Shows
Marketing That POP's | ThrivePOPA Compilation of Stories on Sales, Equity, and Sustainability in the Cannabis IndustryMichele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for the National Cannabis Industry Association’s (NCIA) Marketing & Advertising Committee, where she educates business owners about marketing in the cannabis industry.Olivia Johnson is the Director of Marketing and Content Strategy at ThrivePOP. She began as a Di...2025-07-1010 minMarketing That POP's | ThrivePOPSales That Don’t Suck: Strategies From the Sales MavenNikki Rausch is the Founder and CEO of Sales Maven, a coaching and training company helping women entrepreneurs and business leaders master authentic sales conversations. With over 25 years of sales experience, she has sold to organizations like The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA. Nikki also holds a Master Certification in neuro-linguistic programming, has written three books, and hosts the Sales Maven Podcast, which is ranked in the top 1% globally. In this episode…Sales conversations can feel awkward or inauthentic, and entrepreneurs’ fear of being too pushy or facing rejection may make them hesitate durin...2025-06-2650 min
Marketing That POP's | ThrivePOPLeveraging CBD and THC Marketing To Break the Stoner StereotypeBianca Snyder is the CEO of Society’s Plant, an artisanal hemp company. She is also the Founder of High Society Mama, a community that destigmatizes cannabis use during motherhood, and The Node Chicago, an experimental event venue. After a decade in the wine and spirits industry, Bianca transitioned to cannabis advocacy to promote plant-based wellness among mothers seeking alternatives to alcohol. In this episode…Can cannabis and parenting co-exist without judgment? Despite growing acceptance of plant-based wellness, many moms still face stigma when using cannabis to manage stress, anxiety, or sleeplessness. As parenting expectations rise and menta...2025-06-1251 minMarketing That POP's | ThrivePOPIs AI Taking Over SEO? Matt Bertram Weighs InMatt Bertram is the Head of Digital Strategy at EWR Digital, a digital marketing agency for industrial, energy, and B2B companies. He is also the Chief Marketing Officer at Oil and Gas Global Network, the largest network of podcasts for the oil and gas industry. With over 15 years of experience in digital marketing, Matt has led initiatives across various industries, including energy, healthcare, and Web3. He co-hosts The Unknown Secrets of Internet Marketing, a top-rated SEO and digital strategy podcast.In this episode…With evolving SEO algorithms, shifts in paid advertising, and the need for authentic br...2025-05-081h 10Marketing That POP's | ThrivePOPThe Cannabis Nurse You Can Call: Katherine Golden of Leaf411Katherine Golden, RN, is the Founder, CEO, and Executive Director of Leaf411, a nonprofit organization offering free, nurse-led cannabis education and guidance. She is also the Founder and CEO of Leaf Nurse Network, a staffing agency for cannabis nurses, and a Cannabis Case Coordinator at the Colorado Department of Labor and Employment. With over 22 years of nursing experience, Katherine is a certified cannabis nurse educator and an advocate for healthcare equity, working to ensure safe and informed cannabis use for all. In this episode…Misinformation and stigma around cannabis use persist, especially in healthcare. Patients worry...2025-04-2236 minMarketing That POP's | ThrivePOPBeyond the Bud: Cannabis Design and Branding With Autumn KarceyAutumn Karcey is the Founder and CEO of Cultivo, Inc., a cannabis design consulting firm specializing in high-performance cultivation facilities. With over 20 years in the industry, she led projects across 20 US states and three countries, focusing on permit acquisition, cultivation, and environmental optimization. In 2020, Autumn launched Artemis CoPack, a 67,000-square-foot manufacturing facility producing tech-driven cannabis products. She also manages two sun-grown farms and three in-house brands, including Smugglers, Cali Girls, and Artemis Farms.In this episode…With public perception, inconsistent regulations, and a lack of consumer education impacting the cannabis industry, building a cultivation brand se...2025-04-0334 minMarketing That POP's | ThrivePOPText. Convert. Repeat. How Blackleaf.io Fuels Cannabis SalesKristina Chavez is the President of Blackleaf, a company specializing in SMS marketing solutions for cannabis businesses. With experience in marketing, retail operations, business development, and tech innovation, she has been instrumental in forging strategic partnerships for the company. Kristina has held various roles at Blackleaf, including Director of Operations and Administration. In this episode…Many businesses in the cannabis industry struggle with customer retention and compliance when using SMS marketing. With evolving regulations and increasing competition, retailers find it difficult to track the effectiveness of their messaging campaigns while ensuring they stay within legal bou...2025-03-2029 minMarketing That POP's | ThrivePOPBranding: Stop Ignoring These Essential StepsMichele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for the National Cannabis Industry Association’s (NCIA) Marketing & Advertising Committee, where she educates business owners about marketing in the cannabis industry.Olivia Johnson is the Director of Marketing and Content Strategy at Th...2025-03-0626 minMarketing That POP's | ThrivePOPNavigating Cannabis Compliance: Why GMP Standards Matter for Your BusinessBethany Moore is the Director of Content Strategy and Market Growth at The GMP Collective. Previously, she spent nearly ten years as Director of Communications at the National Cannabis Industry Association, where she hosted NCIA’s Cannabis Industry Voice podcast, and was a volunteer for Americans for Safe Access (ASA). With an extensive background in nonprofit activism, strategic planning, and public relations, Bethany has worked on drug policy reform and church-state separation issues. Originally from the Washington, DC, area, she relocated to Denver in 2014 and enjoys writing, performing poetry, and playing pinball.
In this episode…
The...2025-02-0645 minMarketing That POP's | ThrivePOPExperimental Social Media Strategies for the Cannabis IndustryAmy Donohue is the Co-founder of Hybrid Social, Arizona’s first all-cannabis marketing and social media agency. She is also the Co-founder of Cannafriends, a cannabis networking group in Arizona. As one of the first members of Women Grow, she consulted on the Prop 205 campaign. A former high school Spanish teacher, Amy transitioned into stand-up comedy and radio, where she built a strong following through social media.
In 2011, she donated a kidney to an X follower’s mom by leveraging the platform to build connections. Amy has spoken about social media compliance in the cannabis industry at even...2025-01-3040 minMarketing That POP's | ThrivePOPMarketing Predictions for 2025: The AI Controversy and MoreMichele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for the National Cannabis Industry Association’s (NCIA) Marketing & Advertising Committee, where she educates business owners about marketing in the cannabis industry.
Olivia Johnson is the Director of Marketing and Content Strategy at ThrivePOP. She began as a Di...2025-01-1628 minMarketing That POP's | ThrivePOPMJBizCon 2024 Recap: Highs, Highlights & Industry InsightsMichele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for the National Cannabis Industry Association’s (NCIA) Marketing & Advertising Committee, where she educates business owners about marketing in the cannabis industry.
Olivia Johnson is the Director of Marketing and Content Strategy at ThrivePOP. She began as a Di...2024-12-1934 minMarketing That POP's | ThrivePOPAI in Cannabis: Boosting Dispensary Success With TerpliEric Mercado is the Co-founder, COO, and CFO of Terpli, an AI-driven product recommendation tool for dispensaries. As a high-performing entrepreneur, business advisor, Big 4 assurance manager, and CPA, he has experience in private and public sectors, working in industries, including cannabis, consumer products, real estate, mining and metals, recycling, oil and gas, and manufacturing.
In this episode…
The cannabis industry is still in its infancy, so many inexperienced consumers believe high THC levels correlate with higher-quality products. Yet individuals react differently to the various cannabinoids present in cannabis, with some not able to tolerate high THC...2024-11-141h 13Marketing That POP's | ThrivePOPSpringbig Strategies: The Future of Email and Text Marketing in the Cannabis IndustryAs the VP of Partnerships at Springbig, Eric Zeiri is driven by a passion for building strong, lasting relationships with partners and making an impact in the cannabis industry. Outside of work, Eric brings the same enthusiasm to his personal interests — whether it’s his love for EDM (Eric was known as DJ EZ back in his college days), his dedication to training as a gourmet chef in the hopes of impressing Gordon Ramsay, or speaking Hebrew.
As the Director of Client Growth at Springbig, Corey Hines is passionate about helping businesses thrive and grow through innovative solu...2024-10-1758 min
INspired INsider Podcast[Cannabis Series & Top Agency Series] Mastering Cannabis Marketing With Michele Ringelberg of ThrivePOPMichele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency that specializes in the cannabis industry, as well as manufacturing and technology. Michele has been instrumental in helping B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic, and she boasts impressive credentials as a certified Hubspot Gold Partner, Google Ad Certified Partner, and WBENC-certified woman business owner. She leads a passionate and creative team of experts including marketing strategists, web developers, graphic designers, and social media professionals. Michele is also an active volunteer for the National Cannabis Industry Association's...2024-10-1643 minMarketing That POP's | ThrivePOPHigh-Impact Marketing for DispensariesCarter Foster is a marketing professional with over nine years of experience blending strategy and creativity into impactful brand stories. Now leading the charge as Brand Manager for East Coast Cannabis, Carter swapped his marketing agency life for cannabis marketing in Maine. Originally from the Pacific Northwest, he now lives in southern Maine with his family and pets.
In this episode…
Marketing in the cannabis industry is nascent, so many companies haven’t hired a marketing professional or agency yet. As more states legalize the sale and use of recreational cannabis, marketing is crucial for market differentiation. How...2024-10-031h 06Marketing That POP's | ThrivePOPAI and the Future of Marketing: Adapting to an Automated WorldMichele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for the National Cannabis Industry Association’s (NCIA) Marketing & Advertising Committee, where she educates business owners about marketing in the cannabis industry.
Olivia Johnson is the Director of Marketing and Content Strategy at ThrivePOP. She began as a...2024-09-1934 minMarketing That POP's | ThrivePOPHow To Use AI for Your BusinessMichele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for the National Cannabis Industry Association’s (NCIA) Marketing & Advertising Committee, where she educates business owners about marketing in the cannabis industry.
Olivia Johnson is the Director of Marketing and Content Strategy at ThrivePOP. She be...2024-09-0543 minMarketing That POP's | ThrivePOPMastering the Art of Influencer CollaborationMichele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for the National Cannabis Industry Association’s (NCIA) Marketing & Advertising Committee, where she educates business owners about marketing in the cannabis industry.
Olivia Johnson is the Director of Marketing and Content Strategy at ThrivePOP. She began as a Dig...2024-08-2245 minMarketing That POP's | ThrivePOPSocial Media Savvy: Navigating Marketing for the Cannabis IndustryMichele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency specializing in the cannabis, technology, and manufacturing industries. As a certified Hubspot Gold Partner, a Google Ad Certified Partner, and a WBENC-Certified woman business owner, she helps B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic. Michele also volunteers for the National Cannabis Industry Association’s (NCIA) Marketing & Advertising Committee, where she educates business owners about marketing in the cannabis industry.
Olivia Johnson is the Director of Marketing and Content Strategy at ThrivePOP. She began as a Di...2024-08-0829 minMarketing That POP's | ThrivePOPWhat Makes a Marketing Campaign Iconic?On this episode of Marketing you'll explore unforgettable advertising. Hosts Michele and Olivia dissect the secrets behind iconic campaigns like Tootsie Roll Pops, Got Milk?, and Nike's "Just Do It." Discover the elements that made these campaigns memorable, from catchy jingles and celebrity endorsements to powerful storytelling and cultural impact. Get valuable insights into the art and science of effective marketing.
Download Our Guide To Influencer Marketing
2024-07-1941 minMarketing That POP's | ThrivePOPSocial Equity in Cannabis: Challenges and Solutions w/ BIPOCannJoin us for an insightful episode of Marketing That POPs, featuring Ernest Toney, the visionary founder of BIPOCann. In this episode, Ernest dives deep into the critical topic of social equity in the cannabis industry. Learn about the innovative initiatives and impactful strategies BIPOCann employs to bridge the gap and promote inclusivity, providing invaluable support to BIPOC entrepreneurs and communities.
https://bipocann.com/2024-06-2838 minMarketing That POP's | ThrivePOPHighs & Lows of Marketing for a Dispensary with NOBOOn this episode of Marketing that POPs, Olivia & Michele get down to business with Daniel, the Marketing Director from NOBO. Listen as they navigate the highs and lows (pun intended) of marketing dispensaries or as Michigan has so quaintly coined them a provision center.
Check out NOBO!
2024-06-1453 minMarketing That POP's | ThrivePOPCultivating Success: With Bract & PistilIn this episode we get to dive deep into the world of Controlled Environmental Agriculture (CEA) for cannabis! In this episode, we're thrilled to chat with Laurel, a long-time friend of ThrivePOP and a leading voice in the cannabis industry. We'll be picking her brain about Bract & Pistil, a consulting firm dedicated to helping cannabis businesses thrive.
bractandpistil.com
Follow Bract & Pistil on Instagram
2024-06-0758 minMarketing That POP's | ThrivePOPWhy Does Your Marketing Budget Matter? Exploring its Crucial Role in SuccessMarketing that POP Podcast is back! This episode tackles the tricky topic of marketing budgets. Forget the myth that bigger means better. Your hosts, Michele and Olivia, will show you how smart planning and tracking every penny can make even a shoestring budget work wonders. Think of it like tracking your progress when trying to lose weight - every penny counts! They'll also dish out tips for approving your budget and maximizing your resources. Tune in for actionable advice to make your marketing budget a success story!
Need help figuring out your marketing budget?
Trip Wipe...2024-05-1046 minMarketing That POP's | ThrivePOPDesign Trends for 2024In this episode of Marketing that POPs, we dive into the hottest design trends that will grab attention and elevate your brand in 2024.
Trends Include:
A touch of nostalgia: Minimal vintage design is making a comeback. Think subtle nods to past eras with clean lines and a touch of retro flair.
The enduring power of minimalism: "Less is more" remains a strong design principle. We'll discuss how to use minimalism to create clear, impactful messaging.
Anti-Design: A Rebellion Against the Rules
Anti-design isn't about creating bad design, but rather challenging the status quo and pushing th...2024-03-2923 minMarketing That POP's | ThrivePOPHow To Find Your Brand VoiceDitch the inauthentic voice! This episode is your key to finding your brand's unique personality. Learn how to define your target audience, craft a message that resonates, and discover examples from companies like Duolingo and Nike.
Tools Mentioned:
ThrivePOP - Brand Voice Template
HubSpot Buyer Personas
SEM Rush Buyer Persona Tool
2024-03-2226 minMarketing That POP's | ThrivePOPSocial Media: March UpdatesThis episode of Marketing That Pops has you covered! We'll be dishing the hottest updates on your favorite platforms, from Facebook to TikTok. The episode also offers workarounds for LinkedIn link restrictions and mentions a scheduling tool called Sked. We'll delve into the power of relevant hashtags (#winning) and answer the burning question: are they here to stay? And to top it all off, we'll equip you with some game-changing tools to streamline your social media workflow.2024-03-2028 minMarketing That POP's | ThrivePOPAliging Sales & MarketingThis episode tackles the all-too-common struggle of misalignment between sales and marketing teams. We'll explore the reasons why these departments often seem to operate in silos, and more importantly, how to bridge the gap for maximum success.
Here's what you'll learn:
The hidden culprit: Often, it's simply a lack of communication that creates a disconnect between sales and marketing.
Define your roles: Clear roles for both teams lead to better job security and increased collaboration.
Speak with one voice: Craft a unified message that resonates with your target audience. Sales can provide invaluable insights from the cus...2024-03-0820 minMarketing That POP's | ThrivePOPCracking the Code: Unlocking Client ResistanceThis episode of Marketing That Pops delves into the strategies for overcoming client resistance, aptly titled "Cracking the Code: Unlocking Client Resistance." The episode equips you with actionable steps to navigate this common challenge2024-03-0118 minMarketing That POP's | ThrivePOPWhy Your Content Isn't WorkingIs your marketing falling flat? Struggling to connect with your audience?
This episode of Marketing That Pops exposes the culprits. From outdated trends and audience mismatch to forgettable visuals and unclear calls to action, we reveal the common pitfalls of sabotaging your content. Dive into actionable tips to turn things around: leverage trending tactics, find your ideal audience online, prioritize relevant content, invest in impactful visuals, craft strong CTAs, optimize for each platform, maintain brand consistency, and embrace A/B testing. Don't guess. Track your progress, and watch your content truly pop!
2024-02-2332 minMarketing That POP's | ThrivePOPHow To Kickstart Marketing For Your BusinessIn this episode of "Marketing that Pops," hosts Michele Ringelberg and Olivia Johnson discuss the challenges faced by small businesses in marketing, such as budget constraints, audience targeting, content creation, social media changes, and ROI measurement. They offer practical solutions, including setting measurable goals, analyzing competitors, creating buyer personas, and managing budgets effectively. Michele and Olivia stress the importance of consistency and invite listeners to seek assistance with their marketing needs. They debunk the myth of needing to market to everyone and conclude by encouraging feedback and subscriptions for future episodes, promising valuable insights in their journey through "Marketing...2024-02-2027 minMarketing That POP's | ThrivePOP2023 Viral Marketing MomentsIn this episode of "Marketing that Pops," hosts Michele Ringelberg & Olivia Johnson delve into the past year's viral marketing moments and explore what the landscape looks like for 2024. They kick off by reminiscing about standout events from 2023, including the success of the Barbie Movie, Elon Musk's acquisition of Twitter, and Taylor Swift's record-breaking achievements. They also touch on notable marketing campaigns from McDonald's and Dunkin' Donuts, emphasizing the importance of brand storytelling and engagement. Moving forward, Michele and Olivia discuss the enduring relevance of video content in marketing strategies, highlighting the power of authentic storytelling and customer-centric approaches...2024-02-0937 minMarketing That POP's | ThrivePOPIntroducing: Marketing That POP'sWelcome to the debut of "Marketing that POPs!" In our very first episode, your hosts, Michele and Olivia, get to the heart of the matter by discussing the "Why" behind the POP.
Join us as we explore what this podcast has in store for you, and embark on a journey together to breathe life into your marketing strategies. We're here to make your marketing truly POP, and we can't wait to share this exciting adventure with you! So, stay tuned and let's get poppin!2024-02-0214 minMarketing That POP's | ThrivePOPWelcome to Marketing That POP's!Welcome to the podcast, where we teach you how to create marketing that pops! Get ready for refreshing conversations with industry experts, trendsetters, and creative minds that'll leave you bubbling with inspiration. Get ready to turn up the volume on your business – let's get popping!2024-01-1700 min
Party Like a MarketerEp. 46 - Building a Winning Marketing Team from an Agency ProLisa Buffo, Founder, and CEO of the Cannabis Marketing Association sat down with Michele Ringelberg, Owner & CEO at ThrivePOP, to discuss Building a Winning Marketing Team from an Agency Pro.
2023-05-1847 min
The A-Team: PR Insights for Tomorrow's BrandsMichele Ringelberg of ThrivePop - Cannabis Business Digital Marketing Expert2022-05-1601 min