Shows
The History Of European TheatreRobert Armin – Shakespeare’s Other Clown: A Conversation with Tim FitzhighamEpisode 186:In this continuing series of guest episodes, it is a very welcome return to the podcast for Tim Fitzhigham. You may remember I spoke to Tim in episode 140 about his work at the Kings Lynn Guildhall where the Elizabethan period Stage had recently been uncovered and hit the headlines in the UK as a stage that Shakespeare and the Queen’s Men had actually played on as they toured the country. Since then the work has continued and through the summer of 2025 it has been possible for the public to view the timber floor, which was bu...
2025-09-1527 min
Where DOOH Meets AdTechBig Happy teaches us about How to Drive Performance Outcomes with Definably Great CreativeIn this episode of OOH Insider, host Tim Rowe is joined by Jonathan Frohlinger, CEO, and Gabby Stoller, GM DOOH, at Big Happy to answer the hardest question of all - how do you measure the impact of great creative?Who Should Listen:Brands & Agencies looking to unlock incremental value from their media buyStrategists & Planners focused on improving performance through creativityAd Tech Innovators rethinking the balance between distribution, measurement, and creative storytellingWhat You’ll Learn:Creative > Everything: Creative isn’t a bolt...
2025-07-2233 min
Where DOOH Meets AdTechK.C. McLeod teaches us about How CTV Advertisers are Discovering DOOHIn this episode of OOH Insider, host Tim Rowe sits down with K.C. McLeod of VideoElephant to unpack how content—not just ad inventory—is shaping the future of Digital Out of Home (DOOH). Who Should Listen:Publishers looking to monetize idle or underperforming screen inventoryAdvertisers & Brands eager to stretch their CTV strategy into the physical worldAd Tech Leaders navigating the evolving standards between DOOH and programmatic videoStrategists & Planners who love blending performance, storytelling, and efficiencyWhat You’ll Learn:The Secret...
2025-07-0825 min
Disrupting JapanHow to build a successful startup community(sketch by Kaori Rei)Today we are going to sit down with an old friend.
It was over seven years ago when I first had Tim Rowe on the podcast, and we mapped out what we saw as the future of startup innovation in Japan. In today's short episode, we talk about what we got right. what surprised us, and what we think is next for Japanese startup innovation.
It's a great conversation, and I think you'll enjoy it.
Leave a comment
Transcript
Welcome to Disrupting Japan, straight talk from Japan's most innovative founders and VCs.
I'm Tim Romero, and t...
2025-04-1400 minDisrupting JapanHow to build a successful startup community(sketch by Kaori Rei)Today we are going to sit down with an old friend.
It was over seven years ago when I first had Tim Rowe on the podcast, and we mapped out what we saw as the future of startup innovation in Japan. In today's short episode, we talk about what we got right. what surprised us, and what we think is next for Japanese startup innovation.
It's a great conversation, and I think you'll enjoy it.
Leave a comment
Transcript
Welcome to Disrupting Japan, straight talk from Japan's most innovative founders and VCs.
I'm Tim Romero, and t...
2025-04-1400 min
Soil SenseThe Art of the Possible With Jeff Rowe and Matt WallensteinIntroducing: season eight of Soil Sense! Co-hosts Tim Hammerich and Dr. Abbey Wick are excited to bring another season to the show, this time sponsored by Syngenta. Season eight explores soil health at scale, featuring farmers from all around the world. Science and innovation have unlocked incredible gains in agricultural productivity and sustainability over the years. But there's still so much potential out there, especially if we're able to leverage a better understanding of soil science. We're joined today by Syngenta CEO, Jeff Rowe, and chief soil scientist, Dr. Matt Wallenstein. They challenge us consider the art of th...
2025-04-0740 min
Alert and Oriented#51 - Doctor's Playbook - Navigating Medicine with Tim Rowe, MD: Teaching, Mentorship, and Critical Care InsightsJoin us for an insightful conversation with Dr. Tim Rowe, a leader in pulmonary and critical care medicine. In this episode, Dr. Rowe shares his journey through medicine, his passion for teaching and mentorship, and his expertise in critical care and point-of-care ultrasound (POCUS). Whether you're a medical student, resident, or seasoned physician, you'll gain valuable perspectives on navigating the challenges of medicine and fostering growth in the next generation of healthcare professionals.Hosts: Caroline Wang, Kevin Grudzinski Guest: Tim RoweProduced By: Caroline Wang Alert & Oriented is a medical student-run...
2025-03-1251 min
The Incredible i Show03 Unlocking IBM i’s Full Potential – A Masterclass with Tim Rowe03 IBM i explorers, you’re in for a treat! In this episode of The Incredible i Show, we sit down with Tim Rowe, Senior Technical Staff Member for Application Development & Systems Management at IBM. Tim is a powerhouse when it comes to modernizing IBM i, and today, he’s bringing us the latest on IBM Navigator, security enhancements, and what’s next for the platform.We’ll dive into:✅ How TLS Wizards are simplifying security configurations✅ The game-changing updates to Audit Journals & Data Marts✅ Why Migrate...
2025-02-2446 min
Where DOOH Meets AdTechEric Tilbury teaches us Why Outcomes Beat Clicks and How to Unlock DOOH's Potential in a Cookieless WorldThe Programmatic Primer: https://www.theoohinsider.com/programmatic-primer/SummaryIn this conversation, Tim and Eric Tilbury talk about the problems with attribution vs outcome-based measurement and why outcomes ultimately beat clicks and other performance metrics that are often the KPIs of a media buy. Eric talks about the role of programmatic traders in campaign execution and how to unlock the power of one-to-many tactics like DOOH in your next programmatic media buy.Key Topics:The limitations of user-based attribution and the need for a more holistic...
2024-11-2628 min
Where DOOH Meets AdTechAlvaro Villa teaches us about Automating Direct Sales and Navigating Programmatic as a DOOH Publisher"Automation is 100% the job to be done." - Alvaro Villa, FatTailSummaryIn this episode of OOH Insider, Tim Rowe and Alvaro Villa discuss the challenges facing DOOH advertising, focusing on the importance of maintaining premium inventory standards, the role of automation in direct sales, and the challenges faced by publishers navigating the Programmatic DOOH explosion. Join us as we explore how FatTail helps publishers like WebMD and The Financial Times with end-to-end ad ops, automating direct sales strategies, and enabling programmatic growth that maintains premium standards for brands, publishers, and...
2024-11-1926 min
Where DOOH Meets AdTechEmmy-Award Winning Media Researcher Bill Harvey teaches us about Attention vs ResonanceSummaryIn this conversation, Tim and Emmy-Award Winning Media Researcher, Bill Harvey, Founder/Chairman at Research Measurement Technologies, Inc., unpack the evolution of addressable TV advertising technology, focusing on the development of driver tags and their impact on recommendation engines. Bill shares insights from his early work in the industry, the creation of a system that distilled a million words into 265 driver tags, became the concept of 'Resonance' (vs Attention), and how these tags have proven to be more effective than other traditional attention metrics in predicting sales outcomes. The discussion covers the...
2024-11-1245 min
Where DOOH Meets AdTechJeromy Sonne teaches us about How DSPs Evolve and AI in AdTechSummaryIn this episode of Out of Home Insider, Tim interviews Jeromy Sonne, Founder of Daypart.ai, discussing the evolution of his career in advertising, the challenges of running a DSP, and the transformative role of AI in advertising. Jeromy shares insights on how Daypart.ai has pivoted to focus on B2B marketing and the importance of understanding customer needs in the advertising landscape. The conversation also delves into the practical applications of AI in media buying and the future of advertising strategies.TakeawaysAI can automate...
2024-11-0528 min
Where DOOH Meets AdTechJonathan Moffie teaches us about How Generative AI is unlocking long-tail CTV demand for publishersREADY TO TAKE THE FIRST STEP TO UNLOCKING THE LONG TAIL?SellMoreDOOH.comSummaryIn this conversation, Tim and Jonathan Moffie discuss the innovative advertising platform Streamr AI, which leverages generative AI to simplify the process of creating and launching commercials for CTV. They explore how the platform solves challenges for brands and publishers, the future of AI in advertising, and trending industry news. TakeawaysGenerative AI can create commercials in seconds.The platform supports multiple languages and dialects.Advertisers can launch campaigns...
2024-10-2924 minThe History Of European TheatreThe Kings Lynn Medieval Stage: A Conversation With Tim FitzhighamIn October 2023 the story of the discovery of a stage floor that dated from before the Elizabethan period in St George’s Guildhall in Kings Lynn hit the news. The attrition to the headline writers was the fact that that very stage had probably supported Shakespeare as he acted as part of a playing troupe on stage. Of course, that is a great hook for the story as the interest in Shakespeare goes well beyond those of us immersed in the history of theatre and the idea that we can still share a space like that across...
2024-10-2131 min
Where DOOH Meets AdTechDOOH Programmatic Primer: Learn about how Programmatic Trading is influencing DOOH and how to think about growth as a publisherHave feedback or a question? Text us!SummaryIn this episode of OOH Insider, Tim Rowe celebrates the fifth anniversary of the podcast and introduces a comprehensive series on programmatic advertising. We discuss the current state of global advertising spend, the shift towards DOOH, and the importance of understanding programmatic trading. Tim emphasizes the need for direct sales strategies and best practices for private marketplace (PMP) deals while navigating the challenges of open auctions and remnant inventory. The episode concludes with a call to escape the echo chamber of sales discussions and focus...
2024-10-1526 min
Where DOOH Meets AdTechDOOH Programmatic Primer: Learn about How Programmatic Trading is influencing DOOH and how to think about growth as a publisherSummaryIn this episode of OOH Insider, Tim Rowe celebrates the fifth anniversary of the podcast and introduces a comprehensive series on programmatic advertising. We discuss the current state of global advertising spend, the shift towards DOOH, and the importance of understanding programmatic trading. Tim emphasizes the need for direct sales strategies and best practices for private marketplace (PMP) deals while navigating the challenges of open auctions and remnant inventory. The episode concludes with a call to escape the echo chamber of sales discussions and focus on actionable strategies for growth.DOWNLOAD...
2024-10-1526 min
Where DOOH Meets AdTechDoes DOOH Matter? Tim Rowe on the Marketecture Podcast with Ari Paparo and Eric FranchiSummaryIn this episode of the Marketecture podcast, host Ari Paparo is joined by Eric Franchi and Tim Rowe, founder of the OOH Insider podcast, to dive into the world of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising. The episode kicks off with an exciting scoop about a recently published deck from DoubleClick (get it here), revealing insights that highlight their conservative estimates regarding media revenue. From there, it's an action-packed conversation about Why DOOH Matters, how it's being traded, and speculation on winners and losers as the programmatic pieces fall into place.
2024-10-0847 min
Where DOOH Meets AdTechChris Kane, Jounce Media, teaches us about How to win in OpenRTB as a DOOH publisherSummaryIn this episode of OOH Insider, Tim and Chris Kane from Jounce Media discuss the complexities of Supply Path Optimization (SPO) in the context of DOOH advertising. They explore challenges posed by fragmentation in the RTB supply landscape, sources of demand for DOOH inventory, and strategies employed by networks that are succeeding in this space. The conversation also delves into programmatic advertising's implications and the role of ad networks, emphasizing the need for screen owners to make informed decisions about partnerships and inventory management.TakeawaysSPO involves deliberate choices...
2024-10-0129 min
Where DOOH Meets AdTechRobert O'Rourke and Stephen Brooks teach us about connecting CTV buyers with DOOH audiences via content adjacencySummaryIn this episode, Tim discusses the critical distinction between Connected TV (CTV) and Digital Out of Home (DOOH) advertising with guests Stephen Brooks and Rob O'Rourke from AdXact.io. They explore the importance of content adjacency in unlocking CTV dollars for DOOH, the impact of this integration on the advertising ecosystem, and the role of AdExact in facilitating seamless campaign activation across channels. The conversation also delves into the significance of measurement and reporting in DOOH, highlighting its advantages over traditional CTV metrics.TakeawaysSeparating CTV from...
2024-09-2433 min
Happy Place by thepoeticsisterssIn Conversation with Tim Rowe (WildWolf) : An insight to his inspiring journeyToday's guest is Tim Rowe - The founder of WildWolf, A coach, writer and poet. In this episode we're discussing about Tim and his inspiring journey from being an account to now a writer/coach. Listen in as Tim shares his inspiring advices on mental health issues and how he with the help of poetry helps people heal.
In this episode you'll hear :
Tim's inspiring journey till now. [01:35]
What poetry means to him and how according to him people are perceiving poetry nowadays. [04:15]
How WildWolf was born. [06:42]
How he helps people get out of depression with his own experiences. [14:34]
The...
2024-09-0545 min
Happy PlaceIn Conversation with Tim Rowe (WildWolf) : An insight to his inspiring journeyToday's guest is Tim Rowe - The founder of WildWolf, A coach, writer and poet. In this episode we're discussing about Tim and his inspiring journey from being an account to now a writer/coach. Listen in as Tim shares his inspiring advices on mental health issues and how he with the help of poetry helps people heal. In this episode you'll hear : Tim's inspiring journey till now. [01:35] What poetry means to him and how according to him people are perceiving poetry nowadays. [04:15] How WildWolf was born. [06:42] How he helps people get out of depression with his own experiences. [14:34] The...
2024-09-0545 min
Where DOOH Meets AdTechFrom Data to Dollars: A Framework for Measuring In-Store Retail Media with Dan Hight, Placer.ai and Paul Brenner, VibenomicsThe retail media advertising category has experienced explosive growth, with spending expected to reach $141 billion in 2024. This surge has seen retail media evolve from a niche segment to a dominant force in digital advertising, led by giants like Amazon and Walmart. But as retail media networks expand beyond traditional search formats into video, audio, one question remains - how can OOH capture more share of wallet and ride this wave?📌 Why You Should Listen:This episode is packed with valuable insights for anyone involved in retail, advertising, or media. Whether you're a retailer loo...
2024-06-2735 min
Alchemy Brothers Podcast7. Reframe the Metaphors of Your Life with Tim Rowe (The Wild Wolf)Talking points: men's mental health, vulnerability, surrender, poetry, metaphor
Welcome to Episode 7 of the Alchemy Brothers Podcast. Today, I am joined in conversation with Tim Rowe. Following his participation in our recent Initiation retreat, Tim and I follow his journey through mental health challenges and a discovery of emotional expression and vulnerability through poetry.
Advisory Note: in this discussion, we explore the subject of suicidal ideation. Please consider this if you have a sensitivity to this subject and be kind with yourself.
If you are inspired by this conversation to...
2024-06-231h 47
Where DOOH Meets AdTechAI-Powered Media Buying: How Mark Cuban and Brecker Brees, Founder of Preflect Are Disrupting DTCCurious about how AI is disrupting media buying?If so, then this episode is a must-listen! We dive deep with Brecker Brees, Founder of Preflect, a platform aiming to replace media buying agencies with AI. 🤖The Origin Story of Preflect: Brecker shares the story of why Mark Cuban invested in an AI Media Buying platform.AI in Media Buying: Understand how AI is being used to unlock efficiencies and drive growth for some of the fastest-growing brands.Impact of iOS 14.5: Learn how the cha...
2024-06-2040 min
Where DOOH Meets AdTechWinners and Losers: Inside the Shopify App Store with Cory Gill, Founder of AliaEver wondered what it takes to go viral on DTC Twitter for the right reasons? Meet Cory Gill, who did just that with his groundbreaking research on the Shopify App Store. 🛒📌 Why You Should Listen:Whether you're a Shopify app developer, an e-commerce enthusiast, or just curious about the inner workings of app stores, this episode is packed with insights. Cory's research sheds light on the often-overlooked B2B app store ecosystem and offers actionable takeaways for anyone looking to improve their app's performance.B2B App...
2024-06-1327 min
Where DOOH Meets AdTechBuilding for Exit:Transitioning Your Agency to a SaaS Company with Ben Sharf, Co-Founder of PlatterWe sit down with Ben Sharf, Co-Founder of Platter, to discuss making the leap from being an Agency to becoming a SaaS. 🎧 Episode Highlights:Taking The Leap: Discover what made Ben turn down a lucrative consulting job just 12 hours before his first day to join an early-stage COVID testing startup that scaled to $50 million in revenue in just five months.Identifying Pain Points: Platter started as an e-commerce agency. Ben shares how they identified recurring pain points in the Shopify ecosystem and turned them into a productized sol...
2024-06-0634 min
Fearless in DevotionEpisode 161 - Talking Welcome to Wrexham and Mental Health with Dan RoweThis week Tim, Andy and Liam are joined by Dan Rowe from Andy's Man Club to discuss his Welcome to Wrexham appearance and how he's helping to end the stigma surrounding men's mental health.PLUS: The Kelce brothers become the latest celebrity Wrexham fans The EFL TV deal and what it means Wrexham Women defeated but determinedExclusive transfer newsWhy Steve Parkin is brilliant___________Enjoyed this Fat Boar-sponsored episode? Then please...👇https://www.buymeacoffee.com/fearl...
2024-05-131h 13
Where DOOH Meets AdTechThe Art of Agency Acquisition: What Kyle Hunt Looks for in a BuyoutThe Art of Agency Acquisition: What Kyle Hunt Looks for in a BuyoutAre you built to scale?Built for sale?Or built for fail?TL;DR: Tune into this episode of OOH Insider with Tim Rowe and Kyle Hunt if you’re thinking about starting your own ad agency, especially if you want to work with D2C and ecom brands.Learn the key pitfalls that make an agency unacquirable The critical difference between working in your business vs. on your businessA...
2024-03-2737 min
Future Of Work PodcastFlexible Workspaces: Competing Globally with Tim RoweAbout This Episode
In this episode of The Future of Work® Podcast, host Frank Cottle sits down with Tim Rowe, Founder and CEO of Cambridge Innovation Center (CIC), to explore how flexible workspaces and industry innovation hubs are redefining global competition, talent strategies, and entrepreneurship. With a legacy of launching game-changing spaces like LabCentral and MassRobotics, Tim shares how neutral, purpose-built hubs can supercharge industries — from life sciences to clean tech — while also fostering authentic communities.
Together, Frank and Tim dive into the evolution of coworking, the failures and successes in building community, and why specialization will define t...
2024-03-2652 min
Where DOOH Meets AdTechThe Future of Car Dealership Marketing: Advertising Insights from a Reformed Car Guy (Appearance on Dealer Talk Podcast) In this episode of the Dealer Talk podcast, host Herb Anderson welcomes guest Tim Rowe to discuss the power of traditional marketing, specifically Out-of-Home (OOH) advertising, in 2024. Tim, a self-pronounced reformed digital marketer and ambassador for Team Real World, shares his perspective on the effectiveness of traditional marketing strategies and provides tactical insights for dealers looking to leverage these strategies for success. [00:02:32] Traditional marketing's evolution.[00:09:10] SEO Hack - Podcasting for local dealers.[00:15:11] Offline attention arbitrage[00:17:27] Traditional advertising vs digital advertising.[00:20:06] The challenges of digital marketing.[00:23:58] Dealers going da...
2024-01-1048 min
Where DOOH Meets AdTechPrompt Jockeys: Not Your Grandpa's Billboard - How to Build a Real World Brand and Degenerate Marketing (Appearance on Prompt Jockeys Podcast)In this episode, OOH Insider Host Tim Rowe, appears on the Prompt Jockey podcast hosted by Joe DiRico. The Prompt Jockeys get the Insider's take on "What Is OOH?"and how born online brands and creators should start to think about attention in the real world.[00:02:58] Brick and mortar mindset.[00:06:28] Billboards and modern media.[00:11:39] Exploitable value in billboards.[00:14:24] Exposed Visitation Rate - How to Measure OOH Advertising[00:16:40] Long-lasting impact of billboards.[00:22:02] LifeLock's bold marketing strategy.[00:25:36] RideshareTV - backseat tablet advertising.[00:32:02] Young people deleting...
2024-01-0351 min
Where DOOH Meets AdTechThe Long-Tail: A Growing Opportunity for OOH - Understanding and Mastering it for Growth in 2024 🚀Did you know there's 45% more ad budget available from the long tail? But what is the long tail and how do you master if your own growth?In this episode, Tim Rowe discuss a report from Moffett-Nathanson that lowers its long-term forecast for digital advertising. The trigger for this revision was a profit warning by social media company Snapchat.The firm expresses concerns about the long-term growth prospects of digital advertising, citing unsustainable corporate profitability and the explosion of e-commerce activity by small and medium-sized businesses. Tim highlights how the COVID-19 pa...
2023-12-2014 min
Where DOOH Meets AdTechIn The Pit: The Journey of Building Your Personal Brand hosted by Swell.ai Founder, Cody Schneider (Appearance on In The Pit Podcast)Get SwellAI and Support OOH Insider Or click here https://shorturl.at/kmsw1 Originally aired on the In The Pit podcast with Swell.ai co-founder, Cody Schneider, in this episode, Cody interviews Tim Rowe, Host of OOH Insider and goes under the hood of How OOH Marketing and Advertising works and inside the growth engine that powers the OOH Insider podcast, a Top 100 Apple Podcast.We discuss the importance of learning the skills required to produce and grow a podcast, including content creation and marketing and emphasize the significance of having good distribution for...
2023-11-2048 min
Where DOOH Meets AdTech"It's Just Good Marketing" (NYC Adweek Replay) with Bob Gruters, Loop TV and Brian Rappaport, Quan Media GroupIn this episode, Tim Rowe, host of OOH Insider is joined by Bob Gruters, CRO of Loop TV, and Brian Rappaport, Founder of Quan Media Group in a recreation of their recent panel discussion at Advertising Week titled "It's Just TV". The episode is a raw, direct conversation on the existential crisis facing brands and marketers, and how taking advantage of context and content has never made more sense; given the targetability, measurement capabilities available, and pure efficiency from a cost standpoint.They recount what the in-person experience was like, answer the same audience questions...
2023-10-2540 min
Where DOOH Meets AdTechMaximizing Impact: OOH Advertising for Performance Marketers with Simon Mills, Founder of George St. GrowthLearn About:The 4 Pillars for Performance Marketers Using OOHIn this episode, Tim Rowe and performance marketing expert, Simon Mills (Founder of George St. Growth) highlight the significance of simplicity and directness in advertising to elicit a response from the audience. They emphasize the need for visual clarity, an offer, and a call-to-action to create the ultimate "branded-performant creative"They discuss the importance of negotiation to bottom-line metrics like CAC and Simon emphasizes the importance of creating a win-win situation for brands and media publishers alike. And check...
2023-10-1746 min
Where DOOH Meets AdTechThe Last Mile of Marketing: Event Marketing Playbooks For Any Budget With Clay Lundquist, Founder of Exposure AgentsJoin Clay Lundquist, Founder of Exposure Agents, and Tim Rowe, Host of OOH Insider in a conversation about how brands show up, for real.We talk about the importance of customers trying your product and the impact it has on conversion rate, lifetime value, and overall customer satisfaction.Clay teaches us the simplicity with which you can execute an impactful brand experience for your biggest fans with event marketing.Links:Connect with Clay on LinkedIn Here: https://www.linkedin.com/feed/Learn More About Clay Here: https...
2023-10-1023 min
Where DOOH Meets AdTechHow Brands Show Up, For Real: Is Fake OOH A Problem? Or Industry Growth Hack? With David Title, Partner, Bravo MediaWhat makes "Fake OOH", fake? Who gets to decide?Join David Title, Founder and Partner of Bravo Media and Tim Rowe, Host of OOH Insider as we discuss the marketing trend that's taking over social channels - CGI-generated, virtual OOH.We talk about how brands are embracing the idea of creating virtual versions of their content for distribution through social media channels and influencers. And talk about how brands are testing digital versions of their ideas and scaling into the real world. So the question to be answered is - is this a good or b...
2023-10-0428 min
Where DOOH Meets AdTechBonus: AI in OOH (A LinkedIn Live Replay with Tim Rowe)This is a rebroadcast of "AI in OOH" a LinkedIn Live Event (which can you can access here).Watch the YouTube version hereIn this free class, I talk about how to incorporate AI in your OOH workflows.Whether for sales enablement, measurement, or streamlining your operation, this is a great primer on the use of generative AI in your media company or as a media buyer or media planner. There is a deck that accompanies this presentation which can be accessed for free at https://rb.gy/d5kk4
2023-09-0732 min
Where DOOH Meets AdTechBuilding While Flying: How To Monetize Excess Value Creation with Robert Chen, CEO and Founder of eatmiseIn this episode, Tim is joined by Robert Chen, CEO of eatmise, a food delivery platform in New York City. They talk about how eatmise partners with top restaurants to bring prepped, ready-to-cook ingredients to customers' doors, allowing them to cook restaurant-quality meals in under 10 to 15 minutes. They discuss the challenges of upending an established business model and of building a three-sided marketplace, and how, by restricting their supply side to a curated offering of premier restaurants and dishes, they're able to drive demand and scale, profitably and predictably.Do You Create Va...
2023-08-2928 min
Where DOOH Meets AdTechThe Future of Retail: Bridging the Gap Between Digital and Physical Shopping with Raghav Sharma, co-founder of PerfitlyIn this episode, Tim Rowe, Host of OOH Insider and Raghav Sharma, Founder of Perfitly discuss the importance of retail and the challenges faced by e-commerce brands. They highlight the significant ad spend on retail media networks and the dominance of brick-and-mortar stores in global retail sales. Did you know that more than 80% of purchases are made in brick-and-mortar stores? And that trend is only growing 📈Tim and Raghav explore ways to create more engagement in physical settings and bridge the gap between digital and physical shopping experiences.
2023-08-1538 min
Where DOOH Meets AdTechNavigating Programmatic DOOH: Insights from Jason Eckerling on Programmatic Publisher StrategiesIn this episode, Tim Rowe (host) and Jason Eckerling (guest) discuss the relevance of programmatic digital out-of-home (DOOH) advertising in the current marketing landscape. Connect with Jason on LinkedIn here.They highlight how more media is being pushed through programmatic channels, making it easier for agencies and buyers. They also emphasize the flexibility and convenience of programmatic advertising, especially in uncertain economic times. Jason, who was a co-founder of an online marketplace (Billboarder), shares insights on the benefits of programmatic dooh advertising. Tune in to learn more about the role of programmatic technology i...
2023-08-0130 min
Where DOOH Meets AdTechIdeation To Execution: A Conversation On How Brands Scale with Nathan Yeung, fractional CMO and Founder of Find Your AudienceIn this episode, Tim welcomes Nathan, a fractional CMO with a background in finance and management consulting. They discuss the challenges facing CMOs and marketing leaders, with a focus on out-of-home advertising. Nathan shares his experiences, including wrapping buses, hanging billboards upside down, and using Google Search Console for brand lift studies. Despite starting out in finance and management consulting, Nathan found his passion in sales and marketing and now helps companies grow and scale. Tune in for an insightful conversation on modern marketing strategies. Key Moments:00:06:06 Takeaway: Selling ideas is not...
2023-07-0644 min
The Exchange by EW&L Private WealthTrevor Rowe – Lessons learned from one of Australia’s Most successful Investment bankers.Let us know your thoughts, questions, and who you want to hear from next!In this episode, Tim catches up with one of Australia’s most successful investment bankers Trevor Rowe. Mr Rowe is currently a Senior Advisor and was Executive Chairman (to 2019) of Rothschild & Co Australia Limited since November 2005. Prior thereto Mr Rowe was at Citigroup Global Markets and held numerous senior positions with Citigroup/Salomon Smith Barney/Salomon Brothers over a period from 1982 to 2005 living and working in New York, Asia, and Australia. He established Salomon Brothers offices in Australia in 1983. He has held numerous po...
2023-06-081h 05
The Andy Rowe ShowBASE JUMPER - Tim HowellTim Howell is one of the most experienced base jumpers in the world.He specialises in climbing mountains and being the first to fly off them in his wingsuit.You about to hear how he does it, and how he minimises the risk in one of the riskiest professions on the planet.Athletic Greens are offering our listeners an exclusive deal when you visit Athletic Greens.com/ANDY.If you want to find out more about Tim Howell, follow him in Instagram @tim_howell_adventure or visit...
2023-05-1048 min
Where DOOH Meets AdTechThe Concrete Canvas: The Impact of Environment on Consumer Behavior with Benjamin Fishlock, Head of Client Strategy @ Global Street ArtToday’s guest is Benjamin Fishlock. Benjamin is the Head of Client Strategy at Global Street Art, a platform and organization that brings together artists, brands, and enthusiasts to promote and support the street art culture around the world. Check out the May the 4th Global Street Art video hereThroughout the episode, Ben and I discuss the different jobs that out-of-home advertising can do for a brand, and how the environment plays a crucial role in shaping consumer behavior and ultimately…outcomes. He stresses the importance of simplicity and creativity in ou...
2023-05-0545 min
Where DOOH Meets AdTechMaximizing OOH Campaigns with Technology: Insights from Eric Kubischta, CTO and Co-founder of LucitWelcome to OOH Insider, the podcast for media and marketing executives that explores the relationship between offline attention and driving conversion. Host Tim Rowe brings us today's episode, featuring Eric Kubischta, CTO and Co-founder of Lucit Technologies, a startup that has solved trafficking digital creative in a way that maximizes control and blends traditional guaranteed buying with programmatic capabilities.While technology is a central topic in this episode, Rowe also discusses Eric's unique insight into the evolution of internet advertising from the mid-90s to the present day and how this timeline correlates with OOH's current state...
2023-04-2751 min
Where DOOH Meets AdTechWeb3 For Dummies: Bringing OOH Into The Metaverse with Jason Shuster, Co-Founder of Bizztech Tim Rowe interviews Jason Shuster, Co-founder and COO of BizzTech.io a company enabling more social connection in B2B settings via the metaverse. Jason discovered building in the metaverse was a cross-section of his passion for helping more people to discover the life of working from home and his profession of building video games.Jason cuts through the myths that you need weird AR/VR goggles or niche hardware to access the metaverse and that the mass market applications are actually already here with brands like Nike seeing more than 21,000,000 visitors to their Roblox store last y...
2023-04-2037 min
Where DOOH Meets AdTechAlchemy in the Real World: Connecting With Real People In The Real World with Layne Cox, CMO of UnionTim Rowe interviews Layne Cox, CMO of Union and one of the earliest startup marketers to leverage OOH advertising as a growth channel all the way back in 2009. Layne’s career is a culmination of commitment to a passion for serving family-run businesses in the hospitality industry, with a marketing career that started out “as a lunch lady” and evolved into one of the most revered marketing leaders in the world of building B2B and B2C two-sided marketplaces. Layne has helped to build and scale amazing companies like Seamless, Grub Hub, Slice, and Pomp, specializing in the connec...
2023-04-1354 min
Where DOOH Meets AdTechPaying It Forward: A Belief And A Business Model - Episode 100 Recap of James Heller, CEO of WrapifyIn this episode 100 guest spotlight recap, host Tim Rowe recaps his interview with James Heller, CEO of Wrapify, the first performance-driven ad platform built on the gig economy and the first three-time Inc 5000 company in OOH. Check out the original conversation here.And get dialed in with Part I of Measurement Series - Impression Counting vs Attribution ReportingLike learning about advertising? Learn more about Streaming TV at stateofstreaming.com
2023-04-1211 min
Where DOOH Meets AdTechDisrupting the Internet of Screens: A Journey with Dimitri Gärtner, Founder & CEO of FRAMENIn this episode, Dimitri Gärtner, Founder and CEO of FRAMEN shares the journey of FRAMEN and talks about how a consumer product idea evolved into one of the leading international Place-based CTV disruptors. He sheds light on the challenges of building a technology startup and doing that in OOH. Dimitri also reveals that 63% of the Fortune 100 use a co-working space and how FRAMEN has focused on scaling a global network to solve traditional quality control challenges that can come with digital place-based media. And one of the most unique things about FRAMEN is how...
2023-04-0645 min
Where DOOH Meets AdTechUnlocking the Value of Transit Advertising: A Discussion with Intersection Media CEO, Chris GrossoIn this episode, host Tim Rowe interviews Chris Grosso, CEO of Intersection Media, about various topics related to the out-of-home (OOH) advertising industry. They discuss Grosso's background, the importance of transit advertising in rebooting cities, the role of public-private partnerships, and the potential of street furniture as a retail media network.Segment 1: Chris Grosso's Origin StoryGrosso discusses his background and entry into the OOH industryTalks about his passion for bringing technology to the industrySegment 2: Transit Advertising and Post-Covid RecoveryGrosso highlights the...
2023-03-3038 minThe Exchange by EW&L Private WealthTrevor Rowe – Lessons learned from one of Australia’s Most successful Investment bankersIn this episode, Tim catches up with one of Australia’s most successful investment bankers Trevor Rowe. Mr Rowe is currently a Senior Advisor and was Executive Chairman (to 2019) of Rothschild & Co Australia Limited since November 2005. Prior thereto Mr Rowe was at Citigroup Global Markets and held numerous senior positions with Citigroup/Salomon Smith Barney/Salomon Brothers over a period from 1982 to 2005 living and working in New York, Asia, and Australia. He established Salomon Brothers offices in Australia in 1983. He has held numerous positions on the boards of listed companies and institutions including a stint as Chancellor of Bond un...
2023-03-0554 minThe Exchange by EW&L Private WealthPeter Bates (T Rowe Price): Creating Investment value after the inflation storm of 2022Let us know your thoughts, questions, and who you want to hear from next!In this episode, hear from Peter Bates (Baltimore, Maryland), Portfolio Manager with T Rowe Price, one of the World’s largest asset managers. T Rowe manages more than US$ 1.6 trillion in assets across 16 countries, employing more than 7,300 staff. T Rowe has been awarded multiple times Global Fund Manager of the year, most recently during the difficult year of 2021. Peter holds an MBA from World’s most respected business school, the Wharton School.We discuss with Peter what drives investment success, the thou...
2023-02-2749 min
The Way I Heard It with Mike Rowe266: Tim Cotton—America's Cop is Always on DoodieAward-winning author, Bangor Maine Police social media manager, and Duck of Justice creator Tim Cotton joins TWIHI to discuss America's love-hate relationship with cops, the proper punishment for crapping in the street, and why Mike has dubbed Tim America's Cop despite his recent retirement.
2022-08-301h 28
Where DOOH Meets AdTechAnother Day Another DSP...But This Time - It's Apple 🍎 And How To Climb The Walled Gardens (LIVE DEMO)Start on YouTube right at the live product demo part by clicking here:https://www.youtube.com/watch?v=Ajr98WNDTrc&t=539sFor access to Persona Builder, email me directly at tim@onescreen.ai Subject Line: Persona Builder AccessThe articles I referenced today are...https://digiday.com/media/apple-is-building-a-demand-side-platform/https://www.fastcompany.com/90744880/in-a-cookieless-world-location-is-kingLike learning about advertising? Learn more about Streaming TV at stateofstreaming.com
2022-08-0913 min
Where DOOH Meets AdTechDisney x Trade Desk = 🤯 (WARNING: This One May Hurt Some Feelings)How big of a market opportunity is the Disney and Trade Desk deal? And why does it matter to OOH? Find out in this episode.WARNING: May trigger some hurt feelings because the talk is real.For professional inquiries, please email tim@theoohinsider.com#oohadvertising #marketing #advertisingArticles Referenced:https://techcrunch.com/2022/07/12/disney-strikes-a-big-adtech-deal-with-the-trade-desk-as-disney-expands-into-ads/https://deadline.com/2022/07/disney-record-9-billion-upfront-advertising-streaming-digital-1235071895/Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
2022-08-0208 min
33OH PodcastRowesborg Episode 8: Tim KennedyEntrepreneur, Author, BJJ Black Belt, UFC Fighter, Green Beret, Sniper, TV Host, Speaker and mostly he is an unapologetic American. All these things could only be describing one person, Tim Kennedy! We talk about what it took to become the man he is today and his new book Scars and Stripes. Welcome to Rowesborg Tim, enjoy!
Check out his website
https://timkennedy.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
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2022-06-2840 min
Where DOOH Meets AdTechOOH Insider Turns 100! Back to the start w/ James Heller, CEO of WrapifyOur first-ever guest, James Heller, joins us for our 100th episode celebration! James, the CEO, and Co-Founder of Wrapify, discusses how our industry can increase revenue by educating marketers on the power of out-of-home advertisement.Wrapify is omnichannel advertising for brands powered by app-enabled mobility and delivery. Their performance-driven ad-tech platform measures the impact of out-of-home impressions and attributes exposure to online, in-app, or foot traffic engagement.Takeaways The increasing amount of digitally native marketers is changing the way media channels are evaluated. These marketers need mix-media modeling, good d...
2022-04-2129 min
Where DOOH Meets AdTechCreative Over Everything w/ Wes FrickThe most important part of the return on OOH is (no doubt) the creative. On this episode of OOH Insider, Wes Frick, Freelance Billboard Designer at Wes Frick Designs, discusses his top tips and tricks for creating a successful billboard design.Wes Frick Designs is devoted to developing powerful out-of-home designs and strategic campaigns. He seeks to change the world through the capabilities of out-of-home advertising.Takeaways An established company website and/or social media is essential for a successful billboard. If there is no website or social media then the billboard i...
2022-04-1443 min
Where DOOH Meets AdTechAnswering 'What is Programmatic DOOH?', Once And For All!It's Programmatic pandemonium on this episode!! Brooke Ermogenis, Founder + Head of Insight at DOOHx, establishes once and for all what programmatic digital out-of-home is, best practices, and how to utilize DSPs and SSPs.DOOHx is an online learning platform for all things digital out-of-home and programmatic digital out-of-home.Takeaways Programmatic OOH is the automated trading of inventory. Inventory is more accessible and highly targeted. It is an entire evolution of how out-of-home is bought and sold.There is no magic solution for programmatic. Start off by trial and error to see what w...
2022-04-0729 min
UNAIDED: The Brand Building PodcastUnlocking the Power of Outdoor Media For Brands with OneScreen.ai's Tim RoweCan billboards change someone’s life? Today Evan Brandoff sits down with Tim Rowe, the VP of RevOps at OneScreen.AI, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising. Tim was initially an avid online marketer and couldn’t really understand how OOH worked. However, as he worked with billboards for the first time, he soon discovered their appeal. For one, outdoor companies have contracts that aren't cancellable. Two, it’s effortless to sell targeted display ads to people who buy billboards. Three, if you use powerful images, you’ll hit huge conversions! Listen to this episode to learn...
2022-04-0536 min
Where DOOH Meets AdTechPlace-based Marketing w/ Mary PerrellaVengo Labs is a place-based media leader in DOOH. They are on a mission to deliver their inventory everywhere buyers are. On this episode of OOH Insider, Mary Perrella, VP of Media and Marketing at Vengo Labs, chats about the role of place-based media within the marketing industry.Takeaways Place-based media is contextual to the environment and audience experience. This is a perfect place to make an emotional connection.Out-of-home is more than billboards. It is any moment when a person is out of their home and experiences an advertisement.Generate creative that specifically c...
2022-03-3130 min
Where DOOH Meets AdTechThe Immersive Revolution w/ Bob Johns of BOLDSITE MediaBob Johns, VP Media & Marketing at BOLDSITE Media, talks about the American Dream Mall’s network of screens and its ability to create immersive brand experiences.BOLDSITE Media, is a destination media company that creates boundless brand environments. They are motivated to design unparalleled immersive and integrated brand stories.Takeaways Out-of-home has an amazing ability to connect to people throughout their daily lives.The American Dream has 138 displays inside that are synchronized on one network. This allows brands to foster unique, immersive brand experiences across the property.The American Dream is a...
2022-03-2442 min
Where DOOH Meets AdTech"A DigiVan and an NFT walk into a pub" w/ Jess FitzpatrickJess Fitzpatrick, Senior Media Trader at Buyers and Sellers Media PLC, discusses the power of DigiVans, the NFT market, and creating the best campaign surrounding them.Buyers and Sellers Media PLC is an out-of-home media wholesaler. They buy digital billboard advertising space in bulk and create national and regional packages for direct to brands and agencies.Takeaways Buyers and Sellers Media’s model is unlike any others. They supply flexible packages that cater to the customer's needs while providing the best value.DigiVans are an eye-catching way for small businesses or artists to...
2022-03-1724 min
Where DOOH Meets AdTechBack Office Automation w/ Author & Sandline CFO Glenn HopperOn this episode of OOH Insider, Glenn Hopper, Chief Financial Officer at Sandline and Author of Deep Finance: Corporate Finance in the Information Age, dives into back-office automation, private equity versus venture capital groups, and achieving efficient project management.Sandline is an eDiscovery and document management service provider. They deliver clarity by deciphering pain points within an organization’s data and empowering their partners to achieve transformation faster.Takeaways When we don’t have the right tools we are more likely to be inefficient and make mistakes. Learn about what tools are avail...
2022-03-1036 min
Where DOOH Meets AdTechInteractive Content & The Shark Experience w/ Nick HaggardWe have an un-provoked podcast! Tim and Heather Waisanen, Media Planner and Strategist at OneScreen, are joined by Nick Haggard, Director of Sales at Edison Interactive. While on a call, the content was so good we decided to hit record so it could be shared with our loyal fanbase! Join us for a conversation in hyper-targeting golfers through interactive, touchscreen devices within golf carts.Edison Interactive is a content management software for connected devices. They are motivated to provide information and entertainment, as well as, create a profit center through screens.Takeaways ...
2022-03-0321 min
People With A PassionAn All Aussie 4x4 Adventure |Tim Rumble - S2 E5Tim Rumble is as True Blue as you can get and shares how he began his Outback Adventure YouTube Channel - True Blue Overland.
True Blue Overland have a motto... less is more. A minimalist approach to going off road in the Australian bush. Filming his trips and posting them on YouTube, Tim loves to share the beautiful landscapes Australia has to offer. But the rugged interior is not for the faint hearted.
Exploring national parks from South East Queensland to, it's islands and Australia's farthest point in Cape York. This is an awesome passion, w...
2022-02-0948 min
Where DOOH Meets AdTechBONUS! Hot Takes w/ Noah Peshkopia"No one has ever taken photo in front of a Facebook ad" - Tim RoweBonus content from last week! Listen in to get some behind-the-scenes content of some real, raw, and truthful takes on Out of Home. Noah Peshkopia, Geopath certified student at Centenary University, switched things up on last week’s episode of OOH Insider. In this bonus clip, they discuss the insight Tim has gained by having a child, his view on OOH and much more. Takeaways Kids pay attention to everything! Tim has seen on multiple occas...
2021-12-0909 min
Where DOOH Meets AdTechTim Rowe's Path to OOH w/ Noah PeshkopiaA change up this episode! Instead of being the interviewer, Tim becomes the interviewee! Noah Peshkopia, Geopath Certified student at Centenary University, switches things up on this episode of OOH Insider. Get the inside scoop on his origin story, the birth of OOH Insider, and advice for upcoming OOH advertisers.Takeaways Tim found that if clients added out-of-home in their campaigns then their organic traffic, direct traffic, and conversion goals consistently rose.Hosting a podcast is one of the most powerful ways to develop relationships learn from professionals within the industry.One Screen is a...
2021-12-0238 minThe Way I Heard It with Mike Rowe221: Tim Allen Lives on a RunwayMike has a most enlightening chat with his TV Big Brother, the one and only Tim Allen, who still seems a little incredulous that Mike didn't return to Last Man Standing to finish what he started. As for why Tim now lives on the runway of an airport, well, that's a bit of a mystery...
2021-10-121h 22
Where DOOH Meets AdTechAdStash w/ Douglas LustedWe have an awesome episode this week! Douglas Lusted, CEO at AdStash, joins Tim to discuss how businesses and entrepreneurs can benefit from digital screen advertising.AdStash is an adtech platform that helps businesses of all sizes to generate new revenue with digital screen monetization.Takeaways AdStash provides a media player that powers ads onto a screen, as well as, a free content management system to schedule ads or content onto the screen. It is an ad-supported model for businesses of all sizes.Small businesses have the opportunity to monetize their screens w...
2021-09-3029 minThe Incredible i Show014 Tim Rowe: American New-Nav Warrior014: Welcome back to the show Tim Rowe from IBM! Tim is back on the show to talk about the New-Nav (everyone needs to check it out – literally rebuilt from the ground up), what’s going on with RPG and RDi and a few other exciting things from the recent IBM Announcements. Tim’s contact information and social:Email: timmr@us.ibm.comhttp://www-03.ibm.com/systems/power/software/i/are/index.htmlhttp://ibm.biz/IBMi_ACSIBM iSee Video Blog:https://learn.common.org/products/ibm-isee-video-blogIBM i Tutorial...
2021-09-2744 min
Where DOOH Meets AdTechBuild Your OOH Social Media Presence w/ Michael PalatnekMichael Palatnek, Founder & CEO at Phoenix Social joins Tim to discuss how out-of-home companies can benefit from a social media presence.Phoenix Social is a social media agency that helps brands build their brand presence and channel-specific campaigns across paid media and organic channels.Takeaways Programmatic advertising has been growing exponentially since the pandemic. With many companies now joining forces under programmatic, the question becomes: will smaller businesses become overlooked?The Out-of-Home industry struggles with sticking to a measurement. While the industry as a whole is trying to gain market share, it i...
2021-09-1736 min
The Andy Rowe ShowMr. China - Tim ClissoldTim Clissold is a British expert on China, Senior Research Associate at the Cambridge University China Centre, and author of the international bestseller Mr.China. In this episode, Tim tells the incredible story of how he ended up working with a Wall Street trader to invest, lose and try to recover over $400 million in mainland China as the country first opened up to foreign direct investment in the 1980’s. He talks through some of the stresses, cultural differences and surreal experiences he went through during his time in China. We also get his thoughts on the unrest in Hong Kong, Ch...
2021-03-1548 min
Outside Music Inside the Golden StateTim RoweTim Rowe is a drummer, painter, video maker. His video series "How to Play the Drums by Tim Rowe" uses all those mediums and others to touch upon subjects from the silly to the historical to the philosophical to the purely musical. We talk about his careers as a drummer & painter, how he makes his videos, why he makes the artistic decisions he makes, his personal connection to & political views of 9/11, and also a little about the rest of his life.Videos featured, in order heard (or mentioned):Closet BonzoAlphabetClick. TrackLe...
2021-01-261h 05The Incredible i Show002 Tim Rowe IBM i Guy002: Tim Rowe’s official title is the Business Architect Responsible for Application Development and Systems Management for the IBM i Operating System, and it may be hard to believe but he does so much more than that! Tim is the guy to thank for so many of the features and tools that we love regarding the IBM i. Tim chats with us about his role within the IBM i ecosystem, community and business outreach, and the essential tools that come bundled with the Operating System. IBM iSee Video Blog: https://learn.common.org/products/ibm...
2021-01-1842 min
Where DOOH Meets AdTechEpisode 056 - LGHAUS and OneScren.AI are focused on building the future of Digital Out of HomeWhen I started #oohinsider, it was so I could learn.13 months later, I'm still learning but have been able to connect some of the dots of OOH along the way.This connection was kicked off by Mike Suh, Director of Strategic Partnerships at LGHAUS.Mike had reached out with some nice things to say about the show (thanks Mike!) and the tumblers fell into place..."you guys should totally connect with Sam Mallikarjunan and Greg Wise at OneScreen.ai".So the introduction was made and now they're making history....
2020-11-3028 min
Where DOOH Meets AdTechEpisode 046 - Sam Mallikarjunan, CEO of OneScreen.aiToday’s guest is Sam Mallikarjunan.Sam is the Co-founder and CEO of OneScreen.ai, a performance marketing marketplace that connects brands with people, not screens.Along with two fellow Hubspot alum, OneScreen.ai is taking the matter of measurability head-on with their Facebook-like goal optimization allowing marketers to choose between phone call, physical visit and onscreen conversions...in the real-world.Not only are Sam and his team changing the game in how out of home is discussed by performance marketers, they’re putting money back into the pockets of small business owners and...
2020-09-1723 min
Where DOOH Meets AdTechEpisode 045 - Martin Hering, Founder of Entry MediaToday’s guest is Martin Hering.Martin is the President of Entry Media, an Out of Home company that puts brands in the hands of their target audience.An entrepreneur, and pioneer, Martin has a classical wisdom about not only business, but life too and seeing as they are truly one in the same, offers practical anecdotes for overcoming adversity and finding success despite there not always being a blueprint.Entry Media doesn’t just put ads on turnstiles at big stadiums and subway stations, they welcome eager sports fans, greet passengers and brin...
2020-09-0742 min
Where DOOH Meets AdTechEpisode 044 - Kathi Sharpe-Ross, Author of RE:INVENT YOUR LIFE!Today’s guest is Kathi Sharpe-Ross.Kathi is the author of RE:INVENT YOUR LIFE! WHAT ARE YOU WAITING FOR? A step-by-step guide on reinventing yourself, your business and everything in between.A regular contributor to the Huffington Post, Thrive Global and industry conferences, Kathi is a sought-after speaker, workshop leader and philanthropist.Kathi is an entrepreneur, with 3 decades of global brand & lifestyle marketing expertise, she is the also the creator of TheReinventionExchange.com - the hub for all things "life reinvention" and today....she is our guest.Make sure to chec...
2020-08-3148 min
Where DOOH Meets AdTechEpisode 043 - Gino Sesto, Founder of DASH TWOToday's guest is Gino Sesto, Founder of DASH TWO.DASH TWO is an award winning creative agency founded on the core value of truly helping clients and delivering value, rather than just negotiating media buys and generating some cookie-cutter creative. With services ranging from digital and out of home advertising, DASH TWO also provides television, radio, print and creative services. Their campaign with Klarna installed dog toys, at dog level much like Oreos on the bottom shelf, to attract the decision maker - the dog...something WAY outside of the box and something th...
2020-08-1718 min
Where DOOH Meets AdTechEpisode 042 - Guest Host Andrea Henley with James Orsini, President of The Sasha GroupYou probably know some of the great brands they work with, like Young Nails, Bumbleberry Farms and Pizzeria Locale but do you know the pedigree of the hybrid consultancy-agency that has helped them scale?If not, then this is an episode you don't want to miss.Guest Host Andrea Henley sits down with President of The Sasha Group, James Orsini to discuss the Vayner X company's mission, mantra and how they're helping small business to pivot during pandemic.As a listener of the show, The Sasha Group would like to share a very...
2020-08-1044 min
HBS Managing the Future of WorkCovid-19 Dispatch: Tim RoweThe start-stop nature of business during the coronavirus pandemic demands flexibility and innovation. This is especially true for physical places of work. CIC maintains offices, shared workspace, and labs. It specializes in building hives of creative and productive activity and fostering entrepreneurial communities. Founder and CEO, Tim Rowe, explains how Covid-19 has spurred CIC to find inventive solutions to the challenge of working safely amid a viral outbreak and to extend its networking events online.
2020-08-0426 min
Where DOOH Meets AdTechEpisode 041 - Casey Binkley, CEO of MoviaToday's guest is casey Binkley.Casey is the CEO of Movia, a technology-based Out of Home advertising that connects brands with their customers via North American highways. By combining a unique approach to measurement, Movia turns borning tractor trailers into exciting ad campaigns that are predictably scalable because of the ability to measure their effectiveness.A serial entrepreneur, Casey embodies his company's spirit - always moving.He is a visionary who understands history and combines time-tested strategies with new-age tech.Check out Movia at...https://movia.media/And...
2020-07-2740 min
Where DOOH Meets AdTechEpisode 040 - Special Edition Seller PanelAre you a professional sales person?If so, this episode is for you!Join three top performers from media sales as they share their biggest losses, biggest wins and what we can all learn from both.Our panel members are ...Daione Sanders, Director of Sales of Carvertisehttps://www.linkedin.com/in/daionesanders/Max Goldfield, National Account Director at New Traditionhttps://www.linkedin.com/in/max-goldfeld-1899772b/Douglas Cordova, VP, Business Development at Wrapify (an Inc. 500 company)https://www.linkedin.com/in/douglas-cordova-9...
2020-07-2431 min
Where DOOH Meets AdTechEpisode 039 - Gideon Adey, CEO of Gurooh LTDToday's guest is Gideon Adey.Gideon is the CEO of Gurooh, a premier, London-based Out of Home consultancy rooted in transparency and expertise.Gideon has the thoroughbred race horse equivalent of an Out of Home pedigree, spending time with powerhouses like JCDecaux, Clear Channel, and Kinetic Worldwide.When he is not busy consulting brands on how to grow, through the power of OOH, he also serves as the Client Services Director for UniLED Solutions LTD - the UK’s leading digital signage specialists. As if that wasn't enough, Gideon also serves as...
2020-07-2041 min
Blue Star UnionBlue Star Union - Ep. 011 - Tim RoweA veteran of the advertising industry, Tim Rowe joins the Union to discuss his thoughts on the Covid crisis while sharing an interesting tale requiring police intervention at a NJ supermarket.
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2020-07-141h 19
The Failson Tragedy HourEpisode 11 - The Goop on Your Grinch Lab feat. Logan Colby-RoweWe’re joined by our friend Logan Colby-Rowe as we discuss Tinder bios, Logan’s time as an extra on Succession, Tim’s hatred for certain college speakers, and the atrocities of Goop. This is mostly a Tim and Logan episode because they talked a lot about video games and Kyle got left out.
Twitters:
@timmybrenner
@kylemsherry
@historicallo
2020-04-141h 22
Granite TalkEpisode #2 - The Corona Virus Episode with Andy RoweThis week Tim sits down with Amherst's Andy Rowe. Friends for many years, Tim and Andy talk about the unprecedented times that we are all going through right now and how we all seem to be getting along. For nearly an hour the two discuss everything from toilet paper to the future of education in America.
In this age of endless social media and 24 hour news talking heads, listen in as two run of the mill guys from adjacent towns try to solve all of the worlds problems with some simple back and forth, old fashion talk.
2020-03-301h 05
Where DOOH Meets AdTechOOH Insider - Episode 020 - Andrea Henley, The Out of Home GirlAndrea is a small business owner, just like 30,199,999 other Americans (there are 30.2 million small business owners, do the math 😉) and she shares what it has been like operating in uncertain times.And if you've been around Out of Home, you'll know that Andrea is a thought leader and seasoned veteran.So, what do you do when you have someone who is a real business owner AND a real pro in the advertising world?You ask them really tough questions.You see, Andrea gets both sides of the equation better than most, how...
2020-03-241h 11
The Tim DeMoss Show PodcastRadio Host Chris Stigall and Television Host Mike RoweOn today's show, Tim welcomes radio personality and host of Philadelphia's Morning Answer on WFIL's sister station, WNTP, Chris Stigall. Chris and Tim discuss the latest news on the coronavirus outbreak and the death of Philadelphia SWAT officer, Corporal James O'Connor. Then, Tim welcomes host of Dirty Jobs and Somebody's Gotta Do It, Mike Rowe to the program to discuss the opportunities in his mikeroweWORKS Foundation and Work Ethic Scholarship Program, as well as the origin of his work ethic. For more information on mikeroweWORKS Foundation, visit https://www.mikeroweworks.org/ Tim also reads...
2020-03-1342 min
Where DOOH Meets AdTechOOH Insider - Episode 001 - James Heller, CEO of Wrapify is disrupting Out of Home...find out how!Wrapping vehicles as a way to advertise isn't a new concept.BUT doing it in a way that creates measurable conversion definitely is.Wrapify helps brands to disrupt markets with expert execution and an original reimagination of combining technologies.James Heller is the Inc 500 CEO of Wrapify and a member of the elite, Forbes 30 Under 30 club and he joins OOH Insider - LIVE!Also Featured:Jonny Rowe, a 6-year old with a hand grenade 😉(it's not real...promise)Check out Wrapify here: https://www.wrapify.com
2019-10-1418 min
DEALER TALKTim Rowe - The Data ConversationJoin Erik and Myself on this conversation around data at the Dealership level. Tim Rowe joins us with some amazing insights on this powerful topic. In this episode we are covering best practices to some of the pitfalls that Dealers tend to fall into in the landscape of today were there is so much information that it is unclear what we should be paying attention to and what is fluff!
During this session we cover some of the bigger data topics including SEO & SEM, we talked about conversion and attribution, we talk about websites, Direct Mail, third party sites and we...
2019-01-2245 min
5 Minutes with Sean... Maybe 10Episode 066: Dealer Sit Down Edition, Tim RoweJoin Sean this week as he sits down with Tim Rowe for a discussion about all things automotive.
With much appreciation the Intro and Outro music is courtesy of the Goran Ivanovic/Fareed Haque DUO
2018-12-1855 min