Shows
The AI-Powered Business LeaderThe Smart Way to Automate: How to Implement AI That Actually Works For Your Business with Heidi ArayaAre you drowning in AI hype but still waiting to see real, tangible results for your business? You're not alone.
In this episode of The AI-Powered Business Leader, host Alastair McDermott sits down with Heidi Araya, a process improvement consultant with over 25 years of experience driving multi-million dollar improvements through AI automation.
This insightful conversation cuts through the noise to reveal how businesses are using AI in the real world to save time, increase profitability, and gain competitive advantage. Through practical examples and case studies, Heidi shares her expertise on finding genuine value in AI...2024-10-3131 min
The AI-Powered Business LeaderAI and the Future of Thought LeadershipIn this episode, we take a deep look at AI-powered thought leadership and my upcoming book "The AI-Powered Thought Leader."
You'll listen to some expert reviewers discuss how AI can build your expertise and transform the way we share ideas in the digital age.
We'll explore both the opportunities and challenges that AI brings to thought leadership.
The episode includes:
How AI and human skills can work together to create more impactful contentPractical ways to use AI for content creation and audience engagement, including real-world examplesThe ethical considerations of using AI in...2024-09-2616 minThe AI-Powered Business LeaderAI for SMEs: How to Thrive in the New Business LandscapeIs your business ready for the AI revolution, or are you still stuck in the dark ages?
In this eye-opening episode of The AI-Powered Business Leader, host Alastair McDermott sits down with AI implementation expert Eric Bye to examine how businesses of all sizes can use AI.
Eric shares his wealth of experience in helping companies navigate the complex landscape of AI integration, offering practical advice on how to get started, avoid common pitfalls, and maximize the benefits of this fantastic technology. From identifying key workflows to addressing data privacy concerns, this episode...2024-08-0942 min
The AI-Powered Business LeaderHow AI Will Change EVERYTHING - with Justin ColleryAre you feeling overwhelmed by the rapid advancements in artificial intelligence? Do you wonder how AI will impact your business, your workforce, and your industry? You're not alone!
In this episode of The AI-Powered Business Leader podcast, host Alastair McDermott sits down with AI expert Justin Collery to discuss the undeniable, seismic shift that AI is bringing to every aspect of business and society.
They dive deep into the practical implications of AI, exploring the latest advancements in large language models, the power of AI agents, and the crucial role of capturing tacit knowledge in...2024-06-2255 min
The AI-Powered Business LeaderHow AI is Disrupting Professional Services (And What to Do About It) with Alan WeissAre you worried that AI will make your business obsolete? In this episode of The AI-Powered Business Leader, host Alastair McDermott talks to renowned consultant Alan Weiss about navigating the AI revolution.
AI promises huge efficiency gains, but is it a substitute for human expertise? Alan argues that overreliance on AI can lead to the "dumbing down" of critical skills. He emphasizes the importance of staying unique and providing true value that AI can't replicate.
In this insightful discussion, you'll learn:
The role of "high-touch" service in an AI-driven worldStrategies for using AI as...2024-06-2129 min
The Recognized AuthoritySeason 2 Finale: Adapting to AI RevolutionAre you a thought leader grappling with how to adapt to the rise of AI? In this episode, The Recognized Authority podcast host Alastair McDermott sits down with co-host Alistair McBride to discus a pivotal shift. They discuss
The urgent need for AI literacy among experts and leadersNavigating AI's productivity benefits vs credibility risks Ethical concerns like bias, privacy, and intellectual propertyExtending thought leadership to broader AI business applications
Tune in as these forward-thinking unpack unknown unknowns and try to map out this rapidly evolving frontier that you can't afford to ignore.
👉 Find The AI-Powered Busin...2024-06-1022 minThe Recognized AuthorityBuild Your Authority Platform: Top Advice from 150+ Experts to Build Authority and Become an Industry LeaderAre you struggling to establish yourself as an authority in your niche? Discover the proven strategies used by over 150 bestselling authors, thought leaders and industry experts.
In this insightful episode of The Recognized Authority podcast, host Alastair McDermott is joined by his friend Alistair McBride to reveal the top advice for building authority - extracted from over 162 episodes and 200+ hours of audio content.
You'll learn:
The #1 tactic mentioned by a staggering 90+ guests to accelerate authority buildingWhy specializing and niching down is critical (highlighted by 65+ experts)How to truly understand your ideal client's needs, fears...2024-06-0356 minThe Recognized AuthorityPositioning Yourself as the Go-To Expert in Your Niche [Listener Question]Are you struggling to position yourself as an authority in your industry? Do you feel overshadowed by more established peers and competitors? If you want to attract high-value clients and truly showcase your expertise, this episode of The Recognized Authority podcast is a must-listen.
Host Alastair McDermott tackles a listener question from Mark, a financial consultant seeking practical advice on building authority and a strong personal brand to attract high-net-worth individuals. In his response, Alastair discusses the art of positioning, sharing invaluable strategies that will help you stand out in the "sea of sameness".
Here's...2024-05-2718 minThe AI-Powered Business LeaderAI Beyond the Hype: Practical Solutions for Real BusinessesAre you overwhelmed by the hype surrounding AI? Do you struggle when it comes to figuring out the practical applications of AI in business?
In this insightful solo episode of The AI-Powered Business Leader, Alastair McDermott delivers a presentation to a group of business owners, simplifying the principles of AI and providing actionable strategies for using this transformative technology in your business
Drawing from his expertise, Alastair tackles the questions on every business leader’s mind:
How can we use AI to increase productivity and streamline repetitive tasks?What are the ethical an...2024-05-2229 minThe Recognized AuthorityAI Beyond the Hype: 5 Practical Tips for Leveraging AI in Your BusinessAre you overwhelmed by the hype surrounding AI? Do you struggle when it comes to figuring out the practical applications of AI in business?
In this insightful solo episode of The Recognized Authority podcast, Alastair McDermott delivers a presentation to a group of business leaders, simplifying the principles ofAI and providing actionable strategies for using this transformative technology in your business
Drawing from his expertise, Alastair tackles the questions on every business leader's mind:
How can we use AI to increase productivity and streamline repetitive tasks?What are the ethical and legal considerations when...2024-05-1329 min
The Recognized AuthorityThe Expert's Guide to Standing Out with Compelling VideoAre you an expert struggling to stand out in a crowded market? Have you considered leveraging the power of video content but feel overwhelmed by the learning curve and technical demands?
In this episode of The Recognized Authority, host Alastair McDermott chats with video production expert Juma Bannister to demystify the world of video and share actionable strategies for experts looking to amplify their authority through compelling visuals.
In a world where attention spans are dwindling and competition is fiercer than ever, creating a personal brand with video has become a make-or-break necessity.2024-05-0658 min
The Recognized AuthorityBehind the Scenes: Building a Book from a PodcastHave you ever wondered if you could write a compelling book that resonates with your audience? Have you ever thought about starting a podcast?
In this episode, host Alastair McDermott shares his unique approach to turning his podcast, "The AI-Powered Thought Leader," into a valuable book on the same topic.
Alastair reveals his process, from selecting guests who can provide valuable insights to synthesizing their perspectives into a cohesive narrative.
He discusses:
Leveraging podcast conversations to scope out a book's structure and themesExploring the tension between AI tools and authentic thought leadershipTesting...2024-04-2211 min
The Recognized AuthorityThought Leadership in the AI Era: Maintaining Authenticity and CredibilityIn this episode of The Recognised Authority podcast, Alastair examines the impact of artificial intelligence (AI) on the world of thought leadership.
Alastair shares insights from his conversations with renowned thought leaders, including Mark Schaefer, Jonathan Stark, Debbie Jenkins, and Erin Austin.
The episode explores the complex balance between leveraging AI tools to enhance productivity and efficiency, while preserving the authenticity and credibility that are the hallmarks of true thought leadership. Alastair highlights the potential risks of AI-generated content, including issues of bias, discrimination, and the spread of misinformation, and provides practical strategies for navigating...2024-04-1528 min
The Recognized AuthorityFrom 6 to 7 Figures Consultancy Revenue Growth with Danilo KreimerAre you a consultant struggling to break through the six-figure revenue ceiling? You're not alone. Many consultants face a myriad of challenges when trying to scale their business from six to seven figures.
In this episode of The Recognized Authority podcast, host Alastair McDermott is joined by Danilo Kreimer, founder of the Boutique Consulting Club, to unpack the common roadblocks and provide actionable strategies for accelerating revenue growth.
Danilo shares his "deciding, learning, and doing" framework, which addresses the three primary challenges consultants face: strategic decision-making, capability building, and execution. He also emphasizes the importance...2024-04-081h 01
The Recognized AuthorityThought Leadership Beyond the BookAmazon is now limiting authors to a mere THREE (3!) new book uploads per DAY to curb the influx of AI-generated content flooding the market. This highlights the existential threat AI poses to thought leaders and authority builders in an age where artificial intelligence can seemingly replicate any form of content. Will AI devalue the work of authors, speakers, and content creators? How can thought leaders protect their hard-earned authority and credibility?
In this episode of The Recognized Authority, Alastair McDermott is joined by thought partner Al McBride to dissect the existential threat AI poses to experts and...2024-03-2550 min
The Recognized AuthorityThe Future of Thought LeadershipHow does an aspiring thought leader stay authentic and credible in the age of AI?
As artificial intelligence tools become increasingly sophisticated, the question arises: how can we leverage these powerful technologies without compromising our unique insights and personal touch?
In this introductory episode of The AI-Powered Thought Leader podcast, host Alastair McDermott dives deep into the tension between thought leadership and AI-assisted content creation.
Joined by a special guest, he explores the nuances of using AI as a tool to enhance your expertise while maintaining your authentic voice.2024-03-1811 min
The Recognized AuthorityHow to Craft an Irresistible Offer with Jason Van OrdenAre you struggling to get clients to say "yes" to your offers? Do you pour time and energy into creating programs, services and products only to get crickets in response? Crafting compelling offers that speak directly to your ideal client's biggest needs and desired outcomes is crucial to business growth and making sales.
In this episode of The Recognized Authority podcast, host Alastair McDermott interviews conversion marketing expert Jason Van Orden about his proven framework for creating irresistible offers that convert.
Key topics covered include:
Clarifying your ideal client and their goalsDefining the outcomes yo...2024-02-2644 min
The Recognized AuthorityHow to Implement an Authority Strategy with Alastair McDermottAre you tired of relying solely on word-of-mouth and referrals to drive your business? Do you dream of commanding premium fees and attracting better clients? The secret is to establish yourself as a recognized authority in your field. But how do you actually achieve this?
In this episode of The Recognized Authority podcast, host Alastair McDermott dives deep into the practical steps required to implement an authority strategy. He covers:
- The crucial foundations of positioning and messaging
- Crafting an effective content strategy that resonates with your audience
- Creating...2024-02-1923 min
The Recognized AuthorityHow to Transform Your Website into a Lead Generation MachineAre you a consultant struggling to generate leads from your website? Does your site feel more like an online brochure than a lead gen machine?
In this episode of The Recognized Authority, host Alastair McDermott outlines the key differences between passive “trust-building” websites and more active, inbound marketing-focused sites designed specifically for lead generation.
Tune in to discover:
The 2 main types of websites used by consultants and professional services firmsWhen a more passive website is appropriate vs when you need an active inbound marketing siteHow to transform your website into a lead gene...2024-02-1225 min
The Recognized AuthorityHow to Create Your Body of Work with Pamela SlimAre you struggling to gain visibility and be seen as an authority in your field? Do you feel like you have important knowledge and expertise to share, but you're not sure how to package it up into a compelling narrative that attracts your ideal audience?
In this episode of The Recognized Authority podcast, host Alastair McDermott interviews Pamela Slim, author of the award-winning book Body of Work: Finding the Thread That Ties Your Story Together.
They have an enlightening discussion about the power of developing a coherent body of work over the course...2024-02-051h 00
The Recognized Authority10 Essential Elements of a Successful Website for Experts & ConsultantsAre you a consultant struggling to convert website visitors into new clients? Do you want your website to better showcase your expertise?
Tune into this episode of The Recognized Authority podcast, where host Alastair McDermott shares his website research on over 1000 consultants, and reveals the 10 essential elements you need for a high-trust website that attracts clients.
After surveying over 1000 consultants and consulting firms, Alastair was shocked by the lack of investment in websites he saw in the professional services industry.
He explains the key distinction between passive “brand” websites and proactive “inboun...2024-01-2936 min
The Recognized AuthorityBuilding Authority vs a Personal Brand with Karley CunninghamAre you struggling to differentiate your consulting business in a competitive market? Wondering how to turn your brand promise into reality so prospects see you as the recognized authority? On this episode of The Recognized Authority podcast, host Alastair McDermott interviews branding expert Karley Cunningham from Big Bold Brand on the differences between building a personal brand, an authoritative brand in your niche, and an identifiable brand for your business. Tune in to learn:
The core components of crafting a compelling brand positioningActionable strategies for operationalizing your brand strategyA system for integrating your brand values into decision-makingHow to...2024-01-1548 min
The Recognized AuthorityHow To Reinvent Your Consulting BusinessHave you ever faced an unexpected disruption that turned your business upside down? That's exactly what happened to consultant Diane Hopkins when the COVID pandemic caused many of her healthcare clients to freeze projects indefinitely. So how did she manage to pivot not just once, but several times over a 3 year period to totally reinvent her business? In this compelling episode of The Recognized Authority podcast, host Alastair McDermott interviews Diane about her rocky but ultimately triumphant journey through the pandemic, and how she iteratively transformed her consulting practice across adjacent industries, online offerings, international markets and even into...2024-01-0834 min
The Recognized AuthorityBehind the Scenes 2023 and Planning for 2024In this episode, I give you a quick whistlestop tour of what worked and what didn’t for me in 2023, and lay out my plans for the business in 2024.
I discuss the journey of this podcast, The Recognized Authority, which has shown steady growth across 152 episodes. I also touch on my shift to live streaming many of the episodes. I’ve found that live streaming offsets my tendency towards perfectionism and encourages proactive content creation. However, I plan to improve the promotion of these live streams well in advance in the coming year.
2024-01-0110 min
The Recognized AuthorityPodcast Case Study: Planning a Niche Show with Conor DuffyAre you struggling to identify the right niche and audience for your podcast? Do you need clarity on who you should be targeting and what topics to cover?
This episode of The Recognized Authority tackles a real case study, walking through the podcast planning process from initial idea to execution.
Join host Alastair McDermott as he coaches Conor Duffy, an entrepreneur looking to launch a podcast to attract more clients to his remote workspace directory website. They discuss identifying the target audience, choosing a compelling title and niche focus, formatting approach, ideal workflows, and more.2023-12-2551 min
The Recognized AuthorityHow to Build Authority and Generate Leads Through ConversationsWant to work work with Alastair? Visit rec.nz/call
Are you an expert consultant struggling to attract your ideal clients? Do you pour time and money into marketing that fails to deliver results? The truth is that stale, one-way marketing no longer works to fuel real business growth.
In this episode of The Recognized Authority podcast, host Alastair McDermott reveals how to unlock the power of two-way conversations to rapidly build your authority, create compelling content that converts, and attract a steady stream of ideal prospective clients. Tune in to discover: • A si...2023-12-1846 min
The Recognized AuthorityHow to Launch Your First Digital Product with Rene MorozowichAre you struggling to launch your first digital product? Not sure how to validate your ideas or what type of offering to create? Tune into this insightful interview between host Alastair McDermott of The Recognized Authority podcast and digital product expert Rene Morozowich as they dive into the most effective strategies and step-by-step process for launching your first digital product, even with no experience.
Learn how to validate your digital product ideas without wasting months of effortDiscover the best types of digital products for service providers beyond just online coursesGet actionable frameworks for streamlining your f...2023-12-1152 min
The Recognized AuthorityHow to Win Clients Without Selling with David NewmanAre you an expert who hates selling? Do you struggle to attract high-paying clients without being pushy or salesy? In this episode of The Recognized Authority podcast, host Alastair McDermott interviews expert consultant and author David Newman about his unique approach to winning new business.
Tune in as David shares:
His "helping call" framework for initial client conversationsHow to collect and catalog problems without solving themWhy you should treat prospects like they're already clientsHow to naturally transition helping calls into sales callsKey questions and mindsets for highly effective sales conversations
Whether you’re an author, sp...2023-12-0444 min
The Recognized AuthorityHow to Build a Million-Dollar Authority-Based Business with Mindi ZissmanAre you struggling to establish yourself as the go-to expert in your niche? Do you wonder how specialists become famous industry authorities that attract premium clients?
Tune in to this value-packed interview on The Recognized Authority podcast between host Alastair McDermott and featured guest Mindi Zissman, an accomplished ghostwriter and content strategist who built a million dollar business specializing in the insurance and risk management space.
You’ll discover:
Mindi’s journey to hyper-specialization after nearly 20 years as a generalist freelancerActionable tactics to distribute your expertise and borrow audiencesHow giving away “too much” free content...2023-11-2744 min
The Recognized AuthorityHow to Build Authority with YouTube with Salma JafriAre you looking to build your personal brand, authority and influence as a consultant, coach or expert? Wondering how to leverage YouTube to attract more of your ideal clients?
In this episode of The Recognized Authority, Alastair McDermott interviews YouTube strategist and coach Salma Jafri on how to grow your impact and income with YouTube.
They discuss:
Crafting titles and thumbnails for maximum clicksUnderstanding the YouTube algorithm in 2022Optimizing your channel strategyBalancing evergreen vs trending contentGetting comfortable on cameraSmart video batching and repurposingThe power of live streaming for engagementCollaborating with...2023-11-2051 min
The Recognized AuthorityMan vs Machine: Where Should We Draw the Line with AI Writing Tools?Are you worried that using AI writing tools means you didn't actually write your own content? Where exactly should we draw the ethical line when leveraging artificial intelligence for content creation?
In this thought-provoking bonus episode of The Recognized Authority podcast, host Alastair McDermott debates these tricky questions with returning guest Joe Casabona, expert podcaster and author.
You'll hear a nuanced discussion around:
How to think about AI assistance in writing and content creationWhere AI can help versus replace in the creative processHow iterative prompting can shape the AI outputWhether AI will...2023-11-1650 min
The Recognized AuthorityHow to Build Authority Through Public Speaking with Lucy BloomHave you ever struggled to engage an audience with your message or expertise? On this week's episode of The Recognized Authority podcast, host Alastair McDermott interviews Lucy Bloom, an award-winning international speaker and consultant.
Lucy shares her journey from advertising executive with no public speaking experience to highly sought after keynote speaker at major conferences. She provides brilliant advice on how to:
Use emotional stories and humor to capture attentionStructure speeches into digestible sectionsAllow time and pauses for the audienceTest material before going on stagePublish books to establish authority
If you want to learn how...2023-11-1356 min
The Recognized AuthorityHow to Grow Your List To 50,000 Subscribers with Brennan DunnTired of working every hour delivering custom services on hourly rates? Wish your subscribers felt more valued and engaged? Renowned online entrepreneur Brennan Dunn joins host Alastair McDermott to share his journey from agency work to selling digital products.
After building a successful consultancy, Brennan yearned for something scalable. He took a leap of faith, pivoting to content marketing and community engagement. Learn how Brennan attracted 50,000 subscribers without spending a penny on ads.
Brennan unlocked rapid growth through segmentation - by understanding subscriber needs, he created tailored content tracks that subscribers raved about. His audience...2023-11-0651 min
The Recognized AuthorityWhy Your Solution-Focused Content Doesn't MotivateWe all want more recognition for our expertise. But the path to becoming a recognized authority is not always clear.
In this episode, I reflect openly on an oversight in my own authority-building journey: not focusing enough on the pain points and problems that my audience and ideal clients are experiencing.
This is a topic we addressed in my conversation with Steven Lewis in the previous episode, and it's something I'm exploring a bit further in today's episode. My takeaway from last week is that I often jump too quickly to solutions before...2023-10-3017 min
The Recognized AuthorityNot a Fad: Why AI is Important for YOUAI is transforming how experts like you work. But many resist adopting AI tools out of very legitimate fears. In this episode, Alastair McDermott argues that AI is here to stay and offers practical tips on how you can harness it to increase your productivity and impact.
Alastair shares examples of how he already uses AI in his daily work, including generating content, ideation, voice cloning, and more. He provides resources for getting started with the latest AI tools and explains why now is the time for experts to experiment with AI.
You'll learn why...2023-10-1624 min
The Recognized AuthorityHow to Stand out in a Crowded Marketplace with Gerry FosterDo you feel like just another face in the crowd? In today's crowded marketplace blending in can spell disaster if you want to attract ideal clients and increase your impact.
You need to learn how to differentiate yourself and become the only choice. In this episode of The Recognized Authority, host Alastair McDermott interviews branding strategist Gerry Foster on how consultants, coaches and thought leaders can stand out from the competition through strategic branding.
They discuss the importance of finding your uniqueness in order to increase your impact. Gerry explains that you need...2023-10-0923 min
The Recognized AuthorityUnpacking My Marketing Funnel and Content Strategy with Alastair McDermottEver wonder how to build a marketing funnel with content that generates leads and sales? In this behind the scenes episode of The Recognized Authority, I'm unveiling some of the inner workings of my content marketing funnel and strategy that have been instrumental in building authority and reaching my audience.
In this episode, I explore the strategy around creating short-form books as a part of my marketing funnel. Learn why I put these short-read books, some of which were initially conceived as lead magnets, onto Amazon. There's some interesting tactical benefits from a simple p...2023-10-0220 min
The Recognized AuthorityHow Constant Online Accessibility is Burning You Out with Jimmy BurroughesAre you feeling the strain of burnout? Can't remember the last time you felt genuinely rested? In this episode of "The Recognized Authority", Alastair McDermott hosts burnout expert, Jimmy Burrows, to discuss the challenging terrain of burnout.
From the pressure of working long hours to the pitfalls of constant online availability, they explore the many triggers that can lead to this overwhelming state. Why do some see burnout as a badge of honor? And how does it harm productivity and well-being?
Through compelling personal anecdotes, they sheds light on the importance of setting boundaries, the p...2023-09-2535 min
The Recognized AuthorityThe Go-Giver Approach to Authenticity & Authority with Bob BurgCan you build authority and trust by just being yourself?
Legendary sales trainer and author Bob Burg joins host Alastair McDermott on Episode 134 of The Recognized Authority to discuss how to build authority and influence through authenticity and generosity.
They explore the difference between moral and positional authority, and why character and consistency are key to establishing trust.
Bob explains his "feel good questions" for connecting with people and focuses on enlightened self-interest in giving. He shares insights from his bestselling "...2023-09-1831 min
The Recognized AuthorityBehind the Scenes with AI: How to Enhance not Replace Human CreativityHave you ever wondered how you can use AI to turbocharge your content creation?
In episode 133 of The Recognized Authority, your host Alastair McDermott takes you behind the scenes to reveal how AI can be harnessed to enhance (but not replace) human creativity.
Get ready to dive into Alastair's real-world experiments, insights, and practical advice for leveraging AI tools like ChatGPT and Claude to increase your productivity and quality.
Discover how he uses AI for brainstorming, drafting, reformatting, prompts, and more while...2023-09-1154 min
The Recognized AuthorityWhy Your Lead Magnets Aren't Working and How to Fix ItWe all know lead magnets are supposed to build your email list. But what if collecting emails is the wrong goal entirely?
In this turnaround episode, Alastair McDermott is the guest on The Recognized Authority, with special guest-host Al McBride asking the questions.
Alastair shares how most people get lead magnets wrong - they give people what they think they want rather than what they actually need. This results in lackluster conversion to sales.
Instead, Alastair advocates using your lead magnet to move prospects to the next practical step on their buyer's journey...2023-09-0441 min
The Recognized AuthorityHow to Structure A New Livestream for MAXIMUM Impact [Coaching Call]Do you have a livestream or podcast, but struggle to get traction? Or have you been dreaming about starting one, but feel overwhelmed by the technical hurdles? This conversation is for you.
On this practical episode of The Recognized Authority, Brendan McAdams sits in the coaching chair with host and content strategy coach Alastair McDermott. They discuss Brendan's new livestream show and work on planning the show and troubleshooting roadblocks.
You'll discover practical tactics to enhance your audio, video, and content quality so your expertise shines through.
Alastair's candid insights will...2023-08-211h 33
The Recognized AuthorityHow to Elevate Your Brand with Bite-Sized Video with Josh ElledgeIn a world where social media is king, creating great content that represents your brand and that actually brings in leads feels like an uphill battle. Time constraints, unclear messaging, and the constant pressure to create new content and stand out leads to confusion and frustration. But what if there was an easier way?
In this episode of The Recognized Authority, Alastair McDermott and Josh Elledge discuss the complexities - and importance - of social media content creation.
From the importance of aligning content with business goals...2023-08-071h 02
The Recognized AuthorityThe Art of Long-term Content Strategy with Dan HoltEver felt the tug-of-war between short-term gains and long-term goals in your marketing? In this episode of The Recognized Authority your host Alastair McDermott chats with the Dan Holt about the essentials of content strategy.
Highlights include:
🎯 Strategic Foundations: Why a clear brand strategy is non-negotiable before any channel activity
⚖️ The Delicate Balance: Juggling immediate results with the need for long-term planning
⏳ Extended Vision: Why thinking in 10-year goals might just be your competitive advantage
🎨 Comic Relief: Discover how a simple marketing comic can outshine...2023-07-3137 min
The Recognized AuthorityMastering Your Mindset: How to Survive Extreme Challenges with Damian BrowneIn the often lonely journey of running a business, mastering your mindset and self-talk is critical. In this episode of The Recognized Authority we explore this connection between mindset, self-talk, and success in challenging circumstances with extreme adventurer and former professional rugby player Damian Browne. Host Alastair McDermott and Damian discuss the transition from professional rugby to extreme adventuring, Damian provides a look into the inspiration he derives from ultra-endurance athletes, his deep-rooted dedication to improving as an athlete, and his eventual decision to embrace extreme adventures as a full-time career. They discuss the remarkable challenges he has faced...2023-07-0359 min
The Recognized AuthorityCraft a Compelling Podcast That Hooks Your Audience (and Makes You Money) [Coaching Session]Discover the secrets to planning and launching a compelling podcast or livestream show in this enlightening episode of The Recognized Authority.
Host Alastair McDermott, a business coach and marketing strategist, invites back Nina Froriep, video marketing expert and founder of Clockwise Productions. Nina shares her goals for starting a new podcast or livestream show - to bring on high-profile thought leaders in her industry, create valuable clips and assets, and attract potential clients.
Alastair dives deep into the steps for creating an engaging, audience-focused show. They discuss ideal podcast length, repurposing existing content, choosing a...2023-06-261h 25
The Recognized AuthorityThe 6 Essential Steps to Drive Sales and Leads with Louise McDonnellIn this episode of The Recognized Authority, Alastair McDermott chats with award-winning social media trainer and strategist, Louise McDonnell.
Louise outlines a six-step strategy to enhance sales and lead generation, giving us an actionable roadmap to success.
Alastair and Louise also discuss the importance of planning, website and social media optimization, captivating content creation, audience targeting, and complementing organic reach with paid promotions.
This episode is jam-packed with practical tips that can help you use social media as a tool for business growth.
🗒️ Show Notes 🗒️
Access all the links m...2023-06-1238 minThe Recognized AuthorityIntroducing Authority Clips Daily [Pilot]Introducing "Authority Clips Daily"
In this episode of The Recognized Authority, your host Alastair McDermott shares an unexpected change in plans. He also takes the opportunity to share details on a new service offering: Authority Clips Daily.
Recently, Alastair has been sharing 60-second video snippets on a daily basis. You may have seen these short vertical videos, extracted from various recordings featuring podcast guests such as Chris Do, Alex Sheridan, and Carol Cox.
The Authority Clips Daily service - which is currently in the testing phase - transforms interviews, calls and lon...2023-05-2205 min
The Recognized AuthorityHow to Plan Your Podcast with Alastair McDermottIn this episode of The Recognized Authority, Alastair McDermott talks about the critical elements that can ensure podcast success. He offers a wealth of wisdom gained through his own experiences.
This episode is a special excerpt from Alastair's audiobook, "33 Ways Not To Screw Up Your Business Podcast". Alastair explores the vital aspects of planning and designing a podcast, from setting goals to identifying the target audience, selecting topics, deciding on the format, and even naming the podcast.
Alastair also introduces a pilot program that aims to aid experts in...2023-05-1525 min
The Recognized AuthorityThe Art of Regular Video Content Creation with Alastair McDermottAre you thinking about creating video content, but feeling hesitant?
In this episode of The Recognized Authority, host Alastair McDermott looks at how video can transform your business and personal brand, as well as the importance of video for inbound marketing.
Alastair talks about some of the fears and challenges that can cause friction for those starting with video, and offers advice on how to push through them.
He outlines a practical approach to creating content that will fill your social media calendar while only requiring a couple of hours of your time...2023-05-0120 min
The Recognized AuthorityHow to Build Trust & Attract Your Dream Clients Through Video with Alex SheridanIn this three-part mini-series of The Recognized Authority, we’re focusing on the importance of video. We look at how you can make better videos, how to earn the click, what you need to do to crush it on YouTube, and how to make videos that work great on LinkedIn.
In part three of the series, host Alastair McDermott is joined by Alex Sheridan from Impaxs Marketing.
Alex shares his insights into the fundamentals of building trust through video, even as platforms like LinkedIn, TikTok, and Instagram evolve over tim...2023-04-1035 min
The Recognized AuthorityHow To Crush YouTube with Cyan CooperIn this three-part mini-series of The Recognized Authority, we're focusing on the importance of video. We'll look at how you can make better videos, how to earn the click, what you need to do to crush it on YouTube, and how to make videos that work great on LinkedIn.
In part two of the series, host Alastair McDermott is joined by YouTube expert, Cyan Cooper.
Cyan shares his insights on how businesses can leverage YouTube to grow authority and revenue. He emphasizes the importance of doing research on your audience, packaging ideas to make them...2023-04-0344 min
The Recognized AuthorityThe Psychological Edge of Negotiation with Alistair McBrideIn this episode of "The Recognized Authority," host Alastair McDermott sits down with guest Alistair McBride to talk about the psychological edge of negotiation.
They discuss what it means to make a deal that's palatable to both sides, and what separates the best negotiators from the rest.
Alistair McBride shares his thoughts on the concept of "win-win" negotiations and how usually one side will come out ahead. The conversation also covers the three foundational principles of conflict resolution and why compromise is a key factor in successful negotiation.
2023-02-2043 min
The Recognized Authority[Coaching] Podcasting & Social Media with Judson RollinsPublishing is a crucial part of building authority, and there are myriad formats and platforms to choose from, including social networks, podcasts, and email.
Today's on-air coaching call features Judson Rollins, a pricing consultant who helps cargo transport providers increase their margins & grow their bottom line.
Judson and Alastair McDermott discuss how he can use podcasting, YouTube and email to build his authority and grow an audience.
Alastair gives Judson some strategies and tips to get more visibility and maximize the value of his p...2022-08-1558 min
The Recognized AuthorityDeveloping Your Point of View with Alastair McDermottPoint of view is something that can distinguish you from the crowd.
It’s important, perhaps even essential, in building your authority and personal brand.
It’s also one of those concepts in marketing that is frustratingly hard to define: it seems to incorporate perspective, tone, voice, positioning, branding, and – above all – opinions.
In this episode, Alastair McDermott takes a practical approach to developing a point of view, and talks about how you can use it to distinguish yourself from your competition, stand out from the crowd, and build your personal brand.
🗒️...2022-07-0114 min
The Recognized AuthorityBonus Episode: Becoming a Recognized Authority - Alastair McDermott with Tamara HowardBonus Episode: Becoming a Recognized Authority - Alastair McDermott with Tamara Howard
To celebrate reaching 70 episodes, I have a special bonus episode for you!
I was recently on Tamara Howard's podcast The Better Way to Strategic Marketing where we had a conversation about authority and specialization.
Tamara is a super interviewer, and she has graciously allowed me to "re-pod" that interview, so here is the episode in full!
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode and links to Tamara's podcast, website and social prof...2022-05-271h 03
The Recognized AuthorityHow to Build Your Personal Brand with Mark SchaeferBuilding a personal brand is advice we hear a lot, but it's not always clear what that means, why it's important, or whether it's something we can approach in a deliberate way.
In this episode, Mark Schaefer and Alastair McDermott discuss why personal branding is overtaking corporate branding, the four key steps to building your personal brand, and the mistakes that a lot of people make along the way.
They also discuss entertainment value in business content, why an 18 month mindset in personal branding is essential, and how to look for qualitative and quantitative measures o...2022-03-1442 min
The Recognized AuthorityHow to Create Your Product Ladder with Chris LemaAs consultants, we often think about having a single core offer - usually a high ticket offering. But it's not always a good fit for a lot of our potential clients, and there are some clients who are willing to pay more to get more. So how should we approach creating a product or services ladder?
In this episode, Chris Lema and Alastair McDermott discuss how to think about product ladders, including the three key offers you can include in your ladder.
They also discuss how content marketing is about telling a story, how to...2022-03-0745 min
The Recognized AuthorityMaking Video Marketing Easier with Nina FroriepVideo is the medium of choice for many, and the social platforms encourage and even incentivize us to upload videos directly. But so many consultants and experts are reticent to use video for marketing.
Video seems complex, expensive and time consuming to produce, and requires "a particular set of skills"... or does it?
In this episode, Nina Froriep and Alastair McDermott discuss how to make video marketing easier, including practical steps you can take to look better on camera, reduce filming time and have less editing work afterwards.
They also discuss the importance of...2022-02-2849 min
The Recognized AuthorityDeveloping a Unique Point of View with Tom CritchlowAs experts, we hear the advice that we should have a distinct - maybe even unique - point of view that comes through in our work, when we speak, and when we write. But what does it mean to have a point of view? Do you need to sound like Alan Weiss or Gary Vee when you write?
In this episode, Tom Critchlow and Alastair McDermott discuss how to develop your unique point of view as an expert, and how to implement it in practice.
They also discuss publishing, both in terms of books, the v...2022-02-2149 min
The Recognized AuthorityHow To Build A Strategic Narrative with Guillaume WiatrStorytelling has been the topic du jour in marketing over the past couple of years. We all know we should use stories more in business, but what does that actually mean from a practical standpoint?
In this episode, Guillaume Wiatr and Alastair McDermott discuss a practical approach to using stories in business, the seven elements of a strategic narrative, and how to develop your origin story.
They also discuss the four different strategic narratives that can be used in your business, as well as further resources that can help you implement stories in a practical...2022-02-1447 min
The Recognized AuthorityThe New Publishing World with Melissa G. WilsonBook publishing has changed dramatically over the past couple of decades. Traditional publishing no longer has a monopoly on distribution, and authors can thrive independently. Hybrid publishing models are springing up. What does it all mean for experts who write a book?
In this episode, Melissa G. Wilson and Alastair McDermott discuss the new world of publishing, what's different about thought leadership books, how a series of books can be trademarked, and how to use books to build an audience.
They also discuss the importance of book covers, how to use Amazon to research ideas...2022-02-0748 min
The Recognized AuthorityHow Content Can Save Your Business with Marcus SheridanWriting articles for your website or social media is hugely time consuming, and it's so difficult to find the time when you're already working long hours on client projects. But you need to make the time. Here's why.
In this episode, bestselling author & renowned speaker Marcus Sheridan and Alastair McDermott discuss how writing articles, answering client questions, and giving away "proprietary" secrets saved his business. The internet has changed the sales process forever, and we need to adapt to this new reality.
They also discuss how to become a better leader by asking questions, how...2022-01-3150 min
The Recognized AuthorityRunning a Consulting Business with Molly AngelThe business of independent consulting can be challenging, no more so than for a change management consultant in the healthcare industry in the midst of a pandemic!
In this episode, Molly Angel and Alastair McDermott discuss what it's like to run consulting projects in challenging times. Molly shares why she hired a business coach for her business despite having an MBA herself, some big mistakes she's made, and why it's important to loosen your grip on the reins in some circumstances.
They also discuss podcasting for consultants, and how to create an abundance of content i...2022-01-2448 min
The Recognized AuthorityResearch and The Journey to AuthorityLast week, David C. Baker talked about the importance of research. In this week's solo episode, Alastair McDermott speaks about how research fits in with the Journey to Authority, and explains the Authority Maturity Model. If you are interested in growing your expert business and becoming an authority, this is for you.
On Thursday Alastair will be running a live webinar for consultants and experts on the topics covered in this episode, learn more at https://therecognizedauthority.com/webinar
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in...2022-01-1712 min
The Recognized AuthorityThe Business of Consulting with David C. BakerRunning a consulting business can be exhausting. How can we make consulting easier to sell, easier to price, and easier to predict?
In this episode, David C. Baker and Alastair McDermott discuss the business of consulting, including why research is crucial in positioning and standing out from your competitors, how to deal with the fears of niching down, and how to expand your services in a tightly specialized business.
They also discuss how to create a marketing plan for a consulting business, why we are always "leaving money on the table", and what keeps David...2022-01-1036 min
The Recognized AuthorityUsing Case Studies to Build Trust with Kate the Case Study CopywriterSelling consulting services is often selling the invisible and intangible. How can we better demonstrate the value of our services to prospective clients?
In this episode, Kate The Case Study Copywriter and Alastair McDermott discuss how case studies can help convert your prospective buyers. They can learn how you have helped businesses like theirs to achieve measurable results, and help you differentiate yourself from your competitors.
They also discuss how Kate niched down her consulting business, and how she changed her target market after choosing the wrong option at first.
“Do...2022-01-0344 min
The Recognized AuthorityAccelerating Revenue Growth with Killer Positioning with Emily OmierHow do you give yourself the maximum chance of winning your ideal clients? What are the characteristics of clients that you are uniquely able to help? How do you know if your messaging is right?
In this episode, Emily Omier and Alastair McDermott discuss the differences between strategy, positioning and messaging, how to get more referrals, and how to make it easier for your clients to make a purchasing decision.
They also discuss being authentic, contrarian and developing a point of view.
“If you can't say what your product is in...2021-12-2749 min
The Recognized AuthorityMarketing is for Morons - and What You Should Do Instead with Michael F. ScheinFor consultants, traditional marketing can often feel like an inappropriate tool for the job. In fact, sometimes it even feels like we're screaming into the void. But what's the alternative?
In this episode, Michael F. Schein and Alastair McDermott discuss how to use hype to grab attention, create curiosity, and build a tribe of like-minded people. They cover some fundamental strategies to achieve your business goals, including lessons from rock stars, cult leaders and business "celebrities".
They also discuss working on your point of view, networking, and why doctors recommended bacon as part of a h...2021-12-2052 min
The Recognized AuthorityWhy Positioning Is Crucial to Your Business with Shannyn LeeAs a consultant, it can often be difficult to be seen as meaningfully different from your competitors. Every consulting firm has - or claims to have! - smart people, great methodologies and tools, and every website talks about how they can solve complex business problems in a variety of industries. So how can you stand out from the competition?
In this episode, Shannyn Lee and Alastair McDermott discuss why positioning is crucial to your consulting business, why people fear positioning, and how your perspective and ideology helps differentiate you from your direct competitors.
They also d...2021-12-1343 min
The Recognized AuthorityThe Journey to Authority - Alastair McDermott and Philip MorganIn this episode reposted from Philip Morgan's The Self-Made Expert Podcast, Alastair and Philip discuss what the journey to authority looks like, why you should cultivate expertise, and how publishing develops your thinking.
They also discuss when authority matters, how you know if you have authority, and the importance of specialization in building authority.
➡️ Learn more about Authority Labs: https://therecognizedauthority.com/authority-labs/
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show notes here:
👉👉 https://therecognizedauthority.com/journey-to-authority/ 👈👈
...2021-12-0646 min
The Recognized AuthorityUsing LinkedIn for Lead Generation with Louise BroganLinkedIn can be a fantastic source of leads for consultants, but there's a lot of noise on the platform, especially since the start of the pandemic.
In this episode, Louise Brogan and Alastair McDermott discuss how to do lead generation on LinkedIn without spamming people or burning yourself out.
They also discuss Louise's specialization journey and how she niched down to just LinkedIn.
“That is where you get business on LinkedIn - you don't get it out on the newsfeed, you get it in the messaging inbox.” -- Louise Brogan
2021-11-2944 min
The Recognized AuthorityChoosing the Right Business Model for You with Chris WilliamsWhen we first start our consulting business, very often we come in with a specific idea of how it's going to look, what our services are going to be, and how we're going to sell them. But the great advantage of being independent is the ability to change the rules, to choose a business model that suits us as an individual.
In this episode, Chris Williams and Alastair McDermott discuss the different business models that an independent consultant can choose, from high-ticket strategy projects, to coaching to group offerings, implementation projects and even hybrid options.
T...2021-11-2247 min
The Recognized AuthorityHow to Grow Your Consulting Business - Alastair McDermott and Alisa MeredithThere are different stages to growing a consulting business: the strategies you adopt when you're getting established can be different to those you use to scale later.
Several weeks ago I attended a marketing conference called The Uprising, an event run by Mark Schaefer. I spoke with many of the attendees and speakers. One of the people I met was Alisa Meredith, and when we spoke, she invited me to come on to her live stream to talk about growing a consulting business.
This is our conversation, which covers to...2021-11-1554 min
The Recognized AuthorityHow to Position, Monetize & Sell Your Expertise with Rochelle MoultonThe path to authority is a route to creating leverage and value beyond simply billing for your time. Authority allows you to work with clients who energize and inspire you, it allows you to stop pitching and instead have sales conversations with pre-sold clients and buyers.
In this episode, Rochelle Moulton and Alastair McDermott discuss Rochelle's new book "The Authority Code" where she outlines how to position, monetize and sell your expertise.
They discussed the importance of having a vision in finding your niche, building your authority and knowing your audience or customers.2021-11-0858 min
The Recognized AuthorityHow to Charge More by Niching Down with Geraldine CarterThere is a direct connection between niching down and earning more money.
In this episode, Geraldine Carter and Alastair McDermott discuss positioning and specialization.
Geraldine outlines the direct connection between your specialized positioning and your ability to command higher fees.
They also discuss pricing new service lines, and how consultants tend to undercharge significantly.
“Underpricing is by far the number one pitfall when creating packaged services. When I work with my clients, and they tell me what they're going to charge for a certain thing, it's typically under by...2021-11-0143 min
The Recognized AuthorityHow to Increase Your Reach with Podcasting with Joe CasabonaPodcasts are rapidly growing in popularity in the B2C and B2B worlds with Joe Rogan and Spotify leading the drive. There's a lot of advice about podcasting available online, but much of it is missing an important nuance that applies to experts and consultants who are on the path to authority.
In this episode, Joe Casabona and Alastair McDermott discuss the realities of starting a successful podcast, pitfalls you need to avoid, and how to demonstrate your expertise to your audience.
They also discuss how much production and editing is needed to meet...2021-10-2550 min
The Recognized AuthorityHow to Write a Successful Book with Anne JanzerMost consultants have been told "you should write a book" at some point. But easy as that is to say, where do you start?
In this episode, Anne Janzer and Alastair McDermott discuss how to start writing your book, why writer's block isn't quite what people think it is, and how to think about success in relation to your book.
They also discuss how not to screw up your business emails, and why sharing failure is a generous act.
“Writing is a physical manifestation of deep thought, it's a chance to...2021-10-1849 min
The Recognized AuthorityHow Quality Audio Makes You Sound Smarter with Norbert SchwarzAs authorities and experts in our specialist areas, we want our prospective clients to see us as competent, intelligent experts. But many of us are self-sabotaging and creating the perception of being less competent, less intelligent, having less expertise.
In this episode, Norbert Schwarz and Alastair McDermott discuss how audio and video quality exerts a disportionate influence on the perception of the speaker and data being presented.
Bonus: get your free guide to looking and sounding better on Zoom and webinars. Download for free at therecognizedauthority.com/thatsoundsgood
“What we found was...2021-10-1145 min
The Recognized AuthorityHow to Be Heard in a World of Noise with Carmel FinnanThe world is getting louder, more chaotic and it becomes difficult to hear your own voice amidst the noise around us.
In this episode, Dr. Carmel Finnan and Alastair McDermott discuss the importance of storytelling in communication, and how it helps in building your brand.
They also discuss how listening can play a major part in breaking through the noise.
“When we feel heard - when we as human beings feel another person has truly witnessed what we have said and taken it in - we will give that person ou...2021-10-0451 min
The Recognized AuthorityHow to Do Value Based Pricing with Ron Baker"You should raise your prices" is advice you'll frequently hear on this podcast and elsewhere. But it's not that easy to implement.
In this episode, Ron Baker and Alastair McDermott discuss why pricing by the hour is a bad option, and why value pricing is better for the provider and for the client. They cover steps you can take to do value based pricing, and talk about the importance - and difficulties - of the value conversation.
They also discuss the recurring subscription model, which Ron calls "Value Pricing 2.0"!
“The val...2021-09-2751 min
The Recognized AuthorityHow to Run a Successful Consulting Business with Michael ZipurskyBeing an independent consultant can sometimes be a tough gig - but there are things you can do to make life easier for yourself!
In this episode Michael Zipursky and Alastair McDermott discuss how to run a successful consulting business, including details on how to niche, how to increase capacity, and why you should raise your prices immediately. They discuss how selling consulting services is different, and why conversations are so important.
Michael also shares why you should act like a musician when it comes to content marketing, and how to develop a content plan....2021-09-1343 min
The Recognized AuthorityHow to Create Great Thought Leadership with Andrew RogersonWhat does it mean to be a thought leader? What is thought leadership content, and how is it created?
In this episode Andrew Rogerson and Alastair McDermott walk through the actionable steps that you can take to create thought leadership content, from the strategic overview to research, writing the content and then repurposing it in multiple ways afterwards.
They also discussed the importance of well-structured executive summaries, and why Kate is writing a book to help experts get their ideas across more clearly.
“If you think thought leadership doesn't work I w...2021-08-3037 min
The Recognized AuthorityHow to Create the Perfect Podcast Pitch with Mai-kee TsangGuesting on podcasts is a fantastic way to get your message in front of a new audience and build your authority. But the majority of pitches received by podcast hosts are terrible!
In this episode Mai-kee Tsang and Alastair McDermott discuss why most podcast pitches are bad, how podcast guesting is such a fantastic opportunity, and how you can create a "yes-worthy pitch" that is well received by the podcast host.
They also discuss how the advice to "put yourself out there" doesn't always work, particularly for people who have experienced trauma, and how you...2021-08-2346 min
The Recognized AuthorityHow to Stand Out As a Consultant with Luk SmeyersConsultants are not in the business of selling methodologies - you're in the business of solving a client's problem. You need to be laser focused on your client and on solving their problem.
In this episode Luk Smeyers and Alastair McDermott discuss why consultants say that they don't have time to do marketing, and how this is a fixable problem.
They also discuss what Luk terms the "vicious loop to hell", which is if you don't invest time, you will always be like struggling to survive, you will lose trust in yourself and confidence in g...2021-08-1649 min
The Recognized AuthorityHow to Make PR (and Your Words) Work for You with Kate WarwickThe world of journalism and PR can feel nebulous to experts and consultants who don't interface with that world. But it can be a fantastic way to reach new clients and build relationships.
In this episode Kate Warwick and Alastair McDermott discuss how to develop your messaging and positioning to take advantage of PR.
They also discussed the importance of well-structured executive summaries, and why Kate is writing a book to help experts get their ideas across more clearly.
🗒️ Show Notes 🗒️
Access all the links mentioned in this episode in the show...2021-08-0935 min
The Recognized AuthorityImproving Your Salescraft with Brendan McAdamsMost consultants love their work - but they don't love selling their work.
In this episode, Brendan McAdams and Alastair McDermott discuss how to qualify your prospective clients so that you can sell more effectively. We discussed the fundamental principles of sales that are often overlooked, and get into the psychology of why someone might not buy from you.
They also discussed what Brendan learned from marketing his first book, and what he's changing in the marketing of his second book.
Show Notes
Access all the links mentioned in t...2021-08-0238 min
The Recognized AuthorityHow to Write Useful Books with Rob FitzpatrickMany consultants consider writing a book. It can be an invaluable marketing tool that can generate new business, demonstrate your expertise, and position you as the authority in your field. But from a business perspective, most books are a failure.
In this episode Rob Fitzpatrick and Alastair McDermott discuss how to ensure your book is actually useful to readers, which will result in better sales numbers and reach.
Rob also shared how to build a community around a book, and how not asking the right follow up question cost him $60,000.
Show Notes2021-07-2658 min
The Recognized AuthorityBehind The Scenes: The Rebrand with Alastair McDermottBehind The Scenes: The Rebrand
This one is a little bit different - it's a behind the scenes look at the rebrand that we did recently for the podcast where we rebranded from Marketing for Consultants to The Recognized Authority.
This episode is a conversation with my friend - and former business partner - Alistair McBride. We wanted to dig into the logic behind the rebrand, the choices, decisions and processes that we used.
This might be of interest to you if you're thinking about rebranding, or you are looking for ideas for yo...2021-07-2348 min
The Recognized AuthorityHow to Grow a Consulting Firm into a Business Empire with Peep LajaGrowing a consulting business is not easy, turning it into a business empire is a formidable challenge.
In this episode, Peep Laja and Alastair McDermott discuss how Peep grew his SEO consulting firm by niching down and creating high value content.
They also discuss how every company is becoming a media company for their niche.
Show Notes
Access all the links mentioned in this episode in the show notes here: https://therecognizedauthority.com/21
Connect with Alastair and The Recognized Authority
On LinkedIn On Twitter On...2021-07-1936 min
The Recognized AuthorityThe Final Episode with Alastair McDermottThe Final Episode with Alastair McDermott
Marketing for Consultants will soon be no more.
In this short episode you'll learn why it's going away, and what's going to happen next!
We hope you'll stick around for the next stage of the journey!
Alastair & Aiko.
The Recognized Authority: Episode No. 20
therecognizedauthority.com/20
2021-07-1603 min
The Recognized AuthorityHow to Productize Consulting Services with Alzay CalhounAs a consultant, bespoke projects can sometimes get overwhelming as you have to customize the project specification and the delivery for every new project and client.
In this episode Alzay Calhoun and Alastair McDermott discuss how to productize your consulting services to leverage your time and maximise profits.
They also discuss how Alzay has used YouTube as a major channel in growing his business, and his tips for consultants who want to do the same.
Show Notes
Access all the links mentioned in this episode in the...2021-07-1242 min
The Recognized AuthorityHow to Create the Best Buyer Personas with Adrienne BarnesThere's a thousand different articles and voices telling us how to create buyer personas, or ideal customer avatars, or ICAs, or one of a dozen other names. Often the recommendations of how to use these personas are contradictory.
In this episode, Adrienne Barnes and Alastair McDermott discuss how to create a buyer persona that's actually useful, and what to look out for along the way.
They also discussed the "jobs to be done" framework, the importance of having a business coach, and how to grow a consulting firm to $1MM in revenue.
2021-07-0545 min
The Recognized AuthorityHow to Scale Your Consulting Business with Brad FarrisWhen you're trying to grow your consulting firm, there are a couple of inflection points you can hit that are difficult to push past. In this episode, Brad Farris and Alastair McDermott discuss how Brad now uses his extensive experience of buying agencies and creative firms to help owners to scale up without wanting to quit the business!
They also discussed specialization, raising prices and saying or writing things that other people couldn't say.
Show Notes
Access all the links mentioned in this episode in the show notes here: https://marketingforconsultants.c...2021-06-2844 min
The Recognized AuthorityHow to Leverage Your Expertise with Intellectual Property with Erin AustinIt's not always obvious what intellectual property assets you have, or their value to you as a business. It could be a signature methodology, an audit process, or something as simple as document templates.
In this episode, Erin Austin and Alastair McDermott discuss how intellectual property can play a vital role in your business.
They also discussed what it takes to go from being General Counsel in a mega corporation to running a solo practice.
Show Notes
Access all the links mentioned in this episode in the show notes h...2021-06-2144 min
The Recognized AuthorityWin More Clients by Working With Your Competitors with Dana LindahlIt can be difficult to reach out and connect wth new people on LinkedIn without coming across like a spammer. In this episode, Dana Lindahl and Alastair McDermott discuss how to use LinkedIn to win more clients through outbound and inbound lead generation.
They also discuss how working with your competitors can be a positive, and how podcasts can play a useful role in increasing trust with your prospective clients.
Show Notes
Access all the links mentioned in this episode in the show notes here.
Connect with Alastair...2021-06-1445 min
The Recognized AuthorityPartnering to Reduce Risk & Do More Exciting Work with Frank HanniganWinning large projects as a solo consultant can be difficult. Partnering up with trusted peers allows you to pitch for bigger projects, smooth out the “feast or famine” rollercoaster, and allows you to brainstorm ideas with a knowledgeable colleague.
In this episode, Frank Hannigan and Alastair McDermott discuss how to get clients, do successful inbound marketing and have fun in business.
Show Notes
Access all the links mentioned in this episode in the show notes here.
Conn...2021-06-0734 min
The Recognized AuthorityBringing Joy Into Your Marketing with M. Shannon HernandezMarketing isn't often thought of as a joyful activity - in fact, it's usually quite the opposite, being thought of as stressful, ineffective, or even worse in the minds of some consultants. In this episode, M. Shannon Hernandez and Alastair McDermott discuss how to approach marketing in a joyful way that makes it less of a chore. They also discuss why consultants don't love their business, and what you can do about that.
Show Notes
Access all the links mentioned in this episode in the show notes here.
Connect with A...2021-05-3151 min
The Recognized AuthorityHow to Find Your Strategic Beachhead with Philip MorganDeciding how to specialize your business, and then actually implementing that decision are the two phases of specialization. In this episode, Philip Morgan and Alastair McDermott discuss the transition from generalist to specialized, and when specialization is less important. They also discuss when to use brand marketing rather than direct response marketing techniques.
Explicit Language Warning: note there are two very brief instances of explicit language - actually the title of a book - at 6m25s and 8m43s.
Show Notes
Access all the links mentioned in this...2021-04-3054 min
The Recognized AuthorityNiching Down Your Consulting Business with Alastair McDermottThis is episode 1 of The Recognized Authority podcast where Alistair McBride came on to kick off the podcast by interviewing me about lead generation in the world of expert consulting services.
If you're an expert, the vast majority of marketing advice you see online is simply not relevant for your business. It's aimed at businesses that sell to consumers, tech companies that have budgets to burn, or small mom-and-pop retailers. And you know that the advice that works for them simply will not work for you.
In this episode, Alastair McDermott and Alistair McBride discuss...2021-04-2840 min