Shows
Before The BestsellerBTB158: From SEO to AIO for Authors: What Every Author Should Know About AI, Book Discovery, and the Future of Marketing with Thomas Umstattd Jr., Book Marketing Expert and Host of the Novel Marketing PodcastWe’re back with Thomas Umstattd Jr., author, award-winning speaker, and host of the world’s longest running book marketing show, Novel Marketing Podcast. Thomas has helped thousands of writers think like marketers, creating tools and strategies that help authors turn their books into lasting assets. As the founder of the Patron Toolbox, he continues to teach authors how to build platforms that grow with them, grounded in real data, not guesswork.In this episode, Thomas joins us to talk about the future of book discovery through AI Optimization. We dive into how autho...
2025-10-1337 min
Author UpdatePublisher's Cancellation Backfires, What's Selling Now and Are Libraries Going Under?Welcome to a special episode of Author Update! Thomas is sick, so Jonathan takes the reins and does a solo episode on library news, X drama and ZEITGEIST!https://novelmarketingconference.com/ https://novelmarketingconference.com/
2025-10-1156 minBefore The BestsellerBTB157: Inside Book Marketing’s Big Shifts: Formats, Data, and AI for Authors with Thomas Umstattd Jr. — Book Marketing Expert and Host of the Novel Marketing PodcastThis week, I’m thrilled to be joined by Thomas Umstattd Jr., someone who has shaped so much of my own thinking about book marketing. An author, award-winning speaker, and podcaster best known for hosting the world’s longest running book marketing show, Novel Marketing, Thomas has become a go-to guide for writers who want to reach readers and build sustainable careers through his book Courtship in Crisis, countless conference talks, and more than 500 podcast episodes.In this episode Thomas walks us through his journey from building author websites and launching Nove...
2025-10-0633 minAuthor UpdateUS Copyright Office Closes, Piracy Surges Again and the Anthropic Settlement Website Goes LiveJoin Thomas and Jonathan on Author Update as we tackle the government shutdown, the surge in online book piracy sentiments and how the military's pivot toward more lethality and less DEI impacts your writing. https://novelmarketingconference.com/ https://novelmarketingconference.com/
2025-10-041h 08Author UpdateUpdates in Anthropic Case, NanoWriMo Replaced and How To Write First AidPayouts approved in the Anthropic case, Novel November comes to authors and Jonathan and Thomas talk about how to write first aid properly in your content.https://novelmarketingconference.com/ https://novelmarketingconference.com/
2025-09-2759 minAuthor UpdateGPT-5 Is HereCome listen to Jonathan and Thomas discuss the latest advancements from OpenAI and what they mean for writers, as well as the cultural war between Texas and Australia.https://novelmarketingconference.com/ https://novelmarketingconference.com/
2025-08-091h 00Author UpdateAudible Reduces Author Royalties, Trad Sales Plummet, Indie Sales RiseListen to this week's episode of Author Update as Jonathan and Thomas dive into Audible's royalty shenanigans, the woes of the trad pub world vs. the success of the indie scene.https://novelmarketingconference.com/ https://novelmarketingconference.com/
2025-08-021h 14Author UpdateSubstack, GoodReads and MORTAL KOMBAAAAAAT!!!Solo episode with Jonathan as Thomas is on vacation. We're going into changes with Substack, GoodReads, Kindlepreneur's look into Amazon keywords, and much more. https://novelmarketingconference.com/ https://novelmarketingconference.com/
2025-07-2627 minAuthor UpdateZeitgeist: The Age of Ruthless HerosFeast your ears as Jonathan and Thomas discuss the direction fiction is taking, and how societies deal with major turns.https://novelmarketingconference.com/ https://novelmarketingconference.com/
2025-07-191h 05Author UpdateThe Case of Authors Vs. AISeveral court cases impacting authors, the NYT wonders if men read literary novels, and Jonathan starts a lawsuit against Thomas. All on this week's Author Update.https://novelmarketingconference.com/ https://novelmarketingconference.com/
2025-06-281h 02
The Creative Penn Podcast For WritersBook Discoverability In An Age Of AI. GEO For Authors With Thomas Umstattd Jr.How will generative AI change search and book discoverability in the years ahead? How can you make sure your books and your author website can be found in AI tools like ChatGPT? Thomas Umstattd Jr. joins me to discuss Generative Engine Optimisation (GEO) and how it will replace traditional SEO marketing. I first covered this […]
The post Book Discoverability In An Age Of AI. GEO For Authors With Thomas Umstattd Jr. first appeared on The Creative Penn.
2025-06-1357 minAuthor UpdateThe End of Google for Authors?🎙️ Author Update – Episode: The End of Google (for Authors?)Hosts: Jonathan Shuerger & Thomas Umstattd Jr.🕒 Runtime: \~57 minutes📚 Topics: AI Search, SEO, Voice Cloning, Book Marketing, Author Tools---🔍 Episode Summary:Is this the beginning of the end for Google? In this episode, Jonathan and Thomas explore how AI is disrupting traditional search and discovery—and what that means for authors. From SEO and Pinterest to AI audiobooks and “Not a Literary Agent,” this is your update on everything changing in the publishing world.---🧭 What You'll Learn:* Why Goo...
2025-05-3157 min
Thomas Umstattd Jr. GuestcastZeitgeist Discussion About King Arthur, Conan the Barbarian, and Solomon Kane with Ryan Gutierrez
Join author Ryan Gutierrez as he sits down with Thomas Umstattd Jr., for an insightful conversation about storytelling, publishing trends, and literary traditions.
In this episode, we explore:
The fascinating parallels between Solomon Kane and modern heroic characters
How biblical archetypes influence fantasy and western storytelling
The historical foundations of King Arthur legends and their cultural impact
Strategies for finding your target audience as an author
The importance of moral clarity in storytelling
Key takeaway: “Having the courage to say ‘I’m not for everyone, but I am for this group of people’ and maki...
2025-05-031h 55Author UpdateInvasion of the AI ImagesHere’s what you can expect from Author Update:Publishing News: Stay in the loop on what’s happening in the industry.Advice That Matters: Learn how to make your book irresistible to readers.Live Q&A: Bring your questions and get answers from Thomas Umstattd and Jonathan Shuerger.Links: - Novel Marketing Patreon: https://www.patreon.com/novelmarketing - First Email Challenge: https://training.authormedia.com/courses/2751846 - Patron Toolbox: https://www.authormedia.com/patron-toolbox/ - AI Thomas: https://www.authormedia.com/patron-toolbox/ai-thomas/ - Jon’s Substack Li...
2025-03-281h 10Author UpdateDid Meta Steal Your Book?Publishing news and advice from Novel Marketing host Thomas Umstattd Jr. and indie author Jonathan Shuerger. Join live to get *your* questions answered.Links:Novel Marketing Patreon: https://www.patreon.com/novelmarketingHow to Make Your Author Website Amazing: https://training.authormedia.com/p/amazing-author-websitesFirst Email Challenge: https://training.authormedia.com/p/send-your-first-email-challenge Patron Toolbox: https://www.authormedia.com/patron-toolbox/AI Thomas: https://www.authormedia.com/patron-toolbox/ai-thomas/00:00 – Introduction & Welcome01:53 – Breaking News: Meta’s AI Trained on a Pirate Database06:08 – New AI Writing Tool: Sudowrite’s Muse10:58 –...
2025-03-211h 03Thomas Umstattd Jr. GuestcastAn Indie Creator’s Guide to Marketing Sci-Fi and Fantasy
The Arbiter of Worlds YouTube Channel had me on yesterday to talk about marketing for their new podcast ACKS to Grind. The host, Alexander Macris and I talk for over an hour about marketing Sci-Fi, Fantasy books and boardgames.
We explored the similarities between marketing novels and creative projects like board games. We talked about Kickstarter strategies, email lists, engaging newsletters, and more.
I asked ChatGPT to write a summary of the episode and here is what it said:
In a recent episode of the Axe to Grind podcast, Alexander McCreese hosted Thomas...
2024-12-111h 16
Christian Publishing ShowCrafting a Career: How to Become a Professional Author with Angela HuntSome authors just want to get their book "out there." They don't plan on writing additional books or becoming professionals. But others want to make writing a career and maybe pay the bills with income earned from their writing.If you want to have a career as a professional writer, you have to do at least two things.First, you must become an amazing writer. Second, you need to start acting like a business owner. Regardless of whether you're independently or traditionally published, you'll need to keep track of finances, payments, taxes, marketing, and a lot more.
2024-06-1143 min
Writing Off Social: The Podcast | Build Your Platform and Grow Your Email List Without Social Media37 | What's Working for Writers in 2024 w/Thomas Umstattd Jr., Pt2Last week in EP36, podcast host and industry expert, Thomas Umstattd, Jr, unequivocally affirmed that social media is no longer working for authors. Today, in Part 2, Thomas shares three things you can do instead of social media, what marketing strategies are working well for indie authors in 2024, and where he sees the publishing industry headed in the coming years. For show notes, click here.
2024-06-0428 min
The Profitable WriterMonetizing Your Author Platform & Diversifying Your Income Streams | Thomas Umstattd, Jr.We talk a lot about income streams here on the show because there are countless ways to take your book or message and make money from it. A book is only the starting point.
Many authors write a book, publish it, and then ask, “Now what?” My guest today is going to help us think about various ways to take your book or message and turn it into dollars.
Thomas Umstattd, Jr. is the CEO of Author Media, a professional speaker and nonfiction author, and host of the Novel Marketing Podcast and the Christian Publishing Show...
2024-02-221h 01
Your Best Writing LifePlatform Building for Authors with Thomas Umstattd Jr.What did you think of this episode?During this encore episode, Linda Goldfarb and Thomas Umstattd Jr. get to the business of building your author platform.Does author platform building confuse you? You're not alone.Author platforms! What a platform is. And how to build your platform. Linda Goldfarb's guest, Thomas Umstattd Jr., is here to answer platform-building questions. Thomas is the founder of Author Media and the host of the Novel Marketing Podcast. He travels the world speaking at events to help authors build their platforms, sell more books, and c...
2023-12-2637 min
Cooper & Cary Have Words#163 Should More Christians Write Novels? (With Thomas Umstattd)James and Barry have extended words with Thomas Umstattd (@ThomasUmstattd) about writing. In 2009, Thomas started AuthorTechTips.com, a website to help authors use the web to promote their books. In 2014, Thomas’s blog post Why Courtship is Fundamentally Flawed went viral and reached over a million people in just a few weeks. As a podcaster, he hosts the Novel Marketing Podcast, and the Christian Publishing Show.Support the showUnlock extended ad-free episodes, advance access, a huge episode archive, and bonus content, by subscribing to Cooper & Cary+ on Apple Podcasts. Or get everything on C&C+...
2023-10-0549 min
Novel MarketingHow to Win Friends and Pitch Your BookSuccess in publishing requires more than just writing a great book. It requires people. People to publish your book, talk about it, buy it, and recommend it.People. People. People. Some authors struggle in their careers simply because they are isolated. How do you connect with people who can help make your book successful? My grandparents’ generation called this “winning friends and influencing people.” My generation calls it “networking,” which strikes fear in the hearts of many writers.One essential tool to help you get comfortable introducing yourself as a writer and...
2023-10-0437 minNovel MarketingThe Most Important Lessons from 10 Years of Novel MarketingNovel Marketing turns 10 years old on September 30th, 2024! In this episode, Thomas Umstattd Jr. and James L. Rubart share highlights and lessons learned from 10 years of Novel Marketing.You can find the blog post version of this episode, along with links to everything we talk about here. https://novelmarketingconference.com/ https://novelmarketingconference.com/Support the show
2023-09-2736 min
Reason TogetherDating, Courtship, or Other?Today on RTP — Years after the courtship boom among Baptists, has it proven less safe and successful than dating despite having being promised the opposite? You decide!SHOW NOTES:Why Courtship is Fundamentally Flawed by Thomas Umstattd, Jr.Why Courtship is Fundamentally Flawed, Q&A by Thomas Umstattd, Jr.Episode 153 - Rethinking Missions: An Interview with Scott VanderHartToday’s episode is brought to you by our Patrons over at Patreon.com/reasontogether. Thank you for your support!*Aftershow available for Elite Patrons only. Don’t miss out —...
2023-07-1647 min
Your Best Writing LifeHow Authors Should Create Online Courses with Thomas Umstattd Jr.What did you think of this episode?Welcome to Your Best Writing Life! Linda Goldfarb and Thomas Umstattd Jr. discuss why and where authors should Create Online Courses. Plus, common mistakes writers easily make.Linda's industry expert, Thomas Umstattd Jr, is the founder of Author Media and the host of the Novel Marketing Podcast. Thomas travels the world speaking at events to help authors build their platforms, sell more books, and change the world with writing worth talking about. He has been creating online courses for ten years, making him the perfect fit f...
2023-06-2758 minThe Creative Penn Podcast For WritersNovel Marketing And Christian Publishing With Thomas Umstattd Jr.What are some of the most effective ways to market your book? What strategies have remained the same despite the rise of new tactics? What are the best ways to reach a Christian audience? Thomas Umstattd Jr. gives plenty of tips in this interview. In the intro, Freedom, fame, or fortune — what do you […]
The post Novel Marketing And Christian Publishing With Thomas Umstattd Jr. first appeared on The Creative Penn.
2023-06-121h 04
The Keep Writing Podcast127: Be Intentionally Productive with Thomas UmstattdThomas Umstattd joins The Keep Writing Podcast today to share practical tips to become a more productive author. The gems Thomas shares are going to encourage you on the path you are on and help you make necessary changes in areas you may be stuck. Thomas’ tips will help you be intentionally productive. You can...
Read the Post
The post 127: Be Intentionally Productive with Thomas Umstattd appeared first on Nika Maples.
2022-09-0616 minThomas Umstattd Jr. GuestcastCreating a Guestcast to Share Your Interviews with Book Marketing Mania
In this episode of Book Marketing Mania, Kim Steward and I talk about how to create a guestcast and how to market and promote books.
In this episode you will learn:
Advice for authors who worry “if I start talking about my book NOW, no one will buy it when it releases LATER”How to maximize the back of your book to build your email list and sell more booksHow podcast hosts can collaborate on one episode to air and market on both shows (see below for example)Using a Guestcast to share your own guest interviews (see Thom...
2022-02-2845 min
Book Marketing Mania - Start a Podcast, Guest on Podcasts, Grow Your Author Platform27. Creating a Guestcast to Share Your Podcast Interviews with Thomas Umstattd Jr of Christian Publishing ShowYou have book marketing questions, we have answers. Thomas Umstattd, Jr. is my guest today and he is a wealth of book publishing, marketing and podcasting knowledge!Thomas is host of both the Christian Publishing Show and the Novel Marketing podcasts and we chat about ALL THE THINGS.[6:25] How early should authors start building their platform to have a strong book launch?[11:45] Why is having an engaged email list so important to publishers?[15:00] Scratching your potential readers’ itch with a ‘reader’ magnet[19:07] Advice for authors starting a podcast[26:34] Maximize the back of you...
2022-02-1745 minThomas Umstattd Jr. GuestcastHow to Create an Online Course with Thomas Umstattd on Your Best Writing Life with Linda Goldfarb
In this episode of Your Best Writing Life, Linda Goldfarb and Thomas Umstattd Jr. discuss why and where authors should start Creating Online Courses. Plus common mistakes writers easily make.
Learn the first steps an author should take before creating a course, the common mistakes course creators make, how to attract students to your course, how to help your students benefit the most from your course.
LInks:
Author Websites Course
Book Launch Blueprint Course
Obscure No More Beta Course
Here is the blog version:
Welcome to Your Best Writing Life, an ex...
2022-02-1158 min
Your Best Writing LifeCreating Online Courses with Thomas Umstattd Jr.What did you think of this episode?Welcome! Linda Goldfarb and Thomas Umstattd Jr. discuss why and where authors should start Creating Online Courses. Plus common mistakes writers easily make.Linda's industry expert, Thomas Umstattd Jr, is the founder of Author Media and the host of the Novel Marketing Podcast. Thomas travels the world speaking at events to help authors build their platforms, sell more books, and change the world with writing worth talking about. He has been creating online courses for ten years, making him the perfect fit for today’s topic. ...
2022-02-0858 minChristian Publishing Show120 Big NewsI’m Thomas Umstattd Jr., host of the Christian Publishing Show and I have a few of quick announcements. If you have been wondering why there hasn’t been a new episode in a few weeks I have a good reason. Announcement #1 New Baby!We just had a baby! Jack Umstattd was on December 23rd weighing 9 pounds 11 ounces. Both he and my wife are tired from a long delivery but doing well overall. For those keeping score at home, we now have three children. Mercy who is 3, Tommy who is 2, and baby J...
2022-01-0403 minYour Best Writing LifePlatform Building for Writers with Thomas Umstattd Jr. - Encore EpisodeWhat did you think of this episode?Authors' platforms, what a platform is, and how to build them. Where should you build your platform? Linda's guest, Thomas Umstattd Jr is here to answer our questions. Thomas is the founder of Author Media and the host of the Novel Marketing Podcast. He travels the world speaking at events to help authors build their platforms, sell more books, and change the world with writing worth talking about. Thomas, welcome to your best writing life!During this encore episode, Linda and Thomas discuss, a fun fact m...
2021-12-2137 min
God In The OrdinaryGod In The Ordinary: Thomas Umstattd JrHave you ever found yourself so busy that life just feels out of control? What if you had to lay down some of your responsibilities to find a bit of sanity again? Could you do it? Our guest for this edition is a well-known, and much-loved leader in the world of Christian authors, speakers, and podcasters. Thomas Umstattd Jr. is a great teacher and enthusiastic advocate for those working in and through Christian media. His professional skills range from website building, to training podcasters, to educating authors about the craft of writing. Thomas found himself overwhelmed by the many facets...
2021-09-0735 min
Christian Publishing ShowBook Launch Secrets Webinar ReplayA couple of weeks ago, Thomas Umstattd Jr. and Steve Laube hosted a Book Launch Secrets webinar. More than 500 authors registered for the webinar from five different continents. This episode of the Christian Publishing Show is the audio of that webinar. If you prefer to watch the webinar with slides, you can watch the replay […]You can listen to this episode Book Launch Secrets Webinar Replay on Christian Publishing Show.https://novelmarketingconference.com/ https://novelmarketingconference.com/Support the show
2021-04-061h 34
Pastor Writer: Conversations on Reading, Writing, and the Christian LifeThomas Umstattd — Author Branding and Cancel CultureThomas Umstattd, Jr. is an author, speaker, and consultant helping authors better market their writing. He provides online tools and advice through his company Author Media.He has worked with numerous publishers on marketing strategies and also worked as a literary agent. Thomas is the host of the Novel Marketing Podcast and the Christian Publishing Show podcast. It’s one of the writing podcasts I listen to weekly.He is a friend of the podcast making his second appearance to talk with me about an author's personal branding. Learn more about yo...
2021-03-1751 min
Write from the DeepDeveloping Courage as a Writer with Guest Thomas Umstattd Jr.There are a number of things you have to do to be a writer, and a number of attributes you need to develop. Chief among them? Courage. Without it, your writing will never touch hearts. Let guest Thomas Umstattd Jr. help you develop this essential attribute in your life. About Thomas Umstattd Jr. Thomas Umstattd …
The post 135 – Developing Courage as a Writer with Guest Thomas Umstattd Jr. appeared first on Write from the Deep.
2021-02-0826 min
Kingdom Writers: A Podcast for Christian Writers of All GenresHow To Grow Your Platform With Podcasting by Thomas UmstattdWelcome to this month's Expert Interview. This episode is an interview with Thomas Umstattd on how to grow your author platform with podcasting. Today's topic is: How To Grow Your Platform With Podcasting We are thrilled to have Thomas Umstattd. He has helped authors for over a decade as a literary agent, marketing director, and radio show host. He started his first podcast in 2007 and currently hosts the Novel Marketing and the Christian Publishing Show. Shownotes: 00:36 Prayer 02:03 Get to know Thomas Umstattd 05:23 How can authors use podcasts to grow their p...
2020-11-1756 minThomas Umstattd Jr. GuestcastPlatform Building for Writers
I was recently a guest on the Your Best Writing Life podcast.
Authors’ platforms – what a platform is and how to build yours. Where should you build your platform? Linda’s guest, Thomas Umstattd Jr. is here to answer our questions. Thomas is the founder of Author Media and the host of the Novel Marketing Podcast. He travels the world speaking at events to help authors build their platforms, sell more books, and change the world with writing worth talking about. Thomas, welcome to your best writing life!
Top two ways to weaponize your platform.What’s the mo...
2020-11-1337 minYour Best Writing LifePlatform Building for Writers with Thomas UmstattdWhat did you think of this episode? Authors' platforms, what a platform is, and how to build them. Where should you build your platform? Linda's guest, Thomas Umstattd Jr is here to answer our questions. Thomas is the founder of Author Media and the host of the Novel Marketing Podcast. He travels the world speaking at events to help authors build their platforms, sell more books, and change the world with writing worth talking about. Thomas, welcome to your best writing life!During this episode, Linda and Thomas discuss, a fun fact most people do no...
2020-11-1037 min
Buzz on Book Biz06 - Thomas UmstattdMy guest on this episode of Buzz on Book Biz is Thomas Umstattd of Author Media which is based in Austin, Texas. Thomas was a literary agent and book marketer for a big traditional publishing house. He founded Umstattd Media in 2007 which was focused on building websites for authors and small businesses.In 2009, he launched an award-winning blog called AuthorTechTips.comand that blog enabled him to launch his company, Author Media in 2011. Author Media provides online training and marketing services for authors who want to learn how best to sell their books. Our conversation ranged...
2020-10-0623 minNovel MarketingEpisode 250: The Story of Thomas Umstattd Jr.Learn how the Novel Marketing evolved and how growth has been sustained for 250 episodes.You can find the blogpost version of this episode HERE.The post Episode 250: The Story of Thomas Umstattd Jr. appeared first on Author Media.https://novelmarketingconference.com/ https://novelmarketingconference.com/Support the show
2020-08-1941 min
Greg Jameson – Greg JamesonThomas UmstattdThomas Umstattd Jr. built his first website at the age of 13 and taught his first web design class at only 16 years old. Thomas went to the University of Mary-Hardin Baylor where he graduated cum laude with a degree in Business Management. He founded Umstattd Media, his first web design and media company in […]
2020-07-2838 minGreg JamesonThomas UmstattdThomas Umstattd Jr. built his first website at the age of 13 and taught his first web design class at only 16 years old. Thomas went to the University of Mary-Hardin Baylor where he graduated cum laude with a degree in Business Management. He founded Umstattd Media, his first web design and media company in […]
2020-07-2838 min20 Minutes of InfluenceThomas UmstattdThomas Umstattd Jr. built his first website at the age of 13 and taught his first web design class at only 16 years old. Thomas went to the University of Mary-Hardin Baylor where he graduated cum laude with a degree in Business Management. He founded Umstattd Media, his first web design and media company in […]
2020-07-2800 min
Christian Publishing ShowEverything You Need to Know About the 2021 Mount Hermon Christian Writers ConferenceIn this episode, Steve Laube and Thomas Umstattd Jr. talk about the 2021 Mount Hermon Christian Writers Conference Kickstarter Campaign. If you have any questions about the conference or about the Kickstarter campaign, this is not an episode you will want to miss. You can see the progress of the Kickstarter campaign here:You can listen to this episode Everything You Need to Know About the 2021 Mount Hermon Christian Writers Conference on Christian Publishing Show.https://novelmarketingconference.com/ https://novelmarketingconference.com/Support the show
2020-07-1444 min
Christian Publishing Show056 How to Find Your HustleFor the next few weeks, we will be releasing some “best of” episodes while I spend time with our new baby Thomas Gregory Umstattd, III. Episode Notes This episode originally aired in 2018. We live in a world that is cursed. Because of our sin, God cursed the soil to have thorns and weeds. That […]You can listen to this episode 056 How to Find Your Hustle on Christian Publishing Show.https://novelmarketingconference.com/ https://novelmarketingconference.com/Support the show
2020-01-1424 min
Christian Publishing Show055 How to Find Your Courage as an AuthorFor the next few weeks, we will be releasing some “best of” episodes while I spend time with our new baby Thomas Gregory Umstattd, III. “Tommy” was born weighing 8 pounds, 14 ounces and he and my wife are both home and doing well. Episode Notes This episode originally aired in 2018. Today I would […]You can listen to this episode 055 How to Find Your Courage as an Author on Christian Publishing Show.https://novelmarketingconference.com/ https://novelmarketingconference.com/Support the show
2020-01-0715 min
Christian Publishing Show053 Where to Find Mentorship for Your Publishing CareerDo you ever feel alone in the writing journey? Or perhaps you are not sure what to do next. You don’t need to! In this episode, Thomas talks about 10 different places to find mentorship and the pros and cons of each.You can listen to this episode 053 Where to Find Mentorship for Your Publishing Career on Christian Publishing Show.https://novelmarketingconference.com/ https://novelmarketingconference.com/Support the show
2019-12-1054 minNovel MarketingWhere to Find Mentorship for Your Publishing CareerDo you ever feel alone in the writing journey? Or perhaps you are not sure what to do next. You don’t need to! In this episode Thomas talks about10 different places to find mentorship and the pros and cons of each.You can find the blogpost version of this episode HERE.The post Where to Find Mentorship for Your Publishing Career appeared first on Author Media.https://novelmarketingconference.com/ https://novelmarketingconference.com/Support the show
2019-12-0252 minThomas Umstattd Jr. GuestcastAll Things Indie Interview With Thomas Umstattd Jr. (Part 2)
We talk about publishing, crowdfunding, and more. You can listen to part 1 and part 2 on the All Things Indie website.
2019-11-0721 minThomas Umstattd Jr. GuestcastAll Things Indie Interview With Thomas Umstattd Jr. (Part 1)We talk about publishing, crowdfunding, and more. You can listen to part 1 and part 2 on the All Things Indie website.
2019-10-3124 minNovel MarketingWhat to Do When Your Book is Not SellingIf your book isn't selling well, Thomas and Jim will help you discover the problem and then show you how to fix it.You can find the blogpost version of this episode HERE.The post What to Do When Your Book is Not Selling appeared first on Author Media.https://novelmarketingconference.com/ https://novelmarketingconference.com/Support the show
2019-06-2430 min
Christian Publishing Show023 – The Future of Audiobooks and PodcastingIn this episode of the Christian Publishing Show, Thomas Umstattd shares a special podcast version of the talk he gave at the 2019 ECPA Leadership Summit, an industry event where the leaders of Christian publishing houses gather to talk about trends and the future of the industry. Thomas was asked to talk about the trends […]You can listen to this episode 023 – The Future of Audiobooks and Podcasting on Christian Publishing Show.https://novelmarketingconference.com/ https://novelmarketingconference.com/Support the show
2019-05-0738 min
Creative Funding ShowPatreon vs Kickstarter (a Crosscast with Funding the Dream)In this episode, I do a crosscast with Richard Bliss from the Funding the Dream on Kickstarter Podcast. The episode will go out on both feeds and if you haven’t checked out his podcast, you really should.
We talk about what it takes to lose your Patreon followers, how to get them back and a whole lot more.
The post 028 Patreon vs Kickstarter (a Crosscast with Funding the Dream) appeared first on Creative Funding Show.
2019-03-1931 minThomas Umstattd Jr. GuestcastHow to Make Money With Your Podcast – Thomas Umstattd on Nice Guys on BusinessIn this episode of the Nice Guys on Business Podcast, Doug Sandler and I talk about podcasting and specifically, how to make money with podcasting using platforms like Patreon. 854 Thomas Umstattd: Growing Famous and Rich
2019-02-2327 min
The Nice Guys on Business854 Thomas Umstattd: Growing Famous and RichAs an award-winning speaker, Thomas Umstattd teaches creative people all over the world how to grow famous and rich. As a podcaster, he hosts the Novel Marketing Podcast, The Creative Funding Show, and Liberty Buzzard. He currently serves as the CEO of Author Media. Show notes by show producer/podcastologist: One of the Taylor Sisters Connect with Thomas Umstattd: Twitter: twitter.com/ThomasUmstattd Facebook: facebook.com/ThomasUmstattd Website: CreativeFunding.show Nice Sponsors: Need fresh flowers? REALLY fresh flowers? Check out www.Bouq.com Click here to save 25% on your first order Get your free E-Book 5 Ways to Make Money Po...
2019-02-1527 minCreative Funding ShowCrowdfunding for Creatives with Jamie Jensen
Announcement: The Creative Funding Show will be going on indefinite hiatus soon. If you have a question you want me to address in a wrap up Q&A episode feel free to leave it as a comment below.
In this episode, Jamie Jenson from the Creatives Making Money Podcast interviews me about crowdfunding. You can find her version of this episode here.
The post 027 Crowdfunding for Creatives with Jamie Jensen appeared first on Creative Funding Show.
2019-02-1346 minThomas Umstattd Jr. GuestcastThomas Umstattd on Creatives Making Money PodcastIn this episode, Jamie Jenson and I talk about crowdfunding for creative projects. You can find out more about her podcast here. Some Takeaways Include: How many ways you can use crowdfunding for your projects Understanding the difference between failure and intentionally failing How to find the type of customer that defends you The best […]
2019-02-0700 min
Creatives Making Money with Jamie JensenCrowdfunding for Creatives with Thomas UmstattdThis week I spent time with an award-winning speaker, podcast host and CEO of Author Media, Thomas Umstattd, who teaches creative people all over the world how to grow famous and rich. I mean who doesn’t want to be famous and rich? There are 5,000 reasons why I’m excited to have Thomas on the show - one of which he is wildly entertaining and another is he’s a wealth of knowledge when it comes to crowdfunding. This episode is going to give your hands cramps from all the knowledge bombs being dropped. I’m so incredib...
2019-02-0644 minThomas Umstattd Jr. GuestcastInterview: The Power of Audience Crowd FundingIn this episode of Sales Unscripted, Jim Padilla and Thomas Umstattd discuss: The power of a well-articulated mission. How a crowdfunding campaign works and how it can be a benefit to you. The power of the right focused audience. Advertising on podcasts. Key Takeaways: Test your assumptions before you go all in with all of your […]
2018-12-1837 minCreative Funding ShowHow to Get Advanced Patreon Analytics with GraphtreonTom Boruta (Baruta) is a Software Engineer who created Graphtreon because he wanted to follow the progress of Patreon creators.
Questions:
For our listeners who did not listen to episode 4, what is Graphtreon?
Why are analytics so important?
What is new about the new system?
Links:
Graphtreon
The post 026 How to Get Advanced Patreon Analytics with Graphtreon appeared first on Creative Funding Show.
2018-12-1719 min
Sales Team Ready PodcastThomas Umstattd: The Power of Audience Crowd Funding | 041In this episode, Jim and Thomas discuss: Key Takeaways: "The top consultants in the world, who are very expensive to talk to and get coaching from, almost all of them have books. For $20 you can get their very best ideas.” — Thomas Umstattd Connect with Thomas Umstattd: ...
2018-12-1337 minSales Team Ready PodcastThomas Umstattd: The Power of Audience Crowd Funding | 041In this episode, Jim and Thomas discuss: Key Takeaways: "The top consultants in the world, who are very expensive to talk to and get coaching from, almost all of them have books. For $20 you can get their very best ideas.” — Thomas Umstattd Connect with Thomas Umstattd: ...
2018-12-1337 minCreative Funding ShowFinding Your Courage and How to Handle HatersMichelle Kopper has helped thousands of creatives, small business owners and entrepreneurs embrace self-promotion and selling as serving. Michelle’s combines her journey overcoming crippling stage fright, with her performance background and her ability to intuit aligned marketing language to help clients share their transformational message with full confidence.
Questions:
Why is fear such a challenge for so many creatives?
Has fear kept you back as a creative?
How did you overcome it?
What advice do you have for creators when it comes to fear of criticism?
Let’s talk about haters and trolls. What is a tr...
2018-11-1634 minThomas Umstattd Jr. GuestcastHalfway There Podcast: Thomas Umstattd Jr. and Untwisting the GospelIn this episode of the Halfway There podcast, I talk about Crowdfunding and Courtship with Eric Nevins.
2018-11-1350 min
Halfway There113: Thomas Umstattd and Untwisting the Gospel
Thomas Umstattd is the author of Courtship in Crisis and the host of the Creative Funding Show. He works with authors to help them sell more books. Thomas is one of the most articulate people I know and the thoughtful way he engages his faith will make you to think differently, too. Today, Thomas shares his story of being distracted by a version of the prosperity Gospel and how the Lord used experience to break free from it. His story has everything from viral blog posts, to feelings of abandonment when he changed his views, and even...
2018-11-1250 minCreative Funding ShowHow to Reduce Stress & Increase Creativity with Kim SuttonStress and busy work are the biggest enemies of creative people. And today we have someone on the show to help solve that.
Kim Sutton is the host of the Positive Productivity podcast, runs a team of 10 people and has 5 kids. So you can say she knows a thing or two about productivity.
(Twitter handle, special requirements, etc.):
https://twitter.com/thekimsutton?lang=en
https://www.instagram.com/thekimsutton/?hl=en
https://www.linkedin.com/in/kimberlyannesutton/
https://www.facebook.com/kimberly.anne.buckley
Question:
Let’s talk about Working wi...
2018-11-0830 minCreative Funding ShowPricing with Janene ListonYour time, energy, and money are valuable, but many people struggle to assign a dollar amount to each. Creators running crowdfunding campaigns often need help deciding what to offer backers and how to price each reward level.
Janene Liston helps her clients build value and know what and how to charge their customers confidently. She reminds her clients that having a profit mindset in their businesses makes them smart, not greedy.
Janene is a Certified Pricing Professional, experienced in value creation, and a European Public Speaking Champion. She believes each person possesses the wisdom they n...
2018-10-2526 minCreative Funding ShowCrowdfunding PsychologyWhy do people back crowdfunding campaigns and creators on sites like Kickstarter, Indiegogo, and Patreon? What makes them want to support creators they don’t know personally?
Two words: social triggers.
What is a social trigger?
In marketing psychology, a social trigger influences a person’s behavior by indirectly creating a need. For example, if you are compelled to run to the store before their sale ends, you have been influenced by the social trigger of urgency.
In this article, we’ll explore ways to use the social triggers of Urgency, Scarcity...
2018-10-1125 minCreative Funding ShowThe Anatomy of a Successful Crowdfunding Page (Deep Dive)Creating a solid sales page is the key to success. In this episode, you will discover the necessary secrets for: storytelling and the value of vulnerability and for crafting a sales page that sells.
Introduction
This is the meat and potatoes of your Kickstarter campaign.
If you do your promotion right, people will spend hundreds of hours looking at this page.
A good page not only convinces them to back the project, but also to invite their friends to back the project.
Storytelling and the Value of Vulnerability
You’re not crowdfunding a product, bu...
2018-10-0320 min
Christian Publishing Show000 – Teaser & What is a Podcast?Welcome to the first episode of the Christian Publishing Show brought to you by the Steve Laube Agency! I’m your host, Thomas Umstattd Jr. This episode is a teaser for the show to come. You can listen to this episode 000 – Teaser & What is a Podcast? on Christian Publishing Show.https://novelmarketingconference.com/ https://novelmarketingconference.com/Support the show
2018-10-0209 minThomas Umstattd Jr. GuestcastIntroducing the Thomas Umstattd Guest Interviews PodcastAs you may know, I do a lot of guest interviews on radio shows and podcasts around the web. So now, I am going to bring them all together in one place. If you would like to subscribe to get future episodes you can find subscribe links here:
2018-09-2000 minCreative Funding ShowWhat Creators Need to Know About Email Marketing (Deep Dive)Today we are going to talk about email.
But first, I would like to say we are not going to have an episode next week. I will be at the New Media Summit all week and won’t have a chance to record an episode.
Why Email is So Important for Creators
Platform Independent, if YouTube or Facebook keeps you from contacting your subscribers you need a way to tell them you’ve moved to a new platform.
While your fans may not see every Facebook post or YouTube notification they will get...
2018-09-0619 minCreative Funding ShowHow to Break Past the Patreon Patron PlateauWelcome to the Creative Funding Show, a podcast for authors, YouTubers, and podcasters who want to fund the work they love. I’m Thomas Umstattd Jr., your fellow companion on the journey of making money doing the creative work you love, whether that’s video, audio, or the written word.
In this episode, we’re going to talk about how to break past the Patreon plateau. If you feel like your Patreon has stalled, where new backers are being offset by canceled pledges, this episode is for you.
Patreon CEO Jack Conte recently shared research during...
2018-09-0120 minCreative Funding ShowHow to Host Your Own Membership Site on WordPress with Ravi JayagopalIn this episode, Ravi Jayagopal makes the case for why you should build your own membership site, rather than relying on a third-party service like Patreon.
The post 018 How to Host Your Own Membership Site on WordPress with Ravi Jayagopal appeared first on Creative Funding Show.
2018-08-2428 minCreative Funding ShowCreative Funding With Info Products (Deep Dive)In this episode, we talk about how to make money by creating informational products. I also share an example of how to do it from Novel Marketing.
The post 017 Creative Funding With Info Products (Deep Dive) appeared first on Creative Funding Show.
2018-08-1736 minCreative Funding ShowHow Mary DeMuth Doubled Her Patreon Backing in 4 monthsMary DeMuth shares what she did since our last Creative Funding Show interview to double her Patreon backing.
The post 016 How Mary DeMuth Doubled Her Patreon Backing in 4 months appeared first on Creative Funding Show.
2018-08-1121 minCreative Funding ShowProfiting from Podcasting With Steve OlsherSteve Olsher shares creative ways to fund your work as a podcaster and build community at the same time.
The post 015 Profiting from Podcasting With Steve Olsher appeared first on Creative Funding Show.
2018-08-0236 minCreative Funding ShowHow to Email Patrons a Thank You AutomaticallyIn this episode, we talk about how to use Zapier to send out welcome emails to Paatreon Patrons automatically.
The post 014 How to Email Patrons a Thank You Automatically appeared first on Creative Funding Show.
2018-07-2615 minNovel MarketingWhat We Can Learn from The Greatest Book on Marketing Ever WrittenAnnouncements: We’re $4 away from hitting our next Patreon goal. With this level we will start providing full transcripts for each episode. We just need one person to back at the $5 level to push us over the edge. Just as a reminder, $5 Patrons receive: Warm feelings, knowing you’re keeping Thomas and James on […]You can find the blogpost version of this episode HERE.The post What We Can Learn from The Greatest Book on Marketing Ever Written appeared first on Author Media.https://novelmarketingconference.com/ http...
2018-07-2423 minCreative Funding ShowHow Bryan Cohen Built a Business Around His PodcastIn this episode, we talk with Bryan Cohen about how he built a successful business around his podcast and with his podcast audience.
The post 013 How Bryan Cohen Built a Business Around His Podcast appeared first on Creative Funding Show.
2018-07-1923 minCreative Funding ShowHow to Boost Book Revenue With AudiobooksAudiobook sales are the fastest growing segment of publishing. If you have ever thought about writing a book, you should think about recording an audiobook.
The post 012 How to Boost Book Revenue With Audiobooks appeared first on Creative Funding Show.
2018-07-1219 minThomas Umstattd Jr. GuestcastWrite From the Deep: How to Handle HatersWrite from the Deep (June 2018) Haters. They’re out there, lurking. Waiting to attack. All it takes is for you to write something that they dislike, and they strike with vicious words designed to tear you, your work, your reputation—even God—apart. Guest Thomas Umstattd Jr. knows haters all too well. Hard not to when tens of […]
2018-06-2000 minCreative Funding ShowFrom Hobby Writer to Full Time Author with Rachael HerronIn this episode, Thomas Umstattd talks with Rachael Herron about how she went from writing as a hobby to a full-time author. We specifically talk about how she uses Patreon to connect with her most passionate fans.
The post 008 From Hobby Writer to Full Time Author with Rachael Herron appeared first on Creative Funding Show.
2018-06-0741 min
Novel Marketing140 How to Develop Multiple Streams of Money from Your Writing Career with Joanna PennIn this episode, we share an episode of the Creative Funding Show where Thomas talks with Joanna Penn about the multiple ways you can make money from your writing career that you might have never considered.
The post 140 How to Develop Multiple Streams of Money from Your Writing Career with Joanna Penn appeared first on Author Media.
2018-06-0558 minCreative Funding ShowDiversifying Your Income as a Creator With Joanna PennIn this episode, Thomas Umstattd Jr. talks with bestselling author and podcaster Joanna Penn about how and why to diversify your income. This can't-miss episode is packed with practical advice from an industry leader.
The post 007 Diversifying Your Income as a Creator With Joanna Penn appeared first on Creative Funding Show.
2018-05-3149 min
Streamlined Solopreneur: Tips to Help Business Owners Grow Without BurnoutThe Advice You Need when Considering Crowdfunding with Thomas UmstattdThomas Umstattd is a plugin and agency owner who's has great success in crowdfunding his products. His take is a fantastically interesting one and he offers lots of great advice - so much that we even have a bonus over on Patreon. This is definitely one of my favorite conversations - I learned a ton here that I was able to immediately apply to my own crowdfunding efforts. Show NotesThomas UmstattdAuthor MediaMy Book TableThomas' original KickstarterThe WordPress PhilosophyGet Part 2 of our interview with Thomas on PatreonSponsored by: WordSesh | Jilt | Liquid Web
2018-05-2244 minStreamlined Solopreneur: Tips to Help Business Owners Grow Without BurnoutThe Advice You Need when Considering Crowdfunding with Thomas UmstattdThomas Umstattd is a plugin and agency owner who's has great success in crowdfunding his products. His take is a fantastically interesting one and he offers lots of great advice - so much that we even have a bonus over on Patreon. This is definitely one of my favorite conversations - I learned a ton here that I was able to immediately apply to my own crowdfunding efforts. Show NotesThomas UmstattdAuthor MediaMy Book TableThomas' original KickstarterThe WordPress PhilosophyGet Part 2 of our interview with Thomas on PatreonSponsored by: WordSesh | Jilt | Liquid Web
2018-05-2244 minThomas Umstattd Jr. GuestcastHow I Built It: How to Monetize a WordPress PluginHow I Built It (May 2018) Thomas Umstattd is a plugin and agency owner who’s has great success in crowdfunding his products. His take is a fantastically interesting one and he offers lots of great advice – so much that we even have a bonus over on Patreon. This is definitely one of my favorite conversations […]
2018-05-2000 minThomas Umstattd Jr. GuestcastScarlet Virgins Podcast: Dating, Courtship, and The Power of JesusScarlet Virgins Podcast (May 2018) In this episode, Rebecca Lemke interviews Thomas Umstattd Jr., author of Courtship in Crisis. They discuss a variety of topics pertaining to courtship including the varying definitions it has, trying to find relationships after having been immersed in the courtship model, the differences between generations and how they view relationships and […]
2018-05-2000 minCreative Funding ShowIntroducing the Creative Funding Show and Thomas Umstattd Jr.The Creative Funding Show is a podcast where you will hear the stories of Authors, YouTubers, and Podcasters who are funding their creativity using platforms like Patreon, Kickstarter. You will also learn about making money with advertising, sponsorships, merch, and other creative ways to make a living as an artist.
The post 000 Introducing the Creative Funding Show and Thomas Umstattd Jr. appeared first on Creative Funding Show.
2018-05-0414 minNovel Marketing128 – Taking Novel Marketing to the Next LevelShow Outline Introduction: Episode 1 was on Oct 7, 2013 A lot has happened over the last four and a half years. Jim has won half a dozen book awards Thomas spent time as the marketing director for a publishing company. We went a couple of years only posting every other week. Starting summer of […]You can find the blogpost version of this episode HERE.The post 128 – Taking Novel Marketing to the Next Level appeared first on Author Media.https://novelmarketingconference.com/ https://novelmarketingconference.com/
2018-03-1417 min
Making Waves at C-Level: Business Tips for Executives, Leaders, and EntrepreneursThomas Umstattd Jr - Entrepreneur Since Age 13Thomas Umstattd Jr. built his first website at the age of 13 and taught his first web design class at only 16 years of age. He never looked back. After college he jumped right into the world of entrepreneurship, and has been helping authors and small businesses grow online ever since. As an award-winning speaker, Thomas teaches all over the world. He currently serves as the CEO of Author Media. Listen to episode 335 of "Cool Things Entrepreneurs Do" to hear his advice. www.AuthorMedia.com Learn more about your ad choices. Visit megaphone...
2018-03-0126 minNovel Marketing083 – How to Get an Agent With Rachelle GardnerLast episode we talked about getting an agent from Thomas’ and my perspective, in this episode, we’re going to talk about how to get an agent from the agent’s perspective. So we’d like to introduce you to one of our favorite people and an outstanding literary agent, Rachelle Gardner. Talking Points: Great writing, great platform, […]You can find the blogpost version of this episode HERE.The post 083 – How to Get an Agent With Rachelle Gardner appeared first on Author Media.https://novelmarketingconference.com/ https://no...
2016-08-0126 minNovel Marketing080 – Q & A ExtravaganzaIntro Paragraph: (Thomas) Our first question comes from Runescape Gold dot com. No, that’s not his name but he or she didn’t give one. But I love this question. Do I have the guts to quit my job? Dave Smale I know it’s never a good idea to get a friend (or a friend of […]You can find the blogpost version of this episode HERE.The post 080 – Q & A Extravaganza appeared first on Author Media.https://novelmarketingconference.com/ https://novelmarketingconference.com/...
2016-05-0130 min
EntrepreneurPodcast 182: Thomas Umstattd: A Man Who Never Wants To Lose His Curiosity In His LifeTodays guest is a man who states that he is a Christ Follower, CEO of Author Media, Professional Speaker, Podcaster, Wordpress Lover, Marketer, Political Trouble Maker, & Homeschool Graduate.Which means that the conversations today can literally go anywhere, and he will have an opinion on it....so what shall I start with first...religion or politics?Well let's start with the fact that since building his first website at the age of thirteen, our guest has been fascinated with communication whether its in the written word or by presenting his message...
2016-03-1300 minNovel Marketing051 – Bestseller Marketing Tactics With Brand Manager Kevin KaiserQuick Links: GetThisBook.com 1000 True Fans KevinKaiser.co Transcript Thomas Umstattd Jr.: So in this episode, as you’ve probably figured out, we’re going to be talking to Kevin Kaiser. And for those of you who don’t know who Kevin is, Kevin is a marketing guru, one of the guys I respect the most in terms of […]You can find the blogpost version of this episode HERE.The post 051 – Bestseller Marketing Tactics With Brand Manager Kevin Kaiser appeared first on Author Media.https://novelmarketingconference.com/
2014-10-2122 minNovel Marketing031 – What Should Novelists Blog About?Many novelists have a hard time with blogging. So they end up ignoring this powerful tool. In this episode, Jim and Thomas talk about what to blog about and what topics to avoid.You can find the blogpost version of this episode HERE.The post 031 – What Should Novelists Blog About? appeared first on Author Media.https://novelmarketingconference.com/ https://novelmarketingconference.com/Support the show
2014-06-0212 minNovel Marketing017 – 12 Tips to Help You Nail Your Next Podcast InterviewJames & Thomas talk about how to ace your next podcast or radio interview.You can find the blogpost version of this episode HERE.The post 017 – 12 Tips to Help You Nail Your Next Podcast Interview appeared first on Author Media.https://novelmarketingconference.com/ https://novelmarketingconference.com/Support the show
2014-02-1015 min