Shows
The Rebranded TeacherTpT Blinders On: 5 Things You Should NEVER Give Your Energy ToFinding yourself wasting precious hours scrolling through Facebook groups, comparing your TPT store to others, or stressing about platform changes that are completely outside your control? You're not alone. The TPT seller community is filled with noise that can easily derail your focus and drain your limited energy reserves.In this no-nonsense episode, I tackle the five most common distractions that prevent teacher-entrepreneurs from making meaningful progress in their businesses. From the dangerous trap of fixating on other sellers' earnings to the false promise of "quick hacks" that claim to transform your business overnight, I break down...
2025-09-2215 minThe Rebranded TeacherTpT Then & Now: Old Advice to IgnoreRemember when TPT felt like the promised land of passive income? When a feature in their newsletter could skyrocket your downloads overnight? Those days are behind us, but that doesn't mean you can't thrive as a teacher-seller in today's marketplace.The teaching resources landscape has fundamentally transformed. What worked brilliantly in 2018 might be holding you back in 2023. As someone who's navigated these changes while maintaining a successful business, I'm pulling back the curtain on four pieces of outdated TPT advice you can confidently leave behind.First, let's address the passive income myth. While you can...
2025-09-1520 minThe Rebranded Teacher2 Alarming TpT Product Tech Trends to Get Ahead Of!The educational technology landscape is shifting dramatically, and two alarming trends are reshaping how teachers can use TPT resources in their classrooms. If you've invested time creating digital materials or incorporating QR codes into your teaching resources, these changes could significantly impact your product's usability and your TPT sales.The first major shift involves statewide cell phone bans, with Texas leading this movement and other states following suit. While many teachers welcome this change for classroom management, it creates a challenge for resource creators who've built convenience features requiring personal devices. When teachers see QR codes in...
2025-09-0816 minThe Rebranded Teacher3 Things TpT Sellers Waste Time On (and What to Do Instead)If you've been pouring endless hours into your Teachers Pay Teachers business without seeing meaningful growth, you might be falling victim to one of the three biggest time-wasters plaguing TPT sellers. As someone who's navigated the TPT marketplace for nine years (five of them full-time), I've witnessed countless talented educators spinning their wheels on activities that simply don't drive results.The first culprit? Obsessive product revision. While quality matters, constantly updating your first dozen products means you'll never reach that critical 50-100 product threshold where momentum builds. Instead of revising every time you learn something new, apply...
2025-09-0114 minThe Rebranded Teacher3 Seasonal Product Strategies to Maximize EarningsReady to transform your seasonal TPT resources from potential time-wasters into profitable assets? This episode reveals the strategic difference between seasonal products that generate substantial income and those that simply drain your valuable time.As teacher-entrepreneurs, we face a unique challenge with seasonal resources - a short window to capitalize on seasonal traffic and limited time to optimize underperforming products. I'm sharing three data-driven strategies that eliminate guesswork and maximize your earnings during these critical selling periods.You'll discover how to leverage the same keywords across different product types to identify what buyers truly want...
2025-08-2512 minThe Rebranded TeacherThe #1 TpT Growth Strategy That No One Talks AboutReady to revolutionize your approach to TPT success? This eye-opening episode challenges the common misconception that creating more products is the only path to growth. Instead, Lauren Fulton reveals the powerful strategy of "creating for views" – an algorithmic approach that helps your resources work smarter, not harder.Discover three game-changing tactics that can transform your product creation process. First, learn how combining two resource types into one product (like task cards activities instead of just task cards) targets multiple keyword sets simultaneously, doubling your visibility with minimal extra effort. Next, explore how creating complementary products that teachers na...
2025-08-1812 minThe Rebranded TeacherFix Your Product Descriptions & Make More Sales On TPT!Is your TPT product description turning potential buyers away? As teachers scroll through countless resources, your description is often the final deciding factor before they hit "add to cart." In this episode, I reveal the secrets to crafting product descriptions that actually convert browsers into buyers.Drawing from my nine years of TPT selling experience (including outearning my teaching salary), I take you behind the scenes to show exactly how I transform lackluster product descriptions into powerful sales tools. You'll watch as I audit two real product descriptions from the Rebranded Teacher community, applying my plug-and-play templates...
2025-08-1132 minThe Rebranded TeacherFive Smart Trades to Boost Your TPT Business Without Spending a DimeTired of feeling like you need a marketing budget to grow your TPT business? This episode flips that notion on its head with five genius strategies for trading value instead of spending money. Lauren challenges the limiting belief that many teacher-entrepreneurs hold: "I can't collaborate until I have something to bring to the table." As she points out, you already have valuable assets other sellers want—even if it's not a large audience. Through the inspiring story of a woman who bartered coupon-bought products for everything from fresh produce to home renovations, we see how creative trading can...
2025-07-0726 minThe Rebranded Teacher5 Ways to Quickly Boost Your Sales on Teachers Pay TeachersReady to supercharge your TPT sales? Whether you're trying to hit a specific income goal or looking for sustainable ways to boost your store's performance, these five actionable strategies can help you drive meaningful results without burning out.Flash sales remain the gold standard for quick revenue boosts, but there's a science to doing them right. The sweet spot isn't necessarily the deepest discount—Lauren explains why a strategic 24-48 hour sale on product lines or bundles often outperforms dramatic price slashing. The common assumption that halving your prices will double your sales rarely holds true, making sm...
2025-06-3018 minThe Rebranded Teacher11 Summer Strategies for TPT Sellers to Boost Your Back to School IncomeReady for your most strategic summer yet? As teacher-sellers, our summer break offers the perfect opportunity to grow our TPT businesses—not necessarily because we have more time, but because we have more flexibility to focus on impactful strategies that set us up for success when the classroom chaos returns.This episode breaks down a four-pillar approach to summer TPT growth that won't leave you overwhelmed or burnt out. Rather than attempting to implement every possible strategy, I guide you through selecting just one focus from each essential category: product creation, marketing, back-to-school preparation, and business expansion.
2025-06-2328 minThe Rebranded TeacherTPT Marketing Strategies that Work in 2025The digital marketing landscape for teacher-sellers has undergone a dramatic transformation since 2020, and those clinging to outdated strategies are watching their businesses slowly fade. This eye-opening episode pulls back the curtain on what's actually working in TPT marketing today versus what's simply wasting your precious time.Ready for some tough love? Those static Instagram posts, random Pinterest pins linking directly to TPT, and scattered marketing efforts across multiple platforms aren't serving your business. Lauren breaks down why even established sellers are struggling when they refuse to adapt to the current competitive marketplace. The hard truth: if your...
2025-06-0920 minThe Rebranded TeacherI Almost Missed Out on 6 Figures...Have you ever skipped a conference or summit because it felt draining, expensive, or simply not worth your time? I get it. As someone who identifies as introverted and antisocial, I've wrestled with the same hesitations about professional gatherings.But here's my confession: the moments that transformed my TPT business came from reluctantly attending events I nearly skipped. Six years ago, a casual brunch conversation during my first TPT conference introduced me to email marketing—a strategy that now generates six figures annually. More recently, implementing just one tactic from an expensive mastermind meeting tripled the revenue of...
2025-06-0220 minThe Rebranded TeacherMy $1,000 March Challenge Update...My $1,000 March challenge didn't turn out how I was expecting it to, but I still learned valuable lessons about product cross-selling and giving yourself grace during different life seasons.• I tell you just how much extra money I made in March from my game board and task cards... • Sending freebies to your email list with an upsell can generate additional revenue• Release multiple products in a series simultaneously to maximize sales potential• Recognize when to push yourself in business and when to give yourself grace• Focus on high-impact activities during challenging life seasons rather than...
2025-05-2622 minThe Rebranded TeacherI'm [Sort Of] Skipping Out on YouThis week's episode announces our free upcoming "Five Days to a 5K Product" workshop starting Saturday, May 24th. The workshop teaches teacher entrepreneurs how to create profitable TPT products that sell, with step-by-step guidance on market research and product development.• Learn how to know if a product will be profitable before creating it• Discover the secrets to crafting products that sell versus those that sit on the market• Get step-by-step guidance through planning a profitable product line• Perfect timing to plan products over summer that will generate income all school year• Includes daily videos, pr...
2025-05-1903 minThe Rebranded TeacherThe Harsh Truth: Not All TPT Resources Can Be SEO'dEver wondered why your meticulously crafted TPT resources aren't getting found, despite your best SEO efforts? After nine years as a TPT seller and five years coaching other teacher entrepreneurs, I've discovered a hard truth: most sellers are solving the wrong problem.The issue isn't that your resources lack proper search optimization. It's that you're creating products that can't be effectively optimized in the first place. Many of us start by creating resources we're personally excited about or that our own classrooms need, then try to retrofit SEO strategies afterward. This backwards approach typically leads nowhere because...
2025-05-1209 minThe Rebranded TeacherEvergreen vs Seasonal TPT Products Which Makes More Money?!Are you struggling to decide whether to create evergreen resources that sell year-round or seasonal resources that capitalize on specific times of the year? This strategic decision can make or break your Teachers Pay Teachers business, especially in the early stages.Evergreen resources—those without holiday-specific elements that teachers can use throughout the school year—build stability and consistent income. They allow you to put your energy into creating one high-quality product that can potentially sell for 10-12 months each year. This approach streamlines your marketing efforts and builds a reliable foundation for your business. But is it a...
2025-05-0517 minThe Rebranded Teacher5 TPT Seller Non-Negotiables for Growth on Teachers Pay TeachersToday we dive into the five essential components that every growing TPT business must prioritize, regardless of how busy life gets. These strategies separate successful sellers from those who struggle to gain traction in the marketplace.• Consistent product creation remains critical for driving traffic and sales, even during busy seasons• Market research should precede all product development to ensure you're creating resources buyers actually want• Long-term marketing strategies that build organic traffic are essential for sustainable growth without constant content creation• Continuous learning from other successful sellers provides fresh ideas and keeps you from falling...
2025-04-2821 minThe Rebranded TeacherBeyond TPT: Ways to Diversify Your Income with Carlin LiborioCarlin Liborio returns to share how she's expanded beyond TPT to double her income by selling directly to school districts through purchase orders. She explains her diversified business model including professional development, digital resources, and her new venture into Amazon workbooks.Grab your ticket to Teacher Seller Summit to learn more about diversifying your income streams as a teacherpreneur. This year features over 60 incredible sessions including Carlin's workshop on purchase orders, plus many masterclass sessions, and opportunities to connect with other sellers in your niche.Get your ticket to the Teacher Seller’s Summit:...
2025-04-2129 minThe Rebranded TeacherThe Middle Ground: Finding Success Between DIY and Delegation with Janice CookReady to grow your TPT business but unsure if you should hire help or improve your systems first? Janice Cook, owner of Cook Family Resources, brings her unique perspective as a project manager who works with both teacher entrepreneurs and virtual assistants to share what really works—and what doesn't—when building your team.After 12 years as a music teacher, Janice found herself in the online business world and quickly became the go-to person for managing projects when other TPT sellers needed support. Her position gives her remarkable insight into both sides of the hiring equation, seeing firs...
2025-04-1433 minThe Rebranded TeacherBlogging: The TPT Business Game Changer with Jennifer Draper and Amy ReineckeWhat if your teaching blog could be more than just a traffic funnel for your TPT store? Blogging experts Jennifer and Amy reveal how teacher entrepreneurs can transform their online presence into a sustainable business with multiple revenue streams.Having coached countless content creators to success, these former neighbors turned business partners share their journey from humble beginnings to creating a thriving blog coaching business. They explain why viewing your blog as your "home base" opens doors to diverse income opportunities that many teacherpreneurs never consider, including ad revenue, affiliate marketing, digital products, courses, and even brand...
2025-04-0731 minThe Rebranded TeacherBudgeting for Your TPT BusinessMoney makes the TPT world go round, but how much should you actually be spending on your teacher business? Whether you're just starting your TPT journey or scaling to five figures monthly, smart budgeting decisions can make or break your long-term success.Let's start with the non-negotiables every TPT seller needs: premium seller fees ($59.95 annually), branded fonts (choose 3-5 that become your signature style), strategic clip art investments, and essential software subscriptions. These foundational elements ensure your resources stand out in the marketplace and earn the highest possible commission rates.But beyond these basics lies...
2025-03-3119 minThe Rebranded TeacherProfitable TPT Product Ideas You Haven't Thought OfEver felt stuck between creating truly unique TPT resources and making products that actually get found in searches? You're not alone. This episode tackles exactly that tension with seven genius product ideas you've probably never considered—but will immediately want to create.From weekly warm-ups where students gradually reveal mystery pictures as they solve problems, to self-differentiating maze activities that allow students to choose their own difficulty path, these ideas strike that perfect balance. They target high-traffic keywords like "worksheets," "exit tickets," and "centers" while offering something buyers can only get from your store.What ma...
2025-03-2413 minThe Rebranded TeacherTPT Hacks for New Sellers in 2025Want to grow your TPT store faster without doubling your workload? After nearly a decade as a top 1% seller and years coaching other teacher-entrepreneurs, I've identified three game-changing hacks that most sellers overlook.The first hack transforms how you approach multi-grade resources. Rather than creating one product for grades 3-6 (which limits your keywords and makes teachers question its suitability), create slightly differentiated versions for each grade level. This simple shift multiplies your store's visibility while making teachers feel you've created something specifically for their students. With minimal additional effort, you'll have four products appearing in search...
2025-03-1712 minThe Rebranded TeacherA Day in the Life of a TPT SellerAre you curious about how a busy teacher entrepreneur balances family, education, and business? Join us as we explore the intricate routines of a TPT seller navigating the demands of daily life. In this episode, we share insightful strategies that have emerged from real-life challenges, including the often chaotic mornings, the struggle to keep a tidy home while running a business, and the delicate balance of homeschooling engagement with time for work.Listeners will discover the transformative power of simplicity, such as selecting a weekly breakfast routine to minimize morning stress and focusing on actionable tidying strategies...
2025-03-0313 minThe Rebranded TeacherMy Exact Strategy to Earn an Extra $1K on TPT in MarchUnlock the secrets to increasing your Teachers Pay Teachers (TPT) earnings this March with strategies inspired by my own experiences and lessons learned. Join me, Lauren Fulton, as I share my personal journey of managing divided focus between my TPT store and a math membership business with Brooklyn McCarley. Discover how this impacted my January sales and the steps I'm taking to streamline my call to action and revitalize my neglected email list. Get ready for an exciting reveal: I'm launching two new product lines that are perfect for educators who crave fast, no-prep resources, all while navigating the...
2025-02-2415 min