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The Mindshare Collaborative
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The MindShare Real Estate Podcast
Find Something That Lights Your Fire: The Untold Story of KiTS, the Competition, and the Rise of MindShare
In this special episode of The MindShare Podcast, David Greenspan shares the story he’s never told publicly — the real origin of KiTS, the fire that fueled it, and the competitive moment that changed everything.With the recent news that Morris Marketing has officially shut down their newsletter service, this episode couldn’t be more timely.David reveals how KiTS started from nothing, how a competitor once called pretending to be a potential client, and how that moment lit a fire that still burns today.You’ll learn:How KiTS became a leader...
2025-11-28
33 min
The MindShare Real Estate Podcast
Build MindShare in Everything You Do
What if the secret to success wasn’t about chasing attention — instead it was about being remembered?In this episode of The MindShare Podcast, David Greenspan brings it all full circle, explaining why MindShare isn’t just a marketing idea — it’s the foundation of influence in every part of life.From running a business to leading a team, parenting your kids, or coaching athletes — the ability to stay top-of-mind is what drives trust, loyalty, and long-term success.David shares the four pillars of building MindShare — consistency, relevance, emotion, and presence — and shows how to...
2025-11-14
26 min
Block by Block: A Show on Web3 Growth Marketing
Krystyna Kozak - Mindshare and Web3 Analytics and Cookie3
Episode is brought to you by Infinex. Experience Crypto designed for humans. Get your free account today: https://app.infinex.xyz/?r=B2KSQJ77In this episode, Krystyna shares her journey from fashion marketing to Web3, highlighting the parallels between luxury fashion and crypto marketing. She emphasizes the importance of community in Web3, discussing how to build authentic connections and cultural pillars within a project. Krystyna also introduces Cookie3, a B2B SaaS platform for Web3 analytics, and explains the significance of mindshare in influencing crypto prices. In this conversation, Pe...
2025-03-06
46 min
The CPG Guys
Modern Consumerism and Retail Media with Mindshare’s Jeff Malmad
The CPG Guys are joined in this episode by Jeff Malmad, global head of commerce at Mindshare. He is also the host of our weekly programming on Tuesday's - the retail media minute. Jeff's previous episode can be found here and is one of our top performing episodes of all time to the day : 'the ABC's of retail media' https://podcasts.apple.com/ca/podcast/the-abcs-of-retail-media-with-mindshares-jeff-malmad/id1517335575?i=1000567672015Follow Jeff Malmad on LinkedIn at: https://www.linkedin.com/in/jeff-malmad-4141198/Follow Mindshare on LinkedIn at: https://www.linkedin.com/company/mindshare/Follow Mindshare online...
2024-07-06
40 min
The Healthy CEO Show
Tim Organ CEO of Mindshare Collaborative
Tim Organ is a sales professional with over 33 years of healthcare information technology experience. Highly skilled at building successful sales teams and maintaining excellent client relationships. Strong proficient competencies in managing complex sales cycles, developing new customer/business relationships and driving results.Mindshare Collaborative is a vibrant community of forward-thinking health entrepreneurs from all around the globe who have abandoned the rulebook and stepped outside the traditional system, refusing to let big insurance or big pharma dictate their pathway to influence (and income). Humanity has been held hostage for over 50 years by the pharmaceutical industry a...
2024-06-24
1h 11
The Jason Wright Show
Health, Wellness and Entrepreneurship With Tim Organ, CEO Mindshare Collaborative
Tim Organ is a sales professional with over 33 years of healthcare information technology experience. Highly skilled at building successful sales teams and maintaining excellent client relationships. Strong proficient competencies in managing complex sales cycles, developing new customer/business relationships and driving results.Mindshare Collaborative is a vibrant community of forward-thinking health entrepreneurs from all around the globe who have abandoned the rulebook and stepped outside the traditional system, refusing to let big insurance or big pharma dictate their pathway to influence (and income). Humanity has been held hostage for over 50 years by t...
2024-06-18
1h 11
The Jason Wright Show
Health, Wellness and Entrepreneurship: Mindshare Collaborative CEO Tim Organ
Tim Organ is a sales professional with over 33 years of healthcare information technology experience. Highly skilled at building successful sales teams and maintaining excellent client relationships. Strong proficient competencies in managing complex sales cycles, developing new customer/business relationships and driving results. Mindshare Collaborative is a vibrant community of forward-thinking health entrepreneurs from all around the globe who have abandoned the rulebook and stepped outside the traditional system, refusing to let big insurance or big pharma dictate their pathway to influence (and income). Humanity has been held hostage for over 50 years by the pharmaceutical industry a...
2024-06-11
00 min
Do Good Work
Unfair Mindshare: Leveraging Community Led Marketing to Grow with Derek Weeks
Raul interviews B2B software marketer Derek Weeks as he shares his belief in human-centric marketing, which he discusses in his book "Unfair Mindshare". He emphasizes the importance of providing value through community-led initiatives and attaining an unfair advantage in crowded markets. He counters the traditional viewpoint of CEOs that marketing should drive sales, instead advocating for building trust and community. As an example, he shares how his DevOps community offered free resources, generating engagement, valuable leads, and significant revenue in the long run. Derek also referenced a successful B2C community model that could work in B2B...
2024-02-12
40 min
The CPG Guys
Retail Media Networks in 2023 with GroupM's Lauren Lavin & Mindshare's Jeff Malmad
The CPG Guys speak with Lauren Lavin, Executive Director, Commerce at GroupM and Jeff Malmad, Global Head of Commerce at Mindshare, both part of the broader WPP organization.This episode was recorded in January at CES in Las Vegas, NV.Follow Lauren Lavin on LinkedIn at: https://www.linkedin.com/in/llavin/Follow Group M on LinkedIn at: https://www.linkedin.com/company/groupmworldwide/Follow Group M online at: https://www.groupm.com/Follow Jeff Malmad on LinkedIn at: https://www.linkedin.com/in/jeff-malmad-4141198/ Follow Mindshare on LinkedIn at...
2023-03-08
47 min
Frictionless Marketing
UNITED AIRLINES Head of Advertising & Social Media, Maggie Schmerin on Mindshare vs Marketshare
Maggie Schmerin leads the global advertising and social media team at United Airlines where she's been for over five years. Her previous experience includes multiple years at Edelman where she worked on such brands as BlackBerry, Shell, Kellogg’s, Mars, Proctor & Gamble and Samsung among others. Maggie has also been honored by Crain's Chicago Business, and named a 40 under 40 by PR Week. In this conversation with Lippe Taylor CEO Paul Dyer, Maggie gets into her career path including making the shift from agency-side to brand-side, leadership lessons, and the importance of mindshare over marketshare - all of this...
2022-07-14
28 min
The CPG Guys
The ABCs of Retail Media with Mindshare's Jeff Malmad
In this episode, Sri speaks with Jeff Malmad, Head of Commerce at Mindshare, a media services company that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate it for our clients by using media as a multiplier to drive sales and maximize marketing investments. Mindshare, is part of WPP's GroupM division. Follow Jeff Malmad on LinkedIn at: https://www.linkedin.com/in/jeff-malmad-4141198/ Follow Mindshare on LinkedIn at: https://www...
2022-06-25
34 min
Mindshare Matters
Julian Castelli: You Never Know How It's Going to End
It all started because of football for Julian Castelli. A burst of confidence after joining his high school team propelled Julian to the height of Wall Street with Goldman Sachs. There, he learned, listened, and absorbed all that he could, eventually turning to entrepreneurship with the founding of VacationRoost in 2007. Since, Julian has immersed himself in the SaaS world, and found his true passion in the connection he has with his children. From Wall Street to the sidelines as coach of his son's football team, Julian Castelli shares his wild ride with the Mindshare Matters audience.
2021-12-20
49 min
The Mindshare Podcast by Monumental Me - tools to take you from here to there. Find your thrive!
Key learnings from the wisdom of The Mindshare guests, with Michele Mavi in conversation with Liana Slater ~Season 2 Episode 9
Damn, 26 was a hard age! I wouldn't go back to that age for anything. Not sure if you share that sentiment, but today I get to sit down with my partner in crime Michele Mavi for this podcast episode. Fresh off of a speaking engagement to young women & young men with whom I shared my reflections on this VERY topic: answers to my signature question “What would you tell your younger self?” In this episode Michele and I discuss my findings and she shares her wisdom around each theme and what SHE would tell her 26-year old self. With age c...
2021-12-02
24 min
BeetCast
51 - Next in Measurement Currency: "Empathy at Scale" Mindshare's Data Chief Shane McAndrew
Measurement in an omni-channel media world is increasing complex with the changes in cookies, mobile identifiers and new privacy regulation. But what is he personal, unbiased impact of advertising? For GroupM's Mindshare, it's about measuring "empathy" as registered by biometric feed back. It's called the NeuroLab and it's the the largest longitudinal panel in the United States of its kind, says Shane McAndrew, Mindshare's Global Chief Data Strategy & Analytics Officer. Launched in 2019, it has reached "empathy in scale," he tells me in this podcast interview. NeuroLab uses medical-grade EEG (electroencephalogram) and GSR (galvanic skin response) techno...
2021-11-29
21 min
Mindshare Matters
Michelle Suzuki: From Midwest roots to Silicon Slopes
In this episode of Mindshare Matters, Bassam welcomes Michelle Suzuki. She grew up in Hawaii as the daughter of a musician, then moved to Wisconsin where she experienced one of the hardest transitions of her life. Michelle graduated with a degree in Communications, starting out in government early on before getting exposed to the tech world. Her career blossomed from there through her dedication and determination, including taking entry level PR positions in order to prove herself. She grew up into companies such as Ancestry.com, Novell and Instructure.
2021-11-15
39 min
Mindshare Matters
Robin Jennings: Diamond in the Rough
Robin Jennings has lived a life most would dream of, including years as a professional baseball player and now an entrepreneur. But his time has been much more complicated, and more compelling, than one can imagine. In this episode of Mindshare Matters, Robin sits down with Bassam to discuss growing up in Asia and Europe, how it influenced his life direction, spending decades playing in the big leagues, and the struggle to find a new identity outside of baseball.
2021-10-29
42 min
B2B Reimagined
Ep 40 | MindShare Europe is Back in Person!
Register for MindShare Europe! We are thrilled to be back in person for MindShare Europe, the industry's top B2B pricing and sales conference, on 30 November in Paris, France. In this episode, Zilliant Chief Marketing Officer Lindsay Duran interviews Vice President, EMEA Michel Safi about what attendees can expect from the event. Hear about the three customers that will be speaking, plus the partner-led sessions and the Zilliant product demonstration that will be featured. There will also be plenty of opportunities for networking face-to-face throughout the conference and at the welcome re...
2021-10-27
08 min
Mindshare Matters
Aseem Chandra: Gentle Nudges that Change the Outcomes of your Life
In this special live episode of Mindshare Matters, Bassam welcomes Aseem Chandra to talk about his early years in India, how Lincoln, Nebraska was his first introduction to the United States, and his eventual move to California that launched his career with Oracle, Omniture, Adobe, and how choosing education over skiing for his children led to some major life changes.
2021-09-23
47 min
Mindshare Matters
Pierrette Tierney: From Wine Country to CNN to Homebuilding #008
On this episode of Mindshare Matters, Bassam welcomes Pierrette Tierney, member of the AtlasRTX Visionary Council and homebuilding expert. Pierrette reminisces about her time growing up in the Sonoma County wine country, spending time as a journalist for the London Bureau with CNN during the start of the Gulf War, and eventually ending up in the unlikeliest of places, in the sales and marketing department for one of the biggest homebuilders in the country. Shortly after starting her career in homebuilding, the 2008/09 housing crash happened, and that time became one of the most important learning experiences that has shaped...
2021-08-24
42 min
The MindShare Real Estate Podcast
How They Built MindShare and Raised Over $70,000 for Their Community, with Special Guests, Realtors – Jennifer Bacon & Dean Michel
Dean Michel and Jennifer Bacon are Kawartha Lakes realtors with Century 21 Granite Realty Group Inc. who live and work on the shores of beautiful Balsam Lake. Five years ago, they made a drastic life change. They gave up successful careers and the hustle and bustle of city life, renovated their seasonal cottage, packed up their family and moved to the lake full-time. Dean and Jen have created a strong referral business focusing on lifestyle change and relocation. Their love for the Kawarthas is evident in everything they do. In the early days of the...
2021-08-06
1h 03
Mindshare Matters
Kathryn Murphy: The Gift of Discomfort #007
On this episode of Mindshare Matters, Bassam welcomes Pluralsight Executive Vice President of Flow, Kathryn Murphy. Kathryn talks about growing up in chaos, how unsolicited feedback at home prepared her for her professional career and learning to code from her father. She also speaks to her early experiences as a female within the engineering sector and how she’s fueling a growth in women getting interested and involved in the industry.
2021-08-03
36 min
Mindshare Matters
John Pestana: on SilentMonk, Omniture, and enduring friendships
In this special live edition of Mindshare Matters, Bassam welcomes Omniture and ObservePoint co-founder John Pestana. Early on in his time at Brigham Young University, John joined the computer club and launched his first venture, JP Graphics. Soon, JP Graphics became JP Interactive, and eventually Omniture. In 2009, Adobe Systems announced the purchase of Omniture for $1.8 billion, and in that same year John went on to co-found ObservePoint with Rob Seolas. John speaks about his dream of becoming a rock star and his musical career, living his authentic self, and making hard business decisions in order to maintain...
2021-07-20
44 min
Headspace Sessions Podcast Adelaide
S3 EP 7: get into life with mindshare
In this podcast we are exploring getting into life with our friends at mindshare. Achieving small tasks and doing things you enjoy can boost your confidence and lift your mood – helping you keep a healthy headspace. Listen to us chat through what we like to do to get into life. If you would like more information of getting into life, please visit https://headspace.org.au/healthy-headspace/get-in-to-life/ If you would like more information about mindshare, please visit https://mindshare.org.au/ This episode is led by Claire (Community Engagement Officer), Alice (Guest - Youth Reference Group), Nate (Guest -mindshare) an...
2021-07-02
19 min
Mindshare Matters
Frank Maylett: Moving forward by stepping back #006
On this episode of Mindshare Matters, Bassam welcomes Instructure Chief Revenue Officer, Frank Maylett. Bassam and Frank talk about the times in our lives when we must take a step back to take a necessary step forward. Frank discusses his unique upbringing, how fear has motivated him to become the businessman he is today, and the times in his life where taking a step backward helped him to move forward. We hope Frank’s story will help others understand the need for change in their own lives and how best to embrace that change.
2021-07-01
47 min
Mindshare Matters
Heather Mercier: Self-acceptance #005
On this episode of Mindshare Matters, Bassam welcomes ExpertVoice CFO and COO, Heather Mercier. Bassam and Heather discuss the struggles of one’s self-image, and our ultimate desire for acceptance among our peers. Heather talks about her childhood dream to work 150 hours a week, and how she’s been able to balance a successful business career with her personal aspirations and commitments. We hope her story of self-acceptance will begin to inspire others to see value in their own accomplishments, and less in the views of other people surrounding them.
2021-06-17
33 min
Mindshare Matters
Mike Bills: From addiction to advantage #004
On this episode of Mindshare Matters, Bassam welcomes AtlasRTX Chief Operating Officer Mike Bills. The conversation traverses a wide variety of topics, from Mike’s early life struggles, finding his passion while attending Salt Lake Community College, and his ascension into a management position at the young age of 19. We are hopeful that Mike’s story will begin to inspire others who are trying to find direction in their own lives and start down the right path to build a better future.
2021-06-03
1h 02
Mindshare Matters
Pete Jones: becoming a business owner by 26 #003
On this episode of Mindshare Matters, Bassam welcomes Electrical Marketing Solutions President, Pete Jones, to the show. Live from the office of AtlasRTX, Pete discusses his roots in Lubbock, Texas as an engineer and how he ultimately found himself in Utah. By the age of 26, Pete saw an opportunity to purchase a company in Park City, leaving him with just $6 in his bank account. Two decades later, Pete looks back on that major decision and how it impacted his life going forward. **** Subscribe to our video podcast! YouTube: https://www.youtube.com/channel/UCnqB5...
2021-05-27
32 min
Mindshare Matters
Larry Gilbert: a Titanic decision #002
In this episode of Mindshare Matters with host Bassam Salem, we welcome Event Network Founder and CEO Larry Gilbert. Larry’s path to entrepreneurship was not a straight one. It involved a degree of chance, a lot of gumption, and incredible fortitude. It even includes a direct connection to the blockbuster movie Titanic. His entrepreneurial story was meaningfully impacted by the events of 9/11 and, more recently, with the pandemic of 2020. We are confident his story will not only inspire you, but will leave you motivated to tackle whatever obstacles comes your way.
2021-05-20
44 min
Mindshare Matters
Amelia Wilcox: From $6 million to $0 and back #001
In the inaugural episode of Mindshare Matters, with host Bassam Salem, we welcome Zenovate Founder & CEO Amelia Wilcox. As with most businesses where face-to-face interaction was critical, Amelia’s company saw her revenue fall from a projected $6 million in 2020 to almost $0. Instead of waiting for the status quo to return, Amelia decided to embark on a complete rethinking of her company, and an entire new brand identity. We hope her story will inspire you as you navigate through your own obstacles. While some things are out of our control, we can choose to sit idly by or we...
2021-05-04
56 min
Mindshare Matters
Welcome to Mindshare Matters #000
Welcome to Mindshare Matters. This is the first, introductory episode of what will be a series of intimate and meaningful conversations hosted by Bassam. Our guests will be special humans who challenge norms, overcome obstacles, and inspire us. We'll be publishing episodes bi-weekly with special, live editions added from time to time. In this short episode, we'll introduce you to our host as he welcomes you to the podcast. Won't you join us for this journey?
2021-04-22
02 min
Julian Ho Podcast
Mindshare Costa Rica - March 2021 (First Half, Unedited)
The Mindshare is a 'boutique Ted Talks', a conscious networking event that I originally designed for the Toronto fitness industry 5 years ago, but it spread to various industries through changemakers within them. What makes it special is the curation/facilitation method, the diversity of talent, and our altruistic spirit (we donate all event proceeds to charity). I’ve always dreamed of taking @2.0toronto experiences like the Mindshare, internationally ... with the help of the amazing team at @larukahostel ... the incredibly talented leaders in Puerto Viejo ... and of course divine timing and alignment of the universe, we did just that...
2021-04-15
1h 20
O Mediach w Tandemie
OMwT2 027 - Odcinek specjalny - Słuchacz podcastów w Polsce według Mindshare
W 27 odcinku gościmy Ludmiłę Lib, research managerkę z Mindshare Polska. Powód spotkania i rozmowy jest niezwykle istotny - w Mindshare również zbadano polskiego słuchacza podcastów. Przy okazji konfrontujemy wyniki, które uzyskaliśmy w Tandem Media w podobnym badaniu.I nieskromnie dodamy jeszcze, że w marcu 2021 r. nie ma lepszego ogólnodostępnego źródła wiedzy na powyższy temat niż ten właśnie odcinek OMWT.
2021-03-24
25 min
Positioning to Profit
How to Capture More Mindshare With Your Prospects
Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/ Thank you for being here! I sure am grateful. On this episode, it is a solo show again, I'm going to be sharing how to capture more mindshare. You may be thinking like, what's that? What is she talking about? Well, mindshare is being top of mind, in somebody's mind, when they are thinking of that go to person for that thing that you do. And what happens in a highly highly competitive world, because let's face it, if you are in the coaching world, whether it's a we...
2021-03-03
17 min
My Creative Classroom: Transforming Education
Ep. 20: MindShare Learning Top 20 Edtech of 2020 - CEO Robert Martellacci
In this episode, I chat with Robert Martellacci the CEO of MindShare Learning (@mindsharelearn) about the Top 20 EdTech of 2020 that was just published by MindShare Learning Technology. We dive into the Top 20 Edtech, but we also give a sneak peak of the Top 10 EdTech trends of 2021. All of this and more can be found on the Twitter page as well as at their website: www.mindsharelearning.ca
2021-01-18
25 min
The TJ Money Show
Share Your Thoughts: How to Plant Ideas with Mindshare To Get What You Looking For
Learn how to intentionally share your thoughts so that you can plant the ideas you want using Mindshare. Sharing your thoughts on what you are looking for as a property investor can mobilize people around you to achieve what you are looking for. In today's video TJ shares how he uses Mindshare to get money and the properties he is after. Don't forget to like this podcast and subscribe to our channel. Watch this video on our YouTube channel: https://youtu.be/M9FB_zDjnQY Add us on Facebook M5PropertyAddicts | TauraiJackZA
2020-12-04
11 min
The MindShare Real Estate Podcast
MindShare’s State of the Union in Real Estate, with Special Guest - Royal LePage CEO, Phil Soper
The Swanepoel 200 ranked him as the most influential leader in Canadian Real Estate, and 10th overall worldwide for 2020.In 2016 he became the first Canadian to receive the Real Estate Leadership Award at the US National Realtor Expo as “an industry visionary who embraces innovation and blazes new paths.Real Estate Marketing Magazine declared him one of the 25 most important leaders of the past 25 years, and he has been honored as “CEO of the Year” by the Canadian Public Relations Society, which is the first for a real estate industry executive.A graduate of the un...
2020-11-06
1h 13
Health Business Growth Cast
Harnessing the Power of Online Marketing to Amplify Your Message
Hey, everybody! Welcome to this episode of the Mindshare Mindcast, where today we're talking about healthy moms and healthy dads. Our guest today is Dr. Anthony Balduzzi. He is a health weight loss expert and the founder of the Fit Father Project and the Fit Mother Project, a leading health and weight loss program for busy men and busy women over 40. Dr. Balduzzi holds dual degrees in nutrition and neuroscience from the University of Pennsylvania, a doctorate in naturopathic medicine, and he's a former national champion bodybuilder. He still looks great. Dr. Balduzzi is most proud of the fact...
2020-10-13
23 min
B2B Reimagined
Ep 16 | What to Expect at MindShare 2020
This episode features a lively preview of Zilliant MindShare 2020, the premier B2B pricing and sales conference, which is going virtual for the first time on Oct. 27-29. Event MCs Barrett Thompson and Rick Chappell joined the show to explain how though the format may be new, the customer stories, thought leadership and product innovation deep dives remain as valuable as always. MindShare lands at a critical hinge point for B2B distributors, manufacturers and services companies. The global pandemic has changed the way business is done and the resulting recession has put intense pressure on pricing, c...
2020-10-08
11 min
Health Business Growth Cast
The Tapping Solution: Revolutionary Strategies to Reduce Stress and Pain for Yourself and Your Patients
Hey, everybody. Welcome to this episode of the Mindshare Mindcast where today our guest is Nicholas Ortner. He's the CEO of the Tapping Solution, a company with a mission to bring into the mainstream - a simple, effective natural healing method known as emotional freedom technique, EFT, or tapping. You've probably heard of it. You're in Mindshare. Tapping is a healing modality that combines ancient Chinese acupressure and modern psychology. Nick's goal is to empower people to create healthy, abundant, and stress-free lives through his books, films, CDs, online events, speaking engagements, attracting people from all over...
2020-09-29
39 min
Health Business Growth Cast
How to Become Distinct and Dominate
Okay, so do you stand out in your niche? I mean really, do your customers see you as the best choice? And how are you distinguishing yourself from everyone else who's looking to serve your customers? We're going to talk about that on today's Mindshare Mindcast with our guest, Scott McKain, a globally recognized authority on how organizations and professionals like you can create distinction to stand out, attract, and keep customers in this hypercompetitive marketplace. Scott's recent book, Iconic: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction, was recently named on...
2020-09-22
38 min
Health Business Growth Cast
Profit First
Hey everybody, welcome to this episode of the Mindshare Mindcast and we're talking money today with Mike Michalowicz. He's the author of Profit First, Surge, The Pumpkin Plan, you got to read that one, and he's newest release, Clockwork, which I adore. By his 35th birthday, Mike had already found and sold two companies, one to a private equity firm and another to a Fortune 500 company. And today, he's running his third multimillion dollar venture, Profit First Professionals. He's a former small business columnist for the Wall Street Journal and the former business makeover specialist on MSNBC. And over...
2020-09-15
33 min
Health Business Growth Cast
Increase Your Reach, Accelerate Your Revenue and Deepen Your Top Business Relationships With Affiliate Marketing Done Right
Hey, everybody. Welcome to this episode of The Mindshare Mindcast, where we're going to talk about what you do when you're ready to launch a product. You know what it's like, you've invested months of your life building funnels, getting your product dialed in, the only problem is you need traffic, and you've probably heard affiliates are a great source of traffic, but you have no idea even how to start or manage an affiliate program.Well, today's guest, Amber Spears is arguably the leading expert in affiliate management marketing, having spoken on the stages all over...
2020-09-08
44 min
Health Business Growth Cast
Becoming Superhuman
Hey everybody, welcome to this episode of the Mindshare Mindcast, where today we're talking with one of the first members of the Mindshare community, our great friend, Dave Asprey. Dave's the Founder and CEO of Bulletproof 360, creator of the global phenomenon, Bulletproof Coffee. He's a two-time New York Times bestselling author, the host of the Webby award winning podcast Bulletproof Radio, he's a serial entrepreneur - God, that's true - and a global change agent. And Dave, this guy has dedicated over two decades of his life. Can't believe you're that old, Dave, identifying and working with world-renowned doctors...
2020-08-25
36 min
Health Business Growth Cast
Big Bold Health: Take Control of Your Immunity
Hey everybody, it's Karl - and welcome to this episode of the Mindshare Mindcast where JJ and I bring you the leading innovators in health and wellness. And today, we're honored to have with us, Doctor Jeffrey Bland. Doctor Bland's a professor of biochemistry at the University of Puget Sound, a research director at the Linus Pauling Institute for Science and Medicine and the co-founder, along with his wife, of the Institute for Functional Medicine and the founder of Personalized Lifestyle Medicine Institute, the CEO of KinDex Pharmaceuticals. And now, the cool thing he's got going on, as if...
2020-08-18
34 min
Health Business Growth Cast
Personal Development 2.0: Restoring Intelligence To The Human Being & Becoming A Phenomenon
We are super lucky to have David Bayer with us on this Mindcast episode. David, he's on fire right now. He's been recognized as a leading expert on mindset and human intelligence, and he's the creator of the Powerful Living Experience Live, which is an event he's been holding last couple of years down in Orlando, Florida, Desiree and I are going this year. Really looking forward to that. We're going to have a Mindshare break out there, so if you join us, make sure you get tied into that. Powerful Living Experience was named by Inc...
2020-08-11
26 min
Health Business Growth Cast
Business Models, Value Propositions, and Business Testing
It's 6:30 in the morning, you turn on the shower and wait for the warm water to heat up, you step in and in moments it hits you. A great business idea. Surrounded by the white noise of the warm water pulsing on your tired muscles your mind begins to fire. Quickly blasting through dozens of details, you see it all so clearly, your endorphins are raging. This is it, a big idea for your business and you can't wait to get out of the shower and capture the details and share it with your team. Except months...
2020-08-06
33 min
Health Business Growth Cast
Using Cannabis to Influence Health and Wellness
Cannabis - it is the hottest trend in health right now, but for some aspiring entrepreneurs is also a path out of pain. On today's episode of the Mindshare Mindcast, we're speaking with Courtney Dorne, a soccer mom with two small children, who often found herself talking to other moms about their shared health concerns, ranging from menstrual pain, anxiety, panic attacks, to migraines and even sleep issues. Today, Courtney is the President of Inhayl, a cannabis company created to help other women struggling with pain and anxiety and other health conditions, know how to improve with...
2020-08-04
26 min
Health Business Growth Cast
Become a Book Marketing Expert
Mindshare is a community of writers. We have books, we want to write books and we want to write more books -- and it's a great way to build a brand. Today we are hosting Taylor McArthur, to give us all the best tips and tricks on marketing your book and building funnels. Taylor, welcome to the Mindshare Mindcast.
2020-07-30
24 min
Health Business Growth Cast
Be Unstoppable in a World of Copycats, Lookalikes and Wannabes - and Come Out on Top
Hey, it's JJ, and welcome to this episode of the Mindshare Mindcast. This is so exciting because I have a longtime friend with me today, who is amazing. It's Kara Goldin. She's the Founder and CEO of Hint, a healthy lifestyle brand that produces delicious unsweetened flavored waters, as well as a fruit scented sunscreen spray that is oxybenzone and paraben-free and is amazing. When you spray it on, you're like, it smells so good you want to eat it, and you know what, actually, these things are so natural that you can do that. Remember, your skin's a...
2020-07-28
37 min
The MindShare Real Estate Podcast
How to Build MindShare and Dominate Your Market
Earlier on throughout Covid, I was doing a lot of virtual presentations to help Realtors, Mortgage Brokers, Loan Officers, Entrepreneurs, and Small Business Owners navigate a time of crisis.I'd like to believe we are coming out the other side of this thing now, and although many people are getting back at it, and finding a lot of success, we always want to ensure we have a solid plan for what if it happens again, and whether it does or doesn't, how do we build up so much momentum that we can make up for lost time?
2020-07-24
54 min
Health Business Growth Cast
How to Get (and Keep) the Media's Attention
Everybody welcome to this episode of the Mindshare Mindcast, where our special guest is Paula Rizzo, Emmy-award winning television producer, best-selling author, speaker and media consultant. Paula served as the senior health producer for Fox News Channel in New York City for over a decade. She worked directly with health influencers and entrepreneurs. Let me tell you, Paula has seen it all. She knows what got experts time on national TV, and she's here today to teach you how to cut through the competition for airtime and land the appearances on TV and radio. Paula's also the...
2020-07-23
23 min
Health Business Growth Cast
Run Like Clockwork: Create More Efficiency in Your Business
Hey everybody. Welcome to this episode of the Mindshare Mindcast where we're going to talk about helping your business Run Like Clockwork. Today's guest is Adrienne Dorison. She's the founder, co-founder actually, of Run Like Clockwork, alongside her business partner Mike Michalowicz. She equips CEOs to design a business and a team that like ours, can run itself like clockwork. Adrienne has spent the last 10 years in the field of operational efficiency, somebody near and dear to my heart already, and has since crafted the most simplistic approach to making your business ultra-efficient and we love efficiency.
2020-07-21
31 min
Point of View (POV) Business Podcast by Andrew Tran
EP018 - Shankar Rajagopal, CEO of Mindshare Vietnam: Leadership in Asia
#leadership #marketing #adversity My next guest is Shankar Rajagopal. He is currently the head honcho for Mindshare Vietnam, which is a media agency that’s part of GroupM, which is the world’s largest advertising media company and also cleaned up at the Campaign awards last year. As a leader, he’s been in the field of marketing communications for over 20 years across various media and market research industries. Recognised as 2019 ‘Southeast Asia Agency Head of the year’ by Campaign, and Runner-up for ‘Office Head of the year’ at the Mindshare AMEA...
2020-07-21
44 min
Health Business Growth Cast
Playing God: The Evolution of a Modern Surgeon
Dr. Anthony Youn is known as America's holistic plastic surgeon. He's been on dozens of national television programs, hosts the popular podcast, The Holistic Plastic Surgery Show. He's also the author of three books, including the best seller, In Stitches, and The Age Fix. His new book, Playing God, The Evolution Of A Modern Surgeon, is available now. He's also a member of the Mindshare Mastermind. Anthony, welcome to the Mindshare Mindcast.
2020-07-16
17 min
Health Business Growth Cast
The Conscious Capital Movement & Creating Blue Ocean Strategies
Stephen Ezell is not your typical serial entrepreneur. He's playing full-on in the conscious capital movement. A growth hacker who likes to disrupt established business models, Steven has positioned multiple companies for sustainable growth while also creating full-time, long-term jobs in three countries. Stephen's superpower is his unique ability to quickly retool infrastructure, distribution, branding, and development and turn companies around - even with limited capital, and get a company profitable and back on track. At Mindshare, we love Stephen because he puts people over profits, whether that's his team or the customers he...
2020-07-14
29 min
Health Business Growth Cast
How To Communicate the VALUE of What You Do ... in 60 Seconds or Less
Hello, and welcome to this episode of the Mindshare Mindcast. Sam Horn, CEO of Intrigue Agency and three times TEDx speaker, works with high-performing executives and innovative entrepreneurs to bring game-changing presentations, books and companies to life. Some of Sam's notable clients include Intel, Cisco, NASA, Accenture, and even Nationwide Insurance. She's the best-selling author of Tongue Fu!, it's a great name, POP! and Someday Is Not a Day in the Week. She's also been featured in the New York Times, on NPR. She's endorsed by some of our favorite authors and visionaries, like our own Seth Godin who...
2020-07-07
51 min
Health Business Growth Cast
This is Marketing: With Seth Godin
Hey everybody. Welcome to this week's episode of the Mindshare Mindcast. Today, we have got somebody I have looked up to for years, Seth Godin. He's the bestselling author of 19 bestselling books that have been translated into more than 35 languages. He's also the founder of the AltMBA and The Marketing Seminar. These are online workshops that have transformed the work of thousands of people. Seth writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and most of all changing everything - the way you think about everything. If you love marketing like we do...
2020-07-02
40 min
Health Business Growth Cast
Create Your Own SuperFans Through Podcasting
Hey everybody, welcome to this episode of Mindshare Mindcast, where today, we're with my good friend Pat Flynn, who's a father, husband, entrepreneur, lives and works right here in San Diego, California. He is also the creator of the wildly popular website and blog, Smart Passive Income. You definitely want to check that out. Pat is an architect by training and wanted a better future for a more family friendly lifestyle so he committed to learning how to start a successful online business and has shared his journey with his followers on his blog, and the Ask Pat Podcast.
2020-06-30
39 min
The Messy Empire
57. Mindshare, What it is and How to get it
When you think of tissue what brand do you think of? When you think of soda pop what brands come to mind? These are examples of very prominent brands that have mindshare with you. If someone asked you the name of a tissue brand, no brainer right? Here's the important question, what if we plucked someone out of your target market and asked them "Do you know any good Realtors?" do you have mindshare with them?
2020-06-29
47 min
Health Business Growth Cast
The Role of Health Coaches in Progressive Medical Practices
Hi everybody and welcome to the Mindshare Mindcast cast where today we're excited to have with us Dr Sandra Scheinbaum. Sandi, working closely with the Institute for Functional Medicine along with their partner, Elyse Wagner, actually founded the Functional Medicine Coaching Academy in 2014 as an educator and a licensed clinical psychologist for over 35 years. Sandra and Elyse saw a need to support both consumers as well as traditional physicians. As a healthcare system is continuing to change. Boy, isn't that true, making it harder and harder for physicians to provide those high touch services without putting even...
2020-06-23
20 min
Health Business Growth Cast
Best Practices to Publish and Launch a Book
Hey, everybody. Welcome to this episode of the Mindshare Mindcast, and today we have with us our great friend, Chandler Bolt, who is the host of his own Self-Publishing School podcast, the author of six best-selling books, including his most recent book, titled Published. He's also the founder and CEO of, you guessed it, Self-Publishing School, which is now the number one resource for writing your first book, which is what we're going to talk about today. Chandler has helped thousands of people on their journey to writing their first book, and oh my God, Chandler, we've...
2020-06-18
33 min
Health Business Growth Cast
PR and Media
Hey everybody. Welcome to this week's Mindshare Mindcast where today, JJ and I are just thrilled to have Chris Winfield, one of the most popular faculty members here at Mindshare join us. Chris is the connector. In addition to being editor at large for Arianna Huffington's Thrive Global, he's also a columnist for Time, Business Insider and Inc., and also host of a show for Entrepreneur. He's been featured in the Wall Street Journal, New York Times, NBC's Today Show, USA Today, Fast Company, and Forbes.
2020-06-16
35 min
Health Business Growth Cast
The Science of Intuition For Making Business Decisions
One of the cornerstones of building a trusted brand is sharing great content. For many people, it's also the most intimidating. The research, the writing, the proofing. Then you need to make it search friendly, and check the use of keywords, have the right markup - the list goes on and on. How can a busy professional find the time? Well, the answer may just surprise you, because today, on the Mindshare Mindcast, we're spending a little time with one of the most successful bloggers in the health space, Wellness Mama herself, Katie We...
2020-06-09
28 min
Health Business Growth Cast
Influencing Your Life Through the Power of Communication
Hey everybody. Welcome to this episode of the Mindshare Mindcast. Oh boy, today we've got a supercharged, literally supercharged episode with you. As Founder and President of the Human Communications Institute, our next guest has helped thousands of people, I'm among one of those, transform their lives through his signature events, audio seminars and one-on-one coaching - and combining his natural talent as a communicator, and you'll hear for yourself what that's like. His deep understanding and motivation and a powerful ability to tap into virtually anyone's desire to succeed. He's unlocked the mysteries to building your...
2020-06-02
34 min
The Cocoa Nomad Podcast
#58: Mindshare - Managing Time and Attention
In this week’s episode, I explore the topic of mindshare, the things that get our time and attention. I share the ways that I’ve tried to help manage what gets my mindshare to balance my happiness and productivity.Show Notes: Episode #28: Make Time Episode #34: Workflow Mastery Episode #24: Arbitrage Episode #11: Making Constraints Work For You You can listen to the Cocoa Nomad Podcast on the following services: Anchor FM iTunes Spotify StitcherI'd love to hear from you. Reach out with comments, feedback or show ideas on Twitter or Instagram--- This epis...
2020-05-07
21 min
Huddle podcast fra Mindshare
Hvad gør corona-krisen ved os som mennesker, forbrugere og samfundsborgere?
Danskerne befinder sig i en mental og eksistentiel limbo, og mange kan ikke kapere flere vinkler på COVID-19. I denne podcast går vi derfor et par spadestik dybere. Dagens podcastgæster er: • Jacob Fruensgaard Øe, Medstifter og direktør i Flip Studio. • Patrick Isaak, Brand Strategic Partner i Mindshare. Dagens podcastvært: • Simone Misser-Pedersen, Consultant Strategy & Analysis i Mindshare
2020-05-01
1h 17
Provocation with Purpose
Do you even know what 5G is?
Provocation with Purpose is Mindshare's podcast where we talk about emerging technologies and changing trends, and the impact these have on our day-to-day lives. In this episode, we talk to Verizon Media about 5G. With so much hype over the years, is it really poised to transform the way we live, work, learn and play? What does it really mean?
2020-02-25
00 min
The Collective Podcast
Building Mindshare with Your Contacts w/David Greenspan
In this episode Kenneth and Sean are joined by David Greenspan, founder of Mindshare 101. David shares the importance of having consistent and meaningful contact with the people you do know to create mindshare.4:28 - Using conversations with your audience to understand their wins, frustrations, and struggles so that you can truly help them.6:10 - Mindshare 101 is not about creating sheeple8:20 - Understand how to achieve goals10:03 - Finding the right message12:20 - Connecting with your contact list13:53 - Different ways to communicate with people14:48...
2020-02-03
26 min
Provocation with Purpose
Fyre & Lice
Provocation with Purpose is Mindshare's podcast where we talk about emerging technologies and changing trends, and the impact these have on our day-to-day lives. In this episode, we’re talking about influencers. Even with few followers, anyone can become an influencer, and people are experiencing distrust. We’ll talk with Janet Levine from our Invention+ team and question the provocations of what future might hold for influencer culture, and what it means for society at large.
2020-01-09
00 min
Provocation with Purpose
On the Basis of Code
Provocation with Purpose is Mindshare's podcast where we talk about emerging technologies and changing trends, and the impact these have on our day-to-day lives. Pretty much every facet of our lives is controlled by algorithms. From what content we see, to the prices we pay, who we decide to date and who gets the job. In this episode, we’re talking with Rachel Lowenstein from our Invention+ team about algorithm bias and why it matters.
2020-01-09
00 min
MELT-Podden - Mediekonferansen MELT
Intervju med Petter Skippervold - daglig leder i medie- og kommunikasjonsbyrået Mindshare Norge.
På MELT 2019 tok vi en liten podcast-prat med Petter Skippervold - daglig leder i medie- og kommunikasjonsbyrået Mindshare Norge. Petter Skippervold er utdannet teolog og har forsket på læringstradisjoner i Det gamle testamentet. Utover det har han omtrent 20 års erfaring som foreleser, seminarleder og foredragsholder, og jobber nå som daglig leder i medie- og kommunikasjonsbyrået Mindshare Norge.
2019-12-18
07 min
The MindShare Real Estate Podcast
How to Build MindShare while being Yourself on Social Media
These days its all about mixing the old school with the new school. Yet many people are totally scared when it comes to posting and engaging on Social Media.Social Media is powerful. It is steroids to your Sales business, which means you need to leverage it. You need to get over being uncomfortable and worrying about what people think.You're there aren't you? So don't just scroll, don't just stalk people, get involved.And I get asked so often, how do you post so consistently, I follow you and have n...
2019-10-04
58 min
Health Business Growth Cast
Whispering your way onto Stages with Pete Vargas
7 to 10 times better. That's how much greater impact you have on people when you speak on a stage. And in the mindshare Community - no one knows stages like Pete Vargas - CEO of Advance your reach - except for maybe JJ - who has built her brand and audience leveraging stages for most of her career. In this episode of the Mindshare Mindcast - we talk about the business and personal impact of stages, and share exactly how Pete went from Youth Pastor to speaking in an area with over 30K entrepreneurs in just a few...
2019-05-24
37 min
Huddle podcast fra Mindshare
Valgkamp 2019 - set med mediebriller
Valgkampen er skudt i gang. Hvad kan vi forvente os af mediebilledet under Folketingsvalget 2019? Er der nogen, der marketingmæssigt nailer den 100%, og hvordan får de moderate synspunkter taletid? Lyt med på denne podcast, der er en samtale mellem Jacob Holst Mouritzen, Business Partner i Mindshare og Verner Bager, Strategisk Direktør i Mindshare. Læs artikler af Jacob her: https://blogmindshare.dk/author/jacobmouritzen/ Og af Verner her : https://blogmindshare.dk/author/verner/
2019-05-09
13 min
MindShare Dimensions
The 3/4ths Hour Show Apr 29, 2019
Today, the International Nobody, Robert Blount, gives his view on his attendance at the Alanis Morrisette concert, Hijab in SI Swimsuit issue, and reveals a new episode of The Spyn. And the newest segment to appear on the MindShare Dimensions network, So I was Thinking.
2019-04-29
46 min
Health Business Growth Cast
Effective Book Publicity with Celeste Fine
If you're like most influencers - you've got an important message to share. And one of the best ways to do that is to write a book. But the BIG question is, how to you get distribution? Do you need to get on the NYTimes Best Seller's List? Should you write a book proposal for a publishing deal, or should you self-publish? To go deep, you need to get to Mindshare Summit this year - we've got some amazing breakouts that will help you get traction on your next book - but if your curious about how...
2019-04-26
27 min
Provocation with Purpose
Are Young People Even Reading?
Yes, that’s actually a question that Wattpad’s Chris Stefanyk gets from a lot of people when he reveals their core demo is 13-30 year-old females. Mindshare Canada’s Lachezar Arabadzhiev talks to Chris about how the storytelling platform is supporting writers and more, in this special SXSW interview. Wattpad’s vision is to entertain and connect the world through stories. Using the power of community and technology, the global multi-platform entertainment company is unleashing the full potential of stories to the world, in any format.
2019-03-12
00 min
MindShare Dimensions
Nobody Asked Me Ep. 2
Join the Meraki of MindShare, Stephanie Ice, as she explores unanswered Quora questions regarding relationships, meditation, and drugs.
2019-02-06
16 min
The MindShare Real Estate Podcast
Is your Marketing adding value? Do you support your efforts? Are you truly building #MindShare, or just blowing your money? And a little rant about text messaging.
We get hit with so many messages every single day. I look down at my phone and I have notifications all over the place. Now on one hand, that’s a great thing. On the other, its like where do you focus? Everyone is constantly looking for the solution that's going to make their year. Yet there's not enough planning around what you're going to do to support that new bright shiny object. There's not enough thought around the value you deliver. Most will jump on the mass advertising train without any rhyme or reason, beca...
2019-01-18
19 min
The MindShare Real Estate Podcast
So what the %$#&@ is #MindShare, and why is it so important?
This is the absolute first episode of The MindShare Podcast. I thought it would be fitting to introduce myself, share some background, and go over a whole bunch of the what's and why's around this concept I am so focused on called MindShare. I believe that when you have a "brand", a business, your goal should be to build #MindShare every single day. The little actions you take, the different channels you spread your message across, the way you interact with People, and that lasting impression you leave when you're not there. #MindShare = Market Share, and throughout this PodCast...
2018-12-24
25 min
Provocation with Purpose
Speed of Culture: The Next Thing You Buy
Everything you wanted to know about the world of social shopping: Mig Mora on Mindshare’s Invention+ team chats with Rachel Tipograph, Founder and CEO of MikMak. Over the last few years, Tipograph has been named one of Fast Company’s “Most Creative People in Business,” Forbes' “30 Under 30,” and more.
2018-11-16
00 min
Mindshare UK
Mindshare Huddle 2018 - Preview
Huddle is Mindshare’s annual flagship festival of ideas, collaboration, and entrepreneurship. Now in its eighth year, we’re excited to explore this year’s theme: The New Era of Influence. We have a jam-packed agenda of over 140 Huddles and Off Huddles this year. Each will explore the changing nature of influence across one of the following sources: Media, BrandHuman, Psychology or Technology. See acast.com/privacy for privacy and opt-out information.
2018-11-15
09 min
Open Mind
Ep.10 September 2018 - Hva er Mindshare Delta?
Jonny har besøk av Peer Morten og Petter fra Mindshare, og de forteller om Mindshares nye satsning Delta, kanskje er det noe for din avdeling?See omnystudio.com/listener for privacy information.
2018-08-31
17 min
Huddle podcast fra Mindshare
Velkommen til Huddle podcast
Nordisk CEO for Mindshare, Martin Rasmussen fortæller om visionerne bag "anti-konferencen" Huddle, om hvorfor der hverken er powerpoints eller salgstaler på dagen, og ikke mindst hvad han forventer at de øvrige deltagere går hjem med på dagen. Podcasten er produceret af Bauer Media for Mindshare.
2018-08-02
07 min
Provocation with Purpose
Patience is a Virtue (We Swear)
For the past few years, many companies have been trading long-term success for short-term gains. But we’re now in the midst of a backlash. Mindshare NA’s Mai Smith, Associate, Trading Desk, looks at the return to long term with insights across the stock market, Netflix, and more.
2018-06-18
00 min
Provocation with Purpose
Meet Devon MacDonald
We caught up with Devon MacDonald to talk about what has changed in the industry over the years, as well as stayed the same, and his thoughts on ethics in AI. Devon is the Chief Strategy Officer of Mindshare Canada, and will become CEO in August 2018.
2018-05-15
00 min
MindShare Learning Podcast
MindShare Podcast with World Famous Artist and Social Worker Jimmy Engineer
Robert Martellacci, Founder and CEO of MindShare Workspace, had the honour of having an interview with Jimmy Engineer about his life, his work, and his upcoming Gallery show at the MindShare Workspace.
2018-04-25
31 min
Provocation with Purpose
Speed of Culture: New York International Auto Show
On this episode of the Speed of Culture, Mig Mora of Mindshare's Invention Studio chats with Jim Nichols, Tech and Product Communications Manager at our client, Volvo.
2018-04-17
00 min
Provocation with Purpose
Speed of Culture: Truth Is Trust
On this episode of the Speed of Culture, Mindshare Canada's Chief Strategy Officer Devon MacDonald talks with Craig Silverman of Buzzfeed News.
2018-04-13
00 min
Provocation with Purpose
Fly By From South By, Part 3
Mig Mora, Associate Director of Mindshare’s Invention Studio, chatted with Reddit CEO Steve Huffman about the evolution of online conversation, his ideal SXSW panel speakers, and how there is more to a person than their real world identity.
2018-03-13
00 min
Provocation with Purpose
Fly By From South By, Part 2
Mindshare NA's Mig Mora caught up with Lindsay Nelson, CMO of Vox Media, at SXSW. Vox Media, Inc. currently runs eight editorial brands: SB Nation, The Verge, Polygon, Curbed, Eater, Racked, Vox, and Recode.
2018-03-12
00 min
Provocation with Purpose
Fly By From South By, Part 1
While on the ground in Austin Texas at SXSW, Mindshare NA's Mig Mora caught up with Sebastian Tomich from the New York Times.
2018-03-11
00 min
Mindshare UK
Mindshare Trends 2018 - a brand perspective
The Mindshare Futures team have been working to predict the five key trends of 2018 for the media industry and consumer brands. At a launch event for their report, hosted at Google's HQ in London, Mindshare caught up with industry experts to get their opinion on the trends shaping 2018 and their implications for all of us. See acast.com/privacy for privacy and opt-out information.
2018-02-01
52 min
Mindshare UK
Mindshare Trends 2018 - an industry perspective.
The Mindshare Futures team have been working to predict the five key trends of 2018 for the media industry and consumer brands. At a launch event for their report, hosted at Google's HQ in London, Mindshare caught up with industry experts to get their opinion on the trends shaping 2018 and their implications for all of us. See acast.com/privacy for privacy and opt-out information.
2018-02-01
46 min
Personal Development Without The Fluff
57: Nathan Latka: Take People’s Mindshare, Not Their Money.
Show Notes: SatoriPrime.com/57 “I don’t want people’s money. I want people’s mindshare.” - Nathan Latka (click to tweet) If you beg people for money, that’s all you’ll get. They will have over the cash, and you’ll take it and chances are burn right through it. Without knowledge, money is worthless. It won’t get you ahead in life. If you want to get ahead you need knowledge. You also need people’s help, and support. There’s simply no way you can do it all yourself. One of the best ways to get people to help you is b...
2017-08-10
26 min
Mindshare UK
Mindshare Trends 2017
We're at our offices for an exclusive deep dive into the Trends report for 2017. We are joined by leading experts Duncan Anderson from IBM, Elizabeth Cherian from JWT, Cameron Worth from SharpEnd and Will Goodhand from Kantar TNS who will be also taking part in the panel chaired by Norm Johnston – Mindshare’s Global Chief Strategy & Digital Officer.You can downlaod the report here: http://www.mindshareworld.com/uk See acast.com/privacy for privacy and opt-out information.
2017-02-07
37 min
Mindshare UK
Roundtable - Mindshare For Good 2016
This year we exploring the concept of “Good”. Can we make our businesses good by building social purpose into the heart of our propositions? Can we create more meaningful media experiences for our audience by making our work more useful or more inspiring? And how can we make our industry a good place to work embracing well-being, diversity and work-life balance? Mindshare are a media agency, part of WPP. Our ambition is to Invent the Future of Media for our clients. We seek to achieve this by Being Human, putting the audience at the heart of everything we do and trea...
2016-12-05
16 min
Press Play On This Breakthrough Full Audiobook — Perfect This Weekend.
Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands by Libby Gill
Please visithttps://thebookvoice.com/podcasts/1/audiobook/194570to listen full audiobooks. Title: Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands Author: Libby Gill Narrator: Libby Gill Format: Unabridged Audiobook Length: 6 hours 11 minutes Release date: August 6, 2013 Ratings: Ratings of Book: 1 of Total 1 Genres: Business & Career Development Publisher's Summary: Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring...
2013-08-06
6h 11