Shows
Demand Geniuses: Revenue-Driven B2B MarketingContent That Solves, Not SellsWhat happens when a content marketer becomes a company leader? Tom Rudnai sits down with Timi Olotu, CRO at Charlie HR, to unpack how stepping into leadership has completely changed the way he thinks about content. Timi shares his evolution, from showing off writing skills early in his career to now focusing on solving real problems through content that truly connects.Tune into this episode, as we explore:(00:00) From writing to problem-solving(04:25) Marketing focus: top and bottom(08:55) Strategic data for growth insights(10:13) Storytelling with data for...
2025-10-2112 min
Demand Geniuses: Revenue-Driven B2B MarketingTimi Olotu: Journey from Copywriter to CROSummaryIn this conversation, Tom Rudnai interviews Timmy Elotu, the CRO at Charlie HR, exploring his unique career journey from content marketing to a leadership role in revenue. Timmy shares insights on the importance of understanding the value of content, the need for effective communication between content and sales teams, and the significance of metrics in measuring content performance. He emphasizes the evolving role of content marketers in a sales-driven environment and discusses innovative tools and strategies that can enhance marketing effectiveness. The conversation concludes with Timmy's recommendations for evidence-based marketing practices and his willingness to support...
2025-09-1652 min
Attributed - A podcast by DreamdataTimi Olotu: Forget the hype. Focus on the B2B go-to-market fundamentals!In this session with Timi Olotu, Chief Revenue Officer at CharlieHR, we’ll explore the key elements of building a successful B2B go-to-market strategy. In a world full of buzzwords and fleeting trends, Timi will spotlight what really counts—core fundamentals that fuel sustainable growth.From deeply understanding your audience to sharpening your market approach, this session offers practical insights to help you break through the noise and drive meaningful results.Follow Timi Olotu on LinkedIn: https://www.linkedin.com/in/timi-olotu-3973b740/Follow Steffen Hedebrandt on LinkedIn: https://www...
2024-11-2553 min
Blame it on Marketing ™What a Chief Rev Officer should be! | E47 with Timi OlotuTimi Olotu, the Chief Revenue Officer at Charlie HR, joins Emma and Ruta to discuss the role of a Chief Revenue Officer (CRO). They explore the common misconception that CROs are solely focused on sales and neglect other functions. Timi emphasises the importance of collaboration between sales, marketing, customer success, and product teams to drive revenue growth. He also highlights the need for CROs to focus on creating value for customers and understanding market dynamics. The conversation concludes with insights on metrics and accountability for CROs and the potential for CEOs to excel in the CRO role.
2024-03-1444 minBlame it on Marketing ™Virtue Signalling | E7 with Timi OlotuTimi Olotu, Director of Revenue at CharlieHR and Founder of òtító joins hosts Ruta Sudmantaite of Sudmant and Emma Davies of Advocitude to discuss the topic of virtue signaling that can be expected of marketing teams. They talk about the recent World Cup controversy, greenwashing, and the neuro-diversity hiring trends. Why are marketing teams expected to comment on these issues or even make them the center of their campaigns and most importantly is it even appropriate? We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. If you’re in B2B SaaS o...
2023-01-1953 min