Shows
Attributed - A podcast by DreamdataTimi Olotu: Forget the hype. Focus on the B2B go-to-market fundamentals!In this session with Timi Olotu, Chief Revenue Officer at CharlieHR, we’ll explore the key elements of building a successful B2B go-to-market strategy. In a world full of buzzwords and fleeting trends, Timi will spotlight what really counts—core fundamentals that fuel sustainable growth.From deeply understanding your audience to sharpening your market approach, this session offers practical insights to help you break through the noise and drive meaningful results.Follow Timi Olotu on LinkedIn: https://www.linkedin.com/in/timi-olotu-3973b740/Follow Steffen Hedebrandt on LinkedIn: https://www...2024-11-2553 min
Blame it on Marketing ™What a Chief Rev Officer should be! | E47 with Timi OlotuTimi Olotu, the Chief Revenue Officer at Charlie HR, joins Emma and Ruta to discuss the role of a Chief Revenue Officer (CRO). They explore the common misconception that CROs are solely focused on sales and neglect other functions. Timi emphasises the importance of collaboration between sales, marketing, customer success, and product teams to drive revenue growth. He also highlights the need for CROs to focus on creating value for customers and understanding market dynamics. The conversation concludes with insights on metrics and accountability for CROs and the potential for CEOs to excel in the CRO role.2024-03-1444 minBlame it on Marketing ™Virtue Signalling | E7 with Timi OlotuTimi Olotu, Director of Revenue at CharlieHR and Founder of òtító joins hosts Ruta Sudmantaite of Sudmant and Emma Davies of Advocitude to discuss the topic of virtue signaling that can be expected of marketing teams. They talk about the recent World Cup controversy, greenwashing, and the neuro-diversity hiring trends. Why are marketing teams expected to comment on these issues or even make them the center of their campaigns and most importantly is it even appropriate? We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing. If you’re in B2B SaaS o...2023-01-1953 min