Shows
The Marketing Millennials321 - How to Think Long Term in Marketing with Andrew LeRay, Director of Brand Marketing at National Women’s Soccer LeagueHave you noticed more and more people are watching women’s sports? This episode’s guest, Andrew LeRay of the National Women’s Soccer League, is on a mission to grow the league through brand, product, and more. How do you sell tickets and merchandise to people who may not know the league exists? Andrew suggests that education and brand awareness are the two concepts driving people to think about the NWSL. What are some ways Andrew has changed targeting strategies for the brand? Since coming into the role about tw...2025-04-1135 min
The Marketing Millennials316 - 4 Pillars of a Known & Trusted Brand with Marcus SheridanHow do you create trust between your brand and its audience? How do you get people to truly know what you’re all about?Google something right now. What’s the first thing that pops up on the page? In the past, you’d say a website link or shopping suggestions. But now, you get AI summaries, suggestions, and more. We’ve got Marcus Sheridan to break down what’s happening and how SEO is transforming alongside AI capabilities. If your business is built on solely Google Ads and Google Search, it’s time to venture o...2025-03-0741 minThe Marketing Millennials308 - How to Start A YouTube Channel for Your Brand with Avi ShenkarDon’t believe everything you hear: YouTube (especially with its Shorts feature) isn’t dead or going downhill anytime soon. Just ask this week’s guest, Avi Shenkar. YouTube is a great platform for a mix of news and behind the scenes content. From product reviews to education, the creative opportunities are endless. What’s the REAL best cheesesteak in Philly? Avi tells us how he learned from a video that it’s not Pat’s or Geno’s. (And without viewing that video, he wouldn’t have had the best cheesesteak ever.)Plus...2025-02-0542 minThe Marketing Millennials300 - Starting a Brand from 0️⃣to 1️⃣ with Arielle SpiegelStarting a brand isn’t easy. Do you need a co-founder? Who’s your target audience? What software and tools do you need to even start?We’ve got marketer and brand expert Arielle Spiegel to answer all of it. The key? Understanding. Understanding yourself, what you can do, who your product is meant for, etc. is a great starting point. And for many people starting a brand, defining your place in the world is also important. Plus, branding is just more than coming up with...2024-12-1732 min
The Marketing Millennials291 - A Crash Course in Marketing to Older Women (And What It Means for Brand Loyalty) with Sara Mitzner, VP of Brand Marketing at AS Beauty GroupIf you’re not marketing to Gen X women, you’re leaving money on the table. Here’s why:💰They usually have a higher income than their younger counterparts🛍️They usually have more disposable income👏They’re brand loyalIn this episode, I talk with Sara Mitzner, VP of Brand Marketing at AS Beauty, about how marketing to older women is an untapped field—and why they’re the group you want to include in your marketing efforts. There’s a couple of roadblocks: Ho...2024-11-1236 min
Ginger Biz202. Building a Strong Brand Foundation: Identity, Message, and Marketing Essentials with Anna BoulierSend us a textIn this episode, Anna, a creative designer with expertise in brand identity, messaging, and marketing, shares her insights on building a strong foundational brand. Drawing from her experience helping service-based businesses align their goals with their target market, Anna discusses the essential steps that come before developing a brand strategy. She emphasizes the importance of clearly defining your brand's identity and message to effectively connect with your audience.We dive into the core elements of a successful brand foundation, exploring how identity, message, and marketing work...2024-11-0737 min
The Marketing Millennials285 - How to Take Creative Risks with Taylor Corrado, Senior Director of Brand Marketing at WistiaHow should you actually think about a brand budget? What should be included in it?I sat down with Taylor Corrado, the Senior Director of Brand Marketing at Wistia. We’re talking budgeting and how thinking about the baseline things you need sets you up for success. Taylor speaks about her budgeting history and how to identify what’s going to drive the most impact for your business. Plus, don’t believe what you hear about pre-recorded event videos. They might actually be the future of marketing events. 2024-10-2236 min
The Marketing Millennials283 - The Ultimate Brand Strategy Playbook, with Eric Liedtke (SVP of Brand Strategy, Under Armour)How Eric turned around Adidas and his plans to revive the iconic Under Armour brand, this episode is PACKED with insights from a veteran Marketing leader.ALSO, we touch on the topics of college sports and the impact NIL has on Marketing, and it all culminates in a discussion of the importance of simplicity in Marketing.This episode is a blueprint that offers invaluable lessons for any aspiring brand strategist looking to take over billion $$ brands. Wistia is a complete video marketing platform that h...2024-10-1543 min
Own Your Genius with LaConya Murray155. Is Your Brand Prepared to Go ViralIn this episode of the Own Your Genius podcast, Attorney LaConya Murray dives into the risks of building your brand on viral trends and why a long-term strategy is essential for lasting success. Learn why trademarking a catchy phrase isn't always the key to securing your brand's future.
Tune in to discover how to protect your brand’s identity, navigate the complexities of trademarking, and avoid the pitfalls of short-term trends.
Today’s episode discusses:
The limitations of trademarking viral phrases
Why building a brand on trends can backfire
Strategies for su...2024-09-0411 minThe Marketing MillennialsMastering Brand Building with Nicole Sumner (Brand Director at Ollie)Brand Marketing vs. performance Marketing, how do you find the balance??I’m so glad you asked. This episode with Nicole Sumner, Brand Director at Ollie, gets to THE BOTTOM of this question (which we love).Grab your coffee, get your Airpods, and tune into a convo with Nicole and I as she breaks down Ollie’s approach to brand-building in a crowded dog food market and how they’re emphasizing the importance of a distinct visual identity and consistent brand voice. 00:00 Introduction and Guest W...2024-08-2130 minThe Marketing MillennialsThe 5 Musts of Brand Positioning (Solo Edition)Sure you’ve heard of brand positioning— and it’s one thing in marketing theory, but how is it in real-life applications?Today, I’m uncovering the basics of brand positioning. What are the top five things you need to succeed at it?Find out why understanding your audience, knowing your competition, and finding your unique value prop are some of the best ways to improve your brand.What else is on my list? Just push play to find out! Follow Daniel:YouTube: https://www.youtube.com/@themarket...2024-08-1409 minThe Marketing Millennials268 - The Ultimate Brand Strategy Playbook, with Kara RedmanOn the struggle bus to make your brand stand out in a crowded market? Can’t quite unlock the secret formula to building a loyal community?Then get ready for a high-energy dive into the essentials of personal branding and community building. Brand strategist Kara Redman reveals the secret sauce behind some of the most powerful personal brands within companies and shares her most actionable steps for positioning your product. If you want to build a winning brand strategy, these tips are too good to be true.Learn why emotional intelligence is a game-changer in ma...2024-07-1228 minThe Marketing Millennials265: How to Build a Strong Brand, with Alina Vandenberghe How can you build a strong brand while also focusing on efficiency and revenue growth?Alina Vandenberg, co-founder and co-CEO of Chili Piper, shares her insights with me about Chili Piper’s journey and how to build a strong brand with the right team.Alina breaks down the true importance of investing in company pages and social media. She explains why building the right team and culture is critical to the success of any SaaS company.Plus, why should you invest in in-person events? And how can you use the expertise of your key...2024-07-0233 minThe Marketing MillennialsSPECIAL SERIES: How to Grow Your Personal Brand | Bathroom Break #10Learn the basics of growing your personal brand from the networking master himself, Jay Schwedelson.Jay and I reveal why it’s not enough to just have a brand— you need to own it too.. How can podcasts and newsletters make or break your personal brand’s game? And why shouldn’t you rely on the almighty algorithm gods when it comes to your personal brand assets?And if you’re considering dabbling in the dark arts of podcasting, Jay and I explain exactly what it takes to start one and how the networking benefits pay divide...2024-07-0114 minThe Marketing MillennialsInstagram Bio Ideas That Grab Attention, with Ari MurrayTurns out, your Bumble bio may not be the most important byline around.That’s right— your Instagram bio matters more, ESPECIALLY when it comes to boosting your brand’s sales.The best content marketer I know (but I might be biased since she’s my wife) joins me to dissect what makes an Instagram bio great. She explains why no one’s too cool to have highlights and why your bio should never feel unchangeable.Have you been ignoring your Instagram bio? Then you won’t want to miss this ep!2024-06-2714 minThe Marketing MillennialsHow to Build Raving Fans For Your Brand, with Elfried SambaI adore Elfried Samba. Everything the man touches turns to gold. Hence the reason, this episode deserved to be aired twice.In this flashback to Marketingland's past with Elfried Samba, CEO and founder of the Butterfly 3ffect and former Head of Social at Gymshark, we discuss the importance of building relationships with customers and the power of storytelling in marketing.Having built a massive cult following with Gym Shark, Elfried helps me to unpack the ins and outs of successful content creation, revealing how creative constraints can lead to some of the best ideas.2024-06-1239 minThe Marketing Millennials5 Incredible Go-to-Market Tips (ft. Ari Murray)The wifey’s back in the studio for another session of the marketing Murrays, and this time, she’s unleashing some absolutely incredible go-to-market tips. Ari and I break down the BEST tactics to increase your revenue and boost customer loyalty so that you can spend less time worrying and more time kicking ass at your GTM plan. Learn why naming a product is make or break for your brand, why it’s okay to HBD (hide, block, delete) those Meta ad trolls, and exactly how big those media files should actually be.Seriously— you can’t aff...2024-06-1111 min
Exploring GrowthHow to Build a Brand Buyers Will Trust with Amanda Stone, CEO of Grounding RootsJoin our host Lee Murray in another episode in the CEO series. This week he interviews Amanda Stone, the CEO of Grounding Roots. Discover the inspiring story behind this juice shop, rooted in Amanda's personal health journey. Together, they discuss the ups and downs of the business's evolution, highlighting Amanda's unwavering dedication to offering health-centric products. Gain valuable perspectives on growth strategies and fostering community connections, as they stress the significance of listening to customers and maintaining a strong brand presence.
Thank you for watching. If you are enjoying what you hear, please consider...2024-04-2446 min
Murray Rising009 (w/ Vian)Murray Rising episode 9 features one of Murray Management's newest signings, Vian (SA). Hear tomorrow's stars explode today! Murray Rising features rising DJs, igniting the airwaves with next-level mixes. Tune in every 3 weeks for groundbreaking anthems and future legends! Hosted on Acast. See acast.com/privacy for more information.2024-04-081h 05The Marketing Millennials245 - How This Brand Survives On Mostly Organic Marketing, With Lisa Bubbers, Co-Founder of StudsEar piercing isn’t just about begging for permission from your mom for weeks on end, driving by the local mall, and searching for the nearest Claire’s anymore. Learn how Studs is revolutionizing the ear piercing and earring experience. In this ep, I’m chatting with Lisa Bubbers, Co-Founder and CEO of Studs, as she unpacks her greatest insights into her brand’s unique approach to retail and marketing. How is Studs targeting a Gen Z and millennial customer base through organic marketing? What’s the real role of PR in building a successful business? An...2024-04-0435 minThe Marketing Millennials242 - Influencer Brand Hits and Misses with Stefani O'Sullivan, Head of Marketing at StaudWhat does it take to become a successful fashion brand in today's market? According to Stefani O'Sullivan, Head of Marketing at Staud, it's all about having a purpose-driven mission and relying on a great product and brand. In this episode, Stephanie shares her insights on building a successful brand, the importance of understanding your customers, and the power of community in the fashion and beauty industry. How is Staud leveraging the creator community and organic content to drive growth?Stefani chats with me about the specific challenges of launching celebrity influencer brands and the...2024-03-2638 minOwn Your Genius with LaConya Murray141. Strong Brand Case Study: Slutty VeganWelcome to Own Your Genius, where we uncover the trademark journey of Slutty Vegan, a brand that started small and soared to success. Join Attorney Murray as she explores, the visionary behind this wildly popular vegan restaurant, Pinky Cole’s strategic trademarking journey.
If you're an entrepreneur ready to own your genius, this episode is a game-changer. Subscribe now for actionable insights and become part of the Own Your Genius community!
Stay inspired, stay consistent, and own your genius! Subscribe, rate, and leave a review for a dose of entrepreneurial wisdom...2024-02-1408 minThe Marketing MillennialsWhy Marketing Works: How This Brand Became the #1 Arctic Apparel Brand Around WorldIt may not be Versace, Balenciaga, or Gucci, but that doesn’t mean it’s still not one of the world’s most coveted brands around.Who is it? Canada Goose. And it’s the choice apparel of dog sledders, Arctic Circle explorers, and heli-skiers alike.In this solo pod, Aidan reveals the marketing genius behind the Canadian outwear brand that rebranded itself into a high-class, luxury apparel brand and convinced the world its jacket was worth that extra $1700. Find how -27° try-on rooms, outdoor movie premieres in the dead of winter, and a lifetime...2024-02-0808 minOwn Your Genius with LaConya Murray140. Strategies for Building a Strong BrandIn this episode of the Own Your Genius podcast, Attorney Murray unveils strategies for building a resilient brand identity.
Discover the importance of conducting a comprehensive trademark clearance search and the pitfalls of waiting until your business is profitable to register. Explore the power of consistent branding and its impact on brand recognition.
Tune in for practical insights that will guide you through the complexities of trademarks, leaving you equipped to protect your
brand's identity and own your genius.
Today’s episode discusses:
The nuances of con...2024-02-0720 minGinger Biz128. From Concept to Brand: Mastering Design and Naming Your Business with Emily FosterSend us a textIn this episode we are having a conversation with design and branding expert Emily Foster as she shares all about the process of transforming a concept into a compelling brand. We all know how important naming your business is, but we don’t always stop to think about why or how we get there. Emily shares tips for entrepreneurs navigating the intricate world of brand identity. Explore the creative process, understand the significance of a cohesive brand, and gain insights into naming strategies that resonate. Whether you...2024-02-0143 minThe Marketing Millennials226 - How to Build an Authentic Personal Brand, with Amelia SordellHow can you build a strong personal brand that resonates with your audience? Amelia Sordell, founder of Klowt, joins Daniel to discuss the importance of empathy and authenticity in personal branding. She reveals the true power of storytelling and human connection in B2B marketing and breaks down the steps you can take to start building your personal brand today. Plus, Amelia also shares her best tactics for crafting a killer content strategy and shares why having followers isn’t the same thing as building a community. To learn the true secret to creat...2024-01-3047 min
Murray Rising003 (w/ Groovebox)South African duo and Murray Records regular, Groovebox (SA), visits the Murray Rising decks for episode 3! Hear tomorrow's stars explode today! Murray Rising features rising DJs, igniting the airwaves with next-level mixes. Tune in weekly for groundbreaking anthems and future legends! Hosted on Acast. See acast.com/privacy for more information.2024-01-1559 min
Afrodite (Afro House/Afro Tech)Afrodite 008 (Afro House/Afro Tech) [Mixed by Andrew Murray]Episode 8 features tracks from Celso Fabbri, Skelm, Kellerkind, and many more. Dive into a world of stunning Afro House and cutting-edge Afro Tech tunes. Every month, Afrodite brings you the freshest sounds to ignite your soul and move your body! Afrodite is mixed by Andrew Murray. Hosted on Acast. See acast.com/privacy for more information.2024-01-111h 00
Murray Rising002 (w/ Vanders)Vanders, fresh off his stunning EP "Echoes" on Murray Records, electrifies the stage for Murray Rising episode 2! Hear tomorrow's stars explode today! Murray Rising features rising DJs, igniting the airwaves with next-level mixes. Tune in weekly for groundbreaking anthems and future legends! Hosted on Acast. See acast.com/privacy for more information.2024-01-081h 00The Marketing Millennials220 - Using Community to Grow Your Brand, with Ty Haney, Founder of Outdoor VoicesForget about paid advertising. What does the future of a community-based brand look like? Ty Haney, the founder of Outdoor Voices and TYB, shares her vision for the future of brands and explains why community building and gamifying brand engagement are critical parts of advertising success. What is the power of community in driving growth and why do brands need to take more risks to differentiate themselves from the competition? She and Daniel also dive into the unique challenges of paid advertising and also chat about the importance of building a rockstar growth team. Learn ho...2023-12-1438 minThe Marketing Millennials219 - The Power of Great Brand-Building, with Chubbies Co-Founder, Preston RutherfordHow did Preston Rutherford take Chubbies from $0 to a 10-figure IPO? By believing in the power of great brand-building, of course. Preston joins Daniel to discuss the importance of brand building and breaks down why it’s the #1 factor in distinguishing your brand from the rest of the pack. Preston also unpacks how metrics and feedback loops can help measure the success of brand-building efforts and shares insights on how Chubbies consistently creates shareable content. And later, Preston shares the story of how Chubbies started as a nights and weekends project and grew into a hous...2023-12-1241 minThe Marketing Millennials217 - Why Brand Positioning Matters, with Oana LeonteJoin Daniel on this week’s episode as he chats with Oana Leonte, a marketing expert with a passion for brand positioning. Currently the Head of BU Marketing for PUMA, Oana explains why brands need to take a step back from analytics and start adding a bit more magic back into their creative.Discover how Oana got into marketing and her unique approach to creating authentic partnerships with other brands. Plus, why are the best marketers the ones who follow their intuition? And why is having a consumer-first approach so vital? Learn about the importance of s...2023-12-0536 minOwn Your Genius with LaConya Murray131. 5 Tips for Crafting an Unforgettable Brand NameEver wondered what makes a brand name truly unforgettable? Join Attorney Murray as she unlocks the secrets to a great brand name. From the power of alliteration to the art of thematic exploration, she guides you through crafting a memorable identity that stands out in the competitive business arena. Say goodbye to descriptive and hello to a brand name that's a true reflection of your unique essence.
Today Episode Covers:
1. How to choose a brand name that rolls off the tongue and stays in the minds of your audience.
2. Why...2023-11-1517 minThe Marketing Millennials211 - Creating Brand Experiences That Matter, with Kim TrieuExperiential marketing is pure vibes. And Expedia’s Global Events and Experiences Manager, Kim Trieu, is dropping by the pod to explain what it is and how it can transform your brand’s audience by harnessing the power of raw emotion.Kim chats to Daniel about the importance of the end experience for the consumer—and how brand activations can create inspiration, joy, and moments of real connection. She illuminates how to go beyond buzzy social media moments and create true, meaningful experiences for the consumer. And later, Kim reveals the power behind fosterin...2023-11-1433 min
GMT: The Podcast For Globally Minded Law Firm LeadersRob and Murray dive into brand, culture and cross border mergers with global branding guru Bill Schroeder, Principal, Clarity Consulting Group (Part 2 of 2)This is part II of GMT's in depth discussion with Bill Schroeder principal and founder of Clarity Group Consulting, the premier professional services brand advisory. In this episode we talk through how firms, especially those with global components, can approach the brand elements of the merged firm. Best in class firms think though the implications of the soon to be merged new entity far earlier in the process than we have seen historically. Listen to Bill discuss the ways firms can approach this effort while both maximizing the efforts of management while also allowing for strong input from both part...2023-11-0728 minGinger Biz104. Be a Better Brand: Let's Chat about PR with Chrissy BernalSend us a textIn this down-to-earth episode, we have a candid chat with PR pro Chrissy Bernal. We're demystifying Public Relations and exploring how to genuinely improve your brand. Chrissy shares practical advice on crafting your brand story, making real connections, and mastering media relations without the fluff. Discover how to boost your brand's authenticity and visibility while avoiding common PR pitfalls. Join us for an honest conversation that provides actionable insights to help your business or personal brand shine in today's real-world landscape.2023-10-2647 min
GMT: The Podcast For Globally Minded Law Firm LeadersGMT Episode: Rob and Murray dive into brand, culture and cross border mergers with global branding guru Bill Schroeder, Principal, Clarity Consulting Group (Part 1 of 2)In this episode of GMT (and the next) Rob and Murray are joined by Bill Schroeder principal and founder of Clarity Group Consulting, the premier professional services brand advisory. Bill and the Clarity team have worked with some of the most notable names in global law. In his trademark down to earth style Bill shares Clarity’s simple yet profoundly actionable definition of brand. We cover a multitude of brand and culture issues relevant to the modern law firm, especially those merging or considering a merger. Please make sure to listen to part two in which we take a de...2023-09-2329 minThe Marketing MillennialsUnreleased Episode: 'Do This, NOT That' Podcast - Social Media Edition with Jay Schwedelson and Daniel MurrayIn this special bonus ep from the “Do This, NOT That” podcast, Daniel sits down in the hot seat with Jay Schwedelson to answer a few of Jay’s best questions.Daniel reveals his marketing origin story and explains how The Marketing Millennials grew to be the success it’s now known for. He talks with Jay about some of his most useful LinkedIn and social media tactics, including the best times for posting, the politics of liking your own posts, and how often is too often to repurpose the same content. Plus, Daniel reveals his real t...2023-09-1232 minThe Marketing Millennials191 - How to Build a Brand on TikTok, with Jen RuizEver dream about traveling for a living? Of course you have— let’s be real, who hasn’t? Jen Ruiz makes a living doing just that. And she’s here to tell Daniel exactly how she made it happen. Jen and Daniel talk about how Jen built her personal brand using Instagram and TikTok and what types of content will help you to cut through the clutter and dive straight into the heart of the almighty algorithm. Then, Jen unveils her best tactics for monetizing your travel blog and networking with affiliates and paid sponso...2023-09-0741 minThe Marketing MillennialsWhat’s Trending: Buffalo Wild Wings, LinkedIn’s Sponsored Partnerships, and Gen Alpha’s Favorite BrandThis week on “What’s Trending,” Daniel’s joined by his wifey and Aidan Brannigan to break down the latest and greatest in advertising news.They’re covering Buffalo Wild Wings’ latest ad campaign and make the case for why mascots are often overlooked but great for marketing efforts. Then, Daniel, Ari, and Aidan jump into LinkedIn’s latest move tagging sponsored brand posts— is this the height of microinfluencer power? Plus, stay tuned for fashion giant Chanel’s latest restaurant venture, Logan Roy’s modeling moves, and Gen Alpha’s #1 favorite brand. Follow Ari: 2023-09-0620 min
The Marketing Millennials180 - The Best Tips for Scaling Your Personal Brand, with Neal O’GradyWhat’s the best way to organically grow your brand using platforms like LinkedIn and Twitter?Neal O’Grady, Co-Founder of Demand Curve and Bell Curve, chats with Daniel about his personal experience growing brands across LinkedIn and Twitter and explains the ways that different stages of growth can create new obstacles and challenges to scaling an audience. He and Daniel also unravel the secrets of the LinkedIn vs. Twitter algorithm and explain why having a high follower count is one of the best forms of social proof for showing people why they should place their...2023-07-2544 min
The Marketing Millennials178 - How Olipop Became a Household Brand, with Steven VigilanteFrom Ice Spice and Nicki Minaj’s Barbie Girl cover to Camilla Cabello, Gywyneth Paltrow, and just about everywhere you look on TikTok, Olipop is one of the largest-growing beverage brands in the nation. Steven Vigilante, the Head of Growth & Talent for Olipop, is here to explain exactly how the brand managed to do it. From 8 to 20,000 stores within a six-month time period, find out how Olipop is harnessing the power of multiple channels, including organic social, celebrity influencers, and in-store marketing, to become the next big challenger to brands like Coke and Pepsi. And don’...2023-07-1934 min
The Marketing MillennialsCreating a Celebrity Cult Following, with Sharma Brands’ VP of Growth, Ari MurrayCall us biased, but this might just be our favorite episode of Marketing Millenials ever. And it’s not just because this one’s with Daniel’s wife, Ari Murray. It’s because Ari’s a growth marketing mastermind for Sharma Brands, who’s helped manage e-commerce for celebrity brands like Kourtney Kardashian’s Poosh and Halsey’s Aboutface Beauty. And she’s got a lot of great advice about how to run a successful D2C e-commerce brand. Ari talks about the ins and outs of performance marketing, why channel diversification is important, and how to leverage a leg...2023-07-0729 min
The Marketing MillennialsHow to Bootstrap an Ecommerce Brand w/Yellow Beauty Founders (LIVE NYC Recording)In this recorded live event, Daniel and Ari (host of the “Go-To Millions” podcast) interview Yellow Beauty founders Jamil Bhuya and Jaz Fenton about how the lessons they’ve learned in scaling a startup business. From mixing spices on their kitchen table to fulfill orders for their startup turmeric-based skincare brand to being picked up by major manufacturers like Anthropologie and Urban Outfitters, Jamil and Jaz share how developing a solid e-commerce website, investing in clear and concise copywriting, and utilizing influencer-based advertising helped scale their business to 40,000+ regular customers. Plus, what’s the one marketing h...2023-06-2143 min
SME & Entrepreneur PodcastBrand advice for businessesExplore the power of branding. Guest - Ciaran Jack, the Founder of Obvious Brand Partner (OBP), specialising in brand and design solutions.
Brand is often misunderstood as just a logo, but Ciaran takes us on a deep dive into the true essence of branding. We learn that OBP's approach goes beyond mere visual aesthetics, as they craft brand solutions that are purposeful and grounded in business sensibility.
One of the key topics we explore is brand strategy. Ciaran emphasises the importance of defining your brand's values, vision, mission, and market position. By...2023-06-1645 min
Kick-Arse Employer Brands - The PodcastS02 EP7 - James Ellis, best-selling author and Employer Brand Nerd at Employer Brand LabsJames Ellis, best-selling author and Employer Brand Nerd at Employer Brand Labs, talks about getting better talent (not more), finding your real match, and the importance of showing your bad side.2023-05-2335 min
The Marketing MillennialsWhy Product Marketing is a Brand Superpower with Alexandria SnowWe’re dipping our toes back into the archives to rehash this interview with Alexandria Snow, the customer-first marketer who knows exactly what you need. With more than nine years of SaaS experience in sales/marketing consulting, Alexandria brings a lot of wisdom about effective product marketing. She and Daniel sit down to chat about her unconventional path to marketing, why you should always know your business optics as well as your customers do, and the challenges product marketers face on an organizational level. And thanks to our e...2023-05-1137 min
Kick-Arse Employer Brands - The PodcastS02 E06 - Mike Davidson, Employer Brand Specialist at SpecsaversMike Davidson, Employer Brand Specialist at Specsavers, shares tips on engaging Gen Z and talks about using employer brand content to add value to candidates thinking about the next steps in their career.2023-04-2628 minSME & Entrepreneur PodcastCreating Your Personal Brand: Tips and Strategies for Building a Strong Reputation - Guest Stanley Henry Founder Attention SeekerIn this episode, Stanley Henry is going to take you on a journey to help you develop your personal brand.
This episode is actually a workshop that took place in November 2022 at SME&E Auckland, and let me tell you, Stanley provides some amazing value!
The top reason to build a personal brand is to show people that you're an expert in your field. When you have a strong personal brand, people start associating your name and brand with what you do. This helps build trust and credibility with potential customers, employers, and others in...2023-04-1032 minExploring GrowthThe Best Approach to Business Development & Customer Success with Amanda BrandWelcome to the Exploring Growth Podcast, where we delve into the world of business development. In this episode, Lee Murray, Business Growth Strategist at Harvard Murray Consulting, talks with Amanda Brand, Vice President at MINDSCAPE.
They discuss Amanda's methods for converting prospects into clients and the significance of customer success. Amanda also shares her path to becoming Vice President, and how her previous experience in healthcare and education helped her in her current position.
If you are enjoying what you hear, please consider sharing it with a colleague or a...2023-04-0538 min
No Nonsense Leadership#0075 - Brett Maytom and Michael Kusters - The agile brand has been destroyed by con men and clowns In this episode, we discuss the sad state of the agile industry with Michael Kusters and Brett Maytom. We talk about how the agile brand has been destroyed by con artists, life coaches and big management consulting firms. People who provide poor quality advice to clients because they've never been part of a good agile team. We talk about why clients and managers hire people who don't know what they're doing and the damage that two day certifications and the safe framework have done. We discuss the tremendous value that real agile brings and how few people are seeing th...2023-03-101h 06
SME & Entrepreneur PodcastBuilding a Brand: Renee Lee's Journey from Global VP to Entrepreneur, Marketing & Brand ExpertWelcome to our small business and entrepreneurship podcast! In this episode, we have a special guest: Renee Lee, the co-founder of Moxx and former Global VP of Marketing at Zuru. Renee is an expert in marketing, branding, and business strategy with over 20 years of experience in the industry.
In this interview, Renee shares her insights on the challenges and opportunities of starting a new business, and how she used her experience in marketing to grow Moxx into a successful brand. She talks about the importance of understanding your customers and building a strong brand identity, and how...2023-02-2430 minOwn Your Genius with LaConya Murray113. Murray's Law: How to Protect Your Trademark Before you LaunchAlthough trademark has become a buzzword in the small business community, many entrepreneurs still don't know what, when, and why, which creates uncertainty, fear, and anxiety for some.
Do I need a trademark?
Is it safe to introduce the brand if I don't have a trademark?
What if someone steals my stuff?
Listen to this week's Murray's Law as Attorney LaConya Murray addresses these real concerns and clarifies the trademark process.
Join the conversation here2023-02-1545 min
Kick-Arse Employer Brands - The PodcastS02 E05 - Vanessa Ferris, Head of Employer Brand at MooveVanessa Ferris, Head of Employer Brand at Moove shares her thoughts on building the foundations of an employer brand when you’re starting from scratch and in a fast-paced environment.2023-01-1827 min
The Marketing MillennialsFireside Chat: Alexa Kilroy - Head of Brand At Triple WhaleIn this fireside chat, Daniel has 7 quickfire questions for brand performance expert Alexa Kilroy.Alexa shares the best marketing advice she’s ever received, the marketing tactics she’s bullish on and plenty more besides.Follow Alexa:LinkedIn: linkedin.com/in/alexakilroyTwitter: https://twitter.com/AlexaKilroyKeep up to date with the latest news from The Marketing Millennials:.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up to The Marketing Millennials newsl...2022-12-2805 min
SME & Entrepreneur PodcastBrand advise for any SME/Founder/Entrepreneur with an ambition to grow – Guest Nicola O’Rourke, Co-Founder of the Founder AdvisoryToday we sat with Nicola O’Rourke and had a good chat about Brand/business and marketing. This is a fantastic chat packed full of business value.
Nicola O’Rourke has had a successful career in FMCG, initially in innovation, then marketing and sales, before joining general management as a divisional head – in marketing and operational roles. She has launched over 300 products into 5 markets globally and clearly understands what drives value in FMCG businesses. Nicola was most recently Chief Digital Officer at Comvita, leading their global Digital Transformation across 9 markets. Before that, she was General Manager of Lewis Road Creamery, leading...2022-12-231h 03
The Marketing Millennials127 - How To Execute Brand Performance, With Alexa KilroyFrom education to Head of Brand at Triple Whale, Alexa’s journey into Marketing is an interesting one. Hear her hot takes on brand performance.Daniel and Alexa jump straight in talking about Google Ads, why authenticity matters more than what people think of you, and why the psychology of marketing and education go hand-in-hand.You’ll also hear Alexa’s takes on why Amazon and DoorDash are shaping customer expectations and why it’s time to ditch the fluff.Follow Alexa:LinkedIn: linkedin.com/in/alexakilroyTwitter: https://twitter...2022-12-2230 min
The Leave Your Legacy ShowConnor Weitz - ZOARC Athletic Brand, Children's Hospital Partnership | The Leave Your Legacy PodcastWelcome back to the Leave your legacy podcast hosted by former Iowa Hawkeye and current head coach of the Cedar Rapids Prairie varsity girls' basketball team Kenyon Murray!Connor WeitzOwner/CEO of ZOARC® https://www.instagram.com/zoarc_athletics/Certified Strength & Conditioning SpecialistLISTEN ON: SPOTIFY: https://open.spotify.com/show/7eT2xdz...ITUNES: https://podcasts.apple.com/us/podcast...AMAZON: https://music.amazon.com/podcasts/a98... SPONSORS:Storyline Multimedia https://www.storylinemultimedia.com/Deery Brothers Lincoln of Iowa City https://www.facebook.com/D...2022-12-0735 min
The SaaS CFODuel Raises $3M to Scale Word of Mouth Brand ReferralsDuel, a London, UK-based leading brand advocacy platform used by companies including ASOS, Dove, and Charlotte Tilbury, secured a $3 million (£2.5m) seed funding round led by SuperSeed.
The investment will enable Duel to continue its 13 percent monthly growth rate in 2022 and better serve its expanding global client base. I spoke with Paul Archer, CEO and Founder of Duel.
Paul’s tech experience dates back to when he wrote first video game at age 12. He founded Duel to turn word-of-mouth brand referrals into a scalable go-to-market motion.
Founder 2016
Raised $3M
Based in London
30 staff and gro...2022-11-2930 min
The Marketing Millennials119 - Why a Strong Brand Matters in Performance Marketing, Cody PlofkerOnce upon a time, Cody believed marketing was stupid. Now he’s obsessed with it. Find out what changed.Cody is the CMO of Jones Road Beauty and writer of a weekly marketing newsletter. He and Daniel dive into his early experience as a coach trying to drum up business, why every marketer should know finance inside out, and why analyzing the basics gives you the most accurate answers.And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Nort...2022-11-0820 min
The Marketing Millennials118 - How to Create a Successful Brand / Influencer Partnership, With Brendan GahanBrendan Gahan throws his influencer marketing playbook wide open in this high signal interview.As Partner and Chief Social Officer at Mekanism, Brendan has worked in the creator/influencer brand partnership for space for years.He and Daniel talk specifics about creating the right brand/creator relationship, how to move creators down through the marketing funnel, and why relationships are at the heart of Brendan’s work.And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!....2022-11-0130 min
SME & Entrepreneur PodcastHow to create a personal brand - Guest Stanley Henry Co-Founder and MD of The Attention SeekerWe sat down with Stanley Henry, Founder and Managing Director of Aotearoa's Premier Personal Branding Agency. - The Attention Seeker
How did this all start?
In October 2019, Henry started building his Personal Brand on LinkedIn and at networking events. By the time covid had locked down NZ, Henry had people asking him to help develop their online presence. In the three years since he moved back home to NZ, Henry and his partner Claire's team has grown to 12 staff. They have also developed a purpose-built dream studio in Grey Lynn, helping Leaders, Business Owners, and F...2022-09-191h 14
The Marketing Millennials100 - How To Launch a Celebrity DTC Brand with Ari MurrayWhat does it take to make a successful ecommerce brand? On this 100th episode we find out with Ari Murray, who’s worked on some of the biggest brands on the planet.Ari is currently Director of Growth at Sharma Brands, but also ran ecommerce for Poosh by Kourtney Kardashian, Aboutface Beauty by Halsey, Pressed Juicery, and Snacknation.Daniel and Ari are a husband and wife team at the top of the marketing game and this conversation is a special one.Hear Ari get into the weeds of what you ne...2022-08-1130 minSME & Entrepreneur PodcastHow to create a global brand - Guest Mons Royale Founder & CEO Hamish Acland (who did it)Mons Royale had aspirations to be a global brand in year one. In this conversation with Hamish Acland, Founder & CEO of Mons Royale, we talk about how he created Mons and grew to be a global brand, with offices all over the world. This podcast will hit the right spot if you have any aspirations to grow or start a business!
How to create a global clothing brand. The origin story of Mons Royale – Founder Hamish
How Mons started in 2009, from the idea through to going global
How to develop an idea into a physical brand
How to go...2022-08-051h 00
The Marketing Millennials98 - How Connor Saeli Scaled Waterboy And Became TikTok’s Premier Hydration BrandHow does an ex-Bachelor contestant leverage his TV appearance and create brand loyalty? Connor Saeli believes TikTok has the answer. Find out why.Waterboy is the hydration brand that promises to restore your equilibrium after a heavy night. It’s not only scaling super quick it’s building a loyal community along with it.Daniel and Co-Founder Connnor, get into the specifics of what you should consider when creating TikTok content, why you should use influencers when you can, and how he’s scaling Waterboy at such a pace, with more than 90k followers....2022-08-0242 min
Natalia Brand - Historie Osób ZaginionychZaginięcie Maury Murray21-letnia Maura Myrray zaginęła 9 lutego 2004 roku w New Hampshire (USA)
📍 Facebook:
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Jeżeli ktokolwiek z Was chciałby podarować mi wirtualną ☕ zapraszam:
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https://www.facebook.com/groups/112345878791938
https://en.wikipedia.org/wiki/Disappearance_of_Maura_Murray
https://web.archive...2022-04-0342 min
SME & Entrepreneur PodcastExpert marketing, strategy & brand hacks from 6 experts to help your business now!Today's episode focuses on marketing, brand and strategy; If you need some marketing or brand advice, this short podcast will add value!
Do you want to know the most effective marketing tools for your business that cost the least amount of money?
Guests today:
Mike Hutcheson - Adjunct Professor at AUT, Founder Colenso BBDO, former MD Saatchi & Saatchi.
Rachel Taulelei and Tabitha Harris - Founders of Oho cultural design agency playing in the world of strategy, brand, people and story.
Justine Ross, Co-Founder of 42 Below Vodka
Cassie Roma - Award-winning brand and marketing specialist
Wen...2022-03-2109 min
The Marketing Millennials76 - Brand-First Conversion Rate Optimization w/Shaun Brandt (Co-founder at Oddit)Shaun Brandt is the co-founder of Oddit, a brand-first conversion rate optimization company that's worked with over 750 direct-to-consumer brands to help them boost conversion & strengthen brand loyalty through their website.
2022-03-1141 min
Sustainability, Inc.Charging Ahead: with Rich Lesser and Alan MurrayFor the health of our planet and our societies, sustainability is no longer a choice. But change is hard. Yet throughout this series, we’ve heard from companies big and small who are pioneering sometimes quite dramatic change toward a more sustainable future. There is, in fact, momentum building for a different way of doing business. On this final episode of season 1, host Gaia Vince welcomes Rich Lesser, Global Chair of BCG, and Fortune Media CEO Alan Murray to discuss the state of the business world’s sustainability initiatives. Sustainability, Inc., is a new limited-series podcast from Bosto...2022-02-2328 min
Child Care Rockstar RadioEp. 116 - What Makes a Great Preschool Brand with Isobel WheatcroftIsobel Wheatcroft, Creative Director of Grow Your Center, joins us from snowy Ottawa to talk about GYC, embracing your marketing message, creativity in all its forms, and the elements of great design. Isobel shares how she melded her background in business as a former yoga studio owner and entrepreneur with being a mom and understanding preschool-aged children and infants. Kris and Isobel cover the important topics of branding, identifying your marketing message, what small businesses are missing, and how good marketing and branding is like going on a date. Isobel shares her passion behind taking branding off the page...2022-01-1352 min
Own Your Genius with LaConya Murray89. The Problem With Building a Personal BrandShould you build a brand around your name? It’s the beginning of a new year and many are stepping into a season of innovation and entrepreneurship. Whether to build a personal brand or a separate brand is one of the most common questions buzzing around. Listen as Attorney LaConya Murray gives the inside scoop on the dangers of building a personal brand and explains the best ways to protect your legacy.
Mentioned in this episode:
The Founder
McDonald’s Founding Family article
Let's continue the conversation over in the...2022-01-0521 minSME & Entrepreneur PodcastHow to create disruptive, unconventional marketing and brand campaigns - Guest Justine Troy Founder 42 Below VodkaHave you hard about the 42 Below Vodka story out of New Zealand?
Justine Troy (our guest) and her husband Geoff Ross starting making Vodka... premium vodka in their garage in Wellington in the 90's fast forward a decade or so and exited to Bacardi for whopping 138 million. That's an epic story alone, but the tactics and strategy they implemented were equally impressive! Add this, 42 Below has won more awards than any other vodka ever!
This podcast focuses on unconventional thinking, disrupting and thinking outside of traditional marketing tactics Justine co-founded the iconic vodka...2021-12-1037 min
Kick-Arse Employer Brands - The PodcastS01 E08 - Bex Rands, EMEA Employer Brand Lead at TwilioEMEA Employer Brand Lead at Twilio, Bex Rands, talks about the power shift to candidates, finding brand advocates and the future of employer branding.2021-11-2629 minSME & Entrepreneur PodcastHow to develop a Brand and Business Strategy for your business - Guests Oho Founders Tabitha Harris & Rachel TauleleiDo you have a business or brand strategy?
If you are wondering whether or not your small business or startup needs a written strategy, this is the perfect podcast for you!
The focus of our discussion is Business and Brand Strategy why you need to develop one and how to do it. Our amazing guests are Rachel Taulelei and Tabitha Harris are both experts in the brand and business strategy space. You will not be disappointed wit the quality of the content of this podcast, we are truly luck to have this chat and you wi...2021-11-1136 minSME & Entrepreneur PodcastHow to create your brand story - Guest Cassie RomaWhy having a strong brand story is more important than ever!
Episode one of the SME&E Festival Podcast, with special guest Cassie Roma. We get micro into Brand and Storytelling, why you should have one and if you have not got one yet, how you can develop your own brand story.
The SME&E Festival Podcast is delivered to you by DHL, connecting your business to the world! You can get a special discount by using the below code (if you are New Zealand Based)
Discount:
30% off international shipping when c...2021-10-2930 min
The Marketing MillennialsAmanda Goetz (Founder of House of Wise): Brand StrategyAmanda is the founder of House of Wise, a luxury CBD company for women, and the Half Time CMO at Teal. She was formally the VP of Brand & Product Marketing at The Knot World, the world's #1 wedding brand and online marketplace for couples and wedding professionals.
20% off Oribi: https://oribi.io/tmm (the marketing analytics platform that gives you real answers on your website’s marketing performance)
2021-10-2132 min
Sustainability, Inc.The Inflection Point: with Rich Lesser and Alan MurrayBCG Global Chair Rich Lesser and Fortune Media CEO Alan Murray sit down with host Gaia Vince to provide a wider perspective on the process—and the pain points—that enterprises have to go through to deliver impactful, long-lasting change in the sustainability arena. Sustainability, Inc., is a new limited-series podcast from Boston Consulting Group, produced by FORTUNE Brand Studio, without the participation of the Fortune editorial staff. The views and opinions expressed by podcast speakers and guests are solely their own and do not reflect the opinions of Fortune.2021-10-1128 min
Kick-Arse Employer Brands - The PodcastS01 E05 - Nicola Boston, Employer Brand Specialist at Holiday ExtrasEmployer Brand Specialist at Holiday Extras, Nicola Boston, talks about having to restart the employer brand post-pandemic, the link with employee experience, and having the flexibility to create content at speed.2021-08-1325 min
Kick-Arse Employer Brands - The PodcastS01 E04 - Richard Gordon, Head of Employer Brand & Attraction at EntainHead of Employer Brand & Attraction at Entain, Richard Gordon, talks about balancing a central global brand with sub-brands, recruiting in an industry with negative perceptions and the link between employer brand and onboarding.2021-07-2828 minOwn Your Genius with LaConya Murray80. Copyright vs the Right of Publicity, Who Controls Your Brand Photos?A woman walks into a brand photoshoot. The photographer shoots her–with the camera of course. The woman later sees her images used in advertisements promoting the photographer’s services. Is there an issue? Listen as Attorney Murray discusses the rights of copyright owners and the usage of their content.
Mentioned in this episode: Copyright Assignment form
Talent Release Agreement Form
Let's continue the conversation over in the Genius Lounge. Let me know what you thought of the episode and any questions you have. Visit the Genius Lounge. Before you head over there make sure to share this episode...2021-06-2318 minOwn Your Genius with LaConya Murray78. 3 Ways to Make Growing Your Brand a PriorityPrioritize your brand’s growth. Expanding your business brand requires time and effort. In order for your brand to grow, you must invest in the right areas, such as completing thorough market research. Are you serious about growing your brand? If the answer is yes, listen as Attorney Murray lays out three necessary steps to successfully growing your business. Let's continue the conversation over in the Genius Lounge. Let me know what you thought of the episode and any questions you have. Visit the Genius Lounge. Before you head over there make sure to share this episode with three peop...2021-06-0908 minOwn Your Genius with LaConya Murray74. How to Protect Your Brand on a BudgetDo you need an attorney to file your trademark? Can you diy it? Do you file in use or intent to use? Listen as I answer your general questions from the Genius Insider relating to business or law.
Would you like to submit your own questions to be answered during next week's Murray's Law? Submit here. Let’s continue the conversation over in the Genius Lounge. Let me know what you thought of the episode and the questions it raised for you.
Resources and links mentioned in this episode:
Ultimate Trademark Blueprint
Be...2021-03-1726 min
The Marketing MillennialsPersonal Branding on Linkedin | Rep Your Brand Podcast with Nick BennettOn this episode of The Marketing Millennials, Daniel talks with Nick Bennett on the Rep Your Brand Podcast. We discuss the benefits of growing your brand on LinkedIn.
2021-03-1235 min
Anything and Everything with Donna LisaEpisode 5 - Daniella Coradini, opens up about her dating experiences and creating her brand, Dating MillennialThis week's episode gets personal with dating queen, Daniella Coradini. She talks about taking her heartbreak from from dating and turning her healing process into a brand. Her brand, Dating Millennial, is a podcast & blog that shares stories about the good, bad, and ugly parts of dating in the modern day. Daniella loves to enjoy delicious food, live music and exploring nature. If you ever need dating advice, she is your girl! 2021-01-3035 min
The Marketing Millennials24 - Developing a Brand Strategy with Amanda GoetzAmanda is the founder of House of Wise, a luxury CBD company for women, and the Half Time CMO at Teal. She was formally the VP of Brand & Product Marketing at The Knot World, the world's #1 wedding brand and online marketplace for couples and wedding professionals.
House of Wise: https://houseofwise.co/
Twitter: @amandamgoetz
2021-01-0130 min
HOW TO CEOHow Innovation Can Help a Company move Forward - with Jamil Abu-Wardeh, Licensing & Partnerships Vice President, Brand at Eastman Kodak CompanyDo you feel that your company needs innovation?
What is innovation?
Is innovation good for a company?
Can inovation really help my company move forward?
On this How to CEO episode i will be talking with one of the most important character in the Kodak Company. Jamil Abu-Wardeh, Licensing & Partnerships Vice President, Brand at Eastman Kodak Company. He works with people and companies to increase revenue and reach. He has helped build small businesses and grow existing and new revenue streams for corporates. His award winning work currently spans Asia, the...2020-02-1012 minOwn Your Genius with LaConya Murray13. Black Owned Cosmetic Line Overcomes Trademark Issues With Big Brand To Make 1 Million DHey ya'll what's poppin? Thanksgiving has come and gone. Turkey leftovers have been transformed to turkey soup, casseroles, sandwiches, lol. Inboxes have been blowing up with sale notifications left and right for black Friday and Cyber Monday. We even had our on holiday sales going on. But the person that came out on top without any doubt is Supa Cent. Owner of the black owned cosmetic line, The Crayon Case. This sista from Louisiana earned a million dollars in only 90 minutes! 90 minutes! I was seeing this success story all over my timeline but one of our lovely subscribes shared some...2018-11-2706 min
Build Your Online Audience[315] How to create a brand statement (and why you need to) with J. Nichole SmithHear the tables being turned in this surprisingly revealing episode, as J. Nichole Smith, a branding expert, challenges me on my brand statement and what language I should be using to have a more impactful message. Nichole also shares some of the fears that are holding people back from creating a successful brand as well... READ MORE The post [315] How to create a brand statement (and why you need to) with J. Nichole Smith appeared first on Janet Murray.2018-11-0854 min
Build Your Online Audience[233] How to monetise your personal brand with Chris DuckerChris Ducker is a serial entrepreneur, podcaster, author, and founder of the Youpreneur community. He also owns several businesses, employing up to 400 staff, and is a trusted international business mentor. In this episode, Chris talks about how you can monetise and grow your personal brand. Here’s what you’ll learn this episode: Chris Ducker’s business... READ MORE The post [233] How to monetise your personal brand with Chris Ducker appeared first on Janet Murray.2018-02-1545 min
Build Your Online Audience[223] How to create and brand your own YouTube channel with Jessica FreemanIf you want to raise the profile of your business online, you cannot ignore the power of YouTube. In this episode, I talk to Jess Freeman who helps entrepreneurs get more visibility using video. Here’s what you’ll learn in this episode: Jess Freeman’s business story - how she helps businesses stand out using video The... READ MORE The post [223] How to create and brand your own YouTube channel with Jessica Freeman appeared first on Janet Murray.2018-01-1137 min
Build Your Online Audience[149] How to define your personal brand with Jennifer HollowayIn this episode, Jennifer Holloway shares her advice on how to define your personal brand - particularly if you feel uncomfortable with the idea of promoting your business. Here’s what you’ll learn in this episode: Jennifer’s business story - from PR to running her own personal branding business Why the best brands convey the ‘what’... READ MORE The post [149] How to define your personal brand with Jennifer Holloway appeared first on Janet Murray.2017-04-0632 min
Build Your Online Audience[105] How to build a memorable personal brand with Phil Pallen 'Who are you and why should we care?' A question brand strategist Phil Pallen believes every business owner should be able to answer. In this episode, he shares his tips on creating a memorable brand. Here’s what you’ll learn: Phil's business story: from getting fired by Charlie Sheen to successful branding strategist Why... READ MORE The post [105] How to build a memorable personal brand with Phil Pallen appeared first on Janet Murray.2016-10-2855 min
Build Your Online Audience[088] How your brand story can help you get PRThere is only so much journalists can write about your product or service, so unless what you offer is really unusual and/or you're creating regular updates, there isn't really anything for them to say. So when it comes to getting regular media coverage, having a strong brand story can help a lot. In this episode... READ MORE The post [088] How your brand story can help you get PR appeared first on Janet Murray.2016-08-3016 min
Build Your Online Audience[087] How photography can help you create a memorable brand with Julie ChristieIf you want to make an impact online, great photography is vital. But when should you commission professional photography and when should you DIY? How do you find a great photographer? And how much should you expect to pay for their services? In this episode, photographer Julie Christie explains all. Here’s what's covered in this episode:... READ MORE The post [087] How photography can help you create a memorable brand with Julie Christie appeared first on Janet Murray.2016-08-2539 min