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Showing episodes and shows of
Tim Peter
Shows
Thinks Out Loud: E-commerce and Digital Strategy
Revisiting Google Closes the Gate (Thinks Out Loud)
You may have heard me say that “gatekeepers gonna gate.” Well, Google’s AI Mode shows exactly what that looks like in practice. AI Mode is so disruptive to the way the web has worked for years that it looks like Google’s closing the gate on marketers, setting the stage to make a big move away from organic traffic and towards more paid traffic. Google’s not alone, of course. Pretty much all the Big Tech gatekeepers are doing something similar. What can you do about it? How can you make sure that Google’s not closin...
2025-07-02
15 min
Thinks Out Loud: E-commerce and Digital Strategy
Revisiting Google Closes the Gate (Thinks Out Loud)
You may have heard me say that “gatekeepers gonna gate.” Well, Google’s AI Mode shows exactly what that looks like in practice. AI Mode is so disruptive to the way the web has worked for years that it looks like Google’s closing the gate on marketers, setting the stage to make a big move away from organic traffic and towards more paid traffic. Google’s not alone, of course. Pretty much all the Big Tech gatekeepers are doing something similar. What can you do about it? How can you make sure that Google’s not closin...
2025-07-02
15 min
Thinks Out Loud: E-commerce and Digital Strategy
Revisiting Google Closes the Gate (Thinks Out Loud)
You may have heard me say that “gatekeepers gonna gate.” Well, Google’s AI Mode shows exactly what that looks like in practice. AI Mode is so disruptive to the way the web has worked for years that it looks like Google’s closing the gate on marketers, setting the stage to make a big move away from organic traffic and towards more paid traffic. Google’s not alone, of course. Pretty much all the Big Tech gatekeepers are doing something similar. What can you do about it? How can you make sure that Google’s not closin...
2025-07-02
15 min
Thinks Out Loud: E-commerce and Digital Strategy
Touch Grass — Memorial Day 2025 (Thinks Out Loud 462)
It’s Memorial Day weekend here in the US. And Tim’s got some quick thoughts for you to enjoy before you take off for the weekend. Be sure to give a listen and let us know what you think. Want to learn more? Here are the show notes for you. Touch Grass — Memorial Day 2025 (Thinks Out Loud 462) — Headlines and Show Notes Show Notes and Links "Touch Grass" (Thinks Out Loud Episode 358) The Only Way to Succeed Next Year (Thinks Out Loud Episode 444) AI Is Not the Future. You Are (Thinks Out Loud Episode 443) Revisiting "What Are We D...
2025-05-23
06 min
Thinks Out Loud: E-commerce and Digital Strategy
Touch Grass — Memorial Day 2025 (Thinks Out Loud 462)
It’s Memorial Day weekend here in the US. And Tim’s got some quick thoughts for you to enjoy before you take off for the weekend. Be sure to give a listen and let us know what you think. Want to learn more? Here are the show notes for you. Touch Grass — Memorial Day 2025 (Thinks Out Loud 462) — Headlines and Show Notes Show Notes and Links "Touch Grass" (Thinks Out Loud Episode 358) The Only Way to Succeed Next Year (Thinks Out Loud Episode 444) AI Is Not the Future. You Are (Thinks Out Loud Epi...
2025-05-23
06 min
Thinks Out Loud: E-commerce and Digital Strategy
Touch Grass — Memorial Day 2025 (Thinks Out Loud 462)
It’s Memorial Day weekend here in the US. And Tim’s got some quick thoughts for you to enjoy before you take off for the weekend. Be sure to give a listen and let us know what you think. Want to learn more? Here are the show notes for you. Touch Grass — Memorial Day 2025 (Thinks Out Loud 462) — Headlines and Show Notes Show Notes and Links "Touch Grass" (Thinks Out Loud Episode 358) The Only Way to Succeed Next Year (Thinks Out Loud Episode 444) AI Is Not the Future. You Are (Thinks Out Loud Epi...
2025-05-23
06 min
Thinks Out Loud: E-commerce and Digital Strategy
Digital Reset is Here (Thinks Out Loud 461)
This is a slightly different episode than usual, and, to be honest, slightly more self-promotional than usual, too. You see, I am very excited to share the news that my new book, Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech is now available. This has been a labor of love over the last few years, informed by my experiences working with clients to drive direct revenues and lower the cost of customer acquisition. In this episode episode of the podcast, I focused on some of the lessons you can learn from the book, as well...
2025-05-15
10 min
Thinks Out Loud: E-commerce and Digital Strategy
Is Apple Dropping Google? What Does That Mean For Your Business? (Thinks Out Loud 460)
According to Search Engine Journal, Apple might be thinking about replacing Google with ChatGPT or Perplexity as its default search engine in Safari. I know, I know, it sounds crazy. How in the world could Apple drop Google? Well, whether Apple dropping Google is likely or not isn’t the point. Instead, the point is that while any one member of Big Tech could (at least in theory) get pushed out of the club at any time, Big Tech itself will continue to roll right along. And that gatekeepers gonna gate, whether those gatekeepers are th...
2025-05-13
17 min
Thinks Out Loud: E-commerce and Digital Strategy
Best of Thinks Out Loud: Will AI Kill Content Marketing for Customer Acquisition?
Content marketing plays a crucial role in driving results for your business. Done well, it’s your organization’s 24/7/365 ” salesperson and your 24/7/365 customer service rep. But the emergence of artificial intelligence puts pressure on content marketing. Almost anyone can produce large volumes of content easily and cheaply using generative AI, making it tougher for your business to cut through the noise. How can you compete in such an environment? What can you do to stand apart from the competition and get your message heard by your customers? Ultimately, will AI kill content marketing for customer acquisition? In t...
2025-03-13
00 min
Thinks Out Loud: E-commerce and Digital Strategy
Will AI Kill Content Marketing for Customer Acquisition? (Thinks Out Loud Episode 449)
We’re living through an evolving landscape around content marketing in the age of AI. This evolution raises the question of whether AI will kill content marketing for customer acquisition. What do we think? Nope. No way. AI absolutely has its place. But quality content without human connection won’t work for customer acquisition. While AI can enhance content creation, it should not replace the human element that customers actively seek every single day. Personalization and community play a key role in your marketing and customer acquisition strategies. And relying on AI to “be human” almost guarantees that you...
2025-02-06
14 min
Thinks Out Loud: E-commerce and Digital Strategy
Revisiting Bundling, Unbundling, and Customer Acquisition (Thinks Out Loud)
Peter Drucker said it years ago: Your job is to create a customer. But creating a customer can be hard, especially as media and creators and influencers get bought out… The post Revisiting Bundling, Unbundling, and Customer Acquisition (Thinks Out Loud) appeared first on Tim Peter & Associates.
2024-07-25
25 min
Thinks Out Loud: E-commerce and Digital Strategy
Revisiting Bundling, Unbundling, and Customer Acquisition (Thinks Out Loud)
Peter Drucker said it years ago: Your job is to create a customer. But creating a customer can be hard, especially as media and creators and influencers get bought out… The post Revisiting Bundling, Unbundling, and Customer Acquisition (Thinks Out Loud) appeared first on Tim Peter & Associates.
2024-07-25
25 min
Thinks Out Loud: E-commerce and Digital Strategy
Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 (Thinks Out Loud Episode 424)
Google is changing search. The company’s AI Overviews features increasingly puts answers in front of customers, bypassing the need for a click. The problem for you is that those clicks… The post Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 (Thinks Out Loud Episode 424) appeared first on Tim Peter & Associates.
2024-06-04
23 min
Thinks Out Loud: E-commerce and Digital Strategy
Google AI Overviews in Search Highlights Its Big AI Problem (Thinks Out Loud Episode 423)
In the immortal words of Omar Little, “You come at the king, you best not miss.” And we all know that Google is the king, right? But history shows what… The post Google AI Overviews in Search Highlights Its Big AI Problem (Thinks Out Loud Episode 423) appeared first on Tim Peter & Associates.
2024-05-30
21 min
Thinks Out Loud: E-commerce and Digital Strategy
Google AI Overviews in Search Highlights Its Big AI Problem (Thinks Out Loud Episode 423)
In the immortal words of Omar Little, “You come at the king, you best not miss.” And we all know that Google is the king, right? But history shows what… The post Google AI Overviews in Search Highlights Its Big AI Problem (Thinks Out Loud Episode 423) appeared first on Tim Peter & Associates.
2024-05-30
21 min
Thinks Out Loud: E-commerce and Digital Strategy
AI is the Bear: Learning to Be a Better Marketer in the Age of AI (Thinks Out Loud Episode 422)
The world is changing quickly. Artificial intelligence and Big Tech and changing customer behaviors are advancing rapidly. It can feel like they’re running us down like a hungry bear and… The post AI is the Bear: Learning to Be a Better Marketer in the Age of AI (Thinks Out Loud Episode 422) appeared first on Tim Peter & Associates.
2024-05-23
23 min
Thinks Out Loud: E-commerce and Digital Strategy
AI is the Bear: Learning to Be a Better Marketer in the Age of AI (Thinks Out Loud Episode 422)
The world is changing quickly. Artificial intelligence and Big Tech and changing customer behaviors are advancing rapidly. It can feel like they’re running us down like a hungry bear and… The post AI is the Bear: Learning to Be a Better Marketer in the Age of AI (Thinks Out Loud Episode 422) appeared first on Tim Peter & Associates.
2024-05-23
23 min
Thinks Out Loud: E-commerce and Digital Strategy
The Best AI is Now Free For Everyone: Revisiting Will Your Customers Use AI? (Thinks Out Loud)
AI might be in the “trough of disillusionment” among some people but it’s far from dead. Not only have Google and OpenAI made amazing advancements to their tools in recent… The post The Best AI is Now Free For Everyone: Revisiting Will Your Customers Use AI? (Thinks Out Loud) appeared first on Tim Peter & Associates.
2024-05-16
28 min
Thinks Out Loud: E-commerce and Digital Strategy
The Best AI is Now Free For Everyone: Revisiting Will Your Customers Use AI? (Thinks Out Loud)
AI might be in the “trough of disillusionment” among some people but it’s far from dead. Not only have Google and OpenAI made amazing advancements to their tools in recent… The post The Best AI is Now Free For Everyone: Revisiting Will Your Customers Use AI? (Thinks Out Loud) appeared first on Tim Peter & Associates.
2024-05-16
28 min
Thinks Out Loud: E-commerce and Digital Strategy
Taking the Long View: Big Tech’s Earnings and the State of Digital Q2 2024 (Thinks Out Loud Episode 421)
Just as we do every quarter, it’s time to review Big Tech’s earnings. We do this because you’ll always learn something about the state of digital from what Amazon, Google,… The post Taking the Long View: Big Tech’s Earnings and the State of Digital Q2 2024 (Thinks Out Loud Episode 421) appeared first on Tim Peter & Associates.
2024-05-08
21 min
Thinks Out Loud: E-commerce and Digital Strategy
Taking the Long View: Big Tech’s Earnings and the State of Digital Q2 2024 (Thinks Out Loud Episode 421)
Just as we do every quarter, it’s time to review Big Tech’s earnings. We do this because you’ll always learn something about the state of digital from what Amazon, Google,… The post Taking the Long View: Big Tech’s Earnings and the State of Digital Q2 2024 (Thinks Out Loud Episode 421) appeared first on Tim Peter & Associates.
2024-05-08
21 min
Thinks Out Loud: E-commerce and Digital Strategy
AI, Email, and Marketing in the Future: Revisiting the Thinks Out Loud Interview with Scott Cohen from InboxArmy
Despite a long-standing history in marketing, Scott Cohen of InboxArmy lives in the future. He knows why email marketing is so important in a marketing landscape increasingly affected by artificial… The post AI, Email, and Marketing in the Future: Revisiting the Thinks Out Loud Interview with Scott Cohen from InboxArmy appeared first on Tim Peter & Associates.
2024-05-02
44 min
Thinks Out Loud: E-commerce and Digital Strategy
AI, Email, and Marketing in the Future: Revisiting the Thinks Out Loud Interview with Scott Cohen from InboxArmy
Despite a long-standing history in marketing, Scott Cohen of InboxArmy lives in the future. He knows why email marketing is so important in a marketing landscape increasingly affected by artificial… The post AI, Email, and Marketing in the Future: Revisiting the Thinks Out Loud Interview with Scott Cohen from InboxArmy appeared first on Tim Peter & Associates.
2024-05-02
44 min
Thinks Out Loud: E-commerce and Digital Strategy
Revisiting Picks, Shovels, and the AI Gold Rush (Thinks Out Loud)
With all the changes that artificial intelligence is bringing to the marketplace, it can feel awfully tough to keep up. As marketers and strategists, though, we need to look beyond… The post Revisiting Picks, Shovels, and the AI Gold Rush (Thinks Out Loud) appeared first on Tim Peter & Associates.
2024-04-25
29 min
Thinks Out Loud: E-commerce and Digital Strategy
Revisiting Picks, Shovels, and the AI Gold Rush (Thinks Out Loud)
With all the changes that artificial intelligence is bringing to the marketplace, it can feel awfully tough to keep up. As marketers and strategists, though, we need to look beyond… The post Revisiting Picks, Shovels, and the AI Gold Rush (Thinks Out Loud) appeared first on Tim Peter & Associates.
2024-04-25
29 min
Thinks Out Loud: E-commerce and Digital Strategy
Lessons Learned: The TPA Anniversary Show (Thinks Out Loud Episode 420)
If you’re like most people, you might think of anniversaries as a time for looking back. Not me. Usually, I prefer to look ahead. But, this year, I’m making an… The post Lessons Learned: The TPA Anniversary Show (Thinks Out Loud Episode 420) appeared first on Tim Peter & Associates.
2024-04-17
19 min
Thinks Out Loud: E-commerce and Digital Strategy
Lessons Learned: The TPA Anniversary Show (Thinks Out Loud Episode 420)
If you’re like most people, you might think of anniversaries as a time for looking back. Not me. Usually, I prefer to look ahead. But, this year, I’m making an… The post Lessons Learned: The TPA Anniversary Show (Thinks Out Loud Episode 420) appeared first on Tim Peter & Associates.
2024-04-17
19 min
Thinks Out Loud: E-commerce and Digital Strategy
Will AI Make Marketers Dumber? (Thinks Out Loud Episode 419)
AI has the potential to make our teams faster and more effective. But will this power also make marketers dumber? Will it hurt their ability to learn and to grow?… The post Will AI Make Marketers Dumber? (Thinks Out Loud Episode 419) appeared first on Tim Peter & Associates.
2024-04-10
18 min
Thinks Out Loud: E-commerce and Digital Strategy
Will AI Make Marketers Dumber? (Thinks Out Loud Episode 419)
AI has the potential to make our teams faster and more effective. But will this power also make marketers dumber? Will it hurt their ability to learn and to grow?… The post Will AI Make Marketers Dumber? (Thinks Out Loud Episode 419) appeared first on Tim Peter & Associates.
2024-04-10
18 min
Thinks Out Loud: E-commerce and Digital Strategy
Will Your Customers Use AI? (Thinks Out Loud Episode 418)
AI might be entering the “trough of disillusionment,” but that doesn’t mean it’s dead. Far from it. In fact, an increasing number of customers are using AI every single day.… The post Will Your Customers Use AI? (Thinks Out Loud Episode 418) appeared first on Tim Peter & Associates.
2024-04-03
21 min
Thinks Out Loud: E-commerce and Digital Strategy
Will Your Customers Use AI? (Thinks Out Loud Episode 418)
AI might be entering the “trough of disillusionment,” but that doesn’t mean it’s dead. Far from it. In fact, an increasing number of customers are using AI every single day.… The post Will Your Customers Use AI? (Thinks Out Loud Episode 418) appeared first on Tim Peter & Associates.
2024-04-03
21 min
Thinks Out Loud: E-commerce and Digital Strategy
Why You Need to Ignore the Coming AI Backlash (Thinks Out Loud Episode 417)
I’m calling it: We’ve reached “peak AI.” There’s too much hype. With over $50B in venture capital investment in 2023 and literally thousands of “AI focused companies” in marketing technology… The post Why You Need to Ignore the Coming AI Backlash (Thinks Out Loud Episode 417) appeared first on Tim Peter & Associates.
2024-03-28
20 min
Thinks Out Loud: E-commerce and Digital Strategy
Why You Need to Ignore the Coming AI Backlash (Thinks Out Loud Episode 417)
I’m calling it: We’ve reached “peak AI.” There’s too much hype. With over $50B in venture capital investment in 2023 and literally thousands of “AI focused companies” in marketing technology… The post Why You Need to Ignore the Coming AI Backlash (Thinks Out Loud Episode 417) appeared first on Tim Peter & Associates.
2024-03-28
20 min
Thinks Out Loud: E-commerce and Digital Strategy
Revisiting Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud)
As noted in the past, with all the hype and hope attached to artificial intelligence, it’s worth asking, is it time for your marketing team — is it time for… The post Revisiting Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud) appeared first on Tim Peter & Associates.
2024-03-20
25 min
Thinks Out Loud: E-commerce and Digital Strategy
Revisiting Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud)
As noted in the past, with all the hype and hope attached to artificial intelligence, it’s worth asking, is it time for your marketing team — is it time for… The post Revisiting Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud) appeared first on Tim Peter & Associates.
2024-03-20
25 min
Thinks Out Loud: E-commerce and Digital Strategy
Revisiting 2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud)
The Information reports that Amazon and Google are quietly tamp ing down generative AI expectations, noting that it’s tough to make the case for AI benefits “because of the high… The post Revisiting 2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud) appeared first on Tim Peter & Associates.
2024-03-13
23 min
Thinks Out Loud: E-commerce and Digital Strategy
Revisiting 2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud)
The Information reports that Amazon and Google are quietly tamp ing down generative AI expectations, noting that it’s tough to make the case for AI benefits “because of the high… The post Revisiting 2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud) appeared first on Tim Peter & Associates.
2024-03-13
23 min
Thinks Out Loud: E-commerce and Digital Strategy
CEO Howard Chang on Artificial Intelligence, the Future of Work, and Being a Better Human (Thinks Out Loud Episode 416)
In our latest Thinks Out Loud interview, company founder and president Tim Peter sat down to talk with Howard Chang, CEO of The Turn Lab and CEO of Just Boardrooms.… The post CEO Howard Chang on Artificial Intelligence, the Future of Work, and Being a Better Human (Thinks Out Loud Episode 416) appeared first on Tim Peter & Associates.
2024-03-06
39 min
Thinks Out Loud: E-commerce and Digital Strategy
CEO Howard Chang on Artificial Intelligence, the Future of Work, and Being a Better Human (Thinks Out Loud Episode 416)
In our latest Thinks Out Loud interview, company founder and president Tim Peter sat down to talk with Howard Chang, CEO of The Turn Lab and CEO of Just Boardrooms.… The post CEO Howard Chang on Artificial Intelligence, the Future of Work, and Being a Better Human (Thinks Out Loud Episode 416) appeared first on Tim Peter & Associates.
2024-03-06
39 min
Thinks Out Loud: E-commerce and Digital Strategy
No One is Talking About the Most Important Lessons from Google’s Gemini Launch Kerfuffle (Thinks Out Loud Episode 415)
You’ve probably heard about Google’s messy launch of its Gemini AI product. Commentators with political axes to grind across the spectrum have pounded the search giant for its mistakes, leading… The post No One is Talking About the Most Important Lessons from Google’s Gemini Launch Kerfuffle (Thinks Out Loud Episode 415) appeared first on Tim Peter & Associates.
2024-02-28
26 min
Thinks Out Loud: E-commerce and Digital Strategy
No One is Talking About the Most Important Lessons from Google’s Gemini Launch Kerfuffle (Thinks Out Loud Episode 415)
You’ve probably heard about Google’s messy launch of its Gemini AI product. Commentators with political axes to grind across the spectrum have pounded the search giant for its mistakes, leading… The post No One is Talking About the Most Important Lessons from Google’s Gemini Launch Kerfuffle (Thinks Out Loud Episode 415) appeared first on Tim Peter & Associates.
2024-02-28
26 min
Thinks Out Loud: E-commerce and Digital Strategy
Picks, Shovels, and the AI Gold Rush (Thinks Out Loud Episode 414)
I’ve been relatively bearish lately on Google’s articulated vision — or lack thereof — for artificial intelligence. I’ve been much more bullish about Microsoft and Amazon and OpenAI. But here’s… The post Picks, Shovels, and the AI Gold Rush (Thinks Out Loud Episode 414) appeared first on Tim Peter & Associates.
2024-02-21
28 min
Thinks Out Loud: E-commerce and Digital Strategy
Picks, Shovels, and the AI Gold Rush (Thinks Out Loud Episode 414)
I’ve been relatively bearish lately on Google’s articulated vision — or lack thereof — for artificial intelligence. I’ve been much more bullish about Microsoft and Amazon and OpenAI. But here’s… The post Picks, Shovels, and the AI Gold Rush (Thinks Out Loud Episode 414) appeared first on Tim Peter & Associates.
2024-02-21
28 min
Thinks Out Loud: E-commerce and Digital Strategy
Can Podcasting Help Your Business Bypass the Big Tech Gatekeepers? (Thinks Out Loud Episode 413)
You’ve heard me say many times that “gatekeepers gonna gate.” That’s what they do. Woudln’t it be great if there was an easy, inexpensive way to bypass Big Tech’s gatekeepers?… The post Can Podcasting Help Your Business Bypass the Big Tech Gatekeepers? (Thinks Out Loud Episode 413) appeared first on Tim Peter & Associates.
2024-02-14
38 min
Thinks Out Loud: E-commerce and Digital Strategy
Can Podcasting Help Your Business Bypass the Big Tech Gatekeepers? (Thinks Out Loud Episode 413)
You’ve heard me say many times that “gatekeepers gonna gate.” That’s what they do. Woudln’t it be great if there was an easy, inexpensive way to bypass Big Tech’s gatekeepers?… The post Can Podcasting Help Your Business Bypass the Big Tech Gatekeepers? (Thinks Out Loud Episode 413) appeared first on Tim Peter & Associates.
2024-02-14
38 min
Thinks Out Loud: E-commerce and Digital Strategy
Google Lacks Vision: Big Tech Earnings and the State of Digital Q1 2024 (Thinks Out Loud Episode 412)
If we learned anything from Big Tech’s earnings this quarter, it’s that Microsoft, Meta, Amazon, and Apple have a clear vision for the future & and that Google doesn’t. Don’t… The post Google Lacks Vision: Big Tech Earnings and the State of Digital Q1 2024 (Thinks Out Loud Episode 412) appeared first on Tim Peter & Associates.
2024-02-07
32 min
Thinks Out Loud: E-commerce and Digital Strategy
Google Lacks Vision: Big Tech Earnings and the State of Digital Q1 2024 (Thinks Out Loud Episode 412)
If we learned anything from Big Tech’s earnings this quarter, it’s that Microsoft, Meta, Amazon, and Apple have a clear vision for the future & and that Google doesn’t. Don’t… The post Google Lacks Vision: Big Tech Earnings and the State of Digital Q1 2024 (Thinks Out Loud Episode 412) appeared first on Tim Peter & Associates.
2024-02-07
32 min
Thinks Out Loud: E-commerce and Digital Strategy
Big Trends: Bundling, Unbundling, and Customer Acquisition (Thinks Out Loud Episode 411)
Peter Drucker said it years ago: Your job is to create a customer. But creating a customer can be hard, especially as media and creators and influencers get bought out… The post Big Trends: Bundling, Unbundling, and Customer Acquisition (Thinks Out Loud Episode 411) appeared first on Tim Peter & Associates.
2024-01-31
24 min
Thinks Out Loud: E-commerce and Digital Strategy
Big Trends: Bundling, Unbundling, and Customer Acquisition (Thinks Out Loud Episode 411)
Peter Drucker said it years ago: Your job is to create a customer. But creating a customer can be hard, especially as media and creators and influencers get bought out… The post Big Trends: Bundling, Unbundling, and Customer Acquisition (Thinks Out Loud Episode 411) appeared first on Tim Peter & Associates.
2024-01-31
24 min
Thinks Out Loud: E-commerce and Digital Strategy
The Future of Email Marketing — Interview with Scott Cohen from InboxArmy (Thinks Out Loud Episode 410)
Scott Cohen of InboxArmy knows email marketing inside and out. Scott started as a copywriter and focuses on driving revenues for his clients. In particular, he knows why email marketing… The post The Future of Email Marketing — Interview with Scott Cohen from InboxArmy (Thinks Out Loud Episode 410) appeared first on Tim Peter & Associates.
2024-01-24
44 min
Thinks Out Loud: E-commerce and Digital Strategy
The Future of Email Marketing — Interview with Scott Cohen from InboxArmy (Thinks Out Loud Episode 410)
Scott Cohen of InboxArmy knows email marketing inside and out. Scott started as a copywriter and focuses on driving revenues for his clients. In particular, he knows why email marketing… The post The Future of Email Marketing — Interview with Scott Cohen from InboxArmy (Thinks Out Loud Episode 410) appeared first on Tim Peter & Associates.
2024-01-24
44 min
Thinks Out Loud: E-commerce and Digital Strategy
2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud Episode 409)
Artificial intelligence is everywhere in marketing right now. But there’s a sharp breakdown between AI as a test or a pilot and AI that’s doing real work. We’re past the… The post 2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud Episode 409) appeared first on Tim Peter & Associates.
2024-01-17
22 min
Thinks Out Loud: E-commerce and Digital Strategy
2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud Episode 409)
Artificial intelligence is everywhere in marketing right now. But there’s a sharp breakdown between AI as a test or a pilot and AI that’s doing real work. We’re past the… The post 2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud Episode 409) appeared first on Tim Peter & Associates.
2024-01-17
22 min
Thinks Out Loud: E-commerce and Digital Strategy
Is Google Doomed? And Other Top Digital Trends for 2024 (Thinks Out Loud Episode 408)
Happy New Year, Big Thinkers! It’s time once again to look at the top digital trends that will shape the year ahead. And, two questions that we keep hearing about… The post Is Google Doomed? And Other Top Digital Trends for 2024 (Thinks Out Loud Episode 408) appeared first on Tim Peter & Associates.
2024-01-10
30 min
Thinks Out Loud: E-commerce and Digital Strategy
Is Google Doomed? And Other Top Digital Trends for 2024 (Thinks Out Loud Episode 408)
Happy New Year, Big Thinkers! It’s time once again to look at the top digital trends that will shape the year ahead. And, two questions that we keep hearing about… The post Is Google Doomed? And Other Top Digital Trends for 2024 (Thinks Out Loud Episode 408) appeared first on Tim Peter & Associates.
2024-01-10
30 min
Thinks Out Loud: E-commerce and Digital Strategy
Revisiting What Trees Will You Plant? (Thinks Out Loud)
Have you ever heard the quote that says, “A society grows great when old men plant trees in whose shade they shall never sit”? It’s a great way to think… The post Revisiting What Trees Will You Plant? (Thinks Out Loud) appeared first on Tim Peter & Associates.
2024-01-02
18 min
Thinks Out Loud: E-commerce and Digital Strategy
Revisiting What Trees Will You Plant? (Thinks Out Loud)
Have you ever heard the quote that says, “A society grows great when old men plant trees in whose shade they shall never sit”? It’s a great way to think… The post Revisiting What Trees Will You Plant? (Thinks Out Loud) appeared first on Tim Peter & Associates.
2024-01-02
18 min
Thinks Out Loud: E-commerce and Digital Strategy
Revisiting Gratitude 2023 (Thinks Out Loud)
As we wrap up 2023, it seems like a good idea to take a look back at everything that’s happened this year and express our appreciation for all the benefits… The post Revisiting Gratitude 2023 (Thinks Out Loud) appeared first on Tim Peter & Associates.
2023-12-27
13 min
Thinks Out Loud: E-commerce and Digital Strategy
Revisiting Gratitude 2023 (Thinks Out Loud)
As we wrap up 2023, it seems like a good idea to take a look back at everything that’s happened this year and express our appreciation for all the benefits… The post Revisiting Gratitude 2023 (Thinks Out Loud) appeared first on Tim Peter & Associates.
2023-12-27
13 min
Thinks Out Loud: E-commerce and Digital Strategy
Recapping 2023 Part 2 — Personal Lessons Learned (Thinks Out Loud Episode 407)
Hey, Big Thinkers. It’s time to close out 2023. But before we go, it’s worth taking a look back at what I’ve learned — or at least had reinforced for… The post Recapping 2023 Part 2 — Personal Lessons Learned (Thinks Out Loud Episode 407) appeared first on Tim Peter & Associates.
2023-12-21
19 min
Thinks Out Loud: E-commerce and Digital Strategy
Recapping 2023 Part 2 — Personal Lessons Learned (Thinks Out Loud Episode 407)
Hey, Big Thinkers. It’s time to close out 2023. But before we go, it’s worth taking a look back at what I’ve learned — or at least had reinforced for… The post Recapping 2023 Part 2 — Personal Lessons Learned (Thinks Out Loud Episode 407) appeared first on Tim Peter & Associates.
2023-12-21
19 min
Thinks Out Loud: E-commerce and Digital Strategy
Recapping 2023 — Lessons Learned Professional and Podcast (Thinks Out Loud Episode 406)
2023 has been an amazing year, filled with plenty of positives — as well as plenty of opportunities. So, what have we learned? What are the big lessons from 2023?… The post Recapping 2023 — Lessons Learned Professional and Podcast (Thinks Out Loud Episode 406) appeared first on Tim Peter & Associates.
2023-12-14
23 min
Thinks Out Loud: E-commerce and Digital Strategy
Recapping 2023 — Lessons Learned Professional and Podcast (Thinks Out Loud Episode 406)
2023 has been an amazing year, filled with plenty of positives — as well as plenty of opportunities. So, what have we learned? What are the big lessons from 2023?… The post Recapping 2023 — Lessons Learned Professional and Podcast (Thinks Out Loud Episode 406) appeared first on Tim Peter & Associates.
2023-12-14
23 min
Thinks Out Loud: E-commerce and Digital Strategy
Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud Episode 405)
With all the hype and hope attached to artificial intelligence, it’s worth asking, is it time for your marketing team to use AI? And the simple answer is, “yes.” Actually,… The post Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud Episode 405) appeared first on Tim Peter & Associates.
2023-12-07
23 min
Thinks Out Loud: E-commerce and Digital Strategy
Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud Episode 405)
With all the hype and hope attached to artificial intelligence, it’s worth asking, is it time for your marketing team to use AI? And the simple answer is, “yes.” Actually,… The post Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud Episode 405) appeared first on Tim Peter & Associates.
2023-12-07
23 min
Thinks Out Loud: E-commerce and Digital Strategy
What "It’s All E-commerce" Means in 2024 (Thinks Out Loud Episode 404)
Your customers live their lives online. They carry the internet in their pockets. We see that in practice every year when Black Friday shopping data comes out. And, what did… The post What "It’s All E-commerce" Means in 2024 (Thinks Out Loud Episode 404) appeared first on Tim Peter & Associates.
2023-11-29
23 min
Thinks Out Loud: E-commerce and Digital Strategy
What "It’s All E-commerce" Means in 2024 (Thinks Out Loud Episode 404)
Your customers live their lives online. They carry the internet in their pockets. We see that in practice every year when Black Friday shopping data comes out. And, what did… The post What "It’s All E-commerce" Means in 2024 (Thinks Out Loud Episode 404) appeared first on Tim Peter & Associates.
2023-11-29
23 min
Thinks Out Loud: E-commerce and Digital Strategy
Gratitude 2023 (Thinks Out Loud Episode 403)
Every year around Thanksgiving, I like to take a few minutes to remember how lucky I am. This year is no different. I’m incredibly fortunate. And, I’m incredibly grateful. Why… The post Gratitude 2023 (Thinks Out Loud Episode 403) appeared first on Tim Peter & Associates.
2023-11-21
12 min
Thinks Out Loud: E-commerce and Digital Strategy
Gratitude 2023 (Thinks Out Loud Episode 403)
Every year around Thanksgiving, I like to take a few minutes to remember how lucky I am. This year is no different. I’m incredibly fortunate. And, I’m incredibly grateful. Why… The post Gratitude 2023 (Thinks Out Loud Episode 403) appeared first on Tim Peter & Associates.
2023-11-21
12 min
Thinks Out Loud: E-commerce and Digital Strategy
What AI Will Do to Content Marketing (Thinks Out Loud Episode 402)
Artificial intelligence is already driving massive changes for Big Tech. It’s driving massive change for search engines and search marketing. It’s going to drive massive changes for your customers’ behaviors.… The post What AI Will Do to Content Marketing (Thinks Out Loud Episode 402) appeared first on Tim Peter & Associates.
2023-11-15
32 min
Thinks Out Loud: E-commerce and Digital Strategy
What AI Will Do to Content Marketing (Thinks Out Loud Episode 402)
Artificial intelligence is already driving massive changes for Big Tech. It’s driving massive change for search engines and search marketing. It’s going to drive massive changes for your customers’ behaviors.… The post What AI Will Do to Content Marketing (Thinks Out Loud Episode 402) appeared first on Tim Peter & Associates.
2023-11-15
32 min
Thinks Out Loud: E-commerce and Digital Strategy
Revisiting How to Escape Big Tech’s Web (Thinks Out Loud)
Big Tech relentlessly seeks to get between you and your customers. They spin the web… and we get caught in it. How can you build a brand that customers want… The post Revisiting How to Escape Big Tech’s Web (Thinks Out Loud) appeared first on Tim Peter & Associates.
2023-11-09
23 min
Thinks Out Loud: E-commerce and Digital Strategy
Revisiting How to Escape Big Tech’s Web (Thinks Out Loud)
Big Tech relentlessly seeks to get between you and your customers. They spin the web… and we get caught in it. How can you build a brand that customers want… The post Revisiting How to Escape Big Tech’s Web (Thinks Out Loud) appeared first on Tim Peter & Associates.
2023-11-09
23 min
Thinks Out Loud: E-commerce and Digital Strategy
Does Google Lack Vision? Big Tech’s Earnings Q3-2023 (Thinks Out Loud Episode 401)
We’re taking a look at Big Tech’s earnings for Q3, 2023, as we do every quarter. But, after listening to the calls and reading the transcripts, one question keeps coming… The post Does Google Lack Vision? Big Tech’s Earnings Q3-2023 (Thinks Out Loud Episode 401) appeared first on Tim Peter & Associates.
2023-11-01
32 min
Thinks Out Loud: E-commerce and Digital Strategy
Does Google Lack Vision? Big Tech’s Earnings Q3-2023 (Thinks Out Loud Episode 401)
We’re taking a look at Big Tech’s earnings for Q3, 2023, as we do every quarter. But, after listening to the calls and reading the transcripts, one question keeps coming… The post Does Google Lack Vision? Big Tech’s Earnings Q3-2023 (Thinks Out Loud Episode 401) appeared first on Tim Peter & Associates.
2023-11-01
32 min
Thinks Out Loud: E-commerce and Digital Strategy
Do You Still Need a Website? (Thinks Out Loud Episode 400)
We’re halfway through the 2020s. Do you still need a website? That’s the question posed on LinkedIn a few days back and, at least in part, underscored by the fact… The post Do You Still Need a Website? (Thinks Out Loud Episode 400) appeared first on Tim Peter & Associates.
2023-10-26
25 min
Thinks Out Loud: E-commerce and Digital Strategy
Do You Still Need a Website? (Thinks Out Loud Episode 400)
We’re halfway through the 2020s. Do you still need a website? That’s the question posed on LinkedIn a few days back and, at least in part, underscored by the fact… The post Do You Still Need a Website? (Thinks Out Loud Episode 400) appeared first on Tim Peter & Associates.
2023-10-26
25 min
Thinks Out Loud: E-commerce and Digital Strategy
Techno-Optimism and Building a Human Brand (Thinks Out Loud Episode 399)
What is the point of technology? Does it exist solely for its own sake? Of course not. It’s to make our customers’ lives better. It’s really that simple. Which, happily,… The post Techno-Optimism and Building a Human Brand (Thinks Out Loud Episode 399) appeared first on Tim Peter & Associates.
2023-10-19
22 min
Thinks Out Loud: E-commerce and Digital Strategy
Techno-Optimism and Building a Human Brand (Thinks Out Loud Episode 399)
What is the point of technology? Does it exist solely for its own sake? Of course not. It’s to make our customers’ lives better. It’s really that simple. Which, happily,… The post Techno-Optimism and Building a Human Brand (Thinks Out Loud Episode 399) appeared first on Tim Peter & Associates.
2023-10-19
22 min
Thinks Out Loud: E-commerce and Digital Strategy
Building a Human Brand in the Age of AI (Thinks Out Loud Episode 398)
Is AI going to strip all brands of their humanity? Or is it possible to build a human-centric brand in the age of AI? Here’s a bigger question: Why should… The post Building a Human Brand in the Age of AI (Thinks Out Loud Episode 398) appeared first on Tim Peter & Associates.
2023-10-11
24 min
Thinks Out Loud: E-commerce and Digital Strategy
Building a Human Brand in the Age of AI (Thinks Out Loud Episode 398)
Is AI going to strip all brands of their humanity? Or is it possible to build a human-centric brand in the age of AI? Here’s a bigger question: Why should… The post Building a Human Brand in the Age of AI (Thinks Out Loud Episode 398) appeared first on Tim Peter & Associates.
2023-10-11
24 min
Tim Peter & Associates
Rethinking Search Marketing in the Age of AI (Thinks Out Loud Episode 397)
Artificial intelligence is going to dramatically change customer behavior. Businesses like yours beginning to see the effects of this shift because Big Tech gatekeepers are already adapting to the way customers expect the new world to work. If your business depends on search marketing — and I bet it does, at least to some degree — then you need to rethink search marketing for the new age of artificial intelligence. What does that mean? What do you have to do? How can you make search marketing work for you in a world where consumers carry AI with them everywhere they...
2023-10-04
24 min
Thinks Out Loud: E-commerce and Digital Strategy
Rethinking Search Marketing in the Age of AI (Thinks Out Loud Episode 397)
Artificial intelligence is going to dramatically change customer behavior. Businesses like yours beginning to see the effects of this shift because Big Tech gatekeepers are already adapting to the way… The post Rethinking Search Marketing in the Age of AI (Thinks Out Loud Episode 397) appeared first on Tim Peter & Associates.
2023-10-04
24 min
Thinks Out Loud: E-commerce and Digital Strategy
Rethinking Search Marketing in the Age of AI (Thinks Out Loud Episode 397)
Artificial intelligence is going to dramatically change customer behavior. Businesses like yours beginning to see the effects of this shift because Big Tech gatekeepers are already adapting to the way… The post Rethinking Search Marketing in the Age of AI (Thinks Out Loud Episode 397) appeared first on Tim Peter & Associates.
2023-10-04
24 min
Thinks Out Loud: E-commerce and Digital Strategy
Anticipating Radical Shifts in Consumer Behavior from AI Adoption: A Look into the Future (Thinks Out Loud Episode 396)
Microsoft’s Satya Nadella recently showcased the company’s vision for "your everyday AI companion." This genuinely represents a remarkable vision of the future. And one that seems likely to occur. Fortunately,… The post Anticipating Radical Shifts in Consumer Behavior from AI Adoption: A Look into the Future (Thinks Out Loud Episode 396) appeared first on Tim Peter & Associates.
2023-09-28
26 min
Thinks Out Loud: E-commerce and Digital Strategy
Anticipating Radical Shifts in Consumer Behavior from AI Adoption: A Look into the Future (Thinks Out Loud Episode 396)
Microsoft’s Satya Nadella recently showcased the company’s vision for "your everyday AI companion." This genuinely represents a remarkable vision of the future. And one that seems likely to occur. Fortunately,… The post Anticipating Radical Shifts in Consumer Behavior from AI Adoption: A Look into the Future (Thinks Out Loud Episode 396) appeared first on Tim Peter & Associates.
2023-09-28
26 min
Thinks Out Loud: E-commerce and Digital Strategy
How to Escape Big Tech’s Web (Thinks Out Loud Episode 395)
Big Tech, the Gatekeepers, the AGFAM (Amazon, Google, Facebook, Apple, and Microsoft), the Frightful Five. We’ve got lots of names for the "bad guys" in our marketing story. They are… The post How to Escape Big Tech’s Web (Thinks Out Loud Episode 395) appeared first on Tim Peter & Associates.
2023-09-21
23 min
Thinks Out Loud: E-commerce and Digital Strategy
How to Escape Big Tech’s Web (Thinks Out Loud Episode 395)
Big Tech, the Gatekeepers, the AGFAM (Amazon, Google, Facebook, Apple, and Microsoft), the Frightful Five. We’ve got lots of names for the "bad guys" in our marketing story. They are… The post How to Escape Big Tech’s Web (Thinks Out Loud Episode 395) appeared first on Tim Peter & Associates.
2023-09-21
23 min
Thinks Out Loud: E-commerce and Digital Strategy
A Podcasting and Content Marketing Case Study (Thinks Out Loud Episode 394)
The Thinks Out Loud podcast celebrates its eleventh anniversary this year. And, overall, I couldn’t be happier about that. This podcast, and podcasting more generally, have been a huge component… The post A Podcasting and Content Marketing Case Study (Thinks Out Loud Episode 394) appeared first on Tim Peter & Associates.
2023-09-14
25 min
Tim Peter & Associates
A Podcasting and Content Marketing Case Study (Thinks Out Loud Episode 394)
The Thinks Out Loud podcast celebrates its eleventh anniversary this year. And, overall, I couldn’t be happier about that. This podcast, and podcasting more generally, have been a huge component of this company’s content marketing strategy since its inception. Which is why I think it makes sense to examine Thinks Out Loud as a podcasting and content marketing case study. Is podcasting a good idea for your business? How does a podcast fit into your content marketing strategy? Does it work? Does it generate meaningful business results? That’s what this episode of the Thinks Out Lo...
2023-09-14
25 min
Thinks Out Loud: E-commerce and Digital Strategy
A Podcasting and Content Marketing Case Study (Thinks Out Loud Episode 394)
The Thinks Out Loud podcast celebrates its eleventh anniversary this year. And, overall, I couldn’t be happier about that. This podcast, and podcasting more generally, have been a huge component… The post A Podcasting and Content Marketing Case Study (Thinks Out Loud Episode 394) appeared first on Tim Peter & Associates.
2023-09-14
25 min
Thinks Out Loud: E-commerce and Digital Strategy
What Taylor Swift Can Teach You About Bypassing Gatekeepers (Thinks Out Loud Episode 393)
Don’t let her reputation fool you. Taylor Swift prints money like a Mint. Maybe even more so, if I’m being honest. Her concerts have not only made her a ton… The post What Taylor Swift Can Teach You About Bypassing Gatekeepers (Thinks Out Loud Episode 393) appeared first on Tim Peter & Associates.
2023-09-05
25 min
Thinks Out Loud: E-commerce and Digital Strategy
What Taylor Swift Can Teach You About Bypassing Gatekeepers (Thinks Out Loud Episode 393)
Don’t let her reputation fool you. Taylor Swift prints money like a Mint. Maybe even more so, if I’m being honest. Her concerts have not only made her a ton… The post What Taylor Swift Can Teach You About Bypassing Gatekeepers (Thinks Out Loud Episode 393) appeared first on Tim Peter & Associates.
2023-09-05
25 min
Thinks Out Loud: E-commerce and Digital Strategy
Revisiting Day One — Today is a New Day (Thinks Out Loud)
We’ve officially reached "the unofficial end of summer." What a great time to relax, recharge, and reset our "Day One" mindset before heading into the rest of the year. What… The post Revisiting Day One — Today is a New Day (Thinks Out Loud) appeared first on Tim Peter & Associates.
2023-08-31
20 min
Tim Peter & Associates
Revisiting Day One — Today is a New Day (Thinks Out Loud)
We’ve officially reached "the unofficial end of summer." What a great time to relax, recharge, and reset our "Day One" mindset before heading into the rest of the year. What is a "Day One" mindset? And why does it matter to your business? That’s what this "Best of the Thinks Out Loud Podcast" episode is all about. Day One is borrowed from Amazon and focuses on building your company as though it is your very first day of operations, every day. The brilliance of this approach is that you’re always allowed to think...
2023-08-31
20 min
Thinks Out Loud: E-commerce and Digital Strategy
Revisiting Day One — Today is a New Day (Thinks Out Loud)
We’ve officially reached "the unofficial end of summer." What a great time to relax, recharge, and reset our "Day One" mindset before heading into the rest of the year. What… The post Revisiting Day One — Today is a New Day (Thinks Out Loud) appeared first on Tim Peter & Associates.
2023-08-31
20 min
Thinks Out Loud: E-commerce and Digital Strategy
Is Google Telling Us That Organic Search Doesn’t Matter Any Longer? (Thinks Out Loud Episode 392)
Google has been remarkably transparent lately in telling marketers and brands and businesses how to rank better in search. The trick, of course, is not try to rank. It’s to… The post Is Google Telling Us That Organic Search Doesn’t Matter Any Longer? (Thinks Out Loud Episode 392) appeared first on Tim Peter & Associates.
2023-08-24
26 min
Thinks Out Loud: E-commerce and Digital Strategy
Is Google Telling Us That Organic Search Doesn’t Matter Any Longer? (Thinks Out Loud Episode 392)
Google has been remarkably transparent lately in telling marketers and brands and businesses how to rank better in search. The trick, of course, is not try to rank. It’s to… The post Is Google Telling Us That Organic Search Doesn’t Matter Any Longer? (Thinks Out Loud Episode 392) appeared first on Tim Peter & Associates.
2023-08-24
26 min
Thinks Out Loud: E-commerce and Digital Strategy
Is Social Media Anti-Social for your Brand Now? (Thinks Out Loud Episode 391)
Given all the bad news and bad actors we’re seeing pop-up on social lately, it’s fair of you to ask if social media is anti-social for your brand now. So,… The post Is Social Media Anti-Social for your Brand Now? (Thinks Out Loud Episode 391) appeared first on Tim Peter & Associates.
2023-08-17
25 min
Thinks Out Loud: E-commerce and Digital Strategy
Is Social Media Anti-Social for your Brand Now? (Thinks Out Loud Episode 391)
Given all the bad news and bad actors we’re seeing pop-up on social lately, it’s fair of you to ask if social media is anti-social for your brand now. So,… The post Is Social Media Anti-Social for your Brand Now? (Thinks Out Loud Episode 391) appeared first on Tim Peter & Associates.
2023-08-17
25 min