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Unmade: media and marketing analysisUnmade: media and marketing analysisAI slop is putting brand trust at risk, warns Getty Images' creative headWelcome to an audio-led edition of Unmade. Today we hear from Getty Images’ global creative boss Rebecca Swift, on the impact and risk of AI on creative industries. Today is a good day to upgrade to a paid membership of Unmade. Your annual membership includes:A complimentary ticket to all of Unmade’s events, including tomorrow’s AI conference HumAIn (May 6), REmade (September 23), Unlock (October), and Compass (across November)Member-only content and our paywalled archives;Your own copy of Media Unmade.Upgrade today.‘Business loves bargains’: Rebecca Swift on h...2025-05-0522 minUnmade: media and marketing analysisUnmade: media and marketing analysisWhat's holding marketers back from AI?Welcome to an audio edition from Unmade.Today: humAIn curator Cat McGinn talks to Jodie Sangster about her new co-venture aimed at upskilling CMOs with AI, the Australian Centre for AI in Marketing, and what’s stopping marketers from getting on board with AI transformation.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* A complimentary ticket to all of Unmade’s events, including HumAIn (6 May 2025), REmade (23 Sept), Unlock (Oct 2025), and Compass Australia (Nov 2025);* Member-only content and our paywalled archives; * Yo...2025-03-2731 minUnmade: media and marketing analysisUnmade: media and marketing analysisStW: Hugh Marks and Matt Stanton firm up for ABC and Nine; Plus our 2024 verdict, and 2025 predictionsWelcome to an audio-led edition of Unmade. Today: Hugh Marks firms up for the ABC as Matt Stanton makes an inside run on Nine; Plus, what we learned this year, and what we’re expecting in 2025.This is the perfect time to upgrade your Unmade membership* A complimentary ticket to all of Unmade’s events, including HumAIn, REmade, Unlock, and Compass, all returning in 2025;* Members-only content and our paywalled archives;* Your own copy of Media Unmade.Do it before the end of next week, and we’ll give you a $50...2024-12-1525 minUnmade: media and marketing analysisUnmade: media and marketing analysisStW: Farewell The Monkeys; ACCC to muscle up against platforms; AI content theft;Welcome to Start the Week, our Monday scene-setter for the week ahead.In today’s audio-led edition, the government helps the ACCC muscle up against the platforms as Meta belatedly acts on scammy celeb ads; The Monkeys nostalgia as they rebrand to Droga5; acting on AI content kleptomania; and the end of the TV ratings year, but did anybody notice?If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* A complimentary ticket to all of Unmade’s events, including HumAIn, REmade, Unlock, and Compas...2024-12-0118 minUnmade: media and marketing analysisUnmade: media and marketing analysisStW: Kochie's Law, Bluesky's week, and Coke's AI Christmas adWelcome to Start the Week, our Monday scene-setter for the week ahead.In today’s audio-led edition, we prepare for a big week of media legislation in which the government will try to make the social platforms responsible for those scammy crypto ads featuring deepfake David Koch, and to push through its age-gating legislation. We also recap the week in AI and ask whether new platform Bluesky is about to hit critical mass as a Twitter replacement.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership incl...2024-11-1719 minUnmade: media and marketing analysisUnmade: media and marketing analysisStW: The age of zero click arrives in Oz; Verdict on Myer's Christmas humbug ad; Nine chair faces fight for her seatWelcome to Start the Week, our Monday scene-setter for the week ahead.In today’s audio-led edition: Can a loveable monster make Myer’s Christmas?; The launch of AI-driven search in Australia creates a new peril for news publishing; and Nine’s chair faces a shareholder rebellion.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes a complimentary ticket to this month’s Compass roadshow, plus all of Unmade’s 2025 events, including HumAIn, REmade and Unlock (2025).You also get our member-only content and our paywalle...2024-11-0320 minUnmade: media and marketing analysisUnmade: media and marketing analysis'It's been cathartic': Foxtel's Mark Frain on parting ways with the TV establishment; Compass BrisbaneWelcome to an audio-led edition of Unmade. Along with revealing the lineup for the Brisbane edition of our Compass event, we today feature an in-depth interview with Mark Frain, CEO of Foxtel Media, recorded around last week’s Upfront event. Plus, a further dip in the Unmade Index.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* A complimentary ticket to all of Unmade’s events, including Unlock (October 31), Compass (across November), HumAIn (Q2 2025) and REmade (Q3 2025);* Members-only content; and all of our paywal...2024-10-2332 minUnmade: media and marketing analysisUnmade: media and marketing analysisStW: How Campaign Brief double glazed adland's glass ceiling; Rape claim at NineWelcome to Start the Week, our Monday scene-setter for the week ahead.In today’s audio-led edition: We reflect on the industry’s move against Campaign Brief; And Nine is hit with a historic rape claim after publishing its culture report.We’ve upgraded Unmade’s membership. Annual members now get a free ticket to all of our events. That includes Unlock on October 31; our Compass series in November; and REmade and HumAIn next year.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership also inclu...2024-10-2129 minUnmade: media and marketing analysisUnmade: media and marketing analysis'We did kick the door down': Four Pillars Gin co-founder Matt Jones on growing a brand and a whole industry; Compass SydneyWelcome to an audio-led edition of Unmade. Today’s edition features a fascinating exploration of how Four Pillars Gin became such a huie brand success, with an in-depth conversation with co-founder Matt Jones. Also today, we share details of the Sydney panel for Unmade’s Compass roadshow.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* A complimentary ticket to all of Unmade’s events, including Unlock (October 31), Compass (across November); HumAIn (2025), and REmade (September 2025).* Member-only content and our paywalled archives;* Your own...2024-10-1635 minUnmade: media and marketing analysisUnmade: media and marketing analysis'We are approaching retail media 3.0': Lessons from REmade's leadersWelcome to an audio-led edition of Unmade. Today’s edition features one of the highlights of last week’s REmade - Retail Media Unmade conference, our leadership panel. If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* A complimentary ticket to all of Unmade’s events, including Unlock (October 31), Compass (across November); HumAIn (2025), and REmade (September 2025).* Member-only content and our paywalled archives;* Your own copy of Media Unmade. Growing pains, data gains, and techy brains: retail media’s leaders reflect 2024-10-0941 minUnmade: media and marketing analysisUnmade: media and marketing analysisStW: How will ACCC intervention hit retail media?; Succession for Bruce Gordon; More AI magic (and menace)Welcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition: We chew over what the ACCC’s concerns over Cartology and Coles 360 may mean for Australia’s retail media sector; Bruce Gordon retires; and yet another significant week in AI developmentsIf you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* A complimentary ticket to all of Unmade’s events, including HumAIn (2025), REmade (1 October), Unlock (31 October), and Compass (November);* Member-only content and our paywalled archives;* Your own c...2024-09-3030 minUnmade: media and marketing analysisUnmade: media and marketing analysisStW: Privacy postponed; Big fines for scam ads; New AI rules; Unpaid Disrupt Radio staff unready for startup 'rough and tumble'Welcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition: The government clear the decks on its policy logjam, with privacy reforms dumped until after the election; new AI rules, and heavy fines on scam ads. Plus, the boss of Disrupt Radio - where staff have gone unpaid for nearly two months - claims: “Start-ups are not for the salaried and superannuated”.We’ve upgraded Unmade’s membership. Annual members now get a free ticket to all of our events. That includes REmade - Retail Media Unmade on October 1; Unlock on October...2024-09-0928 minUnmade: media and marketing analysisUnmade: media and marketing analysisStW: How agencies are screwing news media with lazy brand safety; Google's biggest AI search rival reveals ad plansWelcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition: News publishers push back against media agencies’ brand safety default settings; AI search startup Perplexity gets into the advertising business; and X becomes an image disinformation engine.We’ve upgraded Unmade’s membership. Annual members now get a free ticket to all of our events. That includes REmade - Retail Media Unmade on October 1; Unlock on October 31; our Compass series in November; and HumAIn next year.If you’ve been thinking about upgrading to an Unmade membership, this is the per...2024-08-2619 minUnmade: media and marketing analysisUnmade: media and marketing analysisStW: Cosmo's return; Rumblings over Nine's Domain ownership, share buyback and move on Foxtel; the week in AIWelcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition: The call is coming from inside the house as Nine’s papers highlight disquiet over the company’s share buyback and Domain’s leadership; we look at the first edition of the reincarnated Cosmopolitan Australia; and the latest in AI.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn and REmade (October 1) conferences;* A complimentary invitation to Unmade’s Compass event (November);2024-08-1225 minUnmade: media and marketing analysisUnmade: media and marketing analysisStW: Infinite Dial 2024; Strike begins to hit Nine's papers; the low nutrition AI content farms spool upWelcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition: Should Nine’s journos have gone on strike?;The AI content snake threatens to eat itself; and a chance to hear the Infinite Dial launch.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn and REmade (October 1) conferences;* A complimentary invitation to Unmade’s Compass event (November);* Member-only content and our paywalled archives;* Your own copy of Media Un...2024-07-2957 minUnmade: media and marketing analysisUnmade: media and marketing analysisStW: After media's meltdown, what comes next?; AI for PR monitoring; Voiceover artists' existential threatWelcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition: We look back on media’s most brutal week for a decade, and reflect on how things will play out in this new financial year. Plus, we round up the latest on how AI is changing the media and marketing worldStart the financial year by upgrading to an Unmade membership. Your membership includes:* Member-only pricing for our HumAIn and REmade conferences;* A complimentary invitation to Unmade’s Compass event;* Member-only content and our paywal...2024-07-0129 minUnmade: media and marketing analysisUnmade: media and marketing analysisStW: Why women are rejecting news; Research industry trembles at AI onslaught; Seven's comic signingWelcome to Start the Week, our Monday scene-setter for the week ahead. Today: Why are women turning away from news?; The dawn of synthetic data - good news for marketers, bad news for research companies?; and comedian Mark Humphries joins Seven NewsIt’s a great day to become a paying member of Unmade. You get:* Member-only pricing for next week’s HumAIn conference* A complimentary invitation to Unmade’s Compass event (November);* Member-only content and our paywalled archives;* Your own copy of Media UnmadeUpgrade todayR...2024-06-1727 minUnmade: media and marketing analysisUnmade: media and marketing analysisAI is news media's extinction event: the verdict - our closing HumAIn Great DebAItWelcome to an audio led edition of Unmade. Today, we share the closing session of last week’s HumAIn conference, where we invited six people from within the media and marketing industry to debate whether generative AI will be an extinction level event for media. And further down, yet more decline on the Unmade Index as Antony Catalo buys a bigger SCA stake.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our conferences;* A complimentary invitation to Unmade’s six-st...2024-06-0630 minUnmade: media and marketing analysisUnmade: media and marketing analysisStW: Epochal days in AI; can ARN's scale logic win the day in the SCA battle?Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: ARN refuses to let its Southern Cross Austereo takeover bid die; and ChatGPT starts talking back - why that matters to the marketing world.It’s a great day to become a paying member of Unmade. You get:* Member-only pricing for next week’s HumAIn conference * A complimentary invitation to Unmade’s Compass event (November);* Member-only content and our paywalled archives;* Your own copy of Media UnmadeUpgrade todayThe all-seeing, all-talking AI...2024-05-2026 minUnmade: media and marketing analysisUnmade: media and marketing analysisStW: James Warburton set to leave Seven next week; Bad pitches; How AI is driving copyright dodgingWelcome to Start the Week, our Monday scene-setter for the week ahead. Today: Warburton set to depart Seven West Media next Thursday; a failing grade for the pitch process; and how the AI giants are stealing content.Warburton brings forward exit as Lehrmann headlines swirl; problematic pitches; and AI corner cuttingToday:* James Warburton now set to leave Seven next week;* An new study suggests agencies are unhappy with the state of pitching* AI creators cutting corners on gobbling up training dataFurther reading:Unmade...2024-04-0818 minUnmade: media and marketing analysisUnmade: media and marketing analysis'It's fear that stops men standing up. They don't want to rock the boat'Today’s conversation offers a depressing picture of how little progress the communications industry has made compared to other industries in making adland a safe environment for women.The discussion, convened by Unmade’s Cat McGinn, features Jasmin Bedir, Darren Woolley and Liam Walsh. A key question: are the industry’s male executives putting career expediency ahead of doing the right thing when they see a problem?Bedir is CEO of creative agency Innocean and founder of campaign group Fck the Cupcakes.Woolley is founder of marketing consultancy Trinity P3. In 2022, he began to inv...2024-04-0445 minUnmade: media and marketing analysisUnmade: media and marketing analysisStW: Google tells agencies AI will eat their jobs; What was Accenture thinking?; Smart TV app verdict imminentWelcome to Start the Week, our Monday scene-setter for the week ahead. Today: New AI developments in agencies, search and film production; an odd job ad from Accenture; and we reach the pointy end of the smart TV apps debateIf you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn (May 28) and REmade (October 1) conferences;* A complimentary invitation to Unmade’s Compass event (November);* Member-only content and our paywalled archives;* Your own copy of Media Unma...2024-03-2418 minUnmade: media and marketing analysisUnmade: media and marketing analysisStW: Countdown to Kyle; 'AI will do 95% of agency jobs'; Will Nine buy back Catalano's papers?Welcome to Start the Week, our Monday scene-setter for the week ahead.Today: OpenAI’s Sam Altman predicts 95% reduction in agency jobs; Melbourne radio gets ready for a huge week; and Nine talks to Antony Catalano about buying back his papers.Producing independent analysis of the media and marketing industry that goes beyond press releases takes time and resources. If you like what we do, you can support us by becoming a paying member. Become a member today!PerthboundUnmade publisher Tim Burrowes will be in Perth next week - from Mo...2024-03-1022 minUnmade: media and marketing analysisUnmade: media and marketing analysisStW: Media's 'extinction level event'; What to expect from SCA's financials; Another Google AI brand blunderWelcome to Start the Week, our Monday scene-setter for the week ahead.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* Member-only pricing for our HumAIn (May 28) and REmade (October 1) conferences;* A complimentary invitation to Unmade’s Compass event;* Member-only content and our paywalled archives;* Your own copy of Media UnmadeUpgrade todayFrom Bard to worse during media’s cold snapToday:* Is media’s deep freeze finally hitting bottom?* C...2024-02-2522 minUnmade: media and marketing analysisUnmade: media and marketing analysisStart the Week: Vale Harold Mitchell; Australia's new paper; Google's bad AI brand strategyWelcome to Start the Week, our Monday scene-setter for the week ahead.Today’s topics: Remembering Harold Mitchell; latest on how AI is changing marketing; Seven West Media prepares for digital newspaper launchHarold Mitchell: Media’s biggest beastToday:* Harold Mitchell, Australia’s most successful media agency founder, passes on;* SWM prepares to launch The Nightly* The week in AI, as Google’s bodged Bard branding becomes GeminiFurther reading:* Australian Financial Review: Ad man Harold Mitchell was living large to the end2024-02-1122 minUnmade: media and marketing analysisUnmade: media and marketing analysisThe hour that decides an agency's fate: Jonathan Pease on how to win the roomWelcome to an audio-led edition of Unmade.Today’s edition features a conversation with Jonathan Pearse, author of book Winning the Room, designed to help agency executives pitch better.‘I became obsessed with what makes an agency win and lose’: Jonathan Pease on how adland can pitch betterCommunications agencies still win (or lose) much of their new business via competitive pitches.Often, the process culminates in a single timeslot of an hour or less, in which the agency needs to persuade its prospective client of the merits of its thinking and wo...2023-11-1537 minUnmade: media and marketing analysisUnmade: media and marketing analysis'Setting up an ad network is the smallest part': Retail media evangelist Colin Lewis explains how Australia took the leadWelcome to an audio-led edition of Unmade.Today’s edition of the podcast features Colin Lewis, retail media evangelist and global marketing consultant. Further down, a particularly good day for Domain on The Unmade Index.The only way to access Unmade’s full archive, and our weekly Tuesdata analysis, is as a paying member. Unmade members also get discounted tickets to our events, including our retail media conference Re:Made, which takes place next month.‘The media business is a different game to retailing’Ahead of his appearance at next month’s REmade c...2023-09-2132 minUnmade: media and marketing analysisUnmade: media and marketing analysisStart the Week: Countdown to Facebook news oblivion; Dissecting Nine's Upfronts: Retail media, AI ads and the price of Olympics sponsorshipWelcome to Start the Week, our Monday scene-setter for the week ahead.STW: How Nine’s pitch ranges from $500 self service ads to $12.5m Olympics sponsorship packagesToday:* Dissecting Nine’s Upfronts promises, RTLX, and their AI offering;* News Corp warns of AI-induced job losses;* Rough seas ahead for publishers as News Media Bargaining Code negotiations restart;* Our program reveal for REMade next month;Today’s episode feature Tim Burrowes, Seja Al Zaidi, Abe Udy and Cat McGinn.Further reading:* Unmade: Upfron...2023-09-1123 minUnmade: media and marketing analysisUnmade: media and marketing analysis'It will create tons of new jobs': Marcel's global president Arpit Jain on AI's impact on agenciesWelcome to an audio-led edition of Unmade.Today’s AI-centred edition of the Unmade podcast features an interview with Arpit Jain, global president of Publicis Groupe’s AI engine Marcel.While most holding companies have been increasingly reluctant to talk about how they are using generative AI as the risks around intellectual property and confidentiality began to outweigh the buzz, Publicis has enough points on the board to talk about its achievments.Publicis earned drew widespread scepticism, and even derision, back in 2017 when it announced it was withdrawing from entering awards and redirecting the...2023-08-2338 min