Shows
Trending Topics Tech TalkGoogle AI Mode und das Ende des Open Web - mit Thomas Peham von Otterly.AIWenn nur mehr die KI antwortet, anstatt Links bei Suchanfragen auszuspucken - wo bleibt da eigentlich der Rest des Web? Bisher haben Webseiten und Marken stark davon gelebt, dass sie in Google-Ergebnissen vorkommen und verlinkt werden. Doch bei Perplexity, ChatGPT und Google AI fällt das immer mehr weg.Ein österreichisches Startup hat sich deswegen darauf spezialisiert, zu messen, ob und wie Brands in den KI-Antworten vorkommen. Und dazu begrüßen wir heute recht herzlich Thomas Peham, CEO des österreichischen Startups Otterly AI, im Podcast! Die Themen:Google AI ModeWie Otterly.AI funktioniertBrands & Publisher: Welche Webseiten in KI...
2025-05-2637 min
Rockstar CMO FMThe Rockstar CMO Studio: Thomas Peham, GEO and OtterlyThis week, experienced B2B CMO Thomas Peham is back for a chat with Ian about how generative AI affects search and a new project he is working on - Otterly.ai - and how he is finding life as a founder and start-up marketer. They discuss:
The rise of generative AI is reshaping marketing strategies
SEO is evolving with the introduction of AI search engines
Marketers must adapt to the declining organic traffic due to AI
Content management systems need to evolve to meet new demands
Creative marketing strategies can help startups s...
2025-02-2738 min
saas.unboundRiding the AI wave in SaaS with Josef Trauner and Thomas Peham @OtterlyAIsaas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #45, Anna Nadeina talks with Josef and Thomas from Otterly, a new tool in content & brand monitoring for AI-powered Search Experiences. --------------Episode's Chapters---------------- 00:00 - Founders' Backgrounds and Early Experiences 08:33 - Vision and Future of Otterly 12:24 - Understanding AI Search and Bias 19:45 - User Feedback and Iterative Development 26:48...
2025-02-1050 min
growth path#21- Thomas Peham: Monitoring Brand Visibility in AI Search Tools#podcast #marketing #saas #gotomarket #founder #growthpath #purplepathAndy was joined by Thomas Peham, Co-founder of OtterlyAI and Strategic Initiatives Architect at Storyblok. He jumped on and chatted about launching his platform, and stories of being with Storyblok while they scaled.➡️ Key topics- A look into OtterlyAI, and why he built it. Marketers need to monitor how visible brands are in AI search tools.- SEO playbook is changing. Marketers have issues attributing journeys beginning on ChatGPT. - A Google update. US customers hit the hardest with most recent updates.- Storyblok - partner channel and PLG.- Scaling the team. It c...
2025-01-3129 min
Gemeinschaftsprogramme„Der Rechtsextremismus-Vorwurf ist eine stumpf gewordene Waffe“Andreas Peham, Rechtsextremismusforscher am Dokumentationsarchiv des österreichischen Widerstandes (DÖW), im Interview über die Normalisierung des Rechtsextremismus in der Gesellschaft und wie man dieser entgegenwirken kann. Peham spricht u.a. das widersprüchliche Verhalten der politischen Parteien im Umgang mit der FPÖ und die fehlende Abgrenzung zum Rechtsextremismus an.
Widersprüche lassen sich auch in Oberösterreich im Umgang mit dem Burschenbundball erkennen, zu dem jährlich die rechtsextreme Burschenschaft Arminia Czernowitz einlädt. Für den diesjährigen Ball am 1. Februar etwa übernimmt der oberösterreichische Landeshaupthauptmann Thomas Stelzer (ÖVP) den Ehrenschutz. Widerstand kommt vom Bündnis Linz gege...
2025-01-2130 min
The Digital AdvantageHow to Elevate Your Content Operations (with Thomas Peham from @Storyblok)In this episode of The Digital Advantage, host Dónal O Mearáin engages with Thomas Peham, (VP of Marketing at @Storyblok-com) to explore the transformative power of content management systems in today's digital landscape.
Tune in to find out more about:
🔵 The need for agility and flexibility in content management
🔵 The importance of a centralized content hub for multi-platform delivery
🔵 Strategies for overcoming common digital marketing challenges
🔵 Consumer expectations for personalized content experiences
🔵 Strategies that prioritize customer-centric approaches
Looking to elevate your content experiences? Supercharge your brand's content creation, management and distribution with Bynder.
http://www.bynder.com/
2024-03-0840 min
Marketing Meetup PodcastAds in Times Square. Educating an audience. And, building a team - Thomas Peham, VP Marketing, StoryblokThomas Peham is the VP of marketing at Storyblok - a rapidly growing CMS who is on a fascinating marketing journey.
2023-05-3047 min
The Content Cocktail HourWhat’s the ROI of Our Content Marketing Program?
Brett revisits a digital event he hosted called “What’s the ROI of our Content Marketing Program.” Joining him are content marketing leaders including: Sangram Vajre of GTM Partners, Nate Turner of Ten Speed, Thomas Peham with Storyblok, and Amrita with Superside. They have a lively conversation about the evolution of content marketing, content technology, conversion, and gated content.2:35 Introductions7:00 Amrita on content marketing and conversion19:12 Thomas on culture of content26:50 Thomas on content Technology30:00 Nate on content distribution39:54 Sangram on content and LinkedIn48:50 Forms/un-gated content53:20 What content should we foc...
2023-05-1500 min
The Content Cocktail HourWe're Throwing a Digital Event This Week and You Should Come
Right now, marketers are under more pressure than ever to drive revenue with their content. With this in mind, Brett hyping up The Juice’s upcoming event, “How to Answer, “What’s the ROI of Our Content Marketing Program?,” on March 9th at 12-1 CST. Speakers include Nate Turner (Ten Speed), Sangram Vajre (GTM Partners), Amrita Mathur (Superside), and Thomas Peham (Storyblok). You won’t want to miss it! Register for How to Answer, "What's the ROI of Our Content Marketing Program?" (Digital Event)Sign up for Modern Day Marketer (the newsletter)Follow The Juice...
2023-03-0600 min
FINITE: B2B Marketing Podcast for Tech, Software & SaaS#118 - Content marketing for demand generation with Thomas Peham, VP Marketing at StoryblokIn this episode of the FINITE Podcast we'll be exploring content marketing within demand generation with Thomas Peham, VP Marketing at Storyblok. We'll be covering how content marketing fits into Thomas's 2023 marketing strategy, how B2B marketers can get started with content marketing on a limited budget and what Thomas is most excited about in 2023.The FINITE Podcast is made possible by:- Clarity: the fast growing, global marketing communications agency working with leading technology brands.- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO...
2023-01-2326 min
The Content Cocktail HourScaling Your Marketing Team and Growing Pipeline with Thomas Peham of Storyblok
Thomas Peham is the VP of marketing at Storyblok, a headless CMS (content management system) for developers and marketers. He has worked in SaaS Marketing since 2014 and freelanced on his own for a while. Storyblok grew rapidly, without a sales team at first, by using a “self-service model.” With his expert marketing help, the company grew from 3 to 30 people.0:00 Intro1:01 Conversation with Thomas2:14 Tinder Dates talk5:20 Storyblok7:55 Messaging12:05 Thomas’ background16:25 Scaling a team of 3 to 3024:40 Self-service model31:26 Company culture41:40 Tips and advice44:13 OutroSign up for Mo...
2023-01-1300 min
Scaling DevToolsProduct Led Growth with Thomas Peham & Julius Hemingway from StoryblokThomas Peham is the VP of Marketing and Julius Hemingway is an Analyst Relations Manager at Storyblok. Storyblok harnesses a headless, API-driven CMS architecture empowering developers to build anything, publish everywhere, and integrate with any technology stack.What we coverWhat do you do at Storyblok?Growing up fastProduct market fitAdvice for startupsCollaborating with partnersWhat opportunities do you see out there, working with analyst companies?Where to hear from Thomas & JuliusThomas: @tompehamJulius: https://www.linkedin.com/in/julius-hemingway-b720b1136/https://www.storyblok.com/
2022-11-1529 min
Thrive in Global MarketsRevolutionizing CMS with Thomas PehamThomas Peham is an experienced SaaS marketer, tech enthusiast, hobby runner, semi-pro photographer, and coffee lover. He works in SaaS marketing since 2014, and heads all the marketing efforts as VP Marketing at Storyblok, the first Headless CMS for developers and marketers. Storyblok raised 11 million USD since it was first founded in 2017 and extended over to 130 countries worldwide. In this episode, Thomas shares his experiences in SaaS marketing, Storyblok's journey to the top as the first headless CMS and how the founders' vision helped grow the company from a start-up to an international leader in under 4 y...
2022-02-1434 min
Rockstar CMO FMThe Ogilvie on Message, Thomas Peham as a Service and Friends Cocktail EpisodeWe start this episode with our final dive (for now) into the marketing greatest hits and pet peeves from the fabulous career of Julie Ogilvie, former VP Research Director from Sirrius Decisions/Forrester Research; this week, we discuss brand messaging. This week's interview is with Thomas Peham, VP of Marketing at Storyblok, a headless CMS vendor built for both the developer and the marketer. As you’ll hear, Thomas is a respected SaaS marketing expert, and he’s run his own 'CMO as a Service' consultancy, is the former Head of Growth at Usersnap, where he helped grow...
2021-06-121h 00
Hörspiel PoolThomas Harlan: Rosa - Die Akte Rosa PehamLiteratur · Die Geschichte von Rosa, Nutznießerin des Holocausts, die mit ihrem Geliebten Józef in einer Erdhöhle auf der Asche ermordeter Juden des Vernichtungslagers Kulmhof lebt. Eine Collage des Ungeheuerlichen.
// Mit Manfred Zapatka, Heiko Raulin, Bernd Moss, Axel Milberg, Sophie von Kessel, Karin Anselm / Bearbeitung: Michael Farin / Komposition: Helga Pogatschar / Regie: Bernhard Jugel / BR/WDR 2001 // Aktuelle Hörspiel-Empfehlungen per Mail: www.hörspielpool.de/newsletter
In den 1960er Jahren stieß Thomas Harlan bei Recherchen über Kriegsverbrechen auf ein Dorf, an dem die Deutschen die Technologie des Massenmords erprobten.
„Der Roman Rosa von Thomas Harlan, de...
2021-02-181h 18
E-Commerce Dudes#44 Storyblok CMS sackt 8,5 Mio ein - CEO Dominik Angerer & VP Marketing Thomas Peham im FragenhagelHeute haben Daniel Höhnke und Tim Schestag den CEO/Founder Dominik Angerer und VP Marketing Thomas Peham vom Headless CMS Storyblok zu Gast und im Fragenhagel. Diese Podcast Aufnahme wurde nur wenige Stunden nach Bekanntwerden des Series A Fundings über 8,5 Mio. Euro aufgenommen und wir sprechen darüber, was Storyblok eigentlich so besonders macht, die bestehenden Pläne im E-Commerce und was wir jetzt von Storyblok erwarten können.
2021-02-0843 min