Shows
Sharp Strategies Sweet SuccessGrow Your Law Firm: LinkedIn & Local Ads with Rory SafirIn this episode of Sharp Strategies, Sweet Success, I have a fascinating conversation with Rory Safir, an accomplished DUI defense attorney in Florida. We dive deep into his unconventional yet effective approach to LinkedIn marketing, emphasizing authentic engagement over rigid strategies. Rory shares his successes with Google local service ads and direct mail campaigns, providing valuable insights for criminal defense attorneys looking to generate leads and grow their practices. We also explore Rory's advanced certifications and expertise in forensic science, which add significant value to his DUI defense services. Follow along to learn how specialized marketing and continued education...2025-07-2536 min
Sharp Strategies Sweet SuccessStrategic Growth: Leveraging YouTube, AI & VAs in Your Law Practice with Andrew AyersIn this episode, I'm joined by Andrew Ayers, an esteemed attorney with a focus on estate planning and small business transactions, to discuss innovative legal marketing strategies. Andrew shares valuable insights on handling weird comments on social media, engaging clients through a YouTube channel, and the nuances of working with small business legal documents. He emphasizes the importance of legal preparedness for business owners and how his team uses various AI tools for efficiency. We also delve into his approach to generating and nurturing referrals, managing his team, and the benefits of AI in streamlining office tasks. Follow Sharp...2025-07-1836 min
Sharp Strategies Sweet SuccessLaw Firm Marketing Unpacked: Ads, Reviews, SEO & Viral TikTok with Michele FeilmeierIn this episode, I'm joined by Michele Feilmeier, Marketing Director at Steffens Law Firm in Nebraska. Michele shares her recent success with a Facebook and Instagram campaign promoting a free ebook, revealing how they've acquired 20 leads in just two weeks. We discuss the intricacies of legal marketing, Michele's transition from healthcare to law, and the importance of handling paid ads and reviews in-house. Michele also gives insights into engaging content creation on TikTok and the significant impact of local service ads (LSAs). Tune in to hear about practical strategies to boost your law firm's marketing efforts.2025-07-1128 min
Sharp Strategies Sweet SuccessBoosting Your Law Firm: Client Reviews, Local SEO, and Community Engagement with Megan GrothmanIn this episode, I'm pleased to be joined by Megan Grothman from Rankings.io. Megan shares her insights on how law firms can thrive in the competitive landscape of digital marketing, particularly with the aid of AI and SEO. We explore the importance of client reviews, local optimization, and community engagement. Megan explains how new technologies and strategies can level the playing field for smaller firms and underlines the significance of a client-first culture in obtaining reviews. We also discuss the shifting trends in communication preferences, from email to texting, and how law firms can adapt to these changes f...2025-07-0435 min
Sharp Strategies Sweet SuccessLaw Firm Marketing Secrets: Local SEO, AI & Google Ads with Seth Price In this episode, I am pleased to be joined by Seth Price of Price Benowitz and BluShark Digital. Seth shares his insights on the evolving landscape of law firm marketing, the importance of local search, and the challenges of maintaining a competitive edge in SEO. We delve into the impact of AI on search traffic, the nuances of online reviews, and the strategic use of Google Ads. Seth also discusses the significance of effective intake management and offers advice on leveraging social media authentically. If you're looking to elevate your law firm's marketing strategy, Follow Sharp Cookie for more marketing...2025-06-2731 min
Sharp Strategies Sweet SuccessWhy People Buy YOU (Not What You Do) - Marketing Secrets with Michael DelonIn this episode, I talk with Michael DeLong, owner of Paperback Experts. Michael shares his marketing philosophy that people buy who you are more than what you do, and explains how he helps attorneys and business owners bring their personal stories to life through unique books. Michael provides a three-and-a-half-minute bio covering his journey from marketing in radio to creating his own marketing consulting firm. We discuss the importance of personal branding, establishing trust, and leveraging one's story in marketing. Follow Sharp Cookie to get actionable tips on how to make your marketing efforts more effective by telling your...2025-06-2033 min
Sharp Strategies Sweet Success"Google Maps is Your #1 Tool": Law Firm SEO & AI Tips with Jay BerkowitzIn this episode of Sharp Strategy Sweet Success, I'm thrilled to be joined by Jay Berkowitz from 10 Golden Rules. Jay shares his journey from working with big brands like McDonald's and Coca-Cola to leading a pioneering SEO and digital marketing company. We dive into the evolution of SEO, the importance of Google Maps, and cutting-edge AI strategies for legal practices. Jay also offers insights on optimizing for AI-generated search results and the crucial aspects of attracting, converting, and maintaining leads in the competitive landscape of digital marketing for law firms. Follow Sharp Cookie to explore these advancements and elevate...2025-06-1332 min
Sharp Strategies Sweet SuccessRe-think Marketing Strategies for Law Firms with Nicole Rego In this episode I'm pleased to be joined by Nicole Rego, Marketing Director of Monteforte Law in Boston. Nicole shares her innovative and creative marketing strategies, such as personalized referral projects and leveraging social media for engagement. Learn about Nicole's journey into legal marketing, the importance of creativity in estate planning, and effective tools to enhance client experience. Follow Sharp Strategy Sweet Success for insights on successful legal practice marketing. 2025-06-0639 min
Sharp Strategies Sweet SuccessHow One Marketer Manages the Personal Brand of 37 AttorneysIn this episode, I’m pleased to have Ashley Steinberger, marketing and business development manager at Cuddy & Feder LLP, on the podcast. Ashley shares her experience as a solo marketer handling personal branding strategies for a regional full-service real estate firm with 37 attorneys in White Plains, NY. We discuss rebranding of the firm, building personal brands for attorneys, and leveraging LinkedIn for business development. Ashley also talks about the challenges of managing marketing tasks as a solo marketer for such a large firm.2025-05-3029 min
Sharp Strategies Sweet SuccessHiring Your First Marketer: Essential Tips for Law FirmsIn this Episode I delve into the critical stage of hiring a marketer for law firms, especially small firms on a growth trajectory. Discover why a dedicated marketer is essential for your firm's growth, what roles and responsibilities they should handle, and the key qualities to look for in an ideal candidate. Learn about the importance of finding someone who can create, not just manage, and why technical aptitude and entrepreneurial spirit are valuable traits. If you're considering hiring a marketer or want to refine your current marketing team, this episode is a must-watch. Book a consult with me...2025-05-2327 min
Sharp Strategies Sweet SuccessThe Future of Digital Marketing with Amy MayIn this episode, I'm pleased to be joined by Amy May from May Media. Amy shares her expertise in digital marketing for law firms, focusing on the evolving complexities of SEO, video content, AI in marketing, and project management solutions. Learn about Amy's innovative strategies and tools to enhance your firm's digital presence. Follow Sharp Cookie to get tips on implementing these advancements for a successful legal practice.2025-05-1643 min
Life Beyond the BriefsFired After Asking for a Raise? Now She Runs Law Firm Marketing Departments NationwideTifiny Swedensky shares her expertise as a fractional CMO for law firms, revealing the essential roles, strategies, and metrics needed to build an effective marketing department that consistently delivers results.• The six key roles every growing law firm marketing department needs• Why having a dedicated intake manager is critical for converting leads• How to structure a smaller four-person marketing team for maximum effectiveness• The importance of consistent weekly marketing tasks like social posts, newsletters, and content• Why output beats perfection in legal marketing• How to properly allocate your marketing team's time (50% routine tasks, 10% d...2025-05-1343 min
Sharp Strategies Sweet SuccessStreamline your Law Firm Operations with Jim ParrishIn this episode, I'm pleased to be joined by Jim Parrish from the Parrish Law Firm. Jim shares his journey in the legal industry and discusses how implementing Key Performance Indicators (KPIs) has helped streamline operations, improve case management, and grow his business. Learn about Jim's unique approach to balancing work and personal life, the importance of treating a law practice as a business, and the future of nearshore talent in legal marketing. Follow Sharp Cookie to get more insights on optimizing your legal practice.2025-05-0930 min
Sharp Strategies Sweet SuccessConsistency into Growth: Legal Marketing Strategies with Ryan McKeenIn this episode of Sharp Strategy Sweet Success, I'm delighted to host Ryan McKeen from Best Era. Ryan, an experienced personal injury attorney, shares his insights on the importance of effective marketing for law firms. We dive into the significance of hiring operational and marketing personnel, leveraging data for targeted strategies, and the evolving role of AI in the legal industry. Ryan also highlights the value of community marketing and exceptional client service. Follow Sharp Cookie to stay updated with more tips and strategies for legal marketing success.2025-05-0343 min
Sharp Strategies Sweet SuccessHow to get AI & SEO to work with Your Law Firm, with Steven GalliIn this episode, I'm pleased to be joined by Steven Galli from Hennessy Digital. Steven shares his insights on how AI is transforming SEO, providing innovative marketing ideas, and optimizing SEO strategies for law firms. Learn about Steven's journey into SEO, the top concerns law firms have about digital marketing, and practical tips to improve your law firm's online presence. Follow Sharp Strategy Sweet Success for expert advice on leveraging AI and SEO for legal marketing.2025-04-2529 min
Sharp Strategies Sweet SuccessUnlocking Successful Legal Marketing Strategies with Annette ChotiIn this episode, I'm joined by Annette Choti, an attorney and founder of the marketing agency Law Quill. Annette discusses her journey from practicing law to starting her own agency, which focuses on providing ethical and effective marketing solutions for law firms. We dive into important topics such as the pitfalls of predatory legal marketing agencies, the evolution of marketing strategies with AI and search engine changes, and best practices for law firms on social media. Follow Sharp Cookie to learn how to navigate the complex world of legal marketing successfully.2025-04-1828 min
Sharp Strategies Sweet SuccessStreamlining Law Firm Intakes with AI: "Meet Gabbi" and Erik Ovesny In this episode I'm joined by Erik Ovesny to talk about his company; Meet Gabbi. Learn about Erik's background in the legal industry, the challenges of speeding up lead processing, and how Meet Gabbi is bridging communication gaps. We also delve into the importance of competition in the AI space, and how AI is poised to transform legal marketing. Follow Sharp Cookie for more insights into AI's evolving role and its impact on the legal sector. 2025-04-1136 min
Sharp Strategies Sweet SuccessMastering Legal Marketing & AI with Brad Scott In this episode, I'm thrilled to chat with Brad Scott from Scott Vicknair Law. We dive into effective legal marketing strategies and the importance of establishing a strong local presence. Brad also shares his firm's innovative use of AI for intake, marketing, and process efficiencies. Learn from Brad's 20+ years of experience and discover how to blend technology with traditional marketing for a successful legal practice. Follow Sharp Cookie if you want more insights! 2025-04-0439 min
Sharp Strategies Sweet SuccessExclusive Interview with John Grisham!This episode is very special, because we invited John Grisham onto the podcast and he accepted! Tune in for our super special April 1st episode.2025-04-0132 min
Sharp Strategies Sweet SuccessHow to Tackle Lead Slowdowns in Law FirmsIn this special bonus episode I'll discuss effective strategies to address lead slowdowns in law firms. Learn about analyzing marketing data, identifying trends, and implementing lead generation tactics such as SEO, PPC, and referral marketing. Tune in to learn how to navigate and remedy lead slowdowns to keep your law firm's pipeline robust and active.2025-03-2816 min
Sharp Strategies Sweet SuccessMaximizing Your Legal Practice with AI: Intaker Insights with Joe RutoloIn this episode I'm pleased to be joined by Joe Ruotulo from Intaker. Joe shares his innovative strategies for law firms to increase conversions through AI, chat, and automated outreach. Learn about Joe's journey, Intaker's growth, and new AI tools that can transform lead management in the legal industry. Follow Sharp Cookie to get tips on how to implement these advancements for a successful legal practice. If you are interested in joining the Intaker Product Lab Day click here: https://us02web.zoom.us/webinar/register/WN_krSD4GisR2ubc5GGJmSMzg#/registration 2025-03-2132 min
Sharp Strategies Sweet SuccessLegal Marketing & SEO Mastery with Nalini PrasadIn this episode I chat with legal marketing and SEO authority Nalini Prasad from BluShark Digital. We Deep Dive into strategies for optimizing Google business profiles, understanding Google's search quality evaluator guidelines, trends in website content, the impact of reviews, and the importance of video content. 2025-03-1457 min
Sharp Strategies Sweet SuccessFusing Organic Marketing with Powerful AI Tools - Conversation with Ben GlassIn this episode, I am pleased to welcome my old boss and mentor Ben Glass. Ben is a renowned expert in legal marketing, and on the show he talked about how he leverages unpaid organic marketing to increase leads for his law firm, BenGlassLaw. Ben is also a pioneer of using AI tools in a modern law firm, and he's building some very interesting things at his practice. Learn more about Ben Glass at BenGlassLaw.com and Greatlegalmarketing.com2025-02-2833 min
Sharp Strategies Sweet SuccessMock Trial and Error: How Tim Semelroth captures the hearts and minds of his local communityIn this episode, I talk to Tim Semelroth from RSH Legal in Iowa. Tim is an amazing person and an amazing attorney, and if you are trying to build a personal injury practice, you should pay attention to what he's doing! We discuss his journey in marketing his firm, the importance of having an in-house marketing team, and how to leverage various marketing channels including social media, print, and community programs. Tim shares some OUTSTANDING tips on how to create more content when you have a busy schedule, so listen in and discover how you can be more active...2025-02-2140 min
Sharp Strategies Sweet SuccessFrom Social Media to TV: How Scott Vicknair Dominates South LouisianaIn this episode, I talk to David Vicknair of the nearly-famous Scott Vicknair in New Orleans. David discusses how he's leveraged television, social media, and community engagement to build a dominant presence in South Louisiana. If you are like so many firms watching Scott Vicknair on social media, tune in to learn how David makes it happen! Subscribe to the podcast for more insights from legal industry leaders 2025-02-1428 min
Sharp Strategies Sweet SuccessModernizing Legal Marketing ft. Kyle HebenstreitIn this episode, I interview Kyle Hebenstriet from Practice Made Perfect. We discuss the evolution of digital marketing in the legal field, the importance of community engagement, and the innovative strategies driving PMP's success.2025-02-0729 min
Sharp Strategies Sweet SuccessPPC for Law Firms ft. Ghulam NabiIn this episode, I talk with Ghulam Nabi from Hennessy Digital about the nuances of managing PPC campaigns for law firms. We discuss differences in costs, common mistakes, the importance of keyword research, and strategies for achieving better results with Google Ads.2025-01-3143 min
Sharp Strategies Sweet SuccessThrowing Out The Rulebook ft. Jason EpsteinThs week, I interview Jason Epstein from Premier Law Group. We discuss breaking traditional legal practices, the importance of personal authenticity in marketing, and the unique approach of having attorneys handle all intake calls at Jason's firm.2025-01-2437 min
Sharp Strategies Sweet SuccessMastering Marketing Messaging ft. Kia ArianThis week, I interview Kia Arian about her journey with Zine Marketing, the evolution of marketing, and the importance of strong messaging. We discuss the challenges of lead generation, the significance of authentic brand development, and the impact of community engagement on marketing.2025-01-1740 min
Sharp Strategies Sweet SuccessHow to Break Into Spanish Marketing ft. Liel LevyThis week, I interview Liel Levy from Nanato Media. We discuss Liel's journey into legal marketing, the importance of understanding cultural differences within the Latino community, and the common mistakes law firms make when targeting this market.2025-01-1035 min
Sharp Strategies Sweet SuccessLSA Deep Dive ft. Thomas GlasgowThis week we talk to Thomas Glasgow, legal LSA expert and owner of 1122 Marketing. We delve into the ever-changing world of Local Service Ads and strategies for staying ahead of it as a law firm. This includes discussing the importance of focusing on cost per case signed, and how LSAs' role in providing valuable leads compares to traditional PPC campaigns.2024-12-2337 min
Sharp Strategies Sweet SuccessLegal Marketing with Authenticity ft. Grace ClarkIn this episode, Tifiny interviews Grace Clark, the marketing director at Donahoe Kearney law firm. Grace shares her career journey, emphasizing the importance of being authentic and relatable in marketing, and discusses her holistic approach to community outreach and organic content creation in a competitive legal market.2024-12-1326 min
The Results-Driven Life by Design PodcastFrom Fiction to Fractional CMO: Tifiny Swedensky's Legal Marketing JourneyTifiny Swedensky, founder and CEO of Sharp Cookie, shares her inspiring journey from aspiring writer to a leading legal marketing entrepreneur. In this episode, Tifiny discusses her innovative approach to marketing, the launch of her Marketing Director Mastermind program, and how she’s revolutionizing the role of fractional CMOs for law firms. With insights on persistence, adaptability, and building sustainable in-house marketing teams, Tifiny offers actionable advice for professionals looking to elevate their marketing strategies. Plus, hear her personal growth story and a sneak peek into her upcoming books. Don't miss this compelling conversation!
2024-12-1151 min
Sharp Strategies Sweet SuccessHow Marketing has Evolved ft. Brian GlassThis week we talk with Brian Glass, an attorney and coach, about the evolution of marketing strategies in the legal field, leadership techniques, and balancing professional and personal life. Learn how quick, efficient client intake processes and strategic personal development can drive success in both business and life.2024-12-0627 min
Sharp Strategies Sweet SuccessFrom the Lens of Two Fractional CMO’s ft. Ron Latz In this episode, Tifiny interviews Ron Latz, a legal marketing strategist and fractional CMO. They discuss the evolution of legal marketing, challenges in hiring marketing professionals, and common mistakes firms make.2024-11-2735 min
Sharp Strategies Sweet SuccessMarketing Strategies and Life Management ft. Cassidy LewisIn this episode, Tifiny interviews Cassidy Lewis from Cooper & Hurley. Cassidy shares insights on balancing work and personal life, marketing strategies at Cooper Hurley, and Cassidy's new project, the CMO Academy, which aims to coach marketing leaders. 2024-11-2227 min
Sharp Strategies Sweet SuccessOur First Guest ft. Kelly RoedemaThis week, have have our first every guest on the podcast, Kelly Roedema! I interviewed Kelly about her start in legal marketing, how their firm runs, and tips she has for other legal marketers. 2024-11-1531 min
Overruled with Scott VicknairElevate Your Marketing Efforts with Tifiny Swedensky of Sharp CookieSend us a textMany business owners hesitate to invest in marketing because they lack a clear understanding of the numbers, such as cost per acquisition and customer lifetime value. But what if you looked at marketing like an investment, one that can yield significant returns if approached strategically?That’s why we wanted to sit down with Tifiny Swedensky, the CEO of Sharp Cookie. She serves as a Fractional CMO for law firms (ours included) and small businesses to help them achieve their growth potential. This discussion is particularly beneficial for law firms that ar...2024-10-3122 min
Sharp Strategies Sweet SuccessNavigating Short-Form ContentIn this weeks episode, Tifiny & Kristine delve into various aspects of TikTok and other social video platforms. They discuss the significance of authentic videos, and the role of algorithms in user experiences.2024-10-281h 08
Sharp Strategies Sweet Success3 Takeaways From The GLM SummitThis week, Tifiny does a solo episode where she talks about her 3 takeaways/lessons she took from her recent trip to the 2024 Great Legal Marketing Summit. 2024-10-1515 min
Experts SpeakTake a Bite out of the Marketing Cookie with Tifiny SwedenskyTifiny Swedensky helps lawyers increase the number of cases they earn. As a fractional chief marketing officer, she and her team at Sharp Cookie are great at marketing for legal firms. She has a long background in the industry, is a mastermind for marketing directors, and has proven systems and results for attorneys. If you're an attorney, you need to listen to this interview and then reach out to Tifiny to see how she can help you take a bite out of the marketing cookie. Learn more about Tifiny at her website.
2024-10-0917 min
Sharp Strategies Sweet SuccessFact or FalseIn this week's episode, Tifiny and Kristine play a game of "Fact or False" where Kristine has to guess whether these commonly asked legal marketing statements. 2024-09-301h 19
Sharp Strategies Sweet SuccessGuess the BenchmarkThis week, Tifiny and Kristine play another game called "Guess the Benchmark" where Kristine has to guess the averages and goals of different law firm marketing metrics. 2024-09-161h 02
Sharp Strategies Sweet SuccessMarketing Is ManipulationTifiny and Kristine talk about different marketing strategies, how they work, and marketing is in essence...manipulation. 2024-09-1150 min
Sharp Strategies Sweet SuccessCan You Guess The Fake Taglines?Tifiny and Kristine play a game this week, where Kristine tries to guess wether the tagline for a law firm is real or made up. Do you think you can guess correctly?2024-09-0347 min
Sharp Strategies Sweet SuccessWhy it could be a good idea to get a marketing auditTifiny and Kristine talk about marketing audits: what they are, how it works, and why they might be beneficial for a law firm. Along with answering commonly asked questions how to boost your marketing efforts. 2024-08-261h 08
Sharp Strategies Sweet SuccessWhat should a law firm marketing department look like?Tifiny tries out a first draft of her Great Legal Marketing BootCamp presentation on building a law firm marketing department! Visit her website to join her newsletter and request her slide deck!2024-08-0542 min
Sharp Strategies Sweet SuccessFive (or Six) Essential Lessons for Legal MarketersTifiny shares the essential lesson's she's learned as a legal marketer and how law firms can use these to make their marketing more effective (and easier to implement!)2024-07-3056 min
Sharp Strategies Sweet SuccessSocial Media Strategies for Law FirmsTifiny and Kristine discuss social media marketing and discuss how Tifiny's company helps law firms grow their social media presence.2024-07-231h 15
Sharp Strategies Sweet SuccessHow to get a legal marketing job and keep itTifiny and Kristine discuss their experiences starting in business and marketing and how someone who is interested in marketing can find a good business where they can start and grow their career.2024-07-1536 min
Sharp Strategies Sweet SuccessHiring Marketers & Building a Marketing DepartmentIf you want to grow your law firm, you need to build a marketing team. Here are our best tips for finding marketers, and the skills you should look for.2024-07-0859 min
Sharp Strategies Sweet SuccessTips for Lawyers to Get More Cases from Google BusinessThis one is a Tifiny-solo episode where she discusses tips for improving your Google Business ranking.2024-06-2531 min
Sharp Strategies Sweet SuccessWhat the hell does Tifiny do anyway?!Kristine asks Tifiny about what she does for law firm and they share strategies on managing, lie detection, and finding your marketing niche.2024-06-1147 min
Sharp Strategies Sweet SuccessCoaching law firm intake teams on how to get reviewsIf you want to get a ton of reviews for your law firm, you need to get your intake teams trained on customer service and how to make "the big ask."2024-06-0544 min
Sharp Strategies Sweet SuccessLocal Service Ads for Attorneys and Referral StrategiesIntroducing the Sharp Marketing Podcast! Meet Tifiny and Kristine, and also we talk referral strategies and Google Local Service Ads!2024-05-2854 minLife Beyond the BriefsThe Art of Online Persuasion: Converting Browsers into Clients for Your Law Firm with Tifiny SwedenskyUnlock the potential of retargeting strategies with marketing guru Tifiny Swedensky, who joins us to shed light on how law firms can keep their brand in constant view of prospective clients. Tifiny, leveraging her deep experience from Ben Glass Law and now at Sharp Cookie Dev, navigates us away from the pitfalls of a rigid content calendar to the dynamic world of Facebook and Instagram campaigns. Listen in as we traverse the landscape of digital touchpoints and learn how ease of setup and strategic thinking can transform your firm’s visibility and client engagement.SNAG YOUR SPOT in...2024-01-1627 min
The Renegade Lawyer PodcastSpecial Edition Summit Preview: Tifiny Swedensky - Marketing FasterWouldn't you love to crack the code to effective law firm marketing? You're in luck as we sit down with Tifiny Swedensky, owner of Sharp Cookie, who has been trailblazing this path with her fractional CMO services to five law firms. Tiffany peels back the curtain to reveal her journey, talking about the importance of time, the right people, and tools. She also shares the vital skill of balancing time, money, and people to ensure the success of your marketing projects.This episode also takes an exciting turn as Tifiny delves into the intricacies of relaunching websites...2023-08-2417 min