Shows
A Dose of Black Joy and CaffeineSeason 9 - [EP 219] Tia Cummings (Co-founder) 925 ConsultingAn Atlanta-based, award-winning marketer (2017 Bronze Effie, 2019 Brand Innovators Top 40 under 40 Marketers, 2021 Woman to Watch in Marketing, 2022 Top FinTech Marketer), Tia Cummings-Hopkins has over 17 years of brand marketing experience across companies like Johnson & Johnson, Kellogg’s, IHG Hotels & Resorts, and Procter & Gamble. From May 2021 to May 2023, she worked at fintech giant Square as the SVP, Global Brand Marketing, leading the team responsible for Brand Insights & Strategy, Integrated Marketing, Experiential Activations, and Brand Partnerships. Since August 2023, Tia has run 925 Consulting, a boutique marketing consultancy offering fractional CMO services to Black-owned businesses across a variety of industries including CPG, travel/hospitality, and fi...2024-08-1131 min
Scaling Emerging BeautyE 301: Effective Marketing Drives Results with Tia Cummings-HopkinsIn this episode, I speak with Tia Cummings-Hopkins about marketing. We get into specifics around how brands can assess their marketing strategies with KPIs. We discuss how brands can use their budget to stretch their money as far as possible. We also cover the importance of various marketing strategies including brand marketing, performance marketing and experiential marketing. Follow Us on LinkedIn: Tia Cummings-Hopkins Monique Benoit Thank you to The Emerson Group, the sponsor of the Beauty from the shelf podcast. The Emerson Group is a consumer products and e...2023-09-2632 min
Trill MBA Show - The Career Management Podcast for Black WomenProducer's Cut: Black Leader's Dilemma
S7: Ep 4
Producer’s Cut: Black Senior Leader’s Dilemma from S4:Ep 23
In this Producer’s Cut, we revisit Episode 23 from season 4 where Felicia has an insightful and nuggets filled conversation with her bestie, Tia Cummings-Hopkins, now the SVP of Global Brand Marketing at Square. Tia shares how she got to the VP level, what she learned in her then new role at Walker & Company, and the dilemma Black senior leaders face in the workplace.
Tia breaks down:
How to manage your career to get to VPWhy you need to be intent...2023-03-0559 min
Trill MBA ShowProducer's Cut: Black Leader's DilemmaS7: Ep 4 In this Producer's Cut, we revisit Episode 23 from season 4 where Felicia has an insightful and nuggets filled conversation with her bestie, Tia Cummings-Hopkins, now the SVP of Global Brand Marketing at Square. The post Producer’s Cut: Black Leader’s Dilemma first appeared on Trill MBA Show.2023-03-0559 min
The Backstory on Marketing and AIEpisode 8: Tia Cummings-Hopkins, Brand Value & Measuring DEIAbout Tia:Tia Cummings-Hopkins has nearly 15 years of brand marketing experience across companies like Johnson & Johnson, Kellogg’s, IHG Hotels & Resorts, and Procter & Gamble. Currently, she serves as the SVP, Global Brand Marketing Lead for Square. Prior to her career in brand marketing, she had varied experiences in corporate philanthropy, manufacturing operations, and product development. Tia has a B.S. in chemical engineering from Hampton University and an MBA from Purdue University. In her free time, she enjoys volunteering, traveling, reading, and spending time with family and friends. Tia discusses the value of the b...2022-05-2337 min
Hustle Grind Shine & Reignite with Jessica HartleyHustle Grind Shine & Reignite: Episode 1 with Tia Cummings-HopkinsTia Cummings-Hopkins is a force to be reckoned with in the world of marketing and branding. In our first episode of the season, we start at the early beginnings of Cummings-Hopkins' life up through her current role as SVP, Global Marketing Lead for the technology giant, Square. We explore:How curiosity and ambition can be a powerful combination for your careerWhy slowing down sometimes is the right step you need to accelerate laterThe importance of situational leadership, and why one-size-fits-all doesn't work for inclusion and belongingAbout Tia Cummings-Hopkins An At...2022-02-1646 min
Minority Report PodcastEp 128 - Tia Cummings-Hopkins, SVP Global Brand Marketing at Square: Being IntentionalIn episode 128 Erik and Kerel chat with Tia Cummings-Hopkins, SVP Global Brand Marketing at Square. Tia is a strategic brand and general manager with over 17 years of post-MBA experience and a passion for building strong consumer brands. During our conversation, we discuss Tia's career journey, the importance of companies showing up true to themselves, the dilemma that black senior leaders face in the workplace, being intentional about your career, and much more.
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Newsletter: http://bitly.com/2QLEY8U
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Instagram: http://bit.ly/2QLfEQc2022-01-3035 min