Shows
The Paul Gough ShowEP619 I Had No Intention Of Starting A Physio Clinic... Then I Listen To Paul's Podcast And The Rest Is History - The Will Harlow StoryIn this one, I interview the amazing Will Harlow. To say that Will is one of the most successful physios I've ever had the pleasure of working with is an understatement.
Will first listened to this Podcast 8 years ago when he was a student... he had no intention of starting his own business but then everything changed when he was told by his manager in the NHS that he'd have to wait SEVEN
years for a promotion.
He came back to his podcast and the Paul Gough Mastermind community to help him grow his business, h...2024-05-171h 15
The Paul Gough Show"How Are You Growing When Nobody Is Watching?" | Episode 537You know that what you do behind the scenes directly relates to your success and your failure.
There’s usually one, or several people there to give credit to for your success.... how they’ve encouraged and challenged you...
...if you aren’t thinking of at least one person right now... there in lies the roadblock to your success.
Listen to this episode to discover the necessary characteristic you need to consistently and successfully achieve your goals.
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Subscribe to Paul's Podcast: https://www.paulgough.com/podcast
Check out Pa...2023-01-0624 min
Practiceology "7 Questions in 7 Minutes" PodcastFinance Skills and Annual Planning Masterclass with Paul GoughIn this episode international health business expert and mentor, Paul Gough, talks about the key financial metrics all health business owner MUST know but rarely do, and how to use this information to develop your marketing and recruitment plan. Find out more about Paul’s upcoming “Finance Skills and Annual Planning Workshops” at Paul Gough Finance Use the code paulw to reduce the investment by $500 USD Is Your Health Business Leaking Money?Find Out by Completing the FREE 2 Minute Practice Efficiency Survey – PLUS Get a FREE pdf Copy of Paul Wri...2022-11-1012 min
The Paul Gough Show"Success Panel: 4 UK/EU Practice Owners Reveal Their Secrets of Success" | Episode 502Have you been on the fence about whether or not you should join Paul Gough's 4% Mastermind Program?
To help with that decision, here is a panel of 4 active members who are currently in the 4% club, and with the help of Paul Gough's Team, they have been smashing their records, reducing their clinical hours, getting better quality leads, raising their revenue, learning how to better market themselves, and so much more!
They all speak on how the 4% Club launched their PT businesses into instant success, and why the program is...2022-08-0550 min
The Paul Gough ShowGuess Who's Back with SEASON 2: Where can You Find Good Staff that Will Stay with You Despite the Labor Shortage Crisis| Episode 468Guess who's back?
Paul is back...
Tell a friend...
20,000 million other PT podcasters emerge but no matter how many fish in the sea it's felt so empty without PG.
No body wants to listen to other podcasts no more; they want Paul Gough.
Well, if you want Paul, this is what I'll give you.
A little big of marketing mixed with finance, hiring, leadership and sales.
Some PT business advice that will jump-start your practice faster than a patient on the phone to their insurance...2022-04-0150 min
The Paul Gough ShowPaul's Team Helped Stefani Get Better Quality Leads For Her PT Clinic | Episode 451Do you have trouble attracting quality leads to your private practice?
It can be frustrating to see leads coming in and having them going nowhere, and being unable to convert them.
With the help of Paul Gough's Team, you, like our client Stefani, will see a huge improvement in the quality of your leads, AND a greater QUANTITY of them as well!
Listen to this podcast to learn more about Stefani's story, and consider how Paul's team of expert marketers could help make your business an even bigger success!
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2021-10-2609 min
The Paul Gough ShowHow 5 Mastermind Members Grew Their PT Business And Smashed Their Records In The Last 12 Months | Episode 449Have you been on the fence about whether or not you should join Paul Gough's 4% Mastermind Program?
To help with that decision, here is a panel of 5 active members who are currently in the 4% club, and with the help of Paul Gough's Team, they have been smashing their records, reducing their clinical hours, getting better quality leads, raising their revenue, learning how to better market themselves, and so much more!
They all speak on how the 4% Club launched their PT businesses into instant success, and why the program is well worth the investment.
...2021-10-121h 00
The Paul Gough Show"Paul Gough's Team Takes Care Of My Online Marketing So I Can Focus More On My Clinic" | Episode 441Marketing is not easy. It's a game you have to keep up with, but not all business owners have the time. If you struggle with your marketing game, and have trouble managing your time between marketing and running your clinic, then this episode is for you.
Our editor, Nick, sits down with one of our clients, Rebecca Barker, and we talk to her about how much of a help my team was for her.
She talks about how she cannot keep up with the constantly changing market, and she needed someone else to take over...2021-06-0915 min
The Paul Gough ShowHiring Paul's Online Team: 3 Common Questions | Episode 433In this podcast Paul answers some of the most common questions you had about the major changes to our online marketing services.
If you are struggling to keep up with the latest strategies for your clinic, learn how a trained member of our team will support, guide, and coach your in-house marketing assistant to improve your online marketing strategy.
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Read more Marketing Tips Articles: www.paulgough.com/category/paul-gough-blog/
Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ
Check out Paul's No.1 Best Selling Physical...2021-04-2017 min
The Paul Gough ShowA Major Update To Team PG's Online Marketing Service | Episode 432Paul’s got big news for you this week. He is announcing a major change to our online marketing services, where Paul's experts help run your clinic's Google, Facebook, Bing, and Instagram Ads.
If you have a marketing assistant who is "out of their depth," check out this latest podcast and learn how you can hire a member of our team to support your in-house marketing assistant.
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Read more Marketing Tips Articles: www.paulgough.com/category/paul-gough-blog/
Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ
...2021-04-2012 min
The Paul Gough ShowWhy Is Customer Lifetime Value So Important? | Episode 431If you wish to be successful with your business, you need to know what to focus on when evaluating customers.
In this episode, Paul talks to you all about Customer Lifetime Value; what it is, why it is important, and how it can make you very VERY rich.
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Read more Marketing Tips Articles: www.paulgough.com/category/paul-gough-blog/
Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ
Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
If you’re a...2021-04-1631 min
The Paul Gough ShowThe Three Things PT Staff Need From Their Boss | Episode 430To be the boss of your own company comes with not only a lot of responsibility, but also strategy to be successful.
In this episode, Paul shares details from chapter 3 of his book, Leadership in Private Practice, and explains the three most important elements that staff needs from their boss.
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Read more Marketing Tips Articles: www.paulgough.com/category/paul-gough-blog/
Subscribe to my YouTube Channel for Daily Videos: www.youtube.com/channel/UCFRPdBgTAvHlMrZjBRdxFuQ
Check out Paul's No.1 Best Selling Physical Therapy Business Books: www.paulgoughbooks.com
If...2021-04-0941 min
The Paul Gough Show"With Paul's Help I was Able to Provide Opportunities for Our Employees to Grow" | Episode 424This special episode of the Paul Gough Audio Experience features Natty Bandasak of Myokinetix Physical Therapy and Performance in New Jersey.
Natty has just returned from a 2-day CEO Mastermind meeting with Paul and other like-minded business leaders in Florida. He returned from the event focused refreshed and ready to go. Listen and learn from his experiences here.
If you like this podcast and want to be the leader your clinic deserves, you’re in luck!
Paul's new book "Leadership in Private Practice," focusing on how to be the best CEO you can be...2021-03-0910 min
The Paul Gough Show“Paul Helped Realize The Real Purpose Of Owning Your Own Business” : The Ultimate CEO Competition | Episode 420In today’s podcast you will be tuning into Ryan Seifert’s presentation from our Ultimate CEO Competition that happened back in 2019.
In this episode you’ll hear Ryan talk about:
- The first ever Paul Gough Mastermind Event
- How he was able to remove his wife from his clinic
- Overcoming major family and health related complications
- Having to treat patients due to his staff not being able to successfully fulfill their positions
- And what he realized the ultimate goal of being a business owner is.
...2021-03-0121 minThe Paul Gough ShowThe Importance Of Saying “No” To Patients : Flashback Friday | Episode 374On this special “flash back Friday” episode, we will be listening into one of the old “Paul Gough Physio Rooms” show where I explain to my staff why it’s important to say “no” to your patients, while still remaining highly successful.
If you’re wanting to grow your physical therapy business - and live with the confidence to tell patients what they REALLY need - without the fear of any push back, or price objections… …then you have to live from a place of being 100% certain in WHO you serve. You do that by saying "NO".
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2020-08-2115 minThe Paul Gough ShowHow To Stop Drop-Offs With One Simple Question : Flashback Friday | Episode 371On this special “flashback Friday” episode, we will be listening into one of the old “Paul Gough Physio Rooms” show where I am is training my pt staff on how to stop drop offs with just one simple question.
In England (where my 4 clinics are) the most common reason people drop off is the go into the free NHS system, where they believe they will get equal, or better care.
You may have this issue in your clinic when you get “price shopped” or if you are cash based, this podcast will help you handle these pesky...2020-08-1413 minThe Paul Gough ShowHow To Build The Most Important Asset Of Your Online Business : Online Income Explosion | Episode 370In today’s podcast we are taking an inside look at the first module of my “Online Income Explosion” course once more!
In this behind the scenes episode we will be talking about:
- The most important part of your online business
- How I made a massive mistake during this process (And how you can learn from it)
- And the exact way we grow this part inside Paul Gough Media
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If you have always wanted to sell your own online program but never knew where...2020-08-1222 minThe Paul Gough ShowDealing With Obstructive Patients & Telling Staff What They Need To Hear : Flashback Friday | Episode 363For today's special "Flashback Friday" you will be tuning into an old episode of the Paul Gough Physio Rooms show where you will be tuning in to a staff training session with myself and my team talking all about the MINDSET, STRENGTH - and BALLS - it takes to deal with those one or two “obstructive” physical therapy patients we all seem to pick up from time to time.
Ever since I implemented this, I’ve been more successful since because it means my physio staff have more time and energy to serve the right patients, BETTER!
...2020-07-3119 minThe Paul Gough Show"Trust In The Marketing Process And Never Take Rejection Personally” : Flashback Friday | Episode 356On this Flashback Friday podcast we are tuning into my Paul Gough Physio Rooms Show where you’ll hear me train my staff on the no.1 thing that either gets a physical therapy business the outcome they want... Or loses out on opportunity altogether: Reacting vs. Anticipating when it comes to the different scenarios we face daily in the clinic.
If you like this podcast and want to make your clinic a cash generating machine, you should join my brand new live 2-day seminar dedicated to helping you get cash, keep cash, and navigate the financial crisis th...2020-07-0311 minThe Paul Gough ShowHow To Give Your Secretary A Double Shot Of Confidence : PGPR 014 | Flashback Friday | Episode 353On this Flashback Friday episode we are tuning into my Paul Gough Physio Rooms Show where you’ll hear me with my front desk staff working on improving the way they interact with all of the physical therapy patients and prospects. The reason why I stress this so much in my clinics is because what happens out front - at the beginning of the relationship with his clinics - is the most impactful part of the business.
If you like this podcast and want to make your clinic a cash generating machine, you should join my brand new...2020-06-2616 minThe Paul Gough Show“Why Some Patients Resist Paying For Treatment (Even If They Need It)” PGPR 012 : Flashback Friday | Episode 346For today’s podcast my team has gone into our archives and pulled out an old episode of my “Paul Gough Physio Rooms Show”.
Tune in as I teach my newest member of staff the reason why some patients RESIST paying for physical therapy treatment - even though it's so obvious that they need it. The reasons why might surprise you...
If you like this podcast and are asking yourself “I wonder how this guy can help me and my business” head to PaulGough.com/recession to see how I can help you market to patients ri...2020-06-1217 minThe Paul Gough Show“How Do You Get Referrals Without Incentivizing Patients” PGPR 011 : Flashback Friday Episode 343For today’s podcast, we will be listening to an old episode of my “Paul Gough Physio Rooms Show” were I explain how easy it is to get people to talk about you and your Physical Therapy clinic... The strategy I use at the Paul Gough Physio Rooms to turn online leads from Facebook into paying patients, FAST… And why you need to start creating client testimonials, and the real power of them...
If you like this podcast and are asking yourself “I wonder how this guy can help me and my business” head to PaulGough.com/recession to...2020-06-0518 minThe Paul Gough Show“Why Incentivizing Referrals With $10 Gift Cards Is Bad For Business ” : Flashback Friday | Ep 338Today’s podcast is a "Flashback Friday" special, where you will be tuning into an old episode of my Paul Gough Physio Rooms show. In this one you will be hearing why my answer is "NO" when it comes to incentivizing past patients for referrals,
The is also a behind the scenes staff training where I cover how my team can help patients people feel MORE confident FASTER about making the decision to come and see them at the Paul Gough Physio Rooms.
You can watch this video on my YouTube Channel - https://www.yo...2020-05-2915 minThe Paul Gough Show“Why Patients Value A “Hairdresser” More Than Physical Therapy” 009: Flashback Friday | Episode 335On today’s “Flash-Back Friday” edition of the podcast, you will be listening to an old episode of our “Paul Gough Physio Rooms” show.
In this episode you will hear me talk about why patients cancel Physical Therapy appointments to go to the hairdresser instead (and what to say about it),….. why “words” are the most important thing we can use to get people to say ‘yes’ to paying for Physical Therapy, and why clinic owners need to play the LONG GAME with patients for huge success…
If you want to watch this video instead of just listening to it...2020-05-2218 minThe Paul Gough ShowHow My Physio Team Runs Four Clinics : UK Mastermind | Episode 300On this #Flashback Friday episode of The Paul Gough Audio Experience, my team pulled out a clip from an old UK Mastermind.
Tune in as my staff explains how in my clinic:
They hire and on-board a new physio
The team best manages their time
And how they handle potential drop-offs and reschedules.
If you like this episode and want to know “I wonder what else I can learn from Paul?” you’re in luck. I have three best-selling books to help physical therapists’ with their marketing, sales, and hiring pro...2020-03-2724 minThe Paul Gough ShowWhy Your Clinic Needs Pre-Eminence To Thrive : Staff Training With Volk PT Part 4 | Episode 299In this fourth and final segment of my staff training with Volk PT located in Charlotte, NC, we are wrapping up a great question and answer session where I cover why it’s okay to tell your patients “No”, the importance of being pre-eminent with both your external marketing and with local doctors, and why properly communicating with your patients within your clinic is crucial.
The end of this podcast contains a great “take-away” session with the staff and business owners where I elaborate on what they have learned, helping them (and you) gain clarity on the content we...2020-03-231h 00The Paul Gough ShowTackling Common Objections In Your Clinic : Staff Training With Volk PT Part 2 | Episode 297Today, we are continuing our staff training session with Volk PT in Charlotte, North Carolina, where the staff starts to express some complications they have had with past patients. I help them with everything from talking to patients about their problems differently, to addressing objections about your staff “looking inexperienced” it is all covered on this episode so turn this one up loud.
If you like this podcast, do us a favor and check out our YouTube channel. Just search for “The Paul Gough” and you can get access to our daily visual content I put out to help...2020-03-1938 minThe Paul Gough ShowMarket What Patients Want, But Give Them What They Need 008: Flashback Friday | Episode 292We are back to our regularly scheduled programming this week and are bringing you a new Flashback Friday episode where I explain the exact process I use at the Paul Gough Physio Rooms to convert people into cash-paying patients by using the “Golden Ticket” method. I also dive into the proper way to move people through your clinic without scaring them away and the importance of branding your PT business.
If you like this podcast and are wondering “How else can Paul Help Me?” remember to head over to paulgoughbooks.com to order your copy of...2020-03-1322 minThe Paul Gough ShowYour Top Picks From February : Mashup Monday | Episode 289Your Top Picks From February : Mashup Monday | Episode 289
In today’s “Mashup- Monday” podcast you will be tuning in as we look back at the favorite videos shorts from last month. In each video we cover:
Patients Drop Of When They Lose Sight Of This...
How To Wow Your Patients With The First Phone Call
Why I Love a Free First Session
My Strategy Behind Google Ads + Facebooks Ads
Why Disney Sweats The Small Stuff
“Amy, If You Want To Be Perfect, We're Not Going To Get Alo...2020-03-0929 minThe Paul Gough ShowThe Paul Gough Physio Rooms Marketing Plan for 2020 : Annual Planning Part 9 | Episode 267On todays episode you will be listening in as my physio rooms staff start their last session of our annual planning meeting and plan for a successful 2020.
This session is all about their marketing plan for this coming year, what has worked before, and what new ideas they can implement to improve their marketing structure.
If you like this podcast and wonder how you can improve your clinics marketing structure, my “New Patient Accelerator Method” is for you. In this best selling book I explain how you can flood your clinic with new patients even with...2020-02-0435 minThe Paul Gough ShowIt’s Lazy To Rely Upon Referrals From Patients PGPR - 002 : Flashback Friday | Episode 265On this Flashback Friday of the Paul Gough Physio Room Show, you will hear me talk about why it’s lazy to rely upon referrals for your physical therapy practice from patients, and other ways you can grow and scale your business on YOUR terms.
Followed up by a sneak peek into my clinic’s Staff Training, about how to break-free from dealing with insurance companies. You will then hear me talk about the details of an interactive workshop followed up by a Question and Answer session about dropping insurance.
If you like this podcast and w...2020-01-3114 minThe Paul Gough ShowSeizing Opportunities To Grow Your Business : Annual Planning Part 6 | Episode 263For today’s episode you will be tuning into the first half of the afternoon session of my annual planning with my physio rooms staff. As the team goes around the room and reflects on their take aways from the morning. Some of their takeaways from the day revolved around:
Why your patients doubt their decisions about their treatment
The importance of learning
And the importance of optimism, followed up by how having that mindset and seizing opportunity has benefited me up to this point in my business journey, and how you can do...2020-01-2931 minThe Paul Gough ShowIn Any Clinic, The Devil is Always in The Details : Annual Planning Part 4 | Episode 261In today’s episode we have more of my annual planning meeting with the physio rooms staff for. Tune into this behind the scenes look as they look at what they could improve on from 2020. We cover everything from their approach to social media, to the music that is on in my multiple clinics, where it all boils down to the experience the customer is having and never loosing sight of why they feel the way they do in the clinic
If you like this podcast and want learn more from me, head over to my YouTube pa...2020-01-2743 minThe Paul Gough Show"Uncommited PTs and Workshops" PGPR - EP001 : Flashback Friday | Episode 255Have you had problems with staff, patients that “don’t want to pay” and how to speak to your patients at the end of a workshop?
On today’s podcast, my team has taken the first ever Paul Gough Physio Rooms Show, from 2016 and put it into audio for you to listen to!
Listen in as I am in my Hartlepool clinic 4 years ago sharing my thoughts on:
How difficult it is to find staff that are committed to their job
Why patients actually “don’t want to pay” In your hometown…
And if you...2020-01-1715 minThe Paul Gough Show“Communication Doesn't Take Place Unless It's Heard” : Annual Planning Part 3 | Episode 253In today's episode of the Paul Gough Audio Experience, we are continuing my annual planning meeting with my Physio Rooms staff.
Tune in as we talk about the importance of proper communication,
Why your problems won't be fixed by something "new"
And the process my staff follows to book a patient immediately after a session, keeping them on schedule.
If you like this podcast and want to learn how you can create your marketing plan for 2020 and how to boost your take home salary up $10,000 a month. Or if you are...2020-01-1516 minThe Paul Gough ShowPRANKED! "We're The Cheapest, And The Best" | Live From Stage : Episode 248In this episode of "Pranked! What Not To Say On The Phone" within the Paul Gough Media Universe you will be tuning in as I call a clinic live from stage at my most recent Sales and Conversion Bootcamp in Orlando, Florida.
Listen in to the conversation I have with this front desk staff member about what I could do to help treat my pain, while trying to just stick me on her schedule and move on, there’s no wonder that I said I would shop around and call back later.
If you like th...2020-01-0812 minThe Paul Gough ShowGetting Your Staff on Board With Your New Structure : Training With CJ PT, Part 3 | Episode 247In today’s episode of the Paul Gough Audio Experience, you will be tuning in to the Third part of my staff training session with CJ Physical Therapy, where the Question and Answer session continues with the staff and clinic owners from the area.
During this third part we talk about how to answer the dreaded “insurance question”. Followed up by one business owner’s headache she is having with getting her staff on board as she shifts the direction of her business. I explain why you should structure the relationship with your staff, communicating expectations about their po...2019-12-2956 minThe Paul Gough ShowPranked! “What Do You Mean I Have A Leg Length Discrepancy?” : Live From Stage | Episode 244I this episode of "Pranked! What Not To Say On The Phone" within the Paul Gough Media Universe you will be tuning in as I call a clinic live from stage at my most recent Sales and Conversion Bootcamp in Orlando, Florida.
As the clinic employee first answers the phone, he was off to a good start. That is until he started down the rabbit hole that is physical therapy, with all of the technical terms attached to it, confusing me as a potential patient with a back problem.
If you like this podcast, please...2019-12-2411 minThe Paul Gough Show"Help Your Staff To Help Your Business" : PGPR 61 | Episode 243Do you take the time each week to review the clinics goals and KPI’s with your team?
For today's podcast you will be listening to the Paul Gough Physio Rooms Show and the behind the scenes look at why I started the 5 cities in 5 days east coast tour.
This was recorded from Orlando International Airport, to Charlette, North Carolina, where I cover why I love training staff in my clinics, and if yours cannot get on board with it then they are missing a trait that you may want them to have. Remember, your st...2019-12-2310 minThe Paul Gough ShowPranked! What Not To Say On The Phone : Live From Stage | Episode 238"Pranked! What Not To Say On The Phone" is back within the Paul Gough Media Universe. Tune in as I call clinics around the world as a prospective patient that is looking for treatment, willing to pay cash.
In this episode, you will be tuning in as I am replaying two calls I made before my most recent Sales and Conversion Bootcamp here in Orlando, Florida. Giving my critiques live from stage during the calls, you will be able to hear what your competition is saying on the phone to their potential patients.
If you...2019-12-1719 minThe Paul Gough Show5x5 Training At Roscoe Physio, Part 5 : Staff Training | Episode 232In today’s episode of the Paul Gough Audio experience you will be tuning in as I am in Hermitage, Pennsylvania at Roscoe Physiotherapy on my 5 Cities in 5 Days East Coast Tour.
In this fifth and final session, you will listen in as I explain why it’s important to :
- reviewing KPI’s
-How to maximize the space in your clinic
- And how you should present a “free” offer.
Followed up by a recap and take-aways from the staff and business owners from the day.
If you lik...2019-12-1042 minThe Paul Gough Show5x5 Training At Roscoe Physio, Part 4 : Staff Training | Episode 231In today’s episode of the Paul Gough Audio experience you will be tuning in as I am in Hermitage, Pennsylvania at Roscoe Physiotherapy on my 5 Cities in 5 Days East Coast Tour.
In this fourth session, you will listen in as I explain why it’s important to :
- Help patients feel certain in their decision to hire you.
- Keep patients focused on the outcome they want.
- Provide patients a choice to select their plan of care.
If you like this podcast, please leave us a review with...2019-12-0647 minThe Paul Gough Show5x5 Training At Roscoe Physio, Part 3 : Staff Training | Episode 230In today’s episode of the Paul Gough Audio experience you will be tuning in as I am in Hermitage, Pennsylvania at Roscoe Physiotherapy on my 5 Cities in 5 Days East Coast Tour.
In this third part, you will listen in as I answer questions to the physio staff where they ask me things like :
- The fear of not knowing what to tell a patient over the phone
- Getting started as a new clinic owner
- And how you can make your patients feel more comfortable while deciding to hire yo...2019-12-0557 minThe Paul Gough Show5x5 Training At Roscoe Physio, Part 2 : Staff Training | Episode 229In today’s episode of the Paul Gough Audio experience you will be tuning in as I am in Hermitage, Pennsylvania at Roscoe Physiotherapy on my 5 Cities in 5 Days East Coast Tour.
In this second part, you will listen in as I answer questions to the physio staff where they ask me things like :
- How do I have a better chance to convert a patient on the phone?
- How do I Have more confidence on the phone?
- How do I handle “No” from a patient?
If you do...2019-12-0452 minThe Paul Gough Show5x5 Training At Roscoe Physio, Part 1 : Staff Training | Episode 228In today’s episode of the Paul Gough Audio experience you will be tuning in as I am in Hermitage, Pennsylvania at Roscoe Physiotherapy on my 5 Cities in 5 Days East Coast Tour.
During this first part of this staff training you will hear me talk about building certainty with your patients so they pay your rates, decreasing the risk of drop-offs on your schedule, why keeping your staff accountable is crucial to having a thriving business, and plenty more in this un-cut behind the scenes look at this stop of the tour.
If you double yo...2019-12-0352 minThe Paul Gough Show"Never Forget What You're Actually Selling" : PGPR 60 | Episode 226Could what your staff are saying in the treatment room be the reason why patients drop off schedule and don't come back for more sessions?...
For today's podcast you will be listening to the Paul Gough Physio Rooms Show and the behind the scenes footage from my recent Mastermind event in Ireland, where I'm talking to a room full of Europe's top Physical Therapy Business Owners GOBSMACKED about the conversations going on with patients, and why if your staff fail to understand what you're really selling - it's costing you a small fortune.
Watch this...2019-11-2909 minThe Paul Gough Show"How Do I Help My Staff Get The Best From Me?" : Live From Stage | Episode 217In today’s episode of The Paul Gough Audio Experience we look back to last weekend in a panel discussion with two members from our world wide community.
You will be tuning in as we are following up from a breakout room we held called “How To Get The Best Out Of Your Boss”, where my staff answered questions about how we structure our time efficiently around both offices, which goes way past the tactical weekly meetings and “what do you need from me?” questions.
If you want to grow and scale your business, your time is VA...2019-11-1721 minThe Paul Gough Show"Insurance V.S Cash Pay Clinics... Who has it easier?" : PGPR 59 | Episode 209Today you will be listening to the audio version of the Paul Gough Physio Rooms Show “On Location”, where I was in Newark, New Jersey for my five cities in five days, book signing tour.
On this episode, you'll hear me explain the differences between a cash pay and insurance based clinic, and who has it “easier” when it comes to marketing and converting patients. Listen to this podcast to hear how you can maximize your clinics profit, and how you may have more in common with "the other guys" than you think.
To watch this sho...2019-11-0313 minThe Paul Gough ShowPranked! What Not To Say On The Phone : Orlando Part 2 | Episode 207"Pranked! What Not To Say On The Phone" is a new segment that we have started within the Paul Gough Media Universe. Tune in as I call clinics around the world as a prospective patient that is looking for treatment, willing to pay cash.
In this episode, we keep testing the clinics here in Orlando. I call a local clinic where I explained how much pain I was in, almost crying on the phone asking for help and re-assurance. If this call is an example of how this staff member handles patients that have a few questions, I...2019-10-3115 minThe Paul Gough ShowYour patients are making decisions on this, not the price. : Live From Stage | Episode 206In today's episode of The Paul Gough Audio Experience: Live From Stage we will be heading back to last years Sales And Conversions Boot-camp in Las Vegas. Tune in as I am in a rapid-fire Q/A session where I was asked “Why am I constantly getting the ‘What’s the price?’ question?”
When a patient is asking this, it is because they want more information so they can create a perception of you that will influence their decision to buy from you, or the clinic down the road.
If you double your sales skills – you will dou...2019-10-3009 minThe Paul Gough Show“Bridging the Gap When Your Plan Isn’t Working” : PGPR 58 | Episode 204Today you will be listening to the audio version of the Paul Gough Physio Rooms Show “On Location”, where I was in Dublin for one of his UK Mastermind Events I held this last August.
On this episode, you'll hear me teach a room full of clinic owners from around Europe the importance of establishing goals strategically that makes it much easier to achieve them...
You'll also hear:
* Why you need to create targets and identify step-by-step what it takes to reach them!
* How to identify the 'gap' from where you are...2019-10-2710 minThe Paul Gough ShowPranked! What Not To Say On The Phone : Orlando Edition | Episode 203"Pranked! What Not To Say On The Phone" is a new segment that we have started within the Paul Gough Media Universe. Tune in as I call clinics around the world as a prospective patient that is looking for treatment, willing to pay cash.
In this pilot episode I thought it'd be fitting to do a google search in my home town of Orlando, Florida where we randomly selected a clinic to call up. I took the role as a middle aged construction worker who hurt his back, TRYING to give my money away, but this front...2019-10-2519 minThe Paul Gough Show"If You're Not Selling PT, What Are You Selling?" : PGPR 57 | Episode 199Today you will be listening to the audio version of the Paul Gough Physio Rooms Show “On Location”, where I was on his 5 cities in 5 days book signing tour. On my first stop I visited Dean Volk’s Clinic in Concord, North Carolina. I was joined by both clinic owners from the area and staff that were new to the clinic.
One common theme that was touched on at this stop was having confidence and certainty. As a young soccer PT, I learned that having these two traits was crucial to winning a patients trust. Listen in to hear...2019-10-2017 minThe Paul Gough ShowWhat To Say When Patients Ask About The Price: Flashback Friday | Episode 198If you get stuck and don't know what to say every time you get asked "what's the price?" this audio experience taken from a recent coaching call with Paul Gough's Physical Therapy Mastermind group, is for you.
If you don’t have the sales skills and conversion techniques to confidently sell the value of your services when you're asked questions like this, then it’s almost impossible to have a truly successful business.
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Subscribe to my YouTube Channel for Daily Videos: here
Check out Paul's No.1 Best Selling Physical Therapy Busi...2019-10-1808 minThe Paul Gough Show"Whats the difference between Insurance v.s. Cash Pay Marketing Messages?" : PGPR 56 | Episode 193On this weekends podcast episode you will be listening to the audio version of the Paul Gough Physio Rooms Show - “On Location”, where I was on the 5 cities in 5 days book signing tour. I visited Next Level PT in the beautiful Woodcliff Lake, New Jersey. Where I was asked “what’s the difference between insurance and cash pay marketing messages?".
You will hear me explain :
What the finer details that separates these two systems are
How to be present with the patient and understand what they want
And how the marketing m...2019-10-1311 minThe Paul Gough ShowMarketing advice for NEW clinic owners - PGPR 55 | Episode 188We're back with a brand-new episode of the Paul Gough Physio Rooms Show "On Location". This week's episode comes from Day 1 of my most recent, 5 Cities in 5 Days Book Signing Tour, shot in beautiful Concord, NC.
On this episode I share:
* Marketing advice for NEW clinic owners
* Tips on how to get your first new patients through the door
* How to get more patients from Community Events
* The no.1 mistake I see new start-ups make
* PLUS I share some NEVER seen before footage when I was just...2019-10-0612 minThe Paul Gough Show"Help! I've Started A Clinic And my Marketing Isn't Working" | Episode 176This one is on the back of a coaching call I had with a clinic owner who told me her “marketing wasn’t working”. She’d started a clinic and no matter what she did, she couldn’t get any patients coming through the doors.
Starting a clinic without any understanding of how marketing actually works is very common – and a very painful experience when you’re living through it. It’s common to blame “the town” or the “insurance system” or “doctors” etc, but there’s actually 9 SPECIFIC reasons why you’re marketing might not be working and in the is podcast I...2019-09-1934 minThe Paul Gough ShowQ/A With "Profit First" Author, Mike Michalowicz : Live From Stage | Episode 175In today’s podcast we have put out a great Q/A Session I had with the author of “Profit First”, Mike Michalowicz. You will be tuning in as we started the session, hearing business owners get their questions answered about how to save for retirement, debt leverage, the semantics of a S-Corp, and so much more.
Exclusive Live Training with Paul Gough - Sat 21st and 22nd Sept 2019, 12pm EST - Get the most successful clinic marketing campaigns of 2019 when you register free here:
https://ptprofitacademy.lpages.co/marketing-champs-2019/
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Subscr...2019-09-1940 minThe Paul Gough Show“There Is A Parent That Wants To Rush Their Child’s Treatment... What Should I Do?” : Staff Training | Episode 174Welcome back to the Paul Gough Audio Experience, if you are looking for a solution to a demanding parent, todays episode is for you. Last week when I was traveling up the east coast for my staff training tour, I had a physio ask me what she should do with a driver- like parent. He wanted to get his daughter back on the basketball court as fast as possible but was not properly informed on what the treatment will provide. It goes much further than just pain relief, the healing and rebuilding of injuries children sustain require a PTs...2019-09-1820 minThe Paul Gough ShowTraining Your Staff To be Better People, and What It Can Do for You : UK Mastermind | Episode 172In today’s podcast you will hear me speak to a room full of clinic owners from UK and Europe at my most recent Mastermind event in Dublin about how important it is to not only develop your staff as employees, but also as people. I end the conversation on how to identify the current ‘obstacles’ in your business that are stunting your clinics growth and how to overcome them by keeping a subjective outlook on the “cause and effect” circumstances… what is actually causing this problem to arise?
Exclusive Live Training with Paul Gough - Sat 21st and 22nd...2019-09-1615 minThe Paul Gough Show“My mindset has changed, how do I get my employees to change theirs?” : Staff Training | Episode 169Welcome back to the Paul Gough Audio Experience. We are continuing the week of five cities, five clinics, in five days. Yesterday at CJ Physical Therapy and Pilates I was asked “How do I create a mindset shift within my staff to get on board with my plan?”. Listen in as I explain why she may never have a staff that is fully committed to her vision, but she can easily get a staff that is helping her toward her goal with their current values and goals in mind.
Today I will be in Woodclif Lake, New Jers...2019-09-1239 minThe Paul Gough ShowHow to Avoid "False Expectations" Issues With Patients : Staff Training | Episode 165We're back with another episode of the Paul Gough Physio Rooms Show, and in this episode, I talk to my team about the importance of setting - or as is often the case - RE-setting expectations.
I cover:
* How a highly trained, very skilled, very well paid surgeon made a DREADFUL mistake when I had my baby boy, Grayson
* How NOT to communicate with patients when they're frustrated
* How to communicate with patients so they don't ever get frustrated...
* Why most people's issues are EXPECTATIONS issues - and how...2019-09-0816 minThe Paul Gough Show"How Should I Be Booking Patients?" : UK Mastermind | Episode 158Welcome back to the Paul Gough Audio Experience. In today’s episode I have my clinic full of PT Business owners, and a question was asked “Does online booking give too much control to your patient?” In my time as a business owner, I have found that this scenario is always changing. It is dependent on the stage your business is in currently, the staff, and the direction you yourself are going as the business owner.
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"Five Cities in Five Days" Tour of the US. CLICK HERE TO JOIN THE TOUR
Subscribe to my You...2019-08-2812 minThe Paul Gough ShowHow To Help Patients Feel Comfortable With Seeing Multiple PTs : UK Mastermind | Episode 156Today’s episode of The Paul Gough Audio Experience is taken from a Q/A session from my most recent mastermind event in Hartlepool, England. Tune in as I have my clinic filled with top PT business owners from around the world and my own physio staff.
The question was asked “How Do I Explain Our Multi-Therapist Approach To My Patient?” . It is common for a patient to become so comfortable with one Physio treating them, that they don’t want to see anyone else. Although, if you are trying to keep your staffs schedule flowing smoothly, or your...2019-08-2622 minThe Paul Gough Show"How To Overcome Money Objections" : Paul On Fire | Episode 150In today's episode of the Paul Gough Audio Experience I answer a question that was asked on a call with my accelerator program students. Listen in as am asked “What should I say to people who are asking why my office visits are so expensive?” I explain to my accelerator students why it is important to maximize your communication skills with your patients, and why your clinical skills will get you so far.
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Subscribe to my YouTube Channel for Daily Videos: here
Check out Paul’s Best Selling Books for Physical Therapists: paulgoug...2019-08-1916 minThe Paul Gough Show"How We Buy Anything, Is How We Buy Everything" : Paul On Fire | Episode 147Today's episode is taken from a coaching call I had during an old BGS course. One of my students was curious if she should have more than one Unique Selling Proposition.
Listen in to see what my answer to her was, and how I detail what a consumer’s mind is like. Their desire for instant gratification, and how it makes our jobs as Physical Therapists that much harder.
If you would like more information on how to discover your clinics USP, head over to my blog I wrote back in 2016 here-
“Having a clear...2019-08-1511 minThe Paul Gough Show"Should You Talk To Patients About Treatment Plans?": Paul On Fire | Episode 144Today’s episode of the Paul Gough Audio Experience is a behind the scenes clip from a coaching call I had with PT Business owners in my 4% Club Mastermind. During my coaching calls I am known to get passionate about the questions that my students ask, some would say I go “On Fire”. Listen in as I am asked “Should You Talk To Patients About Treatment Plans?”, I pull from my experience as a soccer physio and a business owner on this one so I hope you enjoy!
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Subscribe to my YouTube Channel for Daily Videos:...2019-08-1211 minThe Paul Gough ShowCreating Front Desk Superstars : PGPR Show | Episode 143This episode of the show was recorded on the day that my practice manager Vicki Smith celebrated 10 years of working at the Paul Gough Physio Rooms.
In my humble opinion, Vicky is the definition of a front desk SUPERSTAR and in the session, we go back to the fundamentals of communication and look at what is required to become great at the role.
I have the physios and admin in the same room and we get onto how to communicate with clients in a way that they can actually understand... dealing with different personality types th...2019-08-0922 minThe Paul Gough ShowMy YouTube Channel Got Deleted - Here's The Lessons I Learned | Episode 142So last week I was given the news that my YouTube Channel, and the 2000+ subscribers, and all the videos had been removed from the world’s biggest video platform.
Not ideal, especially not when it's a huge source of new leads and clients for a business you're trying to scale to $10m in revenue!
Anyhow, it happened, we dealt with it, and we learned a ton of lessons from it that I'm sharing with you on this podcast that are relevant to ALL serious business owners.
Enjoy the show, and be sure to he...2019-08-0856 minThe Paul Gough Show"How Do I handle Push-Back On The Phone?" : Paul On Fire | Episode 129 This one is the very first episode of a brand-new series called "Paul On Fire"... My team have dug into the archives of my weekly coaching calls with my 4% Club Mastermind for Physical Therapists - where I answer questions and help business owners overcome obstacles.
On this one I got asked how to handle push-back on the phone when no matter what you say, you still can't seem to get through...
Leave me your comments, thoughts, and questions over on Twitter: @ThePaulGough using the hashtag #AskPG and follow for more content like this from me.2019-07-2411 minThe Paul Gough ShowLive From The Stage: The 4 Things That Most Clinics Are Missing | Episode 118In this one I'm talking to the amazing clinic owners in my Mastermind program at my most recent Mastermind gathering in Nashville, about the 4 biggest challenges I hear a lot of business owners facing...
I cover:
1. Why you can survive for months without profit, but can't survive one week without cash....
2. Why failing to DO, what we do know, is why most business owners get STUCK...
3. Why all of your leverage is in people - and that you can't expect to grow your business with mediocre people
4. And your...2019-07-1014 minThe Paul Gough ShowClinic Mastermind: Why Patients Aren't Very Good At Making Decisions | Episode 116 Last week we announced Paul Gough's brand new CEO Series (if you haven't listened yet, head over to paulgough.com/podcast to catch up...)
Paul's back in England right now, so what we've decided to do is dig into the content vault and bring you some NEVER heard before footage...
This one is from an early Conversion Mastermind filmed back in 2016, at one of our founding members clinics, Dean Volk, of Volk PT in Charlotte.
Listen in as Paul sits down to teach some of the World's best PT's including Dean Volk, Jerry Du...2019-07-0808 minThe Paul Gough ShowWhats on my mind: Nashville Mastermind 2019 recap | Episode 115
On this episode of the Paul Gough audio experience Paul walks around Nashville while recapping the Nashville mastermind event last week. He touches on key points that were brought up over the weekend, and how to further grow your business as a leader.
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If you have any questions for the podcast, tweet Paul @ThePaulGough or using the hashtag #askPG
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Check out Paul’s No.1 Best Selling Physical Therapy Business Books:
Marketing Book For Physical Therapist- “New Patient Accelerator Method” : www.paulsmarketingbook.com
Hiring...2019-07-0309 min
The Paul Gough ShowEP 45: Piggy Bank ExerciseIn the last podcast you heard me interview Mike Michalowicz about the “Profit First” System that allows you to find more profit in your business - starting today. This is the follow-on episode from the interview I did with Mike Michalowicz.
If the last episode was the theory of profit first - this is the practical application of it; you’ll hear me teaching a room full of clinic owners precisely how I DO IT, (...I only ever preach what I practice). I use this exact approach across all of my businesses - in two different countries - and it’s been o...2019-03-2646 min
The Paul Gough Show[Live Talk] How You Market Anything Is How You Market EverythingAlongside the coaching I do for physical therapy clinic owners, I also work with the top online consultants in the health and fitness space to help them grow their coaching/consultancy companies. And this Audio Experience is a live recording of a recent talk that I gave (at a marketing event in Orlando) for Gym/Fitness Business owners that was hosted by one of the consultants I work with…
I was initially asked to talk for 45 minutes about Facebook Ads… interestingly, I hardly spoke about Facebook ads at all and I was still going nearly two hours later…
We spoke about...2019-03-081h 52
The Paul Gough ShowEP43: Paul’s New Life In AmericaSo this one shares with you some insights into my first 4 weeks of my new life living in America (Orlando)…
It’s been a crazy few weeks of doing everything from working with 50+ clinic owners in my Masterminds and Workshops, to having to deal with banks (and an illness!), buying a new car, finding new schools and an office, hiring two new staff… Not to mention issues with having no-credit and having to do the one thing I really hate - go shopping on a weekend with Natalie!
I’ve learned a lot of lessons about myself, my staff, as well as...2019-03-0151 min
The Paul Gough ShowFrom Operator - To Business OwnerThis is another podcast from a recent Mastermind Event. And it happens to be one of the most important skills you’ll ever hone: that being the ability to accurately, confidently and quickly identify where the problems or choke points are in your clinic.
While most clinic owners think ALL of their problems are because of a lack of leads or calls, the smart business owners are using frameworks to diagnose the real issue.
If you’re coming home at 9pm each night, tired and feeling burned out – never making much progress – it’s because you’re NOT doing what I teach on t...2019-01-3037 min
The Paul Gough ShowValue Layers: More Proof Why You Can’t Grow A Practice On Clinical Skills AloneThis is another segment from the January 2019 UK and European Mastermind… this time I introduce the group to the FOUR different value layers that exist when a customer is choosing who to buy from.
What you’ll discover on this episode is that if you exist on product alone – i.e clinical skills – you’re making it very difficult to ever grow a clinic that is not dependant upon you as the owner. There’s so much more to value than just getting to see someone who has good massage or stretching skills, and on this podcast I’ll share with you exact...2019-01-2857 min
The Paul Gough ShowExplaining The Busiest January We’ve Ever Had at the Paul Gough Physio RoomsIn this one I’m talking to the UK and European clinic owners in my Mastermind program about why I believe the schedules at the Paul Gough Physio Rooms are as full as we have ever known at this time of the year…
It might surprise you to hear that the reason is because of something that we did back in the SUMMER of LAST YEAR – 6 months ago. If the EFFECT is a packed schedule in January, the CAUSE has to be somewhere in the past. Likewise, if you’re having a crappy January, it’s not because of January, it is like...2019-01-2547 min
The Paul Gough ShowFinding The 30% Of Patients Who Want To Be Told What To Buy NextThis episode is the Paul Gough Physio Rooms Annual Planning meeting continued… we got speaking about the concept I was taught that out of all of the people who buy from you, 30% of the people who did, probably should NOT have.
It’s not that you did anything wrong, it’s just that 3 out of every 10 people will never fall in love with you and your service no matter how hard you try. The trick is to recognize them and NOT waste your energy or focus trying to make them. Give them what they ask for and some - but give w...2019-01-211h 14
The Paul Gough ShowAnnual Planning 2019: Session 1 Live With Paul Gough Physio Rooms StaffFacebookTwitterLinkedIn
Podcast
Annual Planning 2019: Session 1 Live With Paul Gough Physio Rooms Staff
Join me live at the start of my Annual Meeting with my Physio Rooms team as we look ahead to 2019. In the first session of the three-day meeting, we always discuss what worked well in the last 12 months and this gives my team the chance to tell me what they think we did well…
We openly discuss things like why our patients are happier to come back and spend more money with us these days… how we get more completed plans of care… what I call the "second-order conseq...2019-01-1956 min
The Paul Gough ShowEP037: Paul’s Marketing Book - The Amazon No.1 Best Seller - OUT NOW!Here is the episode that so many of you have been waiting for - the announcement that my new Marketing Book is OUT NOW…
www.paulsmarketingbook.com
And, guess what? The book, titled: "The New Patient Accelerator Method - How I Scaled a Four Location, $1,000,000 + Cash Pay Physical Therapy Clinic - In a Place Where Healthcare is FREE (…And, In One of the Poorest Parts of the Country)…
…MADE IT TO No.1 BEST SELLING BOOK on Amazon!
The book - that reveals my entire marketing system for growing and scaling a cash pay clinic - sold 1082 copies worldwide within the first 60...2018-07-0639 min
The Paul Gough ShowHartlepool; Annual Planning Meeting with the Paul Gough Physio Rooms Staff - Part 3Here's the third instalment of this years Annual Planning meeting with the Paul Gough Physio Rooms team - in this one I talk about something that Warren Buffet describes as the "8th Wonder of the World" - the Compound Effect.
Understanding how little things consistently done right in my business, in my financial investing and generally in my life, all add up to make a huge difference. It has been revolutionary for me.
My old boss in Pro-Soccer used to tell me that “you need 6 or 7 streams to make a nice water fall” - and the compound effect follows that same...2018-04-1955 min
The Paul Gough ShowHow big is the Gap? (Highlight from the first Mastermind Call of 2018!)This one is a ‘sneak-peek’ of the type of business coaching that I give in my “4% Club”, Mastermind Program… (To join Paul Gough's Mastermind, go here: www.ptprofitacademy.com/mastermind)
So many of you are getting in touch to ask what is involved in the Program that I am letting you in on “45” minutes of one of the weekly calls that I do with my amazing group of now 60+ business owners that makes up part of the program…
This call was all about getting from where you are now - to where you want to be. I call it “bridging the gap” and it wa...2018-01-121h 02
The Paul Gough ShowEP28: If You Can’t Make It Work On Paper - How Can You Expect To Make A Profit In Reality?It’s that time of the year when I am beginning to think about my Marketing Plan for 2018 (...have you got yours?)
As well as spending 3 days on my “ANNUAL PLAN” (with all my staff where we cover all aspects of the business and set goals for all departments…)
…I also dedicate a full 3 days crafting a “MARKETING PLAN” that will act as a “GPS” taking me directly to my financial goals in 2018.
I think It’s important to have a plan.
"Why? Because if I can not make it work on paper - I can not expect it to work in reality”.
In...2017-12-1548 min
The Paul Gough ShowKeynote: Leverage - How The World's Most Effective PT Business Owners Think And Work...This one is recorded live in front of a packed room in Clearwater, Florida, choc-full of America's top Physical Therapy Business Owners looking for Marketing Strategies...
Listen to the entire keynote that Paul Gough presented on "How The Worlds Most EFFECTIVE Physical Therapy Business Owners Think and Work"...
If you are new to Paul Gough's work in helping Physical Therapy Business Owners improve their Business and Marketing Strategies, go to his website for more:
www.paulgough.com/podcast
www.ptprofitacademy.com/blog2017-12-1159 min
The Paul Gough ShowThe Paul Gough Physio Rooms Show - EP:044So on this weeks show we are talking “KPI’s” - and more specifically, how I can get my staff more aware of what I want to us to achieve - and how each one of the KPI’s I have set, is actually effected…
It is one thing to know your numbers - it is another to know what INFLUENCES how they appear. Basic cause and effect.
The NUMBER you look at, that is the EFFECT. But the magic is understanding what CAUSES the number to appear as it does. As in, what is the driver or the activity that has o...2017-11-0612 min
The Paul Gough ShowThe Paul Gough Physio Rooms Show - EP:042When the boss is away - the staff DO NOT get to play!…
So last week I was vacation with my kids - I spent 10 days in the beautiful Island of “Tenerife” (South of Spain) and when I am not in the Physio Rooms, it is business as usual…
Watch EP42 Here.
And that absolutely includes the training that we do to ensure that our assets (my staff), are at the top of their game.
Every Wednesday at 9.00am training takes place - with or without me - and given that I was in a sunnier climate last week, Vicki Smith (m...2017-08-2512 min
The Paul Gough ShowThe Paul Gough Physio Rooms Show - EP:040This Episode of the show is about how we improve the Marketing for our new Balance and Falls Classes...
...but more than that, it's about having the confidence to just start something and improve it when you get the results.
You're going to learn about how I use what the participants of our early Balance and Falls classes SAY about our classes to improve the Marketing to bring in more attendees in the future.
Marketing is really easy - so long as you're in touch with what your ideal patient is telling you. Just listen to what they are telling...2017-07-3112 min
The Paul Gough ShowThe Paul Gough Physio Rooms Show - EP:039In this Episode of the Paul Gough Physio Rooms show I continue my conversation about “Discovery Visits” - and how to convert more of them!
This week, I bring my Physio Team’s attention to the important concept of making the patient aware that their problem is a familiar one to us - specifically, to use words “we hear this story all the time”!
Those are 7 magical words that used together make a patient feel as though they are in a safe place - a place that someone else, who is just like them, with a pain/problem just like them - has...2017-07-2110 min
The Paul Gough ShowThe Paul Gough Physio Rooms Show - EP:038If you want to make Direct Marketing work, one of the things you’re going to have to get good at is increasing conversions at something that I call “Discovery Visits” or "Free Tasters"…
These sessions act as the “bridge” in-between your Marketing Campaigns - and your prospective patient actually paying for a first session.
They’re super important - because it’s almost impossible to make Marketing from Facebook, Google or Social Media work if you are not offering something like this.
On this weeks episode I talk with my Physiotherapy team about their role in the conversion process from Discovery V...2017-07-1317 min
The Paul Gough ShowThe Paul Gough Physio Rooms Show - EP:037Here's a new Episode of the Paul Gough Physio Rooms show...
…this one is filmed on location at Seaport Village, “San Diego”.
In it, I talk openly about the primary reason for the Marketing activity that I do at my clinic.
While everyone is talking about using Facebook or Google to “get new patients” and then is left wondering why it doesn’t work, or blaming the company responsible for setting it up - I have a completely different reason for running my ads.
Want to know what it is?
Find out here on this weeks episode of the Paul Gough Physio...2017-07-0611 min
The Paul Gough ShowThe Paul Gough Physio Rooms Show - EP:036“How To Deal With Hassle Clients Who Are Not A Good Fit For Your Clinic” | EP:036
Here’s a brand new edition to the Podcast…
Because so many people have told us they’d like to be able to listen to the Paul Gough Physio Rooms show on the go - we’ve taken note, and made it available for you to download on audio.
This is the first episode of the show(episode 36)going up on the podcast filmed live from my clinic, the Paul Gough Physio Rooms - so now you can listen in while you’re driving, flying, out fo...2017-06-2917 min
The Paul Gough ShowThe Wheel Of Engagement & How Much You Should Budget For MarketingYou’re about to listen to a snippet of another keynote that Paul gave to a group of PT Business Owners, live in Las Vegas.
And in this Audio Experience, Paul introduces you to what he calls “The Wheel of Engagement”… the process by which you use multiple marketing Media to bring more new clients to your clinic.
If you are using Facebook or Instagram, Google, or Email - or any other Media to interact with your patients - it’s important to know HOW to leverage each of those platforms to get your message out - and grow your audience...2017-03-2317 min
The Paul Gough ShowEP016: If You Can’t Raise Your Prices - What Are You Doing Wrong?Every successful Physical Therapy Clinic has one thing in common - they are able to command DRASTICALLY higher prices than their competition.
They are not only able to charge higher prices than most - they’re able to do it without the fear of loosing any patients.
At my own clinic - the Paul Gough Physio Rooms - we are charging the equivalent of “$150” for a visit.
When most of the private physio clinic owners in my area are charing “$60” equivalent (at best)…
So how can we charge 150% more than them for providing the “same service” - and without fear of losing all ou...2017-03-0147 min
The Paul Gough ShowEP015: Annual Planning At Paul Gough Physio RoomsWelcome to Episode 15 of the Podcast. In this Episode I share with you insights from my recent 3-Day Annual Planning Event.
It’s January, and I’m fresh from spending 3 entire days with my Team - Planning our success in 2017.
I’m a big believer that if you want to be successful, you’ve got to PLAN for it.
Too many people are hoping and wishing - some even praying - but there’s not much strategic planning going on and no clear path to the goals.
Of course, you need to EXECUTE on what you create during your Planning Meeting, b...2017-02-061h 00
The Paul Gough ShowEP005: Why No One Wants To Pay For Physical Therapy Anymore…In this Episode of the Physical Therapy Business School Podcast I’m joined by a very special guest…
…Her name is “Vicki Smith” and she was the FIRST and remains the longest standing staff member of my own practice.
She’s now the REAL boss of the Paul Gough Physio Rooms and has been with me for 8 years now.
In that time she has witnessed a LOT of changes to my business, the Paul Gough Physio Rooms…
We’ve re-invented ourselves from a clinic that was 80% reliant upon referrals from third parties…
…to a clinic that is in complete control of it’s own client f...2016-07-2654 min
The Paul Gough ShowEP004: “4” Questions To Help You Grow With Ease…On this episode of the show we talk “GROWTH”…
…and specifically the 4 questions that knowing the ANSWERS to will help you grow much faster.
Thee’s a great saying:
“Smart people have great answers,
genius’s ASK great QUESTIONS”
When I started to ask my self these 4 questions - and particularly questions 1 and 3 - I found that I was able to grow my own business much faster and with much more ease.
We cover a lot of “marketing 101” in this episode again - and we’re sharing many of the answers that have made the “Paul Gough Physio Rooms” so successful.
You can use th...2016-07-2626 min
The Paul Gough ShowEP002: The New Patient Flatline - The Most Common Reason Most Clinics Get STUCK When Trying To GrowIn this episode we talk about the “FLATLINE”…
…the single most common reason why so many clinics get STUCK when trying to grow.
We’ve all been there…
…We open the doors on our clinics and we get those first few referrals from word of mouth recommendations, friends and family - perhaps the local doctor sends you some of his patients and for the first two years, everything is looking good.
The database and patient numbers are growing nicely…
Then all of a sudden, you get STUCK.
And no matter what you do - or how hard you try - those numbers do...2016-07-2222 min
The Paul Gough ShowEP001: Marketing 101 - How To Tap Into The 93% Of People In Pain, Currently Being Overlooked…In the run up to the airing of the first episode, we asked hundreds of PT’s for the questions they wanted answers to…
…and the overwhelming majority asked for something to do with “MARKETING” their practice.
So, in this very first episode of the “Physical Therapy Business School” Podcast we lift the hood on MARKETING and discuss why almost every business out there is overlooking the huge amount of patients who WOULD get physical therapy from you - if only they had more information on what you do.
This is a “Marketing 101” episode, and is perfect for anyone who wants to understan...2016-07-2241 min