Shows
Lessons of a LashpreneurHow She Turned Her Passion into a Thriving Business with The Lashpreneur Society Member Ayla AgecoutayHey Lashpreneurs! In this episode, we’re thrilled to have Ayla Agecoutay, a proud member of our Lashpreneur Society! Ayla’s story is truly inspiring — she’s someone who’s driven by passion and isn’t afraid to seek out the support she needs to grow. She faced challenges and significant financial fears, but she found strength and confidence through her involvement in the Lashpreneur Society. This support and sense of community were sooo important for her as she made the brave leap to fully running her own business. It's a powerful reminder of how important it is...2024-05-2723 min
Lessons of a LashpreneurBest of... Why You Must Do an Instagram CleanseIn episode 2 of Lessons of a Lashpreneur I shared with you about how lash artists are killing their chances with the Instagram algorithm by prioritizing popularity over profitability. This is not how you should be utilizing social media for your business. You need to prioritize profitability over popularity. You are using social media marketing in a way that's actually making it harder for you to get clients finding them on social media If you are constantly concerned about your number of followers more than the quality of your posts – then you have got thi...2024-03-2518 min
Lessons of a LashpreneurI turned 40! And Here’s the List of 40 things I've learned about biz and life in 40 years - Part 1Hey Lashpreneurs! 👋🏼 Get ready for a birthday bash here on the Lessons of a Lashpreneur Show! In this special episode, I'm spilling the beans on 40 years of life and business wisdom - and guess what? This is just Part 1! 👀 We're talking about the language of business, overcoming challenges, and the real deal about success. And, of course, we'll chat about finding balance between work and, you know, living. 😉 Tag or DM me on @lessonsofalashpreneur while you’re tuning in! Take a screenshot and share your biggest takeaway, what resonated with you, or had the most impact from th...2024-02-1940 min
Lessons of a LashpreneurThe 4 Things We’re Taking into 2024 (and the 8 things we’re not!)In this final episode of 2023, I’m doing a deep dive on the 8 THINGS WE’RE LEAVING IN 2023 AND the 4 THINGS WE’RE TAKING INTO 2024 🚀 The importance of self-care takes the spotlight in this episode (and in LIFE), reminding us that a thriving business starts with a healthy and stable business owner! You can’t pour from an empty cup and I don’t know about you… but I’m tired of learning that lesson the hard way! In this episode I’ll cover the most common pitfalls I see Lashpreneurs making in their businesses (and lives) including...2023-12-1829 min
Lessons of a LashpreneurEscape the Time Trap - How to Stop with the “Never Enough Time” DilemmaWelcome to another episode of The Lessons of a Lashpreneur Show! In this week’s episode we’re putting you into the driver’s seat of your life and aiming to put you in a place of power over where your time is spent so you can experience more TIME freedom and LESS guilt/shame/stress around all the things on that endless to do list! I always love to know your thoughts about how this episode connected with you AND to see how y’all are listening to the episodes! Share your thoughts or show us where you...2023-12-0421 min
Lessons of a Lashpreneur7 Lessons for 7 Years of Being the Lashpreneur - Anniversary EpisodeIt's been seven incredible years since I started this Lashpreneur journey, and in this anniversary episode, I'm sharing seven vital lessons learned during this WILD ride. I dive deep into the 7 takeaways these last 7 years have taught me about business and life. Simplify Marketing: Overcomplicating marketing often leads to scattered efforts. The secret is to find what works and stick to it. Know Your Numbers: Understanding and tracking your data is crucial for growth. It's all about making data-based decisions. Choose Your Perspective on Failure: Failure is not the end; it's a chance to learn and improve. Keep...2023-11-0613 min
Lessons of a LashpreneurYour 2023 Holiday Success ChecklistIn this podcast episode, we dove into Your Holiday Success Checklist for a successful holiday season in your lash and beauty service business. Here's a quick summary: Plan Ahead for the Holiday Rush: Anticipate and strategize for the increased demand during the holiday season. Smart Marketing: Learn why you shouldn't compete with the retail giants on Black Friday and when to market your services effectively. Holiday Decor and Gift Cards: Spruce up your salon with festive decor and make sure you have gift card options in place. Client Appreciation: Consider when...2023-10-3017 min
Lessons of a LashpreneurHustle Culture Won’t Get You PaidJoin me and Team Lashpreneur Coach Victoria Parrish of Lashtastic Lounge for a chat on taking the stress and "hustle" out of running a business! Knowing your numbers is how you start to pay yourself and GROW your pay, your profits, and your progress as a business owner. Unfortunately - the toxic "hustle" culture is bred from an employee mindset that has you overworking and waiting for "someday" for you to get some freedom in your business. So if you want more time/financial freedom - you have GOT TO KNOW YOUR NUMBERS!2023-09-0853 min
Lessons of a LashpreneurHow Does A Biz Coach Know What You Should Do Next In Business?“What lash training do you recommend?" "Do you think I'm ready to hire?" "Should I move into this new space that has great walk by traffic?" "I was thinking of raising my prices but I'm not sure if I should, what do you think?" How do I know how to support someone in coming up with the best answer to their business when every business is different? Data Based Decisions and Crystal Clear Goals - that's how! Join me for an inside look as I share just how I and my Team Lashpreneur Co...2023-09-0521 min
Lessons of a LashpreneurMeet the Most Dedicated Member of The Lashpreneur Society - Takeydia SmithWelcome back to another power-packed episode of the Lessons of a Lashpreneur Show! Today, we're diving deep into the incredible journey of Takeydia, a long time Lashpreneur Society member from Miami, Florida. Get ready to be inspired, motivated, and ready to conquer your own lashpreneur dreams! 🎧 Listen to the episode here: https://www.thelashpreneur.com/244 Here’s some highlights from today’s episode: [8:12] - Takeydia spills the beans on her favorite aspects of the Lashpreneur Society family. Learn how this tight-knit community is unlike any other in the industry, providing unwavering support and cama...2023-08-2121 min
Lessons of a LashpreneurBEST OF - Coaching Corner – How to Get Started in Business as a New Lash Artist with Listener Sarah AndersonI was recently asked by a new lash artist just how to get started in running a business once she’s got her license and I thought this would be a great opportunity to do some coaching for her on this week’s podcast episode! So I did just that! If you are new to running a business or heck – to the beauty industry in general – this call is going to be incredibly relatable! And for those of you who have been around for a hot minute – my guess is that there’s some tips an...2023-07-3149 min
Lessons of a LashpreneurI’m Sneaking You into a Lashpreneur Society Coaching CallIn this week’s podcast episode I’m sneaking you into a recent Coaching + Coffee call that I host once a month inside of my group business coaching program for solo beauty biz owners, The Lashpreneur Society. Inside of this episode - you’re hearing real life coaching conversations from my members and getting a feel for how we tackle marketing, growth strategies, overwhelm, goal planning and simplifying your business’ growth! Here are some of this episode’s highlights: [08:17] Member, Kimberly, asks if she should start planning holiday marketing now [14:48] Member, Georgette, asks how sh...2023-07-171h 21
Lessons of a LashpreneurThe Ripple Effect of Investing in YourselfWelcome to what I’m calling “Lashpreneur Unplugged”. In this inspiring and casual conversation, I sit down with my long time client turned Momentum Mastermind Coach, turned dear dear friend, Victoria Parrish and her husband, Chris. In this episode, Victoria shares her journey of working with me - starting as a 1:1 coaching client to becoming a Momentum Mastermind member and now our lead coach inside of our Society Xcelerator and Momentum Mastermind programs. It's a story of how support, hard work - and the power of breathwork - can transform your life. Victoria talks about her trans...2023-05-0849 min
Lessons of a LashpreneurThis Social Media Marketing Mistake Could Be Hurting Your Beauty BizSTOP Posting About Policies on your Social Media!! I get it, you want to make sure everyone knows your policies... however…when you post policies on your social media's business page - it indicates you lack an understanding of how to utilize social media for MARKETING purposes. I know it’s tempting because you see other business owners sharing their policies on social media… SPOILER ALERT: They DON’T UNDERSTAND how to use social media for marketing purposes! And following what they're doing is like the blind leading the blind. Plus, how can you s...2023-03-1329 min
Lessons of a LashpreneurThe Difference Between 1099s and W-2sIf you are interested in building a team, or have already hired a team member or two - THIS IS THE MOST IMPORTANT HIRING PODCAST EPISODE YOU SHOULD LISTEN TO!!! What’s the difference between a W-2 employee and a 1099 independent contractor - and why do you need to know the difference? Well for one, if you’ve already hired 1099 contractors, but you’re treating them like employees - then you’ve misclassified them. How do you know if you’ve misclassified your new hire? In today’s episode, I’m going over several ways to know if someo...2023-01-0934 min
Lessons of a LashpreneurCan’t Pay Yourself? Here’s How To Fix ItCHEERS TO OUR 200TH PODCAST EPISODE!!! 🎉🥂 Thank you so much for coming on this journey with me! It's been such a joy to connect with so many amazing beauty biz bosses. To celebrate, I'm doing a special GIVEAWAY and you can get all the details about it over on INSTAGRAM - so make sure you go check that out after listening to this episode! 👇👇👇👇 Not being able to pay yourself SUCKS. If starting your business was exciting & fulfilling, but now you feel emotional, scared, fearful, afraid, mad, angry, frustrated, & overwhelmed from running your business...well...2022-11-1825 min
Lessons of a LashpreneurTop 5 (Proven!) Ways to Build a ClienteleEver panic when you have a slow day on the books? Or a slow week? Or you’re just starting out and you’re like “shoo! My whole month is slow!” I know the feeling of being overwhelmed when building a clientele! Inside of The Lashpreneur Society, my online coaching program for beauty business owners, I teach you EXACTLY how to build a clientele - but today I’m sharing what my current students are doing that is working really well for them! Episode Highlights: [1:45] Why you MUST have a website. [2:55...2022-09-1214 min
Lessons of a Lashpreneur“How Do I Avoid Looking Desperate to Fill Appointments?”Today, we're going to be answering a question I got on Instagram which is: “How do I advertise that I have appointments available? Without looking desperate to fill them?” There’s really two parts to this question…the first part is “how do you advertise available appointments” and the second part is “How to not look desperate”. And what I'm going to share today is probably the complete opposite of what you think… Episode Highlights [1:53] No Advertising Is Necessary [3:37] Clients Aren’t Booking Because They Don’t Trust You [9:01] IT...2022-09-0517 min
Lessons of a LashpreneurIs Your Lash Business Recession-Proof?Lately we’ve had several members inside The Lashpreneur Society asking about this topic and I thought - if I'm seeing this come up with this level of frequency with our members - chances are, a good percentage of you are thinking the same thing. And that is about a recession. There is a lot of talk on the radio, media, and social media - pretty much anywhere you get your news and information from - about a looming recession. What to do, how to prepare, will your business survive, what should you be doing wit...2022-08-0820 min
Lessons of a LashpreneurUsing Premade Lashes: Worth It or Not?In today’s episode… My guest is Premade Lash Expert Michelle Smith of Imperfection is Beauty and we are talking all about Premade lashes. The myths, the benefits, and the CONTROVERSY! Here are just a few of the things that we cover today: ⭐What’s the difference between the various types of premades? ⭐How you could be making more money and saving time by utilizing premades - even though the product cost is significantly higher. ⭐Some things to consider when shopping for premades. ⭐Michelle’s best practices and tips for usi...2022-08-0132 min
Lessons of a LashpreneurMental Health and Business Ownership - It’s OK to Not Be OK (Part 1)It is often too easy to look at business owners or influencers in our industry - especially those that have a platform and a lot of followers - and think they’ve got it all “figured out”. Like they’re just living the highlife. I want to assure you that this is NOT always the case - in fact it rarely, if EVER is. I’ve gone through the experience of having my mental health tank, as I’m sure many of you listening have. I still go through big ups and downs, they’re just not as scary for me...2022-07-1844 minLessons of a LashpreneurHere’s How to Stop SNEAKY Clients Who Book Fill Appointments When It Should Really be a Full Set!Today we're going to talk about the sneaky clients. I've seen this come up in our Facebook community for The Lashpreneur Society a couple of times where people are like,“Gosh, this client, she just keeps booking the WRONG appointment cause she’s just cheap!” or “I’ve told her a million times she has to come in by 3 weeks or it’s a full set and she just keeps booking a fill” or just all of these frustrating client nuances. So what do you do as a business owner when you think that clients are trying to GET...2022-06-2712 min
Lessons of a LashpreneurLash Biz FAQ - Should you offer a membership/subscription for your services?Recently a long time student of mine asked "I want to offer a monthly subscription for my clients so I get paid on the 1st of the month. I'm thinking of including 2 services in their payment, with perks of getting first dibs on appointments - and offering the services at a discounted rate. This would help my clients save money and help me manage my time and money AND create a secure income. I think this would give me more consistency in my business - what do you think?" As someone who has run a membership business...2022-04-2519 minLessons of a LashpreneurImposter SyndromeI have just returned from an incredible trip to Medellin, Colombia where I spoke at a lash conference for latin american lash and brow artists! There were so many powerful moments for me over this trip that I’m incredibly grateful for - that the Tara of 2-3 years ago wouldn’t have had the capacity to even recognize were big moments for me in my journey as The Lashpreneur. As I was speaking at this conference, the idea of imposter syndrome came up for me because I had this moment where...2022-04-1123 minLessons of a LashpreneurCoaching Corner - Getting Clear on your Marketing Process and Checking Your Ego at the Door with Podcast Listener Lilly MoorePodcast Listener, Lilly Moore of San Diego, applied to be a guest on this Coaching Corner episode. Lilly wrote in asking for help to get more clients, shared she was having retention issues, and struggled to get clients who reached out via dm/text/email only to have them stop responding once she shared her prices. Sound familiar? In today’s episode, I help Lilly get clarity on what her current sales and marketing process is and where there’s room for improving her process to get closer to converting more clients including an influencer marketing strategy I’ve...2022-02-2159 min
Lessons of a LashpreneurLessons Learned 1 Year After Shutting My Business DownFebruary 8, 2021 - I closed down the Lashpreneur and walked away from the business and the community I spent 5 years building. 1 year later - I have had some of the most transformational learning lessons from that rock bottom point that have shaped me into a woman I'm pretty damn proud of today. In this episode I’m sharing my top 3 greatest lessons learned from shutting down my business that I hope will serve you if you ever find yourself struggling in business or in life. I also want to invite you to reach out an...2022-02-1424 minLessons of a LashpreneurBusiness Beyond the Chair with Kayla Hertz of Educated ArtistryOn this week’s episode - I’ve collaborated with a fellow lash podcaster, Kayla Hertz of Educated Artistry podcast! Kayla and I connected on Instagram recently and started talking about what we’re noticing in the industry by way of what to do once you’re fully booked. We have both seen and even experienced first hand that the traditional lash artist career path is start a business, become fully booked, then hire a team, become an educator and/or start a product line. Sound familiar? Of course it does! It is what 99% of our industry plans to do whe...2022-01-3153 min
Lessons of a LashpreneurTHIS is How to Create a Goal Worth Working Towards!On today’s episode, I share the thoughts, beliefs and actions that get in the way of most business owners when it comes to goal planning. Goal planning and resolutions are usually junk. People rarely achieve what they set out to do because they set themselves up for failure. It’s not the big dreams and goals aren’t possible for them - it’s usually a few key steps to achieving those goals that they’ve skipped over. The missteps in goal planning that I see Lashpreneurs making regularly are: 1 - They don’t allow...2022-01-0323 min
Lessons of a LashpreneurHow to Hire a Social Media Manager with KNS Studios' Kileigh ScottLove it, like it or absolutely despise it - it’s hard to ignore the power that social media has to grow your business! I find that the primary reason most Lashpreneurs hate social media is two fold: 1). They don’t know how to utilize the platform to get clients - thus they spend a lot of time creating content that never gets seen, engaged with and ultimately never drives any new clients into their business so it feels like a waste of time and energy 2). They blur the line of using social media for perso...2021-11-1221 min
Lessons of a LashpreneurCoaching Corner on Figuring Out What’s Next in Your Career With Hailey Barber of FACEShealthyskinandlashesOn today’s episode, we’ve got another podcast listener coming on for our Coaching Corner segment - where one lucky podcast listener comes on to ask their lash biz question and gets coached by me to help them plan out the next moves in their business! Today’s Coaching Corner guest is Hailey Barber of FACES - Healthy Skin and Lashes of Gillette, WY and she asked: “I need help with transitioning from being a solo lash artist. I love lashing but I’m ready to find out what’s next for me. I’ve been lashin...2021-10-2940 min
Lessons of a LashpreneurHow 2 Women Sold their Lashbiz for 7-figuresIn today’s episode I’m interviewing two incredible women who founded Lash Bee Pro and who I credit to being the ones who breathed life back into the Lashpreneur because they reached out to me about a week after I announced I was stepping away from The Lashpreneur and wanted to discuss acquiring the business. Erin Soletski and Anjali Bhatia are the Co-founders of Lash Bee Pro - whose mission is to empower lash artists to succeed both as artists and as professionals through superior products, comprehensive education, and community support as part of the LashBeePro fami...2021-10-1533 min
Lessons of a LashpreneurFrom Maternity Leave to Fully Booked in TWO MONTHS with Lashpreneur LEGEND - Ashley HigginsOn today’s episode, I am bringing on one of my students from The Lashpreneur Society to share her journey from maternity leave to fully booked in two months. When Ashley shared her win inside of our Facebook community - I knew her journey - would be relatable and valuable to both the working mom listeners and to any women listening who wants to become a mom someday but fears what would happen to her business and her livelihood if she did. Ashley does not hold back in sharing the fears she had going into having a bab...2021-10-0128 min
Lessons of a LashpreneurWhy I Can’t Stand Charging by TimeOn today’s episode, I’m going on a rant that I REALLY want you to think thru… cause girlfriend - it is the most common way lash artists price their services and ALSO we don’t do common here on the Lessons of a Lashpreneur cause those Facebook groups that recommend doing this are the blind leading the blind. I’m going to share with you the ONE and ONLY reason why you should NOT price your services by time - and I would love to hear just how eye opening this episode is for you! Hit me up...2021-07-2317 minLessons of a LashpreneurI Fired Myself - Here's WhyOn today’s episode I share the raw and the real about What the heck happened that I walked away from a seemingly crazy successful business… What have I been doing these last 4.5 months and am I better for it… What happens now with The Lashpreneur… Thank you to the incredible and talented Britt Seva of www.brittseva.com and founder of www.ThriversSociety.com for interviewing me and making me feel comfortable to come back into the spotlight! If you or someone you know is struggling with mental illness, anxiety, depression, or is just strugglin...2021-06-1154 minLessons of a Lashpreneur129: From Employee to Fully Booked in 12 Months - My Journey to Lash Biz SuccessOver 100 episodes of The Lessons of a Lashpreneur and I am finally sharing my business journey of how I went from employee to fully booked within 12 months. Sounds too good to be true, right? Although I was able to grow my business tremendously in just one year, as every successful entrepreneur will tell you, it definitely was not always easy. There are some crucial choices and decisions I made along the way that allowed me to grow and scale my business. In this episode I will share what I did successfully, what I would have done differently, a...2021-01-2225 minLessons of a Lashpreneur128: 3 Ways To Make More Money In Your Business This Year2020 was undoubtedly a year of struggle for the beauty industry... But your business does not have to have the same fate in 2021! In fact - using these three tips, you can start to implement a plan in order to make more money in your business this year. In this episode, I will share my top three tips and tricks that I used to grow my lash business to from zero to 6 figures. Additionally, we are having a contest exclusively for Lessons of a Lashpreneur show listeners! To enter for a chance to win a FREE VIP coaching s...2021-01-1515 minLessons of a Lashpreneur126: How Do Customers Find YouHave you ever wondered how your customers find you? Or have you ever wondered what your potential customers find when they Google your business? I mean think about it... Have you ever paid for a service, or spent money on anything really, without doing some digging? In order for someone to book with you and become a loyal client, the things that they find on the internet about you need to be positive, inviting, and clearly present the value of what you offer as a beauty service provider. In this episode, I am going to dive into w...2020-12-1815 minLessons of a Lashpreneur124: Q&A Edition to your Lash Biz QuestionsIn this special edition of The Lessons of a Lashpreneur Show, I am answering the most burning biz questions from our very own audience! On today's episode I will be answering the following questions: 1) What makes a service outstanding? How do you get clients to come back? 2) Why am I not gaining any traction from my IG on getting booked, even worse touch up appointments or clients raving of my work. What am I missing? 3) How do I grow my business in a small town, where my previous salon (who is best known i...2020-12-0425 minLessons of a Lashpreneur118: From Struggling to Seven Figures with Karen Martiz of Lash BlvdOn this week's episode of The Lessons of a Lashpreneur Show, I am so honored to have my friends Karen Martiz of Lash Blvd. Karen was a single mom from South America, who had a dream of building a thriving beauty business in order to support her two children. Fast forward to today, and she has built her own in person lash business in addition to a booming 7 figure online business geared toward lash artists. Today, she will be sharing her journey with us, including the mindset that she says was absolutely crucial to her success as an entrepreneur...2020-10-1635 minLessons of a Lashpreneur117: Top 3 Ways to Get & Keep New Followers on InstagramOne of the most common questions I am asked as an online business coach and social media strategist: How do I increase the amount of followers I have on Instagram? It's no secret that Instagram is a booming online hub for beauty businesses to showcase their business and their artistry online. But how does someone go from 10 followers to 10,000 followers? How can you use Instagram to actually make a profit for your business? In this episode, I am going to dive into my top three tips to get and keep followers on your business instagram profile. I dive into: 2020-10-0931 minLessons of a LashpreneurBest Of - What To Do When You're New To Being A Lash ArtistIf you’re new to lashes, I’m going to go out on a limb and assume you’ve probably got a lot of questions roaming around in your head right now. Deciding to embark on this lashing journey is exciting, but it’s also a little daunting. I mean, lashing is still a relatively new business and finding the answers to your pressing questions can be a real struggle if you don’t know where to look. I was bitten by the lash bug in 2013 and I’d like to think I’ve got enough experience and credibility...2020-10-0200 minLessons of a Lashpreneur114: Being A Pushover Never Made Anyone Any MoneyWe've all experienced this at one time or another...You have certain clients that simply do not respect your time or your business. They show up late, cancel their appointment at the last minute, or just no show altogether. If you work in the beauty industry, this type of problematic client is basically unavoidable. But if this is a constant problem for you in your business, and these types of unruly clients are becoming a norm... It might be time to do some self reflecting. If you want people to treat you like a business...2020-09-1123 minLessons of a LashpreneurBest Of: How To Get More ClientsThe most challenging part of running a lash business is getting people to pay you for it and the #1 question I get asked time and time again is, “How can I get more clients?” So, in this episode of Lessons of a Lashpreneur, I put you out of your misery and shed some light on how you can get more clients – and keep them coming! Find out about: How to get more lash clients The importance of talking about your business to anyone who will listen How to use social media to drive engagement and rais...2020-09-0419 minLessons of a Lashpreneur110: Diversifying Your Revenue Streams with Kelly Ann CallaghanIn this episode of The Lessons of a Lashpreneur Show, I am honored to have Kelly Ann Callaghan, who is a salon owner and spray tan specialist and educator. During the COVID-19 pandemic, salons worldwide have been shut down, and are still shut down in certain places. This means that salon owners are unable to work in their business, and therefore are not earning an income while they are shut down. I brought Kelly on because she is an expert in creating alternate forms of revenue for herself during the shutdown. She shares with us how she was not...2020-08-0727 minLessons of a LashpreneurLOL 109: Content Creator Tips & Tools with Nicole Melton of Beauty Content StudioIn this special edition of the Lessons of a Lashpreneur Show, I am honored to have Nicole Melton of Beauty Content Studio as my guest. Nicole is an incredibly talented digital content creator who helps women in the beauty industry create valuable content in order to grow their businesses. She reveals the steps you must take in order for your content to be useful for your audience, how you can use your content in order to grow your platform, and most of all, how you can use your content to make a PROFIT. Before she started her own businesses...2020-07-3132 minLessons of a LashpreneurLOL 108: From Corporate Employee to Fully Booked Biz Boss With Kelsey Speros of Pure Bliss BeautiqueIn this special edition of The Lessons of a Lashpreneur Show, I am so happy to have one of my Lashpreneur Society Legends, Kelsey Speros, of Pure Bliss Beautique in Tampa, Florida. Kelsey shares her story of how she went from unhappy employee to owning her own, fully booked beauty business, despite the disruption from the shutdown. She talks about her journey and crucial mindset shifts that it took for her to make that leap from employee to business owner. To join the waitlist to be the first in line when the doors to The Lashpreneur Society open, head...2020-07-2424 minLessons of a LashpreneurLOL 107: $20,000 in Sales During the Shutdown with Kendra Harris of Wildflower Beauty BarIn this special addition of The Lessons of a Lashpreneur show, I interview one of our Lashpreneur Society Legends, Kendra Harris of WildFlower Beauty Bar in Phoenix, AZ. She shares her incredible story of how she sold 20,000 in retail sales during the initial shutdown that took place during the COVID-19 Pandemic. Like many of us, when her salons were first shutting down, Kendra had a moment of sheer panic. Her fear was that she was going to lose everything she had worked for since she was 18 years old. However, Kendra decided that she was not going to just throw in...2020-07-1730 minLessons of a LashpreneurLOL 102: REOPEN - Part 3 of the Post Pandemic Recovery SeriesWelcome to part 3 of my Post Pandemic Recovery Series for running your beauty business Post Pandemic. I know what you're all thinking... After all this time off, I know I have to start marketing my biz, I know I have to start reaching out to clients.... WHERE DO I EVEN BEGIN TO START ONCE I REOPEN? How do I book out my clients? How do I maintain proper safety measures? How do I protect my clients, and myself? AND MOST IMPORTANTLY... How do I run a business in A POST PANDEMIC WORLD? I address all of these questions and...2020-06-1227 minLessons of a LashpreneurLOL 98: Safety & Sanitation for Lash Artists with Jenelle Paris of Lash AffairIn this special edition of The Lessons of a Lashpreneur show I am honored to have Jenelle Paris of Lash Affair to discuss all things lash safety. This episode includes need-to-know tips when it comes to lash safety, why it's important, and how you could be getting yourself into some major trouble by not following certain guidelines. This is especially relevant in this climate, as we are living through a pandemic where safety is a top priority. Additionally, we debunk some common myths surrounding adhesive and which ones you should believe vs. which ones you definitely should NOT! Jenelle a...2020-05-0841 minLessons of a LashpreneurLOL 97: Entrepreneurs & Opportunities with Jill Heiligers-Peloquin of LashFXIt seems like just yesterday I was trying to remind you guys and myself that this situation is TEMPORARY. That it will get better & it won't last forever. And suddenly - I blinked and now some states have began reopening, and businesses will soon follow. So, what now? What is the beauty industry going to look like in a post pandemic world? In today’s episode I am honored to have Jill Heiligers-Peloquin of LashFX to discuss all kinds of pandemic related lash biz tips. Be sure to stay to the end of the episode because Jill lays out so...2020-05-0147 minLessons of a LashpreneurLOL 92: Tips on Navigating Your Business When It's ShutdownThis week, we wanted to create a special edition of The Lessons of a Lashpreneur Show. In light of everything thats going on in the world right now, my team and I wanted to create a resource for beauty business owners who are in need of hope and guidance during this COVID-19 pandemic. We asked people in our industry to submit a voicemail with any business or personal advice they were willing to offer to our listeners. The response we got was overwhelming. Everyone exceeded our expectations with the amount of love and positivity that we received for this e...2020-03-2629 minLessons of a LashpreneurLOL 89: What is Business Coaching and The Lashpreneur Society?The Lashpreneur Society is OPEN! Registration for new members is only open a few times a year and many of you have been waiting for this moment for months! If you’re new here or you’ve been waiting on the edge of your seat for our doors to re-open for a while and you want to learn more about The Lashpreneur Society, you’ve come to the right place. In this episode and blog post, I unveil what you can expect to find inside the society and how it can help you to start, build, and grow a thrivi...2020-03-0637 minLessons of a LashpreneurLOL 88: Imposter Syndrome is REALBoy boy boy... If there is anyone who hates trolls, it's me! You're going to get them, it's inevitable, and most of the time I ignore them. However, this week a woman commented on one of my posts and said I shouldn't be offering any kind of advice unless I have had "15 years of experience lashing." In this episode, I will give you the tools and mindset shifts that you need in order to combat trolls and realize that their opinions are absolutely irrelevant! For anyone who has had someone in your life tell you that you cannot do...2020-02-2821 minLessons of a LashpreneurLOL 87: To Lash 100% Coverage or NotAhhh 100% coverage... One of those standards in our industry that is often up for debate. The question at hand is: Is lashing at 100% coverage always necessary? Or is it just costing you more time and money to do so? In this episode I will give you my true thoughts on lashing at 100% coverage. Highlights you won't want to miss: [1:19] >>> Should you be lashing every single natural lash? [5:15] >>> What is 100% coverage and why does it matter? [8:00] >>> If you claim 100% coverage and make any exception - it's false advertising. [12:00] >>> Why 100% coverage doesn...2020-02-2132 minLessons of a LashpreneurLOL 86: Full Time Income - Part Time Hours Ft. Lashpreneur Legend Martha LicariIn this special addition of The Lessons of a Lashpreneur show, I interview one of our Lashpreneur Society Legends, Martha Licari. She tells us about her highs, lows, and everything in between since starting her own business. Highlights you won't want to miss [1:17] >>> Introducing Martha [1:50] >>> Life before The Lashpreneur Society: Winging it [5:30] >>> My business fell apart because of my business partner [10:20] >>> Being a lash artist has nothing to do with being a business owner [14:10] >>> Hitting 6-Figures in 2020 Martha Licari @premierhairandlashes 2020-02-0723 minLessons of a LashpreneurLOL 85: From Being Sued to Six-Figures - Ft. Mandy DwyerIn this special addition of The Lessons of a Lashpreneur show, I interview one of our Lashpreneur Society Legends, Mandy Dwyer. She tells us about her highs, lows, and everything in between since starting her own business. Highlights you won't want to miss: [1:20] >>> Introducing Mandy [4:10] >>> From opening her own business to being sued [6:30] >>> Am I going to be able to keep the lights on? [12:00] >>> Moving forward with a new plan [18:52] >>> The transformation: The liberty to breathe [21:40] >>> The Lashpreneur Society and it's impact IG: Lotus_la...2020-01-3134 minLessons of a LashpreneurLOL 84: How to Run a Business When You Don't Have Enough TimeThe number one excuse I hear from lash artists that are hesitant to start their own business: I DON'T HAVE ENOUGH TIME. The oldest excuse in the book! In this episode I talk about time management hacks that every successful lashpreneur NEEDS to run a business. Highlights you don't want to miss: >>> [2:00] Time is always the source of overwhelm >>> [3:10] Time is an illusion >>> [5:00] The victim mindset >>> [6:40] Sacrificing your dreams is setting a bad example >>> [9:20] You are in control of your time >>> [12:20] Commit yourself to spending time on...2020-01-2415 minLessons of a LashpreneurLOL 76: How to Lower Stress with GratitudeWe all have good and bad days. Personally, I struggle with anxiety and overwhelm. Well, I used to until I came across a quote that helped me to move past my anxiety: “If you are depressed you are living in the past. If you are anxious you are living in the future. If you are at peace you are living in the present.” ― Lao Tzu. After reading this quote and thinking about it carefully, I suddenly realized what I had to do to free myself from my anxiety. Gratitude. When you’re anxious and overwhelmed about so...2019-11-2222 minLessons of a LashpreneurLOL 75: Closing Your Books - Will Close Your DoorsWhen you close your books and stop accepting new clients, you go into hibernation mode. You become so busy with your current clientele that you barely have time to use the restroom, let alone anything else. One of the worst things that you can do for your business is not only close your books but to follow it up by broadcasting the news to the world via your social media channels. When you do this, potential clients gradually begin to drop off your radar like flies. Then, January comes along, or a recession hits, and all of...2019-11-1514 minLessons of a LashpreneurLOL 74: Doing this ONE THING Can Get You In a Lot of TroubleDo you cleanse your lashes? You’d be surprised at just how many people don’t cleanse their own (or their clients) lashes. You’d also be surprised to learn just how many lash artists think it’s a good idea to sell various lash cleansers to their clients. Heck, some even whip up their own branch of DIY lash cleansers that may or may not irritate the skin and send you into a whole heap of trouble. If you’re thinking about launching your own lash cleanser line, there’s a lot of things that could go...2019-11-0819 minLessons of a LashpreneurLOL 73: What is "Value" on Instagram?When used correctly, Instagram can help your lash business thrive. However, there’s a LOT of confusion around how to utilize Instagram for business and I totally get it. If you’ve only ever used social media for connecting with friends and family, it can be crazy overwhelming to even know where to start for a business. But don’t worry, in this episode of Lessons of a Lashpreneur, I help you understand what true VALUE is on social media and how you can provide more of it to your followers. Find out about:2019-11-0133 minLessons of a LashpreneurLOL 72: Preparing Your Lash Business for the HolidaysIt’s the most wonderful time of the year and I know like me, you may have been complaining about all the Christmas décor in the shops in September, but do you know what? Tis the season where our industry experiences the MOST demand and you need to get ready for it RIGHT NOW. It is ESSENTIAL that you start to plan how you want your lash business to operate. You need to be strategically working out your marketing well in advance of that busy holiday season. That’s why in episode 72 of Lessons of a...2019-10-2517 minLessons of a LashpreneurLOL 71: Why you MUST do an Instagram CleanseHave you got 1,000 followers? If bet if I looked at your Instagram account right now, your followers will be tweezer manufacturers, lash brands and suppliers? Am I right? I get DMs all the time telling me that social media is not working for Lashpreneurs. Why? Fake followers are affecting your ability to reach REAL POTENTIAL CUSTOMERS. In episode 71 of Lessons of a Lashpreneur, I dish out some brutal advice about why you need to cleanse your Instagram account right now! You need to start prioritizing profitability over-popularity. Cutting your followers from 1,000 to 100 will i...2019-10-1816 minLessons of a LashpreneurLOL 70: How Do You Approach a Stranger About Your Business?How can you avoid being a sleazy salesperson but still make those sales? Well - avoid the tactics that this Tweezer manufacturer used in my recent Instagram Live for starters! My story is a GREAT example of what not to do when trying to market or make a sale. It fit in with a question I also received from Monik Dismute about how to sell to strangers? Well getting in a stranger’s face with your brand or product, is not what we recommend in The Lashpreneur Society. We recommend marketing your business based on rel...2019-10-1116 minLessons of a LashpreneurLOL Bonus Episode: What is The Lashpreneur Society?The Lashpreneur Society is OPEN! Registration for new members is only open a few times a year and many of you have been waiting for this moment for months! If you’re new here or you’ve been waiting on the edge of your seat for our doors to re-open for a while and you want to learn more about The Lashpreneur Society, you’ve come to the right place. In this episode and blog post, I unveil what you can expect to find inside the society and how it can help you to start, build...2019-09-2728 minLessons of a LashpreneurLOL 69: Your Relationship with Money MattersDo you have a healthy or unhealthy relationship with money? If you have no idea how to answer that question, you’re in the right place. In this episode of Lessons of a Lashpreneur, I reveal how you can tell if you have a healthy or unhealthy relationship with money and what you can do to feel more empowered about your finances. Find out about: Understanding the power of your thoughts and how to change them for the better How to identify whether you have a healthy or unhealthy relationship with money and how to...2019-09-2030 minLessons of a LashpreneurLOL 67: If You're Doing This, You're Running Your Business WRONGAre you too worn out, overwhelmed and even scared to work on your business and not just in it? I get it. Believe me when I say I’ve been there too. Having days where you just want to quit and find an easier way to make a living is normal. I have never met a single successful business owner (from any industry) who hasn’t had a few “I want to quit” moments in their careers. Check out this episode of Lessons of a Lashpreneur to learn top tips from successful entrepreneurs that have been ther...2019-09-0619 minLessons of a LashpreneurLOL 66: To Work on Other Artists’ Work or Not?Is it okay to work on another lash artist’s work? This is a question I see pop up inside lash forums time and time again. A simple scroll through the answers and you’ll see a heated debate where everybody has a VERY strong opinion of whether it’s “right” or “wrong” to work on another artists' work. I understand why this topic is so controversial in our industry. When I first started, I really bought into the whole “you should never work on other artists' work” thing. That is until I realized that by not working on...2019-08-3021 minLessons of a LashpreneurLOL 65: Behind the Scenes at The Lashpreneur Part 2Have you ever wondered what goes on behind the scenes at The Lashpreneur HQ? Well…wonder no more! I’m about to take you for an exclusive behind the scenes look inside not just the business side of The Lashpreneur, but also the personal side of the business too. My husband, Chris, joins me for an in-depth and insightful Q&A session where he reveals his perspective of being married to a lashpreneur, growing a business and raising a family. Find out about: Whether Chris ever had any doubts about my business How...2019-08-2326 minLessons of a LashpreneurLOL 64: Behind The Scenes at The Lashpreneur Part 1Managing a lash business is tough. You’ve got good days and then you’ve got the not so good days where you feel like throwing in the towel and re-starting your entire career from scratch. The good news is that you’re not alone. We all feel like giving up sometimes. Heck, there was a time in my life when every day felt like a battle just to survive. So, I wanted to share some of these stories with you and give you a “behind the scenes” look into my personal life and the journey that lead me an...2019-08-1628 minLessons of a LashpreneurLOL 63: Google Ads Strategy with SEM Expert Deirdre AndrewsAttracting new lash clients goes beyond just handing out leaflets, posting pretty photos on Instagram and adding a few hashtags to the bottom of your posts. If you really want to drive more leads to your business, consider incorporating SEM (Search Engine Marketing) into your digital marketing strategy. I’ll be honest, I’m not an expert in SEM, but I do know someone who is. Deirdre Andrews of Define Marketing joins me in this episode of Lessons of a Lashpreneur for an in-depth discussion all about SEM and how to utilize Google Ads for advertising your lash...2019-08-0929 minLessons of a LashpreneurLOL 62: My Biggest Takeaway from Coaching in AustraliaI recently found myself down under for a conference for Lash Vision Leaders with my good friend and fellow lashpreneur, Kimberley Haworth. Lash Vision Leaders is the cream of the crop of Australian business owners looking to set some regulations and standards for lash artists in Australia. At the moment, it’s an unregulated industry in not only Australia but in many places across the world. One major concern that kept popping up throughout the length of the conference was the shared fear amongst lash artists that cheap prices are dragging down the value of eye...2019-08-0212 minLessons of a LashpreneurLOL 61: Creating a Brand and Reputation on Social Media with Lana Wyer of Lux UncutLana is just 21 years old and has already accomplished more on her entrepreneurial bucket list than many of us could ever hope to achieve. She’s not only a very successful lash artist, but a lash educator with a social media presence that has helped grow her business into what it is today. She has inspired thousands with her driven and ambitious personality, and she’s broken the mold for our industry in how we brand ourselves online. So, as you can imagine, I jumped at the chance to have a chat with Lana on episod...2019-07-2616 minLessons of a LashpreneurLOL 60: Balancing Your Lash Obsession with Having a LifeDo you find it difficult to balance work with actually having a personal life? As business owners, we’re always thinking about the next thing we need to do to keep the business moving forward. But the problem is that we can become so addicted to the ‘hustle,’ that we don’t have time for anything else. Since I don’t want you guys to put your business before your family or your own health, I’ve decided to share a few effective strategies on episode 60 of Lessons of a Lashpreneur that will help you to find that...2019-07-1917 minLessons of a LashpreneurLOL 59: Creating a Business that Serves a Greater Purpose in your Life with Kimber Jaynes of Borboleta BeautyI don’t often think that our industry is in any way, shape or form like a fairy tale. But if it was, Kimber Jaynes of Borboleta Beauty would be the Cinderella in our story! I’m a HUGE fan of Kimber and I couldn’t wait for the chance to get her on the show. It’s not every day you get to interview a lash celebrity! Kimber and I had an inspiring and at times, tear-jerking discussion on this episode of Lessons of a Lashpreneur about what it took for her to create a busines...2019-07-1231 minLessons of a LashpreneurLOL 58: Why Someone Charging Less than You is Actually a GREAT THING!When it comes to running a lash business, price is often placed at the forefront. How much you charge for your services is somehow linked to your credibility and even legacy as a lash artist. You only have to take a look at any lash forum to see this type of conversation on blast. You know, the constant dialogue that rips cheap lash artists apart like they’re the scum of our industry. But as I’ve said many times before, being the cheapest lash artist in town doesn’t mean you’ll get more clients...2019-07-0524 minLessons of a LashpreneurLOL 57: Behind the Scenes of a Massively Successful Product Line with Lindy Williams of EBL LashesDo you have a favorite adhesive you reach for every time you do lashes? Or, maybe you dream of starting your own lash product line someday? Whatever the case, I’m sure you’ve heard about my guest on this episode of Lessons of a Lashpreneur because she’s making waves in the lash industry. That’s right, Lindy Williams of EBL Lashes joins me on episode 57 for a chat about her MASSIVELY successful product line. We talk about what it’s like for her to work with her husband, the truth about running a successful...2019-06-2817 minLessons of a LashpreneurLOL 56: How to Afford More Trainings to Further your Lash BusinessAs lash artists and lashpreneurs, most of us are no strangers to taking the occasional training course to help further our careers. It’s pretty much a ‘must-do’ in our industry, which is still relatively new with updated products, techniques, educators and everything in-between being released all the time. If you don’t keep up and prioritize continuing education, you’ll become outdated. But, how can you further your training without burning a hole in your pocket? In this episode of Lessons of a Lashpreneur, I reveal how to look at continuing education in your business, how t...2019-06-1424 minLessons of a LashpreneurLOL 55: Overcoming Overanalyzing and How to Make Better DecisionsAre you living life by your decisions or are you living life by default? In this episode of Lessons of a Lashpreneur, I break down why so many of us get stuck and why making decisions is so damn difficult! I also share making quick decisions is one of the top three traits of successful entrepreneurs and how you can start making better decisions without letting fear hold you back. Find out about: Why you shouldn’t let fear stop you from making decisions The value of making decisions ahead of time How to get more...2019-06-0723 minLessons of a LashpreneurLOL 54: When Should You Raise Your Prices?Most lashpreneurs will inevitably reach the stage in their business when they need to consider raising their prices. But, how can you raise your prices? And, when do you know it’s the right time to increase them? On this episode of Lessons of a Lashpreneur, I reveal how you can dictate your pricing to make sure it covers your expenses while still paying yourself a great wage. You’ll also discover the questions you should be asking yourself when it comes to deciding when to raise your prices and if your talents or services are...2019-05-3118 minLessons of a LashpreneurLOL 53: What if Your Lash Biz Fails?Our inner thoughts can be a real buzz kill. They have the power to bring you down so fast you won’t know what hit you. I’ve been getting a lot of questions from fellow lash artists lately who ask things like, “What if I fail?” and, “What’s the worst thing that can happen to me if my business fails?” I can see that some of you are overflowing with anxiety and instead of avoiding difficult questions like this, I’m going to go head first and tackle them right here, right now. In this episode of Lessons...2019-05-2415 minLessons of a LashpreneurLOL 52: The Controversy of Giving Away FREE Info with Jamie Butler of LashBase UKAre you afraid to give away knowledge for free? Is it something you’ve done in the past, or is it something you avoid like the plague? On this episode of Lessons of a Lashpreneur, I’m joined by Jamie Butler of Lash Base UK to talk about the controversial topic of whether you should (or shouldn’t) give away information for FREE. We look at both sides of the argument and really explore the idea that by helping others and sharing your best stuff with them, the more people that will actually want to pay you for it. ...2019-05-1728 minLessons of a LashpreneurLOL 51: A Guaranteed Way to Find More Time to Work ON Your BusinessAre you spending too much time working in your business instead of ON it? Finding the perfect balance between the two can be pretty difficult. You’ve got all of these wonderful dreams, ideas, and aspirations for your business. But you don’t have the time to turn any of them into tangible things. At least, you don’t think you have the time. On this episode of Lessons of a Lashpreneur, I bust some myths about time and how we should or shouldn’t spend it. I also reveal everything you need to know about our excitin...2019-05-1026 minLessons of a LashpreneurLOL 50: What to do When Running a Business Gets ToughHow many times a week (or a day) do you think about quitting? If you’re a lash artist, I’m going to take a wild guess and assume you think about quitting periodically throughout the day. If you own your lash business, you probably think about quitting even twice as much. But, we lash artists are NOT quitters and in this episode of Lessons of a Lashpreneur, I reveal how you can break through thoughts of quitting and take a new, positive (and powerful) perspective the next time you feel overwhelmed, stuck and desperate to quit. 2019-05-0314 minLessons of a LashpreneurLOL 49: Is Running a Lash Business All Just Online Marketing?Knowing how and where to market your lash business is important. As a business owner, you probably already knew that. But, are you putting your marketing budget dollars to good use? On this episode of Lessons of a Lashpreneur, I share the essentials to create a well-balanced marketing plan to help ensure you’ve got a long-term plan for marketing your business. Find out about: The role of online marketing in the overall success of your lash business The least expensive way to get in front of your ideal clients How to find the right bala...2019-04-2619 minLessons of a LashpreneurLOL 48: What to do When You're New to Being a Lash Artist?If you’re new to lashes, I’m going to go out on a limb and assume you’ve probably got a lot of questions roaming around in your head right now. Deciding to embark on this lashing journey is exciting, but it’s also a little daunting. I mean, lashing is still a relatively new business and finding the answers to your pressing questions can be a real struggle if you don’t know where to look. I was bitten by the lash bug in 2013 and I’d like to think I’ve got enough experience and credibility...2019-04-1915 minLessons of a LashpreneurLOL 47: The Lie You've Believed About Success We all have a different idea of what real success looks like. For some of us, it’s having lots of zeros at the end of our bank account. For others, it’s good health, a supportive family and undeniable happiness. Whatever success looks like to you, one thing is for sure. You’ll never reach it. Not really. Even when you achieve your old definition of success, you take the picture out of the frame and replace it with something new. Something better. You realize that your previous expectations pale in comparison to your new perception of succe...2019-04-1215 minLessons of a LashpreneurLOL 46: How to (gulp) Fire a ClientThey teach you a lot in “lash school,” but do you know what they don’t teach you? How to fire a client. You’re left to figure that little gem out for yourself. That is, unless you check out this episode of Lessons of a Lashpreneur, where I teach you how to fire a client with tact, dignity and with the least amount of collateral damage. Find out about: How to come up with a plan of attack Why you shouldn’t let your emotions get in the way of firing a client Tips for f...2019-04-0528 minLessons of a LashpreneurLOL: 'I’m Fine' Coma TrainingHow many times this week have you said, “I’m fine”? When you say you’re fine, it’s because you want the problem to go away. You’d rather put on a pair of imaginary blackout glasses on so that you don’t have to see or deal with the problem. Unfortunately, ignoring the issue isn’t going to address the problem. The more you try to ignore it, the more power it has over you. Eventually, the problem festers. Before you know it, you’ve got a much bigger issue to deal with. If you’re ta...2019-03-2211 minLessons of a LashpreneurLOL 44: How Tragedy Turned to Chasing Passion with Sonya RaubesonWe all face hardships and difficult times in our lives. But some of us are unfortunate enough to go through real, heart-breaking tragedies. On this tear-jerking but inspiring episode of Lessons of a Lashpreneur, Sonya Raubeson from Eye Love Beauty shares her remarkable story about how she was able to find the strength and sheer determination to transform tragedy into something truly inspiring. This episode deserves your undivided attention. But, just to put a disclaimer out there, you should probably grab a few tissues for this one! Find out about: Sonya’s in...2019-03-1524 minLessons of a LashpreneurLOL 42: The 20 Questions You Should Ask BEFORE Starting Your Lash BusinessIs it time for you to start your own lash business? It just might be. But, before you shout it from the rooftops, there are a few things you need to consider. For instance, do you have the appropriate certification to provide eyelash extension services in your community? Have you thought about where you’re going to work from? There are so many things you need to think about before launching your own lash business. In this episode of Lessons of a Lashpreneur, I share the 20 questions that you should ask yourself before starting your ow...2019-03-0126 minLessons of a LashpreneurLOL 41: The Big F Word... FAILURE!Is it just me or is there more people cradling their ‘post-holiday financial hangover’ this year than ever? When this time of year rolls around, and clients don’t want to spend their money on your services anymore, it’s easy to slip into a negative mindset. Maybe you’ve gone an entire day or a whole week without a single client. And, now you can’t help but feel like you’ve failed. I’ve got some news for you – the whole ‘failure’ thing is a load of nonsense (to put it nicely). If you’ve felt like you’v...2019-02-2217 minLessons of a LashpreneurLOL 40: Q&A How Do You Avoid Lashpreneur Burn Out?Single-handedly running a business is hard work and it’s easy to burn out. You only have so much time in the day and as a business owner, it’s difficult to find the perfect work/life balance (if it even exists!) The constant pressure can be a real passion drainer. In this episode of Lessons of a Lashpreneur, I share three simple ways that you can get that warm, fuzzy feeling and love for your lash business that you had when you first started. I can’t promise that by the end of this episod...2019-02-1520 minLessons of a LashpreneurLOL 39: Lashpreneur Legends Spotlight featuring Manuela RamirezWouldn’t it be great if you could learn how to grow a thriving lash business from scratch? Wouldn’t it be even better if you could learn from someone who has been where you are now and found a way to go from ‘overlooked to fully booked’? Say no more! I’ve heard your pleas, and I’ve brought someone onto Lessons of a Lashpreneur that I know you’re going to love. My guest is your everyday, hard-working lash artist that has taken her lash biz from a one-woman shop to becoming a fully booked l...2019-02-0826 minLessons of a LashpreneurLOL 35: 3 Steps to Lash Business SuccessFrom the outside looking in, the lash industry can seem like a gold mine. But in reality, it takes a lot more than a lash course certificate to run a thriving lash business. You might feel like you’re ready to take on your very own lash business with this new set of skills you’ve acquired, but it’s going to take some time for you to become a true #bossbabe. Don’t lose hope yet, though! You can 100% climb the career ladder of business ownership. But first, you have to silence your inner “instant gra...2019-01-1122 minLessons of a LashpreneurLOL 32: Top 5 Tips to Get New Lash Clients When You're Starting From ScratchStarting from scratch is brave, but it isn’t easy. For a new lash business owner, finding clients is a top priority. It can be incredibly difficult to grow your business in a sustainable way, especially in the beginning when you have a grand total of ZERO clients. If you’re taking your first step as a lashpreneur and you’re already grounded in your city, you’re going to find this process a lot easier. When you’ve got a base of core relationships established, you’re able to capitalize on those relationships. But, if you’ve mo...2018-12-2110 minLessons of a LashpreneurLOL 29: A Raw Conversation About Mental HealthAnxiety and depression can make you feel helpless and alone, but neither of those things is true. If you’re struggling with mental health issues, you might feel like you have to keep it hidden. And so, you push it down where nobody can ever see it because you don’t want anyone to know the truth. You don’t want to burden your loved ones. Or, worst of all, you’re afraid. Afraid of what people will say when you tell them. Afraid that they’ll judge you or brush off your struggles as if they don’t matter....2018-11-3017 minLessons of a LashpreneurLOL 27: Is Your Price Point Why You Don't Have Clients?“Is my price too high?” We’ve all had this thought pop into our minds at one time or another. Most likely, it raises its ugly head when you’re feeling a little insecure about your business. Maybe you don’t have as many clients as you would like, and you tell yourself it’s because of your price. So, you wave the white flag of business ownership and find yourself asking a string of questions to other lash artists in a Facebook forum. If you take this route and ask any of these questions, I can promis...2018-11-1620 min
Lessons of a LashpreneurLOL 23: How to Kick Fear to the Curb to Move Your Lash Business ForwardFear is your body’s way of keeping you safe. It’s a survival mechanism induced by a perceived threat but nowadays, our fears are concerned less about our physical well-being and have more to do with a threat to our emotional, psychological or mental survival. Join me on episode 23 of Lessons of a Lashpreneur, where I challenge you to identify the fears that are holding you back and teach you how you can trick your mind into not being so afraid of those fears. Find out about: Why you should challenge yourself to over...2018-08-2726 min
Lessons of a LashpreneurAre you Committed to Creating a Successful Lash Business?Lash artists often think that if their business is struggling, it’s their artistry that’s the problem and if they just add on a few more services, everything will magically fall into place. But I’m here to tell you that running a successful lash business has nothing to do with how many courses you take or how many services you provide. In reality, it’s all about how good you are at running and marketing your business. In episode 22 of Lessons of a Lashpreneur, I test whether or not you’re really committed to be a Lashpren...2018-08-2200 min