Shows
The brndBrief PodcastHow to Build a Marketing Function From Scratch in Healthcare While Managing Dual Brand IdentitiesIn this episode, Michele Hart, Director of Marketing and Communications at BostonSight, shares how she built a marketing function from the ground up for a unique nonprofit healthcare organization that operates both clinical services and commercial product lines. Michele discusses the strategic challenge of managing brand identity across multiple business verticals while serving diverse audiences including patients, medical practitioners, and donors.The conversation covers innovative campaign strategies, measurement approaches for specialized industries, and the importance of regularly reassessing organizational mission and vision.
2025-08-2120 minThe brndBrief PodcastHow to Prove B2B Marketing ROI with Customer Storytelling and DataIn this episode of The brndBrief Podcast, guest Amberly Dressler, VP of Corporate Marketing at isolved, shares how isolved developed their "People Heroes" brand positioning to elevate HR, payroll, and benefits professionals who were often seen as compliance-focused rather than strategic contributors. Amberly provides key insights on their customer storytelling approach, which analysts have called ‘the kings of customer storytelling’ and how they've evolved their events strategy based on direct customer feedback. Key points include:📌 is...
2025-08-1417 minThe brndBrief PodcastHow to Transform an Entire Industry Category While Building a $300M BrandIn this episode of The brndBrief Podcast, newest guest Gabrielle Richards, Brand Director at Trafilea/Shapermint, a tech e-commerce group that has built an ecosystem of empowering brands including Shapermint, Truekind, and The Spa Dr., discuss how Shapermint transformed the shapewear industry by shifting the conversation from shame to body confidence while growing to 12 million customers. The conversation covers Trafilea's proprietary AI tools for creative development and the challenge of maintaining authentic storytelling at scale. Key points include:📌 Brand guidelines become critical when teams are...
2025-08-0725 minThe brndBrief PodcastHow to Market “Unsexy” Industries into $100M OpportunitiesIn this episode of The brndBrief Podcast, Melinda Joseph, VP of Marketing & Communications at InVitro Capital, shares insights on how InVitro Capital functions as a venture studio, operating in the space between venture capital and private equity - with a focus on building startups in a capital-efficient way. Melinda discusses her role in marketing and brand positioning for both the venture studio and its portfolio companies. Key points include:📌 The venture studio model creates a "de-risked" approach to building startups with central resources, focusing on p...
2025-03-2722 minThe brndBrief PodcastHow to Scale a Heritage Beauty Brand from Family Recipe to Mass Retail: Lessons from Chéribé Beauty's Journey from Chad to TargetIn this episode of The brndBrief Podcast, newest guest Salwa Petersen, CEO and Founder of Chéribé Beauty, a clean salon-grade haircare brand focused on textured hair. Salwa shares her journey from Chad to Harvard, where traditional beauty wisdom from her homeland inspired her to create an innovative haircare line featuring the proprietary Chébé Complex™. Their conversation explores Target's recent DEI initiative changes and the importance of maintaining authentic connections with core customers during retail expansion.Key points include:📌 Chéribé Beauty prioritizes scientific...
2025-02-2717 minThe brndBrief PodcastHow to Build Brand Trust Through Authentic StorytellingIn this episode of The brndBrief Podcast, Kelli Kelley sits down with Nikkia Adolphe, Co-Founder and Head of Strategy of BrandSavor Media + Marketing, a strategic marketing and communications consultancy focused on brand storytelling. This conversation explores successful brand reinvention strategies, the role of cultural relevance in storytelling, and the importance of maintaining consistent brand values.Key points include:📌 Effective brand storytelling requires moving from transactional marketing to narrative-driven branding.📌 Successful brand reinvention requires building consistent narratives over time r...
2025-02-2027 minThe brndBrief PodcastHow to Create a LinkedIn Strategy That Actually Works in 2025In the second season of The brndBrief Podcast, host Kelli Kelley discusses LinkedIn marketing strategies for B2B companies in 2025. The discussion challenges outdated approaches to thought leadership, revealing that 82% of companies are still using playbooks from 2022 — providing actionable insights on evidence-based storytelling, hyper-personalized content creation, and employee influencer engagement.Key points include:📌 Modern thought leadership requires evidence-based storytelling backed by real case studies and data, with one featured SaaS company seeing a 37% jump in engagement after shifting from generic tips to detailed migration stories and challenges.
2025-02-0609 minThe brndBrief PodcastHow to Transform Marketing from a Cost Center to a Strategic Driver: Insights from Allyson Burroughs, Founder of Holt Whitley ConsultingIn this episode of The brndBrief Podcast, our newest guest Allyson Burroughs, Founder of Holt Whitley Consulting, LLC, shares insights from her extensive career in B2B and B2G marketing, emphasizing the importance of aligning marketing strategies with overarching business goals. The discussion explores the evolution of marketing in the digital age, the role of brand building, and the critical skills needed for marketing professionals in the coming years.Key points include:📌 Marketing initiatives must be firmly anchored to business strategy rather than chasing trendy tactics - l...
2024-12-1925 minThe brndBrief PodcastHow to Build a Media Empire with Heart: From Church Speech to Digital Publishing Pioneer with Dr. Stefany JonesIn this episode of The brndBrief Podcast, we sit down with Dr. Stefany Jones, founder and CEO of Hustle Mama Magazine. Dr. Jones shares her remarkable 24-year journey from writing a book inspired by Proverbs 31 to building a multimedia empire that includes a magazine, university, podcast, radio platform, and app. She discusses how being a single mother and executive with multiple side hustles shaped her brand's mission to empower women globally. The conversation explores the evolution of women's media, the balance between technology and human connection, and her strategic approach to building organic audience engagement.
2024-12-1235 minThe brndBrief PodcastHow to Create Lasting Impact Through Hybrid Art Experiences: A Conversation with Could Be Pretty Cool’s Kacie LuadersIn this episode of The brndBrief Podcast, we sit down with Kacie Luaders, founding producer of Could Be Pretty Cool, an audio production company specializing in arts, entrepreneurship, and innovation content. Kacie shares how the company emerged during the 2020 pandemic as a response to the surge in podcast creation and corporate support for independent creators. The conversation explores how Could Be Pretty Cool evolved from theatrical sound design roots to producing content for nonprofits and universities, while examining the changing landscape of arts and cultural experiences. Key Points:
2024-12-0520 minThe brndBrief PodcastHow to Build a Stronger Brand with AI, Simplicity, and Internal Alignment - Insights from Joe WeinlickIn this episode of The brndBrief podcast, we speak with Joe Weinlick, CMO/Strategist of WeinlickWorks, about evolving brand strategy trends and effective marketing approaches. Joe shares insights from his extensive experience working with both large corporations like Microsoft and smaller clients through his fractional CMO services. The conversation explores how brand strategies have evolved toward simplicity in response to shorter attention spans and increasing market noise, while also diving into the impact of AI on marketing and the importance of internal brand alignment. Ke...
2024-11-1521 min
The HR HuddleHow to Build a Stronger Brand with AI, Simplicity, and Internal Alignment - Insights from Joe WeinlickSend us a textIn this episode of The brndBrief podcast, we speak with Joe Weinlich, CMO/Strategist of Weinlich Works, about evolving brand strategy trends and effective marketing approaches. Joe shares insights from his extensive experience working with both large corporations like Microsoft and smaller clients through his fractional CMO services. The conversation explores how brand strategies have evolved toward simplicity in response to shorter attention spans and increasing market noise, while also diving into the impact of AI on marketing and the importance of internal brand alignment. ...
2024-11-1521 minThe brndBrief PodcastHow to Build a Women-Led Rideshare for Safety and Community: Kimberly Evans’ Journey with Just Her RideshareIn this episode of The brndBrief Podcast, we speak with Kimberly Evans, Founder & CEO of Just Her Rideshare, Inc., a women-centric rideshare company focused on empowering women and ensuring safety for both drivers and passengers. This conversation touches on Kimberly’s journey as a fourth-generation entrepreneur, discussing her inspiration behind the company, the unique challenges of building a business in the rideshare space, and the importance of community in her mission.Key points include:📌 Kimberly’s personal experiences and concerns about safety inspired her to create Just Her Rid...
2024-11-0125 minThe brndBrief PodcastHow to Master Sales Strategies for Tech Founders with Gabija Adele, Founder of CapitalBoostIn this episode of The brndBrief Podcast, guest Gabija Adele, Founder of CapitalBoost — an outsourced sales agency specializing in working with AI and SaaS tech founders — reveals key sales strategies and tools that have been pivotal for the growth of her company and the businesses she’s worked with. Key points include:📌 The importance of adaptability and knowing when to pivot in business, highlighting the need to monitor traction and adjust strategies accordingly.📌 CapitalBoost’s key sales strategies, str...
2024-10-1122 minThe brndBrief PodcastHow to build a luxury home brand with Denise Reese of Grace The CollectionIn this episode of The brndBrief Podcast, we chat with guest Denise Reese, Founder of Grace The Collection — a brand offering a unique array of accessible luxuries for the individual who navigates the realities of life with elegance and grace. Denise talks about the behind-the-scenes of her journey to founding the brand, highlighting her strategic approach since day one. Key points include:📌 Strategic Approach: With a background in sales and a clear vision, Denise meticulously planned every aspect of her business, from product selection to bra...
2024-05-2436 minThe brndBrief PodcastHow to Navigate AI: Balancing Human Connection and Tech Integration Across IndustriesThis special episode of The brndBrief Podcast, we bring together discussions about the integration of AI and technology across various industries, exploring how it impacts creativity, customer experiences, and business operations. Key points include:📌 Balancing Human Connection and Tech Integration: The crucial role of human involvement in shaping technological progress, ensuring alignment with customer needs and preserving authenticity across sectors like beauty, fashion, marketing, and film production.📌 Enhancing Customer Experiences: The role of AI in enhancing customer experiences through...
2024-05-1039 minThe brndBrief PodcastHow to support women in business through purposeful travel with Megan Grant of Cherish ToursThis episode of The brndBrief Podcast features guest Megan Grant, Founder and Chief Memory Creator at Cherish Tours, a unique tour company empowering women through purposeful travel experiences. In this conversation, Megan shares the journey behind the creation of Cherish Tours and discusses the meticulous process of crafting meaningful and impactful tours for women travelers.Key points include:📌 Cherish Tours Mission: Drawing from her background in hospitality and personal travel experiences, Megan founded Cherish Tours, which aims to support women in business and create mea...
2024-04-1217 minThe brndBrief PodcastHow to navigate the intersection of data and artistry in the music business with Nick Love of ONErpmThis episode of The brndBrief Podcast features guest Nick Love, Product Manager at ONErpm, a leading digital music distribution company. In this conversation, Nick discusses the challenges and opportunities of blending data-driven decision-making with artistic intuition, including the dynamics between artists and labels.Key points include:📌 Role at OneRPM: Nick shares his transition from street marketing to digital product management at OneRPM, focusing on urban music marketing.📌 Balancing Data and Artistry: The importance of using data-driven insights to inform decision-making while respecting the unique creative vision of artists.📌 Navigatin...
2024-04-0545 minThe brndBrief PodcastHow to navigate the legal side of creativity with Sharon Toerek of Toerek LawThis episode of The brndBrief Podcast features guest Sharon Toerek, Founder and CEO of Toerek Law, a national intellectual property and marketing law firm that specializes in helping creative professionals in the advertising and marketing industries protect, enforce, and monetize their creative assets. In this conversation, Sharon addresses the legal side of the creative industry, emphasizing the significance of safeguarding intellectual property.Key points include:📌 Importance of Intellectual Property: Sharon discusses the significance of intellectual property as a business asset and highlights the necessity of...
2024-03-2919 minThe brndBrief PodcastHow to build an interior design business with Erika Ward of Erika Ward InteriorsThis episode of The brndBrief Podcast features guest Erika Ward, CEO and Principal Interior Designer of Erika Ward Interiors — an Atlanta interior design firm, specializing in new builds, large-scale renovations, and decorating projects.This conversation covers Erika’s journey from corporate to entrepreneurship, the evolution of her personal brand, and the intersection of technology and design in her work.Key points include:📌 From Corporate to Interior Design Firm: Erika shares her transition from studying finance to launching her own...
2024-03-1526 minThe brndBrief PodcastHow to build a vibrant lifestyle brand with Rochelle Porter of Rochelle Porter DesignThis episode of The brndBrief Podcast features Rochelle Porter, Founder and Creative Director of Rochelle Porter Design – an eclectic lifestyle brand known for its bold colors, patterns, and sustainable practices, inspired by a fusion of Caribbean, Scandinavian, and West African influences. Rochelle talks about the dynamic creative process behind her vibrant designs, the evolution of her brand, and the pivotal role of sustainability in her business model.Key takeaways:📌 Sustainability and ethical manufacturing have been integral to the brand's identity from the outset, with initiatives like sourcing organic materials and pa...
2024-03-0816 minThe brndBrief PodcastHow to Propel Your Startup: Strategic insights from business growth expert, Whitney Osei-Akintaju, Founder CEO of Cadeline GroupIn this episode of The brndBrief Podcast, we speak with Whitney Osei-Akintaju, Founder and CEO of Cadeline Group, a business coaching and consulting firm specializing in tech, e-commerce, and consumer packaged goods (CPG) startups. Whitney shares how they empower entrepreneurs to overcome challenges and grow their businesses with personalized coaching sessions. This episode is packed with insights about funding strategies, e-commerce brand awareness, and AI integration. Key takeaways: 📌 Entrepreneurial Journey: Whitney shares her journey as a startup founder in e-commerce, focusing on African consumer goods...
2024-03-0124 minThe brndBrief PodcastHow to dominate the cannabis industry with Freddy Cameron of CookiesIn this episode of The brndBrief Podcast, our special guest Freddy Cameron, Senior Director of Retail Operations for Cookies, a renowned global brand, shares his extensive experience and leadership in the retail industry. Freddy shares his journey from big-box retailers like Costco and Walmart to the rapidly growing cannabis industry.He also talks about Cookies' unique culture, emphasizing its commitment to quality, innovation, and social equity, while also discussing its strategic market entry, use of data-driven tools, and AI for personalized experiences. Key points c...
2024-02-2326 minThe brndBrief PodcastHow to build a sustainable and inclusive activewear brand with Tia Robinson of Vertical ActivewearIn this episode of The brndBrief Podcast, we speak with Tia Robinson, Founder and CEO of Vertical Activewear, a slow fashion brand focusing on women's activewear that emphasizes inclusivity, sustainability, and functionality. This conversation offers listeners insight into the brand's innovative approach to continue to set the pace in this ever-evolving industry.Key takeaways:📌 Vertical Activewear Mission & Inspiration: Transitioning from a personal need to a thriving business, the brand embodies inclusivity and style in its commitment to crafting activewear for diverse body types.
2024-02-1618 minThe brndBrief PodcastHow a leading venture capital firm leverages data and builds community with Tami McQueen of BIP VenturesIn this episode of The brndBrief Podcast, we speak with guest Tami McQueen, Chief Marketing Officer at BIP Ventures – a leading venture capital firm supporting B2B software and tech-enabled service businesses across North America. This conversation takes us deep into the heart of marketing, providing valuable insights into the importance of leveraging data to make informed decisions and drive business growth. Key takeaways:📌 BIP Ventures Mission & The CMO Role: Learn about how the company supports entrepreneurs, offering expertise, infrastructure, and talent - and Tami’s...
2024-02-0917 minThe brndBrief PodcastCrafting Comfort & Style: The Supernatural Journey of Baby Apparel with Necie ArmstrongThis episode of The brndBrief Podcast features Necie Armstrong, Founder and CEO of Supernatural Baby, a premium brand redefining comfort and style for infants. Necie takes us through the brand's journey, stemming from her earlier venture, Supernatural Goods. As a new mother herself, Necie shares her unique perspective in shaping the brand that inspired her to create high-quality and stylish products for babies, including the challenges faced in finding the perfect manufacturer.Key takeaways:📌 Brand Inspiration and Evolu...
2024-02-0118 minThe brndBrief PodcastFrom Flight Attendant to Tech CEO - A Journey to Transform Air Travel with Veronica Woodruff of TravelsistIn this episode of The brndBrief Podcast, we chat with Veronica Woodruff, Founder & CEO of Travelsist, a supply chain leader in ground passenger services and on-demand personal assistant services for air travelers. From flight attendant to travel tech entrepreneur, this episode delves into the inspiration behind Vanessa founding her company, and the pivotal role technology plays in revolutionizing the travel experience, especially for individuals with disabilities. Key takeaways:📌 From Flight Attendant to Travel Tech CEO: Learn about Veroni...
2024-01-2621 minThe brndBrief PodcastHow to Forge Your Path in Entertainment: A Journey from Layoffs to Global Success with Justin Cooper of JOCMedia & EntertainmentIn this episode of The brndBrief Podcast, our guest Justin O. Cooper, CEO and Producer of JOCMedia & Entertainment, takes us on his journey from a conservative upbringing in South Carolina to founding his media company - sharing the challenges and pivotal moments that led to its success. This episode also talks about how creatives can embrace technology and staying open to opportunities to navigate the ever-evolving landscape of the entertainment industry.Key takeaways:📌 Founding of JOCMedia & Entertainment: Learn how Justin decided to take control of...
2024-01-1923 minThe brndBrief PodcastHow to Build a Strong Personal Brand with Cedric DeCarlo - The Style MaverickIn this episode of The brndBrief Podcast, we speak with Lifestyle Curator, Cedric DeCarlo - The Style Maverick, known for his catchphrase "I Say Yes." Cedric shares the origins of the catchphrase, born from a moment of frustration that turned into self-affirmation. We also talk about the impact of technology, specifically AI, on the fashion industry, discussing both the challenges and opportunities it presents. Cedric shares insights into his effective marketing strategies, emphasizing the importance of authenticity and human connection. The episode concludes with a...
2024-01-1220 minThe brndBrief PodcastHow to Build a Successful Beauty Brand with Tiffini Gatlin - Latched and Hooked BeautyEpisode OverviewIn our first episode, we speak with Tiffini Gatlin, Founder and CEO of Latched and Hooked Beauty, where she shares the essence of her premium synthetic hair products and the strategic choices behind a toxin-free brand. The episode provides insights into the core principles of successful entrepreneurship, exploring business trends, the transformative impact of technology, and the pivotal role of a purpose-driven "WHY."Key Points:📌 Toxin-Free Branding: Learn how Latched and Hooked Beauty strategically carved a n...
2024-01-0531 min