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Showing episodes and shows of
Tim Roedel
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The FODcast
Search Everywhere: How Brands Market to Humans and Agents at the Same Time with Megan Conahan
What happens when customers discover your brand in one place, research it somewhere else and then buy somewhere completely different?On the latest episode of The FODcast, Tim sits down with Megan Conahan, EVP at Direct Agents, to explore just how fragmented the commerce journey has become.Having spent more than 20 years in digital marketing, Megan has seen ecommerce evolve considerably. Today, customers might discover through social, research through AI or Reddit, compare across different platforms and ultimately choose...
2026-10-21
55 min
The FODcast
Why Ecommerce Teams Need to Prepare for AI Shopping Now with Alex Melen, SmartSites
Are we moving from search… to conversation?On this episode of The FODcast, Tim sits down with Alex Melen, Co-Founder at SmartSites, one of the world’s largest independently owned digital marketing agencies.With more than 400 employees and over 15 years of growth behind the business, Alex has spent decades at the forefront of digital marketing and ecommerce, making this a really insightful conversation around where AI, search and digital commerce are heading next.Alex shares why he beli...
2026-10-07
47 min
The FODcast
Building Puresport: Community, Brand & Consumer Connection with Daniel Temm
“Safe, connected and capable.”On this week’s episode of The FODcast, Daniel Temm, CEO of Puresport explains the three feelings the brand wants customers to experience when they engage with the business.It’s a fascinating discussion around what modern consumer brands need to become beyond simply “selling products”.Tim and Daniel discuss:Building a brand in one of the world’s most crowded categoriesWhy community became a growth engine for PuresportThe move from startup experimentatio...
2026-09-23
1h 06
The FODcast
Is CRO Really About Conversion Rate? with Adam Pearce, Blend Commerce
Is CRO really about conversion rate, or are too many brands looking at the wrong thing?On the latest episode of The FODcast, James sits down with Adam Pearce, Co-founder of Blend Commerce, to unpack what CRO actually means in ecommerce.Adam breaks it down through three simple levers: buy now, buy more and buy again.The conversation covers:Why CRO is often misunderstoodWhy data needs to challenge opinion, not just support itThe role of customer behaviour in shaping better buying journeysWhy site search is still...
2026-09-09
56 min
The FODcast
The Balancing Act Behind Food Waste, Availability and Smarter Stores with Alex Considine Tong, Retail Insight
Food waste is not just a sustainability issue. It is an operational one too. In this latest episode of The FODcast, James sits down with Alex Considine Tong, Chief Product Officer at Retail Insight, to discuss how retailers are tackling food waste, on-shelf availability and smarter store operations. It’s an insightful chat that covers a lot of ground, including: Why food waste remains such a significant issue for grocery retailersThe balance between availability, abundance and waste reduction How better data can help retailers make more precise decisionsWhy in-store operations are now a maj...
2026-08-13
48 min
The FODcast
Why Storytelling Is Becoming a Go-To-Market Advantage with Angeley Mullins, Aetheris Ventures
Are product features enough to stand out anymore?On this week’s episode of The FODcast, Tim is joined by Angeley Mullins, Founder & CEO of Aetheris Ventures, to explore how founder-led branding, storytelling and AI are reshaping go-to-market strategy.From the rise of AI-generated content, through to changing buyer expectations and the growing demand for authenticity, this is a really interesting conversation about how businesses build trust in an increasingly noisy market.We also discuss:Why fo...
2026-07-28
48 min
The FODcast
Retail Media, In-Store Screens and the Fight for Attention - with Dean Harris, Co-op and Anders Henricson, Grassfish
There’s a fine line between smart retail media and too much noise.On this episode of The FODcast, Tim is joined by Dean Harris, from Co-op Media Network, and Anders Henricson, from Grassfish, to unpack what that balance looks like in practice.The conversation gets into the commercial opportunity behind retail media, but also the customer experience risk if retailers allow short-term revenue to override shopper needs.From in...
2026-07-14
52 min
The FODcast
Is Delivery Ecommerce’s Most Overlooked Growth Lever? with André Sikborn Erixon, Ingrid
Is delivery still being treated too much like logistics, and not enough like customer experience?On the latest episode of The FODcast, James sits down with André Sikborn Erixon, VP of Growth at Ingrid, to explore why delivery has become one of the most important and misunderstood parts of modern commerce.From checkout accuracy and customer preference, through to lockers, omnichannel fulfilment and agentic commerce, this is a really interesting conversation about how delivery now shapes trust, loyalty and r...
2026-06-23
1h 04
The FODcast
Why Product Data Is the New AI Battleground with Romain Fouache, Akeneo
Most businesses know AI is changing commerce. The bigger question is whether their product data is actually ready for it. In this episode of The FODcast, Tim speaks with Romain Fouache, CEO at Akeneo, about conversational AI, agentic commerce and why structured product information is becoming such an important topic for brands and retailers. The conversation covers: Why AI changes how products are discoveredThe growing importance of attributes and enrichment Why “good enough” product data may no longer be enoughHow marketplaces and ecommerce...
2026-06-17
1h 00
The FODcast
Shopify, Headless & The Real Cost of Ecommerce Growth - with Marina Milojkovic, Grebban
Are brands looking far enough ahead when evaluating ecommerce platforms?On the latest episode of The FODcast, James sits down with Marina Milojkovic, VP UK at Grebban, to unpack why total cost of ownership in ecommerce is often far more complex than brands initially expect.From app sprawl and operational complexity, through to team structure, ownership and long-term scalability, the conversation explores why platform decisions cannot just be evaluated on implementation cost alone.We cover a whole...
2026-05-21
53 min
The FODcast
Pricing Isn’t Broken - it’s Blind, with Meghan Stabler
Pricing in retail still isn’t where it needs to be.In this episode of The FODcast (and the launch of Season 8), we sit down with Meghan Stabler (Co-Founder and CMO at AI-driven, contextual pricing platform alentr) to explore why pricing remains one of the most complex and underdeveloped areas in digital commerce.Drawing on her experience as former SVP of Global Marketing at BigCommerce where she helped scale the business through to IPO, Meghan shares a clear and practical perspective on the gap between performance metrics and pricing st...
2026-04-27
44 min
The FODcast
B2B Commerce Isn’t Broken - It’s Complicated with Tom Williams, UNRVLD
B2B commerce complexity isn’t just technical. It’s organisational, behavioural and cultural.On this week’s episode of The FODcast, James sits down with Tom Williams, Head of Commerce at UNRVLD to unpack why B2B transformations stall…and what actually gets them moving.We cover a whole host of topics including:Complex pricing + org structures: different users, permissions and hierarchies; and why it needs uncovering earlyLegacy order channels (email, punchout, OCR and more): you often can’t “switch it off” even if it’s inefficientCustomer-first vs tech-first: most businesses start with a fea...
2026-03-11
54 min
The FODcast
Using Technology With Purpose in a Post-Hype World with Jim Tattersall and Andy Jackson
“People sleepwalk without intent.”That’s how Jim Tattersall, Founder & CTO at Rotate°, describes one of the most common causes of failed commerce transformations.In the latest episode of The FODcast, Jim and Andy Jackson (Rotate’s Chief Creative Officer) unpack why brands often reach for tools, platforms and architectures before they’ve properly defined the problem they’re trying to solve.They discuss:How hype cycles push teams into reactive decisionsWhy over-reliance on third-party tools creeps in unnoticedThe risk of building t...
2026-02-25
57 min
The FODcast
Why E-Commerce Won’t Win on Best Practices Alone with Rob Hoekman
“We’re kind of drowning in a sea of sameness.”That’s how Rob Hoekman, Senior Director of Experience Consulting at Empathy Lab by EPAM describes the state of ecommerce today.On this week’s episode of The FODcast, our CEO Tim and Rob unpack how decades of optimisation and best practice have led to convergence - in platforms, patterns and experiences - and why differentiation is getting harder, not easier.They explore:How ecommerce capability has become commoditisedWhy replatforming now delive...
2026-02-05
54 min
The FODcast
Outcomes Over Architecture: Why Simplicity Wins in Commerce with Serge El Hachem
“It’s not the licence cost that kills you; it’s the invisible overhead.”That’s how Serge El Hachem, Director of Solutions Engineering at Lazer Technologies, describes what’s really slowing enterprise commerce down.On this week’s episode of The FODcast, host James and Serge unpack how global retailers are simplifying their stacks, cutting total cost of ownership, and finding real speed on Shopify.We also cover:The invisible overhead - multiple vendors, fragile integrations, endless QA and DevOps cycles...
2026-01-21
50 min
The FODcast
Your Cart Is Fine; Your Duties Are Not: Why US Shoppers Panic At Checkout with Jamie Vaughan
Confused about what’s actually working in digital commerce right now? You’re not alone. Between US conversion chaos, rising costs, and AI hype, it’s hard to tell what moves the needle and what’s just noise.On this week’s episode of The FODcast, host Tim Roedel sits down with Jamie Vaughan, ex MD at Signifly, to cut through the chatter and get practical about what to fix first.Here’s what we cover: The “Donald effect” impacting US growth - and how to rebuild confidence through landed cost clarity and reassuranceConv...
2026-01-07
51 min
The FODcast
Compliance Is the Floor; Inclusion Is the Strategy with Hilary Stephenson
"Accessibility isn’t a niche feature set; it’s the operating system of a fair and profitable digital world."On this week’s episode of The FODcast, James sits down with Hilary Stephenson, Managing Director at Nexer Digital, to unpack how inclusive design drives growth, reduces risk, and builds trust across every customer journey.In our chat, we cover a whole host of things, including:The European Accessibility Act - what’s in scope, what deadlines matter, and why compliance is only the floor, not the ceilingThe biggest friction points in retail journeys...
2025-12-10
57 min
The FODcast
When AI Takes the Busywork: How Teams May Evolve in the Age of Agents with Rob Goodwin
AI is not just changing tools, it is changing teams, skills and how customers find you online.In this week’s episode of The FODcast, host James Hodges sits down with Rob Goodwin, Chief Data Officer at MSQ Partners, to talk about what is moving fast, what is hype, and what leaders should fix now.We cover: AI agents for triage, code generation and repetitive analytics, and what that means for junior and mid-level rolesThe rise of AI Ops...
2025-11-27
48 min
The FODcast
From Buzzwords To Bottom Line: Unified Commerce, AI, And The Real Costs Of Replatforming with Kim Samuelsen and Max Rolon
We’ve got an extra special episode of The FODcast dropping this week - not only do we have both Tim Roedel AND James Hodges side by side in the interviewer’s seat once again, but we’re also joined by two guests from global commerce agency Domaine, Kim Samuelsen and Max Rolon. In this four-way chat, we discuss how Shopify’s native capabilities now handle serious complexity across EMEA without the overh...
2025-11-13
1h 05
The FODcast
Nerds Who Talk: The Tech Behind Big Brand Migrations with Bob Rockland
What makes a 20-year veteran development team bet everything on Shopify?According to Bob Rockland, Co-Founder of Code (now part of Domaine), the answer lies in both economics and technology. In the latest episode of The FODcast, Bob takes us inside Code’s journey to becoming the world’s largest dedicated Shopify partner - and why no client they’ve migrated in the last seven years has ever gone back.We cover:The Total Cost of Ownership (TCO) myths...
2025-10-29
37 min
The FODcast
Prompts, Products, and Profits: The AI Revolution Nobody Saw Coming with Sander Berlinski
What’s really driving the AI revolution in digital commerce? According to Sander Berlinski, Director of Innovation at valantic, the answer isn’t chasing futuristic hype, but focusing on what’s working right now.In this FODcast episode, Sander breaks down how AI is already transforming retail, from automating compliance checks to reshaping creative roles; and why data foundations, not shiny tools, should be every retailer’s first priority. We explore how his team built an EU Accessibility Act checker that plugs straight into e-commerce systems...
2025-10-15
51 min
The FODcast
Marketplaces, TikTok, and Dad Dancing: Why Not Every Brand Should Follow the Crowd with Rhea Fox
What’s really shaping the future of digital commerce? According to Rhea Fox, Marketing Director of Gift Experiences at Moonpig Group, the biggest shift isn’t just technology - it’s how distribution and marketplaces are rewriting the rules of retail.In this FODcast episode, Rhea draws on senior roles at eBay, Ted Baker, and Monsoon Accessorize to explore how brands are adapting to an increasingly fragmented ecosystem. From the rise of retailers like Next and John Lewis as marketplace hubs, to the blu...
2025-10-01
52 min
The FODcast
The 'Fan Club' Effect: Rethinking Retail Loyalty with Erica Sandelin Ekelund
What makes a customer truly loyal? According to Voyado CEO Erica Sandelin Ekelund, it’s not just points or discounts – it’s about building genuine connections that turn shoppers into passionate brand advocates. Or, as she calls them, your fan club.In the latest episode of The FODcast, Erica reveals why the most successful retailers double down on their fan club, crafting tailored, high-impact loyalty strategies instead of relying on one-size-fits-all schemes.We also cover:Why loyalty...
2025-09-17
51 min
The FODcast
The Hidden Challenge of Retail: What Happens Between Clicks and Bricks with Elliot Winskill
What really drives the future of retail? According to PMC’s Technology & Solutions Director Elliot Winskill, it’s not about choosing between online and in-store, it’s about mastering the space in between. In the latest episode of The FODcast, Elliot unpacks how 12 years in retail technology have given him a front-row seat to the industry’s scars, shifts, and breakthroughs - from the flawed “e-commerce versus high street” debate to the rise of unified commerce as a mindset, not just a tech solution. We also cover:
2025-09-03
45 min
The FODcast
When AGI Lands, Your Business Model Might Vanish with Daniel Hinderink
AI, trade wars, and data sovereignty are reshaping European tech strategies - and businesses can no longer rely on yesterday’s playbook.In this episode of The FODcast, we’re joined by Daniel Hinderink, Director of Strategy and Growth at TechDivision, to unpack the deep structural shifts happening across the digital landscape.We cover:Why data sovereignty is now a board-level concern in pharma, manufacturing, and financial servicesWhat Switzerland can teach us about protecting intellectual property in cloud-first environmentsHow AI is disrupting the traditional software licensing model - fastWhy practical AI tools ofte...
2025-08-08
1h 09
The FODcast
Beyond the Hype: Shopify’s Real Role in Enterprise Retail with Teemu Tolonen
In the latest episode of The FODcast, we were delighted to be joined by Teemu Tolonen, CCO at Woolman, to unpack one of the biggest shifts in digital commerce: how Shopify has quietly become a serious contender in enterprise retail.As part of Europe’s largest Shopify Plus agency, Teemu brings first-hand insight into what’s driving this change and how retailers are rethinking their technology strategies.We cover:How Shopify’s semi-composable architecture delivers flexibility without complexityWhy major retailers are se...
2025-07-16
45 min
The FODcast
ROI or Bust: Commerce in a Cost-Conscious World with Tal Ofer
Is Replatforming Dead? Why Retailers Are Taking a More Targeted Approach to Tech InvestmentIn the latest episode of The FODcast, we’re joined by Tal Ofer, Senior Partnerships Director at Cloudinary and Co-Founder of the MACH Alliance Community Council, to unpack the reality of tech decision-making in retail right now.With over 15 years shaping global eCommerce strategies, Tal brings a straight-talking perspective on where retailers are really investing - and where the hype doesn’t match the reality.We get into:Why large-scale replatforming is on pause for many bran...
2025-07-01
48 min
The FODcast
Physical Retail's Vital Pulse: Why In-Store Experiences Still Matter with James O'Hare
The death of the high street? Not quite.In this episode of The FODcast, we’re joined by James O’Hare - Area VP UK at Sitoo – to explore why physical retail isn’t dying, it’s evolving.From in-store gyms and juice bars to immersive tent villages, retailers creating memorable, experience-led spaces are thriving. And behind it all? A shift from disconnected systems to unified commerce, where real-time data powers seamless, personalised shopping.We cover a LOT in this episode, including:Why in-person shopping still accounts for 75–80% of retail salesThe adm...
2025-06-20
1h 01
The FODcast
Navigating AI in B2B Commerce with Aidan McGaughey
Legacy Systems Meet AI: Can B2B Can Bridge the Gap?The B2B sector is standing at a crossroads. On one side: faxes, spreadsheets, and legacy systems. On the other: AI-powered smart agents and instant order processing. In this episode of The FODcast, Aidan McGaughey – EMEA Country Manager at OroCommerce shares how B2B businesses can navigate this tension, and unlock meaningful value from AI without falling for the hype. We dig into:How AI is already delivering value in B2B – from OCR-powered order processing to smart...
2025-06-04
52 min
The FODcast
Crafting Community in a Digital Age: Vivo Barefoot's Approach to Modern Commerce with Steve Irwin
"If you touch it, you can trust it."In this episode of The FODcast, we’re joined by Steven Irwin – Chief Commercial & Technology Officer at Vivobarefoot - to explore how today’s most progressive D2C brands are blending technology, purpose, and people to drive long-term growth. With leadership experience at ASICS, Hunter Boots, Wolverine Worldwide, and more, Steve brings a unique, cross-functional perspective on what it takes to build authentic, resilient brands in an increasingly complex digital world. In this...
2025-05-21
59 min
The FODcast
Beyond Buzzwords: Why eCommerce Success Isn't About Your Platform Choice with Matt Parkinson
In this episode of The FODcast, Matt Parkinson - Founder of GENE Commerce and co-founder of Shopthru and BlueFinch - cuts through the hype to share a candid, insider’s view of the Adobe Commerce (formerly Magento) ecosystem.While some in the industry claim Magento’s time has passed, Matt sets the record straight. With an estimated 8–12% market share among top-tier retailers, Adobe Commerce continues to serve businesses that need deep flexibility and control.With two decades in e-commerce tech, Matt shares...
2025-05-07
1h 00
The FODcast
Platforming the Future: B2B's Digital Commerce Revolution with Jochen Binder
The e-commerce platform market is evolving - and fast. Gone are the days of two-year projects and monolithic systems. Today’s businesses demand flexibility, speed, and the right balance between out-of-the-box functionality and best-of-breed integrations.In this episode of The FODcast, Jochen Binder, Head of Backend and Data Solutions at diva-e, takes us inside the latest trends shaping the future of digital commerce.With over two decades of experience across B2B and B2C digital transformation, Jochen shares why some platforms are thriving while others are losing relevance - and why even MAC...
2025-04-30
47 min
The FODcast
The Fatal Flaw: Why Tech-Led Projects Fail with Simon Hamblin
We’re excited to announce the launch of Season 7 of The FODcast! This season brings you fresh insights from top industry leaders, innovators, and experts. As always, we’re exploring the latest trends, strategies, and challenges in the digital commerce space.Our global audience continues to grow, with listeners tuning in from across the UK, the United States, Germany, Brazil, and even places as far afield as Japan and Australia. Whether you're in retail, tech, or any industry at the intersection of digital transformation, this latest season will have something for you.New...
2025-04-23
52 min
The FODcast
The Digital Transformation Episode That Broke Our Records – with Wendy Isaacs
Before Season 7 lands... we're taking one last dive into the FODcast archives.For our final re-run, we’re revisiting a conversation that happens to be our most viewed episode of all time on our YouTube channel.Originally recorded and published in November 2024, this episode with Wendy Isaacs, Executive Director of Commerce and Experience Delivery at Valtech, still hits all the right notes for anyone navigating transformation in 2025.Wendy’s journey - from the early days of CompuServe to leading cutting-edge digital strategy - offers powerful insights into chan...
2025-04-10
59 min
The FODcast
RE-RUN: Fractional Leadership: Luxury or Necessity in Today's Digital Transformation?
As we continue our brief pause before the launch of Season 7, we're rewinding ever so slightly to bring you our most downloaded episode of all time! This episode, recorded in September of last year, explores the fascinating rise of fractional hiring in digital commerce with guest Adrian Wakefield, co-founder of Digital Wow Group, who has over 35 years of experience in technology and digital transformations.Adrian provides compelling insights into why businesses - especially in the mid-market - are increasingly turning to fractional C-level executives. Unlike traditional contracting, fractional leadership offers specialised expertise at...
2025-04-02
33 min
The FODcast
RE-RUN: Are You Ready for Composable? Hard Lessons from the Frontlines
For our latest dig into the FODcast archives whilst we gear up for Season 7, we’re revisiting some of our most popular episodes and a topic of conversation that is still as relevant now as it was back in November 2023 when it was recorded.This re-run episode features a candid conversation with David Hardiman, former Head of Software Development at Wiggle, about his experience leading a major retailer through a two-and-a-half-year transformation from a 20-year-old legacy system to a modern composable architecture.This episode sheds light on the complexities of composable commerce that of...
2025-03-27
38 min
The FODcast
RE-RUN: The Future of MACH and Digital Commerce
As we continue our look back at some of our most popular episodes, we’re revisiting another must-listen discussion - this time with two industry heavyweights: Sonja Keerl, co-founder of the MACH Alliance, and Jim Herbert, CEO of Patchworks.Recorded in November last year, this episode explored a pivotal moment for MACH technology as businesses demanded more flexibility, speed, and scalability from their digital commerce solutions. Fast forward to today, and those conversations are more relevant than ever - especially as AI reshapes co...
2025-03-19
1h 08
The FODcast
RE-RUN: The Future of Composable Commerce with SCAYLE
As we take a short pause to gear up for Season 7, we’re revisiting some of our most popular episodes from the archives. Today's rewind episode was recorded nearly 12 months ago, yet this conversation with Craig Smith and Rico Adler from SCAYLE remains as relevant as ever.In our chat, Craig and Rico explored the evolving expectations of digital consumers, the growing complexity of modern commerce, and the key challenges brands face when adopting a composable approach. They also shared real-world insights on wh...
2025-03-12
48 min
The FODcast
The Future of E-Commerce: Gen Z, AI, and the Rise of Unified Retail with James Brooke
The latest episode of The FODcast is here, and this time we’re joined by James Brooke, CEO of MAPP Digital, and a true industry veteran with over 31 years of experience in digital commerce. Having witnessed the sector’s transformation first-hand, James shares his insights into where digital commerce is headed next, what businesses must do to stay ahead, plus a deeper dive into:Gen Z who are rewriting the rules of online shopping, meaning traditional strategies no longer cut it. Social medi...
2025-03-05
52 min
The FODcast
Unpacking DE&I: Impact on Digital Commerce Today with Jasmin Guthmann
The Power of DE&I in Digital Commerce: A Conversation You Can’t Miss 🎧In the latest episode of The FODcast, we sit down with Jasmin Guthmann, Vice President of the MACH Alliance, to explore the vital role of diversity, equity, and inclusion (DE&I) in shaping the future of digital commerce. As businesses navigate rapid transformation, Jasmin highlights why DE&I is more than a buzzword—it’s a strategic advantage.From the impact of unconscious bias in hiring to the worrying rollback of diversity initiatives, Jasmin shares candid insights into the curren...
2025-02-26
56 min
The FODcast
Pioneering New Paths in Digital B2B with David Williams
The Future of B2B Digital Commerce: A Must-Listen Conversation 🎧In the latest episode of The FODcast, we sit down with David Williams, Digital Director with over 20 years of experience in both B2B and B2C, to discuss the seismic shifts taking place in B2B digital commerce. From the rise of digital natives leading businesses to the demand for seamless online solutions, David shares his insights into how AI and other technologies are driving change and making these solutions more accessible and cost-effective than ever before.💡 Key Takeawa...
2025-02-19
44 min
The FODcast
Breaking the Cycle of Business Transformation Failures with Phill Gillespie
Why Do So Many Business Transformations Fail? In this episode of The FODcast, we’re joined by Phill Gillespie, currently Client Engagement Principal at Mindera, to explore why digital transformations often fall short—and what businesses can do differently. From misunderstood MVPs to the psychological barriers that hold teams back, we uncover the real challenges behind lasting change. 💡 Key takeaways:Why transformation isn’t a one-time fix—and how to get it right The role of communication...
2025-02-05
58 min
The FODcast
Revolutionising B2B E-Commerce: Insights and Strategies with Vendure’s David Höck
In this episode of The FODcast, we delve into the transformative world of B2B digital commerce with David Höck, co-founder of Vendure. From his beginnings in mechatronics engineering to reshaping the digital commerce landscape, David’s journey offers invaluable insights for businesses navigating the complexities of B2B. Vendure’s open-source, headless platform is a game-changer for companies managing multi-region and multi-language operations. By addressing the limitations of traditional solutions, it empowers global brands like IBM and QVC, as well as small...
2025-01-29
51 min
The FODcast
Turning Intuition into Growth: Martijn Wijsmuller on Navigating E-Commerce Success
What if you could transform your career from corporate to entrepreneurial success? Martijn Wijsmuller did just that, leaving his role in Communications at Heineken, to co-found Shopify agency, Ask Phill. In this episode of The FODcast, Martijn shares his inspiring entrepreneurial journey—from cutting his teeth in his uncle’s fashion business in Australia to finding business inspiration in China’s vibrant markets. Martijn reveals how his sharp focus on Shopify for niche industries powered the growth of Ask Phill across Europe and the US...
2025-01-21
52 min
The FODcast
Building Customer Loyalty in the Digital Age: Insights from Fiona Stevens
Can simple loyalty strategies really make a difference in today’s competitive landscape? In the latest episode of our podcast series, The FODcast, we’re joined by Fiona Stevens, Director of Marketing at LoyaltyLion, to explore the power of loyalty programs in digital commerce. Fiona shares how focusing on customer loyalty early on can set brands apart, even without the resources of giants like Amazon. We dive into actionable insights that can help transform how your customers interact with your brand and d...
2025-01-14
51 min
The FODcast
The Art of Haggling Meets AI: Rosie Bailey on Transforming Digital Commerce
What better way to start the new year than by exploring the trends shaping the future of e-commerce? In our first podcast episode of 2025, we’re joined by Rosie Bailey, Co-Founder and CEO of Nibble, to discuss how AI and innovative strategies are transforming the digital commerce landscape. Rosie shares how Nibble’s negotiation platform is revolutionising online shopping by reintroducing the art of haggling, creating personalised and engaging customer experiences that foster loyalty and deliver tangible financial benefits. 💡 What’s in this episode?The...
2025-01-07
46 min
The FODcast
Elevating Customer Journeys in Digital Commerce with Alessandro Desantis
In our latest FODcast episode, we sit down with Alessandro Desantis, Partner and Chief Strategist at Nebulab, to explore how brands can transform their digital commerce strategies by enhancing customer experience, activating data effectively, and embracing cutting-edge innovations like AI and Digital Product Passports. 💡 Key Takeaways from This Episode: Customer Experience as a Competitive Advantage: Why CX isn’t just about the purchase. From post-purchase support to reverse logistics, learn how aligning customer satisfaction with business goals can drive loyalty and performance. Unlocking the Power of Data: We talk abou...
2024-12-10
50 min
The FODcast
Revolutionising E-Commerce: The Role of AI and Personalisation with Roxy Couse
What’s driving the next wave of e-commerce innovation? In our latest podcast episode, we sit down with Roxy Couse, Bloomreach’s new Director of Community and Content Marketing, to explore how AI and personalisation are redefining the customer experience. From seamless shopping journeys to innovative strategies like returnless returns, Roxy shares the tools and techniques brands are using to stay ahead in a competitive digital landscape. 💡 What’s in this episode? Insights into the role of AI in creating tailored customer experiences that build loyaltyStrategies for overcoming omni-channel challenges and unifying...
2024-12-03
43 min
The FODcast
Tech Strategies Redefining the Travel Industry: Mike Jones on Transforming loveholidays and Ushering in Innovation
Ever wondered how failure can fuel success?In our latest podcast episode, we’re joined by Mike Jones, CTO of loveholidays, who takes us on a captivating journey from experiencing nine startup failures in one year to leading two major companies to astounding success. Mike shares how these setbacks became the foundation for resilience, innovation, and growth, helping loveholidays become a tech powerhouse in the travel industry.💡 What’s inside this episode?The tech-driven transformation of loveholidays, including the shift from mon...
2024-11-26
1h 01
The FODcast
At the MACH Crossroads: Evolving Expectations in Digital Commerce | Sonja Keerl & Jim Herbert
In our latest FODcast episode, CEO Tim Roedel hosts our first head-to-head with two industry heavyweights: Sonja Keerl, co-founder of the MACH Alliance Jim Herbert, CEO of Patchworks. Together, they tackle a critical question: What does the future of digital commerce look like as we approach 2025, especially with MACH at a key inflection point? This jam-packed episode focuses on the growing ambition of buyers and the pressing need for vendors to ad...
2024-11-19
1h 08
The FODcast
Mastering Digital Transformation: Insights on Change Management with Abbie Ross and Kathryn Roberts
Ever wondered why so many digital transformations fail even with the latest tech? Tune in to the latest FODcast episode, where Abbie Ross and Kathryn Roberts from Lean Tree reveal the often-overlooked factor in success: the people behind the transformation. In this insightful chat, Abbie and Kathryn share why aligning project teams and end-users is crucial from day one and how clear, consistent communication can prevent the costly missteps that derail projects. They discuss practical strategies to help leaders turn digital initiatives into collaborative efforts that empower teams and maximise tech investments. 💡 Re...
2024-11-13
42 min
The FODcast
Mastering Digital Transformation For Successful Business Change | S6, Ep 7 with Wendy Isaacs
Looking to lead a successful digital transformation in today’s fast-paced world? In this episode of our podcast, we sit down with Wendy Isaacs, Executive Director of Commerce and Experience Delivery at Valtech. Wendy's journey—from the early days of CompuServe to steering modern digital strategies—provides invaluable lessons for navigating change in the digital age.Wendy shares her insights on achieving transformation by balancing people, culture, and strategic planning. She also breaks down the difference between incremental and revolutionary change, showing how both require alignme...
2024-11-06
59 min
The FODcast
Unlocking Customer Loyalty: Strategies for Boosting Retention and Profitability | S6, Ep6 - Sam Panzer
Discover how to maximise customer loyalty and boost profitability with expert insights from Sam Panzer, Director of Industry Strategy at Talon.One. In the latest episode of The FODcast, Sam shares his career journey from retail marketing to industry strategy, offering actionable advice on how brands can leverage loyalty programmes, gamification, and personalised offers to transform customer retention. Sam explains how even modest loyalty rewards can significantly enhance retention without eroding profits, unlike traditional discounts. With convenience-driven competitors like...
2024-10-23
51 min
The FODcast
The Role of Fractional CTOs and CIOs in Modern Commerce | FODcast Bonus Episode with Simon Lascelles
Unlock the secrets of successful digital transformation and discover how fractional technology leadership is reshaping mid-market businesses. Join Simon Lascelles, Managing Partner of Business Technology Leaders, for an insightful conversation on the growing popularity of fractional CTO/CIO roles. In our latest chat for The FODcast, Simon helps to unpack the market forces driving this trend—from skilled labour shortages to the cost-saving benefits of moving away from full-time hires.We delve into the key considerations for deciding between fractional and full-time technology leadership and learn how this model could propel digi...
2024-10-14
29 min
The FODcast
Can Omni-Channel Strategies and AI Integration Transform Customer Engagement in Retail? | S6, Ep5 - Simon Suarez
What are the secrets to revolutionising digital commerce in today’s fast-paced retail landscape?In Episode 5 of the current season of the FODcast, we welcome Simon Suarez, Director of Enterprise Architecture at AbsoluteLabs, who shares his extensive insights into omni-channel strategies and customer engagement.With decades of experience spanning luxury retail brands including Gucci, Stella McCartney, and Sweaty Betty, Simon discusses how brands have shifted from isolated operations to a customer-focused approach. He reveals how the pandemic helped to transform physical stores into omni-fulfillment centres and highlights the impressive success of brands such as...
2024-10-02
54 min
The FODcast
Redefining Executive Roles for Agility and Growth | FODcast Bonus Episode with Michael Barker
In our latest BONUS FODcast short, we’re joined by Michael Barker, a leader in fractional executive hiring, to explore why mid-market companies are moving towards fractional roles over full-time hires for C-level expertise.Michael shares how companies are increasingly tapping into specialised talent for agility and flexibility in the fast-paced digital landscape as we dive into the impact of tech advancements on leadership, the importance of collaborative communication, and how Conway’s Law and Stephen Covey’s principles continue to shape effective system...
2024-09-26
36 min
The FODcast
Modernising Clarks for Tomorrow's Retail Landscape | S6, Ep4 - Meriel Neighbour
What are the future-proof strategies every retailer needs to adopt? For Episode 4 of the current season of the FODcast, we were joined by multi-award-winning digital commerce leader, Meriel Neighbour, Head of Global Digital Product Delivery and Transformation at Clarks who shared with us the transformational journey of the iconic footwear brand. With extensive experience from her tenure at Ted Baker, the Post Office, Selfridges, and Matches Fashion, Meriel discusses the critical need for Clarks to modernise its technology landscape. Discover how the adoption of composable commerce and head...
2024-09-11
47 min
The FODcast
The Increasing Rise of Fractional Hiring | FODcast Bonus Episode with Adrian Wakefield
In the second of our FODcast ‘shorts’ with CEO, Tim Roedel, we’re excited to bring you another great discussion on the rising trend of fractional hiring with Adrian Wakefield, Co-Founder of The Digital WoW Group.With over 35 years of experience in delivering technology and digital transformations, Adrian's journey spans from manufacturing and operations to tech leadership, including his role as CIO of a global tech organisation. Now at the forefront of fractional consulting, Adrian helps businesses leverage high-level expertise on a part-time basis...
2024-09-03
33 min
The FODcast
The Digital Future of Fitness at PureGym | S6, Ep3 - Lee Pentecost
Ever wondered how a gym chain can expand from one country to multiple regions using the power of technology? Join us as we sit down for Episode 3 of Season 6 with Lee Pentecost, experienced Tech Leader and currently Group Head of Architecture at PureGym. You’ll hear about Lee’s own career path, from crafting websites in the late '90s to his current role in driving PureGym’s growth and digital transformation. Plus we touch upon the business’ mobile app and how it’s revolutionising member engagement with functionalities like class bookings and gym access, and imagine an ambitiou...
2024-08-21
38 min
The FODcast
Is Fractional Hiring the Key to Composable Success? | FODcast Bonus Episode with Gareth Nutt
In the first of our FODcast ‘shorts’ with CEO, Tim Roedel, we’re excited to bring you a great discussion on the rising trend of fractional hiring with highly experienced Digital Leader, and Fractional CTO, Gareth Nutt.In our chat with Gareth, we explore the rise of fractional executive leadership in digital transformation projects, and in particular, how mid-market companies are leveraging fractional CTOs, COOs, and CFOs to affordably access top-tier expertise. We discuss the shift from monolithic to composable architectures, highlighting the challenges and benefits for businesses - and t...
2024-08-13
26 min
The FODcast
Digital Transformations: Why It Always Comes Back To 'The Why' | S6, Ep2 - Stuart Barker
Episode 2 of Season 6 is here – and features an insightful conversation on all things ‘digital transformation’ with well-known Digital Leader, Stuart Barker - Technology Enablement & Advisory Practice Lead at International business and technology consultancy, Slalom. With over 25 years of experience in both retail and consulting roles, there are few people with better experience to share their unique perspectives on how industries can successfully navigate their digital journeys. In our chat, Stuart sheds light on how customer expectations have changed, and the importance of considering employee experiences in multi...
2024-07-31
48 min
The FODcast
The Good, the Bad, and the Ugly of Building a Business within E-Commerce | S6, Ep1 - Nathan Lomax
Welcome to Season 6 of The FODcast by Simply Commerce.This season, we're diving deep into three pivotal areas shaping the future of digital commerce: navigating digital transformation, building a successful eCommerce business, and the innovations driving the sector forward. In our first episode, we chat with Nathan Lomax, co-founder of Quickfire Digital, European Digital Agency of the Year (2022) – and probably one of the most driven individuals we’ve had the pleasure of speaking to.Certainly a household and well-respected name in the wider world of all things Shopi...
2024-07-10
51 min
The FODcast
The FODcast Season 5 | Episode 9 - Season Wrap Up
In this final episode of Season 5, our host and Director of Client Engagement, James Hodges looks back on the conversations we've had with our guests from across the sector on the continued topic of Composable.This short wrap-up looks at some of the key insights shared with our guests; the challenges faced with real-world examples, mistakes and learnings along the way, and invaluable top tips for those beginning the move to a Composable architecture themselves - as well as a look towards the future.A huge thanks to all who have tuned in, downloaded, and...
2024-06-19
09 min
The FODcast
The FODcast Season 5 | Episode 8 with Kelly Goetsch
We are excited to present the finale of Season 5 of our podcast -and our first repeat guest as we welcome back Kelly Goetsch, Chief Strategy Officer at commercetools.With nearly 8 years at commercetools, Kelly transitioned from Chief Product Officer a couple of years ago to his current strategic role – the first of its kind for the cloud-based headless commerce platform.With an illustrious career including pivotal roles at ATG and Oracle, where he spearheaded groundbreaking initiatives, including Walmart's global tech implementation, Kelly is undoubtedly a well-known visionary and thought leader within the sector.As...
2024-05-29
55 min
The FODcast
The FODcast Season 5 | Episode 7 with Mikko Mantila
Welcome to Episode 7 of The FOD: The Future Of All Things Digital - the podcast designed to bring you the latest hot topics and trending discussions across the wider world of eCommerce.In this penultimate episode of Season 5, we were delighted to welcome seasoned digital leader, Mikko Mantila , Co-Founder and CEO of IONA - an award-winning agency who specialises in next-generation eCommerce.Founded in 2019, IONA has gone on to experience rapid growth, with studios now in Helsinki, London, and Davao City in The Philippines. And, with a client base that continues to expand across t...
2024-04-18
47 min
The FODcast
The FODcast Season 5 | Episode 6 with Rex Bigger
Seasoned professional Rex Bigger joined the composable conversation for this episode - the sixth of Season 5. With over 25 years working in the tech and IT sector following a first-class degree in Astrophysics from UCL, Rex has a vast amount of experience with a varied career that has seen him work as a Senior Java Developer for the likes of MTV and Disney, before moving into Consultancy roles with Philips and e2x Limited where he led projects for high-profile clients including LEGO and Ikea. Rex then co-founded specialist headless commerce consultancy, Cabiri in 2017 where he i...
2024-04-16
42 min
The FODcast
The FODcast Season 5 | Episode 5 with Craig Smith & Rico Adler
Welcome to Episode 5, Season 5 of The FOD: The Future Of All Things Digital - the podcast designed to bring to you the latest hot topics and trending discussions across the wider world of eCommerce.Something a bit different for Episode 5 as we welcome TWO guests to join the conversation about Composable – digital and eCommerce experts Craig Smith and Rico Adler from one of the fastest-growing global eCommerce platforms, SCAYLE. SCAYLE, a B2C specialist, is certainly making headlines – notably as a named ‘niche player’ in Gartner’s Magic Quadrant™ for Digital Commerce last y...
2024-03-26
48 min
The FODcast
The FODcast Season 5 | Episode 4 with Gert van Vliet
Welcome to Episode 4, Season 5 of The FOD: The Future Of All Things Digital - the podcast designed to bring to you the latest hot topics and trending discussions across the wider world of eCommerce.In this fourth episode we were delighted to welcome digital expert, Gert van Vliet to the ongoing Composable conversation.Gert has many decades of experience working in and around the digital commerce space; initially as a functional designer and developer, before moving into consultancy across sales, marketing, accountancy and IT functions for a range of businesses and agencies.
2024-02-15
55 min
The FODcast
The FODcast Season 5 | Episode 3 with Dom Selvon
Welcome to Episode 3, Season 5 of The FOD: The Future Of All Things Digital - the podcast designed to bring to you the latest hot topics and trending discussions across the wider world of eCommerce.In this third episode we welcome seasoned technology leader, Dom Selvon, to the ongoing discussion on all things Composable. Dom has many decades of experience within the sector, working initially within management consultancy services and technology delivery, and then as a solutions architect and CTO for systems integrators. Currently the Global Chief Technology Officer of Apply Digital – a le...
2024-01-20
55 min
The FODcast
The FODcast Season 5 | Episode 2 with Tomas A Krag
Welcome to Episode 2, Season 5 of The FOD: The Future Of All Things Digital - the podcast designed to bring to you the latest hot topics and trending discussions across the wider world of eCommerce.For the second episode of the season, we were delighted to welcome experienced digital leader, Tomas A. Krag to join the discussion on all things Composable.Currently Chief Technology Officer at full-service agency NoA Ignite, a full-service agency based in Denmark, Tomas has also held senior positions client-side, with CTO roles at home retailer and manufacturer Hilding Anders and...
2023-12-27
55 min
The FODcast
The FODcast Season 5 | Episode 1 with Michiel Tielemans
We are BACK with a new season of the Simply Commerce podcast, the show that brings you the latest insights into the future of digital commerce.After a welcome response to Season 4, episodes in this Season continue to have a primary focus on all things Composable. And, while this isn't a new topic per se, it is undoubtedly still a popular one with many unanswered questions.Through conversations with our guests - this time agency leaders - we'll be trying to find the answers.Our first episode...
2023-12-27
40 min
The FODcast
The FODcast Season 4 | BONUS Episode 8 with Dave Hardiman
We are delighted to present to you a BONUS episode for Season 4 of our podcast; The FOD, where we chatted in depth with former Head of Software Development at Wiggle, David Hardiman. In our chat with David, we learn more about the retailer’s move to Composable which started in earnest back in 2020 – a move necessitated by an outdated e-commerce infrastructure. In this episode we hear about the challenges that the decision to go ‘Composable’ presented and why anyone embarking on that journey or indeed weighing up their options, should (in David’s words) go into it with...
2023-11-27
38 min
The FODcast
The FODcast Season 4 | Episode 7 - Season Wrap Up
In this final episode of Season 4, our host and Director of Client Engagement, James Hodges looks back on the conversations we've had with our guests from across the sector on the hot topic of Composable.This short wrap-up looks at some of the key insights shared with our guests; the challenges faced with real-world examples, mistakes and learnings along the way, and invaluable top tips for those beginning the move to a Composable architecture themselves.A huge thanks to all who have tuned in, downloaded, and watched over the last few weeks - and of...
2023-10-11
08 min
The FODcast
The FODcast Season 4 | Episode 6 with Felix Alonso - embracing the customisation capability that comes with Composable
Here is the SIXTH Episode of Season FOUR of the Simply Commerce podcast, the show that brings you the latest insights into the future of digital commerce.Our guest for the latest episode is Felix Alonso, Systems Architect at leading cycling clothing brand, Rapha.In our chat for the FOD, Felix talks to us about the move to Composable which started in earnest back in 2019. Nearly 4 years into the process, we hear about the initial challenges faced, as well as the overriding benefits that the business has seen throughout the implementation period.
2023-08-17
43 min
The FODcast
The FODcast Season 4 | Episode 5 with Alexander Ives - breaking up a self-built monolithic system
We're now FIVE episodes into Season FOUR of the Simply Commerce podcast, the show that brings you the latest insights into the future of digital commerce.Our guest for the fifth episode is Alexander Ives, Director of Enterprise Systems at leading British clothing brand, Boden.In our chat for the FOD, Alex talks to us about the digital transformation of the retailer as it moved from a mail-order catalogue business to an innovative eCommerce brand serving some 1.7 million customers worldwide. This episode gives you, the listener, a glimpse at the...
2023-08-14
44 min
The FODcast
The FODcast Season 4 | Episode 4 with Glen Leakey - driving innovation through composable adoption
We're back again with the next episode in Season FOUR of the Simply Commerce podcast, the show that brings you the latest insights into the future of digital commerce.Our guest for the fourth episode is Glen Leakey, former Digital Transformation Director at British multinational optical retail chain, Specsavers.Previous to Specsavers, Glen spent over 24 years at Dyson, working across various IT and digital roles including Group IT Director, and latterly, Digital Transformation Director - responsible for the overall transformation and technology execution as the business transformed from B2B to Direct To...
2023-07-18
31 min
The FODcast
The FODcast Season 4 | Episode 3 with David Crawford - lessons learnt from implementing composable
We're back again with the next episode in Season FOUR of the Simply Commerce podcast, the show that brings you the latest insights into the future of digital commerce.Our guest for the third episode is David Crawford, former Group CTO at Naked Wines - the innovative online wine retailer that has made a significant impact on the industry with a unique business model and route to market.David has held various pivotal roles throughout his career, working across a number of sectors and brands including Camelot and Sky where he held the...
2023-06-09
47 min
The FODcast
The FODcast Season 4 | Episode 2 with Craig McLaren - implementing a composable setup
Welcome back to Season FOUR of the Simply Commerce podcast, the show that brings you the latest insights into the future of digital commerce.The second episode features an insightful discussion with Craig McLaren - Head Of Digital at MKM Building Supplies.Craig has held various pivotal roles throughout his career, working with renowned companies and brands including Sky, Heineken, and Vodafone to enhance and drive digital transformation. In our chat for the FOD, Craig talks to us about implementation of a Composable setup at MKM - the challenges he encountered, a...
2023-05-26
36 min
The FODcast
The FODcast Season 4 | Episode 1 with Anjali Subburaj on the topic of Composable; challenges & considerations
We are back with a new season of the Simply Commerce podcast, the show that brings you the latest insights into the future of digital commerce. Our first episode of Season 4 features an insightful discussion with Dr. Anjali Subburaj, MACH Ambassador and award winning technology leader with over two decades of experience in Consumer-Centric Enterprise Architecture and Digital Transformation. Anjali shares her insight and expertise on the world of Composable - the challenges around transformation, the benefits, considerations around adoption, and top tips to ensure implementation is as smooth as it can...
2023-05-17
32 min
The FODcast
The FODcast S3E5 - How to attract the best e-commerce talent
🧲 Want to become a talent magnet in 2023? 🧲Join your hosts James Hodges and Jessica Semrau as they give out advice on how to recruit the best e-commerce talent and answer any questions you may have on the topic. They’ll deep-dive into: The current state of the e-commerce recruitment marketHow to ensure your employer brand is as good as it can beThe best ways to attract the top performers in the industrySimpl...
2023-04-26
28 min
The FODcast
The FODcast S3E6 - How to retain the best e-commerce talent
Is your retention strategy up to scratch? Our latest LinkedIn Live event will explore the importance of a good retention strategy in the current market, and why investing in your Employer Value Proposition will impact both your retention AND how you attract new talent to your business. Hosts James Hodges & Jessica Semrau will give expert insights into the topic and be on hand to answer any questions you may have about building a retention strategy. Don’t miss out o...
2023-04-26
27 min
The FODcast
The FODcast S3E4 - 6 unexpected ways recruiters step in and assist
From search to onboarding - recruiters do more than simply fill a role Join James Hodges and Jessica Semrau on 26th January at 13:00 GMT as they discuss the unexpected ways recruiters can step in and assist. This LinkedIn Live is for both candidates and hirers and will offer expert advice, interesting views, and helpful tips. Don’t miss out on this exciting exchange of ideas, register now at the link below! #LinkedInLive #Recruitment #Search #Hiring #Candidates #Hirers Simply Commerce is the leading supplier of talent into digital commer...
2023-04-19
42 min
Hallo Leben
Produktivität und Organisation
Hallo Leben! Was geht? Produktivität und Organisation. Zwei Worte schweben über dem Zeitgeist des 21. Jahrhunderts und beschäftigen zunehmend immer mehr Menschen. Dabei sind das Themen, die schon viel früher die Menschen beschäftigt haben. Trotzdem fragen sich immer mehr Menschen, wie sie (noch) produktiver sein, mit ihrer Zeit verantwortungsvoll umgehen und allgemein sich selbst besser organisieren können. Wir wollen heute darauf eingehen, welche Erfahrungen wir gemacht haben, welche Bücher wir zu dem Thema gelesen haben, wo wir selbst struggeln und was eigentlich die Bibel zum Thema Produktivität zu sagen hat. Wie ge...
2023-02-03
1h 05
The FODcast
The FODcast S3E3 - How to decide if a counter-offer is for you
Navigating the #1 resignation pitfall Join us as James Hodges & Jessica Semrau unpack:- Why it can either be really bad or really great for career development- What motivates counter-offers, and what to look out for- How you can prioritise your professional development - The things that keep people in their current jobsSimply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership. Find our more about our approach and our services within digital commerce re...
2023-01-17
29 min
The FODcast
The FODcast S3E2 - Rethink your job search and land your dream role
Our #1 piece of advice: Don’t be afraid to take the leap even if it's not the start of the year. Great opportunities don’t follow a calendar. James Hodges & Jessica Semrau cover the steps you can take to: - Interview when the competition is at its lowest - Make the adjustment period pain free- Prioritise your next career steps- How to stand out and attract the right attention- What to prioritise in your job search Simply Commerce is the leading supplier of talent i...
2023-01-17
23 min
The FODcast
The FODcast S3E1 - How to get headhunted
James Hodges & Jessica Semrau share amazing examples of profiles that have been headhunted, deep-dive into LinkedIn’s CV function, and share the simple steps you can take to build a personal brand that your dream employers will create a role for.Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership. Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/
2023-01-17
27 min
The FODcast
The FODcast S2E5 - eCommerce and re-Commerce: The innovative ideas of JOOLZ, with Jurryt van Arend, Head of Global eCommerce
With our ‘Planting for Placements’ scheme planned later in the year, sustainability is close to the heart of Simply Commerce. Tim Roedel chats to Jurryt as he talks us through the ever-growing need for sustainable shopping, his unexpected career path, and his plans for expanding the business.Any parent will know that owning a quality stroller is essential for the smooth-running of everyday life with a young child. JOOLZ quickly recognised that need and have built a range of high-quality pushchairs and buggies for “real parents getting shit done.'' In this episode of The FODcast, we talk t...
2022-04-25
44 min
The FODcast
The FODcast S2E4 - Making It In Tech: The Shopify Story
What does it take to succeed at the top of your game as a woman in tech? For Shimona Mehta, Managing Director, EMEA at Shopify, it’s been a 10-year journey of figuring that out. In the latest instalment of The FODcast, Shimona shares her story and covers ground from the early days of her career, the risks she took to get to where she is today, and her thoughts on future digital trends.Shopify is a leading global commerce company, providing trusted tools that enable businesses to start, grow, market and manage a retail ven...
2022-03-02
1h 04
The FODcast
The FODcast S2E3 - John Williams CTO at Amplience
We’ve just launched the first FODcast episode of 2022 - and it’s a cracker. After a little (a lot) of coaxing from Tim, our guest kicking the New Year off is none other than John Williams, CTO at Amplience.Adding some flair to this installment of the podcast, John shares the details of his impressive 25-year long career in tech, spending just over 17 of those years in a C-Suite position. John tells us that not only did he set up Amplience - an API-first, headless conte...
2022-01-28
48 min
The FODcast
The FODcast S2E2 - The future of delivery services in a post-pandemic world with Seb Robert, CEO and Founder at Gophr.
For this month’s instalment of The FODcast, we were joined by none other than Seb Robert, CEO and Founder at Gophr. In case you haven’t heard, Gophr is making waves in the eCommerce space through their last-mile delivery solutions. They have used cutting-edge technology to reinvent the way courier services work, resulting in quick, convenient and reliable solutions for all kinds of businesses across London and the UK.Seb talked us through how his business idea came into existence, how he made his dreams a reality, and how the pandemic actually aided business growth. W...
2021-12-20
56 min
The FODcast
The FODcast S2E1 - Thomas Stegelmann, exploring customer journeys to augmented reality and it's impact on recruiting top talent
Welcome to the latest episode of The FODcast, and a brand new season of insightful and inspiring conversations with industry experts and eCommerce leaders. Alongside an impressive guestlist, regular host Tim Roedel, Director of Simply Commerce, discusses the latest market trends, innovations, and challenges affecting our industry. This time round, we welcome Thomas Stegelmann, former Head of eCommerce at Bugaboo. As an innovative transformation leader, Thomas strives to ‘make the impossible possible’, and with a wealth of experience across several demanding sectors and internationally-recognised organisations, he’s certainly cultivated an impressive career. With topics r...
2021-11-05
58 min
Journey to Grateful
Being Told How to Grieve
Let me be clear, the title of this episode doesn't relate to an experience I've had or a specific experience from anyone I know. Instead, it's the subject of a written piece by John Roedel that a good friend shared with me this past week. It is so good and on point, I felt I had to share it. It's a lengthy piece, so I've decided to read excerpts with some thoughts sprinkled in, sharing why a particular passage may have touched me. I'm certain if you are new to your grief journey or if you are years into...
2021-11-02
20 min
The FODcast
The FODcast Season 1 | Episode 8 Wrap Up Season 1
We’ve just wrapped season 1 of the FODcast, and we had a great time bringing you interviews and conversations with prominent leaders from the digital commerce industry. We created this space to deliver cutting edge insights, innovative trends, success stories, and learnings from our sector. This season, we were joined by 7 amazing guests from the digital commerce space; leaders and experts from the industry, people with their fingers on the pulse and a specialist knowledge of how the entire sector is evolving. In today’s special roundup episode, we’re going to highlight some of the note...
2021-09-17
37 min
The FODcast
The FODcast Season 1 | Episode 7 with Kelly Goetsch on understanding the intricacies of digital commerce
Do you want to understand the intricacies of digital commerce? Then stick around as we navigate this fascinating world with Kelly Goetsch, a Chief Product Officer at Commercetools.Globally, Kelly is responsible for product strategy, design, and integration. In addition to his role as CEO of commerce tools, Kelly also co-founded MACH Alliance, a fast-growing group of companies and individuals advocating for open and best-of-breed enterprise technology.As a professional, he shares valuable insights about what he's learnt and the direction the digital commerce landscape is headed. So, if you want to...
2021-08-17
1h 03
The FODcast
The FODcast Season 1 | Episode 6 with Aroen Sharma on collaborative strategies in commerce
Welcome back to episode 6 of the Simply Commerce Podcast. We are back again with cutting-edge insights into the future of digital commerce tech, brought to you by some of the most prominent leaders in the space today.Aroen Arjun Sharma, a Managing Partner at Elision, joins us in this episode. In his role, he ensures transparent and collaborative strategies in customer engagement and commerce. Join us for detailed discussions on eCommerce, customer experience, augmented reality and so much more.Simply Commerce is the leading supplier of talent into digital commerce across technology, digital m...
2021-08-06
54 min
The FODcast
The FODcast Season 1 | Episode 5 with Peter Burggraaff on the strategic side of digital eCommerce
We are back with another episode of the Simply Commerce podcast, the show that brings you the latest insights into the future of digital commerce. In this fifth episode, we have Peter Burggraaff from the Boston Consulting Group joining us. His areas of expertise include e-commerce strategy in retail and consumer goods, omnichannel and digital retail, cloud computing and IT outsourcing, IT strategy and organisation design and digital transformation management. This episode gives you, the listener, a glimpse at the future of digital commerce as Peter shares his vast knowledge of t...
2021-07-16
57 min
The FODcast
The FODcast Season 1 | Episode 4 with Kevin Murray on digital transformation
In another brilliant episode, hosts Tim Roedel and James Hodges welcome Kevin Murray to the FODcast. Kevin is the managing director of Greenlight Commerce, a leading digital commerce company in the UK.Kevin has led Greenlight from an ambitious start-up to one of the major agnostic digital transformation agencies currently operating in the eCommerce space. In one of our most insightful episodes so far, Kevin explains how he transformed Greenlight from a digital marketing provider into a fully-fledged transformation service.The guys also talk tech, the future of the high street, and find out what...
2021-06-28
1h 12
The FODcast
The FODcast Season 1 | Episode 3 with Malcolm Wild Discussing retail trends and the future of retail
In this episode of The FODcast, we speak to Malcolm Wild, Chief Strategy Officer for SAI-Digital. As usual, we’ll be exploring the world of digital commerce through the eyes of our expert guests. We’ll be discussing his views on current retail trends, the future of retail, and what technology we can expect to see in the next few years. Wild has been working in digital commerce since as early as 1996 when he spent his time trying to figure out “how to get this internet stuff to work.” Throughout his career, he’s worked for companies in 21 count...
2021-06-10
1h 07
The FODcast
The FODcast Season 1 | Episode 2 with Branwell Moffat on the future of digital eCommerce
We’re back with episode 2. If you thought the first installment of The FODcast was great, wait until you hear this one…This time, we’re sitting down with the brilliant Branwell Moffat, UK Director of CX Consulting at KPS Digital. Branwell is a true pioneer and innovator in digital. He’s been in the sector since the late 90s, and in that time, he’s transformed a 3-person business into a multi-office, hybris partner of choice.In the episode, our hosts, Tim Roedel and
2021-05-28
59 min
The FODcast
The FODcast Season 1 | Episode 1 Diving into Digital eCommerce with Michael Vax
We’re launching the very first episode of our podcast… welcome to The FODcast!We’re on a mission to uncover how digital commerce is shaping careers and how we, in turn, are shaping digital commerce. It’s a push and pull relationship. In this episode, we’re chatting with Michael Vax, Principle at CommerceIsDigital about his journey. Tune in as he guides us through his career path and we uncover his thoughts on the future of digital commerce.Simply Commerce is the leading sup...
2021-05-14
54 min