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Thom Shackleford

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Housing HiveHousing HiveHousing Hive: What lies in store for the Housing sector in 2025?We had the pleasure of hosting Arturo Dell, a sector specialist with 20+ years of experience in local government, education, and housing associations! Arturo shared his passion for customer-focused services and the power of data & technology to transform the housing sector.💡 Key Takeaways:✅ Exclusive insights from Arturo on how data & tech can revolutionize housing services✅ Thought-provoking discussions on the future of housing✅ Innovative ideas to enhance customer service & drive real changeThis session was a little di...2025-01-3058 minHousing HiveHousing HiveHousing Hive: Empowering Tenants: Leveraging Reward Programs to Combat the Cost of Living CrisisIn today’s session we explored how reward programs could drive tenant engagement and help Housing Associations tackle the ongoing cost of living crisis. Today's session was designed for housing professionals across the UK, focusing on how integrating reward programs into self-service portals could create positive incentives for tenants to engage online.We discussed how offering tenants personalised rewards, such as grocery vouchers and discounts, encouraged more frequent portal usage, turning interactions like reporting repairs or paying rent into opportunities to access meaningful benefits.Key highlights included:Cost of Living Crisis Solutions: Innovative ways to...2024-12-1245 minHousing HiveHousing HiveHousing Hive: AI in Housing: Unlocking Innovation and Enhancing ServicesWe were joined by Nick Atkin, Yorkshire Housing CEO and Adam Lilley-Byrne L&Q's Digital Marketing Manager for this Housing Hive webinar where we explore how artificial intelligence (AI) is reshaping the housing sector. This session is tailored for housing professionals keen to stay ahead of the latest digital transformation trends, with a focus on how AI can drive innovation and improve services across the board.Sign up to the next Housing Hive: https://www.prodo.com/housing-hiveContact Prodo: https://www.prodo.com/contactYorkshire Housing: https://www.yorkshirehousing.co.uk/L&Q...2024-10-241h 02Housing HiveHousing HiveHousing Hive: The Importance of Tenancy EngagementWatch our discussion on the future of social housing in the UK under the new Labour government and the role of digital transformation in adapting to these changes.In this session, we explore the potential policy changes and their implications for social housing providers and tenants. With the recent shift in government, understanding the upcoming legislative and regulatory environment is crucial for staying ahead.We are delighted to welcome Rachael Williamson, Head of Policy and External Affairs at the Chartered Institute of Housing (CIH). Rachael provides expert insight on the new government's housing policies, potential...2024-09-2646 minHousing HiveHousing HiveHousing Hive: The Importance of Tenancy EngagementToday's Housing Hive webinar featured a deep dive into the crucial topic of tenant engagement, led by Thom Shackleford, Product Manager at Prodo. Thom explored "The Importance of Tenant Engagement," highlighting the challenges and opportunities brought about by digitalisation in the housing sector. As digital transformation continues to shape the industry, it becomes increasingly important to understand how these changes impact tenant interactions and satisfaction.Thom began by addressing the common pitfalls of digitalisation, emphasising that technology, while beneficial, often lacks a personal touch, potentially alienating tenants if not implemented thoughtfully. He underscored why engagement is essential...2024-08-2937 minHousing HiveHousing HiveHousing Hive: Enhancing Tenant Engagement through Digital ChannelsIn todays Housing Hive webinar, we delve into the world of tenant engagement through digital channels. Join us as we explore targeted customer services facilitated by digital technologies.In this session, we’re taking a deep dive into leveraging digital tools to enhance tenant engagement. Here’s a glimpse of what we’ll cover:Unlocking the Potential of Data Segmentation: Discover how segmenting tenant data can revolutionise the way housing associations interact with their tenants. Learn how tailored communications can drive higher levels of satisfaction and engagement.Streamlining Processes with Automation: Explore the effici...2024-07-0451 minHousing HiveHousing HiveHousing Hive: The CRM Movement in HousingWe're joined by Paul Earnden, Managing Director of Fuelius, an expert CRM implementer and one of the few HubSpot Elite partners in the country.CRM is a big topic of conversation across the housing sector at the moment. Over the past 12-18 months, we've witnessed a significant shift within the housing sector, with more HAs moving away from legacy systems, recognising the need for robust CRM solutions offered by industry giants. These systems empower organisations to segment data effectively, streamline processes, and ultimately achieve targeted service delivery and communication strategies - a core deliverable in d...2024-04-2546 minHousing HiveHousing HiveHousing Hive: People-centred Digital Transformation with Raven Housing TrustJoin our next Housing Hive here: https://www.prodo.com/housing-hiveWhen people think about digital transformation, it’s typically about the technology and how to make things quicker or more efficient.Lots of housing organisations are currently focussed on improving their customer experience to align to the new consumer standards. However, most focus on technology and successful digital transformations are made up of three elements, people, technology and data. In this session we delve in to how people powered transformations are ultimately more successful. We’re thrilled that Julia Mixter, Raven Housi...2024-03-2844 min