Shows
Author UpdateThe Case of Authors Vs. AISeveral court cases impacting authors, the NYT wonders if men read literary novels, and Jonathan starts a lawsuit against Thomas. All on this week's Author Update.https://www.patreon.com/posts/june-is-patron-130533769 2025-06-281h 03
The Creative Penn Podcast For WritersBook Discoverability In An Age Of AI. GEO For Authors With Thomas Umstattd Jr.How will generative AI change search and book discoverability in the years ahead? How can you make sure your books and your author website can be found in AI tools like ChatGPT? Thomas Umstattd Jr. joins me to discuss Generative Engine Optimisation (GEO) and how it will replace traditional SEO marketing.
I first covered this topic in Dec 2023, How Generative Search Will Impact Book Discoverability in the Next Decade. As ever, I was early, but those changes are now starting to happen. Thomas recently covered the topic on his Novel Marketing Podcast on Does ChatGPT Recommend Your...2025-06-1357 min
The Creative PennBook Discoverability In An Age Of AI. GEO For Authors With Thomas Umstattd Jr.How will generative AI change search and book discoverability in the years ahead? How can you make sure your books and your author website can be found in AI tools like ChatGPT? Thomas Umstattd Jr. joins me to discuss Generative Engine Optimisation (GEO) and how it will replace traditional SEO marketing.
I first covered this topic in Dec 2023, How Generative Search Will Impact Book Discoverability in the Next Decade. As ever, I was early, but those changes are now starting to happen. Thomas recently covered the topic on his Novel Marketing Podcast on Does ChatGPT Recommend Your...2025-06-1357 minAuthor UpdateThe End of Google for Authors?đď¸ Author Update â Episode: The End of Google (for Authors?)Hosts: Jonathan Shuerger & Thomas Umstattd Jr.đ Runtime: \~57 minutesđ Topics: AI Search, SEO, Voice Cloning, Book Marketing, Author Tools---đ Episode Summary:Is this the beginning of the end for Google? In this episode, Jonathan and Thomas explore how AI is disrupting traditional search and discoveryâand what that means for authors. From SEO and Pinterest to AI audiobooks and âNot a Literary Agent,â this is your update on everything changing in the publishing world.---đ§ What You'll Learn:* Why Goo...2025-05-3156 min
Thomas Umstattd Jr. GuestcastZeitgeist Discussion About King Arthur, Conan the Barbarian, and Solomon Kane with Ryan Gutierrez
Join author Ryan Gutierrez as he sits down with Thomas Umstattd Jr., for an insightful conversation about storytelling, publishing trends, and literary traditions.
In this episode, we explore:
The fascinating parallels between Solomon Kane and modern heroic characters
How biblical archetypes influence fantasy and western storytelling
The historical foundations of King Arthur legends and their cultural impact
Strategies for finding your target audience as an author
The importance of moral clarity in storytelling
Key takeaway: âHaving the courage to say âIâm not for everyone, but I am for this group of peopleâ and maki...2025-05-031h 55Author UpdateInvasion of the AI ImagesHereâs what you can expect from Author Update:Publishing News: Stay in the loop on whatâs happening in the industry.Advice That Matters: Learn how to make your book irresistible to readers.Live Q&A: Bring your questions and get answers from Thomas Umstattd and Jonathan Shuerger.Links:  - Novel Marketing Patreon: https://www.patreon.com/novelmarketing - First Email Challenge: https://training.authormedia.com/courses/2751846 - Patron Toolbox: https://www.authormedia.com/patron-toolbox/ - AI Thomas: https://www.authormedia.com/patron-toolbox/ai-thomas/ - Jonâs Substack Li...2025-03-281h 09Author UpdateDid Meta Steal Your Book?Publishing news and advice from Novel Marketing host Thomas Umstattd Jr. and indie author Jonathan Shuerger. Join live to get *your* questions answered.Links:Novel Marketing Patreon: https://www.patreon.com/novelmarketingHow to Make Your Author Website Amazing: https://training.authormedia.com/p/amazing-author-websitesFirst Email Challenge: https://training.authormedia.com/p/send-your-first-email-challenge Patron Toolbox: https://www.authormedia.com/patron-toolbox/AI Thomas: https://www.authormedia.com/patron-toolbox/ai-thomas/00:00 â Introduction & Welcome01:53 â Breaking News: Metaâs AI Trained on a Pirate Database06:08 â New AI Writing Tool: Sudowriteâs Muse10:58 â...2025-03-211h 02Thomas Umstattd Jr. GuestcastAn Indie Creatorâs Guide to Marketing Sci-Fi and Fantasy
The Arbiter of Worlds YouTube Channel had me on yesterday to talk about marketing for their new podcast ACKS to Grind. The host, Alexander Macris and I talk for over an hour about marketing Sci-Fi, Fantasy books and boardgames.
We explored the similarities between marketing novels and creative projects like board games. We talked about Kickstarter strategies, email lists, engaging newsletters, and more.
I asked ChatGPT to write a summary of the episode and here is what it said:
In a recent episode of the Axe to Grind podcast, Alexander McCreese hosted Thomas...2024-12-111h 16
Christian Publishing ShowCrafting a Career: How to Become a Professional Author with Angela HuntSome authors just want to get their book "out there." They don't plan on writing additional books or becoming professionals. But others want to make writing a career and maybe pay the bills with income earned from their writing.If you want to have a career as a professional writer, you have to do at least two things.First, you must become an amazing writer. Second, you need to start acting like a business owner. Regardless of whether you're independently or traditionally published, you'll need to keep track of finances, payments, taxes, marketing, and a lot more.2024-06-1142 min
Writing Off Social: The Podcast | Build Your Platform and Grow Your Email List Without Social Media37 | What's Working for Writers in 2024 w/Thomas Umstattd Jr., Pt2Last week in EP36, podcast host and industry expert, Thomas Umstattd, Jr, unequivocally affirmed that social media is no longer working for authors. Today, in Part 2, Thomas shares three things you can do instead of social media, what marketing strategies are working well for indie authors in 2024, and where he sees the publishing industry headed in the coming years. For show notes, click here.  2024-06-0428 min
The Profitable WriterMonetizing Your Author Platform & Diversifying Your Income Streams | Thomas Umstattd, Jr.We talk a lot about income streams here on the show because there are countless ways to take your book or message and make money from it. A book is only the starting point.
Many authors write a book, publish it, and then ask, âNow what?â My guest today is going to help us think about various ways to take your book or message and turn it into dollars.
Thomas Umstattd, Jr. is the CEO of Author Media, a professional speaker and nonfiction author, and host of the Novel Marketing Podcast and the Christian Publishing Show...2024-02-221h 01
Your Best Writing LifePlatform Building for Authors with Thomas Umstattd Jr.What did you think of this episode?During this encore episode, Linda Goldfarb and Thomas Umstattd Jr. get to the business of building your author platform.Does author platform building confuse you? You're not alone.Author platforms! What a platform is. And how to build your platform. Linda Goldfarb's guest, Thomas Umstattd Jr., is here to answer platform-building questions. Thomas is the founder of Author Media and the host of the Novel Marketing Podcast. He travels the world speaking at events to help authors build their platforms, sell more books, and c...2023-12-2637 min
Cooper & Cary Have Words#163 Should More Christians Write Novels? (With Thomas Umstattd)James and Barry have extended words with Thomas Umstattd (@ThomasUmstattd) about writing. In 2009, Thomas started AuthorTechTips.com, a website to help authors use the web to promote their books. In 2014, Thomasâs blog post Why Courtship is Fundamentally Flawed went viral and reached over a million people in just a few weeks. As a podcaster, he hosts the Novel Marketing Podcast, and the Christian Publishing Show.Support the showUnlock extended ad-free episodes, advance access, a huge episode archive, and bonus content, by subscribing to Cooper & Cary+ on Apple Podcasts. Or get everything on C&C+...2023-10-0549 min
Novel MarketingHow to Win Friends and Pitch Your BookSuccess in publishing requires more than just writing a great book. It requires people. People to publish your book, talk about it, buy it, and recommend it.People. People. People. Some authors struggle in their careers simply because they are isolated. How do you connect with people who can help make your book successful? My grandparentsâ generation called this âwinning friends and influencing people.â My generation calls it ânetworking,â which strikes fear in the hearts of many writers.One essential tool to help you get comfortable introducing yourself as a writer and...2023-10-0438 minNovel MarketingThe Most Important Lessons from 10 Years of Novel MarketingNovel Marketing turns 10 years old on September 30th, 2024! In this episode, Thomas Umstattd Jr. and James L. Rubart share highlights and lessons learned from 10 years of Novel Marketing.You can find the blog post version of this episode, along with links to everything we talk about here. https://www.patreon.com/posts/june-is-patron-130533769 Support the show2023-09-2737 min
Reason TogetherDating, Courtship, or Other?Today on RTP â Years after the courtship boom among Baptists, has it proven less safe and successful than dating despite having being promised the opposite? You decide!SHOW NOTES:Why Courtship is Fundamentally Flawed by Thomas Umstattd, Jr.Why Courtship is Fundamentally Flawed, Q&A by Thomas Umstattd, Jr.Episode 153 - Rethinking Missions: An Interview with Scott VanderHartTodayâs episode is brought to you by our Patrons over at Patreon.com/reasontogether. Thank you for your support!*Aftershow available for Elite Patrons only. Donât miss out â...2023-07-1647 min
Your Best Writing LifeHow Authors Should Create Online Courses with Thomas Umstattd Jr.What did you think of this episode?Welcome to Your Best Writing Life! Linda Goldfarb and Thomas Umstattd Jr. discuss why and where authors should Create Online Courses. Plus, common mistakes writers easily make.Linda's industry expert, Thomas Umstattd Jr, is the founder of Author Media and the host of the Novel Marketing Podcast. Thomas travels the world speaking at events to help authors build their platforms, sell more books, and change the world with writing worth talking about. He has been creating online courses for ten years, making him the perfect fit f...2023-06-2758 minThe Creative Penn Podcast For WritersNovel Marketing And Christian Publishing With Thomas Umstattd Jr.What are some of the most effective ways to market your book? What strategies have remained the same despite the rise of new tactics? What are the best ways to reach a Christian audience? Thomas Umstattd Jr. gives plenty of tips in this interview. In the intro, Freedom, fame, or fortune â what do you [âŚ]
The post Novel Marketing And Christian Publishing With Thomas Umstattd Jr. first appeared on The Creative Penn.2023-06-121h 04
The Keep Writing Podcast127: Be Intentionally Productive with Thomas UmstattdThomas Umstattd joins The Keep Writing Podcast today to share practical tips to become a more productive author. The gems Thomas shares are going to encourage you on the path you are on and help you make necessary changes in areas you may be stuck. Thomasâ tips will help you be intentionally productive. You can...
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The post 127: Be Intentionally Productive with Thomas Umstattd appeared first on Nika Maples.2022-09-0616 minThomas Umstattd Jr. GuestcastCreating a Guestcast to Share Your Interviews with Book Marketing Mania
In this episode of Book Marketing Mania, Kim Steward and I talk about how to create a guestcast and how to market and promote books.
In this episode you will learn:
Advice for authors who worry âif I start talking about my book NOW, no one will buy it when it releases LATERâHow to maximize the back of your book to build your email list and sell more booksHow podcast hosts can collaborate on one episode to air and market on both shows (see below for example)Using a Guestcast to share your own guest interviews (see Thom...2022-02-2845 min
Book Marketing Mania - Start a Podcast, Guest on Podcasts, Grow Your Author Platform27. Creating a Guestcast to Share Your Podcast Interviews with Thomas Umstattd Jr of Christian Publishing ShowYou have book marketing questions, we have answers. Thomas Umstattd, Jr. is my guest today and he is a wealth of book publishing, marketing and podcasting knowledge!Thomas is host of both the Christian Publishing Show and the Novel Marketing podcasts and we chat about ALL THE THINGS.[6:25] How early should authors start building their platform to have a strong book launch?[11:45] Why is having an engaged email list so important to publishers?[15:00] Scratching your potential readersâ itch with a âreaderâ magnet[19:07] Advice for authors starting a podcast[26:34] Maximize the back of you...2022-02-1746 minThomas Umstattd Jr. GuestcastHow to Create an Online Course with Thomas Umstattd on Your Best Writing Life with Linda Goldfarb
In this episode of Your Best Writing Life, Linda Goldfarb and Thomas Umstattd Jr. discuss why and where authors should start Creating Online Courses. Plus common mistakes writers easily make.
Learn the first steps an author should take before creating a course, the common mistakes course creators make, how to attract students to your course, how to help your students benefit the most from your course.
LInks:
Author Websites Course
Book Launch Blueprint Course
Obscure No More Beta Course
Here is the blog version:
Welcome to Your Best Writing Life, an ex...2022-02-1158 min
Your Best Writing LifeCreating Online Courses with Thomas Umstattd Jr.What did you think of this episode?Welcome! Linda Goldfarb and Thomas Umstattd Jr. discuss why and where authors should start Creating Online Courses. Plus common mistakes writers easily make.Linda's industry expert, Thomas Umstattd Jr, is the founder of Author Media and the host of the Novel Marketing Podcast. Thomas travels the world speaking at events to help authors build their platforms, sell more books, and change the world with writing worth talking about. He has been creating online courses for ten years, making him the perfect fit for todayâs topic. ...2022-02-0858 min