Shows
TicketManager All Access Interview SeriesScaling Smarter with Office Beacon: Turning Global Operations into Real-World ImpactIn conversation with podcast host Marlena Fahmy, Pranav Dalal, Founder and CEO of Office Beacon, reflects on building a 5,500-person global staffing company from the ground up and what it means to be a Chief Disruption Officer. Together, they discuss scaling without outside investment, blending AI with human expertise, and using technology to make business more personal. Pranav shares how Office Beacon connects remote operations to in-person experiences, including events at SoFi Stadium, and offers practical lessons on leading with innovation, structure, and trust. Below are edited highlights of the conversation.
2025-10-0833 min
TicketManager All Access Interview SeriesThe Knicks, the Media, and the Money: Inside the Business with Schaap and CheckettsIn a conversation with host Michael Goldstein, ESPN’s Jeremy Schaap and former Madison Square Garden President & CEO Dave Checketts revisit the New York Knicks’ past, the current excitement around the team’s long-awaited run, and the behind-the-scenes business dealings that make it all happen.
2025-05-2836 min
TicketManager All Access Interview SeriesGreen Jackets & Global Marketing: A Masters Week ConversationIn a conversation with host Michael Goldstein, World Golf Hall of Fame member and 1998 Masters champion Mark O’Meara, joins Octagon’s Managing Director of Global Golf, Scott Seymour to explore the growth of golf, how leading brands are activating in the sport, and offer an insider’s perspective on The Masters from a champion’s point of view.
2025-04-0927 min
TicketManager All Access Interview SeriesGrand Slam: The Business of Baseball with Scott BorasIn conversation with hosts Michael Goldstein & Ken Davidoff, Scott Boras, legendary MLB agent and founder of Boras Corporation, offers an insider perspective on the business of baseball and explores the deep connection between sports and business.
2025-03-0536 min
TicketManager All Access Interview Series2024 Year-End Highlights from the All Access Interview Series PodcastIn this episode of the TicketManager All Access Interview Series, we’re going to look back on 2024 to explore the most significant trends in the sports business industry through the insights of our guests from the last year.
2024-12-1826 min
TicketManager All Access Interview SeriesExploring How Partnerships Play a Pivotal Role for DeloitteSuzanne Kounkel, Global and U.S. Chief Marketing Officer for Deloitte, looks across the global professional services company’s vast sponsorship portfolio to discuss supporting the business, helping partners achieve success and impacting external and internal audiences.
2024-12-0423 min
TicketManager All Access Interview SeriesHow BMO Shows Up and Earns Results Across Its Sponsorship PortfolioShelley Johnsen, Managing Director of Sponsorships for BMO, discusses the latest developments in how the banking and financial services company activates its diverse roster of partnerships across North America and shares some of the eye-popping results of those efforts.
2024-11-0622 min
TicketManager All Access Interview SeriesFull House: How the Las Vegas Aces Are Capitalizing on a Moment for Women’s SportsJason Andrea, Chief Revenue Officer for the Las Vegas Aces, explores the fascinating intersection of the rise in women’s pro sports and the emergence of Las Vegas as a leading live sports market, and how that comes together in securing sold-out crowds and delivering value to brand partners for the WNBA franchise.
2024-07-3123 min
Love Is Podcast - Fun interviews with your favorite celebrities!Love Is Podcast with Ken Hanscom COO of TicketManager
Join hosts Neil Haley and Kim Sorrelle on a special simulcast of The Neil Haley Show and The Love Is Podcast as they welcome Ken Hanscom, the COO of TicketManager and an expert on all things Olympics. Ken shares his excitement for the upcoming Paris Olympics, offering invaluable tips on planning your visit, navigating events, and finding those hidden gems. Discover what makes the Olympics a magical experience, from unique events like breakdancing to the camaraderie among fans and athletes. Ken also reflects on his deep love for the spirit of the Olympics and his dedication to helping others...
2024-07-2519 min
TicketManager All Access Interview SeriesParis 2024 Hospitality and Activation Trends with Games Insider Ken HanscomKen Hanscom, Chief Operating Officer of TicketManager taps his personal Olympic passion as well as the company’s work with customers managing hospitality, VIP guest experiences and ticket distribution to explore what to expect from brands this year and for upcoming Olympic events.
2024-07-1722 min
TicketManager All Access Interview SeriesInside the Sports Event of the Year: NASCAR’s Chicago Street RaceJulie Giese, President of NASCAR’s Chicago Street Race, discusses the many lessons learned from the 2023 event—the first ever street course for NASCAR—including how to make an event part of the community, handling historic weather issues and developing a sponsorship strategy that makes sense for the property and partners.
2024-06-0517 min
TicketManager All Access Interview SeriesExploring Innovation, Engagement and Purpose in Partnerships with GMR MarketingTodd Fischer, Executive Vice President, Client Consulting at GMR Marketing tackles some of the critical issues facing brands and properties in the quest to keep the sports marketing industry moving forward and delivering necessary results to all parties.
2024-05-1529 min
TicketManager All Access Interview SeriesA Conversation with the Godfather of Sponsorship Sales: Rob PrazmarkRob Prazmark, Founder and CEO of 21 Sports & Entertainment Marketing Group, discusses the keys to success in selling nearly $4 billion in corporate partnerships for the Olympic Games, FIFA World Cup, Dallas Cowboys, Smithsonian Institution and other properties. Rob is the author of The Olympics Don’t Take American Express: The Birth of Mega Sports Sponsorships Part One.
2024-05-0141 min
TicketManager All Access Interview SeriesSports Partnerships from All Sides: Nationwide’s Comprehensive Sports Marketing StrategyJim McCoy, Associate Vice President, Sports Marketing for Nationwide, breaks down the financial services company’s multi-faceted sponsorship portfolio and discusses new plans and activations for some of its leading programs.
2024-04-1724 min
TicketManager All Access Interview SeriesEvolving Partnership Sales Practices for Traditional Sports and Esports OrganizationsMatt O’Brien, Senior Vice President of Rock Entertainment Group, Senior Vice President of Global Partnerships for the Cleveland Cavaliers and Chief Revenue Officer for 100 Thieves, explores the challenges and opportunities of building and sustaining partnership programs and sales teams while managing innovation and other changes to the marketing landscape.
2024-04-0327 min
TicketManager All Access Interview SeriesHow a Boutique Firm Survives and Thrives in the Sports Partnership ArenaMatt Yonan, President of Tigris Marketing, describes the opportunities and challenges of competing with much larger agencies to win brand business in strategy, negotiating, activating and measuring the impact of sponsorships.
2024-03-1336 min
TicketManager All Access Interview SeriesThe Data Tipping Point for Sports Properties & BrandsMike Falconer, Vice President of Strategy for Sportradar, explains why the elimination of third-party cookies spurred the introduction of the company’s new FanID solution and digs into the opportunities and challenges of collecting, connecting, activating and orchestrating data insights across rights holders and their multiple partners.
2024-02-2131 min
TicketManager All Access Interview SeriesCharting Sponsorship’s Progress and Where the Industry Goes from HereVeteran marketing executive Tony Wells draws on his successful career to assess the state of partnerships today, including the importance of integrating DEI efforts into partnerships and some of the biggest challenges to sponsorship success facing both brands and rights holders.
2024-02-0726 min
TicketManager All Access Interview SeriesStudent-Athletes in Cars Getting Washed: Zips’ Innovative Collegiate Sports ApproachMark Youngworth, Chief Operating Officer of Zips Car Wash, discusses the company’s unique sponsorship category, why college sports is a good fit for the brands’ objectives and how its NIL content series of student-athlete interviews took shape and is seeing results.
2024-01-1022 min
TicketManager All Access Interview Series2023 Year-End Highlights from the All Access Interview Series PodcastAs we conclude Year 3 of the podcast and before 2024 gets fully underway, it’s a great time to look back and recall some of the ideas and insights shared by our podcast guests over the past 12 months.
2023-12-2721 min
TicketManager All Access Interview SeriesOpen for Business: Latest Developments in Athlete and Influencer MarketingIshveen Jolly, CEO of OpenSponsorship, discusses dealmaking and trends in the influencer space, including what brands are looking for, the rise of NIL deals and the role of her digital marketplace in forging successful marketing partnerships.
2023-11-1525 min
TicketManager All Access Interview SeriesInside the Strategy and Execution of 3M’s Global Partnership ProgramKady Stoll, Vice President of Global Sponsorships for 3M, outlines how the company’s diverse portfolio achieves multiple objectives, including growth and awareness for 3M as a global leader in science and innovation.
2023-11-0123 min
TicketManager All Access Interview SeriesHow 433’s Winning Formation Scores Big with Fans and BrandsJuul Manders, CEO of international football social community 433, discusses how the company grew from a soccer-focused Twitter page to 100 million followers and partnerships with top clubs, players and marketers.
2023-09-1321 min
TicketManager All Access Interview SeriesHow Aflac Achieves Sports Marketing Success by Spending Smarter, Not BiggerGarth Knutson, Chief Marketing Officer, Aflac, explains how the supplemental insurance company’s college sports sponsorships and brand ambassador deals support its brand recognition and product knowledge objectives.
2023-08-3028 min
TicketManager All Access Interview SeriesInside RBC and MLS: Reaching New Audiences through PartnershipSean Kellenberger, Senior Vice President and Head, U.S. Brand, Marketing and Digital Strategies for RBC Wealth Management, breaks down the decision-making, strategy and execution of the financial services company’s sponsorship of Major League Soccer, including the importance of exclusivity, local opportunities and Apple TV+.
2023-06-2825 min
TicketManager All Access Interview SeriesLeadership’s Role in Sports Marketers’ SuccessTony Schiller, co-founder of Paragon Marketing Group, examines the role of leaders in creating cultures, advancing careers and achieving personal and business goals, in addition to tackling some of the top issues facing sponsors and properties today.
2023-06-0727 min
TicketManager All Access Interview SeriesExamining a Global Airline’s Multi-Faceted Sponsorship StrategyLuke Drake, Vice President of Commercial Partnerships for Qatar Airways discusses the airline’s extensive portfolio of global, regional and local commercial partnerships and their role in achieving communications and business-building objectives in a competitive environment.
2023-05-1723 min
TicketManager All Access Interview SeriesWhat’s Over the Horizon for Sports Properties and PartnersMichael Schreiber, Founder & CEO of Playfly Sports, explores multiple areas of revenue generation for sports rightsholders, from content development and data utilization to streaming video and hospitality opportunities at the high and low ends.
2023-05-0331 min
TicketManager All Access Interview SeriesFrom Three Days to Year-Round: One-Off Events Are a Thing of the PastTom Valdiserri, Executive Vice President and Managing Director of Kemper Lesnik, discusses the opportunities and challenges involved in running the sports PR, marketing and event management agency responsible for such events as the Maui Jim Maui Invitational college basketball tournament and the McDonald’s All-American Games high school hoops tourney.
2023-04-1933 min
TicketManager All Access Interview SeriesPractical Applications of Sponsorship Research for Brands and PropertiesBettina Cornwell, Head of the Department of Marketing, and the Philip H. Knight Chair and Professor of Marketing at the Lundquist College of Business at the University of Oregon shares findings from her research into how and why sponsorship works (or doesn’t). Among the insights discussed: authenticity is more important than fit and fans don’t quickly forget previous sponsors, so new partners must put in the work to overcome those long memories.
2023-04-0524 min
TicketManager All Access Interview SeriesInside Coca-Cola’s Evolving Approach to Global PartnershipsBrad Ross, Vice President of Global Sports & Entertainment Marketing and Partnerships for The Coca-Cola Company takes a deep dive into the sponsorship leader’s strategy, execution and measurement of its worldwide partnerships, including sponsorship’s role in a complex organization, the impact of technology and negotiating flexibility into long-term deals.
2023-03-2229 min
TicketManager All Access Interview SeriesThe Story Behind MoneyGram’s Grand Entrance into SponsorshipDavid Paro, Head of Global Sponsorships for MoneyGram International, delivers the what, how and why behind the P2P payments company’s decision to jump into sports partnerships with a title sponsorship of the Haas Formula 1 team, including objectives, activation and measurement plans.
2023-03-0828 min
TicketManager All Access Interview SeriesThe Role of Partnerships in the IBM Transformation StoryChris Bontempo, Chief Marketing Officer, IBM Americas, puts the role of sports and entertainment partnerships—from legacy sponsorships with US Open tennis, The Masters golf tournament and Wimbledon to newer relationships with ESPN Fantasy Football and others—in perspective for a global B2B tech giant. Chris discusses the value of technology showcases, relationship building with today’s customer buying committees and the ability to follow the data to track impact and return on investment.
2023-02-2232 min
TicketManager All Access Interview SeriesLeading with Innovation: The NBA’s Re-Examination of Events and ExperiencesJoey Graziano, Senior Vice President and Head of Global Event Strategy & Development for the NBA shares how the league is throwing out the playbook and taking a new approach to special events as it looks to move beyond content.
2023-02-0832 min
TicketManager All Access Interview SeriesBringing a New Partnership Platform to MarketCarl Thomas, Senior Vice President of Sales & Platform Development for ASM Global, discusses how the three-year-old company is creating opportunities for brands across the 350-plus venues it manages worldwide.
2023-01-2530 min
TicketManager All Access Interview SeriesHow A Diverse Partnership Portfolio Pays Off for MastercardMichael Goldstein, Vice President, Head of Sponsorships, North America for Mastercard, puts the payment technology systems company’s vast portfolio of partnerships in perspective—from targeting various audiences to meeting business and marketing goals.
2023-01-1119 min
TicketManager All Access Interview Series2022 Highlights From the All Access Interview SeriesAs we mark two years since the introduction of the All Access Interview Series, we look back at some of the best insights that were offered on the podcast throughout 2022.
2022-12-2837 min
TicketManager All Access Interview SeriesHow UKG Is Building Its Brand and Business Through Diverse Athlete PartnershipsSteve Gray, Group Vice President of Marketing for UKG, and Pete Falcone, Owner and CEO of JP Sports and Entertainment share the strategy and objectives behind the enterprise software giant’s athlete ambassador program, as well as how agency and client work together to achieve goals.
2022-12-1423 min
TicketManager All Access Interview SeriesM&T Bank Gives New Meaning to Community through PartnershipsJan Liebchen, Senior Vice President and Head of Strategic Partnerships & Sponsorships for M&T Bank, discusses the bank’s strategy and objectives for its wide-ranging portfolio, its decentralized decision-making structure, performance measurement and more.
2022-11-3023 min
TicketManager All Access Interview SeriesA 360-Degree View on Partnerships, Premium and Other Trends from AEGNick Baker, Chief Operating Officer of AEG Global Partnerships, offers his take on building relationships, the importance of small businesses, what’s happening in premium seating, crypto deals and more.
2022-09-2122 min
TicketManager All Access Interview SeriesOn the Horizon: A Regional Bank’s Approach to PartnershipsErin Pryor, Executive Vice President & Chief Marketing Officer for First Horizon Bank, charts the regional financial services firm’s sponsorship strategy, screening process, and evaluation methods, as well as the importance of coordination between central and local offices.
2022-09-0721 min
TicketManager All Access Interview SeriesHow Schools and Brands Are Navigating an Evolving College Sports LandscapeJohn Brody, Chief Revenue Officer for LEARFIELD, joins the podcast to examine a host of new developments in college athletics and what they mean for schools, student athletes and their brand and media partners.
2022-08-2433 min
TicketManager All Access Interview SeriesAuthenticity, Not Exclusivity, Is Critical to Sports Partnerships’ SuccessElizabeth Lindsey, President, Brands and Properties for Wasserman, discusses a host of current issues in sponsorship, including how brands must remain true to themselves, the importance of understanding what consumers want and need, and whether there is a “right” way to sell women’s sports partnerships.
2022-08-0317 min
TicketManager All Access Interview SeriesHow Live Events Will Be Critical to the Growth of Sony RewardsSteven Fuld, Senior Vice President of Marketing for Sony Corporation of America, takes us inside the company’s loyalty program and discusses the shift in consumer loyalty drivers that has led to Sony Rewards’ expansion into live events.
2022-06-2221 min
TicketManager All Access Interview SeriesUnique Perspective: Ricardo Fort on Measuring Sponsorship Performance, Managing Controversy and Building Better PartnershipsRicardo Fort, Founder of Sport by Fort Consulting and former Head of Global Sponsorship for Coca-Cola and Visa, discusses why brands must move away from vanity measures, the ability sponsors have—or don’t have—to influence properties, and which rightsholders are getting it right.
2022-06-0130 min
TicketManager All Access Interview SeriesNavigating Change: What’s In Store For College Football’s Bowl GamesJeff Hundley, CEO of the Allstate Sugar Bowl, addresses the many aspects of running a bowl organization in a time of changing market dynamics and the evolving college football landscape.
2022-05-1822 min
TicketManager All Access Interview SeriesSecond to None: Growth and Innovation on the Korn Ferry TourAlex Baldwin, President of the Korn Ferry Tour, delivers an inside look at how the “pathway to the PGA Tour” differentiates itself when working with corporate partners, as well as plans to grow the circuit and tell the stories of its players.
2022-05-0418 min
TicketManager All Access Interview SeriesBeyond the Game: The Many Facets of a College Football Bowl OrganizationMichael Konradi, Chief Marketing Officer of the Goodyear Cotton Bowl Classic, shares an inside look at the multiple aspects of hosting, producing, marketing and promoting post-season bowl games and the challenges that lie ahead.
2022-04-2025 min
TicketManager All Access Interview SeriesBrands and Properties Must Navigate a New Cultural LandscapeEd Horne, President of 160over90, assesses the competitive landscape for sports, entertainment and culture marketing agencies like his, and identifies what brands and rights holders can do to be successful in connecting with consumers through their passion points.
2022-04-0620 min
TicketManager All Access Interview SeriesThe Road Ahead for the College Football PlayoffBill Hancock, Executive Director of the College Football Playoff provides an update on the state of the playoff and what’s next for the organization, its brand and its fans.
2022-03-2315 min
TicketManager All Access Interview SeriesMeeting Next Gen Challenges Facing SportsMeka White Morris, Executive Vice President, Chief Revenue Officer for the Minnesota Twins, explores how teams, leagues, venues and events can prepare for growth by updating their approach to fan engagement, hiring and diversity, equity and inclusion.
2022-03-0927 min
Three Things I Learned In SaaS, Sports, Tech & Live Events PodcastThree Things: Fanatics in Ticketing - Cut Bait Quickly on Bad Books! - Just leave, they don't care like we doThree Things I Learned In Saas, Sports, Tech and Live Events:
1) Fanatics announced their big new war chest this week and rumor is they're looking to buy a ticketing company by end of Q3 with Seat Geek a target. Who knows if it's true, but if Seat Geek is next in line for the unrenewed StubHub deal, things will get interesting in ticketing quick. Omnichannel isn't a new idea, it is just finally maturing industries already are as per caps expand with gambling, NFT's and more. The game is no longer in the entertainment district - it's everywhere.
2) Be willing...
2022-03-0403 min
TicketManager All Access Interview SeriesFrom Tee to Green: The Story of Fortinet’s Successful First Year in SportsJim Overbeck, Senior Vice President of Marketing for enterprise security leader Fortinet, shares how a B2B marketer quickly made its mark through strategic decision-making, smart execution and comprehensive data management.
2022-02-2332 min
TicketManager All Access Interview SeriesEvery Day Is Game Day for a Challenger Brand Using Sports to Disrupt Its CategoryCharles Nieves, Vice President of Marketing for GameDay Vodka, shares the story of an upstart’s use of collegiate and NFL partnerships to compete with spirits industry giants and gain affinity and trial among sports fans.
2022-01-2617 min
TicketManager All Access Interview SeriesHow the Cowboys Are Future-Proofing Ticket Sales Operations, Inventory and Customer ExperienceDoug Dawson, Senior Vice President of Ticket Sales & Service for the Dallas Cowboys, explores organizational culture, the values and qualities of a successful sales team, the rising importance of suites and other topics.
2022-01-1224 min
TicketManager All Access Interview SeriesHighlights From Year One of the All Access Interview SeriesAs we mark one year since the introduction of the All Access Interview Series, we look back at some of the best insights that were offered on the podcast throughout 2021.
2021-12-2939 min
TicketManager All Access Interview SeriesBuilding a Community-Focused Sports Organization in a Tourism and Entertainment MeccaKerry Bubolz, President and Co-CEO of the Vegas Golden Knights joins the podcast to discuss the unique aspects of operating a pro sports organization in Las Vegas, plans for growth and the need to keep innovating.
2021-12-1531 min
Three Things I Learned In SaaS, Sports, Tech & Live Events PodcastThe 11 Interview Questions That Saved Our CompanyBack in 2012, TicketManager was a crappy place to work. And our performance was a reflection of this reality.
We got to work on changing who we were. After years of effort, we iterated to 11 interview questions that saved our company.
We ask them of everyone. Today, we discuss why, how, and what they've meant for us.
Hope you enjoy!
2021-12-0321 min
TicketManager All Access Interview SeriesJoining the Party: How Diageo Becomes Part of Culture and Experiences through PartnershipsEd Pilkington, Chief Marketing and Innovation Officer for Diageo North America takes a deep dive into what the spirits marketer’s brands achieve by partnering with the NFL, MLS, teams and other properties.
2021-12-0121 min
TicketManager All Access Interview SeriesHow Authentic, Exclusive Partnerships Drive Real Value for UCHealthManny Rodriguez, Chief Marketing, Experience and Customer Officer for UCHealth, explains how a portfolio of sports sponsorships and creative activations and events meets multiple objectives for the health care system.
2021-11-1728 min
TicketManager All Access Interview SeriesNew Paths: The Milwaukee Bucks Exemplify the Changing Nature of Sports OrganizationsPeter Feigin, President of the reigning NBA champions, addresses a wide range of issues including future growth trends, the impact of the enduring labor shortage and the social justice movement.
2021-11-0316 min
TicketManager All Access Interview SeriesExploring Growth Opportunities for Sports Businesses and Their PartnersAl Guido, President of the San Francisco 49ers and Chairman and CEO of Elevate Sports Ventures, shares his takes on trends and developments in sports business, including crypto partnerships, where local revenue growth will come from and why properties should be more like agencies.
2021-10-2026 min
TicketManager All Access Interview SeriesNo Coasting: How the Tampa Bay Buccaneers Stay on Top of Ticket Sales Opportunities and ChallengesBen Milsom, Chief Ticketing Officer for the reigning Super Bowl champions walks through his team’s brand evolution, the vagaries of the Tampa Bay market and developments in the ticket sales business.
2021-10-0620 min
TicketManager All Access Interview SeriesCreating Monumental Opportunities in Sports Partnerships and ContentJim Van Stone, President of Business Operations and Chief Commercial Officer for Monumental Sports & Entertainment, delves into the future of jersey patches, international partners, NFTs and unique business structures.
2021-09-2232 min
TicketManager All Access Interview SeriesStaying Well: How AdventHealth’s Sponsorships Have Evolved with a Changing Healthcare MarketplaceSharon Line Clary, Vice President of Strategic Marketing & Communications for AdventHealth, explains how sports and entertainment partnerships occupy a unique position in achieving marketing and business goals for a major healthcare system.
2021-09-0822 min
TicketManager All Access Interview SeriesFlying New Routes: How United Airlines Is Expanding the Purpose of Sports and Entertainment PartnershipsRahsaan Johnson, Managing Director of Sponsorships & Inclusive Partnerships for United Airlines discusses the shifting role of sponsorship and what it requires of brands and their partners to be successful.
2021-08-2531 min
TicketManager All Access Interview SeriesThe Challenges and Rewards of Working in SportsScott O’Neil, Sports & Entertainment executive shares his perspective on meeting fans’ expectations, navigating through societal upheaval, the changing nature of revenue sources and meeting the needs of the next generation.
2021-08-1124 min
TicketManager All Access Interview SeriesListen Up: Audacy Makes the Case for Audio as a Brand Partnership PlatformJim McCloud, Executive Vice President, National Partnerships for Audacy, Inc. discusses the role of audio platforms in the digital age, including how the inclusion of sports betting and podcasting can provide compelling opportunities for listeners, as well as for rights holder and brand partners.
2021-07-2822 min
TicketManager All Access Interview SeriesThe Only Constant Is Change: Balancing Multiple Interests to Make LAFC a SuccessLarry Freedman, Co-President and Chief Business Officer of the Los Angeles Football Club, dives into trends in media and brand partnerships, and explores the challenges and advantages of the organization’s business model.
2021-07-1436 min
TicketManager All Access Interview SeriesCrossing Borders, Spanning Sectors: How BMO Evolves Its Approach to PartnershipsJosh Epstein, Head, Corporate Sponsorships for BMO Financial Group, explores making changes to strategy and tactics to keep partnerships fresh, relevant and delivering against short- and long-term objectives.
2021-06-3026 min
TicketManager All Access Interview SeriesGila River Gaming Is All In on Sports Marketing StrategyDominic Orozco, Chief Strategic Marketing Officer for Gila River Gaming Enterprises, makes the case for category exclusivity, naming rights and building long-lasting relationships with fans through sports partnerships.
2021-06-1618 min
TicketManager All Access Interview SeriesInjecting Innovation and Creativity into Partnership Assets and DevelopmentCatherine Carlson, Senior Vice President, Revenue & Strategy for the Philadelphia Eagles discusses the importance of connecting partners with each other, getting creative to develop new sponsorship assets and helping activation professionals find their sales DNA.
2021-06-0228 min
TicketManager All Access Interview SeriesNot Table Stakes: The True Value of Partnership Rights and BenefitsPeter Arceo, General Manager of San Manuel Casino, explores the art of negotiating fair market value for sports and entertainment sponsorships, as well as the many unique aspects of activating, optimizing and evaluating casino partnerships.
2021-05-1928 min
TicketManager All Access Interview SeriesThe Right Blend: Great Partners and Relevant Activations Are Critical to Sponsorship SuccessRene Ramos, Vice President—Field Marketing/Lifestyle & Experiential Marketing at Constellation Brands discuss selecting the right partnership opportunities, aligning execution to market conditions and what makes an outstanding partner.
2021-05-0518 min
TicketManager All Access Interview SeriesBalancing a Portfolio of Traditional and Non-Traditional PartnershipsPat LaCroix, Head of Global Brand and Marketing Activation for Bose Corporation shares how changing times have led to new sponsorships and new activation while retaining a focus on determining KPIs and other success metrics.
2021-04-2116 min
TicketManager All Access Interview SeriesStarting from Scratch: Challenges and Opportunities of Marketing a New Sports PropertyNick Kelly, President of Charlotte Football Club, shares how the MLS team is generating interest among potential sponsors and how the lack of a track record and benchmarks allows for greater creativity in packaging assets, valuing benefits and activating rights.
2021-04-0718 min
Three Things I Learned In SaaS, Sports, Tech & Live Events PodcastThree Things: Be careful what we answer to - Why success is obvious while failure is unique - No rental cars on Maui? What does that mean?1. It ain't what they call you, it's what you answer to. WC Fields. We all have labels. I was a jock but I answered to good student - which we addressed last week. At AEG they called us ticket salesman. We answered to entrepreneurial sales professional. At Stubhub they called us brokers. We answered to tech disruptors. At TicketManager they've called us niche. We answer to market creators. I get called a lot of names. I answer to one. What we answer to defines the chances we take, what we think we can do, and where we end up. It...
2021-04-0203 min
Three Things I Learned In SaaS, Sports, Tech & Live Events PodcastThree Things: What I learned from selling a boxing sponsorship to a gentleman's clubThree Things I Learned in Saas, Sports Tech & Live Events What I learned selling a boxing sponsorship to a gentleman's club* In 2004, STAPLES Center hosted an HBO fight and we were contracted to sell sponsorship packages. I was assigned the inbound phone lines.. A call came in from Stars Planet, Inc which owned clubs in DTLA. David, the caller, asked what we would sell to his business After consulting with my boss, we sent over a list of what was av...
2021-03-2605 min
TicketManager All Access Interview SeriesHolding Partnerships (and Partners) Accountable for SuccessNatalie Bowman, Managing Director of Marketing & Advertising for Alaska Airlines, explores how sports sponsorships can drive business, and reveals that the airline is giving rightsholders revenue targets and asking them to demonstrate their impact.
2021-03-2413 min
Three Things I Learned In SaaS, Sports, Tech & Live Events PodcastWe are not our jobs and how identity can wreck havoc on founders - Respect the customer's process in sales - Never root for a candidate1. Our job is not our identity. I played volleyball at a very high level growing up- for Nike, then USC and the U20 US National team. So did my sisters. The whole time, my dad would tell us "You are not a volleyball player. That is not your identity, it is something you do." His wisdom was lost on me but I listened. And it made my transition so much smoother than my teammates. I fell into that trap again the early years of TicketManager - thinking failure would define me b/c TicketManager was my identity. Avoid my...
2021-03-1903 min
Three Things I Learned In SaaS, Sports, Tech & Live Events PodcastWe are not our jobs and how identity can wreck havoc on founders - Respect the customer's process in sales - Never root for a candidate1. Our job is not our identity. I played volleyball at a very high level growing up- for Nike, then USC and the U20 US National team. So did my sisters. The whole time, my dad would tell us "You are not a volleyball player. That is not your identity, it is something you do." His wisdom was lost on me but I listened. And it made my transition so much smoother than my teammates. I fell into that trap again the early years of TicketManager - thinking failure would define me b/c TicketManager was my identity. Avoid my...
2021-03-1903 min
TicketManager All Access Interview SeriesThe Future of the Live Fan ExperienceAlison Birdwell, President of Aramark Sports & Entertainment, shares her unique insights on how COVID, technology advancements and data science are reshaping interactions between fans, teams, and concessionaires at stadiums, arenas and other venues.
2021-03-1018 min
Three Things I Learned In SaaS, Sports, Tech & Live Events PodcastWhat I learned about business in 15 years with my best friend - our puppy, HulaTough week as we said goodbye to my best friend of 15 years, our puppy Hula. Who was with us for the entire thirteen year plus run of our business. 1. Ignore the odds. Hula was born a runt who became a giant. She had a heart murmur, life threatening allergies, and her knees went bad when she was 3. Didn't slow her at all. All businesses are told what our limitations are. Forget them. Heart is all that matters - and she had enough for us all. 2. Just be there. In our earliest years, I struggled terribly wi...
2021-03-0505 min
TicketManager All Access Interview SeriesTeaching Old Brands New Tricks: What Gillette Is Learning from Esports and EndorsementsGreg Via, Vice President, Global Sports and Esports Marketing for Procter & Gamble/Gillette discusses what has worked and lessons learned from Gillette’s pioneering sponsorships in esports, as well as its changing approach to partnerships with athletes.
2021-02-2428 min
The Tony Shap Method: Achieving Business Growth and MasteryEpisode 49: Scottie Wardell Integrity Growth Partners Managing Partnerhttps://www.linkedin.com/in/scottiewardell/
https://www.integritygp.com/
Scottie Wardell is a Managing Partner and co-founder of Integrity Growth Partners and serves as a board member at Algo.
Prior to founding Integrity, Scottie’s experience included both private equity and debt investing, as well as operating roles at two growth-stage tech-enabled companies. Scottie’s operating experience comprised general management, big data analytics and visualization, corporate strategy and innovation, marketing, operations, finance, and HR. Scottie served as the Head of West Coast for Sakara Life (niche wellness products and meal delivery e-commerce) and...
2021-02-1215 min
TicketManager All Access Interview SeriesHow New Audiences Are Shaking Up Sports and Entertainment MarketingChad Johnson, Chief Content Officer and Senior Vice President of Sales and Service for the Jacksonville Jaguars, examines the role of second-screen fans and how to properly communicate and sell to them, as well as some of the differences in marketing sports versus entertainment properties.
2021-02-1015 min
TicketManager All Access Interview SeriesZurich North America Has a Story to TellSteve Nolan, Head of Marketing & Communications for the leading multi-line insurer, discusses the role sponsorship and events can play in brand story-telling and shares the progress being made on successfully measuring its partnerships’ business outcomes.
2021-01-2718 min
TicketManager All Access Interview SeriesHow New York City Football Club Turned Disruption into OpportunityBrad Sims, NYCFC CEO, tells us how the MLS club addressed the events of 2020—including the pandemic, rise of the social justice movement and a national election—to strengthen connections with its fans and community.
2021-01-1322 min
TicketManager All Access Interview SeriesUnderstanding Who Your Fans Are and What They Are WorthJacob Gallagher, Chief Revenue Officer for the Charlotte Hornets outlines the steps the NBA team has taken to understand the customer journeys and lifetime value of its fans, and how those insights can be used across revenue streams from ticket and merchandise sales to corporate partnerships.
2020-12-3019 min
TicketManager All Access Interview SeriesWhy Flexibility and Creativity Are Keys to Successful PartnershipsNick Carey, Senior Vice President and Head of Sponsorships and Brand Engagement for Wells Fargo offers advice to brand marketers and sports and entertainment rights holders regarding what each side needs to bring to the table.
2020-12-1614 min
TicketManager All Access Interview SeriesThe Game-Day Experience: What Will Change and What Will Stay (Almost) The SameLou DePaoli, executive vice president and chief revenue officer for the New York Mets shares his thoughts on frictionless interactions, game-day promotions and corporate partner expectations.
2020-12-0214 min
TicketManager All Access Interview SeriesHow STAPLES Center Navigates a Shifting Marketplace for Premium Seating SalesMichele Kajiwara, Senior Vice President of Premium Seating Sales for AEG/STAPLES Center, takes a look at the impact of 2020 events on premium seat owners and how venues can maintain and build relationships post-pandemic.
2020-11-2518 min
TicketManager All Access Interview SeriesHow Danone is Building a Brand Partnership Strategy from the Ground UpKieran Foley, Head of Partnerships, Brand & Strategy for Danone North America, shares the world’s largest public benefit corporation’s fresh take on sponsorship—including its objectives and what benefits it is looking for—and offers advice on how marketers and rights holders can ensure fair market value for both parties.
2020-11-1823 min
TicketManager All Access Interview SeriesThe Impact of “Forced Evolutions” on the Cleveland Cavaliers’ Corporate CultureNic Barlage, President of Business Operations for the Cavs and Rocket Mortgage FieldHouse, discusses sustaining a positive culture and creating unity through the NBA team’s pandemic response and its support of Black Lives Matter and other social justice platforms.
2020-11-1121 min
TicketManager All Access Interview SeriesThe Shift to Digital: What It Means for Fan and Customer EngagementSteve LaCroix, most recently Executive Vice President & Chief marketing Officer for the Minnesota Vikings, talks about the role of digital content in connecting with fans and the importance of developing and applying insights from the data produced by digital platforms.
2020-11-1114 min
TicketManager All Access Interview SeriesPlanning for the Unknown: One Leading Sports Organization’s ApproachJarrod Dillon, Chief Marketing & Revenue Officer for Vinik Sports Group looks at how the parent organization of the NHL’s Tampa Bay Lightning is taking lessons learned from corporate partner relationships and fan engagement in 2020 and applying them in preparing for a new season.
2020-11-0421 min
TicketManager All Access Interview SeriesHow a B2B Marketer Ensures Return from Sponsorship and Hospitality InvestmentsAndy Bosman, Principal and Chief Marketing Officer for RSM, explains the strategic approach the accounting, tax and consulting firm takes toward its title sponsorship of the RSM Classic PGA Tour event, from establishing objectives and success measures to continually improving the client entertainment experience.
2020-11-0414 min
Dave Wakeman's The Business of Fun PodcastThe Business of Fun: Tony KnoppToday's episode is brought to you by Booking Protect: the global leaders in refund protection. To find out how you can partner with Booking Protect to deliver a better buying experience to your customers and generate a new stream of revenue for your organization, visit them at www.bookingprotect.com My guest is Tony Knopp! Tony is CEO of TicketManager. We covered a lot of ground! And, I think this one is going to stir up the conversation a little bit. We cover life in a startup. Why you shouldn't absolutely go i...
2019-06-0751 min
The Tao of Sports Podcast – The DefinitiEp. 504 - Tony Knopp (CEO, TicketManager)Tony Knopp has been in the primary and secondary markets, working for AEG, StubHub and now his own venture, TicketManager. Knopp discusses some of the various ways in which corporate tickets have become a wasteland for businesses when they don't have credible data to support their usage rates. That's where Knopp feels his business has the solution, providing real time analytics which ensure proper tracking of tickets, as well as ways to track who received them and the R.O.I. attached to each cultivation period by the company. Knopp delves into the deep dark world of the secondary market...
2015-06-1033 min
Tao of Sports PodcastEp. 504 - Tony Knopp (CEO, TicketManager)Tony Knopp has been in the primary and secondary markets, working for AEG, StubHub and now his own venture, TicketManager. Knopp discusses some of the various ways in which corporate tickets have become a wasteland for businesses when they don't have credible data to support their usage rates. That's where Knopp feels his business has the solution, providing real time analytics which ensure proper tracking of tickets, as well as ways to track who received them and the R.O.I. attached to each cultivation period by the company. Knopp delves into the deep dark world of the secondary...
2015-06-1033 min