Shows
The brndBrief PodcastHow to Market “Unsexy” Industries into $100M OpportunitiesIn this episode of The brndBrief Podcast, Melinda Joseph, VP of Marketing & Communications at InVitro Capital, shares insights on how InVitro Capital functions as a venture studio, operating in the space between venture capital and private equity - with a focus on building startups in a capital-efficient way. Melinda discusses her role in marketing and brand positioning for both the venture studio and its portfolio companies. Key points include:📌 The venture studio model creates a "de-risked" approach to building startups with central resources, focusing on p...2025-03-2722 minThe brndBrief PodcastHow to Scale a Heritage Beauty Brand from Family Recipe to Mass Retail: Lessons from Chéribé Beauty's Journey from Chad to TargetIn this episode of The brndBrief Podcast, newest guest Salwa Petersen, CEO and Founder of Chéribé Beauty, a clean salon-grade haircare brand focused on textured hair. Salwa shares her journey from Chad to Harvard, where traditional beauty wisdom from her homeland inspired her to create an innovative haircare line featuring the proprietary Chébé Complex™. Their conversation explores Target's recent DEI initiative changes and the importance of maintaining authentic connections with core customers during retail expansion.Key points include:📌 Chéribé Beauty prioritizes scientific...2025-02-2717 minThe brndBrief PodcastHow to Build Brand Trust Through Authentic StorytellingIn this episode of The brndBrief Podcast, Kelli Kelley sits down with Nikkia Adolphe, Co-Founder and Head of Strategy of BrandSavor Media + Marketing, a strategic marketing and communications consultancy focused on brand storytelling. This conversation explores successful brand reinvention strategies, the role of cultural relevance in storytelling, and the importance of maintaining consistent brand values.Key points include:📌 Effective brand storytelling requires moving from transactional marketing to narrative-driven branding.📌 Successful brand reinvention requires building consistent narratives over time r...2025-02-2027 minThe brndBrief PodcastHow to Create a LinkedIn Strategy That Actually Works in 2025In the second season of The brndBrief Podcast, host Kelli Kelley discusses LinkedIn marketing strategies for B2B companies in 2025. The discussion challenges outdated approaches to thought leadership, revealing that 82% of companies are still using playbooks from 2022 — providing actionable insights on evidence-based storytelling, hyper-personalized content creation, and employee influencer engagement.Key points include:📌 Modern thought leadership requires evidence-based storytelling backed by real case studies and data, with one featured SaaS company seeing a 37% jump in engagement after shifting from generic tips to detailed migration stories and challenges.2025-02-0609 minThe brndBrief PodcastHow to Transform Marketing from a Cost Center to a Strategic Driver: Insights from Allyson Burroughs, Founder of Holt Whitley ConsultingIn this episode of The brndBrief Podcast, our newest guest Allyson Burroughs, Founder of Holt Whitley Consulting, LLC, shares insights from her extensive career in B2B and B2G marketing, emphasizing the importance of aligning marketing strategies with overarching business goals. The discussion explores the evolution of marketing in the digital age, the role of brand building, and the critical skills needed for marketing professionals in the coming years.Key points include:📌 Marketing initiatives must be firmly anchored to business strategy rather than chasing trendy tactics - l...2024-12-1925 minThe brndBrief PodcastHow to Build a Media Empire with Heart: From Church Speech to Digital Publishing Pioneer with Dr. Stefany JonesIn this episode of The brndBrief Podcast, we sit down with Dr. Stefany Jones, founder and CEO of Hustle Mama Magazine. Dr. Jones shares her remarkable 24-year journey from writing a book inspired by Proverbs 31 to building a multimedia empire that includes a magazine, university, podcast, radio platform, and app. She discusses how being a single mother and executive with multiple side hustles shaped her brand's mission to empower women globally. The conversation explores the evolution of women's media, the balance between technology and human connection, and her strategic approach to building organic audience engagement.2024-12-1235 minThe brndBrief PodcastHow to Create Lasting Impact Through Hybrid Art Experiences: A Conversation with Could Be Pretty Cool’s Kacie LuadersIn this episode of The brndBrief Podcast, we sit down with Kacie Luaders, founding producer of Could Be Pretty Cool, an audio production company specializing in arts, entrepreneurship, and innovation content. Kacie shares how the company emerged during the 2020 pandemic as a response to the surge in podcast creation and corporate support for independent creators. The conversation explores how Could Be Pretty Cool evolved from theatrical sound design roots to producing content for nonprofits and universities, while examining the changing landscape of arts and cultural experiences. Key Points:2024-12-0520 minThe brndBrief PodcastHow to Build a Stronger Brand with AI, Simplicity, and Internal Alignment - Insights from Joe WeinlickIn this episode of The brndBrief podcast, we speak with Joe Weinlick, CMO/Strategist of WeinlickWorks, about evolving brand strategy trends and effective marketing approaches. Joe shares insights from his extensive experience working with both large corporations like Microsoft and smaller clients through his fractional CMO services. The conversation explores how brand strategies have evolved toward simplicity in response to shorter attention spans and increasing market noise, while also diving into the impact of AI on marketing and the importance of internal brand alignment. Ke...2024-11-1521 min
The HR HuddleHow to Build a Stronger Brand with AI, Simplicity, and Internal Alignment - Insights from Joe WeinlickSend us a textIn this episode of The brndBrief podcast, we speak with Joe Weinlich, CMO/Strategist of Weinlich Works, about evolving brand strategy trends and effective marketing approaches. Joe shares insights from his extensive experience working with both large corporations like Microsoft and smaller clients through his fractional CMO services. The conversation explores how brand strategies have evolved toward simplicity in response to shorter attention spans and increasing market noise, while also diving into the impact of AI on marketing and the importance of internal brand alignment. ...2024-11-1521 minThe brndBrief PodcastHow to Build a Women-Led Rideshare for Safety and Community: Kimberly Evans’ Journey with Just Her RideshareIn this episode of The brndBrief Podcast, we speak with Kimberly Evans, Founder & CEO of Just Her Rideshare, Inc., a women-centric rideshare company focused on empowering women and ensuring safety for both drivers and passengers. This conversation touches on Kimberly’s journey as a fourth-generation entrepreneur, discussing her inspiration behind the company, the unique challenges of building a business in the rideshare space, and the importance of community in her mission.Key points include:📌 Kimberly’s personal experiences and concerns about safety inspired her to create Just Her Rid...2024-11-0125 minThe brndBrief PodcastHow to Master Sales Strategies for Tech Founders with Gabija Adele, Founder of CapitalBoostIn this episode of The brndBrief Podcast, guest Gabija Adele, Founder of CapitalBoost — an outsourced sales agency specializing in working with AI and SaaS tech founders — reveals key sales strategies and tools that have been pivotal for the growth of her company and the businesses she’s worked with. Key points include:📌 The importance of adaptability and knowing when to pivot in business, highlighting the need to monitor traction and adjust strategies accordingly.📌 CapitalBoost’s key sales strategies, str...2024-10-1122 minThe brndBrief PodcastHow to build a luxury home brand with Denise Reese of Grace The CollectionIn this episode of The brndBrief Podcast, we chat with guest Denise Reese, Founder of Grace The Collection — a brand offering a unique array of accessible luxuries for the individual who navigates the realities of life with elegance and grace. Denise talks about the behind-the-scenes of her journey to founding the brand, highlighting her strategic approach since day one. Key points include:📌 Strategic Approach: With a background in sales and a clear vision, Denise meticulously planned every aspect of her business, from product selection to bra...2024-05-2436 minThe brndBrief PodcastHow to Navigate AI: Balancing Human Connection and Tech Integration Across IndustriesThis special episode of The brndBrief Podcast, we bring together discussions about the integration of AI and technology across various industries, exploring how it impacts creativity, customer experiences, and business operations. Key points include:📌 Balancing Human Connection and Tech Integration: The crucial role of human involvement in shaping technological progress, ensuring alignment with customer needs and preserving authenticity across sectors like beauty, fashion, marketing, and film production.📌 Enhancing Customer Experiences: The role of AI in enhancing customer experiences through...2024-05-1039 minThe brndBrief PodcastHow to support women in business through purposeful travel with Megan Grant of Cherish ToursThis episode of The brndBrief Podcast features guest Megan Grant, Founder and Chief Memory Creator at Cherish Tours, a unique tour company empowering women through purposeful travel experiences. In this conversation, Megan shares the journey behind the creation of Cherish Tours and discusses the meticulous process of crafting meaningful and impactful tours for women travelers.Key points include:📌 Cherish Tours Mission: Drawing from her background in hospitality and personal travel experiences, Megan founded Cherish Tours, which aims to support women in business and create mea...2024-04-1217 minThe brndBrief PodcastHow to navigate the intersection of data and artistry in the music business with Nick Love of ONErpmThis episode of The brndBrief Podcast features guest Nick Love, Product Manager at ONErpm, a leading digital music distribution company. In this conversation, Nick discusses the challenges and opportunities of blending data-driven decision-making with artistic intuition, including the dynamics between artists and labels.Key points include:📌 Role at OneRPM: Nick shares his transition from street marketing to digital product management at OneRPM, focusing on urban music marketing.📌 Balancing Data and Artistry: The importance of using data-driven insights to inform decision-making while respecting the unique creative vision of artists.📌 Navigatin...2024-04-0545 min