Shows
The FODcastPhysical Retail's Vital Pulse: Why In-Store Experiences Still Matter with James O'HareThe death of the high street? Not quite.In this episode of The FODcast, we’re joined by James O’Hare - Area VP UK at Sitoo – to explore why physical retail isn’t dying, it’s evolving.From in-store gyms and juice bars to immersive tent villages, retailers creating memorable, experience-led spaces are thriving. And behind it all? A shift from disconnected systems to unified commerce, where real-time data powers seamless, personalised shopping.We cover a LOT in this episode, including:Why in-person shopping still accounts for 75–80% of retail salesThe adm...2025-06-201h 01
The FODcastNavigating AI in B2B Commerce with Aidan McGaugheyLegacy Systems Meet AI: Can B2B Can Bridge the Gap?The B2B sector is standing at a crossroads. On one side: faxes, spreadsheets, and legacy systems. On the other: AI-powered smart agents and instant order processing. In this episode of The FODcast, Aidan McGaughey – EMEA Country Manager at OroCommerce shares how B2B businesses can navigate this tension, and unlock meaningful value from AI without falling for the hype. We dig into:How AI is already delivering value in B2B – from OCR-powered order processing to smart...2025-06-0452 min
The FODcastCrafting Community in a Digital Age: Vivo Barefoot's Approach to Modern Commerce with Steve Irwin"If you touch it, you can trust it."In this episode of The FODcast, we’re joined by Steven Irwin – Chief Commercial & Technology Officer at Vivobarefoot - to explore how today’s most progressive D2C brands are blending technology, purpose, and people to drive long-term growth. With leadership experience at ASICS, Hunter Boots, Wolverine Worldwide, and more, Steve brings a unique, cross-functional perspective on what it takes to build authentic, resilient brands in an increasingly complex digital world. In this...2025-05-2159 min
The FODcastBeyond Buzzwords: Why eCommerce Success Isn't About Your Platform Choice with Matt ParkinsonIn this episode of The FODcast, Matt Parkinson - Founder of GENE Commerce and co-founder of Shopthru and BlueFinch - cuts through the hype to share a candid, insider’s view of the Adobe Commerce (formerly Magento) ecosystem.While some in the industry claim Magento’s time has passed, Matt sets the record straight. With an estimated 8–12% market share among top-tier retailers, Adobe Commerce continues to serve businesses that need deep flexibility and control.With two decades in e-commerce tech, Matt shares...2025-05-071h 00
The FODcastPlatforming the Future: B2B's Digital Commerce Revolution with Jochen BinderThe e-commerce platform market is evolving - and fast. Gone are the days of two-year projects and monolithic systems. Today’s businesses demand flexibility, speed, and the right balance between out-of-the-box functionality and best-of-breed integrations.In this episode of The FODcast, Jochen Binder, Head of Backend and Data Solutions at diva-e, takes us inside the latest trends shaping the future of digital commerce.With over two decades of experience across B2B and B2C digital transformation, Jochen shares why some platforms are thriving while others are losing relevance - and why even MAC...2025-04-3047 min
The FODcastThe Fatal Flaw: Why Tech-Led Projects Fail with Simon HamblinWe’re excited to announce the launch of Season 7 of The FODcast! This season brings you fresh insights from top industry leaders, innovators, and experts. As always, we’re exploring the latest trends, strategies, and challenges in the digital commerce space.Our global audience continues to grow, with listeners tuning in from across the UK, the United States, Germany, Brazil, and even places as far afield as Japan and Australia. Whether you're in retail, tech, or any industry at the intersection of digital transformation, this latest season will have something for you.New...2025-04-2352 min
The FODcastThe Digital Transformation Episode That Broke Our Records – with Wendy IsaacsBefore Season 7 lands... we're taking one last dive into the FODcast archives.For our final re-run, we’re revisiting a conversation that happens to be our most viewed episode of all time on our YouTube channel.Originally recorded and published in November 2024, this episode with Wendy Isaacs, Executive Director of Commerce and Experience Delivery at Valtech, still hits all the right notes for anyone navigating transformation in 2025.Wendy’s journey - from the early days of CompuServe to leading cutting-edge digital strategy - offers powerful insights into chan...2025-04-1059 min
The FODcastRE-RUN: Fractional Leadership: Luxury or Necessity in Today's Digital Transformation?As we continue our brief pause before the launch of Season 7, we're rewinding ever so slightly to bring you our most downloaded episode of all time! This episode, recorded in September of last year, explores the fascinating rise of fractional hiring in digital commerce with guest Adrian Wakefield, co-founder of Digital Wow Group, who has over 35 years of experience in technology and digital transformations.Adrian provides compelling insights into why businesses - especially in the mid-market - are increasingly turning to fractional C-level executives. Unlike traditional contracting, fractional leadership offers specialised expertise at...2025-04-0233 min
The FODcastRE-RUN: Are You Ready for Composable? Hard Lessons from the FrontlinesFor our latest dig into the FODcast archives whilst we gear up for Season 7, we’re revisiting some of our most popular episodes and a topic of conversation that is still as relevant now as it was back in November 2023 when it was recorded.This re-run episode features a candid conversation with David Hardiman, former Head of Software Development at Wiggle, about his experience leading a major retailer through a two-and-a-half-year transformation from a 20-year-old legacy system to a modern composable architecture.This episode sheds light on the complexities of composable commerce that of...2025-03-2738 min
The FODcastRE-RUN: The Future of MACH and Digital CommerceAs we continue our look back at some of our most popular episodes, we’re revisiting another must-listen discussion - this time with two industry heavyweights: Sonja Keerl, co-founder of the MACH Alliance, and Jim Herbert, CEO of Patchworks.Recorded in November last year, this episode explored a pivotal moment for MACH technology as businesses demanded more flexibility, speed, and scalability from their digital commerce solutions. Fast forward to today, and those conversations are more relevant than ever - especially as AI reshapes co...2025-03-191h 08
The FODcastRE-RUN: The Future of Composable Commerce with SCAYLEAs we take a short pause to gear up for Season 7, we’re revisiting some of our most popular episodes from the archives. Today's rewind episode was recorded nearly 12 months ago, yet this conversation with Craig Smith and Rico Adler from SCAYLE remains as relevant as ever.In our chat, Craig and Rico explored the evolving expectations of digital consumers, the growing complexity of modern commerce, and the key challenges brands face when adopting a composable approach. They also shared real-world insights on wh...2025-03-1248 min
The FODcastThe Future of E-Commerce: Gen Z, AI, and the Rise of Unified Retail with James BrookeThe latest episode of The FODcast is here, and this time we’re joined by James Brooke, CEO of MAPP Digital, and a true industry veteran with over 31 years of experience in digital commerce. Having witnessed the sector’s transformation first-hand, James shares his insights into where digital commerce is headed next, what businesses must do to stay ahead, plus a deeper dive into:Gen Z who are rewriting the rules of online shopping, meaning traditional strategies no longer cut it. Social medi...2025-03-0552 minThe FODcastUnpacking DE&I: Impact on Digital Commerce Today with Jasmin GuthmannThe Power of DE&I in Digital Commerce: A Conversation You Can’t Miss 🎧In the latest episode of The FODcast, we sit down with Jasmin Guthmann, Vice President of the MACH Alliance, to explore the vital role of diversity, equity, and inclusion (DE&I) in shaping the future of digital commerce. As businesses navigate rapid transformation, Jasmin highlights why DE&I is more than a buzzword—it’s a strategic advantage.From the impact of unconscious bias in hiring to the worrying rollback of diversity initiatives, Jasmin shares candid insights into the curren...2025-02-2656 minThe FODcastPioneering New Paths in Digital B2B with David WilliamsThe Future of B2B Digital Commerce: A Must-Listen Conversation 🎧In the latest episode of The FODcast, we sit down with David Williams, Digital Director with over 20 years of experience in both B2B and B2C, to discuss the seismic shifts taking place in B2B digital commerce. From the rise of digital natives leading businesses to the demand for seamless online solutions, David shares his insights into how AI and other technologies are driving change and making these solutions more accessible and cost-effective than ever before.💡 Key Takeawa...2025-02-1944 minThe FODcastBreaking the Cycle of Business Transformation Failures with Phill GillespieWhy Do So Many Business Transformations Fail? In this episode of The FODcast, we’re joined by Phill Gillespie, currently Client Engagement Principal at Mindera, to explore why digital transformations often fall short—and what businesses can do differently. From misunderstood MVPs to the psychological barriers that hold teams back, we uncover the real challenges behind lasting change. 💡 Key takeaways:Why transformation isn’t a one-time fix—and how to get it right The role of communication...2025-02-0558 minThe FODcastRevolutionising B2B E-Commerce: Insights and Strategies with Vendure’s David HöckIn this episode of The FODcast, we delve into the transformative world of B2B digital commerce with David Höck, co-founder of Vendure. From his beginnings in mechatronics engineering to reshaping the digital commerce landscape, David’s journey offers invaluable insights for businesses navigating the complexities of B2B. Vendure’s open-source, headless platform is a game-changer for companies managing multi-region and multi-language operations. By addressing the limitations of traditional solutions, it empowers global brands like IBM and QVC, as well as small...2025-01-2951 minThe FODcastTurning Intuition into Growth: Martijn Wijsmuller on Navigating E-Commerce SuccessWhat if you could transform your career from corporate to entrepreneurial success? Martijn Wijsmuller did just that, leaving his role in Communications at Heineken, to co-found Shopify agency, Ask Phill. In this episode of The FODcast, Martijn shares his inspiring entrepreneurial journey—from cutting his teeth in his uncle’s fashion business in Australia to finding business inspiration in China’s vibrant markets. Martijn reveals how his sharp focus on Shopify for niche industries powered the growth of Ask Phill across Europe and the US...2025-01-2152 minThe FODcastBuilding Customer Loyalty in the Digital Age: Insights from Fiona StevensCan simple loyalty strategies really make a difference in today’s competitive landscape? In the latest episode of our podcast series, The FODcast, we’re joined by Fiona Stevens, Director of Marketing at LoyaltyLion, to explore the power of loyalty programs in digital commerce. Fiona shares how focusing on customer loyalty early on can set brands apart, even without the resources of giants like Amazon. We dive into actionable insights that can help transform how your customers interact with your brand and d...2025-01-1451 minThe FODcastThe Art of Haggling Meets AI: Rosie Bailey on Transforming Digital CommerceWhat better way to start the new year than by exploring the trends shaping the future of e-commerce? In our first podcast episode of 2025, we’re joined by Rosie Bailey, Co-Founder and CEO of Nibble, to discuss how AI and innovative strategies are transforming the digital commerce landscape. Rosie shares how Nibble’s negotiation platform is revolutionising online shopping by reintroducing the art of haggling, creating personalised and engaging customer experiences that foster loyalty and deliver tangible financial benefits. 💡 What’s in this episode?The...2025-01-0746 minThe FODcastElevating Customer Journeys in Digital Commerce with Alessandro DesantisIn our latest FODcast episode, we sit down with Alessandro Desantis, Partner and Chief Strategist at Nebulab, to explore how brands can transform their digital commerce strategies by enhancing customer experience, activating data effectively, and embracing cutting-edge innovations like AI and Digital Product Passports. 💡 Key Takeaways from This Episode: Customer Experience as a Competitive Advantage: Why CX isn’t just about the purchase. From post-purchase support to reverse logistics, learn how aligning customer satisfaction with business goals can drive loyalty and performance. Unlocking the Power of Data: We talk abou...2024-12-1050 minThe FODcastRevolutionising E-Commerce: The Role of AI and Personalisation with Roxy Couse What’s driving the next wave of e-commerce innovation? In our latest podcast episode, we sit down with Roxy Couse, Bloomreach’s new Director of Community and Content Marketing, to explore how AI and personalisation are redefining the customer experience. From seamless shopping journeys to innovative strategies like returnless returns, Roxy shares the tools and techniques brands are using to stay ahead in a competitive digital landscape. 💡 What’s in this episode? Insights into the role of AI in creating tailored customer experiences that build loyaltyStrategies for overcoming omni-channel challenges and unifying...2024-12-0343 minThe FODcastTech Strategies Redefining the Travel Industry: Mike Jones on Transforming loveholidays and Ushering in InnovationEver wondered how failure can fuel success?In our latest podcast episode, we’re joined by Mike Jones, CTO of loveholidays, who takes us on a captivating journey from experiencing nine startup failures in one year to leading two major companies to astounding success. Mike shares how these setbacks became the foundation for resilience, innovation, and growth, helping loveholidays become a tech powerhouse in the travel industry.💡 What’s inside this episode?The tech-driven transformation of loveholidays, including the shift from mon...2024-11-261h 01The FODcastAt the MACH Crossroads: Evolving Expectations in Digital Commerce | Sonja Keerl & Jim HerbertIn our latest FODcast episode, CEO Tim Roedel hosts our first head-to-head with two industry heavyweights: Sonja Keerl, co-founder of the MACH Alliance Jim Herbert, CEO of Patchworks. Together, they tackle a critical question: What does the future of digital commerce look like as we approach 2025, especially with MACH at a key inflection point? This jam-packed episode focuses on the growing ambition of buyers and the pressing need for vendors to ad...2024-11-191h 08The FODcastMastering Digital Transformation: Insights on Change Management with Abbie Ross and Kathryn RobertsEver wondered why so many digital transformations fail even with the latest tech? Tune in to the latest FODcast episode, where Abbie Ross and Kathryn Roberts from Lean Tree reveal the often-overlooked factor in success: the people behind the transformation. In this insightful chat, Abbie and Kathryn share why aligning project teams and end-users is crucial from day one and how clear, consistent communication can prevent the costly missteps that derail projects. They discuss practical strategies to help leaders turn digital initiatives into collaborative efforts that empower teams and maximise tech investments. 💡 Re...2024-11-1342 minThe FODcastMastering Digital Transformation For Successful Business Change | S6, Ep 7 with Wendy IsaacsLooking to lead a successful digital transformation in today’s fast-paced world? In this episode of our podcast, we sit down with Wendy Isaacs, Executive Director of Commerce and Experience Delivery at Valtech. Wendy's journey—from the early days of CompuServe to steering modern digital strategies—provides invaluable lessons for navigating change in the digital age.Wendy shares her insights on achieving transformation by balancing people, culture, and strategic planning. She also breaks down the difference between incremental and revolutionary change, showing how both require alignme...2024-11-0659 min