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Digital Marketing That Puts People FirstEp 10 | Cold, Warm, Hot – Introducing The Marketing Funnel.Episode Summary:
Are you aware of the ‘Marketing Funnel’? This episode of Digital Marketing That Puts People First explores the process of bringing potential customers down the funnel and making a sale. Are you best utilising the Marketing Funnel? And what does this look like with a digital application?
The ‘Marketing Funnel’ is a consumer-focused marketing model developed by Elias St. Elmo Lewis. It illustrates the customer journey towards the purchase of a product or service.
Throughout this episode, we talk about the implementation of this model in your own marketing strategies, and the importance of bringing...2023-02-2827 minDigital Marketing That Puts People FirstEp 09 | Keyword Strategy Made Easy
As we step into 2023, we believe that this is a great time to start looking at or start updating your keyword strategy. And keyword strategy is exactly the focus of this episode. Are you being strategic in your approach to your keywords?
If you want people to find you on Google or any other search engine, you need to understand which keywords they are typing into the search bar. This ensures your brand and services/products are found. Throughout this episode, we talk about including those keywords on your website, and trusting Google’s algo...2023-01-1925 minDigital Marketing That Puts People FirstEp 08 | Planning for Next Year - 12 Days of ChristmasThe end of the year is upon us, and soon it’ll be 2023. As the year wraps up, it’s a good time to reflect on what 2022 has been for you and your business and what next year could look like. Christmas is around the corner, and there is no better time to go through the 12 days of Christmas for digital marketing.
TheOnlineCo team has put together 12 easier steps you can do in December to help you start 2023 off with a bang. These steps will help you analyse this last year and plan out a strategy for 2023
...2022-11-3022 minDigital Marketing That Puts People FirstEp 07 | 4 Stages of the SEO Exploration ProcessSEO is an essential component of digital marketing, helping your clients find you in search engines like Google and Bing. At first, SEO can seem overwhelming, and we often find that our clients who have tried to use SEO in the past, have found it confusing and have struggled to find success in it. As the foundation is essential to the structure of a house, we need a rock-solid SEO plan. We can then spend the following 12 months putting together the SEO processes to help more people find your website, getting you more leads so you can grow your...2022-10-3132 minDigital Marketing That Puts People FirstEp 6 | The Digital Marketing PlaybookAll digital marketing needs a plan, and the best strategy is specific to your business. Unfortunately, we often hear of businesses who want to follow a marketing plan because another company found it successful. While this can be an excellent start, what works for one company may not work for another.
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An ideal digital marketing plan is strategic and should consider a company's individual needs. A great way of doing this is by looking at your competitors and customers. Analyzing your business's competitors allows you to see what worked before and if there are any gap...2022-10-1030 minDigital Marketing That Puts People FirstEp 5 | 3 Components of an Effective Digital Marketing StrategyWe often see digital marketing that just doesn’t work. They have the right idea, investing in Facebook Ads or utilising SEO, but it just falls short. In this episode of Digital Marketing that Puts People First, we talk about an effective digital marketing strategy that can help you achieve your business goals.
An effective digital marketing strategy requires three components: strategy, tactics, and execution. Strategy is about your customers and how best to serve them. Tactics are the specific platforms you are going to use, i.e. Facebook Ads, and Google Ads. Finally, execution ensur...2022-09-0126 minDigital Marketing That Puts People FirstEp 4 | 6 Steps to Understanding your CustomerHave you ever tried marketing to “get some leads?” And did it perhaps not work out so well? One of the most common reasons for this is because your marketing didn’t resonate with actual humans. So don’t go looking for “leads”, go looking for “people” that you can genuinely help with a fair exchange of trade.
Marketing is a people business first, technology comes second and in this episode of Digital Marketing that Puts People First we talk about possibly the most important part of any marketing effort and that is understanding your customers.
2022-08-0926 minDigital Marketing That Puts People FirstEp 3 | Should I DIY Facebook Ads?Have you ever considered running your own Facebooks ads? Maybe you’ve already given it a shot and thought that they weren't very successful, or perhaps they are performing well and you’re wondering if they could be doing better?
In this episode of Digital Marketing That Puts People First we ask the question ‘Should I DIY Facebook Ads?’ Now we know we’re an agency that provides this service, but we promise to give you an unbiased perspective on when you can and should DIY your Facebook Ads, as well as when you should get a profess...2022-07-1346 minDigital Marketing That Puts People FirstEp 2 - Are Your Competitors Beating You?How do you truly know who your competitors are and whether or not they’re out performing you?
In this episode of Digital Marketing That Puts People First we ask you the question ‘Are your competitors beating you?’ And what we mean by that is, do you know who your actual competitors are and do you know what their strengths and weakness are?
Over the years we’ve developed a process for identifying and assessing the competition and today we want to share that process with you so that you can assess the...2022-06-1633 minDigital Marketing That Puts People FirstEp 1 - 3 Tools To Keep People On Your Website LongerDo you know if your website actually gets you any business?
In this episode of Digital Marketing That Puts People First we ask you the question ‘Is your website telling people to bugger off?’ And by that we mean, is it clear to visitors to your site exactly what it is that you do? If it isn’t then perhaps your site is (accidentally) telling people to go elsewhere.
As a rule of thumb, you have less than 10 seconds to convince people to stay on your website, and there are 3 psychological triggers yo...2022-05-2434 minDigital Marketing That Puts People FirstBonus Ep. 3: 7 SEO Action Items To Do TodayHave you ever thought of SEO as a bit of a mystery? Have you ever wanted to know which SEO tasks you should be doing?
In this episode, we talk about the hugely important and mysterious topic that is SEO. SEO stands for Search Engine Optimisation and is the process of making your website friendly to Google (and other search engines).
As always, you'll hear from James Parnwell Founder and Managing Director of TheOnlineCo. - plus our special guest Rich Brown, Head of SEO here at TheOnlineCo.
SEO is a big topic and wi...2022-03-2135 minDigital Marketing That Puts People FirstBonus Ep. 2: The Top 15 Mistakes to Avoid Making in Google AdsEver made a mistake running Google Ads? Wish you knew how to avoid making those mistakes?
We've been running Google Ads for clients for well over a decade now and so it's pretty safe to say we know what makes for a successful campaign. In today's episode, we discuss the top 15 mistakes people usually make when running Google Ads, and how you can avoid making them.
Learn more from Heidi Jones (Google Ads expert and SEM manager at TheOnlineCo.) and James Parnwell (Founder and Managing Director at TheOnlineCo.)
Heidi and James bring their ex...2022-02-0237 minDigital Marketing That Puts People FirstBonus Ep. 1: The Top 7 Questions About Google AdsWhat’s the fuss about Google Ads?
In true marketing fashion, we did a whole stack of keyword research to answer the internet’s top seven most Googled questions about Google Ads. At TheOnlineCo, we've been running Google Ads for clients for about 12 years now, so it’s safe to say we know all the ins and outs of running a successful campaign. In this episode, we demystify all the things you're wondering about Google ads, including when to use it and when not to use it.
Learn more from Heidi Jones, Google Ads expert and SEM manager...2021-10-1429 minDigital Marketing That Puts People FirstSeason Finale: 9 Business Gems - James & Jess Roundup 9 Lessons Learnt in 22 InterviewsWhen we embarked on launching a podcast, we had no idea just how diverse and fascinating the stories of our interview guests would be – or how much wisdom we would glean from them!
In this episode, the finale for Season 1 of the podcast, James and Jess roundup the 9 biggest lessons they learnt across 22 interviews with Aussie business owners from around the country.
The 9 Big Lessons We Learnt
1 - Formal Education is NOT Linked with Business Success
Our interview guests varied wildly in their levels of formal education – some had a Masters or a PhD; others left...2021-07-0427 minDigital Marketing That Puts People FirstTransforming Lives Through Confidence: Jodie & Anastasia at ‘Rise Women’ Share their Inspiring Story - Ep 22If you’ve ever had that little voice in your head saying, ‘I can’t’, Jodie Bruce-Clarke and Anastasia Adams are here to tell you, ‘You can!’
They’re the two women behind the business ‘Rise Women’ – a confidence coaching agency built around a philosophy that confidence isn’t something you’re born with; it’s something everyone can learn.
In our interview with the pair, you’ll not only gain valuable business insights. You’ll also learn how Anastasia used to struggle with her confidence and self-worth, and how her self-belief has blossomed in the process of building the business…. As w...2021-06-2754 minDigital Marketing That Puts People FirstRebranded and Reborn: Zedu, the Training Co that Faced Down its Giants & Rose from the Ashes - Ep 21If there was ever a podcast episode that resembled War and Peace, this one has got to be it.
For the ultrasound training company Zedu, there were a few years where it seemed like everything was against them.
They faced detractors in the medical industry; identity theft by a competitor; a business ‘divorce’; the 2019 bushfires; and the impact of COVID. But owners Suean Pascoe and Michael Duncan are not quitters.
All of these trials have helped them to refine their business, and build a vibrant, energetic brand that stands out in the market like a beacon.
*** 2021-06-2041 minDigital Marketing That Puts People FirstLeverage, Optimise, Focus, Thrive: Day Spa Industry Innovator Vanessa Main Shares Principles that can Turbo-Charge Your Business - Ep 20In the early 2000s, as day spas and health retreats were exploding in popularity, Vanessa Main was at the forefront – living a glamorous yet high-pressured, jet setting life, setting up day spas in hotels around the world.
These days, she’s back on home turf, applying everything she learned in the first half of her career, to educating business owners in the beauty, wellness and day spa industry.
Her business is called LOFT Inc. It stands for Leverage, Optimise, Focus, Thrive; and that’s exactly what she helps business people do. The principles she shares in our interview a...2021-06-1452 minDigital Marketing That Puts People FirstBite the Bullet and Specialise: How Financial Planner Phil Thompson went from ‘Just Making It’ Generalist, to Rapidly Growing Specialist – Ep 19Phil Thompson has had two career paths that couldn’t be more different: Circus Performing, and Financial Planning! He's the owner of a company called Skye Wealth, specialising in life insurance.
You’ll hear why he made such a radical career change; how his first few years in the financial game were spent working very hard, with little reward…. and how a few brave decisions made all the difference!
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Key Moments
03:20 – After a dramatic career change, Phil saw an opportunity and took the plunge, with help from family.
08:46 – Laser focussed on caring for existing...2021-06-0637 minDigital Marketing That Puts People FirstEnding Slavery in Australia: How Sally Irwin’s Cafe & Social Enterprise, The Freedom Hub, is Restoring Survivors – Ep 18When Sally Irwin moved to Berlin with her husband’s diplomacy work, she had no idea how much it would change her life.
There, she came face to face with modern day slavery and the sex trafficking trade, working as a volunteer to help enslaved, abused and traumatised young women.
On her return home, she founded The Freedom Hub – a social enterprise that helps survivors of human trafficking, who find themselves trapped in modern day slavery in Australia. Through a Survivor School, young women are being restored to health and independence.
And through businesses such as cafe...2021-05-3056 minDigital Marketing That Puts People FirstWhen a Hobby Takes Over: How Campsmart Grew from a Maternity Leave Project, to a Serious Aussie Brand – Ep 17Justine Lightowler isn’t the first woman on our podcast who ‘birthed’ her business while she was on maternity leave!
It was a family camping trip, and a need for some extra income, that drove Justine to start buying and selling camping gear on eBay. That became a hobby… which turned into an online store… which grew into a business… and today, Campsmart is a serious player in the online caravanning and camping market.
In our interview Justine talks about the joys of serving Australia’s active community of caravanners and campers; the challenges of growing a busi...2021-05-2329 minDigital Marketing That Puts People First‘It’s About Going the Extra Mile’ Entrepreneur Justin Herald on Why Customer Experience is Crucial - Ep 16Cast your mind back to the 90s, and you might remember seeing t-shirts and bumper stickers plastered with the word ATTITUDE…
They were the work of a young guy named Justin Herald, whose T-shirt slogans struck a chord with Aussies, and his business quickly went national, then global. But surprisingly, he started the brand quite by accident, with less than $50 to his name.
Several million dollars later, he sold Attitude, and became a highly sought after speaker and trainer, through his company Customer Culture - teaching businesses how to treat customers better. He believes a lo...2021-05-1649 minDigital Marketing That Puts People First“Just Be Your Authentic Self!” The Yoga Teacher & Circus Arts Trainer Who’s Smashing Stereotypes - Ep 15Today's interview guest has possibly the most colourful story we've had on the podcast so far.
She's Annika Saigi, owner of a busy network of yoga studios in Western Sydney called Nin Yoga – and her journey has been a bit like a roller coaster ride in a theme park... It started at a video game arcade, with a detour into the circus arts, then adventures in India, and – just as she was launching a yoga studio – there was that painful little thing called the COVID pandemic.
Thankfully, Annika has lived to tell the tale, and in our inte...2021-05-0945 minDigital Marketing That Puts People FirstFuture-Proofing the Next Generation: Rowan Kunz, Edu-Preneur and Founder at Art of Smart - Ep 14In today’s episode you’ll get to know a young man who started his entrepreneurial journey before he’d even finished uni: he is Rowan Kunz, the director of Art of Smart, a student coaching and mentoring college in Sydney.
Rowan’s a big-picture thinker: his team doesn’t just help kids with study techniques and maths exams, (although that’s a part of it)…. They are on a far greater mission: to help a generation of young people discover their passions, set some life goals—and achieve them!
But despite his young-successful-entrepreneur story, Rowan’s made his fair shar...2021-05-0249 minDigital Marketing That Puts People FirstScaling Fast, Keeping Quality: The Young, Agile Company That’s Blazing a Trail in Disability - Ep 13For Kara Foscholo and Amanda Semaan, running a complex and multi-layered business wasn't even slightly on their radar, when they first embarked on a uni degree together.
But when a research opportunity came their way, enabling them to invest in discovering better disability care, their passion took over. And as they say, the rest is history!
When Active Ability was founded, it was the first of its kind – mobile therapy, specifically for those with intellectual disability, brain injury and mental illness. These days, their team of 65 therapists works with hundreds of clients throughout the Greater Sydney, Wollongo...2021-04-2542 minDigital Marketing That Puts People First“I Had to Get My Name Out of the Business” – ‘Dr Burnout’ Valerie Ling & the Centre That’s Changing Lives – Ep 11When a series of difficult life experiences left psychologist Valerie Ling suffering from burnout - she knew it was time to get help in her business.
And so began the growth of a busy psychology practice called the Centre for Effective Living. In this episode Valerie – who’s now an expert in the treatment and prevention of burnout – tells the story of her lifelong entrepreneurship streak - and her passion to build organisations that make the world a healthier, happier place.
(This two-part series continues next episode, where Valerie shares her expert advice on burnout in bus...2021-04-2145 minDigital Marketing That Puts People FirstSpecial Edition: Burnout in Business - How to Prevent it, How to Recover, with ‘Dr Burnout’ Valerie Ling - Ep 12When we sat down to hear the story of psychologist and burnout expert Dr Valerie Ling from the Centre for Effective Living, we had a feeling it was going to be one of our most helpful episodes yet—and we weren’t disappointed.
In this episode, (the second in a two-part series), Valerie dives into her expertise on the treatment and prevention of burnout – a path many business leaders often (sadly) travel.
Valerie’s an expert on the topic, has been given the nickname ‘Doctor Burnout’, heads up a team of therapists who help people recover from...2021-04-1833 minDigital Marketing That Puts People First“It Instantly Transformed the Industry” - The Western Sydney Tech Co That Disrupted Trucking in Australia - Ep 10Phil Callaghan is a tech entrepreneur who bootstrapped his business from his own piggybank – and transformed the way the trucking industry works in Australia.
Conceived at a time when smartphones were in their infancy, Loadshift has effectively changed how truckers and shippers communicate - through what is now a very high-tech, online marketplace. It's revolutionised the way the industry works, and today, the Loadshift team have so much data at their fingertips, that they're able to see economy trends and shifts happening in real-time - weeks before we hear about it on the evening news.
But P...2021-03-2841 minDigital Marketing That Puts People First“My Business Tripled Overnight” - How a Young Mum’s Hobby Became a National Brand - Ep 9It’s the perfect story of a Stay at Home Mum with a hobby that goes viral. But peek behind the beautifully curated Instagram feed to hear about the real-life journey which has taken Wild Indiana from a back bedroom operation to a national brand.
It all started with a play gym made by Laura’s husband, Luke. With nine months maternity leave ahead of her, Laura began selling a few on Instagram.
Then she happened upon a certain silicone baby's bowl, and entered the importing game.
When Covid hit and an Instagram influencer sha...2021-03-2036 minDigital Marketing That Puts People FirstPlaying the Numbers Game - How Entrepreneur Steve Waters is Changing the Face of Property Investment - Ep 8The story of Steve’s business, Right Property Group is a classic story of diving in the deep end.
As a respected authority in the Australian investment property game, Steve makes regular appearances on TV and in print and is known as an industry pioneer.
But the way he started out in property investment, is quite surprising.
He was on track to continue in his family’s beef export business – until he met a girl (now his wife) - who was a successful property investor. Never afraid to put “skin in the game”, Steve swit...2021-03-1441 minDigital Marketing That Puts People FirstHelping Entrepreneurs to Soar: Roger Vertannes - From London, to Riyadh, to Sydney – Ep 7If you’re writing an action-drama novel, and you need a great storyline, you might look to the fascinating life of Roger Vertannes for inspiration.
Growing up the youngest of 10 kids, Roger learnt that if you want brand new football boots, you’ll have to work for them… and so at the tender age of 12, he joined the family business.
Since then, his journey has been full of adventure: wheeling and dealing in the Middle East; starting up a national franchise in the UK; immigrating to Australia and reinventing himself as a business broker. Now, he’s in...2021-03-0751 minDigital Marketing That Puts People First“It’s All About How the Customer Feels” - Josh Nicholls - from Solo Sparky, to National CEO - Ep 6When we turned up to interview Josh Nicholls at Platinum Electricians HQ, it felt like we were stepping into a trendy Silicon Valley tech-startup.
It’s full of bright, ultra-modern décor; there’s inspirational slogans on the walls, and a buzz of motivation in the room. It’s a long way from Josh’s days as a young apprentice electrician, facing up to workplace bullying. He now heads up around 300 employees with franchises around Australia, and having a happy and thriving workplace culture is one of his highest values.
In our interview he shares some of th...2021-02-2843 minDigital Marketing That Puts People FirstThe Story of a Famous Aussie Snack: Karen Lebsanft, Kurrajong Kitchen - Ep 5Karen Lebsanft is a business powerhouse.
She's the woman behind Kurrajong Kitchen, the Aussie snack brand famous for their Lavosh crackers, first baked at a little restaurant in the foothills of the Blue Mountains - and now found in supermarkets across Australia.
Karen has won awards in Australia and the USA, she’s appeared on Foxtel's Industry Leaders TV Series, and is in demand as a speaker and business couples mentor.
In our interview at Kurrajong Kitchen HQ (where we may or may not have pocketed some of those iconic crackers), Karen shared cou...2021-02-1845 minDigital Marketing That Puts People First“It’s So Much Like Marriage!” The Highs & Lows of Business Partnership: Kirsty Farrugia - Ep 4If you’re in a business partnership, and it sometimes feels a bit like a marriage – then you’re not alone!
That’s how Kirsty Farrugia describes it, in this fascinating interview about her business, The Art of Decluttering. It’s a professional organizing co, run by Kirsty and her business partner and long-time friend, Amy Revell. Together they also host a highly successful podcast of the same name.
In her interview, Kirsty shares about the massive journey of personal growth she’s been on while working in the partnership – including both the struggles, and the great rewa...2021-02-1445 minDigital Marketing That Puts People FirstA Family Business Goes National - Evan Graham & Alex Nelson at Limcora Group - Ep 3The growth of Limcora Group is a great Aussie success story. Starting as a little family plumbing co handed down from father to son, it's now grown into a major player in the construction industry with more than 60 staff, working on major development projects in Sydney and interstate.
James caught up with the two couples at the head of the business, Evan and Amy Graham, and Alex and Natalie Nelson, and it was a revealing insight into the highs and the lows of running a complex, multi-faceted company.
The team, affectionately labelled in their WhatsApp...2021-02-0735 minDigital Marketing That Puts People First“Come to Me With Your Ideas!” The Lawyer-Entrepreneur Who Breaks Glass Ceilings & Innovates - Ep 2With degrees in law AND advertising, Amanda Little is a family lawyer with a difference.
As you'll hear in our fascinating and at-times hilarious interview, she’s an innovator, a breaker of glass ceilings—and an incurable entrepreneur who’s known to buy domain names on her holidays. She's the “ten-new-ideas-before-breakfast” type.
Amanda shares what made her step away from a big city law firm to start out on her own, and how she juggles being a wife, a mum, a lawyer and a business owner at the same time.
You’ll hear about her app...2021-02-0744 minDigital Marketing That Puts People FirstStarting from Zero: Corporate Coach Paul Donovan on Leaving his Brilliant Career to Go Solo - Ep 1Paul Donovan was working an impressive, well-paid job in a Fortune-500 pharmaceutical co, when he decided to leave it all behind.
Starting out from ground zero, he became a solo consultant under the name The Change Company. Now, 21 years later, he's in high demand, consulting to high-flying, senior executives, helping them to clarify their vision, fix their culture, resolve conflict, and succeed in the corporate world.
But it hasn’t all been smooth sailing. In our interview, Paul opens up about some intensely personal moments - including the terror of losing all his clients on day...2021-02-0746 minDigital Marketing That Puts People FirstThe Trailer, Season 1In our launch season of Getting to the Heart of Business, we dive deep to mine the gold in some brilliant business owners. A lawyer who breaks every mould, a coach of high-flying corporate execs, leaders in the construction industry, a decluttering-expert-slash-podcaster... and more. Enjoy this sneak peek....
2021-02-0202 min
Web Marketing That Works136: James Parnwell from TheOnlineCO.netAdam and James talks all about SEO, learn tips and its secrets.2016-07-2025 min