industry in some way, shape, or form. They mapped out their marketing strategy and had the best worldwide musicians in mind to play. With their hard work, a few ads, and word of mouth, they expected a turnout of 40,000. They wanted a turnout of around 200,000 and planned fo...
2021-04-2105 min
The Doctor of Digital™ GMick Smith, PhDHow D’ya Brand ‘Da Blooz? The TuneSmith Series J - The Doctor of Digital™ GMick Smith, PhDBlues artists are master storytellers. Through the music they tell amazing stories of struggle, sorrow, joy, and well, more struggle. It’s the blues after all. Through it all many artists found their own unique voice and have created their own distinctive brand of blues. And with it, adoring fans that follow them feel a connection to the particular brand of blues that they play. As a social media strategist, I’ve often thought about the lessons I’ve learned from listening to my heroes. Here are three top links between branding and the blues: simplicity, passion, and character.Ti...
2021-04-2005 min
The Doctor of Digital™ GMick Smith, PhDWho Is Watching Me? 5-Minute Lunch Lesson The Digital Brownbag XLII - The Doctor of Digital™ GMick Smith, PhDOnce you have conducted your market research and have your completed competitive analysis report in hand, use your newly gained insights to develop a digital marketing strategy that will drive results for your business. Your objective is to create a plan that has your customers and their experience with your brand at the center of your activities. By continually analyzing your results and refining your tactics, you will have a better chance of remaining relevant to your customers and retaining them as loyal fans of your products and services.Time to answer a quick 4-question survey? Click to...
2021-04-1505 min
The Doctor of Digital™ GMick Smith, PhDWho Keyed Me? 5-Minute Lunch Lesson The Digital Brownbag XLI - The Doctor of Digital™ GMick Smith, PhDThe keywords that a website ranks for can reveal a lot about your competitor’s strategy. Download their top 100 Google ranking results, highlight which keywords your competitors rank for in the top 30 Google results, and filter and categorize them: branded, non-branded, information, research, and intention or commercial.Keying according to the Urban Dictionary is: 1. The act of scraping the sharper point of a car key across the windshield or front door of a car, making a screeching sound and leaving a large scratch in the paint. Often performed in anger or spite: or vandalism. Time to...
2021-04-1405 min
The Doctor of Digital™ GMick Smith, PhDHow Do I Jones My Competition? 5-Minute Lunch Lesson The Digital Brownbag XL - The Doctor of Digital™ GMick Smith, PhDHow do I beat my competition? Check their reviews, review their social media, competitor product summaries, strategies used by your competitors, Google ads, remarketing and banner advertising, and SEO.Jonesing according to the Urban Dictionary is to have a strong need, desire, or craving for something. For example, in the Cheech and Chong song, "Basketball Jones, I got a basketball jones, I got a basketball jones . . . ."https://www.youtube.com/watch?v=DlhWPVJNAOoTime to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0...
2021-04-1305 min
The Doctor of Digital™ GMick Smith, PhDWhat the Google FLoC? 5-Minute Lunch Lesson The Digital Brownbag XXXIX - The Doctor of Digital™ GMick Smith, PhDThe third-party cookie is dying, and Google is trying to create its replacement. No one should mourn the death of the cookie as we know it. For more than two decades, the third-party cookie has been the linchpin in a shadowy, seedy, multi-billion dollar advertising surveillance industry on the web; phasing out tracking cookies and other persistent third-party identifiers is long overdue. However, as the foundations shift beneath the advertising industry, its biggest players are determined to land on their feet.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com...
2021-04-1205 min
The Doctor of Digital™ GMick Smith, PhDWhat Are Competitor Strengths & Weaknesses? 5-Minute Lunch Lesson The Digital Brownbag XXXVIII - The Doctor of Digital™ GMick Smith, PhDOnce you have your list of online competitors, drill down further into their online presence, and review how their SEO has been performing. You can compare their information over the past 24 months to uncover: their estimated ad spend on search advertising, specific months when they engage in search engine advertising, the keywords they target in the ad copy they use to attract search engine visitors, their SEO traffic volume over time as this metric tells you whether they are active with SEO.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google...
2021-04-1205 min
The Doctor of Digital™ GMick Smith, PhDEric Cook Interview Episode #142 - The Doctor of Digital™ GMick Smith, PhDEric helps community banks build their digital strategy and community bankers build a personal brand via online and social strategies. Digital strategist, public speaker, educator and mentor, and the #TheLinkedBanker.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon Associate ID is thedoctorofdi-20
2021-04-0814 min
The Doctor of Digital™ GMick Smith, PhDHow Do I Do Competitive Analysis & Research? 5-Minute Lunch Lesson The Digital Brownbag XXXVII - The Doctor of Digital™ GMick Smith, PhDOften business owners talk about how well they feature in a competitive space and online marketing. However, they may not focus on their competitors and instead concentrate on how well their business is doing. True enough, but unless you benchmark your business against others in your industry, you may not know how digitally advanced you are in all areas. Benchmarking will help you set goals to at least match or surpass your competitors in the digital space. It will also allow you to potentially pick up a few great ideas from the competition and execute them better.Time...
2021-04-0805 min
The Doctor of Digital™ GMick Smith, PhDProAmerica360.com Haydee Sperling Interview Episode #141 - The Doctor of Digital™ GMick Smith, PhDInnovator, fierce, standing up for what is right, networking patriotic Americans. Voting in the ballot box is crucial, but so is the vote we offer every time we spend our dollars.*Hire Conservative Professionals*Small Business Owner Networking /Job postings*Finding Local Clubs and National organizations*Buy Made in the USA products*Discover Conservative Celebrity /Book toursTime to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast...
2021-04-0616 min
The Doctor of Digital™ GMick Smith, PhDWhat Marketing Funnel Leads to Success? 5-Minute Lunch Lesson The Digital Brownbag XXXVI - The Doctor of Digital™ GMick Smith, PhDIs your contact set up in such a way that it creates a marketing funnel for your potential clients?Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon Associate ID is thedoctorofdi-20
2021-04-0505 min
The Doctor of Digital™ GMick Smith, PhDWhat Audits Lead to Success? 5-Minute Lunch Lesson The Digital Brownbag XXXV - The Doctor of Digital™ GMick Smith, PhDAnalyzing your market, your products, or services, and your competition by critical audits.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon Associate ID is thedoctorofdi-20
2021-04-0504 min
The Doctor of Digital™ GMick Smith, PhDHow is My Project Managed? 5-Minute Lunch Lesson The Digital Brownbag XXXIV - The Doctor of Digital™ GMick Smith, PhDYour project is managed realizing that both parties have responsibilities within the project. Defining who is responsible for which parts of the project will set immediate expectations as to who is doing what.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon Associate ID is thedoctorofdi-20
2021-04-0205 min
The Doctor of Digital™ GMick Smith, PhDHow Do I Begin With Google Analytics? 5-Minute Lunch Lesson The Digital Brownbag XXXIII - The Doctor of Digital™ GMick Smith, PhDUltimately, I’ll show you how to create an implement an account, set up views and filters, read basic reports, set up dashboards, perform basic analytics, and set up goals and campaign tracking.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon Associate ID is thedoctorofdi-20
2021-04-0204 min
The Doctor of Digital™ GMick Smith, PhDJason McCoy Interview Episode #140- The Doctor of Digital™ GMick Smith, PhDJason is a top WSI consultant who has worked for the company for almost 4 years, and he worked for AT&T for over 17 years, he holds a bachelors degree from Iowa State University and an MBA in marketing from Roosevelt University.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon Associate ID is thedoctorofdi-20
2021-03-3114 min
The Doctor of Digital™ GMick Smith, PhDEpisode #139 What Are Heavenly Steps to Attracting More Qualified Leads Online? - The Doctor of Digital, G.Mick Smith, PhDWhat is a lead? The seven step framework; recap and summary; determine your revenue goals; understand your buyer personas and their journey; create the content and funnel that is right for you; and test, try out, learn, measure results and iterate.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon Associate ID is thedoctorofdi-20
2021-03-2514 min
The Doctor of Digital™ GMick Smith, PhDWhy Was “Hey Jude” a Hit But "Revolution” Wasn’t? The Beatles, The TuneSmith Series, Episode I - The Doctor of Digital, G.Mick Smith, PhDDeconstructing the marketing messages behind the Beatles' song "Revolution" or why "Hey Jude" was the hit and "Revolution" wasn't. Marketing “Revolution” normalized the everyday wearing of sports shoes. Many years later, the daily wearing of shoes designed for professional athletes is a normal part of consumer culture, demonstrating how society can live in the legacy of extraordinary marketing campaigns. Indeed, the possibility that so many people are wearing these shoes because Lennon, meditating in India, decided to address the politics of 1968, as a reminder that the collision of culture and politics in a medium of marketing can often create the most...
2021-03-2405 min
The Doctor of Digital™ GMick Smith, PhDWhy “The Revolution Will Not Be Televised”? by Gil Scott-Heron The TuneSmith Series, Episode H - The Doctor of Digital, G.Mick Smith, PhDThe song is a poem and song recorded in 1970; repressive regimes and sports owners now appropriate this revolutionary and classic ‘60s slogan. Today, sports and controversy go hand-in-hand, I wonder what Scott-Heron would think of the appropriating, marketing, and selling of his revolutionary song?Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon Associate ID...
2021-03-2305 min
The Doctor of Digital™ GMick Smith, PhDRemember the ‘60s? "The Times They Are A-Changin,'" Bob Dylan, The TuneSmith Series, Episode G - The Doctor of Digital, G.Mick Smith, PhDCase study of the digital marketing of Bob Dylan. Individuals from traditional religious and moral backgrounds, i.e., Christian gospel singers, social justice folk singers, and symbolically at the forefront Bob Dylan (who is Jewish), are in the forefront of liberal social change in the civil rights movement and early anti-war efforts. They view activism as an application of their Judeo-Christian freedom and justice principles.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast...
2021-03-1905 min
The Doctor of Digital™ GMick Smith, PhDEpisode #138 Gabor Markus Interview - The Doctor of Digital, G.Mick Smith, PhDThe interview for today is Gabor Marcus from Geneva Switzerland and we had a chance to talk to our expert who simplifies the Internet, helps entrepreneurs, marketers, and students who are digitizing their business, be successful, go digital!Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon Associate ID is thedoctorofdi-20
2021-03-1713 min
The Doctor of Digital™ GMick Smith, PhDEpisode #137 Carlos Guzman Interview - The Doctor of Digital, G.Mick Smith, PhDDigital marketing, public speaking, web development, search engine optimization, blogging, search engine marketing, social media marketing, demand generation, marketing consulting, and market research!Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon Associate ID is thedoctorofdi-20
2021-03-1014 min
The Doctor of Digital™ GMick Smith, PhDEpisode #136 Cormac Farrelly Interview - The Doctor of Digital, G.Mick Smith, PhDDigital strategist and creative marketer helping food and beverage companies grow their business online!Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon Associate ID is thedoctorofdi-20
2021-03-1015 min
The Doctor of Digital™ GMick Smith, PhDEpisode #135 Chuck Bankoff Interview - The Doctor of Digital, G.Mick Smith, PhDCharter and private school marketing specialist Chuck Bankoff shares his thoughts on digital marketing.Here is a brief excerpt: how did you get into digital marketing in the first place?“Over 20 years ago just when NAFTA became a thing and I was just high enough on the corporate totem pole to realize that since I was in special projects that I was in the process of outsourcing my own job. Everyone else I knew was just waiting for that inevitability to happen. I started looking into different options and at that time there was this thing ca...
2021-03-0414 min
The Doctor of Digital™ GMick Smith, PhDXXXII Supplier Service Level Agreements, 5-Minute Lunch Lesson The Digital Brownbag - The Doctor of Digital, G.Mick Smith, PhDA service level agreement (SLA) is a contract between a service provider and the end-user that defines the level of service expected from the service provider. It is essential that you understand the service level agreement of each supplier you work with so you know what kind of timelines to expect when working with them.Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and...
2021-03-0204 min