Shows
Sharp Strategies Sweet Success#78 – SEO Metrics That Actually Matter for Law Firms with Gyi TsakalakisIn this episode of Sharp Strategies Sweet Sucess, I’m joined by Gyi Tsakalakis of Attorneys, Inc. (and the voice behind Legal Marketing Lunch Hour) to talk about what law firms should actually be paying attention to in SEO right now. We start with a question I hear all the time from multi-location firms: should each Google Business Profile link to the homepage, or to a dedicated location page? Gyi’s take is refreshingly practical—location pages are usually the better starting point for relevance, but you still need to test because authority, competition, and site structure can change the ou...
2026-03-0639 min
They Don't Teach This in Law SchoolHow to Adapt Your Law Firm’s Marketing to a Rapidly Changing Economy with Tifiny SwedenskySend a textTifiny Swedensky, owner of Smart Cookie, LLC, helps law firm owners and in-house marketing teams stay effective when the market shifts, platforms change, and the economy refuses to sit still.As a fractional CMO and coach to marketing directors, Tifiny has a front-row seat to what is working right now, what is fading fast, and how firms can build marketing systems that do not break the moment conditions change.This week, Charley and Tifiny unpack how to adapt your law firm’s marketing to a rapidly changing economy by focusing on...
2026-03-0336 min
Sharp Strategies Sweet Success#77 – Referral Marketing Systems for Law Firms with Delisi FridayWhat if some of your best referral opportunities are already calling your office, but you’re treating them like dead ends? In this episode of Sharp Strategies Sweet Success, I’m joined by Delisi Friday, founder of First Call Friday, to break down a practical, relationship-first approach to referral marketing. With two decades in the legal industry—starting on intake at her father’s firm—Delisi shares how law firms can turn rejected leads into warm referral relationships, follow up in ways that generate Google reviews, and build systems that actually nurture former clients instead of forgetting them. We also talk...
2026-02-2733 min
Sharp Strategies Sweet Success#76 - Authentic TikTok Marketing for Law Firms with Joshua HodgesWhat does it look like when a law firm grows because people actually feel like they know you, before they ever need a lawyer? In this episode of Sharp Strategies Sweet Success, I’m joined by Joshua Hodges of The Hometown Lawyer, a personal injury firm based in Southwest Ohio, to break down how he built a recognizable brand on TikTok without relying on scripted legal lectures or a rigid content calendar. Josh shares how his approach evolved from “trying to sound like a serious attorney” to making content that reflects who he is: a working-class background, deep roots in his...
2026-02-2033 min
Sharp Strategies Sweet SuccessCAN-SPAM | The Real Rules Regarding Marketing OutreachEmail marketing is one of the most misunderstood areas of legal marketing.In this live session, we take a look at what the federal rules actually say about commercial email and marketing outreach. Instead of relying on assumptions or industry folklore, we review the official FTC guidance and explain how it applies in practice to law firms.The discussion centers on a simple but important distinction. There is a difference between what the law requires, what email platforms prefer, and what makes for effective marketing. Those three standards are often lumped together, leading firms to...
2026-02-2023 min
Sharp Strategies Sweet SuccessFebruary 2026 Sharp Marketing Mastermind | List Building for Referral GrowthThis is a free preview of a paid episode. To hear more, visit sharpcookiedev.substack.comIn our February 2026 Sharp Marketing Mastermind meeting, we discussed list building as a long-term driver of community marketing and referral growth. Instead of treating list building like a one-time funnel tactic, we reframed it as relationship-building at scale—collecting the right contacts and consistently nurturing them with content that feels real and relevant. Done well, this helps law firms stay top-of-mind and generate more referrals from past leads, clients, attorneys, and local partners.In this meeting, we discussed:...
2026-02-1910 min
Sharp Strategies Sweet SuccessFirst Live! Understanding Domain Ratings and Authority ScoresThis is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
2026-02-1310 min
Sharp Strategies Sweet Success#75 - Fractional CMO Reality Check for Law Firms with Jason WilliamsWhat really changes when you leave an in-house law firm role and go fractional? In this episode of Sharp Strategies Sweet Success, I sit down with Jason Williams, former marketing director at Miley Law Group, to reflect on what it’s like to spend over a decade building marketing systems inside one firm, and how different it feels to suddenly work with firms at every level of marketing maturity. We dig into the gap that shows up fast when you move from larger firms to solos and small practices: jumping to advanced tactics before the basics are in place. Fr...
2026-02-1336 min
Sharp Strategies Sweet Success#74 - The Episode With CharleyCharley Mann introduced me to the world of legal marketing, and I pay it forward by having him be a guest on the show! We fall back into our old ways of talking about everything except marketing (or are we discussing marketing the whole time!?), and debating the finer points of our favorite TV shows. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
2026-02-061h 13
Sharp Strategies Sweet Success#73 - Winning SEO & Review Strategies for Law Firms in 2026 with Julia HenselIn this episode of Sharp Strategies Sweet Success, I chat with Julia Hensel, who leads both Lexigate (a legal SEO agency) and RepSpert (a review removal company), about the evolving world of search and reputation for law firms. We talk about how firms can show up in both Google and AI tools like ChatGPT by doubling down on localized content, branded mentions, and directory consistency. Julia explains why the old-school SEO basics still matter—and how strategies like “linkless” branded mentions and AI-friendly site structure are shaping the next era of legal marketing. We also dig into the review side o...
2026-01-3032 min
Legal CurrentsBuilding Scalable Law Firm Marketing SystemsIn this episode of Legal Currents, host Will McCreight sits down with Tifiny Swedensky, Founder and CEO of Sharp Cookie, fractional CMO for law firms, podcast host, and legal marketing strategist.Tifiny shares her unconventional path into legal marketing, starting with self-taught web development and evolving into a data-driven approach to law firm growth. Together, Will and Tifiny unpack what most firms get wrong about marketing, why systems and intake matter more than tactics, and how referral marketing continues to outperform expensive paid channels.They explore the balance between process-driven marketing and outcome-based goals, why...
2026-01-2848 min
Sharp Strategies Sweet SuccessMy Recap of the AI for PI Expo | My First Event of January 2026This is a free preview of a paid episode. To hear more, visit sharpcookiedev.substack.comI was very honored when Ken Hardison asked me to speak at PILMMA’s AI for PI Expo. I had a great time at the event, and I’d love to share what I learned and which tools the attorneys should check out.When Ken asked me to speak, I already knew how I would frame and focus my presentation. I knew that any AI event would feature plenty of vendors selling their AI solutions and plenty of law firm...
2026-01-2605 min
Sharp Strategies Sweet Success#72 - Building a Referral-Driven Law Practice in the AI Era with Robert HartmannIn this episode of Sharp Strategies Sweet Success, I’m joined by Robert Hartmann, a California criminal defense attorney and soon-to-be author of Making It Rain: The Art of Building a Successful Law Firm. We unpack what most law schools and firms never teach: how to actually get clients. Robert shares how getting laid off early in his career forced him to build a practice from scratch. Relationships, not advertising, kept it thriving for decades. We talk about why empathy is his number one marketing strategy, why young attorneys should stop fearing solo practice, and how AI is...
2026-01-2335 min
Sharp Strategies Sweet SuccessJanuary Sharp Marketing Mastermind | Google Ads & Local Service AdsThis is a free preview of a paid episode. To hear more, visit sharpcookiedev.substack.comIn our January Sharp Marketing Mastermind meeting, we focused on how law firms can improve performance and accountability across Google Ads and Local Service Ads. We were joined by Thomas Glasgow of 1122 Marketing, who shared deep insights into how Local Service Ads actually work and what Google prioritizes today. Together, we covered where firms commonly lose money and how better intake handling and tracking directly impact results.In this meeting, we discussed:* How Local Service Ads differ...
2026-01-1410 min
Sharp Strategies Sweet Success#71 - Why Law Firm SEO Still Works—If You’re Tracking the Right Things with Will McCreightIn this episode of Sharp Strategies Sweet Success, I’m joined by Will McCreight of Blue Shark Digital to break down what law firm SEO actually looks like in 2026—and why it still matters. Will explains why “unqualified leads” are often a sign that your SEO is gaining traction, not failing. But to make that visibility useful, firms need better tracking—moving beyond the generic “organic” label to identify which sources (Google Business, directories, AI search) are truly delivering. We also dig into legal directories: which ones might be worth paying for, how to evaluate their real impact, and why they’re be...
2026-01-0939 min
Sharp Strategies Sweet Success#70 - Planning Law Firm Marketing for 2026 Without Chasing the AI Hype with Conrad SaamIn this end-of-year episode of Sharp Strategies Sweet Success, I’m joined by Conrad Saam of Mockingbird for a wide-ranging conversation about what law firms should actually be planning for in 2026. We dig into why the industry’s obsession with AI rankings risks pulling attention away from fundamentals that still drive real case volume, and how firms should think more strategically about choosing the right marketing “chess pieces” instead of trying to play every channel. Conrad breaks down why LSAs, intake performance, location strategy, and operational discipline matter more than ever as larger firms expand into smaller markets, and how comp...
2025-12-2634 min
Sharp Strategies Sweet Success#69 - How Law Firm Culture Shapes Marketing Success with Adam RossenIn this episode of Sharp Strategies Sweet Success I'm joined by Adam Rossen, who opens up about a year that tested everything — leadership, culture, and the systems behind a multimillion-dollar law firm. After losing team members, facing resistance to change, and stepping back into legal work for the first time in four years, Adam shares why he dismantled attorney-led sales, rewired his intake process, and began building a team around accountability and role clarity. We talk about how EOS fits into that evolution, where it falls short, and what it really takes to shift from personality-driven to process-driven growth. If...
2025-12-1938 min
Sharp Strategies Sweet Success#68 - Why Law Firm Growth Starts with Brand (Not Just Lead Generation)In this episode of Sharp Strategies Sweet Success, Kevin Daisey, co‑founder of Array Digital, joins me to unpack why digital PR, SEO, reviews, and PPC only work when your law firm is committed to brand consistency. We talked about why digital PR is becoming a smarter, more brand-aligned replacement for link buying, and how the best firms build processes that make five-star reviews feel personal, not transactional. We also got into PPC myths (including why Performance Max is usually a red flag) and the power of pairing lead generation with genuine brand familiarity. Tune in if you’re in t...
2025-12-1239 min
Sharp Strategies Sweet SuccessDecember 2025 - Building a Review Machine: The Systems, Scripts, and Psychology That Increase Law Firm ReviewsThis is a free preview of a paid episode. To hear more, visit sharpcookiedev.substack.comIn our December Sharp Marketing Mastermind meeting, we discussed how to build a review system that actually supports your law firm’s growth in a consistent, predictable way. Reviews help with social proof, visibility in search, authority in the market, and the quality of leads who decide to contact your firm. We walked through where reviews should live, how to get more of them without feeling awkward, and how to turn them into a marketing asset instead of something yo...
2025-12-1010 min
Sharp Strategies Sweet Success#67 - Protecting Law Firms from Cyber-Attacks and Integrating them with AIIn this episode of Sharp Strategies Sweet Success, I chat with Kellam Parks from Parks Zeigler, a tech-savvy attorney with advanced knowledge in cybersecurity and data privacy. We talk the realities of modern hacking, dispelling common myths and revealing how automated bots and AI are the new frontlines in cyber threats. Kellam shares his journey from personal injury law to managing a multifaceted firm with 13 practice areas across two states. We explore practical cybersecurity measures for businesses, from data breach avoidance plans to incident response strategies. The conversation also covers the transformative power of AI in legal practice, touching...
2025-12-0533 min
Sharp Strategies Sweet Success#66 - Mastering Legal Marketing with Olivia BradburyIn this episode of Sharp Strategies Sweet Success, I talk with Olivia Bradbury, a fractional CMO with over 10 years of experience in legal marketing. Olivia shares her unique journey from skincare marketing to becoming a key marketing player for multiple law firms in Norfolk, Virginia. We delve into why consistency and authentic writing are critical in today’s AI-saturated content world. Olivia discusses the challenges and perks of legal marketing, the effectiveness of print newsletters, and how AI can and cannot replace the human touch in content creation. She also shares insights on working with intake teams and the st...
2025-11-2832 min
Sharp Strategies Sweet Success#65 - Optimizing Lawyer Efficiency: AI in the Legal Industry - A Conversation with Katie CarlsonIn this episode of Sharp Strategies, Sweet Success, I chat with Katie Carlson, Director of Marketing at Faster Outcomes. Join us as Katie shares her journey from power sports marketing to the legal space and discusses how AI is transforming the legal industry. We delve into the benefits and limitations of AI tools, particularly for small and large law firms, and explore the importance of integrating technology while maintaining a human touch. Katie also discusses the challenges and opportunities in legal marketing and the role of AI in streamlining repetitive tasks for lawyers. Tune in to gain insights on...
2025-11-2136 min
Sharp Strategies Sweet SuccessCreating High-Impact Marketing Systems for 2026—November 2025 Sharp Marketing MastermindThis is a free preview of a paid episode. To hear more, visit sharpcookiedev.substack.comIn our November Sharp Marketing Mastermind meeting, we discussed 2026 marketing plans for law firms and why shifting from one-off ‘ideas’ to repeatable systems matters. We looked at how systems create follow-through, make budgets and staffing realistic, and align with what attorneys actually value—clear paths to cases. We also talked about planning quarterly, theming the year, and prioritizing work that directly improves lead flow and case quality.”In this meeting, we discussed:* Why to frame 2026 around systems, not stan...
2025-11-2010 min
Sharp Strategies Sweet Success#64 - Navigating the Legal Landscape: A Chat with James Abrenio | Business, AI & PoliticsIn this episode of Sharp Strategies, Sweet Success, I sit down with James Abrenio, a passionate attorney and former public defender, to discuss the realities of running a small law firm in Northern Virginia. We explore the intricacies of balancing personal injury and criminal defense cases, the impact of AI and politics on the legal industry, and the importance of maintaining a lifestyle business. James also shares his insights on effective marketing strategies, the role of AI in legal research, and the significance of staying focused and intentional in business. Tune in for a deep dive into the life...
2025-10-3137 min
Sharp Strategies Sweet Success#63 - Inside Mass Media Marketing for PI Firms with Trudy EmlawIn this episode of Sharp Strategy, Sweet Success, I sit down with Trudy Emlaw, a fellow Chief Marketing Officer, to talk about how traditional media, digital content, and brand strategy all come together to drive serious results. Trudy shares lessons from managing multi-million dollar budgets, collaborating with creative agencies, and leading marketing through massive growth. Whether you’re a CMO, marketing manager, or law firm owner, this one’s packed with real tactics and takeaways you can use. Tune in to learn strategies for smarter media buying, building a brand that stands out in any market, and how to blen...
2025-10-2025 min
Sharp Strategies Sweet Success#62 - Neuromarketing for Law Firms with Olha Bodnar of Ethos LeadsIn this episode of Sharp Strategy, Sweet Success, I’m joined by Olha Bodnar, founder of Ethos Leads, to break down how neuromarketing can help law firms ethically attract and convert more clients. We explore how the human brain really makes decisions, and why facts and credentials often come after emotion and gut instinct. Whether you’re a solo attorney, law firm owner, or legal marketer, this conversation will change the way you think about messaging and design. Stop guessing what works. Tune in to start applying science-backed strategies that connect. This is a public episode. If y...
2025-10-1035 min
Sharp Strategies Sweet Success#61 - Mastering Mindset & Business Alignment Insights with Kayleigh KennedyIn this episode of Sharp Strategies, Sweet Success, I chat with Kayleigh Kennedy from Limitless Coaching. We delve into the importance of energy management, business alignment, and the power of mindset in achieving business success. Kayleigh shares her journey from a corporate PR background to becoming a business and mindset coach, helping entrepreneurs, including lawyers, realign their values and avoid burnout. We discuss the significance of overcoming subconscious programming, making intentional decisions, and fostering authenticity in business. As a special bonus, Kayleigh is offering all listeners a coupon code SHARPCOOKIE10 for 10% off her course. Tune in to learn strategies...
2025-10-0330 min
The Happy Lawyer PodcastLaw Firm Marketing That Works with Tifiny Swedensky, CEO of Sharp CookieMarketing a law firm isn’t the same as marketing any other business. The rules are different, the timelines are longer, and the strategies that work in retail or tech often flop in law. That’s why Catherine invited Tifiny Swedensky, CEO of Sharp Cookie, onto The Happy Lawyer Podcast.Sharp Cookie specializes in helping law firms cut through the noise and get real results. In this conversation, Tifiny shares her no-nonsense approach to building visibility, attracting the right clients, and investing in marketing with confidence.Whether you are a solo lawy...
2025-10-0153 min
Sharp Strategies Sweet Success#60 - Building a Legal Marketing Strategy with Zarina HernandezIn this episode of Sharp Strategies, Sweet Success, I chat with Zarina Hernandez, a criminal defense attorney in Orlando, Florida. Join us as Zarina takes us through her journey of establishing her law firm, starting from zero marketing efforts to actively engaging in social media and networking. We explore the importance of community presence, the challenges of creating engaging content, and the value of attending networking events. Tune in to gain practical insights into legal marketing and the benefits of consistent engagement both online and offline. This is a public episode. If you'd like to discuss...
2025-09-2642 min
Sharp Strategies Sweet Success#59 - Navigating Spanish Legal Marketing in Personal Injury Law with Len SpadaIn this episode of Sharp Strategy Sweet Success, I sit down with Len Spada of Spada Law Group to uncover his strategic approach to legal marketing in the Hispanic community. Len shares his journey of evolving his law firm into a 100% plaintiff's personal injury firm with a significant focus on Spanish-speaking clients. Discover how Spada Law Group utilizes radio advertising, Spanish SEO, and community engagement to dominate their market. Len also discusses the critical role of print marketing in client retention and the importance of mentorship in the legal field. Tune in to gain valuable insights from a seasoned...
2025-09-1933 min
Sharp Strategies Sweet Success#58 - Inside Legal Marketing with Matthew Konecky: Newsletters, SEO, and YouTube StrategiesIn this episode of Sharp Strategies Sweet Success, I chat with Matthew Konecky, a personal injury, DUI, and criminal defense attorney in Florida. Join us as Matthew shares his insights on internal marketing strategies, including maintaining an extensive mailing list, leveraging both email and print newsletters, and turning personal stories into powerful engagement tools. We also dive into the challenges of marketing in the legal field, the importance of delegating tasks to specialists, and the impact of video content on platforms like YouTube. Tune in to learn how a balanced approach to marketing can help build and sustain a...
2025-09-1237 min
Sharp Strategies Sweet Success#57 - Mastering Marketing Systems & Operations with Cassidy LewisIn this episode of Sharp Strategies Sweet Success, I chat with Cassidy Lewis, Chief Marketing Officer at Cooper Hurley Injury Lawyers. Cassidy shares her extensive experience in legal marketing, discussing the critical need for marketing systems and operations to scale effectively. We delve into the importance of balancing creative work with operational tasks, the challenges marketers face in law firms, and the value of project management. Cassidy also provides insights into managing vendor relationships, planning marketing strategies, and the nuances of referral marketing programs. Tune in for actionable advice on navigating the dynamic world of legal marketing.
2025-09-0544 min
Sharp Strategies Sweet Success#56 - How to Master LinkedIn: Specificity, Hooks, and High-Quality Referrals with Tony AlbrechtIn this episode of Sharp Strategies Sweet Success, I chat with Tony Albrecht of Contender, a lawyer turned LinkedIn expert. Tony shares his journey from practicing law in Missouri, Illinois, and Guam to mastering LinkedIn as a marketing tool. We dive deep into the art of crafting compelling hooks, the importance of specificity in posts, and the unexpected success of leveraging LinkedIn for professional growth. Tony also discusses the role of GPT in content creation and the long-term benefits of writing quality content. Tune in to learn actionable strategies for building a magnetic online presence and attracting high-quality referrals.
2025-08-2936 min
Sharp Strategies Sweet Success#55 - Scaling Up: A Law Firm's Guide to Growth and Capacity Building ft Brandon OsterbindIn this episode of Sharp Strategies Sweet Success, I sit down with Brandon Osterbind, co-founder of Osterbind Law in Lynchburg, Virginia. Brandon and I discuss how he and his wife Kelly manage their law practice while raising four kids. We dive into their unique referral-based marketing strategies, the journey of building capacity to handle more cases, and the challenges of scaling up a legal practice. We also explore the impact of personal injury cases on the firm's growth and the effectiveness of newsletters and direct mailing in solidifying relationships with referring attorneys. Brandon shares his insights on hiring a...
2025-08-2230 min
Sharp Strategies Sweet Success#54 - How to Use Google Business & Lead Docket for Law Firm Growth Ft. Lauren HillIn this episode of Sharp Strategies Sweet Success, I chat with Lauren Hill, Marketing Director at Ben Glass Law. Join us as Lauren delves into her journey in legal marketing, starting from her PPC background to her current role. She shares invaluable insights on the nuances of marketing for personal injury versus ERISA disability, and the creative strategies involved in growing a law firm. We explore the importance of referral relationships, Google My Business, and the benefits of using Lead Docket for data-driven decision-making. Lauren also discusses the effectiveness of print marketing in building chiropractor relationships and her experience...
2025-08-1535 min
Sharp Strategies Sweet Success#53 - Building a Personal Brand through Social Media in the Legal Industry with Hunter GarnettIn this episode, I'm joined by Hunter Garnett, a personal injury lawyer from Huntsville, Alabama. We discuss the power and strategy behind using social media platforms like Facebook, TikTok, and LinkedIn to build a personal brand and generate referrals. Hunter shares his insights on maintaining community engagement, nurturing referral relationships, and using organic content to stay top of mind. We also touch on the challenges and benefits of using virtual assistants and the importance of authentic, quality content. If you're looking to enhance your firm's marketing strategy with a personal touch, this episode is for you. ...
2025-08-0831 min
Sharp Strategies Sweet Success#52 - Before You Fire Your Marketing Person, Listen to ThisBefore you clean house in your marketing department, hit play. In this solo episode of Sharp Strategies, Sweet Success, fractional CMO Tifiny Swedensky breaks down why so many law firm marketing teams struggle to deliver results—and why the problem might not be the person you hired, but the role you’ve put them in.Whether you’ve got a solo marketing coordinator or a lean in-house team, this episode will help you understand how to structure your department for better outcomes without hiring a full-time CMO or pouring more money into underperforming campaigns.Tifiny shares hard-earned insights from years...
2025-08-0155 min
Sharp Strategies Sweet Success#51 - Grow Your Law Firm: LinkedIn & Local Ads with Rory SafirIn this episode of Sharp Strategies, Sweet Success, I have a fascinating conversation with Rory Safir, an accomplished DUI defense attorney in Florida. We dive deep into his unconventional yet effective approach to LinkedIn marketing, emphasizing authentic engagement over rigid strategies. Rory shares his successes with Google local service ads and direct mail campaigns, providing valuable insights for criminal defense attorneys looking to generate leads and grow their practices. We also explore Rory's advanced certifications and expertise in forensic science, which add significant value to his DUI defense services. Follow along to learn how specialized marketing and continued education...
2025-07-2536 min
Sharp Strategies Sweet Success#50 - Strategic Growth: Leveraging YouTube, AI & VAs in Your Law Practice with Andrew AyersIn this episode, I'm joined by Andrew Ayers, an esteemed attorney with a focus on estate planning and small business transactions, to discuss innovative legal marketing strategies. Andrew shares valuable insights on handling weird comments on social media, engaging clients through a YouTube channel, and the nuances of working with small business legal documents. He emphasizes the importance of legal preparedness for business owners and how his team uses various AI tools for efficiency. We also delve into his approach to generating and nurturing referrals, managing his team, and the benefits of AI in streamlining office tasks. Follow Sharp...
2025-07-1836 min
Sharp Strategies Sweet Success#49 - Law Firm Marketing Unpacked: Ads, Reviews, SEO & Viral TikTok with Michele FeilmeierIn this episode, I'm joined by Michele Feilmeier, Marketing Director at Steffens Law Firm in Nebraska. Michele shares her recent success with a Facebook and Instagram campaign promoting a free ebook, revealing how they've acquired 20 leads in just two weeks. We discuss the intricacies of legal marketing, Michele's transition from healthcare to law, and the importance of handling paid ads and reviews in-house. Michele also gives insights into engaging content creation on TikTok and the significant impact of local service ads (LSAs). Tune in to hear about practical strategies to boost your law firm's marketing efforts. ...
2025-07-1128 min
Sharp Strategies Sweet Success#48 - Boosting Your Law Firm: Client Reviews, Local SEO, and Community Engagement with Megan GrothmanIn this episode, I'm pleased to be joined by Megan Grothman from Rankings.io. Megan shares her insights on how law firms can thrive in the competitive landscape of digital marketing, particularly with the aid of AI and SEO. We explore the importance of client reviews, local optimization, and community engagement. Megan explains how new technologies and strategies can level the playing field for smaller firms and underlines the significance of a client-first culture in obtaining reviews. We also discuss the shifting trends in communication preferences, from email to texting, and how law firms can adapt to these changes f...
2025-07-0435 min
Sharp Strategies Sweet Success#47 - Law Firm Marketing Secrets: Local SEO, AI & Google Ads with Seth Price In this episode, I am pleased to be joined by Seth Price of Price Benowitz and BluShark Digital. Seth shares his insights on the evolving landscape of law firm marketing, the importance of local search, and the challenges of maintaining a competitive edge in SEO. We delve into the impact of AI on search traffic, the nuances of online reviews, and the strategic use of Google Ads. Seth also discusses the significance of effective intake management and offers advice on leveraging social media authentically. If you're looking to elevate your law firm's marketing strategy, Follow Sharp Cookie for more marketing...
2025-06-2731 min
Sharp Strategies Sweet Success#46 - Why People Buy YOU (Not What You Do) - Marketing Secrets with Michael DelonIn this episode, I talk with Michael DeLong, owner of Paperback Experts. Michael shares his marketing philosophy that people buy who you are more than what you do, and explains how he helps attorneys and business owners bring their personal stories to life through unique books. Michael provides a three-and-a-half-minute bio covering his journey from marketing in radio to creating his own marketing consulting firm. We discuss the importance of personal branding, establishing trust, and leveraging one's story in marketing. Follow Sharp Cookie to get actionable tips on how to make your marketing efforts more effective by telling your...
2025-06-2033 min
Sharp Strategies Sweet Success#45 - "Google Maps is Your #1 Tool": Law Firm SEO & AI Tips with Jay BerkowitzIn this episode of Sharp Strategy Sweet Success, I'm thrilled to be joined by Jay Berkowitz from 10 Golden Rules. Jay shares his journey from working with big brands like McDonald's and Coca-Cola to leading a pioneering SEO and digital marketing company. We dive into the evolution of SEO, the importance of Google Maps, and cutting-edge AI strategies for legal practices. Jay also offers insights on optimizing for AI-generated search results and the crucial aspects of attracting, converting, and maintaining leads in the competitive landscape of digital marketing for law firms. Follow Sharp Cookie to explore these advancements and elevate...
2025-06-1332 min
Sharp Strategies Sweet Success#44 - Re-think Marketing Strategies for Law Firms with Nicole Rego In this episode I'm pleased to be joined by Nicole Rego, Marketing Director of Monteforte Law in Boston. Nicole shares her innovative and creative marketing strategies, such as personalized referral projects and leveraging social media for engagement. Learn about Nicole's journey into legal marketing, the importance of creativity in estate planning, and effective tools to enhance client experience. Follow Sharp Strategy Sweet Success for insights on successful legal practice marketing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
2025-06-0639 min
Sharp Strategies Sweet Success#43 - How One Marketer Manages the Personal Brand of 37 AttorneysIn this episode, I’m pleased to have Ashley Steinberger, marketing and business development manager at Cuddy & Feder LLP, on the podcast. Ashley shares her experience as a solo marketer handling personal branding strategies for a regional full-service real estate firm with 37 attorneys in White Plains, NY. We discuss rebranding of the firm, building personal brands for attorneys, and leveraging LinkedIn for business development. Ashley also talks about the challenges of managing marketing tasks as a solo marketer for such a large firm. This is a public episode. If you'd like to discuss this with other su...
2025-05-3029 min
Sharp Strategies Sweet Success#42 - Hiring Your First Marketer: Essential Tips for Law FirmsIn this Episode I delve into the critical stage of hiring a marketer for law firms, especially small firms on a growth trajectory. Discover why a dedicated marketer is essential for your firm's growth, what roles and responsibilities they should handle, and the key qualities to look for in an ideal candidate. Learn about the importance of finding someone who can create, not just manage, and why technical aptitude and entrepreneurial spirit are valuable traits. If you're considering hiring a marketer or want to refine your current marketing team, this episode is a must-watch. Book a consult with me...
2025-05-2327 min
Sharp Strategies Sweet Success#41 - The Future of Digital Marketing with Amy MayIn this episode, I'm pleased to be joined by Amy May from May Media. Amy shares her expertise in digital marketing for law firms, focusing on the evolving complexities of SEO, video content, AI in marketing, and project management solutions. Learn about Amy's innovative strategies and tools to enhance your firm's digital presence. Follow Sharp Cookie to get tips on implementing these advancements for a successful legal practice. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
2025-05-1643 min
Life Beyond the BriefsFired After Asking for a Raise? Now She Runs Law Firm Marketing Departments NationwideTifiny Swedensky shares her expertise as a fractional CMO for law firms, revealing the essential roles, strategies, and metrics needed to build an effective marketing department that consistently delivers results.• The six key roles every growing law firm marketing department needs• Why having a dedicated intake manager is critical for converting leads• How to structure a smaller four-person marketing team for maximum effectiveness• The importance of consistent weekly marketing tasks like social posts, newsletters, and content• Why output beats perfection in legal marketing• How to properly allocate your marketing team's time (50% routine tasks, 10% d...
2025-05-1343 min
Sharp Strategies Sweet Success#40 - Streamline your Law Firm Operations with Jim ParrishIn this episode, I'm pleased to be joined by Jim Parrish from the Parrish Law Firm. Jim shares his journey in the legal industry and discusses how implementing Key Performance Indicators (KPIs) has helped streamline operations, improve case management, and grow his business. Learn about Jim's unique approach to balancing work and personal life, the importance of treating a law practice as a business, and the future of nearshore talent in legal marketing. Follow Sharp Cookie to get more insights on optimizing your legal practice. This is a public episode. If you'd like to discuss this...
2025-05-0930 min
Sharp Strategies Sweet Success#39 - Consistency into Growth: Legal Marketing Strategies with Ryan McKeenIn this episode of Sharp Strategy Sweet Success, I'm delighted to host Ryan McKeen from Best Era. Ryan, an experienced personal injury attorney, shares his insights on the importance of effective marketing for law firms. We dive into the significance of hiring operational and marketing personnel, leveraging data for targeted strategies, and the evolving role of AI in the legal industry. Ryan also highlights the value of community marketing and exceptional client service. Follow Sharp Cookie to stay updated with more tips and strategies for legal marketing success. This is a public episode. If you'd like...
2025-05-0343 min
Sharp Strategies Sweet Success#38 - How to get AI & SEO to work with Your Law Firm, with Steven GalliIn this episode, I'm pleased to be joined by Steven Galli from Hennessy Digital. Steven shares his insights on how AI is transforming SEO, providing innovative marketing ideas, and optimizing SEO strategies for law firms. Learn about Steven's journey into SEO, the top concerns law firms have about digital marketing, and practical tips to improve your law firm's online presence. Follow Sharp Strategy Sweet Success for expert advice on leveraging AI and SEO for legal marketing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes...
2025-04-2529 min
Sharp Strategies Sweet Success#37 - Unlocking Successful Legal Marketing Strategies with Annette ChotiIn this episode, I'm joined by Annette Choti, an attorney and founder of the marketing agency Law Quill. Annette discusses her journey from practicing law to starting her own agency, which focuses on providing ethical and effective marketing solutions for law firms. We dive into important topics such as the pitfalls of predatory legal marketing agencies, the evolution of marketing strategies with AI and search engine changes, and best practices for law firms on social media. Follow Sharp Cookie to learn how to navigate the complex world of legal marketing successfully. This is a public episode...
2025-04-1828 min
Sharp Strategies Sweet Success#36 - Streamlining Law Firm Intakes with AI: "Meet Gabbi" and Erik Ovesny In this episode I'm joined by Erik Ovesny to talk about his company; Meet Gabbi. Learn about Erik's background in the legal industry, the challenges of speeding up lead processing, and how Meet Gabbi is bridging communication gaps. We also delve into the importance of competition in the AI space, and how AI is poised to transform legal marketing. Follow Sharp Cookie for more insights into AI's evolving role and its impact on the legal sector. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.su...
2025-04-1136 min
Sharp Strategies Sweet Success#35 - Mastering Legal Marketing & AI with Brad Scott In this episode, I'm thrilled to chat with Brad Scott from Scott Vicknair Law. We dive into effective legal marketing strategies and the importance of establishing a strong local presence. Brad also shares his firm's innovative use of AI for intake, marketing, and process efficiencies. Learn from Brad's 20+ years of experience and discover how to blend technology with traditional marketing for a successful legal practice. Follow Sharp Cookie if you want more insights! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
2025-04-0439 min
Sharp Strategies Sweet Success#34 -Exclusive Interview with John Grisham!This episode is very special, because we invited John Grisham onto the podcast and he accepted! Tune in for our super special April 1st episode. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
2025-04-0132 min
Sharp Strategies Sweet SuccessHow to Tackle Lead Slowdowns in Law FirmsIn this special bonus episode I'll discuss effective strategies to address lead slowdowns in law firms. Learn about analyzing marketing data, identifying trends, and implementing lead generation tactics such as SEO, PPC, and referral marketing. Tune in to learn how to navigate and remedy lead slowdowns to keep your law firm's pipeline robust and active.
2025-03-2816 min
Sharp Strategies Sweet SuccessMaximizing Your Legal Practice with AI: Intaker Insights with Joe RutoloIn this episode I'm pleased to be joined by Joe Ruotulo from Intaker. Joe shares his innovative strategies for law firms to increase conversions through AI, chat, and automated outreach. Learn about Joe's journey, Intaker's growth, and new AI tools that can transform lead management in the legal industry. Follow Sharp Cookie to get tips on how to implement these advancements for a successful legal practice. If you are interested in joining the Intaker Product Lab Day click here: https://us02web.zoom.us/webinar/register/WN_krSD4GisR2ubc5GGJmSMzg#/registration
2025-03-2132 min
Sharp Strategies Sweet Success#33 - Legal Marketing & SEO Mastery with Nalini PrasadIn this episode I chat with legal marketing and SEO authority Nalini Prasad from BluShark Digital. We Deep Dive into strategies for optimizing Google business profiles, understanding Google's search quality evaluator guidelines, trends in website content, the impact of reviews, and the importance of video content. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
2025-03-1457 min
Sharp Strategies Sweet Success#32 - Fusing Organic Marketing with Powerful AI Tools - Conversation with Ben GlassIn this episode, I am pleased to welcome my old boss and mentor Ben Glass. Ben is a renowned expert in legal marketing, and on the show he talked about how he leverages unpaid organic marketing to increase leads for his law firm, BenGlassLaw. Ben is also a pioneer of using AI tools in a modern law firm, and he's building some very interesting things at his practice. Learn more about Ben Glass at BenGlassLaw.com and Greatlegalmarketing.com This is a public episode. If you'd like to discuss this with other subscribers or get access to...
2025-02-2833 min
Sharp Strategies Sweet Success#31 - Mock Trial and Error: How Tim Semelroth captures the hearts and minds of his local communityIn this episode, I talk to Tim Semelroth from RSH Legal in Iowa. Tim is an amazing person and an amazing attorney, and if you are trying to build a personal injury practice, you should pay attention to what he's doing! We discuss his journey in marketing his firm, the importance of having an in-house marketing team, and how to leverage various marketing channels including social media, print, and community programs. Tim shares some OUTSTANDING tips on how to create more content when you have a busy schedule, so listen in and discover how you can be more active...
2025-02-2140 min
Sharp Strategies Sweet SuccessFrom Social Media to TV: How Scott Vicknair Dominates South LouisianaIn this episode, I talk to David Vicknair of the nearly-famous Scott Vicknair in New Orleans. David discusses how he's leveraged television, social media, and community engagement to build a dominant presence in South Louisiana. If you are like so many firms watching Scott Vicknair on social media, tune in to learn how David makes it happen! Subscribe to the podcast for more insights from legal industry leaders
2025-02-1428 min
Sharp Strategies Sweet Success#30 - Modernizing Legal Marketing ft. Kyle HebenstreitIn this episode, I interview Kyle Hebenstriet from Practice Made Perfect. We discuss the evolution of digital marketing in the legal field, the importance of community engagement, and the innovative strategies driving PMP's success. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
2025-02-0729 min
Sharp Strategies Sweet Success#29 - PPC for Law Firms ft. Ghulam NabiIn this episode, I talk with Ghulam Nabi from Hennessy Digital about the nuances of managing PPC campaigns for law firms. We discuss differences in costs, common mistakes, the importance of keyword research, and strategies for achieving better results with Google Ads. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
2025-01-3143 min
Sharp Strategies Sweet Success#28 - Throwing Out The Rulebook ft. Jason EpsteinThs week, I interview Jason Epstein from Premier Law Group. We discuss breaking traditional legal practices, the importance of personal authenticity in marketing, and the unique approach of having attorneys handle all intake calls at Jason's firm. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
2025-01-2437 min
Sharp Strategies Sweet Success#27 - Mastering Marketing Messaging ft. Kia ArianThis week, I interview Kia Arian about her journey with Zine Marketing, the evolution of marketing, and the importance of strong messaging. We discuss the challenges of lead generation, the significance of authentic brand development, and the impact of community engagement on marketing. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
2025-01-1740 min
Sharp Strategies Sweet Success#26 - How to Break Into Spanish Marketing ft. Liel LevyThis week, I interview Liel Levy from Nanato Media. We discuss Liel's journey into legal marketing, the importance of understanding cultural differences within the Latino community, and the common mistakes law firms make when targeting this market. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
2025-01-1035 min
Sharp Strategies Sweet Success#25 - LSA Deep Dive ft. Thomas GlasgowThis week we talk to Thomas Glasgow, legal LSA expert and owner of 1122 Marketing. We delve into the ever-changing world of Local Service Ads and strategies for staying ahead of it as a law firm. This includes discussing the importance of focusing on cost per case signed, and how LSAs' role in providing valuable leads compares to traditional PPC campaigns. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
2024-12-2337 min
Sharp Strategies Sweet Success#24 - Legal Marketing with Authenticity ft. Grace ClarkIn this episode, Tifiny interviews Grace Clark, the marketing director at Donahoe Kearney law firm. Grace shares her career journey, emphasizing the importance of being authentic and relatable in marketing, and discusses her holistic approach to community outreach and organic content creation in a competitive legal market. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
2024-12-1326 min
The Results-Driven Life by Design PodcastFrom Fiction to Fractional CMO: Tifiny Swedensky's Legal Marketing JourneyTifiny Swedensky, founder and CEO of Sharp Cookie, shares her inspiring journey from aspiring writer to a leading legal marketing entrepreneur. In this episode, Tifiny discusses her innovative approach to marketing, the launch of her Marketing Director Mastermind program, and how she’s revolutionizing the role of fractional CMOs for law firms. With insights on persistence, adaptability, and building sustainable in-house marketing teams, Tifiny offers actionable advice for professionals looking to elevate their marketing strategies. Plus, hear her personal growth story and a sneak peek into her upcoming books. Don't miss this compelling conversation!
2024-12-1151 min
Sharp Strategies Sweet Success#23 - How Marketing has Evolved ft. Brian GlassThis week we talk with Brian Glass, an attorney and coach, about the evolution of marketing strategies in the legal field, leadership techniques, and balancing professional and personal life. Learn how quick, efficient client intake processes and strategic personal development can drive success in both business and life. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
2024-12-0627 min
Sharp Strategies Sweet Success#22 - From the Lens of Two Fractional CMO’s ft. Ron Latz In this episode, Tifiny interviews Ron Latz, a legal marketing strategist and fractional CMO. They discuss the evolution of legal marketing, challenges in hiring marketing professionals, and common mistakes firms make. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
2024-11-2735 min
Sharp Strategies Sweet Success#21 - Marketing Strategies and Life Management ft. Cassidy LewisIn this episode, Tifiny interviews Cassidy Lewis from Cooper & Hurley. Cassidy shares insights on balancing work and personal life, marketing strategies at Cooper Hurley, and Cassidy's new project, the CMO Academy, which aims to coach marketing leaders. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
2024-11-2227 min
Sharp Strategies Sweet SuccessOur First Guest ft. Kelly RoedemaThis week, have have our first every guest on the podcast, Kelly Roedema! I interviewed Kelly about her start in legal marketing, how their firm runs, and tips she has for other legal marketers.
2024-11-1531 min
Overruled with Scott VicknairElevate Your Marketing Efforts with Tifiny Swedensky of Sharp CookieSend a textMany business owners hesitate to invest in marketing because they lack a clear understanding of the numbers, such as cost per acquisition and customer lifetime value. But what if you looked at marketing like an investment, one that can yield significant returns if approached strategically?That’s why we wanted to sit down with Tifiny Swedensky, the CEO of Sharp Cookie. She serves as a Fractional CMO for law firms (ours included) and small businesses to help them achieve their growth potential. This discussion is particularly beneficial for law firms that are no...
2024-10-3122 min
Sharp Strategies Sweet Success#20 - Navigating Short-Form ContentIn this weeks episode, Tifiny & Kristine delve into various aspects of TikTok and other social video platforms. They discuss the significance of authentic videos, and the role of algorithms in user experiences. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
2024-10-281h 08
Sharp Strategies Sweet Success#19 - 3 Takeaways From The GLM SummitThis week, Tifiny does a solo episode where she talks about her 3 takeaways/lessons she took from her recent trip to the 2024 Great Legal Marketing Summit. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
2024-10-1515 min
Experts SpeakTake a Bite out of the Marketing Cookie with Tifiny SwedenskyTifiny Swedensky helps lawyers increase the number of cases they earn. As a fractional chief marketing officer, she and her team at Sharp Cookie are great at marketing for legal firms. She has a long background in the industry, is a mastermind for marketing directors, and has proven systems and results for attorneys. If you're an attorney, you need to listen to this interview and then reach out to Tifiny to see how she can help you take a bite out of the marketing cookie. Learn more about Tifiny at her website.
2024-10-0917 min
Sharp Strategies Sweet Success#18 - Fact or FalseIn this week's episode, Tifiny and Kristine play a game of "Fact or False" where Kristine has to guess whether these commonly asked legal marketing statements. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
2024-09-301h 19
Sharp Strategies Sweet Success#17 - Guess the BenchmarkThis week, Tifiny and Kristine play another game called "Guess the Benchmark" where Kristine has to guess the averages and goals of different law firm marketing metrics. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
2024-09-161h 02
Sharp Strategies Sweet Success#16 - Marketing Is ManipulationTifiny and Kristine talk about different marketing strategies, how they work, and marketing is in essence...manipulation. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
2024-09-1150 min
Sharp Strategies Sweet Success#15 - Can You Guess The Fake Taglines?Tifiny and Kristine play a game this week, where Kristine tries to guess wether the tagline for a law firm is real or made up. Do you think you can guess correctly? This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
2024-09-0347 min
Sharp Strategies Sweet Success#14 - Why it could be a good idea to get a marketing auditTifiny and Kristine talk about marketing audits: what they are, how it works, and why they might be beneficial for a law firm. Along with answering commonly asked questions how to boost your marketing efforts. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
2024-08-261h 08
Sharp Strategies Sweet Success#13 - What should a law firm marketing department look like?Tifiny tries out a first draft of her Great Legal Marketing BootCamp presentation on building a law firm marketing department! Visit her website to join her newsletter and request her slide deck! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
2024-08-0542 min
Sharp Strategies Sweet Success#12 - Five (or Six) Essential Lessons for Legal MarketersTifiny shares the essential lesson's she's learned as a legal marketer and how law firms can use these to make their marketing more effective (and easier to implement!) This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
2024-07-3056 min
Sharp Strategies Sweet Success#11 - Social Media Strategies for Law FirmsTifiny and Kristine discuss social media marketing and discuss how Tifiny's company helps law firms grow their social media presence. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
2024-07-231h 15
Sharp Strategies Sweet Success#10 - How to get a legal marketing job and keep itTifiny and Kristine discuss their experiences starting in business and marketing and how someone who is interested in marketing can find a good business where they can start and grow their career. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
2024-07-1536 min
Sharp Strategies Sweet Success#9 - Hiring Marketers & Building a Marketing DepartmentIf you want to grow your law firm, you need to build a marketing team. Here are our best tips for finding marketers, and the skills you should look for. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
2024-07-0859 min
Sharp Strategies Sweet Success#8 - Tips for Lawyers to Get More Cases from Google BusinessThis one is a Tifiny-solo episode where she discusses tips for improving your Google Business ranking. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
2024-06-2531 min
Sharp Strategies Sweet Success#7 - What the hell does Tifiny do anyway?!Kristine asks Tifiny about what she does for law firm and they share strategies on managing, lie detection, and finding your marketing niche. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
2024-06-1147 min
Sharp Strategies Sweet Success#6 - Coaching law firm intake teams on how to get reviewsIf you want to get a ton of reviews for your law firm, you need to get your intake teams trained on customer service and how to make "the big ask." This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
2024-06-0544 min
Sharp Strategies Sweet Success#5 - Local Service Ads for Attorneys and Referral StrategiesIntroducing the Sharp Marketing Podcast! Meet Tifiny and Kristine, and also we talk referral strategies and Google Local Service Ads! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe
2024-05-2854 minLife Beyond the BriefsThe Art of Online Persuasion: Converting Browsers into Clients for Your Law Firm with Tifiny SwedenskyUnlock the potential of retargeting strategies with marketing guru Tifiny Swedensky, who joins us to shed light on how law firms can keep their brand in constant view of prospective clients. Tifiny, leveraging her deep experience from Ben Glass Law and now at Sharp Cookie Dev, navigates us away from the pitfalls of a rigid content calendar to the dynamic world of Facebook and Instagram campaigns. Listen in as we traverse the landscape of digital touchpoints and learn how ease of setup and strategic thinking can transform your firm’s visibility and client engagement.SNAG YOUR SPOT in...
2024-01-1627 min
The Renegade Lawyer PodcastEp. 72 - Special Edition Summit Preview: Tifiny Swedensky - Marketing FasterWouldn't you love to crack the code to effective law firm marketing? You're in luck as we sit down with Tifiny Swedensky, owner of Sharp Cookie, who has been trailblazing this path with her fractional CMO services to five law firms. Tiffany peels back the curtain to reveal her journey, talking about the importance of time, the right people, and tools. She also shares the vital skill of balancing time, money, and people to ensure the success of your marketing projects.This episode also takes an exciting turn as Tifiny delves into the intricacies of relaunching websites...
2023-08-2417 min