Shows
Empire Flippers PodcastSEO in the Age of AI: What Still Works and What Doesn'tEveryone is rushing to "optimize for AI." Most are doing it wrong. In this episode, Tim Soulo, the Chief Marketing Officer at Ahrefs, cuts through the noise around AEO and GEO and explains why business owners are massively overcomplicating what visibility really means today. While AI-powered search feels new and unpredictable, Tim argues that the same core SEO principles still apply. Create genuinely useful content for your audience, and the algorithms tend to follow. We dive into how traditional SEO compares to AEO and GEO, and where AI actually changes the game. Tim...
2026-01-2756 min
The Opportunity PodcastSEO in the Age of AI: What Still Works and What Doesn'tEveryone is rushing to "optimize for AI." Most are doing it wrong. In this episode, Tim Soulo, the Chief Marketing Officer at Ahrefs, cuts through the noise around AEO and GEO and explains why business owners are massively overcomplicating what visibility really means today. While AI-powered search feels new and unpredictable, Tim argues that the same core SEO principles still apply. Create genuinely useful content for your audience, and the algorithms tend to follow. We dive into how traditional SEO compares to AEO and GEO, and where AI actually changes the game. Tim b...
2026-01-2756 min
Ahrefs PodcastThe 3 Types of EGC Every Brand Should Be Using | Melissa Laurie (Oysterly Media)Employee-generated content isn’t just a trend — it’s the future of marketing.In this episode of the Ahrefs Podcast, we dive deep into the world of Employee Generated Content (EGC) and short-form social video with Melissa Laurie, founder and CEO of Oysterly Media.Discover why authentic, employee-created video content published on brand channels is quickly becoming essential for companies that want to stand out. Melissa explains how to do EGC right — and why audiences are craving genuine interactions over polished ads.She breaks down the...
2025-09-0958 min
Ahrefs PodcastGoogle Will Kill Your Traffic - Here's How You Adapt | Kevin Indig (Growth Memo)AI Overviews are changing search — but not in the way Google wants you to think.In this episode of the Ahrefs Podcast, Tim Soulo sits down with Kevin Indig to discuss the real impact of AI on search behavior, website traffic, and SEO strategy.Kevin analyzed over 5 billion search visits and found that while people are searching more often, they’re spending less time per session — and zero-click searches are on the rise.But this isn’t just about traffic.Kevin...
2025-08-261h 07
Ahrefs PodcastAI Writing at Scale: Ahrefs’ Step-by-Step Workflow | Ryan Law (Ahrefs)Tim Soulo posted on LinkedIn asking if anyone wanted the full breakdown of the publishing process behind Ahrefs’ AI-written articles that actually ranked. Over 400 people commented “do it.”This episode is the result.Ryan Law, Director of Content Marketing at Ahrefs, walks Tim through the entire AI content workflow he built — from crafting detailed briefs to editing hallucinated links.It’s not a “push-button” prompt. It’s a repeatable system that combines ChatGPT with real editorial oversight.And the results are nearly indistinguishable from human-written content.
2025-08-0544 min
Ahrefs PodcastIf Your Marketing Isn't Bold Enough AI WILL Replace You | Mark Schaefer (Audacious)Is your marketing stuck in “competent” mode?In a world where AI can generate endless content, being good isn’t good enough anymore.In this episode, Tim Soulo sits down with best-selling author and marketing futurist Mark Schaefer to unpack why most marketing feels flat — and how to fix it. Drawing from his book Audacious, Mark makes the case for out-humaning the machines: creating content that’s emotional, unexpected, and deeply memorable.You’ll learn:Why the real threat to your brand isn’t AI — i...
2025-07-291h 21
Marketing Meetup PodcastSEO Isn’t Dead, But It’s Definitely Different - Tim Soulo and Chima MmejeTraditional search is dead!" - wellllll we don't agree with that, but we do know the opportunities in search have changed dramatically since generative-AI has come into play. In this webinar we'll cover:how SEO is changing and what you need to do about itactionable tips to get you started quickly on SEO in a AI search worldand as always, we'll have questions from the community (that's you!) 🙂Chima is Senior Content Marketing Manager at Moz and also runs her own content agency, Zenith Copy. Tim is Chief Marketing Officer at Ahrefs, offering SEO tools to help you...
2025-06-2359 min
Ahrefs PodcastInside the $360K Rebrand That ACTUALLY Worked | Nathan Barry (Kit)Nathan Barry (founder of Kit, formerly ConvertKit) joins Tim Soulo to break down one of the boldest rebrands in SaaS, and why it wasn’t just a logo change, but a complete overhaul of identity, voice, and vision.We talk:• Why they spent $260K with a top agency (and what they actually got)• How to design word-of-mouth marketing that actually works• Using AI to scale brand consistency• The Minimum Viable Personal Brand for founders• Building creator flywheels instead of chasing funnels• What Kit learned from celebrity...
2025-06-031h 01
Ahrefs PodcastAutomate $10K/Month in Tasks with AI (REAL Workflows You Can Steal) | Gael Breton (Authority Hacker)Everyone’s talking about AI in marketing. But most of it is hype, fluff, or screenshots of ChatGPT doing something useless. This episode is different.Gael Breton ( @AuthorityHackerPodcast ) shows the real systems he’s using to replace time-wasting tasks, write high-performing content, and ship more work, without losing quality.We’re talking about AI workflows that actually work in a lean, fast-moving marketing team.We cover: (00:00) Intro(01:35) AI in marketing is broken. Here's how to fix it.(03:22) Use Gemini to uncover B2B AI opportunitie...
2025-05-2047 min
Ahrefs PodcastLittle-known PPC & SEO tips from (ex-)Director of Growth @ Webflow | Tim Dalrymple (Roadway, Notion)What does it really take to drive scalable, data-informed growth in today’s competitive marketing landscape? In this episode, we sit down with Tim Dalrymple — former Head of Growth Marketing at Notion and Director of Growth at Webflow — to unpack how elite teams are rethinking attribution, customer acquisition, and product-led growth from the ground up.Tim shares lessons from leading marketing at two of the most iconic product-led brands and offers a clear-eyed look at how to build growth systems that actually move the needle. Whether you’re deep into performance marketing or looking to sharpen...
2025-03-251h 12
Content and Conversation: Organic Growth Insights from Siege MediaInside Ahrefs’ $100M Growth: Tim Soulo on SEO, Content, and SocialRoss sits down with Tim Soulo, CMO of Ahrefs, to dive deep into content marketing, SEO, and Ahrefs’ evolving approach to growth. Tim shares insights on how Ahrefs built its marketing team, the role of SEO in today’s digital landscape, and why they’re investing in YouTube, LinkedIn, and thought leadership content. They also discuss the challenges of enterprise marketing, the rise of social-first content, and the impact of backlink trends on the SEO industry. Show Notes: 00:00 Intro – Meeting in Chiang Mai SEO 00:53 Ahrefs’ Marketing Evolution 06:06 SEO vs. Diversification in Marketing 10:09 The...
2025-03-1849 min
Ahrefs PodcastWhy marketing is a good skillset for a founder | Magnus Grimeland (Antler)Meet Magnus Grimeland - the founder and CEO of Antler - a one BILLION dollar venture capital firm dedicated to investing in startups at the earliest stages.
As of today, Antler has invested in over 14 hundred companies, making it the largest day-zero investor in the world. And they have an audacious goal to invest in 6 thousand companies before 2030.
In this episode, you'll learn:
(0:00) Intro
(02:36) Why are people more important than ideas?
(06:04) Examples of iterating on ideas
(19:17) Hipster, Hacker, Hustler vs. Spike, D...
2025-02-041h 40
Ahrefs PodcastCan AI content really be “as good as” human content? | Zac Harris (Rankd., Copy.ai)Is it actually possible to make AI content in one go with minimal human involvement that is as good as what a human can produce? Zac Harris, former Head of Demand Gen and SEO at Copy.ai and founder of Rankd., thinks so.
But Zac does have a caveat: the input you give AI has to be far better than what your average marketer or writer tends to provide.
Ever the AI skeptic, Tim Soulo sat down with Zac recently to discuss his workflows, how he scaled Copy.ai to 1M visits per month through free tools, and more.
00:00...
2024-10-301h 55
Attributed - A podcast by DreamdataTim Soulo: How Ahrefs bootstrapped their way to $100M ARRTim Soulo, CMO from Ahrefs is joining us to delve into the growth activities that propelled Ahrefs to the remarkable milestone of $100M in ARR. Renowned for his expertise in digital marketing and SEO, Tim Soulo brings invaluable insights into the strategies, tactics, and challenges faced during Ahrefs' journey to becoming a market leader in the competitive landscape of SEO tools.In this session, Tim will share firsthand accounts of the innovative approaches, experiments, and pivots contributing to Ahrefs' exponential growth. From bootstrapping beginnings to scaling to unprecedented heights, Tim will uncover the key...
2024-09-021h 01
Ahrefs PodcastGoogle Analytics Legend Now Says: "OOH Is the Next Performance Channel" | Adam Singer (AdQuick)What is Out-of-Home (OOH) advertising, and how can it help you? Adam Singer, VP of Marketing at AdQuick, walks Tim Soulo through specific case studies on how companies can use offline advertising to make an impact even in digital spaces. Before joining AdQuick, Adam was an Analytics Advocate at Google for 6 years. He left in 2018 to work with multiple startups both in-house and as a consultant. So what are his go-to practices? In this episode, you'll learn how offline advertising can help you increase...
2024-03-151h 35
Ahrefs PodcastWhat a $5M Business Portfolio REALLY Looks Like (SPOILER: Not What You Think) | Dom Wells (Onfolio)When Dom Wells was teaching English, he never imagined that a few short years later, he’d be sitting on a $5M portfolio of digital assets. Tim Soulo dug in to find out how Dom’s portfolio is constructed, what he looks for in acquisitions, and how he runs his projects.***************************************Additional Resources► https://onfolio.com/► https://twitter.com/DomWellsOnfolio► https://www.linkedin.com/in/dominic-wells-onfolio/***************************************Ahrefs PodcastHost: Tim SouloPodcast Producer: Michelle LindnerIntro Storyboard...
2024-03-151h 19
Ahrefs PodcastHe Drove $100M+ in Pipeline—Then Quit to Go Fractional | David Fallarme (Hubspot, Owner.com)How different is marketing within large, complex teams than working with smaller brands? Tim Soulo chatted with David Fallarme about large-team marketing, fractional marketing, and why he decided to join Owner.com as VP of Marketing.***************************************Additional Resources► https://www.linkedin.com/in/dfallarme/***************************************Ahrefs PodcastHost: Tim SouloPodcast Producer: Michelle LindnerIntro Storyboard & Video Lead: George DolgikhIntro Video Animations: Nikita Sych#salesfunnel #digitalmarketing #revenuegeneration #fractionalmarketing #onlinebusiness #fractionalownership
2024-03-151h 53
Ahrefs PodcastWhy 99% of Content is TRASH (And What to do Instead) | Peep Laja (CXL, Wynter)Is content marketing dead? Peep Laja thinks most of it’s garbage. In this episode, the founder of Wynter and CXL breaks down why today’s B2B content fails, how to create messaging that actually converts, why testing beats guessing, and how to know when it’s time to pivot your business model. ***************************************Where to find Peep: LinkedIn: (https://www.linkedin.com/in/peeplaja/)X: @peeplajaWebsite: https://peeplaja.com/Where to find Tim: LinkedIn: (https://www.linkedin.com/in...
2024-03-151h 53
The Ross Simmonds ShowHow Ahrefs Built A Content Moat On The Back Of SEO, YouTube & ToolsIn this episode, Ross explores SEO in digital marketing, focusing on Ahrefs, a $100 million business that has transformed how marketers approach search. Meet Dmytro Gerasymenko, the visionary behind Ahrefs, as he unveils the core elements that catapulted Ahrefs into a market leader. From brand essence to infrastructural brilliance, get ready for an exclusive peek behind the curtain.Tim Soulo, the marketing lead at Ahrefs, joins the conversation, spotlighting the latest innovations Ahrefs has up its sleeve. It's not just about features but their relentless pursuit of consistency mingled with bold experimentation.----
2024-01-251h 05
The Agency Growth PodcastThere Is No Such Thing As Accurate SEO Metrics (ft. Tim Soulo w/ Ahrefs) | Episode 083Ahrefs has been in the SEO community chatter quite a bit since the pricing model change so we thought it'd be good to bring Tim Soulo himself on the podcast to talk a little bit about the reasoning behind that.But we wanted to get more value out of the episode than that.In this episode, Tim gives us some useful keyword research tips both using paid tools as well as free tools and sheds some light on the accuracy... or lack thereof... when it comes to the metrics...
2023-12-291h 07
The Art of Selling Online Courses110 The SEO Secrets To Ranking Higher On Google Search - with Tim SouloSend us a textOn this episode of 'The Art of Selling Online Courses' we sat down with Tim Soulo, the Chief Marketing Officer and Product Advisor at Ahrefs, a cutting-edge SEO tool driven by big data.Tim's ground breaking data research in the realm of SEO has been recognized by numerous online publications, including Inc, TechCrunch, and VentureBeat. Renowned for his expertise, Tim has graced the stages of major industry conferences worldwide, including PubCon in Las Vegas, BrightonSEO in the UK, and the Digital Marketers Australia Conference in Melbourne. Tim's You...
2023-11-1531 min
Marketing School - Digital Marketing and Online Marketing TipsLinkedIn's Genius New SEO Strategy?In episode #2583, we talk about LinkedIn’s potentially genius new SEO strategy and share our thoughts on whether or not we think it's going to last. Tuning in, you’ll find out how combining user-generated content (UGC), AI, and SEO resulted in "hockey stick" traffic growth for LinkedIn, why increased traffic doesn’t necessarily translate into increased conversions, and what elements of this impressive-looking strategy you can implement in your own business, plus so much more!TIME-STAMPED SHOW NOTES:
(00:00) Today’s topic: LinkedIn's Genius New SEO Strategy.
(00:08) What Ahrefs' Tim Soulo has to say about LinkedIn’s collabor...
2023-10-1706 min
Indie BitesHow Ahrefs Built A Best-In-Class SEO Strategy - Tim Soulo, AhrefsTim Soulo is the CMO at Ahrefs, one of the biggest and best SEO tools on the internet. Ahrefs are one of the clear success stories as a bootstrapped company, growing to be a an 8 figure brand over the past decade. Things really took off when Tim took over marketing for the company back in 2015, first focusing on growing the blog, before experimenting with different marketing channel to bring Ahrefs to its current size. In this episode Tim brings a mini SEO masterclass for SaaS founders, gives his thoughts on AI content and reveals if he has ambitions to...
2023-03-0115 min
Breaking B2B - SaaS Marketing and B2B Marketing Podcast#302 How Ahrefs Bootstrapped To $100M+ (CMO shares marketing secrets)► Why Ahrefs decided to stay bootstrapped and not go for investment
✔ Tim Soulo Chief Marketing Officer and Product advisor at Ahrefs.
🎧 Have a listen to Neal & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
👉 Between 2016 and 2020, Ahrefs’ revenue grew from $16 million to $88 million: The key steps taken to see such growth
👉 Marketing channels invested in
👉 Building out a marketing team
👉 How to win with SEO
👉 Building a content flywheel
👉 How to balance brand and demand growth (Ahrefs has 100s of thousands of followers...
2023-01-1639 min
The Long GameFireside Chat with Tim Stoddart (Copyblogger, Stodzy)Tim Stoddart, the owner of both Tim Stodz Enterprises and Sober Nation, is a writer, an entrepreneur, and a leader. Tim’s experience of addiction and recovery has shaped and influenced his career path in many ways. It’s what inspired him to create Sober Nation, a blog and community resource for people struggling with addiction, as well as his marketing agency Stodz Enterprises. For Tim, his personal journey and professional career go hand in hand. In this episode, you can find out how Tim learned to reconcile his personal and professional online persona...
2022-10-2649 min
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.113: Growing Customers & Revenue (w/ Tim Soulo, Ahrefs)Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About DataboxSubscribe to our newsletter for episode summaries, benchmark data, and moreInsights Tim Shared1. If you aim at improving a metric, your strategy will be optimized to hit that metric. And that might not be in the best interest of your company.This often happens in marketing. Teams w...
2022-10-1948 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsKalicube Tuesdays Retrospective (Anton Shulke and Jason Barnard)Anton Shulke talks with Jason Barnard about looking back on the groovy years and looking forward to the years ahead.
Anton Shulke (The Livestream Guy) is a livestream production manager. Since 2015 he has been working on live events, webinars and podcasts for major players in the SEO industry like Semrush, Duda and smaller companies like Kalicube. As of 2020, he has worked as production manager on over 100 episodes of the Kalicube Tuesdays series of livestream events. Anton's role as production manager includes booking guests, organising the show, technical testing, and running each episode. Guests have included Carrie Rose, Nik Ranger, Andrea...
2022-08-1833 min
Marketer of the MonthThe Success of Your SaaS Depends on the Success of Your Users : Ahrefs' CMO on How to Win Market DominanceInterview with Tim Soulo - CMO, Ahrefs
Tim Soulo is the Chief Marketing Officer and Product Advisor at Ahref’s (an industry leading SEO tool, powered by Big Data). Having written a number of thorough marketing guides as well as numerous data-driven SEO research studies - Tim eagerly shares his expertise by giving live talks at numerous digital marketing conferences around the world and writing blog posts on the Ahrefs Blog. Tune in to the most recent episode of Marketer of the Month to listen to Tim impart his wealth of practical knowledge in SEO and digital mar...
2022-08-1126 min
Tech Bound PodcastTim Soulo - Marketing bets, the future of SEO tools, and ethical marketingTimestamps0:00 Warmup questions5:27 Important metrics SEO tools can’t provide10:20 How will Yep make Ahrefs better?16:35 The biggest bet Tim took that paid off20:13 How Ahrefs manages to not run out of keywords to write about22:28 How to decide when to refresh content27:06 Is SEO becoming more product than marketing?33:33 Ahrefs most underutilized feature40:29 How to differentiate from all the other SEO tools44:15 The future of SEO tools49:07 Tim’s secret believe51:22 The place of soci...
2022-08-051h 01
The SaaS Revolution ShowHow This CMO Helped 10x Ahref's RevenueIn this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Tim Soulo, CMO at Ahref, to tell us how he contributed to Ahref's 10x growth in ARR to 100M.
Tim shares:
🏆 The secret to his CMO success
🏆 What really worked during his first 12 months in the role
🏆 Getting 10x growth to 100M ARR
🏆 The one thing all CMOs should avoid
🏆 The best career advice he’s ever received
and more!
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe | Dublin, Ireland
Book tickets: https://saastock-europe.com/
🇺🇸 SaaStock USA | Austin, Texas
Book tickets: https...
2022-07-0739 min
Brands That PodcastAhrefs: Maximizing Sponsorships w/ Tim SouloIn this episode, we chat with Tim Soulo, CMO at Ahrefs, about the power of podcast sponsorships. Ahrefs is a leading SEO tool with about 75 employees and $100M in annual recurring revenue. Simply put, they’re one of the biggest brands in marketing.Tune in to learn why Ahrefs spent $214K in podcast sponsorships over the course of a year, how they measure ROI outside of direct sales and leads, how they use qualitative attribution, and so much more.Guest-at-a-GlanceName: Tim SouloWhat he does: Chief Marketing Officer and Product Ad...
2022-05-2550 min
The Smart Passive Income Online Business and Blogging PodcastEasy SEO for Non-SEO People with Tim Soulo from Ahrefs#571 Today’s show is probably the most mind blowing, and likely one of the most valuable podcast episodes that you will ever hear. I’m very happy to have Tim Soulo back on the show. Tim is the CMO at Ahrefs, an industry leading search engine optimization (SEO) toolset. If you haven't heard of Ahrefs, it’s software you can use to audit your website and get all kinds of data to help you improve your Google search rankings. Ahrefs is Google Search Console times a hundred. This episode is about simplifying SEO and taking the right approach. You’re going...
2022-04-2744 min
Tuplaturinat - Yrittäjän rautaisannos markkinointia ja myyntiäKannattaako sisältömarkkinointi oikeasti?Tällä kerralla Tuplaturinoissa tehtiin pitkästä aikaa sisältömarkkinointia sisältömarkkinoinnista. Näkökulmana kuitenkin se, onko siitä oikeasti hyötyä ja voiko niitä hyötyjä mitata. Sisältömarkkinointi on ollut Tuplaamon ykköshevonen lähdöstä asti Se on ollut myös ykkösvihjeemme yrittäjille, mutta vastustustakin on tullut Rand Fishkin kyseenalaistaa reippaasti sisältömarkkinoinnin mittaamisen Samoin tekee Tim Soulo Kun hakukoneanalytiikkafirma ei mittaa edes niitä asioita, joita olisi helppo mitata 10 hyötyä sisältömarkkinoinnista ja muutama lisää Digitaalisen markkinoinnin lupaus rapisee Kannattaako sitä nyt sitten oikeasti tehdä? Paljon maksaa sen tekemättä jättäminen? Jakso...
2022-04-0841 min
Actionable Marketing Podcast[Best of Season] AMP071: How To Get Your Content To Rank #1 On Google With Tim Soulo Of AhrefsCoSchedule started the Actionable Marketing Podcast (AMP) in 2015 and has recorded and published more than 300 episodes. CoSchedule has worked with some of the smartest minds out there that share their stories with you through this podcast. This season, CoSchedule brings back some of the best of the best evergreen content. Planning and creating content that ranks well on the search engines can be difficult. It comes down to keyword selection and use, but that’s not all. You’ve heard the expression, “content is king,” and that’s still true. Your success has everything to do with the value a...
2022-04-0526 min
30 Minutes of GrowthS1 EP4: Tim Soulo, CMO of Ahrefs | Growth Marketing | SEO toolsCreating SEO content that performs consistently is a tough gig. I’m drawing back the curtain with 3 super actionable playbooks straight from the CMO of Ahrefs, Tim Soulo.Great content is hard, it takes time and effort, but Ahrefs provides sophisticated tools to make the process easier, refining your craft and boosting your SEO.Alex downloads Tim’s expert knowledge on 3 key elements for creating content that works hard for you: Creation, distribution, and strategy. Tim talks through his five levels test for analyzing content, why they pumped thousands into conte...
2022-04-0527 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsRevealing the Secrets of Keyword Data (Tim Soulo and Jason Barnard)Tim Soulo talks with Jason Barnard about revealing the secrets of keyword data.
Tim Soulo is the Chief Marketing Officer and Product advisor at Ahrefs. Tim has been a frequent and noteworthy contributor to the SEO and digital marketing industries for the past 12 years. Thousands of online publications have quoted his data research studies, including Inc, Techcrunch, and Venturebeat, and he has spoken at some of the world's top industry conferences, including PubCon (Las Vegas, US), BrightonSEO (Brighton, UK), and Digital Marketers Australia Conference (Melbourne, AU).
Keyword search volume is a metric many use obsessively, but what is it exactly, a...
2022-03-2532 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsWhy SEO could be More Reactive and Short Term (Carrie Rose and Jason Barnard)Carrie Rose talks with Jason Barnard about why SEO could be more reactive and short term.
Carrie Rose is a British entrepreneur who has over 7 years of experience in SEO. She is the co-founder and CEO of Rise at Seven, a creative search agency launched in June 2019. She is 28 years old and started her business at the age of 26. Carrie has won several awards for her creative campaigns and digital PR executions including awards such as 2020's Campaign Magazines 30 under 30, Rising star - Content Marketing Association, Best Campaign within Travel at the UK Search Awards 2018.
Consumer search behavior is massively...
2022-03-2230 min
Bootstrapped Stories#2 Ways to get to $100M in ARR | Tim Soulo, CMO AhrefsAhrefs went from $0 to $100M ARR in 10 years, bootstrapped. 65%+ growth year-over-year and tons of unconventional strategies to build their SaaS. I talked to Tim (CMO) about how they got here, why they have no tracking pixel on their website, why they don’t do any testing and more.
All the answers in this second episode of the Bootstrapped Stories. Enjoy! 😎
Watch the interview on Youtube https://youtu.be/NRr-wdE0RlA
Tim Soulo
https://www.linkedin.com/in/timsoulo
https://twitter.com/timsoulo
Ahrefs
https://ahrefs.com/
https://www.yo...
2022-01-2557 min
Paris Talks MarketingEp. 33 - SEO & Content Marketing Best Practices for SaaS with Tim Soulo, CMO from Ahrefs
Have you heard of Ahrefs? In this episode, I interviewed Tim Soulo, CMO from Ahrefs. In a nutshell, Ahrefs is an SEO software toolkit that includes tools for link building, keyword research, competitor analysis, rank tracking, and site audits.
Tim shares some current SEO trends and how SaaS companies can crush their SEO game right now.
Hear more from Tim Soulo in this episode:
•Tim shares how Ahrefs drives growth by focusing on SEO and providing educational content for their audience.
•Ahrefs content strategy is driven only by keyword research and why.
•How Ahrefs uses paid advertising for amplifying educational conten...
2021-07-2355 min
The Chase Potential PodcastTim Soulo - Understanding SEO with Ahref’s CMOIn this episode, I interview Tim Soulo, Chief Marketing Officer at Ahrefs, one of the largest keyword research tools. We talk about what SEO really is, how Tim got into the industry, and how to approach learning the different aspects of digital marketing.
2021-05-2518 minThe Long Game#013: A Fireside Chat with Tim Soulo, CMO at AhrefsAhrefs’ CMO Tim Soulo believes in practicing what you preach - and for good reason. Ahrefs is an SEO tool with a powerful content strategy. The popular platform attracts traffic with a balance of keyword targeting and genuinely valuable content. How does Tim keep Ahrefs’ output ranking at the top? By investing in new ideas and top-notch industry leaders to keep his content going. In this episode of Office Hours, Tim and Alex talk about how to win the content ranking game. The conversation touches on topics such as appealing to customer imagination, the importance of learning the SEO rope...
2021-05-1135 min
The Yaag ProjectTim Soulo: Getting real with content marketing, and going beyond best practicesIn this episode, Tim Soulo, the CMO at Ahrefs, talks about getting real with content marketing and the need to go beyond the so-called best practices. He shares about the evolution of Ahref's marketing strategy and their approach to content marketing.
Some of the key points Tim discusses in this episode includes:
--> Why they came up with a 'pay $7 for a seven day trial period', even if that meant a hurdle to people trialing for the first time
--> Ahref's in-house model for scoring content (not the traditional funnel model)
--> Common mistakes he sees content marketers making
-->...
2021-05-1042 minMarketing Meetup PodcastHow Ahrefs grew their website traffic (and how you can too) - Tim Soulo, CMO at AhrefsTim Soulo is the CMO of Ahrefs. In this session, we asked him about the journey of growing Ahrefs to a site that measures its website traffic in the millions – and how you can build traffic to your website too.
How do you build traffic to your website – key takeaways:
Is SEO for your business?
SEO isn’t for everyone. It’s worth asking the question of whether there is enough search traffic volume to even support your SEO efforts. If there isn’t – it might be worth considering prioritising other channels.
On SEO ha...
2021-04-071h 00
How the Fxck SEO PodcastEp.28. Tim Soulo, CMO at Ahrefs, How to design SEO content that converts readers and drives tangible business growthWatch on YouTube. Download the Playbook.
Kicking off season two with a bang, we've got Tim Soulo, CMO of Ahrefs.com.
In this episode, we cover:
• Growing the Ahrefs blog to 1.5 million monthly visitors
• Why traffic doesn't matter (and why Ahrefs has never used Google Analytics or retargeting pixels)
• How to design content that drives sign-ups (and why you shouldn't waste your time on anything else)
• How to rank #1 in Google (like Ahrefs does for everything)
• What type of content Ahrefs write...
2021-02-2242 min
Eric SchwartzmanConverting SaaS Trials from Organic Search with Ahrefs CMO Tim SouloTim Soulo is CMO at Ahrefs, an industry-leading keyword research tool. With nearly 10 years of experience in SEO and digital marketing, Tim speaks at conferences around the world and publishes content on the Ahrefs Blog.
He’s also authored SEO research studies and digital marketing guides. In this interview, we discuss AI, domain authority, and conversion rate optimization.
Ahref’s has been upgrading their hardware and investing in AI, because “it really does give you and edge.” As big data processing gets easier, search engines will get “smarter and smarter, being able to factor in more ranking factors and blend them in a...
2021-01-2740 min
B2B Lead Gen PodcastConverting SaaS Trials from Organic Search with Ahrefs CMO Tim Soulo
Tim Soulo is CMO at Ahrefs, an industry-leading keyword research tool. With nearly 10 years of experience in SEO and digital marketing, Tim speaks at conferences around the world and publishes content on the Ahrefs Blog.
He’s also authored SEO research studies and digital marketing guides. In this interview, we discuss AI, domain authority, and conversion rate optimization.
Ahref’s has been upgrading their hardware and investing in AI, because “it really does give you and edge.” As big data processing gets easier, search engines will get “smarter and smarter, being able to factor in more ranki...
2021-01-2740 min
OutSpeechOutSpeech: Tim Soulo, Ahrefs - The Future of Link Building and Digital PRTim Soulo is the CMO at Ahrefs, one of the world's most used backlink analysis and SEO tools. He caught up with OutSpeech host Laura Hampton to talk about all things digital PR and link building - from what link building looks like today, how marketers should be using digital PR in their strategies and the best bits of Ahrefs itself.
2021-01-2128 min
RankUpOutspeech #1: Tim Soulo, AhrefsWe kick off our new series of our digital PR podcast Outspeech with a new host (that's me!) and a slightly new format of a maximum 30 minute chat with experts and pros from around the worlds of PR, marketing and more.
In the first episode of 2021, I spoke to Tim Soulo, CMO at Ahrefs, one of the world's best known and most loved SEO and PR tools.
If you'd like to appear on Outspeech, get in touch at laura@impression.co.uk and feel free to share any comments in the comments box below this post, or over on Twitter...
2021-01-2128 min
Masters of SaaSWhat many companies get wrong about SEO – with Tim Soulo @ AhrefsBe honest: how many times have you worked on a content piece that you thought was great, sunk hours into it, only to get zero engagement on it? Tim Soulo, CMO at Ahrefs and our next guest is convinced that it's because you're not saying anything new. He learned that after asking Rand Fishkin, co-founder and CEO of SparkToro for a tweet to share his work.Rand's feedback was incredibly insightful and ended up being more than just a fail story!We cover all this plus:- How a SaaS company w...
2020-08-1751 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast[REPLAY] How to Do SEO Yourself: A Comprehensive Guide to Keyword Research (With Examples)I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel...
2020-08-1153 min
The Growth Hub PodcastTim Soulo - CMO at Ahrefs - Getting To +$50M ARR & +65% YoY Growth by Ditching Expert AdviceTim Soulo is CMO at Ahrefs and in this episode we’re talking about the amazing story of how Ahrefs got to +$50M in ARR with +65% year-on-year growth by ditching expert advice and embracing unconventional wisdom.
The Ahrefs story is nothing short of incredible and they seemingly came out of nowhere to take on heavyweights like Moz and SEMrush in the SEO space. In this episode Tim explains how they did it and he also opens up on their marketing strategy, content playbook, and how they were able to achieve such impressive hypergrowth.
Links
Ahrefs >> https://ahrefs.com/
Why We Ch...
2020-06-1440 min
The Business of Podcasting PodcastResults From Spending $200,000 on Podcast Sponsorships With Tim SouloResource Links: Valher Media Website (https://www.valhermedia.com/) Valher Media Resources (https://www.valhermedia.com/resources) A helpful guide to growing & monetising your podcast (https://www.valhermedia.com/podcasters-edge/) Ahrefs Website (https://ahrefs.com) SaaS Marketing Vlog (https://www.youtube.com/channel/UCDidoS6DWZVYk-PdNtcY9PQ) For a lot of podcasters, getting sponsored by a solid brand would be a dream, especially if it’s something they (or their audience) are already familiar with. Today, I speak with Tim Soulo, CMO and Product Advisor at Ahrefs. We talk about his experience spending $200,000 on podca...
2020-04-1548 min
Inside a Hustlers Brain PodcastTim Soulo Sharing Ahrefs Untapped Features To Get Backlinks ✅Tim Soulo is the Chief Marketing Officer and Product advisor at Ahrefs (an industry-leading SEO tool, powered by Big Data). With almost 10 years of practical experience in SEO and digital marketing, Tim eagerly shares his knowledge by giving live talks at various digital marketing conferences around the world and publishing blog articles at Ahrefs Blog.
👉👉 Let be Social:
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2020-01-1718 min
Remote Marketing PodcastHow Ahrefs grew to $50 million+ revenue (feat. Tim Soulo)In this episode, I spoke with Ahrefs CMO Tim Soulo about the common challenges any early CMO faces and how to push past those. We also discussed Ahrefs's remote marketing team setup and their playbook. High level notes - https://remotemarketing.org/tim-soulo-ahrefs/
2020-01-0153 min
Remote Marketing PodcastHow Ahrefs grew to $50 million+ revenue (feat. Tim Soulo)In this episode, I spoke with Ahrefs CMO Tim Soulo about the common challenges any early CMO faces and how to push past those. We also discussed Ahrefs's remote marketing team setup and their playbook. High level notes - https://remotemarketing.org/tim-soulo-ahrefs/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit madhavbhandari.substack.com
2020-01-0153 min
Next Level – Contractor Podcast8 Lead Generation Experts Share Their #1 Strategy for 2020Matt Diggity - Indepth articles + remarking
Brian Dean - Push on your current email list
Britney Miller- Repurpose top content
Larry Kim - chatbots
Will Reynolds - It’s all about good work
Tim Soulo - Educational content / youtube
John Lincoln - Content + paid promotion
Matthew Woodward - Competitions / Giveaways
Full Post: https://hookagency.com/get-more-leads-now/
2019-12-2911 min
Roofing Podcast: Hook Better Leads8 Lead Generation Experts Share Their #1 Strategy for 2020Matt Diggity - Indepth articles + remarking
Brian Dean - Push on your current email list
Britney Miller- Repurpose top content
Larry Kim - chatbots
Will Reynolds - It’s all about good work
Tim Soulo - Educational content / youtube
John Lincoln - Content + paid promotion
Matthew Woodward - Competitions / Giveaways
Full Post: https://hookagency.com/get-more-leads-now/
2019-12-2911 min
Product&Growth Show19 - жизнь в Сингапуре, контент-маркетинг и отказ от аналитики с Tim Soulo, CMO в ahrefsВ 19-м (незапланированном) выпуске Product&Growth Show, Паша Педенко поговорил с Tim Soulo, CMO в ahrefs.
Это первый выпуск, который писался вживую. Писали в Сингапуре в декабре 2019 года.
Что в выпуске?
1. Как Тим попал в ahrefs?
2. Как построен маркетинг в ahrefs?
3. Почему в ahrefs не используют Google Analytics?
4. Как выглядит маркетинг-тусовка в Сингапуре?
5. Как в ahrefs наспонсорили подкастов на 200 тысяч долларов и не померяли ROI.
6. Как делать контент-маркетинг в 2020 году?
7. Что чувствует человек, который переехал из Николаева в Сингапур?
Полезные ссылки:
Наша конференция по digital-маркетингу: https://growthmarketingstage.com/
Наша конференция по product management: https://confidenceconf.com/
Паша Педенко в Telegram: https://t.me/pavloisontheroad
2019-12-1742 min
Leveling Up with Eric SiuAhrefs’ CMO and Product Advisor Tim Soulo Proves That Content Marketing SellsHey everyone! In today’s episode, I share the mic with Tim Soulo, the CMO and Product Advisor for Ahrefs. Tune in to hear why Ahrefs depends on content marketing to sell its product, how they came to have more backlinks than their competitors and how this keyword ranking company does its SEO. Click here for show notes and transcripts Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here Subscribe to Grow...
2019-11-2441 min
Leveling Up with Eric SiuAhrefs’ CMO and Product Advisor Tim Soulo Proves That Content Marketing SellsHey everyone! In today’s episode, I share the mic with Tim Soulo, the CMO and Product Advisor for Ahrefs. Tune in to hear why Ahrefs depends on content marketing to sell its product, how they came to have more backlinks than their competitors and how this keyword ranking company does its SEO. Click here for show notes and transcripts Leave Some Feedback: What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, leave a short review here
Subscribe to Grow...
2019-11-2441 min
The CMO Asia PodcastTim Soulo | CMO at AhrefsAbout Tim: Born in Ukraine. Lives in Singapore. Tim Soulo is the Chief Marketing Officer and Product advisor at Ahrefs (an industry leading SEO tool, powered by Big Data). With almost 10 years of practical experience in SEO and digital marketing, Tim eagerly shares his knowledge by giving live talks at various digital marketing conferences around the world and publishing blog articles at Ahrefs Blog. He’s the author of many data-driven SEO research studies and a number of detailed marketing guides. In this episode, he shares with us why Ahrefs are in Las Vegas and sponsoring Pubcon, why tracking bottom li...
2019-10-2933 min
Marketing News CanadaTim Soulo (Ahrefs)On this episode of Marketing Jam, Darian Kovacs talks to Tim Soulo, CMO & Product advisor at Ahrefs.com.
Tim shares how Ahrefs helps digital marketers with SEO and how their software compares to other companies in terms of data collection.
You can find and subscribe to Marketing Jam on iTunes, and Stitcher.
Follow Jelly Marketing:
Twitter - twitter.com/jellymarketing
Facebook - facebook.com/jellymarketing
Instagram - instagram.com/jellymarketing
Website - jellymarketing.com
Follow Darian Kovacs:
Website - jellymarketing.com/darian/
LinkedIn...
2019-10-1528 min
EDGE of the Web - The Best SEO Podcast for Today's Digital MarketerNews with Tim SouloNEWS SYNOPSES: Google Gives Webmasters More Control Over Their Search Listing DisplaysThree new meta tags allow for controlling the max length of a text preview, duration of a video preview, and size of an image preview. An HTML attribute is also available to help with this.By Barry Schwartz Broad Core Algorithm Update by Google on September 24thGoogle announced ahead of time this broad update would start rolling out on September 24th, which is only the second time Google has much such an announcement ahead of a major update. By...
2019-10-0314 minEDGE of the Web - The Best SEO Podcast for Today's Digital MarketerMarketing SaaS from Scratch with Tim SouloSaaS marketing hinges on building your brand, inbound content marketing, and identifying the right lead acquisition channels. What better way to learn about SaaS marketing than from the guy who built the marketing dept. at Ahrefs. Tim Soulo is the Chief Marketing Officer and Product advisor at Ahrefs (an industry-leading SEO tool, powered by Big Data). With almost 10 years of practical experience in SEO and digital marketing, Tim shares his knowledge by giving live talks at various digital marketing conferences around the world and publishing blog articles at Ahrefs Blog. He's also the author of many data-driven SEO research...
2019-10-0258 min
Marketing Speak®195. Down-to-Earth SEO Advice with Tim SouloFor the serious SEO practitioner, Ahrefs is a tool and brand that we're already well aware of. It's a powerful platform for many things, including competitor analysis and keyword research. As you can imagine, an awesome marketing tool like Ahrefs needs an awesome chief marketing officer, and that's where Tim Soulo comes in. Tim is a digital marketing thought leader, a frequent speaker at events around the globe, and a publisher of cutting-edge research and opinions on the Ahrefs blog. Before taking on the CMO role at Ahrefs, Tim forged his own path in the digital marketing...
2019-07-171h 05
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsCreating Content for the REAL Long Tail (Tim Soulo with Jason Barnard)Tim Soulo with Jason Barnard at Search Marketing Summit 2019
Tim Soulo talks with Jason Barnard about creating content for the real long tail.
Tim Soulo - I am very curious about his name, given that he is from Ukraine (I think). He cites Arnold Schwarz-a-thingy. The onto more serious matters – starting with a definition of ‘Long tail keyword’ (we mostly get the definition wrong, by the way).
Long tail does not refer to the number of words in a query, and Tim proves it. Interestingly, some one word queries have very small search volume. Which ones? In short ‘if the query is...
2019-07-0918 min
The Side Hustle ProjectTim Soulo on Going from Blogger to Ahrefs CMO and What it Takes to Create Top-Ranking ContentIn today’s episode, we’re talking to Tim Soulo, the side hustling blogger that parlayed his own content success into a job offer to become the Chief Marketing Officer at Ahrefs, the leading SEO tool set for bloggers, marketers and website owners.
2019-06-1300 min
Show Me The NuggetsHow to grow your blog past 100K monthly visitors and make a profit from itTim Soulo's successful career started when he won a bet with a friend that ultimately led him to launch his personal blog, the BloggerJet. Not being an expert authority at that time, Tim built two amazing plug-ins that guaranteed him a job at one of the leading SEO tools, Ahrefs. He now devotes his time to share his knowledge by giving talks and publishing various SEO research studies and blog articles. In this episode, Tim shares the techniques and strategies he used to help Ahrefs grow its traffic by over 200% and how Blogging can be a powerful...
2019-06-0359 min
Above the Fold - Marketing and LaughsTim Soulo of Ahrefs talks searcher intent (and how it can 5x your traffic)Tim Soulo, CMO and product advisor of Ahrefs, and industry-leading SEO tool, joined us for a discussion on searcher-intent, and SEO trends.
Tim explained how a simple modification to a high-value page brought their rankings from the bottom of page one to the top, effectively 5x-ing their traffic within days.
Tim also dropped a bombshell on us; Ahrefs is creating something BIG. We are talking game-changing BIG.
2019-05-2859 min
The Do You Even Blog PodcastWhy SEO Link Building Is Not Rocket Science - Tim SouloToday's guest is none other than Tim Soulo--marketing guru at Ahrefs!We're here to chat about link building, SEO, outreach emails, marketing systems, and way more!Full transcripts can be found here: https://doyouevenblog.com/seo-link-building-not-rocket-science-tim-soulo/Ciao!
2019-05-2249 minThe Do You Even Blog PodcastWhy SEO Link Building Is Not Rocket Science - Tim SouloToday's guest is none other than Tim Soulo--marketing guru at Ahrefs!We're here to chat about link building, SEO, outreach emails, marketing systems, and way more!Full transcripts can be found here: https://doyouevenblog.com/seo-link-building-not-rocket-science-tim-soulo/Ciao!
2019-05-2249 min
Saving ThousandsSEO tools and how they're different with Tim Soulo Chief Marketing Officer at AhrefSEO tools and how they're different with Tim Soulo Chief Marketing Officer at Ahref by Robert Palmer
2019-05-211h 00
Building Online Empires PodcastTakeaways From 5.1 Billion Keywords w/ Tim Soulo of Ahrefs [Episode #61]Today we sit down with Tim Soulo of Ahrefs to chat about their latest SEO experiments and how things look under the hood of their business. This episode is jam packed with data-backed takeaways we can use to for our own niche sites. Tune in now!Topics:How Tim Soulo joined AhrefsTakeaways […]
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The post Takeaways From 5.1 Billion Keywords w/ Tim Soulo of Ahrefs [Episode #61] appeared first on Human Proof Designs.
2019-05-1500 min
Experts On The Wire (An SEO Podcast!)106: Tim Soulo On Ahrefs Growth, Their Search Engine & Being a DJOn today’s episode! How Tim went from being a DJ, to CMO at Ahrefs The Story (and an update!) on The Ahrefs Search Engine How Tim earned 200+ backlinks on one piece of content on his personal blog How Ahrefs Estimates Traffic Numbers The SEO mistake they made when trying to rank for “what is […]
The post 106: Tim Soulo On Ahrefs Growth, Their Search Engine & Being a DJ appeared first on Evolving SEO.
2019-05-151h 04
Yours in MarketingTim Soulo: Becoming the CMO of Ahrefs, the Future of SEO, and Chilling in SingaporeOn this very special episode of the Yours in Marketing podcast, I speak with Tim Soulo.Tim is the CMO of the powerhouse SEO tool Ahrefs. We discussed his background in SEO, his blog that led to him getting the job at Ahrefs, and his move from Ukraine to Singapore.You can find more about Tim right here.We also highly recommend checking out Ahrefs, which can be found here.Please rate, review, and subscribe to Yours in Marketing! → http://bit.ly/yours-in-marketing.
2019-05-021h 00
The My Wife Quit Her Job Podcast With Steve Chou251: Tim Soulo Of Ahrefs On How To Rank Any Website In SearchToday, I’m excited to have Tim Soulo on the show. Tim is the Chief Marketing Officer at Ahrefs, an industry leading SEO tool powered by Big Data. He has 10 years of practical experience in SEO and digital marketing. He loves to share his knowledge of SEO and he speaks at industry conferences all over the world. Enjoy the episode! What You’ll Learn What’s working with search engine optimization today Tim’s main strategy when it comes to ranking a site in search How and where to promote your content online How to rank an ecommerce store in searc...
2019-04-1152 minThe Smart Passive Income Online Business and Blogging PodcastSEO Simplified – with Tim from Ahrefs#364: Tim Soulo from Ahrefs breaks down a simple, actionable SEO strategy—from the very first steps, to query and keyword research, content planning, SEO competition, and more! Podcast show notes available here: https://www.smartpassiveincome.com/session364
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2019-03-271h 06
The Smart Passive Income Online Business and Blogging PodcastSPI 364: SEO Simplified – with Tim from Ahrefs#364: Tim Soulo from Ahrefs breaks down a simple, actionable SEO strategy—from the very first steps, to query and keyword research, content planning, SEO competition, and more! Podcast show notes available here: https://www.smartpassiveincome.com/session364
2019-03-271h 08
The SaaS Podcast: Build, Launch & Scale Your SaaS205: SaaS Growth: Unconventional Wisdom Leads To A $40M Startup - With Tim SouloTim Soulo is the Chief Marketing Officer (CMO) at Ahrefs.com, a SaaS startup that provides SEO tools to help grow your search traffic, research your competitors, and monitor your market niche. In 2015, Tim joined a SaaS startup as head of marketing. The company had spent several years building their blog, but it still wasn't generating much traffic or leads.The Show Notes
Ahrefs
The Ahrefs Blog
Dmitry Gerasimenko
Tim on Twitter
Omer on Twitter
Enjoyed this episode?
Subscribe to the podcast
Leave a rating and review
Follow...
2019-03-191h 06
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship205: SaaS Growth: Unconventional Wisdom Leads To A $40M Startup - With Tim SouloTim Soulo is the Chief Marketing Officer (CMO) at Ahrefs.com, a SaaS startup that provides SEO tools to help grow your search traffic, research your competitors, and monitor your market niche. In 2015, Tim joined a SaaS startup as head of marketing. The company had spent several years building their blog, but it still wasn't generating much traffic or leads. The Show Notes Ahrefs The Ahrefs Blog Dmitry Gerasimenko Tim on Twitter Omer on Twitter Enjoyed this episode? Subscribe to the podcast Leave a rating and review Follow Omer on Twitter Need help with your SaaS? Join SaaS Club Plus...
2019-03-191h 03
The Recipe For SEO Success ShowThe Ultimate Content Marketing Q&A with Tim Soulo from Ahrefs: Episode 2How Tim deals with haters and what he'd change about Ahrefs So in this second part of the Tim Soulo interview, we are moving away from talking about content marketing. You can head back to the first episode hear all Tim's amazing tips on that. And instead we're going to talk about the Ahrefs tools, what it does, and also some kind of sticky questions which I'm wondering if Tim is going to be comfortable answering. We have some questions for Tim himself about what it is to be a well-known figure in...
2019-03-1232 min
Indie Hackers#084 – Creating Better Products Through Marketing with Tim Soulo of Ahrefs"Whenever you work for a big company and they don't help you work on your ambitions, you start doing something on the side. That's what always happens." In this episode, Tim Soulo (@timsoulo) details the winding path he took to quit his job, build his own profitable online businesses, and eventually become the Product Advisor and Chief Marketing Officer of Ahrefs, which generates over $1M in revenue per employee.Transcript, speaker information, and more: https://www.indiehackers.com/podcast/084-tim-soulo-of-ahrefs
2019-03-081h 03
Tropical MBA - Entrepreneurship, Travel, and LifestyleTMBA483: Search Engine Optimization in 2019 (Plus, The Dark Side of SEO)Longtime listeners of this show know that Dan and Ian spent the early part of their entrepreneurial career building product businesses online.
What you might not know is that Search Engine Optimization, commonly referred to as SEO, was one of the first skillsets that they learned when building those businesses.
A lot has changed in the last decade when it comes to SEO, and this week's guest seems to be at the forefront of that progress.
Tim Soulo is the Chief Marketing Officer and Product Adviser for Ahrefs. Ahrefs is a Software-as-a-Service company that provides a suite of incredibly useful SE...
2019-03-0754 min
Tropical MBA: Entrepreneurship & Founder LifestyleTMBA483: Search Engine Optimization in 2019 (Plus, The Dark Side of SEO)Longtime listeners of this show know that Dan and Ian spent the early part of their entrepreneurial career building product businesses online.
What you might not know is that Search Engine Optimization, commonly referred to as SEO, was one of the first skillsets that they learned when building those businesses.
A lot has changed in the last decade when it comes to SEO, and this week's guest seems to be at the forefront of that progress.
Tim Soulo is the Chief Marketing Officer and Product Adviser for Ahrefs. Ahrefs is a Software-as-a-Service company th...
2019-03-0754 min
The Recipe For SEO Success ShowThe Ultimate Content Marketing Q&A with Tim Soulo from Ahrefs: Episode 1Also, why Tim is going to live in the woods and work on his beard Content marketing is something we know we should all do, but it's so overwhelming many of us don't know where to start. So today, I'm delighted to have Tim Soulo from Ahrefs on the podcast, he's Marketing lead for this leading SEO software Tim and his team consistently pump out amazing shareable content that builds brand awareness and authority. In this episode I'll grill him with questions from you, the erstwhile listeners of the Recipe for SEO Success...
2019-03-0540 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast7 Ways to Win the Hearts and Minds of Your UsersI've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel...
2019-03-0554 min
Marketing Strategies PodcastHow ahrefs grew 60% YOY to $40million ARR - With Tim Soulo from ahrefsI had the pleasure of speaking with Tim Soulo from ahrefs. Tim has been instrumental in ahrefs growth starting as the sole marketeer for the business in 2015 and growing the business to over $40million in ARR today. He has done this by doing every marketing activity himself before hiring experts to take over and improve his processes. Today they are flying in the world of SEO and create some of the best content on the topic. This episode is filled with takeaways so enjoy and let me know what you think.
2019-02-2657 min
Business CasualMarketing Done DifferentlyIt's no secret: Matt and Andrew love using Ahrefs. But they're more than just a kickass SaaS product: they're approaching marketing in a totally different way. Tim Soulo, the CMO of Ahrefs, stops by to talk about how they're blowing up the traditional SaaS marketing model and debate what does and doesn't work in the online marketing world. Enjoy!Read Tim's post about marketing here.
2019-02-111h 19
Entrepreneurs on Fire Business PodcastHow bootstrapped software startup Ahrefs manages to grow 60% year over year in a competitive market with Tim SouloTim is the Chief Marketing Officer and Product advisor at Ahrefs (an industry leading SEO tool, powered by Big Data). He’s a frequent speaker at marketing conferences around the world and an author of many data-driven SEO research studies. Top 3 Value Bombs: 1. It’s hard to succeed in marketing if your product is awful. You should care about the product first. Then, the marketing will almost take care of itself. 2. Your customers who were using your product genuinely wanted to talk about your product. You have to figure out that as CMO, your...
2019-01-2854 min
Empire Flippers PodcastEFP 180: Scaling ahrefs with Tim SouloIn this episode, Justin talks with Tim Soulo from ahrefs about how he landed at the company and the details behind how they've scaled the business over the last few years.
2019-01-2457 min
How do you know? by Andra ZahariaBuild the reflex to reflect (with Tim Soulo)See all the ways to get in touch with the guest, Tim Soulo, on his Ahrefs page.
RESOURCES:
This is what separates a good marketer from a great one
How we grew our 8-figure ARR by +65% two years straight (with a team of 30 and no VC)
Outliers by Malcolm Gladwell
BloggerJet - Tim's personal blog
Flow: The Psychology of Optimal Experience by Mihaly Csikszentmihalyi
The Pomodoro Technique
An excellent collection of biographies by and about entrepreneurs
2018-12-2155 min
Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastHow to Do SEO Yourself: A Comprehensive Guide to Keyword Research (With Examples)I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel...
2018-12-1854 min
The Impact Marketing PodcastFree Traffic: The Hero Outreach MethodIn our previous ActiveGrowth podcast episode, we had a chat with Tim Soulo from Ahrefs about the importance of SEO and knowing your potential customers to increase your website traffic without spending much on it. You learned that SEO doesn't exclusively happen on your own website: to get quality backlinks and reach more people, you should get featured on other channels. And to make it happen, you need to start doing outreach.Today, we brought to you Colin Shipp, networking, PR and outreach expert, to dive deeper into effective targeting and outreach. You'll learn how t...
2018-12-1300 min
Marketers In CapesHow The Kings of SEO Do Content with Tim from Ahrefs (TMM E09)Like Luke and Darth, blue dress or gold dress, SEO vs content is a debate that tends to polarize. But in this interview with Tim Soulo, the head of marketing at ahrefs.com, it turns out that it might not be so complicated. Tim shares the content strategy that ahrefs uses to drive decision making, why SEO is really the most customer-friendly acquisition channel, and I summarize four core tips for YouTube content success.
2018-11-2005 min
ActiveGrowth Podcast - Digital Marketing for Self Made EntrepreneursFree Traffic: The Bootstrapper's Guide to SEOYou might hear that only the big players make it to the first page in Google in 2018. You might hear that you need to do shady things if you want to rank anyway. We interviewed Tim Soulo, CMO at Ahrefs, who gave us his best SEO advice on how to rank in search engines even if you're just starting out, your product is new, your website barely has visitors and you don't want to spend a fortune on ads or a team - without having to do anything sketchy. New to SEO? We added some ex...
2018-11-1245 min