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Thinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital Strategy“Gatekeepers Gonna Gate” is Gonna Kill ChatGPT (Episode 477)You’ve heard me say that “gatekeepers gonna gate” for a long, long time. Hell, I wrote a whole book about the topic. The funny thing is that most folks assume that OpenAI and ChatGPT are going to bypass the gatekeepers — and will likely become the biggest gatekeepers of all. Maybe… But I’m not so sure. While I could be wrong about this, I think that OpenAI is in fact in deep trouble and largely because of their own actions — and, more importantly, those of Big Tech gatekeepers. I’m reasonably sure that gatekeepers — and the reality th...
2025-12-1223 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyThe Five Things I’m Thankful For This Year (Episode 475)I am incredibly fortunate to do get to do what I do. I’m even more fortunate that I’m surrounded by amazing people every single day. And I’m tremendously thankful for all of those. In honor of Thanksgiving here in the US, I thought it made sense to share what I’m most thankful for this year. I also thought it was worthwhile to share how those might be useful to you too. Curious about the five things I’m most thankful for this year? That’s what this episode of the podcast is all about...
2025-11-2816 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyThe Five Things I’m Thankful For This Year (Episode 475)I am incredibly fortunate to do get to do what I do. I’m even more fortunate that I’m surrounded by amazing people every single day. And I’m tremendously thankful for all of those. In honor of Thanksgiving here in the US, I thought it made sense to share what I’m most thankful for this year. I also thought it was worthwhile to share how those might be useful to you too. Curious about the five things I’m most thankful for this year? That’s what this episode of the podcast is all about...
2025-11-2816 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyThe Five Things I’m Thankful For This Year (Episode 475)I am incredibly fortunate to do get to do what I do. I’m even more fortunate that I’m surrounded by amazing people every single day. And I’m tremendously thankful for all of those. In honor of Thanksgiving here in the US, I thought it made sense to share what I’m most thankful for this year. I also thought it was worthwhile to share how those might be useful to you too. Curious about the five things I’m most thankful for this year? That’s what this episode of the podcast is all about...
2025-11-2816 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRethinking Your Website in the Age of AI (Episode 473)With customers increasingly turning towards AI to get the answers they need for their business, you might be rethinking the value your website provides to those customers — and to your business. It’s absolutely worthwhile to ask the question. The answer, though, might surprise you. In this episode of the podcast, Tim Peter looks at whether you still need a website in the age of AI, what its value is to your customers and your business, and, most importantly, how to make sure your website works for both in the longer term. Want to learn more...
2025-11-0625 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRethinking Your Website in the Age of AI (Episode 473)With customers increasingly turning towards AI to get the answers they need for their business, you might be rethinking the value your website provides to those customers — and to your business. It’s absolutely worthwhile to ask the question. The answer, though, might surprise you. In this episode of the podcast, Tim Peter looks at whether you still need a website in the age of AI, what its value is to your customers and your business, and, most importantly, how to make sure your website works for both in the longer term. Want to learn more...
2025-11-0625 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRethinking Your Website in the Age of AI (Episode 473)With customers increasingly turning towards AI to get the answers they need for their business, you might be rethinking the value your website provides to those customers — and to your business. It’s absolutely worthwhile to ask the question. The answer, though, might surprise you. In this episode of the podcast, Tim Peter looks at whether you still need a website in the age of AI, what its value is to your customers and your business, and, most importantly, how to make sure your website works for both in the longer term. Want to learn more...
2025-11-0625 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyGoogle’s Antitrust Case: A Win for Big Tech? (Episode 468)While Judge Amit Mehta has imposed penalties on Google for its anticompetitive behavior, I’m convinced that the big winner in the antitrust trial is… Google. And, to a lesser extent, the rest of Big Tech wins, too. Confused? Don’t be. What did Judge Mehta’s ruling say? Why do I think Google won more than they lost? And, more importantly, what does all of this mean for your business? That’s what this episode of the podcast is all about. Want to learn more? Here are the show notes for you.
2025-09-0523 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyGoogle’s Antitrust Case: A Win for Big Tech? (Episode 468)While Judge Amit Mehta has imposed penalties on Google for its anticompetitive behavior, I’m convinced that the big winner in the antitrust trial is… Google. And, to a lesser extent, the rest of Big Tech wins, too. Confused? Don’t be. What did Judge Mehta’s ruling say? Why do I think Google won more than they lost? And, more importantly, what does all of this mean for your business? That’s what this episode of the podcast is all about. Want to learn more? Here are the show notes for you.
2025-09-0523 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyGoogle’s Antitrust Case: A Win for Big Tech? (Episode 468)While Judge Amit Mehta has imposed penalties on Google for its anticompetitive behavior, I’m convinced that the big winner in the antitrust trial is… Google. And, to a lesser extent, the rest of Big Tech wins, too. Confused? Don’t be. What did Judge Mehta’s ruling say? Why do I think Google won more than they lost? And, more importantly, what does all of this mean for your business? That’s what this episode of the podcast is all about. Want to learn more? Here are the show notes for you.
2025-09-0523 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyAI and Zero-Click Search: The Real Story (Episode 467)For all the talk about zero-click search, folks seem to keep overlooking one of its key consequences: How Google (and others) will make money. In short, Google can’t survive in a zero-click world. Their entire business depends on clicks. Paid clicks. The shift towards zero-click results signals a genuine turning point for how you think about marketing your business, in part, because it will absolutely grow your costs for acquiring new customers. So, what’s the real story behind zero-click search? Does it forecast a world where Google is doomed? And, most importantly, what does...
2025-08-1518 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRevisiting Google Closes the Gate (Thinks Out Loud) You may have heard me say that “gatekeepers gonna gate.” Well, Google’s AI Mode shows exactly what that looks like in practice. AI Mode is so disruptive to the way the web has worked for years that it looks like Google’s closing the gate on marketers, setting the stage to make a big move away from organic traffic and towards more paid traffic. Google’s not alone, of course. Pretty much all the Big Tech gatekeepers are doing something similar. What can you do about it? How can you make sure that Google’s not closin...
2025-07-0215 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRevisiting Google Closes the Gate (Thinks Out Loud) You may have heard me say that “gatekeepers gonna gate.” Well, Google’s AI Mode shows exactly what that looks like in practice. AI Mode is so disruptive to the way the web has worked for years that it looks like Google’s closing the gate on marketers, setting the stage to make a big move away from organic traffic and towards more paid traffic. Google’s not alone, of course. Pretty much all the Big Tech gatekeepers are doing something similar. What can you do about it? How can you make sure that Google’s not closin...
2025-07-0215 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRevisiting Google Closes the Gate (Thinks Out Loud) You may have heard me say that “gatekeepers gonna gate.” Well, Google’s AI Mode shows exactly what that looks like in practice. AI Mode is so disruptive to the way the web has worked for years that it looks like Google’s closing the gate on marketers, setting the stage to make a big move away from organic traffic and towards more paid traffic. Google’s not alone, of course. Pretty much all the Big Tech gatekeepers are doing something similar. What can you do about it? How can you make sure that Google’s not closin...
2025-07-0215 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRevisiting Google Closes the Gate (Thinks Out Loud) You may have heard me say that “gatekeepers gonna gate.” Well, Google’s AI Mode shows exactly what that looks like in practice. AI Mode is so disruptive to the way the web has worked for years that it looks like Google’s closing the gate on marketers, setting the stage to make a big move away from organic traffic and towards more paid traffic. Google’s not alone, of course. Pretty much all the Big Tech gatekeepers are doing something similar. What can you do about it? How can you make sure that Google’s not closin...
2025-07-0215 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRevisiting Google Closes the Gate (Thinks Out Loud) You may have heard me say that “gatekeepers gonna gate.” Well, Google’s AI Mode shows exactly what that looks like in practice. AI Mode is so disruptive to the way the web has worked for years that it looks like Google’s closing the gate on marketers, setting the stage to make a big move away from organic traffic and towards more paid traffic. Google’s not alone, of course. Pretty much all the Big Tech gatekeepers are doing something similar. What can you do about it? How can you make sure that Google’s not closin...
2025-07-0215 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyTouch Grass — Memorial Day 2025 (Thinks Out Loud 462)It’s Memorial Day weekend here in the US. And Tim’s got some quick thoughts for you to enjoy before you take off for the weekend. Be sure to give a… The post Touch Grass — Memorial Day 2025 (Thinks Out Loud 462) appeared first on Tim Peter & Associates.
2025-05-2306 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyTouch Grass — Memorial Day 2025 (Thinks Out Loud 462)It’s Memorial Day weekend here in the US. And Tim’s got some quick thoughts for you to enjoy before you take off for the weekend. Be sure to give a listen and let us know what you think. Want to learn more? Here are the show notes for you. Touch Grass — Memorial Day 2025 (Thinks Out Loud 462) — Headlines and Show Notes Show Notes and Links "Touch Grass" (Thinks Out Loud Episode 358) The Only Way to Succeed Next Year (Thinks Out Loud Episode 444) AI Is Not the Future. You Are (Thinks Out Loud Epi...
2025-05-2306 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyTouch Grass — Memorial Day 2025 (Thinks Out Loud 462)It’s Memorial Day weekend here in the US. And Tim’s got some quick thoughts for you to enjoy before you take off for the weekend. Be sure to give a listen and let us know what you think. Want to learn more? Here are the show notes for you. Touch Grass — Memorial Day 2025 (Thinks Out Loud 462) — Headlines and Show Notes Show Notes and Links "Touch Grass" (Thinks Out Loud Episode 358) The Only Way to Succeed Next Year (Thinks Out Loud Episode 444) AI Is Not the Future. You Are (Thinks Out Loud Epi...
2025-05-2306 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyDigital Reset is Here (Thinks Out Loud 461)This is a slightly different episode than usual, and, to be honest, slightly more self-promotional than usual, too. You see, I am very excited to share the news that my new book, Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech is now available. This has been a labor of love over the last few years, informed by my experiences working with clients to drive direct revenues and lower the cost of customer acquisition. In this episode episode of the podcast, I focused on some of the lessons you can learn from the book, as well...
2025-05-1510 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyDigital Reset is Here (Thinks Out Loud 461)This is a slightly different episode than usual, and, to be honest, slightly more self-promotional than usual, too. You see, I am very excited to share the news that my new book, Digital Reset: Driving Marketing and Customer Acquisition Beyond Big Tech is now available. This has been a labor of love over the last few years, informed by my experiences working with clients to drive direct revenues and lower the cost of customer acquisition. In this episode episode of the podcast, I focused on some of the lessons you can learn from the book, as well...
2025-05-1510 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyIs Apple Dropping Google? What Does That Mean For Your Business? (Thinks Out Loud 460)According to Search Engine Journal, Apple might be thinking about replacing Google with ChatGPT or Perplexity as its default search engine in Safari. I know, I know, it sounds crazy. How in the world could Apple drop Google? Well, whether Apple dropping Google is likely or not isn’t the point. Instead, the point is that while any one member of Big Tech could (at least in theory) get pushed out of the club at any time, Big Tech itself will continue to roll right along. And that gatekeepers gonna gate, whether those gatekeepers are th...
2025-05-1317 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyIs Apple Dropping Google? What Does That Mean For Your Business? (Thinks Out Loud 460)According to Search Engine Journal, Apple might be thinking about replacing Google with ChatGPT or Perplexity as its default search engine in Safari. I know, I know, it sounds crazy. How in the world could Apple drop Google? Well, whether Apple dropping Google is likely or not isn’t the point. Instead, the point is that while any one member of Big Tech could (at least in theory) get pushed out of the club at any time, Big Tech itself will continue to roll right along. And that gatekeepers gonna gate, whether those gatekeepers are th...
2025-05-1317 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyWhat If I’m Wrong About AI and Marketing Jobs? (Thinks Out Loud 453)
2025-03-2022 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyBest of Thinks Out Loud: Will AI Kill Content Marketing for Customer Acquisition? Content marketing plays a crucial role in driving results for your business. Done well, it’s your organization’s 24/7/365 ” salesperson and your 24/7/365 customer service rep. But the emergence of artificial intelligence puts pressure on content marketing. Almost anyone can produce large volumes of content easily and cheaply using generative AI, making it tougher for your business to cut through the noise. How can you compete in such an environment? What can you do to stand apart from the competition and get your message heard by your customers? Ultimately, will AI kill content marketing for customer acquisition? In t...
2025-03-1300 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyBest of Thinks Out Loud: Will AI Kill Content Marketing for Customer Acquisition? Content marketing plays a crucial role in driving results for your business. Done well, it’s your organization’s 24/7/365 ” salesperson and your 24/7/365 customer service rep. But the emergence of artificial intelligence puts pressure on content marketing. Almost anyone can produce large volumes of content easily and cheaply using generative AI, making it tougher for your business to cut through the noise. How can you compete in such an environment? What can you do to stand apart from the competition and get your message heard by your customers? Ultimately, will AI kill content marketing for customer acquisition? In t...
2025-03-1300 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyBest of Thinks Out Loud: Will AI Kill Content Marketing for Customer Acquisition?Content marketing plays a crucial role in driving results for your business. Done well, it’s your organization’s 24/7/365 ” salesperson and your 24/7/365 customer service rep. But the emergence of… The post Best of Thinks Out Loud: Will AI Kill Content Marketing for Customer Acquisition? appeared first on Tim Peter & Associates.
2025-03-1300 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyAI and the Future of Marketing and E-commerce — How You Stay RelevantI’ve long argued that artificial intelligence won’t take your job, but that smart people who use AI might. What you might want to think about though is what “smart people… The post AI and the Future of Marketing and E-commerce — How You Stay Relevant appeared first on Tim Peter & Associates.
2025-03-0619 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyGoogle vs. ChatGPT: Who’s Really Winning… And Why It Matters for Your Business (Thinks Out Loud Episode 451)With all of the discussion around ChatGPT, generative AI, and large language models, you’d think that OpenAI’s tools — or those from Perplexity or Anthropic — are crushing Google. It… The post Google vs. ChatGPT: Who’s Really Winning… And Why It Matters for Your Business (Thinks Out Loud Episode 451) appeared first on Tim Peter & Associates.
2025-02-2716 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyAI, Content, and Revenue: Why Clicks Are Overrated (Thinks Out Loud Episode 450)Is it possible that clicks are overrated in digital marketing and in marketing more generally? Isn’t the point of marketing to drive revenue? I think so, in both cases. You… The post AI, Content, and Revenue: Why Clicks Are Overrated (Thinks Out Loud Episode 450) appeared first on Tim Peter & Associates.
2025-02-2017 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRevisiting “The Only Way to Succeed Next Year” (Thinks Out Loud)There’s only one way to succeed this year & and every year. Success is more than just what you do in digital or marketing. Success goes far beyond just your… The post Revisiting “The Only Way to Succeed Next Year” (Thinks Out Loud) appeared first on Tim Peter & Associates.
2025-02-1325 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyWill AI Kill Content Marketing for Customer Acquisition? (Thinks Out Loud Episode 449)We’re living through an evolving landscape around content marketing in the age of AI. This evolution raises the question of whether AI will kill content marketing for customer acquisition. What do we think? Nope. No way. AI absolutely has its place. But quality content without human connection won’t work for customer acquisition. While AI can enhance content creation, it should not replace the human element that customers actively seek every single day. Personalization and community play a key role in your marketing and customer acquisition strategies. And relying on AI to “be human” almost guarantees that you...
2025-02-0614 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyWill AI Kill Content Marketing for Customer Acquisition? (Thinks Out Loud Episode 449)We’re living through an evolving landscape around content marketing in the age of AI. This evolution raises the question of whether AI will kill content marketing for customer acquisition. What do we think? Nope. No way. AI absolutely has its place. But quality content without human connection won’t work for customer acquisition. While AI can enhance content creation, it should not replace the human element that customers actively seek every single day. Personalization and community play a key role in your marketing and customer acquisition strategies. And relying on AI to “be human” almost guarantees that you...
2025-02-0614 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyWill AI Kill Content Marketing for Customer Acquisition? (Thinks Out Loud Episode 449)We’re living through an evolving landscape around content marketing in the age of AI. This evolution raises the question of whether AI will kill content marketing for customer acquisition. What… The post Will AI Kill Content Marketing for Customer Acquisition? (Thinks Out Loud Episode 449) appeared first on Tim Peter & Associates.
2025-02-0614 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyHow Should You Think About Website SEO for AI? (Thinks Out Loud Episode 448)Google’s AI Overviews show up regularly for lots of search queries. Plenty of people also use ChatGPT, Perplexity, Claude, and others for “search” (albeit, with different behaviors than we’ve long… The post How Should You Think About Website SEO for AI? (Thinks Out Loud Episode 448) appeared first on Tim Peter & Associates.
2025-01-3020 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyWhat’s the Point of Your Website in an Age of AI? (Thinks Out Loud Episode 447)Do you still need a website in an age of AI? More broadly, what is the point of your business’s website in an age of AI? As AI becomes more… The post What’s the Point of Your Website in an Age of AI? (Thinks Out Loud Episode 447) appeared first on Tim Peter & Associates.
2025-01-2325 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyWhen Will AI Get Good at Marketing? (Thinks Out Loud Episode 446)Artificial intelligence is part of marketing today. But, to hear most people tell it, it’s a frustrating part. AI is either the thing that will put all marketers out of… The post When Will AI Get Good at Marketing? (Thinks Out Loud Episode 446) appeared first on Tim Peter & Associates.
2025-01-1619 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyPredicting the Future of Your Business (Thinks Out Loud Episode 445)“It’s tough to make predictions, especially about the future.” These words from one of the 20th century’s most sagacious philosophers, Yogi Berra, take hold of my mind every new year… The post Predicting the Future of Your Business (Thinks Out Loud Episode 445) appeared first on Tim Peter & Associates.
2025-01-0920 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRevisiting Is Google Doomed in 2025? (Thinks Out Loud Episode 440)Your business likely depends on Google, whether you like it or not. The whole reason I’m so focused on the role of gatekeepers — and how you can bypass them… The post Revisiting Is Google Doomed in 2025? (Thinks Out Loud Episode 440) appeared first on Tim Peter & Associates.
2025-01-0228 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRevisiting Is AI a Gatekeeper? Or is it a Key? (Thinks Out Loud)One of the big themes behind Thinks Out Loud over the course of its 400-plus episodes is how you can bypass gatekeepers and still grow your business. The emergence of… The post Revisiting Is AI a Gatekeeper? Or is it a Key? (Thinks Out Loud) appeared first on Tim Peter & Associates.
2024-12-2623 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyThe Only Way to Succeed Next Year (Thinks Out Loud Episode 444)As far as I’m concerned, there’s only one way to succeed next year. And, truth be told, it goes beyond success just in your business. I don’t mean to say… The post The Only Way to Succeed Next Year (Thinks Out Loud Episode 444) appeared first on Tim Peter & Associates.
2024-12-1926 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyAI Is Not the Future. You Are (Thinks Out Loud Episode 443)I’m having a ton of conversations lately about how AI will affect the future of work and employment. Many of these conversations start off with questions like “What will AI… The post AI Is Not the Future. You Are (Thinks Out Loud Episode 443) appeared first on Tim Peter & Associates.
2024-12-1227 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyHow Google Loses (Thinks Out Loud Episode 442)Google faces the most serious challenges in its history right now. And any stumble Google suffers also hurts your business. Organic search, paid search, local search, metasearch, product search, and… The post How Google Loses (Thinks Out Loud Episode 442) appeared first on Tim Peter & Associates.
2024-12-0523 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyGiving Thanks 2024 (Thinks Out Loud Episode 441)It’s Thanksgiving time again. Which means it’s time for me to share what I’m thankful for in 2024… and what I’m looking forward to in 2025. What am giving thanks… The post Giving Thanks 2024 (Thinks Out Loud Episode 441) appeared first on Tim Peter & Associates.
2024-11-2717 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyIs Google Doomed in 2025? (Thinks Out Loud Episode 440)Just a few months after its 26th anniversary, Google faces more threats heading into next year than ever. The rise of artificial intelligence provides users with an alternative way to… The post Is Google Doomed in 2025? (Thinks Out Loud Episode 440) appeared first on Tim Peter & Associates.
2024-11-2126 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyThe Future of Computing? Big Tech Earnings and the State of Digital Q3 2024 (Thinks Out Loud Episode 439)It’s time for Big Tech’s earnings once again. And, this time around there were some notable updates, particularly from Meta Platforms (i.e., Facebook) and Microsoft that hint at the future… The post The Future of Computing? Big Tech Earnings and the State of Digital Q3 2024 (Thinks Out Loud Episode 439) appeared first on Tim Peter & Associates.
2024-11-1423 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyAre AI and Digital Evil (Thinks Out Loud Episode 438)Do artificial intelligence and digital more broadly scare you? Do their potential harms keep you up at night? In short, are these tools evil? I don’t think they are. Truly.… The post Are AI and Digital Evil (Thinks Out Loud Episode 438) appeared first on Tim Peter & Associates.
2024-10-3121 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyIs AI a Gatekeeper? Or is it a Key? (Thinks Out Loud Episode 437)Some folks think that artificial intelligence is a white knight, coming to rescue their businesses from gatekeepers such as Google, Amazon, Facebook, and the rest. But is that true? Is… The post Is AI a Gatekeeper? Or is it a Key? (Thinks Out Loud Episode 437) appeared first on Tim Peter & Associates.
2024-10-2322 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyFour Big Threats (Plus a Bonus Threat!) To Google’s Dominance Next Year (Thinks Out Loud Episode 436)AI might kill your brand — but probably not. It’s far more likely that AI will kill Big Tech’s brands, and in particular, Google. The search giant faces more threats… The post Four Big Threats (Plus a Bonus Threat!) To Google’s Dominance Next Year (Thinks Out Loud Episode 436) appeared first on Tim Peter & Associates.
2024-10-1722 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyWill AI Kill Your Brand (Thinks Out Loud Episode 435)Artificial intelligence will shape the way your customers interact with your brand. That’s undoubtedly true. In fact, it’s possible we’ll see cases where the customer might not interact directly with… The post Will AI Kill Your Brand (Thinks Out Loud Episode 435) appeared first on Tim Peter & Associates.
2024-10-0919 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRevisiting Why Digital Gatekeepers Kill Organic Traffic (Thinks Out Loud)Digital gatekeepers always work to get between you and your customers. That was true five years ago, ten years ago, twenty years ago. And it’s still true today. They kill organic traffic to raise their revenues and gain greater profits. That hasn’t changed in decades, and I don’t believe it’s going to change anytime soon. What can you do about it? How can you bypass the gatekeepers and grow your business? That’s what this repost of a prior Thinks Out Loud episode is all about. Want to learn more? Here are the sh...
2024-10-0320 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRevisiting Why Digital Gatekeepers Kill Organic Traffic (Thinks Out Loud)Digital gatekeepers always work to get between you and your customers. That was true five years ago, ten years ago, twenty years ago. And it’s still true today. They kill… The post Revisiting Why Digital Gatekeepers Kill Organic Traffic (Thinks Out Loud) appeared first on Tim Peter & Associates.
2024-10-0320 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRevisiting Why Digital Gatekeepers Kill Organic Traffic (Thinks Out Loud)Digital gatekeepers always work to get between you and your customers. That was true five years ago, ten years ago, twenty years ago. And it’s still true today. They kill organic traffic to raise their revenues and gain greater profits. That hasn’t changed in decades, and I don’t believe it’s going to change anytime soon. What can you do about it? How can you bypass the gatekeepers and grow your business? That’s what this repost of a prior Thinks Out Loud episode is all about. Want to learn more? Here are the sh...
2024-10-0320 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyAn AI Day in the Life of a Marketing and Digital Strategy Consultant (Thinks Out Loud Episode 434)Consumers are adopting AI at a remarkable pace, as fast as they adopted computers and the internet. And we’re only starting to see how that might shape our businesses in… The post An AI Day in the Life of a Marketing and Digital Strategy Consultant (Thinks Out Loud Episode 434) appeared first on Tim Peter & Associates.
2024-09-2627 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRevisiting How to Diversify Your Marketing Mix When There’s Too Much to Do (Thinks Out Loud)A listener of this show told me recently that, “People are already overwhelmed with the amount of social media they manage.” That’s a real challenge, on that can make it… The post Revisiting How to Diversify Your Marketing Mix When There’s Too Much to Do (Thinks Out Loud) appeared first on Tim Peter & Associates.
2024-09-1922 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyWill Marketers Bet that Google Wins the AI Economy? (Thinks Out Loud Episode 433)Google faces enormous threats to its business. New entrants using artificial intelligence may provide a better search experience for their customers. Those same new entrants are also competing for Google’s… The post Will Marketers Bet that Google Wins the AI Economy? (Thinks Out Loud Episode 433) appeared first on Tim Peter & Associates.
2024-09-1123 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyIs AI Destined to Make Marketing — and Music — Worse? (Thinks Out Loud Episode 432)Is AI destined to make content, music, art, and marketing worse? Almost certainly. Truly. It’s also almost certainly going to help many people create many great works that they had… The post Is AI Destined to Make Marketing — and Music — Worse? (Thinks Out Loud Episode 432) appeared first on Tim Peter & Associates.
2024-09-0524 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRevisiting Google Big AI Problem (Thinks Out Loud)Google makes immense amounts of money. It is, by far, the biggest website in the world. Its size and success, though, can mask deeper issues. Its size and success can… The post Revisiting Google Big AI Problem (Thinks Out Loud) appeared first on Tim Peter & Associates.
2024-08-2925 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyBuilding Plans for an Uncertain Future — Big Tech Earnings Q2 2024 (Thinks Out Loud Episode 431)Building Plans for an Uncertain Future — Big Tech Earnings Q2 2024 (Thinks Out Loud Episode 431) Big Tech announced their earnings for Q2 2024 and, to be honest, not… The post Building Plans for an Uncertain Future — Big Tech Earnings Q2 2024 (Thinks Out Loud Episode 431) appeared first on Tim Peter & Associates.
2024-08-2226 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyDiversifying Your Marketing Mix When There’s Too Much to Do (Thinks Out Loud Episode 430)We talk a lot on this show about diversifying away from Big Tech generally, and about diversifying away from Google, specifically. Which is great in theory. But it can be… The post Diversifying Your Marketing Mix When There’s Too Much to Do (Thinks Out Loud Episode 430) appeared first on Tim Peter & Associates.
2024-08-1322 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyGoogle Loses its Antitrust Case: Why That Matters for Your Business (Thinks Out Loud Episode 429)The big news story this week is that Google lost (the first round of) its antitrust case in Federal court. While it’s way too soon to know for sure how… The post Google Loses its Antitrust Case: Why That Matters for Your Business (Thinks Out Loud Episode 429) appeared first on Tim Peter & Associates.
2024-08-0726 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyHow to Put Big Tech and AI — the Biggest Threat and Biggest Enablers of Your Business — to Work (Episode 428)Big Tech and AI are the biggest threats to your business. At the same time, they’re also the biggest enablers of your business. Putting them to work for your business… The post How to Put Big Tech and AI — the Biggest Threat and Biggest Enablers of Your Business — to Work (Episode 428) appeared first on Tim Peter & Associates.
2024-08-0122 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRevisiting Bundling, Unbundling, and Customer Acquisition (Thinks Out Loud)Peter Drucker said it years ago: Your job is to create a customer. But creating a customer can be hard, especially as media and creators and influencers get bought out… The post Revisiting Bundling, Unbundling, and Customer Acquisition (Thinks Out Loud) appeared first on Tim Peter & Associates.
2024-07-2525 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyWhy AI Makes Customer Experience Even More Important for Your Business (Thinks Out Loud Episode 427)Smart companies are using AI to improve their sales, marketing, and customer service. Even where the tools aren’t transformational, they’re helping businesses large and small drive greater effectiveness and efficiency.… The post Why AI Makes Customer Experience Even More Important for Your Business (Thinks Out Loud Episode 427) appeared first on Tim Peter & Associates.
2024-07-1721 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRevisiting What Marketers Really Need to Know About Putting AI to Work (Thinks Out LoudAre you still bullish on artificial intelligence for marketing? I am, even despite the AI hype cycle starting to run its course. Yes, more people are asking, “What’s the point… The post Revisiting What Marketers Really Need to Know About Putting AI to Work (Thinks Out Loud appeared first on Tim Peter & Associates.
2024-07-1122 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRevisiting AI is the Bear: Learning to Be a Better Marketer in the Age of AI (Thinks Out Loud)The world is changing quickly. Artificial intelligence and Big Tech and changing customer behaviors are advancing rapidly. It can feel like they’re running us down like a hungry bear and… The post Revisiting AI is the Bear: Learning to Be a Better Marketer in the Age of AI (Thinks Out Loud) appeared first on Tim Peter & Associates.
2024-06-2723 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyWhat Marketers Really Need to Know About Putting AI to Work (Thinks Out Loud Episode 426)The AI hype cycle is running its course, with more people starting to ask, “What’s the point of artificial intelligence for our marketing and our business anyway?” That’s good. That’s… The post What Marketers Really Need to Know About Putting AI to Work (Thinks Out Loud Episode 426) appeared first on Tim Peter & Associates.
2024-06-2021 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyThe CORE Methodology: How to Build Traffic and Revenue Beyond Google — Part 2 (Thinks Out Loud Episode 425)In a recent episode, we looked at how Google is using artificial intelligence to change the search experience and why that’s ultimately a risk to your business. To offset that… The post The CORE Methodology: How to Build Traffic and Revenue Beyond Google — Part 2 (Thinks Out Loud Episode 425) appeared first on Tim Peter & Associates.
2024-06-1125 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyGoogle is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 (Thinks Out Loud Episode 424)Google is changing search. The company’s AI Overviews features increasingly puts answers in front of customers, bypassing the need for a click. The problem for you is that those clicks… The post Google is Changing Search. How to Build Traffic and Revenue Beyond Google — Part 1 (Thinks Out Loud Episode 424) appeared first on Tim Peter & Associates.
2024-06-0423 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyGoogle AI Overviews in Search Highlights Its Big AI Problem (Thinks Out Loud Episode 423)In the immortal words of Omar Little, “You come at the king, you best not miss.” And we all know that Google is the king, right? But history shows what… The post Google AI Overviews in Search Highlights Its Big AI Problem (Thinks Out Loud Episode 423) appeared first on Tim Peter & Associates.
2024-05-3021 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyAI is the Bear: Learning to Be a Better Marketer in the Age of AI (Thinks Out Loud Episode 422)The world is changing quickly. Artificial intelligence and Big Tech and changing customer behaviors are advancing rapidly. It can feel like they’re running us down like a hungry bear and… The post AI is the Bear: Learning to Be a Better Marketer in the Age of AI (Thinks Out Loud Episode 422) appeared first on Tim Peter & Associates.
2024-05-2323 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyThe Best AI is Now Free For Everyone: Revisiting Will Your Customers Use AI? (Thinks Out Loud)AI might be in the “trough of disillusionment” among some people but it’s far from dead. Not only have Google and OpenAI made amazing advancements to their tools in recent… The post The Best AI is Now Free For Everyone: Revisiting Will Your Customers Use AI? (Thinks Out Loud) appeared first on Tim Peter & Associates.
2024-05-1628 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyTaking the Long View: Big Tech’s Earnings and the State of Digital Q2 2024 (Thinks Out Loud Episode 421)Just as we do every quarter, it’s time to review Big Tech’s earnings. We do this because you’ll always learn something about the state of digital from what Amazon, Google,… The post Taking the Long View: Big Tech’s Earnings and the State of Digital Q2 2024 (Thinks Out Loud Episode 421) appeared first on Tim Peter & Associates.
2024-05-0821 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyAI, Email, and Marketing in the Future: Revisiting the Thinks Out Loud Interview with Scott Cohen from InboxArmyDespite a long-standing history in marketing, Scott Cohen of InboxArmy lives in the future. He knows why email marketing is so important in a marketing landscape increasingly affected by artificial… The post AI, Email, and Marketing in the Future: Revisiting the Thinks Out Loud Interview with Scott Cohen from InboxArmy appeared first on Tim Peter & Associates.
2024-05-0244 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRevisiting Picks, Shovels, and the AI Gold Rush (Thinks Out Loud)With all the changes that artificial intelligence is bringing to the marketplace, it can feel awfully tough to keep up. As marketers and strategists, though, we need to look beyond… The post Revisiting Picks, Shovels, and the AI Gold Rush (Thinks Out Loud) appeared first on Tim Peter & Associates.
2024-04-2529 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyLessons Learned: The TPA Anniversary Show (Thinks Out Loud Episode 420)If you’re like most people, you might think of anniversaries as a time for looking back. Not me. Usually, I prefer to look ahead. But, this year, I’m making an… The post Lessons Learned: The TPA Anniversary Show (Thinks Out Loud Episode 420) appeared first on Tim Peter & Associates.
2024-04-1719 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyWill AI Make Marketers Dumber? (Thinks Out Loud Episode 419)AI has the potential to make our teams faster and more effective. But will this power also make marketers dumber? Will it hurt their ability to learn and to grow?… The post Will AI Make Marketers Dumber? (Thinks Out Loud Episode 419) appeared first on Tim Peter & Associates.
2024-04-1018 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyWill Your Customers Use AI? (Thinks Out Loud Episode 418)AI might be entering the “trough of disillusionment,” but that doesn’t mean it’s dead. Far from it. In fact, an increasing number of customers are using AI every single day.… The post Will Your Customers Use AI? (Thinks Out Loud Episode 418) appeared first on Tim Peter & Associates.
2024-04-0321 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyWhy You Need to Ignore the Coming AI Backlash (Thinks Out Loud Episode 417)I’m calling it: We’ve reached “peak AI.” There’s too much hype. With over $50B in venture capital investment in 2023 and literally thousands of “AI focused companies” in marketing technology… The post Why You Need to Ignore the Coming AI Backlash (Thinks Out Loud Episode 417) appeared first on Tim Peter & Associates.
2024-03-2820 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRevisiting Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud)As noted in the past, with all the hype and hope attached to artificial intelligence, it’s worth asking, is it time for your marketing team — is it time for… The post Revisiting Is It Time for Your Marketing Team to Use AI? (Thinks Out Loud) appeared first on Tim Peter & Associates.
2024-03-2025 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRevisiting 2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud)The Information reports that Amazon and Google are quietly tamp ing down generative AI expectations, noting that it’s tough to make the case for AI benefits “because of the high… The post Revisiting 2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud) appeared first on Tim Peter & Associates.
2024-03-1323 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyCEO Howard Chang on Artificial Intelligence, the Future of Work, and Being a Better Human (Thinks Out Loud Episode 416)In our latest Thinks Out Loud interview, company founder and president Tim Peter sat down to talk with Howard Chang, CEO of The Turn Lab and CEO of Just Boardrooms. In this thoughtful and insightful discussion, Howard and Tim discussed: Artificial Intelligence and its effects on the future of work Remote work, loneliness, and the need for belonging Managing anxiety in a rapidly changing, often remote workplace Increasing productivity Improving business as a force for social good And how Howard’s personal health journey has helped him grow as a leader We think you’ll enjoy this deep...
2024-03-0639 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyCEO Howard Chang on Artificial Intelligence, the Future of Work, and Being a Better Human (Thinks Out Loud Episode 416)In our latest Thinks Out Loud interview, company founder and president Tim Peter sat down to talk with Howard Chang, CEO of The Turn Lab and CEO of Just Boardrooms. In this thoughtful and insightful discussion, Howard and Tim discussed: Artificial Intelligence and its effects on the future of work Remote work, loneliness, and the need for belonging Managing anxiety in a rapidly changing, often remote workplace Increasing productivity Improving business as a force for social good And how Howard’s personal health journey has helped him grow as a leader We think you’ll enjoy this deep...
2024-03-0639 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyCEO Howard Chang on Artificial Intelligence, the Future of Work, and Being a Better Human (Thinks Out Loud Episode 416)In our latest Thinks Out Loud interview, company founder and president Tim Peter sat down to talk with Howard Chang, CEO of The Turn Lab and CEO of Just Boardrooms.… The post CEO Howard Chang on Artificial Intelligence, the Future of Work, and Being a Better Human (Thinks Out Loud Episode 416) appeared first on Tim Peter & Associates.
2024-03-0639 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyNo One is Talking About the Most Important Lessons from Google’s Gemini Launch Kerfuffle (Thinks Out Loud Episode 415)You’ve probably heard about Google’s messy launch of its Gemini AI product. Commentators with political axes to grind across the spectrum have pounded the search giant for its mistakes, leading… The post No One is Talking About the Most Important Lessons from Google’s Gemini Launch Kerfuffle (Thinks Out Loud Episode 415) appeared first on Tim Peter & Associates.
2024-02-2826 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyPicks, Shovels, and the AI Gold Rush (Thinks Out Loud Episode 414)I’ve been relatively bearish lately on Google’s articulated vision — or lack thereof — for artificial intelligence. I’ve been much more bullish about Microsoft and Amazon and OpenAI. But here’s… The post Picks, Shovels, and the AI Gold Rush (Thinks Out Loud Episode 414) appeared first on Tim Peter & Associates.
2024-02-2128 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyCan Podcasting Help Your Business Bypass the Big Tech Gatekeepers? (Thinks Out Loud Episode 413)You’ve heard me say many times that “gatekeepers gonna gate.” That’s what they do. Woudln’t it be great if there was an easy, inexpensive way to bypass Big Tech’s gatekeepers?… The post Can Podcasting Help Your Business Bypass the Big Tech Gatekeepers? (Thinks Out Loud Episode 413) appeared first on Tim Peter & Associates.
2024-02-1438 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyGoogle Lacks Vision: Big Tech Earnings and the State of Digital Q1 2024 (Thinks Out Loud Episode 412)If we learned anything from Big Tech’s earnings this quarter, it’s that Microsoft, Meta, Amazon, and Apple have a clear vision for the future & and that Google doesn’t. Don’t… The post Google Lacks Vision: Big Tech Earnings and the State of Digital Q1 2024 (Thinks Out Loud Episode 412) appeared first on Tim Peter & Associates.
2024-02-0732 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyBig Trends: Bundling, Unbundling, and Customer Acquisition (Thinks Out Loud Episode 411)Peter Drucker said it years ago: Your job is to create a customer. But creating a customer can be hard, especially as media and creators and influencers get bought out… The post Big Trends: Bundling, Unbundling, and Customer Acquisition (Thinks Out Loud Episode 411) appeared first on Tim Peter & Associates.
2024-01-3124 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyThe Future of Email Marketing — Interview with Scott Cohen from InboxArmy (Thinks Out Loud Episode 410)Scott Cohen of InboxArmy knows email marketing inside and out. Scott started as a copywriter and focuses on driving revenues for his clients. In particular, he knows why email marketing… The post The Future of Email Marketing — Interview with Scott Cohen from InboxArmy (Thinks Out Loud Episode 410) appeared first on Tim Peter & Associates.
2024-01-2444 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital Strategy2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud Episode 409)Artificial intelligence is everywhere in marketing right now. But there’s a sharp breakdown between AI as a test or a pilot and AI that’s doing real work. We’re past the… The post 2024 Predictions: Putting AI in Marketing to Work (Thinks Out Loud Episode 409) appeared first on Tim Peter & Associates.
2024-01-1722 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyIs Google Doomed? And Other Top Digital Trends for 2024 (Thinks Out Loud Episode 408)Happy New Year, Big Thinkers! It’s time once again to look at the top digital trends that will shape the year ahead. And, two questions that we keep hearing about… The post Is Google Doomed? And Other Top Digital Trends for 2024 (Thinks Out Loud Episode 408) appeared first on Tim Peter & Associates.
2024-01-1030 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRevisiting What Trees Will You Plant? (Thinks Out Loud)Have you ever heard the quote that says, “A society grows great when old men plant trees in whose shade they shall never sit”? It’s a great way to think… The post Revisiting What Trees Will You Plant? (Thinks Out Loud) appeared first on Tim Peter & Associates.
2024-01-0218 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRevisiting Gratitude 2023 (Thinks Out Loud) As we wrap up 2023, it seems like a good idea to take a look back at everything that’s happened this year and express our appreciation for all the benefits we’ve received. I know it hasn’t been an easy year for everyone. I know that there are many things about which we can choose to be sad, confused, hurt, or angry. I also know that there are many, many, many things about which I am personally grateful. And that includes all of you. On behalf of the team here at Tim Peter & Associates, I want to say...
2023-12-2713 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRevisiting Gratitude 2023 (Thinks Out Loud) As we wrap up 2023, it seems like a good idea to take a look back at everything that’s happened this year and express our appreciation for all the benefits we’ve received. I know it hasn’t been an easy year for everyone. I know that there are many things about which we can choose to be sad, confused, hurt, or angry. I also know that there are many, many, many things about which I am personally grateful. And that includes all of you. On behalf of the team here at Tim Peter & Associates, I want to say...
2023-12-2713 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRevisiting Gratitude 2023 (Thinks Out Loud)As we wrap up 2023, it seems like a good idea to take a look back at everything that’s happened this year and express our appreciation for all the benefits… The post Revisiting Gratitude 2023 (Thinks Out Loud) appeared first on Tim Peter & Associates.
2023-12-2713 minThinks Out Loud: E-commerce and Digital Strategy
Thinks Out Loud: E-commerce and Digital StrategyRecapping 2023 Part 2 — Personal Lessons Learned (Thinks Out Loud Episode 407)Hey, Big Thinkers. It’s time to close out 2023. But before we go, it’s worth taking a look back at what I’ve learned — or at least had reinforced for… The post Recapping 2023 Part 2 — Personal Lessons Learned (Thinks Out Loud Episode 407) appeared first on Tim Peter & Associates.
2023-12-2119 minTim Peter & Associates
Tim Peter & AssociatesRethinking Search Marketing in the Age of AI (Thinks Out Loud Episode 397)Artificial intelligence is going to dramatically change customer behavior. Businesses like yours beginning to see the effects of this shift because Big Tech gatekeepers are already adapting to the way customers expect the new world to work. If your business depends on search marketing — and I bet it does, at least to some degree — then you need to rethink search marketing for the new age of artificial intelligence. What does that mean? What do you have to do? How can you make search marketing work for you in a world where consumers carry AI with them everywhere they...
2023-10-0424 minTim Peter & Associates
Tim Peter & AssociatesA Podcasting and Content Marketing Case Study (Thinks Out Loud Episode 394)The Thinks Out Loud podcast celebrates its eleventh anniversary this year. And, overall, I couldn’t be happier about that. This podcast, and podcasting more generally, have been a huge component of this company’s content marketing strategy since its inception. Which is why I think it makes sense to examine Thinks Out Loud as a podcasting and content marketing case study. Is podcasting a good idea for your business? How does a podcast fit into your content marketing strategy? Does it work? Does it generate meaningful business results? That’s what this episode of the Thinks Out Lo...
2023-09-1425 minTim Peter & Associates
Tim Peter & AssociatesRevisiting Day One — Today is a New Day (Thinks Out Loud) We’ve officially reached "the unofficial end of summer." What a great time to relax, recharge, and reset our "Day One" mindset before heading into the rest of the year. What is a "Day One" mindset? And why does it matter to your business? That’s what this "Best of the Thinks Out Loud Podcast" episode is all about. Day One is borrowed from Amazon and focuses on building your company as though it is your very first day of operations, every day. The brilliance of this approach is that you’re always allowed to think...
2023-08-3120 min