Shows
Identity/CrisisNaomi Shemer’s Soundtrack of Israel at 77 - with Moti ZeiraWhat does it mean to keep singing when the world is broken? In this special Yom Ha’atzmaut episode of Identity/Crisis, host Yehuda Kurtzer sits down with Moti Zeira — biographer of legendary Israeli musician Naomi Shemer and a leading voice in Israeli cultural renewal — to explore how music carries the weight of memory, protest, and hope.
You can listen to our playlist of songs by Naomi Shemer HERE
You can now sponsor an episode of Identity/Crisis. Click HERE to learn more.
JOIN OUR EMAIL LIST FOR...2025-04-2956 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)The Tale of the Two-Nosed Dog: Unleashing Unique Marketing StoriesIn this episode of "The Deep Dive: Marketing Gone Wild," we explore the fascinating story of a two-nosed dog that captivated explorers and skeptics alike.
Join us as we journey through time, from Percy Fawcett's jungle discovery in 1913 to John Blatchford Snell's photographic evidence in the 2000s.
Discover how this remarkable tale teaches us valuable marketing lessons about the power of storytelling, authenticity, and the importance of backing up claims with solid evidence.
We'll discuss how to find your brand's unique angle—the "double-nosed dog"—and craft a compelling narrative that resonates with your...2024-12-1107 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)Rediscovering the Cure: Lessons from Scurvy and Marketing FundamentalsIn this episode of "The Deep Dive: Marketing Gone Wild," we explore a fascinating historical parallel between the British Navy's battle with scurvy and the ever-evolving world of marketing.
Join us as we uncover how the knowledge of citrus fruits as a cure for this deadly disease was lost at sea, only to be rediscovered through the groundbreaking work of Scottish naval surgeon James Lind.
We discuss the dangers of chasing shiny new trends while neglecting proven strategies and the importance of going back to basics.
Tune in for valuable insights on how...2024-12-1006 min
The Deep Dive - Women EmpowermentRadical Love and Collective Action: Unpacking Bell Hooks' Vision of FeminismIn this enlightening episode of "The Deep Dive: Women Empowerment" we explore the transformative ideas of the legendary thinker and activist, Bell Hooks.
Join us as we delve into her powerful vision of feminism, one that champions radical love, inclusivity, and collective action.
Discover how Hooks' famous quote, "Feminism is for everybody," challenges misconceptions and calls for a world where everyone can thrive.
We'll unpack the concept of intersectionality, the role of love as a force for social change, and the importance of voice and dialogue in creating a just and compassionate society. 2024-12-1014 min
Proptech EspressoYael Shemer - Building the Usage Economy for Real EstateHow did an Environmental Sciences degree lead to a career in sustainability? How did attending DesignX at MIT sow the seeds for TULU? Why did Yael become a minimalist? Where did the name TULU originate? Why did TULU believe fast experimentation was extremely important when building an MVP? What did TULU learn early on about customer preferences and did the usage data bear this out? How is the TULU app helping it become a data driven company? Why are brands and retailers partnering with TULU and how was this strategy envisioned from the very beginning? How many different ways...2024-12-0943 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)Bone Bread and Brilliance: Lessons in Adaptability from 1590 ParisIn this gripping episode of "The Deep Dive: Marketing Gone Wild," we journey back to 1590 Paris, a city under siege where survival meant getting creative in the face of dire circumstances.
Join us as we explore the extreme lengths Parisians went to, including the shocking practice of grinding human bones into bread.
While we certainly don’t advocate for such drastic measures in marketing, this historical tale offers powerful insights into adaptability and resourcefulness.
Discover how the pressures faced by marketers today mirror those of the past and learn to channel that spirit of...2024-12-0906 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)Nuts! Unconventional Marketing Lessons from the Battle of the BulgeIn this episode of "The Deep Dive: Marketing Gone Wild," we explore an unexpected source of marketing inspiration: General McAuliffe's legendary one-word response during the Battle of the Bulge.
Join us as we unpack the story behind the 101st Airborne Division's resilience in the face of overwhelming odds and how this historical moment can teach us valuable lessons about unwavering commitment and strategic adaptation in marketing.
Discover how to channel your inner McAuliffe when faced with challenges, navigate negative feedback, and stay true to your brand's core message.
Whether you're dealing with a...2024-12-0810 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)Stuck on Repeat: The Accidental Marketing Genius of Ace of BassIn this episode of "The Deep Dive: Marketing Gone Wild," we explore the fascinating story behind the band Ace of Bass and their unexpected rise to fame, sparked by a stuck cassette tape.
Join us as we uncover the hidden marketing lesson within this serendipitous moment, diving into the psychological principle of the mere exposure effect.
Discover how repetition can shape familiarity and fondness, and learn how marketers can create authentic connections through strategic, subtle messaging.
Tune in for insights on planting seeds of engagement in unexpected ways, and find out how you...2024-12-0706 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)The Son of Heaven: Lessons in Leadership and Marketing from Qin Er ShiIn this episode of "The Deep Dive: Marketing Gone Wild," we journey back to ancient China to explore the reign of Qin Er Shi, the enigmatic Son of Heaven.
Despite his divine title and immense power, Qin Er Shi's isolation led to a tragic downfall, offering us a unique perspective on the importance of accessibility in leadership and marketing.
Join us as we unpack the fascinating parallels between ancient authority and modern branding, emphasizing the need for genuine connection, engagement, and authenticity in today's world.
Discover how the lessons from a young emperor...2024-12-0606 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)Crafting Your Competitive Edge: Lessons from Venetian GlassmakersIn this episode of "The Deep Dive: Marketing Gone Wild," we explore the fascinating parallels between the secretive world of 13th-century Venetian glassmakers and modern social media marketing strategies.
Discover how these artisans protected their unique techniques to create exclusive products and how businesses today can harness their own "secret sauce" to stand out in a crowded digital landscape.
From building a distinctive brand identity to engaging authentically with your audience, we delve into the artistry of social media execution.
Join us as we uncover the secrets worth guarding in your marketing strategy...2024-12-0506 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)Heist of Insights: Mastering Marketing Strategy from a $30 Million HeistIn this thrilling episode of "The Deep Dive: Marketing Gone Wild," we unravel the audacious $30 million heist from Garda World that took place on Easter Sunday in Sylmar.
Join us as we explore the meticulous planning and execution behind this incredible crime, drawing parallels to the world of marketing.
Discover how understanding your target audience, timing, and strategic execution can elevate your marketing game to new heights.
We’ll discuss the importance of data and customer insights, and how to create unforgettable experiences that resonate with your audience.
Tune in for a...2024-12-0405 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)The Symphony of Slow: Building Lasting Customer RelationshipsIn this episode of "The Deep Dive: Marketing Gone Wild," we explore the fascinating concept of long-term commitment in marketing through the lens of John Cage's 639-year-long musical piece, "As Slow As Possible."
Join us as we discuss how this extraordinary performance challenges our notions of instant gratification and highlights the importance of patience and dedication in building meaningful customer relationships.
Discover how each interaction with your audience can be likened to a note in a grand symphony, creating a harmonious bond that stands the test of time.
Tune in for insights on...2024-12-0306 min
The Deep Dive - Women EmpowermentCourage as Protection: Unpacking Elizabeth Cady Stanton's LegacyIn this compelling episode of "The Deep Dive: Women Empowerment" we explore the profound words of Elizabeth Cady Stanton, a trailblazer in the women's rights movement.
Join us as we delve into Stanton's assertion that "the best protection any woman can have is courage," and examine how this concept of courage as a form of protection resonates from the 19th century to the present day.
Through engaging discussion, we uncover the historical context of Stanton's activism, the ripple effects of courageous acts, and the ongoing challenges women face in the 21st century.
We...2024-12-0314 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)Whiskers of Wisdom: How a Seven-Year-Old Girl Helped Abraham Lincoln Win the PresidencyIn this episode of "The Deep Dive: Marketing Gone Wild," we explore the fascinating story of how a simple letter from a seven-year-old girl named Grace Bedell transformed Abraham Lincoln's image and ultimately his presidential campaign.
Join us as we delve into the power of understanding your audience, the importance of emotional appeal in marketing, and the unexpected sources of insight that can lead to groundbreaking ideas.
Discover how Lincoln's willingness to embrace unconventional advice not only shaped his persona but also connected him with a crucial segment of voters.
Tune in for...2024-12-0207 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)Running the Long Game: Lessons from Dean Karnazes on Marketing EnduranceIn this episode of "The Deep Dive: Marketing Gone Wild," we explore the incredible journey of ultra marathon runner Dean Karnazes, who pushed the limits by running 350 miles non-stop.
Join us as we unpack the surprising fuel behind his epic feat—pizza and cheesecake—and what it teaches us about endurance in marketing.
Discover how Dean's relentless training, strategic planning, and mental fortitude mirror the qualities needed for successful marketing campaigns.
From SEO to social media, we discuss the importance of consistent effort, building a support system, and setting long-term goals.
Tune...2024-12-0106 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)Celebrating 30 Marketing Lessons from Penguins, Treadmills, and BeyondJoin us for a special 30th episode celebration of "The Deep Dive: Marketing Gone Wild" as we take a step back to uncover the most surprising marketing lessons from our past deep dives.
From the micro-napping habits of chinstrap penguins to the unexpected origins of the treadmill, we explore how these fascinating stories reveal powerful insights into the world of marketing.
Discover the importance of micro-adjustments, authenticity, and reframing the grind, while learning to embrace the unexpected and protect your brand's reputation.
With lessons on adaptability, storytelling, and finding your niche, this episode...2024-11-3025 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)Unearthing Marketing Gems: Lessons from the Crystal CaveIn this captivating episode of "The Deep Dive: Marketing Gone Wild," we journey into the depths of Mexico's awe-inspiring Cave of Crystals to uncover powerful marketing insights.
Discover how the persistence and dedication of miners mirror the long-term commitment needed in successful marketing strategies.
Learn the importance of digging deeper to find hidden gems that truly resonate with your audience.
And finally, explore the transformative power of sharing your marketing discoveries with the world.
Join us as we explore uncharted territories and seek out the sparkling insights that can elevate your...2024-11-2906 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)The Secret to Genuine Marketing ConnectionsIn this heartwarming episode of "The Deep Dive: Marketing Gone Wild," we explore the enchanting world of penguins and their symbolic pebble proposals to uncover a profound lesson in marketing.
Join us as we delve into the concept of "pebble moments"—those small, thoughtful gestures that can transform customer relationships and foster genuine connections.
Discover how these seemingly simple acts of kindness can create a foundation for loyalty and reciprocity in a world saturated with flashy marketing campaigns.
Tune in to learn how to shift your focus from being the loudest to being th...2024-11-2806 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)Pilgrims and Purgatory: Unveiling Timeless Marketing LessonsIn this intriguing episode of "The Deep Dive: Marketing Gone Wild," we journey to an unexpected source of marketing wisdom—St. Patrick's Purgatory.
Discover how medieval pilgrims, with their daring ventures into the unknown and captivating storytelling, offer timeless lessons for today's marketers.
From embracing risk and crafting compelling narratives to learning from the experiences of others, these ancient practices hold valuable insights for navigating the ever-evolving digital landscape.
Tune in to explore how these age-old strategies can inspire your next marketing adventure and help you connect with your audience on a deeper le...2024-11-2706 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)Soaring Beyond Limits: The 6th Century Marketing MaverickIn this thrilling episode of "The Deep Dive: Marketing Gone Wild," we journey back to the 6th century to uncover the astonishing tale of Yuan Huangtu, the Chinese prince who defied death and became the first recorded person to fly.
Discover how his daring flight on a giant kite offers timeless lessons in innovation and perseverance for today's marketers.
Join us as we explore the spirit of fearlessness needed to break free from conventional thinking, embrace bold strategies, and tackle seemingly impossible goals.
Whether you're looking to conquer new markets or redefine your...2024-11-2606 min
The Deep Dive - Women EmpowermentThe Power of Voice: Unleashing Silent StrengthIn this compelling episode of "The Deep Dive: Women Empowerment" we explore the profound impact of voice and silence, inspired by a powerful quote from Malala Yousafzai.
Join us as we delve into the significance of finding and using our voices, especially in a world where silence can be both a choice and a weapon.
We discuss the historical and ongoing struggles of marginalized groups, the consequences of silence, and the everyday acts of courage that can lead to meaningful change.
Whether it's speaking up in a meeting or amplifying the stories of...2024-11-2609 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)Ethics Over Endorsements: Weird Al's Marketing MasterclassIn this unexpected twist on marketing wisdom, we explore a powerful lesson from the king of parody himself, Weird Al Yankovic.
Join us as we dive into the story of how Weird Al turned down a $5 million beer endorsement to stay true to his values and protect his young fanbase.
Discover how this decision highlights the importance of ethics in marketing and the long-term value of building trust and authenticity with your audience.
Tune in to learn why aligning your brand with your values can be the ultimate marketing strategy in today's world.2024-11-2505 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)Van Gogh's Ear: The Untold Story and Its Marketing MasterclassIn this captivating episode of "The Deep Dive: Marketing Gone Wild," we unravel the lesser-known, mind-blowing truth behind the infamous story of Van Gogh and his ear.
Discover how a simple act of compassion towards an 18-year-old maid named Gabrielle Berlantier reveals a powerful lesson in authenticity and empathy that brands can learn from today.
Join us as we explore how genuine storytelling and human connection can transform brand narratives, build trust, and create loyal customers.
Tune in to uncover the secret weapons that can elevate your brand's marketing strategy and challenge yourself...2024-11-2406 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)Moon Moments: Finding Your Unique Edge in BusinessIn this episode of "The Deep Dive: Marketing Gone Wild," we explore the unexpected lessons from the moon landing that can transform your business strategy.
While Neil Armstrong's iconic "one small step" is etched in history, it's Buzz Aldrin's quirky claim to fame that offers a surprising marketing insight.
Discover how embracing the unexpected and finding your "peeing on the moon" moment can make your brand unforgettable.
We'll dive into real-world examples like Google and TOMS Shoes, illustrating how small, quirky details can create a lasting impact.
Tune in to learn...2024-11-2306 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)Dolphin Dynamics: Navigating Marketing's OceanDive into the fascinating world of marketing with a splash of dolphin wisdom in this episode of "The Deep Dive: Marketing Gone Wild."
Discover how these intelligent marine mammals inspire marketers to stay alert, adapt, and find balance in the ever-changing digital landscape.
From curating your information diet to leveraging real-time data, we explore strategies to stay ahead of trends without succumbing to burnout.
Learn the art of adaptability and the importance of setting boundaries in a remote work environment.
Join us as we uncover the secrets to becoming more dolphin-like...2024-11-2205 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)The Chicken Sandwich Chronicles: Unpacking Innovation and Differentiation in MarketingIn this episode of "The Deep Dive: Marketing Gone Wild," we explore the fascinating world of marketing through the unlikely lens of a chicken sandwich.
Join us as we unravel the story of a 2015 legal battle where someone attempted to copyright the chicken sandwich, and discover the valuable marketing lessons hidden within.
Learn how innovation doesn't always mean inventing something new, but rather improving and differentiating existing ideas.
We'll discuss how to make your product stand out in a crowded market by focusing on quality, unique flavors, pricing, customer service, and brand storytelling. 2024-11-2109 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)The Blanket Octopus Strategy: Outsmarting the GiantsIn this captivating episode of "The Deep Dive: Marketing Gone Wild," we explore the fascinating world of the blanket octopus and uncover powerful lessons for small businesses facing giant competitors.
Discover how these remarkable creatures use strategy over size to thrive in the ocean's vast ecosystem.
We'll draw parallels to the business world, offering insights on how small enterprises can leverage their unique strengths, build loyal communities, and stay adaptable in a constantly changing market.
Tune in to learn how to craft your own "blanket octopus strategy" and stand out in your industry.2024-11-2006 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)Lost in History: Marketing Lessons from the Sultana TragedyIn this captivating episode of "The Deep Dive: Marketing Gone Wild," we uncover the forgotten story of the Sultana, a steamboat disaster that claimed over 1,100 lives but was overshadowed by the Titanic and other historical events.
Join us as we explore the chilling tale of the Sultana and extract three powerful marketing lessons that can transform your business strategy.
Discover why timing is everything, how quality trumps quantity, and the undeniable power of storytelling.
Plus, we challenge you to find the hidden gems within your brand's narrative that can create lasting connections with...2024-11-1909 min
The Deep Dive - Women EmpowermentEmpowered Voices: Unpacking the Essence of Women's StrengthIn this thought-provoking episode of "The Deep Dive: Women Empowerment" we explore the multifaceted world of women's empowerment through the lens of powerful quotes that have inspired generations.
Join us as we delve into the bold philosophies of Ayn Rand, the courageous actions of Malala Yousafzai, and the transformative insights of Simone de Beauvoir, among others.
Discover how themes of defiance, courage, resilience, and self-belief intertwine to shape the narrative of what it means to be a powerful woman.
From breaking societal norms to embracing inner strength, this episode is a celebration of...2024-11-1914 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)Unboxing the Experience: Lessons from Apple's Packaging MagicIn this episode of "The Deep Dive: Marketing Gone Wild," we explore the art and science behind Apple's iconic unboxing experience. Discover how the tech giant transforms a simple act of opening a box into a memorable event that enhances product value and builds brand loyalty.
We'll dive into the meticulous design principles that make Apple's packaging a masterclass in user experience, and how these principles can be applied to elevate your own projects, even if they're not physical products.
From eliminating friction points to exceeding expectations with thoughtful details, learn how to create impactful...2024-11-1807 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)Monkeys, Myths, and Marketing: Lessons from Churchill's GibraltarIn this intriguing episode of "The Deep Dive: Marketing Gone Wild," we explore an unexpected tale from World War II involving Winston Churchill, a dwindling population of macaques, and the strategic preservation of British control over Gibraltar.
Discover how Churchill's actions during the war offer timeless marketing insights that are still relevant today.
We dive into the power of unique symbols, the importance of proactive strategies, and the necessity of investing in the future.
Join us as we uncover what it means to find your "Gibraltar monkey" and how these lessons can transform...2024-11-1708 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)The Sam Kee Building: Turning Constraints into Creative TriumphsIn this episode of "The Deep Dive: Marketing Gone Wild," we explore the fascinating story of the Sam Kee Building in Vancouver, the world's narrowest commercial building.
Discover how Chang Toi transformed a major setback into a unique landmark and a powerful marketing lesson.
Join us as we delve into the art of turning limitations into opportunities, drawing parallels with successful brands like GoPro.
Learn how to embrace constraints, fuel creativity, and craft compelling narratives that make your brand stand out in a crowded market.
Tune in and find out how...2024-11-1607 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)Unlocking Big Ben: Hidden Marketing Secrets RevealedWelcome back, Deep Divers, to Episode 16 of "The Deep Dive: Marketing Gone Wild." This week, we're venturing into the unexpected as we explore the iconic London landmark, Big Ben, not for its clock tower tours, but for the marketing gold hidden within its history.
Join us as we uncover intriguing lessons from Big Ben's secret prison room and learn how to apply these insights to your brand.
Discover how to unearth hidden opportunities, embrace unique angles, and harness the power of storytelling to captivate your audience.
Whether it's a quirky founder's story or...2024-11-1506 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)Tittles the Tabby: Unleashing Feline Marketing WisdomIn this wildly unexpected episode of "The Deep Dive: Marketing Gone Wild," we explore the unconventional yet insightful marketing lessons from Tittles, the famous tabby cat of Paddington Station.
Discover how this furry celebrity mastered niche marketing, built genuine relationships, and adapted to unexpected opportunities—all from the ladies' room of a bustling train station.
Join us as we unravel the surprising strategies that businesses can learn from Tittles' tale, and find out how you can become the Tittles of your industry.
Tune in for a purr-fect blend of storytelling and marketing wisdom th...2024-11-1406 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)Genetic Engineering & Marketing: Crafting the Ultimate StrategyIn this mind-bending episode of "The Deep Dive: Marketing Gone Wild," we explore the fascinating parallels between cutting-edge genetic engineering and innovative marketing strategies.
Join us as we dive into the world of epigenome engineering and the potential of merging human DNA with the resilience of tardigrades.
Discover how these scientific breakthroughs can inspire marketers to push boundaries, adapt to ever-changing environments, and think long-term.
From the power of A/B testing to the transformative impact of social media, learn how to craft the ultimate marketing strategy by embracing innovation, flexibility, and sustainability. 2024-11-1307 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)The Vitamin A Paradox: Avoiding Marketing OverloadIn this episode of "The Deep Dive: Marketing Gone Wild," we explore the fascinating world of polar bears and their vitamin A-rich livers as a metaphor for modern marketing strategies.
Just like too much vitamin A can be toxic, overloading your audience with marketing tactics can backfire. Join us as we discuss the importance of balance in SEO, social media, and email marketing.
Learn how to engage your audience without overwhelming them, and discover the perfect recipe for a successful marketing strategy.
Tune in for insightful tips on using your marketing tools wisely...2024-11-1205 min
The Deep Dive - Women EmpowermentAmplifying Voices: The Power of Speaking UpIn this compelling episode of "The Deep Dive: Women Empowerment" we explore the transformative power of using our voices to advocate for change and uplift those who are often silenced.
Inspired by the courageous words of Malala Yousafzai, we delve into the importance of speaking up for marginalized communities and the impact of silencing on society.
Join us as we discuss the barriers that prevent voices from being heard, the role of empathy in becoming better allies, and the actionable steps we can take to amplify the voices that matter.
Whether it's through...2024-11-1215 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)Madonna's Marketing Matrix: Lessons from the Queen of PopIn this unexpected deep dive, "The Deep Dive: Marketing Gone Wild" explores the surprising marketing wisdom we can glean from the Queen of Pop herself, Madonna.
Discover how her decision to turn down a role in The Matrix offers valuable insights into the world of marketing.
Join us as we unpack three key lessons: embracing new opportunities, overcoming the fear of the unknown, and learning from past decisions.
With examples from iconic brands like Lego and Netflix, this episode is a must-listen for marketers looking to channel their inner Madonna—not in the Co...2024-11-1106 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)The 1982 SAT Paradox: Lessons in Adaptability and InnovationIn this intriguing episode of "The Deep Dive: Marketing Gone Wild," we unravel the fascinating story of the 1982 SAT debacle, where a flawed math question stumped over 300,000 students.
But this isn't just a tale of academic blunders—it's a powerful lesson in adaptability and the limitations of expertise.
Join us as we explore how this paradoxical question serves as a mirror to our own rigid thinking and the importance of embracing flexibility in problem-solving.
Discover how the College Board's response to this crisis offers valuable insights for marketers, entrepreneurs, and anyone navigating the un...2024-11-1008 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)Ditch the Cowbell: Finding Your Marketing WhistleIn this episode of "The Deep Dive: Marketing Gone Wild," we journey back to the early 1900s hockey games where cowbells reigned supreme, only to be replaced by the clarity of a whistle.
This quirky historical anecdote serves as a powerful metaphor for modern marketing strategies.
Join us as we explore how to recognize when your marketing efforts are just creating noise and how to pivot towards strategies that truly resonate with your audience.
We'll dive into the importance of adaptability, data-driven decision-making, and the art of A-B testing to ensure your message...2024-11-0907 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)The Handwashing Revolution: Lessons from Ignaz SemmelweisIn this unexpected deep dive, we explore the fascinating and tragic story of Ignaz Semmelweis, the 19th-century doctor who discovered the life-saving power of handwashing.
Despite having compelling data, Semmelweis faced fierce resistance from the medical community, ultimately leading to his downfall.
Join us as we uncover the profound marketing lessons hidden within his story.
Discover how even the simplest, most beneficial ideas can be met with skepticism and learn strategies to champion your innovative marketing ideas.
From appealing to emotions to crafting compelling narratives, find out how to overcome resistance...2024-11-0809 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)From Punishment to Progress: Reframing the Marketing GrindIn this episode of "The Deep Dive: Marketing Gone Wild," we explore the surprising history of the treadmill and its transformation from a tool of punishment in 19th-century British prisons to a symbol of personal progress and fitness today.
Join us as we draw parallels between this evolution and the often monotonous grind of marketing. Discover how a simple shift in perspective can turn the marketing treadmill from a soul-crushing routine into a path of growth and discovery.
We'll dive into the psychology of embracing challenges, setting clear goals, and celebrating small victories to keep...2024-11-0706 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)Penguin Power: Marketing Lessons from the AntarcticIn this episode of "The Deep Dive: Marketing Gone Wild," we explore the surprising world of chinstrap penguins and uncover valuable marketing insights from their daily habits.
Discover how these fascinating creatures, with their 10,000 micro-naps and constant vigilance, can teach us about balance, adaptability, and brand reputation.
Learn how to incorporate micro moments of rest, make data-driven tweaks, and protect your brand like a penguin guards its eggs.
Join us for a unique perspective on thriving in the fast-paced marketing landscape, and take on our challenge to implement one small, penguin-inspired change to...2024-11-0607 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)Foil-Covered Robbers and the Shiny Object SyndromeIn this wild episode of "The Deep Dive: Marketing Gone Wild," we unravel the bizarre tale of two bank robbers in Brazil who thought aluminum foil suits would make them
invisible to alarm systems. But what does this have to do with marketing?
Join us as we explore the concept of "Shiny Object
Syndrome"—the tendency to chase after flashy trends and quick wins while overlooking the fundamentals.
Discover how to avoid the pitfalls of distraction, understand your audience, create valuable content, and use data to build a sustainable marketing strategy.
Don't be a...2024-11-0507 min
The Deep Dive - Women EmpowermentEmpowering the Circle: Unleashing Women's Transformative PowerIn this inspiring episode of "The Deep Dive: Women Empowerment" we explore the profound theme of women's empowerment through the lens of Diane Marie Child's powerful quote: "A woman is the full circle. Within her is the power to create, nurture, and transform."
Join us as we delve into the strength and resilience of women across different backgrounds and times, and discuss how embracing this inherent power can lead to a more equitable and compassionate world.
From redefining leadership to challenging societal norms, we examine the transformative impact women are making in fields like environmental...2024-11-0515 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)Frozen Strategies: Unlocking Marketing's Hidden TrapsIn this chilling episode of "The Deep Dive: Marketing Gone Wild," we explore the unexpected parallels between walk-in freezer accidents and the world of marketing.
Discover how sudden changes, like algorithm shifts, can leave your strategies frozen in time, and learn how to stay
cool under pressure.
We'll discuss proactive strategies to avoid getting stuck in the marketing de-freeze, the importance of staying informed, and the power of adaptability.
Hear a real-life story of turning a potential disaster into a major win, and gain insights on how to thrive in the ever-changing marketing...2024-11-0407 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)From Chalkboards to Clicks: Timeless Marketing Lessons from the First CartoonJoin us on "The Deep Dive: Marketing Gone Wild" as we journey back to 1906, exploring the origins of animation with the groundbreaking film "Humorous Phases of Funny Faces" by Jay Stewart Blackton.
Discover how this century-old cartoon offers surprising insights into modern marketing strategies. We'll discuss the evolution of animation from simple chalk drawings to today's CGI marvels and draw parallels to the ever-changing landscape of marketing.
Learn how simplicity, innovation, and adaptability can help you cut through the noise in today's digital world.
Plus, we challenge you to reinvent an outdated marketing...2024-11-0306 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)Rock Stars, Wrinkles, and the Art of StorytellingIn this episode of "The Deep Dive: Marketing Gone Wild," we explore the unexpected intersection of rock stars, wrinkles, and marketing wisdom.
Join us as we unravel a humorous and insightful story involving the legendary Mick Jagger and jazz musician George Melly, revealing how a simple exchange can teach us powerful lessons about humor and
storytelling in marketing.
Discover how self-deprecating humor and authentic storytelling can break down barriers, making brands more relatable and memorable. We delve into the art of connecting with audiences on a human level, using
iconic campaigns like Old Spice's "Your...2024-11-0205 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)The Unexpected Power of 42: Marketing Lessons from The Hitchhiker's GuideIn this whimsical episode of "The Deep Dive: Marketing Gone Wild," we embark on an intergalactic journey to uncover marketing wisdom from an unlikely source: Douglas Adams' classic science fiction novel, The Hitchhiker's Guide to the Galaxy. Join us as we explore how the seemingly arbitrary answer to the ultimate question of life, the universe, and everything—42—can offer profound insights into crafting memorable marketing strategies.
Discover how the unexpected and the simple can cut through the noise of today's information overload, capturing attention and leaving a lasting impression. We deep dive into the art of being deli...2024-11-0106 min
The Deep Dive - Marketing Gone Wild (Marketing Lessons Out of Left Field)Channeling Your Inner Shoebill: Patience and Adaptability in Digital MarketingIn this wild episode of "The Deep Dive: Marketing Gone Wild," we explore the fascinating world of the shoebill, a prehistoric-looking bird with a knack for patience and adaptability. Join us as we unravel the marketing magic hidden in the shoebill's hunting strategies and discover how these principles can transform your approach to digital marketing.
Learn how to harness the power of patience, much like the shoebill's laser-focused stillness, to master A/B testing and content marketing. We'll discuss the importance of playing the long game and building trust with your audience over time. But that's not...2024-10-3106 min
The Deep Dive - Women EmpowermentEmbracing Empowerment: Beyond Words to ActionIn this episode of the Deep Dive, we explore the dynamic world of women empowerment through the lens of famous quotes. Join us as we uncover the layers within the "Women Empowerment Famous Quotes Collection" book, featuring voices like Ayn Rand, Malala Yousafzai, and Diane Marie Child. Discover how these quotes serve as more than just motivational words—they're calls to action for societal change and personal growth. We'll discuss the importance of translating empowerment into action, challenging outdated norms, and creating a more inclusive world. Tune in for an energizing conversation that encourages you to ask big questions, em...2024-10-3007 min
Leslie CaldwellPDF [Download] Life Reset (New Era Online: Life Reset Book 1) By Shemer Kuznits (Author), Full Episodehttps://yuandipro.firebaseapp.com/?GASS=B074N1P685 . Click This Link To Access Life Reset (New Era Online: Life Reset Book 1) by Shemer Kuznits (Author), Book Supports all formats, Such as: EPUB, PDF , AZW3, MOBI, IBA, & RTF Book Title: Life Reset (New Era Online: Life Reset Book 1) Book Author: Shemer Kuznits (Author), Book Rating: 9+ ratings Powered by Firstory Hosting2024-10-2600 min
Trevor McknightDownload Pdf Life Reset (New Era Online: Life Reset Book 1) By Shemer Kuznits (Author), Full Episodehttps://yuandipro.firebaseapp.com/?GASS=B074N1P685 . Click This Link To Access Life Reset (New Era Online: Life Reset Book 1) by Shemer Kuznits (Author), Book Supports all formats, Such as: EPUB, PDF , AZW3, MOBI, IBA, & RTF Book Title: Life Reset (New Era Online: Life Reset Book 1) Book Author: Shemer Kuznits (Author), Book Rating: 9+ ratings Powered by Firstory Hosting2024-10-1500 min
Israel Hour Radio - Israeli Music PodcastEpisode #1194: Twenty Years Without Naomi ShemerIn this special episode, we pay tribute to Naomi Shemer, one of Israel's most beloved songwriters and composers, on the 20th anniversary of her passing. Often hailed as the 'First Lady of Israeli Song,' Naomi Shemer's music has left an indelible mark on Israeli culture. Join us as we celebrate her life and legacy through her timeless songs that continue to resonate with listeners of all ages. We'll delve into her most iconic compositions, including 'Yerushalayim Shel Zahav' (Jerusalem of Gold), 'Lu Yehi' (Let It Be), 'Al Kol Eleh' (Over All These), and so many more. We'll share stories...2024-06-301h 13Israel Hour Radio - Israeli Music PodcastEpisode #1194: Twenty Years Without Naomi ShemerIn this special episode, we pay tribute to Naomi Shemer, one of Israel's most beloved songwriters and composers, on the 20th anniversary of her passing. Often hailed as the 'First Lady of Israeli Song,' Naomi Shemer's music has left an indelible mark on Israeli culture. Join us as we celebrate her life and legacy through her timeless songs that continue to resonate with listeners of all ages. We'll delve into her most iconic compositions, including 'Yerushalayim Shel Zahav' (Jerusalem of Gold), 'Lu Yehi' (Let It Be), 'Al Kol Eleh' (Over All These), and so many more. We'll share stories...2024-06-301h 13
1st Class 2nd PlaceEpisode 129 - Never Give Up (feat. Shemer Mosley) - 1st Class 2nd Place podcastSend us a textOn this episode, Jason is joined by actor Shemer Mosley, to discuss his turbulent upbringing, how superheroes became his outlet, how he implements into his craft, and how he ultimately realized how violence is not the answer.2024-04-2156 min
Tandem TVDe Naomi Shemer à l'Eurovision - Passerelles SuspenduesPromouvoir les échanges de cultures différentes entre les espaces linguistiques à partir de la langue française, tel est l'un des objectifs de l'APS - Passerelles suspendues. Avec le ton apaisé du chercheur à l’université d’Avignon-Vaucluse, Marc Elbeze était en duplex pour nous parler de l’altérité, celle qui bâtit les passerelles entre les peuples et leur culture, accompagné de Jacqueline Charbit en plateau. Des paroles et la poésie des Nathan Alterman, Naomi Shemer ou Shlomo Bar pour ne citer que trois artistes sur la cinquantaine de titres israéliens. mais aussi…Eden Golan à l’Eurovision avec les texte...2024-03-2431 min
Learning About Learning: Conversations with Scholars of Jewish EducationEpisode 24: Spotlight on the Gap YearFor over a generation, many American Jewish young adults have spent a year between high school and college in Israel—the “gap year.” How does the gap year contribute to North American Jewish education? How does it complicate that work? What does it mean for young adults to go from “here" to “there" to participate in this important educational experience? What do we know about the spiritual, intellectual, and emotional growth of those who do a gap year? What are the elements that contribute to growth among participants in the gap year, and what are the impediments to growth?T...2024-03-201h 08
Businesstalk with Henriette#62 Yael Shemer: (NYC-special) Founder of TULU "staying who you are"This is Businesstalk where I, Henriette Einevoll Husby aka Businesshenriette, interview the most up and coming entrepreneurs. This is a NYC-special episode, recorded in August 2023. In this episode we have the pleasure of speaking with Yael Shemer. She is the Co-Founder and CCO of TULU which transforms the way we consume. TULU provides on-demand access to the day-to-day things residents want and need, from home essentials to printers and scooters — and beyond. They just raised a 25 million dollars series A funding, last year.TULU are helping people rent the things they need instead of buying them. Yael are a Fo...2023-08-2941 min
Circular Economy Podcast106 Yael Shemer of Tulu – everyday essentials on-demandIn episode 106, we hear from another disruptive start up, helping people ‘get more, from less’ - shrinking the footprint of production and consumption by improving the utilization of under-used objects.
Today, I’m talking to Yael Shemer, an environmental entrepreneur and the co-founder and chief customer officer of TULU. Tulu is an on-demand service, enabling people to access things to help them cook, host, clean, and do DIY. Tulu operates in residential buildings and student housing, with customers renting things by the hour. It curates the kinds of items residents are looking for, installs a smart unit to display and stock...2023-06-1150 min
THE IDEALISTS.#85: Yael Shemer on Prioritizing Relationships while Building a CompanyIn this episode: THE IDEALISTS. speaks with Yael Shemer, co-founder and Chief Customer Officer of TULU, an on-demand platform that operates in residential buildings and student housing, providing residents with access to household items they can rent by the hour. Tulu has raised over $30 million dollars and operates in 22 cities serving 50K people worldwide.In 2023 she was selected as a Forbes 30 under 30, and today she is inspired more than ever to help advance technologies on mitigating climate change, circular economy, and promoting responsible consumerism.What we learned: When first starting her...2023-05-2350 min
Real Tech Talk with Eric BrodyYael Shemer, TULUNYC Developer/Lender and PropTech Investor, Eric Brody, sits down with TULU's Co-Founder and CCO, Yael Shemer. Coming hot off of raising their Series A round, Tulu provides on-demand access to the day-to-day things residents want and need, from home essentials to printers and scooters — and beyond. They provide a custom service that curates the kinds of items your residents are looking for, a smart unit that we install in your building, stocked with all the curated offerings, and a tech platform driven by data, with a one-click app ensuring seamless transactions. Is this supercharged vending machine the edge yo...2023-03-2134 min
New Books in Israel StudiesShaul Bartal and Nesya Rubinstein-Shemer, "Hamas and Ideology: Sheikh Yusuf Al-Qara?awi on the Jews, Zionism and Israel" (Routledge, 2017)Sheikh Yusūf al- Qaraḍāwī is regarded as the most influential contemporary Muslim religious figure. His best-selling book, Al-Ḥalal wal-Ḥaram fi al-Islam ("The Forbidden and the Permitted in Islam") is perhaps one of the most widely read Islamic works, after the Qur’ān. The subject of jihad in Palestine is a salient feature of Qaraḍāwī’s thought and is addressed frequently in his books. His views on Israel and on the Jews shape those of many Muslims throughout the world.Hamas and Ideology: Sheikh Yusuf Al-Qara?awi on the Jews, Zionism and Israel (Routledge, 2017) pa...2022-12-0431 min
New Books in Middle Eastern StudiesShaul Bartal and Nesya Rubinstein-Shemer, "Hamas and Ideology: Sheikh Yusuf Al-Qara?awi on the Jews, Zionism and Israel" (Routledge, 2017)Sheikh Yusūf al- Qaraḍāwī is regarded as the most influential contemporary Muslim religious figure. His best-selling book, Al-Ḥalal wal-Ḥaram fi al-Islam ("The Forbidden and the Permitted in Islam") is perhaps one of the most widely read Islamic works, after the Qur’ān. The subject of jihad in Palestine is a salient feature of Qaraḍāwī’s thought and is addressed frequently in his books. His views on Israel and on the Jews shape those of many Muslims throughout the world.Hamas and Ideology: Sheikh Yusuf Al-Qara?awi on the Jews, Zionism and Israel (Routledge, 2017) pa...2022-12-0431 min
New Books in Islamic StudiesShaul Bartal and Nesya Rubinstein-Shemer, "Hamas and Ideology: Sheikh Yusuf Al-Qara?awi on the Jews, Zionism and Israel" (Routledge, 2017)Sheikh Yusūf al- Qaraḍāwī is regarded as the most influential contemporary Muslim religious figure. His best-selling book, Al-Ḥalal wal-Ḥaram fi al-Islam ("The Forbidden and the Permitted in Islam") is perhaps one of the most widely read Islamic works, after the Qur’ān. The subject of jihad in Palestine is a salient feature of Qaraḍāwī’s thought and is addressed frequently in his books. His views on Israel and on the Jews shape those of many Muslims throughout the world.Hamas and Ideology: Sheikh Yusuf Al-Qara?awi on the Jews, Zionism and Israel (Routledge, 2017) pa...2022-12-0431 min
New Books in Jewish StudiesShaul Bartal and Nesya Rubinstein-Shemer, "Hamas and Ideology: Sheikh Yusuf Al-Qara?awi on the Jews, Zionism and Israel" (Routledge, 2017)Sheikh Yusūf al- Qaraḍāwī is regarded as the most influential contemporary Muslim religious figure. His best-selling book, Al-Ḥalal wal-Ḥaram fi al-Islam ("The Forbidden and the Permitted in Islam") is perhaps one of the most widely read Islamic works, after the Qur’ān. The subject of jihad in Palestine is a salient feature of Qaraḍāwī’s thought and is addressed frequently in his books. His views on Israel and on the Jews shape those of many Muslims throughout the world.Hamas and Ideology: Sheikh Yusuf Al-Qara?awi on the Jews, Zionism and Israel (Routledge, 2017) pa...2022-12-0431 min
Creative Life LessonsEpisode 07: Winning, Emotion, and ThrillerHear from Emmy Award-winning composer and producer, Wendell Hanes, as he details his journey from studying semiotics at Brown University to becoming the founder of Volition Sound. Wendell also touches on the importance of supportive parents, the need to adapt, and why, with music, “you’re always a half step away from a smile.”2022-06-0937 min
Creative Life LessonsEpisode 06: Discipline, Curiosity, and Idaho RussetsIn this episode, Andy Anderson details his trajectory from Air Force fireman to acclaimed commercial, editorial, and fine-art photographer. Andy also shares his approach to portraiture; why he believes craft drives career longevity; and the important role curiosity plays in all creative endeavors.2022-02-2727 min
Creative Life LessonsEpisode 05: Delusion, Integrity, and Barbie DollsFor documentary filmmaker Melody Gilbert, the best part of filmmaking is not knowing what she'll discover along the way. In this episode, Melody discusses why she refrains from judging her subjects, how she maintains her independent voice, and how working in retail taught her how to win people's trust.2022-02-1543 min
Creative Life LessonsEpisode 04: Luck, Patience, and DiscoGet the inside story on the life and career of acclaimed audio book narrator and Sopranos and Dinner Rush actor, Edoardo Ballerini, as he talks about the importance of self-honesty; heeding your internal compass; and why it's imperative to continually challenge yourself as a creative person.2022-01-3144 min
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