Tiffany De Alva - Podcast Details

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Tiff Talks TechThe Marketing Metrics We’re Obsessed With—But Shouldn’t BeWe’ve all been there—celebrating sky-high impressions, obsessing over click-through rates, and chasing social followers like our KPIs depend on it. But what if the metrics we love… aren’t actually helping us grow? In this episode of Tiff Talks Tech, Tiffany breaks down the marketing metrics that look good on a dashboard but don’t move the needle. From vanity vs. value to the three most overrated KPIs in multifamily marketing, we’re cutting through the fluff and getting real about what actually drives results. You’ll learn:Why we get hooked on feel-good numbersThe dangerous disconnect between marketing dash...2025-05-1313 min

Tiff Talks TechThe Right Way to Use AI for Personalized Customer ExperiencesAI is transforming the way we communicate—but is it bringing us closer or pushing us further apart? In this episode of Tiff Talks Tech, I sit down with Connie Lee, Co-Founder of Reffie, to explore how businesses can use AI to create genuine, personalized connections rather than robotic interactions.We dive into:🔹 How to enhance your best workflows with AI to deliver personalized experiences🔹 The risks of poorly deployed AI and how it can damage your brand🔹 Why AI sometimes makes communication feel cold—and how to bring the human touch back🔹 The future of AI-pow...2025-04-2341 min

Tiff Talks TechIs Your AI Ethical? A Multifamily Guide to Responsible TechArtificial intelligence is transforming the multifamily industry, from leasing automation to pricing strategies—but are we thinking enough about ethics? In this episode of Tiff Talks Tech, I sit down with Jack Miller, Data Scientist and AI Ethicist at HIO, to discuss the ethical implications of AI in multifamily.We’ll dive into why AI ethics matter, how bias can creep into our tech stack, and what operators can do to ensure responsible AI adoption. Plus, Jack shares key questions you should be asking vendor partners to make sure the technology you’re bringing on is fair, transparent, and co...2025-04-0947 min

Tiff Talks TechBeyond Compliance: Leveraging Training Tech to Build Culture and Retain TalentIn this episode of Tiff Talks Tech, I sit down with Stephanie Anderson, Senior Director of Communication & Social Media at Grace Hill, to explore how training in multifamily goes beyond just checking the compliance box. We dive into how innovative training programs can foster employee engagement, build stronger team cultures, and create inclusive environments in one of the most diverse industries.Stephanie shares insights on the evolving role of technology in training—highlighting tools like automation, data analytics, and gamification—and how they’re transforming the way multifamily companies deliver impactful learning experiences. We also discuss the connection betwee...2025-03-1244 min

Tiff Talks TechEssential Skills for Multifamily Marketers in a Tech-Driven WorldIn today’s rapidly evolving multifamily industry, tech is reshaping how we connect with prospects, engage residents, and drive business results. But how can multifamily marketers stay ahead of the curve?In this solo episode, we'll dive into the essential skills every multifamily marketer needs to thrive in a tech-driven world. From mastering data analysis and CRM tools to embracing AI and marketing automation, Tiffany shares practical insights and actionable tips on how to build your toolkit for success.Whether you’re looking to optimize your digital advertising strategies, improve your content creation, or stay adaptable in a...2025-02-2621 min

Tiff Talks TechAutomating Leasing for Military Families: Flexibility and ComplianceIn this episode of Tiff Talks Tech, we're joined by AJ Tibbitts, Manager of Pricing and Market Analysis at WinnCompanies, to discuss how automation is revolutionizing the leasing process for military families. AJ brings his expert insights into the unique challenges military communities face—such as frequent relocations, early lease terminations, and complex compliance. We explore how automation can streamline these processes, offer greater flexibility, and enhance communication between military tenants and property managers. Whether it's automating rent payments in line with Basic Allowance for Housing (BAH) or ensuring secure remote leasing, this episode is packed with actionable insights on ho...2025-02-1232 min

Tiff Talks TechMaximizing Your Leasing Expertise at Scale: How AI Is Transforming Multifamily OperationsIn this episode of Tiff Talks Tech, we're exploring the powerful ways AI is transforming the multifamily industry by helping leasing and property management teams scale their expertise like never before. Join us as we sit down with Jen Finn, the founder of HIO, a cutting-edge platform that provides instant, accurate answers to employee questions using AI-driven insights from proprietary documents, leasing protocols, software manuals, and more.We’ll discuss how AI can streamline knowledge sharing, reduce training time, and enhance operational efficiency, ensuring consistency and accessibility across even the largest multifamily teams. Plus, we dive into the ev...2025-01-2938 min

Tiff Talks TechHow To Thrive In 2025: Your Guide To Supplier SuccessIn this episode of Tiff Talks Tech, I’m joined by Kara Rafferty as we dive into the topic of maximizing vendor partnerships in multifamily. During a recent session for Apartments of New York, we shared actionable strategies and valuable insights to help property teams and suppliers build stronger, more impactful collaborations.From creating mutual value to leveraging tools and resources that elevate these partnerships, this conversation is packed with tips to help you succeed. Plus, we’ve included a link to our PowerPoint presentation loaded with practical resources that will take your partnerships to the next level. Don’...2025-01-1439 min

Tiff Talks TechBeyond the Stars: Authentic Review Request Strategies for Better Reputation ManagementIn this episode of Tiff Talks Tech, I sit down with Katie Ritter, National Director at Widewail, to explore the ins and outs of reputation management in the multifamily industry. Katie brings valuable insights into how properties can foster authentic resident feedback, strategically leverage reviews, and improve online reputation—without losing the human touch.We’ll discuss the unique challenges multifamily operators face in managing resident feedback, from asking for reviews in a genuine way to using technology to analyze customer sentiment and respond thoughtfully. Katie shares how Widewail's approach combines AI-driven insights with hands-on strategies, helping communities impr...2024-12-0442 min

Tiff Talks TechManaging the Unmanageable: How Technology Streamlines Move-in/out, Reduces Evictions, and Collections LossIn the multifamily industry, some of the most challenging aspects of property management include navigating move-ins and move-outs, managing evictions, and minimizing collections losses. In this episode, I'm joined by Michael Bowman, CEO and Founder of Resident Radius. Together, we explore how technology is stepping in to transform these traditionally difficult tasks. From streamlining the move-in and move-out process to reducing the financial and operational strain of evictions and collections, today’s tools offer powerful solutions that benefit both property managers and residents. Join us as we dive into the tech that’s changing the game—making these once-unmanageable areas easier...2024-11-2045 min

Tiff Talks TechFull Stack Fatigue: Why People Are Turning Away from the One-Size-Fits-All ModelIn this episode of Tiff Talks Tech, Tiff and Kara Rafferty explore why multifamily marketers are stepping away from full-stack companies and embracing more specialized solutions. We’ll dive into the limitations of all-in-one providers and how niche companies, experts in their specific areas, are transforming marketing strategies. We’ll also discuss the growing trend of centralization in multifamily properties and how having the best tools for each job can help streamline operations and drive better results. Whether you’re a marketer looking to optimize your strategy or a property manager focused on efficiency, this episode is packed with insights on why...2024-11-1343 min

Tiff Talks TechUnlocking Your Place in Multifamily: How to Research and Align with Your StrengthsIn this episode of Tiff Talks Tech, we dive into a fresh approach to navigating the multifamily industry—one that focuses on aligning your strengths and passions with the right role, rather than simply following the traditional career ladder.I’m joined by Tammy Longo Regional Sales Executive at ALN Apartment Data, who shares insights on how data and research can help you discover where you truly fit. We’ll discuss practical steps for exploring roles that match your personality, avoiding the trap of being "pushed into a role," and how to uncover opportunities in this ever-evolving industry. Whethe...2024-11-0644 min

Tiff Talks TechSpotting the Red Flags: What to Watch Out for When Choosing Multifamily VendorsIn this solo episode of Tiff Talks Tech, I’m pulling back the curtain on one of the most important aspects of working with vendors—identifying red flags before they become costly problems. Whether you're in multifamily marketing, operations, or any other sector, choosing the right vendors can make or break your success.I’ll cover:🚩 The biggest warning signs that a vendor might not be the right fit💼 How to evaluate their promises vs. their actual performance🤝 Strategies to ensure you get the most out of your vendor relationshipsFrom communication breakdowns to overpromisin...2024-10-3023 min

Tiff Talks TechAPIs for Dummies: Making the Most of Your Integrations to Create Efficient WorkflowsIn this episode of Tiff Talks Tech, we’re diving into the world of APIs and how they can revolutionize the multifamily industry. Join Remen Okurua and myself, as we simplify the concept of APIs, explaining what they are and how they function as a universal translator, enabling seamless communication between different software applications.We'll discuss the essential role APIs play in helping multifamily marketers and property managers streamline their operations and create efficient workflows. We’ll also explore common challenges vendors face with integrations and share best practices to maximize their effectiveness. Whether you're a tech novice or a...2024-10-2330 min

Tiff Talks TechTurning Ideas into Tech: How to Build a Product Without a Single Line of CodeHave a groundbreaking idea but no coding experience? In this episode of Tiff Talks Tech, we explore how you can turn your vision into a fully functioning product—without ever touching a line of code! Join me as I sit down with Cory Friedman, Founder of Kompas, who took the no-code route to build a successful fintech product. We’ll dive into the process of choosing the right no-code tools, overcoming challenges, and working with outsourced developers to bring a concept to life. Whether you’re a non-tech founder or just curious about the power of no-code platforms, this episode is pac...2024-10-1640 min

Tiff Talks TechOptimizing Maintenance with Tech: Boosting Efficiency and Resident SatisfactionIn this episode of Tiff Talks Tech, we’re diving into how technology is revolutionizing maintenance operations in multifamily properties. From predictive maintenance tools to streamlined communication apps, tech is transforming how maintenance teams work—and it’s boosting resident satisfaction along the way! I sit down with Jon Hines at Hello Spoke to chat about how these tools are moving maintenance from reactive to proactive, making life easier for both teams and residents. We’ll explore the latest trends, real-world examples, and practical tips for integrating tech into your maintenance strategy. Whether you're a property manager or just curious about th...2024-10-0927 min

Tiff Talks TechAuthenticity in the Age of AI- Identity in Professional SpacesIn this episode of Tiff Talks Tech, we sit down with Justin Jones, AI Evangelist at Hy.Ly and founder of Multifamily Q Space, to explore the complex relationship between technology and identity in professional spaces, particularly within the multifamily industry. We analyze how AI and emerging technologies can either support or hinder the authentic expression of identity at work. From advancing inclusivity to potential challenges, this conversation dives deep into how technology can reshape professional environments while influencing personal identities.2024-10-0248 min

Tiff Talks TechTop Lessons I've Learned After 8 Years in MultifamilyIn this solo episode of Tiff Talks Tech, I’m reflecting on my journey through the multifamily industry. After eight years of navigating the marketing, technology, and operational challenges in this space, I’ve gathered key insights that have shaped my approach to solving industry problems. From the power of automation and data-driven decision-making to the importance of vendor relationships and adapting to new renter expectations, I’ll be sharing the most valuable lessons I’ve learned along the way. Whether you're a seasoned marketer, property manager, or tech vendor, these takeaways will offer practical strategies for thriving in multifamily. Tune in...2024-09-2418 min

Tiff Talks TechThe Essential Tech Stack for Modern Student HousingIn this episode of Tiff Talks Tech, we dive deep into the world of student housing technology with Hannah Diamant, the National Director of Digital Marketing at Campus Life & Style. Hannah brings a wealth of knowledge about the technology driving modern student housing.Join us as we explore:Technological Evolution: Discover the key technological needs of today’s student housing and how these needs have shifted over the years.Core Components: What makes up an effective tech stack for student housing? Learn about the essential technologies and unique processes in this field.Integration Challenges: How critical is te...2024-09-1837 min

Tiff Talks TechFrom Property Manager to Tech Vendor: Navigating the ShiftIn this episode of Tiff Talks Tech, we sit down with Autumn Hunt, a seasoned property management marketer who has successfully transitioned to the vendor side of the multifamily industry. Join us as we explore the challenges, surprises, and valuable insights gained from making the leap from managing properties to providing tech solutions.Our guest shares their journey, revealing how their background in property management has uniquely positioned them to identify gaps in vendor offerings and develop innovative solutions that truly address the needs of property managers. We’ll discuss the adjustments required when shifting from property management to...2024-09-1133 min

Tiff Talks TechThe Power of the Right Questions: How To Transform Your PartnershipsIn this episode of Tiff Talks Tech, we delve into the transformative power of asking the right questions to enhance partnerships between vendors and property management teams. Angela Flick, Founder of Wynot Strategic Concepts, shares practical strategies for both sides, highlighting how understanding each other's challenges, success metrics, and long-term goals can drive more effective solutions and stronger collaborations. Tune in to discover how thoughtful questioning can bridge gaps, address misconceptions, and lead to more strategic and productive relationships in the multifamily industry.2024-09-0454 min

Tiff Talks TechScaling Success: Thriving as a One-Person Marketing TeamI’m pulling back the curtain on what it truly means to grow as a one-person marketing team. Whether you're in the same boat or just curious about the balancing act required to juggle multiple hats in the marketing world, this episode is for you.I’ll share my personal journey from starting as a marketing assistant and leasing agent to eventually becoming a VP of Marketing. The path wasn’t always smooth, but it was filled with valuable lessons in self-advocacy, leveraging technology, and continuously learning to push boundaries. From using tools like ChatGPT and Canva to settin...2024-08-2825 min

Tiff Talks TechThe ROI of Apartment Automation for CentralizationIn this episode of Tiff Talks Tech, we're diving into the transformative power of apartment automation for centralization, with a unique twist on the concept—specialization. Joining us is Tyler Marker, the Director of Marketing and Professional Development at Zidan Management Group, who has been pioneering a pilot program that redefines how teams operate within multifamily management.Tyler shares his innovative approach to centralization, which he prefers to call "specialization," where team members are empowered to focus on their strengths and become experts in specific areas. We explore the benefits of this model, from increased efficiency and job sa...2024-08-211h 09

Tiff Talks TechWays To Use Data To Drive Decision Making In MultifamilyJoin us as we dive deep into the world of data-driven decision-making in the multifamily industry with our special guest, Tess Suchoff, VP of Strategic Initiatives at Venn. Tess shares her journey into the multifamily sector and how her experiences have shaped her expertise in utilizing data for impactful marketing strategies.2024-08-1429 min

2 Pizza MarketingEmerging Tech and Trends in Multifamily Content Marketing with Ashley McGovern on the Tiff Talks Tech PodcastPodcast swap alert! In this episode, Ashley McGovern, Senior Content Marketer at Realync, joins Tiffany De Alva on her podcast Tiff Talks Tech to discuss the future of content marketing in Multifamily. We chat about where content marketing is headed in the multifamily space, taking into account new technologies, changing consumer behaviors, and the industry's ever-evolving landscape. Enjoy!Learn more about Nut Tree: https://nuttr.ee/Support the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, v...2024-08-1139 min

Tiff Talks TechAdapting Leases to Modern Renter ExpectationsIn this episode we sit down with Terry Wang, Founder and CEO of ReLease, to explore how modern renter expectations have transformed lease terms in the multifamily industry. Terry shares his insights on the evolution of renter demands, driven by technological advancements, and how these shifts vary across different demographics. Terry also discusses how data analytics can reveal the most popular lease terms and the emerging tech trends that will shape the future of multifamily leasing. Tune in to discover how to align lease term offerings with business goals and market demands, and learn from Terry’s experiences and recommendations fo...2024-08-0745 min

Tiff Talks TechTech-Driven Personal Branding: Amplifying Your Presence in the Digital AgeIn this episode, we'll explore how technology can be harnessed to elevate your personal brand and expand your professional influence. From optimizing social media platforms and crafting engaging content to leveraging cutting-edge digital tools and automation, this podcast covers a wide range of topics designed to empower listeners to build and maintain a standout personal brand in today's competitive landscape.2024-07-3151 min

Tiff Talks TechEmerging Tech and Trends in Multifamily Content MarketingIn this episode, Ashley McGovern, Senior Content Marketer at Realync, joins me to discuss the Future of Content Marketing in Multifamily. Together, we speculate on the future direction of content marketing in the multifamily industry, considering emerging technologies, shifting consumer preferences, and evolving industry dynamics. In this episode, we cover how marketers can stay ahead of the curve.2024-07-2437 min

Tiff Talks TechBuilding a Transparent and Trustworthy Vendor Marketplace Using TechThis week I am joined by Revyse Co-Founder, Ben Steward, to talk about how we can build a transparent and trustworthy vendor marketplace in the multifamily industry with technology.2024-07-1730 min

TeleRed MéxicoCAMPEONES DE LA LUCHA LIBRE - C46 TIFFANY🎤La Reina de Reinas en Campeones de la Lucha Libre! ▶Capítulo 46 👤Invitado: Tiffany 👥Conductores: Vale Herradas, Kenia Alva, Antonio Esquivel Isaac Rodas y Mike Pérez 📆Lunes 08 de Julio 2024 #LosCampeonesEstánAquí 2024-07-1144 min

Tiff Talks TechBeyond Buzzwords: Unveiling AI's Impact on Customer ExperiencesAre we all tired of talking about AI? Well, a little. BUT in this episode, we are going to go beyond the buzzwords and discuss the impact AI has on the customer experience in multifamily. We are joined by Robert Turnbull, President & Co-founder of BetterBot, and we'll cover all your burning questions regarding AI.2024-06-1441 min

Tiff Talks TechOvercoming The Data Gap In MultifamilyWith so many inconsistencies in every-day data, it's important to figure out how we can overcome those gaps. On this episode, I've invited Dave Holland from Property Gauge to talk about ways we can make the most of our data in multifamily.2024-06-0733 min

Tiff Talks TechLights, Camera, Lease: Video Tactics for Multifamily GrowthThis week I'll chat with Kristi Fickert, VP of Enterprise Growth at Realync, and discuss different video tips and tricks to help fuel growth at your multifamily communities.2024-06-0743 min

Tiff Talks TechMy WhyWelcome to Tiff Talks Tech! The podcast where I, Tiffany, your seasoned multifamily marker-turned-tech expert, guide you through the labyrinth of tech challenges in a way that’s easy to understand (and some might dare to say fun). Join me as we talk about "my why" and what we will cover in this podcast.2024-06-0506 min

2 Pizza MarketingBuilding a Successful Client Advisory BoardFor a second time in the podcast hot seat, Tiffany De Alva joins Ashley to share how they've built a winning client advisory board (CAB). Tiffany is the VP of Marketing a BetterBot and a small marketing team of one! Tune in to hear more about BetterBot's CAB, Tiffany's mess with SEO, and more.--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/messageSupport the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers...2023-07-1920 min

2 Pizza MarketingKeeping Career Growth Top of MindIn this episode, Ashley chats with Tiffany De Alva about her event marketing mess, recent promotion to VP of Marketing, and the importance of ongoing, intentional career growth efforts.--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/messageSupport the show This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com 2023-01-1529 min

Movies Are ReelDiscussing the Movies of May 2022THE GAS PRICES ARE HIGH AND THE MOVIES ARE HOT BABY! Here to talk about some of the first movies of summer 2022! -- MAY Doctor Strange in the Multiverse of Madness- dir. Sam Raimi; Benedict Cumberbatch, Elizabeth Olsen, Chiwetel Ejiofor, Benedict Wong, Xochitl Gomez Firestarter- dir. Keith Thomas; Zac Efron, Ryan Kiera Armstrong, Sydney Lemmon On the Count of Three- dir. Jerrod Carmichael; Jerrod Carmichael, Christopher Abbott, Tiffany Haddish, Henry Winkler Bob’s Burgers Movie- dir. Loren Bouchard, Bernard Derriman; H. Jon Benjamin, Kristen Schaal. John Roberts, Dan Mintz, Eugene Mirman The Innocents- dir. Eskil Vogt; Rakel Lenora Fløttum, Alv...2022-06-2459 min

The Digible DudesAIM 2021: BetterBotWelcome back to the Digible Dudes podcast. In this series of short podcasts, we bring you insights from industry experts that attended the AIM 2021 Conference. In this episode have Trevor Park, Head of Marketing, and Tiffany De Alva, Director of Content Marketing at BetterBot. Throughout the episode, we explore the possibilities of using bots for real estate marketing. Artificial Intelligence and Bots have been showing up in our daily lives now more than ever. We discuss the experiences with bots we have in our lives and the growth of these types of technologies in the last few...2021-11-1232 min

Killed by Desk52 Jim ‘Murf’ Murphy - Stained Glass Conservator ( Wounded Knee Skateboards / Stronghold Society / Juice Magazine )Jim Murphy, or ‘Murf’ as he is more commonly known, is one of the most accomplished vert skaters of the 1980s, skating for Alva Skateboards and representing the East Coast. But, as we learned in our conversation, Murf has a LOT more going on in his life. From his founding of Stronghold Society, a non-profit organization that advocates for skateboarding with a focus on creating and sustaining skateparks in Native American communities, and the formation of Wounded Knee Skateboards, Murf has remained involved in skateboarding with a higher, humanitarian purpose. Add to this his other day job as a stained glas...2021-10-051h 15

BestflixBad Trip BreakdownI'm visited by Bestflix frequent flyer Ryan The Alva Foxx and we focus on the Netflix movie Bad Trip starring Eric Andre, Tiffany Hadish and Lil Rey Howery. We talk about some of our favorite pranks in the movie, compare it to some of our other favorite prank movies, and also just talk about what shows have been occupying our time of late.2021-09-2040 min

The OutSpoken Girlfriend with Naomi ClarkMy Manifesto- Fatter, Madder, and ‘RonaIf you find yourself upset and aggravated… If you find yourself feeling unqualified and inept to take care of your family, work, and “teach” school… If you find yourself feeling like everybody has it all figured out and you are missing the mark… Consider that there isn’t anything for you to “fix” about yourself. Consider us women are navigating a patriarchal system that is still in effect and showing up… Showing up in our homes. Showing up in our work...2020-04-1326 min $Rock \'n Roll Station$ Rock 'n Roll StationRock 'n Roll Station #21PLAYLIST FOR 23 MAY 2013 ARTIST - TRACK - ALBUM Gary Bartz NTU Troop - I've Known Rivers - I've Known Rivers And Other Bodies Coil - Dark River - Love's Secret Domain Nurse With Wound - Raymonde Cries A River - A Sucked Orange Antony And The Johnsons - River Of Sorrow - Antony And The Johnsons Primal Scream - River Of Pain - More Light Nux Vomica & Voice Of Eye - River Of Heaven - Fire Of The Unitive Path: Three Rivers Scott Walker / Paris Philharmonic Orchestra & Jean-Claude Dubois - River Of Blood - Pola X (Original Soundtrack) Bryan Ferry...2013-05-232h 04