Shows
Rabbitt Stew ComicsEpisode 534Weekly Comic Reviews: DC Batman/Static Beyond 1 by Evan Narcisse, Nikolas Draper-Ivey, Wil Quintana Poison Ivy Annual 2025 by G. Willow Wilson, Mark Buckingham, Lee Loughridge DC Go: DC/Marvel: Flash/Fantastic Four by Jeremy Adams, Adrian Gutierrez, Romulo Fajardo Jr Marvel 1776 1 by J. Michael Straczynski, Sean Damien Hill, Ron Lim, Jay Leisten, Roberto Poggi, Alex Sinclair Predator: Badlands 1 by Ethan Sacks, Elvin Ching, Oren Junior, Juancho Velez Marvel Unlimited: Marvel Meow 32 by Nao Fuji Marvel/DC: Thor/Shazam by Al Ewing, Jethro Morales, Erick Arciniega Dark Horse American Caper 1 by Dan Houser, Lazlow, David Lapham, Lee Loughridge Hellboy...
2025-11-263h 09
Customer Secrets51 - The Essence of Typing PeopleHow most people type others is slow and prone to errors. They use only behavior as their tool to decide the Myers-Briggs personality type of other people. Why? Because behavior is what personality is about.
But if you go deeper, and ask what is behavior, you can get to the core of where personality comes from, and that leads to other methods of typing people.
Behavior is demonstrated by consistent actions. If you do the same thing over and over, that is what behavior is all about. But where do "actions" arise from? They come...
2023-08-0638 minCustomer Secrets50 - Why Personality Hasn't Taken Off and Gone MainstreamYou love the subject of personality, and I love it. But most people, particularly business people look down on personality as a tool that could help them explode their sales. They just don't think it will work for them. Why is that? What are they missing? What are the impediments that are clouding their vision?
In this episode, I'll go through the main reason that personality as a tool, hasn't taken off, and why it isn't likely to do so.
The reasons include:
1. Researchers that study human behavior often don't bother to include...
2023-07-3039 minCustomer Secrets49 - The Difference Between Judging and PerceivingIn the Myers Briggs personality system, the last of the four dichotomies is Judging versus Perceiving. This is designated either by a J or a P in the Myers Briggs code. It is always the last letter in the code. For example, ENFJ or ENFP.
What is the difference between the two destinations? That is the topic of this edition of the Customer Secrets podcast. I think that most of the experts have it wrong, and because of that, they have a hard time distinguishing people. This process of distinguishing people is called "Typing." In other words...
2023-04-2325 minCustomer Secrets48 - How to spot a Narcissist using Personality ProfilingNarcissists don't have a badge on their shirt that makes them easy to identify. So how most people identify them is by their behavior. The problem with that, is that by definition, you have to interact with them consistently to learn their behavior. At that point, you've probably been trapped in their web. Now you have the problem of extracting yourself from that spider's web. The best way of dealing with the narcissist is to avoid them in the first place. But that means you need an alternative method of identifying them besides using "behavior."
Thankfully, we...
2023-04-1542 minCustomer Secrets47 - Competing Against ChatGPT and A.I. search enginesHow is A.I. content generation sites, like ChatGPT, going to change internet search? We need visitors to come to our sites, so that they can discover all the products and services we offer. But A.I. based search engines are going to "eat all of the clicks." They are going to give the searcher answers, so that they don't have to visit a number of websites to find the information they seek. It is what google does in the "Answer Box", but it will be 1000X more effective for searchers. They won't be clicking over to our websites...
2023-02-2623 minCustomer Secrets46 - Thinking about Your ThinkingI've been listening to a Dan Sullivan podcast, where he talks about "Thinking about your thinking." When hearing that phrase, I didn't quite understand what he was getting at. So I had to ponder it, and come up with my own way of rephrasing it. More importantly, why should you challenge the assumptions and beliefs that you have?
When researching this podcast, I posed the question of "what is thinking" to ChatGPT. And the A.I. gave me a peculiar response. It mentioned four types of thinking: Analytical thinking, Creative thinking, Critical thinking, and Reflective thinking. But...
2023-02-1939 minCustomer Secrets45 - What's the difference between the preferences of Thinking and FeelingWhat is the real difference between someone with the Thinking preference versus a person with the Feeling preference? Is it that one person is logical and the other illogical? Or is, as is termed by the BIG-5 system that one person Agreeable, and the other person is not an agreeable person? I'll give you my thoughts, and I welcome your opinions as well. Please leave a comment below.
If you would like to learn more about how to use the tools of personality to be more persuasive and effective in your relationships, I suggest my course: "Easy S...
2022-10-1119 minCustomer Secrets44 - Dealing with Difficult People Using the Tool of PersonalityThere are lots of YouTube videos out there about how to deal with difficult people. But this one is different, in that we're going to use Personality. What this gives us is new information about the difficult person. Armed with this new information, we can now come up with a strategy to deal with them, so that we don't face difficult situations in the future.
If you would like to learn more about how to use the tools of personality to be more persuasive and effective in your relationships, I suggest my course: "Easy Selling Using Personality Ty...
2022-09-2533 minCustomer Secrets43 - What is Personality Development?In the world of personality, you'll often hear the phrase "Personality Development." But what does that really mean?
If you go to YouTube and search on the phrase, you'll see videos about how to increase your charisma, or how to be liked and not be boring to other people. If you go to videos that are specifically about Myers Briggs, you'll see videos about how to "flex" your cognitive functions so you can be adaptable in a variety of situations. But if you go to psychology websites, you'll find that personality development is very close to "human...
2022-09-1932 minCustomer Secrets42 - The Future of Typing PeopleThe common way of typing a person's personality is to use "behavior." It is either looking at the four dichotomies from Myers Briggs in an individual manner, or by looking at the Cognitive Functions of the person. What is in vogue right now is definitely the cognitive functions method. Unfortunately, it is complex, because there are eight cognitive functions, and the ordering of them (called the stack) is also important. There is so much misinformation, that it is no wonder that people are often mis-typed.
The future of typing has already been in place for about 20 years...
2022-09-1941 minCustomer Secrets41 - Do People Really Buy "Emotionally?"This episode was a carryover to my blog that I wrote previously. It was about the phrase that we've all heard that goes: People Buy Emotionally, and Justify with Logic.
It that phrase true? I don't think so. In this episode, I make for the case, that at best, it is a half-truth. It seems to be true, but when we start breaking it down, we find that it isn't quite as nice-and-tidy that we think it is. People do justify with logic - that part is true. But do they really buy emotionally?
Listen i...
2022-09-1122 minCustomer SecretsEpisode 40 - Using Personality During The Hiring ProcessAre you looking to hire an employee and considering giving them a personality assessment? The official guidance from the Myers Briggs organization is an emphatic "NO! Don't do it." However, if you talk to someone that is a proponent of the D.I.S.C. personality assessment, they say "YES! Do it."
So who's advice should you follow?
In this episode, I'm going to take up this question, and give you a different perspective on using personality in hiring. It will come from a person that has used assessments in the past to try to f...
2022-09-0421 minCustomer SecretsEpisode #39 - Do you feel tied down by a salesman?This episode is the announcement of my course: "Easy Selling Using Personality Type."
One reason I created it was because I'm tired of the way salesmen twist the dagger of shame in the backs of prospects during the close portion of the presentation. They find out what a customer thinks is important, and then later when it comes time to close the sale, they bring that same thing back up again. If you don't agree to close the sale, then you are shameful, and are a liar because you said that is what you thought was important.
2022-08-2812 min
The Sales Podcast With Wes Schaeffer, The Sales Whisperer®Use Emotions To Sell By Personality Type, With Tim Van MilliganSelling By Personality Tips you'll learn today on The Sales Podcast... The rocket man Became an entrepreneur Interested in emotions and selling by personality Loved model rockets as a kid Hired away from NASA to work in Colorado in toy rockets Eventually got let go but loved selling to consumers so he started his own rocket company Took 10 years Focused on emotions Worked on the school newspaper in college and sold the ads and he loved it Gave him extra money Extra perks...like getting fed by your pizza shop client Emotions can be triggered following a formula."...
2022-02-031h 05
Customer SecretsA.I. in Persuasive Copywriting - Are we there yet?I've tried out several copywriting websites that have A.I. create text in an attempt to reuse old articles I've written. I've wanted to take 20-year old content, and update it for a new audience. What did I discover in this process?
The big take-away was that I figured out the process, or what might be the method that current state-of-the-art A.I. uses to generate new content.
My question during that exercise was: are we at the point where A.I. is as good as a human copywriter in generating compelling text that could be...
2021-11-0721 min
The Rocketry ShowTim Van Milligan of Apogee Components!Welcome to Episode 105 of The Rocketry Show! This time around, we are joined by Tim Van Milligan of Apogee Components! Tim hangs with us to talk about some new projects from Apogee, including some insights into the direction of RockSim! We also find time to talk rocket shop too!
2021-02-271h 32
Pocket MastermindTim Van Milligan on Using Personality Types to Better Market and Sell to Your Prospects (#037)Tim Van Milligan is an expert in the technique of using personality temperament in business to better market and sell to your prospects. He is a B2C business owner himself, so he is practicing what he preaches about using these techniques. The company he owns, and his actual day-job is as real rocket scientist, where he sells toy model rockets through the internet. He’s been running his company since 1994, and in 2011 he discovered the power of using “personality” to make selling his products easier and faster. Since then he’s been studying and mastering this field of psycholo...
2020-10-201h 01
Customer SecretsEpisode 37 - Typing an ISFJ: An interview with Elzie FlenardIn this episode, we're talking to Elzie Flenard, the mayor of the website: Podcast town.
Elzie is an ISFJ personality type in the Myers-Briggs system personality nomenclature. That means he has the following preferences: Introversion, Sensing, Feeling, and Judging. How do we know this? Because we've gone through the process of typing him. We looked for the clues that he gives off as he is talking. Everyone gives off clues to their personality type, and if you are observant, you can pick them up and figure out what type they are. The most important clues are the...
2020-10-0325 min
Customer SecretsEpisode 36 - Typing an INTJ: An interview with Richard LauIn this episode, we're talking to Richard Lau, the force behind the website logo.com
In this interview, we have several objectives for you as you learn about the process of typing other peoples personality. Most importantly, listen for their values. What are the "guiding principles" that this person believes will bring them success in life. This will be the big clue as to what personality temperament that are placed into. Once you know this temperament, you can associate it with other things, like; specific words or phrase usage, themes that they talk about, and the style...
2020-09-1244 min
Customer SecretsEpisode 35 - Typing the INTJ: An interview with Greg Kihlström - Career Gig EntrepreneurIn this episode, we're talking to Greg Kihlström, the entrepreneur behind the company careergig.com. This is a platform for freelancers looking for work, but with the advantage that they offer benefits like health and life insurance to their clients.
In this interview, we have several objectives for you the listener. First, listen for the values that Greg has that he believes lead to success in life. These values are a big clue as to his personality temperament. Second, listen to the ideas and strategies that Greg uses in his own business. After all, if he ha...
2020-08-2944 minCustomer SecretsEpisode 34 - Typing the ISTJ: An interview with Matt Decoursey - Host of the Startup Hustle PodcastIn this episode, we're talking to Matt Decoursey. He is a founding partner of the company Full Scale, and also the post of the popular podcast called Startup Hustle. We're going to learn Matt's success secrets for business, which are also the values that are typical of the person with the ISTJ personality temperament. So as you listen to this, pay particular attention to the guiding principles that Matt thinks are important for success. You can use these same principles when you are selling to other people that have the "Logistical" personality temperament.
Matt Decoursey can be...
2020-08-2248 minCustomer SecretsEpisode 33 - Battling With an ESTP - Entrepreneurial Coach Vanessa ZamyIn this episode, we'll be typing entrepreneurial coach Vanessa Zamy. What she does is to help people launch a new business while still keeping their day job.
The reason we type people is that we want to stay consistent with the first step in either sales or marketing. That first step is to understand and know exactly who the customer is. By typing a person's personality, we have a doorway into what that customer values. Once you know what guiding principles they live by, you can develop a plan to sell to that type of person more ef...
2020-08-0858 minCustomer SecretsEpisode 32 - Typing the ESFP Personality Temperament - An interview with presentation coach Brenden KumarasamyIn this episode, we interview presentation coach Brenden Kumarasamy, and get to know his secrets which he uses when interacting with his own customers. At the same time, we'll go through the clues that he gives off that tell us his Myers-Briggs personality type.
For more information, check out Brenden's YouTube Channel: MasterTalk
Get Tim's book: Selling by Personality Type on Amazon. Visit the Customer Secrets website
2020-07-3048 minCustomer SecretsEpisode 31 - Typing Personality: Scott Aaron - An ESTP Warrior Connection CoachI this episode, we're going to accomplish two objectives. We're going to go through the process of typing someone else's personality temperament through a simple conversation. The objective is to listen for those guiding principles that the person believes will lead to success. In simple terms, these 'guiding principles' are what we call a person's "values." Each of the four individual personality temperaments has a set of common values that are different from the other three temperaments. When a person talks, those values naturally come out. We just have to tune our brain to listen for them. Once you...
2020-07-1948 minCustomer SecretsEpisode #30 - Stop Hate For Profit CampaignThere is a campaign going on here in the month of July, 2020 called #StopHateForProfit. The purpose of it is to get facebook to change their algorithm that determines what is shown to people in their newsfeeds. Instead of the algorithm feeding people things that they might agree with, they want facebook to insert political correct posts that the readers should be seeing. If facebook capitulates to this demand, they might as well close up shop now. Whatever you might think of facebook, they have a sound business model. It is the platinum rule: "do unto others what they wish...
2020-07-1016 min
Customer SecretsEpisode 29 - Get Woke - Go BrokeEarlier this year, before the Corona Virus shutdown happened, the economy in the USA was booming. But behind the walls of Nike Corporation, there is looming panic. Their sales are plummeting. They reported at the end of June 2020 that they lost $790million while their sales dropped like a stone from $10.18Billion to $6.31Billion. How is this happening? What did they do wrong?
What they did wrong was to violate the first law of sales and marketing. That law is: "Who is the customer?" They didn't know who they were selling to. And just as importantly, they didn't...
2020-07-0515 minCustomer SecretsEpisode 12 - Break Out Of Other People's Marketing ChannelsHere is the thing that bugs me about marketing experts. They tell you that knowing the customers is the first and most important thing you should do. And then immediately in the next sentence, they are giving you tactics on what to do next. If knowing your customer is so critically important, then why do they jump right over that skill?
In this episode, I'll lead off discussing that issue. Then I'll get into the topic that is next in the marketing expert's repertoire. That is: "marketing channels."
Big companies, like Google, Facebook, Amazon, LinkIn...
2020-06-1109 min
Customer SecretsEpisode 28 - Typing Someone Based On the Words They UseIf you're in a face-to-face sales situation, where you can observe the other person's behavior for long periods of time, how do you type them? The only clues you have to work with are the words that they use when they speak to you, or the written correspondence they may send to you.
In a previous episode, I talked about the 5-step method of typing someone. Just for reference, those steps were:
Playing the percentages - The population isn't evenly split up between the four different personality temperaments. Two temperaments make up about 76% of the population...
2020-06-1129 min
Customer SecretsEpisode 27 - The other side of Storytelling: "Why listen to a boring story?"In selling, professionals are told that story telling is one of the keys to making an emotional connection with customers, as it bypasses the logic-center of their brain. But nobody talks about the reason why customers are listening to those boring stories. What is in it for them?
When you understand the reason that customers have for listening to stories, you as a salesman can craft better stories that will get to the point a lot faster. Here's a hint... You have to know the personality temperament of your prospect so you know which type of story...
2020-06-0222 min
Customer SecretsEpisode 26 - Typing the SP Person by Recognizing UpspeakThe term "up-speak" refers to the tendency when talking to end sentences with a rising tone of voice. It is also called "high rising terminal" talking if you happen to google it. This episode is about using this particular behavior as a clue which allows you to instantly type someone as having the preferences of Sensing (S), Feeling (F), and Perceiving (P) in their Myers-Briggs personality nomenclature.
This little give-away of a person's way of talking means you can type this particular person in just a few seconds of meeting them, or just hearing their voice on a...
2019-10-1918 min
Customer SecretsEpisode 25: The Warrior Personality Temperament and Their Value of StoriesIn episode 24, we started a discussion about the differences in sales bots and humans. Sales bots, like Amazon are killing it right now. If we want to sell more, it is important to note that the other things that Bots don't do. It just might be that the things that humans do might just be the reason that we find it so difficult to make a sale.
Previously, we noted that sales bots don't ask questions. Another thing that Bots don't do is tell stories. But humans do; particularly the people that have the Warrior personality temperament...
2019-10-1223 min
Customer SecretsEpisode 24 - The Bots are Killing it! What they DON'T Do That Humans Screw Up?Online sales increase every year, while offline sales stagnate. Obviously, the A.I. bots are doing something right. Not so obvious is what they don't do that humans are. The question should be: "What are we as humans doing that is screwing up our chances of making the sale?"
This is a question that few people are asking. The reason they don't ask, is that if we find out the real answer, and it goes against everything we've been taught, it is going to cause us a lot of embarrassment.
We're not here to embarrass y...
2019-10-0515 min
Customer SecretsEpisode 23 - Why hasn't Personality Marketing Taken Off?What are the reasons that personality marketing tactics have not been successful in the past? What is different about what we're doing here? Does it really work?
These are the questions we're going to tackle in this episode.
Michael starts off this episode with his journey in his search for the tool that would help him get to know his customers. It is pretty impassioned, and will have you feeling that you are probably going through the same situation. The truth is that we all have had the same experience. We've all researched personality in...
2019-09-2829 min
Customer SecretsEpisode 22 - Factoids about the MBTI and the Big-5 Personality SystemsI recently read an article by Dario Nardi called "Factoids re MBTI® instrument and 16 Types" and I wanted to discuss a few key points that Dario brings up. He is of the "Strategist" personality temperament, meaning that in his Myers-Briggs type, he has the letters N and T. The "N" is for Intuition, and the "T" is for Thinking.
Not only are we discussing the points of his article -- which I agree with -- but I also want you to pick up what is important to the person with the "Strategist" temperament. When you know what is...
2019-09-2620 min
Customer SecretsEpisode 21 - Artificial Intelligence and the Future of Personality Based SellingIn this episode, Michael Abdo and Tim Van Milligan talk about how artificial intelligence works. But more than that, we'll talk about how it has changed marketing because it allows you to target specific customers that have values that match your own.
But the thing about AI, is that right now it is like a child. Without specific training, it it dumb. It needs a lot of data for it to be useful. An example we talk about in the show is how an A.I. bot identified people with high intelligence. How did it do that...
2019-09-1720 min
Customer SecretsEpisode 20 - Predicting the Future of Personality MarketingWhat is on the horizon for where personality marketing is going? We're going to make predictions on what we think you'll see coming in the world of advertising and marketing. But the pace of change is happening so quickly, that some of our predictions are already here. Did you know there is already an app that will tell you the personality type of that woman you want to connect with on Linkedin. Not only that, but the app will give you phrases to use that match her personality, so that she'll be more likely to accept the pitch you're...
2019-07-0433 min
The Rocketry Show#77 – NARCON 2019 Part TwoThis is an “all star” episode! We’re joined by Tim Van Milligan from Apogee Rockets discuss an interesting collaboration project with Fins & Fire that gives your rocket the ability to paraglide its way home to you! Randy Boadway stops by to discus eRockets, and we end up in an interesting discussion about running a hobby rocket kit & supply company, including how the price of rocket kits are determined. He also showed up later to do a fun live eRockets commercial with us. Randy Boadway, Owner of eRockets Gary Rosenfield and Dan Bow...
2019-06-261h 11Customer SecretsEpisode 19 - The most common mistake people make when taking a personality questionnaireWhy is it that people can't seem to dial in on their true personality type? Why is it that they seem to jump from one set of personality traits to another, each time they take a personality assessment? Does personality really change like that? And why is it that people think that being in the middle on a particular trait, like half-way between an introvert and an extrovert is the optimum for a human being? These are the types of questions we'll discuss in this episode.
At the end of the episode, we are giving out a...
2019-06-1917 min
Customer SecretsEpisode 18 - What is the Best Personality Assessment to Take?One of the common complaints about taking personality quizzes is that they don't seem to be consistent. Every time you take one, you might come back with a different set of personality traits. One time you might be an ENFP, and the next time it comes back saying you're a ENFJ. Which is it? Which is more accurate?
In this episode of the Customer-Secrets podcast, we'll tackle that question and why written assessments are prone to change every time you take one. And we'll discuss how modern technology has changed the landscape making written questionnaires almost useless...
2019-06-1324 min
Customer SecretsEpisode 17 - What You Can Do Differently Than Cambridge Analytica?Cambridge Analytica used personality data on a massive scale to influence the 2016 Presidential elections. They proved beyond a shadow of a doubt that using psychographic marketing really does work. If you're not using it in your business to attract and to get customers to take action by buying your products, you're ignoring a new scientific tool that has infinite upside potential.
What Cambridge Analytica had was access to Facebook's data on customers, and they were able to exploit this information on a country-wide scale. Because of what they did, Facebook got their hand slapped and they were...
2019-06-0641 min
Customer SecretsEpisode 16 - Does Personality Marketing Really Work?"The scientific evidence is consistent and clear: one can increase the effectiveness of marketing messages and other types of persuasive communication by tailoring them to people’s psychological profiles” - Harvard Business Review (May 2, 2018). https://hbr.org/2018/05/what-marketers-should-know-about-personality-based-marketing
We're answering the question in this episode about what proof do we have that psychometric marketing really works. The proof comes from the results of the presidential election in 2016. It was how a company called Cambridge Analytica was able to influence the election by getting fence-sitters to get out and vote for their candidate. What everyone is app...
2019-05-2624 min
Customer SecretsEpisode 15 - Questioning for PersonalityWhy do people hate dealing with salespeople?
The reason is that salespeople are taught to ask questions. Sounds harmless, doesn't it. What is so controversial as a "question?"
But there is one negative aspect of asking questions that nobody talks about. That is this: "questions demand engagement." By engagement, I mean that the recipient of the question has to stop what they are doing, and address the question. Even choosing not to respond takes a conscious effort that only happens after you've had to stop what you're doing.
2019-03-2520 min
Customer SecretsEpisode 14 - Typing the Person with the ISFP personalty profile"Personality" is a leading indicator. That means it can show up in a room, even before a person enters the room. It is like the light from the headlights on your automobile. Even before you can see the car on a dark road, you know that a car is approaching you because the light from the headlights is penetrating the darkness. You don't need to meet a person, to get a clue to their personality type. Their personality is already penetrating the area they are coming in to.
What are some of the clues to a person's...
2019-03-1019 min
Customer SecretsEpisode 13 - What do Customers Really WantYou may have heard that customers want "value," and therefore you should be building value when presenting your product or service.
I'm a contrarian salesperson, so I don't always agree with the standard wisdom that we've all been taught as gospel. In this case, I think building value is 80% correct. What's missing is the "values." There is a big difference between building value and what I want to discuss in this episode, which is "promoting values."
Promoting values is that extra piece that is missing in the sales presentation. It...
2019-02-2813 min
Customer Secrets"I Want To Think About It" Excuse You Get From CustomersIn selling, when you ask for the sale, you'll often get the response from the customer that goes: "I want to think about it."
Why are you getting that response? And what can you do about it?
The most likely reason you're getting the response is because there is a clash in values that is causing the customer to want to get away from you. Find out more by listening now.
2019-01-2906 min
Customer SecretsEpisode 10 - 5-Step Typing ProcessWhat is the process of typing a person's personality? A listener wants to quickly analyze and profile the people he talks to that come in for a sales presentation. In this episode, I go through my 5-step personality typing process. They are: playing the percentages, the context (likes-attract-likes), seeing a visual image of the person to see what they value, evaluating the words they use (specific words they use, the style, and their overall theme), and finally, determining their values (their guiding principles they use to make decisions). Their "values" are the most important, and I use them as the...
2018-11-2012 min
Customer SecretsMaking That Emotional Connection“People buy with emotions and justify with logic.”
This is a good strategy to use in selling. But what emotions?
What are the tactics that you use to implement this strategy? How do you trigger the emotions when you are selling?
For that matter, what “emotions” are you supposed to trigger?
There is a gap between the strategy and the tactics that left me wanting. I am a logistical person, and I need a step-by-step process of doing “something” that will help me put into practice that strategy of making that emotional connection with my prospect.
In this episode, we'll discuss the...
2018-10-0231 min
Customer SecretsExample of Typing a Person with the Warrior Personality TemperamentYou can type someone’s personality is seconds if you know what to look and listen for. On this episode of the Customer Secrets podcast, we’re going to look at a very common type of personality temperament that encompasses about 38% of all people in the world. What is common about this group is that in the Myers-Briggs nomenclature, they have the preferences of Sensing and Perceiving. In other words, they have the S-P letters in their Myers Briggs personality code.
The metaphor for the person with the S-P preferences that I use is: “warrior.” I see them as offensive minded peopl...
2018-09-0919 min
Customer SecretsHow To Type Someone - Part 1In previous episodes, I made the claim that a lot of people mistype themselves, and I called "foul" on them. The most common misclassification is the person believing that they have the intuition (N) preference rather than the sensing preference in Myers Briggs.
OK. How do I know that? That is a bold claim to make if it isn't true. So what method do I use to type people?
The process of typing people that I use is a simple step-by-step procedure. It doesn't matter what order the steps are performed. And one of the most important steps is to...
2018-07-1413 min
Customer SecretsMyers Briggs Sensing Trait versus IntuitionAccording to researcher David Keirsey in his book Please Understand Me, only about 24% of the population has the intuition preference. I tend to agree with that research. So how can it be that 90% of the podcast hosts, who try to describe the Myers Briggs system have the intuition trait? The answer is that they don't have it. They just want to have it.
Everyone - and I mean "everyone," wants to have the intuition trait because it is seen by others as having a sixth sense. Where the general population has five senses, they believe that if they have an...
2018-07-1011 min
Customer SecretsComparison of the Myers Briggs System and The Keirsey Temperamant SorterThe Keirsey Temperament Sorter is a not stand-alone system, but is linked to the Myers Briggs System. What David Keirsy does with the system he created is to tie the four temperaments to specific personality dimensions from the Myer's Briggs.
We like the Myers Briggs for selling because it is about how decisions are made. Most people see personality as "behavior," because it is easy to pick up by observing others. There are four styles of people that are relatively easy to categorize, which are called the four temperaments. Other taxonomies are like DiSC are set up to describe these f...
2018-07-0914 min
Customer SecretsEpisode 4 - Comparing DiSC Personality versus Myers BriggsWhat makes the DiSC personality system so popular? How is it different than the Myers-Briggs system (and the MBTI)? What makes DiSC useful in business? And why isn't it used much in the selling process? These are the types of questions that I'd like to explore in this episode.
2018-06-2813 minCustomer SecretsComparing Personality Tests - MBTI vs the Big-5Would you like to know the real difference between the most popular online personality assessment (MBTI) and the one used in universities? In this episode, the Myers-Briggs personality archetype is compared to the Big-5 personality model. How are they similar, and how are they different. We'll also discuss the good, the bad, and the ugly of each of them. And at the end, we'll start taking the best parts of both and create a hybrid system that will give us a better way of classifying personality type.
The reason we as salesmen are interested in these typographies is that we...
2018-06-2022 minCustomer SecretsWhy Choose Personality Data over Demographic Data?How would you like a 50% improvement in your advertising effectiveness?
That 50% improvement was verified by researchers at Cambridge University and reported in the Nov 2017 issue of the Proceedings of the National Academy of Sciences.
Does that sound exciting to you? Does to me.
Do you remember the Cambridge Analytics controversy?
That company that was in the news during and after the 2016 Presidential Elections. They were hired by the Trump campaign because they claimed they could micro persuade on a “mass level” through email messages and targeted internet ads.
What is it about “personality” that they’d want a ‘personality data’ set over somet...
2018-06-1115 minCustomer SecretsIntroduction to the Customer Secrets PodcastWhat is the secret? It is that you can use "personality theory" to persuade your customers to buy from you. In this introduction episode, I'll go over my reasons for revealing the secrets of personality, and what topics about human personality this podcast will discuss.
Obviously, we'll talk about things like the Myers-Briggs personality model (MBTI), the Big-5 Traits (OCEAN model), DiSC, the Keirsey Temperament Sorter and other models that reveal a person's personality. But the overall emphasis will be about how this can be used in business to increase your sales and profits.
We'll also discuss the difference between...
2018-06-0716 min
Bandana Blues, founded by Beardo, hosted by SpinnerBandana Blues #636 Easter?show#63603.27.16Easter-SchmesterBryce Janey - This Old Guitar from Delta Road 2015 (5:11)Jeff Plankenhorn - Lose My Mind (feat. Malford Milligan) from Soul Slide 2016 (3:30)Robben Ford - So Long 4 U (with Sonny Landreth) from Into the Sun 2015 (5:11)John Butch Revue - Trees from The Touchdown Cafe some 40 years ago (5:08)Joe Filisko & Eric Noden - Canned Heat Blues from Live 2006 (4:45)Jimmy Thackery & John Mooney - Take Time to Know Her from Sideways In Paradise 1985 (5:30)Julia Lee - Lotus Blossom [1947] from Of Lions And Lambs 1988 (3:10)Tim Elliott - Good Morning...
2016-03-271h 55