Shows
CIM Marketing PodcastMarketing a hit TV series with SkyIn this episode of the CIM Marketing Podcast, we sit down with Lucy Johnstone, entertainment marketing director at Sky & NOW TV, and Tim Yaw Struthers, head of original brands at Sky, to discover how to successfully market a hit TV series. Our expert guests explain how Sky turns great shows into their own brands, from early strategic ‘show playbooks’ to global campaigns. They talk through the innovative strategies they use to connect with audiences, create shared experiences and build fandoms using social media, experiential stunts and behind-the-scenes content. This podcast will:•...
2026-02-2633 min
CIM Marketing PodcastSneak peek: Marketing a hit TV series with SkyIn our upcoming episode, we sit down with Sky to discover how to successfully market a hit TV series. We’ll be joined by Lucy Johnstone, entertainment marketing director at Sky and NOW TV and Tim Yaw Struthers, head of original brands at Sky. They’ll discuss how Sky creates winning marketing campaigns for its shows, how to create shared experiences with your audience, and how innovation ties together traditional and modern marketing. Get ready for an inside look at how TV shows are marketed, from green light to global launch.
2026-02-2501 min