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Podcasting Insights with The Podmaster: growth advice for people and brandsPodcast marketing with clips - you've got it all wrong!It’s a well-worn scene now, isn’t it: you spend your evenings slicing up episodes, creating what you’re told are “virality-ready” podcast clips, then blowing them out across Instagram and TikTok, all on the promise - usually delivered to you by a LinkedIn “guru” - that social video is the missing link between your pod and the big leagues. You get a few views, maybe even a flattering comment from someone you’ll never meet. But, let’s be honest. The podcast stats don’t move. Maybe there’s the odd outlier, but mostly, y...2025-07-2608 min
Podknows Business NetworkFive Tips For Being a Better Podcast GuestWelcome to Podcasting Insights with The Podmaster. I’m Neal Veglio, and I’m here to help independent podcasters and small business owners get real results from their shows. In this episode, I’m sharing my top five strategies for being a better guest on other people’s podcasts. If you’ve been invited onto shows and want to make a bigger impact, or you’re feeling nervous about coming across well as a guest, I’ve got you covered. My goal is to help you not just appear as a guest, but become someone...2025-07-1905 minPodcasting Insights with The Podmaster: growth advice for people and brandsFive Tips For Being a Better Podcast GuestWelcome to Podcasting Insights with The Podmaster. I’m Neal Veglio, and I’m here to help independent podcasters and small business owners get real results from their shows. In this episode, I’m sharing my top five strategies for being a better guest on other people’s podcasts. If you’ve been invited onto shows and want to make a bigger impact, or you’re feeling nervous about coming across well as a guest, I’ve got you covered. My goal is to help you not just appear as a guest, but become someone...2025-07-1905 min
Podcasting Insights with The Podmaster: growth advice for people and brandsHow to use the PLOT framework to make better podcast episodesFree download with this episode - podmastery.co/PLOT==================================There's something I see too much in podcasting and it still baffles me: the endless, rambling intros that sound like the warm-up act for a local weather segment rather than a well-crafted episode. Yet, podcasters fall into the trap every week, convinced their audience wants a 20-minute recap of what their dog ate for breakfast. So in this episode of Podcasting Insights I share my PLOT framework—the four-step, no-nonsense approach I've been using and refining for years, both with my own co...2025-07-1210 min
Podcasting Insights with The Podmaster: growth advice for people and brandsIs Klaxon AI solving the media buying issues for podcasters?Let’s chat about Klaxon AI and what it brings to the table.... specifically, the promise of whipping up professional audio ads for podcasts and radio quicker than you can brew a cup of coffee. A polished 30-second ad is ready to roll. For 99 quid. Plus VAT. But is it any good? We'll learn together shall we?Go ahead and press play.Relevant links:https://www.klaxon.ai/https://www.asa.org.uk/codes-and-rulings/advertising-codes.htmlhttps://advertise.acast.com/news-and-insights/five-proven-ways-to-positively-impact-your-brands-kpis-when-advertising-in-podcastsMentioned in...2025-07-0803 min
Podcasting Insights with The Podmaster: growth advice for people and brandsThe power of PLOT for great podcast introsI’ve lost count of the number of podcasters who approach me – sometimes in a panic, occasionally in despair – to say that their listener numbers are flatlining. Every week when they check their analytics (and let’s be honest, we all do that even when we say we don’t care about the stats, right?), the needle hasn’t really budged. That’s when they ask for a magic bullet. In almost all cases, it comes down to one thing they haven’t given anywhere near enough attention: their podcast intro. Now, before you...2025-07-0511 min
Podcasting Insights with The Podmaster: growth advice for people and brandsFive podcasting myths that are preventing your podcast's successYou know that feeling you get when you’ve poured your heart into your podcast for months, only to see the kind of download numbers you could count on one hand? If that’s you, I want you to know you’re definitely not alone. The sheer number of podcasters who reach out to me, stuck in this exact scenario, is far higher than you’d probably guess. But here’s the kicker: it rarely comes down to a lack of effort or even a lack of content. More often, the problem is rooted in...2025-06-2713 min
Podcasting Insights with The Podmaster: growth advice for people and brands5 ways to make money with your podcastIf you’ve spent time scratching your head over how to actually make money from your podcast – not in a pipe dream, “I’ll just wait until the sponsors come running” sort of way, but in a real, put-cash-in-your-bank-account way – this episode is going to either save you from a world of wasted effort…or register as the podcasting equivalent of hearing Santa isn’t real. ==============================================================Have you signed up for my "Top Listener Pet Peeves" report yet?https://podmastery.co/petpeeves==============================================================I get it: the advice out there is either laugha...2025-06-2011 min
Podcasting Insights with The Podmaster: growth advice for people and brandsUK podcaster? Make this top of your to do list right now!If you're a UK indie podcaster, this is what you need to devote some attention to over the next 24 hours.https://independentpodcastawards.com/IPA25/en/page/awards-homepageMentioned in this episode:Podmaster Free TipsThis podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy2025-06-1702 min
Podcasting Insights with The Podmaster: growth advice for people and brandsHow to avoid fake podcast 'experts'In a world where anyone with a microphone can claim to be a podcast expert, it’s crucial to arm yourself with the knowledge on how to differentiate the true pros from the shady fakers.We’re putting our detective hats on and analysing the tell-tale signs of those who are merely cashing in on your naivete.From the overly polished personal branding clips that scream desperation to the suspiciously high follower counts that suggest a bot brigade, we dissect the modern-day snake oil salesman lurking in the podcasting community. This podcast uses...2025-06-1302 min
Podcasting Insights with The Podmaster: growth advice for people and brandsApple Podcasts 2.0: Is It Cool Enough for the Cool Kids?Podcasters, gather 'round! We've got some juicy nuggets from Apple's latest WWDC that are sure to make your ears perk up and your podcasting dreams a little brighter. Companies mentioned in this episode: Apple Apple Podcasts Overcast Pocketcast AirPods Mentioned in this episode:A Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/Podmaster Free TipsThis podcast uses the following...2025-06-1102 min
The Sound Off PodcastNeal Veglio: Peak PodmasteryI've known Neil Veglio from his ongoing posts on LinkedIn, but I thought it would be fun to just say hello in a line up at the Podcast Show in London last month. Neal is the founder of PodKnows, a podcast production and coaching company out of the UK. He agreed to come on the show to share his journey from radio to podcasting, and why it is important to create value-driven content rather than focusing solely on monetization. We discussed the challenges of podcast marketing, including the pitfalls of buying downloads and gaming platform algorithms.We...2025-06-101h 05
Podcasting Insights with The Podmaster: growth advice for people and brandsWhat the end of Marc Maron's WTF means for YOUThere’s a lesson quietly looming for every podcaster right now, and it comes from a place no one really expected: Marc Maron's WTF podcast is ending. Yes, the granddaddy of indie podcasting—the guy who not only defined the space for a generation, but who made even the President stop by his garage—has finally called it quits, citing burnout. That’s not just 'big news' for the podcasting industry, it’s a full warning bell for anyone invested in building their own show. You want to know wh...2025-06-0622 min
Podcasting Insights with The Podmaster: growth advice for people and brandsA YouTube video podcast camera for 69 dollars!You’re an audio-first podcaster, and I get it—maybe the thought of adding video sends shivers down your spine, or just makes you roll your eyes at the idea of becoming yet another wannabe YouTuber. But what if dipping your toe into the video waters didn’t mean selling your soul to the YouTube algorithm, or breaking the bank on kit that just sits in the box? There’s a brand-new webcam—the $69 Lenovo C55—that’s just burst onto the scene, and in this episode, I give you exactly what you need to know if you’re...2025-06-0304 min
Podcasting Insights with The Podmaster: growth advice for people and brandsStop making this mistake that's killing your podcast!There’s a nasty little mistake that’s probably killing your podcast—and most podcasters have no idea they’re making it. I’m not talking about your audio quality, your marketing, or even whether you’re publishing regularly. It’s something much more fundamental but shockingly overlooked. Psst! This episode comes with a free downloadable resource. Get it here - https://podmastery.co/titleIn this episode of Podcasting Insights with The Podmaster, I walked through a real-world fix for the most common reason your audience “just isn’t finding you,” no...2025-05-3011 min
Podcasting Insights with The Podmaster: growth advice for people and brandsWant to grow your podcast audience?If you’re wrenching your hair out over your stagnating podcast audience, parked stubbornly south of the 100-listeners per episode mark.... Give me your ears! Not literally, keep those; you’ll need them for what you're about to hear.The pain of the plateauI get it; the deflation hits hard when your buffer audience wouldn’t fill a dinghy, let alone that elusive cruise liner you dream of sipping Negronis on after a good hour in the hot tub. But I'm going to share two key bits of insigh...2025-05-1611 min
Podcasting Insights with The Podmaster: growth advice for people and brandsYou might also like: Different, not brokenNow and then, we like to share a show we hope you'll either like yourself, or know someone who will. Here's "Different, not broken". Check it out at https://differentnotbrokenpodcast.com/listenMentioned in this episode:Podmaster Free TipsThis podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy2025-05-1101 min
Podcasting Insights with The Podmaster: growth advice for people and brandsReasons not to edit your podcast with AI like DescriptAre you leaning a bit too heavily on Descript? Or, God forbid, trusting a one-click AI tool to turn your podcast into the audio equivalent of a ready-made M&S dinner for a first date you actually care about? This episode is for you.Listen, I don't care what all the “podcast productivity” wizards on LinkedIn will tell you. They love to make bold claims about how AI editing tools are making everyone’s life easier. But let’s be honest: if you use these tools the way they want you to—blindly, with zero thought—you’ll end up with...2025-05-0910 min
Podcasting Insights with The Podmaster: growth advice for people and brandsYou might also like: PodbitchCheck out this other show from Podknows Podcasting's network.Podbitch brings you all the podcasting gossip, delivered as only the Podbitch can.But who is the Podbitch? Ahh, that's for the inner sanctum to know and for you to find out.Mentioned in this episode:Podmaster Free TipsThis podcast uses the following third-party services for analysis: Podder - https://www.podderapp.com/privacy-policy2025-05-0801 min
Podcasting Insights with The Podmaster: growth advice for people and brandsHow to avoid being Steven Bartlett's Diary of a CEOAuthenticity in podcasting is all the rage these days, but let’s be real—most of the folks shouting about it don’t even know what they’re talking about. Let's learn what trust really means in this wild audio podcasting jungle, and spoiler alert: it’s not about slapping out unedited recordings like some sort of lazy podcasting buffet. We’ll also throw some shade at the likes of Steven Bartlett, whose antics might just be the poster child for everything that’s gone wrong with podcasting trust. Companies mentioned in this episode: S...2025-04-2514 min
Podcasting Insights with The Podmaster: growth advice for people and brandsOops! I Forgot About Good Friday. (Planning time off from your podcast)So, here’s the scoop: I totally flaked out and forgot that Good Friday was a thing, leading to an unexpected missed episode publication last week. So I feel like I need to strip myself of the self-appointed "The Podmaster" title now. But even the pros can drop the ball sometimes! In this episode we're looking into the art of planning your time off like a pro, so you don’t end up scrambling for content when it's already too late, like yours truly. We’ll explore some solid strategies and figure...2025-04-2304 min
Podcasting Insights with The Podmaster: growth advice for people and brandsAre Google and Microsoft about to kill off human podcasting?AI is still crashing the podcast party. Microsoft’s Copilot is the latest major platform to strut in with its new AI podcasting tool, joining Google’s already established Notebook LM. So, are we really witnessing the death of the human podcaster? Let's explore how this shiny new tech might impact on this still evolving space.Companies mentioned in this episode: Microsoft Google Mentioned in this episode:A Podknows ProductionPodknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get...2025-04-2202 minPodcasting Insights with The Podmaster: growth advice for people and brandsYou're never too old to have a successful podcast!Picture this: a bunch of sprightly nonagenarians sitting around, chatting about life, love, and the occasional tango. That’s the heart and soul of Noventa y Contado, a podcast that has taken the world by storm, not just for its content but for its sheer audacity. Who knew that 90-year-olds could rock the podcasting scene? The brainchild of a viral TikTok moment featuring 97-year-old Alberto Chab, this gem showcases the wisdom and wit of a generation often overlooked by mainstream media. https://www.tiktok.com/@noventaycontandoWith topics ranging from health ti...2025-04-1403 min
Podcasting Insights with The Podmaster: growth advice for people and brandsHow podcasters can overcome imposter syndrome!Imposter syndrome is the sneaky little buggah that many of us podcasters have to grapple with, whether we’re just starting out or have logged countless hours behind the mic. It's that annoying voice whispering doubts like, “Who do you think you are?” and “Why would anyone want to listen to you?” But here’s the truth — you are absolutely qualified to podcast, and we’re going to explore how to silence that pesky voice for good. Why is this feeling so common in the podcasting world? What practical strategies are there to boost your confi...2025-04-1111 min
Podcasting Insights with The Podmaster: growth advice for people and brands3 Reasons To Avoid Using Spotify For CreatorsBeing exposed to free podcasting tools can feel like stepping into a candy store. It sounds like a dream come true: no upfront costs, no wallet sweating, just pure, unadulterated creativity! But hold your horses, Sebastian! As we peel back the shiny wrapper of these free services, we uncover the not-so-sweet reality lurking underneath. We're talking about the sneaky little catches that can turn your podcasting dream into a bit of a nightmare. You might think you're saving a couple of quid or bucks, but in the long run, it could...2025-04-0709 min
Podknows Business NetworkPaid podcast growth - scam, or smart marketing?Picture this: You're determined to grow your podcast to get the best possible results, but find yourself smothered by the temptation of paying some guy to hoist it onto the so-called podcast charts. Your ego takes hold, and even though you know you shouldn't pay to 'cheat', the idea of finally getting noticed and regarded as a great podcaster becomes too much to bear. But wait - do you really know what you're getting yourself into? This episode of Podcasting Insights with The Podmaster is inspired by a frankly wrong piece of advice offered by...2025-04-0412 minPodcasting Insights with The Podmaster: growth advice for people and brandsPaid podcast growth - scam, or smart marketing?Picture this: You're determined to grow your podcast to get the best possible results, but find yourself smothered by the temptation of paying some guy to hoist it onto the so-called podcast charts. Your ego takes hold, and even though you know you shouldn't pay to 'cheat', the idea of finally getting noticed and regarded as a great podcaster becomes too much to bear. But wait - do you really know what you're getting yourself into? This episode of Podcasting Insights with The Podmaster is inspired by a frankly wrong piece of advice offered by...2025-04-0412 min
Podcasting Insights with The Podmaster: growth advice for people and brandsPodcasters, Dynamic Ads on YouTube? Yes please, amirite?YouTube is working on a new feature that could change the game for podcasters everywhere. Imagine this - dynamic mid-roll ads that we can control! I mean, come on, who wouldn’t want the power to swap out ads in our podcast episodes with the ease of changing our socks? YouTube’s working on an ad tech solution that lets us do just that, making it possible to update ads without the hassle of re-uploading our content. Find out why this is such a big deal for podcasters as Amelia Knight talk...2025-04-0203 min
Podcasting Insights with The Podmaster: growth advice for people and brandsIs YouTube now the number 1 podcast platform?The Truth About YouTube's Billion Monthly Podcast Listeners In this episode of Podcasting Insights with the Podmaster, we dive into the bold claim by YouTube that it's now the number one podcast platform. If you're thinking this sounds a bit too grand, you're not alone. I'll delve into how YouTube's assertions rest on shaky survey data, misleading engagement metrics, and an overly broad definition of what constitutes a podcast. Is YouTube genuinely dominating podcasting or is it all about gaming the PR system? We'll find out.Timestamped...2025-03-2811 min
Podcasting Insights with The Podmaster: growth advice for people and brandsHow to handle it when Michelle Obama steals your podcast titleIn this episode of "Podcasting Insights with The Podmaster" - a situation that could make any podcaster sweat: the alarming realisation that your podcast name has been hijacked by a high-profile celebrity or a larger entity. Steps to Take If Your Podcast Name Is Stolen by a Big NameIt’s a scenario many of us don’t anticipate, but if you find yourself in this predicament, don’t panic. We've got you covered with practical steps on how to address this. I'll personally guide you through understanding why even though a podc...2025-03-2111 min
Podcasting Insights with The Podmaster: growth advice for people and brandsMichelle Obama's Podcast 'Failed'So, here’s the scoop: Michelle Obama’s new podcast, "imo," is catching some flak, with some folks already throwing around the dreaded "failure" label. But hold your horses! We’re diving into this hot topic to unpack what all us podcasters can glean from the chatter. Let’s chat about why people are so quick to judge based on YouTube view counts, which can be as misleading as a promise from a cat that it won’t knock over your glass of water. We’re here to remind you that podcasting is more than just flashy numbers; it’s about creati...2025-03-1709 min
Podcasting Insights with The Podmaster: growth advice for people and brandsPodcast Listener Pet Peeves: What Bugs Us Most?"Be authentic - just publish" is terrible adviceWhat’s worse than a bad hair day? A bad podcast! If you want to read the report this episode is based on, go to podmastery.co/peevesIf you’ve ever hit play on your favourite podcast only to have your ears assaulted by terrible audio or a host that rambles like they’re auditioning for a talk show, you’re not alone. We put our feelers out there with a survey of 300 podcast lovers to find out exactly what makes them rage-qui...2025-03-1409 min
Podcasting Insights with The Podmaster: growth advice for people and brandsLazy AI editing tools strike again - AudioShake's Multi-speakerEver feel like you're relying way too much on fancy AI tools to clean up your audio mess? Well, we’re sharing yet another villain that's been shoved out onto the market, hoping to find lazy creators who want to clean up their recordings! We’re chatting about AudioShake's new multi-speaker feature that promises to untangle overlapping conversations like a pro. But here's the question - if we're all taking the adequate level of care over our recordings, should these tools even exist?Mentioned in this episode:7 Days Podmastery courseSi...2025-03-1102 min
Podcasting Insights with The Podmaster: growth advice for people and brandsHow to keep podcasting - (even when you'd rather quit!)In this episode of "The Podmaster," I'm talking about a common struggle every podcaster faces at some point: the urge to quit when the going gets tough. We all hit that wall where the stats don't move, and it feels like we're just speaking into the void. This episode is a lifeline for those moments. We start with a fundamental reality check of how mindset plays a crucial role in podcasting. You'll learn practical tips for centering your mindset and cultivating a routine that fosters consistency and dedication to your audience.2025-03-0717 min
Podcasting Insights with The Podmaster: growth advice for people and brandsWho's listening to your podcast? (2025 podcast trends - MIDAS/RAJAR)The UK podcast landscape in 2025 is looking hot. If you're not paying attention, you're missing out. With the release of the RAJAR Midas Winter 2024 report, there's plenty of data to sink your teeth into. More than 16 million people in the UK are tuning into podcasts weekly - a whopping 54% increase since winter 2020. So, if you ever wondered if it's too late to start a podcast, let me assure you, it's time to put that nonsense to bed.Once you've listened to this episode, you'll have an understanding of who is actually listening, not...2025-03-0413 min
Podcasting Insights with The Podmaster: growth advice for people and brandsLearn Your Podcast's Real Global RankingNo more need for Listen Notes 'Listen Scores'!Ever sat down and wondered just how your podcast stacks up against the rest of the world? I mean, you could be pouring your heart and soul into each episode, but without a little context, those download numbers can feel pretty pointless. Well, fear not my podcasting padawans! Your journey towards Podmastery takes a big leap in this episode, as I'm telling you all about something pretty nifty my company Podknows Podcasting has created for you. Say hello to the Podknows Podcast Global...2025-02-2808 min
Podcasting Insights with The Podmaster: growth advice for people and brandsGet your podcast found in Apple Podcasts!Claiming your podcast on Apple Podcasts is kinda like getting VIP access to your podcast in Apple Podcasts' system, and trust me, it’s way simpler than you think! If you’ve ever tried to submit your podcast, only to feel like you were lost in a submission spiral, fear not! This episode walks you through the hows, whys and whats of claiming your podcast on the number 1 podcasting app. So, whether you’re a podcasting newbie or a long time podcaster who's still looking to reclaim the reins, I’ll share every step you...2025-02-2406 min
Podcasting Insights with The Podmaster: growth advice for people and brandsHow to use storytelling in your podcastHook 'em, or lose 'em! Storytelling is the secret sauce that can turn your podcast from a snooze fest into a gripping adventure, and trust me, most podcasters are missing the mark big time. I mean, if you’ve ever listened to a podcast that made you want to claw your ears off, you know exactly what I’m talking about. In this episode, I'm sharing insights around the art of storytelling, breaking down the essential structure that’ll keep your listeners hanging on your every word instead of scrolling through TikTok. We’l...2025-02-2111 min
Podcasting Insights with The Podmaster: growth advice for people and brandsCelebrating women in podcasting!Feeling inspired, ladies? It's your time to shine!For those of us who might feel a bit disconnected from the whole “women in podcasting” narrative, let’s break it down. It’s not just about feminism or equality; it’s about the heart and soul of storytelling. This episode clues us into an an important event - The Women Podcasters Awards - which will highlight some stellar content that deserves more than just a casual mention. The link to enter is here - https://www.womenpodcasters.com/awardsMentioned in this episode:2025-02-2003 min