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Tim Peter

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Thinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyWhy Nobody Has a Marriott Bonvoy Tattoo (Digital Reset Foundations Episode 513)I’ve seen plenty of Harley-Davidson tattoos on people who love that brand. I have never once seen a Marriott Bonvoy tattoo. The room laughed when I said that at a hotel conference. Then it got really, really quiet. Afterward, one person after another told me some version of the same thing: “We spend so much time on loyalty. We don’t really know our guests as human beings, though.” That’s the dirty little secret behind many loyalty programs. They’re about points, rewards, perks, and status. Real loyalty is about identity. It comes fro...
2026-10-1313 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyTraffic Is Down. Revenue Is Up. Clicks Are Overrated. (Digital Reset Foundations Episode 512)Quick show of hands. How many of you have sat in a meeting where somebody said traffic is down and then treated it like the building was on fire? Tim’s not convinced that’s the right approach. Traffic is a means to an end. The end goal always is revenue. And increasingly, traffic and revenue are decoupling in ways that should change how you measure success. AI Overviews and AI Mode have made that decoupling even more dramatic since this episode was first recorded. Organic clicks are down for many businesses. At the...
2026-10-0615 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyAI Won’t Save a Bad Strategy No Matter How Good it Gets (Digital Reset Foundations Episode 510)AI has gotten dramatically better. Faster, cheaper, more capable. ChatGPT, Claude, Gemini, all of them have improved significantly. It’s amazing how far we’ve come… and how fast. What hasn’t changed? AI still can’t do the strategic heavy lifting for your business. It can’t define your value proposition. It can’t identify what your customers actually need. It can’t set priorities based on your long-term business goals without you first doing the hard work necessary to figure out what those goals are. AI can help you brainstorm. It can help you analyze data...
2026-09-2213 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyGoogle’s Most Valuable Search Is Your Brand Name (Digital Reset Episode 509)People who viewed YouTube creator content about a brand were 13x more likely to conduct a branded search and 5x more likely to purchase. Those are not trivial numbers. J.Crew got a 6% lift in brand preference and search traffic and a 13% increase in purchases from TikTok ads, driving over $2 million in incremental revenue. WeRoad saw a 22% increase in branded search and 31% increase in booking intent from its TikTok campaigns. In each case, the story is the same. Customers heard about a brand somewhere, then went and searched for it by name. It doesn’t matter whether th...
2026-09-1513 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyGoogle Just Built an AI Hotel Booking Engine. Independent Hotels Weren’t Invited. (Digital Reset Episode 508)Zero. That’s how many independent hotels Google invited to join its new hotel booking engine in AI Mode. Independent hotels account for 40% of global hotel supply and 30% of US inventory. When Google launched hotel bookings inside AI Mode, it announced ten partners: Booking.com, Choice Hotels, Expedia, Hilton, Hotels.com, IHG, Marriott, Priceline, Trip.com, and Wyndham. Zero independent hotels. Zero rep firms. Zero technology providers working on their behalf. That’s not an oversight. It’s math. Ten partnerships gave Google access to essentially 100% of the bookable inventory it needs. And when that same l...
2026-09-0816 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyGoogle Won’t Win By Selling AI. Neither Will Anyone Else. (Digital Reset Episode 507)Nobody made much money selling "the internet." The biggest network companies, WorldCom and Global Crossing, built the plumbing and assumed they’d extract a toll from everyone building on top of it. Instead, they and ended up holding the bag when the dot-com bubble burst. The companies that won — you might have heard of them, like Google, Amazon, Microsoft, and Meta — built something valuable on top of the infrastructure, including services like search, commerce, productivity tools, and social networks. That pattern is playing out again right now. And Big Tech’s Q2 2026 earnings calls make it incre...
2026-08-2022 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyYour Customer Already Made Up Their Mind Before They Got to Your Website (Digital Reset Episode 506)Most marketing leaders are optimizing for AI recommendations. That’s the wrong problem to solve first. The more urgent question, the one hiding inside the data, is what happens after the recommendation. Yext found that only 5% of consumers move directly from an AI answer to purchase. The other 95% verify. They search Google. They visit your website directly. They click through to reviews. And they do this regardless of how much they trust the AI; high-trust users and neutral-trust users verify at nearly identical rates. Your customer may have already made up their mind before they go...
2026-08-1417 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategySteve Cummins: You Have to Start on Rented Land. Here’s What to Build While You’re There. — Part 1 of 2 (Digital Reset Episode 503)Marketing exists to drive revenue. That might sound obvious. But given how obsessed many of us can be with AI tools, content calendars, and channel optimization, it’s a surprisingly easy… The post Steve Cummins: You Have to Start on Rented Land. Here’s What to Build While You’re There. — Part 1 of 2 (Digital Reset Episode 503) appeared first on Tim Peter & Associates.
2026-07-1628 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyGoogle Didn’t Kill Blogging. It Killed Borrowed Brand Equity. (Digital Reset Episode 502)Google killed 79 out of 100 blogs. The median site lost 85% of its search traffic between 2022 and 2026. Not the worst blog in the study. The middle. Half… The post Google Didn’t Kill Blogging. It Killed Borrowed Brand Equity. (Digital Reset Episode 502) appeared first on Tim Peter & Associates.
2026-07-0921 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyThe AI Winners Didn’t Pivot. They Prepared — Digital Reset Foundations (Episode 501)The brands winning in AI right now didn’t pivot when AI arrived. They didn’t need to. Everything they’d built over years — direct customer relationships, earned reviews, credible content, clear… The post The AI Winners Didn’t Pivot. They Prepared — Digital Reset Foundations (Episode 501) appeared first on Tim Peter & Associates.
2026-07-0226 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyThe Complete Roadmap for Owning Your Customer — Part 3 of 3 (Digital Reset Episode 500)Today marks our 500th episode. But all 500 episodes share one single thesis: the demand you own is more valuable than the demand you rent. That’s what “Gatekeepers gonna gate”… The post The Complete Roadmap for Owning Your Customer — Part 3 of 3 (Digital Reset Episode 500) appeared first on Tim Peter & Associates.
2026-06-2519 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyWho Really Owns Your Customer? — Part 2 of 3 (Digital Reset Episode 499)If asked, “Who really owns your customer?” most marketing leaders would answer the instantly: "We do." But ownership isn’t a feeling. It’s a real, powerful, measurable outcome. For most businesses… The post Who Really Owns Your Customer? — Part 2 of 3 (Digital Reset Episode 499) appeared first on Tim Peter & Associates.
2026-06-1922 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyThe Real Cost When You Don’t Own Your Customer — Part 1 of 3 (Episode 498)The platforms sending you customers today are systematically making themselves indispensable… and charging you more for that privilege every quarter. Organic channels are down 20–30% for many companies, across a… The post The Real Cost When You Don’t Own Your Customer — Part 1 of 3 (Episode 498) appeared first on Tim Peter & Associates.
2026-06-0518 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyGoogle’s Everything App: What I/O 2026 Means for Your Traffic, Your Brand, and Your Business (Episode 497)
2026-05-2822 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyBig Tech’s Q1 Wasn’t a Surprise — Here’s Why (Digital Reset FOUNDATIONS — Episode 496)Last week, Big Tech reported its Q1 2026 earnings. Google achieved an all-time high for search queries and grew their revenue 22%. Amazon announced “Sponsored Prompts,” paid placements built directly… The post Big Tech’s Q1 Wasn’t a Surprise — Here’s Why (Digital Reset FOUNDATIONS — Episode 496) appeared first on Tim Peter & Associates.
2026-05-2123 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyGoogle Search Hit an All-Time High… And It’s Costing You (Digital Reset Episode 495)Pundits spent the last year-plus predicting that AI would kill Big Tech. Big Tech’s Q1 2026 earnings suggest they might have missed that meeting. Google’s search queries hit an all-time… The post Google Search Hit an All-Time High… And It’s Costing You (Digital Reset Episode 495) appeared first on Tim Peter & Associates.
2026-05-1315 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyOne Year of Digital Reset: What a Year of AI Disruption Proved (Digital Reset Episode 494)The thesis behind Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech was simple: the companies that stop renting their customers from Big Tech and start building direct relationships,… The post One Year of Digital Reset: What a Year of AI Disruption Proved (Digital Reset Episode 494) appeared first on Tim Peter & Associates.
2026-05-0720 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital Strategy55% of People Hate AI: How to Use it Without Losing Your Customers (Digital Reset Episode 493)Your customers hate AI. The numbers are hard to ignore. A Quinnipiac University poll found that 55% of US adults believe AI will bring “more harm than good,” up from… The post 55% of People Hate AI: How to Use it Without Losing Your Customers (Digital Reset Episode 493) appeared first on Tim Peter & Associates.
2026-04-3024 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyAI Made Content Free. Here’s What It Made Priceless (Digital Reset Episode 492)The cost of producing a 1,500-word article has collapsed to somewhere near zero. That’s the supply shock, one my friend Mark Schaefer has talked about for years. The more interesting… The post AI Made Content Free. Here’s What It Made Priceless (Digital Reset Episode 492) appeared first on Tim Peter & Associates.
2026-04-2221 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyWin No Matter What: The Hub and Spoke Strategy (Digital Reset Foundations 491)Your marketing goal should be to win no matter what happens in the digital space. Yes, the channels your customers choose first change all the time. We’ve gone through search… The post Win No Matter What: The Hub and Spoke Strategy (Digital Reset Foundations 491) appeared first on Tim Peter & Associates.
2026-04-1425 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyThe Gatekeeper’s New Tax: What ChatGPT Ads Mean for Your Marketing Budget (Digital Reset Episode 490)ChatGPT launched ads in its responses earlier this year. But they weren’t for everybody. They couldn’t be. Their ads came saddled with a $60 CPM and a $200,000 minimum spend.… The post The Gatekeeper’s New Tax: What ChatGPT Ads Mean for Your Marketing Budget (Digital Reset Episode 490) appeared first on Tim Peter & Associates.
2026-04-0719 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyThe Long Game: What 15 Years of Digital Marketing Teaches Us About AI (Digital Reset Episode 489)I’ve got a big secret for you today: Brands winning in AI didn’t pivot to an AI-first strategy six months ago. Almost universally, they’ve been building direct customer relationships, earning… The post The Long Game: What 15 Years of Digital Marketing Teaches Us About AI (Digital Reset Episode 489) appeared first on Tim Peter & Associates.
2026-04-0224 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyThe Foundation: From Card Catalogs to Concierges — Your SEO + GEO Blueprint (Digital Reset Podcast)Over the last three weeks on this show, our fearless leader, Tim Peter, covered three big ideas. These are: The AI value gap. Why 88% of companies are using AI,… The post The Foundation: From Card Catalogs to Concierges — Your SEO + GEO Blueprint (Digital Reset Podcast) appeared first on Tim Peter & Associates.
2026-03-2518 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyThe AI Coin Flip: Why AI Gives Every Customer a Different Answer (Digital Reset Episode 488)Rand Fishkin’s team ran 2,961 prompts across ChatGPT, Claude, and Google AI. 600 volunteers, 12 different prompts, two months of runs. They wanted to answer one question: how often do… The post The AI Coin Flip: Why AI Gives Every Customer a Different Answer (Digital Reset Episode 488) appeared first on Tim Peter & Associates.
2026-03-1822 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyAgentic Commerce: ChatGPT Bails on Its Shopping Plans (Digital Reset Episode 487)OpenAI launched in-chat checkout in September 2025, promising that users could shop and buy directly inside ChatGPT. Analysts forecast trillions in sales. Then, just last week, the company pulled back:… The post Agentic Commerce: ChatGPT Bails on Its Shopping Plans (Digital Reset Episode 487) appeared first on Tim Peter & Associates.
2026-03-1223 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyThe AI Value Gap: Why 82% of Companies are Failing to Gain from AI (Digital Reset Episode 486)8% of companies have adopted AI. Only 6% are seeing "significant" value. That leaves a staggering 82% value gap most businesses face. If your team feels like they are running… The post The AI Value Gap: Why 82% of Companies are Failing to Gain from AI (Digital Reset Episode 486) appeared first on Tim Peter & Associates.
2026-03-0316 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategySEO vs. GEO: How to Show Up When AI is the Concierge (Episode 485)There is a lot of mixed information out there regarding how to rank in the age of AI. In this episode of Digital Reset with Tim Peter, Tim cuts through… The post SEO vs. GEO: How to Show Up When AI is the Concierge (Episode 485) appeared first on Tim Peter & Associates.
2026-02-2420 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyThe House Always Wins: Lessons from Google’s 2025 Earnings (Podcast Episode 484)The "Search Bar" isn’t dying; it’s evolving into an expensive gated community. In this episode of Digital Reset with Tim Peter (formerly Thinks Out Loud), Tim breaks down the economic… The post The House Always Wins: Lessons from Google’s 2025 Earnings (Podcast Episode 484) appeared first on Tim Peter & Associates.
2026-02-1617 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyWhy AI Won’t Kill Search—It’s Doing Something Much Bigger (Episode 483)Summary: In this episode, Tim Peter explores why we need to stop asking if AI is a replacement for social or search, and start seeing it for what it truly… The post Why AI Won’t Kill Search—It’s Doing Something Much Bigger (Episode 483) appeared first on Tim Peter & Associates.
2026-02-1116 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyWhy Nobody Has a Marriott Bonvoy Tattoo… And Why That Matters in the Age of AI (Episode 482)I’ve never seen a single person with a tattoo for Marriott Bonvoy, the hotel brand’s “loyalty” program. Or, for that matter, for Hilton Honors (its loyalty program) or Wyndham Rewards… The post Why Nobody Has a Marriott Bonvoy Tattoo… And Why That Matters in the Age of AI (Episode 482) appeared first on Tim Peter & Associates.
2026-02-0316 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyAI Is Changing How Customers Choose — Here’s How Brands Win in 2026 (Best of the Show: Revisiting Episode 478)As I’ve mentioned in the past, last year was not about incremental change. Nope. It was all about dramatic change. We all started off last year “playing with AI.” Today?… The post AI Is Changing How Customers Choose — Here’s How Brands Win in 2026 (Best of the Show: Revisiting Episode 478) appeared first on Tim Peter & Associates.
2026-01-3019 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyWhat ChatGPT Ads Mean for Your Business (Episode 481)We’ve all known it was coming, but OpenAI finally announced its long-awaited introduction of ads into ChatGPT. Now, you can buy your way into ChatGPT’s chats so your brand can… The post What ChatGPT Ads Mean for Your Business (Episode 481) appeared first on Tim Peter & Associates.
2026-01-2317 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyWhat Apple and Google’s AI Deal Means for Your Business (Podcast Episode 480)Apple just signed a billion-dollar deal to have Google’s AI power Siri and other AI experiences on its devices. This is a huge blow to OpenAI. It’s also fairly meaningful… The post What Apple and Google’s AI Deal Means for Your Business (Podcast Episode 480) appeared first on Tim Peter & Associates.
2026-01-1618 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyShould Your Business Have a ChatGPT App? (Episode 479)ChatGPT has opened up its app platforms to all businesses. In general terms, that’s a Good Thing. Seriously. The question is whether this general good thing is specifically good for… The post Should Your Business Have a ChatGPT App? (Episode 479) appeared first on Tim Peter & Associates.
2026-01-0819 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyBest of the Show: In the Age of AI, Brand Isn’t Everything. It’s the Only Thing (Podcast)Anyone who’s read my writing or listened to the show knows that I’m generally bullish on the potential benefits of AI for customers and brands. Where I’m far less bullish… The post Best of the Show: In the Age of AI, Brand Isn’t Everything. It’s the Only Thing (Podcast) appeared first on Tim Peter & Associates.
2025-12-3115 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyBest of the Show: What ‘Your Brand Is the Prompt’ Really Means for Your Business (Podcast)The holidays are a great time to catch up on some of the big ideas we’ve covered on the podcast this year. And one of the biggest is the notion… The post Best of the Show: What ‘Your Brand Is the Prompt’ Really Means for Your Business (Podcast) appeared first on Tim Peter & Associates.
2025-12-2422 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyWhat Changed in AI and Marketing This Year, Why It Matters, and What Comes Next (Episode 478)2025 has not been a year of incremental change. We’re living through dramatic changes. Most marketers and e-commerce folks started the year “playing with AI.” Now we’re considering when it… The post What Changed in AI and Marketing This Year, Why It Matters, and What Comes Next (Episode 478) appeared first on Tim Peter & Associates.
2025-12-1919 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital Strategy“Gatekeepers Gonna Gate” is Gonna Kill ChatGPT (Episode 477)You’ve heard me say that “gatekeepers gonna gate” for a long, long time. Hell, I wrote a whole book about the topic. The funny thing is that most folks assume… The post “Gatekeepers Gonna Gate” is Gonna Kill ChatGPT (Episode 477) appeared first on Tim Peter & Associates.
2025-12-1223 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyWhat Amazon’s Perplexity Lawsuit Means for the Future of AI and Marketing (Episode 476)You may have heard that Amazon is suing Perplexity, alleging that Perplexity’s Comet browser violates the e-commerce giant’s terms of service. Amazon goes even further, though, as an article from… The post What Amazon’s Perplexity Lawsuit Means for the Future of AI and Marketing (Episode 476) appeared first on Tim Peter & Associates.
2025-12-0517 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyThe Five Things I’m Thankful For This Year (Episode 475)I am incredibly fortunate to do get to do what I do. I’m even more fortunate that I’m surrounded by amazing people every single day. And I’m tremendously thankful for… The post The Five Things I’m Thankful For This Year (Episode 475) appeared first on Tim Peter & Associates.
2025-11-2816 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyWhat ‘The Brand Is the Prompt’ Really Means for Your Business (Episode 474)I’ve been talking about the idea of “the brand is the prompt” for a while now. But I think now would be helpful to dive into what that means in… The post What ‘The Brand Is the Prompt’ Really Means for Your Business (Episode 474) appeared first on Tim Peter & Associates.
2025-11-2120 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRevisiting Will Agentic AI Kill Your Content Marketing? (Podcast)We’ve seen a lot of work around agentic AI in the last handful of weeks and months, with Google adding agentic AI to Chrome and in its Search Labs; ChatGPT… The post Revisiting Will Agentic AI Kill Your Content Marketing? (Podcast) appeared first on Tim Peter & Associates.
2025-11-1519 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRethinking Your Website in the Age of AI (Episode 473)With customers increasingly turning towards AI to get the answers they need for their business, you might be rethinking the value your website provides to those customers — and to… The post Rethinking Your Website in the Age of AI (Episode 473) appeared first on Tim Peter & Associates.
2025-11-0625 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyIn the Age of AI, Brand Isn’t Everything. It’s the Only Thing (Episode 472)I’m generally bullish on AI and its potential benefits for customers and brands. What I’m less bullish about are all the folks essentially telling you that AI will make you… The post In the Age of AI, Brand Isn’t Everything. It’s the Only Thing (Episode 472) appeared first on Tim Peter & Associates.
2025-10-3114 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRevisiting “The New SEO” (Podcast)Are you as sick as I am of hearing people claim that SEO is dead? I mean, c’mon. How is that we keep regurgitating the same foul nonsense to drive… The post Revisiting “The New SEO” (Podcast) appeared first on Tim Peter & Associates.
2025-10-2400 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRevisiting the Real Story of AI and Zero-Click Search (Thinks Out Loud Podcast)I assume most people know that Google makes almost all of its money from ads. And, in practice, those ads are based on clicks. Paid clicks. That fact means that… The post Revisiting the Real Story of AI and Zero-Click Search (Thinks Out Loud Podcast) appeared first on Tim Peter & Associates.
2025-10-1719 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyAre ChatGPT’s Apps Good for Your Business? (Episode 471)OpenAI just introduced Instant Checkout and apps in ChatGPT, allowing customers to buy products and services directly within the AI. This is, as they say, “the next step in agentic… The post Are ChatGPT’s Apps Good for Your Business? (Episode 471) appeared first on Tim Peter & Associates.
2025-10-0915 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyWill Agentic AI Kill Your Content Marketing? (Episode 470)Google has now added agentic AI to Chrome and in its Search Labs. Google has enormous reach with these tools, which means your customers could start using them almost any… The post Will Agentic AI Kill Your Content Marketing? (Episode 470) appeared first on Tim Peter & Associates.
2025-10-0218 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyThe New SEO? (Episode 469)Whether you want to call it SEO, AEO, AIO, GEO, or something else altogether, it’s clear that search is changing… or is it? Yes, customers are using AI answer engines… The post The New SEO? (Episode 469) appeared first on Tim Peter & Associates.
2025-09-1820 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyGoogle’s Antitrust Case: A Win for Big Tech? (Episode 468)While Judge Amit Mehta has imposed penalties on Google for its anticompetitive behavior, I’m convinced that the big winner in the antitrust trial is… Google. And, to a lesser extent,… The post Google’s Antitrust Case: A Win for Big Tech? (Episode 468) appeared first on Tim Peter & Associates.
2025-09-0523 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyAI and Zero-Click Search: The Real Story (Episode 467)For all the talk about zero-click search, folks seem to keep overlooking one of its key consequences: How Google (and others) will make money. In short, Google can’t survive in… The post AI and Zero-Click Search: The Real Story (Episode 467) appeared first on Tim Peter & Associates.
2025-08-1518 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyThe Rise of Agentic AI Among Your Customers (Episode 466)Agentic AI is almost certainly going to be huge… and probably soon. Early versions of agentic AI already exist today. Some of them even work pretty well. And the early… The post The Rise of Agentic AI Among Your Customers (Episode 466) appeared first on Tim Peter & Associates.
2025-08-0624 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRevisiting The Brand is the Prompt (Thinks Out Loud)Unlike a lot of folks, I’m not convinced that AI agents are the end of brands. Sure, there’s a risk. But I still believe most customers will choose brands that… The post Revisiting The Brand is the Prompt (Thinks Out Loud) appeared first on Tim Peter & Associates.
2025-07-2523 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRevisiting AI Is Eating the World, But Who’s Paying for Dinner? (Thinks Out Loud)Google seems scared. Customers seem ready to jump. Behaviors are shifting fast and furious. While I tend to think Google is in the best possible position to win the AI… The post Revisiting AI Is Eating the World, But Who’s Paying for Dinner? (Thinks Out Loud) appeared first on Tim Peter & Associates.
2025-07-1723 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRevisiting Is It Impossible for Marketers to Keep Up With AI? (Thinks Out Loud)Does it seem like you are destined to fall behind when it comes to AI? I know for many marketers and e-commerce professionals, especially at small or mid-sized businesses, it… The post Revisiting Is It Impossible for Marketers to Keep Up With AI? (Thinks Out Loud) appeared first on Tim Peter & Associates.
2025-07-1117 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRevisiting Google Closes the Gate (Thinks Out Loud)You may have heard me say that “gatekeepers gonna gate.” Well, Google’s AI Mode shows exactly what that looks like in practice. AI Mode is so disruptive to the way… The post Revisiting Google Closes the Gate (Thinks Out Loud) appeared first on Tim Peter & Associates.
2025-07-0215 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyThe Brand is the Prompt (Thinks Out Loud 465)One of my favorite facts about the internet is that people will always tell you when you’re wrong. Seriously. It’s a feature, not a bug. Because when that happens, it… The post The Brand is the Prompt (Thinks Out Loud 465) appeared first on Tim Peter & Associates.
2025-06-1921 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRevisiting Is Apple Dropping Google? What Does That Mean For Your Business?Apple told us at their WWDC that they’re seriously rethinking how they use AI on their devices, largely because they way they’s previously announced AI on their devices straight up… The post Revisiting Is Apple Dropping Google? What Does That Mean For Your Business? appeared first on Tim Peter & Associates.
2025-06-1318 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyAI Is Eating the World, But Who’s Paying for Dinner? (Thinks Out Loud 464)Mary Meeker’s latest report is out and it’s all about artificial intelligence. It’s a brilliant report. But it’s missing why all of these changes matter for marketers and e-commerce/customer acquisition… The post AI Is Eating the World, But Who’s Paying for Dinner? (Thinks Out Loud 464) appeared first on Tim Peter & Associates.
2025-06-0519 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyGoogle Closes the Gate on Marketers (Thinks Out Loud)Google’s AI Mode in search, to put it bluntly, sucks. At least it does if your job is to drive traffic and revenue for your business. We all know that… The post Google Closes the Gate on Marketers (Thinks Out Loud) appeared first on Tim Peter & Associates.
2025-05-2915 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyTouch Grass — Memorial Day 2025 (Thinks Out Loud 462)It’s Memorial Day weekend here in the US. And Tim’s got some quick thoughts for you to enjoy before you take off for the weekend. Be sure to give a… The post Touch Grass — Memorial Day 2025 (Thinks Out Loud 462) appeared first on Tim Peter & Associates.
2025-05-2306 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyDigital Reset is Here (Thinks Out Loud 461)This is a slightly different episode than usual, and, to be honest, slightly more self-promotional than usual, too. You see, I am very excited to share the news that my… The post Digital Reset is Here (Thinks Out Loud 461) appeared first on Tim Peter & Associates.
2025-05-1510 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyIs Apple Dropping Google? What Does That Mean For Your Business? (Thinks Out Loud 460)According to Search Engine Journal, Apple might be thinking about replacing Google with ChatGPT or Perplexity as its default search engine in Safari. I know, I know, it sounds crazy.… The post Is Apple Dropping Google? What Does That Mean For Your Business? (Thinks Out Loud 460) appeared first on Tim Peter & Associates.
2025-05-1317 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyIs It Impossible for Marketers to Keep Up With AI? (Thinks Out Loud 459)My friend Mark Schafer just asked a brilliant question on LinkedIn about whether small and mid-sized businesses are destined to fall behind when it comes to AI. It’s a beautiful… The post Is It Impossible for Marketers to Keep Up With AI? (Thinks Out Loud 459) appeared first on Tim Peter & Associates.
2025-05-0116 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyDigital Reset: Build Customer Relationships Big Tech—and AI—Can’t Touch (Thinks Out Loud 458)This is a huge week around here. I’ve just announced the release of my new book, Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech. Which, yay, and all.… The post Digital Reset: Build Customer Relationships Big Tech—and AI—Can’t Touch (Thinks Out Loud 458) appeared first on Tim Peter & Associates.
2025-04-2512 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyGoogle Says You Should Not Use AI To Create Content… Kind Of (Thinks Out Loud 457)Google may have just told marketers they can never use AI to create content. Or… maybe not. Their actual recommendations are somewhat more nuanced than simply “AI bad” or “AI… The post Google Says You Should Not Use AI To Create Content… Kind Of (Thinks Out Loud 457) appeared first on Tim Peter & Associates.
2025-04-1713 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyHere We Go Again: Marketing in Another Bizarre Economy (Thinks Out Loud 456)So, the economy has been going through it over the last couple months — and especially over the last week in particular. That’s a plain fact. But it’s more than… The post Here We Go Again: Marketing in Another Bizarre Economy (Thinks Out Loud 456) appeared first on Tim Peter & Associates.
2025-04-1020 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyAI Can’t Save Bad Strategy: Why Fundamentals Still Matter in 2025 (Thinks Out Loud Episode 455)If there’s one thing I hate to see, it’s marketers, e-commerce, and customer acquisition folks who talk about AI as if it’s going to solve every problem their business has.… The post AI Can’t Save Bad Strategy: Why Fundamentals Still Matter in 2025 (Thinks Out Loud Episode 455) appeared first on Tim Peter & Associates.
2025-04-0314 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyShould You Use AI to Create Your Content? (Thinks Out Loud Episode 454)Artificial intelligence plays an ever-increasing role in marketing, e-commerce, and customer acquisition. Loads of companies and marketers use AI to plan, create, personalize, and measure their marketing activities. In general,… The post Should You Use AI to Create Your Content? (Thinks Out Loud Episode 454) appeared first on Tim Peter & Associates.
2025-03-2717 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyWhat If I’m Wrong About AI and Marketing Jobs? (Thinks Out Loud 453)
2025-03-2022 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyBest of Thinks Out Loud: Will AI Kill Content Marketing for Customer Acquisition?Content marketing plays a crucial role in driving results for your business. Done well, it’s your organization’s 24/7/365 ” salesperson and your 24/7/365 customer service rep. But the emergence of… The post Best of Thinks Out Loud: Will AI Kill Content Marketing for Customer Acquisition? appeared first on Tim Peter & Associates.
2025-03-1300 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyAI and the Future of Marketing and E-commerce — How You Stay RelevantI’ve long argued that artificial intelligence won’t take your job, but that smart people who use AI might. What you might want to think about though is what “smart people… The post AI and the Future of Marketing and E-commerce — How You Stay Relevant appeared first on Tim Peter & Associates.
2025-03-0619 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyGoogle vs. ChatGPT: Who’s Really Winning… And Why It Matters for Your Business (Thinks Out Loud Episode 451)With all of the discussion around ChatGPT, generative AI, and large language models, you’d think that OpenAI’s tools — or those from Perplexity or Anthropic — are crushing Google. It… The post Google vs. ChatGPT: Who’s Really Winning… And Why It Matters for Your Business (Thinks Out Loud Episode 451) appeared first on Tim Peter & Associates.
2025-02-2716 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyAI, Content, and Revenue: Why Clicks Are Overrated (Thinks Out Loud Episode 450)Is it possible that clicks are overrated in digital marketing and in marketing more generally? Isn’t the point of marketing to drive revenue? I think so, in both cases. You… The post AI, Content, and Revenue: Why Clicks Are Overrated (Thinks Out Loud Episode 450) appeared first on Tim Peter & Associates.
2025-02-2017 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRevisiting “The Only Way to Succeed Next Year” (Thinks Out Loud)There’s only one way to succeed this year & and every year. Success is more than just what you do in digital or marketing. Success goes far beyond just your… The post Revisiting “The Only Way to Succeed Next Year” (Thinks Out Loud) appeared first on Tim Peter & Associates.
2025-02-1325 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyWill AI Kill Content Marketing for Customer Acquisition? (Thinks Out Loud Episode 449)We’re living through an evolving landscape around content marketing in the age of AI. This evolution raises the question of whether AI will kill content marketing for customer acquisition. What… The post Will AI Kill Content Marketing for Customer Acquisition? (Thinks Out Loud Episode 449) appeared first on Tim Peter & Associates.
2025-02-0614 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyHow Should You Think About Website SEO for AI? (Thinks Out Loud Episode 448)Google’s AI Overviews show up regularly for lots of search queries. Plenty of people also use ChatGPT, Perplexity, Claude, and others for “search” (albeit, with different behaviors than we’ve long… The post How Should You Think About Website SEO for AI? (Thinks Out Loud Episode 448) appeared first on Tim Peter & Associates.
2025-01-3020 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyWhat’s the Point of Your Website in an Age of AI? (Thinks Out Loud Episode 447)Do you still need a website in an age of AI? More broadly, what is the point of your business’s website in an age of AI? As AI becomes more… The post What’s the Point of Your Website in an Age of AI? (Thinks Out Loud Episode 447) appeared first on Tim Peter & Associates.
2025-01-2325 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyWhen Will AI Get Good at Marketing? (Thinks Out Loud Episode 446)Artificial intelligence is part of marketing today. But, to hear most people tell it, it’s a frustrating part. AI is either the thing that will put all marketers out of… The post When Will AI Get Good at Marketing? (Thinks Out Loud Episode 446) appeared first on Tim Peter & Associates.
2025-01-1619 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyPredicting the Future of Your Business (Thinks Out Loud Episode 445)“It’s tough to make predictions, especially about the future.” These words from one of the 20th century’s most sagacious philosophers, Yogi Berra, take hold of my mind every new year… The post Predicting the Future of Your Business (Thinks Out Loud Episode 445) appeared first on Tim Peter & Associates.
2025-01-0920 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRevisiting Is Google Doomed in 2025? (Thinks Out Loud Episode 440)Your business likely depends on Google, whether you like it or not. The whole reason I’m so focused on the role of gatekeepers — and how you can bypass them… The post Revisiting Is Google Doomed in 2025? (Thinks Out Loud Episode 440) appeared first on Tim Peter & Associates.
2025-01-0228 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRevisiting Is AI a Gatekeeper? Or is it a Key? (Thinks Out Loud)One of the big themes behind Thinks Out Loud over the course of its 400-plus episodes is how you can bypass gatekeepers and still grow your business. The emergence of… The post Revisiting Is AI a Gatekeeper? Or is it a Key? (Thinks Out Loud) appeared first on Tim Peter & Associates.
2024-12-2623 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyThe Only Way to Succeed Next Year (Thinks Out Loud Episode 444)As far as I’m concerned, there’s only one way to succeed next year. And, truth be told, it goes beyond success just in your business. I don’t mean to say… The post The Only Way to Succeed Next Year (Thinks Out Loud Episode 444) appeared first on Tim Peter & Associates.
2024-12-1926 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyAI Is Not the Future. You Are (Thinks Out Loud Episode 443)I’m having a ton of conversations lately about how AI will affect the future of work and employment. Many of these conversations start off with questions like “What will AI… The post AI Is Not the Future. You Are (Thinks Out Loud Episode 443) appeared first on Tim Peter & Associates.
2024-12-1227 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyHow Google Loses (Thinks Out Loud Episode 442)Google faces the most serious challenges in its history right now. And any stumble Google suffers also hurts your business. Organic search, paid search, local search, metasearch, product search, and… The post How Google Loses (Thinks Out Loud Episode 442) appeared first on Tim Peter & Associates.
2024-12-0523 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyGiving Thanks 2024 (Thinks Out Loud Episode 441)It’s Thanksgiving time again. Which means it’s time for me to share what I’m thankful for in 2024… and what I’m looking forward to in 2025. What am giving thanks… The post Giving Thanks 2024 (Thinks Out Loud Episode 441) appeared first on Tim Peter & Associates.
2024-11-2717 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyIs Google Doomed in 2025? (Thinks Out Loud Episode 440)Just a few months after its 26th anniversary, Google faces more threats heading into next year than ever. The rise of artificial intelligence provides users with an alternative way to… The post Is Google Doomed in 2025? (Thinks Out Loud Episode 440) appeared first on Tim Peter & Associates.
2024-11-2126 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyThe Future of Computing? Big Tech Earnings and the State of Digital Q3 2024 (Thinks Out Loud Episode 439)It’s time for Big Tech’s earnings once again. And, this time around there were some notable updates, particularly from Meta Platforms (i.e., Facebook) and Microsoft that hint at the future… The post The Future of Computing? Big Tech Earnings and the State of Digital Q3 2024 (Thinks Out Loud Episode 439) appeared first on Tim Peter & Associates.
2024-11-1423 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyAre AI and Digital Evil (Thinks Out Loud Episode 438)Do artificial intelligence and digital more broadly scare you? Do their potential harms keep you up at night? In short, are these tools evil? I don’t think they are. Truly.… The post Are AI and Digital Evil (Thinks Out Loud Episode 438) appeared first on Tim Peter & Associates.
2024-10-3121 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyIs AI a Gatekeeper? Or is it a Key? (Thinks Out Loud Episode 437)Some folks think that artificial intelligence is a white knight, coming to rescue their businesses from gatekeepers such as Google, Amazon, Facebook, and the rest. But is that true? Is… The post Is AI a Gatekeeper? Or is it a Key? (Thinks Out Loud Episode 437) appeared first on Tim Peter & Associates.
2024-10-2322 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyFour Big Threats (Plus a Bonus Threat!) To Google’s Dominance Next Year (Thinks Out Loud Episode 436)AI might kill your brand — but probably not. It’s far more likely that AI will kill Big Tech’s brands, and in particular, Google. The search giant faces more threats… The post Four Big Threats (Plus a Bonus Threat!) To Google’s Dominance Next Year (Thinks Out Loud Episode 436) appeared first on Tim Peter & Associates.
2024-10-1722 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyWill AI Kill Your Brand (Thinks Out Loud Episode 435)Artificial intelligence will shape the way your customers interact with your brand. That’s undoubtedly true. In fact, it’s possible we’ll see cases where the customer might not interact directly with… The post Will AI Kill Your Brand (Thinks Out Loud Episode 435) appeared first on Tim Peter & Associates.
2024-10-0919 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRevisiting Why Digital Gatekeepers Kill Organic Traffic (Thinks Out Loud)Digital gatekeepers always work to get between you and your customers. That was true five years ago, ten years ago, twenty years ago. And it’s still true today. They kill… The post Revisiting Why Digital Gatekeepers Kill Organic Traffic (Thinks Out Loud) appeared first on Tim Peter & Associates.
2024-10-0320 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyAn AI Day in the Life of a Marketing and Digital Strategy Consultant (Thinks Out Loud Episode 434)Consumers are adopting AI at a remarkable pace, as fast as they adopted computers and the internet. And we’re only starting to see how that might shape our businesses in… The post An AI Day in the Life of a Marketing and Digital Strategy Consultant (Thinks Out Loud Episode 434) appeared first on Tim Peter & Associates.
2024-09-2627 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRevisiting How to Diversify Your Marketing Mix When There’s Too Much to Do (Thinks Out Loud)A listener of this show told me recently that, “People are already overwhelmed with the amount of social media they manage.” That’s a real challenge, on that can make it… The post Revisiting How to Diversify Your Marketing Mix When There’s Too Much to Do (Thinks Out Loud) appeared first on Tim Peter & Associates.
2024-09-1922 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyWill Marketers Bet that Google Wins the AI Economy? (Thinks Out Loud Episode 433)Google faces enormous threats to its business. New entrants using artificial intelligence may provide a better search experience for their customers. Those same new entrants are also competing for Google’s… The post Will Marketers Bet that Google Wins the AI Economy? (Thinks Out Loud Episode 433) appeared first on Tim Peter & Associates.
2024-09-1123 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyIs AI Destined to Make Marketing — and Music — Worse? (Thinks Out Loud Episode 432)Is AI destined to make content, music, art, and marketing worse? Almost certainly. Truly. It’s also almost certainly going to help many people create many great works that they had… The post Is AI Destined to Make Marketing — and Music — Worse? (Thinks Out Loud Episode 432) appeared first on Tim Peter & Associates.
2024-09-0524 minTim Peter & Associates
Tim Peter & AssociatesRethinking Search Marketing in the Age of AI (Thinks Out Loud Episode 397)Artificial intelligence is going to dramatically change customer behavior. Businesses like yours beginning to see the effects of this shift because Big Tech gatekeepers are already adapting to the way customers expect the new world to work. If your business depends on search marketing — and I bet it does, at least to some degree — then you need to rethink search marketing for the new age of artificial intelligence. What does that mean? What do you have to do? How can you make search marketing work for you in a world where consumers carry AI with them everywhere they...
2023-10-0424 minTim Peter & Associates
Tim Peter & AssociatesA Podcasting and Content Marketing Case Study (Thinks Out Loud Episode 394)The Thinks Out Loud podcast celebrates its eleventh anniversary this year. And, overall, I couldn’t be happier about that. This podcast, and podcasting more generally, have been a huge component of this company’s content marketing strategy since its inception. Which is why I think it makes sense to examine Thinks Out Loud as a podcasting and content marketing case study. Is podcasting a good idea for your business? How does a podcast fit into your content marketing strategy? Does it work? Does it generate meaningful business results? That’s what this episode of the Thinks Out Lo...
2023-09-1425 minTim Peter & Associates
Tim Peter & AssociatesRevisiting Day One — Today is a New Day (Thinks Out Loud) We’ve officially reached "the unofficial end of summer." What a great time to relax, recharge, and reset our "Day One" mindset before heading into the rest of the year. What is a "Day One" mindset? And why does it matter to your business? That’s what this "Best of the Thinks Out Loud Podcast" episode is all about. Day One is borrowed from Amazon and focuses on building your company as though it is your very first day of operations, every day. The brilliance of this approach is that you’re always allowed to think...
2023-08-3120 min