Shows
Podcasting Insights: podcast growth advice for indie creatorsWhen Tools Make Bad Audio Sound 'Good', Who Loses?A lot of people are excited about AI tools that promise instant, studio-quality podcast audio.Record on your phone. Click a button. Sound professional.But that story deserves a closer look.Hi, I'm Neal Veglio, founder of Podknows Podcasting and the Podmastery community.In this episode of Podcasting Insights, I unpack what happens when technology starts erasing the difference between effort and outcome — and ask what podcasting quietly loses when “good sound” becomes a default instead of a craft.This isn’t an anti-AI rant.And it’s not abou...
2026-02-0309 min
Podcasting Insights: podcast growth advice for indie creatorsIs Edison Research Correct? Is Video Podcasting Creating New Podcast LISTENERS?A lot of people are saying video is the future of podcasting.That video is the gateway drug — the thing that creates new podcast listeners.But that story deserves a closer look.In this episode of Podcasting Insights, I question the growing narrative around video podcasting, discovery, and conversion — and ask whether we’re confusing reach with commitment, and visibility with attention.This isn’t about dismissing the data.It’s about questioning the story we’re telling around it.You’ll learn:• Why “discovery” is an incomplete met...
2026-01-3106 min
Podcasting Insights: podcast growth advice for indie creatorsPodcast Feedback vs Strategy: Rebrand? Or Just Ask?A lot of podcasters don’t actually need any kind of new strategy.They just need honest podcast feedback that tells them what it actually feels like to listen.In this episode of Podcasting Insights, I explain why so many shows stall at “fine,” why polite feedback keeps podcasts forgettable, and how growth usually comes from being braver with what already exists.You’ll learn:• Why “competent” podcasts struggle to grow• The real question listeners ask in the first 30 seconds• Why delivery matters more than structure• How feedback b...
2026-01-3005 min
Podcasting Insights: podcast growth advice for indie creators'Evergreen' podcast content is a total myth!Seriously. It's become a buzzword of basic b*tch podcast coaching.Evergreen podcast content is definitely not timeless.It is just content you have not looked at in ages.If your back catalogue feels a bit… awkward, this episode is for you.Not because you need more episodes.Because you probably need to stop pretending.Hi, I’m Neal Veglio, and in this episode of Podcasting Insights, I’m breaking down why “evergreen” became a polite way of saying “I’m never thinking about this again”, and what to do inste...
2026-01-2308 min
Podcasting Insights: podcast growth advice for indie creatorsYour Podcast Doesn't HAVE To Be Weekly, Ya Know!Most podcasts don’t struggle because the ideas aren’t good.They struggle because the release schedule quietly starts to drain the energy out of them.Somewhere early on, a lot of podcasters decide they probably 'should' be weekly.Not because it makes sense.Because it feels serious.In this episode, I talk about why recording less can actually make your podcast better.I also share a simple way to decide your schedule based on intent, not pressure, and explain why consistency isn’t about never missing a rele...
2026-01-1609 min
Podcasting Insights: podcast growth advice for indie creatorsWhy Podcasts Lose Listeners (How to Stop Breaking the 'Quiet Agreement')Most podcasts don’t lose listeners because the content is bad — they lose them because trust gets broken quietly.Every time someone presses play, they’re making a small agreement with you.And most podcasts break it without even realising.In this episode, I unpack the idea of the “quiet agreement” — and why most if not all small podcasts break it, at least at first.I also share a simple test you can run on yourself to check whether your episodes earn the next listen.If you want your podcast to f...
2026-01-0909 min
Podcasting Insights: podcast growth advice for indie creatorsWhy most podcasts sound the same (and how to fix yours)Most podcasts sound the same — and it's killing your growth.If your show blends into the feed, this episode breaks down exactly why… and what to change.In this episode you’ll learn:Why copying “successful” shows usually backfiresThe #1 format mistake (hint: your guest intro)How to build episodes around pain pointsWhy packaging matters more than you thinkThe simple rule for titles, intros and structureLinks:...
2025-12-1214 min
Podcasting Insights: podcast growth advice for indie creatorsThis BS advice is consistently peddled by gurusConsistency. The word that sends podcasting “gurus” into fits of self-righteous joy as they pedal their courses and services. Think about it—how many times have you been told you have to publish your podcast on the same day, every week, at the exact same time? Some of you are still clutching your calendar and sweating because you’ve missed a Thursday morning release and assume your show’s doomed.Today, I’m slapping the nonsense out of that belief.
2025-11-1413 min
Podcasting Insights: podcast growth advice for indie creatorsThis podcast is now fixed. Kinda...In this episode:This podcast is taking a new direction. Audience is split; creators want craft, while marketers crave strategy. A brand new show called B2B Podcasting Insights is launching for the business-minded listeners. Podcasting Insights will still be your creative haven, sans the marketing jargon. Expect shorter, punchy episodes that dive into serious ROI without the fluffy stuff. Next week, we'll chat about why consistency in podcasting might just be overrated.
2025-11-0604 min
Social Media for B2B Growth: LinkedIn Strategy for B2B MarketersRaw Lessons from 200 Podcast Episodes and a Changing LinkedIn PlatformAfter 200 episodes of interviewing experts, sharing strategies, and tackling the biggest B2B questions on LinkedIn, it’s finally time to switch things up… I’m stepping into the guest seat.No scripts. No filters. Just me, LinkedIn expert Michelle J Raymond, answering the questions I didn’t prepare for, asked by my podcast coach, Neal Veglio.💥 Expect:The untold truth behind what really works on LinkedIn in 2025Why I almost quit (and what brought me back)How podcasting became my #1 source of leads after 100 “meh” episodesThe surprising shifts I’ve made as a B2B marketer in a...
2025-11-051h 01
Podcasting Insights: podcast growth advice for indie creatorsCringe! This podcast strategist screwed up his own podcast strategyYou know that thing where you give everyone else great podcast advice… and then ignore it yourself?Yeah. That.In this episode, I’m calling myself out. And fixing my own podcast strategy in public. I realised my show had drifted, lost focus, and wasn’t clear who it was really for. So I’m stripping it back, rebuilding the positioning, and showing you exactly how to get clarity on your own audience too.If you’ve ever wondered whether your show’s serving the right people, or just shouting int...
2025-10-2421 min
Podcasting Insights: podcast growth advice for indie creatorsWhy you don't need a camera to grow your podcast!If you're fed up with hearing people insist you "need to put your podcast on YouTube", this episode will give you a sense of relief. I've just come back from judging the Independent Podcast Awards and spent time with some of the best indie creators around. What struck me wasn't how eager they were to jump on video, but how quickly the myth started to unravel once we looked at what video actually costs independent podcasters, in cash, energy, and lost focus. This episode is all about unpacking the hard truth behind the "...
2025-10-1814 min
Podcasting Insights: podcast growth advice for indie creatorsSlopcasting! Inception Point AI's Efficiency Kills Intimacy (and podcasts)AI makes it easy to ship more… of nothing. Here’s why “slop-casting” is flattening audio and how to outplay it with Voice, Value, and Vulnerability. Bonus: suggestion for a simple A/B experiment you can do today to audit your soul in the feed. Prefer an actual audit with me? Book here: podmastery.co/lite.Mentioned in this episode:A Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https...
2025-10-1116 min
Podcasting Insights: podcast growth advice for indie creatorsYour podcast promotion strategy's in reverse!There’s a hard truth most podcast experts will dodge, but I don’t have the energy or patience for avoiding it - there’s a reason your podcast audience isn’t growing, and it’s not because you haven’t been hustling hard enough on LinkedIn or spamming your socials. Look, I see it over and over; brand new podcasters with all the energy in the world, launching their show and immediately going full throttle with promotion before even figuring out whether the content’s actually any good. In this episode of Podcasting Insights, I lay out why...
2025-10-0418 min
Podcasting Insights: podcast growth advice for indie creatorsDon't Diary of a CEO! Instead, Sugarhill Gang your podcast!Rapper's Delight might be the anthem we often think of when it comes to hip hop's origins, but let me hit you with a plot twist – it wasn’t the first. That honor actually goes to a gospel group called the Jubilees, who dropped a rap-like hit back in 1946! Wild, right? This kick-off leads us into a deep dive about the real essence of being ‘first’ in the podcasting world. It’s not just about who got there first; it’s about who can break through the noise and grab attention. We’ve all seen the podcasters vying to become the nex...
2025-09-2708 min
Podcasting Insights: podcast growth advice for indie creatorsLove your podcast's haters: turning critics into your secret weaponEvery podcaster dreads it: that brutal one-star review, the public comment that rips your hard work to shreds. But what if your harshest critic is actually your greatest growth tool?In this episode of Podcasting Insights with The Podmaster, I'm sharing the real story of how a vocal hater went from blasting my radio morning show to becoming one of my biggest advocates, even booking me for private gigs. You’ll learn how I made that happen, and how you can use the same methods for your podcast and any critics you get along the wa...
2025-09-2022 minPodcasting Insights: podcast growth advice for indie creatorsComing up on Podcasting Insights...Curious?
2025-09-0401 min
Podcasting Insights: podcast growth advice for indie creatorsBuild it, sure, but they won't come! Yet...Let me tell you where most podcasters get it wrong right from the jump. It’s that tired cliché “If you build it, they will come.” This episode is my reality check for you, and if you're honest with yourself, it could save you more disappointment and wasted effort than you realise. I walk through why just recording a bunch of episodes and putting them online is never going to magically build an audience, no matter how unique your idea feels. What you’re going to hear is the real work that has...
2025-08-2210 min
Podcasting Insights: podcast growth advice for indie creatorsNew podcast? Your analytics are lying to you!Every new podcaster does it. You launch your show, then spend the whole week refreshing your hosting dashboard analytics like it’s going to magically change. And when those first week podcast download numbers trickle in, they feel… embarrassingly small.Here’s the truth: those numbers don’t matter. Like, at all.In this episode, I’ll explain why your launch week stats are useless, the psychology behind why we obsess over them (hello, spotlight effect), and the success metrics that actually fuel real podcast growth. From listener retention to 30-day rolling av...
2025-08-1607 min
Podcasting Insights: podcast growth advice for indie creatorsLinkedIn followers aren't listeners. Do the math!Why Your LinkedIn Followers Don’t Listen To Your PodcastA painful truth for business podcasters who still think follower counts equal listeners...Let’s get uncomfortable for a moment.LinkedIn tells you that bigger is better. Hit that 10,000, 50,000, or even 100,000 follower milestone, and suddenly you’re tempted to believe you’re sitting on a goldmine of eager podcast listeners.That couldn’t be further from the truth.I’ve consulted with more than enough LinkedIn 'influencers' to know this: if you’re counting on that social proof to deliver actual...
2025-08-0911 min
Podcasting Insights: podcast growth advice for indie creatorsHow to handle the podcasting 'summer slump'!Every August, you'll hear the same noise about everyone disappearing.Holidays, beaches, the world moving a little slower. I used to kinda buy into this myth myself, until I watched a client hit pause, just to realise that their audience hadn't gone anywhere. They'd simply found something else to jam into their earbuds. This latest episode of Podcasting Insights is all about flipping the so-called 'summer slump' on its head. I’m walking you through three moves you can make right now, literally before the weekend’s over, to keep your down...
2025-08-0207 min
Podcasting Insights: podcast growth advice for indie creatorsHow long should a podcast episode be?How long should your podcast episodes actually be? Today, we’re tossing the rulebook out the window and figuring out episode length. Forget those guru-mandated magic numbers; it’s all about what suits your story and your listeners' needs. Whether you’re aiming for a quick, snappy 15-minute burst or a deep-dive extravaganza of over an hour, we’ll guide you through the pros and cons of each format.
2025-07-3103 min
Podcasting Insights: podcast growth advice for indie creatorsPodcast marketing with clips - you've got it all wrong!It’s a well-worn scene now, isn’t it: you spend your evenings slicing up episodes, creating what you’re told are “virality-ready” podcast clips, then blowing them out across Instagram and TikTok, all on the promise - usually delivered to you by a LinkedIn “guru” - that social video is the missing link between your pod and the big leagues. You get a few views, maybe even a flattering comment from someone you’ll never meet. But, let’s be honest. The podcast stats don’t move. Maybe there’s the odd outlier, but mostly, y...
2025-07-2608 min
Podcasting Insights: podcast growth advice for indie creatorsFive Tips For Being a Better Podcast GuestWelcome to Podcasting Insights with The Podmaster. I’m Neal Veglio, and I’m here to help independent podcasters and small business owners get real results from their shows. In this episode, I’m sharing my top five strategies for being a better guest on other people’s podcasts. If you’ve been invited onto shows and want to make a bigger impact, or you’re feeling nervous about coming across well as a guest, I’ve got you covered. My goal is to help you not just appear as a guest, but become someone...
2025-07-1905 min
Podcasting Insights: podcast growth advice for indie creatorsHow to use the PLOT framework to make better podcast episodesFree download with this episode - podmastery.co/PLOT==================================There's something I see too much in podcasting and it still baffles me: the endless, rambling intros that sound like the warm-up act for a local weather segment rather than a well-crafted episode. Yet, podcasters fall into the trap every week, convinced their audience wants a 20-minute recap of what their dog ate for breakfast. So in this episode of Podcasting Insights I share my PLOT framework—the four-step, no-nonsense approach I've been using and refining for years, both with my own co...
2025-07-1210 min
Podcasting Insights: podcast growth advice for indie creatorsIs Klaxon AI solving the media buying issues for podcasters?Let’s chat about Klaxon AI and what it brings to the table.... specifically, the promise of whipping up professional audio ads for podcasts and radio quicker than you can brew a cup of coffee. A polished 30-second ad is ready to roll. For 99 quid. Plus VAT. But is it any good? We'll learn together shall we?Go ahead and press play.Relevant links:https://www.klaxon.ai/https://www.asa.org.uk/codes-and-rulings/advertising-codes.htmlhttps://advertise.acast.com/news-and-insights/five-proven-ways-to-positively-impact-your-brands-kpis-when-advertising-in-podcastsMentioned in...
2025-07-0802 min
Podcasting Insights: podcast growth advice for indie creatorsThe power of PLOT for great podcast introsI’ve lost count of the number of podcasters who approach me – sometimes in a panic, occasionally in despair – to say that their listener numbers are flatlining. Every week when they check their analytics (and let’s be honest, we all do that even when we say we don’t care about the stats, right?), the needle hasn’t really budged. That’s when they ask for a magic bullet. In almost all cases, it comes down to one thing they haven’t given anywhere near enough attention: their podcast intro. Now, before you...
2025-07-0510 min
Podcasting Insights: podcast growth advice for indie creatorsFive podcasting myths that are preventing your podcast's successYou know that feeling you get when you’ve poured your heart into your podcast for months, only to see the kind of download numbers you could count on one hand? If that’s you, I want you to know you’re definitely not alone. The sheer number of podcasters who reach out to me, stuck in this exact scenario, is far higher than you’d probably guess. But here’s the kicker: it rarely comes down to a lack of effort or even a lack of content. More often, the problem is rooted in...
2025-06-2713 min
Podcasting Insights: podcast growth advice for indie creators5 ways to make money with your podcastIf you’ve spent time scratching your head over how to actually make money from your podcast – not in a pipe dream, “I’ll just wait until the sponsors come running” sort of way, but in a real, put-cash-in-your-bank-account way – this episode is going to either save you from a world of wasted effort…or register as the podcasting equivalent of hearing Santa isn’t real. ==============================================================Have you signed up for my "Top Listener Pet Peeves" report yet?https://podmastery.co/petpeeves==============================================================I get it: the advice out there is either laugha...
2025-06-2010 min
Podcasting Insights: podcast growth advice for indie creatorsUK podcaster? Make this top of your to do list right now!If you're a UK indie podcaster, this is what you need to devote some attention to over the next 24 hours.https://independentpodcastawards.com/IPA25/en/page/awards-homepageMentioned in this episode:Podmaster Free TipsThis podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy
2025-06-1702 min
Podcasting Insights: podcast growth advice for indie creatorsHow to avoid fake podcast 'experts'In a world where anyone with a microphone can claim to be a podcast expert, it’s crucial to arm yourself with the knowledge on how to differentiate the true pros from the shady fakers.We’re putting our detective hats on and analysing the tell-tale signs of those who are merely cashing in on your naivete.From the overly polished personal branding clips that scream desperation to the suspiciously high follower counts that suggest a bot brigade, we dissect the modern-day snake oil salesman lurking in the podcasting community.
2025-06-1302 min
Podcasting Insights: podcast growth advice for indie creatorsApple Podcasts 2.0: Is It Cool Enough for the Cool Kids?Podcasters, gather 'round! We've got some juicy nuggets from Apple's latest WWDC that are sure to make your ears perk up and your podcasting dreams a little brighter. Companies mentioned in this episode: Apple Apple Podcasts Overcast Pocketcast AirPods Mentioned in this episode:A Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/
2025-06-1102 min
The Sound Off PodcastNeal Veglio: Peak PodmasteryI've known Neil Veglio from his ongoing posts on LinkedIn, but I thought it would be fun to just say hello in a line up at the Podcast Show in London last month. Neal is the founder of PodKnows, a podcast production and coaching company out of the UK. He agreed to come on the show to share his journey from radio to podcasting, and why it is important to create value-driven content rather than focusing solely on monetization. We discussed the challenges of podcast marketing, including the pitfalls of buying downloads and gaming platform algorithms.We...
2025-06-101h 05
Podcasting Insights: podcast growth advice for indie creatorsWhat the end of Marc Maron's WTF means for YOUThere’s a lesson quietly looming for every podcaster right now, and it comes from a place no one really expected: Marc Maron's WTF podcast is ending. Yes, the granddaddy of indie podcasting—the guy who not only defined the space for a generation, but who made even the President stop by his garage—has finally called it quits, citing burnout. That’s not just 'big news' for the podcasting industry, it’s a full warning bell for anyone invested in building their own show. You want to know wh...
2025-06-0622 min
Podcasting Insights: podcast growth advice for indie creatorsA YouTube video podcast camera for 69 dollars!You’re an audio-first podcaster, and I get it—maybe the thought of adding video sends shivers down your spine, or just makes you roll your eyes at the idea of becoming yet another wannabe YouTuber. But what if dipping your toe into the video waters didn’t mean selling your soul to the YouTube algorithm, or breaking the bank on kit that just sits in the box? There’s a brand-new webcam—the $69 Lenovo C55—that’s just burst onto the scene, and in this episode, I give you exactly what you need to know if you’re...
2025-06-0303 min
Podcasting Insights: podcast growth advice for indie creatorsStop making this mistake that's killing your podcast!There’s a nasty little mistake that’s probably killing your podcast—and most podcasters have no idea they’re making it. I’m not talking about your audio quality, your marketing, or even whether you’re publishing regularly. It’s something much more fundamental but shockingly overlooked. Psst! This episode comes with a free downloadable resource. Get it here - https://podmastery.co/titleIn this episode of Podcasting Insights with The Podmaster, I walked through a real-world fix for the most common reason your audience “just isn’t finding you,” no...
2025-05-3010 minPodcasting Insights: podcast growth advice for indie creatorsWant to grow your podcast audience?If you’re wrenching your hair out over your stagnating podcast audience, parked stubbornly south of the 100-listeners per episode mark.... Give me your ears! Not literally, keep those; you’ll need them for what you're about to hear.The pain of the plateauI get it; the deflation hits hard when your buffer audience wouldn’t fill a dinghy, let alone that elusive cruise liner you dream of sipping Negronis on after a good hour in the hot tub. But I'm going to share two key bits of insigh...
2025-05-1611 min
Podcasting Insights: podcast growth advice for indie creatorsYou might also like: Different, not brokenNow and then, we like to share a show we hope you'll either like yourself, or know someone who will. Here's "Different, not broken". Check it out at https://differentnotbrokenpodcast.com/listen
2025-05-1101 min
Podcasting Insights: podcast growth advice for indie creatorsReasons not to edit your podcast with AI like DescriptAre you leaning a bit too heavily on Descript? Or, God forbid, trusting a one-click AI tool to turn your podcast into the audio equivalent of a ready-made M&S dinner for a first date you actually care about? This episode is for you.Listen, I don't care what all the “podcast productivity” wizards on LinkedIn will tell you. They love to make bold claims about how AI editing tools are making everyone’s life easier. But let’s be honest: if you use these tools the way they want you to—blindly, with zero thought—you’ll end up with...
2025-05-0910 min
Podcasting Insights: podcast growth advice for indie creatorsYou might also like: PodbitchCheck out this other show from Podknows Podcasting's network.Podbitch brings you all the podcasting gossip, delivered as only the Podbitch can.But who is the Podbitch? Ahh, that's for the inner sanctum to know and for you to find out.
2025-05-0801 min
Podcasting Insights: podcast growth advice for indie creatorsHow to avoid being Steven Bartlett's Diary of a CEOAuthenticity in podcasting is all the rage these days, but let’s be real—most of the folks shouting about it don’t even know what they’re talking about. Let's learn what trust really means in this wild audio podcasting jungle, and spoiler alert: it’s not about slapping out unedited recordings like some sort of lazy podcasting buffet. We’ll also throw some shade at the likes of Steven Bartlett, whose antics might just be the poster child for everything that’s gone wrong with podcasting trust. Companies mentioned in this episode: S...
2025-04-2513 min
Podcasting Insights: podcast growth advice for indie creatorsOops! I Forgot About Good Friday. (Planning time off from your podcast)So, here’s the scoop: I totally flaked out and forgot that Good Friday was a thing, leading to an unexpected missed episode publication last week. So I feel like I need to strip myself of the self-appointed "The Podmaster" title now. But even the pros can drop the ball sometimes! In this episode we're looking into the art of planning your time off like a pro, so you don’t end up scrambling for content when it's already too late, like yours truly. We’ll explore some solid strategies and figure...
2025-04-2303 min
Podcasting Insights: podcast growth advice for indie creatorsAre Google and Microsoft about to kill off human podcasting?AI is still crashing the podcast party. Microsoft’s Copilot is the latest major platform to strut in with its new AI podcasting tool, joining Google’s already established Notebook LM. So, are we really witnessing the death of the human podcaster? Let's explore how this shiny new tech might impact on this still evolving space.Companies mentioned in this episode: Microsoft Google Mentioned in this episode:A Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get...
2025-04-2201 minPodcasting Insights: podcast growth advice for indie creatorsYou're never too old to have a successful podcast!Picture this: a bunch of sprightly nonagenarians sitting around, chatting about life, love, and the occasional tango. That’s the heart and soul of Noventa y Contado, a podcast that has taken the world by storm, not just for its content but for its sheer audacity. Who knew that 90-year-olds could rock the podcasting scene? The brainchild of a viral TikTok moment featuring 97-year-old Alberto Chab, this gem showcases the wisdom and wit of a generation often overlooked by mainstream media. https://www.tiktok.com/@noventaycontandoWith topics ranging from health ti...
2025-04-1402 min
Podcasting Insights: podcast growth advice for indie creatorsHow podcasters can overcome imposter syndrome!Imposter syndrome is the sneaky little buggah that many of us podcasters have to grapple with, whether we’re just starting out or have logged countless hours behind the mic. It's that annoying voice whispering doubts like, “Who do you think you are?” and “Why would anyone want to listen to you?” But here’s the truth — you are absolutely qualified to podcast, and we’re going to explore how to silence that pesky voice for good. Why is this feeling so common in the podcasting world? What practical strategies are there to boost your confi...
2025-04-1110 min