Shows
The SmallBizChat PodcastThe SmallBizChat Podcast: Why SMBs Need to Research Their Target Customers with Dr. Natalia Caylor
In this episode, Melinda Emerson welcomes Dr. Natalia Caylor to discuss the importance of understanding customers in small business success. Dr. Caylor shares her background and insights from her company, Hola Insights, highlighting common mistakes businesses make and tools that can aid in better customer understanding. The conversation includes the significance of updating customer personas and the value of incorporating psychographics. A market research case study is presented, along with often overlooked feedback sources.
Natalia Caylor, PhD, is the founder of Hola Insights, a market research firm specializing in multicultural and mainstream insights. As a b...2025-07-2418 min
The SmallBizChat PodcastThe SmallBizChat Podcast: How Do You Create a Product in the Culinary Industry with Toni Johnson
In this episode, Melinda Emerson welcomes Toni L. Johnson to share insights from her entrepreneurial journey. Toni discusses her inspiration and experiences with Target’s Forward Founders Program, which helped shape her business approach. The conversation highlights her unique food flavors and vegan options, reflecting her innovative culinary style. Toni outlines her business model, which encompasses a restaurant, catering, and wholesale operations. She candidly addresses the challenges faced and strategies for scaling her product line.
Toni L. Johnson is the Head Chef and CEO of The Jamaican Pattie Shop. A plant-based culinary innovator and business po...2025-07-1715 min
The SmallBizChat PodcastThe SmallBizChat Podcast: How to Manufacture Products in the Trump Era with Sherrill Mosee
In this episode, Melinda Emerson welcomes Sherrill Mosee to discuss the journey of creating and scaling her brand, Minky Blue. Sherill provides an overview and demonstration of her innovative products, sharing insights from her experience participating in a Macy’s contest. The conversation delves into the initial steps of creating a minimum viable product and the process of finding a reliable manufacturing partner. Sherrill candidly discusses the challenges faced in manufacturing in China and explores alternative solutions.
Sherrill Mosee, CEO of MinkeeBlue, is a visionary with a passion for fashion, innovation, and sustainability. With a ke...2025-07-1019 min
The SmallBizChat PodcastThe SmallBizChat Podcast: Mission Delivery with Sustainability with Melinda Emerson
In this episode, Melinda Emerson delves into the world of nonprofits and social enterprises, exploring the challenges nonprofits face and the benefits social enterprises offer. The discussion highlights how social enterprises can provide financial stability while making a community impact. Melinda addresses common misconceptions and shares operational strategies for nonprofits, supported by case studies of successful social enterprises. The episode provides guidance on starting a social enterprise and debunks prevalent myths surrounding them.
Listen to the podcast below:
This week on SmallBizChat Podcast:
Nonprofits need to adopt an entrepreneurial mindset to create...2025-07-0317 min
The SmallBizChat PodcastHit It and Quit It with Leyanis Diaz and Tara LandesIn this episode, Melinda Emerson presents highlights from the Hit It and Quit It Panel where experts Leyanis Diaz and Tara Landes share quick insights and strategies for small business success. The discussion includes top business book recommendations, providing valuable resources for entrepreneurs seeking knowledge and inspiration. Melinda offers acknowledgments and shares information about SmallBizLady University, a resource for further learning and development. The episode concludes with final business advice aimed at empowering small business owners to achieve their goals.
Leyanis Diaz is a Bilingual Business Expert & Consultant, Community & Economic Development Leader, and the visionary Founder of...2025-06-2610 min
The SmallBizChat PodcastThe SmallBizChat Podcast: How to Have Maximum Impact in Your Business with Tara Landes
In this episode, Melinda Emerson is joined by Tara Landes to explore the multifaceted role of a business president. Tara discusses the impact and priorities that come with the position, emphasizing the importance of balancing day-to-day operations with strategic planning. The conversation covers effective hiring and team-building strategies, highlighting the role of leadership and the benefits of advisory boards.
Tara Landes is the founder of Bellrock Benchmarking, a Canadian consulting firm specializing in solving complex business challenges and driving lasting organizational change. With over 25 years of experience, she has advised 300+ small business leaders...2025-06-2017 min
The SmallBizChat PodcastThe SmallBizChat Podcast: How to Position Your Brand with Multicultural Markets with Leyanis Diaz
In this episode, Melinda Emerson welcomes Leyanis Diaz to discuss key insights into multicultural marketing. Leyanis addresses common marketing mistakes and the critical distinction between inclusive marketing and tokenism. The conversation highlights the impact of the current climate on multicultural marketing strategies and the importance of leveraging influencers and community leaders. Leyanis emphasizes the need for multicultural marketing to become a mainstream strategy.
Leyanis Diaz is a Bilingual Business Expert & Consultant, Community & Economic Development Leader, and the visionary Founder of MAJOR, an online platform dedicated to supporting diverse entrepreneurs. With over a...2025-06-1217 min
The SmallBizChat PodcastThe SmallBizChat Podcast: How to Turn Your Divine Gifts into a Business with Michelle Kopper
In this episode, Melinda Emerson engages with Michelle Kopper to explore her entrepreneurial journey and how she overcame fear to succeed. Michelle delves into the role of divine gifts and spirituality in business, offering insights into integrating personal beliefs with professional goals. The conversation addresses imposter syndrome, providing strategies for validation in the market.
Michelle Kopper believes your calling is your compass. It’s the key to creating impact and prosperity. She helps coaches, healers, and experts turn visibility into income. With over 30 years of experience, she’s helped thousands share their voice and turn visi...2025-06-0516 min
The SmallBizChat PodcastHit It and Quit It with Mitch Axelrod, Dr. Dan Young, and Rich TrotterIn this episode, Melinda Emerson introduces an engaging discussion with guests Rich Trotter, Mitch Axelrod, and Dr. Dan Young. The conversation kicks off with each guest sharing their favorite business podcast and app, revealing unique tools that aid their entrepreneurial journey. They then delve into timeless marketing strategies, discussing classic tips that still hold relevance today, and highlight their top business book recommendations.
Mitch Axelrod is a 45-year entrepreneur, speaker, trainer, advisor, and #1 Wall Street Journal, Barnes & Noble, and Amazon bestselling author. He has delivered 3,500 seminars, workshops, keynotes, and coaching clinics to more than a million people...2025-05-2908 min
The SmallBizChat PodcastThe SmallBizChat Podcast: How to Reinvent a Legacy Business with Rich Trotter
In this episode, Melinda Emerson welcomes Rich Trotter, a fourth-generation entrepreneur, to discuss his journey in the food industry. Rich shares insights into the challenges and innovations he faced, particularly the transition to natural ingredients. The conversation delves into how small businesses can overcome the impact of the pandemic and adapt to new market demands.
Rich Trotter is CEO Rosati Ice, a business that is over 100 years old. As the oldest of 13 kids, a West Point Graduate and Army Veteran, Rich is a natural born leader. After leaving the military, Rich returned to Pennsylvania and b...2025-05-2313 min
The SmallBizChat PodcastThe SmallBizChat Podcast: How Giving a TEDx Talk Can Benefit Your Business with Dr. Dan Young
In this episode, Melinda Emerson welcomes Dr. Dan Young to discuss the art of crafting and promoting a successful TED Talk. Dr. Dan shares insights into his own TED Talk journey, detailing its background and the impact it has had. He provides valuable strategies for aspiring speakers on how to effectively convey their message and gain visibility.
Dr. Dan Young is a dynamic entrepreneur, TEDxWilmington organizer, and founder of Ready Speaker One. With a passion for empowering individuals and businesses, he has dedicated his career to helping people build generational wealth through education...2025-05-1517 min
The SmallBizChat PodcastThe SmallBizChat Podcast: How to License and Sell Your Content with Mitch Axelrod
In this episode, Melinda Emerson welcomes Mitch Axelrod to discuss the intricacies of intellectual property (IP) licensing for small businesses. Mitch shares his personal journey in the licensing field, offering insights into identifying and protecting IP effectively. They explore common pitfalls in licensing negotiations and provide practical tips to navigate these challenges.
Mitch Axelrod is a 45-year entrepreneur, speaker, trainer, advisor, and #1 Wall Street Journal, Barnes & Noble, and Amazon bestselling author. He has delivered 3,500 seminars, workshops, keynotes, and coaching clinics to more than a million people on business, entrepreneurship, sales, leadership, values, and intellectual property...2025-05-0820 minThe SmallBizChat PodcastThe SmallBizChat Podcast: If I Had to Do It All Over Again with Melinda Emerson
In this episode, Melinda Emerson kicks off with a warm welcome to The SmallBizChat and highlights National Small Business Week. She shares recent news affecting small businesses, then delves into strategies for growth, drawing on her 26 years of entrepreneurial experience. Melinda contrasts the startup processes of the past with today’s landscape and evaluates ownership options such as franchises and acquisitions. The discussion turns to thriving in challenging economies, focusing on recession-resilient sectors and the role of AI. Finally, Melinda outlines resources and support available for business owners, offering encouragement and insight.
Listen to the podcast be...2025-05-0117 min
The SmallBizChat PodcastHit It and Quit It with LaTanya White, Dov Gordon, and Anisha Robinson KeeysIn this episode, Melinda Emerson introduces a panel format featuring Dov Gordon, Dr. LaTanya White, and Anisha Robinson Keeys, who share their insights and experiences. The conversation highlights each guest’s favorite business books, offering listeners valuable recommendations to enhance their entrepreneurial knowledge.
Dr. LaTanya White is a pioneering thought leader in Wealth Equity and a trailblazing researcher dedicated to dismantling systemic barriers to economic advancement. As the founder of Concept Creative Group, a global professional development firm, she has spent over a decade empowering more than 10,000 Black entrepreneurs to build sustainable wealth. Recognized by the U.S. Departm...2025-04-2411 min
The SmallBizChat PodcastThe SmallBizChat Podcast: How to Recruit Your Dream Team with Anisha Robinson Keeys
In this episode, Melinda Emerson and Anisha Robinson Keeys delve into the challenges of talent acquisition for small businesses, emphasizing the growing trend of fractional talent. They discuss the importance of a structured hiring process and highlight the best platforms and assessments to enhance hiring decisions. The conversation touches on the role of AI in crafting job descriptions and the critical nature of effective onboarding.
Anisha Robinson Keeys is a Fractional Talent Acquisition Director with over a decade of expertise in helping businesses build high-performing teams. She specializes in identifying top talent, optimizing hiring processes...2025-04-1821 min
The SmallBizChat with Melinda EmersonHow to Franchise Your Business with Alicia MillerMelinda Emerson chats with Alicia Miller about her journey in franchising and key factors to consider when franchising a business. They discuss the steps to start, initial investments, setting franchise fees, and building a community within a franchise network.
Alicia Miller is the Managing Director of Emergent Growth Advisors. She helps new franchise brands launch strong from the start and also works with mid-stage brands seeking a private capital partner to accelerate enterprise growth. She’s also the author of the new book, Big Money in Franchising. For more information: https://www.emergentgrowthadvisors.com
(0:00) Introduction to the SmallBizChat po...2024-07-0318 min
My Amazon GuySteven Pope | Strategies for Your Amazon Business Success | SmallBizChat PodcastSteven Pope | Strategies for Your Amazon Business SuccessSTEVEN POPESteven Pope is the founder of My Amazon Guy, a marketing agency managing 300+ active brands. Steven is a best-selling author with his book “Amazon Selling Tips,” which hit the top business books lists on all of Amazon. Steven started his career as a TV reporter in Idaho then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven then created My Amazon Guy, an agency with 300+ employees on growing traffic and sales on Amazon. Steven not only o...2024-06-2318 minThe SmallBizChat with Melinda EmersonWhat Can We Do Post-Fearless Fund Case?Melinda Emerson discusses the Fearless Fund lawsuit, systemic inequities faced by black entrepreneurs, and alternative support methods for minority and women business owners. She also shares resources for grants, venture capital, angel investors, and corporate initiatives.
(0:00) Introduction and episode overview
(0:34) Importance of subscribing to the SmallBizChat podcast
(0:59) Introduction to the Fearless Fund case
(1:59) Details of the lawsuit against the Fearless Fund
(3:46) Historical context and systemic inequities faced by black entrepreneurs
(7:46) Alternative approaches to support minority and women entrepreneurs
(10:11) Resources for grants and nonprofit organizations
(11:27) Options for venture capital, angel investors, and crowdfunding
(12:40) Corporate and community initiatives supporting black entrepreneurs
(15:42) Sponsor...2024-06-1916 minThe SmallBizChat with Melinda EmersonHow to Get Regular Local Media Coverage with Mickie KennedyIn this episode, Melinda Emerson chats with Mickie Kennedy, founder of eReleases, about securing local press for small businesses. They discuss Mickie's journey, tips for effectively pitching to local media, common mistakes, and his best business advice. The episode concludes with a word from the sponsor, SmallBiz Lady Academy.
Mickie Kennedy is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 25 years in business. He is an expert at helping small businesses increase their visibility and credibility. He created eReleases to give small businesses access to the media and a national newswire—al...2024-05-2914 minThe SmallBizChat with Melinda EmersonHow To Be In Business For Yourself, Not By Yourself with Melinda EmersonIn this episode, Melinda discusses the role of teamwork and mastermind groups in business, shares tools for improving personal productivity, and offers tips on balancing business and child care. She talks about the importance of building a sales team, the value of mentors, and introduces the Small Biz Lady Academy.
(0:00) Introduction to the SmallBizChat Podcast
(1:00) Importance of Teamwork and Mastermind Groups in Business
(2:12) Enhancing Personal Productivity Using Tools
(4:12) Balancing Business and Child Care
(6:05) Building and Investing in a Sales Team
(9:46) The Value of Peer Groups, Mentors, and Business Coaches
(14:30) Introduction to the Small Biz Lady Academy
(17:29) Vision and Community Aspect...2024-05-0821 minThe SmallBizChat with Melinda EmersonHit It or Quit It with Angelic Williams and Aprelle DuanyIn this episode, Melinda Emerson welcomes Angelique Williams and Aprelle Duany for a lively discussion. They delve into their "Hit it and commit it" philosophy, share favorite business apps, and offer some old school marketing tips. The discussion wraps up with their best business book recommendations, including a favorite from Melinda.
Connect with Angelic Williams:
Angelic Williams is an Executive Consultant with J. Galt Finance. She is a creative Swiss Army knife, business consultant, business credit builder, and recovering perfectionist. With a diverse background spanning architecture, real estate, and entrepreneurship, she's built affordable housing, started numerous startups...2024-05-0112 minThe SmallBizChat with Melinda EmersonHow to Leverage AI to Grow Your Business with Aprelle DuanyIn this episode, Melinda Emerson talks with Aprelle Duany about the role of AI in businesses. They discuss Duany's journey into AI, practical applications, and the challenges encountered in its adoption. Also, they explore how AI improves customer experience and the importance of diversity and accessibility in AI development.
Aprelle Duany is a technology expert who brings a unique blend of creativity, leadership, and technological expertise to produce excellent results. Her robust skillset and unique experiences allow her to navigate complex business and technical landscapes, transform business operations, and champion impactful initiatives. She is an innovator and problem-solver with...2024-04-2419 minThe SmallBizChat with Melinda EmersonHit It or Quit It with Gloria Chou, Dan Stalp and Dave NewellIn this episode, Melinda engages in a panel discussion with Dave Newell, Gloria Chou, and Dan Stalp. They exchange views on their favorite podcasts and business apps, share old school marketing tips, and recommend best business books. The episode wraps up with a sponsor message and closing remarks.
Connect with Gloria:
Gloria Chou is an award-winning Small Business PR coach and host of the top-rated Small Business PR Podcast. Her untraditional yet proven PR methods that allow anyone to gain top-tier, earned media without needing to hire an agency, have industry connections, or any PR experience have...2024-04-0308 min
The Conscious LoopBlueprint for Navigating Successful Entrepreneurship: Key Strategies from America's #1 Small Business Expert - Melinda EmersonMy Free Gift to you - 20 minute guided journey and workbook to rewire your unconscious! Instant Download here !
In this episode, join us as we dive deep into the world of entrepreneurship with Melinda Emerson, affectionately known as "America's #1 Small Business Expert." With a legacy spanning over 25 years, Melinda shares her transformative journey from video production to becoming the beacon of small business wisdom she is today. Discover the pivotal moments, the shift from workaholism to meaningful leadership, and the core strategies that have kept her book "Become Your Own Boss in 12 Months" relevant through three editions and 14 years...2024-03-2639 minThe SmallBizChat with Melinda EmersonUnderstanding the Winning Mindset with Dan StalpIn this episode, Melinda Emerson and energetic entrepreneur Dan Staup delve into the importance of a winning mindset for small business owners. They discuss learning from failures, incorporating mindset into organizational culture, dealing with underperforming salespeople, and the significance of a transferable, repeatable sales process. Melinda shares insights on building a million-dollar brand.
Dan Stalp is known as an energized entrepreneur, a business mentor, and a popular local and national speaker. Dan is the award-winning owner of Sandler Training of Kansas City, a renowned business development, coaching, and sales training business. Dan specializes in working with presidents and owners...2024-03-2015 minThe SmallBizChat with Melinda EmersonGood Money Moves for 2024 with Karla UkmanIn this episode, Melinda Emerson and financial advisor Karla Ukman discuss the importance of financial planning for small businesses. They delve into strategies for funding startups, savings techniques, and making money work effectively during economic uncertainties. The conversation also touches on the significance of diversity and addressing money traumas in financial planning.
Karla Ukman is “not your father’s financial advisor.” She champions financial education and personalized strategies for women and historically excluded communities. Leading her own firm for over a decade, she ignites financial awareness and empowers clients to take charge of their money in ways that resonate with t...2024-02-1421 minThe SmallBizChat with Melinda EmersonHow to Get Started with Exporting with Melissa MuhammadIn this episode, I welcome guest Melissa Muhammad to discuss the importance of exporting for businesses, the role of the Department of Commerce, and understanding trade missions. We delve into the Step Grant Program, currency exchange risks, and expected outcomes from trade missions. Melissa shares her best business advice and introduces her venture, Black And Global Essentials.
Melissa Muhammad is a Global Business Expert and International Tax Attorney who specializes in helping international businesses operate worldwide. For over 20 years, she has traveled to numerous countries negotiating billion-dollar transactions and has trained tax officials in over 153 nations. Now, she helps...2024-02-0720 minThe SmallBizChat with Melinda EmersonKingdom-Centric Development with Dr. Angela PipersburghIn this episode, Melinda Emerson chats with Dr. Angela Pipersburgh about her journey as a spiritual leader and entrepreneur. They explore the influence of faith in business, discuss the balance between personal faith and professional decision-making, and examine the rise and impact of Christian entrepreneurs.
Dr. Angela Pipersburgh is a dynamic figure in the fields of spiritual leadership and entrepreneurship. She is renowned for her Kingdom-centric approach to personal and professional development. She has successfully established four innovative brands, including the Kingdom Chamber of Commerce, Kingdom Business School, Shaddai Marketing and Communications, and Kingdom Investors, all aimed at uplifting...2024-01-0319 minThe SmallBizChat with Melinda EmersonPerfecting Your Pitch with Precious L. WilliamsIn today's episode, Precious L Williams shares about how she had to learn how to pitch with her back against the wall and today. She has now won 13 National Elevator Pitch Championships, and shares with her clients, and with us, how we can improve our pitches. She talks with us about all things pitch related,
Precious L. Williams is The Killer Pitch Master! She is a 13th time National Elevator Pitch Champion. Along with helping women entrepreneurs and business leader, she’s also a top corporate sales trainer, helping sales teams to create killer communication skills, private messages, and un...2023-12-1415 min
The Practical Wealth ShowBuild Demand for Your Brand and Explode your Business and Profitability with Melinda EmersonCurtis interviews Melinda Emerson, known as "SmallBizLady," who is America's #1 Small Business Expert and a media spokesperson, influencer, and keynote speaker. She has been the CEO of Quintessence Group for over 24 years and has a marketing consulting firm that serves Fortune 500 brands targeting the small business market. Melinda also has an online school, SmallBizLadyUniversity.com, which teaches small business growth and online marketing skills. She has been a featured speaker in various media outlets, including The Wall Street Journal, The Washington Post, Forbes, Fortune, USA Today, MSNBC, CNBC, ABC News, Entrepreneur, Inc., Essence, and Black Enterprise. In 2021, HubSpot named...2023-07-2745 minThe SmallBizChat with Melinda EmersonCollecting the Cash with Dee BowdenIn this episode, Melinda Emerson chats with Dee Bowden about the common cash flow challenges small businesses face. They discuss the importance of sales and accounts receivable, strategies to avoid cash flow issues, and tips on preparing a proper invoice. Dee also shares her best business advice and the use of affirmations in the collection process.
(0:00) Introduction and Overview of SmallBizChat Podcast
(1:03) Announcement: "Become Your Own Boss" Online Course
(1:34) Cash Flow Challenges for Small Businesses
(3:25) Guest Introduction: Dee Bowden and her book "Collect the Cash"
(4:52) Importance of Sales and Accounts Receivable for Small Businesses
(7:24) Strategies to Avoid Cash Flow Issues
(10:19...2023-06-1417 min
Mastermind Your LifeEpisode 100 - Learn How To Become Your Own Boss with Melinda EmersonAre you tired of working a 9 to 5 and wants to focus in creating your DREAM business and becoming your OWN BOSS? Then get ready with us as in today's episode, we will be sharing you a MASTERMIND in how you can become your own boss this 2023!Today, we are joined by Melinda F. Emerson - known as the SmallBizLady. Melinda is an entrepreneur, professional speaker, small business coach and the author of Become Your Own Boss in 12 Months and host of SmallBizChat podcast. SmallBizLady, is America’s #1 Small Business Expert. In 2010, Forbes magazine named her as...2023-02-2831 min
The Art of Social MediaPart 2: Business Fundamentals, Short Form Video, and Video Marketing Trends with Melinda F. Emerson, President of SmallBiz Lady Enterprisehttps://open.spotify.com/episode/04RfUzTzEYhrtPIXExmTVqTo find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:WebsiteFacebook pageTwitterLinkedInYouTubeDon't forget to follow us so you never miss an episode!Learn more about Melinda F. Emerson:Melinda F. Emerson on LinkedInMelinda F. Emerson on InstagramMelinda F. Emerson on TwitterMelinda F. Emerson on TikTokMelinda F. Emerson on PinterestMelinda F. Emerson on YouTubeEpisode Resouces:Melinda F. Emerson’s WebsiteThe SmallBizChat PodcastTop 50 Lead Magnet Ideas EbookBecome Your Own Boss in 12 Months BookSubscribe, ra...2023-01-0427 minThe Art of Social MediaPart 2: Business Fundamentals, Short Form Video, and Video Marketing Trends with Melinda F. Emerson, President of SmallBiz Lady Enterprisehttps://open.spotify.com/episode/04RfUzTzEYhrtPIXExmTVqTo find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:WebsiteFacebook pageTwitterLinkedInYouTubeDon't forget to follow us so you never miss an episode!Learn more about Melinda F. Emerson:Melinda F. Emerson on LinkedInMelinda F. Emerson on InstagramMelinda F. Emerson on TwitterMelinda F. Emerson on TikTokMelinda F. Emerson on PinterestMelinda F. Emerson on YouTubeEpisode Resouces:Melinda F. Emerson’s WebsiteThe SmallBizChat PodcastTop 50 Lead Magnet Ideas EbookBecome Your Own Boss in 12 Months BookSubscribe, ra...2023-01-0427 min
The Art of Social MediaPart 1: Social Media and Small Business Success with Melinda F. Emerson, President of SmallBiz Lady EnterpriseTo find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:WebsiteFacebook pageTwitterLinkedInYouTubeDon't forget to follow us so you never miss an episode!Learn more about Melinda F. Emerson:Melinda F. Emerson’s WebsiteMelinda F. Emerson on LinkedInMelinda F. Emerson on InstagramMelinda F. Emerson on TwitterMelinda F. Emerson on TikTokMelinda F. Emerson on PinterestMelinda F. Emerson on YouTubeEpisode Resouces:Melinda F. Emerson’s WebsiteThe SmallBizChat PodcastTop 50 Lead Magnet Ideas EbookBecome Your Own Boss in 12 Months BookSubscribe, rate, and...2022-12-2821 minThe Art of Social MediaPart 1: Social Media and Small Business Success with Melinda F. Emerson, President of SmallBiz Lady EnterpriseTo find out more about SocialPilot and how we can give you everything you need to hit your social media marketing goals, visit our:WebsiteFacebook pageTwitterLinkedInYouTubeDon't forget to follow us so you never miss an episode!Learn more about Melinda F. Emerson:Melinda F. Emerson’s WebsiteMelinda F. Emerson on LinkedInMelinda F. Emerson on InstagramMelinda F. Emerson on TwitterMelinda F. Emerson on TikTokMelinda F. Emerson on PinterestMelinda F. Emerson on YouTubeEpisode Resouces:Melinda F. Emerson’s WebsiteThe SmallBizChat PodcastTop 50 Lead Magnet Ideas EbookBecome Your Own Boss in 12 Months BookSubscribe, rate, and...2022-12-2821 min
Speaking to InfluenceMelinda Emerson, Small Biz Lady: Meaningful Networking and Conveying ConfidenceThis week Melinda Emerson shares how to communicate effectively as a small business owner. Listen in as Laura and Melinda discuss strategies for managing others, making the most of networking events, and how to handle your inner critic. Melinda also reveals key characteristics every entrepreneur needs to create a sustainable business. Here are a few things you’ll learn during this conversation: How to adjust your communication style for different employees Qualities to look for in potential business relationships The most expensive fears that are costing you business deals How to delegate through communication The...2022-12-2035 min
Leadership LIVE @ 8:05! Podcast - Talking Small BusinessWhy Now Is A Great Time To Become Your Own Boss - Talking Small Business with Melinda EmersonMelinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is a bestselling author, keynote speaker, marketing expert, and business coach. As CEO of Quintessence Group, her marketing consulting firm serves Fortune 500 brands that target the small business market. Her advice is widely read, reaching more than 3 million entrepreneurs each week online. She has an online school www.smallbizladyuniversity.com and hosts The Smallbizchat Podcast. She is the bestselling author of Become Your Own Boss in 12 Months, Revised and Expanded.
Every Tuesday evening on Leadership LIVE @ 8:05! - Talking Small Business, your host Andrew Frazier is joined by expe...2022-03-3155 minThe SmallBizChat with Melinda EmersonManaging the Stress of Building a Business with Michelle RosenthalIn this episode, Melinda Emerson chats with trauma recovery specialist, Michelle Rosenthal. They discuss the impact of stress on small business owners, identifying stress triggers, and strategies for managing chronic stress. The conversation also covers mindfulness, work-life balance, setting boundaries, and integrating self-care into a busy schedule. Michelle shares her business advice, favorite podcast and app, and marketing tips.
(0:00) Introduction and mission of the SmallBizChat podcast
(1:29) Guest introduction: Michelle Rosenthal, trauma recovery specialist
(2:14) Discussion on stress in small business ownership and effects on mind, body, and spirit
(6:05) Identifying stress triggers and strategies to manage chronic stress
(11:55) Mindfulness strategies for stress...2022-03-0225 minThe SmallBizChat with Melinda EmersonLeveraging LinkedIn for Corporate Contracts with Liz J. SimpsonIn this episode, Melinda Emerson chats with Liz J. Simpson about the Big Money Movement and effective LinkedIn strategies for B2B sales. They discuss common LinkedIn mistakes, the importance of clear positioning, and how to utilize marketing assistance on the platform. They also share business advice, favorite apps, and recommended books.
(0:00) Sponsor: Amazon and Introduction
(1:16) Mission and Goals of The SmallBizChat Podcast
(2:48) Guest Introduction: Liz J. Simpson and the Big Money Movement
(5:30) Effective LinkedIn Strategies for B2B Sales
(10:39) Sponsor: Small Biz Lady University
(11:54) Common LinkedIn Mistakes and the Importance of Clear Positioning
(14:35) Utilizing Marketing Assistance on LinkedIn
(16:25) Best...2022-02-1619 minThe SmallBizChat with Melinda EmersonBusiness Success Mindset with Kirsten FranklinIn this episode, Melinda Emerson welcomes Kirsten Franklin to discuss the importance of mindset in business success. They delve into taking personal responsibility, reframing negative self-talk, and learning from failures. Kirsten shares her best business advice and a favorite book recommendation. Melinda concludes with her wisdom on the absence of losing in business.
(0:00) Sponsor: Amazon
(0:25) Introduction of Melinda Emerson and SmallBizChat podcast
(1:35) Guest Introduction: Kirsten Franklin
(3:25) The Role of Mindset in Business Success
(6:14) Taking Responsibility for Your Own Reality
(8:55) Reframing Negative Self-Talk
(10:07) Embracing and Learning from Failures
(11:12) Kirsten's Best Business Advice
(13:02) Favorite Business Books: A Recommendation from Kirsten Franklin
(13:36) Melinda's...2022-02-0214 minThe SmallBizChat with Melinda EmersonGrow Your Solo Business with Ramon RayIn this episode, Melinda Emerson talks with guest Ramon Ray about the rise of solo entrepreneurship and the gig economy. They discuss strategies for building a million-dollar solo business and offer financing tips for scaling. Ramon introduces his book "Grow Your Solo" and they share common mistakes and time management advice for solo business owners. Recommended reading is 'Profit First' by Mike McCallert.
(0:00) Introduction and discussion with guest Ramon Ray
(1:22) Brief overview of SmallBizChat podcast
(2:50) Discussion on the rise of solo entrepreneurship and gig economy
(6:08) Introduction to Ramon Ray's book "Grow Your Solo" and tips for growing a solo business
(8:56...2022-01-2620 minThe SmallBizChat with Melinda EmersonBuilding a Strong Brand Voice with Ross KimbarovskyIn this episode, Melinda Emerson chats with Ross Kimbarovsky, the founder of Crowdspring. They delve into the significance of understanding brand building, the steps to create a brand strategy, and the role of SWAT analysis in identifying brand types. They also discuss the importance of a unique selling proposition and staying updated on branding trends.
(0:00) Introduction to the SmallBizChat podcast with Melinda Emerson
(2:12) Guest Introduction: Ross Kimbarovsky, founder and CEO of Crowdspring
(2:46) Importance of Understanding Brand Building
(3:45) The Six Steps to Build a Brand Strategy
(5:25) Different Brand Types and the Role of SWAT Analysis
(7:03) The Importance of a Unique Selling...2021-12-3012 minThe SmallBizChat with Melinda EmersonMaking Meaningful Connections Online with Phil GerbyshakIn this episode, Melinda Emerson and guest Phil Gerbyshak discuss strategies for making online connections, leveraging LinkedIn for sales leads, and the importance of interaction in content distribution. They delve into the concept of capital 'C' connections and share insights on content strategy, including the role of video and 'hunting'.
(0:00) Introduction to the SmallBizChat podcast and guest Phil Gerbyshak
(1:39) Strategies for making online connections: The three I's and common mistakes
(5:41) Leveraging LinkedIn for sales leads and building relationships
(10:17) The difference between a connection and a capital C connection and when to ask for business
(13:58) Wrap up, final thoughts, and the...2021-12-2916 min
Marketing The InvisibleHow to Leverage the #1 Sales Channel – In Just 7 Minutes with Melinda Emerson
Find out what really is the source of all your problems as a small business and it’s not what you thought it is
Learn why nurturing existing customers is better than constantly starting up a new business
Practice recession-proofing you and your business and how this magic of action could help you a ton
Resources/Links:
Wanting to Step Up Your Business but Always Seem to be Failing? Learn more about the promising advantages of recession-proofing you and your business and how you can do it: succeedasyourownboss.com
Summary
Have...2021-11-1508 min
Mike Up In Your Business Podcast with Mike MichalowiczEp 86: Small Business Success with Melinda EmersonMelinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is a bestselling author, keynote speaker, marketing expert, and business coach. As CEO of Quintessence Group, her marketing consulting firm serves Fortune 500 brands that target the small business market. She has an online school www.smallbizladyuniversity.com and hosts The Smallbizchat Podcast. She is the bestselling author of Become Your Own Boss in 12 Months, Revised and Expanded. Websites and Handles:www.smallbizladyuniversity.com
2021-11-0831 min
7 Marketing Basics with Cindy ZDo Less Marketing & Sell More - Cindy Z's Interview with SmallBizLady Melinda EmersonIn Episode 4, Cindy Z is interviewed by Melinda Emerson, the SmallBizLady, on her podcast, SmallBizChat.Connect with Melinda Emerson: https://www.linkedin.com/in/melindaemersonListen to and follow Melinda's podcast, SmallBizChat: https://succeedasyourownboss.com/sbcpodcastGet Cindy Z's free Marketing Masterplan by texting BIZ to 1-530-203-5703.Listen to this episode to learn:The top marketing tips in Cindy Z's book, 7 Marketing BasicsWhy you should use marketing automationBest social media practicesHard lessons Cindy has learned in her entrepreneurial careerGet in touch with Cindy Z: https://www...2021-09-2928 minThe SmallBizChat with Melinda EmersonBecome Your Own Boss - Revised and ExpandedIn this episode, Melinda Emerson announces her new book and discusses the evolution of marketing and strategic ad buying. She covers updated chapters in "Become Your Own Boss in 12 Months" and emphasizes the importance of customer retention, introducing the tool, Ruby. She also discusses book launch bonuses, exclusive webinars, and introduces the website succeedasyourownboss.com. Expert insights on entrepreneurship and small business management are shared, followed by a Q&A session. The episode concludes with a preview of the next episode.
(0:00) Introduction and host Melinda Emerson's new book announcement
(2:25) Evolution of marketing and strategic thinking in ad buying
(4:44) Discussion on...2021-09-0815 minThe SmallBizChat with Melinda EmersonThe Crypto 411: How Cryptocurrency is Changing Business with Sonia DumasIn this episode, Melinda Emerson and guest Sonia Dumas delve into the world of cryptocurrency. They discuss Dumas' journey, how to get started, the rules of buying and selling, and its impact on traditional investments. They also highlight the importance of a diverse portfolio and how to safeguard against potential scams.
(0:00) Introduction to the SmallBizChat podcast and guest Sonia Dumas
(5:28) Sonia Dumas shares her journey into cryptocurrency and explains how it works
(9:25) Getting started with cryptocurrency: advice and precautions
(14:00) Rules of buying and selling crypto and comparing it to traditional investments
(16:55) Discussing the impact of mass adoption of crypto and...2021-08-2540 minThe SmallBizChat with Melinda EmersonLeveraging Outside Vendors to Boost Your Business with Sharie HendricksIn this episode, Melinda Emerson interviews Sharie Hendricks, founder of Laguna Candles. They discuss Sharie's journey, the ups and downs of running a family business, and the impact of the pandemic. Sharie also shares how Ruby, a lead management system, transformed her business and offers advice to fellow entrepreneurs. The episode wraps up with Sharie's top business resources and a book recommendation.
(0:00) Introduction of Sharie Hendricks and her business, Laguna Candles
(1:24) Introduction to the SmallBizChat Podcast
(3:12) Melinda's personal experience with Laguna Candles and Sharie's origin story
(5:37) The challenges and benefits of a family-run business
(7:20) Sharie discusses the value proposition and...2021-07-2126 minThe SmallBizChat with Melinda EmersonMarketing Mess to Brand Success with Scott Jeffrey MillerIn this episode, Melinda Emerson chats with Scott Jeffrey Miller about his transition from corporate life to entrepreneurship and his new book, 'Marketing Mess.' They delve into small business marketing, discussing challenges, the importance of a niche focus, and cash flow. Scott also shares the best business advice he's received and his favorite business resources.
(0:00) Introduction and conversation with guest, Scott Jeffrey Miller
(1:14) Overview of SmallBizChat podcast
(6:43) Scott's transition from corporate to entrepreneurship and his new book, Marketing Mess
(9:37) Small business marketing: Challenges, obstacles, and the importance of niche focus
(14:32) Sponsor: Melinda Emerson's book offer
(16:09) Scott's biggest marketing mess...2021-07-0725 minThe SmallBizChat with Melinda EmersonWhen You Hate Your BusinessIn this episode, Melinda Emerson discusses the realities of falling out of love with your business, the struggles of entrepreneurship, and the importance of relationships in a work environment. She also offers advice on balancing business and family life, improving profitability, and the significance of measuring business performance. The episode concludes with tips on website optimization and an introduction to the "Fix Your Business" master class.
(0:00) Introduction and welcome to the SmallBizChat podcast
(1:28) Discussion on falling out of love with your business and Melinda's personal experience
(3:06) Challenges and sacrifices in the early stages of entrepreneurship
(6:16) The struggles, stress, and health...2021-06-3024 minThe SmallBizChat with Melinda EmersonBoost Your Small Business Cash Flow with Eliot BuchananIn this episode, Melinda Emerson converses with Eliot Buchanan, co-founder of Plastiq. They discuss Plastiq's founding story, the state of small businesses in 2021, and strategies for financial management. They also provide funding advice for struggling businesses, predict future trends, and address the year's challenges. Buchanan shares his favorite business resources in a personal segment.
(0:00) Introduction to the SmallBizChat podcast and overview of the episode's topics
(2:30) Introduction of guest, Elliot Buchanan, and his company Plastiq
(3:00) Founding story and mission of Plastiq
(4:12) State of small business in 2021 and importance of optionality
(6:35) How to take more control of your money as a small...2021-02-2520 minThe SmallBizChat with Melinda EmersonGetting Your Back Office Tight with Dee Taylor-JolleyIn this episode, Melinda Emerson chats with business consultant Dee Taylor-Jolley. They explore Dee's transition from teaching to consultancy, the significance of back office structure in small businesses, and understanding business strengths and weaknesses. Also discussed are strategies for hiring and training the right support staff. The episode wraps up with a nod to Melinda's book and blog.
(0:00) Introduction to the SmallBizChat podcast and guest Dee Taylor-Jolley
(1:42) Background and role of Dee Taylor-Jolley in business consultancy
(2:42) Transition from teaching to business consultancy
(4:06) The importance of back office structure in small businesses
(6:06) Understanding strengths and weaknesses in business
(9:56) Sponsor: Melinda Emerson's...2021-01-2016 minThe SmallBizChat with Melinda EmersonKeeping Your Business Finances Strong with Nicole SnowIn this episode, Melinda Emerson welcomes guest Nicole Snow, discussing her journey to social entrepreneurship, the secret to her business success, and her commitment to social entrepreneurship. They delve into strategies to drive online sales, the role of online ads, and the impact of contests on small businesses. The episode concludes with their favorite business books.
(0:00) Introduction to the SmallBizChat with Melinda Emerson and guest Nicole Snow
(1:27) Nicole Snow's background, business description and journey to social entrepreneurship
(5:56) The secret to Nicole's business success and financial management strategies
(8:43) Nicole's commitment to social entrepreneurship and its impact on her business
(10:52) Sponsor: Melinda...2020-11-1816 minThe SmallBizChat with Melinda EmersonHelping Your Remote Team Perform Better with Jennifer LeakeIn this episode, Melinda Emerson is joined by HR expert Jennifer Leake. They discuss strategies for managing remote workers, using people analytics, and establishing communication expectations. Leake also shares her favorite resources, recommends her book "Who Moved My Cheese?" and provides an old school marketing tip.
(0:00) Introduction and SmallBizChat's mission
(1:17) Guest introduction: Jennifer Leake, HR expert and CEO of Assessment Pros
(2:02) Discussion: Managing remote workers and strategies for success
(8:48) Topic: Using people analytics to evaluate remote employees
(10:49) Sponsor: Commercial break
(11:50) Discussion: Zoom meeting protocols and remote workers' etiquette
(14:16) Topic: Managing communication expectations with remote workers
(15:26) Guest's recommendations: Favorite podcast, business...2020-10-2818 minThe SmallBizChat with Melinda EmersonLeadership Strategies During the Coronavirus Pandemic with Andrew Andrews-RamirezIn this episode, Melinda Emerson chats with Andrew Andrews-Ramirez about his entrepreneurial journey, the role of veterans in business, and the challenges of reopening businesses during COVID-19. They delve into crisis leadership, honest communication, and applicable military lessons. The episode concludes with resources for veteran entrepreneurs and Andrew's recommendations.
(0:00) Introduction to the SmallBizChat Podcast with Melinda Emerson
(0:31) Guest Introduction: Andrew Andrews-Ramirez's Entrepreneurial Journey
(2:11) Overview of Andrew's Business and Role of Veterans in Business
(3:52) Challenges and Solutions in Reopening Businesses During COVID-19
(6:42) Leadership and Safety Decisions in Times of Crisis
(8:39) The Role of Honest Communication in Business Survival
(10:25) Military Lessons Applicable...2020-10-0718 minThe SmallBizChat with Melinda EmersonUnderstanding PPP Loans with Dawn BrolinIn this episode, Melinda Emerson chats with guest, Dawn Brolin, an expert in small business finance. They discuss the importance of cash and PPP loans during Covid-19, offer organizational tips for accounting and document management, and explore SBA 7a loan and PPP loan forgiveness. They also delve into post-COVID financial management, the role of banks, election impacts on businesses, and advice for freelancers. The episode concludes with a discussion on the effects of COVID on African American businesses and resources for businesses.
(0:00) Introduction and welcome to SmallBizChat
(1:45) Guest introduction: Don Bollin's experience and expertise
(2:06) Importance of cash and PPP loans...2020-09-1631 min
GlobalEdgeTalkMelinda Emerson: America's #1 Small Business Expert on What You Can Do to Save Your Business After COVID-19Melinda F. Emerson, SmallBizLady, is America’s #1 Small Business Expert. She has been a thriving entrepreneur for nearly 20 years and is an internationally known keynote speaker and expert on small business development and social media marketing.
She publishes a resource blog www.succeedasyourownboss.com. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. A pioneer in social media marketing, she is the creator and host of #Smallbizchat, the longest running live chat on Twitter for small business owners. Forbes magazine named her the #1 woman for entrepreneurs to follow on...2020-09-0827 minThe SmallBizChat with Melinda EmersonNine Secrets for Effective Sales Copy with Sean McCoolIn this episode, Melinda Emerson chats with Sean McCool about maximizing website profitability. They delve into the three key components of a marketing campaign, explore various email templates for sales, and discuss the use of sales funnels. The episode also includes tips on hiring the right copywriter, old-school marketing advice, and an introduction to the Rev app. A giveaway contest is also announced.
(0:00) Introduction and guest background: Sean McCool
(1:30) Making big money with your website
(3:13) Three components of any marketing campaign: Copy, offer, audience
(7:20) Different types of email templates for sales
(11:55) SmallBizChat podcast giveaway contest announcement
(14:39) Utilizing sales funnels for...2020-08-2620 minThe SmallBizChat with Melinda EmersonSmall Business Taxes Made Easy with Eva RosenbergIn this episode, Melinda Emerson and tax expert Eva Rosenberg discuss key topics on business tax including deadlines, hiring professionals, new laws, and deductions. They also explore special benefits for gig workers, overlooked tax expenses, and health insurance considerations for small business owners. The conversation extends to gift-giving, favorite business apps, and book recommendations for entrepreneurs.
(0:00) Introduction to the SmallBizChat podcast and guest Ewa Rosenberg
(1:40) Key points on business tax deadlines and hiring tax professionals
(5:08) Overview of the new tax law and qualified business income deduction
(9:17) Insight on tax extensions and special benefits for gig workers
(12:39) Sponsor message
(13:50) Discussion on...2020-07-0120 min
Shift by Alberta InnovatesShift talks with Melinda Emerson and Craig Elias about starting a small businessSend us a textIn this episode we take a deep dive into starting a business with Innovation Rodeo keynote speaker and best selling author Melinda Emerson and Bow Valley College's Chiu School of Business Entrepreneur-in-Residence Craig Elias.Melinda and Craig will share their insights on business: how to start one, pitch one, build networks/supports and move toward success. BiosMelinda F. Emerson twitter.com/SmallBizLadyMelinda, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business develo...2020-06-2244 minThe SmallBizChat with Melinda EmersonJane Atkinson on Becoming a Wealthy SpeakerIn this episode, Melinda Emerson is joined by Jane Atkinson, a leading figure in the speaking industry. They discuss the steps to becoming a professional speaker, understanding speaking fees, and the role of a book in a speaker's career. They also explore various revenue models for speakers, including branded events and retreats, and provide tips for rejuvenating a seasoned speaker's career. Jane shares her top business recommendations.
(0:00) Introduction and mission of the SmallBizChat Podcast
(1:29) Guest introduction: Jane Atkinson and her role in the speaking industry
(3:13) Steps to becoming a professional speaker and the importance of strategy
(6:27) Understanding speaking fees and...2020-06-1720 minThe SmallBizChat with Melinda EmersonAfrica: The Continent of Opportunities with Thelma EkiyorIn this episode, Melinda Emerson chats with Thelma Ekiyor about her entrepreneurial journey, the challenges faced by women entrepreneurs globally, and the difficulties of starting businesses in Africa. They explore alternative lending solutions and discuss an upcoming funding event in Nigeria. Ekiyor also shares her favorite business book.
(0:00) Introduction to the SmallBizChat podcast and episode focus
(1:47) Guest Introduction: Thelma Ekiyor’s entrepreneurial journey
(3:40) Challenges and barriers faced by women entrepreneurs worldwide
(5:43) Difficulties and solutions for starting businesses in Africa
(8:34) Alternative lending solutions for businesses
(10:26) Upcoming funding event in Nigeria
(11:32) Thelma Ekiyor's favorite business book
(12:21) Conclusion and closing remarks by Melinda Em...2020-06-0313 minThe SmallBizChat with Melinda EmersonExporting Like an Expert with Laurel DelaneyIn this episode, Melinda Emerson welcomes guest Laurel Delaney to discuss exporting, particularly to China. They explore the use of Alibaba for business, federal resources for exporting, and building brand awareness in China. The episode concludes with a World Entrepreneur Day discussion and upcoming SmallBizChat on Twitter.
(0:00) Introduction and Welcome by Melinda Emerson
(1:35) Conversation with Guest Laurel Delaney on Exporting
(2:27) Advice and Barriers to Exporting to China
(5:14) Using Alibaba for Business in China
(10:40) Sponsor: Melinda Emerson's Book Promotion
(11:28) Federal Resources for Exporting and Popular Products for Chinese Market
(14:30) Building Brand Awareness in China
(15:37) World Entrepreneur Day Discussion with Laurel Delaney
(16:15...2020-05-2016 minThe SmallBizChat with Melinda EmersonHow to Dominate the Market with Lethia OwensIn this episode, Melinda Emerson introduces guest Lethia Owens, a market domination strategist. They delve into current online marketing trends and the importance of a unique value proposition. Lethia shares her favorite business tools, tips, resources, and underscores the need for regular communication with your market.
(0:00) Introduction to the SmallBizChat podcast
(0:31) Introduction of guest, Lethia Owens
(0:56) Lethia Owen’s background and market domination strategies
(4:16) Current trends in online marketing
(7:19) The role of a unique value proposition in business
(9:48) Sponsor: Melinda Emerson's 3-day business intensive
(10:49) The importance of regular communication with your market
(13:07) Lethia Owen’s favorite business tools and tips
(14:20) Leth...2020-05-1315 minThe SmallBizChat with Melinda EmersonThe Freedom Formula with David FinkelIn this episode, Melinda Emerson and guest David Finkel discuss the concept of a "Focus Day", overcoming challenges in the time and effort economy, and building strategic depth in business. They also delve into effective task management, work-life balance, and time management strategies. The episode concludes with a quickfire question round with David Finkel.
(0:00) Introduction to the SmallBizChat with Melinda Emerson and guest, David Finkel
(2:04) Working Smarter, Not Harder: The Concept of a "Focus Day"
(6:45) Overcoming the Five Chains in the Time and Effort Economy
(9:13) Building Strategic Depth in Business and Improving Communication Filters
(11:40) Sponsor: Melinda Emerson's book, "Fix Your...2020-04-2919 minThe SmallBizChat with Melinda EmersonWhere Can I Get Some MoneyIn this episode, Melinda Emerson shares strategies for saving money and seeking investments for small businesses. She discusses the importance of pitch competitions, crowdfunding campaigns, and compelling giveaways. Melinda also covers the evaluation of business models, understanding loan terms, and the risks of hard money loans. Other topics include managing credit lines, separating personal and business finances, and setting up different banking accounts. The episode wraps up with Melinda's money rules and an action point for the week.
(0:00) Introduction to the SmallBizChat Podcast with Melinda Emerson
(2:03) Strategies to save money and seeking investments for your small business
(4:44) The role and...2020-02-1220 min
Multifamily InsightsSecrets to Grow a Small Biz with Melinda EmersonGrowing a small business is challenging. Most entrepreneurs struggle with time and/or money in the early years. When Melinda Emerson launched her business, she realized there were no resources available to aid her on her journey.Eventually, she decided to change this for others and wrote her first book, Become Your Own Boss in 12 Months. The book went on to become an international #1 bestseller. Melinda, also known as the Small Biz Lady has amassed over 300,000 followers on Twitter for her willingness to assist others with the tips she has learned along the way. In this episode, Melinda shares...2020-01-0339 minThe SmallBizChat with Melinda EmersonBecoming a Celebrity CEO with Ramon RayIn this episode, Melinda Emerson is joined by Ramon Ray to discuss personal branding and its impact on sales. They delve into building a brand from scratch, creating shareable content, and the power of video in brand establishment. They also discuss various video production methods for professional results.
(0:00) Introduction to the SmallBizChat podcast with Melinda Emerson and guest Ramon Ray
(1:31) Becoming a Celebrity CEO: Boosting Sales through Personal Branding
(6:05) Building Your Brand and Fanbase from Scratch
(9:20) Generating Shareable and Useful Content
(12:03) Sponsor: Melinda Emerson's book "Fix Your Business"
(12:26) The Power of Video: Establishing and Growing Your Brand
(14:37) Selecting the Right...2020-01-0116 minThe SmallBizChat with Melinda EmersonOptimize Your Sales Process with Alice HeimanIn this episode, Melinda Emerson is joined by sales expert, Alice Heiman. They discuss the challenges small businesses face in generating consistent sales, the importance of setting sales goals, and effective lead generation strategies. Alice also sheds light on networking, personal branding, and key factors to consider when hiring a salesperson, including job description, personality fit, and cultural fit. They also delve into compensation structures for salespeople.
(0:00) Introduction to the SmallBizChat podcast and Melinda Emerson
(1:13) Guest Introduction: Alice Hyman and her expertise in sales
(2:22) Challenges in generating consistent sales for small businesses
(6:04) Importance and breakdown of sales goals for small...2019-12-1821 minThe SmallBizChat with Melinda EmersonBeware of New Business BarbieIn this episode, Melinda Emerson discusses the role of a business coach in small businesses. She provides tips on verifying a coach's credibility, understanding their role, and pitfalls to avoid. She further highlights the importance of being coachable, doing homework before hiring, and setting objectives. Lastly, she warns against inexperienced coaches.
(0:00) Introduction to the SmallBizChat Podcast
(1:59) Verifying a Business Coach's Credibility
(3:40) Understanding the Role and Necessity of a Business Coach
(7:16) Pitfalls to Avoid When Engaging with Business Coaching
(9:37) Hiring the Right Coach for Your Business
(13:02) The Importance of Being Coachable and Committed
(14:52) Doing Homework Before Hiring a Coach
(15:39) Setting Objectives...2019-11-2718 minThe SmallBizChat with Melinda EmersonWhy Small Businesses FailIn this episode, Melinda Emerson discusses why small businesses fail, the importance of niche targeting, and the roles of accountants and lawyers. She also explores the necessity of business plan reviews, hiring strategies, and overcoming fear of selling. The impact of relationships on business, the resource plug, and the action point of the week are also highlighted.
(0:00) Introduction and SmallBizChat podcast giveaway contest announcement
(1:10) Topic Overview: Reasons why small businesses fail
(4:01) Transition to marketing consulting and business evolution
(9:13) The importance of niche targeting and customer retention
(13:15) The role of accountants and lawyers in small businesses
(15:56) The necessity of business plan...2019-07-1930 minThe SmallBizChat with Melinda EmersonSmallBizChatIn this episode, Melinda Emerson discusses the challenges and goals in small business, emphasizing on personal growth and work-life balance. She shares insights from guests about their visions and creates an interactive environment for listener engagement. The episode concludes with a discussion on digital expansion.
(0:00) Introduction and podcast launch
(1:13) Challenges and goals in small business
(2:25) Personal growth and work-life balance
(3:15) Guest contributions and vision for listeners
(4:31) Listener interaction and content variety
(5:37) Digital expansion and podcast conclusion
2019-06-2806 min
Exclusive Multiplicity: Highlighting the Adventures of a Serial EntrepreneurThe Adventures of Inspiration: SmallBizLady’s 11 Bible Verses Small Business Owners Need in 2011This week’s podcast episode is entitled “The Adventures of Inspiration: SmallBizLady’s 11 Bible Verses Small Business Owners Need in 2011”.One of my favorite blogs is that of Melinda Emerson (Twitter’s SmallBizLady and host of #SmallBizChat, Wednesdays at 8PM ET on Twitter). It’s located at succeedasyourownboss.com, and each day of the week it provides an informative blog post for small business owners and solo-entrepreneurs with the goal of ending small business failures.Last we...2011-04-1300 min