Shows
The Digital Marketing Podcast by Exposure NinjaCopy This PERFECT Digital Marketing Strategy in 2025The following is a BONUS EPISODE recorded by the Exposure Ninja team.----------Let's be honest: marketing in 2025 feels like navigating a constantly shifting landscape.Every week brings fresh challenges — new AI tools reshape search behaviour, social platforms pivot their algorithms, and just when you think you've mastered your PPC creative and ad budgets, Google drops another game-changing update.Despite the changes and complexity of digital marketing today, the fundamentals of what drives results have remained the same.Listen in and learn all about the most important marketing changes an...2025-02-101h 00
8 & 9 Figure Mentors£25M Exit to Startup Failure - How do you know when to quit?After selling eConsultancy for £25M, Ashley Friedlein could have retired. Instead, he poured 7 years and millions into Guild, a professional messaging platform - only to eventually shut it down. In this brutally honest conversation, Ashley shares why conventional startup advice can be dangerous, how to know when to keep pushing versus let go, and why work-life balance might be the wrong goal entirely. Whether you're growing a business or considering an exit, Ashley's rare perspective from both massive success and graceful shutdown offers invaluable lessons on the realities of entrepreneurship.2025-01-081h 19
The Digital Marketing Podcast by Exposure Ninja8 Common PPC Mistakes (and How To Avoid Them)Head of PPC at Exposure Ninja, Tom Goodwin, chats to Tim Cameron-Kitchen about the main PPC mistakes we see businesses make and how you can fix them or avoid them altogether.
Timestamps
00:00 — Intro
01:37 — Not Bidding On Your Own Brand
07:01 — Ignoring Quality Score
13:47 — Spelling Errors
16:36 — Sending People to 404 Errors
19:58 — Offers That Expire
22:00 — Not Using Audiences
27:40 — Not Using Broad Match
34:14 — No Performance Max or Only Performance Max
Watch the video instead: https://exposure.ninja/8-ppc-mistakes
Get the show notes: https://exposureninja.com/podcast/340
Apply for a FREE website and marke...2024-11-2541 min
8 & 9 Figure MentorsWhy This Exited Founder Chased PROFIT and FUN from Day 1In this episode of 8 and 9 Figure Mentors, host Tim Cameron-Kitchen sits down with Rob Hamilton, founder of The Instant Group and current investor/advisor. Rob shares his journey from building a profitable office rental company to his current pursuit of adventure and purpose.Rob reveals his unconventional approach to business, emphasising profitability from day one and the importance of managing risk. He discusses the challenges of transitioning from founder to investor, including a harrowing three-year warranty claim that tested his resilience.Hear Rob's outlook on:Building a profitable business without external fundingNavigating...2024-09-1635 min
8 & 9 Figure Mentors$8 Million in revenue with 2 employees and 85% margin on a viral Shark Tank productMeet Adam Callinan, the innovative founder of BottleKeeper. Adam shares his extraordinary journey of building a multi-million dollar business with just two employees, navigating the Shark Tank experience, and eventually selling to private equity.Key highlights include:How Adam and his cousin turned a beach day idea into a thriving businessThe unconventional approach of growing to $8 million in revenue with only two team membersInsights into their Shark Tank strategy and the aftermath of the showThe challenges of managing extreme revenue seasonality and rapid growthAdam's data-driven approach to business and the importance of understanding key metricsThe...2024-09-0945 min
8 & 9 Figure MentorsFrom $0 to $250 Million: Building a Finance Empire with No Experience with Trixy CastroMeet Trixy Castro, a powerhouse entrepreneur who built and sold two companies before her mid-30s - one to Goldman Sachs, the other to Fidelity. In this episode, Trixy shares her journey from bootstrapping a lending company with high school employees all the way to exit.As a child of immigrant parents and a woman in a male-dominated industry, Trixy's story is one of grit, resilience, and unwavering self-belief. She reveals how she:- Bootstrapped her first company and grew it to $150 million in monthly demand- Secured $250...2024-09-0246 min
The Digital Marketing Podcast by Exposure NinjaThe Future of SEO Changed AGAIN | ft. Annabelle BaughIn This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Annabelle Baugh, and we talk about: Tim's AI Corner: Google launches SGE/AI Overviews. The Art and Science of Weather-Based Marketing Lessons from On The Beach's Sunny Circles Timestamps 02:58 – Story 1 – Tim's AI Corner: Google launches SGE/AI Overviews. 25:32 – Story 2 – The Art and Science of Weather-Based Marketing 39:49 – Story 3 – Lessons from On The Beach's Sunny Circles 48:04 – The Tasks Get a FREE review of your website 2024-05-231h 05
8 & 9 Figure MentorsFailed Footballer to $575 Million/year of MortgagesDana Hendrix isn't the conventional business leader. A troublemaker in school, he was initially forced to take accounting classes as a PUNISHMENT. But when he realised he had a knack for finance and his planned journey to the NFL didn't materialise, he took his unique style, gut instinct, and healthy distaste of authority into the world of mortgages.Still only 30, Dana is now SVP of finance at DSLD Mortgage which manages $575m of loans last year, with a target next year of $1 Billion.He talks honestly about the tradeoffs he...2024-05-2141 min
The Digital Marketing Podcast by Exposure NinjaWhat Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo UyIn This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Gustavo Uy, and we talk about: Apple Apologises for Crush Advert The Ordinary Push Science in Ads Tim’s AI Corner: GPT-4o Timestamps 02:36 – Story 1 – Apple Apologises for Crush Advert 20:45 – Story 2 – The Ordinary Push Science in Ads 35:21 – Story 3 – Tim’s AI Corner: GPT-4o 48:00 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show...2024-05-171h 00
The Digital Marketing Podcast by Exposure NinjaMarketing Lessons from Aldi's Brilliance | ft. Danielle McMullenIn This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Danielle McMullen, and we talk about: Marketing Lessons From Donald Duck's Birthday Aldi's Mammoth Social Media Presence Tim's AI Corner - Apple and AI Search Updates (SGE and Meta) Timestamps 02:38 – Story 1 – Marketing Lessons From Donald Duck's Birthday 15:14– Story 2 – Aldi's Mammoth Social Media Presence 30:28 – Story 3 – Tim's AI Corner 43:33 – The Tasks Get a FREE review of your website https://exposureninja.com/rpod/review/2024-05-1052 min
8 & 9 Figure MentorsTurning $35k into a $2.9 Billion exit (with no experience)Scott Lowery co-founded Buffalo Wild Wings & Weck with his friend. They had no experience, no outside capital, no market research, and no clue how to run a restaurant business.But they figured it out through common sense, sheer determination, and a work ethic that is scarcely believable.BW3, as it became known, eventually scaled to 1,200 restaurants and sold to Arby's for $2.9 Billion. =====8 & 9 Figure Mentors is the podcast that gets inside of the minds of the people who have started, run and exited 8, 9 and 10- figure businesses. Learn...2024-05-0755 min
The Digital Marketing Podcast by Exposure Ninja"The most important marketing skill you should learn is..." | Tim Cameron-KitchenEvery week, the marketing landscape changes and marketing managers, directors, and business owners try their best to stay up-to-date. The Dojo, a brand-new podcast series by Exposure Ninja, is here to turn the latest marketing news and trends into marketing tasks you can follow. Listen in and be sure to email us at hello@exposureninja.com to let us know what you like (or don't!) about our new series. Watch the video instead https://exposure.ninja/dojo-1 Get a FREE review of your website https://exposureninja.com...2024-01-1232 min
The Digital Marketing Podcast by Exposure NinjaAvoid These Digital Marketing Strategy MISTAKES in 2024Join Exposure Ninja's founder and CEO, Tim Cameron-Kitchen, as he discusses some of the most common digital marketing strategy mistakes he and his team regularly encounter (and fix!). Joining Tim is Dale Davies, Exposure Ninja's Head of Marketing, and Freddy Heppel, one of our agency's best Marketing Consultants. Watch the video instead: https://www.youtube.com/watch?v=XWQUNMxfw28&list=PL6KnGdn57AO-V0OzRyrP76AqBDaPekNdO Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-032/ Download our eBook @ htt...2023-10-1234 min
The Digital Marketing Podcast by Exposure NinjaGoogle Gemini - The Biggest SEO Disruption in 25 YearsIn this episode, Tim and Jess discuss Google Gemini, a new AI model that's rumoured to be 20x more powerful than ChatGPT and a likely search engine upgrade. Read Tim's blog post: How Google Gemini Will Change the Future of SEO (Probably) (https://exposureninja.com/blog/google-gemini-future/) Watch the video instead: https://www.youtube.com/watch?v=x0P-D6BM8eg&list=PL6KnGdn57AO-V0OzRyrP76AqBDaPekNdO Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Get the show notes @ https://exposureninja.com/podcast/extra-029/ Download o...2023-09-2035 min
The Digital Marketing Podcast by Exposure NinjaWhy Your Business Can't Ignore Multichannel MarketingTim and Jess are back once again for another Podcast Extra. This week, they’re talking about: Meta might be releasing a Twitter-like competitor The state of Montana is banning TikTok Google has started to promote their generative AI ads tools Google has made an update about Topical Authority. If you prefer, you can WATCH the podcast instead: https://www.youtube.com/watch?v=R6KyyJqKnqM And if you haven’t seen it yet, you can watch Tim’s latest video here: https://www.youtube.com/watch?v=R6KyyJqKnqM Get...2023-05-2533 min
The Digital Marketing Podcast by Exposure NinjaIs Black Friday Marketing Still Worth It? [EXTRA 002]Black Friday. Is it still worth it for businesses in 2022? Should they bother with it in 2023? That's just one of the questions discussed in this week's Podcast EXTRA episode, with our regular host, Tim Cameron-Kitchen, and Meme Connoisseur (read: Digital Marketing Specialist), Jess Percival. Watch the video recording instead @ https://www.youtube.com/watch?v=cSGTKevnln4 Get the show notes @ https://exposureninja.com/podcast/extra-002/ Get a FREE review of your website @ https://exposureninja.com/rpod/review/ Download our eBook @ https://exposureninja.com/your-google-book/2022-11-2451 min
The Digital Marketing Podcast by Exposure NinjaHow To Hire the Ultimate Digital Marketing ManagerWhen business is good and you're too busy to do your own marketing, hiring a marketing manager is the perfect solution. Given the responsibility of increasing your brand's visibility and sales, the perfect marketing manager will sketch out a plan that will result in significant success for your business — but how do you which marketing manager is right for you? In today's podcast, Tim talks with Ali Newton, the Head of Sales at Exposure Ninja and former digital marketing manager for a successful B2B company in the UK. Together they talk about how to hi...2020-08-1232 min
The Digital Marketing Podcast by Exposure NinjaHow The Hut Group Uses SEO to Turnover £1.1bnJoin Tim in reverse-engineering the success of one of the UK's largest privately held companies, The Hut Group. As an eCommerce monster, The Hut Group manages over one hundred eCommerce sites globally in competitive markets such as fashion and beauty. Their aggressive approach to digital marketing has helped this company to reach a staggering £1.1bn in sales last year. So, how has The Hut Group grown from one site to one hundred, establishing itself as the ultimate eCommerce powerhouse? We guide you through the early 2000s when The Hut Group specialised in the sale...2020-07-2945 min
The Digital Marketing Podcast by Exposure NinjaHow to Get More of Your Emails Opened, Read and ClickedWe're joined by Liz Willits for the second time, to chat about AWeber's 2020 Small Business Email Marketing Statistics report. In this episode, we also touch on the future of email marketing as well as address some of your most burning questions on how to get your emails opened, read and clicked. With 94% of small business owners writing their email copy, we focus on giving practical advice to those crafting their own email campaigns. So, if you've ever wondered if you should be writing fancier emails, experimenting with clickbait subject lines or doing something different to in...2020-05-2036 min
The Digital Marketing Podcast by Exposure NinjaHow To Support Your Sales Team During A CrisisAs a notoriously intense, high-pressure environment, being in sales is a tricky position to be in right now. It's also likely to be the department that feels the most immediate impact of this crisis and any other crisis that may arise in the future. As leads dry up and morale slumps, how can sales departments rise to the challenge? This episode focuses on advising sales managers, marketing consultants and business owners on everything to do with sales. We chat about how to strike a balance between being target-focused and being human, as well as how to...2020-04-0842 min
The Digital Marketing Podcast by Exposure NinjaHow to Channel Your Mental Energy Into Post-Crisis SuccessThis week’s podcast is an ad-hoc episode in light of COVID-19. We know that business owners need timely marketing advice. That’s why we’re helping you to self-diagnose your business into one of the four following camps: Camp 1 - Businesses that are close to breaking point and are losing custom fast Camp 2 - Businesses that are impacted but are still selling to some capacity Camp 3 - Businesses that are positioned well but aren’t seeing results Camp 4 - Businesses that are unexpectedly making more sales than ever Throughout the episode, Tim w...2020-04-0115 min
The Digital Marketing Podcast by Exposure Ninja10 Biggest Wastes of Marketing Time in 2020In this episode of the Exposure Ninja Digital Marketing Podcast Tim chats with fellow Ninjas, Digital Strategy Manager, Dale Davies and Sales Manager, Ali Newton. Today's show is about the most common marketing traps businesses can fall into. Namely, the negative effect of spending too much time worrying about them. We often see that a marketer's advice is either misunderstood or taken too seriously. Perhaps leaders take such advice out of context or invest too much time into what's designed to be a quick tip. The result? Businesses often create content that's either irrelevant or di...2020-03-181h 00
The Digital Marketing Podcast by Exposure NinjaStrategies For PPC When Your Lead Costs £££££This week on the Exposure Ninja Digital Marketing Podcast, Tim is joined by his birthday twin, Azeem Ahmad from Staffordshire University. As a frequent speaker at events like BrightonSEO, and having worked with both client and agencies alike, it's safe to say that Azeem knows his stuff when it comes to digital marketing. Just in case you don't get the pleasure of bumping into Azeem at an industry get-together, we've grabbed him for a chat. And if you're looking to reduce your CPA, you're in the right place. Using his university experience, Azeem talks us through how t...2020-03-1146 min
The Digital Marketing Podcast by Exposure NinjaStop Wasting Money On Google AdsIn this episode of the Exposure Ninja Digital Marketing Podcast, we are getting to grips with Google ads and showing you how to determine if they are worth investing in for your business. Google ads are expensive and can be complicated, it's safe to say that you need to know what you are doing when you advertise with Google ads. So It's not surprising that the majority of business that are using Google ads are not being effective with their budget. Before using Google ads it's important to know your Cost-Per-Click (CPC) and your website's...2020-01-0113 min
The Digital Marketing Podcast by Exposure NinjaHow 10Web Disrupted Web HostingOn this episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Araks Nalbandyan from 10Web. 10Web is an all-in-one website building platform which offers managed WordPress hosting on Google Cloud. From April to December this year 10Web has grown to now host over 10,000 websites. Araks Nalbandyan is on the show to talk about how they have achieved this using varied digital marketing techniques including Facebook groups, PPC and AppSumo. What struck us about this interview with Araks Nalbandyan was the energy of 10Web. They worked very hard this year testing lots of...2019-12-1829 min
The Digital Marketing Podcast by Exposure Ninja4 Ways To Increase Your Website's LeadsIn this episode of the Exposure Ninja Digital Marketing Podcast, we are trying out a new format. We're going to be bringing you a mixture of How To's, Deep Dives and Ninja Nuggets on top of our classic Interview episodes. This week is our first 'How To', showing you how to improve your website's leads and sales in 10 days. Tim walks you through four simple ways you can improve leads and sales without having to run any ads or generate new traffic. If 1 out of 100 visitors to your website turn into a lead or sale th...2019-12-1122 min
The Digital Marketing Podcast by Exposure NinjaHow Good Photography Can Boost Sales With Daisi PollardIn this episode of the Exposure Ninja Digital Marketing Podcast Tim is joined by Daisi Pollard. Daisi is here to talk about how images impact conversion rates and how creating better imagery on your website can massively boost the sale of your products. It is said that humans process images around 60,000x faster than the written word, subconsciously analysing images and determining their appeal before you even realise. So good e-commerce photography and good graphic design could play a bigger role in the buyer's journey than you once thought. Daisi explains that by identifying the ni...2019-11-2738 min
The Digital Marketing Podcast by Exposure NinjaWhy Giving Away Your Best Asset You Can Triple Your RevenueIn this weeks episode of the Exposure Ninja Digital Marketing Podcast Tim is joined by George Papazov, from TradePro Academy, a trading membership platform that helps newcomers to stocks trade like a pro. George is here today to share the tools and techniques he is currently using to gain a massive amount of organic traffic to his website. TradePro, which offers an educational course/program for people who are interested in learning how to trade stocks, options and forex, is a website that has seen booming interest thanks to their digital marketing efforts. George has managed to...2019-11-2005 min
The Digital Marketing Podcast by Exposure NinjaHow Your Mindset Affects Your Digital MarketingIn this week’s episode of the Exposure Ninja Digital Marketing Podcast Tim talks to you about you and how your mindset can affect your digital marketing. Mindset governs what we do - it governs our actions so having our head in the right place is crucial for setting up a business and our digital marketing. We are going back to basics and talk about the fundamentals of why you want to create a business in the first place. Does your business fulfil a need? Or is it designed around you and what you want? Many...2019-11-1328 min
The Digital Marketing Podcast by Exposure NinjaSelling 200,000 seminar tickets using digital marketingThis week Tim is joined by Nick James, from Seriously Fun Business. Nick is an events organiser come sales specialist and has married the two by putting on some incredibly influential events for businesses owners who want to grow their companies. Nick can sell over 200,000 seminar tickets per year with the use of his digital marketing techniques. He focuses on three main areas when it comes to digital marketing: Building a personal database i.e. a list of people interested in events, attended webinars, taken lead magnets etc.. Paid Facebook advertisements Use of multiple soci...2019-11-0654 min
The Digital Marketing Podcast by Exposure NinjaHow Google ThinksIn this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by our very own Head Of SEO Andy Tuxford. Together they delve into the psyche of Google to understand how the search engine thinks when it comes to what websites they give authority in their search results. Andy has been up all night in preparation for this podcast looking at a wealth of Google research papers, intending to give you a better understanding of how Google checks facts. How Google understands what’s true and not true is important for your...2019-10-1644 min
The Digital Marketing Podcast by Exposure Ninja2 Easy Ways to Increase Site Leads and Turbo-Charge ConversionsIn this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim discusses lessons learned from Exposure Ninja’s recent Digital Mastermind session. Bringing together business owners and elite digital marketers, these Mastermind gatherings are designed to breakdown common problems like traffic acquisition and lead generation, and find powerful solutions to turbo-charge results. To help your business get the most out of its website, episode 140 tackles some crucial talking points from the most recent Mastermind, and looks at how you can replicate the success of others. This one is all about taking advantage of the low-hanging fruit...2019-09-2633 min
The Digital Marketing Podcast by Exposure NinjaHow to Get to Your First 20k of Sales through Your WebsiteIn this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by our resident sales powerhouse, Wayne Dharana, on location in Luton (I know, fancy!) In this podcast, Tim and Wayne show you how to take your business from 0 to 20K of sales — as such, this episode is ideal for absolute beginners who’re starting from scratch with their businesses. For many businesses or solopreneurs, getting to that first 20K of sales is often the most challenging period of their business life because until you have sales coming in you don’t have t...2019-09-1835 min
The Digital Marketing Podcast by Exposure NinjaBehind-the-Scenes of Phlearn’s Crazy Profitable Facebook AdsIn this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Seth Kravitz from Phlearn - an online course platform for photographers and creatives who want to learn how to use Photoshop and Adobe Lightroom. Phlearn operates in an incredibly competitive space but Seth and his team have managed to build Phlearn into the no.1 platform for learning Photoshop online with the help of their super savvy Facebook Ad campaigns. Today, Seth walks us through how he and his team have built Phlearn, specifically focussing on their approach to Facebook Ad...2019-09-111h 04
The Digital Marketing Podcast by Exposure NinjaHow to spend $1 Million in 6 weeks on Facebook - and ProfitIn this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Facebook Ads marketing guru, JP Johl. In a recent Facebook ad campaign for a large online retail brand, JP was tasked with spending $1 million on ads in just six weeks. Far from being the nightmare scenario you might expect, JP managed to turn this high-pressure environment into a highly-successful marketing drive for his client. The end result was some impressive ROI that brought in excellent opportunities for the eCommerce website. Today, we get an insight into how JP achieved what many wou...2019-09-0437 min
The Digital Marketing Podcast by Exposure NinjaHow to Collaborate With Experts to Increase Your RankingsIn this week’s episode of the Exposure Ninja Digital Marketing Podcast, we are pleased to be joined by the Marketing Director of Kolabtree, Jonathan Hedger. Kolabtree is an exciting platform that offers businesses and organisations the chance to work with world-leading experts and academics to create powerful, specialised pieces of unique content to super-charge marketing efforts. In the modern age of Google, authority and expertise are crucial when it comes to developing trustworthy content that ranks. With E-A-T proving so important in 2019, now is the time you should start thinking about how to give your content the...2019-08-2736 min
The Digital Marketing Podcast by Exposure NinjaHow To Write Killer Sales Emails for Inbound LeadsIn this week’s episode of the Exposure Ninja Digital Marketing Podcast Tim is joined by online sales-generating machine Wayne Dharana. Our resident marketing guru, Wayne has an unbelievable record when it comes to building successful client relationships and making those all-important sales. Today, Wayne talks us through the power of the humble email, looking at everything from why it still has a place within your communication structure to how to use it to make your business money. Whether you are looking to improve the way you interact with customers or want some tips on the best way...2019-08-2153 min
The Digital Marketing Podcast by Exposure NinjaWrite a Book, Make it a Bestseller, Grow Your Business!In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by founder of Kindlepreneur, Dave Chesson. A platform devoted to turning eBook authors into bestselling writers and award-winners, Kindlepreneur is renowned the world over for its ground-breaking online marketing methods and success stories. Today, we put Dave’s skills to the test, as he runs through a live demonstration of Amazon marketplace optimisation, using Tim’s own book ‘How to Get to the Top of Google’ as the guinea pig. If you are looking for honest and genuine tips on how to turn...2019-08-1440 min
The Digital Marketing Podcast by Exposure NinjaHow to Play a Bigger GameIn this week’s episode of the Exposure Ninja Digital Marketing Podcast, we're trying something completely different... If you're not scared s***less at least twice a day, you're not thinking big enough — Andy Harrington Tim is super passionate about growth mindset and coaching and in this episode, he wants to encourage you all to challenge yourselves; REALLY challenge yourselves. Whatever you're doing now, push it to the extreme — growth lies just on the other side of your comfort zone! This is a concept that many of you will be familiar with and in thi...2019-07-2424 min
The Digital Marketing Podcast by Exposure NinjaLessons Learned from the World’s Most Successful Email MarketersIn this week's episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Liz Willits from AWeber. Aweber.com is one of the world's biggest email marketing companies and Liz has joined us to discuss just what makes a good email?! What can you expect to learn from this podcast episode? Liz recently conducted an INSANE study which analysed 1,000 emails from the top 100 email marketers in the world right now, in order to try and answer four of the most asked questions when it comes to email marketing: How long...2019-07-0327 min
The Digital Marketing Podcast by Exposure NinjaThe Simplest (and Most Successful) 3-Step Sales Funnel for Your BusinessIn this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is flying solo in order to show you an awesome new 3-step sales funnel we've been working on that's proving to be CRAZY successful—and the best part is, it's probably the simplest digital marketing funnel you can implement! To get the most out of this episode, we highly recommend that you watch the video version over on YouTube as Tim uses his favourite magic whiteboard to breakdown some of the key details of this killer marketing funnel. What can you expect to l...2019-06-2626 min
The Digital Marketing Podcast by Exposure NinjaHow to Turn Yourself into a Blogging Influencer to Grow Your BusinessIn this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by entrepreneur and blogging BEAST, Yaro Starak. Yaro has come onto the show to talk to about blogging, but the curveball is he's not talking about business blogging... Yaro has used his personal blog to turn himself into an online influencer with a huge audience and then leveraged this popularity to sell his own digital products and services. It's a different but super interesting approach to how most people view blogging as a digital marketing strategy for their business. 2019-06-1847 min
The Digital Marketing Podcast by Exposure NinjaWhat You Can Learn from Airbnb and PayPal's SEO StrategiesIn this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the former SEO Manager of Airbnb and PayPal, Tommy Griffith. Tommy has some amazing stories about his time at Airbnb and PayPal including his own experience of the eternal conflict between SEO and User Experience (UX). What can you expect to learn from this podcast episode? Here’s a brief outline of some of the questions we ask Tommy and the topics covered in this episode: Just how cool was it working on SEO campaigns for mons...2019-06-1136 min
The Digital Marketing Podcast by Exposure NinjaHow to Increase Product Sales on Amazon with Prabhat ShahIn this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Prabhat Shah, founder of Day to Day eBay and all around Amazon marketing BEAST! Prabhat has been working with Amazon sellers for over 10 years and has some serious, game-changing knowledge to share for any online sellers that want to expand and improve their visibility on Amazon. Now, we can probably all agree that Amazon is the King of eCommerce — in the 25 years since its creation, Amazon has steadily overtaken all other online marketplaces to become the go-to eCommerce platform for...2019-05-2139 min
The Digital Marketing Podcast by Exposure NinjaHow to Generate Income Through Blogging with Alex NerneyIn this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Alex Nerney, the blogging behemoth behind Avocadu and Create and Go. Alex has managed to build up both of his blogs using a super savvy content creation strategy to drive tonnes of relevant traffic, both organically and through Social Media. In his first year of blogging, Alex managed to generate over $100,000 in revenue from his blog, which is pretty spectacular! What can you expect to learn from this podcast episode? While Alex’s main blog is focus...2019-05-1434 min
The Digital Marketing Podcast by Exposure NinjaHow to Get Your Content Featured in the World’s Top PublicationsIn this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by our very own Deputy Head of Content Marketing, Sam Lyon. Sam is an absolute beast when it comes to getting our HR clients placed in some of the top publications around and has landed articles in The Guardian, Entrepreneur and a cubic mega-tonne of leading HR publications! What can you expect to learn from this podcast episode? Tim and Sam waste no time getting to the good stuff in this episode, so if you’re looking to get...2019-04-3028 min
The Digital Marketing Podcast by Exposure NinjaTyler Jack Harris on Building Your Business by Building Your Personal BrandIn this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Tyler Jack Harris, owner of two multi-million-dollar life insurance companies and the man behind the My Living Legacy vlog and the Sales Wolves podcast. Tyler’s story is pretty amazing and his business growth and success is directly linked to personal branding and a process he calls “scale impact”. According to Wikipedia, Personal Branding is “essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group, or organisation”, but Tyler takes this o...2019-04-2349 min
The Digital Marketing Podcast by Exposure NinjaHow to Improve the Accuracy of Your Facebook Ads Using Offline Conversion TrackingIn this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is delighted to be joined, once again, by Lozz Newton — a veteran and all-round legend of the Exposure Ninja podcast. For those of you that don’t know, Lozz actually moved on from Exposure Ninja last year but he’s come back onto the show to share his insights from some testing he’s been doing at his new company around Facebook Ads tracking and how to improve the accuracy of your ads if you’re running lead generation campaigns. This is a particularly...2019-04-1630 min
The Digital Marketing Podcast by Exposure NinjaHow to Stand Out in a Crowded Marketplace - A Step by Step GuideIn this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by one of our awesome Dev Project Managers, Holly Cuthbert. Holly is responsible for managing website project builds for our clients, working in tandem with our Web Development and Design teams to ensure every website we build is beautifully managed and delivered on time! Holly came to Exposure Ninja from a fashion and branding background, which means she has some interesting insider knowledge of how businesses within very competitive markets, such as the fashion industry, can stand out and convince pe...2019-04-0934 min
The Digital Marketing Podcast by Exposure NinjaHow to Launch (or Relaunch) a New Product with Annie BrookingIn this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the CEO of Magic Monkey, Annie Brooking. Annie is a bonafide product marketing guru with a wealth of experience in bringing high technology products to market, having worked with some absolute powerhouses in Silicon Valley. With over 20 years as a CEO in high technology companies, she’s an absolute knowledge bank of information about how to launch a product successfully in the marketplace! What can you expect to learn from this podcast episode? In this episode, Tim and...2019-04-0244 min
The Digital Marketing Podcast by Exposure NinjaCopywriting Guru John Carlton on How to Write Copy That Forces People to Buy from YouWelcome to another episode of the Exposure Ninja Digital Marketing Podcast, and boy do we have a treat for you today! In this week’s episode, Tim is joined by the direct-response copywriting hero, and living legend, that is John Carlton. For those of you that don’t know who John Carlton is, he’s one of the A-List of direct-response copywriters who’s been around since the golden age of newspaper and magazine advertising. John is responsible for some of the most powerful full-page written ads of all time, including this 'Magic Move' golf ad and this 'Fr...2019-03-191h 03
The Digital Marketing Podcast by Exposure NinjaHow to Increase the Profit from Your Google Ads Campaigns with the PPC NinjasIn this episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the in-house Pay Per Click (PPC) Ninja Dream Team, Lizzie Cross (Head of PPC) and Lenka Stefanakova (PPC Team Leader). If you’re currently running PPC ads or are in the process of setting up your campaigns then this episode is a MUST listen to make sure your ads are super-slick and ninja optimised to ensure the very best results for your business! What can you expect to learn from this podcast episode? Tim, Lizzie and Lenka take a de...2019-03-1241 min
The Digital Marketing Podcast by Exposure NinjaThe Future (and Present) of SEO with Kelvin Newman from BrightonSEOIn today’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Kelvin Newman, the Founder of BrightonSEO and Rough Agenda. BrightonSEO started out as a few people meeting at an upstairs room in a pub and is now the UK’s top SEO conference, running twice a year at the biggest venue in Brighton! As the founder and lead organiser of such a massive SEO event, Kelvin is blessed with a super unique perspective of SEO; he gets an inside look across the entire industry, with first-hand insights into current trends, what...2019-03-0540 min
The Digital Marketing Podcast by Exposure NinjaHow to Create a Profitable Mobile-First Website from our ExpertsHere at the Exposure Ninja Digital Marketing Podcast, we’re all about helping you generate more leads and sales for your website. But first, let’s go back a few steps and discuss how you can build a profitable website on time and on budget. Does your website look outdated? Is it mobile-friendly? And just what is mobile-first design, anyway? If you’ve ever had a website built, you’ll know that the process can be painful, expensive and disappointing. But it needn’t be that way. With the right preparation, planning and a clear idea of your outco...2019-01-1549 min
The Digital Marketing Podcast by Exposure NinjaE-A-T: Everything You Need to Know Now to Stay on Top of Your Seo GameGoogle’s recent changes around the Medic and Birthday updates are all focused on E-A-T, which stands for Expertise, Authority and Trust. In short, E-A-T are guidelines that help measure and assess businesses’ legitimacy in their field, and grant them visibility accordingly. E-A-T is a total shift in how Google recognises and rewards websites’ authority, so it’s really important when working on your website’s SEO that you understand exactly what E-A-T means for you. On this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim chats with Dale Davies, Exposure Ninja’s very own Digital St...2018-11-1942 min
The Digital Marketing Podcast by Exposure NinjaFacebook Ads Behind The Scenes: A Million Pound Kickstarter Campaign & CPA Reduced 70%In this week’s ‘behind the scenes’ episode of the Exposure Ninja Digital Marketing Podcast, Tim is once again joined by Lozz Newton, Facebook Ad wizard and podcast fan favourite! This week, Lozz chats to Tim about two Facebook Ads client campaigns that he ran. The first is a board game company that was running a Kickstarter for a new game they were launching -- with a target of £100,000 to raise, Lozz enabled them to completely smash that target with the help of an awesomely executed Facebook Ad campaign, helping them raise just under £1.5M!! The secon...2018-07-1133 min
The Digital Marketing Podcast by Exposure NinjaHow Predicting Keyword Trends Helped This eCommerce Business 10X Their Revenue In 18 MonthsIn this week’s exclusive ‘behind the scenes’ episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the head of Project Management, Nic Tuxford. Nic heads up our team of awesome project managers, who are the beating heart of all of our client campaigns. This week, Nic takes us behind the scenes of an incredible eCommerce client campaign -- we’ve been working with these guys for around 3 years and since they joined us we’ve seen them go from making $600 to over $1.3M per month in online sales! Our ninjas have helped thi...2018-06-2616 min
The Digital Marketing Podcast by Exposure NinjaBehind The Scenes Of A Bestselling Book Launch Facebook Ad CampaignWe've had a lot of feedback from you guys that you really enjoy the podcast episodes where Tim talks to the ninjas who work here at Exposure Ninja, so in this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is very happy to welcome our very own Lozz Newton back to the podcast airwaves! For the next few weeks, we'll be taking you behind the scenes of some of our most successful client campaigns with the ninjas involved, sharing exactly how we achieved these remarkable results and showing you how you can do the sam...2018-06-2128 min
The Digital Marketing Podcast by Exposure NinjaThe Marketing Genius That Sold $100 Million Worth Of Sponges To Become Shark Tank’s Most Successful Product EverIn this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Aaron Krause, the marketing behemoth behind Scrub Daddy — America's favourite sponge and Shark Tank's most successful product ever! Aaron has built the Scrub Daddy brand into something quite extraordinary — 40% market recognition in the US and he recently sold over half a million sponges in Germany, in a single month! In this episode, Aaron takes us behind the scenes of Scrub Daddy's spectacular growth using, arguably, one of the most difficult marketing channels there is, live TV. This is a s...2018-06-1244 min
The Digital Marketing Podcast by Exposure NinjaHow To Get To The Top Of Google Maps With Greg Gifford From SEMRushIn this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Greg Gifford — one of the world’s foremost experts on local SEO, VP of search at DealerOn and the official SEO Guru for SEMRush Academy. This week, Tim dives into the fascinating world of local SEO with Greg, who shares his expertise on how to increase your visibility in local map listings, how to increase your visibility in local organic listings, as well as some of his top tips on review collection, how to get local links and citations, and what to do w...2018-06-0537 min
The Digital Marketing Podcast by Exposure NinjaHow This Accidental Influencer Strategy Helps Jennifer Hamley Sell More BagsIn this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by fellow ninja, Stacey Overton, and together they interview Jennifer Hamley of Jennifer Hamley England -- an award-winning British bag company selling ‘Statement Handbags for Inspirational Women’. Tim and Stacey dive into Jen’s marketing strategy and find out how a bag company that’s only two-years-old has managed to win so many awards and get featured in some of the fashion industry’s top online media -- we’re talking Grazia, InStyle and Glamsquad to name but a few. Jen also walks...2018-05-2927 min
The Digital Marketing Podcast by Exposure NinjaHow To Research And Write High Ranking Content With Colin Gray Of The Podcast HostIn this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Colin Gray of The Podcast Host, a platform dedicated to teaching you ‘how to podcast’ — from setting up a podcast and what equipment to use, to growing your audience and getting your episodes ranking. While Colin is a bonafide podcast expert, we’ve actually got him onto the show to talk about Content Marketing. He’s managed to build some ridiculous visibility for The Podcast Host — they’re up to 100,000 organic sessions per month on their website, which is pretty incredible stuff! Co...2018-05-1534 min
The Digital Marketing Podcast by Exposure NinjaHow ASOS Works With Influencers At Scale (And How You Can Adapt Their Strategy For Your Own Business)In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Louise Doherty from PlanSnap, an app that helps you make plans quickly and get together with friends with the tap of just a few buttons. Now, Louise actually got the idea for PlanSnap whilst working on a ridiculously successful influencer marketing campaign for ASOS. So, in this episode, not only does Louise give us a taste of what PlanSnap is and how they’re planning to market and scale this new product, she also takes us behind the scenes of t...2018-05-0823 min
The Digital Marketing Podcast by Exposure NinjaHow To Market Something No One Has Ever Heard Of Before To Raise £763,960 Through CrowdfundingIn this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by Daniel Siden from Lightvert, a media technology company developing awesome new outdoor advertising technology that you can only see in your eye — it’s pretty futuristic stuff that we’ll let Daniel explain in more detail (and more eloquently) in the podcast! But, despite the total mind-blowing, Star Trek-esque nature of Lightvert’s tech (which I’m sure we could dedicate an entire podcast to without even trying as it’s so cool), we actually got Daniel on the show to talk about cro...2018-05-0127 min
The Digital Marketing Podcast by Exposure NinjaFascinating Lessons From A Google Adwords Hacker Making £4k Profit Per Day From His BedroomIn this week’s episode of the Exposure Ninja Digital Marketing Podcast, we’re delighted to welcome one of our hardcore fans, Hemmel Amrania, who’s been listening to us right from episode one! But Hemmel is no ordinary fan, after listening to our content and attending one of our online SEO courses, he decided to set-up his own business in his spare time which he very quickly grew, making £4K profit PER DAY operating solely from his bedroom! His secret… he went to the dark side with Google Adwords — we’re talking full-on, master of the dark a...2018-04-2733 min
The Digital Marketing Podcast by Exposure NinjaThe SEO And Content Marketing Strategies Behind Hubstaff’s Insane Growth; From $220K To $4M In 3 YearsNOTE: We apologise for Madhav’s sound quality in this episode - we’ve done our best to clean it up but you may need to listen a little harder than usual on this one - but it's totally worth it, we promise! In this week’s episode of the Exposure Ninja Digital Marketing Podcast, Tim is joined by the head of content marketing at Hubstaff, Madhav Bhandari. For those that don’t know, Hubstaff is an online time-tracking software with screenshot integration which runs on your desktop or as a mobile app. Once the time is...2018-04-1730 min
The Digital Marketing Podcast by Exposure NinjaThe Marketing Magic and Leadership Legacy That Helped Disney World Sell 52 Million Tickets A Year“All it takes is faith and trust, but the thing that’s a positive must, is a little bit of (Disney marketing magic) pixie dust!” Boy, are we excited for this week’s instalment of the Exposure Ninja Podcast as we welcome a living legend, Lee Cockerell, the former Executive Vice President of Walt Disney World Operations. In this episode, Lee and Tim discuss the marketing processes that Disney used while Lee was in charge and reveal just how they managed to drive so many people to their resorts, including a look at the inner workings...2018-04-0323 min
The Digital Marketing Podcast by Exposure NinjaHow To Get Your Business Featured On The World’s Largest Websites To Turbocharge Your Ranking For Free"Get featured on the world’s largest websites and turbocharge your rankings for FREE" - sounds too good to be true right…. But it’s not only 100% possible, it’s what we do for our clients. Every. Single. Day. It’s also why our book How To Get To The Top Of Google is the No.1 Bestselling Digital Marketing title EVER and has helped tens of thousands of business owners and marketing managers get to grips with SEO (search engine optimisation). In this very special episode of the Exposure Ninja Digital Marketing Podcast, Tim gives you an exc...2018-03-2714 min
The Digital Marketing Podcast by Exposure NinjaSecrets Of The World’s Most Successful Webinars With Tim PaigeWebinars. Online seminars, usually streamed live online, that you can tune into from anywhere in the world. They can be used to share expert knowledge, teach others how to do a particular task or solve a problem, but most importantly, webinars can be used as a great lead generation tool. In this episode, Tim is joined by his namesake, Tim Paige who has run over 1,200 webinars in the last four years! The guys don’t hang around in this one folks, diving straight into the nitty-gritty of successful webinars; exploring what sort of businesses can and should ru...2018-03-1340 min
The Digital Marketing Podcast by Exposure NinjaUsing Storytelling and Social Media to Grow Online with Jessica Gioglio from Tripadvisor and Dunkin’ DonutsAre you one of those business owners feeling super frustrated with Social Media and thinking it’s a complete waste of time? For many businesses, their choice of marketing activity is about what makes them the most money, fast, with Social Media often perceived as a ‘softer’ or ‘longer term’ strategy than something like PPC. But if used correctly, Social Media can be a fantastic platform to engage with your target audience and catapult your sales into the stratosphere! This week on the Exposure Ninja Digital Marketing Podcast, Tim meets Social Media Guru, Jessica Gioglio who is bes...2018-02-1548 min
The Digital Marketing Podcast by Exposure NinjaHow Buying a Cow Led to $30m Revenue Within 2 Years with a Subscription Box Business and Influencer MarketingSubscription boxes are a very popular marketing model at the moment. There’s likely a subscription box for absolutely anything you can think of. Dog food? Beauty products? Dive bar shirts? Chakra-aligning hippie paraphernalia? Yep, there’s a subscription box for all of that. This week on the Exposure Ninja Digital Marketing Podcast, Tim meets with Michael Salguero, CEO and Founder of ButcherBox. Mike had one of those rare niche ideas that did not have a subscription box already, and ButcherBox was created. As its name suggests, ButcherBox is a curated selection of monthly mail-delivery grass-fed meat boxe...2018-02-0833 min
The Digital Marketing Podcast by Exposure NinjaHow Barack Obama Got Elected with an Infomercial and How You Too Can Leverage the Power of Direct-Response MarketingDirect-response television marketing, also known as infomercials, are extremely popular in the US. This is a medium where the audience has a remote control in one hand, ready to click away at the first sign of being bored. Anyone who makes money in this environment where it cost tens of thousands of dollars to just run a test is worth listening to. On this episode of the Exposure Ninja Digital Marketing Podcast, Tim talks with Michael Alden, one of America’s most successful and recognised infomercial hosts. Michael has overseen hundreds of infomercials in a range of ma...2018-02-0150 min
The Digital Marketing Podcast by Exposure NinjaMarketing with a Cause: How to Make an Impact and Get on Richard Branson’s RadarInformation is king in the era we live in and customers are extremely aware of your business practices. As a result, cause marketing is becoming a trend. Now more than ever, customers do their research before buying, and their desire to make the world a better place may well be what makes them pick you over your competitor, if you so choose to address a societal issue as part of your business model. In this episode of the Exposure Ninja Digital Marketing Podcast, Head Ninja Tim chats with William Adoasi, Founder of Vitae London, a watch brand...2017-12-2130 min
The Digital Marketing Podcast by Exposure NinjaWhy Most Advertising Is a Total Waste of Money and What to Do InsteadMany marketing companies will talk about the ‘brand awareness’ of a campaign. This is often a nebulous concept and one that is difficult to quantify. We here at Exposure Ninja are not huge advocates of brand awareness as a marketing goal, and we want to talk about this. Is brand awareness ever a useful goal? Why is it so often not? In this episode of the Exposure Ninja Digital Marketing Podcast, Tim and Lozz are nailing down how this kind of marketing works, what the common pitfalls are and what the benefits might be. Brand Awar...2017-12-0737 min
The Digital Marketing Podcast by Exposure NinjaHow to Become a Thought Leader in Your Industry and Get on the Internet’s Biggest PublicationsBecoming a published author on big sites such as Forbes, Inc and Business Insider is a sure way to create credibility for your personal brand and make yourself into a thought leader in your industry. As this week’s guest puts it, “the root of ‘authority’ is author and nothing will do more for your business”. If you wonder how one can go about making their way to these top publications, then this podcast is for you. In this episode of the Exposure Ninja Digital Marketing Podcast, Head Ninja Tim chats with Kevin Kruse, Founder and CEO of LeadX...2017-11-2338 min
The Digital Marketing Podcast by Exposure NinjaHow to Build an Autopilot 5* Review Collection Process for Your Business Studies show that 79% of consumers trust online reviews as much as a personal recommendation from a friend or family member. That’s almost 8 out of 10 people! Needless to say, online reviews are powerful persuaders working in your favour when you position yourself online. In this episode of the Exposure Ninja Digital Marketing Podcast, Head Ninja Tim meets Doren Aldana, founder of several highly acclaimed training programs, such as the Mortgage Superstar Coaching Program, Autopilot Referral Systems, Meetings with Mortgage Masters, and the FastTrak Coaching Program, so you too can learn how to build your business at the sp...2017-11-1630 min
The Digital Marketing Podcast by Exposure NinjaEmail Marketing Secrets From The World’s #1 Email Marketing PlatformEmail marketing is so much more than having a “sign up for the newsletter” opt-in at the bottom of your website. It is a powerful tool to optimise deliverability and subscriber engagement, as well as a serious revenue-driver. In this episode, Head Ninja Tim meets Email Marketing platform AWeber’s CMO Erik Harbison to discuss the most effective ways to use email marketing, whether it’s automation or segmentation of customers to guide them into your sales funnel effectively. One of Erik’s top tips is to use email to build a valuable relationship from day one with your...2017-11-0941 min
The Digital Marketing Podcast by Exposure NinjaHow to Be Like Expedia and Design a Loyalty Program That Sends Profits SoaringLoyalty programs are an important part of managing the relationship between your marketing and your customers in several industries. They provide customers with incentives such as points or rewards, playing a huge role in customer retention and the value you can offer to consumers. In this episode, Head Ninja Tim interviews Edward Nevraumont, Chief Marketing & Revenue Officer at General Assembly. Hear how Edward, after creating Expedia Rewards, the Expedia VIP program, led the five-year turnaround of A Place For Mom, the leading senior housing referral service. Learn from high-profile, extremely successful case studies on how loyalty programs...2017-11-021h 00
The Digital Marketing Podcast by Exposure NinjaHow To Run Your Own Mastermind GroupMastermind groups are a great way to get access to some of the smartest and most switched on marketers in the World and in this episode Tim interviews Nate Lind, who runs advertising mastermind Adsum. Hear how Nate marketed and built Adsum, the impact that it’s had on his various businesses, and how it morphed into his very own ‘anti-trade show trade show’. For show notes head to www.exposureninja.com/episode752017-10-0442 min
The Digital Marketing Podcast by Exposure NinjaHow To Sell 20,000 products a week using eCommerce sales funnels and subscriptionsIf you’re an eCommerce business with a traditional online ‘store’, this episode will introduce you to a completely new way of scaling your sales. We often talk about sales funnels to generate leads on the podcast, but in this episode Tim is joined by Trey Lewellen who has built multiple businesses using sales funnels to sell physical products too. You’ll hear how to turn your audience into a tribe, and how to choose the products that will generate the best ROI when used as lead magnets. You’ll also learn how you can be taking advantage...2017-10-0247 min
The Digital Marketing Podcast by Exposure NinjaHow To Create The Perfect Call-To-Action To Increase LeadsWith so many tactics, tips, tricks and tools involved in digital marketing, no-one would blame you for losing sight of what it’s all in the name of: generating more leads and making sales. Whatever path you go down on your online marketing journey, every step you take should be in the name of encouraging users to invest in your service, product, company or business. Perhaps there’s no greater example of this than with calls to action. A small, yet significant and emphasised feature on your web pages, a call to action is a crystallisation of ever...2017-09-0559 min
The Digital Marketing Podcast by Exposure NinjaHow To Prevent Your Website Copy From Killing SalesThe importance of copy on your website simply cannot be underestimated. Like all other aspects of making your business website easily visible and high-converting, spot-on web copy has benefits for both search engines and the web user. Whilst targeted keywords and high word counts lay the groundworks for Google to treat your website pages kindly, it’s how you then present that text that can be the determining factor between a confused, put-off viewer, and an engaged, satisfied customer. In this episode of the Exposure Ninja Digital Marketing Podcast, we chat to our very own He...2017-08-2232 min
The Digital Marketing Podcast by Exposure NinjaHow To Use The Skyscraper Technique To Acquire Relevant, Authoritative Links And Boost Your RankingHeard about the Skyscraper technique in online marketing but never tried it out? Had a go at using it but didn’t get results? Then this episode of the Exposure Ninja Digital Marketing Podcast is for you! Listen to our chat with Paul Kortman of nomadtogether.com on how this relatively new approach to link building can be pulled off effectively to benefit your website’s visibility. In essence, the Skyscraper technique begins with identifying a blog post or web page that’s both relevant to your audience and has been linked to by many authoritative websites. The id...2017-08-1750 min
The Digital Marketing Podcast by Exposure NinjaHow These 4 Companies Sell Out Stock, Crash Servers And Build Rabid Fanbases Using Scarcity Every business has to start somewhere and establish its own corner of a market to succeed. But that doesn’t mean you can’t assess and take pointers from those who have been in the game for much longer. And who better to learn from than those businesses that absolutely dominate their market? Sure, they may have a budget or online footprint that allows them to do things you can’t right now, but their mentality and approach can always be recycled in a way that works for your brand. Understanding not just what st...2017-08-0349 min
The Digital Marketing Podcast by Exposure NinjaHow To Use Influencer Marketing To Tap Into The Power Of YouTubers, Instagrammers, Bloggers And Social Media AuthoritiesHeard of Influencer Marketing but not sure how to get started? Have you looked longingly at those Instagrammers, YouTubers or other social media influencers and wondered how you could get them talking about YOUR business? In this episode, Tim is joined by one of Exposure Ninja’s influencer marketing experts, Stacey Overton. They discuss how to get started with Influencer Marketing and walk you step-by-step through the process of reaching out to the influencers you need, and capitalising on the visibility that’s generated. Stacey takes us behind the scenes of an influencer campaign in acti...2017-07-1348 min
The Digital Marketing Podcast by Exposure NinjaHow Deleting 1/3 Of His Website Content Increased Traffic By 300% With Todd Tresidder (Episode 2 of 2)In the second of the two-episode series, Tim and Todd discuss the process Todd used to build and refine FinancialMentor.com’s content to give it the unbelievable rankings it enjoys against some of the World’s biggest financial companies. If your website is full of fragmented, unstructured and variable quality posts, the process that Todd takes you through will help to clarify exactly what needs to stay, what needs to go and what needs to be combined and improved. If you’re not planning a content audit, then sit back and let Todd’s approach...2017-06-1547 min
The Digital Marketing Podcast by Exposure NinjaHow To Use Social To Build A Community Around Your Business With Erik from Social Media ExaminerSocial Media Examiner is considered by many to be the World’s #1 authority on social media, and Erik manages their own social media. In this episode Tim and Erik talk about how to use your social channels to build a community around your business, to increase your reach and build relationships with your followers on a much deeper level than just using it as a broadcast platform. Erik also takes us behind the scenes of the Social Media Examiner’s Friday videos, as well as giving tips on prioritisation, delegation, and which bits of your social campaign you...2017-06-0642 min
The Digital Marketing Podcast by Exposure NinjaHow To Get 300 SaaS Signups Per Day Using SEO, Outreach, And Conversion OptimisationIn this episode, Tim is joined by Kyle Racki of SaaS company Proposify to discuss how they have grown their organic visibility using blogs and content marketing to the stage that they’re picking up 200-300 signups per day, and growing 150% per year. Kyle takes us through his outreach process, gives us his advice for choosing where you want to be featured online, and how they found the content topic ‘goldmines’ that brought them in the most qualified traffic and leads. For https://exposureninja.com/episode44show notes go to https://exposureninja.com/episode442017-06-0128 min
The Digital Marketing Podcast by Exposure NinjaHow To Avoid (And Recover From) Google Penalties, And The Difference Between Good And Bad Links With Marie Haynes & Nic TuxfordIn this episode, Nic Tuxford and Tim talk with Marie Haynes, Google Penalty expert, about the Fred update, how to avoid and recover from penalties, and the difference between good and bad links. We cover how usage metrics can impact your site’s ranking, why the days of Private Blog Networks are numbered, and how to future-proof your SEO. This was a fascinating episode and Marie gives some great advice and opinions on things that aren’t often covered by the mainstream SEO media. So enjoy! For show notes go to https://exposureninja.com/episode40 2017-05-1652 min
Get Up in the CoolEpisode 41: Tim Rowell (Will Teach You How to Play Banjo)Welcome to Get Up in the Cool: Old Time Music with Cameron DeWhitt and Friends! I hope you’re ready for more banjo duets, because this week’s friend is Tim Rowell! Tim’s a fantastic clawhammer banjoist, tune collector, and educator, and we had an awesome time hanging out in Bach Bui’s apartment in Boston. And Bach joins us for most of the tunes, kind of playing fiddle back up while we take the melody; it’s awesome.
Tunes we’ll play:
Spider Bit the Baby
Stump-tailed Dolly
Lost Girl
Glory in the Meeti...2017-05-101h 06
The Digital Marketing Podcast by Exposure NinjaHow To Build An Empire Around Your Personal BrandIn this episode, Tim is joined by Jason Hartman. You might not know Jason if you’re in the UK, but Jason has built his name over in the States in real estate, both through his own real estate portfolio and his training company. He’s also a prolific podcaster, and when we say prolific: his company publishes dozens of podcasts and his main one has over 800 episodes, which is pretty freakin’ serious. What’s fascinating about Jason is how he’s built an empire around his personal brand, how he came up with a personal branding message wh...2017-05-0424 min
The Digital Marketing Podcast by Exposure NinjaUsing Fiverr To Generate Leads And How To Productise Your BusinessThought Fiverr was just for spammy backlinks and rubbish templated logos? Then you need this episode, where Tim interviews Kendell Rizzo, a copywriting expert who shares how she has built her business using Fiverr as a lead generation tool. The process that she went through of niching and then productising her service is extremely instructive, as it demonstrates how to stand out in a crowded market, pick up highly qualified leads, and never have to do a free proposal or compete on price. If you’re struggling to compete in a crowded and competitive market wit...2017-04-2733 min
The Digital Marketing Podcast by Exposure NinjaBehind The Scenes Of A Successful Mummy Blog, And How To Work With Mummy BloggersMummy bloggers can provide some of the most profitable and influential visibility for companies they work with, but for many businesses, working with social influencers is a step into the dark unknown. In this episode, Tim talks with ‘Queen of the Mummy Bloggers’ Vicki from Honest Mum to get a behind-the-scenes look at what it’s like running a mummy blog, what Vicki is looking for in her brand partnerships, and how companies like yours should best approach bloggers and influencers. She’ll talk us through some example campaigns, how to think about sponsorship fees, and what sort of...2017-04-2034 min
The Digital Marketing Podcast by Exposure Ninja5 Ways To Get More Leads & Sales From Your Website… Without Advertising!If your website is getting traffic but it’s not bringing in the sales you’d like, this episode is for you. Tim and Lozz discuss the five ways to increase the performance of your website, even without bringing a single extra visitor. The guys take you behind the scenes of some high converting websites and walk through the questions that you need to make sure your website answers, how to create profitable credibility instantly, and why you need to treat every single page of your site as a landing page designed to convert leads and sales. 2017-04-1345 min
The Digital Marketing Podcast by Exposure NinjaEXCLUSIVE: How To Outrank High Authority Websites And Secure ‘Position Zero’ Featured Snippet Ranking With Tim Soulo From AHrefsWant to know exactly what it takes to secure the holy grail ‘position zero’ on Google? Want to know the data behind outranking super high-authority websites, even if your site has low authority? Want to know how to deconstruct your competitor’s SEO and digital marketing campaigns? In this episode, Ninja Tim is joined by Tim Soulo from industry standard SEO tool Ahrefs. Ahrefs has more data than pretty much anyone except Google, and Tim drops some exclusive World first sneak peeks into their latest findings! For show notes and to request a free review of your websit...2017-03-1435 min
The Digital Marketing Podcast by Exposure NinjaHow To Use Personal Branding To Attract More Customers OnlineWhen people think of personal brands, they might think of someone like Richard Branson. But you don’t have to have the cool grey beard or be willing to throw yourself off buildings to develop a personal brand. In this episode, Tim Cameron-Kitchen and Adele McClay discuss how businesses of all sizes can use the owner or founder’s persona, as well as the personas of key employees, to make their business more attractive online and offline.2016-11-2943 min
The Digital Marketing Podcast by Exposure NinjaHow To Find Cool Blog Topics, Google Penguin 4.0, Meta Keywords, And How To Choose A Wordpress ThemeEver struggled to find interesting blog topics or outreach ideas? In this episode of #askninja Tim gives 4 killer questions that you can ask to unlock more blog topics than you'll ever need. Also in this episode: get the lowdown on Google's Penguin 4.0 update, get the truth about Meta keywords, and get Tim's top suggestions for picking a Wordpress theme. For show notes, head to www.exposureninja.com/podcast2016-10-1123 min
The Digital Marketing Podcast by Exposure NinjaThe Art Of Lead Generation And How To Make Your Business Irresistible OnlineMost businesses try to sell immediately from their websites. But this is rarely the most effective or profitable use of a website, and typically much larger gains can be made by using Lead Generation strategies instead or as well. In this episode Tim and Lozz explain how you can begin using Lead Generation principles on your website to increase the number of leads and sales that you attract. Tim will share his tips for choosing an appealing lead 'bait', picking software, and how to create a follow up campaign. They'll also discuss some re...2016-10-0451 min
The Digital Marketing Podcast by Exposure NinjaHow To Get To The Top Of GoogleIn this episode, SEO Ninjas Tim Cameron-Kitchen, Zack Hayes and Dale Davies discuss exactly what it takes to improve the ranking of any website, based on their experience analysing, consulting with and working on thousands of websites in every imaginable market. Every SEO campaign begins with your website, and you'll discover how to optimise your website and order your content to maximise its Google-friendliness. Then, when it's time to get promoting, hear the Ninjas' top tips for attracting links to your website from some of the World's highest-authority sites. Learn how to get links from v...2016-10-031h 09
The Digital Marketing Podcast by Exposure NinjaHow To Start A New Business Online (Or Grow An Existing Business Which Has No Online Presence)In this episode, Tim Cameron-Kitchen (@timninjakitchen) shares his tips for new businesses looking to promote themselves online, or established businesses that are new to digital marketing. In the early days of any digital marketing campaign, priorities are everything. Rather than trying to be everywhere all at once, it makes sense to choose your channels and focus your attention on the sources of traffic which will bring you those all-important early sales. Tim and Laurence talk about how to identify your perfect target audience, and where to find them online. They discuss how to find and co...2016-10-0359 min