Shows
LEVEL UP: A Wedding Photography + Videography PodcastFrom flower shop owner to world-renowned designer w/ Birch Event DesignBreaking into the luxury wedding market isn’t just about booking high-profile clients or creating jaw-dropping visuals—it’s about building genuine connections, showing up with integrity, and making a lasting impression that keeps your name at the top. Save your seat inside our free workshop Break into the Luxury Market: https://thelevelupco.com/workshopIn this episode, we’re sitting down with Josh from Birch Event Design, who’s built an iconic brand by focusing on relationships, professionalism, and always showing up “in the green.”We’re diving de...2025-04-1346 minLEVEL UP: A Wedding Photography + Videography PodcastThe Secret to Building a Luxury Wedding Brand—No Matter Where You LiveBreaking into the luxury wedding market isn’t just about talent—it’s about strategy. In this episode, we sit down with Tommy Kirkpatrick, a wedding filmmaker who skyrocketed his business in just a few months by shifting his mindset, refining his brand, and positioning himself for high-end bookings. We’re diving deep into what it takes to break past pricing plateaus, attract planners, and build a portfolio that speaks luxury—even if you don’t live in a high-end market.It’s time to stop playing small and start charging what you’re worth. If you’re ready to elevat...2025-03-1841 minLEVEL UP: A Wedding Photography + Videography PodcastIs Your Brand Attracting or Deterring Your Ideal Wedding Clients?Your brand is more than just a logo—it’s the entire experience clients have with your business. But is your branding attracting the right clients, or pushing them away?In this episode of The Level Up Podcast, Taylor Petronovich & Kelley Gilster break down the four essential elements of branding that every wedding photographer and filmmaker must refine to book high-end weddings. They reveal the biggest branding mistakes that could be deterring your ideal clients and share actionable steps to align your website, social media, and portfolio with the luxury market.If you're ready to refi...2024-08-0634 minLEVEL UP: A Wedding Photography + Videography PodcastPre-Wedding Habits for Success: How to Be Fully Prepared for Wedding DaysAre you fully prepared for your next wedding, or are you scrambling at the last minute?In this episode of The Level Up Podcast, guest host Cassie Hyatt shares pre-wedding habits and systems that help wedding photographers and filmmakers reduce stress, stay organized, and show up professionally. From gear prep and communication strategies to grooming, wardrobe, and mental mindset, this episode is packed with practical tips to ensure you walk into every wedding day feeling confident and prepared.If you're looking to streamline your pre-wedding workflow, make a lasting impression on planners, and create a...2024-07-2330 minLEVEL UP: A Wedding Photography + Videography PodcastEvolving with Wedding Industry Trends vs. Staying in Your Own LaneIn this insightful episode, Kelley sits down with Amanda of Mae & Co Creative to talk about the realities of growing in the luxury wedding space. From navigating trends to maintaining a distinct style, this conversation is a must-listen for any filmmaker or photographer aiming to build long-term success in high-end markets.✅ What You’ll Learn:✅ The difference between budget, lovely, and luxury markets✅ Why luxury clients value experience over aesthetics✅ Amanda’s advice for transitioning full-time✅ How filmmakers can better work with planners✅ The importance of a consistent visual brand✅ What red flags planners...2023-08-0145 minLEVEL UP: A Wedding Photography + Videography PodcastHow to Successfully Expand Your Wedding Business into New Markets Without RelocatingDreaming of shooting weddings in multiple cities or luxury destinations? In this episode, Taylor and Kelley sit down with filmmaker Kelly LaFleur to talk about how she successfully expanded her business into multiple markets—without relocating. This convo is packed with practical tips and strategic mindset shifts for any wedding creative ready to go big.In this episode, we cover:✅ How to book weddings in new locations without living there✅ The secret to filling portfolio gaps with purpose✅ Why planner relationships are key to multi-market success✅ Building brand consistency across regions✅ How styled shoot...2023-07-1142 minLEVEL UP: A Wedding Photography + Videography PodcastWhat Should You Do When You’re Not Booking Enough Weddings?If inquiries have slowed or bookings feel inconsistent, you’re not alone—and you’re not failing. In this solo episode, Taylor and Kelley unpack the real reasons why 2023 has been slower for many creatives and share actionable steps to course correct with confidence.In this episode, we cover:✅ The truth behind the industry-wide slowdown✅ How to assess what’s actually broken in your business✅ Smart visibility tactics to reach new clients✅ Why your website and messaging might be misaligned✅ Creative ways to get in front of planners and ideal clients✅ Encouragement to shi...2023-07-0429 minLEVEL UP: A Wedding Photography + Videography PodcastPreparing for Life After Weddings: Exit Strategy for Photographers & FilmmakersWhat happens after you've “made it”? In this eye-opening episode, Brandon Kidd shares what 20+ years in the luxury wedding space have taught him about business longevity, burnout, and preparing for what’s next. This is a must-listen for seasoned photographers and videographers who want to build beyond the hustle.✅ What You’ll Learn:✅ Why longevity requires more than talent✅ The mindset shift from "hustle" to "legacy"✅ What an exit plan looks like for creatives✅ Redefining your identity beyond being a photographer✅ How to plan for future income streams and lifestyle freedom✅ Brandon’s lessons from...2023-06-2743 minLEVEL UP: A Wedding Photography + Videography PodcastHow Wedding Creatives Can Use Their Brand, Style & Network to Build a Fulfilling BusinessIn this episode, Zach and Bethany of Current Films share how they’ve built a thriving wedding film brand rooted in purpose, alignment, and community. From defining their style to nurturing planner relationships and turning down projects that aren’t a fit, their story is a masterclass in building a business that’s both profitable and sustainable.✅ What You’ll Learn:✅ How to create a brand that reflects your values and style✅ Why client alignment matters more than volume✅ Building vendor relationships that fuel long-term growth✅ The power of saying no to the wrong projects2023-06-2350 minLEVEL UP: A Wedding Photography + Videography PodcastThe Daily Mindset Shift Wedding Creatives Need to GrowSometimes the key to growth isn’t more gear or a better edit—it’s how you think. In this episode, Taylor and Kelley chat with filmmaker Cassie Hiatt about the daily mindset habit that helped her overcome fear, clarify her brand, and grow into the confident, booked-out creative she is today.✅ What You’ll Learn:✅ Cassie’s journey from struggling to thriving filmmaker✅ The daily mindset practice that changed her business✅ How to overcome fear and scarcity with intentional habits✅ Tips for staying grounded during busy seasons✅ How inner work leads to external business g...2023-06-0641 minLEVEL UP: A Wedding Photography + Videography PodcastThe Truth About Destination WeddingsDestination weddings can look dreamy—but are they as glamorous as they seem? In this episode, Stanton Giles shares the honest truth about what it really takes to thrive in the destination wedding world. From pricing pitfalls to travel fatigue, he unpacks what most creatives don’t see—and how to build a fulfilling business on your own terms.In this episode, we cover:✅ What destination work actually looks like behind the scenes✅ How to price travel weddings for profit✅ The biggest myths about luxury travel gigs✅ Boundaries that protect your time & energy✅ Why less...2023-05-2339 minLEVEL UP: A Wedding Photography + Videography PodcastAn Honest Conversation on Work-Life BalanceIn a world that celebrates hustle, Charlie Hilbrant shares the other side of the story. In this refreshingly honest episode, we talk about the toll that constant growth can take—and how wedding creatives can build a thriving business without burning out.In this episode, we cover:✅ The hidden cost of “doing it all” in your business✅ Why outsourcing and boundaries matter✅ How Charlie balances growth with groundedness✅ Why saying no is sometimes the best business move✅ Encouragement for creatives seeking more freedom🎯 Feeling like you're constantly on the edge of burnout?Thi...2023-05-0935 minLEVEL UP: A Wedding Photography + Videography PodcastFinding Inspiration in the Luxury Wedding MarketWhat happens when you launch a wedding film brand at 17—and grow it into a luxury destination business before 23? In this inspiring episode, Lucy Mann of Lucy Camryn Films shares her story of early success, creative burnout, and how she reconnected with her purpose to build a business that reflects her style and values.In this episode, we cover:✅ How Lucy built a high-end brand before her mid-20s✅ Why niching down attracts aligned, luxury clients✅ Signs of burnout and how to rediscover creativity✅ The power of saying no to the wrong projects✅ What...2023-05-0245 minLEVEL UP: A Wedding Photography + Videography PodcastGrow Through Community and Industry Connections as a Wedding Photographer or FilmmakerNo one grows alone. In this heart-filled episode, wedding filmmaker Miguel Garcia shares how leaning into relationships, kindness, and consistency has shaped his career. Whether you're trying to break into luxury or build vendor trust, Miguel’s story is proof that who you surround yourself with matters just as much as what you do.In this episode, we cover:✅ Why community is critical to long-term success✅ How Miguel built a network that led to referrals and growth✅ The role of trust and reliability in the luxury space✅ Why “showing up well” leads to new opportunit...2023-04-2530 minLEVEL UP: A Wedding Photography + Videography PodcastShowcasing an Elevated Client Experience as a Wedding CreativeIf you're ready to book higher-end weddings, you’ll need more than a great portfolio—you’ll need to elevate your client experience. In this episode, Taylor and Kelley unpack what it really means to serve clients at a luxury level and how to showcase that in your brand and communication.In this episode, we cover:✅ What defines an “elevated” client experience✅ Touchpoints that matter before, during, and after the wedding✅ How to exceed expectations and build client loyalty✅ Personalization strategies that impress luxury clients✅ How to communicate your value through branding and content2023-04-1837 minLEVEL UP: A Wedding Photography + Videography PodcastWhat Wedding Planners Are Looking For in a Filmmaking TeamIf you want to consistently book luxury weddings, your relationship with planners matters more than you think. In this insightful episode, Heather Hoesch of LVL Weddings shares what she looks for in a videography team—from communication and collaboration to storytelling and delivery. Packed with planner-perspective wisdom, this is essential listening for any wedding filmmaker or photographer wanting to grow in the luxury space.In this episode, we cover:✅ What planners really value in filmmaker partnerships✅ How to stand out during booking conversations✅ On-the-day behaviors that make or break referrals✅ How to deliver your work...2023-04-1145 minLEVEL UP: A Wedding Photography + Videography PodcastPre-Wedding Habits for Success: How to Be Fully Prepared for Wedding DaysYour success on the wedding day starts long before you hit record. In this episode, Taylor and Kelley share the exact routines and strategies they use the week leading up to wedding days. From mindset prep to gear checklists and planner communication, this is your guide to showing up calm, confident, and creatively ready.In this episode, we cover:✅ How to prepare one week out from a wedding day✅ Day-before routines that help you stay organized and clear✅ The importance of rest, movement, and mindset✅ How to use the wedding day for networking and mark...2023-04-0432 minLEVEL UP: A Wedding Photography + Videography PodcastHow 2nd Shooting Can Grow Your BusinessIf you’re looking for ways to improve your skills, build industry relationships, and attract dream clients—second shooting might be the opportunity you're overlooking. In this episode, Daniel Shackleford shares how assisting other filmmakers helped him grow faster and with more clarity. Whether you're in your second year or scaling past six figures, this episode is packed with strategic insight.In this episode, we cover:✅ Why second shooting accelerates growth✅ How to turn one opportunity into multiple bookings✅ The best way to show up as a second shooter✅ What planners and vendors notice behin...2023-03-2849 minLEVEL UP: A Wedding Photography + Videography PodcastHow to Gain Referrals from Photographers in the Wedding IndustryWhen you're not getting consistent planner referrals yet, your next best (and most overlooked) opportunity is right beside you: the photographer. In this episode, Rich Lander of Chard Photo shares exactly what makes him refer one filmmaker over another—and how wedding videographers can stand out through service, communication, and collaboration.✅ What You’ll Learn:✅ Why photographers can be a major referral source✅ What photo teams value in video collaborators✅ How to build trust and avoid friction on the wedding day✅ Tips for becoming a “go-to” vendor in your market✅ How to grow through relatio...2023-03-2139 minLEVEL UP: A Wedding Photography + Videography PodcastHow to Develop a Signature Style That Attracts High-End Wedding ClientsHow do you create a recognizable style that gets you booked? In this episode, Molly Williams of Love Story Films shares how she developed a distinct cinematic brand that attracts loyal clients and stands out in a crowded market. Whether you're defining your look or refining your voice, this episode is packed with actionable insight.In this episode, we cover:✅ How to discover and refine your signature style✅ The role of consistency in creative branding✅ Why your style shapes your referrals and inquiries✅ Tips for rebranding or evolving your creative identity✅ Encouragement for standi...2023-03-1444 minLEVEL UP: A Wedding Photography + Videography PodcastCommunicating Effectively with Wedding PlannersAs you grow into higher-end weddings, your ability to communicate with planners becomes just as important as your filmmaking or photography. In this episode, Taylor and Kelley break down the key shifts wedding creatives need to make to build trust, stay professional, and become planner favorites.In this episode, we cover:✅ How communication changes when planners are involved✅ Common mistakes to avoid when working with planners✅ How to be a respectful, proactive creative partner✅ When it's appropriate to contact the couple directly✅ How to position yourself for future planner referrals🎯 Want to becom...2023-03-0725 minLEVEL UP: A Wedding Photography + Videography PodcastHow Wedding Photographers and Filmmakers Can Stand Out in a Saturated MarketIn a world of moody tones and cinematic trailers, Kyle Smith took a different path—and it paid off. In this episode, Kelley and Taylor chat with the founder of 87 & Smith about embracing authenticity, breaking the mold of traditional luxury branding, and building a standout wedding filmmaking business that’s both personal and profitable.In this episode, we cover:✅ How to craft a wedding film brand that reflects YOU✅ Why luxury clients are drawn to originality✅ How to define your voice and attract aligned clients✅ The role of mindset in standing out in saturated ma...2023-02-2835 minLEVEL UP: A Wedding Photography + Videography PodcastHow to Become a Top Referral for Wedding PlannersWant to know how to become a wedding planner’s go-to filmmaker or photographer? In this episode, Kelley and Taylor chat with Sam Eng of Sam Eng Films about exactly how he built strong planner relationships that now fuel his luxury bookings. From the way you show up on the wedding day to how you deliver galleries, every detail matters.In this episode, we cover:✅ What wedding planners really value in a creative partner✅ How to build long-term relationships with luxury planners✅ What to do on the wedding day to earn referrals✅ How to elevate...2023-02-2241 minLEVEL UP: A Wedding Photography + Videography PodcastScale Your Wedding Portfolio Using Editorials to Attract Luxury ClientsIf you're ready to attract higher-end clients, editorial work might be your secret weapon. In this episode, Taylor and Kelley sit down with Andrew Aziz of Aziz Studios to explore how styled shoots can shape your brand, build your network, and open doors to luxury bookings.In this episode, we cover:✅ How editorials help elevate your portfolio✅ What separates styled shoots from real weddings✅ Ways to make your editorials marketable and strategic✅ Tips for getting planner buy-in and publication✅ How to avoid burnout while using editorials for growth🎯 Want to be seen as a...2023-02-1432 minLEVEL UP: A Wedding Photography + Videography PodcastMisconceptions of the Luxury Wedding MarketThink the luxury wedding world isn’t for you? Think again. In this short but powerful episode, Kelley and Taylor break down the most common fears that hold wedding photographers and filmmakers back from stepping into the high-end space. Whether it’s fear of not being “luxury enough” or misunderstanding what clients actually want—this episode will help you shift your mindset and take the next step.In this episode, we cover:✅ Common myths about the luxury wedding space✅ What luxury clients truly care about✅ Why you don’t need a total rebrand to elevate✅ How...2023-02-0718 minLEVEL UP: A Wedding Photography + Videography PodcastWhen To Raise Your Prices as a Wedding VideographerIf you’re feeling burned out, overbooked, or attracting the wrong clients—it might be time to raise your prices. In this empowering episode, Taylor and Kelley walk you through the signs it’s time to raise your rates, the mindset required to do it confidently, and practical tips to transition without losing momentum.In this episode, we cover:✅ Key signs it’s time to increase your prices✅ Why pricing isn’t just about deliverables✅ Mindset shifts to overcome pricing fear✅ How to communicate new pricing with confidence✅ Encouragement to own your value and charge acc...2023-01-3143 minLEVEL UP: A Wedding Photography + Videography PodcastBuild a Trusted Luxury Brand as a Wedding CreativeYour brand isn’t just your logo—it’s how you live, work, and show up. In this powerful episode, luxury wedding planner Andrea Eppolito shares how to align every aspect of your business with your brand promise. Whether you're a filmmaker or photographer aiming to break into luxury, this episode will challenge and inspire you to lead with intention and consistency.In this episode, we cover:✅ How to live your brand on and off social media✅ Why emotional experience matters more than aesthetic✅ How to align your pricing with your brand values✅ The power of s...2023-01-2458 minLEVEL UP: A Wedding Photography + Videography PodcastIns / Outs for Wedding Filmmakers in 2023Times are changing, friends. As we embark on a new year and a new wedding season, I can't help but feel like we are ushering in a new era in the wedding industry. What worked 5 years ago won't work now, and what was HUGE in 2022 is suddenly on the "out" list.Join in on this fun, lighthearted conversation about Kelley + Taylor's "In / Out List" for 2023 in the wedding filmmaking world.Connect with Taylor , Kelley + The Level Up Co.:Instagram: @thelevelupcoInstagram: @taylorpetrinovichInstagram: @618studios...2023-01-1736 minLEVEL UP: A Wedding Photography + Videography PodcastLuxury with a Twist w/ Modern Love ProductionsThe luxury market is anything but boring. If you've been hesitant to take the leap into the luxury market as a wedding creative because you're afraid it's all white flowers and well-mannered guests, then I have good news for you. Luxury can look a lot of different ways, and can sometimes come with an unexpected twist. Connect with Osiris & Michele:modernlovemiami.com@modernloveproductionsModern Love Productions is the wedding videography company of wife and wife team Osiris and Michele Harvey. Modern Love is based in Miami and New York but g...2023-01-0342 minLEVEL UP: A Wedding Photography + Videography PodcastNever Stop Learning w/ White In ReveryWhether you're a seasoned pro or a beginner, there are always things to learn that will improve your work quality, overall business, or both. Joining me today in conversation about this topic of pursuing knowledge and always learning is guest Calen Rhome of White In Revery.Get on the waitlist for Venture Workshop for $100 off using the code LEVELUP:https://ventureworkshop.co/@ventureworkshopAbout White In ReveryFrom Italy to Iceland, White In Revery has traveled the world over in order to capture the most intimate of elopements and...2022-08-1237 minLEVEL UP: A Wedding Photography + Videography PodcastPaving Your Way as a Wedding Creative w/ Harrison FilmsThe wedding industry is an endless sea of possibility. So where, exactly, do you want to fit in? Instead of following the crowd, feel empowered to pave your own way as a wedding creative with Harrison Films.Together, Deanna and Grant are Harrison Films: a husband and wife destination wedding filmmaking team, based in Washington, DC.With formal education in film production combined with over a decade of experience in their field, Deanna and Grant have developed a distinguished style that has led them to work with their dream clients and collaborate with some of...2022-08-0933 minLEVEL UP: A Wedding Photography + Videography PodcastRapid Business Growth w/ Julia Kentner FilmsWonder what you can accomplish in just 2 years? If you're anything like today's guest Julia Kentner, a whole lot. She has pushed the boundaries of her own wedding film business since 2020, and has really spring boarded to success through intentional strategy.Julia Kentner is a destination wedding cinematographer based out of St. Louis, Missouri. She began capturing weddings in 2020 and went full time in her business one year later in August 2021. Born and raised in Germany, traveling throughout Europe and the United States, she was passionate about documenting every beautiful moment. With a background in classical ba...2022-08-0241 minLEVEL UP: A Wedding Photography + Videography PodcastReal Talk: an Update on Life, Business + GoalsAn honest look at business and life in 2022 with Taylor PetrinovichInstagram: @taylorpetrinovichEpisode Sponsors:The Artist's Lawyer - Use code LEVELUP for 15% off contract templatesIllume LUTS - Use code LEVELUP for 15% off LUTsTonic Site Shop - Use code LEVELUP15 for 15% off Website TemplatesConnect with Taylor + The Level Up Co.:Instagram: @taylorpetrinovichInstagram: @thelevelupcowww.TheLevelUpCo.comNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook 2022-07-2629 minLEVEL UP: A Wedding Photography + Videography PodcastOutsourcing Your Editing w/ Miguel GarciaAs a wedding videographer or wedding photographer, sometimes it can be challenging to let go of tasks within your business, and that's especially true with editing. Miguel Garcia shares what freeing up editing time has allowed him to do (professionally and personally), as well as what to look for in an editor.Episode Sponsors:The Artist's Lawyer - Use code LEVELUP for 15% off contract templatesIllume LUTS - Use code LEVELUP for 15% off LUTsTonic Site Shop - Use code LEVELUP15 for 15% off Website TemplatesConnect with Taylor + The...2022-06-0235 minLEVEL UP: A Wedding Photography + Videography PodcastFinding Your Ride or Die Creative Partners w/ Wendy KayAs a soloprenuer, the wedding industry can be a lonely place. That's why finding a group of vendors who align with you in terms of style, business, and personality is crucial to building a sustainable business. It's just more fun that way.Today's episode is with Wendy Kay of Birds of a Feather Events.Connect with Wendy:Instagram: @birdsofafeathereventsConnect with Taylor + The Level Up Co.:Instagram: @taylorpetrinovichInstagram: @thelevelupcowww.TheLevelUpCo.comNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract...2022-05-3035 minLEVEL UP: A Wedding Photography + Videography PodcastCrafting Captivating IG Captions w/ Ash BaumgartnerWe all know that Instagram is an incredible marketing tool for us in the wedding industry. It can be challenging enough to decide what to post, and many of us tend to neglect one very important piece of the Instagram puzzle: the caption.As wedding photographers, wedding videographers, and wedding planners, Instagram's main purpose is to connect with our ideal clients & other vendors within the industry. The captions of our posts is where most of that connection happens. Don't sleep on the captions, folks!Ash Baumgartner is breaking down how to craft Instagram captions with...2022-05-1150 minLEVEL UP: A Wedding Photography + Videography PodcastCreating a Roadmap to Success w/ Sean Thomas PhotographyWhether you're a wedding photographer or wedding videographer who wants to go full time, make six figures, or shoot a celebrity wedding, you probably have a pretty big goal for your business.When it comes to going after your goals, it's paramount to create a roadmap on how you plan to achieve those goals. The old saying "Failing to plan is planning to fail," holds a lot of weight, especially in the wedding industry. Today's conversation with Sean Thomas Photography focuses on this very sentiment. Sean has achieved a lot in the short amount of...2022-04-2643 minLEVEL UP: A Wedding Photography + Videography PodcastBuilding Trust with a Cohesive Brand w/ Ida WinsteadIt's true that your brand can make or break you. That's why taking the time to make sure your brand is targeted & cohesive is vital. My guest today is Ida Winstead. Read more about Ida and her company below.Ida Winstead is the owner of Hygge Design Co, a brand and Showit website design company serving creative entrepreneurs and the host of The Hygge Hour Podcast. After moving to the US from Norway and finding that American corporate life was not for her, she’s made it her mission to help other entrepreneurs bring more hygge an...2022-04-1427 minLEVEL UP: A Wedding Photography + Videography PodcastThis One Question Changes Everything w/ Kevin CochranOne question most creatives forget to ask themselves, but has a HUGE impact on their overall success, consists of a single word: why. Today, I'm chatting with Elevate Mastermind Alumni Kevin Cochran of 718 Creative about his rapid business growth, and how asking himself "why?" has played a huge role in his overall success.Connect with Kevin & 718 Creative:718creative.comInstagram: @718.creativeConnect with Taylor + The Level Up Co.:Instagram: @thelevelupcowww.TheLevelUpCo.comNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) h...2022-04-0636 minLEVEL UP: A Wedding Photography + Videography PodcastLeveraging Reels to Grow Your Wedding Business w/ Alesia FilmsInstagram has been pushing their Reels feature heavily over the last 6-12 months. If you haven't hopped on the bandwagon yet, it's not too late! Join in on the conversation with Alesia Films on how to best leverage reels to grow your business, and your revenue.About Alesia:Alesia is a destination wedding and elopement videographer based in Portland, Oregon. She specializes in engaging wedding films for non-traditional couples who want their story told through a fun, music driven video to share with family and friends. On top of that, she's an educator that offers...2022-03-2239 minLEVEL UP: A Wedding Photography + Videography PodcastRising to the Top w/ Erica EstradaErica is the Lead Planner and Designer of Erica Estrada Design, a Full Service Wedding Planning and Design company. Although based in Northern California, Erica travels wherever her clients take her. She has been named Top Planner and Designer by both BRIDES and Martha Stewart.Connect with Erica:ericaestradadesign.comInstagram: @ericaestradadesignConnect with Taylor + The Level Up Co.:Instagram: @thelevelupcowww.TheLevelUpCo.comJoin the *Free Facebook Community* - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go...2022-03-1539 minLEVEL UP: A Wedding Photography + Videography PodcastThe Best Kept Secrets of Longevity w/ Kevin DennisWhen it comes to building a wedding business that stands the test of time, there are several key things to consider. In today's episode, Taylor sits down with Kevin Dennis, a wedding industry veteran, to discuss what has kept his business alive and well for the past few decades. Points discussed in this episode include:How to step back and look at the bigger picture of your business's trajectory, whether as a new event pro or a professional with experience under your beltBest practices for setting your business up for success - in productivity, partnerships, and internal structure...2021-07-0140 minLEVEL UP: A Wedding Photography + Videography PodcastHow Purposeful Action Yields Huge Results w/ Peyton Frank FilmsIt's no secret that success doesn't happen accidentally. Achieving your dreams takes big, purposeful action on a regular basis. And this philosophy, paired with a strong work ethic, is what gave today's guest, Peyton Frank, the edge in her career that yielded huge results.Join the *Free Facebook Community* - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone.Connect with Taylor + The Level Up Co.:Instagram: @thelevelupcowww.TheLevelUpCo.comLearn more...2021-06-2229 minLEVEL UP: A Wedding Photography + Videography PodcastIs Your Marketing Even Working? w/ Christie OsborneMarketing is a crucial part of business, and that statement also applies to us in the wedding industry. But how can you tell if your marketing strategy is even working? Christie Osborne joins Taylor on the podcast today to chat about :Sales and marketing funnels: what are they and how can a business owner get started in structuring their own funnel?How can business owners determine the best channels to reach their target market? What is at risk when skipping the evaluation stage of one’s advertising and marketing strategy?How can smart business owners measure the...2021-06-1549 minLEVEL UP: A Wedding Photography + Videography PodcastWedding HORROR STORIES pt. 2What could possibly go wrong on a wedding day for the vendors involved? Apparently there's quite a list! This lighthearted episode about wedding horror stories is a compilation of previous guests on the podcast sharing their stories of what went wrong on a wedding day.Join the *Free Facebook Community* - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone.Connect with Taylor + The Level Up Co.:Instagram: @thelevelupcowww.TheLevelUpCo.comNEW TRAINING: The Luxury Wedding...2021-06-0815 minLEVEL UP: A Wedding Photography + Videography PodcastHow to Get Your Work Featured in Publications w/ Jainé KershnerWhat is a publication, and why should you care if your work is featured? Today I'm chatting with Jainé Kershner all about the ins and outs of being published as a wedding creative.Connect with Jainé :Instagram: https://www.instagram.com/jainekershner/Website: https://www.jainekershner.com/Podcast: https://www.teawithjaine.com/ Join the *Free Facebook Community* - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone.Connect with Taylor + The Level Up Co.:Instagram: @thelevelupco2021-05-1341 minLEVEL UP: A Wedding Photography + Videography PodcastHOT SEAT - Focusing on Client ExperienceAs wedding industry pro's, client experience makes up a huge portion of our jobs. Yes, we are technically hired to deliver the film, photos, or the floral design, but taking care of our clients by going above and beyond is what creates a standout brand.Join the *Free Facebook Community* - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone.Connect with Taylor + The Level Up Co.:Instagram: @thelevelupcowww.TheLevelUpCo.comNEW TRAINING: The Luxury Wedding Playbook...2021-04-3015 minLEVEL UP: A Wedding Photography + Videography PodcastHow to Get Crystal Clear on Your Ideal ClientToday's episode is actually highlighting a piece of a live training I did inside Elevate Mastermind. Before you invest money in branding or marketing, it's beyond important to get crystal clear on who your ideal client is. Your ideal client is the foundation that your entire business should be build upon.Join the *Free Facebook Community* - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone.Connect with Taylor + The Level Up Co.:Instagram: @thelevelupcowww.TheLevelUpCo.com2021-04-2726 minLEVEL UP: A Wedding Photography + Videography PodcastHOT SEAT - Overcoming Imposter SyndromeIf you ever feel a sense of imposter syndrome as a creative business owner, then I'll be the first to tell you that you aren't alone. Feeling inadequate, like you're not enough, or having chronic self-doubt is something many of us struggle with. The good news: it means you're on the right track to success. Because success doesn't come from your comfort zone.Join the *Free Facebook Community* - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone.Connect with Taylor + The...2021-04-2316 minLEVEL UP: A Wedding Photography + Videography PodcastBreaking Into Destination Weddings w/ Jennifer TaylorThe destination wedding market is growing rapidly, and it’s one that holds abundant business opportunities. However, breaking into destination weddings requires careful strategy. Whether you want to take local clients to a tropical paradise or bring faraway couples to your hometown, you need to learn the finer points of operating from a distance. In this session, Jennifer will share her own experience to guide wedding pros in finding their ideal destination(s) and how to become an expert with a foothold in that market.Join the *Free Facebook Community* - As wedding professionals, we are often ru...2021-04-2226 minLEVEL UP: A Wedding Photography + Videography PodcastThe 1% RuleDo you want to know the difference between those who succeed vs. those who don't? They've mastered and committed to the 1% rule. Join the *Free Facebook Community* - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone.Connect with Taylor + The Level Up Co.:Instagram: @thelevelupcowww.TheLevelUpCo.comNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook 📲 Love this epi...2021-04-1512 minLEVEL UP: A Wedding Photography + Videography PodcastWorking as a Husband + Wife Team w/ Scott + DanaToday on the show we have husband and wife photography team, Scott and Dana, These two have been shooting alongside each other since 2012, totaling over 300 weddings! Having been married for 20 years, the way in which they cherish their own marriage fuels their desire to serve clients just starting out on their own lifelong adventure. When people ask how they manage living and working together, they say they love partnering in all aspects of their life, and wouldn't want it any other way. Scott and Dana are only half joking when he affectionately refers to her as his personal secretary...2021-04-1330 minLEVEL UP: A Wedding Photography + Videography PodcastHOT SEAT - Upleveling Your Time Management & Productivity for Maximum GrowthUpleveling Your Time Management & Productivity for Maximum GrowthJoin the *Free Facebook Community* - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone.Connect with Taylor + The Level Up Co.:Instagram: @thelevelupcowww.TheLevelUpCo.comNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook 📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @The...2021-04-0817 minLEVEL UP: A Wedding Photography + Videography PodcastHow to Enter a Flooded Market Powerfully w/ Kristy RiceWhether you are brand new to the industry or shifting into a new segment of the market, it can be intimidating to enter a new market. This conversation on how to enter a flooded wedding industry market powerfully is one that is sure to kick you into high gear.Join the *Free Facebook Community* - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone.Connect with Taylor + The Level Up Co.:Instagram: @thelevelupcowww.TheLevelUpCo.com2021-04-0626 minLEVEL UP: A Wedding Photography + Videography PodcastThere is No Growth in Being ComfortableIn life + in business, we can either choose to be comfortable, or we can choose to grow. So what's it going to be for you?Join the *Free Facebook Community* - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone.Connect with Taylor + The Level Up Co.:Instagram: @thelevelupcowww.TheLevelUpCo.comNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them) https://thelevelupco.com/playbook 2021-04-0110 minLEVEL UP: A Wedding Photography + Videography PodcastHOT SEAT - Positioning Yourself as High-End from Day 1How can you strategically position yourself as a high-end wedding professional from the very beginning? Today's episode is the first of many in the new HOT SEAT mini series here on the podcast.Join the *Free Facebook Community* - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone.Connect with Taylor + The Level Up Co.:Instagram: @thelevelupcowww.TheLevelUpCo.comNEW TRAINING: The Luxury Wedding Playbook - Learn how to attract luxury clients (without chasing them...2021-03-2520 min