Shows
Built To Grow Fitness BusinessWho Really Inspires Todd Durkin's Legendary Fitness Journey? The Untold Story of TriumphIn this episode, Tim and Randy sit down with world-renowned coach and speaker Todd Durkin. He’s the founder of Fitness Quest 10 and the guy behind athletes like Drew Brees and LaDainian Tomlinson.While his professional track record is well known, the personal cost behind it isn’t. Most people don’t know he was nearly taken out of the game.This time, Todd talks about the last few years of his life – chronic fatigue, a nagging back injury, and a health crisis that left him drained and confused. The turning point came with a diagnosi...
2025-10-1444 minBuilt To Grow Fitness BusinessThe Path to 100 Gyms w/ Devin GageMost gym owners open a second location and hit a wall. Devin Gage is building to 100.In just over two years, he’s grown from one gym in Pennsylvania to eight – all corporately owned, all self-funded, and all running on a lean, scalable model. Small footprint, low overhead, high-touch service, and centralized systems for everything else.Each location is under 2,000 square feet, costs about $75K to open, and runs on 2.5 staff. Break-even is around 60 members. No in-person sales – all memberships are sold over the phone by one rep using a structured script and handoff process. That s...
2025-10-0738 minBuilt To Grow Fitness Business7 Habits of Winning Gyms – Habit 6Most gyms don’t realize they’re making business decisions in the dark.They’ll cut the agency. Hire a new closer. Pause the ads. Raise prices. Then lower prices. Change offers… All based on instinct – or worse, frustration – without knowing whether the actual problem is upstream, downstream, or even real.But there’s one voice in your business that doesn’t panic or sugarcoat anything. Numbers. They show you exactly where things are breaking down.Habit #6 in the 7 Habits of Winning Gyms series is...
2025-09-3013 minBuilt To Grow Fitness Business7 Habits of Winning Gyms – Habit 5Have you noticed that most gyms look alike?The offers are recycled – “first week free” deals and other copy-and-paste promos. The ads all sound the same. The classes run at the same time. From the outside, it looks fine. But under the surface, that copycat approach is the reason so many owners end up just blending into the crowd: there’s no real edge.The truth is, a lot of the industry isn’t moving forward – it’s running the same plays over and over again.Winning gyms step out of that loop. They recognize...
2025-09-2514 minBuilt To Grow Fitness Business7 Habits of Winning Gyms – Habit 4Some gyms run full speed just to stay in place. Revenue jumps, then drops. Cash flows in, then disappears. And it’s not because anything looks broken on the surface. They’re selling packages, running challenges, hitting their numbers... However, the model resets every 30 days – so they’re always one deal away from falling behind.But what if the gym didn’t have to reset? What if revenue were predictable and enough to cover the bills before the month even starts?Habit #4 in the Seven Habits of Winning Gyms is about the...
2025-09-2316 minBuilt To Grow Fitness Business7 Habits of Winning Gyms – Habit 3Your campaign is good. And ads are working. And the leads are flowing. And that’s exactly when most gym owners make the call that stalls their growth for the next six months. They tell the agency to turn it off. Not because it’s broken. But because it’s working too well. Because the systems downstream can’t keep up…Because onboarding’s a mess... Because service delivery’s maxed out…So the tap gets closed and the engine cools down. And by the time they’re ready to turn it ba...
2025-09-1809 minBuilt To Grow Fitness Business7 Habits of Winning Gyms - Habit 2“We’re saving money on rent…” It’s something a lot of gym owners are proud to say.And it’s also one of the most expensive mistakes they make without realizing it. Because what looks smart on paper often creates a problem you can’t outspend your way out of.When the gym’s buried behind a warehouse, tucked in the back of a complex, or missing entirely from search results… that’s not just a location issue. That’s a visibility problem.This episode covers Habit 2 of the 7 Habits of Winning Gyms, and it’s focused...
2025-09-1620 minBuilt To Grow Fitness Business7 Habits of Winning Gyms - Habit 1Most gyms don’t fail because the owners don’t care. In fact, they care too much. They pour time, money, and energy into anything they think might help them grow.But that’s where things start to break down.Instead of focusing on the one thing that drives revenue and builds reputation, they spread themselves thin chasing too many services and too many ideas. The business gets messy, hard to manage or sell... and even harder to scale.In this episode, Tim and Randy kick off a 7-part series on the habits of win...
2025-09-1118 minBuilt To Grow Fitness BusinessTime Or MoneyToo busy to run ads. Too broke to hire help. Too tired to fix the stuff that’s clearly not working.Most gym owners need to get honest about the resources they do have. It’s always one or the other: time or money.Paid ads aren’t optional. Organic posts reach no one. And waiting on referrals is not a growth plan. The tools, the tutorials, and the tech are all there. If money’s tight, the only option left is time – and that time has to be spent learning, executing, a...
2025-09-0919 minBuilt To Grow Fitness BusinessFreedom Outside The GymIt doesn’t hit at first. Not in year one. Not even in year five... But eventually, every gym owner has that moment. When the day-to-day feels a little heavier than it used to...When the hours you’re pouring in don’t quite match what you’re getting out... When the thing you built for freedom starts to look a lot more like a cage...And that’s when the questions start.In this episode, Tim and Randy push beyond operations, beyond profit, and into a bigger-picture conversation every gym ow...
2025-09-0224 minBuilt To Grow Fitness BusinessGoogle Ads Mastery For Your GymMeta used to be the go-to for gym leads. Not anymore.Yes, leads are still coming in. But they’re not showing up. Or they don’t answer calls. Or ghost SMSs. Or… if you’re running Facebook ads now and you were running them 10 years ago, this probably sounds way too familiar.The platform got more expensive and less reliable. The bots took over, and the follow-up pipelines got clogged with dead weight. Plus, most gym owners still have no idea what’s actually working – because there’s no clear way to track it.Meanwhile...
2025-08-2829 minBuilt To Grow Fitness BusinessAre You Maximizing Your Gym's Revenue Potential? Uncover the Key Growth IndicatorRevenue swings of $20K, $30K from one month to the next – some gym owners think that’s just how it goes. One good month, then a drop. Then a spike. Then another dip. But that rollercoaster takes a toll.Big upfront deals might look good in the moment – $5K here, $7K there – but they don’t fix the core problem. The cash is coming in, sure, but it’s coming in the wrong way. That kind of model isn’t designed to scale – it’s designed to survive.In this episode, Tim and Randy break down why those sho...
2025-08-2617 minBuilt To Grow Fitness BusinessWhat’s the Secret to Retaining Gym Clients? Unveiling the Next Step Strategy“How do I get more leads?”Gym owners keep asking this question, but it’s actually the wrong one.Leads aren’t the issue – and they never were. They’re coming in. What’s broken is what happens after that.This episode gets into the weeds of what actually moves people through the door and keeps them from bouncing. And it’s not just about marketing tactics – it’s about tightening up the entire chain of actions that need to happen for someone to go from seeing your ad to becoming a long-term client.Tim an...
2025-08-2118 minBuilt To Grow Fitness Business“Who Not How” Is Missing “The What”The idea of finding someone to take tasks off the plate sounds great. But without knowing what to delegate, the whole strategy falls apart.Most gym owners hear “Who Not How” and immediately think about hiring help or outsourcing. But that advice skips a step. The What comes first. Without a clear vision of the outcome, finding the right person doesn’t move the needle – it just adds confusion.In this episode, Tim and Randy break down a recent dive into agentic AI systems and what that revealed about clarity, delegation, and leverage. They expl...
2025-08-1913 minBuilt To Grow Fitness BusinessThe Starving ArtistCharging less doesn’t make a gym owner noble. It makes them broke.There’s a weird pride that’s still hanging around the fitness industry – this belief that keeping prices low and barely scraping by somehow means someone is doing it for the “right reasons.” That making money and helping people can’t live in the same business.This is the same pattern Tim and Randy keep seeing – trainers turned owners stuck undercharging and calling it a purpose.Drawing from a real conversation inside the Iron Circle and hard numbers from PushPress, they break down...
2025-08-1421 minBuilt To Grow Fitness Business3,000 Sq Ft and 7 FiguresNo gym owner expands or opens a second location thinking it’ll hurt the business. But for a lot of them, that’s exactly what happens.The logic sounds solid – more space means more clients, more sessions, more revenue. But when the rent goes up, the overhead stacks, and the extra square footage sits half-used, the math starts looking very different.In this episode, Tim and Randy share what happened when they went from 3,200 to 8,000 square feet – and why it’s not a move they’d make again. They dig into what changed during a remodel that...
2025-08-0521 minBuilt To Grow Fitness Business4 Mistakes Gym Owners Make On Regrand OpeningA regrand opening is a huge opportunity to reset the brand, refresh the space, and inject new energy into the business. But when it’s not executed right, it becomes one of the most expensive marketing campaigns that never pays off.There’s a pattern here. Same mistakes, same outcomes. Owners burn cash, delay timelines, miss sales windows, and set themselves up with offers that create problems down the road. The rebrand looks good on the outside – but inside, it’s already leaking revenue.In this episode, Tim and Randy break down the four biggest things g...
2025-07-3120 minBuilt To Grow Fitness BusinessStatusSomeone just paid $500 for a free T-shirt. Well… kind of.A gym client had the choice: take the free month, or take the points that would bump her name on the leaderboard. She chose the points. Actually, she chose status.That moment says everything about how people make decisions. Clients don’t just want results – they want recognition. They want to feel like they belong, like they’re winning, like they’re seen. And that’s something your gym can deliver better than anyone else.In this episode, Tim and Randy unpack why st...
2025-07-2914 minBuilt To Grow Fitness BusinessThe Long GameFor years, gym owners rode the wave of cheap leads and quick wins. It was almost too easy. Launch a Facebook ad, get a flood of names, book the consults, make the sale.But lately... something’s off. Leads are still coming in – but they’re not picking up the phone, not booking appointments, not walking through the door. So now what?This episode takes a closer look at what’s really going on behind the scenes of gym marketing – and why so many owners feel like they’re doing the same things they always did, but get...
2025-07-2423 minBuilt To Grow Fitness BusinessAlways Be TestingToo many gym owners are sitting on ideas that could change their business, but they never pull the trigger. They wait. They look around. They try to copy what someone else is doing instead of testing it for themselves.In this episode, Tim and Randy explain why testing needs to be part of how you run your gym – day to day, month to month, quarter to quarter. Pricing, schedules, offers, roles, marketing – it’s all on the table. If something’s not working, test a change. If something is working, test a way to make it better...
2025-07-2218 minBuilt To Grow Fitness Business5 Things You're Doing To Sabotage Your Business Right NowNo gym owner wakes up in the morning thinking, “Today I’m going to hold my business back.” And yet – that’s exactly what’s happening.What’s wild is, most of the time, you don’t even realize you’re doing it. It’s not the big, obvious stuff – it’s the small, day-to-day habits that slowly chip away at growth. Things that feel productive, even responsible… but are actually keeping you stuck.In this episode, Tim and Randy dig into five of the biggest ways gym owners are sabotaging their own success – without even knowing it. These are p...
2025-07-1729 minBuilt To Grow Fitness BusinessInnovation vs StagnationMost gym owners don’t fail because of bad training or broken systems. They fail because they hold on too long to what used to work.Old carpet. Outdated equipment. The same bootcamp model they’ve been running for 10 years. Meanwhile, competitors down the street are upgrading everything – equipment, tech, even how they greet clients at the door.You don’t need to burn your gym to the ground and start from scratch. But you do need to evolve. AI, automation, wearables – these aren’t threats. They’re the new tools of the trade.In this epis...
2025-07-1521 minBuilt To Grow Fitness BusinessHow Rotisserie Chicken Can Save The Fitness IndustryMost gym owners try to do too much too early. They stack offers, bend systems, and take on anyone who walks through the door. The intention is solid, but the result is a bloated, confusing business that’s hard to run and even harder to grow.The story of Boston Chicken makes the point. They built a billion-dollar brand on one product. Then they added more. Three years later, they were bankrupt.The same thing happens in gyms. More offerings don’t lead to more growth. They lead to complexity, broken systems, and distracted delivery.
2025-07-1020 minBuilt To Grow Fitness BusinessBe Careful What You Hook Your Wagon ToIt’s easy to get caught up in the next shiny thing in fitness.The industry is full of flashy new tools – TRX, EMF suits, battle ropes, vibration plates – you name it. And every few years, a new wave promises faster results, easier marketing, or a shortcut to success. And yeah, these things can be fun, and they might even work – for a while. But when gym owners build their entire identity around one of these trends, it can put the entire business on shaky ground.In this episode, Tim and Randy talk about why...
2025-07-0812 minBuilt To Grow Fitness BusinessFirst Class MindsetSuccess doesn’t start with money – it starts with what you believe you deserve.When Tim made the choice to stop flying coach and commit to first class, it wasn’t about legroom or perks. It was about drawing a line in the sand. A personal standard. A way of saying, this is where I belong – and I’ll work to stay here.In this episode, Tim and Randy unpack what it means to adopt a “first-class mindset,” and why it has less to do with money and everything to do with identity. They explore ho...
2025-07-0322 minBuilt To Grow Fitness BusinessThe Secret to Charging More - Elevate Your Gym Experience Today“It’s just group training with fewer people…”That’s where the wheels fall off for a lot of gym owners.They hear “semi-private” and think it’s just a slightly smaller group doing the same workouts, maybe with a different coach-to-client ratio. But that mindset completely misses the mark – and it’s probably why they’re struggling to charge more.In fact, clients aren’t paying for fewer bodies in the room. They’re paying for individualization. For real coaching. For a premium experience that feels tailored, not templated. And when you treat semi-private like ju...
2025-07-0120 minBuilt To Grow Fitness BusinessStop Treating Your Customers Like MoronsThere’s a difference between smart marketing and flat-out lying. And in the fitness industry, that line gets crossed way too often.In this episode, Tim and Randy call out the rise of shady sales tactics – fake contests, fake scarcity, and scripted urgency plays. Most of the time, these moves come from a place of desperation, not strategy. Business owners backed into a corner start crossing lines they normally wouldn’t, assuming their prospects won’t notice or care.And sure, some of this BS “works.” But at what cost?These shortcuts don...
2025-06-2619 minBuilt To Grow Fitness BusinessChange Or Die“But that’s how we’ve always done it…”If you’ve ever said those words, this episode is your wake-up call.In the fitness business, sticking with the same approach for too long isn’t just lazy – it’s a slow bleed. Whether it’s old-school bootcamps or prices you haven’t raised in years, refusing to change slowly chokes your growth.Simply put: what worked in 2010 won’t carry you through 2025.Everything is evolving – your clients, the market, even how people perceive value. And if you’re not making changes, you’re falling behi...
2025-06-1722 minBuilt To Grow Fitness BusinessLetting Your Coaches Design ProgramsMost gym owners would never hand over the keys to their business… but they’ll hand over their programming without a second thought.It happens all the time – coaches making up workouts on the fly, tweaking things based on how they feel that day. Before long, they’re the ones controlling the delivery of the most important thing the gym offers. Meanwhile, a lot of gym owners don’t even realize it’s going on.In this episode, Tim and Randy break down why letting coaches take the reins on programming is one of the biggest mist...
2025-06-1219 minBuilt To Grow Fitness BusinessWhat Are You Doing This All ForA lot of gym owners are grinding day in and day out – but if you ask them why they’re doing it, most don’t have a clear answer.They’re running sessions, managing staff, staying late – doing all the things they think they’re supposed to do. But without a strong sense of purpose behind it, the work starts to feel heavy. Like you're spinning your wheels with no real direction.That exact question came up during the last Iron Circle event: What are you doing this all for?For some, it’s about changi...
2025-06-1014 minBuilt To Grow Fitness BusinessThe Real Journey Of Switching To Semi-Private w/ Payden & Lane MontgomeryBurnout doesn’t always look like collapse. Sometimes it’s quiet – just another late night, another underpriced session, another missed dinner with the kids...That’s where Lane and Payden Montgomery found themselves, thirteen years into running a gym. On paper, things looked fine. But behind the scenes, they were burnt out and stretched thin trying to keep up with a business that was too big, too messy, and too dependent on them.In this episode, Tim and Randy sit down with the Montgomerys to unpack their decision to completely flip their model – from large-group chaos to a...
2025-06-0538 minBuilt To Grow Fitness BusinessNever Lose A Customer With Joey ColemanMost gyms don’t have a marketing problem – they have a follow-through problem. New leads pour in, but a few months later, half of them are gone. The team’s busy, the ads are running, but nothing seems to stick.In this episode, Tim and Randy sit down with Joey Coleman, bestselling author of ‘Never Lose a Customer Again’, to talk about the one thing that’s missing in most gyms: a real retention strategy. Joey explains why selling someone into your gym is only step one – and why the handoff to your team can make or...
2025-05-2932 minBuilt To Grow Fitness BusinessThe Fallacy of High TicketWhat if the offer that promises to save your gym… ends up quietly destroying it from the inside out?High-ticket programs can seem like a dream – sell a few big packages, bring in thousands of dollars fast, and feel like you’ve finally cracked the code. But in reality, they often come with way more work than expected.Delivering those offers often means taking on a bunch of extra work: detailed nutrition plans, one-on-one coaching calls, sometimes even going to clients’ homes or walking them through grocery store trips. That’s a full-time job on its...
2025-05-2712 minBuilt To Grow Fitness BusinessThree Offers Every Gym Should HaveIf your gym’s offer menu looks like a Cheesecake Factory menu… you’ve got a problem. Too many options might feel helpful — but they often confuse your clients and stall your sales.In fact, the most profitable gyms don’t offer more — they offer less. And it’s not by accident. They’ve found that a simpler, more focused approach makes it easier for clients to say yes — and easier for the business to deliver consistently.In this episode, Tim and Randy break down the three essential offers every fitness business should have — and why most owners are...
2025-05-2220 minBuilt To Grow Fitness BusinessThe Golden Ticket“Referrals don’t work for us…”If you’ve ever said that – or thought it – you might be running the wrong kind of referral campaign.In this episode, Tim and Randy share a simple but powerful grassroots strategy called the Golden Ticket – a referral system designed to generate new gym memberships without paid ads or cold traffic.Here’s the play: you give current clients shiny, high-value golden tickets to gift to friends. Each ticket grants 30 days of unlimited training. When someone redeems it and becomes a member, the original client is entered to win something b...
2025-05-2017 minBuilt To Grow Fitness BusinessLead Count Does Not Equal GrowthMost gym owners still think that growth means leads. More leads. More sales. More members. But what if that mindset is keeping you stuck?In this episode, Tim and Randy break down the flawed obsession with lead count and explain why it’s not the number of clients you should be chasing. Instead, they introduce a KPI that most gym owners have never heard of – but absolutely should be tracking: The Delta.The Delta measures the net growth (or loss) of your recurring revenue every single month. It’s the difference between building a business that c...
2025-05-0821 minBuilt To Grow Fitness BusinessStop Competing on Price“People won’t pay that much for training…” It’s one of the most common things gym owners say – and one of the biggest misconceptions in the business.The truth here is that price usually isn’t the issue. It’s how the value is perceived. And dropping your rates to stay competitive almost always leads to the same outcome: a race to the bottom.In this episode, Tim and Randy break down the pricing trap so many gyms fall into – and why offering the same type of training with the same messaging as everyone else le...
2025-05-0624 minBuilt To Grow Fitness Business5 Hidden Killers of ProfitabilityYou might think you’re keeping a close eye on your gym’s profits — but what if hidden problems were draining thousands of dollars from your business every year without you even noticing?In this episode, Tim and Randy uncover five silent killers that are quietly eating into gym profitability — and share why most owners don’t catch them until it’s too late.These aren’t the obvious mistakes everyone talks about. Some of them are so small you’d never expect they could add up to thousands in lost profit. But they do — and fixing just on...
2025-05-0116 minBuilt To Grow Fitness BusinessWe Figured It OutIn this episode, Randy and Zach introduce SpringBoard, ProFit’s redesigned coaching program that trades pressure for progress. Instead of forcing everyone through the same 12-week sprint, SpringBoard gives gym owners 12 months of coaching support — with a custom path built around your business, your goals, and your pace. This program draws inspiration from their elite Iron Circle mastermind, while still being accessible to owners who aren’t there yet. Think of it as the JV version of varsity-level coaching — still elite, just tailored to get you up to speed.Randy and Zach explain why they s...
2025-04-2918 minBuilt To Grow Fitness BusinessThe Systems Of A Successful GymThis one’s not new… but it is necessary.This is a re-release of an old episode – because sometimes the most important stuff is the stuff you need to hear again. Especially when it comes to the basics.In this episode, Tim and Randy take us back to the foundations – the systems your gym business can’t survive without: Attraction, Conversion, Delivery, and Ascension.This is about installing foundations that give you clarity, consistency, and control. Because if you’re still manually fixing every fire that pops up… if your sales vanish when one person is...
2025-04-2427 minBuilt To Grow Fitness BusinessWhy CrossFit Is FailingIf you’re doing everything right and still struggling, maybe it’s not you. Maybe it’s the model.In this episode, Tim and Randy take a hard look at the CrossFit business structure and ask the uncomfortable question too many gym owners avoid: Is this model even built to succeed long-term?(Spoiler: It’s not.)It’s not a lack of business skills causing CrossFit gyms to close. It’s the model – everyone’s offering the same thing at the same price, which makes it nearly impossible to stand out or make real money.
2025-04-2220 minBuilt To Grow Fitness Business5 Non-Negotiables That Separate Real Gyms From Side HustlesStill running your gym like a hobby – and wondering why it’s not growing?A lot of gym owners say they want to scale. But when you peek under the hood, what they really have is a collection of hacks, manual workarounds, and good intentions.In this episode, Tim and Randy dive into the five non-negotiable systems every fitness business needs to grow with intention, not accident. These aren’t “nice to haves.” These are foundational if you want your gym to function like a real business and not just a side hustle with a lease....
2025-04-1730 minBuilt To Grow Fitness BusinessOne Person RemovedYou think you’re covered – until one April Fools’ joke makes you question everything.In this episode, Tim and Randy reflect on a prank that started with a fake all-staff callout… and ended with a real conversation about how fragile even the best systems can be in a single-location gym.Tim shares how the scare made him rethink just how “removed” he really is from daily operations and why – as much as we want to believe we’ve built a self-sufficient machine – most gym owners are just one key person away from stepping back in.They break do...
2025-04-1517 minBuilt To Grow Fitness BusinessAre You Down In Quarter 1?Shouldn’t Q1 be our best quarter? That’s what a lot of gym owners assume – until the numbers roll in.In this episode, Tim and Randy unpack the uncomfortable truth that no one likes to talk about – but they’ve seen it across dozens of gyms: member numbers dipping slightly in Q1. Not because something’s broken, but because that’s just how this time of year tends to goBut here’s the good news – lower member count doesn’t automatically mean your business is struggling.They break down why obsessing over member count mi...
2025-04-1015 minBuilt To Grow Fitness BusinessHFA RecapMany gym owners are still building their businesses around what worked five years ago. But what if the game has already changed – and you’re still playing by the old rules?In this episode, Tim and Randy recap Tim’s visit to the recent HFA Expo in Las Vegas (formerly IHRSA), where some clear shifts in the fitness industry are starting to take shape.Tim talks through what caught his attention on the expo floor – everything from flashy equipment displays to the growing presence of wellness and recovery – and why these trends could have a big impact...
2025-04-0112 minBuilt To Grow Fitness BusinessHow To Optimize Your Business Processes“I need more leads.” That’s the default response when gym owners feel stuck. But what if leads aren’t the problem at all? What if the real issue is buried somewhere in your process – between lead, booking, show-up, sale, and retention – and you’re trying to fix the wrong thing?In this episode, Tim and Randy break down why constantly changing offers, ads, or marketing tactics is the wrong move when your pipeline breaks. Instead, they explain how to zoom out, analyze every stage of your client acquisition process, and pinpoint exactly where things are falling apa...
2025-03-2721 minBuilt To Grow Fitness BusinessWhat Makes A Gym Business Valuable To Buyers w/ Brook HartnettGym owners spend years building their businesses — early mornings, long days, and countless client sessions. But when it’s finally time to sell, most realize too late that their gym isn’t worth what they thought.In this episode, Tim and Randy sit down with Brook Hartnett, a former gym owner turned business broker at Transworld Business Advisors, to talk about what really drives the value of a fitness business. (Spoiler: it’s not the shiny equipment or even the size of your membership base.)What matters most is how well your business runs without you. Buy...
2025-03-2542 minBuilt To Grow Fitness Business$417 Per Month MembershipIt started with a comment – one word, blunt and honestly offensive: “retarded.”Tim had posted an ad comparing two gyms, both with 100 members. One gym was generating $500,000 a month, while the other barely made $200,000. Same headcount, completely different results – why is that?A CrossFit gym owner jumped in, did the math, and lost it. He said, “That’s retarded.” Because to him, $417 per member per month sounded astronomical – like there’s just no way a gym could ever charge that.Well… he was speaking from his own experience.That reaction sparked a bigger conversatio...
2025-03-2021 minBuilt To Grow Fitness BusinessProfit Centers for Gyms - The 5 Questions I AskAdding more revenue streams sounds like the best way to grow your gym… but is it?Many gym owners fall into the trap of launching new services—supplements, nutrition programs, or specialty classes—before their core business is stable. Instead of boosting profits, this often leads to distraction, dilution, and ultimately, stagnation.In this episode, Tim and Randy break down the five key questions every gym owner should answer before adding a new profit center. They explain why more isn’t always better, share real-world mistakes gym owners have made, and reveal how focusing on one thin...
2025-03-1822 minBuilt To Grow Fitness BusinessMake The Switch"We should have done this sooner."That’s the first thing every gym owner says after switching from large group training to semi-private. No one ever regrets making the transition. The only thing they wish is that they had done it sooner.It's easy to see why. Large group training feels comfortable. It’s familiar. It brings people in the door. But it also brings constant churn, price-sensitive clients, and endless headaches.Semi-private training, on the other hand, attracts committed clients who pay more, stay longer, and actually value coaching. Instead of chasing 500 clie...
2025-03-1316 minBuilt To Grow Fitness BusinessYou Need More Than OneWhat happens if a fisherman heads out to sea with just one fishing line? No backup rods, no different baits – just one shot at catching something.If they’re lucky, maybe they’ll reel something in. But more often than not, they’re coming home empty-handed.That’s exactly how a lot of gym owners approach their marketing. They put all their eggs in one basket – usually Facebook ads – expecting it to bring in all their leads. And when it stops working? Panic mode.The smart gym owners do it differently. They cast multiple poles...
2025-03-1124 minBuilt To Grow Fitness BusinessHow I Make Decisions Around Spending Money On The GymCan I afford this?This is the first question most gym owners ask when they look at a new expense. But that’s not the right question – it’s one driven by fear. It shows that someone is holding onto every dollar, afraid to invest in growing their business.However, spending itself isn’t the issue. The issue is spending on the wrong things. You’ll see gym owners drop thousands on new equipment that doesn’t bring in a single extra client. But when they need to hire a coach, automate follow-ups, or improve th...
2025-03-0621 minBuilt To Grow Fitness BusinessThe Membership MindsetImagine walking into a Cheesecake Factory. The menu is massive – pages upon pages of options. Sounds great, right? But let’s be real… are they truly great at any one dish?Now, imagine walking into a world-class steakhouse. One focus. One specialty. Absolute mastery.Many gym owners fall into the Cheesecake Factory trap – trying to be everything to everyone. Large group training, personal training, nutrition programs, supplements, apparel… Before they know it, they’re spread thin, struggling to keep any one thing running at full capacity.In this episode, Tim and Randy break down why sim...
2025-03-0418 minBuilt To Grow Fitness BusinessHow To Keep Your Gym Clients Longer“More leads will fix my business.”That’s what many gym owners think. But in reality, packing your gym with new members won’t matter if they don’t stay.Yes, gyms with packed classes and buzzing energy seem successful from the outside. But behind the scenes, most of them are constantly replacing members who drop off after a few months.It’s because large group training gyms attract customers who bounce between multiple memberships. They usually chase novelty more than results, which means they’ll join your gym for a bit, but the moment the...
2025-02-2718 minBuilt To Grow Fitness BusinessYour Competition Down The StreetWalk into any gym, and you'll hear the same pitch – fitness, nutrition, and accountability. Every gym owner swears their method is the best, but to the consumer, it all sounds the same. And when everything sounds the same, the only thing left to compare is the price.That’s a losing game… at least for gym owners.When consumers can’t tell the difference between you and the gym down the street, they pick the cheaper option. And that’s exactly why so many gym owners struggle to charge what they’re worth.The most suc...
2025-02-2527 minBuilt To Grow Fitness BusinessScalable Semi-Private Training Is A Premium ProductWe constantly claim that the semi-private training model is the key to scaling your gym business. However, there are gym owners who struggle to charge premium prices for it.Usually, they assume it’s just a smaller version of group training, so they price it too low. At the same time, they hope clients will see the difference and the value of their program.But something else happens...Clients see their semi-private training as just another class. So, naturally, they start comparing it to cheaper options – big-box gym classes, boot camps, or even free...
2025-02-2031 minBuilt To Grow Fitness BusinessThe Rat RaceSame story every month – running a new promotion, pushing another high-ticket challenge, chasing short-term sales… doing everything just to keep your gym’s lights on. And yes, the money rolls in. But it’s gone just as fast.Sound familiar?This is the rat race gym owners get trapped in when they rely on paid-in-full memberships and one-time offers.You're bringing in new clients, and it feels good. But it’s like filling a leaky bucket – no matter how many members you gain, they keep slipping right through the cracks.In this episode...
2025-02-1820 minBuilt To Grow Fitness BusinessWhat Are You Really SellingWhat are you really selling? Have you ever asked yourself this question seriously?Many gym owners would say they’re selling personal training, top-tier facilities, or a strong brand… Yes, those might seem like the right answers, but are they what keep clients coming back? Nope. Your real product is actually your training program and delivery system.You can tweak your marketing and stress over sales all day long, but if your programming isn’t structured and systematized, you're setting yourself up for failure.For example, many gyms don’t realize they’re letting th...
2025-02-1315 minBuilt To Grow Fitness BusinessHow Your Marketing Affects Your RetentionIf your retention isn’t where it needs to be, your marketing might be to blame.Most gym owners think their marketing is doing its job if it’s bringing in leads. But that’s only somewhat true because if you’re attracting the wrong people, your retention will suffer – no matter how great your service is.In this episode, Tim and Randy talk about the trap of marketing strategies that focus on short-term results. They explain why challenge-based ads and “get-fit-quick” hooks might flood your gym with leads, but you’ll end up with a revolving door...
2025-02-1120 minBuilt To Grow Fitness BusinessWhy The Model Matters MostSome gyms are always full, and their owners rarely stress about cash flow. Others fight tooth and nail every month just to keep the lights on.Why is that? What makes the difference?No, it's not the market, the location, or even the trainers.It's the business model.Large group training might seem like a good choice – low overhead, easy scalability – but in reality, you have a room full of clients who leave faster than you can replace them. On the other hand, one-on-one training is premium-priced, but it locks you into...
2025-02-0428 minBuilt To Grow Fitness BusinessThe Only 2 KPIs That MatterTrying to grow your gym without focusing on the right metrics is like driving without a map – you’ll waste time, money, and energy, all while heading in the wrong direction.Many gym owners exhaust themselves obsessing over member counts or lead costs, but here’s the truth: only two KPIs truly matter for sustainable growth – Return on Ad Spend (ROAS) and The Delta (your recurring revenue’s growth or decay). These metrics cut through the noise and reveal whether your gym is thriving or just treading water.In this episode, Tim and Randy break...
2025-01-3026 minBuilt To Grow Fitness BusinessOwning A Gym Is Not The GoalMany gym owners step into the business for the freedom to call the shots. You leave the 9-to-5 grind to finally be your own boss. But after months – or even years – of working long hours, you start to wonder: did I really leave a job just to buy myself another one?If you’re in this place, you need to change something. (Well, not maybe – definitely.) It’s time to move from being self-employed to becoming a true business owner.Owning a gym should not be your end goal – it’s just the beginning. The real objective...
2025-01-2826 minBuilt To Grow Fitness BusinessThe Tipping Point In Your GymRunning a gym can feel like a never-ending hustle. One month, you’re up; the next, you’re scrambling for high-ticket sales just to keep the lights on. But it doesn’t have to be this way.In this episode, Tim and Randy share the one metric that can transform your business - recurring revenue. Forget the quick wins. Sustainable growth is about building a membership base that covers your expenses and then some.Recurring revenue is the cornerstone of a thriving gym. High-ticket programs and paid-in-full memberships are short-term solutions that undermine long-term growth.H...
2025-01-2317 minBuilt To Grow Fitness BusinessJanuary’s Dirty Little SecretEveryone thinks January is the holy grail for gym owners. New Year's resolutions mean new sign-ups, right?But what most people don’t know is that January is also the month with the highest cancellations. In this episode, Tim, Randy, and Zach explore the paradox of January in the fitness industry.They also discuss accountability, a buzzword that is often misunderstood. They argue that external accountability measures rarely work because proper accountability must come from within the individual.Tune in to hear about the type of client who stays loyal for years and wh...
2025-01-2137 minBuilt To Grow Fitness BusinessPush The Gas or PauseWhen the going gets tough, do you double down or retreat? Uncertainty in business can make gym owners hesitant to invest in marketing.In this episode, Randy and Zach explain why now is the time for gym owners to push the gas, even when the market feels uncertain.They also discuss the dangers of pausing marketing and why automation systems are the key to sustainable growth.Randy and Zach explain how gym owners can leverage tools like Client Lifecycle Automation to nurture leads and ensure consistent growth. They also explore ways to diversify...
2025-01-1627 minBuilt To Grow Fitness Business2025 Prediction ShowWhat can gym owners expect in 2025?While no one can predict the future with absolute certainty, we can forecast where the industry seems to be heading based on what’s already happening in the market and what clients are asking for.Tim and Randy have identified seven key predictions they believe will shape the fitness industry in 2025. Here’s a glimpse of what’s on the horizon:Smaller gyms are poised to see big winsTraditional advertising methods are losing their edgeTools like AI are showing their real potentialThese predictions aren’t set in stone...
2025-01-1441 minBuilt To Grow Fitness BusinessThe Trainer BrainOwning a gym is really a dream job – unless you find yourself wearing every hat in the business.Programming workouts, training clients, fixing machines, running payroll... When does it end? Well, it doesn’t – at least, not until you step away from the “trainer brain” mindset.The point is, you can’t scale your business if you’re thinking like a trainer. Investing in better equipment, new certifications, and perfect programming doesn’t drive growth. What does? Marketing, retention strategies, and building a business that can run independently of you.This might be a tough pill to...
2025-01-0917 minBuilt To Grow Fitness BusinessYour Opportunity For GrowthMany gym owners hit a plateau and assume it’s the ceiling for their business. But what if the real problem isn’t your market, location, or services? What if the problem is your environment – specifically, the people you surround yourself with?In this episode, Tim and Randy dive into the Iron Circle Mastermind, an exclusive community where gym owners come together to share ideas, push boundaries, and explore opportunities beyond the gym floor. It is a space where driven, like-minded entrepreneurs thrive, inspiring each other to grow and achieve more than ever before. They don’t o...
2025-01-0722 minBuilt To Grow Fitness BusinessWhen Your Client Loses Their JobWhat should you do when a loyal client faces financial hardships? Many gym owners have been there – a longtime client loses their job or hits a financial wall, leaving you with a tough choice:A: Do you enforce strict policies as your contract states?B: Do you bend the rules and potentially compromise your bottom line?The answer lies in balancing compassion with structure.During stressful times, gym memberships are more lifelines than luxuries because workouts offer a vital emotional and mental outlet.However, as a business owner, it’s crucial to s...
2025-01-0210 minBuilt To Grow Fitness BusinessYour Clients Don't Want To See You SucceedHave you ever felt like your success makes your clients uncomfortable? It’s frustrating but all too common – the bigger you grow, the more pushback you might get, even from those you thought would cheer you on.In this episode, Tim and Randy explore why some clients (and even peers) react negatively to a business owner’s progress. They break down how scarcity mindsets, insecurities, and self-reflection fuel this behavior. Tim even shares a personal story about losing long-time clients when his gym expanded – not because of poor service, but because of his growth.But success...
2024-12-3123 minBuilt To Grow Fitness BusinessPlugging The LeaksIt’s often tempting for gym owners to think more leads are the answer to all their problems. But here’s the thing: bringing in new clients without fixing retention is like trying to fill a bucket with a hole in it. No matter how many you add, they’ll keep slipping away.In this episode, Tim and Randy explain why focusing on retention, systems, and client experience is the true key to sustainable growth. They break down the common mistakes gym owners make – like relying on short-term challenges or neglecting existing members – and explain how to address th...
2024-12-2624 minBuilt To Grow Fitness BusinessThe ROI Of RiskWhen gym owners first step into entrepreneurship, signing a lease, putting down guarantees, and starting a business, it feels monumental. It’s the ultimate risk – leaving the comfort of certainty for the chance at something greater.But somewhere along the way, many stop taking those risks. They start playing it safe, treating essential investments in marketing, coaching, or systems as expenses instead of opportunities for growth.Tim and Randy break down why this happens: fear of failure, uncertainty, or simply not knowing the numbers that make confident decisions possible. Gym owners often default to sp...
2024-12-2422 minBuilt To Grow Fitness BusinessMathew Becker Gym LawyersLegal issues can be one of the costliest mistakes gym owners make – and it often comes down to not being prepared. Whether it’s liability waivers, insurance policies, or state-specific health club regulations, waiting too long to address these essentials can create serious problems. A single oversight – like missing a compliance deadline or having an incomplete membership agreement – can lead to lawsuits, chargebacks, or financial troubles.In this episode, Tim and Randy sit down with Mathew Becker, founder of Gym Lawyers, to discuss how proactive legal preparation can save gym owners from these all-too-common disasters. Mathe...
2024-12-191h 04Built To Grow Fitness BusinessBuffet VS Fine DiningBuffet gyms promise it all – classes, recovery lounges, personal training, and more. But offering everything to everyone often means excelling at nothing. It’s a recipe for a business bogged down by overhead and mediocrity, attracting clients who treat your gym like an all-you-can-eat deal instead of valuing quality.Tim and Randy make the case for a better approach: running your gym like a fine-dining restaurant. By focusing on fewer high-quality services and creating an intentional experience, you can attract premium clients who are willing to pay for the best. Just like a Michel...
2024-12-1725 minBuilt To Grow Fitness BusinessWalmart+ And Target Circle MembershipsImagine this: your gym’s bills are paid before the month even starts. No last-minute sales pushes, no desperate offers – just steady, predictable income that keeps growing. That’s the power of recurring revenue.Here’s the thing. Too many gym owners are chasing short-term wins with paid-in-full deals or flashy challenges. Sure, a big upfront payment feels great, but what happens when those clients vanish after a few months? Walmart didn’t build Walmart Plus memberships for one-time shoppers, and your gym can’t build a future on them either.When you focus on recu...
2024-12-1221 minBuilt To Grow Fitness BusinessThis Is Your ProductGym owners are often frustrated by a constant flow of members coming and going. They usually try new marketing strategies, flashy promotions, and revamping their offerings, yet retention rates remain stuck.That’s because retention isn’t just about attracting people - it’s about what happens after they walk through the door.At some point, you have to stop focusing on how to get members in and start thinking about why they leave. In many cases, it comes down to one word: consistency. If your gym experience changes day to day – different music, inconsistent coaching...
2024-12-0328 minBuilt To Grow Fitness BusinessThe Trump EffectFor months leading up to the election, gym owners across the country were struggling. Facebook ad costs had skyrocketed, leads disappeared, and consumer spending froze. No matter how much they tested or tweaked their strategies, the results just weren’t there.Then, something remarkable happened. The day after the election, everything changed. Ad performance improved, leads started pouring in, and the optimism in the air was almost tangible. For many businesses, it felt like a light switch had been flipped.This wasn’t just a coincidence – it’s what Tim and Randy are calling "The Trump Ef...
2024-11-2820 minBuilt To Grow Fitness BusinessWhy Gyms Fail Semi-Private"My clients don’t want this."How many times have you heard – or told yourself – this excuse? It’s one of the most common fears gym owners have when considering a shift to semi-private training.In this episode, Tim and Randy tackle the resistance head-on, breaking down why so many gym owners fail to transition successfully and how to avoid their mistakes.They explain the critical role of communication in helping clients see the value of semi-private training. It’s not enough to quietly add it to the price sheet or mention it in passing...
2024-11-1924 minBuilt To Grow Fitness BusinessPennies On The DollarBuilding a gym business without a structured, long-term strategy is like constructing a house on shifting sands – it may stand for a while, but eventually, cracks will appear.Most gym owners begin focused on member count and day-to-day survival, but few consider the endgame. But building your gym with future value in mind – starting with a solid foundation – can attract buyers or ensure a smooth handover when you’re ready to step away. In this episode, Tim and Randy break down why your gym needs systems that allow it to run without you, create predictable income, a...
2024-11-1425 minBuilt To Grow Fitness BusinessMaximize Your Content GameYou’ve heard it before – content is king. But the real power is in repurposing it so that one piece of content works across multiple channels, keeping your audience engaged without constantly creating new material.In this episode, Tim and Randy unpack exactly how gym owners can take one idea and create multiple pieces of content that work for you everywhere – from social media to blogs, emails, and beyond. For example, you can turn one blog post into a video, a quick social post, and even an email without coming up with something new every time. Imagi...
2024-11-1212 minBuilt To Grow Fitness BusinessYour Facebook AdsRecently, many gym owners started complaining that their Facebook ads aren’t getting the results they used to. And not just owners from a specific region but from all parts of the USA.Ad costs have gone up around 20%, while lead quality has dropped. Even those leads who show interest are more likely to ghost. You can't help wondering if these leads are genuine or just bot-generated to inflate numbers, making you feel like you’re just throwing money into the Facebook ad machine.In this episode, Tim and Randy dive into what’s behind these...
2024-11-0724 minBuilt To Grow Fitness BusinessIron Circle Maryland RecapWhat happens when driven gym owners get together to push their businesses forward? The recent Iron Circle event in Maryland was exactly that – a mix of valuable insights, real connections, and powerful experiences that left everyone inspired and ready to take action.This wasn’t the usual business gathering. With strategy sessions, open discussions, and even a fire-walking experience, the Iron Circle event helped gym owners set clear goals, let go of old limits, and connect with others facing similar challenges.It was a chance to share openly, learn from one another, and leave with prac...
2024-11-0522 minBuilt To Grow Fitness BusinessGrassroots Gift Card CampaignSmart business owners know the best marketing feels like a win for everyone. For gym owners, that kind of strategy looks like a grassroots campaign that builds community connections and attracts clients who are ready for a long-term commitment.Here’s the idea: partner with local kids’ sports teams to sell gym-branded gift cards. It’s a win-win – teams get a boost in their fundraising efforts, and your gym brings in clients who already feel invested.Families support their kids’ teams while also gaining a month of training at your gym. And because they’ve paid for the...
2024-10-3117 minBuilt To Grow Fitness BusinessDominate Your Black Friday CampaignFor gym owners, Black Friday is a huge chance to boost revenue and set the stage for a successful year ahead. But let’s be real – throwing out a big discount isn’t the smartest move. It can actually hurt your business down the line by devaluing your services and lowering your recurring income.In this episode, Tim and Randy share how to make Black Friday work for you, not against you. They walk through a simple “good-better-best” pricing strategy that adds extra value instead of just cutting prices. You’ll learn how to create pack...
2024-10-2929 minBuilt To Grow Fitness BusinessThe Three-Legged StoolBringing more clients into a gym without a solid foundation is like piling passengers onto a sinking ship – it’s a recipe for true disaster, and every new client only adds to the chaos.Even if you achieve some growth, the existing cracks will only widen without proper systems, automation, and lead generation. These three elements form the essential pillars of a successful gym.In this episode, Tim and Randy explain the "three-legged stool" approach. Just like a three-legged stool stands firm on any surface, systems, automation, and lead generation work together to stabilize your busi...
2024-10-2418 minBuilt To Grow Fitness BusinessSoft Skills Have Hard Cost w/ Lindsay Vastola (Part 2)The critical role of emotional intelligence (EQ) in the fitness industry remains this week’s topic as Tim and Randy continue their conversation with Lindsay Vastola, a leadership coach specializing in emotional intelligence and team development for fitness professionals.In the previous episode, they discussed why many gym owners hire based on hard skills and technical expertise, only to face high turnover because staff members lack the emotional intelligence necessary for a positive gym culture. Now, they dive deeper into how EQ affects every aspect of the business.In this episode, Lindsay explains:How to...
2024-10-2230 minBuilt To Grow Fitness BusinessSoft Skills Have Hard Cost w/ Lindsay Vastola (Part 1)We usually hire for IQ but end up firing because of a lack of EQ. This is something we rarely think about, but it's true. Many gym owners focus only on the technical skills of their staff when hiring and often overlook the emotional intelligence needed to ensure the day-to-day activities in the gym run smoothly. But what happens when your coaches can't connect with clients? Or if they struggle with tough conversations? Or leave you frustrated because they don't know how to communicate with each other or resolve conflict? It's easy to ass...
2024-10-1725 minBuilt To Grow Fitness BusinessMy Business Is Different"But my business is different."How many times have you told yourself that? It’s a common refrain among gym owners who believe their challenges are unique and that the solutions that work for others won’t apply to them.In this episode, Tim and Randy break down the "my business is different" mindset that holds so many back from achieving real growth. They explain how the systems and processes that lead to success – whether in marketing, staffing, or automation – are universal and can be applied to any business, in any industry.They sh...
2024-10-1518 minBuilt To Grow Fitness BusinessThe Truth Behind Your HighLevel AutomationAs more and more gym owners jump into white-labeled automation solutions, they often find themselves trapped in systems that don't serve the full client journey.You might have experienced this frustration with different agencies offering you "custom solutions." However, you soon realize that all these systems are just rebranded versions of the same software, leaving you juggling multiple accounts and incomplete solutions.In this episode, Tim and Randy break down the chaos surrounding HighLevel automation tools.They reveal how gym owners are being locked into multiple platforms that barely scratch the surface of...
2024-10-1030 minBuilt To Grow Fitness BusinessFireside Chat With Tim GroverSooner or later, every high achiever reaches a point where they confront the cost of their success. Gym owners are no different. Time away from family, mental fatigue, or emotional strain... The question isn't if sacrifices will be made – it's how much they'll cost you.In this conversation, Tim Lyons and his special guest are breaking down this very topic. This isn't a regular podcast episode – it's an exclusive fireside chat from the Growth Summit, featuring Tim Grover, the legendary performance coach to icons like Michael Jordan and Kobe Bryant.Grover opens up about the guil...
2024-10-0138 minBuilt To Grow Fitness Business2024 Growth Summit RecapWhat sets the top 5% of gyms apart from the rest? This is truly a million-dollar question... or even better, a million-dollar-a-year question.We might get the answer in this episode as Tim and Randy recap the 2024 Growth Summit held in Chicago at the beginning of September. It was an event where gym owners from all over the country came together to share and learn from industry leaders.They didn’t talk about the flashiest equipment or the most intense workouts – they discussed the systems, strategies, and mindset behind the scenes that make everything in a gym...
2024-09-2635 minBuilt To Grow Fitness BusinessGive Yourself Permission To Think BiggerMany gym owners are working harder than ever but feel like they’re hitting a wall. They’ve followed all the standard advice – worked longer hours, added more services, even joined mastermind groups – yet growth has stagnated.That’s because working harder isn’t always the answer.At some point, you have to stop doing more and start thinking differently. Instead of trying to push through the wall, it’s time to find the open door. And sometimes, it’s not about doing more at all – it’s about changing your mindset.In this episode, Tim an...
2024-09-2422 minBuilt To Grow Fitness BusinessSimplify To ScaleMany gym owners are spreading themselves thin, doing their very best, but still not seeing the profits they want. They’re trying everything – boot camps, large group training, offering every possible service under the sun – but they’re still struggling.That’s because more doesn’t always mean better. In fact, focusing on too many services and trying to serve all types of clients can actually hurt your bottom line. Instead, narrowing your focus to what truly makes money is the key to skyrocketing your gym business.It’s simple logic: when you pour your energy into wh...
2024-09-1920 minBuilt To Grow Fitness BusinessThe Key to Your Gym's Financial SuccessMaking enough sales each month to cover your expenses may feel like a never-ending chase. We see it every day. Gym owners struggle month after month, constantly offering discounts or promotions just to make ends meet.Many gym owners believe that offering discounts, paid-in-full memberships, high-ticket offers, or running challenges will solve their problems. But in reality, focusing on these short-term cash grabs makes their financial situation worse. It brings only short-term relief and long-term stress.To build a financially stable gym, you need recurring revenue. By focusing on consistent, monthly membership sales, you create...
2024-09-1717 minBuilt To Grow Fitness BusinessInterest vs. ImpactWe all got into the gym business because we love fitness. So, it’s understandable that gym owners often spend more time learning the latest training techniques than mastering the business side.But that’s also a trap many of us fall into – focusing on what’s interesting rather than what makes an impact. Of course, it’s fun to learn new workout methods, but we have to ask ourselves: is it really growing our business?If we want real business growth, we need to start focusing on the business side – marketing, leadership, and knowing our numbers...
2024-09-1215 minBuilt To Grow Fitness BusinessAttrition Problems? This May Sting a Bit…When was the last time you looked at your client retention rate?Most gym owners don’t remember because they’re so focused on getting new members through the door that they hardly think about the ones slipping out the back.But attrition is silently killing your business. You’re constantly spending more on marketing just to replace members you’ve lost, simply to break even – let alone grow your business, where you need to attract at least five more members than you’ve just lost.It feels like a never-ending race to maintain your...
2024-09-1024 minBuilt To Grow Fitness BusinessFast Cash, Slow Death - The Dark Side Of Fitness ChallengesGym owners often see fitness challenges as an easy way to bring in cash quickly. The plan typically goes like this: launch a challenge, attract a flood of new clients, and enjoy a busy, buzzing gym. What could possibly go wrong?But just a few weeks later, those same clients start to disappear, leaving you struggling to fill the gaps.Some of you may have already been through this, and this is probably a painful reminder of months of rollercoaster revenue and sleepless nights wondering where the next dollar will come from.Why...
2024-09-0519 minBuilt To Grow Fitness BusinessYour Community Won't Save YouWe often do our best to build a strong community at our gyms. We host exciting holiday parties, plan fun events, and do everything we can for every client…… Sounds great… but only if you're a client. Because the truth is that despite everything you've done, most of your clients will cancel their membership as soon as they get a better offer. So, why is this happening? Although we believe that creating a welcoming community will keep clients coming back, the truth is - when clients decide it's time to go, nothing can stop them. It...
2024-09-0319 minBuilt To Grow Fitness BusinessThe Power Of Your TeamWhat makes a gym business truly successful?In this episode, Tim and Randy tackle one of the most crucial yet often overlooked elements: team buy-in. The team's belief and support can make or break the introduction of new services and products in a gym.Without team alignment, even the most well-thought-out strategies are doomed to fail.You should always involve the team in decision-making processes and ensure they are adequately trained to communicate new offerings to clients.Systematizing communication and using canned responses are some examples of ways to ensure everyone...
2024-08-2017 minBuilt To Grow Fitness Business00: Introductions & How We Will Help You WinIn this episode, you'll get introduced to the hosts of the Built To Grow podcast, Tim Lyons and Randy Angsten. We'll spend a few minutes giving a backstory on our journeys in the fitness industry and what makes us qualified to use our tag line " We Help Gym Owners Win".
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If you interested in a free audit for your gym, visit http://bit.ly/free_gym_audit
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You can find out more about Tim and the strategies covered in this episode by checking out our website.
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2019-03-2309 min