Shows
Rockstar CMO FMThe Rockstar CMO Studio - The Gartner CMO Quarterly ReportThis week, our usual co-host, Jeff Clark, is back from vacation, and he and Ian Truscott dive into the latest Gartner CMO quarterly report, which is available to non-clients in exchange for an email address.
As is the editorial policy of the show, they pull 5 f’in’ things from the report that caught their eye:
Investing in Customer Understanding
Budgeting Challenges for CMOs
Maximizing ROI through Technology and Process
CMOs and Growth Strategy
Advanced Budgeting Techniques
As always, we welcome your feedback. If you have a sug...2025-08-1335 min
Rockstar CMO FMThe Rockstar CMO Studio: Cathy at CMS ConnectThis week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and our host Ian Truscott grabs her after day 1 of CMS Connect 25, a gathering of content management professionals in Montreal, and she shares the latest talking points from the world of content management.
Some talking points from this week:
CMSs are still valid and necessary for digital experiences, but digital experience platforms (DXPs) are not a thing.
The death of the website is bullshit, and the CMS plays a key role in management and orchestration across a...2025-08-0633 min
The Fractional CMO PodcastSeason 2: The Fractional CMO Podcast - Jamie Gilbert-Smith of Occam StrategyFor our second episode of The Fractional CMO Podcast, we are joined by Jamie Gilbert-Smith, from Occam Strategy — a marketing powerhouse who’s helped brands cut through the noise with clarity, confidence, and creative thinking. He’s got thoughts on aligning brand and business strategy, moving fast without breaking things, and why marketing doesn’t need to be complicated to be effective.
Jamie's LinkedIn - linkedin.com/in/jamie-gilbert-smith-b777726
Occam Strategy - https://www.occamstrategy.au/
We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podc...2025-08-0135 min
Rockstar CMO FMA Rockstar CMO Solo Special: Creating a Real First 90 day PlanThis week, with Jeff still on his long holiday to the Nordics, Ian goes solo and shares a recent experience of being asked to create a 90-day plan as part of a CMO selection process.
Using the framework he and Jeff created - The 5 F’in’ Marketing Fundamentals - Ian shares how he then built the plan, the structure of the deck, and some tips on what to include.
Enjoy!
—
The Links
The people:
Ian Truscott on LinkedIn and Bluesky
Mentioned this week:
Rockstar...2025-07-3121 min
The Fractional CMO PodcastSeason 2: The Fractional CMO Podcast - Kristy Hunter of Hunter Marketing Co.For our first episode of The Fractional CMO Podcast, we are joined by Kristy Hunter from Hunter Marketing Co. where we discuss the unique role of a fractional CMO and how they differ from traditional consultants. Learn how they integrate into businesses, offering strategic insights and hands-on implementation to drive success.
Kristy's LinkedIn - https://www.linkedin.com/in/kristyhunter-marketingspecialist/
Hunter Marketing Co. - https://www.huntermarketing.co/
We love to know what you think so, give us a rating and review on Apple Podcast. Rate Our Podcasts
Subscribe to our YouTube channel to...2025-07-2437 min
Rockstar CMO FMThe Rockstar CMO Studio: 5 F'in' Things That Simon Learned over a BeerThis week, Jeff continues his vacation, so our host, Ian Truscott, is joined by Simon Daniels, a marketing and revenue operations expert and former Forrester analyst, as well as a returning guest of the show.
In this episode, they dig into a LinkedIn post that Simon shared, referring to him catching up on some reading on campaign modelling over a beer.
Dubbed "5 things that Simon learned over a beer that we suspect he already knew", the chaps discuss:
The definition of a campaign
Comments on the Forrester campaign model
H...2025-07-2341 min
Women in B2B Marketing112: Marketing That Sells: Lessons from a Dual CMO-CRO - with Shachar Orren, Co-founder, CRO, & CMO at EX.COIn this episode of Women in B2B Marketing, host Jane Serra chats with Shachar Oren, co-founder, CRO, and CMO at EX.CO—a rare triple-title leader with a journalist’s storytelling soul and a sharp eye on revenue.Shachar’s unconventional journey from writing film reviews to building a video-first adtech company is full of insight for any marketer navigating career pivots, cross-functional leadership, and the ever-blurry line between brand and revenue. She shares what it’s really like owning both sales and marketing, how it’s changed her approach as a CMO, and why she believes m...2025-07-2339 min
Rockstar CMO FMThe Rockstar CMO Studio: Budget Research HitsThis week, our host, Ian Truscott, and Principal Analyst at Cleantech Insiders, Jeff Clark, return to the topic of budget benchmarking, sharing six hits from six industry reports.
Yes, SIX, completely ignoring the editorial policy of 5 f’in’ things.
The six highlights they discuss:
Marketing budgets are in decline (or are they?)
Comparing apples with apples
Expectations management
Martech is down, paid media up
Data & analytics is marketing’s biggest challenge
The mandatory mention of AI
As always, we welcome your feedback...2025-07-1637 minWomen in B2B Marketing111: From Agency Hustle to CMO Truth Teller: Building Brands, Teams, and Backbone - with Natalie Cunningham, 2x SaaS CMOIn this episode of Women in B2B Marketing, host Jane Serra sits down with Natalie Cunningham, a two-time SaaS CMO, former agency leader, and one of LinkedIn’s most refreshingly honest voices in marketing.Natalie’s journey from rural Tennessee to the C-suite is packed with lessons on resilience, leadership, and pushing past “professional” expectations. She opens up about what it really means to step into a CMO role, lead through rebrands, and advocate for yourself—without shrinking your voice.Jane and Natalie explore:The real difference between being a VP and a CMO (beyon...2025-07-0949 min
Rockstar CMO FMThe Rockstar CMO Studio: Cathy’s Orchestrated ContentThis week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio and Ian and Cathy dive into content operations and orchestration.
Is it more inside baseball wordy word bullshit, a technology platform or something that organizations really care about?
Some talking points from their conversation:
Understanding content operations and orchestration
The role of technology in content operations
Content strategy and audience engagement
Overcoming resistance to change in content operations
Generative AI and its impact on content operations and orchestration2025-07-0228 min
CMO SchoolInside Lori Harder’s Marketing Strategy: Why She Hired a Fractional CMOWhat does it actually look like to support a high-level founder as a Fractional CMO or strategic marketing partner?In this episode, I’m joined by my client Lori Harder, founder of Glōci, host of the podcast Earn Your Happy, and founder of multiple 7-figure brands - for a candid conversation about what high-growth founders need from their marketing leadership.We’re breaking down what made Lori decide to bring in strategic marketing support, how to build trust (and what breaks it), and what marketers need to understand if they want to work with found...2025-07-0239 min
Rockstar CMO FMRockstar CMO Studio: Budget BenchmarkingThis week, our host, Ian Truscott, and Principal Analyst at Cleantech Insiders, Jeff Clark, dive into budget benchmarks as Ian picks Jeff's brain about his experience doing this for enterprise clients at Forrester.
They discuss Jeff’s 5 tips:
Why is benchmarking important?
Don’t confuse a peer set with your competitive landscape
Comparing apples with apples - STARS model
Understand what the benchmark considers to be marketing budget
Determine the timeframe to align with benchmarks and goals
As always, we welcome your feedback. If you have...2025-06-2535 min
Rockstar CMO FMRockstar CMO Studio: What say you Simon?This week, our host, Ian Truscott, and our resident marketing strategist and former Forrester Research Director, Jeff Clark, are joined by a previous guest, friend of the show and former Forrester Analyst, Simon Daniels, now sharing his revenue and marketing operations expertise as an independent consultant with Percassity Associates.
Recently, Simon has attended the 6Sense Inspire event in London and in keeping with the editorial policy of the show, Simon shares 5 F’in’ key takeaways from the event, and it’s not all about intent data, as the chaps discuss:
Adoption of buying groups and ditchi...2025-06-1839 min
Rockstar CMO FMThe Rockstar CMO Studio: 5 F'in' Event TipsThis week, our host, Ian Truscott, and our resident marketing strategist and former Forrester Research Director, Jeff Clark, discuss event planning.
Inspired by a recently published report from Forester that shared that, for the second consecutive year, budgets are flat or down for two-thirds of event teams.
In this episode, they discuss:
Make each event part of an existing campaign
Defining the event goals
Determine who can deliver your audience
Considering the audience spread across events
Planning and execution cross functional collaboration
As...2025-06-1136 min
The CMO Suite Hosted By Sean HalterDon't miss Mat Zucker, CMO at Prophet, on this episode of The CMO Suite podcast - Presented by MiO Marketplace and Hosted by Sean Halter.Don't miss Mat Zucker, CMO at Prophet, on this episode of The CMO Suite podcast - Presented by MiO Marketplace and Hosted by Sean Halter.2025-06-1131 min
Rockstar CMO FMThe Rockstar CMO Solo: Creating ART with Content MarketingAs it’s Saturday, you may be expecting our host Ian Truscott to be sipping a cocktail and picking the brains of Robert Rose in the Rose & Rockstar, our virtual bar. However, an overrunning appointment means Robert didn’t make it to the bar, so Ian goes solo.
For this last-minute solo, Ian picks a topic he recently shared in a webinar for Marketing Profs - “The ART of Content Marketing” - where he shares the role content marketing plays in creating Awareness, Revenue, and Trust.
The main points Ian makes this week:
Marketing...2025-06-0738 min
Rockstar CMO FMThe Rockstar CMO Studio: Cathy on AcquisitionsThis week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio. Inspired by Salesforce's acquisition of Informatica, they discuss their experiences with acquisitions.
Some talking points from this week:
Salesforce's acquisition of Informatica aims to enhance Salesforce's data management and AI capabilities, but the company has a mixed track record.
The need to understand the different motivations for an acquisition and what has driven the transactions.
Some examples of good Martech acquisitions, and what makes a good acquisition for both the team, financially, and the clien...2025-06-0434 minThe CMO Suite Hosted By Sean HalterDon't miss Randi Stipes, CMO, The Weather Company, on this episode of The CMO Suite podcast - Presented by MiO Marketplace and Hosted by Sean Halter.Don't miss Randi Stipes, CMO, The Weather Company, on this episode of The CMO Suite podcast - Presented by MiO Marketplace and Hosted by Sean Halter.2025-06-0431 min
Rockstar CMO FMThe Rockstar CMO Studio: Being the Voice of the MarketThis week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark discuss a new role for the CMO, being the voice of the market, not just of marketing.
In this episode, they discuss:
CMOs should shift from being just marketers to market analysts.
Understanding internal stakeholders' needs
Build credibility by creating relevant internal content
Leveraging external networks enhances the CMO's credibility.
How this all helps the CMO to be a strategic partner
As always, we welcome your feedback. I...2025-05-2838 min
Rockstar CMO FMThe Rockstar CMO Studio: The Post Sale CMOThis week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark discuss the role of the CMO and marketing post-sale, in reducing churn, increasing customer lifetime value, and loyalty in a B2B SaaS environment where there is reduced friction to switch.
In this episode, they discuss:
Customer loyalty in the experience economy
Five CMO considerations for customer loyalty
Managing the brand gap
Nurturing customer relationships
Formalizing customer advocacy programs
As always, we welcome your feedback. If you h...2025-05-2134 minWomen in B2B Marketing105: The Playbook for Your First 90 Days as a Marketing Leader - with Leela Gill, Full-Stack B2B CMO | REPLAY EP 04** Originally published on January 4, 2023 **This episode is an early gem from when the podcast first launched and features the incredibly sharp Leela Gill, a three-time CMO and builder of high-growth B2B teams. Her advice on navigating the first 30-60-90 days in a new marketing leadership role is timeless. And her take on KPIs, internal branding, and enabling your sales team as thought leaders? Still fire.It’s one of those episodes I come back to often, and I hope you’ll find value in it too.Want a follow-up with Leela? Drop...2025-05-2133 min
Rockstar CMO FMThe Rose & Rockstar: Short Measures and Podcast LessonsWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, following a discussion about alcohol measures in Scotland, Ian asks Robert about lessons from his successful podcast and if he’d start This Old Marketing today. Some of the things they discussed:
Building an audience before launching a podcast
Video offers better discoverability than audio alone
The...2025-05-1724 min
Rockstar CMO FMRockstar CMO Studio: The Soft Stuff is the Hard StuffThis week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark revisit a topic they discussed 3 years ago in episode 118 - the hard stuff of getting the soft stuff right when implementing marketing technology.
They cover five things to consider:
#1 Identify business needs
#2 Develop new processes.
#3 Develop new skills
#4 Manage change
#5 Measure success.
As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in to...2025-05-1438 min
Rockstar CMO FMThe Rockstar CMO Studio: Cathy’s Take on 90 DaysThis week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and our host Ian Truscott gets her take on a marketing leader's first 90 days.
Some talking points from this week:
Cathy is a fan of the first 30/60/90 day plans - but also day 1 and week 1
The first 30 days are about listening and building trust
The importance of a comms plan
Where measurement, data, and analysis fit in
Employee engagement as part of marketing amplification
Focus on leveraging team s...2025-05-0741 min
Rockstar CMO FMThe Rockstar CMO Studio: First 90 Days of the CampaignThis week, Ian and Jeff continue to discuss the CMO’s first 90 days, focusing on the fourth of their 5 F’in’ Marketing Fundamentals - The Campaign.The first three fundamentals are primary inputs to when and how you communicate to your customers and prospects, and this fundamental is where the rubber hits the road as you use that insight and content to engage with relevant, customer-centric campaigns. Clearly, in the first 90 days, this is primarily about listening and understanding what is working, and Ian and Jeff outline five steps to this process:
Focus on a custom...2025-04-2333 min
Rockstar CMO FMThe Rockstar CMO Studio: First 90 Days of the StoryThis week, Ian and Jeff continue to discuss the CMO’s first 90 days, focusing on the third of their 5 F’in’ Marketing Fundamentals - The Story, which is developing a content marketing strategy. The five steps they discuss this week
Know why you are creating a content strategy
Doing the knowledge
Being useful
Understanding why you
Launch it like a product
As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below. Enjoy!2025-04-1630 min
Rockstar CMO FMThe Rockstar CMO Studio: Going Nuts for a MasterplanThis week, Ian and Jeff continue to discuss a CMO’s first 90 days, focusing on the third of their 5 F’in’ Marketing Fundamentals - The Masterplan, plus a bonus conversation about nuts. Some talking points from this week:
Aligning marketing with business objectives and defining measurable goals and OKRs
Assessing dependencies and evaluating the tech stack
Balancing short-term wins with long-term strategy
Adapting your master plan
As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using th...2025-04-0934 minThe CMO Suite Hosted By Sean HalterDon't miss Radhika Duggal, CMO Major League Soccer, on this episode of The CMO Suite podcast - Presented by MiO Marketplace and Hosted by Sean Halter. This weeks episode in sponsored in part by YouConnex - True Transparency in the biddable media space.Don't miss Radhika Duggal, CMO Major League Soccer, on this episode of The CMO Suite podcast - Presented by MiO Marketplace and Hosted by Sean Halter. This weeks episode in sponsored in part by YouConnex - True Transparency in the biddable media space.2025-04-0927 min
Rockstar CMO FMThe Rockstar CMO Studio: Cathy, Fields, and MeadowsThis week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio. This week, she and Ian discuss localization, which remains a hot topic when publishing content, and she shares her experience working with international clients. Some talking points from this week:
Companies often confuse translation and localization
The stats that show the benefits of good localization
Local knowledge is vital for cultural awareness
Content strategies often fall apart when treated as an afterthought
Localization impact on UX and creative
AI and technology alone cannot solve localization challenges.
A...2025-04-0336 min
Rockstar CMO FMThe Rockstar CMO Studio: First 90 Days of KnowledgeThis week, Jeff Clark is back to kick off a new series about a CMO’s first 90 days, and this week, he and our host, Ian Truscott, focus on the first of their 5 F’in’ marketing fundamentals - The Knowledge - and the first steps of figuring out the current situation.In this discussion, they cover:
Recap on the 5 B2B F’in’ Marketing Fundamentals
The STARS model and market and category analysis
Customer insights and understanding the ideal customer profile
Effective communication
Assessing success and identifying areas for improvement
Collaboration with sales and other de...2025-03-2638 min
Rockstar CMO FMThe Rockstar CMO Studio: Simon Saves the MQL (Kidding!)This week, marketing and revenue operations expert Simon Daniels joins Ian after a two-year break working with Forrester to discuss how we define the discipline of revenue operations, how this sits with sales operations and marketing operations, and how we should implement this function. In this discussion, they cover:
Revenue operations, marketing, sales, and customer success operations.
The organizational structure for RevOps varies by business context.
Collaboration between sales and marketing
The death of the MQL
Understanding the buying group and metrics for revenue and pipeline health
The key technology an...2025-03-1943 min
Rockstar CMO FMThe Rockstar CMO Studio: Cathy Comms ChatThis week, Cathy and Ian discuss communication, inspired by some evergreen advice on email best practices that spills into a chat about general management training, personality types, and how employees are expected to figure it all out on their own.
Communication tools best uses
The need for communication skills training
Evolving communication practices
Working on the communication culture in your organization
Understanding personality types
Management skills and how to reward individual contributors
As always, we welcome your feedback. If you have a suggestion for a topic that is h...2025-03-1228 min
ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric ReadingerHow To Be A Fractional CMO | GIRTHYpod ep. 481 | Law Smith @LawSmithWorks & Eric ReadingerNothin’ says lovin’ like something from the oven... GIRTHY hosted by Law Smith @LawSmithWorks and Eric Readinger... Here's the episode description we totally wrote: Let’s Talk Fractional CMOs: What They Are and Why They’re Awesome 🚀 Fractional CMO? What’s That? Think of a fractional Chief Marketing Officer (CMO) as your business’s secret weapon. You get all the strategy, execution, and performance tracking of a full-time CMO—without the full-time price tag. It’s like renting a marketing genius instead of buying one. Law Smith breaks it all down on Dean Waye’s podcast, where he spills the tea on what a fraction...2025-03-1129 min
Rockstar CMO FMThe Rockstar CMO Studio: Awareness SNAFUsThis week, former Forrester Research Director Jeff Clark and Ian Truscott, a CMO and not a rockstar, dive into their AMPED B2B buyers' journey to explore 5 SNAFUs a buyer might discover when they are in that phase and what we as marketers can do about it. The 5 SNAFUs they discuss:#1 Lack of understanding the problem or potential solution #2 Does any other business have this problem? #3 Who else (internally) feels this pain? #4 Unable to invest the time #5 Can I get executive buy-i...2025-03-0636 min
Rockstar CMO FMThe Rockstar CMO Studio: Thomas Peham, GEO and OtterlyThis week, experienced B2B CMO Thomas Peham is back for a chat with Ian about how generative AI affects search and a new project he is working on - Otterly.ai - and how he is finding life as a founder and start-up marketer. They discuss:
The rise of generative AI is reshaping marketing strategies
SEO is evolving with the introduction of AI search engines
Marketers must adapt to the declining organic traffic due to AI
Content management systems need to evolve to meet new demands
Creative marketing strategies can help startups s...2025-02-2738 minCMO SchoolWelcome to CMO School for Marketers and Fractional CMOsWelcome to CMO School, the go-to podcast for marketers who are ready to level up. I’m Jess Shirra, a Fractional CMO, marketing strategist, and founder of Fractional CMO School. After 15+ years leading marketing for brands like Lululemon, Pottery Barn, Strava, Jenna Kutcher, and Lori Harder, I’m here to pull back the curtain on what it really takes to drive growth, lead strategy, and step into your next chapter.Expect expert insights, real talk about what works (and what doesn’t), and actionable strategies to help you think like a CMO—whether you’re climbing the ladder or...2025-02-2101 min
Rockstar CMO FMThe Rockstar CMO Studio: Brand Awareness, Perceptions and PreferenceThis week, Jeff Clark, former Forrester Research Director and CMO, not a Rockstar, Ian Truscott discuss some practical advice on how to measure brand, and in this week’s chat, they cover:
The Value of Brand in B2B Measurement
Understanding Brand Awareness
Perception: What Do Customers Think?
Preference: Measuring Customer Loyalty
Operationalizing Brand Metrics
The Cumulative Effect of Marketing Strategies
As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below. E...2025-02-1933 min
Rockstar CMO FMThe Rockstar CMO Studio: Broken B2B MeasurementThis week, Jeff Clark, former Forrester Research Director, was inspired by one of his old Forrester chums to discuss what’s wrong with B2B measurement. So, in this episode, he and Ian cover the following 5 points:#1 - Buying complexity obscures so much#2 - Technology sprawl gives us fractured data#3 - AI-inflated hope drives an expectation gap#4 - Measurement can’t keep up with a renewed emphasis on reputation investment#5 - Exec Team is Not Onboard with What You’re ReportingAs alw...2025-02-1241 min
The CMO PodcastScott Galloway & Tim Armstrong // CMO Podcast Alumni ReunionThis May, Jim will celebrate six years of The CMO Podcast. He has had the opportunity to welcome over 330 marketing leaders to this show, many of whom have become friends, and of each other. Well in 2025, we are looking to lean more into this community, by hosting reunions, in-person and virtual. So for this week’s episode, we kick it off with a bang as Jim welcomes Tim Armstrong, founder and CEO of Flowcode, and author, professor, entrepreneur and fellow podcaster, Scott Galloway, back to the show. Both were early guests all the way back in 2019.This ep...2025-02-1250 min
Rockstar CMO FMThe Rockstar CMO Studio: Making the Dream Work with CathyThis week, Cathy McKnight, Chief Problem Solver at Seventh Bear joins Ian in the Rockstar CMO studio to chat about teamwork. They cover:
The Importance of teamwork in marketing
Understanding team dynamics and collaboration
The concept of “the collaboration edge”
Measuring success and shared purpose
The dreaded “breaking the silos”
Understanding organizational goals and OKRs
Diagnosing and addressing organizational challenges
The 3 C’s - Clarity, Connection, and Cadence
As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the...2025-02-0535 min
Rockstar CMO FMThe Rockstar CMO Studio: 5 SNAFUs on the MuseThis week, Jeff Clark and Ian Truscott dig into the Muse stage of the Rockstar CMO buyer's journey, called AMPED (Awareness, Muse, Purchase, Engage and Develop), and leverage Jeff’s expertise in advising B2B buyers to explore five challenges they face at this early inspiration stage of the buyer’s journey and how vendor marketers can help. They list five potential SNAFUs:#1 – Unable to collaborate with key internal decision-makers #2 - Overcoming FOFU (Fear of F’in’ Up)#3 – Not knowing the full requirements of a solution ...2025-01-2939 min
Rockstar CMO FMRockstar CMO Solo: Tune in to the Business and it’s ICPDue to a loss of internet for his virtual bar buddy Robert, instead of his scheduled visit to the Rose and Rockstar, Ian goes solo and shares some thoughts planned for his book about tuning into the business when you first get a marketing leadership gig, discovering the market and the ideal customer profile for your B2B product or service. In this solo performance, he shares:
The Five B2B Marketing Fundamentals
Understanding Business Objectives
Evaluating Company Status with the STARS Model
Market Understanding and Customer Profiles
Market Dynamics a...2025-01-2538 min
Rockstar CMO FMThe Rockstar CMO Studio: Does The World Need Another F’in’ Buyers Journey?This week, Jeff Clark and Ian Truscott get amped about buyers journey models, unveiling the Rockstar CMO buyers journey, called AMPED, riffing off the greatest hits of their favorite models from AIDA, Gartner, Forrester, and Pedowitz Group. The model they discuss:
Awareness - The buyer becomes aware they have a problem that can be solved
Muse - The buyer is looking for inspiration and finding the solution
Purchase - The buyer is now evaluating the solutions and making a decision
Engage - The buyer is now a customer, and we nee...2025-01-2237 min
Rockstar CMO FMThe Rockstar CMO Studio: Aligning Budget and ChannelsThis week, Jeff Clark is back from his holidays and returns to the marketing studio, where he and host Ian Truscott are inspired by some new research from Spark Toro that they share in a blog article “If your audience’s sources of influence and your marketing budget don’t align, you’re gonna have a bad time” about some of the discrepancies between what channels are influential and how much we invest in them.They discuss:
Understanding the full investment in each channel, including the level of effort and tools and...2025-01-1631 min
Rockstar CMO FMThe Rockstar CMO Studio: 5 Content Marketing Predictions with Cathy McKnightIt’s a New Year and a change on the podcast as we split the show into two parts: The Studio, which will drop on Wednesdays, and The Bar (The Rockstar & Rose), which will drop on Saturdays. This week in The Rockstar CMO Studio, Cathy McKnight joins Ian to share her opinions on five content marketing predictions for 2025 that they plucked from a splendid collection of over 40 predictions and trends assembled by the Content Marketing Institute.Some get a “hell yeah”, while others, maybe not so much. ...2025-01-0842 min
Rockstar CMO FMThe 5 Reasons a CMO Gets Fired EpisodeIt's a shorter show this week, as it’s just Jeff and Ian, as Robert was on a plane and not in the bar. Jeff picks a hot topic as he drops the mic on his contributions to the podcast this year before he goes off on his holiday break: 5 reasons why CMOs get fired. Jeff crosses the aisle from Forrester to Gartner as he is inspired by a LinkedIn post by Chris Ross, Vice President and Analyst at Gartner for CMOs / Marketing, who shares some recent Gartner research of C suite executives into “Which...2024-12-0735 minThe CMO Suite Hosted By Sean HalterFeaturing: Avery Akkineni, CMO/MD LatAM VaynerX - on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter.Don't miss Avery Akkineni, CMO/MD LatAM VaynerX - on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter.2024-08-2732 min
The Fractional Edge PodcastUnlocking Marketing Magic with Jessica Shirra: Insights from a Fractional CMOWelcome to the Fractional Edge podcast! In this episode, host Carol Fraser interviews Jess Shira, a fractional CMO with 15 years of marketing experience. Jess shares insights on her journey, the launch of her Fractional CMO School, and the exciting expansion of her agency, Navi.Jess created the Fractional CMO School to share her expertise and help other marketers transition into the fractional CMO role. The school offers a comprehensive course with templates and training materials, aimed at marketers who want to shift from executional roles to overarching strategy roles. Jess emphasizes the importance of systematizing work to...2024-07-1934 minThe CMO Suite Hosted By Sean HalterFeaturing Marjorie McCarthy - CMO Unispace on The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean HalterFeaturing Marjorie McCarthy - CMO Unispace - The CMO Suite podcast is presented by MiO Marketplace and hosted by Sean Halter2024-06-1131 minThe CMO Suite Hosted By Sean HalterFeaturing: David Angelo - Founder of David & Goliath on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter.Join David Angelo - Founder of David & Goliath on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter.2024-06-0430 minThe CMO Suite Hosted By Sean HalterTim Whitley, Partner for MHP/Team SI - The CMO Suite podcast is presented by MiO Marketplace and hosted by Sean HalterTim Whitley, Partner for MHP/Team SI joins this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter.2024-05-1423 minThe CMO Suite Hosted By Sean HalterLinda Lee, CMO at Campbell's joins this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter.Join Linda Lee, CMO at Campbell's, on this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter.2024-04-3030 minThe CMO Suite Hosted By Sean HalterSri Rajagopolan, CPG Consultant at CPG Guys joins this episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter.Join Sri Rajagopolan, CPG Consultant atCPG Guys, on this Season 11 kickoff episode of The CMO Suite podcast - presented by MiO Marketplace and hosted by Sean Halter.2024-04-2427 minROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric ReadingerHow To Get Out Of A Rut w/ Eric Readinger and Law Smith | Sweat Equity Podcast®Eric went on the Mindf*ck podcast and got a raw doggin on his noggin. Law was in a rut and now in an upswing. Both introduce the show by signing the theme song from Saved By The Bell: The College Years. Overcoming motivation struggles. (10:59) Comedy, trauma, and prioritizing tasks. (15:52) Creativity, work ethic, and mental health. (23:11) P Diddy Pedophilia and pedophile hunters. (28:31) Episode sponsored by ZUPYAK - The first search optimized AI writer. Zupyak.com → promo code → SWEAT by SQUARESPACE website builder → https://squarespacecircleus.pxf.io/sweatequity by CALL RAIL call tracking → https://bit.ly/sweatequitycallrail by LINKEDIN PREMIUM - 2 months free...2024-04-2341 min
The Fractional Edge PodcastThe Hybrid Model: Strategy and Execution in Fractional CMO Practice with Steve Tate - Part 2In this podcast episode, the hosts Carol Fraser and Jason Huett introduce their guest, Steve Tate, a fractional CMO. Steve discusses his role as a fractional CMO, which involves developing strategies and executing them to help companies overcome growth blockers. He emphasizes the importance of focusing on one significant issue that hinders a company's growth and finding effective solutions for it. Steve also mentions common issues in startups, including messaging alignment and targeting the right audience mix.Important Moments[00:06:37] Timing is crucial for communication.[00:15:37] Fractional CMO can help with turnaround scenarios.2024-03-0725 min
The ContraMinds PodcastBest of 2023 | The Super CMO ShowWe launched The Super CMO Show in January this year and it has been a truly rewarding journey so far. This episode is a curation of the top marketing moments we’ve had with our esteemed guests on the show... moments from our conversations with Unilever veteran Marc de Swaan talking about Humanized Growth and the Da Vinci CMO Model, to Prof Tanvi Gupta of IIM Jaipur on Visual Semiotics in marketing. From prolific author and Prof, Peter Fader on the Customer Base Audit to marketing leader Sukumar Muthya on the need for technology-driven marketers. Amit Tiwari of TCS’s Glob...2023-12-2021 min
Rockstar CMO FMThe Rockstar Marketing Book Podcast: Content Marketing Strategy by Robert Rose EpisodeSomething different this week, as Ian Truscott channels his inner Douglas Burdett (host of the Marketing Book Podcast) and interviews his friend and content marketing guru, Robert Rose, Chief Trouble Maker at The Content Advisory, who is a coach, consultant and speaker and who has now published his fourth book: Content Marketing Strategy: Harness the Power of Your Brands Voice.Ian asks Robert about the process of writing the book and what's changed since his first book (that inspired Ian's content marketing journey), Managing Content Marketing, which Robert wrote in 2011 with his regular content co-conspirator Joe Pulizzi.2023-09-3047 min
The Fractional Edge PodcastCo-Founder "Hot Seat" | A Chat with Co-Founder of The Fractional Edge Podcast, Jason Huett (EP 5)In this episode of the Fractional Edge Podcast, Carol Fraser (Co-host) puts Co-host, Jason Huett (CMO and Founder of Fifth Degree Marketing), in the "Hot Seat" to discuss the benefits of hiring a fractional CMO. They explore how working with a fractional CMO who has experience across different industries can bring fresh ideas and perspectives to your business. Jason shares his journey of becoming a fractional CMO and even reveals his surprising first job as a professional stuntman with Power Rangers. Tune in to learn more about unlocking the power of workforce planning and leveraging fr...2023-09-1333 min
Rockstar CMO FMThe 5 F'in' Content Marketing Fundamentals, Part 2 of the State of CMO and What's Not in the Bar EpisodeThis week Jeff Clark Rockstar CMO Strategy Advisor and former Forrester Research Director turns the tables on host Ian Truscott to discuss the 5 F'in' fundamentals of content marketing, as he asks the questions.Sarah Kimmel, VP of Research at Simpler Media Group, returns to continue to dive into a new report from CMSWire, The State of the CMO – Insights from the 2023 Annual Chief Marketing Officer Survey, based on a survey of more than 700 current marketing leaders and nearly 300 aspiring marketing leaders across a broad sample of industries and company sizes.Sarah leads the CMSWire INSIGHTS and Rew...2023-05-271h 08
Rockstar CMO FMThe Dip Into The Pool, State of the CMO with Sara Kimmel and Brand Value in the Bar EpisodeThis week our host Ian Truscott and Jeff Clark Rockstar CMO Strategy Advisor and former Forrester Research Director are by the Rockstar CMO Swimming Pool, to discuss five candidates for our portal to marketing hell, nominated by our podcast guests. Find out which one Jeff fishes out to dry off in the sun and which ones he decides are doomed. The nominations that get Jeff's attention comes from Tim Hines (episode 108), Lori Jones (episode 114), Tim Parkin (episode 117), Kurt Genden (episode 123) and Katelyn Sorensen (episode 126).Ian then goes backstage with Sarah Kimmel, VP of Research at Sim...2023-05-201h 07
The CMO Show with Kate GunningLearning without a Motive - A Conversation with Megan Lueders, CMO of Silicon LabsJoin Kate Gunning in this episode of the CMO Show as she sits down with Megan Lueders, the CMO of Silicon Labs. Megan is a well-known figure in the Austin tech community and shares her insights on the role of CMOs beyond just their seat in the organization. She believes that CMOs have a unique talent that can be leveraged for the benefit of the community, whether it be in the form of non-profits or positions on other boards.
In this podcast, Megan and Kate discuss the importance of learning without a motive and how it can b...2023-04-1147 minWomen in B2B Marketing09: SMB Marketing, Enterprise Marketing, and Being a Fractional CMO - with Karyn Scott, Fractional CMO, Board Member, Advisor**BONUS EPISODE** For the month of March, in honor of Women's History Month and International Women's Day, Women in B2B Marketing will publish a new episode every Wednesday (instead of the usual biweekly cadence) - enjoy! And remember to rate, review, and share! ----From marketing leadership roles at large brands like Salesforce and Cisco, to running marketing at start-ups and SMBs, 20+ year marketing expert Karyn Scott walks through what she's learned at each - and why she's now diving into being a Fractional CMO.In this episode, Karyn talks about:...2023-03-0843 min
The CMO Show with Kate GunningFull Funnel Community: The Path to Community-Led Growth at Scale with Liz Lathan, Chief Community Officer of Team CMOWe are excited to welcome Liz Lathan, Chief Community Officer of Team CMO, to this episode as our guest. Liz is a highly experienced marketing executive with more than two decades of expertise in event and community building. She will share her wealth of knowledge and insights on how to create and maintain a strong community that drives business growth and customer loyalty.
In our discussion, Liz will delve into the opportunities and challenges involved in building a community around a brand and how it can be leveraged to achieve business success. We will also explore the...2023-02-2832 min
Rockstar CMO FMThe Podcast Gold Dust, Smart Branding with Dan White and a B2C Cocktail EpisodeIn the Marketing Studio this week, Ian Truscott and Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, discuss things to consider if you are considering launching a podcast as part of your B2B marketing.Ian then goes backstage with Dan White, a marketing and insights innovator, for nearly 30 years, Dan was a one-company man with Kantar Millward Brown a multinational market research firm specializing in advertising effectiveness, strategic communication, media and brand equity research. Dan now shares that experience as a branding consultant and author, recently publishing The Smart Brand...2023-02-111h 15
Rockstar CMO FMThe Resisting Product Campaign Temptation, Backstage with Leslie Semegran, CMO, VEG and a 150th Episode Cocktail EpisodeThis week we are back in the Marketing Studio with Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, to discuss the temptation of product-based campaigns in B2B, how we should pivot to being customer focused and the implications on organization, goals and budget in doing that.Ian then goes backstage with Leslie Semegran, CMO of the Veterneriary Emergency Group. Leslie joined VEG in 2019 after working in B2C and B2B Marketing for Care.com, Ladders and TheStreet.com. Leslie loves building the VEG brand, driving growth and telling the...2023-01-211h 07
The ContraMinds PodcastThe Super CMO Show - Marc de Swaan Arons (#001)HUMANIZED GROWTH: A NEW BLUEPRINT FOR MARKETING Mark de Swaan Arons is a thought leader in global marketing leadership. An experienced marketing hand, Marc had a successful 14-year career with Unilever working in The Netherlands and New York offices and is now the Founder of the Institute for Real Growth (IRG) - a not-for-profit organization that helps CMOs and other growth leaders drive humanized growth. Earlier Marc co-founded EffectiveBrands (2001), a global marketing leadership consultancy which later became a part of the the WPP group.Marc has learned from and collaborated with many of the world’s most prominent Chief Marketing Of...2023-01-131h 22Women in B2B Marketing04: The Difference Between B2B Influencers, Brand Ambassadors, and Raving Fans - and Why You Need all 3 - with Leela Gill, 3-time CMO, CMO at 1healthIn episode 4, Leela Gill, CMO at 1health, walks us through the first 30/60/90 days in a B2B Marketing Leadership role.Listen to Leela (a 3-time B2B CMO allstar!) discuss:How to establish leadership in a new B2B Marketing roleThe importance of having a communityChanges in the B2B buyers' journeyWhat channels are working todayThe difference between B2B Influencers, Brand Ambassadors, and Raving Fans - and why we need all 3Her love/hate relationship with email marketing2023 B2B Marketing predictionsJane's favorite quote of the episode:Don't ask for...2023-01-0433 min
Rockstar CMO FMThe Anthropology in the Studio, Backstage with Grant Johnson, CMO Emburse and We Need A Showrunner in the Bar EpisodeThis week in the Rockstar CMO Marketing Studio, Jeff Clark, our resident strategic advisor and former Research Director at SiriusDecisions/Forrester is inspired by a webinar by Lux Research, "The Hidden Meanings Shaping Consumer Interest in Sustainability", with anthropologist Ujwal Arkalgud and talks about anthropology and feelings in marketing.Ian Truscott goes backstage with a previous guest and his former boss Grant Johnson, who is a serial CMO, currently the CMO of Emburse, he’s held the top marketing job in a string of B2B companies, including Kofax, Pegasystems, SDL and Cylance. You can learn more ab...2022-10-081h 06
Rockstar CMO FMThe Jeff's in the Pool with A.I, Backstage with Leila Modarres, CMO Apexon and Robert Feels the Need for Communication EpisodeIn the Marketing Studio, Ian Truscott and regular guest rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester review a nomination for the Rockstar CMO Swimming Pool from Tim Parkin from episode 117: "AI & algorithms are going to save you and replace marketing fundamentals”.Ian goes backstage with Leila Modarres, CMO at Apexon, a digital-first technology services company. Leila oversees Apexon’s global branding and communications, covering everything from market positioning and awareness-building to employer branding and demand generation initiatives. As they discuss, Leila has pioneered a marketing-as-a-service approach and they also discuss attracting and retaining talent, e...2022-08-201h 06
Rockstar CMO FMThe Jeff Just Says No, Rebecca on the CMO and Corporate Strategy and Purpose vs Growth with Robert over a Cocktail EpisodeThis week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss the difficult skill of knowing when to say no as a marketer.Ian's guest is Rebecca Biestman, the Chief Marketing Officer at Reputation. Rebecca has had a fabulous marketing career, holding B2B marketing leadership positions at Dialpad and RMS, prior to Reputation. Before moving to B2B tech, Rebecca specialized in B2C marketing for CPG and retail, working for Earth Essentials and Gap. This is her third time on the show, we explored Rebecca’s impressive career...2022-07-021h 03
Curse Free GaryVeeNice Guys Finish FIRST | The CMO PodcastOn today's episode I joined Jim Stengel on The CMO Podcast to discuss all things Twelve and a Half, why I wrote the book now, how I changed my mindset on candor, why its important for CMOs to never lose touch of what's current and why nice guys finish FIRST.
Enjoy! Let me know what you thought.
Check out The CMO Podcast here:
Full episode link: https://podcasts.apple.com/us/podcast/the-cmo-podcast/id1460604334?i=1000558841615?mt=2&at=1010lLxU&ct=gary_vee_cmopod
Twitter: @TheCMOPodcast
Linkedin: Gallery Media Group
2022-06-0639 min
Scratch: CMO InterviewsHow to Activate Your Brand Purpose for Profit with Jim Stengel of The CMO PodcastIn this week’s episode, Eric and co-host Dean Aragon are joined by a giant of the marketing world, Jim Stengel, the former CMO of Procter & Gamble, author of Unleashing the Innovators (2017) and Grow (2012), and host of The CMO Podcast. Jim insists that most marketers aren’t curious enough about what’s around the corner, and get too bogged down in short-term priorities. He explains how to balance focusing on today, tomorrow and long-term goals, especially as an incumbent business. (Hint: look at your calendar and leverage your team.) The conversation includes a discussion of the importance of repu...2022-03-0246 min
Rockstar CMO FMThe Virtual Rockstar CMO Bar Lock-In - A Holiday Special with Robert Rose Episode'Tis the night before Christmas, and like many good things, this episode starts and ends in the bar - The Rockstar CMO Virtual Bar.This podcast started as a lockdown project, and over the last 85 or so episodes, Robert Rose has joined Ian Truscott in the Rockstar CMO Virtual Bar to help us escape. While sharing a cocktail each week, he's transported us to somewhere exotic (and Wales) for a marketing thought. But, who is this guy that has inspired us to drink quite so much gin? Robert Rose is a sought-after consultant, best-selling author, k...2021-12-241h 00
Rockstar CMO FMThe Virtual Rockstar CMO Bar Lock-In - A Holiday Special with Robert Rose EpisodeIt's the night before Christmas, and like many good things, this episode starts and ends in the bar - The Rockstar CMO Virtual Bar.This podcast started as a lockdown project, and over the last 85 or so episodes, Robert Rose has joined Ian Truscott in the Rockstar CMO Virtual Bar to help us escape. While sharing a cocktail each week, he's transported us to somewhere exotic (and Wales) for a marketing thought. But, who is this guy that has inspired us to drink quite so much gin? Robert Rose is a...2021-12-2459 min
Rockstar CMO FMThe Looking for Content Droids, Margot Bloomstein and Give It Time Over a Cocktail EpisodeThis week, "One to Watch, One Hit Wonder or Wonderwall" returns. As my co-host, Jeff Clark, is taking a week off, David McGuire, Creative Director and Co-Owner of Radix Communications, returns to the show to fill Jeff's virtual hot seat, and we discuss A.I. writing content. If you are into content marketing or strategy, then you will know or maybe should know this week's guest, Margot Bloomstein, internationally acclaimed speaker, author, and one of the most prominent voices in the content strategy industry. She’s the principal of Appropriate, Inc., a brand and content strategy consultancy, and...2021-05-081h 05
Rockstar CMO FMThe CMP, Aprimo CMO, Will The Twenties Roar Cocktail EpisodeThis week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director about content marketing platforms and ask if they are a one-hit-wonder or Wonderwall.Sticking with the theme of marketing technology and managing content, this week's guest is Ed Breault, the CMO of Aprimo, a SaaS Digital Asset Management and Work Management solution. A vendor that Forrester considers to be the leader in the Marketing Resource Management category. Ed is an accomplished marketing and software executive with over 15 years of business transformation and marketing experience, much of it working through the r...2021-03-201h 00
Growing My B2B BrandIntroduction to Growing My B2B Brand Podcast from Artemis CMOHi, I'm Cara Posey and I am the founder and chief marketing officer of Artemis CMO. I'm launching a new podcast called Growing My B2B Brand right after Thanksgiving. It focuses on mid-sized businesses that have reached a plateau and they're looking to get to the next level. We'll also be talking with people who are working with B2B brands and helping them to grow to the next level.
So we have a lot of great guests lined up. I hope you will tune in and listen to the new podcast and give me your...2020-11-1200 min
Rockstar CMO FMRockstar CMO FM #34: The Quibi, Kathryn Strachan, Robert Rose, and a Cocktail EpisodeIn this week's episode, Ian Truscott, Editor of Rockstar CMO, talks about Quibi, chats with Kathryn Strachan, the Managing Director of Copy House Ltd, and joins content marketing guru Robert Rose for a cocktail and a chat in the virtual Rockstar CMO bar.---In keeping with this month's theme on Rockstarcmo.com, building brands on rented land, Ian Truscott, Editor of Rockstar CMO, opens this episode talking about Quibi, the failed short-form mobile video platform. Talking about what we can learn from it as content marketers as it was built on rented content. 2020-10-3143 minRockstar CMO FMRockstar CMO FM #33: The Sabrina "The Wordpress Witch" Chevannes, Robert Rose, and a Cocktail EpisodeIn this week's episode, Ian Truscott, Editor of Rockstar CMO, shares what's new in the publication, chats with Sabrina Chevannes, Founder & MD of Complex Creative, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.---Ian opens the virtual pages of the latest issue of Rockstar CMO and points us at The Life for Rent Issue as our house band of marketing writers and Rockstar CMOs discuss building their brands on the rented land of big tech social media channels or building an...2020-10-2452 minRockstar CMO FMRockstar CMO FM #32: The Blogs, Grant Johnson, Robert Rose, and a Cocktail EpisodeIn this week's episode, Ian Truscott, Editor of Rockstar CMO, shares a thought, chats with Grant Johnson, CMO of Emburse, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.---After opening his RSS reader for the first time in a couple of years and realizing how many of his former favorite blogs have gone quiet or cease to be, Ian gives a hat tip to all those bloggers that keep showing up. This week's interview mainstage is Grant Johnson, CMO...2020-10-1756 minRockstar CMO FMRockstar CMO FM #31: The Top Ten, Rachel Eisenhauer, Robert Rose, and a Cocktail EpisodeIn this week's episode, Ian Truscott, Editor of Rockstar CMO, shares their top ten articles, interviews Rachel Eisenhauer, VP of marketing at SundaySky, and retires for the weekend with a cocktail with Robert Rose.---This week Ian Truscott encourages you to explore the Top Ten articles on Rockstar CMO over the last 90 days, including articles from Jane Scandurra, Ted Rubin, and Jasmine Martirossian. And backstage interviews with Eric Jan van Putten, VP Marketing at Dynamicweb, Sally Yates, CMO of Xceptor, and founder and CEO of Lately, Kate Bradley Chernis.On the mainstage...2020-10-1055 minRockstar CMO FMRockstar CMO FM #30: Hope, Eric Fulwiler, Robert Rose, and a Cocktail EpisodeIn this week's episode, Ian Truscott, Editor of Rockstar CMO, talks about hope, interviews Eric Fulwiler, COO at 11:FS, and retires for the weekend with a cocktail with Robert Rose.---This week, inspired by Joe Pulizzi's Content Inc. podcast Ian talks about how "hope is not a strategy" and recommends reading Ahmed Hasan's article "Don't stop the marketing music, change the tune".This week's interview is with the former EMEA head of Vayner Media Eric Fulwiler who is now COO of 11:FS, a challenger consultancy that builds and launches next-generation digital propositions...2020-10-0356 minRockstar CMO FMRockstar CMO FM #29: Purple Goldfish, Johnny Pawlik, Robert Rose, and a Cocktail EpisodeIn this episode, Ian Truscott, Editor of Rockstar CMO, talks about a purple goldfish, chats to John Pawlik, an interesting bloke and retires for weekend with a cocktail with Robert Rose.--- This week we talk goldfish, inspired the Marketing Book Podcast, by Douglass Burdett and his conversation with Stan Phelps author of Purple Goldfish 2.0, not the usual old goldfish rubbish about attention span, but the 5 things that make a big goldfish and how we can apply that to business. This week;s interview is with Johnny Pawlik, CEO of Mantra Media Ltd w...2020-09-2652 minRockstar CMO FMRockstar CMO FM #28 The Sample, Paige O'Neill, Robert Rose, and a Cocktail EpisodeIn this episode, Ian Truscott, Editor of Rockstar CMO, plays a sample, chats to Paige O'Neill, the CMO of Sitecore, and retires for the evening with a cocktail with Robert Rose.--- This week's dip into the virtual pages of Rockstar CMO features The Sample, a regular series where we spin the dial on the interwebs and sample what we hear based on the theme for this month's issue. The theme this month was the blurry lines between work, home, and social media, and for The Sample, we found some gems on this to...2020-09-1944 minRockstar CMO FMRockstar CMO FM #27 The Green Room, Emil Kristensen, Robert Rose, and a Cocktail EpisodeIn this episode, Ian Truscott, Editor of Rockstar CMO, takes us into the Green Room, a regular series on Rockstar CMO, chats to Danish entrepreneur, podcaster, and founder of Sleeknote Emil Kristensen, and retires for the evening with a chat and a cocktail with Robert Rose. --This week's dip into the virtual pages of Rockstar CMO features The Green Room. A regular series on Rockstar CMO where we return to some of the CMO's we've interviewed in the Backstage Q&A Series and ask them for their opinion and advice on the topic for...2020-09-1245 minRockstar CMO FMRockstar CMO FM #26 The Blur, Ian Lowe, Robert Rose, and a CocktailIn this episode, Ian Truscott, Editor of Rockstar CMO, discusses the latest issue of the publication, chats to Ian Lowe, VP Marketing at Crownpeak, and joins Robert Rose in the virtual bar for a cocktail. This week saw the launch of the September issue of Rockstar CMO and Ian suggests we take a look at that. 2020 has been a bit of a blur, many people talk about how lockdown has changed their routine to the point they are unsure what day, week, or even month it is, and our work and home lives have become...2020-09-0553 minRockstar CMO FMRockstar CMO FM #25 Focus on the ordinary, the extraordinary Tom Wentworth and a Simple CocktailIn this episode, Ian Truscott, Founding Editor of Rockstar CMO, dips into the publications virtual pages and suggests something to take a look at, he chats to the CMO of Recorded Future Tom Wentworth and then retires to the virtual Rockstar CMO bar with Robert Rose for a cocktail. --The story plucked out of the pages of Rockstar CMO this week is by Robert Rose The Ordinary Seat at the Extraordinary Table where Robert encourages us to pay less attention to the hustle of creating new and different and get mindful about the ordinary...2020-08-2951 minRockstar CMO FMRockstar CMO FM #24 Personal Brand, The Punk is Back and a CocktailIn this episode, Ian Truscott, Founding Editor of Rockstar CMO, dips into its virtual pages and suggests something to read, he chats to the MD of Corporate Punk Phil Lewis in the second part of his interview, and then retires to the virtual Rockstar CMO bar with Robert Rose for a cocktail. --Recently Mark Schaefer shared an article "How I was saved by my personal brand" that talks about his recent experience contracting coronavirus and his business bouncing back when he recovered, that he believes is due to his personal brand.Which i...2020-08-2249 minRockstar CMO FMRockstar CMO FM #23 Corporate Punk, Actual Punk and a CocktailIn this episode, Ian Truscott, Founding Editor of Rockstar CMO, plucks something from our publication he suggests we take a look at, he chats the MD of Corporate Punk Phil Lewis. He then retires to the virtual Rockstar CMO bar with Robert Rose for a cocktail. The article that Ian suggests we take a look at is by Keith Smith, The Advertist, and host of The Fuel Podcast. The article is called "There ain't half some clever bastards" inspired by Ian Dury (the actual punk), and Keith writes about marketing qualifications, takes a cheeky swipe at Mark...2020-08-1456 minRockstar CMO FMRockstar CMO FM #22 Dr. Christine Bailey, Cigarettes and a CocktailThis episode, hosted by Ian Truscott, Founding Editor of Rockstar CMO, features a backstage CMO story about selling cigarettes, an interview with Dr. Christine Bailey, CMO of Valitor, and finishes with a cocktail in the company of content marketing guru Robert Rose.Ian dips into the virtual pages of Rockstar CMO to suggest something you might like and this week he plucks out the backstage interview with Oliver Pilgerstorfer, CMO of IFS. How he figured out the 4P's of marketing in the school playground, it's a great story. The interview segment is with Dr. Christine...2020-08-0744 minRockstar CMO FMRockstar CMO FM #21 Lauren Bowden, Green Room and a CocktailThis is our 21st episode, hosted by Ian Truscott, Founding Editor of Rockstar CMO and we come of age with an interview with one of our Rockstar CMO house band, making her podcasting debut, Lauren Bowden. We make a visit to The Green Room and start the weekend with a cocktail in the virtual Rockstar CMO bar.Our visit to the Green Room has Ian recommending the most recent addition to this regular series, where we get the opinion of 6 CMOs on the value of a marketing education and what role it plays in their hiring process. 2020-08-0144 minRockstar CMO FMRockstar CMO FM #20 Caroline Kay, Miseducation and a CocktailThis week Ian Truscott, Founding Editor of Rockstar CMO talks about the latest issue of Rockstar CMO, chats to a business development expert and coach Caroline Kay, and retires to the virtual Rockstar CMO bar with a cocktail with Robert Rose. In the latest monthly drop of Rockstar CMO, The Miseducation of Lauryn Hill Issue, the theme was "Do good marketers need a marketing education?" and Ian riffs a little on this, before pointing us at the expert opinion that comes from our house band of CMOs and marketing writers. This week's guest is Caroline...2020-07-2557 minRockstar CMO FMRockstar CMO FM #19 Emily Binder, The Choice Factory and a CocktailThis week Ian Truscott, Founding Editor of Rockstar CMO suggests an article to take a look at in the virtual pages of Rockstar CMO, brings us an interview with a rockstar marketing expert, and retires to the virtual Rockstar CMO bar with a cocktail.The article Ian suggests you take a look at is an interview with Richards Shotton, author of The Choice Factory, in the Tales from The Tour Bus series. Aside from sharing some comments about the article, Ian talks about Richard's book The Choice Factory, one of his favorite marketing books from last year.2020-07-1845 minRockstar CMO FMRockstar CMO FM #18 - Jasmine Martirossian, FOMO, FOGO and a cocktailIn this episode, Ian Truscott, Founding Editor of Rockstar CMO, takes a flick through the virtual pages of Rockstar CMO, suggesting an article to take a look at. He chats to Jasmine Martirossian, VP, Marketing at TÜV SÜD Americas and then retires to the virtual Rockstar CMO bar to meet Robert Rose, author, speaker, and Chief Trouble Maker at The Content Advisory. This week as we move tentatively out of lockdown, at least in the UK, Ian is drawn back to Jane Scandurra's article, "Managing the shift from FOMO (Fear of Missing Out) to FOGO (Fe...2020-07-1139 minRockstar CMO FMRockstar CMO FM #13 It matters, David Howland and a CocktailIn this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests something to take a look at from our publication, he chats to marketing leader David Howland and again joins Robert Rose for a cocktail.In light of the current events in the US, if you are looking to do more than just publish a social post with a black background Ian suggests you check out a previous issue of Rockstar CMO: The People Are People Issue. This issue is named after the Depeche Mode song "People Are People" and is focused on diversity. It contains some...2020-06-0542 minRockstar CMO FMRockstar CMO FM #10 - A backstage return for Miss Destructo and a cocktailIn this week's episode, Ian Truscott, Founding Editor of Rockstar CMO dips into the latest issue, suggests article you might want to take a look at, he finally gets to chat with Amber "Miss Destructo" Osborne and joins Robert Rose in the virtual bar and asks him what he's drinking. The article we feature this week is Getting a buzz from virtual events from Dennis Shiao, who attended a virtual event about events and shares some of that experience. Forbes ranked Amber Osbourne as the second most influential CMO on Twitter, and we learn her st...2020-05-1539 minRockstar CMO FMRockstar CMO FM #9 - Ahmed Hasan and Cocktails with Robert RoseIn this week's episode, Ian Truscott, Founding Editor of RockstarCMO.com dips into the latest issue of Rockstar CMO, he chats to Ahmed Hasan who regular listeners will remember from our earlier episode and led the digital strategy at Spark44 and their client Jaguar Land Rover and we have a new segment as we ask what Robert Rose is drinking. The article highlighted from Rockstar CMO is by Jane Scandurra, where she suggests that we as marketers will need to be sensitive to a consumer that is moving from FOMO (fear of missing out) to FOGO (fear o...2020-05-0938 minRockstar CMO FMRockstar CMO FM #8 - Backstage with Jenni YoungIn this episode, Ian Truscott, Founding Editor of RockstarCMO.com chats to Jenni Young, CMO of Tappit, a contactless payment platform. Jenni shares her journey from auditor to Fintech marketing leader, via the PR world of Ab Fab (Absolutely Fabulous - and, if you are familiar with this UK sitcom, no Jenni would not be drawn on whether she was Patsy or Eddy!).Ian digs a little deeper into the Backstage Q&A conversation they had in one of the early issues of Rockstar CMO. We learn why her motto when taking up a new m...2020-05-0227 minRockstar CMO FMRockstar CMO FM #6 - Keith Smith, The AdvertistIn this episode, Ian Truscott, Founding Editor of Rockstar CMO catches up with Keith Smith, Managing Director of The Advertist the only independent UK B2B business development platform.Aside from helping agencies with business development with The Advertist platform Keith represents sales and business development in the Rockstar CMO house band with his regular entertaining articles and has recently started The Fuel Podcast, focused on business development. Keith shares with us his advice on sales and marketing in the current climate, the good and bad he's seeing, the reason to start a podcast, the l...2020-04-1853 min