Shows
The Marketing Rules PodcastBeyond big data with Peter ShaferIn recruitment marketing, we have data at our fingers tips but making sense of it and using it effectively is the tricky part.
Joining me this week is Peter Shafer, VP at Prosper Group.
Peter has years of experience data crunching marketing out put and takes us through want to measure, how to collect it and some real-world examples.
#MarketingRules
Support for this podcast comes from Liquid Palladium and Shazamme
https://liquidpalladium.com/
https://www.shazamme.com/
To connect with Peter:
https://www...
2022-11-2124 min
The Marketing Rules PodcastMarketing strategies and influencers with Kurt UhlirTargeting the low-hanging fruit at the start of a marketing project is always tempting, but first you need a solid strategy.
This week's guest is Kurt Uhlir marketing consultant and business owner.
Kurt talks me through the 3 key points of his marketing strategy and the importance of personal branding.
#MarketingRules
Support for this podcast comes from Liquid Palladium and Shazamme
https://liquidpalladium.com/
https://www.shazamme.com/
To connect with Kurt:
https://www.linkedin.com/in/kurtuhlir/
Learn more about James...
2022-11-0724 min
The Marketing Rules PodcastHalloween Special with Elizabeth LembkeThis episode is a little different as I'm welcoming back Elizabeth Lembke to the show. Regular listeners will know Liz from 'What recruitment can learn from 80's movies' and 'What recruitment can learn from Christmas movies'. So, as we fast approach the end of October we are tackling 'What recruitment can learn from Halloween movies'.
Enjoy!
#MarketingRules
Support for this podcast comes from Liquid Palladium and Shazamme
https://liquidpalladium.com/
https://www.shazamme.com/
To connect with Liz:
https://www.linkedin.com/in/eliz...
2022-10-2840 min
The Marketing Rules PodcastDefining your brand position with Ulli ApplebaumTrying to define why your brand is unique and why your audiences should buy from you is one of the trickier exercises businesses and marketers go through. Typically we call this your "positioning".
Joining me this week is Ulli Applebaum, founder at First The Trousers and then the shoes and best-selling author.
Ulli discusses how to define your brand position, what mistakes to avoid and to make bring your company on the journey.
#MarketingRules
Support for this podcast comes from Liquid Palladium:
https://liquidpalladium.com/
To connect...
2022-10-0331 min
The Marketing Rules PodcastThe challenges of rebranding with Jim HeiningerThe term rebranding can mean different things to different people but a sense of excitement and dread usually accompanies it.
The excitement we marketers get when finally able to refocus the position of a company at the right audience and the dread of what happenings if it all goes wrong.
Joining me this week is Jim Heininger from rebranding experts.
Jim talks me through the reasons for rebranding in the first place, things to consider and shares a few horror stories about when it goes wrong.
#MarketingRules
Support for this...
2022-09-1230 min
The Marketing Rules PodcastPicking the right recruitment database with Rob GreenOne of the biggest projects a recruitment agency can take on is changing database providers, bringing with it the possibility of downtime, delivery issues and training.
Joining me this week is Rob Green, Founder & Director at Rectec, the CRM, ATS and database comparison site.
Rob discusses the good, the bad and the ugly when picking a new database.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
and Liquid Palladium:
https://liquidpalladium...
2022-08-2233 min
The Marketing Rules PodcastHow can insights support your marketing with Darshan MehtaBeing a customer-centric business and improving the customer experience is now more important than ever.
So does this mean your Marketing strategy constantly needs to change to keep pace?
And if so, how does your business adapt?
Discussing this with me is Darshan Mehta, founder of iResearch.com. Darshan talks me through the importance of insights for creating a customer-centric business.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
and Liquid...
2022-08-0224 min
The Marketing Rules PodcastThe Power of RPO with Shannon RussoRecruitment Process Outsourcing or RPO has been a staffing model for many years now, but the definition has been used to describe many recruitment tactics.
So what does RPO mean in 2022?
Joining me this week is Shannon Russo founder at Kinetix. Shannon draws on her years of experience to discuss what RPO should look like in 2022.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
and Liquid Palladium:
https://liquidpalladium.com/
...
2022-07-2532 min
The Marketing Rules PodcastThe Future of Video in Recruitment with Josh SymonsOver the past few years, we have become accustomed to having video calls, but are we dragging our heels in using video in the recruitment process?
Joining me this week is Josh Symons, Head of Customer Success at Hinterview.
We discuss, the good and the bad of video in recruitment and the future of video in the recruitment process.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
and Liquid Palladium:
https...
2022-06-2727 min
The Marketing Rules Podcast6 Calls To Action You Should Be UsingShould I still be using calls to action to encourage engagement?
Julia Fras answers this questions and gives you 6 ways to use them with examples that you can start adding to your posts today to increase engagement.
Narrated by Julia Fras.
Written by Julia Fras.
Brought to you by ThinkinCircles.
Read the article HERE.
Book a call with ThinkinCircles HERE.
Find out more about recruitment marketing HERE.
2022-06-2304 min
The Marketing Rules PodcastCandidate Attraction and Automation with Brad DiPaoloAutomation in recruitment marketing is nothing new, but using it strategically beyond sending sequenced emails is the goal.
Joining me this week is Brad DiPaolo from Candidate Hub. Brad explains how automation can be used at the top of the funnel to make strategic decisions and create an engaging candidate journey.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
and Liquid Palladium:
https://liquidpalladium.com/
To connect with Brad:
...
2022-06-2030 min
The Marketing Rules PodcastThe Importance of Personal Branding with Jason FrazellIn marketing, we are used to building corporate brands, but personal brands and the strategies behind building a one for yourself and your team is a slightly different discipline.
Talking me through everything we need to know about personal branding in Jason Frazell.
Jason is a personal brand strategist and podcaster.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
and Liquid Palladium:
https://liquidpalladium.com/
To connect with Jason:
2022-06-1335 min
The Marketing Rules PodcastThe Future of Recruitment with William TincupWe don't have a crystal ball to predict the future but we can make some educated guesses.
The recruitment industry is no different and is a good barometer for global, regional and local economic trends.
Joining James to discuss the future of the recruitment industry is William Tincup. William is president at RecruitingDaily.com, host of the recruiting daily podcast and HR tech advisor.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
and L...
2022-05-3130 min
The Marketing Rules PodcastYou Need A Social Media StrategyWhy does my business need a social media strategy to grow?
Julia Fras answers your questions about social media strategies and gives you practical advice on how to start creating yours.
Narrated by Julia Fras.
Written by Julia Fras.
Brought to you by ThinkinCircles.
Read the article HERE.
Book a call with ThinkinCircles HERE.
Find out more about recruitment marketing HERE.
2022-05-2603 min
The Marketing Rules PodcastSpring Cleaning Your InstagramHow can I improve my Instagram within minutes?
Julia Fras, ThinkinCircles' marketing assistant, talks you through 4 simple ways to quickly and easily improve your Instagram.
Narrated by Julia Fras.
Written by Julia Fras.
Brought to you by ThinkinCircles.
Read the article HERE.
Book a call with ThinkinCircles HERE.
Find out more about recruitment marketing HERE.
2022-05-1203 min
The Marketing Rules PodcastDigital Talent with Matt Alder and Mervyn Dinnen'In a disrupted and technology-enabled world of work, HR professionals' ability to attract, recruit and retain people with digital skills can be the difference between business success and failure.'
This is how Matt Alder and Mervyn Dinnen describe their new book: Digital Talent.
Matt and Mervyn join me to discuss their writing process and the themes of the new book.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
and Liquid Palladium:
2022-05-0928 min
The Marketing Rules PodcastMatt Sigelman returns to discuss workplace mobility, global Talent shortages and Building equity and diversityFriend of the podcast Matt Sigelman returns to give an update on the recent merger of Burning Glass and EMSi and his new role as President of the burning glass institute.
Matt also shares the results of some of the institute's first research projects on, workplace mobility, global Talent shortages and Building equity and diversity.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
and Liquid Palladium:
https://liquidpalladium.com/
To connect wi...
2022-05-0342 min
The Marketing Rules Podcast10 Years Of Recruitment MarketingWhat does it take to build a successful recruitment marketing business?
James Whitelock, ThinkinCircles' MD, recalls his journey in establishing ThinkinCircles as an industry leader in recruitment marketing, in this week's audio blog.
Narrated by Julia Fras.
Written by James Whitelock.
Brought to you by ThinkinCircles.
Read the article: https://www.thinkincircles.com/10-years-of-recruitment-marketing/
Book a call with ThinkinCircles: https://meetings.hubspot.com/james586
Find out more about recruitment marketing: https://www.thinkincircles.com
2022-04-2801 min
The Marketing Rules PodcastIs marketing hard to measure with Glenn SouthamWhy, how and what we measure in marketing has always been a point of contention. More than often marketing KPIs are set from high above and have little to no relation to the day to day efforts and success of a marketing department.
So are KPI's dead and should we bother measuring anything at all?
Join me this week to discuss this is Glenn Southam.
Glenn is a vocal proponent of the role of marketers and community managers for the influential Lonely Marketers group.
#MarketingRules
Support for this podcast...
2022-04-1133 min
The Marketing Rules PodcastMy First Two Weeks in the Recruitment Marketing IndustryWhat does it take to build a successful recruitment marketing business?
Julia Fras, ThinkinCircles' marketing assistant, reflects on her first two weeks at ThinkinCircles and the things she's learnt, in this week's audio blog.
Narrated by Julia Fras.
Written by Julia Fras.
Brought to you by ThinkinCircles.
Read the article: https://www.thinkincircles.com/my-first-two-weeks-in-the-recruitment-marketing-industry/
Book a call with ThinkinCircles: https://meetings.hubspot.com/james586
Find out more about recruitment marketing: https://www.thinkincircles.com
2022-03-3107 min
The Marketing Rules PodcastThe challenges of being a recruitment marketer with Emma ThorntonRunning a marketing department on your own in a recruitment agency can be a blessing and a curse. A blessing to be working with an agency that values marketing, but a curse with the intricacies of recruitment marketing.
Joining me this week is Emma Thornton, Marketing Manager at 300 North.
Emma discusses the challenges of recruitment marketing, how to measure success and the importance of thought leadership.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
2022-03-2830 min
The Marketing Rules PodcastAt The Recruitment Agency ExpoWhat happened at the Recruitment Agency Expo?
Julia Fras, ThinkinCircles' marketing assistant, recalls her first time visiting the Recruitment Marketing Expo and the highlights of the day, in this week's audio blog.
Narrated by Julia Fras.
Written by Julia Fras.
Brought to you by ThinkinCircles.
Read the article: https://www.thinkincircles.com/at-the-recruitment-agency-expo/
Book a call with ThinkinCircles: https://meetings.hubspot.com/james586
Find out more about recruitment marketing: https://www.thinkincircles.com
2022-03-1701 min
The Marketing Rules PodcastHow to deploy marketing automation with Mark ColganWe all probably now use some kind of automation, whether it's as simple as scheduling social posts or as sophisticated as handling incoming enquiries. But getting it right from the start is key to success.
Joining me this week is Mark Colgan founder at SpeakOnPodcasts and marketing automation expert.
Mark discusses how to determine which processes are ready to automate, common mistakes and examples to boost revenue.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
2022-03-1431 min
The Marketing Rules PodcastWomen In RecruitmentWhat does the landscape look like for women in recruitment?
Julia Fras gives employers several ideas for how they can keep their female workforce in the industry for longer, in honour of International Women's Day.
Narrated by Julia Fras.
Written by Julia Fras.
Brought to you by ThinkinCircles.
Read the article here.
Book a call with ThinkinCircles here.
Find out more about recruitment marketing here.
2022-03-0804 min
The Marketing Rules PodcastThe women of fintech with Nadia Edwards-DashtiThe traditional view of technology roles is that they are only appealing to and filled by men, but this week's guest is shining a spotlight on the women making waves in technology.
Nadia Edwards-Dashti is the Chief Customer Officer at Harrington Starr, podcaster and now the author of Women of Fintech, Walk the Talk.
Nadia talk to me about why she decided to write her book, what she learned from The Women of Fintech and the current ED&I landscape of Fintech.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit...
2022-03-0728 min
The Marketing Rules PodcastExtra Marcus Davies BatemanMore from Marcus Davies Bateman
Marcus gives us his top 3 tips for recruiters.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
and Liquid Palladium:
https://liquidpalladium.com/
To connect with Marcus:
https://www.linkedin.com/in/marcusdaviesbateman/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
2022-02-2803 min
The Marketing Rules PodcastA return to Brand Sense with Martin LindstromThis weeks episode is very special for me as I got to interview Martin Lindstrom. I've followed Martin and read his books on marketing and branding for many years.
We discuss the upcoming 20th anniversary of his book Brand Sense and what has changed in the branding landscape in that 20 years.
Martin also talks us through how business can tap into emotions by using our other senses beyond sight and sound. He also shares with us several amazing stories from his career in branding.
Enjoy!
#MarketingRules
Support for this podcast...
2022-02-0738 min
The Marketing Rules PodcastHow to reinvent your recruitment business with Marcus Davies BatemanGrowing your recruitment business is never easy, but doing it during a pandemic and fundamentally changing the culture at the same time is even harder.
This week's guest is Marcus Davies Bateman, UK MD at Cobalt recruitment
Marcus talks us through the challenges of growing Cobalt over the past few years, how important it's to have the right team around you and the importance of an inclusive company culture.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.c...
2022-01-2431 min
The Marketing Rules PodcastCan an algorithm screen a candidate better than a recruiter with Darrian MikellCan you trust an automated process to screen candidates or is it always better to have a recruiter in the process?
This week I'm my guest is Darrian Mikell, founder at Qualifi
Darrian talks to me about the innovations in screen technologies, the advantages of a combined human/automation screen system and what the future holds for candidate screening.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
and Liquid Palladium:
https://liqu...
2022-01-1030 minThe Marketing Rules PodcastCan an algorithm screen a candidate better than a recruiter with Darrian MikellCan you trust an automated process to screen candidates or is it always better to have a recruiter in the process?
This week I'm my guest is Darrian Mikell, founder at Qualifi
Darrian talks to me about the innovations in screen technologies, the advantages of a combined human/automation screen system and what the future holds for candidate screening.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
and Liquid...
2022-01-1030 min
The Marketing Rules PodcastA festive fireside chat with Liz Lembke. What in HR and recruitment should we throw away from the last year?It's that time of the year again for a fireside chat with friend of the show Liz Lembke.
As this is Liz's 3rd time on the podcast we let her pick the topic.
Liz, chose; What in HR and recruitment should we throw away from the last 12 months?
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
To connect with Liz:
https://www.linkedin.com/in/elizabeth-lembke-6976547/
Learn more about...
2021-12-1336 min
The Marketing Rules PodcastBuilding talent communities with Dualta DohertyThe need to find and engage with the right talent at the right time for the right role is the forefront of most recruiters minds right now. Driven by a shortage of candidates and passive candidates only willing to change jobs in the right circumstances.
One method to keep you and your company at the forefront of the minds of your audiences is to build communities.
Join me this week to discuss community building in recruitment is Dualta Doherty.
Dualta has successfully built communities for candidates, clients and now runs a peer to...
2021-11-2929 min
The Marketing Rules PodcastHow do we recruit with diversity and inclusion in mind with Adam TobiasFrom starting a search for a potential candidate, writing the job advert to conducting the interview, what practical things do we need to consider?
Join me this week is Adam Tobias co-founder at The Inventum Group.
Adam walks us through the practical steps we need to take, to make our recruiting tactics D&I compliant.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
To connect with Adam:
https://www.linkedin.com...
2021-11-1535 min
The Marketing Rules PodcastExtra Angela CrippsMore from Angela Cripps
Angela gives us her top 3 tips for recruiters.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
To connect with Angela:
https://www.linkedin.com/in/angelacripps/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
2021-11-0905 min
The Marketing Rules PodcastThe myths of Diversity and Inclusion with Mik ScarletMore and more businesses are understanding the benefits of a diverse and inclusive workforce, but is it just something large businesses can implement?
Joining James this week is performer, broadcaster, campaigner and D&I expert, Mik Scarlet.
Mik dispels the myths around D&I as well as giving us his frank insights into what it's like to navigate the world of work as a disabled person.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
...
2021-11-0148 min
The Marketing Rules PodcastThe future of employee onboarding with Angela CrippsOnboarding is a hot topic in HR. How we introduce new employees to our company, make them feel part of the team while at the same time informing them how to do their job.
This is now crucial in a hybrid working environment, with employees working from home and the office.
So what does this hybrid onboarding model look like and how does a business roll this out?
Joining me this week is Angela Cripps from Recruiting Gym, to talk us through how we navigate onboarding in a hybrid working environment.
#Mar...
2021-10-2530 min
The Marketing Rules PodcastWhats does agility mean for a recruitment agency with Wendy McDougallThe term 'agile' has been overused in the past year and its meaning has become confused. Does it mean you are quick to adapt, quick to spot no opportunities...does speed even have anything to do with it?
To discuss this is Wendy McDougall, founder and chief fish at Firefish Software
Wendy takes us through how to make your recruitment business genuinely agile and shares how she made her own business 'agile'.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit w...
2021-10-0431 min
The Marketing Rules PodcastIs there such a thing as the perfect piece of content with Jeff CoyleWe know the value of great content, but how can you leverage this content on a customers journey?
Joining James this week is Jeff Coyle from MarketMuse.
Jeff talks us through how to target content and your audiences and create content that drives leads.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
To connect with Jeff:
https://www.linkedin.com/in/jeffcoyle/
Learn more about James and ThinkinCircles:
2021-09-2737 min
The Marketing Rules PodcastGenerating quality leads from your online adverts with Mike RhodesOne of the quickest ways to get in front of your audience is through online adverting. Whether that is through Google or a social network.
But getting this wrong can be costly and damage your brand. So what do we need to do to guarantee quality leads through online adverting?
Joining me this week is Mike Rhodes, managing Director at WebSavvy.
Mike and Websavvy are experts in online advertising and he talks us through how to get real value and avoid common mistakes with your adverts.
#MarketingRules
Support for...
2021-09-0648 min
The Marketing Rules PodcastGetting the most from your CRM with Jeroen CorthoutWe now have the ability to gather vast amounts of data on potential customers, but how do we use this data strategically to make more sales?
Joining me this week is Jeroen Corthout, founder of SalesFlare.
Jeroen explains how your CRM should be your best friend and how to make more sales with some simple habitual changes.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
To connect with Jeroen:
https://www...
2021-08-1725 min
The Marketing Rules PodcastBilly Schwer returns!The difference between being successful and feeling you could have done better is a mental battle we all have at some point.
Joining me again is Billy Schwer, world championship boxer and now mental health and resilience business coach. Billy talks us through how he achieved a winning mindset and how we can translate that into our businesses.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
To connect with Billy:
https://www.linkedin...
2021-08-0925 min
The Marketing Rules PodcastMaking your business and marketing more inclusive with Andy KrautWe all want our businesses to be as inclusive as possible and they share this with our audiences, but where do we start and how do we avoid silly mistakes that are likely to offend.
Joining me this week is Andy Kraut, head of partnerships at Grindr. Andy takes me through his own experiences and how Grindr are always able to appeal to their audience.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
To connect...
2021-07-2940 min
The Marketing Rules PodcastExtra Jack CopelandMore from Jack Copeland
Jack gives us his top 3 tips for recruiters.
#MarketingRules
The Marketing Rules Extra is supported by The Scoop:
https://www.thescoop.co.uk/
To connect with Jack:
https://www.linkedin.com/in/jackacopeland/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
2021-07-2605 min
The Marketing Rules PodcastGetting the best from your recruitment website with Jack CopelandRecruitment websites have been through so many changes over the past 10 years, from a simple job board to a fully connected front window to your business.
But it's still possible to get it wrong, so talking James through the do's and don'ts of recruitment websites is Jack Copeland, CEO and co-founder of Staffing Future.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
To connect with Jack:
https://www.linkedin.com/in/jackacopeland/
2021-07-1931 min
The Marketing Rules PodcastOnline Vs virtual recruitment events with Louise TrianceAs the future looks likely that more and more of us will work remotely, how could this affect events and conferences? Will they continue to stay online or a mixture of in person and virtual?
To discuss this is Louise Triance, recruitment event organiser extraordinaire and founder of UK Recruiter.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
To connect with Louise:
https://www.linkedin.com/in/louisetriance/
Learn more about...
2021-07-1235 min
The Marketing Rules PodcastERP and building customer partnerships with Chris GherardiniHow often have you been told that you need all your systems, tools, apps and software to be connected, but why is this so important?
Talking to me this week is Chris Gherardini from Turnkey Technologies. Turnkey specialises in ERP (Enterprise resource planning) and using this to build long-lasting customer partnerships.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
To connect with Chris:
https://www.linkedin.com/in/christiano-gherardini-73513019/
Learn more...
2021-07-0524 min
The Marketing Rules PodcastExtra Romilly WakelingMore from Romilly Wakeling
Romilly gives us her top 3 tips for recruiters.
#MarketingRules
The Marketing Rules Extra is supported by The Scoop:
https://www.thescoop.co.uk/
To connect with Romilly:
https://www.linkedin.com/in/romillyvisionteaching/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
2021-06-2804 min
The Marketing Rules PodcastWhat are the latest trends in technology recruitment with Melissa France, Director of Technology at Networkers (Gattaca Plc)The past year has seen a fast track of technology usage; from tech to accommodate homeworking to cybersecurity but who have been the beneficiaries and what does the technology recruitment landscape look like over the next few years?
Joining James this week is Melissa France, Director of Technology at Networkers, part of Gattaca Plc.
Ironically we had some technical issues during the recording so apologies for some of the poor audio.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit...
2021-06-2129 min
The Marketing Rules PodcastHow to get out of Recruitment and do what you really want with Hannah Mary McKinnonWe've all thought about leaving our job and following our dreams.
This wasn't the case for Hannah McKinnon, all Hannah wanted to do was to own and run a business. This business just happened to be in recruitment, but after some up and downs, Hannah decided to get out of recruitment and become an author, something she had never really dreamt about but it turns out she is very good at it.
Hannah talks James through her journey in and out the other side of recruitment.
#MarketingRules
Support for this podcast...
2021-06-0744 min
The Marketing Rules PodcastFrom racing cars to recruitment with Romilly WakelingJoin James this week is Romilly Wakeling, Managing Director at Vision Teaching.
Romilly talks us through her journey into recruitment via motor racing. How she became the MD at Vision Teaching, grow the business and what the future holds for education recruitment.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
To connect with Romilly:
https://www.linkedin.com/in/romillyvisionteaching/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
2021-05-1728 min
The Marketing Rules PodcastExtra James LawtonMore from James Lawton
James gives us his top 3 tips for recruiters.
#MarketingRules
The Marketing Rules Extra is supported by The Scoop:
https://www.thescoop.co.uk/
To connect with James:
https://www.linkedin.com/in/jameslawton1981/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
2021-05-1005 min
The Marketing Rules PodcastBlending AI and human to human conversation with Mike SeidleAs AI becomes common places in our working lives and the ease and speed with which we can roll out tools like chatbots, where does this leave human to human conversation in the recruitment process?
Do job seekers prefer talking to a bot over a human?
Join me to discuss this is Mike Seidle, co-founder of Work Here.
Mike talks us through the value of a real conversation with a human instead of a bot and how you can manage this at scale.
#MarketingRules
Support for this podcast comes...
2021-05-0425 min
The Marketing Rules PodcastExtra Fran HalsallMore Fran Halsall!
Fran gives us her top 3 tips for recruiters.
#MarketingRules
The Marketing Rules Extra is supported by The Scoop:
https://www.thescoop.co.uk/
To connect with Fran:
https://www.linkedin.com/in/francescahalsall/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
2021-04-2605 min
The Marketing Rules PodcastBefore AI, comes automation and integration with James LawtonYou can't look at a new piece of tech without seeing the words Artificial Intelligence, but before AI, comes automation and integration.
Talking to James week is James Lawton, Sales Director from TargetRecruit.
James and James discuss what recruitment agencies need to do to prepare their business for AI.
What to avoid and what is key to getting it right.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current website visit www.staffingfuture.com/Rules
To connect with...
2021-04-1924 min
The Marketing Rules PodcastThe Recruitment Marketing Congress with Christina Robinson (PODSWAP!)This episode is a little different as I'm talking to Christina Robinson from Green Umbrella about the upcoming Recruitment Marketing Congress.
Both Christina and I are talking at the Congress and this is a quick chat about the lineup and our presentations.
The Recruitment Marketing Congress is on 22nd April from 2 pm to 5.30 pm (UK BST)
For more information go to:
https://www.crowdcast.io/e/rmcongress?coupon=ThinkInCircles
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your current...
2021-04-1418 min
The Marketing Rules PodcastExtra Jon BrooksMore Jon Brooks!
Jon gives us his top 3 tips for recruiters.
#MarketingRules
To connect with Jon:
https://www.linkedin.com/in/jgbrooks/
The marketing Rules Extra is supported by The Scoop:
https://www.thescoop.co.uk/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
2021-03-2905 min
The Marketing Rules PodcastWho is responsible for Diversity and Inclusion in the recruitment process with Yvan DemosthenesHopefully we are all familiar with the benefits of having a more Diverse and Inclusive workforce, but this process begins even before the candidate submits their resume.
Talking to me this week is Yvan Demosthenes, CEO at HamiltonDemo a US recruitment business that specialises in Diversity and Inclusion.
Yvan discusses how we can recruit with D&I in mind and who is responsible for a D&I within the recruitment process.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www...
2021-03-1530 min
The Marketing Rules PodcastWhy content is still important with Jessica RossHow many times have you been told that content is king and the key to inbound marketing? A lot probably, but where do you start?
Joining me this week to discuss all things 'content marketing' is Jessica Ross.
Jessica started her own marketing business in 2020 and has carved out a niche for herself as a content specialist.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Jessica:
https://www.linkedin.com/in/jessica-ross-marketing/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules...
2021-03-1440 min
The Marketing Rules PodcastAn olympian in recruitment - Francesca HalsallHow does an olympian end up working in recruitment?
This week's guest is Commonwealth champion and Olympic swimmer Fran Halsall.
Fran discusses the mentality of an elite sportsperson, how to deal with the ups and downs and how important it is to have a good team around you.
Fran goes on to talk about life after elite sport, starting her own business and a career that has lead to working in recruitment.
#MarketingRules
Support for this podcast comes from Staffing Future
For a free review of your...
2021-03-0849 min
The Marketing Rules PodcastCan you automate cultural fit with Lee McQueenCultural fit is a term recruiters have hung their hats on for a few years now. The way you assess a candidate's skills and attitude to fit into a business has become big business. This week's guest is Lee McQueen, serial HR entrepreneur and winner of The Apprentice. Lee discusses his candidate assessment business, the way assessments can help cultural fit, job retention and up skilling.
#MarketingRules
Support for this podcast comes from Staffing Future For free review of your current website visit www.staffingfuture.com/Rules
To connect with Lee: https://www.lin...
2021-02-2239 min
The Marketing Rules PodcastWTF is RevOps with The Sales GeeksRevOPs is probably a term you've heard but not really sure what it means.
So to give us the low down on the latest trend in revenue generation are Richard Few and Matt Simmons from The Sales Geek.
Richard and Matt discuss what RevOps is and how you can implement it with your business.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Richard and Matt:
https://www.linkedin.com...
2021-02-1631 min
The Marketing Rules PodcastShould you shout about your fees with Jon BrooksA sometimes taboo area in recruitment is pricing. How big or small are you margins and how you compare to your peers is always a hot topic.
Join James this week is Jon Brooks from The Value Advantage. Jon has carved out a niche as the man you go to, to understand your value in your market.
Jon talks through how getting the wrong fee structure can be harmful to your agency and getting it right could be something to shout about.
#MarketingRules
Support for this podcast comes from Staffing Future
2021-02-0828 min
The Marketing Rules PodcastExtra Gavin MegnauthMore Gavin Megnauth!
Gavin gives us his top 3 tips for recruiters.
#MarketingRules
To connect with Gavin:
https://www.linkedin.com/in/gavinmegnauth/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
2021-02-0105 min
The Marketing Rules PodcastDo marketers have a roll to play in diversity, inclusion and equality with Winston B ClementsWinston B Clements returns to discuss if marketers have a role to play in diversity, inclusion and equality.
If they do, what is their role and how do you make your marketing more representative?
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Winston:
https://www.linkedin.com/in/winston-ben-clements-keynote-speaker/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
2021-01-2534 min
The Marketing Rules PodcastInbound marketing with Dan Tyre from HubSpotIf you haven't heard of the 'inbound marketing methodology' then where have you been? But did you know it was Hubspot that popularised the term, they then went onto to refine it with the 'flywheel' approach.
Joining James this week to discuss inbound marketing is HubSpot Director and author Dan Tyre.
Dan is a larger than life character with a passion for sales and marketing so have a listen as James tries to keep up.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your...
2021-01-1834 min
The Marketing Rules PodcastExtra Greg McManusMore Greg McManus!
Greg gives us his top 3 tips for recruiters.
#MarketingRules
To connect with Greg:
https://www.linkedin.com/in/greg-mcmanus-19263411/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
2021-01-1105 min
The Marketing Rules PodcastHow to grow a recruitment business using technology with Gavin MegnauthGavin is the Director of Digital Transformation at GQR/Wynden Stark and he talks to James about how GQR has used technology to grow every part of their business and how he sees the future of recruitment technology.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Gavin:
https://www.linkedin.com/in/gavinmegnauth/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
2021-01-0437 min
The Marketing Rules PodcastDoes marketing move in waves with Dan SodergrenDoes marketing trends move in waves, similar to what we see in music and fashion?
If it does, then how does your business keep up?
James is joined by Dan Sodergren, marketing, tech and HR expert. Dan has over 20 years experience in the marketing field and was at the forefront of some of the martech we take for granted today.
Dan guides us through these waves of marketing trends, what we need to be aware of in 2021 and how to keep your marketing effective and current.
#MarketingRules
Support for...
2020-12-2133 min
The Marketing Rules PodcastHow to become a great recruitment consultant with Greg McManusWhat are the steps to becoming a great recruitment consultant?
This weeks guest is Greg McManus, Non Exec Director, Board Adviser and Founder at GMA.
Greg takes James through the basics to the advanced strategies for becoming a great recruitment consultant
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Greg:
https://www.linkedin.com/in/greg-mcmanus-19263411/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
2020-12-1429 min
The Marketing Rules PodcastWhat recruiters can learn from Christmas movies with Liz LembkeLiz Lembke returns for some festive fun!
Following on from their podcast on 'What Recruiters can learn from 80's movies', Liz and James chat about 'What recruiters can learn from Christmas movies'.
So sit back, grabs some Egg Nog and let us know if Die Hard is a Christmas movie or not?
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Liz:
https://www.linkedin.com/in...
2020-12-0737 min
The Marketing Rules Podcast3 Innovations That Are Changing Job BoardsAudio Blog
In today’s market, finding the best talent for a position is a challenge for employers. The digital revolution has transformed the approach to recruitment, with many employers moving away from traditional job boards and job websites in favour of a host of new innovative recruitment tools and technologies that are available.
#MarketingRules
Read the full article here:
https://thinkincircles.com/3-innovations-that-are-changing-job-boards/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
2020-11-3005 min
The Marketing Rules PodcastEmployer branding with Nate GuggiaWith a distributed workforce how has this affected employer branding? Is employer branding even that important compared to team branding?
Nate Guggia, employer branding expert joins James to discuss the future of employer branding in an uncertain world.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Nate:
https://www.linkedin.com/in/nateguggia/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules...
2020-11-3040 min
The Marketing Rules PodcastExtra Matt AlderMore Matt Alder!
Matt gives us his top 3 tips for recruiters.
#MarketingRules
Support for this podcast comes from The Contract Doctor
To connect with Matt:
https://www.linkedin.com/in/mattalder/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
2020-11-2306 min
The Marketing Rules PodcastNORA 20th Anniversary with Stephen O'Donnell2020 will be remembered for many things...A Pandemic, the US election and now the 20th anniversary of The National Online Recruitment Awards or NORAs.
The NORAs have celebrated the best in online recruitment for 2 decades and to talk James through how this landscape has changed is NORA's founder Stephen O'Donnell.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Stephen:
https://www.linkedin.com/in/stephenodonn/
https://norauk.com/
2020-11-1656 min
The Marketing Rules PodcastMatt Alder Returns to discuss Marketing AutomationRecruitments number one podcaster returns (in our opinion)!
Matt Alder joins James to celebrate the first year of The Marketing Rules Podcast and discuss the future of Recruitment tech and the importance of automation in recruitment and recruitment marketing.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Matt:
https://www.linkedin.com/in/mattalder/
Buy Matts book on Amazon
Learn more about James and ThinkinCircles:
ht...
2020-11-0336 min
The Marketing Rules PodcastChip KloseThis is the second part to a special podswap with Chip Klose of the Restaurant Strategies Podcast.
In the first episode James and Chip discussed what restaurant marketing can learn from recruitment marketing. In part 2 James digs deeper into Chips background as well as discussing what recruiters can learn from the restaurant biz.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Chip:
https://www.linkedin.com/in/chip-klose-56880424/
Listen...
2020-10-2748 min
The Marketing Rules PodcastExtra Iker JusueMore Iker Jusue!
Iker gives us his top 3 tips for recruiters.
#MarketingRules
Support for this podcast comes from The Contract Doctor
To connect with Iker:
https://www.linkedin.com/in/ikerjusue/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
2020-10-1904 min
The Marketing Rules PodcastExtra Chris SimsekMore Chris Simsek!
Chris gives us his top 3 marketing tips for recruiters.
#MarketingRules
Support for this podcast comes from The Contract Doctor
To connect with Chris:
https://www.linkedin.com/in/chris-simsek-19784158/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
2020-10-1208 min
The Marketing Rules PodcastLive from the L&D Cares Career Growth SummitA special live podcast from the L&D Cares Career Growth Summit 2020
Thanks to Elizabeth Lembke for organising this session.
More info on L&D Cares:
https://ldcares.heysummit.com/speakers/
https://www.youtube.com/channel/UCqXxpRHMry_cUBmUbvuBeWg
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
2020-10-0539 min
The Marketing Rules PodcastChris SimsekIt's been a difficult time for recruitment marketers, with many being furloughed then redundant.
This episodes guest has proven that being niche means always being needed.
Chris Simsek, a recruitment marketing specialist in the aviation sector.
In between the time of first talking to Chris and recording this podcast he was made redundant, so we discussed this and his thoughts on recruitment marketing in general.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
2020-09-2830 min
The Marketing Rules PodcastIker JusueFor many recruiters sourcing is just a part of what they do. The ability to hunt down the perfect candidate can be laborious and time consuming...unless you're a grandmaster sourcer!
Joining me this week is Iker Jusue. We talk about how you become a grandmaster sourcer, the crossover between marketing and sourcing and where sourcing is heading.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Iker:
https://www.linkedin.com...
2020-09-2135 min
The Marketing Rules PodcastExtra Eva ZilsMore Eva Zils!
Eva gives us her top 3 tips for recruiters.
#MarketingRules
Support for this podcast comes from The Contract Doctor
To connect with Eva:
https://www.linkedin.com/in/evazils/
More about the HR Hackathon
event website: www.hrhackathon.net
event mailing list: https://online-recruiting.us4.list-manage.com/subscribe?u=63817d05296d0cb11c2f417d3&id=fe62dcc597
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
2020-09-1405 min
The Marketing Rules PodcastExtra Matt SigelmanMore Matt Sigelman!
Matt gives us his top 3 tips for recruiters
#MarketingRules
Support for this podcast comes from The Contract Doctor
Connect with Matt:
https://www.linkedin.com/in/mattsigelman/
More about Burning Glass Technologies
https://www.burning-glass.com/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
2020-09-0707 min
The Marketing Rules PodcastEva ZilsHow do we move HR technology forward? Do we wait for the established suppliers to sell us something new or do we work collaboratively to move the dial?
Joining James this week is Eva Zils, HR blogger and founder of the HR Hackathon. The HR Hackathon is a rapid problem-solving event. The event brings together forward-thinkers from all over the world to discuss change, build relevant resources and tech tools.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
2020-09-0125 min
The Marketing Rules PodcastExtra Elizabeth LembkeFollowing the 80s movie theme, Liz gives us her top 80s movie for recruiters
#MarketingRules
Support for this podcast comes from The Contract Doctor
To connect with Elizabeth:
https://www.linkedin.com/in/elizabeth-lembke-6976547/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
2020-08-2404 min
The Marketing Rules PodcastWorking Lunch takeover with Erika CliffordOn this episode of Working Lunch The hunter becomes the hunted.
James is interviewed on 'Marketing rules 101' by Erika Clifford from Just Recruit
#WorkingLunch
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Erika:
https://www.linkedin.com/in/erika-clifford-80617218/
https://justrecruit.co/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
2020-08-2149 min
The Marketing Rules PodcastMatt SigelmanData is now the cornerstone of recruitment and interrupting this data could define the future of the labour market.
Joining James this week is Matt Sigelman CEO of Burning Glass Technologies. Burning Glass crunch through millions of jobs data per day and this allows them to identify trends in skills shortages as well as where the marketing is heading post COVID.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Matt:
https://www...
2020-08-1730 min
The Marketing Rules PodcastExtra Adam GordonMore Adam Gordon!
Adam gives us his top 3 tips for recruiters
#MarketingRules
Support for this podcast comes from The Contract Doctor
To connect with Adam:
https://www.linkedin.com/in/adamwgordon/
More about Candidate ID
https://candidateid.com/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
2020-08-1006 min
The Marketing Rules PodcastWorking Lunch takeover with Andrew WyschnaJames takes over hosting duties for #WorkingLunch and has a lively discussion with Andrew Wyschna from JXT about how to manage the change to a client led market.
#WorkingLunch
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Andrew:
https://www.linkedin.com/in/andywyschnalondon/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
2020-08-0548 min
The Marketing Rules PodcastElizabeth LembkeAnother slightly different episode! Travel back with James to 80s and let's find out what recruitment can learn from 80s movies.
Joining James in the Delorean is Liz Lembke, so get ready for lots of Michael J Fox, John Cusack and generous helping of Carl Weather.
Also hang around right until the end for an extra special treat.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Liz:
https://www.l...
2020-08-0345 min
The Marketing Rules PodcastRound up July 2020 with Shafiq MumaniRound up of this month's episodes on The Marketing Rules Podcast
Guest co-host this month is Shafiq Mumani
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Shafiq:
https://www.linkedin.com/in/smumani/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
2020-07-3024 min
The Marketing Rules PodcastExtra Ursula WilliamsWe are trying something new.
The Marketing Rules Podcast Extra is a bit size podcast with one simple rule for the guest. What are you top 3 marketing tips?
In this episode Ursula Williams COO at Staffing Industry Analysts
#MarketingRules
Support for this podcast comes from The Contract Doctor
To connect with Ursula:
https://www.linkedin.com/in/ursula-williams-b79a54/
More about Staffing Industry Analysts
https://staffingindustry.com/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https...
2020-07-2706 min
The Marketing Rules PodcastEmma ParkinsOver the past few months lots of great marketers have been furloughed or made redundant and now with even fewer marketing roles available, how do you become the signal in the noise?
In this episode James talks to Emma Parkins, a marketer recently made redundant, who has drawn on her skills and community to stand out from the crowd.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Emma:
https://www.linkedin...
2020-07-2312 min
The Marketing Rules PodcastWorking Lunch takeover with John JB RussellJames takes over hosting duties for #WorkingLunch and has a lively discussion with John JB Russell from Staffing Future about harnessing technology in the recruitment process.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with John:
https://www.linkedin.com/in/johnjbrussell/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
2020-07-2248 min
The Marketing Rules PodcastAdam GordonThe idea of 'Talent Pipelines" have been used in recruitment for many years, but the technology to pipeline and nurture candidates has come a long way.
So what is the future of talent acquisition?
This week James chats to Adam Gordon CEO at Candidate ID, to discuss Pipelines, nurture campaigns and marketing automation.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Adam:
https://www.linkedin.com/in/adamwgordon/
More about Candidate ID
https://candidateid.com/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
h...
2020-07-2028 min
The Marketing Rules PodcastPaul RawsonAccount based marketing or ABM is widely used outside recruitment as a strategy to nurture target specific clients, but is rarely used in recruitment marketing even though it seems a perfect fit.
This week James talks to Paul Rawson, an advocate for ABM in recruitment.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Paul:
https://www.linkedin.com/in/paulrawsonmarketingdirector/
Learn more about James and ThinkinCircles:
https://t...
2020-07-1330 min
The Marketing Rules PodcastUrsula WilliamsHow does a large global publisher and events organiser continue to connect, engage and inform its audience during COVID19?
James talks to Ursula Williams, Chief Operating Officer at Staffing Industry Analysts (SIA).
Global events organisation, adapting to new technologies and the future of the global recruitment market.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with Ursula:
https://www.linkedin.com/in/ursula-williams-b79a54/
More about Staffing Industry A...
2020-07-0716 min
The Marketing Rules PodcastJohn JB RussellWhen it comes to recruitment technologies, websites can sometimes be an afterthought, playing catch up to social media and other sales tools.
So are recruitment websites a waste of time or an undervalued resource?
James talks to John JB Russell, UK MD for Staffing Future about what a modern recruitment website can do now and in the future.
#MarketingRules
Support for this podcast comes from Staffing Future
For free review of your current website visit www.staffingfuture.com/Rules
To connect with John:
https://www...
2020-06-2921 min
The Marketing Rules PodcastWorking Lunch takeover with Una McGuinnessJames takes over hosting duties for #WorkingLunch and has a lively discussion with Una McGuinness. They discuss what to consider before changing your business model.
Learn more about Una:
https://www.linkedin.com/in/unamcguinness/
Join #WorkingLunch every week day at 1pm:
http://www.crowdcast.io/e/RecruitmentWL/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
2020-06-2547 min
The Marketing Rules PodcastWorking Lunch takeover with Kristie PerrotteJames takes over hosting duties for #WorkingLunch and has a lively discussion with Kristie Perrotte. They discuss creating your value proposition, the wonders of marketing automation and Account Based Marketing (ABM).
Learn more about Kristie:
https://www.linkedin.com/in/kristieperrotte/
Join #WorkingLunch every week day at 1pm:
http://www.crowdcast.io/e/RecruitmentWL/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
2020-06-1046 min