Shows
TicketManager All Access Interview SeriesThe Knicks, the Media, and the Money: Inside the Business with Schaap and CheckettsIn a conversation with host Michael Goldstein, ESPN’s Jeremy Schaap and former Madison Square Garden President & CEO Dave Checketts revisit the New York Knicks’ past, the current excitement around the team’s long-awaited run, and the behind-the-scenes business dealings that make it all happen.2025-05-2836 min
TicketManager All Access Interview SeriesGreen Jackets & Global Marketing: A Masters Week ConversationIn a conversation with host Michael Goldstein, World Golf Hall of Fame member and 1998 Masters champion Mark O’Meara, joins Octagon’s Managing Director of Global Golf, Scott Seymour to explore the growth of golf, how leading brands are activating in the sport, and offer an insider’s perspective on The Masters from a champion’s point of view.2025-04-0927 min
TicketManager All Access Interview SeriesGrand Slam: The Business of Baseball with Scott BorasIn conversation with hosts Michael Goldstein & Ken Davidoff, Scott Boras, legendary MLB agent and founder of Boras Corporation, offers an insider perspective on the business of baseball and explores the deep connection between sports and business.2025-03-0536 min
TicketManager All Access Interview Series2024 Year-End Highlights from the All Access Interview Series PodcastIn this episode of the TicketManager All Access Interview Series, we’re going to look back on 2024 to explore the most significant trends in the sports business industry through the insights of our guests from the last year.2024-12-1826 min
TicketManager All Access Interview SeriesExploring How Partnerships Play a Pivotal Role for DeloitteSuzanne Kounkel, Global and U.S. Chief Marketing Officer for Deloitte, looks across the global professional services company’s vast sponsorship portfolio to discuss supporting the business, helping partners achieve success and impacting external and internal audiences.2024-12-0423 min
TicketManager All Access Interview SeriesHow BMO Shows Up and Earns Results Across Its Sponsorship PortfolioShelley Johnsen, Managing Director of Sponsorships for BMO, discusses the latest developments in how the banking and financial services company activates its diverse roster of partnerships across North America and shares some of the eye-popping results of those efforts.2024-11-0622 min
TicketManager All Access Interview SeriesFull House: How the Las Vegas Aces Are Capitalizing on a Moment for Women’s SportsJason Andrea, Chief Revenue Officer for the Las Vegas Aces, explores the fascinating intersection of the rise in women’s pro sports and the emergence of Las Vegas as a leading live sports market, and how that comes together in securing sold-out crowds and delivering value to brand partners for the WNBA franchise.2024-07-3123 min
Love Is Podcast - Fun interviews with your favorite celebrities!Love Is Podcast with Ken Hanscom COO of TicketManager
Join hosts Neil Haley and Kim Sorrelle on a special simulcast of The Neil Haley Show and The Love Is Podcast as they welcome Ken Hanscom, the COO of TicketManager and an expert on all things Olympics. Ken shares his excitement for the upcoming Paris Olympics, offering invaluable tips on planning your visit, navigating events, and finding those hidden gems. Discover what makes the Olympics a magical experience, from unique events like breakdancing to the camaraderie among fans and athletes. Ken also reflects on his deep love for the spirit of the Olympics and his dedication to helping others...2024-07-2519 min
TicketManager All Access Interview SeriesParis 2024 Hospitality and Activation Trends with Games Insider Ken HanscomKen Hanscom, Chief Operating Officer of TicketManager taps his personal Olympic passion as well as the company’s work with customers managing hospitality, VIP guest experiences and ticket distribution to explore what to expect from brands this year and for upcoming Olympic events.2024-07-1722 min
TicketManager All Access Interview SeriesInside the Sports Event of the Year: NASCAR’s Chicago Street RaceJulie Giese, President of NASCAR’s Chicago Street Race, discusses the many lessons learned from the 2023 event—the first ever street course for NASCAR—including how to make an event part of the community, handling historic weather issues and developing a sponsorship strategy that makes sense for the property and partners.2024-06-0517 min
TicketManager All Access Interview SeriesExploring Innovation, Engagement and Purpose in Partnerships with GMR MarketingTodd Fischer, Executive Vice President, Client Consulting at GMR Marketing tackles some of the critical issues facing brands and properties in the quest to keep the sports marketing industry moving forward and delivering necessary results to all parties.2024-05-1529 min
TicketManager All Access Interview SeriesA Conversation with the Godfather of Sponsorship Sales: Rob PrazmarkRob Prazmark, Founder and CEO of 21 Sports & Entertainment Marketing Group, discusses the keys to success in selling nearly $4 billion in corporate partnerships for the Olympic Games, FIFA World Cup, Dallas Cowboys, Smithsonian Institution and other properties. Rob is the author of The Olympics Don’t Take American Express: The Birth of Mega Sports Sponsorships Part One.2024-05-0141 min
TicketManager All Access Interview SeriesSports Partnerships from All Sides: Nationwide’s Comprehensive Sports Marketing StrategyJim McCoy, Associate Vice President, Sports Marketing for Nationwide, breaks down the financial services company’s multi-faceted sponsorship portfolio and discusses new plans and activations for some of its leading programs.2024-04-1724 min
TicketManager All Access Interview SeriesEvolving Partnership Sales Practices for Traditional Sports and Esports OrganizationsMatt O’Brien, Senior Vice President of Rock Entertainment Group, Senior Vice President of Global Partnerships for the Cleveland Cavaliers and Chief Revenue Officer for 100 Thieves, explores the challenges and opportunities of building and sustaining partnership programs and sales teams while managing innovation and other changes to the marketing landscape.2024-04-0327 min
TicketManager All Access Interview SeriesHow a Boutique Firm Survives and Thrives in the Sports Partnership ArenaMatt Yonan, President of Tigris Marketing, describes the opportunities and challenges of competing with much larger agencies to win brand business in strategy, negotiating, activating and measuring the impact of sponsorships.2024-03-1336 min
TicketManager All Access Interview SeriesThe Data Tipping Point for Sports Properties & BrandsMike Falconer, Vice President of Strategy for Sportradar, explains why the elimination of third-party cookies spurred the introduction of the company’s new FanID solution and digs into the opportunities and challenges of collecting, connecting, activating and orchestrating data insights across rights holders and their multiple partners.2024-02-2131 min
TicketManager All Access Interview SeriesCharting Sponsorship’s Progress and Where the Industry Goes from HereVeteran marketing executive Tony Wells draws on his successful career to assess the state of partnerships today, including the importance of integrating DEI efforts into partnerships and some of the biggest challenges to sponsorship success facing both brands and rights holders.2024-02-0726 min
TicketManager All Access Interview SeriesStudent-Athletes in Cars Getting Washed: Zips’ Innovative Collegiate Sports ApproachMark Youngworth, Chief Operating Officer of Zips Car Wash, discusses the company’s unique sponsorship category, why college sports is a good fit for the brands’ objectives and how its NIL content series of student-athlete interviews took shape and is seeing results.2024-01-1022 min
TicketManager All Access Interview Series2023 Year-End Highlights from the All Access Interview Series PodcastAs we conclude Year 3 of the podcast and before 2024 gets fully underway, it’s a great time to look back and recall some of the ideas and insights shared by our podcast guests over the past 12 months.2023-12-2721 min
TicketManager All Access Interview SeriesOpen for Business: Latest Developments in Athlete and Influencer MarketingIshveen Jolly, CEO of OpenSponsorship, discusses dealmaking and trends in the influencer space, including what brands are looking for, the rise of NIL deals and the role of her digital marketplace in forging successful marketing partnerships.2023-11-1525 min
TicketManager All Access Interview SeriesInside the Strategy and Execution of 3M’s Global Partnership ProgramKady Stoll, Vice President of Global Sponsorships for 3M, outlines how the company’s diverse portfolio achieves multiple objectives, including growth and awareness for 3M as a global leader in science and innovation.2023-11-0123 min
TicketManager All Access Interview SeriesHow 433’s Winning Formation Scores Big with Fans and BrandsJuul Manders, CEO of international football social community 433, discusses how the company grew from a soccer-focused Twitter page to 100 million followers and partnerships with top clubs, players and marketers.2023-09-1321 min
TicketManager All Access Interview SeriesHow Aflac Achieves Sports Marketing Success by Spending Smarter, Not BiggerGarth Knutson, Chief Marketing Officer, Aflac, explains how the supplemental insurance company’s college sports sponsorships and brand ambassador deals support its brand recognition and product knowledge objectives.2023-08-3028 min
TicketManager All Access Interview SeriesInside RBC and MLS: Reaching New Audiences through PartnershipSean Kellenberger, Senior Vice President and Head, U.S. Brand, Marketing and Digital Strategies for RBC Wealth Management, breaks down the decision-making, strategy and execution of the financial services company’s sponsorship of Major League Soccer, including the importance of exclusivity, local opportunities and Apple TV+.2023-06-2825 min
TicketManager All Access Interview SeriesLeadership’s Role in Sports Marketers’ SuccessTony Schiller, co-founder of Paragon Marketing Group, examines the role of leaders in creating cultures, advancing careers and achieving personal and business goals, in addition to tackling some of the top issues facing sponsors and properties today.2023-06-0727 min
TicketManager All Access Interview SeriesExamining a Global Airline’s Multi-Faceted Sponsorship StrategyLuke Drake, Vice President of Commercial Partnerships for Qatar Airways discusses the airline’s extensive portfolio of global, regional and local commercial partnerships and their role in achieving communications and business-building objectives in a competitive environment.2023-05-1723 min
TicketManager All Access Interview SeriesWhat’s Over the Horizon for Sports Properties and PartnersMichael Schreiber, Founder & CEO of Playfly Sports, explores multiple areas of revenue generation for sports rightsholders, from content development and data utilization to streaming video and hospitality opportunities at the high and low ends.2023-05-0331 min
TicketManager All Access Interview SeriesFrom Three Days to Year-Round: One-Off Events Are a Thing of the PastTom Valdiserri, Executive Vice President and Managing Director of Kemper Lesnik, discusses the opportunities and challenges involved in running the sports PR, marketing and event management agency responsible for such events as the Maui Jim Maui Invitational college basketball tournament and the McDonald’s All-American Games high school hoops tourney.2023-04-1933 min
TicketManager All Access Interview SeriesPractical Applications of Sponsorship Research for Brands and PropertiesBettina Cornwell, Head of the Department of Marketing, and the Philip H. Knight Chair and Professor of Marketing at the Lundquist College of Business at the University of Oregon shares findings from her research into how and why sponsorship works (or doesn’t). Among the insights discussed: authenticity is more important than fit and fans don’t quickly forget previous sponsors, so new partners must put in the work to overcome those long memories. 2023-04-0524 min
TicketManager All Access Interview SeriesInside Coca-Cola’s Evolving Approach to Global PartnershipsBrad Ross, Vice President of Global Sports & Entertainment Marketing and Partnerships for The Coca-Cola Company takes a deep dive into the sponsorship leader’s strategy, execution and measurement of its worldwide partnerships, including sponsorship’s role in a complex organization, the impact of technology and negotiating flexibility into long-term deals.2023-03-2229 min
TicketManager All Access Interview SeriesThe Story Behind MoneyGram’s Grand Entrance into SponsorshipDavid Paro, Head of Global Sponsorships for MoneyGram International, delivers the what, how and why behind the P2P payments company’s decision to jump into sports partnerships with a title sponsorship of the Haas Formula 1 team, including objectives, activation and measurement plans.2023-03-0828 min
TicketManager All Access Interview SeriesThe Role of Partnerships in the IBM Transformation StoryChris Bontempo, Chief Marketing Officer, IBM Americas, puts the role of sports and entertainment partnerships—from legacy sponsorships with US Open tennis, The Masters golf tournament and Wimbledon to newer relationships with ESPN Fantasy Football and others—in perspective for a global B2B tech giant. Chris discusses the value of technology showcases, relationship building with today’s customer buying committees and the ability to follow the data to track impact and return on investment.2023-02-2232 min
TicketManager All Access Interview SeriesLeading with Innovation: The NBA’s Re-Examination of Events and ExperiencesJoey Graziano, Senior Vice President and Head of Global Event Strategy & Development for the NBA shares how the league is throwing out the playbook and taking a new approach to special events as it looks to move beyond content.2023-02-0832 min
TicketManager All Access Interview SeriesBringing a New Partnership Platform to MarketCarl Thomas, Senior Vice President of Sales & Platform Development for ASM Global, discusses how the three-year-old company is creating opportunities for brands across the 350-plus venues it manages worldwide.2023-01-2530 min
TicketManager All Access Interview SeriesHow A Diverse Partnership Portfolio Pays Off for MastercardMichael Goldstein, Vice President, Head of Sponsorships, North America for Mastercard, puts the payment technology systems company’s vast portfolio of partnerships in perspective—from targeting various audiences to meeting business and marketing goals.2023-01-1119 min
TicketManager All Access Interview Series2022 Highlights From the All Access Interview SeriesAs we mark two years since the introduction of the All Access Interview Series, we look back at some of the best insights that were offered on the podcast throughout 2022.2022-12-2837 min